The study highlights that one in three Malaysians have never used AI at work, while another 10 percent have only used AI tools once. This disparity is especially pronounced among different generations. Notably, 42 percent of Gen Xers and 73 percent of Baby Boomers have never used AI in their work, in stark contrast to 36 percent of Gen Zers and 24 percent of Millennials who use AI daily or frequently.

Fahad Naeem, Country Director at Randstad Malaysia, stated, “The annual employer brand research guides employers with year-on-year analysis, as well as talent attitudes and perceptions on important topics like skill development and equity. AI technology will continue to change skill needs and workforce structures, and investing in talent development will help organisations hire skilled talent and attract more people to work in Malaysia.”

Moreover, the research found that 81 percent of Malaysians are aware of the impact AI will have on their jobs. Despite nearly half of Gen Xers not having any exposure to AI at work, 71 percent believe that the technology will impact their careers, aligning closely with the 74 percent of Baby Boomers and 73 percent of Millennials who share this belief.

Encouragingly, workforce attitudes towards AI’s impact at work are largely positive, with 45 percent of respondents indicating that it will increase their job satisfaction. Those already using AI and higher-educated individuals are particularly optimistic about AI boosting their job satisfaction.

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Naeem added, “The emergence of AI has been exciting, but it’s normal for employees to wonder how it will impact their careers. Early exposure to new technologies can boost their career outlook while nurturing skills development in the organisation. With AI integration, employers should step up to support their employees’ skills growth due to the rapid and extensive progress in AI.”

In addition to AI insights, the study also shed light on the priorities and concerns of Malaysian job seekers. Attractive salaries and benefits emerged as the top priority, with 35 percent of respondents indicating that their employers did not provide any financial support amid rising costs and inflation. Furthermore, 48 percent of job switchers cited poor work-life balance as the primary reason for leaving their jobs, followed by low salaries and rising living costs.

Naeem commented, “The cost of living has increased significantly over the past two years, which has resulted in many Malaysians seeking higher-paying jobs. This is not surprising given that living expenses have caught up with salaries. Employees who are stressed about their personal finances are also more likely to lose focus at work. At the same time, some in-demand talent are hesitant to switch jobs due to the global economic climate. It is hence critical for organisations looking to recruit talent to understand not just how much candidates expect, but also new market salary averages offered by their competitors.”

When asked about their employers’ support in managing the rising cost of living, 35 percent of respondents reported receiving no financial assistance, while 34 percent said their pay raise helped cover some costs, and only 10 percent received one-time financial support from their employers.

For more detailed insights, visit Randstad Malaysia’s official website.

The post Malaysian Workforce Divided on AI Adoption: Insights from Randstad Malaysia’s 9th Employer Brand Research appeared first on Marketing In Asia.

Creating Shared Memories Through Sports

The survey highlights that among those who engage in this activity, 62% genuinely enjoy watching sports together, while the rest participate to spend quality time with their partners. This practice of watching sports together fosters shared memories and experiences, which can lead to a deeper emotional connection and stronger relationships.

The Ideal Date: Watching Sports

For many Singaporeans, watching sports is not just entertainment but an ideal date activity. The survey found that 73% of participants see it as an opportunity to learn about their partner’s interests and passions. Additionally, 66% believe it helps them understand their partner’s personality, and 52% consider it an effective icebreaker. These findings underscore the role of sports in facilitating meaningful conversations and connections during dates.

Sports as a Relationship Criterion

Despite the passion for sports, only 10% of Singaporeans consider it a dealbreaker if their partner does not share this interest. However, 16% actively seek partners who share their enthusiasm for sports, viewing it as crucial for a compatible relationship. Interestingly, this preference is more pronounced among Gen Zs (18%) compared to Millennials (14%). Moreover, men are twice as likely as women to insist on a partner who enjoys watching sports together.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Leveraging Bumble’s Interest Badges

Bumble’s interest badges, including over 40 sports-related ones, provide an easy way for users to start conversations and find compatible partners. The app’s internal data shows that Olympic sports such as running, football, basketball, badminton, cycling, bouldering, and swimming are among the top interests for Singaporean singles.

Lucille McCart, APAC Communications Director at Bumble, commented, “With a new wave of women tennis stars, a constant stream of sports documentaries, and the most significant global competition coming up at the end of this month, sports is set to take a front seat in dating. Sports is a clear passion point among Singaporeans, and we see our community starting to use the upcoming games as a topic to bond over and make connections and get to know each other. Mutual interests are really important in a relationship, so if you are looking out for a new connection this sporting season, add your favourite sports interest badges – be it soccer, running, or swimming – onto your Bumble profile, and find matches that align with your interests!”

About Bumble

Founded by Whitney Wolfe Herd in 2014, Bumble is a pioneering women-first dating and social networking app. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Built on the principles of equitable relationships, Bumble emphasizes the importance of kindness, respect, and equality in fostering healthy and happy lives.

Bumble’s platform encourages accountability and aims to create a safe, welcoming environment free from hate, aggression, and bullying. The app is designed to empower users and ensure positive interactions. Bumble is available for free download on the Apple App Store, Google Play Store, and the web.

The post How Sports Bring Singaporean Couples Closer: A New Bumble Survey Reveals appeared first on Marketing In Asia.

In the Asia-Pacific (APAC) region, Malaysia ranks 12th in skill proficiency, and in Southeast Asia, it holds the fourth position, following Thailand, Cambodia, and the Philippines. These advancements are supported by initiatives such as the National AI Roadmap 2021-2025 and the AI Talent Roadmap 2024-2033, which aim to bolster Malaysia’s AI ecosystem through robust training and research collaborations.

Generative AI Courses in Demand

Malaysian learners are particularly drawn to key GenAI courses, including “Introduction to Generative AI” by Google Cloud, “Google AI Essentials,” and “Generative AI for Everyone” by DeepLearning.AI. This trend signifies their dedication to staying abreast of technological advancements, thus enhancing the nation’s digital competitiveness on a global scale.

Generational Adoption of GenAI

The adoption of GenAI in Malaysia spans across generations, with millennials leading at 48%, followed by GenXers at 32% and GenZ at 16%. This trend highlights a significant push from middle to senior management towards reskilling, with notable enrollments from directors (25%), managerial leaders (22%), senior individual contributors (20%), junior individual contributors (18%), executive management (6%), and interns (5%).

“The soaring demand for GenAI courses by Malaysian learners on Coursera underscores their resilience and forward-thinking spirit needed to thrive in a world driven by rapid technological shifts,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera. “As the GenAI revolution unfolds, it is impacting the ever-changing job landscape, emphasizing the need to invest in human capital. Malaysia showcases a robust synergy between industry, academia, and government to nurture the high-demand digital and human skills required to build a competitive and equitable workforce.”

Rising Demand for Micro-Credentials

The report also notes a 97% YoY increase in enrollments for Professional Certificates among Malaysian learners. This trend indicates a growing reliance on online micro-credentials to secure new jobs and advance careers. Popular entry-level professional certificates include “Google Data Analytics,” “Google Project Management,” and “Google Marketing & E-commerce.”

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Diverse Learning Community

Malaysia’s learning community on Coursera is notably diverse and inclusive, with women constituting 46% of the total learner population. In STEM disciplines, women account for 34% of learners. However, in GenAI-related courses, men represent 71% of learners, while women account for 29%.

Coursera supports the skills development of 782,000 learners in Malaysia, who have collectively enrolled in over 1.7 million courses as of March 2024. Popular courses available in Simplified Chinese include “Generative AI for Everyone” from DeepLearning.AI, “Programming for Everybody” from the University of Michigan, and “What is Data Science?” from IBM.

Global Insights

Globally, AI literacy has emerged as a crucial skill in the wake of ChatGPT, with GenAI course enrollments on Coursera increasing by 1,060% over the past year. Learners are turning to industry micro-credentials to prepare for in-demand digital jobs, with a significant push towards retraining and upskilling by 2027. To download the 2024 Coursera Global Skills Report, visit Coursera Global Skills Report.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 148 million registered learners as of June 12, 2024. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

The post Malaysia Embraces Generative AI: Coursera Reports 806% Surge in Enrollments appeared first on Marketing In Asia.

Authored by Jelou Galang, the report, titled ‘Why are Chinese shoppers progressing to homegrown fast fashion?’, features insights from Xiaojing Huang, a renowned design trend expert and strategy director of YANG DESIGN, and Ambra Schillirò, the co-founder of China Fashion Group. The report highlights the increasing allure of homegrown brands among Chinese consumers.

In May 2024, the season finale of Saturday Night Live humorously spotlighted the controversies surrounding Chinese fast fashion through a satirical ad featuring ‘Xiemu,’ a playful nod to Shein and Temu. The e-commerce fashion market in China is expected to reach $236.8 billion by the end of 2024, with women’s apparel leading the charge at $328.4 billion.

Shein dominated search rankings as the most Googled global fashion brand in 2022, surpassing industry giants like Nike and Zara. International brands like H&M and Zara are struggling to compete with local powerhouses on platforms such as Alibaba’s Tmall and Taobao. The rise of brands like Metersbonwe, Peacebird, and Youngor has led to strategic exits from global players, including Urban Outfitters and Old Navy, with Gap selling its China operations to focus on untapped potential elsewhere.

Cultural and geopolitical dynamics significantly influence consumer preferences. Boycotts and market exclusions following brand stances on Xinjiang cotton have underscored China’s importance as the world’s second-largest e-commerce market, with an online shopping population nearing 915 million as of December 2023. A strong preference for domestic brands has emerged, driven by the ‘guochao’ movement, which reflects national pride and cultural revival.

Ambra Schillirò notes, “The rise of guochao goes beyond fashion; it signifies a broader embrace of national identity and cultural revival, influencing consumer choices across sectors.” This cultural confidence is evident in the popularity of the New Chinese Style, blending traditional elements with contemporary designs, appealing to younger generations seeking both individuality and cultural pride.

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Xiaojing Huang explains, “From Hanfu to modern interpretations of Chinese aesthetics, there’s a growing demand for products that reflect cultural heritage in everyday wear.” This shift democratizes cultural expression, resonating with Gen Z’s desire for authenticity and sustainability.

Affordability, quality, and cultural relevance drive consumer preferences towards local brands. Huang emphasizes the appeal of “lower price substitutes” offered by Chinese fast fashion, coupled with agile production cycles that respond swiftly to market trends. This strategy has enabled local brands to outpace international competitors through digital platforms like Douyin and Xiaohongshu, where influencers have significant sway.

Schillirò underscores the importance of digital engagement and community-building in China’s retail landscape. “Influencers and key opinion consumers (KOCs) play a crucial role in shaping consumer perceptions and driving sales,” she notes, highlighting Xiaohongshu’s thriving ecosystem where user-generated content and authentic reviews drive purchasing decisions.

Nick Morris, Managing Director of Canvas8, advises, “Brands navigating China’s fast fashion landscape must embrace cultural sensitivity, transparency, and immersive digital experiences to foster lasting connections with consumers.” Understanding these dynamics is crucial for brands aiming to thrive in this dynamic market.

For more detailed insights, the report ‘Why are Chinese shoppers progressing to homegrown fast fashion?’ is available for download for a limited 2-week period.

The post Chinese Fast Fashion Brands Surge Amid Global Scrutiny, Projected to Reach $1.4 Billion by 2028 appeared first on Marketing In Asia.

“The second installment of our 2024 Customer Experience Imperatives focuses on the priorities and actions of CX business leaders in the APAC region, shaped by the evolving expectations of consumers,” stated Chris Webb, Chief Operating Officer of Merkle APAC. “APAC is at the forefront in many aspects of customer experience, showcasing innovative approaches and significant advancements. Brands in this region that are adapting their CX strategies are already seeing remarkable revenue growth, highlighting the immense potential in our markets.”

Key Findings for APAC

1. Codified CX Strategies and Customer-First Cultures: APAC CX leaders prioritize customer needs, embedding them deeply into their operations.
2. Focus on Customer Feedback: Investments by APAC CX leaders are more directed towards understanding customer feedback rather than competitor activity.
3. Integration of Technology: Successful CX organizations in APAC leverage well-integrated technology to streamline operations and enhance customer interactions, essential for seamless CX transformations.
4. Rapid Adoption of AI-Driven Solutions: APAC CX leaders implement AI-driven CX solutions at a notably faster pace compared to other regions.

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The report highlights that APAC brands are reaping considerable rewards from these strategies. Data reveals that 65% of APAC CX leaders who prioritize customer-centricity have witnessed up to a 15% surge in customer retention and loyalty. Furthermore, 20% of these leaders have experienced even greater improvements. APAC CX adopters also enjoy significant benefits, with 56% seeing up to a 15% rise in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.

“While APAC CX leaders are at the top in terms of CX leadership and principles, our findings also shed light on some areas for improvement. There is much to be done by APAC brands in the adoption of integrated technologies, and to amply prepare for a cookieless future,” Webb added. “The need for greater collaboration among APAC CX leaders as well as cooperation and coordination among departments and stakeholders in the utilization of integrated technologies is imperative for enabling CX excellence in the APAC region.”

