CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

The post CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference appeared first on Marketing In Asia.

Melissa Wilton, Butterfly’s Head of Communications and Engagement, praised Think HQ’s innovative and heartfelt approach. She said, “Think HQ came to us with a considered and innovative pitch, and an obvious passion for Butterfly’s work and purpose. We were impressed with Think’s genuine commitment to tell the Butterfly story, and we are excited to be working alongside the team to drive important conversations that dismantle stereotypes, break down stigma and encourage help seeking.”

This announcement is timely, given the rising concern over eating disorders in Australia. The latest “Paying The Price” report by Butterfly Foundation reveals a staggering 21% increase in eating disorders since 2012, affecting an estimated 1.1 million Australians in 2024.

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Wilton further emphasized the urgent need for increased visibility and support, stating, “Calls to the national Helpline and demand for treatment services are increasing exponentially, yet we know that less than 30% of people with an eating disorder seek help – so this represents a massive problem. It’s never been more critical to be visible, share our stories and amplify the voices of lived experience. Think HQ’s unique offering coupled with their team’s experience make them an ideal partner to help us achieve our communications priorities, of which there are many!”

Think HQ’s Founder & Managing Director, Jen Sharpe, expressed enthusiasm for the collaboration, saying, “We are thrilled to be acting as an extension of Butterfly’s dedicated and passionate team. We see this as the start of an incredible working relationship and cannot wait to tell important stories together. As the positive change agency, Think HQ is perfectly placed as Butterfly’s communications partner, and we look forward to driving real impact together.”

The partnership’s first significant project will be unveiled in September during Body Image and Eating Disorders Awareness Week (BIEDAW).

About Think HQ

Think HQ is an award-winning, full-service agency working with like-minded clients to create positive outcomes for people, places, and our planet. With over 90 staff across its Melbourne and Sydney offices, including specialist multicultural communications arm, CultureVerse, Think HQ is The Positive Change Agency.

The post Butterfly Foundation Appoints Think HQ as Retained Communications Partner to Amplify Impact appeared first on Marketing In Asia.

In a joint media statement, the partnership was heralded as a significant step towards enabling startups to secure funds through the pitchIN platform while receiving vital support and guidance throughout their fundraising journey.

UMTJ Chief Executive Officer, Dato’ Dr Ahmad Ramzi Mohamad Zubir, underscored UMT’s vast intellectual property portfolio, which includes patents, industrial designs, innovation utilities, trademarks, proprietary rights, and trade secrets, all primed for commercialization. “In 2023 alone, UMT registered a total of 60 intellectual property assets, including 40 products as proprietary rights, 13 as trade secrets, and 4 registered patents, with other categorizations of intellectual properties,” he noted.

Highlighting the underutilization of these intellectual assets, Dato’ Dr Ahmad Ramzi emphasized that their commercial potential represents untapped revenue for both UMT and Malaysia. The collaboration with pitchIN aims to bridge this gap by linking UMT’s startups with potential investors through the pitchIN platform.

PitchIN, a Digital Fundraising and Investment Hub, is recognized by the Securities Commission Malaysia as a Registered Market Operator (RMO). It offers both Equity Crowdfunding (ECF) and Token Crowdfunding (TCF) platforms. To date, pitchIN has successfully conducted 177 ECF campaigns, raising over RM325 million.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Sam Shafie, CEO of pitchIN, expressed his enthusiasm for the partnership, stating, “We are delighted to collaborate with UMTJ to support the growth of startups originating from UMT’s research. This partnership not only expands access to alternative financing for UMTJ’s startup companies but also helps commercialize existing intellectual assets.”

In conjunction with this agreement, UMTJ’s startup companies will benefit from the Fundraising Accelerator (FA), an entrepreneurship program launched by pitchIN Academy in October 2022. This initiative aims to equip UMT startup founders with the knowledge and skills necessary to successfully raise funds for their businesses.

The signing ceremony was attended by notable figures including YBbhg. Dato’ Dzulkifli Mahmud, Chairman of the UMTJ Committee; YBrs. Prof. ChM Dr. Marinah Mohd Ariffin, Deputy Vice-Chancellor (Research & Innovation) of UMT; and Xelia Tong, COO of pitchIN.

The post UMT Jaya Holdings and pitchIN Forge Alliance to Boost Startup Fundraising appeared first on Marketing In Asia.

The Affinidi Iota Framework shifts the paradigm by processing queries within a personal data vault. This ensures transparency and grants individuals complete control over what data is shared and with whom. Such an approach not only democratizes data access for developers but also preserves privacy through modern open standards, including W3C Verifiable Credentials, DIF Decentralized Identifiers, and OAuth 2.0.

