CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

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Melissa Wilton, Butterfly’s Head of Communications and Engagement, praised Think HQ’s innovative and heartfelt approach. She said, “Think HQ came to us with a considered and innovative pitch, and an obvious passion for Butterfly’s work and purpose. We were impressed with Think’s genuine commitment to tell the Butterfly story, and we are excited to be working alongside the team to drive important conversations that dismantle stereotypes, break down stigma and encourage help seeking.”

This announcement is timely, given the rising concern over eating disorders in Australia. The latest “Paying The Price” report by Butterfly Foundation reveals a staggering 21% increase in eating disorders since 2012, affecting an estimated 1.1 million Australians in 2024.

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Wilton further emphasized the urgent need for increased visibility and support, stating, “Calls to the national Helpline and demand for treatment services are increasing exponentially, yet we know that less than 30% of people with an eating disorder seek help – so this represents a massive problem. It’s never been more critical to be visible, share our stories and amplify the voices of lived experience. Think HQ’s unique offering coupled with their team’s experience make them an ideal partner to help us achieve our communications priorities, of which there are many!”

Think HQ’s Founder & Managing Director, Jen Sharpe, expressed enthusiasm for the collaboration, saying, “We are thrilled to be acting as an extension of Butterfly’s dedicated and passionate team. We see this as the start of an incredible working relationship and cannot wait to tell important stories together. As the positive change agency, Think HQ is perfectly placed as Butterfly’s communications partner, and we look forward to driving real impact together.”

The partnership’s first significant project will be unveiled in September during Body Image and Eating Disorders Awareness Week (BIEDAW).

About Think HQ

Think HQ is an award-winning, full-service agency working with like-minded clients to create positive outcomes for people, places, and our planet. With over 90 staff across its Melbourne and Sydney offices, including specialist multicultural communications arm, CultureVerse, Think HQ is The Positive Change Agency.

The post Butterfly Foundation Appoints Think HQ as Retained Communications Partner to Amplify Impact appeared first on Marketing In Asia.

In a joint media statement, the partnership was heralded as a significant step towards enabling startups to secure funds through the pitchIN platform while receiving vital support and guidance throughout their fundraising journey.

UMTJ Chief Executive Officer, Dato’ Dr Ahmad Ramzi Mohamad Zubir, underscored UMT’s vast intellectual property portfolio, which includes patents, industrial designs, innovation utilities, trademarks, proprietary rights, and trade secrets, all primed for commercialization. “In 2023 alone, UMT registered a total of 60 intellectual property assets, including 40 products as proprietary rights, 13 as trade secrets, and 4 registered patents, with other categorizations of intellectual properties,” he noted.

Highlighting the underutilization of these intellectual assets, Dato’ Dr Ahmad Ramzi emphasized that their commercial potential represents untapped revenue for both UMT and Malaysia. The collaboration with pitchIN aims to bridge this gap by linking UMT’s startups with potential investors through the pitchIN platform.

PitchIN, a Digital Fundraising and Investment Hub, is recognized by the Securities Commission Malaysia as a Registered Market Operator (RMO). It offers both Equity Crowdfunding (ECF) and Token Crowdfunding (TCF) platforms. To date, pitchIN has successfully conducted 177 ECF campaigns, raising over RM325 million.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Sam Shafie, CEO of pitchIN, expressed his enthusiasm for the partnership, stating, “We are delighted to collaborate with UMTJ to support the growth of startups originating from UMT’s research. This partnership not only expands access to alternative financing for UMTJ’s startup companies but also helps commercialize existing intellectual assets.”

In conjunction with this agreement, UMTJ’s startup companies will benefit from the Fundraising Accelerator (FA), an entrepreneurship program launched by pitchIN Academy in October 2022. This initiative aims to equip UMT startup founders with the knowledge and skills necessary to successfully raise funds for their businesses.

The signing ceremony was attended by notable figures including YBbhg. Dato’ Dzulkifli Mahmud, Chairman of the UMTJ Committee; YBrs. Prof. ChM Dr. Marinah Mohd Ariffin, Deputy Vice-Chancellor (Research & Innovation) of UMT; and Xelia Tong, COO of pitchIN.

The post UMT Jaya Holdings and pitchIN Forge Alliance to Boost Startup Fundraising appeared first on Marketing In Asia.

The Affinidi Iota Framework shifts the paradigm by processing queries within a personal data vault. This ensures transparency and grants individuals complete control over what data is shared and with whom. Such an approach not only democratizes data access for developers but also preserves privacy through modern open standards, including W3C Verifiable Credentials, DIF Decentralized Identifiers, and OAuth 2.0.

In the traditional digital landscape, sensitive data is often shared without transparency, leading to potential misuse and breaches. According to a Twilio report, 60% of Asia-Pacific consumers demand clear communication on data use. A PwC study also highlights a trust gap, with only 30% of consumers trusting businesses. Affinidi’s Iota Framework disrupts this model by eliminating the need to collect and store non-essential data, thereby reducing risks and empowering individuals.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Empowering Developers and Enhancing Data Security

The Affinidi Iota Framework provides developers with user-friendly templates and robust tools, making it easy to set up privacy-preserving data-sharing processes. The Affinidi Trust Development Kit (TDK), an open-source SDK, enables developers to integrate identity management, verifiable credential handling, and login configurations into their applications seamlessly. Supporting languages like TypeScript and Python, the framework bridges Web 2 and Web 3 technologies, leveraging decentralized data for just-in-time acquisition.

Roopesh Shah, Co-Founder and CTO of Gro Club, India’s largest bicycle subscription model, shared his experience: “We began with Affinidi Login to simplify access to individual data through a one-click onboarding process. With the Affinidi Iota Framework, we are thrilled to advance beyond efficient customer onboarding, laying the groundwork for a future where every interaction is precisely tailored to individual preferences based on accurate and consented data.”

Built on Open Standards for Seamless Integration

At the heart of the Affinidi Iota Framework is the DIF Presentation Exchange (PEX) specification, which uses JSONPATH to enable powerful filtering capabilities for data exchange. This structured syntax simplifies data sharing and enhances interoperability across systems. Building on the OAuth 2.0 authorization framework, the OID4VP protocol provides a secure transport mechanism for Verifiable Presentations, ensuring data authenticity and reducing fraud risks.

Revolutionizing Data Exchange and Ownership

Affinidi is leading a global movement to return data ownership to individuals through its Holistic Identity concept. This approach addresses the fragmentation of digital identities across platforms, promoting a user-first philosophy with privacy by design.

Glenn Gore, CEO of Affinidi, stated, “In a new world where individuals can control their identity and data, we must redefine how information is shared. The Affinidi Iota Framework represents a major step forward in safeguarding privacy and consent by shifting information processing to the individual’s personal data vault.”

The beta version of the Affinidi Iota Framework is now accessible through the Affinidi Portal. Learn more about this revolutionary framework here.

The post Revolutionizing Data Privacy: Affinidi Iota Framework Unveils World’s First Consent-Based Data Sharing Built on Open Standards appeared first on Marketing In Asia.

The Rise of AI and Cloud in Business Transformation

Today’s CIOs are navigating the dual challenges of leveraging AI and cloud as strategic drivers for business transformation. A report by Morgan Stanley reveals that 68% of CIOs expect generative AI and large language models (LLMs) to directly impact their investment priorities. Additionally, with the ongoing shift to the public cloud—currently hosting 36% of application workloads and projected to reach 53% by 2026—both areas have emerged as top IT expenditure priorities.

Muhi Majzoub, EVP and Chief Product Officer at OpenText, highlighted the transition from testing basic AI fundamentals in 2023 to scaling generative AI in 2024. He stated, “OpenText enables customers to confidently navigate their cloud, security, and AI journeys, establishing trust in data integrity as we enter a new era of integrated information growth and agility. Our key innovation in this release centers around helping our customers shift left and adopt DevSecOps with AI. OpenText Cloud is helping customers rethink software delivery with OpenText Aviator.”

Transformative Innovations in CE 24.3

OpenText’s latest AI-enabled innovations are designed to meet the growing demand for robust solutions that drive growth, emphasizing the company’s 30 years of expertise in information management. The Titanium X strategic product roadmap, set to be delivered by CE 25.2, continues to drive digital transformation with significant new offerings in CE 24.3 across Business AI, Business Cloud, and Business Technology.

Business AI

• OpenText DevOps Aviator: This tool accelerates application delivery by using testing bots to automatically generate codeless tests from manual tests, reducing risks and talent shortages. Its AI-guided smart assistant provides quick answers and summaries on features, tasks, tests, and user stories, streamlining development workflows for greater efficiency.
• OpenText Fortify Aviator: This solution automates the auditing and remediation of Static Application Security Testing (SAST) vulnerabilities, leveraging AI to identify and fix issues. It seamlessly integrates fix suggestions into the DevOps workflow, providing audits and explanations in user-friendly terms. For data scientists, it protects against prompt injection attacks, model compromise, and vulnerabilities in LLMs.

According to the OpenText State of Code Security report, 57% of organizations are already adopting DevSecOps practices, with 72% focusing on securing business-critical apps as digital threats evolve in the age of AI.

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Business Cloud

• OpenText Content Aviator: Now available on OpenText Core Content, OpenText Extended ECM, and OpenText Documentum, this tool enhances automation and speed in content management workflows. It empowers users to efficiently interact with content and extract knowledge in the cloud and on-premises, expanding its collaborative capabilities to include high-quality video content, enabling conversion, streaming, annotation, and clipping directly within the platform.

