Most Common Remote Jobs

Most of the jobs can be done remotely. Some such popular remote job roles include:

•  Virtual Assistants: Their tasks include scheduling, email, and data entry.
•  Software Developers: They develop and maintain software.
•  Content Writers: These people write articles, blogs, and various website content.
•  Graphic Designer: Produce visual content such as designing logos, banners, and social media posts.
•  Customer Support Representatives: They reach out to customers for their questions and provide solutions to their problems.
• Digital Marketers – They monitor social media presence and online marketing campaigns.

Where to Look for Remote Workers

There are myriad sources to discover and source remote workers. Here are a few significant ones:

• Online Job Boards: There’s Indeed, Glassdoor, and FlexJobs where job listings for remote workers can be found.
• Freelance Sites – There will be Upwork. Fiverr, and Freelancer where freelancers wait to get connected with you for many tasks at hand.
• Social Media. One of the best places to be connected to the world and find remote workers is from LinkedIn, Twitter, and Facebook groups.
• Remote Job Boards: Sites like Remote.co, We Work Remotely, and Remote OK are exclusively for remote job postings.

How to Hire a Remote Worker

• Write a Job Description

Before anything, write a job description. A job description must consist of the job title, role, skills, and desired qualifications of an ideal candidate. Describe that this will be a remote work role and if there are any restraints on work hours or time zones. You want to make it clear what you are looking for to bring in the correct type of candidate for this position.

• Scan through the Resumes and SHORTLIST THE BEST

When you receive applications, thoroughly scan through the resumes. Look for relevant experience, skills, and qualifications. Take note of their remote work experience if there is any and how independently they could work. Choose the best candidates according to how much their qualification matches your job description.

• Give an Appointment for a VIRTUAL CALL INTERVIEW

Invite the shortlisted ones for a virtual interview through, say, Zoom or Skype. Have questions about experience, skills required, and work style checked. Test their communication skills, the possibility of working virtually, or if they have worked virtually in the past. How they did do it and what were the tools they utilized in preparing schedules and allot tasks?

• Evaluate the Competence of the Employee

Bring out the candidate’s capabilities during the interview. Ask about past projects and how they overcame challenges. You may even present them with a small task to test them, which would allow you to understand their skill set and test them under pressure.

• Discuss Expectations on Communication

Communication is king when people work remotely. Discuss how you plan to be in touch with the remote worker. Lay out expectations for response times, the timing of meetings, and which tools you will use to keep in touch, such as email, Slack, or Microsoft Teams. Outline expectations for regular updates and the importance of clearly communicating problems or progress.

• Set Expectations Around Management

Explain how you will handle and evaluate their performance. Inform them about project deadlines, reporting structure, and any tools or software they need to use. Be sure that they understand how their performance will be measured and what they have to achieve.

• Check References

Request references from the candidate, then contact those references to confirm that the candidate has indeed had prior relevant work experience and that they have performed well. Confirm their reliability, work effort, and ability to meet deadlines. This will help you make a sure bet in hiring.

• Make a Contract

Write down a contract that outlines your job, pay, and other important terms. Be sure to have the agreement signed only after both parties agree with the stipulations. Explain hours to be worked, deliveries to be made, hours pay is received, and if there are any further terms regarding confidentiality. A good contract makes you and the remote worker secured.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Once the contractor has accepted the contract, the customer must issue a Letter of Intent to hire. In the letter, spell out the job title, start date, amount of salary, and other details. This is a formal offer of employment that indicates the agreement terms discussed.

• Notify Compliance and Payroll

Comply with local labor laws and tax regulations by setting up payroll to ensure the remittance is paid on time and properly to the remote worker. If need be, consult a legal expert or an HR manager to confirm you are following all the legalities.

• Onboard Your New Candidate

Onboard your new remote worker- provide them with all the necessary tools and access to systems, train them on whatever they may need. Get them inducted into the team and help them get started smoothly. Make them understand the company culture, goals, and their role in the team.

FAQ

1. Why should I hire remote workers?

It will save office space and cut down overheads. It will also provide access to a global talent pool and has the potential to increase productivity.

2. Ensuring Productivity of Remote Workers?

Setting clear goals with expectations, and running project management tools, is the most essential thing in monitoring progress and making room for regular check-ins and communication.

3. What are the tools for remote work?

Common tools will be video conferencing software like Zoom or Skype, communication tools like Slack or Microsoft Teams, project management tools like Trello or Asana, and time tracking software like Toggl or Clockify.

4. How do I manage different time zones?

Flexibility in meeting times and the use of time scheduling tools like World Time Buddy can help. State expectations of availability and times of response.

5. How am I supposed to keep the team coherent with remote workers?

Encourage frequent communication among team members through regular team meetings and online social gatherings. Utilize collaboration tools to maintain connectivity among the team players, including a positive team culture.

You can hire skilled employees from literally any corner of the planet. The following steps will help you to effectively hire and manage remote workers. You must have proper job descriptions in place, have clear expectations, and use the right type of tools for managing the remote team. However, through proper planning and execution, the remote workers could turn out to be enormous assets of the business.

It guided you on how to hire remote workers effectively and how to hire a virtual assistant. Start your search today and enjoy the benefits of remote workforce workers.

The post How to Hire a Remote Worker: A Brief Guide appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

1. Billing for Pitches and Cost Recovery:

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

2. Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

3. Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

4. Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

• Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

• Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

• Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

The post Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

Billing for Pitches and Cost Recovery

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

Authored By: Sai Chu

Sai Chu is the Principal Consultant at Tangram UK, with extensive experience as the former Global Commercial Finance Director at Ogilvy for nine years across London and Singapore. He leads Tangram’s UK operations, working exclusively in the advertising agency sector with clients such as Dentsu, Ogilvy, and TBWA.

The post Thrive to Survive: The new business race for agencies appeared first on Marketing In Asia.

As these brands pour resources into paid advertising, a highly competitive environment emerges. On platforms like Google Ads and Facebook, it becomes more difficult for other players to compete and be profitable. This is particularly impactful during a time of softer spending and declining economic sentiment, where e-commerce brands are relying on sales and promotions to meet their targets.

We may see regulations designed to address the growth of these e-commerce platforms — especially in the current context of a trade war between the US and China — but we cannot know if this will happen, when it might occur or what its scope would be.

So, what can brands and digital advertisers do to reduce their exposure to paid performance advertising in a fairly saturated space?

Invest in your brand

A brand’s first instinct may be to reduce investment in brand building and allocate its entire budget to performance media. The main issue with this approach is that cutting off brand investment has long-term repercussions on brand equity, profitability, consumer trust and employee engagement.

Instead of going head-to-head with retail giants in paid advertising, brands should capitalise on their strengths. Brands will be more successful when they can balance the need for short-term revenue and cash flow with longer-term goals like brand building and awareness.

How? By investing in alternative channels, platforms and creatives.

Invest in alternative channels

The Chinese ecosystem doesn’t rely on SEO and Google as much as the West does, resulting in a profound lack of expertise in organic search.

SHEIN and Temu still rely on paid traffic for most of their acquisition; our analysis shows that only 15% of Temu’s organic search traffic and 9% of SHEIN’s comes from non-branded keywords. This shouldn’t be the case. Their low-price policy, high authority and massive long-tail offering should position both players as potential winners in the SEO space.

Fortunately for other players, their lack of sophistication in technical SEO, category optimisation, content localisation and prioritisation make both sites more likely to lose the non-branded traffic they currently have than become the SEO behemoths they could otherwise be.

This means that smaller brands have an opportunity. While paid advertising struggles with rising costs due to competition, SEO remains cost-effective, giving it the potential to be a much higher return channel.

Also Read: Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy

Invest in alternative platforms

Meta and Google are SHEIN and Temu’s most used platforms — the rest of the market is less crowded. This opens the door to exploring platforms with lower competition and lower CPAs, such as Bing, DuckDuckGo, Complexity, Reddit, Pinterest and Snapchat.

TikTok still offers some benefits, as video-heavy creatives and influencer engagement are not yet areas where these new challengers shine. This may create opportunities if you play to your strengths and capabilities.

Invest in alternative creatives

Temu and SHEIN rely heavily on programmatically generated designs for their creatives. In 2023, SHEIN used 50,000 unimpressive creatives at the cost of their brand image. Most people perceive SHEIN as a price-oriented brand with cheap products and ads.

In recent years, video ads have become some of the best-performing content types across both organic and paid ads. By creating curated videos focusing on your products, you will differentiate your brand from challengers who cannot do that at the scale they need.

So, to reduce their exposure to paid performance advertising in a cluttered market, brands and digital advertisers must focus on the brand and product story, told through premium, product-centered ads. Double down on those formats (video), platforms (anything but Meta and Facebook) and channels (organic search and social) where investment is less aggressive.  In other words: outsmart them!

The post Outsmarting SHEIN and Temu: Strategies for Brands to Thrive Amidst the “CPA Crisis” appeared first on Marketing In Asia.

The report, titled ‘What’s fuelling Indians’ newfound obsession with coffee?’, was authored by Anushree Arora and features interviews with Rajdeep Singh Kukreja, the founder of Boojee Cafe, and Idris Bakri, Brand Manager at Iceberg Hospitality. It reveals that the surge in coffee consumption marks a significant shift in consumer behaviour, driving innovation and growth in the country’s food and beverage industry.

Idris Bakri comments, “Coffee represents modernity and variety, appealing to a generation eager to explore new experiences and socialize in vibrant settings.” This cultural pivot has spurred a wave of diversification in coffee offerings, from specialty roasts by brands like Blue Tokai and Subko, to innovative coffee-infused products such as Rage Coffee’s single-use pour-over bags and Sleepy Owl’s cold brews.

Coffee shops like Starbucks, Blue Tokai, and Subko have become popular hangouts for young professionals who want to socialize, work, and experiment with their coffee. Gen Y and Gen Z are particularly drawn to coffee for its modern appeal and variety. Additionally, there is a growing interest in the origins and stories behind different coffee blends. Rajdeep Singh Kukreja notes, “Personalised service combined with expert knowledge keeps customers coming back.”

The allure of coffee as a symbol of affordable luxury has been bolstered by international brands like Starbucks, which have successfully blended Western appeal with local tastes. Despite pricing considerations, Indian consumers have shown a willingness to pay a premium for the Starbucks experience, underscoring its aspirational value.

Driven by a young demographic, with over 52% of the population under the age of 30, India’s coffee market has witnessed substantial growth. It is projected to reach approximately $1.23 billion by 2032. This demographic is not only fuelling demand but also influencing the evolution of coffee as a cultural icon, reflecting India’s economic growth and increasing exposure to global influences.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The influx of international coffee chains like Starbucks, which plans to expand to 1,000 stores by 2028, and Tim Hortons, aiming for 120 outlets by 2026, underscores the robust growth potential of the Indian coffee market. Concurrently, homegrown brands are scaling up operations and diversifying product lines, supported by significant venture capital investments aimed at capturing a burgeoning consumer base.

“In the midst of this transformation, consumers are increasingly prioritizing transparency and ethical practices,” Bakri notes. This shift towards conscientious consumption is driving demand for sustainably sourced coffee and environmentally friendly packaging, exemplified by brands like Rage Coffee and Blue Tokai.

The rise of coffee culture extends beyond cafes to innovative applications in industries like skincare and spirits. Brands like mCaffeine and Greater Than have successfully infused coffee into beauty products and alcoholic beverages, respectively, capitalising on the beverage’s health benefits and cultural cachet.

Nick Morris, UK-based founder and Managing Director of Canvas8, said: “As the coffee landscape continues to evolve, businesses are innovating to cater to diverse consumer preferences and create unique experiences. From artisanal coffee tastings to community-focused spaces, the industry is embracing a holistic approach to engage and nurture a growing coffee-loving community.”

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. For more information, visit: Canvas8.

The post India’s Coffee Culture: The New Phenomenon Transforming Beverage Preferences appeared first on Marketing In Asia.