In the traditional digital landscape, sensitive data is often shared without transparency, leading to potential misuse and breaches. According to a Twilio report, 60% of Asia-Pacific consumers demand clear communication on data use. A PwC study also highlights a trust gap, with only 30% of consumers trusting businesses. Affinidi’s Iota Framework disrupts this model by eliminating the need to collect and store non-essential data, thereby reducing risks and empowering individuals.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Empowering Developers and Enhancing Data Security

The Affinidi Iota Framework provides developers with user-friendly templates and robust tools, making it easy to set up privacy-preserving data-sharing processes. The Affinidi Trust Development Kit (TDK), an open-source SDK, enables developers to integrate identity management, verifiable credential handling, and login configurations into their applications seamlessly. Supporting languages like TypeScript and Python, the framework bridges Web 2 and Web 3 technologies, leveraging decentralized data for just-in-time acquisition.

Roopesh Shah, Co-Founder and CTO of Gro Club, India’s largest bicycle subscription model, shared his experience: “We began with Affinidi Login to simplify access to individual data through a one-click onboarding process. With the Affinidi Iota Framework, we are thrilled to advance beyond efficient customer onboarding, laying the groundwork for a future where every interaction is precisely tailored to individual preferences based on accurate and consented data.”

Built on Open Standards for Seamless Integration

At the heart of the Affinidi Iota Framework is the DIF Presentation Exchange (PEX) specification, which uses JSONPATH to enable powerful filtering capabilities for data exchange. This structured syntax simplifies data sharing and enhances interoperability across systems. Building on the OAuth 2.0 authorization framework, the OID4VP protocol provides a secure transport mechanism for Verifiable Presentations, ensuring data authenticity and reducing fraud risks.

Revolutionizing Data Exchange and Ownership

Affinidi is leading a global movement to return data ownership to individuals through its Holistic Identity concept. This approach addresses the fragmentation of digital identities across platforms, promoting a user-first philosophy with privacy by design.

Glenn Gore, CEO of Affinidi, stated, “In a new world where individuals can control their identity and data, we must redefine how information is shared. The Affinidi Iota Framework represents a major step forward in safeguarding privacy and consent by shifting information processing to the individual’s personal data vault.”

The beta version of the Affinidi Iota Framework is now accessible through the Affinidi Portal. Learn more about this revolutionary framework here.

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Originally released in 2023, Boat Story was commissioned by BBC One, UK and Amazon Freevee, US Germany. The 6×60’ thriller was written by Harry and Jack Williams and produced by the award-winning Two Brothers Pictures (an All3Media production company), in association with All3Media International. This thriller with a darkly comic heart has captivated audiences worldwide with its gripping and innovative storytelling.

After having successfully adapted Ray Donovan for Netflix India, Locomotive Global Media continues to make it a priority to bring premium international formats to the Indian audience.

Also Read: Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024

Speaking on the acquisition, Roshni Ghosh, Producer at Locomotive Global Media said “We at Locomotive Global Media take enormous satisfaction in our ability to adapt international formats to suit the Indian audience. We are incredibly excited to bring ‘Boat Story’ to India. On our journey to engage with millions of viewers, we are delighted to be able to collaborate with the most prolific creative minds in India and our partners at All3Media International to present stories that defy formulaic narratives and deliver an unparalleled entertainment experience.”

Jaenani Netra, VP, Sales Finished & Formats (Asia) at All3Media International expressed enthusiasm about the partnership, “Locomotive Global Media’s partnership with All3Media International presents such exciting times for India as this is our first scripted format deal together. It is a great choice of show, as Boat Story doubles up as a gripping thriller and as a darkly comic drama. With Mayank Sharma and Locomotive Global Media leading this adaptation, we are looking forward to seeing Boat Story take definite shape with the best on board!”

Adding further, showrunner and director, Mayank Sharma said, “I am really happy to be working on the adaptation of ‘Boat Story’. It is a fun, madly entertaining show with relatable yet quirky characters that keep you hooked until the end. While we aim to preserve the original’s essence, we are excited to infuse local flavour and fresh perspectives into our version that packs the show with action, humour and thrills specifically tailored for the Indian viewer.”

