CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

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The Affinidi Iota Framework shifts the paradigm by processing queries within a personal data vault. This ensures transparency and grants individuals complete control over what data is shared and with whom. Such an approach not only democratizes data access for developers but also preserves privacy through modern open standards, including W3C Verifiable Credentials, DIF Decentralized Identifiers, and OAuth 2.0.

In the traditional digital landscape, sensitive data is often shared without transparency, leading to potential misuse and breaches. According to a Twilio report, 60% of Asia-Pacific consumers demand clear communication on data use. A PwC study also highlights a trust gap, with only 30% of consumers trusting businesses. Affinidi’s Iota Framework disrupts this model by eliminating the need to collect and store non-essential data, thereby reducing risks and empowering individuals.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Empowering Developers and Enhancing Data Security

The Affinidi Iota Framework provides developers with user-friendly templates and robust tools, making it easy to set up privacy-preserving data-sharing processes. The Affinidi Trust Development Kit (TDK), an open-source SDK, enables developers to integrate identity management, verifiable credential handling, and login configurations into their applications seamlessly. Supporting languages like TypeScript and Python, the framework bridges Web 2 and Web 3 technologies, leveraging decentralized data for just-in-time acquisition.

Roopesh Shah, Co-Founder and CTO of Gro Club, India’s largest bicycle subscription model, shared his experience: “We began with Affinidi Login to simplify access to individual data through a one-click onboarding process. With the Affinidi Iota Framework, we are thrilled to advance beyond efficient customer onboarding, laying the groundwork for a future where every interaction is precisely tailored to individual preferences based on accurate and consented data.”

Built on Open Standards for Seamless Integration

At the heart of the Affinidi Iota Framework is the DIF Presentation Exchange (PEX) specification, which uses JSONPATH to enable powerful filtering capabilities for data exchange. This structured syntax simplifies data sharing and enhances interoperability across systems. Building on the OAuth 2.0 authorization framework, the OID4VP protocol provides a secure transport mechanism for Verifiable Presentations, ensuring data authenticity and reducing fraud risks.

Revolutionizing Data Exchange and Ownership

Affinidi is leading a global movement to return data ownership to individuals through its Holistic Identity concept. This approach addresses the fragmentation of digital identities across platforms, promoting a user-first philosophy with privacy by design.

Glenn Gore, CEO of Affinidi, stated, “In a new world where individuals can control their identity and data, we must redefine how information is shared. The Affinidi Iota Framework represents a major step forward in safeguarding privacy and consent by shifting information processing to the individual’s personal data vault.”

The beta version of the Affinidi Iota Framework is now accessible through the Affinidi Portal. Learn more about this revolutionary framework here.

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The Rise of AI and Cloud in Business Transformation

Today’s CIOs are navigating the dual challenges of leveraging AI and cloud as strategic drivers for business transformation. A report by Morgan Stanley reveals that 68% of CIOs expect generative AI and large language models (LLMs) to directly impact their investment priorities. Additionally, with the ongoing shift to the public cloud—currently hosting 36% of application workloads and projected to reach 53% by 2026—both areas have emerged as top IT expenditure priorities.

Muhi Majzoub, EVP and Chief Product Officer at OpenText, highlighted the transition from testing basic AI fundamentals in 2023 to scaling generative AI in 2024. He stated, “OpenText enables customers to confidently navigate their cloud, security, and AI journeys, establishing trust in data integrity as we enter a new era of integrated information growth and agility. Our key innovation in this release centers around helping our customers shift left and adopt DevSecOps with AI. OpenText Cloud is helping customers rethink software delivery with OpenText Aviator.”

Transformative Innovations in CE 24.3

OpenText’s latest AI-enabled innovations are designed to meet the growing demand for robust solutions that drive growth, emphasizing the company’s 30 years of expertise in information management. The Titanium X strategic product roadmap, set to be delivered by CE 25.2, continues to drive digital transformation with significant new offerings in CE 24.3 across Business AI, Business Cloud, and Business Technology.

Business AI

• OpenText DevOps Aviator: This tool accelerates application delivery by using testing bots to automatically generate codeless tests from manual tests, reducing risks and talent shortages. Its AI-guided smart assistant provides quick answers and summaries on features, tasks, tests, and user stories, streamlining development workflows for greater efficiency.
• OpenText Fortify Aviator: This solution automates the auditing and remediation of Static Application Security Testing (SAST) vulnerabilities, leveraging AI to identify and fix issues. It seamlessly integrates fix suggestions into the DevOps workflow, providing audits and explanations in user-friendly terms. For data scientists, it protects against prompt injection attacks, model compromise, and vulnerabilities in LLMs.

According to the OpenText State of Code Security report, 57% of organizations are already adopting DevSecOps practices, with 72% focusing on securing business-critical apps as digital threats evolve in the age of AI.

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Business Cloud

• OpenText Content Aviator: Now available on OpenText Core Content, OpenText Extended ECM, and OpenText Documentum, this tool enhances automation and speed in content management workflows. It empowers users to efficiently interact with content and extract knowledge in the cloud and on-premises, expanding its collaborative capabilities to include high-quality video content, enabling conversion, streaming, annotation, and clipping directly within the platform.

Business Technology

• OpenText Thrust Studio: Now on general release, this tool provides developers with a real-time digital assistant powered by generative AI. It offers on-demand support, quick access to relevant code samples, and API documentation within the Visual Studio environment, boosting application development and end-to-end productivity.
• OpenText Cloud for Government: Achieving “fully authorized” status by the Federal Risk and Authorization Management Program (FedRAMP®) in the United States, this solution enables federal agencies to automate workflows, manage content throughout its lifecycle, and gain a comprehensive view of their content, ensuring robust security controls and compliance measures.

Client Testimonials and Future Outlook

Hans Pezold, Senior Vice President of Information Technology and Managing Director at Uniper, praised the partnership with OpenText, stating, “Partnering with OpenText, with their expertise in information management, cloud, and AI, was a natural fit because it allowed us to reduce resource consumption and administrative effort – a huge win for us. Working with OpenText is just the beginning of our digital transformation journey, and their forward-thinking approach to developing innovative suites of capabilities – whether that is cloud or AI – will be integral in further optimizing our processes and driving innovation forward.”

Availability and Additional Resources

As part of the quarterly OpenText Cloud Editions releases, customers benefit from new AI capabilities every 90 days. For more information on availability or to join a beta program for future innovations, contact OpenText.

Additional Resources:

• For further insights into the latest release, visit our Chief Product Officer’s blog post.
• Learn more about OpenText’s AI strategy.

About OpenText

OpenText is the leading Information Management software and services company globally, helping organizations solve complex problems with a comprehensive suite of Business Clouds, Business AI, and Business Technology. For more information about OpenText (NASDAQ/TSX: OTEX), please visit www.opentext.com.

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A Picture is Worth a Thousand Words

The importance of authenticity in online dating cannot be overstated. According to a recent survey, 85% of singles believe that their dating app profiles are crucial in representing their true selves. However, 52% find it challenging to choose the right profile image, and 68% expressed interest in an AI feature to assist with photo selection.

This new feature is especially beneficial for men, as most single women prefer profiles with at least four images that genuinely reflect the individual’s personality. Men who include more than one face photo in their profiles see a 71% increase in their likelihood of matching with women. Photo Selector offers a digital companion that curates a diverse selection of photos from users’ camera rolls, optimized to help them find a match.

Focus on Real Connections

Singles aged 18-24 spend an average of 33 minutes selecting the right profile photo. Photo Selector alleviates this burden, allowing users to focus more on making genuine connections rather than spending excessive time on photo selection. This AI innovation promises to inject more spontaneity into the online dating experience.

The advent of smartphones and handheld cameras has introduced the paradox of choice amidst a plethora of options. AI technology is addressing this challenge, providing users with the tools they need to make quicker, more effective decisions.

“We’re proud to be the first dating app to roll out an AI tool that can make the profile-building experience significantly easier—an area we know is one of the hardest parts of dating,” said Faye Iosotaluno, CEO of Tinder. “As the category leader, we’re pushing ourselves to define the industry’s best use cases for meaningful consumer AI integrations. Our commitment to our users is clear and equally applies to our view of AI: at Tinder, we develop innovative technologies to create a safer space for people to make authentic connections.”