Business Technology

• OpenText Thrust Studio: Now on general release, this tool provides developers with a real-time digital assistant powered by generative AI. It offers on-demand support, quick access to relevant code samples, and API documentation within the Visual Studio environment, boosting application development and end-to-end productivity.
• OpenText Cloud for Government: Achieving “fully authorized” status by the Federal Risk and Authorization Management Program (FedRAMP®) in the United States, this solution enables federal agencies to automate workflows, manage content throughout its lifecycle, and gain a comprehensive view of their content, ensuring robust security controls and compliance measures.

Client Testimonials and Future Outlook

Hans Pezold, Senior Vice President of Information Technology and Managing Director at Uniper, praised the partnership with OpenText, stating, “Partnering with OpenText, with their expertise in information management, cloud, and AI, was a natural fit because it allowed us to reduce resource consumption and administrative effort – a huge win for us. Working with OpenText is just the beginning of our digital transformation journey, and their forward-thinking approach to developing innovative suites of capabilities – whether that is cloud or AI – will be integral in further optimizing our processes and driving innovation forward.”

Availability and Additional Resources

As part of the quarterly OpenText Cloud Editions releases, customers benefit from new AI capabilities every 90 days. For more information on availability or to join a beta program for future innovations, contact OpenText.

Additional Resources:

• For further insights into the latest release, visit our Chief Product Officer’s blog post.
• Learn more about OpenText’s AI strategy.

About OpenText

OpenText is the leading Information Management software and services company globally, helping organizations solve complex problems with a comprehensive suite of Business Clouds, Business AI, and Business Technology. For more information about OpenText (NASDAQ/TSX: OTEX), please visit www.opentext.com.

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A Picture is Worth a Thousand Words

The importance of authenticity in online dating cannot be overstated. According to a recent survey, 85% of singles believe that their dating app profiles are crucial in representing their true selves. However, 52% find it challenging to choose the right profile image, and 68% expressed interest in an AI feature to assist with photo selection.

This new feature is especially beneficial for men, as most single women prefer profiles with at least four images that genuinely reflect the individual’s personality. Men who include more than one face photo in their profiles see a 71% increase in their likelihood of matching with women. Photo Selector offers a digital companion that curates a diverse selection of photos from users’ camera rolls, optimized to help them find a match.

Focus on Real Connections

Singles aged 18-24 spend an average of 33 minutes selecting the right profile photo. Photo Selector alleviates this burden, allowing users to focus more on making genuine connections rather than spending excessive time on photo selection. This AI innovation promises to inject more spontaneity into the online dating experience.

The advent of smartphones and handheld cameras has introduced the paradox of choice amidst a plethora of options. AI technology is addressing this challenge, providing users with the tools they need to make quicker, more effective decisions.

“We’re proud to be the first dating app to roll out an AI tool that can make the profile-building experience significantly easier—an area we know is one of the hardest parts of dating,” said Faye Iosotaluno, CEO of Tinder. “As the category leader, we’re pushing ourselves to define the industry’s best use cases for meaningful consumer AI integrations. Our commitment to our users is clear and equally applies to our view of AI: at Tinder, we develop innovative technologies to create a safer space for people to make authentic connections.”

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Effortless Photo Selection

Using Photo Selector is simple. Users snap a selfie for facial recognition, grant access to their camera roll, and let Tinder’s AI technology curate a selection of images for review. Users then decide which pictures to add to their profiles. While Photo Selector simplifies the process of selecting profile photos, there are still effective ways to present oneself for a great first impression.

Capturing the Ideal Images

Tinder Resident Dating Expert Devyn Simone offers tips on choosing profile photos that truly reflect your personality:

1. Find Your Light: Opt for well-lit photos, with natural light being your best friend. Seek out shaded spots on sunny days and snap a few variations for a variety of options.
2. Avoid Confusion: Keep group photos to a minimum. People are here to meet you, not your entire friend group. Choose bright, fun solo photos.
3. Clean That Lens: Ensure your camera lens is clean to avoid blurry photos. A quick wipe with a microfiber cloth makes a significant difference.
4. Have Fun: Show off different sides of your personality with various photos: headshots, action shots, social shots, and candid shots.
5. Mix It Up: Regularly update your profile with new photos to keep it current and exciting.

Photo Selector will be available in the U.S. starting in July, with international markets to follow later this summer.

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Unlike conventional chatbots limited to handling specific queries, Einstein Service Agent is both intelligent and dynamic. Built on the robust Einstein 1 Platform, it leverages large language models (LLMs) to analyze the full context of customer messages, autonomously determining the necessary actions. By using generative AI, it crafts conversational responses that are grounded in a company’s trusted business data, including Salesforce CRM data, and tailored to align with the company’s brand voice and guidelines.

For service organizations, this innovation means a substantial reduction in tedious inquiries that hinder productivity, allowing human agents to focus on more complex tasks. Customers benefit from faster responses, eliminating the frustrating wait times associated with human agents.

Einstein Service Agent is available 24/7, communicating in natural language, responding across self-service portals and messaging channels, and performing tasks proactively. When complex issues arise, it seamlessly hands off to human agents, ensuring smooth transitions without requiring customers to repeat themselves.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Currently in pilot and expected to be generally available later this year, Einstein Service Agent offers quick setup with user-friendly interfaces, pre-built templates, and low-code actions and workflows.

“Salesforce is delivering a future where human and digital workers join forces to improve the customer experience,” said Service Cloud General Manager Kishan Chetan. “Einstein Service Agent, our first fully autonomous AI agent, will not just complete service jobs on its own; it will augment human workers and completely transform how service teams operate, making them far more efficient and productive. We are reimagining customer service for the AI era.”

Why It Matters:

Studies show that most companies use chatbots today, yet 81% of customers prefer waiting to speak to a live agent due to the inadequacies of current chatbots. Meanwhile, 61% of customers favor self-service for simple issues, highlighting the need for more intelligent, autonomous agents powered by generative AI.

Dive Deeper:

Human-like Reasoning and Responses: Einstein Service Agent engages in easy, human-like conversations with customers. Its reasoning engine interacts with LLMs to understand the full context of customer input, drawing logical inferences to determine appropriate actions. It then executes these actions and generates responses that adhere to a company’s brand voice and guidelines.

For example, if a customer contacts an online shoe store to return a recent purchase, Einstein Service Agent can autonomously process the return, leveraging Salesforce Data Cloud to access necessary customer and business data.

24/7 Swift Resolutions Driven by Trusted Data: Einstein Service Agent bases its responses on trusted business data, including Salesforce CRM data, and can integrate data from third-party systems to generate personalized responses.

For instance, if a telecommunications customer seeks a new cell phone, Einstein Service Agent provides personalized recommendations grounded in a wide range of data, emulating the assistance of a store associate.

Built-in Guardrails: The Einstein Trust Layer ensures security by masking personally identifiable information (PII) and defining parameters for the AI agent to follow.

Quick Setup: With out-of-the-box templates, Salesforce components, and a choice of LLMs, Einstein Service Agent can be activated in minutes. Companies can reuse existing Salesforce objects to equip the AI agent with necessary skills efficiently.

Cross-channel and Multimodal Innovation: Einstein Service Agent assists customers across various self-service portals and messaging channels, understanding text, images, video, and audio.

For example, in a manufacturing scenario, if troubleshooting steps fail, customers can upload pictures for Einstein Service Agent to analyze and decide on further actions, such as sending replacement units.

Seamless Handoffs to Human Agents: When inquiries exceed its scope, Einstein Service Agent seamlessly transfers conversations to human agents, who can continue without requiring customers to repeat information.

For example, in a life insurance context, if sensitive language related to “loss” or “death” is detected, Einstein Service Agent escalates to a human agent for personal care.

Customer Quote: “Einstein Service Agent’s speed and accuracy in handling customer inquiries is promising. It understands and responds like a human, adhering to our diverse, country-specific guidelines. I can see it becoming an integral part of our service team, freeing our human agents to tackle higher value issues.” – George Pokorny, SVP of Global Customer Success, OpenTable

Learn More:

• Watch “The Rise of AI Agents: What Service Leaders Need to Know” LinkedIn Live on July 18 at 11am PT.
• Explore how Service Cloud Einstein boosts productivity and reduces costs in this Valoir Report.

Learn more about AI Service Cloud.

The post Revolutionizing Customer Service: Salesforce Unveils Einstein Service Agent, an Autonomous AI Innovator appeared first on Marketing In Asia.

With a unified approach to service design and technology change, the partnership addresses all facets of digital transformation needs within the marketing ecosystem. Chris Dodds, Co-Founder of ICON, stated, “Australian businesses and government departments need robust, flexible, and scalable solutions to meet clients’ evolving needs. Our partnership utilizes the power of Salesforce, Drupal, and GovCMS to deliver customized content, targeted communications, and best-in-class user experiences. We’re excited to partner with Xenai Digital to expand our client service offering.”

Headquartered in Melbourne with a national presence, ICON excels in end-to-end user engagement and creative communications campaigns. Their deep expertise in Drupal and GovCMS SaaS/PaaS, complemented by in-house capabilities in brand, PR, communications, behavior change, and media training, ensures comprehensive service delivery.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Xenai Digital, an Australian agency, accelerates the path to value from Salesforce adoption, enabling clients to fully leverage their data and technology investments to demonstrate ROI. The team’s strong focus on customer experience (CX) automation drives growth and engagement with unmatched efficiency. By delivering exceptional value and maximizing tangible business returns, Xenai Digital is at the forefront of digital transformation.