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The Rise of AI and Cloud in Business Transformation

Today’s CIOs are navigating the dual challenges of leveraging AI and cloud as strategic drivers for business transformation. A report by Morgan Stanley reveals that 68% of CIOs expect generative AI and large language models (LLMs) to directly impact their investment priorities. Additionally, with the ongoing shift to the public cloud—currently hosting 36% of application workloads and projected to reach 53% by 2026—both areas have emerged as top IT expenditure priorities.

Muhi Majzoub, EVP and Chief Product Officer at OpenText, highlighted the transition from testing basic AI fundamentals in 2023 to scaling generative AI in 2024. He stated, “OpenText enables customers to confidently navigate their cloud, security, and AI journeys, establishing trust in data integrity as we enter a new era of integrated information growth and agility. Our key innovation in this release centers around helping our customers shift left and adopt DevSecOps with AI. OpenText Cloud is helping customers rethink software delivery with OpenText Aviator.”

Transformative Innovations in CE 24.3

OpenText’s latest AI-enabled innovations are designed to meet the growing demand for robust solutions that drive growth, emphasizing the company’s 30 years of expertise in information management. The Titanium X strategic product roadmap, set to be delivered by CE 25.2, continues to drive digital transformation with significant new offerings in CE 24.3 across Business AI, Business Cloud, and Business Technology.

Business AI

• OpenText DevOps Aviator: This tool accelerates application delivery by using testing bots to automatically generate codeless tests from manual tests, reducing risks and talent shortages. Its AI-guided smart assistant provides quick answers and summaries on features, tasks, tests, and user stories, streamlining development workflows for greater efficiency.
• OpenText Fortify Aviator: This solution automates the auditing and remediation of Static Application Security Testing (SAST) vulnerabilities, leveraging AI to identify and fix issues. It seamlessly integrates fix suggestions into the DevOps workflow, providing audits and explanations in user-friendly terms. For data scientists, it protects against prompt injection attacks, model compromise, and vulnerabilities in LLMs.

According to the OpenText State of Code Security report, 57% of organizations are already adopting DevSecOps practices, with 72% focusing on securing business-critical apps as digital threats evolve in the age of AI.

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Business Cloud

• OpenText Content Aviator: Now available on OpenText Core Content, OpenText Extended ECM, and OpenText Documentum, this tool enhances automation and speed in content management workflows. It empowers users to efficiently interact with content and extract knowledge in the cloud and on-premises, expanding its collaborative capabilities to include high-quality video content, enabling conversion, streaming, annotation, and clipping directly within the platform.

Business Technology

• OpenText Thrust Studio: Now on general release, this tool provides developers with a real-time digital assistant powered by generative AI. It offers on-demand support, quick access to relevant code samples, and API documentation within the Visual Studio environment, boosting application development and end-to-end productivity.
• OpenText Cloud for Government: Achieving “fully authorized” status by the Federal Risk and Authorization Management Program (FedRAMP®) in the United States, this solution enables federal agencies to automate workflows, manage content throughout its lifecycle, and gain a comprehensive view of their content, ensuring robust security controls and compliance measures.

Client Testimonials and Future Outlook

Hans Pezold, Senior Vice President of Information Technology and Managing Director at Uniper, praised the partnership with OpenText, stating, “Partnering with OpenText, with their expertise in information management, cloud, and AI, was a natural fit because it allowed us to reduce resource consumption and administrative effort – a huge win for us. Working with OpenText is just the beginning of our digital transformation journey, and their forward-thinking approach to developing innovative suites of capabilities – whether that is cloud or AI – will be integral in further optimizing our processes and driving innovation forward.”

Availability and Additional Resources

As part of the quarterly OpenText Cloud Editions releases, customers benefit from new AI capabilities every 90 days. For more information on availability or to join a beta program for future innovations, contact OpenText.

Additional Resources:

• For further insights into the latest release, visit our Chief Product Officer’s blog post.
• Learn more about OpenText’s AI strategy.

About OpenText

OpenText is the leading Information Management software and services company globally, helping organizations solve complex problems with a comprehensive suite of Business Clouds, Business AI, and Business Technology. For more information about OpenText (NASDAQ/TSX: OTEX), please visit www.opentext.com.

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A Picture is Worth a Thousand Words

The importance of authenticity in online dating cannot be overstated. According to a recent survey, 85% of singles believe that their dating app profiles are crucial in representing their true selves. However, 52% find it challenging to choose the right profile image, and 68% expressed interest in an AI feature to assist with photo selection.

This new feature is especially beneficial for men, as most single women prefer profiles with at least four images that genuinely reflect the individual’s personality. Men who include more than one face photo in their profiles see a 71% increase in their likelihood of matching with women. Photo Selector offers a digital companion that curates a diverse selection of photos from users’ camera rolls, optimized to help them find a match.