Dave Simon, General Manager of Growth Initiatives at Moloco, underscores the importance of delivering a seamless ad experience: “It’s important to get the ads experience right because consumers will cancel a subscription based on the ads experience. This research is a wake-up call for many streaming media platforms to transform their approach to building an ad business.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The survey reveals that Indian consumers are notably open to watching ads in exchange for lower or no subscription fees. Siddharth Jhawar, General Manager of Moloco India, highlights, “Indian consumers do not mind watching that extra ad which can lower or entirely remove subscription fees to watch content – this insight got validated when this survey showed that two-thirds of Indian consumers chose lower fees in exchange for watching ads. What’s even more interesting is that approx. 80% of customers prefer personalized ads, which significantly influence their decision-making process.”

Key findings from the survey include:

Shift from Traditional TV to Streaming Platforms

• 60% of Indian consumers use mobile phones for personal streaming, compared to 26% for Smart TVs, 11% for laptops/PCs, and 3% for tablets.
• 34% of Indian consumers have already cut the cord with traditional TV services, with an additional 27% considering it.

Ad Preferences

• 44% of Indian consumers believe that relevant and interesting ads enhance their viewing experience.
• Pre- and post-roll ads are preferred over mid-roll and banner/display ads, which are seen as intrusive.

Importance of Personalized Ads

• 41% of Indian consumers have canceled a subscription due to a poor ad experience.
• 78% prefer personalized ads, with 48% favoring personalization based on viewing habits alone, and 30% preferring personalization based on both viewing habits and personal data.
• Ads on streaming platforms influence the decision-making process for 83% of Indian consumers.

Vanessa Khoo, Senior Research Manager at YouGov, emphasizes the impact of personalized ads: “The ads experience is clearly important, especially with consumers not just adjusting to ads on streaming media platforms but embracing ads. This research showed that consumers find ads compelling and influential in their overall decision-making process for product purchases.”

Survey Methodology: The online survey was conducted in India, focusing on consumers who watch video content at least once a month, including streaming content. It included 1,005 respondents and was carried out from January 19, 2024, to February 5, 2024.

About Moloco

Moloco’s mission is to empower businesses of all sizes through operational machine learning. Their platform enables app publishers, commerce marketplaces, and streaming businesses to leverage first-party data to drive growth and performance. Founded in 2013, Moloco has offices across the globe, including the US, UK, Germany, Korea, China, India, Japan, and Singapore.

The post Indian Consumers Embrace Personalized Ads on Streaming Platforms, Reveals Moloco and YouGov Survey appeared first on Marketing In Asia.

Dr. Matt’s journey into chiropractic began in 1988 when he witnessed a remarkable recovery from chronic migraines experienced by his best friend’s mother, thanks to chiropractic care. Inspired by the wisdom of Hippocrates, “Look to the spine for the source of disease,” he pursued chiropractic studies, earning the prestigious Presidential Scholarship from Palmer College of Chiropractic, USA. Graduating as the class valedictorian with a Doctor of Chiropractic (Honours), Dr. Matt embarked on a mission to promote chiropractic care as a path to optimal health and wellness.

Also Read: Optimal Attention: How Playground xyz’s Latest Study is Revolutionizing Brand Outcomes

With over two decades of experience, Dr. Matt is passionate about educating Malaysians on the critical importance of spinal health. He believes in the power of awareness and advocates for early spine screening programs in schools to foster a deeper understanding and appreciation for chiropractic care.

Dr. Matt Kan can elaborate on the following topics:

• His transformative journey from skepticism to staunch support for chiropractic care.
• The fundamental role of the spine, particularly the spinal cord, in controlling the body’s functions through millions of nerves.
• The science and benefits of chiropractic adjustments, including enhanced spinal mobility, improved nerve function, and overall well-being.
• Addressing common misconceptions and myths surrounding chiropractic care.
• His advocacy for public awareness campaigns and early spine screening programs in schools.

The post Debunking Chiropractic Myths: Dr. Matt Kan’s Mission to Enhance Spine Health in Malaysia appeared first on Marketing In Asia.

Joining Kamat in leadership roles are Puneet Avasthi and Shuvadip Banerjee as Vice-Presidents, Anila Vinayak as Secretary, and Parijat Chakraborty as Treasurer. The announcement was made during MRSI’s 36th Annual General Meeting on June 27, 2024, in Mumbai.

The MRSI Managing Committee represents a broad spectrum of companies, including research agencies, research users, and service providers within the market research industry. The newly elected committee is committed to promoting, protecting, and enhancing the highest quality standards in all branches of market research, positioning India as a global leader in the field. Over the next three years, MRSI aims to build on recent achievements and foster a more collaborative network for its members, facilitating effective knowledge and resource sharing. Additionally, MRSI is dedicated to developing the next generation of market research professionals and instilling a sense of pride in the impactful work being conducted within the industry.

Also Read: Interview with Aneesh Khanna: Insights on Early-Stage Entrepreneurship

Outgoing President Paru Minocha expressed her confidence in the new leadership, saying, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC,’ and the Market Sizing report of FY 2022-23 have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

The former Managing Committee successfully implemented a strategy focused on three key pillars: building Profile, building Pride, and building the Network and reach. The ISEC system was widely adopted by industry stakeholders, including The Indian Society of Advertisers (ISA), major research users, and prominent research agencies. The market research sector recorded positive growth, and MRSI will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

Newly elected President Nitin Kamat shared his vision, stating, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects, and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

MRSI’s Managing Committee for the term of 2024-2027

About MRSI

Founded in 1988, the Market Research Society of India (MRSI) is a dynamic, not-for-profit, autonomous body comprising a large fraternity of research suppliers and users from across India. MRSI collaborates with ESOMAR to represent the Indian industry on a global platform. It is dedicated to guiding, encouraging, and upholding the highest quality standards of professionalism in the market research industry. For more information, visit mrsi.co.in.

The post Market Research Society of India Elects New Leadership Team with Nitin Kamat as President appeared first on Marketing In Asia.

The report, titled ‘Why are China’s sneakerheads choosing to go local?’, authored by Kevin Ng, features insights from award-winning journalist Babette Radclyffe-Thomas and trends observer Juliette Duveau, both experts on the Chinese market.

The ‘guochao’ or ‘national wave’ movement, sparked by Li-Ning’s Wu Dao collection at the 2018 New York Fashion Week, has ignited a renewed sense of pride among Chinese consumers. This movement celebrates Chinese heritage and craftsmanship, driving consumers toward homegrown brands that embody their cultural identity.

Local sneaker brands have capitalized on this patriotic fervor, securing endorsements from NBA stars like Klay Thompson and Jordan Clarkson to cement their status as symbols of innovation and cool. A report by Kicks Crew highlighted a staggering 560% increase in the US market share of Li-Ning’s Way Of Wade series in 2023, rivaling global giants like Nike. This meteoric rise underscores the growing influence of Chinese sneaker brands on the global stage.

Dr. Babette Radclyffe-Thomas, a Chinese fashion academic, attributes the success of local brands to a blend of increased purchasing power among younger consumers and strategic investments in research and development. “Aligning products with the tastes and preferences of Chinese shoppers, who are proud of their heritage and seek products that resonate with their cultural identity, is crucial,” she emphasizes.

Juliette Duveau adds that local brands have advanced their innovation through strategic acquisitions. “Chinese (companies) like ANTA Group…have given Chinese brands access to improved technology and high-quality standards,” she notes. In 2023, ANTA’s investment in research and development surpassed CNY 1.6 billion (approximately $221.40 million), and it acquired Chinese athleisure brand Maia Active to penetrate the women’s sportswear segment.

Also Read: Interview with Aneesh Khanna: Insights on Early-Stage Entrepreneurship

Further boosting the rise of Chinese sneaker brands are advancements in manufacturing capabilities, particularly in Guangdong, China’s manufacturing hub. This region has seen a surge in investment and growth, establishing itself as a global leader in high-quality production.

Additionally, the Chinese government’s encouragement of domestic consumption and backlash against international brands have amplified the popularity of local products. Brands like ANTA and Li-Ning have seized this opportunity to demonstrate their commitment to quality and innovation, captivating consumers with unique designs and cultural motifs.

Nick Morris, UK-based founder and Managing Director of Canvas8, envisions a bright future for sneakerhead culture in China. “Looking ahead, the future of sneakerhead culture in China looks promising, with local brands poised to continue their ascent in the global market. As Chinese consumers increasingly prioritize sustainability and authenticity, brands that can deliver on these values stand to reap the rewards of this burgeoning market.”

The post China’s Sneaker Culture Shift: Local Brands like ANTA and Li-Ning Lead the ‘Guochao’ Movement appeared first on Marketing In Asia.

Fair trade and ethical fashion emerge as powerful antidotes. They represent a conscious shift in how clothing is approached, prioritizing not just style, but also the human and environmental costs of production. This movement delves deeper, acknowledging the inherent power our wardrobes hold. By buying Fair trade products, consumers help alleviate poverty in lower-income countries, ensuring that workers are paid fairly, work under humane conditions, and have sufficient labor rights. This also encourages more sustainable production methods.

Also Read: TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry

Promoting Sustainability: Ethical fashion champions eco-friendly practices, minimizing the environmental impact of clothing production. This includes reducing water and energy consumption, lessening reliance on harmful chemicals, and promoting the use of sustainable materials. This helps ensure a healthier future for the planet.

Empowering People: When choosing ethically made clothing, consumers directly support dignified working conditions and fair wages for the people who create their garments. This fosters a more just and equitable global system.

Quality over Quantity: Fast fashion often prioritizes low prices over quality. Ethically made garments, on the other hand, are crafted with care and attention to detail, using high-quality, long-lasting materials. This translates to clothes built to endure, reducing clothing waste and ultimately saving money in the long run.

A Statement Through Style: Wardrobe choices become a powerful reflection of values. By embracing fair trade and ethical fashion, consumers send a clear message that they reject exploitation and champion social responsibility. Purchasing power is used to advocate for positive change in the industry.

The Future of Fashion

The rise of fair trade fashion is a positive step towards a more ethical and sustainable fashion industry. By supporting fair trade brands, we can create a demand for change and empower the people who bring our wardrobes to life. So, the next time you’re looking to update your style, consider the impact of your purchase. Choose fair trade fashion and be part of the movement for a more empowered and sustainable future.

Disclaimer

While these are strong views of the author, it is also important to note that, due to the extremely complex nature of the industry, no stakeholder has complete control over the entire supply chain.

The post From Exploitation to Empowerment: The Rise of Fair Trade Fashion by Dinesh Talera appeared first on Marketing In Asia.

The report, titled “How Chinese Moviegoers Created a Booming Box Office,” authored by Grace Mou, highlights the robust performance of the Chinese film industry amidst economic uncertainties. It features insights from Katherine Song, a Chinese film curator and critic, and Yaling Jiang, founder of research and strategy consultancy ApertureChina.

This performance mirrors a broader trend where Chinese consumers, particularly women and Gen Z audiences, are increasingly turning to cinematic experiences for entertainment and solace. The 2024 Chinese New Year period saw domestic box office earnings soar to CNY 8.016 billion (approximately US$1.1 billion), marking an 18.5% year-over-year increase. Yaling Jiang, who publishes the consumer newsletter Following the Yuan, notes that this resurgence reflects the “lipstick effect,” where consumers prioritize indulgent experiences during periods of economic downturn.

The summer of 2023 was particularly noteworthy, with ticket sales reaching an unprecedented CNY 20.6 billion (about $2.84 billion), surpassing pre-pandemic records. Notably, Chinese women accounted for 56% of movie ticket purchases in 2022, underscoring their pivotal role in driving box office growth. Many women in China prefer going to the movies with friends, especially during holidays. Katherine Song, a Chinese film curator and critic, tells Canvas8, “Women in China enjoy their freedom now. Film is a powerful artistic outlay that helps women express themselves emotionally.”