The synergy between Xenai Digital’s Salesforce proficiency and ICON’s extensive capabilities in experience design and open-source solutions promises to deliver revolutionary outcomes. This partnership leverages the best of both worlds, offering clients end-to-end service design and technology upgrades tailored to their specific needs.

The post ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions appeared first on Marketing In Asia.

Out of over 350 applicants, 34 pioneering greentechs have been shortlisted, including 10 from Malaysia. These selected companies will participate in a rigorous program designed to fast-track the development of sustainable technology solutions.

About the GreenTech Accelerator

Helmed by UOB’s innovation accelerator, UOB FinLab, the GreenTech Accelerator is a testament to UOB’s commitment to sustainability across ASEAN. The program provides unparalleled access to masterclasses, mentoring from over 30 world-class experts across three countries, and UOB FinLab’s expansive network of 25,000 industry leaders, including businesses, governments, SMEs, and tech suppliers.

This year’s program also offers up to SGD100,000 for greentechs to pilot impactful and deployable solutions. Throughout the six months, participants will address real-world sustainability issues from more than 50 challenge statements contributed by 27 partners, including UOB and external collaborators such as Encompass and Great Cosmo Industries.

Building on the success of its inaugural run in 2022, which led to the establishment of eight pilots and over 160 business connections, the 2024 edition expands its reach to Malaysia and Thailand, aiming to make a significant impact on sustainability.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Challenge Statements

UOB FinLab has collaborated with corporate partners to identify key sustainability challenges. Selected greentechs will work on developing innovative solutions to tackle these issues in areas such as Circular Economy and Waste Management, Energy Efficiency, Food and Agriculture, Sustainable Cities and Urban Planning, and Carbon Management and Reporting.

Meet the Shortlisted Greentechs

The 34 greentechs participating this year span Singapore, Malaysia, and Thailand, categorized based on the challenge statements they address. Here are some of the Malaysian greentechs:

• Bina-Biox Biomaterials: Provides mycelium-based packaging as an eco-friendly alternative to polystyrene, reducing reliance on fossil fuels and minimizing waste.
• Entomal Biotech: Offers sustainable waste management solutions using black soldier flies to convert organic waste into high-protein feed and fertilizers.
• Intllife: Develops smart home software to enhance energy efficiency and reduce management costs.
• iVis Technologies: Identifies wastages and inefficient equipment usage through a proprietary cloud-based energy management platform.
• Letrik Link Sdn Bhd / CUCUK: Promotes the adoption of EVs and transforms heritage sites into EV charging locations to reduce noise and air pollution in Malaysia.
• Materials In Works: Upcycles paper liner waste from the label industry to combat climate change.
• MEC Clearwaste: Converts waste streams into reusable and recyclable by-products.
• Qarbotech: Produces photosynthesis enhancers and innovative solutions for food security challenges and climate change.
• Retragreen: Provides services for energy data collection, management, and certification.
• Wimera Systems Sdn Bhd: Offers technology and consulting for businesses to optimize electricity consumption.

For more information about the program, challenge statements, and past participants, visit UOB FinLab’s website.

The post UOB FinLab Launches GreenTech Accelerator 2024 to Propel Sustainability Solutions Across ASEAN appeared first on Marketing In Asia.

Jeh Aerospace, known for its advanced manufacturing facilities and expertise in producing high-quality aerostructures and aero-engine components, will integrate Blackstraw AI’s state-of-the-art AI platforms into its operations. This integration will optimize production workflows, enhance quality control, and streamline supply chain management to ensure consistent timely delivery of conforming parts.

“We’re seeking to challenge conventional aerospace manufacturing by adopting a digital-first approach. Exceptional talent reinforced with cutting-edge technology is the only way for us to achieve our mission of forging supply resilience in the industry,” said Vishal R. Sanghavi, Co-founder of Jeh Aerospace. “This partnership will help us examine and enhance our operations in new ways to unlock the power of AI in aerospace manufacturing.”

Also Read: DDB Utilizes Fortune Cats to Position NETS as Singapore’s Preferred Payment Partner

Blackstraw AI brings a wealth of AI implementation experience, with platforms covering data engineering, modeling, and operationalization. By incorporating AI-driven insights and cognitive automation into Jeh Aerospace’s manufacturing processes, the partnership aims will:

● Boost Efficiency- Automate complex manufacturing tasks to reduce production time and costs.

● Enhance Quality- Implement AI-powered quality control systems to detect anomalies and ensure components meet stringent aerospace standards.

● Improve Supply Chain Transparency- Utilize AI to provide real-time visibility into supply chain operations, enhancing traceability and reliability.

“We are excited to collaborate with Jeh Aerospace to bring AI-driven innovation to the aerospace manufacturing sector,” said Atul Arya, Founder and CEO of Blackstraw AI. “Our AI solutions are designed to transform business processes and drive exponential growth. Together, we will set new benchmarks for efficiency, quality, and transparency in aerospace manufacturing.”

This partnership will deliver immense value to Jeh Aerospace’s customers by ensuring certainty in delivery and quality, resilience against demand variations, and radical transparency across the value chain.

About Jeh Aerospace

Jeh Aerospace specializes in the precision manufacturing of aerospace and defense components, tools, and assemblies. Headquartered in the U.S. and with advanced manufacturing facilities located in Hyderabad, India, the company produces high-quality parts that adhere to

international standards, alleviating aerospace supply chain constraints. Jeh Aerospace was founded by Vishal R. Sanghavi and Venkatesh Mudragalla, who led the joint ventures of major US aerospace OEMs with the renowned Tata Group in India. The company is backed by the global venture capital firm General Catalyst. For more information, please visit www.jeh.aero.

About Blackstraw AI 

Blackstraw AI is a leading technology solutions provider that specializes in delivering innovative data and artificial intelligence solutions to clients across various industries. With a team of experts in data analytics, machine learning, and custom AI applications, Blackstraw helps its clients unlock the full potential of their data to drive actionable insights and achieve business goals. With 700+ years of combined work experience, the Blackstraw Team comprises various experts in AI technologies. A fast-moving team that prides itself in quickly identifying different use cases and fine-tuning our products to suit specific business needs.

The post Jeh Aerospace and Blackstraw AI Ink Strategic Partnership to Transform Aerospace Manufacturing appeared first on Marketing In Asia.

Creating Shared Memories Through Sports

The survey highlights that among those who engage in this activity, 62% genuinely enjoy watching sports together, while the rest participate to spend quality time with their partners. This practice of watching sports together fosters shared memories and experiences, which can lead to a deeper emotional connection and stronger relationships.

The Ideal Date: Watching Sports

For many Singaporeans, watching sports is not just entertainment but an ideal date activity. The survey found that 73% of participants see it as an opportunity to learn about their partner’s interests and passions. Additionally, 66% believe it helps them understand their partner’s personality, and 52% consider it an effective icebreaker. These findings underscore the role of sports in facilitating meaningful conversations and connections during dates.

Sports as a Relationship Criterion

Despite the passion for sports, only 10% of Singaporeans consider it a dealbreaker if their partner does not share this interest. However, 16% actively seek partners who share their enthusiasm for sports, viewing it as crucial for a compatible relationship. Interestingly, this preference is more pronounced among Gen Zs (18%) compared to Millennials (14%). Moreover, men are twice as likely as women to insist on a partner who enjoys watching sports together.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Leveraging Bumble’s Interest Badges

Bumble’s interest badges, including over 40 sports-related ones, provide an easy way for users to start conversations and find compatible partners. The app’s internal data shows that Olympic sports such as running, football, basketball, badminton, cycling, bouldering, and swimming are among the top interests for Singaporean singles.

Lucille McCart, APAC Communications Director at Bumble, commented, “With a new wave of women tennis stars, a constant stream of sports documentaries, and the most significant global competition coming up at the end of this month, sports is set to take a front seat in dating. Sports is a clear passion point among Singaporeans, and we see our community starting to use the upcoming games as a topic to bond over and make connections and get to know each other. Mutual interests are really important in a relationship, so if you are looking out for a new connection this sporting season, add your favourite sports interest badges – be it soccer, running, or swimming – onto your Bumble profile, and find matches that align with your interests!”

About Bumble

Founded by Whitney Wolfe Herd in 2014, Bumble is a pioneering women-first dating and social networking app. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Built on the principles of equitable relationships, Bumble emphasizes the importance of kindness, respect, and equality in fostering healthy and happy lives.

Bumble’s platform encourages accountability and aims to create a safe, welcoming environment free from hate, aggression, and bullying. The app is designed to empower users and ensure positive interactions. Bumble is available for free download on the Apple App Store, Google Play Store, and the web.

The post How Sports Bring Singaporean Couples Closer: A New Bumble Survey Reveals appeared first on Marketing In Asia.

Crowley is set to oversee the agency’s investment strategies, leveraging her extensive industry relationships and innovative approach to deliver exceptional results across UM’s diverse client portfolio. With nearly two decades of experience in the media industry, including senior investment roles at PHD and Mediacom, Crowley is well-equipped to drive sustainable client growth and foster innovative partnerships.