Focus on Real Connections

Singles aged 18-24 spend an average of 33 minutes selecting the right profile photo. Photo Selector alleviates this burden, allowing users to focus more on making genuine connections rather than spending excessive time on photo selection. This AI innovation promises to inject more spontaneity into the online dating experience.

The advent of smartphones and handheld cameras has introduced the paradox of choice amidst a plethora of options. AI technology is addressing this challenge, providing users with the tools they need to make quicker, more effective decisions.

“We’re proud to be the first dating app to roll out an AI tool that can make the profile-building experience significantly easier—an area we know is one of the hardest parts of dating,” said Faye Iosotaluno, CEO of Tinder. “As the category leader, we’re pushing ourselves to define the industry’s best use cases for meaningful consumer AI integrations. Our commitment to our users is clear and equally applies to our view of AI: at Tinder, we develop innovative technologies to create a safer space for people to make authentic connections.”

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Effortless Photo Selection

Using Photo Selector is simple. Users snap a selfie for facial recognition, grant access to their camera roll, and let Tinder’s AI technology curate a selection of images for review. Users then decide which pictures to add to their profiles. While Photo Selector simplifies the process of selecting profile photos, there are still effective ways to present oneself for a great first impression.

Capturing the Ideal Images

Tinder Resident Dating Expert Devyn Simone offers tips on choosing profile photos that truly reflect your personality:

1. Find Your Light: Opt for well-lit photos, with natural light being your best friend. Seek out shaded spots on sunny days and snap a few variations for a variety of options.
2. Avoid Confusion: Keep group photos to a minimum. People are here to meet you, not your entire friend group. Choose bright, fun solo photos.
3. Clean That Lens: Ensure your camera lens is clean to avoid blurry photos. A quick wipe with a microfiber cloth makes a significant difference.
4. Have Fun: Show off different sides of your personality with various photos: headshots, action shots, social shots, and candid shots.
5. Mix It Up: Regularly update your profile with new photos to keep it current and exciting.

Photo Selector will be available in the U.S. starting in July, with international markets to follow later this summer.

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Unlike conventional chatbots limited to handling specific queries, Einstein Service Agent is both intelligent and dynamic. Built on the robust Einstein 1 Platform, it leverages large language models (LLMs) to analyze the full context of customer messages, autonomously determining the necessary actions. By using generative AI, it crafts conversational responses that are grounded in a company’s trusted business data, including Salesforce CRM data, and tailored to align with the company’s brand voice and guidelines.

For service organizations, this innovation means a substantial reduction in tedious inquiries that hinder productivity, allowing human agents to focus on more complex tasks. Customers benefit from faster responses, eliminating the frustrating wait times associated with human agents.

Einstein Service Agent is available 24/7, communicating in natural language, responding across self-service portals and messaging channels, and performing tasks proactively. When complex issues arise, it seamlessly hands off to human agents, ensuring smooth transitions without requiring customers to repeat themselves.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Currently in pilot and expected to be generally available later this year, Einstein Service Agent offers quick setup with user-friendly interfaces, pre-built templates, and low-code actions and workflows.

“Salesforce is delivering a future where human and digital workers join forces to improve the customer experience,” said Service Cloud General Manager Kishan Chetan. “Einstein Service Agent, our first fully autonomous AI agent, will not just complete service jobs on its own; it will augment human workers and completely transform how service teams operate, making them far more efficient and productive. We are reimagining customer service for the AI era.”

Why It Matters:

Studies show that most companies use chatbots today, yet 81% of customers prefer waiting to speak to a live agent due to the inadequacies of current chatbots. Meanwhile, 61% of customers favor self-service for simple issues, highlighting the need for more intelligent, autonomous agents powered by generative AI.

Dive Deeper:

Human-like Reasoning and Responses: Einstein Service Agent engages in easy, human-like conversations with customers. Its reasoning engine interacts with LLMs to understand the full context of customer input, drawing logical inferences to determine appropriate actions. It then executes these actions and generates responses that adhere to a company’s brand voice and guidelines.

For example, if a customer contacts an online shoe store to return a recent purchase, Einstein Service Agent can autonomously process the return, leveraging Salesforce Data Cloud to access necessary customer and business data.

24/7 Swift Resolutions Driven by Trusted Data: Einstein Service Agent bases its responses on trusted business data, including Salesforce CRM data, and can integrate data from third-party systems to generate personalized responses.