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Effortless Photo Selection

Using Photo Selector is simple. Users snap a selfie for facial recognition, grant access to their camera roll, and let Tinder’s AI technology curate a selection of images for review. Users then decide which pictures to add to their profiles. While Photo Selector simplifies the process of selecting profile photos, there are still effective ways to present oneself for a great first impression.

Capturing the Ideal Images

Tinder Resident Dating Expert Devyn Simone offers tips on choosing profile photos that truly reflect your personality:

1. Find Your Light: Opt for well-lit photos, with natural light being your best friend. Seek out shaded spots on sunny days and snap a few variations for a variety of options.
2. Avoid Confusion: Keep group photos to a minimum. People are here to meet you, not your entire friend group. Choose bright, fun solo photos.
3. Clean That Lens: Ensure your camera lens is clean to avoid blurry photos. A quick wipe with a microfiber cloth makes a significant difference.
4. Have Fun: Show off different sides of your personality with various photos: headshots, action shots, social shots, and candid shots.
5. Mix It Up: Regularly update your profile with new photos to keep it current and exciting.

Photo Selector will be available in the U.S. starting in July, with international markets to follow later this summer.

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Unlike conventional chatbots limited to handling specific queries, Einstein Service Agent is both intelligent and dynamic. Built on the robust Einstein 1 Platform, it leverages large language models (LLMs) to analyze the full context of customer messages, autonomously determining the necessary actions. By using generative AI, it crafts conversational responses that are grounded in a company’s trusted business data, including Salesforce CRM data, and tailored to align with the company’s brand voice and guidelines.

For service organizations, this innovation means a substantial reduction in tedious inquiries that hinder productivity, allowing human agents to focus on more complex tasks. Customers benefit from faster responses, eliminating the frustrating wait times associated with human agents.

Einstein Service Agent is available 24/7, communicating in natural language, responding across self-service portals and messaging channels, and performing tasks proactively. When complex issues arise, it seamlessly hands off to human agents, ensuring smooth transitions without requiring customers to repeat themselves.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Currently in pilot and expected to be generally available later this year, Einstein Service Agent offers quick setup with user-friendly interfaces, pre-built templates, and low-code actions and workflows.

“Salesforce is delivering a future where human and digital workers join forces to improve the customer experience,” said Service Cloud General Manager Kishan Chetan. “Einstein Service Agent, our first fully autonomous AI agent, will not just complete service jobs on its own; it will augment human workers and completely transform how service teams operate, making them far more efficient and productive. We are reimagining customer service for the AI era.”

Why It Matters:

Studies show that most companies use chatbots today, yet 81% of customers prefer waiting to speak to a live agent due to the inadequacies of current chatbots. Meanwhile, 61% of customers favor self-service for simple issues, highlighting the need for more intelligent, autonomous agents powered by generative AI.

Dive Deeper:

Human-like Reasoning and Responses: Einstein Service Agent engages in easy, human-like conversations with customers. Its reasoning engine interacts with LLMs to understand the full context of customer input, drawing logical inferences to determine appropriate actions. It then executes these actions and generates responses that adhere to a company’s brand voice and guidelines.

For example, if a customer contacts an online shoe store to return a recent purchase, Einstein Service Agent can autonomously process the return, leveraging Salesforce Data Cloud to access necessary customer and business data.

24/7 Swift Resolutions Driven by Trusted Data: Einstein Service Agent bases its responses on trusted business data, including Salesforce CRM data, and can integrate data from third-party systems to generate personalized responses.

For instance, if a telecommunications customer seeks a new cell phone, Einstein Service Agent provides personalized recommendations grounded in a wide range of data, emulating the assistance of a store associate.

Built-in Guardrails: The Einstein Trust Layer ensures security by masking personally identifiable information (PII) and defining parameters for the AI agent to follow.

Quick Setup: With out-of-the-box templates, Salesforce components, and a choice of LLMs, Einstein Service Agent can be activated in minutes. Companies can reuse existing Salesforce objects to equip the AI agent with necessary skills efficiently.

Cross-channel and Multimodal Innovation: Einstein Service Agent assists customers across various self-service portals and messaging channels, understanding text, images, video, and audio.

For example, in a manufacturing scenario, if troubleshooting steps fail, customers can upload pictures for Einstein Service Agent to analyze and decide on further actions, such as sending replacement units.

Seamless Handoffs to Human Agents: When inquiries exceed its scope, Einstein Service Agent seamlessly transfers conversations to human agents, who can continue without requiring customers to repeat information.

For example, in a life insurance context, if sensitive language related to “loss” or “death” is detected, Einstein Service Agent escalates to a human agent for personal care.

Customer Quote: “Einstein Service Agent’s speed and accuracy in handling customer inquiries is promising. It understands and responds like a human, adhering to our diverse, country-specific guidelines. I can see it becoming an integral part of our service team, freeing our human agents to tackle higher value issues.” – George Pokorny, SVP of Global Customer Success, OpenTable

Learn More:

• Watch “The Rise of AI Agents: What Service Leaders Need to Know” LinkedIn Live on July 18 at 11am PT.
• Explore how Service Cloud Einstein boosts productivity and reduces costs in this Valoir Report.

Learn more about AI Service Cloud.

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CAPCOM’s Grand Return

CAPCOM, a global leader in video game development and publishing, is back at gamescom asia, kickstarting the B2C entertainment area with a spectacular showcase. Attendees will get a chance to experience hands-on demos of CAPCOM’s upcoming games and witness the thrilling CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE. This official Street Fighter 6 tournament is set to deliver an electrifying experience for fans and industry professionals alike.

Industry Insights from Shawn Layden

Headlining the business conference is Shawn Layden, former CEO of Sony Interactive Entertainment America (SIEA). Layden, an industry expert who played a pivotal role in shaping the iconic PlayStation brand, will share his insights and predictions about the gaming industry in a fireside chat. His presence underscores the event’s importance as a hub for gaming industry knowledge and networking.

Entertainment Area Highlights

The entertainment area promises a weekend packed with excitement from October 18-20. Fans can look forward to live stage entertainment, meet-and-greet sessions with their favorite gaming personalities, and immersive experiences in various featured areas, including esports, cosplay, board games, and retro games.

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, is among the first to join the entertainment stage program. Additionally, J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR2024, will perform, adding to the star-studded lineup.

Growing Significance of Southeast Asia in Gaming

Daria La Valle, Project Director at Koelnmesse, organizer of gamescom asia, expressed excitement about the event’s growth: “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

Gamescom Asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, further solidifying its position as the premier hub for Asian gaming. With participation from global companies and country pavilions from Singapore, Thailand, and Spain, the event showcases the diverse and dynamic gaming culture in the region.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Business Area Conference

The business area conference, held on October 17-18, will feature over 80 industry experts presenting the latest gaming trends, game design principles, and marketing strategies. Confirmed speakers include Shandhi Sayogo from Agate International, Luna Javier from Altitude Games, Amir Ghareaghadje from CD Projekt Red, and many more.

The event also marks the return of the gamescom asia pitch competition, spotlighting top gaming industry talent competing for titles such as Most Anticipated Game, Best Pitch, and Best Game Design.

Don’t Miss Out

Gamescom Asia 2024 promises to be an unmissable event for gaming enthusiasts, industry professionals, and anyone passionate about the future of gaming. For more information and updates, visit www.gamescom.asia

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As businesses navigate the complexities of hybrid work, the adoption of AI, and the proliferation of data and devices, security remains a top priority. Lenovo’s third annual global survey of Chief Information Officers (CIOs) revealed that 51% of CIOs consider cybersecurity a critical IT priority, with 65% finding data privacy and security challenging to address.

“Lenovo Cyber Resiliency as a Service helps give business leaders assurance of their entire estate via single-pane-of-glass visibility,” said Marc Wheelhouse, Chief Security Officer, Lenovo Solutions and Services Group. “Powerful integrated tool sets, AI, and automation provide efficacy in reviewing all logs, addressing all alerts, and helping to eliminate blind spots empowering users to identify, isolate, and contain threats. Lenovo CRaaS simplifies security procurement by offering a comprehensive solution that brings the full power of the Microsoft security stack and is fully managed by Lenovo.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

By adopting a cyber resiliency managed service, businesses can significantly improve productivity and efficiency. Offloading labor-intensive security tasks allows IT staff to focus on strategic initiatives, reducing overhead costs. Traditionally, businesses have had to piece together various security tools to build a cohesive architecture. Lenovo’s CRaaS offers a streamlined, all-inclusive solution.