Anathea Ruys, CEO of UM Australia, expressed her excitement about Crowley’s appointment: “From our very first interaction, I was impressed with Britt’s future-focused approach to investment, trading, and our media industry. She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment. Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”

Crowley’s arrival at UM is expected to bring a fresh perspective on investment, emphasizing strategy, product innovation, and transformative approaches. Her goal is to push boundaries and create meaningful change for clients and teams alike. In her own words, Crowley stated, “I’m thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency. There’s never been a more exciting time to be in media, so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients…bring it on!”

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Crowley also highlighted her alignment with UM’s culture and people-focused leadership. “I’m a culture and people-focused leader. UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses. I’m very excited to be a part of fostering and growing this aspect,” she added.

This significant appointment underscores UM’s commitment to innovation and excellence in media investment, aiming to enhance its competitive edge and deliver unparalleled value to its clients.

The post Brittany Crowley Joins UM Sydney as New Head of Investment appeared first on Marketing In Asia.

Empowering Women Through Technology

The partnership, cemented by a Memorandum of Understanding (MOU), will see the development of a blockchain-based Digital Health Passport. This solution promises a secure, immutable record of verified credentials, facilitating easier access to essential health benefits. SEWA Shakti Kendras (SSKs), the community centers of the Self-Employed Women’s Association (SEWA), will serve as hubs where women can access their digital health passports and receive support in navigating health services and other entitlements.

Mirai Chatterjee, Director of SEWA Social Security, remarked, “This collaboration will aid the work of the SEWA Shakti Kendras by encouraging thousands of women workers to more actively participate in their healthcare journey. By offering them secure access to their documents and thereby to the health care that they are eligible for, we are hopeful for improved health outcomes and ultimately a sense of ownership and confidence that will help them achieve economic empowerment and self-reliance.”

Revolutionizing Healthcare Access

Currently, SEWA Shakti Kendras reach nearly 34,000 households, impacting around 200,000 individuals. The manual processes of collecting and validating documents for accessing entitlements will be significantly streamlined with the Digital Health Passport. This will not only reduce errors but also ensure compliance with India’s new Personal Identifiable Information regulations. Blockchain’s robust security features will empower SEWA members to maintain control over their identities, safeguarding their data from unauthorized access and tampering.

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

Anil Kakani, VP and India Country Head at Algorand Foundation, said, “India’s large informal workforce routinely faces challenges in accessing the government programs that have been established to meet their basic health care needs. Research shows that these programs help informal women workers stay healthy and able to work. It’s a privilege for us at Algorand to partner with Lok Swasthya SEWA in delivering a blockchain solution that will help improve healthcare access and outcomes for working women and their families. This collaboration highlights the power of blockchain in creating a more inclusive economy and helps deliver on the vision laid out over half a century ago by SEWA’s founder, Ela ben Bhatt.”

Addressing Challenges in Healthcare Accessibility

India has made substantial progress towards universal health coverage through initiatives like the Ayushman Bharat program. However, millions in the informal labor force, particularly women, still face significant barriers to accessing these programs. The Digital Health Passport aims to overcome these hurdles, leveraging SEWA Shakti Kendras’ strong position within the community to rapidly enroll members into crucial health and social protection programs.

Blockchain: A Catalyst for Change

The Algorand blockchain will ensure tamper-proof storage and easy retrieval of health data, empowering women to manage their health information effectively. This collaboration between AlgoBharat and Lok Swasthya SEWA exemplifies a powerful real-world application of blockchain technology, highlighting its potential to create a more inclusive and equitable society.

The post Algorand and SEWA Partner to Launch Blockchain-Powered Digital Health Passport for Women’s Empowerment appeared first on Marketing In Asia.

The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

The festivities kicked off on June 28th with an inspiring session led by TikTok Shop’s top creator, Vicky Littlewolf. She shared her entrepreneurial journey, highlighting how her own challenges as a content creator led her to create job opportunities for over 100 aspiring talents and sellers in Penang.

The event was officially inaugurated by YAB Prime Minister Dato’ Seri Anwar Ibrahim, marking a significant milestone in the partnership between TikTok Shop and TEKUN Nasional. Nur Azre Abdul Aziz, Strategic Partnerships Director at TikTok Shop Malaysia, expressed her enthusiasm, stating, “I’m glad that this partnership has had a positive impact on the entrepreneur community. In just 45 days, the event saw participation from 150 sellers from Penang, Kedah, and Perlis. These TEKUN Nasional entrepreneurs also achieved 1.19 million customer traffic and saw a 243% increase in sales from LIVE selling, thanks to TEKUN Nasional for bringing digital transformation to life.”

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

Highlighting the event’s success, the top 10 winning entrepreneurs from the Live Streaming Competition were each awarded a “Live Streaming Package” valued at over RM7,000. This package included traffic support, sales vouchers, affiliate creator matchmaking, and a live streaming booth setup at the event. Additionally, 14 more entrepreneurs showcased their innovative ideas in a thrilling Business Pitching Competition during the carnival.

Dato’ Abdullah Sani, Chairman of TEKUN Nasional, expressed his gratitude to TikTok Shop for their strategic promotion of the event, which reached over 3 million viewers via short videos by June 29th, 2024. He emphasized the importance of adaptability in entrepreneurship, stating, “To succeed as an entrepreneur, one must adapt to change. The rise of information and communication technology has propelled society into the digital era. Adapting to new technologies enables entrepreneurs to innovate and explore new opportunities.”

The Karnival TEKUN Madani also featured the TikTok Shop Awards ceremony, officiated by Dato’ Abdullah Sani, celebrating the exceptional achievements of participating entrepreneurs. Noteworthy awards included:

• Best Live Sales Result: @cikschagold.hq, achieving a 7,000x sales growth in 20 days.
• Highest Order Growth: @lipstickscarf, achieving a 1.6x order growth in 20 days.
• Best Short Video Interaction: @cendawanhub, garnering over 40,000 views.
• Business Pitching Competition Winner: @shiffaenterprise, a family-owned Penang curry powder supplier.

Shiffa Enterprise was awarded a three-month mentoring program from TikTok Shop Partner Anna Aziz, which includes short video production, LIVE selling hosts, and two one-on-one tutoring sessions. Anna Aziz is renowned for her expertise in creating custom video content that elevates brand visibility, engagement, and sales, offering comprehensive services from strategic planning to performance analysis.

As TikTok Shop continues to empower local entrepreneurs, this partnership with TEKUN Nasional marks a significant step towards fostering digital innovation and growth in Malaysia’s entrepreneurial landscape.

About TikTok

TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

The post 200,000 Malaysians Celebrate Local Entrepreneurship at Karnival TEKUN Madani in Partnership with TikTok Shop appeared first on Marketing In Asia.

Singapore-based fintech startup Qashier announced today that it is launching Treats, a unique payment-linked loyalty programme that allows customers to seamlessly earn points by simply tapping and paying with their linked cards at any merchant under the Treats programme. Since piloting the loyalty programme with 7,000 customers in June 2024, Qashier’s merchants have seen an average of 26% increase in customer purchases and an increased return rate of customers within an average of eight days.

According to YouGov’s latest report highlighting the loyalty programme landscape in Asia Pacific, the top barriers for consumers to join include inconvenience when signing up (52%) and confusing rewards structures (50%). To help merchants solve this challenge, Qashier has launched a loyalty solution powered by Treats that is quick, simple, and seamless.

To register for Treats, customers scan a QR code once to link their credit or debit card. Subsequently, shoppers can enjoy collecting points automatically at any Treats-participating merchant by simply tapping and paying.

The collected Treats points can be redeemed to offset payments for the customer’s next visit to the same Treats merchants, with chain store merchants having the option to enable earning and redeeming points across their multistore.

Treats is available for QashierPOS and QashierPay merchants, allowing customers to make payments and earn points seamlessly in-store. An industry first, the QashierPay terminals with Treats enabled will allow merchants to conveniently view Treats customer profiles and points when accepting payments. With QashierPay launching in Thailand and the Philippines later this year, more customers and merchants across Southeast Asia will be able to enjoy the benefits of Treats.

“Qashier has always been a champion for SMEs, supporting local businesses with digital payments. With Treats, we’re expanding our support to benefit both merchants and customers in meaningful ways. For merchants, this means fostering a loyal customer base, encouraging repeat business and strengthening customer relationships. For customers, it offers the opportunity to effortlessly earn cashback rewards while shopping at their favourite stores. We’re excited to enhance the buying experience, making it both easier and more rewarding for everyone involved,” said Travis Kok, SVP of Qashier.

With the integration of Treats, Qashier’s products now offer POS software capabilities and embedded payment options across credit cards, mobile payments, e-wallets, QR payments, online payments, and embedded loyalty solution to become a 3-in-1, unified smart POS for merchants. This allows merchants to streamline their operations into a single device that enables them to make seamless transactions and manage operations at an affordable cost. The new Treats loyalty programme is free of charge and bundled in for QashierPOS and QashierPay merchants in Singapore, Malaysia, the Philippines, and Thailand till the end of 2024.

Refreshed and upgraded QashierXS

Digitisation is continually a hot topic for merchants in Singapore – and especially for small and medium-sized enterprises. The Singapore Digital Economy Report 2023 revealed that the technology adoption rate of SMEs increased from 73.8% in 2018 to 94.3% in 2022. To keep pace, Qashier has updated the hardware of QashierXS alongside the launch of Treats to continue enhancing the payment experience in today’s ever-changing digital economy.