For instance, if a telecommunications customer seeks a new cell phone, Einstein Service Agent provides personalized recommendations grounded in a wide range of data, emulating the assistance of a store associate.

Built-in Guardrails: The Einstein Trust Layer ensures security by masking personally identifiable information (PII) and defining parameters for the AI agent to follow.

Quick Setup: With out-of-the-box templates, Salesforce components, and a choice of LLMs, Einstein Service Agent can be activated in minutes. Companies can reuse existing Salesforce objects to equip the AI agent with necessary skills efficiently.

Cross-channel and Multimodal Innovation: Einstein Service Agent assists customers across various self-service portals and messaging channels, understanding text, images, video, and audio.

For example, in a manufacturing scenario, if troubleshooting steps fail, customers can upload pictures for Einstein Service Agent to analyze and decide on further actions, such as sending replacement units.

Seamless Handoffs to Human Agents: When inquiries exceed its scope, Einstein Service Agent seamlessly transfers conversations to human agents, who can continue without requiring customers to repeat information.

For example, in a life insurance context, if sensitive language related to “loss” or “death” is detected, Einstein Service Agent escalates to a human agent for personal care.

Customer Quote: “Einstein Service Agent’s speed and accuracy in handling customer inquiries is promising. It understands and responds like a human, adhering to our diverse, country-specific guidelines. I can see it becoming an integral part of our service team, freeing our human agents to tackle higher value issues.” – George Pokorny, SVP of Global Customer Success, OpenTable

Learn More:

• Watch “The Rise of AI Agents: What Service Leaders Need to Know” LinkedIn Live on July 18 at 11am PT.
• Explore how Service Cloud Einstein boosts productivity and reduces costs in this Valoir Report.

Learn more about AI Service Cloud.

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David Kennedy, WiredCo. Partner, highlighted the motivation behind the move: “The more diverse our business becomes – not just in ethnicity, but also intergenerational working, beliefs, and ability – the more obvious it has become that the fixed traditional public holiday approach was no longer right.”

The initiative comes as a response to the growing demand for holiday flexibility, underscored by a recent Perkbox Australia study revealing that 58% of respondents prefer customizable public holidays. Angela Hampton, WiredCo. Founder & Managing Director, elaborated, “For us, it wasn’t just about finding a solution to Australia Day. We also had to think about people who don’t celebrate Christmas and Easter for religious reasons, and those who don’t celebrate The King’s birthday because they don’t place value in a monarchy.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

The WiredCo. team unanimously supported the initiative, as Michelle Hampton, WiredCo. Partner, noted: “When we consulted our team, we discovered they were 100% in favour of ‘Public Holidays Just Got Personal’ because it showed trust, cultural-connectiveness, and helped them create a personal working style that was respectful and effective for them.”

However, implementing this initiative came with its challenges. Nikki Cranley, WiredCo. CFO, explained, “We’re an independent business, so any change presents a host of questions. We had to think about how to track these days, how best they accrue, how the team takes them, and how they communicate that flexibility with their teammates and clients.”

WiredWellness aims to support staff in their mental and physical wellness while providing job flexibility. Angela Hampton emphasized, “WiredWellness wasn’t a response to the pandemic lockdown working environment, it started long before that. We wanted to give our team space to decompress, so we created our monthly ReWired events. Then we gave our people access to a counselor to help them manage their mental wellbeing, so we made access to that unlimited.”

WiredCo. has a track record of pioneering employee-friendly policies, including remote working and ‘Pet-ernity’ leave. David Kennedy proudly stated, “We’re proud to say that WiredWellness has helped us achieve 95% team happiness, 97% job satisfaction, and stabilized retention at 81%. And we firmly believe it’s helped us commercially, with the business almost quadrupling in three years.”

As one of Australia’s fastest-growing independent creative brandformance businesses, WiredCo. is home to iconic brands like Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. Their people-first culture continues to drive their success and innovation in the industry.

Check out WiredCo.: Website, LinkedIn, Instagram, and Facebook.

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With a unified approach to service design and technology change, the partnership addresses all facets of digital transformation needs within the marketing ecosystem. Chris Dodds, Co-Founder of ICON, stated, “Australian businesses and government departments need robust, flexible, and scalable solutions to meet clients’ evolving needs. Our partnership utilizes the power of Salesforce, Drupal, and GovCMS to deliver customized content, targeted communications, and best-in-class user experiences. We’re excited to partner with Xenai Digital to expand our client service offering.”