“Chinese audiences, particularly women and Gen Z, are embracing cinema as a cultural touchstone and a means of expression,” said Yaling Jiang. This demographic trend is mirrored by a preference for locally-produced films that resonate deeply with cultural narratives and national pride.

The resurgence of interest in Chinese cinema has also led to a significant decline in the popularity of Hollywood productions, with local films dominating the market. In 2023, Chinese-made movies comprised over 85% of screenings in the country, signalling a preference for narratives that align closely with Chinese values and cultural identities.

Beyond Tier 1 cities, the cinema renaissance extends to Tier 3 and Tier 4 cities, which have seen a surge in box office attendance during festive periods. This trend underscores the growing accessibility and affordability of cinematic experiences outside major urban centers.

Looking ahead, the industry anticipates continued growth by catering to underserved audiences such as Gen Z and residents of lower-tier cities. “Young people in China are seeking narratives that reflect their values and experiences, driving demand for locally-produced content,” noted Yaling Jiang. This demographic shift is crucial for industry stakeholders aiming to capitalize on evolving consumer preferences.

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

In response to these trends, industry leaders are enhancing cinematic offerings and expanding infrastructure to meet rising demand. Initiatives include the introduction of state-of-the-art IMAX theatres equipped with cutting-edge laser systems, aimed at elevating the moviegoing experience.

Nick Morris, UK-based founder and Managing Director of Canvas8, commented, “As Chinese audiences increasingly prioritize high-quality content and cultural resonance, the future of Chinese cinema appears poised for sustained growth and innovation.”

For those interested in exploring this fascinating trend further, the report “How Chinese Moviegoers Created a Booming Box Office” is available for download for a limited two-week period at: Canvas8 Report Download.

The post Chinese Cinema Booms with Record Box Office Revenues and Growing Domestic Preference appeared first on Marketing In Asia.

Key Insights into Southeast Asia’s Femtech Landscape

The report reveals a burgeoning interest in femtech, with 60% of consumers in Southeast Asia currently utilizing femtech products and services. Among those who have yet to adopt femtech, 54% are considering doing so in the near future. Moreover, current users are expected to increase their spending on femtech products by approximately 5%.

A significant finding of the report is the role of social media in shaping perceptions and discussions about women’s health. Half of the women surveyed view social media as a valuable platform for sharing information and personal experiences, which helps foster open discussions on women’s health issues.

Despite the increasing awareness and adoption of femtech, cultural barriers persist. The report highlights that 52% of women in the region feel that discussing women’s health issues publicly is culturally unacceptable, often due to concerns about judgment and shame.

A Comprehensive Study of Women’s Health in Southeast Asia

This pioneering report delves into various critical aspects of women’s health, including:

• Femtech Awareness and Familiarity: Understanding the level of awareness and familiarity with femtech solutions across different demographics.
• Usage and Spending Patterns: Analyzing current users’ spending habits and preferences.
• Future Intentions of Non-Users: Providing insights into potential market expansion opportunities.
• Women’s Health Education: Evaluating the state of health education and its impact, influenced by societal factors like media and religion.
• Maternal and Reproductive Health: Examining the role of technology in addressing maternal and reproductive health issues.
• Hormonal Health: Addressing concerns about menopause and the demand for innovative solutions.

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

Strategic Insights for Future Growth

“We are excited to partner with FemTech Association Asia to unveil these comprehensive insights into the femtech landscape in Southeast Asia,” said Juda Kanaprach, Co-Founder and CCO at Milieu Insight. “This report not only highlights the current state of femtech adoption but also lays the groundwork for future advancements and collaborations in improving women’s health outcomes across the region. Our aim is to prioritize a localized business approach within Southeast Asia, respect cultural sensitivities, and foster strategic partnerships.”

Lindsay Davis, Founder of FemTech Association Asia, added, “Empowering women to own their healthcare journey by leveraging technology is at the core of our mission at FemTech Association Asia. The findings of this report will not only inform our advisory and advocacy efforts but also inspire innovation and investment in femtech solutions tailored to the unique needs of this region.”

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

Upcoming Presentation at FemTech Connect Asia

The findings from this report will be presented by Juda Kanaprach at FemTech Connect Asia, a pioneering roundtable event focused on women’s health and innovation. Scheduled for June 20-21, 2024, in Singapore, this event will bring together thought leaders, entrepreneurs, corporate executives, investors, and enthusiasts from across Asia to discuss the future of femtech.

The “Insights into the Femtech Landscape in Southeast Asia” report is now available for purchase on the Milieu Insight and FemTech Association Asia websites.

About Milieu Insight

Milieu Insight is a leading survey software company in Southeast Asia, known for its award-winning research expertise and powerful survey and data analytics software, Canvas. The company helps brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights.

For more information, visit Milieu Insight.

About FemTech Association Asia

Founded in October 2021, FemTech Association Asia is the region’s first and largest specialist advisory and industry network focused on improving women’s health through technology solutions. Representing over 75 femtech companies across nine countries in Asia, the organization is dedicated to fostering innovation and investment in the femtech sector. For more information, visit FemTech Association Asia.

The post Emerging Femtech Trends in Southeast Asia: Milieu Insight and FemTech Association Asia Reveal Groundbreaking Research appeared first on Marketing In Asia.

The survey found that 47% of respondents are happy to forgo extra packaging to save time on recycling or disposal. Additionally, 46% are motivated by the aim to reduce packaging material consumption, and 45% believe it helps conserve resources and lower carbon emissions. Furthermore, 43% think that eliminating added packaging is beneficial for the planet.

Amazon Singapore has been at the forefront of this movement, delivering essential items such as nappies, toilet rolls, and bottled drinks directly from their Fulfilment Centre without additional packaging. This practice not only makes shipments lighter, thereby reducing delivery emissions, but also eliminates the need for customers to manage extra packaging materials.

Globally, Amazon has achieved remarkable success in this area. Since 2015, the company has reduced the weight of outbound packaging per shipment by 41% on average and eliminated over 2 million tons of packaging material.

Products that Singaporean customers are most comfortable receiving in their original manufacturer’s packaging include toilet rolls, detergents, toiletries, clothes, and DIY items. Companies like Procter & Gamble are collaborating with Amazon to ship products, such as its Swiffer brand, without added delivery packaging.

Interestingly, the study also revealed items that customers prefer to receive with added packaging for discretion, such as contraceptive devices and haemorrhoid cream, as well as high-value items like smartphones and cameras. These categories are already shipped discreetly or excluded from Amazon’s reduced packaging program.

“Like us, our customers really care about reducing packaging, and we’ve made significant progress doing so for years,” said Vasantharaj Bharathi, Head of Operations, Amazon Singapore. “One way we do this is by working with manufacturers to design packaging that’s capable of shipping safely, without additional paper bags, envelopes, or boxes from us. We’ve already achieved a lot, increasing the number of non-grocery orders shipped to customers with no added delivery packaging in Singapore by 80% since 2021. We are working to ship even more deliveries the same way.”

The survey further highlighted that 80% of Singaporeans prefer to shop with retailers that reduce packaging material. Among these, 39% prioritize using recyclable packaging, 29% value reusable packaging, and 26% focus on ensuring that all packaging is recyclable.

Amazon ensures that products selected for shipment without added packaging have passed rigorous drop tests, guaranteeing safe and secure delivery. This assurance is crucial for 57% of respondents who worry about potential damage to items. Additionally, 31% expressed confidence in receiving their orders this way, knowing they can easily get a refund or replacement for any issues.

Globally, Amazon collaborates with product makers to design and test packaging that eliminates the need for additional delivery materials. The company also leverages machine learning algorithms to optimize packaging choices, ensuring minimal material usage and maximum protection.

Beyond packaging reduction, Amazon is committed to sustainability through initiatives like The Climate Pledge, aiming for net-zero carbon by 2040. With over 450 signatories across 57 industries and 38 countries, Amazon is also on track to achieve 100% renewable energy in its operations by 2025.

Learn more about Amazon’s efforts in reducing packaging and promoting sustainability here.

Also Read: Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit About Amazon Singapore.

The post Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging appeared first on Marketing In Asia.

The High Cost of IT Failures

Supply chain disruptions and operational downtime can be devastating. A 2023 study by Malaysia Digital Economy Corporation (MDEC) highlighted that Malaysian companies could suffer losses of up to RM 5 million per week due to IT system failures. This makes business continuity planning not just a best practice, but a necessity. “Anyone thinking about business continuity often needs to reassess the issue with regard to their own IT landscape,” says Dr. Christoph Dietzel, Head of Global Products & Research at Internet Exchange operator DE-CIX. Although the most sophisticated measures and plans are no guarantee against outages, they are the only means of maintaining operations and keeping business models productive. So, what do you need to consider in your own cloud backup strategy? Dietzel offers 5 tips:

Tip 1: Assess Your IT Ecosystem and Identify Key Dependencies

Today, managed computing, storage, and application resources are central to business continuity. On the one hand, these keep applications productive in the cloud if the worst comes to the worst. On the other hand, they also allow you to quickly outsource complete workloads if systems in your own server room come to a standstill. “Anyone defining their backup strategy should evaluate which data, applications, and workloads are crucial for smooth business operations,” says Dietzel. “It is important to examine the entire IT ecosystem and also identify the extent to which services, information, and infrastructures are interdependent.”

Tip 2: Integrate Classic Backup Methods with Hybrid Cloud Solutions

“Whether hot, warm, or cold data, classic backup strategies can usually be combined very easily with cloud solutions, also when it comes to hybrid scenarios and on-premise landscapes,” says Dietzel. Once you are in the cloud, you not only benefit from maximum availability, but also from maximum protection. Providers reduce risks by, for example, operating services redundantly, mirrored at different locations, and in a stable and secure manner.“ In addition, public clouds in particular often offer the latest and quite sophisticated technologies to fend off cyber invaders,” Dietzel adds.

Also Read: An Interview with Celine Ting: Bridging the Upskilling Gap with OpenAcademy

Tip 3: Diversify IT landscapes and make them redundant

What is also crucial in this context is “building IT landscapes in a redundant and diversified manner,” says Dietzel. “Companies that distribute their back-up workloads across different systems and providers are also protecting themselves.” The same applies to the type of connection. In order to exchange and synchronize information and workloads at all times, it is advisable to redundantly interconnect your own and managed IT.

Tip 4: Plan Your Connectivity for More Than Just Backups

From malfunctions and downtime to technical problems – to keep machines available and offices productive, it is important to plan the connectivity between the company and the cloud in diversified IT landscapes in an equally diversified way. “Cloud routing services are ideal for processing information and operating applications at any time,” says Dietzel. For example, the DE-CIX Cloud ROUTER allows the exchange of data between different cloud environments, separated from the public Internet. “Software-based routing services ensure interoperability at the network level in order to seamlessly merge in-house and managed infrastructure,” says Dietzel. An advantage with regard to hybrid IT landscapes – and not just in the case of backups.

Tip 5: Leverage IT Service Providers for Comprehensive Support

IT service providers play a vital role in supporting backup strategies. Small and medium-sized enterprises (SMEs) in Malaysia, which form the backbone of the economy, particularly benefit from such support. “It’s crucial to look at the entire ecosystem, from the server room to the cloud and the network connection,” Dietzel emphasizes. DE-CIX’s partner program, which includes managed service providers and IT consultancies, offers comprehensive support with price advantages and incentives for premium partners.

Ensuring business continuity requires more than just data backup. In Malaysia, where the digital economy is rapidly expanding, a holistic approach to IT resilience is essential. Regular testing of measures is also critical to ensure their effectiveness. By following these tips, Malaysian businesses can better prepare for unforeseen disruptions and maintain operational stability in a digital-first world.

The post Ensuring Business Continuity: 5 IT Tips for Malaysian Companies appeared first on Marketing In Asia.