The new 3-in-1 QashierXS offers enhanced functionality over its predecessor, featuring a faster processing speed and an increased memory capacity, providing businesses with ample storage for inventory management and transaction records. Even with these enhanced capabilities, the refreshed hardware remains under 500 grams, with a sleek and compact design similar to its predecessor.

Leveraging evolving technology, the QashierXS is a full-function, lightweight device that optimises space and operational efficiency, delivering a smoother POS payment experience for merchants at a low cost.

Since the company’s inception in 2019, Qashier has processed over US$1 billion worth of transactions and empowered over 7,000 businesses across Southeast Asia with its integrated hardware and cloud-based software solution that streamlines business operations.

Qashier has also recently been awarded in-principle approval by the Monetary Authority of Singapore (MAS) for a major payment institution (MPI) licence to offer merchant acquisition services, as well as domestic and cross-border money transfer services.

Qashier continues to grow, and currently has four offices across Southeast Asia: Singapore, Malaysia, the Philippines, and Thailand. Alongside its own expansion, the company is continually investing in technology and innovation to ensure the merchants in the region can grow and scale their business effectively and effortlessly.

For more information about Qashier and how they can empower your business, please visit https://www.qashier.com/.

The post Qashier Unveils Treats, an Offering That Streamlines POS, Payment, and Loyalty Mechanisms Into an Automated Payment-Linked Loyalty Solution appeared first on Marketing In Asia.

The introduction of this specialist media division marks a significant milestone in the independent agency’s growth, coming two-and-a-half years after its inception. This move follows a soon-to-be-announced significant new business acquisition, highlighting the agency’s expanding influence in the industry.

Pete Bosilkovski, CEO of It’s Friday, expressed his excitement about the new division, stating, “The introduction of media thinking in the agency gives our clients an edge in the way we go to market. Our ethos is to continue to deliver creative solutions that out-think, not out-spend. Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible to ignore.”

Bosilkovski emphasized the importance of innovative strategies in today’s cost-sensitive market, saying, “Cost pressures are one of the biggest issues facing clients, so we strive to innovate the way we go to market versus out-spending our competitors. We cannot wait to unleash connections thinking in our problem-solving to give our clients the edge in delivering greater effectiveness and ROI.”

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Michelle Miroforidis, who brings 16 years of integrated expertise in communications strategy and connections, will be pivotal in this new role. Her impressive career includes leadership roles at Naked, Spark Foundry for Diageo, Dentsu’s The Story Lab, and in-house at Airbnb. Most recently, she served as Acting Head of Strategy at Havas Media.

“We’re thrilled to have Michelle on board and leverage her tremendous experience working in environments where connected thinking was at the core of success,” said Bosilkovski. “Working alongside our strategy team, Michelle brings a whole new dimension and energy to the way we will unlock effective brand solutions, connecting people and brands, in ways that are impossible to ignore.”

Miroforidis shared her enthusiasm for the new role, stating, “I’m thrilled to join the impressive team at It’s Friday. Their dedication to powering brands with a distinct Friday-like energy through the seamless integration of brand, creative and connections thinking, immediately struck a chord with me. I can’t wait to join forces with the team to create a game-changing Connections product, providing clients with channel-agnostic strategies across the customer journey.”

Michelle’s contributions to the industry have earned her recognition at both local B&T and Festival of Media APAC awards. Beyond her professional achievements, she is a passionate advocate for cultural diversity in leadership and a mentor for aspiring industry professionals through the initiative, The Trenches.

The post It’s Friday Launches Full-Service Media Division, Appoints Michelle Miroforidis to Lead Connections Strategy appeared first on Marketing In Asia.

These promotions come in the wake of several new business wins, including Best Gift Group, Genea Fertility, and FlexiRoam, all of which have recently joined the agency’s expanding client roster.

Anthony Fargeot, VP of Growth at Bench Media, commented on the strategic importance of these promotions: “When talking to marketers, we realised that even with strong internal marketing resources, they are often one degree removed from the latest innovations happening in the digital advertising ecosystem. As an agency, it’s a big part of our day-to-day to be in contact with media, tech and data vendors and how their offerings and capabilities are quickly evolving to stay ahead of the curve. We keep our finger on the pulse and share our knowledge with brands, infusing it in their marketing strategy so they can ongoingly improve their ROI.

“Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients, their promotions are well deserved and testament to their vast experience and skillsets across the digital ecosystem.”

Sebastian Diaz, who brings experience from NewsCorp and OMD, is renowned as a thought leader in the industry and a member of the IAB Ad Effectiveness Council. His promotion to Head of Media Innovation at Bench Media will be crucial in developing new media products tailored to brands’ evolving needs for sophisticated solutions.

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Reflecting on his promotion, Diaz stated: “In the past three years, I’ve witnessed cookie-less ID solutions come to the fore; the attention-based economy thrive; and green trading finally taking a front seat.

“2024 marks the era of generative and predictive AI and the influx of commerce solutions and retail media networks. In an industry that rapidly needs to evolve to meet client needs, it can be challenging to navigate at the best of times, so it is great to be part of an independent agency that prides itself on being client-led and always keen to encourage the testing of new technology to market. We have a great working relationship with our clients, who trust us with strategies that aren’t the stock standard. I’m excited to shape Bench’s innovative media solutions and solidify us as digital leaders in market.”

Anthony Fargeot added, “Seb is definitely the man for the job. His understanding of media is one of the strongest I have ever encountered and his ability to connect the dots to create much needed and innovative solutions is a massive asset for brands.”

Nate Vella’s promotion to Brand Strategy Lead is equally significant. His deep understanding of client needs and challenges will enable him to integrate seamlessly with brand marketing teams, designing efficient advertising strategies that align with overall business objectives.

Vella expressed his enthusiasm for the new role: “More and more, brands are seeking a centralised and stable strategy team to integrate with their day-to-day ways of working. Bench has the experience and capabilities to be able to support this, while also creating further valuable connections with our network of partners to drive success and achieve tangible business outcomes.

“I’m looking forward to taking on this new role and contributing to the continued growth of our offering as an agency, and in doing so, providing forward-thinking and tailored solutions for our clients.”

Liam Garratt, General Manager at Bench Media, highlighted Vella’s exceptional capabilities: “It is impressive to see Nate operate and how he can embed himself with brand marketers and speak their language, understand their challenges and come up with ingenious solutions to address them. His role will be a huge contributor to our continued success working with brands and I’m very excited to see him take on this new role.”

The promotions of Diaz and Vella are effective immediately, marking a new chapter in Bench Media’s commitment to innovation and client success.

The post Sebastian Diaz and Nate Vella Take on Key Roles at Bench Media to Drive Innovation and Brand Strategy appeared first on Marketing In Asia.

Ms. Wong Sze Keed, expressing her enthusiasm, stated, “I am delighted to welcome Afees to the leadership team as Chief Technology Officer. I am confident that Afees will be a strong addition to my management team and will continue to drive AIA Singapore’s digitalisation agenda across our organisation to deliver the best service experience for our customers. More importantly, with Afees’ appointment, AIA Singapore remains committed to our people-first culture; where talent development and internal mobility will ensure we give the best opportunities to our people.”

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Afees Ashroff, a seasoned leader with over 20 years of experience in the banking and insurance sectors, has been a part of AIA Singapore since 2018. His deep understanding of the organisation and his recent role as Head of Digital Technology position him perfectly to lead the digital transformation efforts at AIA Singapore. His focus will be on enhancing customers’ digital experiences through the development and implementation of cutting-edge technology strategies, aligned with AIA Singapore’s vision and business priorities as a customer-centric leading life insurer.

Afees steps into the role following the departure of Peter Lee, who has decided to step down to focus on personal matters. Ms. Wong Sze Keed added, “I would like to express my sincere appreciation to Peter and his efforts in steering the team. Peter is a highly respected industry veteran and will be fondly remembered for his positive influence in creating a cohesive culture within the technology division and we wish him all the very best in his future endeavors.”

About AIA

AIA Group Limited and its subsidiaries, known collectively as AIA, represent the largest independent publicly listed pan-Asian life insurance group. Established in Shanghai in 1919, AIA has a significant presence in 18 markets, including wholly-owned branches and subsidiaries in regions such as Mainland China, Hong Kong SAR, Thailand, Singapore, and Malaysia.

AIA is a market leader in Asia (excluding Japan), based on life insurance premiums, and holds leading positions across most of its markets. As of 31 December 2023, AIA had total assets of US$286 billion. The Group meets the long-term savings and protection needs of individuals with a variety of products and services, including life insurance, accident and health insurance, and savings plans. Additionally, AIA offers employee benefits, credit life, and pension services to corporate clients through an extensive network.

The post Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation appeared first on Marketing In Asia.

CAPCOM’s Grand Return

CAPCOM, a global leader in video game development and publishing, is back at gamescom asia, kickstarting the B2C entertainment area with a spectacular showcase. Attendees will get a chance to experience hands-on demos of CAPCOM’s upcoming games and witness the thrilling CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE. This official Street Fighter 6 tournament is set to deliver an electrifying experience for fans and industry professionals alike.