Headquartered in Melbourne with a national presence, ICON excels in end-to-end user engagement and creative communications campaigns. Their deep expertise in Drupal and GovCMS SaaS/PaaS, complemented by in-house capabilities in brand, PR, communications, behavior change, and media training, ensures comprehensive service delivery.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Xenai Digital, an Australian agency, accelerates the path to value from Salesforce adoption, enabling clients to fully leverage their data and technology investments to demonstrate ROI. The team’s strong focus on customer experience (CX) automation drives growth and engagement with unmatched efficiency. By delivering exceptional value and maximizing tangible business returns, Xenai Digital is at the forefront of digital transformation.

The synergy between Xenai Digital’s Salesforce proficiency and ICON’s extensive capabilities in experience design and open-source solutions promises to deliver revolutionary outcomes. This partnership leverages the best of both worlds, offering clients end-to-end service design and technology upgrades tailored to their specific needs.

The post ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions appeared first on Marketing In Asia.

As the Indian market witnesses a surge in mutual fund investments primarily for long-term wealth creation, Multipl introduces a unique twist by integrating investing with lifestyle spending. This novel concept, Spendvesting, seamlessly blends investment with spending, setting a new benchmark in financial management. Multipl enables consumers to regularly invest small amounts in mutual funds for future expenditures, rewarding their loyalty through partnerships with top brands. This approach not only makes lifestyle spending more beneficial but also adds an element of fun.

Paddy Raghavan, Co-Founder of Multipl, expressed his enthusiasm: “The support from Blume and MIXI Japan will help us enhance the product experience and bring more awareness to the Spendvesting category that we are creating. This round of funding empowers us to drive forward our mission of helping Indians live an aspirational life in a financially prudent manner.”

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Ashish Fafadia, partner at Blume Ventures, shared his excitement: “We are excited about the opportunity to support Multipl’s innovative approach to personal finance. Spend-based investing represents a significant evolution in how individuals can manage and grow their savings. Our continued investment reflects our confidence in Multipl’s potential to create lasting value for its users.”

Tomoharu Urabe, Principal Partner at MIXI Global Investments, Inc., added, “Multipl does have a great value proposition rewarding wise consumers with dual benefits from investment and discounts. The app encourages you to go for your aspirational spending and at the same time helps you maintain a healthy habit of saving. We are excited to be a part in this journey of building a personal finance solution for the cycle of saving, investing and spending.”

Since its inception in 2020, Multipl has achieved remarkable milestones, including over 500,000 downloads, forging over 100 valuable brand partnerships, and facilitating goals worth over ₹1000 crores. The platform continues to innovate with features like ‘Open Goals,’ allowing users to invest in unforeseen future expenses through brand partnerships, and the ‘Window Shopper’ widget, which enhances savings by integrating financial planning options at the point of purchase across merchant websites and apps.

About Multipl

Founded in 2020 by Paddy Raghavan, Jags Raghavan, and Vikas Jain, Multipl stands as a pioneer in the Spendvesting space, combining the gratification of spending with investment benefits. The platform offers short-term recurring investments in mutual funds advised by SEBI-registered in-house experts, complemented by contributions from partner brands, resulting in a dual-benefit model that delivers unmatched value to its customers.

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Out of over 350 applicants, 34 pioneering greentechs have been shortlisted, including 10 from Malaysia. These selected companies will participate in a rigorous program designed to fast-track the development of sustainable technology solutions.

About the GreenTech Accelerator

Helmed by UOB’s innovation accelerator, UOB FinLab, the GreenTech Accelerator is a testament to UOB’s commitment to sustainability across ASEAN. The program provides unparalleled access to masterclasses, mentoring from over 30 world-class experts across three countries, and UOB FinLab’s expansive network of 25,000 industry leaders, including businesses, governments, SMEs, and tech suppliers.

This year’s program also offers up to SGD100,000 for greentechs to pilot impactful and deployable solutions. Throughout the six months, participants will address real-world sustainability issues from more than 50 challenge statements contributed by 27 partners, including UOB and external collaborators such as Encompass and Great Cosmo Industries.

Building on the success of its inaugural run in 2022, which led to the establishment of eight pilots and over 160 business connections, the 2024 edition expands its reach to Malaysia and Thailand, aiming to make a significant impact on sustainability.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Challenge Statements

UOB FinLab has collaborated with corporate partners to identify key sustainability challenges. Selected greentechs will work on developing innovative solutions to tackle these issues in areas such as Circular Economy and Waste Management, Energy Efficiency, Food and Agriculture, Sustainable Cities and Urban Planning, and Carbon Management and Reporting.