This burgeoning focus on sustainability is driven by a confluence of factors. Eco-conscious travelers are increasingly wary of disingenuous marketing tactics often referred to as “greenwashing.” They demand demonstrably authentic commitments from hospitality providers to preserve the ecosystems that form the backdrops for these transformative journeys. Furthermore, sustainable practices demonstrably translate to smarter business models. By implementing features such as rainwater harvesting, greywater recycling, and energy-efficient appliances, luxury resorts can achieve demonstrably lower operating costs. Additionally, a genuine dedication to environmental responsibility fosters a powerful brand reputation, attracting environmentally conscious, high-net-worth individuals seeking unparalleled adventure experiences without compromising their ecological principles.  The locations of these luxury resorts frequently include sensitive ecosystems, necessitating a responsible approach to tourism. Given their substantial facilities and services, these resorts have a huge environmental impact. Thus, implementing sustainable practices is not just an ethical obligation, but also a critical commercial strategy for ensuring long-term viability and appealing to environmentally concerned travelers.

Eco-friendly Architecture and Design

Eco-friendly design is a very common feature of sustainability in luxury adventure resorts. Resorts are increasingly built with sustainable materials and technologies that reduce environmental effects. From energy-efficient buildings to the use of locally sourced materials, the architecture of these resorts frequently demonstrates a great appreciation for the natural environment.For example, several resorts use green roofs and walls to improve insulation and lower energy use. Others utilize innovative water management technologies, such as rainwater collecting and greywater recycling, to protect this valuable resource. These resorts lower their carbon footprint while also bringing tourists closer to nature.

Water Wise Practices

Water scarcity is a growing concern. Sustainable resorts are implementing innovative water management systems like rainwater harvesting, low-flow fixtures, and xeriscaping (landscaping with drought-resistant plants). This ensures responsible water usage while maintaining the resort’s aesthetic beauty. Picture yourself relaxing in a luxurious infinity pool, knowing every drop is being used consciously.

Also Read: Perfios Technology Solutions Titled Indonesia Winner of Zurich Innovation Championship for Health Claims Analytics Solution

Waste Management

Luxury resort waste management aims to reduce environmental effects while providing excellent guest service. Resorts are gradually implementing methods such as trash segregation, recycling, composting organic waste, and reducing single-use plastics. Innovative ideas include converting food waste into biofuel or compost and collaborating with local organizations to improve recycling. Luxury resorts that implement these environmentally friendly waste disposal solutions not only decrease their environmental impact, but also attract eco-conscious travelers, improve operational efficiency, and help local communities. These activities demonstrate a dedication to sustainability that appeals to today’s discerning guests.

Building Green

The very foundation of a sustainable resort is its construction. Architects are incorporating eco-friendly materials like sustainably harvested wood and recycled elements. They’re also designed with energy efficiency in mind, utilizing natural ventilation and light to minimize reliance on artificial systems. Imagine unwinding in a spacious suite crafted with local, sustainable materials, offering breathtaking views bathed in natural sunlight.

Community Connection

True sustainability extends beyond the resort walls. Luxury adventure resorts are forging strong partnerships with local communities. This can involve supporting conservation efforts, employing local guides, and sourcing ingredients from nearby farms. Guests become active participants in preserving the destination’s cultural heritage and natural wonders, fostering a deeper connection with the place they visit.

The luxury adventure travel industry is witnessing a remarkable metamorphosis. Sustainability is no longer a niche concept; it is the cornerstone of an industry redefining the very essence of luxury. By embracing environmentally conscious practices, these resorts are not merely creating unforgettable experiences; they are ensuring a brighter future for the breathtaking destinations we hold dear. The future of luxury adventure travel lies in a harmonious marriage between thrilling experiences and environmental responsibility. Sustainable luxury resorts are not just setting a new standard; they are paving the way for a future where adventure and conservation go hand in hand, ensuring that these breathtaking destinations remain pristine for generations to come.

About Author

Tariq Sheriff, Director of Area 83, is a visionary entrepreneur renowned for his innovative approach to luxury adventure and sustainable tourism. His leadership has propelled Area 83 to acclaim, blending opulence with environmental responsibility. Additionally, he founded Aura, a luxurious lakeside wedding venue that epitomizes elegance and eco-consciousness. Tariq’s dedication to sustainability and creating unforgettable experiences has set a new industry benchmark.

The post The New Standard: Sustainability Practices in Luxury Adventure Resorts appeared first on Marketing In Asia.

In Asia-Pacific, a significant shift toward mindful shopping is reshaping consumer behavior, driven by the dual pressures of the cost of living crisis and heightened environmental concerns. A staggering 90% of consumers in the region express willingness to pay a premium for environmentally positive products, with some even prepared to pay over 50% more.

The anti-trend movement has also given rise to deinfluencers, a breed of social media influencers who advocate for restraint in consumption. They highlight overpriced products and share money-saving tips, challenging the traditional influencer model that often encourages excessive buying.

This raised a question, isn’t the anti-trend movement just another trend? And why should marketers care?

Decoding Anti-Trend

To answer the question, we have to understand that “anti-trend” promotes choices that are disconnected from the popular demands of the moment, focusing on “timeless” qualities such as durability, functionality, and simplicity. This movement is not merely about rejecting trends; rather, it is about making conscientious decisions that align with personal values and long-term sustainability.

Since timelessness is at its core, anti-trend movement is not a trend, but more of a constant, an established behavior that is ever present no matter what the trend is.

And really, with Gen Z today having access to the history of trends in just a few clicks, today has become a melting pot of trends, where anyone can easily reference the past and bring back an old trend. Yet, this also shows how the anti-trend has emerged as something that encompasses a myriad of trends.

In summary, the anti-trend is about going back to basics, that less is more, and a good life doesn’t have to be full of flashy things. This offline club member cafe in Amsterdam serves as a perfect example.

And this is more than enough reasons for marketers to consider the anti-trend, if they want to appeal to the core of what consumers long for in this era of fast-paced life.

What marketers can do?

For marketers, this shift presents a complex challenge: How to drive demand in an era where “less is more”? Traditional product-centric marketing strategies are proving less effective against this backdrop. Instead, success now demands a consumer-centric approach that aligns closely with the values of sustainability and quality.

Embrace Transparency: Authenticity is essential. Today’s sophisticated consumers demand transparency about the origins, environmental impact, and ethical practices of products.

Focus on Quality and Sustainability: Brands should emphasize the durability and sustainable attributes of their products, aligning with the values of conscious consumers and positioning themselves as responsible market leaders.

Engage with Conscious Values: By aligning with consumers on important issues, brands can transition from mere vendors to valued community members, participating actively in discussions about sustainability and ethics.

Tap into Consumer Aspirations: Understanding that consumers yearn for sustainable and lasting products is crucial. Marketers need to consider how their brands can tap into these aspirations effectively.

Successful examples include Patagonia, known for its commitment to environmental sustainability and durable clothing, and Le Creuset, which has thrived by focusing on craftsmanship and timeless design. These examples demonstrate that aligning with the anti-trend philosophy can lead to enduring success in the marketplace.

Conclusion

As the anti-trend movement gains momentum, it presents marketers with a unique opportunity to rethink their strategies and align more closely with the enduring preferences of consumers. By embracing principles of quality, sustainability, and transparency, brands can build deeper connections with their audience, transitioning from simply selling products to becoming integral, trusted parts of their consumers’ lives. The anti-trend isn’t just about opposing the mainstream; it’s about forging a commitment to values that resonate on a deeper level with today’s consumers, thereby ensuring a brand’s relevance and longevity in a rapidly changing market landscape.

The post Marketers, Here’s Why the Anti-Trend Movement Deserves Your Attention appeared first on Marketing In Asia.

The halal industry has emerged as a global force, driven by a growing Muslim population and increased awareness of halal-certified products. According to projections, this industry is set to soar to USD 9.71 trillion by 2025^[1]

In Malaysia, it makes a significant contribution to the Gross Domestic Product (GDP), accounting for 7.8% in 2018, and it is expected to rise to 11% by 2030^[2]. For foodpanda Malaysia, this represents a compelling opportunity. With Malaysia’s halal industry aiming to contribute 8.1% to the GDP and generate RM 56 billion in export revenue by 2030, as outlined in the 12th Malaysia Plan, it is recognised as a strategic sector by the government.

As the global halal market expands, projected to hit RM22.34 trillion by 2030, Malaysia is well-positioned to capitalise on this growth ^[3]. This trend is not only benefiting local residents but also Muslim travellers seeking authentic halal Malaysian cuisine.

The Importance of Halal Market to foodpanda Malaysia

We launched bekal by foodpanda to meet the increasing demand for halal food delivery services. Acknowledging the rising desire for halal options among consumers, bekal by foodpanda was created as a dedicated platform offering genuine halal-certified meals being delivered to the public. This initiative directly addresses concerns regarding the authenticity and halal compliance of food deliveries, guaranteeing customers the integrity of the meals they order.

Regular food delivery users often express worries about the authenticity and halal status of the food they order. With bekal by foodpanda, we alleviate these concerns by ensuring that all the food we deliver are halal-certified via a halal-certified delivery fleet, offering peace of mind to consumers. By the end of 2022, our supply delivery service had garnered official recognition from JAKIM (Department of Islamic Development Malaysia). This certification underscores our commitment to delivering halal-certified meals, further reassuring our customers, as the only halal  certified food delivery service in Malaysia.

Understanding the Significance of ‘Halal’ in Business

“Halal” represents adherence to Islamic principles and ethical standards, extending beyond food preparations. For us, operating bekal by foodpanda as a halal-certified delivery platform encompasses several crucial aspects.

Firstly, we prioritise rigorous certification processes by exclusively partnering with halal-certified vendors only. We ensure that vendors meet strict halal requirements through close collaboration with JAKIM.This certification not only instils confidence in customers but also assures them of the authenticity and purity of the food they order. Maintaining transparency in the supply chain, from ingredient sourcing to delivery, is paramount to ensure alignment with halal guidelines. This commitment extends to our delivery partners, who undergo special training in handling halal-certified orders. Moreover, we actively engage with the local halal community through event participation, collaborations with halal organisations, and soliciting feedback to enhance services. In a dynamic marketplace where consumer trust, social responsibility, and market expansion are crucial, bekal by foodpanda emerges as a pioneering force, bridging the gap between consumer preferences and business innovation.

Nurturing Collaboration with Delivery Partners and Vendors

At the heart of our operations lies a commitment to empower our delivery partners and vendors. By fostering an environment of trust, responsibility, and excellence, we pave the way for mutual growth and success as stated below:

• Customer Trust:

A cornerstone of bekal by foodpanda’s success lies in its halal certification, fostering trust among consumers. Recent research underscores the preference of Muslim consumers for halal-certified food delivery services, affirming our strategic alignment with evolving consumer needs and preferences.^[4]

• Market Expansion:

By catering to the burgeoning segment of halal-conscious customers, we strategically expand our market reach, tapping into a rapidly growing market segment. This proactive approach not only widens the customer base but also fosters heightened brand loyalty, positioning foodpanda as a frontrunner in the competitive food delivery landscape.

• Social Responsibility:

This initiative exemplifies our broader commitment to corporate social responsibility (CSR). With a focus on uplifting communities, our initiatives resonate with consumers, showcasing a brand ethos rooted in social impact and community empowerment. For instance, foodpanda Malaysia, in collaboration with Coca-Cola Malaysia and Viu, recently initiated a nationwide food basket distribution program in partnership with local NGO MyFundAction to support and distribute over 10,000 food baskets to families in need across Malaysia.

• Elevating Standards:

DHE Logistics Malaysia Sdn. Bhd.,  the powerhouse behind bekal by foodpanda, sets industry benchmarks as the only halal food delivery company in Malaysia recognised by JAKIM. Accredited by the Food Handler Training School (SLPM) under the Ministry of Health Malaysia (KKM), this initiative exemplifies excellence in halal logistics and delivery services.

• Unlocking Growth Potential:

Since its inception, bekal by foodpanda has witnessed exponential growth, highlighting its market relevance and consumer appeal. With a steady growth rate , the business trajectory has shown its strategic positioning and unwavering commitment to customer satisfaction.

