In an unprecedented move, ICON and Xenai Digital have announced a strategic partnership, poised to redefine digital transformation solutions across the Australian business and government sectors. This collaboration brings together ICON’s unrivaled expertise in user engagement, design, content strategy, and development with Xenai Digital’s mastery in Salesforce and customer experience automation.
With a unified approach to service design and technology change, the partnership addresses all facets of digital transformation needs within the marketing ecosystem. Chris Dodds, Co-Founder of ICON, stated, “Australian businesses and government departments need robust, flexible, and scalable solutions to meet clients’ evolving needs. Our partnership utilizes the power of Salesforce, Drupal, and GovCMS to deliver customized content, targeted communications, and best-in-class user experiences. We’re excited to partner with Xenai Digital to expand our client service offering.”
Headquartered in Melbourne with a national presence, ICON excels in end-to-end user engagement and creative communications campaigns. Their deep expertise in Drupal and GovCMS SaaS/PaaS, complemented by in-house capabilities in brand, PR, communications, behavior change, and media training, ensures comprehensive service delivery.
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Xenai Digital, an Australian agency, accelerates the path to value from Salesforce adoption, enabling clients to fully leverage their data and technology investments to demonstrate ROI. The team’s strong focus on customer experience (CX) automation drives growth and engagement with unmatched efficiency. By delivering exceptional value and maximizing tangible business returns, Xenai Digital is at the forefront of digital transformation.
The synergy between Xenai Digital’s Salesforce proficiency and ICON’s extensive capabilities in experience design and open-source solutions promises to deliver revolutionary outcomes. This partnership leverages the best of both worlds, offering clients end-to-end service design and technology upgrades tailored to their specific needs.
