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Reading: UNIQLO Celebrates Singapore’s 59th Birthday with Exclusive LifeWear Collection and Exciting In-Store Activities
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Marketing In Asia > Blog > Marketing > Branding > UNIQLO Celebrates Singapore’s 59th Birthday with Exclusive LifeWear Collection and Exciting In-Store Activities
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UNIQLO Celebrates Singapore’s 59th Birthday with Exclusive LifeWear Collection and Exciting In-Store Activities

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Last updated: 2024/07/22 at 10:50 AM
Hiren Lakadiwala
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UNIQLO Celebrates Singapore's 59th Birthday with Exclusive LifeWear Collection and Exciting In-Store Activities
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July 22, 2024, Singapore – This National Day, UNIQLO, the global apparel retailer, invites Singaporeans to celebrate with their LifeWear favourites, integral to everyday life. From July 26 to August 11, UNIQLO will offer an extensive range of limited-edition items in shades of red, white, and pink, allowing Singaporeans to wear their patriotism proudly. The celebration will feature the SG Brands UTme! collection and engaging in-store activities, offering exclusive Singapore-edition gift items.

LifeWear that Brings Us Together

In honour of Singapore’s 59th birthday, UNIQLO spotlights four Singaporeans, showcasing how their favourite LifeWear pieces enhance their daily lives. National athlete Quah Zheng Wen prefers the Ultra Stretch DRY-EX Shorts, while Cross Ratio Artiste Tay Kewei favours the American Sleeve Cropped Bra Sleeveless Top, Premium Linen Long Sleeve Shirt, and Wide Straight Jeans. Content creator Anda enjoys the Halter Neck Bra Top and Wide Straight Jeans, and Royce Lee, host and founder of Mom’s Hug, opts for the AIRism Cotton Oversized Crew Neck T-shirt and Geared Shorts.

Whether exploring the sunny island or relaxing at home this National Day, UNIQLO offers something special for everyone. From the cool and comfortable SG Uniform to SG Favourite LifeWear pieces, Singaporeans can enjoy limited offers on festive-coloured items such as the AIRism Cotton T-shirt, Halter Neck Bra Sleeveless Top, and Men’s Ultra Stretch DRY-EX Shorts.

Get in the Singapore Spirit with Exciting In-Store Activities (July 26 – August 11)

SG-Exclusive Tote Bag

From July 26 to August 1, UNIQLO APP members who spend a minimum of $59 in a single receipt at any UNIQLO store will receive an exclusive tote bag inspired by the nostalgic Merlion plastic bag. This offer is available in all stores and online, excluding Changi Airport Terminal 1 store. Limited to one redemption per APP member, while stocks last.

UNIQLO SG Fun Pack

At the Orchard Central Global Flagship Store from July 26 to August 1, APP members who spend a minimum of $59 in a single receipt will receive an upsized SG Tote Bag with assorted snacks, goodies, and vouchers from SG Brand partners such as The Golden Duck Co. and FOSSA Chocolate. This exclusive offer is limited to one redemption per APP member, while stocks last.

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UNIQLO SG Game Show

UNIQLO fans can test their knowledge of Singapore and SG’s LifeWear Favourites in a fun game show hosted by content creator Fauzi Aziz. Participants can stand to win snacks, merchandise, and LifeWear bundle sets worth up to $350. This event will take place from August 2-4 and August 9-11, from 2-5 PM, at the Orchard Central Global Flagship Store, Level 1. Limited to the first 100 customers per day.

SG Brands UTme!

Celebrating Singaporeans’ love for food, UNIQLO collaborates with local brands FOSSA Chocolate, Birds of Paradise, and The Golden Duck Co. to launch a collection of UTme! designs. Customers who purchase a Singapore-brand UTme! design from July 26 at Orchard Central Global Flagship and Jewel Changi Airport can redeem a novelty item from the corresponding brand, while stocks last.

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    Hiren Lakadiwala July 22, 2024 July 22, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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