“Lenovo’s customers want broad protection and visibility across their organizations, a zero-trust approach, and automated security and compliance, all while streamlining their vendor relationships and effectively managing technology costs. Lenovo Cyber Resiliency as a Service is our comprehensive solution to help organizations effectively contend with sophisticated and frequent cyberattacks while also tackling other cybersecurity challenges like regulatory compliance and budget constraints,” Wheelhouse added.

Lenovo CRaaS not only provides end-to-end cybersecurity protection but also includes fully integrated cybersecurity technology managed by Lenovo’s industry experts. It complements Lenovo’s Security by Design practice, which safeguards devices throughout the product development lifecycle, and Lenovo ThinkShield, delivering advanced security features across Lenovo’s hardware, software, and services portfolio.

For more information on Lenovo’s suite of CRaaS security services, visit Lenovo’s official website or contact Nicole Lim, Lenovo Malaysia’s Marketing Team Representative, at hlim4@lenovo.com to schedule a consultation.

About Lenovo

Lenovo, a global technology powerhouse with a revenue of US$57 billion, ranks #217 on the Fortune Global 500. Serving millions daily across 180 markets, Lenovo is committed to delivering “Smarter Technology for All.” As the world’s largest PC company, Lenovo offers a comprehensive portfolio of AI-enabled devices, infrastructure, software, solutions, and services. Listed on the Hong Kong Stock Exchange (HKSE: 992) (ADR: LNVGY), Lenovo continues to drive innovation for a more equitable, trustworthy, and smarter future. Visit Lenovo and read the latest news via their StoryHub.

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Streamer Achievement Program

Twitch is celebrating the monumental milestones of its streamers with the introduction of the Streamer Achievement Program. Recognizing the hard work, creativity, and dedication required to build a thriving community, Twitch will be awarding statues to streamers who reach significant milestones in their careers. The three tiers are:

• 5 million hours watched
• 50 million hours watched
• 250 million hours watched

Creator Clubs

Introducing Creator Clubs, a new initiative designed to help streamers find communities around shared interests. Unlike Unity Guilds, which are based on shared identities, Clubs focus on the creator’s passions. The first two clubs, DJs and IRL, will launch with exclusive access to dedicated Discord servers, club events, and monthly Twitch-hosted workshops. Affiliates and Partners who stream actively in these categories can apply to join at the end of July.

Mobile App Redesign

In response to the growing number of viewers who start watching Twitch on mobile, a redesigned mobile app is in the works. The updated app aims to make it easier for new viewers to find content and for existing viewers to enjoy shorter, more frequent visits. Twitch has been iterating on feedback from a small group of users since May and promises further improvements soon.

Stories on Twitch

Streamers can now connect with their community even when offline, thanks to Stories on Twitch. Partners can upload up to 60 seconds of video, with Affiliates gaining access later this summer. This feature will soon be available on the web, enhancing cross-platform engagement.

Also Read: Optimal Attention: How Playground xyz’s Latest Study is Revolutionizing Brand Outcomes

Enhanced Clips Creation

Creating Clips is now easier with a streamlined process that automatically generates both portrait and landscape versions. This enhancement allows streamers to edit, title, save, and feature Clips effortlessly. Additionally, viewers will soon be able to export Clips directly to third-party social sites, providing new ways to support their favorite streamers.

Stream Together Collaboration

Twitch is launching a new feature within Stream Together that simplifies collaboration. Streamers can easily drop in on others who are live without prior planning, making it easier to collaborate and grow their audience. This spontaneous interaction feature will foster a more connected and dynamic streaming community.

Power-ups

To offer viewers more ways to support their favorite streamers, Twitch introduced Power-ups, allowing special effects with Bits. Upcoming features include seasonal message effects, text-to-speech capabilities, and sound alerts. Twitch is also exploring third-party developer integrations to expand these capabilities.

DJ Program

In an industry-first, Twitch announced its DJ Program, allowing DJs to stream the majority of popular music legally. The enrollment program opens on August 1st, with the DJ Category going live on August 8th. This new initiative will be celebrated with promotions of DJ content on Twitch.

Enhanced Broadcasting

The Enhanced Broadcasting beta, now available to all streamers using the latest OBS Studio version, offers advanced features like client-side encoding and automatic configuration. This innovation supports vertical live video, advanced codecs such as HEVC and AV1, and high-definition streaming up to 4K.

TwitchCon Rotterdam’s announcements underscore Twitch’s commitment to empowering its creators with innovative tools and community-building initiatives. Stay tuned for more updates as these exciting features roll out.

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CriticGPT will be integrated into OpenAI’s Reinforcement Learning from Human Feedback (RLHF) labeling pipeline to equip AI trainers with better tools for evaluating complex AI outputs.

The GPT-4 models powering ChatGPT are designed to be helpful and interactive through RLHF. This process involves AI trainers comparing different responses and rating their quality. As ChatGPT’s reasoning improves, its mistakes become subtler, making it harder for trainers to identify inaccuracies. This highlights a key limitation of RLHF: advanced models can become so knowledgeable that human trainers struggle to provide meaningful feedback.

CriticGPT has been trained to write critiques that highlight inaccuracies in ChatGPT’s answers. Although its suggestions are not always perfect, they significantly help trainers identify more issues than when working without AI assistance. In experiments, teams using CriticGPT produced more comprehensive critiques and identified fewer false positives compared to those working alone. A second trainer preferred the critiques from the Human+CriticGPT team over those from an unassisted reviewer more than 60% of the time.

CriticGPT was trained using a method similar to ChatGPT but focused on identifying mistakes. AI trainers inserted errors into ChatGPT’s code and provided example feedback. These trainers then compared multiple critiques of the modified code to evaluate CriticGPT’s performance. CriticGPT’s critiques were preferred in 63% of cases involving naturally occurring bugs, partly because it produced fewer unhelpful complaints and fewer hallucinated problems.

Despite its success, CriticGPT has limitations. It was trained on short ChatGPT answers and needs further development to handle longer, more complex tasks. Additionally, while models still hallucinate and trainers occasionally make labeling mistakes, the focus on single-point errors needs to expand to address errors spread across multiple parts of an answer.

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As social media becomes an integral part of daily life, users spend an average of two hours online daily. Trends and challenges now spread rapidly, and the first half of 2024 has already shed light on key drivers and insights shaping social media’s trajectory. Let’s delve into some of these influential trends.

The AI Evolution in Influencer Marketing

Artificial Intelligence (AI) is revolutionizing the social media landscape, particularly in influencer marketing. Approximately 80% of marketers report that AI-based tools have enhanced efficiency by saving time in content creation, caption generation, idea curation, and backend tasks like post-scheduling and data analysis. Brands leveraging AI for customer insights and personalized engagement find that influencers must adapt to these technological advancements, utilizing AI tools to optimize their workflows.

Cross-Platform Consistency and Creator Specialization

To maximize reach and engagement, brands now prioritize following their favorite creators across multiple platforms. Influencers must establish a cohesive and compelling presence across various social media channels. Beyond being online personas, influencers are now specialized professionals carving out distinct niches. By promoting authenticity, credibility, and professionalism, influencers can elevate their personal brands and attract lucrative opportunities.

Influencers as Key Players

Influencers have become vital to affiliate programs, driving sales and building brand loyalty through their influence. Brands are shifting from one-off projects to long-term partnerships, allowing influencers to create content that resonates with their audiences and drives conversions. These ongoing collaborations foster deeper connections with followers, delivering consistent, genuine content that strengthens brand loyalty. Performance-based deals are also gaining traction as brands seek measurable results and influencers align with them to achieve tangible outcomes.

Centering Diversity and Representation

In a world full of diverse voices, social media must reflect this diversity. Brands and influencers should embrace inclusivity, ensuring all voices are genuinely represented. This approach goes beyond ticking boxes; it’s about real storytelling that includes different races, ethnicities, genders, sexual orientations, ages, and abilities. Championing diversity builds trust and loyalty, taps into new markets, and aligns with global ethical practices, ultimately boosting business success.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

TikTok and the Rise of Short-Form Video

Short-form video content has become the preferred format for digital consumption, with 96% of consumers favoring it for its brevity and visual appeal. As the world accelerates, people have less time to engage with lengthy content. For influencers, this means mastering the art of crafting compelling narratives within brief time constraints to retain audience attention. Despite the challenge, short-form video offers higher engagement rates and competitive advantage in the fast-paced digital world.