Empowering Growth and Shared Success with bekal by foodpanda

Embracing halal practices isn’t just a business strategy; it’s a testament to inclusivity and cultural sensitivity. By tapping into the growing halal market, businesses unlock vast opportunities, catering to Muslim consumers, and health-conscious and ethically-minded individuals. Market statistics underscore the immense growth potential of the halal industry, which positions it as a lucrative avenue for business expansion and revenue growth.

As we embark on this journey alongside our vendors and delivery partners, we’re witnessing their remarkable success stories unfold with bekal by foodpanda. It’s incredible to see vendors experiencing growth in sales of  halal certified cuisine. From an expanding customer base to heightened branding visibility, the impact of choosing this initiative is clear.

The decision has significantly benefited our delivery partners, who exclusively serve from halal-certified restaurants. They appreciate the flexibility and competitive earnings provided by the gig economy while navigating bustling streets. Together, these experiences embody the essence of bekal by foodpanda—a journey of growth, fulfilment, and shared success.

Expanding on stories such as these, or the impact they represent, is not only a testament to our commitment but also contributes significantly to the aspirations and targets of the Malaysian halal industry. As the first and only halal delivery company in the world, bekal by foodpanda is positioned to lead and support industry partners in moving forward.

Pioneering the Path Forward for the Halal Industry in Malaysia

We strongly encourage other businesses, especially restaurant owners and Small and Medium Enterprises (SMEs), to join us in obtaining halal certification and be part of bekal by foodpanda. With more SMEs embracing halal certification, we envision a flourishing halal industry in Malaysia, seizing the global growth opportunities it presents.

In essence, the success stories of bekal by foodpanda highlight its transformative impact on vendors, delivery partners, and the broader business landscape. As a symbol of innovation and inclusivity, it showcases the potential of the halal platform to drive positive change and foster economic empowerment. Businesses are urged to take heed of the halal example and lead the way in embracing diversity and cultural sensitivity. As bekal by foodpanda continues to thrive, we aspire to inspire more SMEs to grow alongside us, unlocking fresh possibilities and shaping the future of commerce.

^[1] https://www.isahalal.com/news-events/halal-industry-news

^[2] https://ycpsolidiance.com/article/the-economic-value-of-malaysia-halal-industry

^[3]https://www.mida.gov.my/mida-news/global-halal-economy-expected-to-reach-rm22-34t-by-2030/

^[4]https://www.researchgate.net/publication/271822648_Consumers’_Preferences_Toward_Attributes_of_Manufactured_Halal_Food_Products

The post Unlocking the Potential of Malaysia’s Halal Industry and its Impact on Businesses appeared first on Marketing In Asia.

Capturing Attention in a Digital World

While Malaysians are undeniably glued to their smartphones, a recent study by the Malaysian Advertisers Association (MAA) revealed a surprising fact: 72% of consumers still recall seeing an Out-of-Home (OOH) ad in the past week. This highlights the continued effectiveness of billboards in a world dominated by digital screens.

The Rise of Digital Billboards

The game has changed with the introduction of digital billboards. These dynamic displays offer several advantages:

• Captivating Visuals: High-resolution screens showcase eye-catching visuals that are more impactful than static displays. Imagine a billboard for a local durian stall showcasing its creamy, golden flesh during peak durian season!
• Targeted Content: Digital billboards can tailor content for specific times of day or demographics. A billboard for a fitness app placed near a popular jogging path could display motivational messages during peak exercise hours.

Addressing Measurement Concerns

A common criticism of billboards has been the difficulty in measuring their effectiveness compared to digital advertising. However, advancements are changing this narrative.

• Location Intelligence: Data on anonymized phone location trends can be used to estimate audience demographics exposed to specific billboards.
• QR Codes and Social Media Integration: QR codes on billboards can bridge the gap between physical and digital experiences. Users can scan the code to visit a landing page, engage with social media campaigns, or download an app, providing valuable data for campaign measurement.

Balancing Creativity with Regulation

The rise of digital billboards necessitates addressing potential issues:

• Visual Clutter: With more dynamic displays, careful planning is crucial to avoid overwhelming viewers with information overload.
• Light Pollution: Regulations regarding display brightness need to be considered to minimize light pollution in urban areas.

A Local Success Story: AirAsia Takes Flight

AirAsia, a prominent Malaysian budget airline, recently employed a creative digital billboard campaign. Their displays featured interactive games that passersby could play by waving their hands, generating social media buzz and brand engagement. This exemplifies the power of blending technology and audience participation with billboard advertising.

Another case study in simplicity where the power of “less is more” proves to pays. Look no further than Siti Khadijah’s billboard campaign. Their simple yet powerful message (“nak… mak teringin nak pakai telekung Siti Khadijah“) resonated deeply with their target audience (mothers). This highlights the enduring effectiveness of clear and concise messaging.

The Future of Billboards in Malaysia

By embracing technology, strategic location selection, and impactful creative elements, billboards can effectively:

• Capture Attention: Stand out in a digital world with captivating visuals and dynamic displays.
• Spark Engagement: QR codes and interactive elements can bridge the gap between physical and digital experiences.
• Influence Decisions: Clear calls to action and targeted messaging can prompt viewers to take action.

Billboards are not relics of the past; they are a powerful tool in the modern marketing arsenal. By addressing critical issues and leveraging new possibilities, billboards can ensure their continued relevance in Malaysia’s ever-evolving marketing landscape.

Note: This article is part of a publication from a study conducted by Mohd Juraij bin Abd Rani and Nursheilaizati binti Abdullah from Faculty of Business & Communication, Universiti Malaysia Perlis on the impact and effectiveness of Out-of-Home (OOH) advertisement in Malaysia.

The post Billboards Reborn: A Modern Marketing Powerhouse in Malaysia appeared first on Marketing In Asia.

There’s no denying this very real limitation. There have been countless instances of GenAI producing inaccurate or irrelevant responses. These “hallucinations” are sometimes comical, other times they have very serious, real-world consequences. Two primary approaches have emerged to address this: fine-tuning and retrieval augmented generation (RAG).

Fine-Tuning: Flawed, But Not Fruitless

Retraining essentially means adapting a pre-trained model to do a specific task or solve a specific problem via the introduction of smaller, more specific data sets. The idea is to adapt it for particular tasks or contexts. Although performance can improve under specific circumstances, this approach opens a can of worms vis-a-vis maintaining data recency. Simply put, fine-tuning regularly is, at best, barely feasible, if not completely impossible.

Furthermore, we can’t forget that any data put into an LLM can be used as part of an response to a prompt. That raises very serious questions about privacy. Imagine if an LLM was re-trained with personal identifiable information (PII). That could reveal highly sensitive information, in some cases, even to malicious actors. So it’s no surprise that training LLMs with PII have already come under regulatory scrutiny – see, for example, Singapore’s efforts to foster global consensus on consistent principles to fortify trust in generative AI.

That said, there are situations where fine-tuning can be useful. Retraining embedding models is one. An embedding model takes semantic inputs and generates vectors to represent the inputs. If an embedding model doesn’t recognize or understand a word, then that word will map into a vector that isn’t related to the meaning of that word.

For example, if an embedding model was built before the arrival of social media platform TikTok, it might not recognize the meaning of the word and create a vector that is associated with “clocks” or “sounds”. Arming the embedding model with the correct meaning of TikTok would require fine-tuning.

Speed and Security With RAG

On the other hand, instead of modifying the model itself, RAG supplements LLMs with real-time external data, typically stored in vector databases. This means that data can be instantly updated and available for querying, avoiding the need for fine-tuning to “batch up the data”.

RAG also offers fine-grained access control. For example, with a chatbot, the developer can introduce code to ensure that the query filters only allow personal data to be retrieved related to the person asking for the data. Through the separation of data from the model, with access granted only when needed, RAG minimizes the dilemma of external sources risking sensitive information.

Not a Zero Sum Game

In practical terms, there’s no need to dismiss fine-tuning. After all, it works great when the model needs to be updated with specific datasets or when dealing with publicly accessible data that doesn’t change frequently. That said, it has obvious limitations. Applications that demand real-time accuracy and protection of sensitive information require the qualities that RAG brings. This is particularly pertinent for sectors like healthcare and finance, where accurate, up-to-date information are bread and butter.

For instance, in the medical services, fine-tuning is likely to be time consuming, while also potentially breaching patient privacy. In contrast, RAG is hampered by neither.

The same is also true for finance and e-commerce, where rapid decision-making and data security are paramount. By providing instant access to relevant data while maintaining strict privacy controls, RAG empowers organizations to leverage the full potential of LLMs without compromising on data integrity or security.

Looking ahead, as the digital landscape continues to evolve, the ability to harness real-time external data will be essential for creating more intelligent and adaptable AI systems. RAG is a game changer in this regard, enabling new possibilities in language processing that paves the way for a future where machines and humans are in sync.

The post Businesses Must Understand the Right Way to Adjust their AI Models appeared first on Marketing In Asia.

To attract and engage Gen Z in the workplace, firstly integrate cutting-edge technology and digital tools to enhance efficiency and connectivity.

Also Read: Mastering Machine Learning: Insights from Tal Shaked, CMLO at Moloco

Now, Create an environment of open communication and transparency with regular feedback and an open-door policy. 

Emphasise on the importance of work-life balance through flexible work arrangements and remote options. 

Offer clear paths for advancement with continuous learning opportunities. 

Connect your business goals to broader societal issues, demonstrating a commitment to social responsibility. 

Cultivate an inclusive culture that values diversity, driving innovation and appealing to Gen Z’s desire for a workplace that reflects their values and vision for the future.

About Rajiv Talreja

Rajiv Talreja is the Founder of Quantum Leap Learning Solutions Pvt Ltd, Asia’s Largest MSME Business Coaching Company. He started his entrepreneurial journey at 20, founding Quantum Leap. Despite early setbacks, he re-educated himself by interviewing 300+ entrepreneurs, leading to his bestselling book “Lead or Bleed.” He organized the popular Business Breakthrough Seminar and created The Business P.A.C.E. Program, benefiting over 20,000+ entrepreneurs.

The post Creating a Gen Z inclusive workspace appeared first on Marketing In Asia.

Conduct surveys or hold focus groups to gain insights into their health and wellness challenges. Focus on curating programs that offer significant benefits for your team’s physical and mental health. This could include gym memberships, yoga classes, mental health days, nutritious meals, and health screenings. Also, consider flexible working hours to help employees achieve a better work-life balance. Moreover, the success of these wellness programs relies on continuous engagement and feedback from the employees. 

Along with this, curating activities which are regularly assessed, inclusive and accessible will encourage maximum participation while calculating its impact. By investing in employee’s well-being, companies can create a happier, more engaged, and more productive workforce.

Also Read: Indo-Australian Innovation Takes Center Stage at Saarthi GreenTech’s Factory Inauguration in Pune by Paul Murphy, Bridging Continents for Sustainability

About Rajiv Talreja

Rajiv Talreja is the Founder of Quantum Leap Learning Solutions Pvt Ltd, Asia’s Largest MSME Business Coaching Company. He started his entrepreneurial journey at 20, founding Quantum Leap. Despite early setbacks, he re-educated himself by interviewing 300+ entrepreneurs, leading to his bestselling book “Lead or Bleed.” He organized the popular Business Breakthrough Seminar and created The Business P.A.C.E. Program, benefiting over 20,000+ entrepreneurs.

Quantum Leap, once a Corporate Training Company, has grown into Asia’s Largest MSME Business Coaching Company, helping 1,00,000+ entrepreneurs with training and coaching. Rajiv is also a serial investor, supporting startups and creating jobs. His TEDx talk and interviews reflect his journey. Besides his business, he’s an avid traveller, dedicated husband, and philanthropist supporting education, animal care, and healthcare causes.

The post Ways to invest in Employee Wellness Programs appeared first on Marketing In Asia.