Merkle’s 2024 CX Imperatives report is a comprehensive, forward-looking publication backed by extensive research involving both global consumers and CX practitioners. Conducted in late 2023, the survey included 2,100 consumers and 820 business leaders across 18 countries.

For detailed insights, download the full report here.

About Merkle

Merkle, a dentsu company, has been at the forefront of digital business transformation for over 35 years. As the only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers end-to-end experiences that drive growth, engagement, and loyalty. Recognized as a leader by top industry analysts, Merkle operates with over 16,000 employees across more than 30 countries. For more information, visit Merkle.

The post APAC Brands Leading the Charge in Customer Experience Excellence: Merkle’s Latest Report Unveiled appeared first on Marketing In Asia.

The report, titled ‘What’s fuelling Indians’ newfound obsession with coffee?’, was authored by Anushree Arora and features interviews with Rajdeep Singh Kukreja, the founder of Boojee Cafe, and Idris Bakri, Brand Manager at Iceberg Hospitality. It reveals that the surge in coffee consumption marks a significant shift in consumer behaviour, driving innovation and growth in the country’s food and beverage industry.

Idris Bakri comments, “Coffee represents modernity and variety, appealing to a generation eager to explore new experiences and socialize in vibrant settings.” This cultural pivot has spurred a wave of diversification in coffee offerings, from specialty roasts by brands like Blue Tokai and Subko, to innovative coffee-infused products such as Rage Coffee’s single-use pour-over bags and Sleepy Owl’s cold brews.

Coffee shops like Starbucks, Blue Tokai, and Subko have become popular hangouts for young professionals who want to socialize, work, and experiment with their coffee. Gen Y and Gen Z are particularly drawn to coffee for its modern appeal and variety. Additionally, there is a growing interest in the origins and stories behind different coffee blends. Rajdeep Singh Kukreja notes, “Personalised service combined with expert knowledge keeps customers coming back.”

The allure of coffee as a symbol of affordable luxury has been bolstered by international brands like Starbucks, which have successfully blended Western appeal with local tastes. Despite pricing considerations, Indian consumers have shown a willingness to pay a premium for the Starbucks experience, underscoring its aspirational value.

Driven by a young demographic, with over 52% of the population under the age of 30, India’s coffee market has witnessed substantial growth. It is projected to reach approximately $1.23 billion by 2032. This demographic is not only fuelling demand but also influencing the evolution of coffee as a cultural icon, reflecting India’s economic growth and increasing exposure to global influences.

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The influx of international coffee chains like Starbucks, which plans to expand to 1,000 stores by 2028, and Tim Hortons, aiming for 120 outlets by 2026, underscores the robust growth potential of the Indian coffee market. Concurrently, homegrown brands are scaling up operations and diversifying product lines, supported by significant venture capital investments aimed at capturing a burgeoning consumer base.

“In the midst of this transformation, consumers are increasingly prioritizing transparency and ethical practices,” Bakri notes. This shift towards conscientious consumption is driving demand for sustainably sourced coffee and environmentally friendly packaging, exemplified by brands like Rage Coffee and Blue Tokai.

The rise of coffee culture extends beyond cafes to innovative applications in industries like skincare and spirits. Brands like mCaffeine and Greater Than have successfully infused coffee into beauty products and alcoholic beverages, respectively, capitalising on the beverage’s health benefits and cultural cachet.

Nick Morris, UK-based founder and Managing Director of Canvas8, said: “As the coffee landscape continues to evolve, businesses are innovating to cater to diverse consumer preferences and create unique experiences. From artisanal coffee tastings to community-focused spaces, the industry is embracing a holistic approach to engage and nurture a growing coffee-loving community.”

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. For more information, visit: Canvas8.

The post India’s Coffee Culture: The New Phenomenon Transforming Beverage Preferences appeared first on Marketing In Asia.

Dave Simon, General Manager of Growth Initiatives at Moloco, underscores the importance of delivering a seamless ad experience: “It’s important to get the ads experience right because consumers will cancel a subscription based on the ads experience. This research is a wake-up call for many streaming media platforms to transform their approach to building an ad business.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The survey reveals that Indian consumers are notably open to watching ads in exchange for lower or no subscription fees. Siddharth Jhawar, General Manager of Moloco India, highlights, “Indian consumers do not mind watching that extra ad which can lower or entirely remove subscription fees to watch content – this insight got validated when this survey showed that two-thirds of Indian consumers chose lower fees in exchange for watching ads. What’s even more interesting is that approx. 80% of customers prefer personalized ads, which significantly influence their decision-making process.”

Key findings from the survey include:

Shift from Traditional TV to Streaming Platforms

• 60% of Indian consumers use mobile phones for personal streaming, compared to 26% for Smart TVs, 11% for laptops/PCs, and 3% for tablets.
• 34% of Indian consumers have already cut the cord with traditional TV services, with an additional 27% considering it.

Ad Preferences

• 44% of Indian consumers believe that relevant and interesting ads enhance their viewing experience.
• Pre- and post-roll ads are preferred over mid-roll and banner/display ads, which are seen as intrusive.

Importance of Personalized Ads

• 41% of Indian consumers have canceled a subscription due to a poor ad experience.
• 78% prefer personalized ads, with 48% favoring personalization based on viewing habits alone, and 30% preferring personalization based on both viewing habits and personal data.
• Ads on streaming platforms influence the decision-making process for 83% of Indian consumers.

Vanessa Khoo, Senior Research Manager at YouGov, emphasizes the impact of personalized ads: “The ads experience is clearly important, especially with consumers not just adjusting to ads on streaming media platforms but embracing ads. This research showed that consumers find ads compelling and influential in their overall decision-making process for product purchases.”

Survey Methodology: The online survey was conducted in India, focusing on consumers who watch video content at least once a month, including streaming content. It included 1,005 respondents and was carried out from January 19, 2024, to February 5, 2024.

About Moloco

Moloco’s mission is to empower businesses of all sizes through operational machine learning. Their platform enables app publishers, commerce marketplaces, and streaming businesses to leverage first-party data to drive growth and performance. Founded in 2013, Moloco has offices across the globe, including the US, UK, Germany, Korea, China, India, Japan, and Singapore.

The post Indian Consumers Embrace Personalized Ads on Streaming Platforms, Reveals Moloco and YouGov Survey appeared first on Marketing In Asia.

Dr. Matt’s journey into chiropractic began in 1988 when he witnessed a remarkable recovery from chronic migraines experienced by his best friend’s mother, thanks to chiropractic care. Inspired by the wisdom of Hippocrates, “Look to the spine for the source of disease,” he pursued chiropractic studies, earning the prestigious Presidential Scholarship from Palmer College of Chiropractic, USA. Graduating as the class valedictorian with a Doctor of Chiropractic (Honours), Dr. Matt embarked on a mission to promote chiropractic care as a path to optimal health and wellness.

Also Read: Optimal Attention: How Playground xyz’s Latest Study is Revolutionizing Brand Outcomes

With over two decades of experience, Dr. Matt is passionate about educating Malaysians on the critical importance of spinal health. He believes in the power of awareness and advocates for early spine screening programs in schools to foster a deeper understanding and appreciation for chiropractic care.

Dr. Matt Kan can elaborate on the following topics:

• His transformative journey from skepticism to staunch support for chiropractic care.
• The fundamental role of the spine, particularly the spinal cord, in controlling the body’s functions through millions of nerves.
• The science and benefits of chiropractic adjustments, including enhanced spinal mobility, improved nerve function, and overall well-being.
• Addressing common misconceptions and myths surrounding chiropractic care.
• His advocacy for public awareness campaigns and early spine screening programs in schools.

The post Debunking Chiropractic Myths: Dr. Matt Kan’s Mission to Enhance Spine Health in Malaysia appeared first on Marketing In Asia.

Joining Kamat in leadership roles are Puneet Avasthi and Shuvadip Banerjee as Vice-Presidents, Anila Vinayak as Secretary, and Parijat Chakraborty as Treasurer. The announcement was made during MRSI’s 36th Annual General Meeting on June 27, 2024, in Mumbai.

The MRSI Managing Committee represents a broad spectrum of companies, including research agencies, research users, and service providers within the market research industry. The newly elected committee is committed to promoting, protecting, and enhancing the highest quality standards in all branches of market research, positioning India as a global leader in the field. Over the next three years, MRSI aims to build on recent achievements and foster a more collaborative network for its members, facilitating effective knowledge and resource sharing. Additionally, MRSI is dedicated to developing the next generation of market research professionals and instilling a sense of pride in the impactful work being conducted within the industry.

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Outgoing President Paru Minocha expressed her confidence in the new leadership, saying, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC,’ and the Market Sizing report of FY 2022-23 have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

The former Managing Committee successfully implemented a strategy focused on three key pillars: building Profile, building Pride, and building the Network and reach. The ISEC system was widely adopted by industry stakeholders, including The Indian Society of Advertisers (ISA), major research users, and prominent research agencies. The market research sector recorded positive growth, and MRSI will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

Newly elected President Nitin Kamat shared his vision, stating, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects, and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

MRSI’s Managing Committee for the term of 2024-2027

About MRSI

Founded in 1988, the Market Research Society of India (MRSI) is a dynamic, not-for-profit, autonomous body comprising a large fraternity of research suppliers and users from across India. MRSI collaborates with ESOMAR to represent the Indian industry on a global platform. It is dedicated to guiding, encouraging, and upholding the highest quality standards of professionalism in the market research industry. For more information, visit mrsi.co.in.

The post Market Research Society of India Elects New Leadership Team with Nitin Kamat as President appeared first on Marketing In Asia.

Building upon the foundational metric of Attention Time, which measures the duration an ad is directly observed, the Optimal Attention framework defines the minimal target Attention Time required to sustain significant brand outcomes. This framework aims to dissect how attention dynamics vary across digital ad campaigns, factoring in brand market position, creative execution, and targeted brand outcomes.

Conducted by Lead Scientist Dr. Shannon Bosshard and Chief Scientist Dr. John Hawkins, the study analyzed behavioral eye-tracking data from 20,000 participants exposed to 55 video ads on Instagram, Facebook, TikTok, and YouTube. Complementing this, a neuroscience analysis of 1,800 ads was performed to understand attention’s impact at both conscious and subconscious levels.

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Key Insights from the Study:

1. Rapid Impact of Attention on Brand Outcomes: The study reveals that attention significantly influences upper and mid-funnel outcomes, such as consumer awareness, recall, and consideration. Remarkably, most outcomes see a notable lift before 10% of an ad’s duration has elapsed.

2. Varying Optimal Attention for Different Outcomes: On average, 1.4 seconds of attention is necessary to achieve a 10% lift in brand awareness, whereas mid-funnel outcomes require more time: 1.6 seconds for consideration and 3.9 seconds for prompted recall. The level of lift also varies per outcome, emphasizing the need for tailored attention thresholds based on campaign goals.

3. Creative Execution as a Primary Driver: The study underscores that creative execution, rather than the platform, is the dominant factor influencing Optimal Attention. In 94% of ads analyzed, the attention thresholds varied significantly with different creative executions, indicating that strong creative content is crucial for driving brand outcomes.

4. Neuroscience Validates Creative Impact: Neuroimaging data from over 150 lab sessions support the pivotal role of creative content in memory encoding, which directly affects key marketing goals such as brand loyalty and sales.

5. Influence of Brand Size: Larger brands with over 75% baseline awareness are 1.5 times more likely to achieve lift with an Optimal Attention threshold below 2 seconds and nearly twice as likely with a threshold below 1 second. This advantage is attributed to pre-existing brand recognition and distinctive assets, which require less attention to evoke consumer responses.

“Our new dataset is the best evidence we have, to date, that explicitly shows that different brand outcomes and creative executions ‘convert’ attention differently,” explains Rob Hall. “Brands can be empowered to craft more impactful campaigns by understanding how exactly attention affects customers at different stages of the marketing funnel. This, along with greater investment in strong creative development, can powerfully influence specific consumer behaviors, and help amplify measurable results.”

For further details on Playground xyz’s study, contact info@playgroundxyz.com.

About Playground xyz

Playground xyz is dedicated to mastering the art and science of maximizing consumer attention. The company’s Attention Intelligence Platform integrates visual attention measurement, analytics, and media optimization, powering products designed to enhance Attention Time for brands. Headquartered in Australia, Playground xyz operates in Singapore, the United Kingdom, and the United States. Acquired by GumGum in December 2021, Playground xyz continues to lead in attention optimization.

The post Optimal Attention: How Playground xyz’s Latest Study is Revolutionizing Brand Outcomes appeared first on Marketing In Asia.

The report, titled “How Chinese Moviegoers Created a Booming Box Office,” authored by Grace Mou, highlights the robust performance of the Chinese film industry amidst economic uncertainties. It features insights from Katherine Song, a Chinese film curator and critic, and Yaling Jiang, founder of research and strategy consultancy ApertureChina.

This performance mirrors a broader trend where Chinese consumers, particularly women and Gen Z audiences, are increasingly turning to cinematic experiences for entertainment and solace. The 2024 Chinese New Year period saw domestic box office earnings soar to CNY 8.016 billion (approximately US$1.1 billion), marking an 18.5% year-over-year increase. Yaling Jiang, who publishes the consumer newsletter Following the Yuan, notes that this resurgence reflects the “lipstick effect,” where consumers prioritize indulgent experiences during periods of economic downturn.