As influencers navigate the dynamic social media landscape of 2024, they encounter a blend of opportunities and challenges. By embracing emerging trends, fostering authentic connections, and delivering value-driven content, influencers can confidently position themselves as trailblazers in the digital realm.

About Tinker Society

Tinker Society is a premier social media management company specializing in strategy, content creation, and training services for clients in Malaysia and beyond. As a leading digital marketing creator and executor, Tinker Society helps brands effectively reach their target audiences. The company also provides a versatile platform for influencers and brands to produce content that reflects their identity and message.

The post Social Media Sensations: Top Trends Influencing the 2nd Half of 2024 appeared first on Marketing In Asia.

As organizations increasingly leverage cloud technologies for innovation and efficiency, they face mounting challenges in securing sensitive data against a variety of cyber risks. These include:

• The growing number of users uploading instances of cloud applications.
• Emerging and evolving threat techniques such as the misuse of certain applications for accessing critical data, back doors, financial gain, credential compromises, and insider threats.
• Data exposure risks from the insecure use of both managed and unmanaged AI-based productivity tools.

Netskope and Google Workspace empower organizations to harness the benefits of modern collaboration and productivity tools while ensuring robust security. Netskope provides advanced data loss prevention (DLP) techniques, offering real-time visibility and control over users, data, and corporate versus personal cloud instances. Additionally, Netskope’s comprehensive threat protection through both API and inline controls detects threats within Google applications and monitors data movement and threat propagation between Google Workspace apps and third-party ecosystem applications.

“Netskope is proud to expand its partnership with Google Workspace by joining the Workspace Security Alliance. There are already thousands of customers using Netskope to safeguard their Google Workspace applications, and this new partnership further enhances the secure usage capabilities for application-specific data protection policies,” said Andy Horwitz, VP, Global Partner Ecosystems, Netskope. “Together, Netskope and Google Workspace can help customers modernize their productivity stack. We look forward to helping customers safely optimize their employees’ daily productivity.”

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The partnership between Netskope and Google Workspace enables organizations to embrace collaboration and productivity while protecting critical data. Joint customers can now more effectively:

• Support best practice use of Gemini for Google Workspace: Utilize real-time user coaching to enforce best practices in application usage, gaining visibility into data movement to minimize sensitive information sharing while achieving data compliance objectives.
• Protect sensitive data: Detect and manage access to sensitive data within Google Workspace applications, enforcing policies to prevent unauthorized data movement across platforms, including third-party services like Microsoft OneDrive, Box, and Dropbox.
• Stop insider threats like data exfiltration: Prevent the download of sensitive data from Google Workspace business instances and subsequent upload to personal instances, a leading cause of data loss. Additionally, apply this control to unmanaged devices, allowing access to specific cloud apps for collaboration while restricting sensitive data downloads.
• Detect and stop elusive threats and malware: Guard against malware and phishing attacks delivered from the cloud with Netskope’s multi-layered advanced threat protection (ATP), enhancing security within Google Workspace and across cloud applications.
• Maintain compliance in Google Workspace: Ensure adherence to regulations and compliance needs by enforcing security policies within Google Workspace.

“By partnering with Netskope, a leading SASE vendor, customers can confidently expand their Google Workspace adoption leveraging their existing IT infrastructure investments,” said Nikhil Sinha, Group Product Manager, Google Workspace. “Netskope instance awareness enables fine-grained data governance policy differences to both corporate and personal Google Workspace accounts. We are excited to partner with Netskope to provide these advanced security capabilities to our customers.”

Customers and partners can now purchase specific SASE protection packages for Google Workspace, including Gemini for Workspace. The entire Netskope SASE platform is available today on Google Marketplace. For more information about Netskope and Google Workspace, please visit here.

About Netskope

Netskope, a global leader in SASE, helps organizations apply zero trust principles and AI/ML innovations to protect data and defend against cyber threats. The Netskope One platform and its patented Zero Trust Engine provide optimized access and real-time security for people, devices, and data anywhere. Thousands of customers trust Netskope and its powerful NewEdge network to reduce risk and gain unrivaled visibility into cloud, web, and private application activity—ensuring security and performance without compromise. Learn more at netskope.com.

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LinkedIn is set to demonstrate its extensive tools and insights that empower B2B marketers to effectively reach and engage buyer groups, fostering “collective confidence” among decision-makers. This unique engagement is facilitated by LinkedIn’s robust professional community of one billion members and 68 million companies.

A highlight of LinkedIn’s presence at Cannes is the collaboration between LinkedIn’s The B2B Institute and Bain & Company. Together, they will unveil new research on the mainstage, exploring what drives $18 trillion in global B2B purchases. This research, titled “Buyer Group Marketing,” delves into the emotional drivers behind B2B purchasing decisions, emphasizing that brand familiarity among the entire buyer group is paramount.

According to the study, B2B buying cycles are long and emotion-driven, typically involving six to ten stakeholders. Remarkably, 81% of the 500+ senior B2B buyers surveyed stated that the product they eventually purchased was known by everyone in the buying group from the onset. Conversely, only 4% said a purchase was made when the product was known by just a few decision-makers.

Minjae Ormes, VP of Marketing at LinkedIn, commented, “This year at Cannes Lions, LinkedIn will offer a glimpse into the future of B2B and show how far we’ve come as a category. We’re excited to unveil new research that will help marketers make better and more strategic decisions by unlocking the black box of B2B buying.”

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Throughout the week, LinkedIn will also launch new insights and creative activations aimed at inspiring B2B marketers. These activities are designed to spark conversations on driving growth, fostering creativity, confidently measuring outcomes, and leveraging AI to build the marketing organization of tomorrow.

Jamie Cleghorn, Senior Partner at Bain & Company, added, “B2B markets are a multi-trillion-dollar frontier of high-value opportunity that’s yet to be fully exploited. B2B buying is much more complex than many sales and marketing organizations have appreciated. We’re hugely excited that Bain’s research with LinkedIn cracks the code of how marketers can tap this potential.”

Cleghorn continued, “Unlocking these markets means understanding and enabling ‘dark populations’ of hidden buyers, who hold massive decision-making influence for B2B, to agree to purchases. While technical experts that B2B companies have focused their marketing on are motivated by the ‘fear of missing out,’ we show how understanding the under-targeted hidden group’s ‘fear of messing up’ (FOMU) unlocks marketing strategy for B2B in a fundamental way.”

LinkedIn’s innovative programming at Cannes includes:

• Unlocking B2B Opportunities: Why FOMU is Greater than FOMO (June 17 @ 12:30 pm CEST, Rotonde stage): LinkedIn’s VP of Marketing, Minjae Ormes, and Bain & Company’s Senior Partner, Jamie Cleghorn, will present new insights on what drives $18 trillion in global B2B purchases, spotlighting the emotional drivers of B2B buying and the importance of brand familiarity.
• 2024 B2B Marketing Benchmark Launch (June 17 @ 4:45 pm CEST, live stream panel discussion – “Creativity Is Not Enough: What’s Critical for Modern B2B Marketing Success?”): LinkedIn will release the second annual edition of the “2024 B2B Marketing Benchmark,” featuring insights from over 2,000 B2B marketing leaders worldwide.
• World Premiere of “Everybody’s Business” (June 17 @ 5:30 pm CEST, Carlton Cannes rooftop): LinkedIn will host the premiere of a new documentary exploring the evolution and rise of B2B marketing, created in partnership with two-time Oscar-winning director Ben Proudfoot and Breakwater Studios Ltd.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

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Mark Zagorski, CEO at DoubleVerify, expressed enthusiasm about the collaboration, stating, “We’re thrilled to bring DV’s brand safety and suitability measurement to Pinterest, ensuring campaigns meet top media quality standards while maximizing advertiser performance. DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in their digital investments.”

With this release, Pinterest advertisers will benefit from:

• Brand Reputation Insights: DV’s measurement system ensures that digital advertising aligns with non-objectionable and suitable content, safeguarding reputation and preserving brand equity across Pinterest in-feed placements.
• Comprehensive Coverage: DV offers holistic media quality measurement across both display and video ad placements on Pinterest.
• Trusted Measurement: Brands can rely on the industry’s leading, independent, third-party verification provider to authenticate their Pinterest campaigns.