Meet the Shortlisted Greentechs

The 34 greentechs participating this year span Singapore, Malaysia, and Thailand, categorized based on the challenge statements they address. Here are some of the Malaysian greentechs:

• Bina-Biox Biomaterials: Provides mycelium-based packaging as an eco-friendly alternative to polystyrene, reducing reliance on fossil fuels and minimizing waste.
• Entomal Biotech: Offers sustainable waste management solutions using black soldier flies to convert organic waste into high-protein feed and fertilizers.
• Intllife: Develops smart home software to enhance energy efficiency and reduce management costs.
• iVis Technologies: Identifies wastages and inefficient equipment usage through a proprietary cloud-based energy management platform.
• Letrik Link Sdn Bhd / CUCUK: Promotes the adoption of EVs and transforms heritage sites into EV charging locations to reduce noise and air pollution in Malaysia.
• Materials In Works: Upcycles paper liner waste from the label industry to combat climate change.
• MEC Clearwaste: Converts waste streams into reusable and recyclable by-products.
• Qarbotech: Produces photosynthesis enhancers and innovative solutions for food security challenges and climate change.
• Retragreen: Provides services for energy data collection, management, and certification.
• Wimera Systems Sdn Bhd: Offers technology and consulting for businesses to optimize electricity consumption.

For more information about the program, challenge statements, and past participants, visit UOB FinLab’s website.

The post UOB FinLab Launches GreenTech Accelerator 2024 to Propel Sustainability Solutions Across ASEAN appeared first on Marketing In Asia.

The study highlights that one in three Malaysians have never used AI at work, while another 10 percent have only used AI tools once. This disparity is especially pronounced among different generations. Notably, 42 percent of Gen Xers and 73 percent of Baby Boomers have never used AI in their work, in stark contrast to 36 percent of Gen Zers and 24 percent of Millennials who use AI daily or frequently.

Fahad Naeem, Country Director at Randstad Malaysia, stated, “The annual employer brand research guides employers with year-on-year analysis, as well as talent attitudes and perceptions on important topics like skill development and equity. AI technology will continue to change skill needs and workforce structures, and investing in talent development will help organisations hire skilled talent and attract more people to work in Malaysia.”

Moreover, the research found that 81 percent of Malaysians are aware of the impact AI will have on their jobs. Despite nearly half of Gen Xers not having any exposure to AI at work, 71 percent believe that the technology will impact their careers, aligning closely with the 74 percent of Baby Boomers and 73 percent of Millennials who share this belief.

Encouragingly, workforce attitudes towards AI’s impact at work are largely positive, with 45 percent of respondents indicating that it will increase their job satisfaction. Those already using AI and higher-educated individuals are particularly optimistic about AI boosting their job satisfaction.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Naeem added, “The emergence of AI has been exciting, but it’s normal for employees to wonder how it will impact their careers. Early exposure to new technologies can boost their career outlook while nurturing skills development in the organisation. With AI integration, employers should step up to support their employees’ skills growth due to the rapid and extensive progress in AI.”

In addition to AI insights, the study also shed light on the priorities and concerns of Malaysian job seekers. Attractive salaries and benefits emerged as the top priority, with 35 percent of respondents indicating that their employers did not provide any financial support amid rising costs and inflation. Furthermore, 48 percent of job switchers cited poor work-life balance as the primary reason for leaving their jobs, followed by low salaries and rising living costs.

Naeem commented, “The cost of living has increased significantly over the past two years, which has resulted in many Malaysians seeking higher-paying jobs. This is not surprising given that living expenses have caught up with salaries. Employees who are stressed about their personal finances are also more likely to lose focus at work. At the same time, some in-demand talent are hesitant to switch jobs due to the global economic climate. It is hence critical for organisations looking to recruit talent to understand not just how much candidates expect, but also new market salary averages offered by their competitors.”

When asked about their employers’ support in managing the rising cost of living, 35 percent of respondents reported receiving no financial assistance, while 34 percent said their pay raise helped cover some costs, and only 10 percent received one-time financial support from their employers.

For more detailed insights, visit Randstad Malaysia’s official website.

The post Malaysian Workforce Divided on AI Adoption: Insights from Randstad Malaysia’s 9th Employer Brand Research appeared first on Marketing In Asia.

With the latest enhancement, users can now link their Gojek accounts with their yuu accounts, enabling them to earn yuu Points on every Gojek ride they take, across all service types. This initiative not only brings additional benefits but also aligns with Gojek’s commitment to enhancing user experience and value.