Industry Insights from Shawn Layden

Headlining the business conference is Shawn Layden, former CEO of Sony Interactive Entertainment America (SIEA). Layden, an industry expert who played a pivotal role in shaping the iconic PlayStation brand, will share his insights and predictions about the gaming industry in a fireside chat. His presence underscores the event’s importance as a hub for gaming industry knowledge and networking.

Entertainment Area Highlights

The entertainment area promises a weekend packed with excitement from October 18-20. Fans can look forward to live stage entertainment, meet-and-greet sessions with their favorite gaming personalities, and immersive experiences in various featured areas, including esports, cosplay, board games, and retro games.

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, is among the first to join the entertainment stage program. Additionally, J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR2024, will perform, adding to the star-studded lineup.

Growing Significance of Southeast Asia in Gaming

Daria La Valle, Project Director at Koelnmesse, organizer of gamescom asia, expressed excitement about the event’s growth: “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

Gamescom Asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, further solidifying its position as the premier hub for Asian gaming. With participation from global companies and country pavilions from Singapore, Thailand, and Spain, the event showcases the diverse and dynamic gaming culture in the region.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Business Area Conference

The business area conference, held on October 17-18, will feature over 80 industry experts presenting the latest gaming trends, game design principles, and marketing strategies. Confirmed speakers include Shandhi Sayogo from Agate International, Luna Javier from Altitude Games, Amir Ghareaghadje from CD Projekt Red, and many more.

The event also marks the return of the gamescom asia pitch competition, spotlighting top gaming industry talent competing for titles such as Most Anticipated Game, Best Pitch, and Best Game Design.

Don’t Miss Out

Gamescom Asia 2024 promises to be an unmissable event for gaming enthusiasts, industry professionals, and anyone passionate about the future of gaming. For more information and updates, visit www.gamescom.asia

The post CAPCOM Returns to gamescom asia with a Spectacular Showcase; Shawn Layden Headlines the Business Area Conference appeared first on Marketing In Asia.

Sumiati will now oversee both national and international operations, with Singapore serving as the Asia Pacific headquarters for PHD and its parent company, Omnicom Media Group (OMG). Her responsibilities will include setting strategic goals for growth and transformation, acquiring top talent, and mentoring future leaders at PHD Singapore.

Under Sumiati’s leadership as General Manager, PHD Singapore has achieved remarkable milestones. The agency secured high-profile clients such as IKEA, Razer, and Viu, and established enduring partnerships with major brands including Singapore Airlines and HSBC. Her tenure since 2022 has been marked by significant talent growth and internal mobility, propelling the agency into a stellar transformation journey.

Also Read: Knight Frank Malaysia Expands Its Footprint to East Malaysia with New Miri Office

The agency’s prowess was further validated by the industry, with PHD Singapore winning three Gold awards at Marketing Interactive’s MARKies Awards 2024 for Most Effective Use in Omnichannel, Artificial Intelligence, and Integrated Media. In 2023, PHD Singapore bagged 18 awards, showcasing its excellence in various categories at Marketing Interactive’s Marketing Excellence Awards.

Chloe Neo, CEO of OMG Singapore, praised Sumiati, stating, “PHD has always focused on attracting the best thinkers in the business, encouraging them to fully realise their potential in a progressive and connected environment that celebrates smart thinking and clever planning to help brands grow. Sumiati leads and lives that defining ethic; she is a respected people leader and has demonstrated the ability to operationalise strategies towards optimal business impact. She understands what makes PHD unique as a brand while leveraging OMG’s capabilities and scale to enable clients’ business ambitions.”

Chloe added that Sumiati’s business acumen and collaborative spirit significantly contribute to OMG’s Agency as a Platform model, which integrates talent, technology, and capabilities across the group to offer a seamless client experience.

With 12 years at OMG Singapore and a decade with PHD, Sumiati reflected on her promotion: “I am thrilled to lead PHD Singapore into its next phase of innovation and success. Embracing a growth mindset across all aspects of our operations is key for us moving forward. My focus remains on growth, whether it is expanding our client base, scaling services for existing clients, or developing talent.”

Aligned with PHD’s new brand tagline, “Intelligence. Connected,” Sumiati’s leadership vision emphasizes leveraging advanced analytics and AI to enhance campaign performance and deliver optimal business outcomes for clients. She stated, “Integral to this strategy is our unwavering dedication to nurturing talent, as well as fostering a culture of continuous learning and professional development within our teams. We will combine human expertise, data, and technology to help our clients achieve greatness.”

About PHD

PHD, an Omnicom Media Group Agency, assists leading brands in outthinking, outpacing, and outgrowing the marketplace through a next-generation network of tools, talent, and technology designed for connected intelligence. Operating through the AI-powered Omni system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is the most awarded media agency network globally, as per WARC Media 100, and was named the 2024 Global Media Network of the Year by Adweek.

The post Sumiati Hashim Elevated to Managing Director of PHD Singapore appeared first on Marketing In Asia.

Shopify Inc.’s Southeast Asia Retail Report 2024 states that Southeast Asian retailers are placing big bets on social media as 68% plan to increase investment in social commerce over the next 12 months. This dovetails with the finding that social media is now the biggest driver of brand and product discovery in Southeast Asia, with more than 4 in 5 consumers (82%) discovering new products through social media.

Social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024. In line with this, 39% of retailers surveyed for Shopify’s report said social media engagement is one of the most crucial metrics for determining the ROI of commerce infrastructure, ranking just behind profit margin (44%).

“Given the economic climate, customers have become more discerning and selective with how they spend their money,” notes Eugene Chua, Executive Head of Global E-Commerce and Sales at Secretlab, a Shopify client, in the report. “Social media continues to play a big role as a platform of discovery and in influencing customer’s decisions.”

Consumers are searching for value in current economic climate

The current economic climate has greatly impacted purchasing behaviour. Inflation and the rising cost of living have led the majority of Southeast Asian consumers (83%) to cut back on non-essential expenses, with over half seeking the best value when they shop. When it comes to making a purchase, price is the top factor for shoppers in Southeast Asia. Nearly all consumers surveyed (96%) said that they would stay loyal to a brand if it offered them an incentive, with consistently low prices or promotions being a top draw for 70%. In line with this, contextual real-time pricing (71%) is the number one area in which retailers plan to increase their technology spending so that they can drive conversions while maintaining favourable margins.

Although price is a key factor in driving loyalty and churn, competing solely on price is not sustainable, leaving retailers to compete on other forms of value, such as customer experience. This shows that to attract and retain customers, understanding their demands is crucial.

Specifically in Singapore, the top three must-have considerations for online shopping are free shipping, (71%), accessibility of payment with debit and credit cards (55%), and free returns (51%).

On the other hand, the top three priorities when shopping in-store are knowledgeable staff (56%), stock availability (55%), and attentive service (36%).

Unique challenges facing retailers

When it comes to where Southeast Asians like to shop, over half (52%) of the people surveyed said they prefer shopping online.

Business websites, also referred to as brand.com sites, are important to shopping journeys in the region. 81% of Southeast Asian shoppers agree that a company with a brand website is more trustworthy and credible, compared to those without one. This trust factor is especially important to shoppers when making large purchases – two in five (42%) of SEA consumers prefer making large purchases on a company’s website instead of its online marketplace store.

Though online channels are the stand-out preference for Southeast Asian shoppers, physical stores remain an important channel. Over a quarter (28%) said they enjoy in-store shopping as much as online shopping, and another 19% prefer in-store shopping. This highlights the importance of creating omnichannel shopping experiences. To succeed in omnichannel, a unified commerce platform that provides a holistic view of customer engagement, inventory, and fulfilment across channels is key. Testament to this, more than 3 in 5 retailers (66%) surveyed said they will increase tech investment in a unified commerce platform.

Chief Technology Officer: the new powerhouse for retail

Currently, 85% of retailers face operations-related challenges, with efficiency issues stemming from manual processes and complex business systems. Almost all retailers surveyed (99%) believe that technology will remedy these struggles and are planning to invest about 20% of their total revenue into innovation initiatives in the next year. Topping the list of increased tech investments: contextual real-time pricing (71%), social commerce (68%), business intelligence (67%), unified commerce platform (66%, and composable stacks (65%). Given that technology is set to reshape the retail landscape, an overwhelming majority (93%) of retailers believe that the Chief Technology Officer will contribute to the evolution and/or revenue growth of the business.

As technology-driven innovation becomes a central focus, operational, platform servicing, and support costs emerge as key considerations. Retailers are increasingly selective about their technology infrastructure, favouring solutions that offer a lower total cost of ownership while ensuring performance and stability. Shopify has been proven to help businesses reduce costs and increase revenue, according to data and research conducted by a leading consulting firm. Compared to competitors, Shopify delivers 33% better total cost of ownership, 23% better platform costs, and 19% better operation and maintenance costs compared to competitors.

“In this current economic climate, the imperative for both shoppers and retailers to achieve more with less has never been greater. Retailers are turning to advanced technology solutions to not only meet evolving customer demands but also to fortify their long-term resilience. Unified commerce is set to be a key growth catalyst, enabling retailers to harness comprehensive data and insights across their customers, inventory, and operations to make informed and strategic decisions. With technology being the linchpin to the future of retail, Shopify is the partner of choice for retailers across Southeast Asia, from large enterprises to small businesses, with solutions that are purpose-built to cater to their unique needs,” shares Shaun Broughton, Managing Director, APAC and Japan, Shopify.

Download the full Southeast Asia Retail Report 2024 by Shopify here.

