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Marketing In Asia > Blog > Marketing > Campaign > VitaHealth and Tropicana Host Malaysia’s Longest Offline Event Promoting Mental Wellness
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VitaHealth and Tropicana Host Malaysia’s Longest Offline Event Promoting Mental Wellness

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Last updated: 2024/07/17 at 7:13 PM
Hiren Lakadiwala
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VitaHealth and Tropicana Host Malaysia’s Longest Offline Event
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In a groundbreaking initiative to champion mental wellness, VitaHealth Malaysia, an Australian-owned healthcare company, has teamed up with Tropicana Corporation Berhad to host Malaysia’s longest Offline 16 event. Scheduled for August 17, 2024, this first-of-its-kind event will take place at the newly refurbished Grand Ballroom of Tropicana Golf & Country Resort, spanning over 20,000 sq ft.

This event, in honor of World Mental Health Day by the World Health Organization, aims to promote a healthy mind for a healthy life by encouraging participants to engage in 16 consecutive hours of face-to-face interactions without the use of mobile devices or screen time. The Offline 16 event promises a series of exciting activities, including fitness challenges, a games zone, a reading alcove, a therapy sanctuary, health checks, yoga sessions, and much more. Notably, the event will feature stand-up comedy by popular comedian Douglas Lim and a badminton session with Malaysia’s champion and VitaHealth’s ambassador Pearly Tan.

Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia and Singapore), shared, “As a global nutrition provider for more than 70 years, our Group firmly believes that the true quality of life stems from a harmonious balance between physical health and mental wellness. Inspired by these insights, we initiated Offline 16, an empowering event that will raise awareness of the importance of unplugging from digital devices. Coinciding with the 77th anniversary of VitaHealth, this ESG endeavor reinforces our commitment to holistic well-being.”

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By partnering with Tropicana, this joint effort is set to offer sensory, personalized, and impactful experiences that allow participants to unplug, unwind, and recharge. Dr. Beh added, “We are happy to share that Offline 16 is setting a new record in the Malaysia Book of Records as the most accumulated offline hours in a day.”

Ong Chou Wen, Chief Executive Officer of Tropicana, stated, “Since 1979, creating a safe, sustainable, and thriving community has been at the heart of everything we do. We respect the well-being of our people and believe mental health should be valued, promoted, and protected. Aligned with our mantra to Redefine the Art of Living, we believe it is a universal human right to have a healthy mind. We are thankful to the VitaHealth team and the participating partners for joining us on this meaningful ESG journey.”

Danny Hoh, General Manager of Marketing and Customer Growth at Watsons Malaysia, also expressed support, saying, “We are proud to be one of the participating partners as we find Offline 16 offers a truly unique experience to its participants. By encouraging everyone to participate, we can make a positive impact together.”

Other esteemed partners include The Malaysia Book of Records, Malaysian Mental Health Association (MMHA), Watsons, Tropicana Golf & Country Resort, Tunku Abdul Rahman University of Management and Technology (TARUMT), Celebrity Fitness, Yonex, Ogawa, Tai Thong Moon Cakes, Thai Odyssey, Big Bad Wolf Books, Purity Sanctuary, Dr. Stretch, Lululemon, Kafen, Urban Solution Visioncare, Sunrise, and Ecobasis.

UNPLUG TO CHARGE UP AT OFFLINE 16

Participants are invited to step into a world of engaging activities designed to immerse them in both relaxed and fun experiences, without the distraction of mobile devices or screen time. Over the course of 16 hours, participants can enjoy arcade games, board games, fitness activities, yoga, sound baths, art therapy, reading, massages, stand-up comedy, and live band performances. This initiative promotes the ideology of “disconnect to reconnect,” fostering meaningful connections and pure enjoyment.

For more information, visit www.vitahealth.com.my/offline16 or email enquiries@vitahealth.com.my.

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    Hiren Lakadiwala July 17, 2024 July 17, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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