The DV Universal Content Intelligence engine powers this solution, utilizing advanced AI technology to analyze video, image, audio, speech, text, and link elements, providing advertisers with precise classifications and comprehensive protection at scale.

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Bill Watkins, Chief Revenue Officer at Pinterest, highlighted the significance of this partnership, saying, “Pinterest is committed to using our platform to create a more positive experience online, and we strive to be brand safe by default with leading content policies. Through our expanded partnership with DoubleVerify, we are confident that advertisers will have the necessary tools to reach relevant, engaged audiences and help ensure that adjacent content aligns with brand values.”

Since April 2020, when DV introduced viewability and invalid traffic measurement on Pinterest, this expanded capability allows advertisers to leverage DV’s brand safety and suitability measurement globally across all supported languages. Brands can access their measurement data and insights through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling them to monitor and optimize the performance of their Pinterest ad campaigns.

About DoubleVerify

DoubleVerify (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

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Establishment of the Singapore Chapter

The Singapore Chapter, spearheaded by Mastercard (Chair) and Amazon (Vice-Chair), includes prominent members such as TikTok, Feedzai, Google, Grab, HSBC, Mediacorp, Meta, NTU, NUS, OCBC, Rajah & Tann Technologies, Standard Chartered, ST Engineering, and Trend Micro. This collective effort is essential for addressing the escalating issue of online scams through shared expertise and best practices.

Rajat Maheshwari, Chairman of GASA Singapore Chapter and Vice President of Cyber & Intelligence at Mastercard, stated, “Cybercrime continues to grow aggressively around the world, and a unified approach is key to fighting scams and protecting consumers. The formation of the first Asia chapter of GASA in Singapore not only demonstrates the industry’s willingness to collaborate against cyber fraud, but also showcases Singapore’s success in fostering public-private cooperation to advance national initiatives. Mastercard is honoured to serve as the inaugural Chair of GASA Singapore Chapter, a commitment that underscores the company’s unwavering focus on strengthening the collective resilience against frauds and scams, and safeguarding trust in the digital ecosystem for everyone’s benefit.”

Rising Threat of Online Scams

The urgency of GASA’s mission is underscored by the 2023 Asia Scam Report, which reveals that over 60% of Asians face at least one scam weekly. In Singapore, scam cases surged by 46.8% from 31,728 in 2022 to 46,563 in 2023, according to the Singapore Police Force. These alarming statistics highlight the need for continuous consumer education through public awareness campaigns to help people, especially vulnerable groups, recognize and avoid scams.

Tan Kiat How, Senior Minister of State for Communications and Information, who serves as GASA Singapore’s patron, remarked, “Tackling scams requires a Whole-of-Society approach and the involvement of industry stakeholders is crucial. Through a deeper public-private collaboration, we can improve the sharing of information on trends and emerging scam techniques, and test out new ideas that can better safeguard consumers. In this respect, we welcome the establishment of the Singapore Chapter of GASA and look forward to this partnership and what we can achieve together.”

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Upcoming Initiatives

GASA Singapore has outlined several initiatives, including the Global Anti-Scam Summit Asia later this year, and various national consumer protection activities such as education and awareness outreach, and fraud research. The chapter is also preparing for the 2nd Anti-Scam Asia Summit in October 2024, which will gather regional stakeholders to discuss the latest trends in digital scams and develop strategies to combat them.

Jorij Abraham, Managing Director of GASA, emphasized the importance of global collaboration, saying, “It’s essential that we continue to grow our network globally through new chapters and partnerships. This allows us to share insights, foster solutions, and ultimately, build a more resilient ecosystem against scams. I encourage organisations worldwide to join us in this vital mission. Together, we can make a substantial impact in protecting consumers everywhere.”

About GASA

GASA’s mission is to protect consumers worldwide from scams by raising awareness, providing practical tools, facilitating knowledge sharing, organizing research, and offering training and education. Interested organizations can join the GASA Singapore Chapter by visiting GASA Singapore Chapter.

For more information on the flagship GASA Summit in Brussels on 24-25 June 2024, please visit GASA Global Anti-Scam Summit Europe 2024.

About Amazon

Amazon is driven by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. It aims to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Learn more about Amazon at About Amazon Singapore.

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The burgeoning demand for personalized photo products and merchandise is propelling the global photo printing and merchandise market towards a robust annual growth of 3.2% from 2023 to 2032, reaching USD 28.2 billion. Central to this growth is the industry’s need for high-quality photograph reproduction, a demand that the SC-P5330 is uniquely positioned to meet.

Unmatched Professional-Grade Photographic Reproduction

At the heart of the SC-P5330 lies Epson’s Micro Piezo® printhead, designed to ensure consistent, high-quality printing results. Boasting 1,800 print nozzles, this printhead offers ultra-precise control over dot size, shape, and placement, enabling intricate details and rapid coverage in a single print.

Dedicated Black Ink Channels for Enhanced Efficiency

The SC-P5330 features dedicated Photo Black and Matte Black ink channels, allowing for real-time automatic selection of the appropriate black ink based on the media type. This instantaneous ink switching significantly improves print speeds and optimizes ink consumption, resulting in heightened productivity.

Innovative Ink Technology

Epson’s UltraChrome PRO 10 ink, including a new violet ink, expands the color gamut and enhances blue reproduction. This is complemented by the printer’s Carbon Black and Black Enhance Overcoat print modes, which deliver higher black density and increased contrast with smooth gradations.

Comprehensive Software Support

The SC-P5330 supports a suite of Epson software solutions designed to streamline workflows. This includes the Epson Colour Calibration Utility for centralized color management, the Epson Print Layout Software for template layouts and ICC soft proofing, and the Epson Cloud Solution PORT for remote printer fleet management.

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Compact and Affordable

The compact and affordable Epson SC-P5330 builds upon the success of its predecessor, the acclaimed P5000. With its professional-grade photo quality and accessible price point, the P5330 is ideal for both professionals and hobbyists.

“The impressive Epson SC-P5330 Inkjet Printer is the result of the tireless effort of our innovation team. Its unparalleled print precision and color accuracy is an absolute game-changer that’s all set to disrupt the photography industry,” said Derek Tan, Head of Sales and Marketing, Epson Singapore. “We are spearheading innovations in our product offerings – be it software or hardware to empower more individuals and businesses as they seek high-quality, compact-sized printers. The launch of SC-P5330 marks a new chapter for Epson as we make strides in our innovation journey and unlock better print performance.”

The new Epson SureColor SC-P5330 Inkjet Printer is now available for sale in Singapore. For more information, visit Epson’s website or contact your nearest Epson Authorised Dealer.

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit corporate.epson/en/ for more information. 

About Epson Singapore 

Since 1982, Epson has developed a strong presence across major markets in Southeast Asia and South Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 manufacturing facilities and 6 Epson solution centres. Visit: http://www.epson.com.sg for more information.

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An Intelligent Chatbot Offering Personalized Support

Launched in early 2024, ZALORA’s new AI-powered chatbot is the result of a strategic partnership between ZALORA’s technology team and Forethought, a leading provider of customer-first AI experiences. This chatbot is designed to understand customer inquiries intuitively, providing accurate and relevant responses in a user-friendly format.

For simple queries, the chatbot leverages generative AI and a comprehensive, ever-growing FAQ knowledge base. For more complex issues, it uses advanced natural language processing to comprehend customer intent before delivering useful answers. Remarkably, the chatbot can seamlessly switch languages within a single conversation, making it versatile and user-friendly.

Unlike standard industry chatbots, ZALORA’s AI chatbot deeply integrates with core consumer services. Once customers sign into their ZALORA shopping profiles, the chatbot can access and offer personalized information linked to their accounts, including order status, deliveries, and returns. The intuitive UI displays purchases with item pictures, making it especially convenient for ZALORA VIP customers managing multiple orders.

Supporting Human Customer Service Capabilities

Beyond enhancing customer experience, the chatbot supports and augments the human customer service team. Traditionally, e-commerce platforms handle millions of inquiries annually, requiring extensive human resources. Since the chatbot’s launch, ZALORA has seen a 30% improvement in deflection rate, meaning more queries are resolved without human intervention. For complex inquiries, the chatbot summarizes conversations before handing them over to a human representative, ensuring continuity and saving customers from repeating details.

This approach not only delivers a seamless customer experience but also allows human representatives to focus on providing personalized service to ZVIP customers and addressing nuanced challenges requiring human touch and understanding.