The summer of 2023 was particularly noteworthy, with ticket sales reaching an unprecedented CNY 20.6 billion (about $2.84 billion), surpassing pre-pandemic records. Notably, Chinese women accounted for 56% of movie ticket purchases in 2022, underscoring their pivotal role in driving box office growth. Many women in China prefer going to the movies with friends, especially during holidays. Katherine Song, a Chinese film curator and critic, tells Canvas8, “Women in China enjoy their freedom now. Film is a powerful artistic outlay that helps women express themselves emotionally.”

“Chinese audiences, particularly women and Gen Z, are embracing cinema as a cultural touchstone and a means of expression,” said Yaling Jiang. This demographic trend is mirrored by a preference for locally-produced films that resonate deeply with cultural narratives and national pride.

The resurgence of interest in Chinese cinema has also led to a significant decline in the popularity of Hollywood productions, with local films dominating the market. In 2023, Chinese-made movies comprised over 85% of screenings in the country, signalling a preference for narratives that align closely with Chinese values and cultural identities.

Beyond Tier 1 cities, the cinema renaissance extends to Tier 3 and Tier 4 cities, which have seen a surge in box office attendance during festive periods. This trend underscores the growing accessibility and affordability of cinematic experiences outside major urban centers.

Looking ahead, the industry anticipates continued growth by catering to underserved audiences such as Gen Z and residents of lower-tier cities. “Young people in China are seeking narratives that reflect their values and experiences, driving demand for locally-produced content,” noted Yaling Jiang. This demographic shift is crucial for industry stakeholders aiming to capitalize on evolving consumer preferences.

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

In response to these trends, industry leaders are enhancing cinematic offerings and expanding infrastructure to meet rising demand. Initiatives include the introduction of state-of-the-art IMAX theatres equipped with cutting-edge laser systems, aimed at elevating the moviegoing experience.

Nick Morris, UK-based founder and Managing Director of Canvas8, commented, “As Chinese audiences increasingly prioritize high-quality content and cultural resonance, the future of Chinese cinema appears poised for sustained growth and innovation.”

For those interested in exploring this fascinating trend further, the report “How Chinese Moviegoers Created a Booming Box Office” is available for download for a limited two-week period at: Canvas8 Report Download.

The post Chinese Cinema Booms with Record Box Office Revenues and Growing Domestic Preference appeared first on Marketing In Asia.

The report, authored by Samantha Beltran and featuring insights from veteran San Francisco-based DJ Justin Ner and Kevin Nam (aka ‘Kaistar’), highlights the surge in Japan’s vinyl market. Production volume and value soared by 70% from 2020 to 2021, driven by both domestic sales and international collectors drawn to Japan’s rich selection and favorable exchange rates.

Interestingly, Japanese Gen Zers, born in the digital age, have discovered a newfound appreciation for vinyl records. Online discovery and the viral spread of city pop, a Japanese music subgenre popularized on platforms like TikTok, have played pivotal roles in this revival.

Contrary to the notion of vinyl being a nostalgia-driven trend, the global vinyl market surpassed $1.7 billion in 2022 and is projected to reach $2.8 billion by 2028. This growth is fueled by a diverse community of vinyl enthusiasts, including collectors, listeners, and DJs rediscovering vinyl’s unique appeal.

Younger generations find joy in the ritualistic and labor-intensive process of selecting, playing, and collecting vinyl records. For Gen Zers, the inconvenience of vinyl adds to its allure, offering a tangible connection to music and a break from the digital stream.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

The revival of city pop, synonymous with Japan’s economic boom of the 1970s and 1980s, has significantly attracted Gen Zers to vinyl. The genre’s fusion of Western influences and optimistic spirit resonates with younger listeners, transcending generational boundaries.

Vinyl records provide Gen Zers with a sense of ownership and authenticity, contrasting with the ephemeral nature of digital streaming. Many Gen Zers purchase vinyl records to support their favorite artists, even without owning record players.

The resurgence of vinyl has transformed Japan’s music landscape. Businesses like HMV Record Shop Shibuya have seen a 30% year-on-year growth in vinyl sales, driven partly by Gen Z consumers. Tower Records Shibuya has responded to the demand by expanding its vinyl collection by up to 50%.

Justin Ner, a veteran vinyl DJ and founder of Love Talkin’, a group of vinyl selectors inspired by Japanese vinyl culture, stated, “Vinyl offers a unique and fun alternative to the usual digital methods of music consumption, and with vinyl being physical media, you can’t help but feel a deeper connection to the music.”

Nick Morris, UK-based founder and Managing Director of Canvas8, added, “The vinyl renaissance in Japan extends beyond mere consumption, fostering a vibrant community of collectors, enthusiasts, and artists. Record stores, cafes, and bars offer immersive experiences for vinyl enthusiasts to share their passion and connect with like-minded individuals. As vinyl continues to captivate Japanese Gen Zers, the future of analogue music remains bright, driven by a shared appreciation for the enduring allure of vinyl.”

For those interested in diving deeper into this fascinating trend, the report ‘Why are Japanese Gen Zers obsessed with vinyl records again?’ is available for download for a limited 2-week period at Canvas8’s website.

The post Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance appeared first on Marketing In Asia.

“Based on MAGNA’s analysis of media companies financial, advertising revenues were much stronger than expected in the first quarter of 2024. Coupled with some improvement in the macro-economic outlook, this leads us to increase our full-year global advertising growth forecast from +7.2% (December 2023 update) to +10%. All categories of media owners are faring better than expected so far this year, including traditional media owners and, specifically, television and premium long-form video. The introduction and rapid development of ad-supported streaming in more markets by nearly all streaming players (now including Prime Video) is driving non-linear TV ad sales by +16% this year, and total TV ad sales by +4%. Non-linear forms of television are finally reaching scale in terms of viewing and advertising monetization.”

MAGNA Advertising Forecast – June 2024 2/8

The summer update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This is a significant acceleration on the global growth recorded in 2023 (+6.4%). Neutralizing the impact of cyclical events in 2023 and 2024, the normalized acceleration is still real but more modest: non-cyclical ad revenues grew by +7.5% in 2023 and will grow by +8.7% in 2024.

A record number of cyclical events are taking place in 2024, including four major sports tournaments (Paris Olympics, UEFA Euro 2024, Copa América hosted by the US, and the ICC T20 Cricket World Cup hosted by the US and the West Indies), and general elections in five major markets (Mexico, India, US, France, and the UK). The first three elections take place in countries with little or no restrictions to political advertising, therefore moving the needle in terms of advertising sales. Overall, the 2024 cyclical events will provide 1.3% extra growth to global ad revenues this year, 5% extra growth for television, 0.5% extra growth for digital media, and almost 2% extra growth for the US market alone.

Media: TMO Digital Sales Grow Double-Digits

MAGNA was always expecting a strong ad market in the first quarter of 2024, due to a comp effect (1Q23 was extremely weak). Based on our analysis of media companies’ first-quarter financial reports, 1Q24 was an even stronger than expected. Year-over-Year growth average +12% in key markets, +17% in Spain, +15% in France, and Germany. Quarterly growth rates will gradually slow as comps become tougher in the second half, but this strong start of the year, coupled with a stronger economic outlook led us to raise the full year 2024 forecast for almost every individual market we monitor, bringing the expected global growth from +6.4% in December, to +10% now. The full-year ad revenues of traditional media owners are now forecast to grow by +3% instead of +2%, and the ad sales of digital pure players are now expected to grow by +13% (previously +9.4%).

Traditional media owners (TMO) historically focusing on Television, Audio, Publishing, OOH, and cinema media, will grow ad revenues by +3% globally in 2024, to reach $272 billion.

TMO’s non-linear ad sales (e.g., ad-supported streaming, digital audio, publishers’ digital ad sales) are now accounting for +25% of total TMO ad revenues and supporting advertising growth while traditional linear ad sales are stagnating. Ad-supported streaming is taking off in 2024, as traditional TV players (e.g. Disney+, Max, ITV Hub, Joyn, TF1+, etc.) and pure streaming players (Netflix, Amazon) will generate at least $18 billion this year (+16%). Amazon has already introduced an ad-supported tier on Prime Video in most large markets in the first half of 2024, including the US, Canada, Mexico, France, Germany, Italy, Spain, and the UK. Everywhere users are defaulted to the new ad-supported tier, and MAGNA believes most users will permanently remain on that tier, rather than upgrade to a more expensive ad-free tier. Other streaming platforms are introducing such ad tiers in more markets (e.g., Max in Latin America in Feb. 2024) while the rising cost of ad-free options makes the ad-supported tiers increasingly attractive.

Cross-platform television remains the largest traditional media with total ad sales reaching $162 billion this year (+4%) as media owners benefit from cyclical events and rapid growth of ad-supported streaming. Publishing ad sales will remain subdued (-3% to $44 billion) while Radio ad sales reach $29 billion (+2%).

After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending.

Digital Pure-Play (DPP) media owners, offering Search/Commerce, Social, Short-Form Video, Static Banners, and Digital Audio ad formats, will reach $655 billion this year, growing by +13% over 2023, and accounting for 71% of total ad sales. DPP ad sales are fueled by multiple organic growth factors including the rise of ecommerce, the

MAGNA Advertising Forecast – June 2024 3/8

rise of retail media networks providing much needed consumer data to the programmatic ecosystem, growing digital penetration in emerging markets, and better monetization of the rapidly growing short vertical video formats in social and video apps.

Keyword Search will remain the largest digital advertising format, reaching the $330 billion milestone driven by Retailer Search (e.g., Amazon and product listing ad retail media, +14% to $126 billion) and Core Search (e.g., Google, Bing, Baidu, +11% to $204 billion). Social Media ad sales (e.g., Meta, TikTok) will grow by 17.5% to $212 billion), while Short-Form Pure-Play Video platforms (e.g., YouTube, Twitch) will expand ad revenues by +14% to $78 billion.

Markets: India And Spain Among The Most Dynamic

The economic outlook is the primary factor behind advertising spending decisions, and economic activity is so far stronger than previously expected this year. In its April report, the IMF raised its 2024 GDP growth forecast for the world (from +2.9% to +3.2%), for the US (from +1.5% to +2.7%), for China, India, and Brazil. The forecast was lowered, however, for France and Germany, but as it happens these two markets will benefit from hosting major sports events to support marketing and advertising activity. Meanwhile inflation is slowing down everywhere and expected to hover between +2% and +3% in most large markets, which is still above the long-term target of monetary institutions but low enough to no longer hurt the sales and marketing efforts of CPG/FMCG brands.

Among the most dynamic ad markets this year: Spain (+14%), India and the UK (both +12%), France and the US (both +11%). Germany and China are both experience economic difficulties and slower-than-average advertising spending (both +8%).

In the US, media owners ad revenue will increase by +10.7% to $374 billion. The US remains the largest and most intense ad market in the world with advertisers spending $1,100 per consumer in 2024; it’s 8 times more than the global average ($160), ten times more than China ($110) and a hundred times more than India ($10).

Advertisers: Auto And CPG Brands Outperform

Automotive, Food, and Drinks will be among the fastest-growing industry verticals in 2024. Finance/Insurance re-accelerates. Government ad spending explodes due to the many elections taking place this year (India, Mexico, UK, and the US elections expected to generate more than $9 billion of extra ad sales this year)

Automotive brands were very dynamic in 2023 due to the increased levels of competition brought about by the electric transition, and the return of normal supply following the supply chain issues of 2021-2022 that inhibited car sales. After the 2023 rebound, car sales are slowing down in 2024 (Jan-May was still +7% in Europe, but only +2% in the US) but a continued push towards more EV releases, heightened competition (between traditional brands, EV pure players, and now Chinese newcomer brands), and major sports events will fuel above-average marketing and advertising activity this year.

Food and Drink brands were the main victims of the high levels of inflation in 2022 and 2023, as marketers were forced to increase retail prices to meet rising cost, making them increasingly vulnerable to consumer downtrading and retailer brands. Food, Drinks and other CPG/FMCG categories chose to concentrate on retail media at the expense of traditional media during that period. Now that inflation in commodity costs and consumer prices is under control, marketers are comfortable returning to normal levels of brand advertising budgets and taking advantage of the marketing opportunities offered by major sports events, while still developing retail media by re-allocating in-store marketing budgets to support ecommerce.

MAGNA Advertising Forecast – June 2024 4/8

Among industry verticals expected to be dynamic, Finance/Insurance is strong as the industry is finally recovering from several headwinds in recent years: COVID, the Crypto rise and burst (and now rising again), and high interest rates that hurt segments like mortgages, loans, and credit cards.

The Retail industry will show moderate advertising activity overall, as an average between traditional brick-and-mortar brands slowing down from mature levels of marketing spending, and new ecommerce brands like Temu and Shein developing their share of voice aggressively.