Understanding Interconnected CDNs

Interconnected CDNs are advanced delivery systems that are directly linked to an interconnected platform. This direct connection allows them to access a vast network of resources, including data centers, ISPs, OTTs, Cloud Service Providers, and other connected networks, resulting in faster and more efficient content delivery. Interconnected CDNs stand out from traditional CDNs because they make use of their connectivity to decrease latency, enhance routing optimisation, and guarantee flawless content distribution to users across the world.

Imagine you’re running an e-commerce website that sells a variety of products. Your website needs to deliver product images, descriptions, and other content to users quickly and efficiently to provide a seamless shopping experience. Recently, There was an internal server issue in the Flipkart server due to which they had to face problems in receiving orders online for some time due to surge in traffic. Instead of relying solely on a single CDN provider with limited reach, you opt for an interconnected CDN solution.

With an interconnected CDN, your website’s content is stored not just in one data center, but across a network of interconnected servers strategically located around the world. This means that regardless of where your users are located, they can access your website’s content from the nearest server, reducing latency and speeding up load times.

The Need for Speed

In today’s fast-paced digital landscape, speed is not just a luxury but a necessity. Research shows that users expect websites to load within seconds, and any delays can lead to increased bounce rates and decreased user engagement. Interconnected CDNs address this need for speed by delivering content at lightning-fast speeds, providing a smooth and enjoyable browsing experience for users.

Consider a scenario where you’re browsing the internet on your mobile device while waiting for your train. You click on a link to a website but find that it takes too long to load, so you quickly navigate away and choose another site. This scenario illustrates how crucial website speed is in capturing and retaining user attention.

Research shows that 47% of consumers in India expect a web page to load in 2 seconds or less, and 40% will abandon a website that takes more than 3 seconds to load. Therefore, ensuring fast load times is essential for keeping users engaged and preventing them from bouncing to competitors’ sites.

How Interconnected CDNs Work

The magic of interconnected CDNs lies in their ability to minimise latency and optimise routing paths. By connecting directly to an internet exchange, they shorten the distance data needs to travel, resulting in quicker load times and improved performance. Additionally, interconnected CDNs can scale resources dynamically, handle traffic spikes efficiently, and ensure reliable content delivery across geographic regions.

Let’s say you’re accessing a popular news website that uses an interconnected CDN to deliver its content. When you click on a news article, the request is routed to the nearest server within the interconnected CDN network. This server then retrieves the requested content and delivers it to your device, minimizing the distance the data needs to travel and reducing load times.

Additionally, if there is a sudden surge in traffic to the news website due to breaking news or a viral article, the interconnected CDN can dynamically scale resources to handle the increased demand without sacrificing performance.

Benefits of Interconnected CDNs

The benefits of using interconnected CDNs for website speed optimization are numerous:

1. Reduced Latency: Interconnected CDNs minimise latency by accessing a direct connection to an internet exchange, resulting in faster load times and improved user experience.
2. Optimised Routing: They optimise routing paths to ensure efficient content delivery, reducing the risk of congestion and bottlenecks.
3. Scalability: Interconnected CDNs can scale resources dynamically to meet evolving user demands, maintaining optimal performance during peak traffic periods.
4. Reliability: They offer redundancy and fault tolerance, ensuring uninterrupted content delivery and minimizing downtime.
5. Global Reach: Leveraging the interconnected infrastructure, interconnected CDNs can reach users worldwide, delivering content consistently across different regions.

Consider a multinational corporation with customers located around the globe. By utilising an interconnected CDN, the corporation can ensure consistent and reliable content delivery to users in different regions, regardless of their geographical location.

For example, a customer in Europe accessing the corporation’s website will experience fast load times and seamless browsing, just like a customer in North America or Asia. This global reach helps the corporation maintain a positive brand image and provides a consistent user experience across all markets.

Also Read: Lenskart Plans New Mega Factory Near Bengaluru Airport

Impact on Website Performance

The implementation of interconnected CDNs can have a significant impact on website performance metrics. Faster load times lead to improved user engagement, reduced bounce rates, and increased conversions. Moreover, search engines like Google prioritise fast-loading websites in their rankings, making website speed optimisation crucial for SEO success.

Imagine you’re a small business owner who recently implemented an interconnected CDN on your company’s website. After the implementation, you notice a significant improvement in website performance metrics such as decreased bounce rates, increased time on page, and higher conversion rates.

These improvements not only enhance the user experience for your website visitors but also have a positive impact on your business’s bottom line. Faster load times and improved performance lead to higher customer satisfaction, increased engagement, and ultimately, more sales and revenue.

Future Trends and Innovations

Looking ahead, interconnected CDNs will continue to evolve and innovate. Emerging technologies such as edge computing and 5G networks will further enhance speed and efficiency, enabling even faster content delivery and more seamless user experiences. Businesses that embrace these advancements will stay ahead of the competition and deliver exceptional digital experiences to their users.

Looking ahead, advancements in technology such as edge computing and 5G networks are expected to further enhance the capabilities of interconnected CDNs. For example, edge computing enables content to be processed closer to the end-user, reducing latency even further and delivering even faster load times.

Additionally, the widespread adoption of 5G networks will provide faster and more reliable internet connections, allowing interconnected CDNs to deliver content to users with unprecedented speed and efficiency. These innovations will continue to shape the future of website speed optimization and elevate the digital experiences of users worldwide.

Interconnected CDNs represent a powerful solution for enhancing website speed and performance in today’s digital landscape. By leveraging their advanced capabilities and global reach, businesses can deliver content faster, improve user experiences, and achieve better business outcomes. Embracing interconnected CDNs is not just a strategic choice but a necessary investment in the future of digital experiences.

About Sudhir Kunder

Sudhir Kunder is the company’s Chief Business Officer and has over 29 years of experience in various fields. He has contributed to Telecommunications, FMCG, Retail, and Information and Communication Technology fields. Mr. Kunder’s areas of expertise include Corporate Governance, Strategic Planning, Partnership Management, and Service Management. He is responsible for creating the company’s long-term plans and monitoring how well those plans are working.

Sudhir has a situational leadership style in which he assumes and plays the role of innovator and/or activator depending on the situation. He says, “I believe that people matter the most and, thus, I act accordingly. This has enabled me to collaborate with team members and stakeholders, along with enhancing my ability to make difficult decisions.”

The post From Slow Load Times To Lightning Fast: A Deep Dive Into Interconnected CDNS And Website Speed Optimization appeared first on Marketing In Asia.

In the India of 2024, cafés are present in Tier 1 and 2 cities, peppered across streets with cozy spaces, specialty brews and delectable offerings. Here, we delve into the anticipated trends that we will witness this year in the café industry.

Blending in Communities

The grab-and-go culture associated with coffee is being replaced with sit-down sessions, be it with remote workers, business meetings or friends catching up for a chat. Cafés have now become environments that have spaces open to all. Creating small communities, cafés now bring in a mix of coffee aficionados, students, artists, entrepreneurs and corporate professionals, and this trend is predicted to grow in 2024 with the rise of new-age cafés in India.

Personalized Experiences

One of the biggest challenges that cafés face in today’s world is breaking out of the clutter and standing apart from a sea of competitors. Customers now look for curated experiences and personalization goes the extra mile to solve the issue. Be it catering to regular customers with a special touch or engagement on social media, we will witness a rise in how cafés now prioritize curation to stand out.

Plant-Based Popularity

With the world moving towards sustainability and cruelty-free options, there has been a sharp rise in the demand for plant-based alternatives in coffee beverages like Almond and Oat Milk. There is a rising trend in cafés now having dedicated stations that cater to these growing needs, drawing in more of the crowd with niche preferences. This not only garners popularity but boosts customer loyalty, a key advantage for cafés.

Also Read: Altering Brand Presence: Considering Alternative Social Media Platforms Beyond Instagram

Showcasing  Unique Offerings

‘I’d really like a cup of this in my own home.’ has been a sentiment that has recently echoed amongst coffee aficionados. Trends showcase the steady increase in popularity of cafes offering their unique products for sale. Be it brews from different locations in India, or artsy coffee apparatuses, cafés have now begun selling handcrafted items, artisanal coffees and other unique items. India has a passionate coffee community that actively seeks products from new-age cafés, which have an active following, with people looking forward to new-releases around the clock.

Poised for accelerated growth in 2024, the café industry continues to evolve in the best of ways, exploring opportunities that involve their customers on multiple levels. As the café culture continues to grow, these trends will continue to take shape and define the café landscape of India in the years to come. From building small communities within cafés, delivering personalized experiences, and going green with the introduction of plant-based options and innovations in in-house products, the café industry will grow so much more in the coming years.

About Sandeep Nagaiah

Co-founder of Paper & Pie, blends creativity with entrepreneurial spirit to redefine café culture. With a focus on the unique Japandi aesthetic, he’s crafted a space that supports both community and innovation, featuring amenities like a podcast room and workstations. Sandeep’s vision for a multifunctional café environment marks a new chapter in the industry.

The post Redefining Café Culture in India: Top Trends to Watch in 2024 appeared first on Marketing In Asia.

John Marvin ”Yul Servo” Nieto made his mark when he won the Best Actor in the Brussels International Independent Film Festival in 2001 for “Batang West Side”; 2004 for “Naglalayag” and in 2008 for the “Ang Paglalakbay”. In between these years, he also had been nominated left and right in various award-giving bodies in and out of the Philippines.

Little did we know, Yul Servo is also a modern day artist using different scrap metals to produce his unique artworks. For the past year, he already had four solo art exhibits in different places around the Greater Metro Area. These exhibits were entitled “Directions”, wherein he showcased his different perspectives in seeing things around us.

Directions 1 was exhibited in the notable Pinto Art Museum in Antipolo City, Province of Rizal, Philippines last February 2023. Directions 2 took place at The Gallery of the famous Manila Hotel in June 2023. Directions 3 took place on Bulwagang Rodriguez in the historic Manila City Hall in October 2023. All of these solo art exhibits were successfully executed and the proceeds were donated to various different charitable institutions.

In February 2024, in line with the celebration of the National Arts Month in the Philippines, Yul Servo once again showcased his artworks through Directions IV, a solo art exhibit at The Art District in historic Calvo Building in Escolta, City of Manila.

Directions IV is curated by Jon Lucas Nieto and the graphic design is done by Louis Nieto. The opening was attended by none other than Joel Cruz, the Lord of Scents and the owner of Aficionado perfume and personal care. He also commissioned the artist Yul Servo to do something spectacular for his property located in the City of Manila. Other personalities such as Councilor Numero “Uno” G. Lim and Councilor Don Juan “DJ” Bagatsing, both members of the 12th City Council of Manila, and award-winning actress turned entrepreneur Ara Mina also paid a visit during the duration of the art exhibit.

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In describing his unique visual art, Yul Servo said that the key to the future lies in the past. His recent solo art exhibit is also the reunion of his several masterpieces from the first three exhibits. Most of his artworks show 3D maps and highlight Manila as an ever-evolving metropolis and a melting point of different cultures and economies where history and innovations are taking place. He sees his artworks as extensions of his personal aspirations, ideas, inspirations and objectives in his life.

This shows his amazement on how life can have various meanings for people who’re taking regular familiar routes in their everyday lives. But sometimes, some detours are essential just like what happened to him. He had been dreaming to be a policeman when he was younger. By the stroke of luck and hard work along with his love for his craft, he turned into one of the most accomplished actors of his time. And presently, the vice mayor of the capital city of the Philippines.

It really seems that the Philippines is embracing his art. As of this writing, another traveling art exhibition for the City of Manila is in the works to be led by none other than Mayor Maria Sheilah “Honey” Lacuna-Pangan, highlighting the historical roads and streets of Magnificent Manila.

The post Modern Day Artist: Yul Servo In A Different Perspective appeared first on Marketing In Asia.