Proven Results and Continuous Improvement

The chatbot has already proven its effectiveness, contributing to significant improvements in customer satisfaction. Markets like Singapore and Hong Kong have reported over 20% year-on-year improvements in Customer Satisfaction Score (CSAT) and a Net Promoter Score (NPS) exceeding 80%, among the highest in the e-commerce industry.

“As a fashion company at heart, we want to help our customers discover great products and brands that make them feel great and confident. ZALORA is known and loved for its industry-best customer service and we’re continuously exploring ways to improve that experience, especially in a more scalable and digital-first way. The innovation around Generative AI and Large Language Models (LLMs) has given us access to more capabilities and partnerships to deliver experiences to give our customers an elevated fashion shopping experience,” shared Liam Hutchinson, Director of Product, ZALORA Group.

ZALORA plans to further integrate the chatbot into core services and explore new use-cases, ensuring a constantly improving superior online shopping experience for customers.

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About ZALORA

ZALORA is Asia’s Online Fashion and Lifestyle Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA is part of the Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, multiple payment methods, and a loyalty subscription program ZVIP, offering unlimited free and fast delivery. ZALORA is the online shopping destination with endless fashion and lifestyle possibilities.

About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle destination in LATAM, SEA and ANZ. From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our three ecommerce platforms: Dafiti, ZALORA and THE ICONIC connect an assortment of international, local and own brands to 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. Our vision is to be the #1 fashion & lifestyle destination in LATAM, SEA and ANZ, and we are committed to doing this responsibly by being people and planet positive across everything we do. (ISIN: LU2010095458)

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LinkedIn’s ‘2024 B2B Marketing Benchmark’ – a study of 2,000+ B2B marketing leaders from across the globe, conducted ahead of the 2024 Cannes Lions International Festival of Creativity – finds that while 74% of B2B CMOs in APAC have found it challenging to focus on what matters most – reaching buyers – due to so many competing demands, the majority (91%) agree that relationship building is key to success. This is why building “collective confidence” amongst purchasing decision-makers will be crucial in the year ahead.

Brand building key to driving “collective confidence”

B2B buying cycles are long, emotion-driven and typically involve six to 10 stakeholders in the buying group, and require on average 17 meaningful interactions with a company before completing a purchase. With success in B2B not just down to one relationship or connection, building collective confidence among the buyer group – including decision-makers and brand advocates who influence a purchasing decision – is key.

To build these connections and stay top of mind, creativity is essential – nearly three-quarters (74%) of B2B marketing leaders in APAC have focused on developing bolder creative, and 62% agree that it is helping them improve brand engagement and drive conversions.

Marketers top the list of AI-literate professionals globally

Marketing professionals globally are leading the charge on AI adoption and building AI proficiency as they look to improve ROI. In APAC, 2 in 3 (67%) B2B marketing leaders are already using Generative AI applications in their marketing activities, and they say it has helped improve productivity (41%), accelerate content creation (37%), and create cost efficiencies (33%).

LinkedIn data finds there has been a 142x increase in LinkedIn members globally adding AI literacy skills to their profiles, with marketers topping this list. ‘Artificial Intelligence’ is the fastest-growing digital skill for CMOs globally, based on the skills CMOs have added to their LinkedIn profiles in the past year.

Matt Tindale, Head of Enterprise, APAC, LinkedIn Marketing Solutions said: “Cultivating meaningful relationships is key to influencing the buying behaviour of B2B decision-makers. This is especially true for APAC, where decisions involve lengthy consideration and are driven by emotion. To develop this “collective confidence” amongst those involved in B2B purchasing, brand building through bolder creative campaigns will drive success in the year ahead.

Under the pressure of budget cuts and the constant need to prove ROI over the past year, APAC B2B marketing leaders are turning to Generative AI and displaying renewed energy in boosting content creation and productivity to push brand building. In addition to improving memorability, this will enable them to uncover new audiences and boost campaign performance.”

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John Rudaizky, Global Chief Brand and Marketing Officer at EY said: “In a rapidly changing market, brand building, creativity and confidence are key to influencing buying groups. B2B marketing is no different from consumer, in the sense that engaging emotionally, with creativity are essential, with LinkedIn providing the perfect environment to talk directly to clients and talent alike.”

To help B2B marketers reach and engage all members of the buying group and build collective confidence,

LinkedIn is introducing:

The Wire Program: With video uploads on LinkedIn increasing 45% year-over-year, LinkedIn is testing the Wire Program . a new initiative that allows brands to promote in-stream video ads alongside trusted publisher content on LinkedIn. The Wire Program is being tested with a limited number of publishers, like Barron’s, Bloomberg, Business Insider, Forbes, LinkedIn News, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal, and Yahoo! Finance to help marketers reach buyers who are consuming more-and-more digital video. The Wire Program is available in all languages to global advertisers that want to set up content sponsorships with this select group of publishers. At launch, the Wire Program will not offer EU member targeting.

Expanded AI capabilities in Accelerate: LinkedIn is bringing new functionality into Accelerate – its AI campaign creation and optimization offering. Now in Accelerate, marketers can draft engaging creatives with Microsoft Designer and refine their targeting by allowing marketers to exclude companies and third-party lists. They can also get guidance on their campaign creation from our new AI marketing assistant. Advertisers already using Accelerate are creating campaigns 15%1 more efficiently and driving a 52% lower cost per action2 than with Classic campaigns. New functionality includes:

Telling brand stories in new ways with AI: LinkedIn has integrated Microsoft Designer into the Accelerate campaign experience to help marketers build and customise creatives. To get started, marketers can describe what they like to see or upload their own image. From there, Designer lets them choose from multiple options with varied imagery and text overlays, which they can further customise with their own logos and imagery.

Helping companies bring their data into Accelerate to enhance targeting: Accelerate uses AI to help brands bring together their data, like customer lists or conversions, with LinkedIn’s platform data to find people who are more likely to take action with their ad campaign. To help further refine campaign targeting, marketers can also layer in targeting exclusions, like company and third-party lists.

Helping brands build their best campaigns with conversational assistance: LinkedIn is expanding the capabilities of its AI marketing assistant. Marketers can ask questions, like “How do I build better ad creatives” to gain insights on how to improve their campaigns. The assistant can also provide recommendations, like adding a data source to help inform targeting, and perform tasks like adjusting your budget.

Sean Johnston, VP, Advertising, Closed Loop said: “Accelerate campaigns far surpassed the lead conversion performance we saw from even our best performing manual audiences for Calendly. The Lead Form Completion rate increased over 3X and delivered a 66% cheaper cost per lead (CPL). The higher conversion rates and more efficient CPLs really convinced me this works”.

Accelerate campaigns are gradually ramping to customers globally, and will be available to all customers in the coming months. Accelerate is available in all languages in Campaign Manager, but AI-generated creatives are currently available in English only.

The 2024 B2B Marketing Benchmark Report will launch at the Cannes Lions International Festival of Creativity on Monday, June 17 at 4.45pm CEST.

B2B Marketing Benchmark methodology

LinkedIn commissioned Ipsos to survey 2,000+ global B2B marketing leaders, including 448 CMOs, in the US, UK, Germany, France, India, Australia, Singapore, and Brazil to examine the state of B2B, budgets and outlook, priorities and challenges, and how their roles are evolving. The research was conducted online between March 1 and March 29, 2024.

Economic Graph methodology

LinkedIn’s Economic Graph Research Institute determined the fastest-growing digital skills that have seen the largest increase over the last year, added to profiles of Chief Marketing Officers from March 2023 to March 2024, based on the skills genome. The skills genome tracks the set of skills that are the most unique and representative for a role based on the skills LinkedIn members feature on their profiles. Accelerate Data Sources: 1LinkedIn observational analysis, October 2023 and March 2024; 2LinkedIn analysis of 29 A/B tests, October 2023 to March 2024.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

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MetaCene: Redefining Blockchain Gaming

MetaCene is at the forefront of this transformation, creating a next-generation blockchain MMORPG set in a surreal post-apocalyptic world. Players will experience innovative gameplay through Players vs Environment (PVE) and Players vs Players (PVP) modes, all governed by social guild DAOs. With the support of Mantle EcoFund, MetaCene is preparing for the launch of its governance token and a new game playtest. Henry Ferr, CMO of MetaCene, shared, “MetaCene is thrilled to partner with Mantle. We are already leveraging Mantle’s robust platform to build some of our features, benefiting from its low fees, fast transactions, and exceptional security.”