MAGNA is expecting below-average advertising growth from several large verticals. Technology and Telecoms will continue to show subdued marketing and advertising activity as tech innovation slows down and tech brands focus on profitability rather than growth. Media/Entertainment brands also focus on the bottom line and have fewer-than-usual new movies and shows to advertise in 2024 due to the 6 months hiatus in Hollywood production in 2023. Finally, after a spectacular post-COVID rebound in 2021-2023, the Travel industry is slowing down this year, and so will the pace advertising spending. Some segments are still growing however, including business travel and cruise ships, with additional capacities to fill in 2024.

Media Owners: Digital Concentration Grows Again

The MAGNA report also provides estimates on media owners ad revenues, based on media companies’ financial reports. It reveals that global media vendor concentration grew again in 2023. After stagnating in 2022 and the first half of 2023, the global advertising sales of digital media giants re-accelerated in the second half of 2023. The main factor behind the revenue slowdown between mid-2022 and mid-2023 was the rapid rise of short vertical videos in social and video apps, and the weaker advertising monetization that initially ensued for vendors like Meta and YouTube. Monetization finally improved from 3Q23, and quarterly growth rates have been strong for all major vendors ever since.

Full-year 2023, Google, Meta, and Amazon organic ad revenues increased by +6%, +16% and +24% respectively. The big three now attract a combined 60% of total advertising revenues outside China ($417 billion out of $698 billion), up from 57% in 2021-2022. Including China – where they don’t operate – they control 49% of global ad sales.

Among the world’s top 20 vendors, Amazon (+24%), Bytedance/TikTok (+18%) and Apple (+23%) posted the strongest growth in advertising revenues in 2023 while most traditional media companies reported declines in global ad sales: Comcast (-16%), Disney (-9%), Warner (-12%) and RTL (-4%). JCDecaux was the only top traditional media owner to grow ad sales in 2023 (+3%).

In the first quarter of 2024, the leading global digital vendors reported the strongest growth rates in more than two years. Based on MAGNA’s analysis of financial report, global Search ad sales grew by +16% year-over-year, pure-play video by +21% and Social Media by +28% year-over-year. Quarterly growth rates are bound to slow down as comps will gradually get tougher, but MAGNA anticipates double-digit growth for all key digital formats and vendors this year.

MAGNA Advertising Forecast – June 2024 5/8

Focus On APAC

The advertising economy in Asia Pacific will grow by +8.5% in 2024 to reach $289 billion. This follows 2023 growth of +9.5% to reach $266 billion. This is taking place in a slightly slowing, but stable, economic environment where real GDP is expected to grow by +5.2% in 2024 according to the IMF. Inflation in APAC has continued to decline and while some economies are still seeing sustained price pressures, others are facing deflationary risks. Global disinflation and the prospect of monetary easing have increased the likelihood of a soft landing.

Overall APAC growth of +8.5% in 2024 consists of traditional media owners seeing +0.8% growth to reach $68 billion (24% of budgets), and digital pure player publishers seeing growth of +11.1% to reach $220 billion (76% of budgets). Television budgets are stabilizing in 2024 and are expected to be up by +0.2% following 2023’s -2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics. The UEFA Euro 2024 tournament and other sporting events typically have only a minor impact in APAC markets.

Digital advertising revenues are the driver of growth. Search remains the largest portion of digital advertising revenues and will represent $103 billion in 2024. This is 47% of total digital advertising budgets. Search advertising in APAC is substantially driven by retail media platforms, especially in China where Alibaba, JD.com, Pinduoduo, and Meituan all drive search advertising revenues. Core search is also spiking around the world as traditional search platforms like Google and Baidu also see strong performance relative to recent results.

Social media advertising revenues also remain strong in 2024. While social media was already surging ahead in 2023 in APAC (+19% growth to reach $65 billion), growth will again be robust in 2024 (+15% to reach $74 billion). This means social media budgets will represent 34% of total digital advertising budgets. Both search and social media revenues are driven by mobile devices. Smartphones are not just the dominant way that most consumers access the internet; in many APAC markets they are the only way consumers access the internet. Many consumers skipped the desktop hardware generation and conduct their digital lives solely on their smartphones. Furthermore, in China consumers don’t just do shopping and communication on smartphones, but also banking, insurance, and many work functions. Because of this, 76% of total digital advertising revenues in APAC are on mobile devices.

The digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024.

In 2024, the strongest growth in APAC is expected to come from Sri Lanka (+12%), India (+11.8%), and Japan (+11.8%). This represents a significant jump in growth for Japan, following 2023’s +5.6% growth rate. Growth in many traditionally mature markets is rebounding in 2024. APAC as a region is still dominated by China, which represents approximately half of total ad revenues. When combined with Japan, Australia, India, and South Korea, those five large markets represent 87% of total APAC revenues.

By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars ($65 billion) as they do today ($68 billion). Digital pure players, on the other hand, will represent 81% of total budgets and $286 billion, significantly higher than their 2024 total ($220 billion). The largest absolute increases in advertising revenues will come from search advertising (+$28 billion) and social media (+$27 billion) by 2028 compared to this year in 2024.

MAGNA Advertising Forecast – June 2024 6/8

Leigh Terry, CEO IPG Mediabrands APAC, commented: “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching $289 billion. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024. This shift underscores the growing importance of digital channels in reaching and engaging consumers in the region. Sri Lanka, India, and Japan are poised for significant growth in 2024, with mature markets in the region also showing signs of recovery, and contributing to the overall positive outlook for APAC.”

Paul Waller, Chief Investment Officer MAGNA APAC, commented: ” Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.”

For more research summary details on individual APAC markets such as China, Australia, Japan, India, South Korea, Indonesia, Thailand, Hong Kong, Malaysia, Taiwan, Philippines, Singapore, New Zealand, Vietnam, Pakistan and Sri Lanka, please contact Naomi Michael at naomi.michael@mbww.com.

The post Global Ad Market Surges: MAGNA Increases 2024 Growth Forecast to 10% appeared first on Marketing In Asia.

Randstad, the world’s largest talent company, has shared preliminary findings from its 9th annual Employer Brand Research in Malaysia. Conducted by Kantar TNS in January 2024, this comprehensive study surveyed 173,000 respondents globally, including 2,500 in Malaysia. The research stands out as the world’s most extensive employer branding study, reflecting general audience perceptions.

The data shows that employees who did not receive inflation compensation are almost 40% more likely to seek new jobs, underscoring the need for employers to align with talent expectations regarding inflation adjustments. Fahad Naeem, Country Director at Randstad Malaysia, highlighted, “With nine years’ worth of talent expectations and employer brand data collected in Malaysia, we can analyse how workforce priorities have shifted, what talent are most worried about, and what employers can do to effectively attract and retain talent. While the pandemic brought about solidarity, employers must now understand that talent has new and higher expectations that require them to be more proactive when engaging talent.”

The research also identified work-life balance and limited career growth as the top reasons why Malaysian talent resigns. A significant 48% of respondents expressed a desire to improve their work-life balance as their primary motivation for considering a job change. This was followed by aspirations for career growth, with 37% seeking roles that offer greater responsibilities and promotion opportunities. Notably, this trend is more pronounced among younger demographics, with 40% of Gen Z respondents prioritising career progression, compared to 33% of their older counterparts.

Also Read: Joshua Wang Promoted to Associate Vice President at FINN Partners, Strengthening APAC Operations

Salary concerns also weigh heavily on Malaysian talent, with 34% of respondents citing low pay coupled with rising living costs as their reason for seeking new employment opportunities. Naeem commented, “An employee’s work-life balance depends significantly on the organisational culture. Managers play a key role in this by maintaining productivity in hybrid work settings, ensuring workloads are fairly distributed to keep daily work engaging while promoting skill development. To retain and attract top talent seeking the right environment, companies must proactively understand and support their workforce’s needs. It’s about fostering an environment where employees feel valued, empowered, and motivated to thrive.”

The survey further highlights the evolving job change dynamics among digital natives, with 29% of Gen Z respondents inclined to switch roles upon losing interest in their current positions. This aligns with the broader trend of 43% of Gen Zers planning to change jobs in 2024.

Digital channels are increasingly popular among job seekers in Malaysia. Of the 34% of respondents looking for a job this year, 68% plan to use job boards or search engines, and close to half (47%) will use social media platforms like Facebook and WhatsApp. Naeem noted, “Malaysian job seekers leverage online platforms not just to browse and apply for jobs, but also to research company culture and evaluate if the organisation’s initiatives, policies, and opportunities align with their career aspirations. This talent attraction approach puts the onus on job seekers. In a talent-scarce market, it’s important for companies to invest in people development to improve their retention rate. These people’s initiatives can also help strengthen their employer brand and attract a wider pool of qualified candidates.”

Naeem further added, “While social media platforms like Facebook, Telegram, and WhatsApp are cost-effective digital platforms to reach out to a big talent pool, it is essential for employers to promote job openings through trustworthy channels like company websites or reliable job search platforms due to the high risks of fraudulent digital job advertisements. Companies have the opportunity to use these channels to educate job seekers on their typical job search process, which requires job seekers to apply directly through official job boards or company websites instead of social media or text messaging platforms.”

The full research report, which includes data on employee value proposition and attitudes towards AI developments and equity, will be released by Randstad Malaysia in July 2024.

About Randstad Employer Brand Research

The Randstad Employer Brand Research is the most comprehensive, independent, and in-depth study of employer branding among working-age adults worldwide. This research explores talent insights, delving into the perceptions and drivers that influence workers, and identifying the most attractive employers. Initiated in 2000, the research is independently conducted by Kantar, Randstad’s international research partner. The latest survey respondents were polled in January 2024.

About Randstad

Randstad is a global leader in talent solutions, committed to being the world’s most equitable and specialised talent company. As a partner for talent, we excel in four specialisations: Operational, Professional, Digital, and Enterprise. We provide clients with high-quality, diverse, and agile workforces essential for thriving in a talent-scarce world. We assist individuals in securing meaningful roles, developing relevant skills, and finding purpose and belonging in their workplaces. Through our value creation, we are dedicated to fostering a better and more sustainable future for all.

Headquartered in the Netherlands, Randstad operates in 39 markets and employs approximately 40,000 people. In 2023, we supported 2 million talents in finding work and generated a revenue of €25.4 billion. Randstad N.V. is listed on the Euronext Amsterdam.

For more information, visit Randstad Malaysia.

The post Randstad’s 9th Annual Employer Brand Research Reveals Malaysian Workers’ Inflation Woes and Evolving Job Market Trends appeared first on Marketing In Asia.

Australia: A Fertile Ground for Business Innovation

The report reveals that an impressive 86% of Australians have at least one hobby, with 15% already having turned their hobbies into businesses. Additionally, nearly half (44%) are contemplating or are willing to monetize their hobbies. Over a third (36%) of working Australians already maintain a side hustle, with more than half (53%) linked to their hobbies.

Interestingly, only 4% of working Australians have contractual clauses that restrict them from starting side hustles. Furthermore, the Australian environment appears conducive to business ideation, with 15% of side hustlers and business owners conceiving their entrepreneurial ideas while at their previous jobs, and 28% doing so through conversations with family and friends.

Overcoming Barriers: Fear of Failure and Skill Gaps

Despite the enthusiasm, many Australians face significant barriers when starting side hustles. A substantial 38% fear failure in the current business landscape, and 54% are concerned about economic instability. Moreover, a notable skills gap exists, with 55% of the population describing themselves as “not skilled at all” or only “slightly skilled” in branding, marketing, and design. This lack of expertise poses a significant obstacle, as 22% of business owners and side hustlers are unsure where to seek design and marketing support.

Marcus Marchant, CEO of VistaPrint Australia and founder of Bondi Joe Swimwear, emphasized the importance of addressing these barriers:

“Australians are clearly passionate about their hobbies and are eager to turn them into legitimate businesses. Our research does, however, highlight a design and marketing skills gap and other barriers that are getting in the way of people feeling confident to start a new business. As a small business founder myself – I founded Bondi Joe Swimwear following my passion for both fashion and the allure of Sydney’s iconic beaches – I know how rewarding it is to nurture a hobby into a successful business venture, and I’m grateful for the journey it has taken me on. I now want to help others in the same position – which is why we are today launching VistaPrint’s Hobby to Hustle campaign.”

VistaPrint’s “Hobby to Hustle” Competition

In response to these challenges, VistaPrint has launched the inaugural “Hobby to Hustle” competition. This initiative aims to support Australia’s burgeoning entrepreneurial spirit by offering prizes of $15,000, $9,000, and $6,000 in VistaPrint credit and logo design services. Winners will also receive guidance from industry experts, including CEO Marcus Marchant and former COSBOA CEO, Alexi Boyd.

To participate, entrants must submit a two-minute video detailing their hobby, their motivation for turning it into a business, and their plan for doing so. The entries will be judged by a panel of esteemed business leaders, including Alexi Boyd, Marcus Marchant, and media personality Jules Lund. Submissions will be evaluated based on the potential for the idea to become a successful business, the entrant’s credibility and business potential, and their motivation.

Submissions are open today and will close on June 25th, 2024, at 6pm AEST. For more information on how to enter, visit the official VistaPrint website.

About VistaPrint

VistaPrint has been a trusted design and marketing partner to millions of small businesses worldwide for over 20 years. The company provides high-quality marketing products and solutions, including signage, logo apparel, promotional products, and digital marketing services. VistaPrint also offers custom photo gifts, helping consumers turn special moments into cherished memories. VistaPrint is a Cimpress company (Nasdaq: CMPR). To learn more, visit vistaprint.com.