Research Methodology

Shopify commissioned YouGov to conduct research with consumers and businesses to uncover hundreds of insights into consumer behaviours and retailer tactics in Indonesia, Malaysia, the Philippines, and Singapore.

The retailer survey was conducted online between 28 March and 5 April 2024. The total sample size was 269 senior business decision-makers in retail businesses with 50+ employees and a local headquarters in Southeast Asia.

The consumer survey was conducted between 5 April and 10 April 2024. The consumer survey was conducted between 5 April and 10 April 2024. The consumer sample comprised a nationally representative sample of residents of Indonesia, Malaysia, the Philippines and Singapore aged 18 years and older. Following the completion of the survey, the consumer survey data was weighted by age, gender, region (all markets except Singapore), race (Singapore and Malaysia only), and socioeconomic status (Indonesia only) to reflect the latest population estimates for each market.

Additionally, interviews were conducted with retailers using Shopify and ecosystem partners to provide qualitative context and real-world insights into the market shifts retailers are dealing with and how they are adapting to change.

The post Southeast Asia’s Retailers Bet Big On Social Commerce Despite Economic Climate appeared first on Marketing In Asia.

Mark Coad, CEO of Mediabrands and Acting CEO of Initiative ANZ, expressed his enthusiasm about Davey’s new role, stating, “Since stepping into the GM role last year, Megan has proved she is critical to the agency’s success. With Megan as part of its senior leadership team, Initiative Melbourne has flourished, and the agency will be in safe hands with her at the helm. Her passion for her craft has always been unwavering and her leadership skills have been crucial to enable the agency to grow, foster innovation, and uphold its ambition to deliver exceptional client results.”

Coad further highlighted Davey’s leadership qualities, “But what I admire most in Megan is her ability to lead her team to success; she teaches, mentors, and encourages her team to be the best they can be every day, and the culture within Initiative Melbourne reflects this attitude. Her elevation to Head of Melbourne is simply a no-brainer, and I am excited about what the future holds as Melbourne continues to expand its market footprint.”

Also Read: Knight Frank Malaysia Expands Its Footprint to East Malaysia with New Miri Office

Megan Davey, reflecting on her promotion, said, “It is an incredible honour to be leading this dynamic team in such an exciting period for our industry. Keeping pace with the ever-evolving and challenging media landscape is what our clients demand, and we remain even more committed than ever to delivering innovation and business results for our clients through the effective use of media. I am very excited about leading my team and our clients to success.”

Davey’s journey with Initiative began in 2016 as Client Director. Her remarkable ascent through the ranks saw her promoted to General Manager in 2023. Effective immediately, Davey now takes on her new role, ready to steer the Melbourne team to new heights.

In his concluding remarks, Coad also expressed gratitude towards Sarah James, “I would also like to take this opportunity to thank Sarah for her tremendous contribution to the business. She is a talented leader, and her passion and energy have earned her the respect and admiration of her team and clients alike. We wish her every success in her new role.”

The post Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure appeared first on Marketing In Asia.

If you’re using an iPhone and want to try out this feature, here’s how you can set it up: Open Google Maps and tap your profile picture. From there, go to Settings, then Navigation, and finally to Driving options. Here, you’ll find the option to toggle on the ‘Show Speedometer’ feature. Once enabled, a small, circular speedometer will appear in the bottom-left corner of your navigation screen. This gauge not only shows your current speed, but also alerts you by changing color if you’re speeding.

For those who prefer a less cluttered display, Google has included an easy way to turn the speedometer off and on directly from the navigation screen—just tap the ‘Speed Limit’ icon. If you decide you don’t want the speedometer at all, you can disable it permanently by going back into the Map Display settings.

This feature is included in the latest Google Maps update for iOS, version 6.123.0, which has been rolling out to users through server-side updates. Google points out that while the in-app speedometer is handy for keeping an eye on your speed, it shouldn’t be relied on entirely due to possible discrepancies caused by external factors. They recommend using your vehicle’s built-in speedometer for the most accurate speed readings.

This update is part of Google’s ongoing effort to enhance the functionality and safety of its navigation app, though it remains unavailable for Android Auto users.

The post Google Maps Introduces Live Speedometer for iOS and CarPlay appeared first on Marketing In Asia.

Heading the Miri office is Jane Liaw, the newly appointed Director of the Sarawak branch. Liaw brings a wealth of experience and a profound understanding of the real estate industry, positioning her to spearhead the branch’s growth in the local market.

“We are thrilled to establish a presence in Miri, Sarawak, and further strengthen our commitment to serving clients in East Malaysia,” stated Keith Ooi, Group Managing Director of Knight Frank Malaysia. “The opening of our new office reflects our confidence in the potential of the Sarawak market and our dedication to providing exceptional real estate services to our clients.”

Also Read: Westcon-Comstor appoints Ang Wee Lee as Singapore’s Country Manager

The Miri office will offer a comprehensive suite of services, encompassing residential and commercial property sales and leasing, property management, transactions, valuation, and advisory services. With a team of seasoned professionals, Knight Frank Malaysia aims to provide bespoke solutions tailored to the unique needs of clients in Miri and the surrounding regions.

Jane Liaw expressed her excitement about leading the Sarawak branch, stating, “I am honored to be entrusted with this role and excited to work alongside a talented team to deliver exceptional results for our clients. We are committed to providing the highest level of service and expertise to help clients navigate the dynamic real estate landscape in Sarawak.”

This new office is a pivotal part of Knight Frank Malaysia’s broader strategic expansion plan to solidify its footprint across Malaysia. With an impressive track record and a robust global network, the company is poised to offer unparalleled market insights and intelligence to its clients.

The post Knight Frank Malaysia Expands Its Footprint to East Malaysia with New Miri Office appeared first on Marketing In Asia.

The Miri office will be headed by Jane Liaw, Director of Sarawak branch. With her extensive experience and expertise in the real estate industry, Liaw is well-positioned to lead the Sarawak branch and drive its growth in the local market.

“We are thrilled to establish a presence in Miri, Sarawak, and further strengthen our commitment to serving clients in East Malaysia,” said Keith Ooi, Group Managing Director of Knight Frank Malaysia. “The opening of our new office reflects our confidence in the potential of the Sarawak market and our dedication to providing exceptional real estate services to our clients.”

The new office will offer a comprehensive range of services, including residential and commercial property sales and leasing, property management, transactions, valuation, and advisory services. With a team of experienced professionals, Knight Frank Malaysia aims to deliver tailored solutions to meet the diverse needs of clients in Miri and the surrounding areas.

Jane Liaw, the newly appointed head of the Sarawak branch, expressed her enthusiasm for the opportunity to lead the team and contribute to the growth of Knight Frank Malaysia in the region. “I am honored to be entrusted with this role and excited to work alongside a talented team to deliver exceptional results for our clients,” said Liaw. “We are committed to providing the highest level of service and expertise to help clients navigate the dynamic real estate landscape in Sarawak.”

The opening of the Miri office is part of Knight Frank Malaysia’s strategic expansion plan to enhance its presence across Malaysia. With a strong track record and a global network of offices, the company is well-positioned to provide clients with unrivaled insights and market intelligence.

The post Knight Frank Malaysia Opens New Office in Miri, Sarawak appeared first on Marketing In Asia.

Westcon-Comstor, a global technology provider and specialist distributor, today announced the appointment of Ang Wee Lee as the Country Manager for Singapore.

Prior to Westcon-Comstor, Ang Wee Lee’s career is marked by significant leadership roles in product and vendor management, channel sales, and professional service delivery. His most recent stint was as Director, Head of Channel Sales and Professional Service Delivery at Tech Data Singapore.

“It’s a privilege to take on the role of Country Manager for Westcon-Comstor in Singapore,” said Ang Wee Lee, Country Manager, Westcon, Singapore. “The ICT distribution market is evolving rapidly, and I am committed to leading our team to play a key role in Westcon’s growth strategy. Our focus will be on enhancing our service delivery and product portfolio, and strengthening our partner ecosystem to drive mutual success.”

Ang has demonstrated a result-oriented approach and a profound understanding of the local channel ecosystem, forging strong and lasting partnerships and collaborations.

Westcon-Comstor recently announced its financial results for FY24, seeing its total revenue increase by 8% to $3.69 billion (FY23: $3.42 billion), indicating increased cloud growth and a need for cybersecurity solutions across the globe. In APAC, Westcon-Comstor saw a 12.9% growth in the APAC region, the highest in increased revenue compared to Europe and Middle East and Africa.

“I am delighted that Wee Lee has chosen to join Westcon-Comstor in leading our Westcon Singapore team to help us drive growth here in our most significant Asia market,” said Wilson Ho, Managing Director, Asia at Westcon-Comstor. “His deep industry knowledge and track record in leading high-performing teams in the distribution space will be invaluable as we continue to deliver innovative solutions and services to our partners.”

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Enhancing Convenience and Rewards for Travelers

Alipay+, an official sponsor of UEFA EURO 2024, has developed an innovative mini-program allowing Asian tourists to book FREENOW taxis and pay seamlessly using their preferred e-wallets. The supported e-wallets include Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China), and Touch ‘n Go eWallet (Malaysia). This integration allows travelers to pay as conveniently as they would in their home countries.

In addition, AlipayHK users will benefit from personalized rewards for every FREENOW ride, offering an extra layer of convenience and value for travelers from Hong Kong.