Blade Games: Innovating On-Chain Gaming

Blade Games is revolutionizing on-chain gaming with its modular ZK game engine, allowing game logic to run in a zkVM and settle results as ZKP on L2s. Their flagship game, Dune Factory, combines tower defense and factory gameplay. Alex, Founder of Blade Games, expressed excitement about the partnership, stating, “Blade Games is excited to have Mantle participate in our seed round. This partnership will boost the adoption of Blade Game’s ZK game engine, enabling the emergence of more genuinely playable and enjoyable onchain games.”

Co-Museum: Democratizing Art Ownership

Co-Museum is pioneering communal ownership of significant artworks and artifacts, supported by Mantle EcoFund funding. This project aims to democratize access to a trillion-dollar asset class, creating a new cultural institution accessible to all. Founder Chaw Weiyang noted, “Mantle’s focus on onboarding more people into web3 is one that we strongly resonate with at Co-Museum. I am excited about the opportunity to build on Mantle and bring accessibility and scalability to art and culture.”

Fingerlabs: Revolutionizing Content Distribution

Fingerlabs, a subsidiary of FSN, is transforming content distribution through its flagship hub, Xclusive. With a new BTS-inspired drama, “Beginning ≠ Youth,” in collaboration with HYBE and CRM Media, Fingerlabs is pushing the boundaries of Web3 entertainment. CEO Sangseok David Lee stated, “As Mantle Network continues to expand its influence within the blockchain sector, particularly in the realm of entertainment content, we anticipate extensive collaborative opportunities between Mantle and Fingerlabs.”

L3E7: Merging AR and Web3 Gaming

L3E7 introduces players to a cyberpunk virtual world mirroring Earth, powered by advanced location-based services and a cutting-edge rendering engine. With Mantle EcoFund’s backing, L3E7 is set to launch its second NFT collection and more game tests. Grey, Founder of L3E7, remarked, “L3E7 is aiming to onboard more web2 users to web3 through its unique social gameplay and LBS elements.”

DreamOS: Simplifying the Crypto Experience

DreamOS offers a native web3 operating system that simplifies the user experience within crypto. With features like the Dream Store and an omnichain wallet interface, DreamOS aims to make interacting with digital assets more intuitive. Dom, Founder of DreamOS, highlighted, “DreamOS simplifies the wallet experience drastically by providing an accessible, intuitive, and user-centric way to interact with your digital assets.”

David Toh, partner of Mirana Ventures, encapsulated the initiative’s vision: “We are thrilled to support the next generation of SocialFi and web3 gaming projects that will proliferate across Mantle Ecosystem and further expand the web3 community.”

Mantle EcoFund’s latest investments join an impressive portfolio, including Merchant Moe, INIT Capital, Butter, Renzo, MUFEX, TsunamiX, LiquidX, Valent, and Range Protocol.

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With an impressive industry valuation of $507 million and a staggering 54.6 million gamers as of 2022, Vietnam’s gaming scene has evolved dramatically. Key factors driving this growth include changing societal attitudes toward gaming, substantial government support, and soaring rates of smartphone and internet penetration. By December 2022, Vietnam boasted 94.2 million smartphone users and 72.1 million internet users, making it the fifth-largest gaming market in Southeast Asia and one of the top 35 globally in terms of game revenues.

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A pivotal factor in this transformation is the Vietnamese government’s shifting stance on gaming. Historically viewed with skepticism, gaming is now actively promoted and supported. The issuance of Decision 512/QD-BTTTT in March 2023 by the Ministry of Information and Communications marked a significant move to foster the growth of Vietnam’s gaming industry. Furthermore, events like the Vietnam GameVerse and the Vietnam GameMaker Conference highlight the government’s recognition of gaming’s critical role in the nation’s socio-economic strategy.

Vietnam’s gaming prowess is not confined to domestic consumption. The country is emerging as a hub for game production, supported by a burgeoning talent pool and entrepreneurial spirit. Prominent game development studios and indie developers such as VNG Corporation, Amanotes, and Topebox have achieved notable success both domestically and internationally.

Vietnamese gamers exhibit diverse preferences across various game genres and platforms. Mobile gaming, driven by the widespread adoption of smartphones, dominates the market. Esports has also seen a meteoric rise in popularity, especially post-COVID-19 pandemic.

Nick Morris, UK-based founder and Managing Director of Canvas8, noted, “As Vietnam’s gaming industry continues to thrive, opportunities abound for brands and investors to capitalize on this burgeoning market. To maximize success, experts recommend championing the ‘made-in-Vietnam’ label, ensuring affordable access to games, and embracing gaming as part of a broader ecosystem. By understanding and leveraging these insights, brands can forge meaningful connections with Vietnamese gamers and unlock the full potential of this dynamic market.”

The transformation of Vietnam’s gaming industry is a testament to the country’s evolving landscape and strategic initiatives. As the industry continues to grow, it presents vast opportunities for brands and investors looking to tap into this dynamic and rapidly expanding market.

About Canvas8.

Canvas8 is a global strategic insights practise operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Primarily focused on media, communications, and product development, our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. Our flagship product is our membership platform, including an online database of 37,000-plus trend reports and case studies spanning 15 industries, nine markets, and five generational audiences. It also includes Access, a tool enabling our members to gain exclusive access to our network of industry leaders, and Toolkit which is bespoke packaged approaches for consultancy work at a fraction of the cost and time. This is complemented by our innovative global consultancy offer for longer term projects. For more information visit: www.canvas8.com

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The post Apple Opens First Store in Malaysia, Expanding Presence in Asia appeared first on Marketing In Asia.

For more details about this event, please visit tesla.com/event/the-gardens-mall-roadshow.

In Malaysia, Tesla currently operates 10 Supercharging stations equipped with 48 Superchargers, along with 11 Destination Charging stations that house 57 Destination Chargers.

Tesla has also introduced a special incentive program for a limited time on its Model Y from ready stock.

Prospective buyers can purchase a Model Y with a monthly payment as low as approximately RM 1,810 for an 84-month term, provided they finance through Tesla’s preferred financiers.

This offer is valid only for Model Y vehicles available in stock, and customers must finalize their purchase and take delivery by June 30, 2024, to qualify for the special rate.

To learn more about the incentive program or to arrange a test drive, visit tesla.com/event/tesla-modely-inventory or call 1800810655.

Stay updated by following Tesla on social media: X @tesla_malaysia and Instagram @teslamotorsmys.

The post Experience the Tesla Cybertruck at The Gardens Mall – Event Details & Special Offers appeared first on Marketing In Asia.

The findings from LogRhythm’s 2024 State of the Security Team: Navigating Constant Change Research Report, which surveyed 1,176 cybersecurity professionals and executives globally, including regions such as Singapore, Malaysia, Indonesia, Japan, India, and Australia & New Zealand, underscore the urgent need for better alignment between perceived and actual security effectiveness.

Adapting to the Dynamic Threat Landscape

Amid a rapidly changing threat landscape, 98% of APAC respondents reported having adjusted their company security strategies within the past year. The primary driver for these changes has been the increased utilization of AI for threat management and new security solutions, cited by 77% of respondents, with Indonesia leading this trend at 86%. Additional reasons include evolving regulations and compliance requirements (66%), emerging attack types (58%), and budget modifications (48%).

Communication Gap Between Security Teams and Executives

The study also highlighted a growing expectation for senior leaders to be accountable for security breaches, with 80% asserting that cybersecurity leaders and CEOs should ultimately bear this responsibility. This sentiment is particularly strong in Japan, where 96% of respondents hold this view. However, despite this accountability, there remains a communication gap between security teams and non-security executives. Notably, 59% of APAC respondents experienced difficulties in explaining the importance of specific security measures to non-technical executives, and only 61% believed that non-security executives understood the company’s regulatory obligations.

Also Read: Transforming Digital Landscapes: An Interview with Michelle Phang and May Lee of OpenMinds Digital

Increasing Budgets but Lacking Impact Metrics

In response to evolving threats, 84% of APAC respondents noted an increase in their company’s cybersecurity budget, higher than the global average of 76%. Yet, many security teams struggle to report on key operational metrics that measure the impact of these investments. Most reports focus on breaches (75%), incidents (68%), and security risks (67%), while metrics like time to detect (57%), time to respond (63%), and time to recover (47%) are less frequently highlighted. Additionally, 84% of security teams rely on manual methods, such as static reports, meetings, and emails, to share security status information.