Research Overview

This research was conducted by VistaPrint Australia in collaboration with Pure Profile Research, based on a nationally representative online study of 1,010 Australian general population respondents. The study was conducted in May 2024.

Key Insights

• 86% of Aussies have a hobby, and 19% plan to take up a new hobby in the next year.
• 36% of working Australians have a side hustle, with 53% linked to their hobbies.

The post Transforming Hobbies into Hustles: VistaPrint’s $30K Competition Empowers Aussies to Launch Businesses appeared first on Marketing In Asia.

Key Insights into Southeast Asia’s Femtech Landscape

The report reveals a burgeoning interest in femtech, with 60% of consumers in Southeast Asia currently utilizing femtech products and services. Among those who have yet to adopt femtech, 54% are considering doing so in the near future. Moreover, current users are expected to increase their spending on femtech products by approximately 5%.

A significant finding of the report is the role of social media in shaping perceptions and discussions about women’s health. Half of the women surveyed view social media as a valuable platform for sharing information and personal experiences, which helps foster open discussions on women’s health issues.

Despite the increasing awareness and adoption of femtech, cultural barriers persist. The report highlights that 52% of women in the region feel that discussing women’s health issues publicly is culturally unacceptable, often due to concerns about judgment and shame.

A Comprehensive Study of Women’s Health in Southeast Asia

This pioneering report delves into various critical aspects of women’s health, including:

• Femtech Awareness and Familiarity: Understanding the level of awareness and familiarity with femtech solutions across different demographics.
• Usage and Spending Patterns: Analyzing current users’ spending habits and preferences.
• Future Intentions of Non-Users: Providing insights into potential market expansion opportunities.
• Women’s Health Education: Evaluating the state of health education and its impact, influenced by societal factors like media and religion.
• Maternal and Reproductive Health: Examining the role of technology in addressing maternal and reproductive health issues.
• Hormonal Health: Addressing concerns about menopause and the demand for innovative solutions.

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

Strategic Insights for Future Growth

“We are excited to partner with FemTech Association Asia to unveil these comprehensive insights into the femtech landscape in Southeast Asia,” said Juda Kanaprach, Co-Founder and CCO at Milieu Insight. “This report not only highlights the current state of femtech adoption but also lays the groundwork for future advancements and collaborations in improving women’s health outcomes across the region. Our aim is to prioritize a localized business approach within Southeast Asia, respect cultural sensitivities, and foster strategic partnerships.”

Lindsay Davis, Founder of FemTech Association Asia, added, “Empowering women to own their healthcare journey by leveraging technology is at the core of our mission at FemTech Association Asia. The findings of this report will not only inform our advisory and advocacy efforts but also inspire innovation and investment in femtech solutions tailored to the unique needs of this region.”

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

Upcoming Presentation at FemTech Connect Asia

The findings from this report will be presented by Juda Kanaprach at FemTech Connect Asia, a pioneering roundtable event focused on women’s health and innovation. Scheduled for June 20-21, 2024, in Singapore, this event will bring together thought leaders, entrepreneurs, corporate executives, investors, and enthusiasts from across Asia to discuss the future of femtech.

The “Insights into the Femtech Landscape in Southeast Asia” report is now available for purchase on the Milieu Insight and FemTech Association Asia websites.

About Milieu Insight

Milieu Insight is a leading survey software company in Southeast Asia, known for its award-winning research expertise and powerful survey and data analytics software, Canvas. The company helps brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights.

For more information, visit Milieu Insight.

About FemTech Association Asia

Founded in October 2021, FemTech Association Asia is the region’s first and largest specialist advisory and industry network focused on improving women’s health through technology solutions. Representing over 75 femtech companies across nine countries in Asia, the organization is dedicated to fostering innovation and investment in the femtech sector. For more information, visit FemTech Association Asia.

The post Emerging Femtech Trends in Southeast Asia: Milieu Insight and FemTech Association Asia Reveal Groundbreaking Research appeared first on Marketing In Asia.

The Ministry of Higher Education, Malaysia, is a staunch advocate for a progressive education system, emphasizing online learning to bridge skills gaps and improve graduate employability. The Malaysian Qualifications Agency (MQA) has provisioned for 30% of credits to be earned through platforms like Coursera. However, universities must ensure that online learning meets rigorous standards for academic credit. Although GenAI presents new risks for student misconduct, it also offers unparalleled opportunities for universities to enhance academic integrity on a large scale.

“We’re excited to empower Malaysian universities with new tools to uphold the highest standards of academic integrity in online learning, ensuring students receive an authentic and verified education that is respected by employers,” said Jeff Maggioncalda, CEO, Coursera. “By prioritizing Malaysia as a key market for the launch, we are advancing the country’s vision for scaling high-quality online education and making digital and AI skills accessible to everyone.”

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

New Coursera Features:

Scale Assessment Creation and Grading:

• AI Assessment Generator: This tool saves educators’ time by generating diverse math, text, and multiple-choice assessments tailored to courses, seamlessly integrating them into assignments.
• Question Banks and Variants: Provides a variety of questions and multiple variants for robust testing, making exams difficult to predict and easier to author.
• AI-Assisted Grading: Streamlines grading by suggesting scores and feedback based on assignment analysis, with final decisions remaining with graders.

Strengthen Academic Integrity:

• Graded Item Locking: Requires students to complete all ungraded items, watch videos, and complete readings, promoting comprehensive learning and preventing skipping ahead.
• Time and Attempt Limits: Controls exam attempts to ensure fairness, discourage trial and error, and limit access to outside resources, encouraging meaningful engagement and reflection.
• Proctoring and Coursera’s lockdown browser: Maintains exam integrity by blocking unauthorized resources and detecting unauthorized assistance during high-stakes exams.
• Plagiarism Detection: Instantly identifies content similar to previous submissions, deterring plagiarism and educating students on independent thinking and originality.

Enhance Learning and Evaluation:

• Quiz Prep and Prior Learning Recaps with Coursera Coach: This personalized tutor, powered by GenAI and grounded in expert Coursera content, provides interactive learning assistance, lecture summaries, guided practice, and tailored pre-assessment reviews.
• AI Peer Reviews: Facilitates peer feedback with AI-powered insights, evaluating text-based submissions and generating grades using assignment rubrics.
• AI-based Viva Exam: Analyzes free-form written submissions and grading criteria to dynamically generate custom follow-up questions, testing the authenticity and critical thinking behind the student’s submission. This enables educators to conduct viva-style written exams, where students ‘show their work’ and graders receive detailed analysis.

“Our new academic integrity features provide a robust solution, addressing both the opportunities and challenges presented by GenAI. Institutions can now increasingly leverage online learning to bridge curriculum gaps, personalize education, and deliver multidisciplinary learning,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera.

In Malaysia, WOU (Wawasan Open University), whose students are mainly working adults under 40, incorporates Coursera content into selected courses, with up to 50% integration for some courses. This partnership gives WOU access to top content from industry leaders like IBM, Google, and Meta, helping students upskill and reskill, and keeps the curricula aligned with evolving industry trends.

Additionally, Coursera announced a new course from Vanderbilt University, “Generative AI for University Leaders.” This course, designed to prepare academic institutions for rapid changes brought by GenAI, is taught by Professor Jules White and features guest experts including Andrew Ng, Mayank Shrivastava, and Jeff Maggioncalda. The course covers how GenAI works, its significance, and how university leaders can create a GenAI strategy and ensure its appropriate usage on campuses.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 142 million registered learners as of December 31, 2023. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

The post Coursera Launches GenAI-Powered Features to Revolutionize Online Education in Malaysia appeared first on Marketing In Asia.

The survey found that 47% of respondents are happy to forgo extra packaging to save time on recycling or disposal. Additionally, 46% are motivated by the aim to reduce packaging material consumption, and 45% believe it helps conserve resources and lower carbon emissions. Furthermore, 43% think that eliminating added packaging is beneficial for the planet.

Amazon Singapore has been at the forefront of this movement, delivering essential items such as nappies, toilet rolls, and bottled drinks directly from their Fulfilment Centre without additional packaging. This practice not only makes shipments lighter, thereby reducing delivery emissions, but also eliminates the need for customers to manage extra packaging materials.

Globally, Amazon has achieved remarkable success in this area. Since 2015, the company has reduced the weight of outbound packaging per shipment by 41% on average and eliminated over 2 million tons of packaging material.

Products that Singaporean customers are most comfortable receiving in their original manufacturer’s packaging include toilet rolls, detergents, toiletries, clothes, and DIY items. Companies like Procter & Gamble are collaborating with Amazon to ship products, such as its Swiffer brand, without added delivery packaging.

Interestingly, the study also revealed items that customers prefer to receive with added packaging for discretion, such as contraceptive devices and haemorrhoid cream, as well as high-value items like smartphones and cameras. These categories are already shipped discreetly or excluded from Amazon’s reduced packaging program.

“Like us, our customers really care about reducing packaging, and we’ve made significant progress doing so for years,” said Vasantharaj Bharathi, Head of Operations, Amazon Singapore. “One way we do this is by working with manufacturers to design packaging that’s capable of shipping safely, without additional paper bags, envelopes, or boxes from us. We’ve already achieved a lot, increasing the number of non-grocery orders shipped to customers with no added delivery packaging in Singapore by 80% since 2021. We are working to ship even more deliveries the same way.”

The survey further highlighted that 80% of Singaporeans prefer to shop with retailers that reduce packaging material. Among these, 39% prioritize using recyclable packaging, 29% value reusable packaging, and 26% focus on ensuring that all packaging is recyclable.

Amazon ensures that products selected for shipment without added packaging have passed rigorous drop tests, guaranteeing safe and secure delivery. This assurance is crucial for 57% of respondents who worry about potential damage to items. Additionally, 31% expressed confidence in receiving their orders this way, knowing they can easily get a refund or replacement for any issues.

Globally, Amazon collaborates with product makers to design and test packaging that eliminates the need for additional delivery materials. The company also leverages machine learning algorithms to optimize packaging choices, ensuring minimal material usage and maximum protection.

Beyond packaging reduction, Amazon is committed to sustainability through initiatives like The Climate Pledge, aiming for net-zero carbon by 2040. With over 450 signatories across 57 industries and 38 countries, Amazon is also on track to achieve 100% renewable energy in its operations by 2025.

Learn more about Amazon’s efforts in reducing packaging and promoting sustainability here.

Also Read: Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit About Amazon Singapore.

The post Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging appeared first on Marketing In Asia.

Strategic Leadership and Market Focus

In a significant move to bolster its Indonesian operations, Supermom has appointed Hellen Katherina, the former Managing Director of Nielsen Indonesia, as the Country Director. Hellen brings over 20 years of leadership experience, which will be instrumental in driving domestic revenue growth and forging new partnerships.

Luke Lim, Group CEO of Supermom, stated, “With the appointment of Hellen Katherina and the launch of our ambitious Project 1MPACT, we are geared to activate over 1 million ‘Key Opinion Moms’ in Indonesia by 2025. These moves are integral to our mission of transforming how brands connect with parents by leveraging the power of zero-party data and word-of-mouth marketing.”

Innovative AI-Driven Platform

Supermom’s platform, headquartered in Singapore, leverages artificial intelligence to connect brands with parents, offering personalized product recommendations and high-value consumer insights. The network boasts over 100 brand partners, including Abbott Laboratories, Prudential, and Danone, maintaining a 100% retention rate with top clients in recent years.

Project 1MPACT: Empowering Indonesian Moms

Set to launch in Q2 2024, with the support of Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Uno, Project 1MPACT aims to empower 1 million Indonesian moms and women to become digitally savvy. This initiative will significantly contribute to Indonesia’s digital economy, which is projected to reach US$228 billion by 2027.

Also Read: Julien’s Auctions Breaks Records with Historic “MUSIC ICONS” Auction in New York

Financial Milestones and Future Growth

At the end of 2022, Supermom secured an oversubscribed US$5.9 million series A funding round from AC Ventures and Qualgro. This capital has fueled the expansion of Supermom’s tech platform, enhancing data collection and providing robust consumer insights for brands.

Luke Lim added, “Our platform has demonstrated tremendous growth and resilience, activating one mom every minute for the brands we serve. This rapid expansion is a testament to our community’s engagement and the efficacy of our business model, which integrates affiliate marketing seamlessly into our ecosystem, empowering participating parents to earn extra income.”

Community-Driven Ecosystem

Supermom’s model goes beyond connecting brands with parents; it fosters a community where moms can learn, earn, and share. This approach enables authentic interactions and empowers moms with tools and opportunities to influence their peers positively.

Luke Lim highlighted, “Supermom is not just about connecting brands with parents. It’s about creating a comprehensive ecosystem where moms can learn, earn, and share. This community-driven model allows for authentic interaction and empowers moms with tools and opportunities to influence their peers positively.”

Supermom Brand Awards 2024

The recent Supermom Brand Awards 2024 demonstrated the platform’s growing influence, gathering over 11,000 parents and providing over 110,000 insights across Southeast Asia in less than a month. This event showcased the favorite family brands among today’s millennial parents.