Exploring Untapped Potential

• Telegram: Renowned for its focus on privacy and seamless communication, Telegram offers features like large-group chats and channels, making it an ideal platform for brands to establish communities and share news and information securely.
• Twitch: Initially known as a live-streaming platform for gamers, Twitch has expanded its horizons to cater to businesses, enabling them to host live events, Q&A sessions, product demonstrations, and behind-the-scenes glimpses, thus reaching wider audiences.
• Clubhouse: With its unique audio-based format, Clubhouse has revolutionised social networking by facilitating live conversations and interactions. Brands can leverage Clubhouse to host panels and interview sessions, providing users with immersive experiences.
• LinkedIn: Originally designed for professional networking, LinkedIn has evolved into a platform where companies can showcase their business plans, leadership profiles, and more, fostering valuable connections and opportunities.
• Snapchat: Snapchat, which is among the most popular social media networks around the globe, is now an effective means for brands to reach an extensive audience who are interested in their products. Companies can do this by displaying their playful aspect through a variety of campaign ideas.

Also Read: 1SPOC Unveils at MWC 2024: Pinnacle Teleservices Revolutionizes Customer Engagement

Understanding Audience Dynamics and Behavior

To effectively utilise these platforms, brands must understand the nuances of user behaviour and preferences. Tailoring campaigns to suit each platform’s unique characteristics can enhance audience engagement and improve content strategy.

Real-world Success Stories

Numerous brands have successfully leveraged alternative platforms for marketing endeavours. For instance, Cash App collaborated with Twitch to promote a major event, while Ted Talks utilised Telegram to advertise its YouTube channel. Moreover, leading brands like Adidas used Snapchat to boost sales with Snapchat’s innovative features.

Navigating Challenges and Seizing Opportunities

Transitioning to alternative social media platforms presents challenges such as adapting to new rules and formats, understanding user behaviour, and navigating unfamiliar territory. However, overcoming these challenges can unlock numerous opportunities for brands to stay competitive and innovative in a dynamic market landscape.

Proven Strategies for Thriving Branding

Experimentation is key to success in digital marketing. Brands must continually learn and adapt, experimenting with new strategies to achieve desired outcomes. Clear and authentic communication is paramount, enabling brands to establish genuine connections with their audience and enhance visibility.

The evolution of social media necessitates that brands expand their reach beyond traditional platforms like Instagram. By embracing alternative platforms such as Telegram, Twitch, Clubhouse, and LinkedIn, brands can tap into new markets, engage with diverse audiences, and stay ahead in the ever-evolving world of digital marketing.

By Mr. Mohan Gohade, Digital Marketing Head, SRV Media

Mohan Gohade is a distinguished Digital Marketing Head with over a decade of experience and success in managing 900+ national and international marketing campaigns. His expertise spans SEM, SMM, and Programmatic Buying, backed by an MBA in Marketing/Advertising and a Six Sigma Green Belt certification. Adept in Google Ads, Analytics, and marketplace advertising, Gohade excels in team leadership and client relations, driving impactful results across the digital spectrum. LinkedIn.

The post Altering Brand Presence: Considering Alternative Social Media Platforms Beyond Instagram appeared first on Marketing In Asia.

Programmatic digital out-of-home (DOOH), or pDOOH, is the automated process of buying and selling DOOH ad placements. This enables brands to target locations where an audience naturally moves throughout their day, capturing the right kind of attention while building successful customer engagement.

Recently, OOH advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. The catalyst for this growth has been advances in technology, positioning pDOOH as a must-have in any media mix. Technology has enabled six key benefits that brands in APAC should leverage across their campaigns.

1. Enhanced Targeting

Through pDOOH, advertisers, brands and marketers can leverage data to ensure they are delivering highly targeted messages to their desired audience, not just at the right place but at the right time. This precision ultimately drives engagement and conversion. The evolution of DOOH targeting capabilities includes behavioural targeting, allowing brands to build audiences based on the locations they visit, first- and third-party data integrations and targeting, as well as device ID passback to re-engage consumers through retargeting.

The combination of these advanced targeting techniques helps advertisers better understand consumer behaviour allowing them to accurately tailor their message. This is a powerful development in the world of OOH, and not only maximises the impact of pDOOH campaigns but also reinforces the importance of a data-driven strategy across the multicultural advertising landscape in APAC.

2. Higher Brand Exposure

To truly make a splash pDOOH provides one-of-a-kind, high-impact advertising formats that capture attention both near and far. Brands can also take advantage of these larger-than-life formats to display compelling video and other data-informed assets like countdowns, distance to store and more.

What many don’t recognise is that brands can amplify their branding and grow awareness by strategically activating screens in contextually relevant environments throughout their audience’s day. Place-based screens such as those in office buildings, shopping malls and residential buildings , for example, ensure consumers are repeatedly exposed to messaging at key touchpoints that influence their purchasing decisions. This could be as simple as a local restaurant promoting their lunch specials between the hours of 10am and 1pm in local office buildings or at a nearby MRT station.

3. Fast Activations

Gone are the days when OOH campaigns would take weeks, if not months, to activate. Today, pDOOH allows brands to launch their campaigns at the click of a button. By utilising a DOOH demand-side platform (DSP), advertisers gain the ability to effortlessly upload, schedule and launch campaigns within minutes. Whether a campaign aligns with the latest social trends, there’s additional budget for a spontaneous push, or a need to respond promptly to breaking news, pDOOH provides the flexibility and efficiency required to meet the demands of real-time marketing.

4. Real-Time Optimisation

Due to the ever-changing market in APAC, it is important that brands can seamlessly update their campaigns to deliver the right message and creative that will resonate most with their audience. Through the use of data, pDOOH gives brands the ability to optimise their campaigns in real-time to improve results and drive greater ROI. They can even do this across different regions. For example, if a campaign is very effective in one place but struggling in another, brands can optimise as they go, giving themselves the best chance of success.

Also read: Deliveroo Rider Academy Accelerates Upskilling Among Riders With Over 1,500 Courses

5. Increased Creative Flexibility

A key and standout feature of pDOOH is its creative flexibility. In contrast to traditional static billboards, pDOOH harnesses dynamic content capabilities that allows for real-time updates and changes across creative.

More so, ads can be scheduled to run during specific times of the day and days of the week. This adds a new layer of precision to the campaign while minimising wastage and increasing value as the ads only run when needed. This flexibility ensures that messages are always relevant and timely, providing brands with the agility to align content with their own priorities and what matters most to their audience.

6. Evidence-Based Measurement

The evolution of pDOOH has addressed the lack of measurement options seen in traditional media. Leveraging programmatic technology, advertisers gain access to precise and transparent data analytics, providing invaluable insights into the performance of their campaigns. This comprehensive approach allows for the measurement of various key performance indicators (KPIs) such as impressions, brand lift and foot traffic. This helps marketers and brands tangibly demonstrate the value of pDOOH to key stakeholders, positioning it as a must-have channel in their media mix.

With one of the most diverse markets in the world and a vast amount of brands fighting for consumer attention, pDOOH is set to play a huge role in helping brands connect with their audiences. In 2024, advertisers who utilise the spate of benefits that come with pDOOH are setting themselves up for success in the physical world.

The post Why programmatic DOOH is an essential component in your media mix  appeared first on Marketing In Asia.

With 2023 drawing to a close, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought. While the prospect of expanding reach and growing customer base is inviting, businesses must grapple with the proliferation of online platforms, larger and more varied data sources, as well as multichannel customer interactions. But one thing is clear; as the martech landscape shifts, content strategy must be adaptable – and these five trends will shape the martech and adtech verticals in the coming year. 

1) Differentiation Through Hyper-Personalisation 

The days of generic campaigns have long been resigned to the dustbin of history. In fact, a McKinsey survey found that 78% of respondents were more likely to repurchase from a brand that delivered personalised content.  

And with Google set to gradually disable cookies starting in 2024, harnessing the power of first-party data to truly understand customers is a no-brainer. This can be further augmented with AI – which will further boost customer loyalty. 

At the same time, businesses in the Asia Pacific need to remember that committing to strategically putting the customer first must be supplemented with adequately formalised and efficient measurements to gauge performance over time. 

2) The AI Floodgates Have Well and Truly Opened 

The past 12 months saw AI free itself from the confines of labs and hit the mainstream – with call centres and chatbots among the first use cases to emerge. And 2024 will only see AI expanding into more areas, with headway in the technology’s language and sentiment capabilities set to increase customer satisfaction. 

Also keep an eye out for chatbots gathering user preferences – a.k.a zero-party data – to make recommendations, crossing the divide from service support to conversational marketing applications. The second wave of AI usage will see the technology cement its mainstream credentials, with techniques encompassing personalised shopping experiences on websites and embedded AI on platforms such as mobile phones and wearable devices. 

However, AI will also be experienced differently across the region. The Asia Pacific is highly diverse, and while poised for growth, maturity varies widely. The likes of Singapore and China are by all accounts leading the pack, but this could also be a source of strength as the region explores and experiments. 

3) It’s An Exciting Time For Productivity 

The remarkable feats of generative AI and its subsequent widespread adoption have been quite revolutionary. This explains why it took just two months for OpenAI’s ChatGPT to gain 100 million users. 

Expect this momentum to carry over into 2024, with marketers on the brink of experiencing real and tangible benefits from this technology, particularly in terms of productivity and creativity enhancement. In no small part, this is because the incoming wave of AI-powered assistants is poised to automate repetitive marketing tasks, facilitate data analysis and utilisation, and streamline campaign and customer journey management.  

With professionals and experts given unprecedented freedom to focus on tasks that truly matter, we’re on the cusp of a new era of efficiency and creativity. 

Also read: Experience the Pinnacle of Dessert Luxury at Gold by Ice Cream Works, Now Open in Bandra

4) Governance To Be Put to the test 

Many organisations are in need of a re-consideration of their data governance, security, and privacy practices. Fuelling this is data deprecation and the new emphasis on zero- and first-party sources, as well as second-party sources such as data clean rooms, networks, and exchanges. Here’s where the wheat separates from the chaff, because some brands have instituted comprehensive data compliance practices, while others lag behind.  

It’s critical to remember the double-edged quality of emerging technology like AI – and there is considerable regulatory zeal. Malaysia, for one, is developing an AI code of ethics and governance, which is slated to be ready next year. Over in Singapore, authorities have launched AI Verify to tether AI testing to 11 internationally recognised principles. This will seriously test organisational data governance practices. Responsible marketing, particularly vis-a-vis data, will be a major factor for brands in 2024. Avoiding the speed bumps to innovation will hinge on using customer and marketing data responsibly, which will hopefully impel brands to take a strong, fresh look at their data processes. 

5) CMO’s Zero In on Tech Aggregation and Complexity 

53% of marketing respondents told Gartner they are too overwhelmed by existing technologies to explore emerging ones. Meanwhile, CMO Council found that integration – between systems and data – as well as technical agility dominated the top concerns in a recent report. Clearly, tech aggregation and complexity are keeping CMOs up at night. 

Now is absolutely the time to take charge and overcome the inability to bring together point solutions into a martech platform solution. What is needed is a pivot towards a multi-channel marketing solution. Ideally, this will be architected atop a cloud-based data store with direct access to data from within its own user interface (UI) and has native capabilities to deliver marketing communications. At the same time, this solution should also offer Out-of-Band (OOB) capabilities that orchestrate journeys to a myriad of other vendors for delivery, and can accommodate third-party decisioning engines for real-time analytically driven decisions and model scoring. While tech stack aggregation may not reduce the number of players in the martech landscape, it will be a much needed boon for technical agility, returns on investments, and, crucially, help CMO’s increase utilisation of existing applications. 

The coming 12 months is shaping up to be a year of exciting trends and advancements that will reshape how businesses engage with audiences. And in the competitive landscape of today, cohesion is key – which is why thriving in 2024 will rest on aligning martech with overall company strategy. The onus will be on marketers to clarify objectives, assess current capabilities, and plug gaps while striving to break new ground. Ultimately, it is this which will propel understanding of and empathy for customers. 