Expert Opinions

“The evolving role of cybersecurity leadership reflects a fundamental shift in how organizations view and manage cyber risk,” said Andrew Hollister, Chief Information Security Officer at LogRhythm. “Today’s threat environment demands a collaborative approach, with senior executives working hand-in-hand with security professionals to understand the risks, make well-informed, strategic decisions, and allocate the necessary resources to safeguard the organization and its clients.”

Yen Nee Si, Country Manager for Asia at LogRhythm, added, “Our latest research reflects the ambitions of APAC organizations to keep pace with the region’s advanced digitization efforts by ramping up their cybersecurity investments. However, APAC security teams continue to face challenges like communication gaps and the lack of metrics to measure the impact of cybersecurity investments, despite increasing budgets. To overcome these challenges, organizations can facilitate collaboration opportunities between security and non-security teams, and foster a shared understanding of each team’s requirements and responsibilities to streamline and enhance overall operational efficiency across different departments.”

Methodology

The Security Teams Thriving in the Face of Constant Change: A Global Survey of Security Professionals & Executives study was conducted by Dimensional Research, on behalf of LogRhythm in March 2024. The study surveyed 1,176 cybersecurity professionals and executives globally, across North America, Europe, the Middle East, Africa, and Asia Pacific (APAC). In APAC, the survey data includes 334 responses from Singapore, Malaysia, Indonesia, Japan, India, and Australia & New Zealand.

About LogRhythm  

LogRhythm helps security teams stop breaches by turning disconnected data and signals into trustworthy insights. From connecting the dots across diverse log and threat intelligence sources to using sophisticated machine learning that spots suspicious anomalies in network traffic and user behavior, LogRhythm accurately pinpoints cyberthreats and empowers professionals to respond with speed and efficiency. 

With cloud-native and self-hosted deployment flexibility, out-of-the-box integrations, and advisory services, LogRhythm makes it easy to realize value quickly and adapt to an ever-evolving threat landscape. Together, LogRhythm and our customers confidently monitor, detect, investigate, and respond to cyberattacks. Learn more at logrhythm.com.

The post APAC Cybersecurity Leaders Struggle with Customer Confidence Despite High Self-Ratings appeared first on Marketing In Asia.

FutureSkills Prime, a joint initiative between India’s IT industry and the Government of India, aims to bolster digital skills nationwide, positioning India as a global leader in innovation. As the pioneer blockchain platform partnering with NASSCOM, Algorand has developed original training content aligned with the National Occupational Standards (NOS) and National Skills Qualification Framework (NSQF). This initiative is designed to equip young Indian developers with highly valued skills in the job market.

Over the past 18 months, the Algorand Foundation has heavily invested in university engagements, providing educational content and practical activities for computer science and engineering students. The Foundation proudly announced its third Faculty Development Programme, set to be led by Dr. Nikhil Varma from June 13-15, 2024, at BMS College of Engineering in Bengaluru.

Also Read: Transforming Digital Landscapes: An Interview with Michelle Phang and May Lee of OpenMinds Digital

To further support learning, the Foundation has organized webinars and travel opportunities to both domestic and international events, where students can engage with leading Web 3.0 entrepreneurs and developers. Nearly 30 ABC leads attended the inaugural Algorand Impact Summit in Delhi in December 2023, fostering a community of innovation and collaboration.

Anil Kakani, VP and India Country Head at Algorand Foundation, expressed his enthusiasm, stating, “Investing in India’s young developers – who represent our country’s future – is the most exciting part of our work. It’s inspiring to see students starting blockchain clubs across the nation and learning to build on the Algorand blockchain platform, which uniquely caters to scalable solutions that will help drive us to a more inclusive economy. Our partnership with NASSCOM’s FutureSkills Prime platform is a strong testament to our commitment to India’s digital future.”

During the Impact Summit, Algorand also announced key partnerships with T-Hub, TiE Bangalore, NASSCOM, SEWA, and Mann Deshi. These collaborations aim to leverage blockchain technology to foster a more inclusive economy by enhancing employment opportunities and financial inclusion.

The post Algorand Foundation Partners with NASSCOM to Launch Web 3.0 Developer Training; Surpasses 50 Blockchain Clubs at Indian Universities appeared first on Marketing In Asia.

TikTok’s Growing Influence as a Search Platform

TikTok’s rise as a search platform has been nothing short of remarkable. With its intuitive interface and algorithm-driven content discovery, TikTok has captivated users worldwide, transcending generational boundaries and cultural divides. Matthew underscores the platform’s potential to disrupt the traditional search landscape, especially among younger users who are increasingly turning to TikTok for content discovery and information retrieval.

Data-Driven Analysis and Projections

Data-driven analysis and projections provide valuable insights into the evolving search landscape, highlighting key metrics such as search volume, market share, and user demographics for platforms like TikTok and Google.

User Behavior Trends:

Data-driven analysis reveals notable trends in user behavior across different platforms. While Google maintains its stronghold on overall search volume and market share, TikTok has seen a meteoric rise, particularly among younger demographics. Millennials and Gen Z users are increasingly favoring TikTok for information retrieval.

• Statistics: Almost 40% of young users now prefer TikTok or Instagram for various searches, ranging from local dining options to fashion advice. This trend indicates a broader shift towards relying on social media platforms rather than Google for discovery.

Examining search volume dynamics sheds light on user preferences and content consumption patterns. While Google continues to process billions of queries daily, TikTok’s exponential growth in search volume underscores its rising influence, particularly in niche verticals and trending topics.

Also Read: Perfios Technology Solutions Titled Indonesia Winner of Zurich Innovation Championship for Health Claims Analytics Solution

Search Volume Dynamics:

• Statistics: An article by Campaign Asia found that nearly 73% of leading keyword searches on TikTok were driven by informational needs, while 21% were motivated by commercial interests. Notably, TikTok’s search volumes in commercial interests surpassed Google’s by a factor of ten.

Market Share Analysis:

While Google retains a dominant market share in traditional web search, TikTok has emerged as a disruptive force, capturing the attention of advertisers and content creators alike. With its immersive video content and algorithmic recommendation system, TikTok has carved out a niche as a go-to destination for entertainment, inspiration, and now, search.

• Statistics: A study by HerCampus discovered that 74% of Gen Z internet users utilize TikTok for search purposes, with 51% preferring it over Google, largely due to its short-form video style.

Unique Advantages and Limitations of TikTok Search

“TikTok search offers unique advantages and limitations compared to Google search, particularly for businesses looking to leverage these platforms for marketing purposes,” says Matthew. TikTok’s audience demographics skew younger, making it ideal for brands targeting Gen Z and Millennial consumers. Moreover, TikTok’s emphasis on short-form video content and viral trends provides businesses with opportunities to engage creatively and innovatively.

However, TikTok search may have limitations in search intent and content discoverability compared to Google’s comprehensive index of web pages and structured search results.

Matthew’s Recommendations for Businesses

To effectively leverage both TikTok and Google in their marketing strategies, businesses should adopt a multi-platform approach that capitalizes on the strengths of each platform.

• Adopt a multi-platform approach that capitalizes on the strengths of both TikTok and Google.
• Invest in creating compelling and shareable content tailored to TikTok’s audience.
• Optimize presence on Google through search engine optimization (SEO) techniques.
• Implement targeted advertising campaigns on Google to capture users at various stages of the purchase funnel.

TikTok’s emergence as a search platform represents a paradigm shift in how users discover and consume content online. While Google remains the undisputed king of search, TikTok’s rapid ascent signals a seismic shift in user behavior and preferences. “Businesses that adapt to this changing landscape and effectively leverage both platforms stand to gain a competitive edge in the digital marketplace,” advises Matthew.

About Search Logistics

Search Logistics operates as an SEO Agency specializing in tailoring strategies to meet the specific needs, goals, and budget of each client. Boasting an elite team of SEO experts, the agency’s core mission centers around effectively increasing search traffic. Beyond client projects, the experts are actively engaged in mentoring at the UK’s top universities, delivering insights on international conference stages, and contributing to Matthew’s SEO blog. Prioritizing staying ahead of industry trends ensures clients receive the highest standard of service. Partnering with Search Logistics guarantees a dedicated team committed to maximizing online presence.

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