Looking Ahead

As Supermom continues to innovate, the company is seeking business partners and investors to enhance its technology further and develop AI-driven solutions catering to the dynamic needs of parents and brands in emerging Asia. New tech products are slated for rollout in H2 2024 to boost engagement and connectivity, ensuring that parents can maximize the benefits of Supermom’s offerings.

Luke Lim concluded, “In the increasing adoption of Generative AI, a tsunami wave of content will be generated by AI, and authentic sharing by real moms will become ever more important.”

About Supermom

Supermom, Southeast Asia’s leading parenting data network, offers a vibrant nexus between brands, parents, authorities, and community groups. Headquartered in Singapore, Supermom is dedicated to enhancing family well-being and celebrating the joys of parenting, with teams across Indonesia, Malaysia, Thailand, Vietnam, and China.

About AC Ventures

AC Ventures (ACV) is a leading venture capital firm investing in tech-enabled businesses focused on Indonesia and Southeast Asia. With over US$500 million in assets under management, ACV empowers entrepreneurs by combining operational experience, industry knowledge, deep local networks, and resources.

The post Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025 appeared first on Marketing In Asia.

Remarkable advancements in digital transformation have placed the customer squarely at the center of attention, marking a new era in retail. Previously dominant concepts like “multichannel” and “omnichannel” have given way to a highly customer-centric approach. According to the report, seamless retail—defined as a brand’s ability to recognize and integrate the customer journey across multiple platforms and services—has become a baseline expectation in most surveyed markets. Today’s consumers anticipate seamless integration of social media, delivery innovations, apps, websites, automated messaging, and traditional brick-and-mortar stores.

Anson Bailey, Head of Consumer & Retail for KPMG in Asia Pacific, emphasized, “Putting consumers first by adopting seamless, connected capabilities across the entire organization is no longer just a competitive edge, but a necessity for those who want to lead the market. ‘Navigating the Future of Seamless Commerce’ seeks to play a key role for the industry to identify opportunities, spurring innovation to better develop more successful customer experiences and journey maps.”

Also Read: Tropicana Metropark Emerges as Subang Jaya’s Premier Community Hub

The report surveyed about 7,000 respondents across 14 markets in the Asia Pacific region, including China, Hong Kong SAR, Taiwan, Australia, New Zealand, India, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. It also includes insights from senior C-suite executives from leading retailers, brands, and e-commerce marketplaces.

Key trends transforming the retail landscape include:

1. Remarkable Diversity: The e-commerce landscape is marked by intense competition among platform players to capture consumer spending. Consumers prioritize a wide variety of products and fast, reliable delivery when choosing a platform.
2. Gen Z at the Forefront: Social commerce is gaining traction among Gen Z, with platforms like TikTok influencing purchasing behaviors and necessitating brands to reassess their supply chain strategies.
3. Retailers Embracing AI: AI enhances the relevance and accuracy of product recommendations, though consumer concerns about privacy and lack of human interaction persist.
4. Digital Payments on the Rise: Digital payment preferences vary, with e-wallets gaining traction in Southeast Asia, while debit/credit cards remain dominant in more developed markets like Australia, New Zealand, Singapore, and South Korea. In China, Alipay leads.
5. Loyalty Programs Empower Retailers: Effective direct-to-consumer strategies rely on data collection through loyalty programs, which are becoming increasingly valuable.
6. Sustainability as a Baseline: Brands must integrate diversity, ethics, and social responsibility into their core offerings, providing sustainable experiences without eco-premiums. Consumers, especially Millennials and Gen Z, demand authenticity and action from brands regarding sustainability.

Patrik Jonasson, Senior Director of Global Retail at GS1, stated, “Product sustainability, supply chain transparency, and circularity are becoming central to overall business operations. Soon, ESG reporting will be indistinguishable from the need for a seamless exchange of trusted product data. Companies will need to exchange information that is trusted and can be understood by all of the actors across today’s complex global supply chains, including the consumer.”

As the Asia Pacific retail economy approaches pre-pandemic levels, consumer expenditure is expected to slow down due to rising costs. Retailers must engage consumers effectively in this challenging climate to gain market share, particularly as spending habits recalibrate.

For more insights, download the full report at kpmg.com/ASPACseamlesscommerce.

About KPMG

KPMG is a global organization of independent professional services firms providing Audit, Tax, and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. The term “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 144 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. For more details about our structure, please visit home.kpmg/governance.

About GS1

GS1 is a neutral, not-for-profit organization that provides global standards for efficient business communication. We are best known for the barcode, named by the BBC in 2016 as one of “the 50 things that made the world economy.”

GS1 standards improve the efficiency, safety, and visibility of supply chains across physical and digital channels in 25 sectors. We enable organizations of all types and sizes to identify, capture, and share information seamlessly.

Our scale and reach include local Member Organizations in 116 countries, more than 2 million user companies, and 10 billion transactions every day. This helps ensure that GS1 standards create a common language that supports systems and processes across the globe. Find out more at www.gs1.org.

The post KPMG Report: Navigating the Future of Seamless Commerce in Asia Pacific appeared first on Marketing In Asia.

The report covers the latest trends in how marketers are evaluating and implementing AI into their operations; approaching data acquisition, maintenance, and application strategies; and ensuring customer trust and security as vulnerabilities increase.

The majority of marketers in Singapore are embracing AI, with 78% having experimented with or fully implemented AI into their workflows. However, many lack a solid data foundation, which hinders their success with AI. Only 21% are fully satisfied with their ability to unify customer data sources – the second lowest globally, after the Netherlands (19%).

Key local insights include

• Marketers are embracing AI with an eye on trust. Marketers are intent on successfully applying AI in their operations with the right data, but are concerned about security.
  • 78% are already experimenting with or have fully implemented AI into their workflows.
  • AI implementation is a point of differentiation: high-performing marketing teams are 3.1x more likely than underperformers to have fully implemented AI within their operations.
  • Top 3 AI use cases among marketers: generating content, automating customer interactions, and improving customer segmentation / lookalike audience modeling.

• Marketers are shoring up their data foundations. Businesses have long struggled to connect disparate data points to create consistent, personalised experiences across customer journeys. Yet, as third-party cookies are depreciated and AI proliferates, this quest for unified, real-time data is more critical and challenging.
  • Only 42% have access to real-time data to execute a campaign – the lowest globally. 57% need the IT department’s help to do so.
  • An average of 9 different tactics are being used to collect data. Data from customer service touchpoints are the most common.

• Marketers seek unified analytics. There is no shortage of data sources, but putting that data to work is a challenge — especially when it demands a holistic or long-term view of data.
  • 49% are tracking customer lifetime value (CTV).
  • 84% say they have a clear view into marketing’s impact on revenue.

• Priorities for a new marketing era. Marketers are most concerned about improving marketing ROI  in a highly competitive landscape, yet their biggest struggle lies in both measuring results and engaging with customers in real time.

• Deeper relationships emerge with account-based marketing (ABM) and loyalty programs. Companies are increasingly turning to strategies like ABM and loyalty programs for better acquisition and retention. Yet many of these programs’ information sources remain disjointed, as does the customer experience.
  • 60% say loyalty data is fully integrated across all touchpoints.
  • Only 35% say loyalty program functionalities are accessible across all touchpoints.
  • 50% of B2B marketers use ABM for customer acquisition, around half use it for upselling (50%) and cross-selling (53%).

• Full personalisation remains a work in progress. To meet rising customer expectations around personalisation, marketers are moving beyond broad audience segmentations, like location or age, to more specific identifiers like individual preferences or past interactions.
  • There is also a difference between how the highest- and lowest-performing marketing teams adapt. High performers fully personalise across an average of 6 channels, compared with underperformers who fully personalise across 2.

Also Read: Tropicana Metropark Emerges as Subang Jaya’s Premier Community Hub

Comments on the news

“As Marketers, we are used to the pressure of needing to do more with less whilst meeting the increasing expectations of consumers – especially around personalisation. And so it’s no wonder that we are leading the way with integrating AI. AI makes personalisation at scale a reality, while also driving greater opportunity for brand consistency and storytelling at every touchpoint; and fuelling efficiency for our teams. However, as we embrace this technology, what becomes critical is the need for the data we work with to be unified across systems, to give us a comprehensive view of customer engagements. Technology should empower creativity, allowing marketers to deliver meaningful and relevant content to their audiences; this is only possible with trusted data,” – Wendy Walker, Vice President, Marketing, Salesforce ASEAN.

Methodology

Salesforce conducted a double-anonymous survey of 4,850 marketers between February 5 to March 12, 2024. Respondents were sourced from 29 countries across North America, Latin America, Asia-Pacific, Europe, and the Middle East. Additional methodology and survey demographic details can be found in the report. Cultural bias impacts country-level survey results.

About Salesforce

Salesforce empowers companies of every size and industry to connect with their customers in a whole new way through the power of AI + data + CRM. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

The post Salesforce Report: 78% of Singapore Marketers Embrace AI Despite Data Challenges appeared first on Marketing In Asia.

Dominic Heaton-Watson, Associate Director, International Residential at Knight Frank Property Hub Malaysia, highlighted Manila’s exceptional performance: “Manila leads the global charge with a staggering 26.2% annual price growth, followed by Tokyo at 12.5%. Indian cities are also showing remarkable strength, with Mumbai’s prime housing market surging 11.5% and Delhi up 10.5% year-over-year. The strong 11.1% price appreciation in Perth confirms the resilience of key Australian luxury markets – often favoured by Malaysian investors.”

The Prime Global Cities Index, which tracks luxury residential prices across 44 global cities, recorded an average annual growth rate of 4.1% in Q1 2024. This marks the strongest growth rate since Q3 2022, before interest rates surged and monetary policies tightened. Quarterly price growth also strengthened to 1.1%, up from 0.3% in Q4 2023. While still below the long-term 5

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.4% annual average, the current 4.1% yearly increase represents a notable rebound from flat growth at the end of 2022.

Enoch Khoo, Managing Director of Knight Frank Property Hub Malaysia, remarked, “Quarterly, price growth also showed signs of strengthening, with a 1.1% increase in Q1 2024, up from a 0.3% increase in the last quarter of 2023. This trend mirrors the Malaysian market, where rising prices have similarly indicated a strengthening economy.”

Christine Li, Head of Research at Knight Frank Asia-Pacific, added: “Even among Chinese Mainland’s beleaguered property markets, prime residential prices in its tier-one cities have largely remained resilient, which rose by an average of 2.8% year-on-year in the first quarter of 2024. This is in stark contrast to the mass residential segment, demonstrating the resilience of the prime segment as an asset class that is shielded by less price-sensitive buyers and lower supply. With home buying curbs easing amid lowered down payment and mortgage rates, policies gradually rolled out by the Chinese government to stabilise its wider property markets are likely to creep into the prime segment and remain supportive of price levels for the rest of 2024.”

Liam Bailey, Global Head of Research at Knight Frank, provided further insight: “The rebound in global housing markets is continuing, as evidenced by our Prime Global Cities Index reaching 4.1% annual growth. Rather than heralding a return to boom conditions, the index indicates that upward price pressures are stemming from relatively healthy demand, set against continued low supply volumes. The pivot in rates – when it comes – will encourage more vendors into the market, leading to a welcome return to liquidity in key global markets.”

As Asia continues to lead the global prime residential market recovery, it reflects the region’s economic resilience and growing appeal to international investors. The sustained demand for luxury properties, coupled with strategic economic policies, positions Asia as a pivotal player in the global real estate landscape.

Key highlights of The Prime Global Cities Index Q1 2024

• Average annual house price growth rose by 4.1% in the 12 months to March 2024, up from a 3.2% increase seen in the final quarter of 2023.
• Globally, prices are rising at their fastest rate since the third quarter of 2022.
• 78% of the markets analysed saw positive annual price growth.
• Manila leads the rankings this quarter with annual price growth of 26.2%. Manila’s robust growth can be attributed to two main factors: strong economic performance boosting consumer confidence and significant infrastructure investments in and around the city, which have heightened demand.
• In Tokyo, the early 2024 surge in house prices is due to exceptionally favourable mortgage terms offered by Japanese banks and a weaker yen, which has spurred foreign investment. Despite Japan’s overall population decline, Tokyo continues to see a net population increase due to migration from other parts of Japan.
• India’s main cities, particularly Delhi and Mumbai, are benefiting from the country’s strong economic growth, with annual GDP growth running at over 8%. This economic dynamism has significantly boosted house prices.
• While the Australian market has seen a general slowing in price growth, Perth stands out. The rebound in commodity prices, particularly in the mining sector, which is a significant part of Western Australia’s economy, has positively impacted Perth’s real estate market.

DOWNLOAD THE PRIME GLOBALCITIES INDEX Q1 2024 HERE

The post Asia Leads the Charge in Global Prime Residential Market Recovery: Knight Frank Report appeared first on Marketing In Asia.

This notable growth in revenue and PBT is primarily attributed to higher progress billings achieved across key projects in the Klang Valley, Southern, and Northern Regions. Additionally, the disposal of a parcel of development land in Gelang Patah for RM21.3 million significantly contributed to this success.