The post Augmenting Martech and Adtech in Asia Pacific: Five Forecasts for 2024 appeared first on Marketing In Asia.

In today’s economy, women are playing an increasingly pivotal role, challenging traditional norms and breaking barriers in industries once dominated by men. Over time, we’ve witnessed a significant shift, with more women championing roles that were previously considered exclusive to men. One notable trend is the growing presence of women in the p-hailing industry, defying stereotypes and reshaping the landscape of transportation services. As more women join the ranks of delivery partners and restaurant owners, they are not only driving economic growth but also fostering greater inclusivity and diversity within the workforce.

As we approach International Women’s Day, it is important to recognize the invaluable contributions of female delivery partners and restaurant owners in the food delivery industry. Their resilience, dedication, and unwavering commitment play a pivotal role in shaping our platform and serving communities across the nation.

The gig economy has witnessed exponential growth in recent years, with p-hailing jobs becoming an essential source of income for millions nationwide. Amidst the challenges posed by the COVID-19 pandemic, the gig economy emerged as a lifeline for individuals seeking financial stability and independence.

In Malaysia, the gig economy has become a significant driver of economic growth, with over 100,000 new individuals participating and earning income via gig economy platforms in Malaysia as of 3Q 2023 compared with 266,222 individuals in 2022^[1]. This sector has provided income opportunities for a huge number of Malaysians, highlighting its substantial impact on employment and livelihoods.

At foodpanda, we understand the importance of fostering an inclusive environment where everyone, regardless of gender, can thrive and succeed. Over the years, there has been a significant increase in women joining the gig economy as delivery partners. These women play a crucial role in facilitating the delivery of essential goods and services, enriching the lives of Malaysians across the country.

Gig work has always been a great way for individuals to earn a supplementary income due to its flexible working hours, many female riders now view it as a viable springboard to other industries or entrepreneurship opportunities. However, to fully harness the potential of the gig economy, it is essential to prioritise upskilling and professional development initiatives. This reminds me of Puan Rahayu, a 41-year-old mother of three, who transitioned from a school bus driver to becoming Bukit Jelutong’s first female foodpanda rider during the pandemic. Inspired by local riders, she found flexibility in the job, working for a couple of hours and having the flexibility to ensure she had time to balance between her work and family. She is truly happy, especially knowing how customers value her delivery when she even got an RM100 tip from a customer, which is considered high for a foodpanda rider.  Puan Rahayu is definitely not alone, we have similar stories from many wonderful women delivery partners out there.

We prioritise the empowerment of our riders at foodpanda through a range of upskilling programs and benefits. For example, we recently partnered with Manipal International University (MIU) to provide our delivery partners with the opportunity to pursue tertiary education. This initiative enables and allows our riders to enhance their skills and qualifications, opening doors to new career prospects and advancement.”

Also read: ZALORAYA 2024: Celebrating Tradition and Style with Diverse Modest Wear Collections

Furthermore, we recognize the importance of language proficiency in enhancing job delivery capabilities and employability. In addition, ‘Panda Purpose,’ a program designed to improve the English literacy skills of our delivery partners. By investing in their professional development, we aim to enhance the value of our workforce and ensure the highest level of service for our customers.

By offering training and mentorship programs, we empower our female riders and vendors to overcome challenges and achieve their goals. Whether it’s navigating through bustling streets or managing their businesses, we provide them with the tools and resources they need to thrive in a competitive market.

But our efforts extend beyond empowerment, they are about creating a more inclusive society where women are valued and respected for their contributions. By celebrating the achievements of female riders and vendors, we inspire future generations of women to pursue their dreams and break barriers.

As we celebrate International Women’s Day, let us reaffirm our commitment to empowering female riders and vendors in the gig economy. By providing them with the support, resources, and opportunities they need to succeed, we can create a more inclusive and equitable future for all.

Together, let us champion diversity, inclusion, and empowerment in the food delivery industry and beyond.

The post Empowering Transformation: Female Riders & Vendors Changing the Landscape Through Inclusion appeared first on Marketing In Asia.

As AI continues to reshape industries and redefine the nature of work, it’s crucial for individuals, regardless of gender, to stay ahead of the curve. However, this imperative is particularly pronounced for women due to AI’s disproportionate potential impact on their employment. A recent UN study warns that women may be disproportionately at risk of having their jobs automated by AI, with more than twice the share of male employment potentially jeopardized by automation. This underscores the urgency for women to begin upskilling to build a career path that evolves with AI, rather than being automated by it.

Interest in AI upskilling surging

Amidst increasing job uncertainty, it’s heartening to note a significant rise in women enrollments for courses like “AI for Everyone“. In Malaysia, enrollments among women learners increased by 120% in 2023 compared to the year before. It is encouraging that women demonstrate a keen interest in understanding the technology that will radically alter their work.

Coursera’s data also shows that Malaysian women are seeking to stay ahead of the curve when it comes to arming themselves with in-demand skills – like Generative AI, data and UX design – for the evolving requirements of the workplace. Google’s job-relevant courses remain the most popular among Malaysian women learners, accounting for 14 of the top 20 courses in 2023. The three most popular courses among Malaysian women are Google’s Foundations: Data, Data Everywhere, Foundations of Digital Marketing and E-commerce, and Foundations of Project Management.

With the labor market constantly evolving, driven by digitalisation and automation, it is positive to see women recognising the value of earning online certifications and micro-credentials for job-relevant skills. Online learning provides an accessible and flexible route to accelerating women’s career growth, but equally important is building a network and profile. Seeking mentorship to guide progress, advocating for challenging projects to showcase abilities and networking to connect with like-minded professionals are all ways women can set themselves up for success and stability.

Also Read: Empowering Voices: Jen Sharpe’s Vision for Inclusion and Innovation at Think HQ

Women at the forefront of the AI age

AI upskilling and development can also enable women to contribute to diverse AI development teams. This diversity can play a pivotal role in breaking the gender bias innate in AI that can occur in the algorithm development processes, the training of datasets, and AI-generated decision-making.

Unfortunately, women only make up 28% of professionals in the tech industry. However, this offers immense potential for increasing female representation to help drive the AI revolution. By identifying the right career growth opportunities, embracing a culture of continuous learning, and earning online certifications and micro-credentials, women can become leaders in the AI-driven workforce.

Undoubtedly, the wealth of job opportunities within AI offers immense promise for women to thrive in this exciting and essential field. As they forge their paths, women are not just keeping up with the AI curve – they are also driving innovation and shaping the future of technology.

About Marni Baker Stein

Marni Baker Stein is the Chief Content Officer at Coursera, where she enhances partnerships with over 275 universities and industry leaders to foster content and credential innovations. Previously, she was the Chief Academic Officer and Provost at Western Governors University, overseeing programs for over 135,000 students. Her extensive background includes leadership roles at the University of Texas System, Columbia University, and the University of Pennsylvania, as well as international education projects. She holds a PhD in Educational Leadership from the University of Pennsylvania.

The post Cracking The Code: Tips On How Women Can Get Ahead In The AI-Driven Workplace appeared first on Marketing In Asia.

Holistic Approach: Modern consumers gravitate towards products that address both external and internal well-being, known as a holistic approach. Brands are strategically positioning their marketing efforts to highlight the synergistic connection between physical appearance and overall well-being. This involves highlighting ingredients with health-enhancing properties and positioning their products as essential components of a comprehensive self-care regimen. By aligning with the consumer’s desire for holistic well-being, brands establish themselves as more than just beauty enhancers, but as partners in the pursuit of a balanced lifestyle.

Functional Beauty: The growing demand for beauty products that provide functional benefits demonstrates a shift in consumer expectations. Consumers are increasingly looking for products enriched with vitamins, antioxidants, and adaptogens that benefit their overall health and vitality, rather than just their appearance. Marketing strategies are evolving to highlight the functionality of beauty products, positioning them as critical components of a larger self-care narrative. This shift reflects a fundamental shift in the way beauty is perceived – it is no longer merely a cosmetic enhancement, but an essential component of an improved way of life.

Increasing Demand for Natural and Sustainable Products: The growing demand for natural and sustainable products is a major factor driving the convergence of wellness and beauty. In response, marketing strategies highlight the use of clean, non-toxic ingredients that not only improve beauty but also subscribe to health and sustainability principles. Brands are appealing to environmentally conscious customers by implementing eco-friendly practices and communicating transparently about ingredient sourcing. This emphasis on natural and sustainable elements benefits not only the environment but also strengthens the consumer-brand relationship.

Also Read: Drools Launches Educational Campaign with Sara Ali Khan for Pet Nutrition Awareness

Personalization and Customization: Advancements in technology and data analytics make it possible for brands to provide personalised solutions based on individual needs and preferences. Customization is more than a marketing buzzword; it is an essential component of wellness and beauty integration. By utilising consumer data, brands can create personalised experiences that address specific skin concerns, dietary preferences, and lifestyle choices. This data-driven personalization not only improves product effectiveness but also fosters a stronger relationship between the brand and the consumer, that leads to loyalty in a competitive market.

Influencer and Social Media Marketing: In the digital age, influencers have a significant influence on consumer perception. Social media platforms have evolved into virtual marketplaces where brands authentically engage with customers. Influencers not only demonstrate the efficacy of beauty products, but they additionally function as educators. Marketing strategies leverage influencers to share educational content, build communities around wellness and beauty, and engage in honest conversations with customers. This human-centric approach makes brands more relatable and trustworthy, bridging the gap between product and consumer.

Focus on Mental Health and Emotional Well-Being: Brands are incorporating mental well-being into their marketing strategies, acknowledging the profound correlation between mental health and physical appearance. Products are marketed as self-care and stress-relief tools that promote relaxation, mindfulness, and emotional health. Marketing narratives emphasise products’ transformative power not only on the skin but also on the mental and emotional state. Brands connect with consumers looking for a holistic approach to well-being by positioning beauty routines as therapeutic rituals that contribute to a happy and fulfilled life.

Omnichannel Presence: Creating immersive brand experiences necessitates an omnichannel strategy that seamlessly integrates various touch points. Successful marketing strategies employ multiple channels, such as social media, e-commerce platforms, physical stores, and wellness retreats. This multifaceted presence ensures that consumers have consistent encounters with the brand that result in a cohesive and memorable brand experience. Whether scrolling through social media, exploring products online, or engaging in a wellness retreat, consumers are immersed in the brand’s narrative, reinforcing brand loyalty.

Lifestyle Branding: Beauty brands are shifting from product-centric to lifestyle-focused branding. Marketing efforts have expanded beyond traditional beauty tips to include comprehensive wellness guides, meditation sessions, and motivation for a healthy lifestyle. By offering a seamless and comprehensive brand experience, these brands position themselves as holistic lifestyle partners, inspiring consumers to embrace the products and also an entire ethos of well-being.

To summaries, the convergence of wellness and beauty in marketing strategies is more than a passing trend. It indicates a societal shift toward a more holistic approach to self-care, in which beauty is more than just skin-deep but also a radiant reflection of overall well-being. As brands continue to innovate and align their narratives with consumer values, the distinction between beauty and wellness will blur, thereby ushering in an era in which the pursuit of beauty is synonymous with the pursuit of a healthier, more fulfilling lifestyle. The future of beauty is a radiant amalgamation of external charm and internal vitality, where wellness and beauty integrate seamlessly to benefit the style-conscious consumer.

About Mr. Himanshu Sharma

Himanshu Sharma, a Master’s holder in Organic Chemistry and co-founder of Orgatre, has revolutionized the personal care industry. Leading with innovation, Orgatre shines under his guidance, celebrated for its exceptional products and customer focus. A visionary, Sharma adeptly navigates market shifts, securing his status as a respected thought leader. His active engagement in industry events underscores his influential role in shaping the future of personal care and fragrances.

The post Wellness and Beauty Integration: Analyzing the Convergence of Wellness and Beauty Products in Marketing appeared first on Marketing In Asia.