Comments from FREENOW and Alipay+ Executives

Andreas Maier, General Manager of Germany and Austria at FREENOW, expressed his enthusiasm about the partnership: “FREENOW, Germany’s leading cab app, is proud to partner with Alipay+. This collaboration allows us to offer Asian travelers an unrivalled experience, combining convenience with our best-in-class service.”

Pietro Candela, General Manager of Europe at Alipay+, highlighted the benefits of the partnership during the busy summer season: “During the peak summer season, FREENOW will benefit from the large influx of Asian tourists visiting major European cities, which are becoming increasingly popular destinations, especially this year for the EUROs. We also want to adapt to the needs of these Asian travelers, so that they can conveniently pay with their preferred e-wallet and benefit from the personalised promotions on offer.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

About FREENOW

Founded in 2009, FREENOW has revolutionized the taxi industry with its advanced tech platform, supporting over 150,000 partner drivers across Europe. Committed to sustainability and efficiency, FREENOW offers a range of mobility services, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds, and public transport. Backed by BMW Group and Mercedes-Benz Mobility, FREENOW operates in 9 European markets and over 150 cities, led by CEO Thomas Zimmermann.

About Alipay+

Alipay+ provides global merchants with digitalization technology solutions and cross-border mobile payment services, facilitating seamless transactions for consumers using their preferred payment methods abroad. Small and medium-sized businesses leverage Alipay+ digital tools for enhanced efficiency and omni-channel growth.

The post FREENOW and Alipay+ Partner to Elevate Asian Tourists’ Travel Experience in Europe appeared first on Marketing In Asia.

This collaboration allows Chief Telecom to transport its customers to Singapore, linking them to the DE-CIX ASEAN distributed interconnection platform. This platform facilitates remote peering with DE-CIX Frankfurt, the largest IX in Europe and one of the most significant globally. Consequently, Chief Telecom’s clientele will benefit from DE-CIX’s enterprise services, including the Microsoft Azure Peering Service (MAPS) for secure and dedicated Microsoft 365 cloud connectivity, cloud interconnectivity with major providers, and cloud-to-cloud connectivity through the DE-CIX Cloud ROUTER.

Partnership Propels Digital Economies and Societies Forward

Reducing latency times and enhancing performance of digital content and applications, this strategic partnership is set to benefit Chief Telecom’s customers by bolstering their economic ties to Singapore and the broader Southeast Asia region. Mareike Jacobshagen, Head of Global Business Partner Program at DE-CIX, stated, “This new partnership opens a doorway to the ASEAN region that will allow Chief Telecom’s networks to directly interconnect with networks in Southeast Asia. Together with partners like Chief Telecom, we are driving digitalisation in many regions around the globe and shaping the infrastructure that today’s digital economies and societies need to grow and prosper.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

Mr. Joseph Wu, Chairman of Chief Telecom, emphasized the significance of this alliance, noting, “DE-CIX not only connects thousands of data centers in Europe, the Middle East, North America, Asia, and Africa, but also operates more than 50 Internet and Cloud Exchanges worldwide. It is one of the top commercial internet exchange operators globally. In the future, Chief Telecom and DE-CIX will leverage their combined strength to promote more comprehensive solutions in Europe and Asia. The customers and peering members of both parties, therefore, will benefit from higher-quality internet services.”

The distributed DE-CIX ASEAN interconnection platform links key markets in Southeast Asia, promoting direct data pathways, lower latency, and enhanced cloud access across the region. Covering seven key metro markets including Jakarta, Singapore, Kuala Lumpur, Johor Bahru, Penang, Brunei, and Manila, customers at any of these exchanges can seamlessly exchange internet traffic with networks across the region, ensuring top-quality interconnection services for both wholesale and enterprise needs, in the most cost-effective manner.

About DE-CIX

DE-CIX is the leading global operator of Internet Exchanges (IXs), providing interconnection services in over 50 metro-markets across Europe, Africa, North America, the Middle East, and Asia. Connecting thousands of network operators, ISPs, content providers, and enterprise networks from more than 100 countries, DE-CIX offers unparalleled peering, cloud, and other interconnection services. With a data volume of nearly 40 Exabytes per year at its Frankfurt location, DE-CIX is one of the largest Internet Exchanges worldwide. Further information is available at www.de-cix.net.

About Chief Telecom

Founded in 1991, Chief Telecom became an affiliate of CHT in 2006 and was listed on the Taipei Exchange in 2018 (TWSE: 6561). Chief Telecom is ISO 27001, ISO 27011, ISO 27017, ISO 27018, and Data Centre Operations Standard (DCOS) certified, ensuring top-notch information security. With its global internet backbone, Chief Cloud eXchange (CCX), and TPIX – the largest internet exchange in Taiwan, Chief Telecom provides comprehensive solutions and various business models to enhance operational efficiency and competitiveness. For more information, visit www.chief.com.tw.

The post DE-CIX and Chief Telecom Forge Strategic Partnership to Enhance Connectivity Across Asia and Europe appeared first on Marketing In Asia.

OMG HK’s Insights Director, Nicole Cheng, highlighted that late-night events might deter people from dining out, impacting F&B businesses. However, the demand for home-delivered snacks and early morning breakfasts could rise, offering opportunities for food delivery services and convenience stores.

Hongkongers have mixed feelings about the time difference. Some believe it will reduce interest, while others see it as a chance to watch events during dinner. The availability of highlights and catch-up programs is expected to maintain interest.

OMG HK’s Video Content Viewing Landscape Q1 2024 report shows that viewing interest is almost equal among female (62%) and male (60%) audiences, challenging the notion that sports viewership is male-dominated.

As the Paris Olympics approach, brands have the chance to tap into these consumer behaviors. From promoting late-night snacks to early morning energy boosters, businesses can leverage the event to boost sales and engagement.

Key Insights for Brands:

1. Late-Night Consumption: Increased demand for snacks and drinks during late-night events.
2. Early Morning Energy: Opportunities for breakfast promotions to cater to early risers.
3. Platform Preferences: Ensuring highlights and catch-up content to keep viewers engaged.
4. Gender Parity: Nearly equal interest from female and male audiences, offering diverse marketing opportunities.

Nicole Cheng added, “Given that some games may start late at night, it is expected that consumers are less likely to stay out late at restaurants or with large groups of friends. Therefore, there is an impression that the Paris Olympics would hardly drive local businesses, especially those in the F&B industry.”

Here are the four other consumer behaviours brands should pay attention to.

1. Viewing interest for Paris Olympics nearly on par between female and male audiences

There is a preconceived notion that sports audiences are mainly male dominated. However, OMG Hong Kong’s Video Content Viewing Landscape Q1 2024 report found that viewing interest in the upcoming games are nearly on par between female (62%) and male audiences (60%).

The high interest among female audiences can be attributed to the availability of different sporting events at the games. That said, the gender audience ratio might still differ for specific sports. Data from free TV channels in Hong Kong show that the audience gender ratio is more balanced for sporting events involving volleyball and tennis, while football matches are mainly skewed towards a male audience.

While interest might not directly translate to actual viewership, Nicole explained that brands should not underestimate females’ interest in watching the Olympics or any other sporting programmes.

“Brands advertising female-related products and services could consider Olympics or sports programming in their media planning,” Nicole said.

2. Netizens view purchase of Olympics broadcasting rights as good use of public funds

Despite some scepticism in viewing interest, there are netizens who view the purchase of Olympics broadcasting rights as an appropriate use of public funds. A few also said this is a more appealing option than having fireworks for citizens or spending money on unnecessary decorations.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

3. TVB, ViuTV, and YouTube are the preferred platforms for Olympics live broadcast

TVB, ViuTV, and YouTube are the top three preferred platforms for Hong Kongers interested in the 2024 Paris Olympics to watch the live broadcast of the upcoming games. Those aged 45-59 surveyed by OMG HK prefer watching it on TVB, while 35-44 prefer ViuTV. Meanwhile, individuals aged 18-34 lean towards YouTube. 

Overall, the viewing preference aligns with the general viewing habits of Hongkongers – mature audiences prefer TVB while middle-aged and the younger generation prefer ViuTV and YouTube, respectively.

On the other hand, HOY TV was ranked fourth despite getting praised for their Olympics coverage during the Tokyo Games. In 2021, HOY TV received the most positive comments from netizens among the three free TV channels, with netizens saying the hosts were professional, well-prepared, and informative. However, the impact of this positive buzz remains to be seen when it comes to increasing consumers’ preference in watching HOY TV for Olympics coverage.

4. Take a more holistic approach when leveraging sports in your brand building 

It is common for brands to appoint athletes as ambassadors to uplift the brand’s image and build consumer recall. Some brands that have done so include Cathay Pacific with swimmer Siobhan Haughey and lululemon with rugby player Cado Lee, swimmer Camille Cheng, fencer Ryan Choi, and tennis player Eudice Chong.

However, it is important to clearly showcase how the athlete represents the brand’s values and what both parties have in common as well as think about what story your brand wishes to tell through the athlete.

“With the Olympics around the corner and the National Games in 2025, Hongkongers’ interest in sports are expected to remain high. Should a brand leverage on sports or athletes to create brand awareness, a more holistic approach is needed beyond mere event sponsorship or athletes being spokespeople,” Nicole said. 

About Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

The post Hong Kong’s Mixed Reactions to the Paris Olympics and Key Brand Takeaways appeared first on Marketing In Asia.