Tropicana’s balance sheet continues to strengthen, with the gross gearing level reducing from 0.74 times in FY2023 to 0.68 times as of 31 March 2024. This improvement is a result of Tropicana’s ongoing initiatives to enhance sales performance and monetize its landbank and investment properties.

The management emphasized the Group’s dedication to future-proofing its business through strategic initiatives. “As sustainable community planners, we focus on future-proofing our business through effective marketing and sales campaigns, constant engagement with our stakeholders, and fulfilling our role as a responsible developer who aims to deliver quality properties on time. We plan to roll out exciting residential or commercial developments across Malaysia, with an estimated GDV of RM4 billion. We expect our financial position to strengthen with the upcoming handover of 6 vacant possessions this year from Tropicana Aman, Tropicana Miyu, Tropicana Metropark, and Tropicana Uplands. We are also enhancing our digital and customer loyalty segment, offering more benefits and rewards to our purchasers and business partners.”

Also Read: Leadership Shake-Up at Quotient Ventures: Founders Resign and Chart New Paths

With these robust financial results, Tropicana Corporation Berhad demonstrates its unwavering commitment to strategic growth and sustainable development. The Group’s proactive approach and innovative initiatives set a solid foundation for continued success in the Malaysian property market.

Tropicana will continue to gain traction in the market with these signature developments worth an estimated GDV of RM4 billion:

1. Varia Shop Offices, Tropicana Aman @ Kota Kemuning
2. Avisa Terrace Homes, Tropicana Alam @ Puncak Alam
3. Serviced Residences & Retail Shoppes, Lido Waterfront Boulevard @ Johor
4. Fraser Heights Terrace Homes, Tropicana Uplands @ Johor
5. Breez Hill Serviced Residences, Tropicana Avalon @ Tropicana WindCity, Genting Highlands

Looking forward, Tropicana is planning for the Vacant Possession of 6 projects in FY2024:

1. SouthPlace Residences, Tropicana Metropark @ Subang Jaya
2. Tropicana Miyu Condominiums @ Petaling Jaya
3. Freesia Residences, Tropicana Aman @ Kota Kemuning
4. Gemala Residences, Tropicana Aman @ Kota Kemuning
5. Hana Residences, Tropicana Aman @ Kota Kemuning
6. Aster Heights Terrace Homes, Tropicana Uplands @ Johor

Tropicana recorded high unbilled sales of RM2.4 billion and possesses a sizeable landbank of 1,842 acres with an estimated GDV of RM120 billion, placing the Group in a good position to deliver sustainable performance in the next few years.

Tropicana has a sizeable landbank in the booming Johor market. One of its star developments is the vibrant Lido Waterfront Boulevard fronting the beautiful straits of Johor. Tropicana Avalon is poised to be the next commercial hub in Genting Highlands, offering stylish residences and retail shops in Gohtong Jaya. With the successful launch of SouthPlace Residences recording a high 95% take-up, Tropicana rolled out SouthPlace 2 Shoppes & Residences fronting the sprawling 9.2-acre urban park at Tropicana Metropark. Currently under construction, Edelweiss Serviced Residences, SOFO and Shoppes will be ready by 2025. Avisa Residences at Tropicana Alam is picturesque and idyllic making it the perfect location for family life. Celebrating its 45th anniversary, Tropicana is offering attractive rewards to all property buyers with its latest Tropicana FLASH DEALS

About Tropicana Corporation Berhad

Listed on the Main Market of Bursa Malaysia Securities Berhad since 1992, Tropicana Corporation Berhad is one of Malaysia’s leading conglomerates with diversified business interests in Property Development & Property Management, Property Investment, Recreation & Resort, and Investment Holding. To discover the world of Tropicana, visit www.tropicanacorp.com.my or follow us on FB @tropicanacorp.

The post Tropicana Corporation Berhad Reports Impressive Financial Results for Q1 2024 appeared first on Marketing In Asia.

Tangram, renowned for its operational expertise, was selected after a thorough RFP process. The appointment underscores Uniplan’s commitment to embracing digital-first innovations and adopting a client-centric, data-driven approach. This collaboration marks a significant step in modernizing Uniplan’s operations and aligning them with the latest industry standards.

Global Reach and Expertise

Christian Arpe-Hansen, a partner at Tangram, expressed enthusiasm about the partnership, stating, “We’re excited to work with Uniplan. Our global team is well-positioned across EMEA and APAC to support this transformative roadmap. We are passionate about partnering with forward-thinking agencies like Uniplan, who prioritize digital-first innovations to drive sustainable growth.”

Tangram’s role will involve implementing new platforms and technologies to streamline workflows, ensuring consistent and efficient operations across all Uniplan offices. This initiative is expected to enhance Uniplan’s ability to deliver seamless brand experiences to its clients worldwide.

Also Read: Leadership Shake-Up at Quotient Ventures: Founders Resign and Chart New Paths

Strategic Selection

Todd Nash, Uniplan’s Chief Information Officer, highlighted the rigorous selection process that led to Tangram’s appointment. “Our extensive RFP process aimed to identify the best partner, and Tangram stood out for their unparalleled experience in implementing technology and processes across multiple markets. Their industry expertise and stellar reputation make them the ideal partner as we embark on our broader transformation program.”

Tangram’s impressive track record includes partnerships with prominent agencies such as Dentsu and George P Johnson in the APAC region, and The North Alliance and Omnicom in EMEA. Recently, Tangram has expanded its footprint, bolstering its APAC team with new hires and establishing a presence in the UK.

Driving Sustainable Growth

The partnership with Tangram is not only about technological enhancement but also about driving sustainable growth for Uniplan. By adopting advanced technologies and standardized processes, Uniplan aims to improve operational efficiency and provide better value to its clients.

Uniplan, with over 300 employees across Europe, Asia, and the Middle East, is well-known for its strong automotive client base, including prestigious brands like Audi, BMW, Hyundai, Porsche, and Mercedes-Benz. The agency’s focus on delivering high-quality brand experiences is expected to be further strengthened through this digital transformation initiative.

Future Outlook

This collaboration sets the stage for Uniplan to enhance its operational capabilities and maintain its competitive edge in the event services industry. The adoption of a client-centric, data-driven approach will enable Uniplan to better meet the evolving needs of its clients and stay ahead in a rapidly changing market.

By partnering with Tangram, Uniplan is taking a proactive step towards achieving operational excellence and sustainable growth. This strategic move highlights the importance of digital transformation in today’s business landscape and sets a benchmark for other agencies to follow.

The post Uniplan Taps Tangram for Digital Transformation, Aiming for Global Operational Excellence appeared first on Marketing In Asia.

Choose Your MariTimeline uses an immersive digital experience to tell the career stories of four real-life maritime professionals with different educational backgrounds. It highlights the diverse pathways individuals with or without direct experience can take to enter the industry. The campaign, which includes an industry exposure component, invites jobseekers to build on their domain skills or apply transferable skills to make an impact on Singapore’s maritime sector, which is a key node of world trade and the global supply chain.

“The maritime sector is dynamic and transforming. Therefore, the need to give youths and young adults an up-to-date understanding of the industry is a continuing quest. Building on the first two years of the successful Own Your Future campaign, the latest edition engages young Singaporeans in fresh and authentic ways by featuring real-life professionals whose pathways into maritime are sometimes unexpected and yet rewarding. The campaign illustrates this by spotlighting a global industry open to people of varied skill sets and perspectives, offering diverse roles and career pathways for professionals to thrive. I thank our partners from A.P. Møller – Mærsk, the Maritime and Port Authority of Singapore, Ocean Network Express, and Rio Tinto for working with SMF to share these stories,” said Ms. Tan Beng Tee, Executive Director of the Singapore Maritime Foundation.

Also Read: Anytime Fitness Australia Launches Innovative Audio Campaign ‘Find Your Fit’ on Spotify

SMF’s latest campaign comes as Singapore is transforming and building a future-ready maritime workforce equipped with new skills, spurred on by the twin forces of decarbonisation and digitalisation.

Choose Your MariTimeline centres on an immersive microsite which brings each professional’s key career moments to life as they enter the maritime industry after graduating from diverse disciplines. Participants can select a discipline, and learn how each person’s unique skills, education, and accumulated work experiences create value in sustainability management, green fuel trading, chartering, and network planning roles through bite-sized video stories.

The microsite’s participants will stand a chance to win the “MariTimeline VIP Pass”, an industry exposure experience organised with leading multinational shipping company Ocean Network Express (ONE). Now in its second edition, winners of this year’s MariTimeline VIP Pass can go aboard one of ONE’s vessels to learn about shipping technologies, have lunch with its Chief Executive Officer, and network with senior maritime executives at the company’s global headquarters in Singapore. A “Navigation Guide”, offering job seekers guidance in their maritime job search, will be made available on the microsite at a later stage of the campaign.

Achieving real outcomes with green shipping fuels

Ringo Tan is a business development manager (Green Fuels Origination) originating green fuels at A.P. Møller – Mærsk. Driven by results that are meaningful and tangible, Ringo’s choices have led him to the forefront of the maritime sector’s decarbonisation mission. In his day-to-day life, he is embedded in the shipping and fuel trading ecosystem, working closely with renewable fuel producers, project developers, and colleagues to structure long-term green fuel deals that help ships complete a sustainable voyage.

With a degree in international trading and commodities, Ringo began his professional career as an agricultural commodities trader dealing with sugar. His output-driven nature and business acumen brought him to a role within renewable fuels, where new connections helped him discover the real and tangible nature of the maritime sector’s decarbonisation drive. A turning point came in 2022 when he accepted an opportunity to build A.P. Møller – Mærsk’s green fuels business from scratch. Two years later, he continues to use his trading skills to help shipping clients acquire sustainable fuels, creating an impact that is felt by both maritime and the Earth.

Connecting the maritime world with network planning

Guided by courage and impact in the maritime sector, Richard is a network planner for Ocean Network Express today. In his role, Richard develops new shipping routes that are cost-efficient, safe, profitable, and sustainable. Drawing on his people skills and his expertise in maritime business, Richard works with a variety of partners and stakeholders to discuss cooperation and partnerships, negotiate deals, and kickstart studies so that every ship and cargo can reach its destination on time and on schedule while achieving eco-friendliness.

Richard has spent a decade as a network planner, but the maritime sector was not always his first port of call. Originally wanting to embark on an aerospace career, circumstances would lead him to hone his business instincts with a maritime business education. Upon graduation, Richard took a leap of faith into applying for a network planning role traditionally for seniors and impressed his hirers with his sharp thinking, drive, and passion. Ten years after getting the network planning role, he continues to use his strong people and analytical skills to identify new trends, needs, and opportunities to connect the maritime world.

Engineering policies for a greener maritime future

Roshni Selvam is a sustainability manager at the Maritime and Port Authority of Singapore (MPA), where she shapes MPA’s sustainability efforts across the local and international domains to contribute towards net-zero emissions by 2050. By looking at the maritime sector’s decarbonisation journey at large, Roshni sets the direction, inspires action, and influences others to achieve impactful outcomes. Her chemical engineering education offers her a deep understanding of fuels, allowing her to combine technical knowledge with soft skills to connect with technical partners and introduce sustainable change in the maritime space.

After graduating with a chemical engineering degree in 2020, Roshni began her career at an engineering consultancy working on fuelling activities like liquefied natural gas processing and bunkering. Inspired by the role that fuels could play in decarbonisation, she embarked on a master’s degree in environmental engineering, which opened her eyes to the role of sustainability in the maritime sector. She then took a role in sustainable policy at MPA after graduating with her master’s degree. Today, Roshni uses her engineering knowledge to work with a variety of people to drive industry policies that chart maritime’s green future.

Chartering partnerships with a world of experience

Jacqueline Lam’s role as charterer has been 12 years in the making. Just like how she moves commodities around the world today, Jacquline has moved across many technical and commercial roles across the maritime sector with her goal to become a charterer. Today, Jacqueline’s extensive shipping operations, sales, and cargo experience have helped her secure the best shipping deals for her clients. The rich lessons and skills picked up along the way also help her to better understand clients and ship owners as she stays up to date with shipping schedules, networks, and opportunities.

Jacqueline had always wanted to become a charterer, but she took an unconventional path. After selling ship hold cleaning services in her first job, she inched closer towards the chartering space with roles at a local bunkering company, a commodities firm, and later working in shipping operations. Her turning point came at Rio Tinto when her strong understanding of the maritime world and attention to detail helped her secure a transfer into a chartering role. Jacqueline took 12 years to achieve her chartering career goal, but the industry’s interconnectedness means that her story has only just begun.

The post Choose Your MariTimeline: Discover Diverse Career Paths in Singapore’s Maritime Industry appeared first on Marketing In Asia.

Fraud Types and Reasons identified by CTOS IDGuard

The data released is captured from 9.44 million applications over the past 45 months, with a total of RM519 million in potentially fraudulent applications being flagged by the system to alert banking consortium members since September 2020. This is a 62% increase compared to the RM319 million from the 36-month result published nine months ago.

CTOS IDGuard is part of CTOS’ suite of fraud and identification services which leverage on CTOS’ unique and extensive database, such as CTOS eKYC, CTOS Multi-face ID and CTOS Digital Footprint. To date, CTOS IDGuard covers over 65% percent of Malaysia’s banking assets.

“Over the past year, we have been using machine learning to increase the efficiency of the CTOS IDGuard Fraud Bureau. The latest figures have shown that this has improved detection rates by over 6% and is likely to be an important tool in the fight against known fraudsters and syndicates,” stated CTOS Digital Group CEO, Erick Hamburger. “These latest improvements are vital for the sector and our economy as digital finance continues to grow.”

Also Read: Transforming Digital Landscapes: An Interview with Michelle Phang and May Lee of OpenMinds Digital

GBG, the provider of CTOS IDGuard’s fraud and financial crime prevention engine, who have worked hand-in-hand with CTOS since IDGuard’s inception, also concurred.

“Criminal networks continue to become more organized and sophisticated, making it challenging for financial institutions to detect fraudulent activities,” added Carol Chris, General Manager, APAC at GBG. “Together with CTOS, we are dedicated to safeguarding member banks by giving them data intelligence to make the best decisions about their customers, when it matters most.”

About CTOS Digital Berhad

CTOS Digital Berhad is the holding company of CTOS Data Systems Sdn Bhd, the leading Credit Reporting Agency in Malaysia. It also has 24.825% stake in Business Online Public Company Limited (BOL), the leading credit information and risk management provider in Thailand. Founded in 1990, the Group offers a broad suite of innovative digital products and credit risk management solutions and services which gives it a solid platform to thrive not just in credit reporting, but also in digital credit decisioning across Southeast Asia.

With a broad suite of innovative products and services developed in Malaysia over the company’s 30-year history, the Group’s digital solutions are widely used by the country’s banking and financial institutions, insurance and telecommunication companies, large corporations, SMEs, legal firms, statutory bodies as well as consumers for self-checks.

The Group provides solutions across three core customer segments – the Key Account segment, which includes a significant number of leading financial institutions and corporates; the Commercial segment, which includes a growing number of small-and-medium-sized businesses; as well as over 2.2 million individual customers registered with CTOS ID in its Direct-to-Consumer (D2C) segment.

CTOS Digital Berhad’s mission is to empower individuals and businesses with the confidence to make sound credit decisions through access to data and insights at greater ease and speed, leading the community to better financial health. While its vision is to make Malaysia a centre of excellence for credit reporting in ASEAN. 

About GBG

GBG is the leading expert in global digital identity. We combine our powerful technology, the most accurate data coverage and our talented team to deliver award-winning location intelligence, identity verification and fraud prevention solutions.

With over 30 years’ experience, we bring together a team of over 1,250 dedicated experts with local industry insight from around the world to make it easy for businesses to identify and verify customers and locations, protecting everyone, everywhere from fraud.

Learn more at www.gbgplc.com and follow us on LinkedIn and Twitter @gbgplc.

The post CTOS IDGuard identifies organized syndicates and fraud rings as the largest threat to bank credit applications appeared first on Marketing In Asia.

The “Connection” study, aimed at discovering whether brands truly connect with their audiences, combined cultural analysis, qualitative research, and nationally representative surveys of over 2000 people across New Zealand and Australia. The findings indicate that adults who regularly engage online feel two to three times more connected to community groups, sports teams, and religious organizations than those who do not.

Colleen Ryan, Partner at TRA, highlighted the study’s surprising insights: “Connection is a feeling – a shared feeling. We tend to think of people connecting by hanging out together in physical spaces. It was surprising to find that posting online increases people’s sense of connection across everything, virtual and real.”

The study identifies top factors that enhance people’s connection to brands, including loyalty schemes (46%), supporting causes they care about (39%), and partnerships with groups or interests they resonate with (27%). Among younger demographics, partnerships with other favored companies are particularly influential. Interestingly, personalized marketing, which many brands are shifting towards, was mentioned by only 2% of Australians and 5% of New Zealanders as a significant factor in feeling connected to brands.

Ryan emphasized the importance of shared interests over demographic targeting: “It’s not demographics, it’s not life stage, it’s not even platforms that connect us. It’s interests. Instead of trying to speak to everyone through common denominators or demographics, brands need to get in the crosshairs of their audience’s interesting interests. By using this approach brands will forge connections with customers on their terms – and they can do it at a scale that drives real growth.”

Also Read: Gabby’s Dollhouse Takes the Stage: Global Live Tour Set for 2025

TRA’s innovative “echo-system map” methodology plays a crucial role in understanding these connections. By mapping out individual shared interests and the underlying reasons, brands can identify unique overlap points where audience tastes, interests, and values converge, often in unexpected ways.

Ryan elaborated, “To create the map, we ask a person about their range of interests and influences, their heroes and villains, and the why behind these to collect rich data. The result is an interactive diagram of connections and a world of possibility for marketers and their brands that can be used to gain inspiration on how to make emotional connections with customers.”

Ultimately, the study underscores the evolution of human connection in the digital age. By aligning with shared interests and values, brands have a unique opportunity to bridge the gap between mass and personalized marketing, fostering deeper, more meaningful relationships with their audiences.

For more detailed guidance on applying the learnings from this study, download the full report at theresearchagency.com/connection.

The post New Study Unveils How Online Posting Deepens Real-World Connections appeared first on Marketing In Asia.

Company’s Consolidated Net Profit/Q4FY24       : 25%

Gurugram, India, 16^th May, 2024: India’s leading integrated supply chain and logistics solutions provider, Transport Corporation of India Ltd., announced its financial results today for the financial year ending 31^st March, 2024.

Consolidated

Standalone

FY’24 Results Comments

Commenting on the Q4 results of FY24, Mr. Vineet Agarwal, Managing Director of Transport Corporation of India Limited, stated, TCI has delivered a stellar performance, spurred by growth in key sectors such as automobiles, engineering, temperature-sensitive products, alongside promising developments in new-age verticals.

The new financial year has started with a strong pipeline for most of our services, including 3PL, warehousing, inbound-outbound logistics, cross-border, rail and coastal multimodal solutions. This underscores our clients’ choice of TCI as their preferred logistics partner.

We continue to build solutions in the area of sustainability, by adopting EV & alternate fuels like LNG. Additionally, TCI-IIMB Supply Chain Sustainability Lab celebrated its first-year anniversary, reinforcing the team’s dedication to advancing ESG practices for the betterment of the industry.

The company’s commitment to innovation and excellence is reflected in its digital initiatives aimed at providing customized solutions, including WhatsApp for business, control tower, integration with ULIP, ONDC, etc. We have recently launched our new website for better interactivity with all our customers & other stakeholders.

Looking ahead in the post-election period, we anticipate strong improvement in our performance.

Also Read: Gen Z Friendships and Brand Loyalty: Insights from Masahide Yoshida, Researcher at Dentsu Youth Research Unit

About Group TCI: Group TCI, with revenues of over Rs. 7000 Cr is India’s leading integrated supply chain and logistics solutions provider. TCI group with expertise developed over 6 decades has an extensive network of company owned offices, 15+ Mn. sq. ft. of warehousing space and a strong team of trained employees. With its customer-centric approach, world class resources, state-of-the-art technology and professional management, the group follows strong corporate governance and is committed to value creation for its stakeholders and social responsibilities. TCI was the first to launch several solutions in the logistics field. Its product offering includes:

TCI Freight: India’s leading surface transport entity. This division is fully equipped to provide total transport solutions for cargo of any dimension or product segment. It transports cargo on FTL (Full truck load)/ LTL (Less than truck load)/ Small packages and consignments/ Over Dimensional cargo.

TCI Seaways: TCI Seaways is well equipped with six ships in its fleet and caters to the coastal cargo requirements for transporting containers and bulk cargo. Being the pioneers in multimodal coastal shipping and container cargo movement and transportation services, TCI Seaways connects India with its western, eastern, and southern ports.

TCI Supply Chain Solutions: TCI SCS is a single window enabler of integrated supply chain solutions right from conceptualization and designing the logistics network to actual implementation. The core service offerings are Supply Chain Consultancy, Inbound Logistics, Warehousing / Distribution Centre Management & Outbound Logistics.

TCI Cold Chain Solutions Ltd.: Integrated cold chain service provider to meet the needs of temperature-controlled warehousing and distribution services. The facility caters to the needs of various industries such as agriculture products, processed foods, life sciences, healthcare, specialty chemicals, among others.

TCI CONCOR Multimodal Solutions Pvt. Ltd.: An end-to-end multimodal logistics solutions provider, it is a joint venture between TCI and Concor. This segment synergises the strengths, infrastructure and capabilities of TCI Group with rail infrastructure of Concor. It establishes a cost-effective integrated rail-road service.

Transystem: Transystem Logistics International Pvt Ltd., (TLI) a JV between TCI and Mitsui & Co., carved its niche by offering high quality integrated logistics solutions to Japanese Automotive Manufacturers  and Suppliers in India. TLI offers a wide range of services like IBL for Production Parts (Just In Time basis) OBL, Warehousing, Spare Parts delivery (After Sales Service), CKD container transportation etc.

TCI Express Ltd: A leading express distribution specialist that offers a single window door-to-door & time definite solution for customers’ express requirements.

TCI Developers Ltd: It undertakes development of large modern Warehouses, Logistics Parks etc.

TCI Foundation: TCI Foundation, the social arm of Transport Corporation of India Limited (TCI), endeavours to support & assist lesser privileged communities in India by facilitating Health Services, Education, Community and Sports Development. TCI Foundation is associated with Government of India, State Governments, International Organizations, Public Sector Undertakings and Corporates of repute to deliver the quality controlled CSR activities in India.

The post Transport Corporation of India Ltd. announces Results for the Q4& FY ending 31st March, 2024 appeared first on Marketing In Asia.

Dani further emphasizes the transformative power of Adrián’s arrival, not just for the agency, but for the industry as a whole. “I have no doubt Adrián’s energy, talent, and modern way of building brands will have a huge impact on our work, clients, culture and agency. I’m ecstatic he’s coming home to join the Clems family.”

Also read: Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3

Adrián, a Mexican City native raised in Toowoomba, Queensland, embodies the power of diversity. “When I left Sydney for the UK 20 years ago, I never dreamt an agency leadership team could be made up of three immigrant kids. Now, here we are,” Dani adds.

Adrián himself is brimming with excitement to bring his global perspective, honed at the crossroads of brand, entertainment, and culture, to Clemenger BBDO. “Clems is iconic both at home and abroad for a reason. I’m extremely excited to be part of its next chapter alongside a truly world-class team that’s famous for making famous work,” says Adrián, Clemenger BBDO’s new CCO.

Get ready for a new wave of creative brilliance as Adrián takes the reins on May 20th, 2024. Buckle up, Clemenger BBDO is poised to take the world by storm.

The post Clemenger BBDO Levels Up: Adrián Flores Takes the Helm as Chief Creative Officer appeared first on Marketing In Asia.

ET reported that Tata Electronics is sending packaged chips to multiple partners in Japan, the US, and Europe. The company has been actively packaging chips at the facility and is currently shipping them to overseas customers. Moreover, Tata Electronics has forged partnerships with multiple entities and is in the process of expanding its customer network. Some of these products are still undergoing pilot testing.

In addition to packaging, the company is also nearing the completion of the design phase for semiconductor chips in various sizes, including 28nm, 40nm, 55nm, and 65nm, as well as some other higher nodes. This advancement suggests that they are in the final stages before sending these designs for manufacturing, a phase commonly referred to as “tape-out” in the semiconductor industry.

Prior to achieving a successful tape-out, there are multiple rounds of development. Therefore, some of these products will be in advanced stages of research and development, and they will be dispatched to specific customers to gather feedback for testing and further improvement. Commercial production is slated to commence in 2027.

Tata currently stands at the forefront of semiconductor manufacturing in India. Earlier this year, the Union Cabinet approved the establishment of the country’s first semiconductor fab, to be set up by the Tata Group in collaboration with Taiwan’s Powerchip Semiconductor Manufacturing Corp (PSMC).

During that time, IT Minister Ashwini Vaishnaw stated that Tata Electronics Pvt Ltd’s (TEPL’s) semiconductor fabrication plant would be located in Gujarat’s Dholera with a production capacity of 50,000 wafers per month.

Meanwhile, Tesla has entered into a strategic agreement with Tata Electronics to procure semiconductor chips for its global operations. The Indian government was reportedly evaluating proposals totaling $21 billion in investments as part of its initiative to bolster chip manufacturing within the country.

In 2021, the government launched the Semicon India program, allocating INR 76,000 crore to provide incentive support to companies engaged in silicon semiconductor fabs, display fabs, compound semiconductors/sensors fabs, and semiconductor packaging and design.

Subsequently, in 2022, the India Semiconductor Mission (ISM) was launched to cultivate a robust semiconductor and display ecosystem, with the aim of positioning India as a key global hub for electronics manufacturing and design.

India’s semiconductor industry is projected to reach a market value of $55 billion by 2026, fueled by the growing demand for smartphones, automobiles, and data storage. Semiconductor chips are expected to play an increasingly integrated role across various sectors of India’s economy, including aerospace, automotive, communication, IT, clean energy, defense, and others.

The post Tata Electronics Commences Export of Semiconductor Chip Samples to Partners in Japan, US, and Europe appeared first on Marketing In Asia.