In the near future, Gojek users will also be able to use their accumulated yuu Points to directly offset the cost of their rides, offering substantial savings. To mark this milestone, Gojek and yuu are running a special promotion until August 14, 2024. Users who link their accounts and complete their first Gojek ride will earn 3 yuu Points per $1 spent, equivalent to an additional 1% cash rebate.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Lien Choong Luen, General Manager of Gojek Singapore, expressed his enthusiasm, stating, “I’m excited to deepen our partnership with yuu, which will allow Gojek and yuu users to enjoy even better rewards. Partnerships have always been central to Gojek; with ride-hailing an essential part of many Singaporeans’ daily commute, this will allow users to get more value from every trip that they take, or every purchase they make via yuu.”

Echoing this sentiment, Chen Peng, CEO of minden.ai, said, “Our partnership with Gojek and DBS exemplifies our commitment to driving rewarding interactions between consumers and brands. It is also our goal to ensure that these interactions are seamless and convenient. We are pleased to announce that all yuu Rewards Club members can now earn yuu Points with their rides simply by linking their yuu ID in the Gojek app.”

This strengthened collaboration underscores Gojek’s and yuu’s dedication to enhancing user satisfaction through innovative loyalty programs. By integrating their services, they provide a seamless and rewarding experience for all users.

The post Gojek Singapore Strengthens Partnership with yuu Rewards Club to Offer Enhanced Rewards appeared first on Marketing In Asia.

Most Common Remote Jobs

Most of the jobs can be done remotely. Some such popular remote job roles include:

•  Virtual Assistants: Their tasks include scheduling, email, and data entry.
•  Software Developers: They develop and maintain software.
•  Content Writers: These people write articles, blogs, and various website content.
•  Graphic Designer: Produce visual content such as designing logos, banners, and social media posts.
•  Customer Support Representatives: They reach out to customers for their questions and provide solutions to their problems.
• Digital Marketers – They monitor social media presence and online marketing campaigns.

Where to Look for Remote Workers

There are myriad sources to discover and source remote workers. Here are a few significant ones:

• Online Job Boards: There’s Indeed, Glassdoor, and FlexJobs where job listings for remote workers can be found.
• Freelance Sites – There will be Upwork. Fiverr, and Freelancer where freelancers wait to get connected with you for many tasks at hand.
• Social Media. One of the best places to be connected to the world and find remote workers is from LinkedIn, Twitter, and Facebook groups.
• Remote Job Boards: Sites like Remote.co, We Work Remotely, and Remote OK are exclusively for remote job postings.

How to Hire a Remote Worker

• Write a Job Description

Before anything, write a job description. A job description must consist of the job title, role, skills, and desired qualifications of an ideal candidate. Describe that this will be a remote work role and if there are any restraints on work hours or time zones. You want to make it clear what you are looking for to bring in the correct type of candidate for this position.

• Scan through the Resumes and SHORTLIST THE BEST

When you receive applications, thoroughly scan through the resumes. Look for relevant experience, skills, and qualifications. Take note of their remote work experience if there is any and how independently they could work. Choose the best candidates according to how much their qualification matches your job description.

• Give an Appointment for a VIRTUAL CALL INTERVIEW

Invite the shortlisted ones for a virtual interview through, say, Zoom or Skype. Have questions about experience, skills required, and work style checked. Test their communication skills, the possibility of working virtually, or if they have worked virtually in the past. How they did do it and what were the tools they utilized in preparing schedules and allot tasks?

• Evaluate the Competence of the Employee

Bring out the candidate’s capabilities during the interview. Ask about past projects and how they overcame challenges. You may even present them with a small task to test them, which would allow you to understand their skill set and test them under pressure.

• Discuss Expectations on Communication

Communication is king when people work remotely. Discuss how you plan to be in touch with the remote worker. Lay out expectations for response times, the timing of meetings, and which tools you will use to keep in touch, such as email, Slack, or Microsoft Teams. Outline expectations for regular updates and the importance of clearly communicating problems or progress.

• Set Expectations Around Management

Explain how you will handle and evaluate their performance. Inform them about project deadlines, reporting structure, and any tools or software they need to use. Be sure that they understand how their performance will be measured and what they have to achieve.

• Check References

Request references from the candidate, then contact those references to confirm that the candidate has indeed had prior relevant work experience and that they have performed well. Confirm their reliability, work effort, and ability to meet deadlines. This will help you make a sure bet in hiring.

• Make a Contract

Write down a contract that outlines your job, pay, and other important terms. Be sure to have the agreement signed only after both parties agree with the stipulations. Explain hours to be worked, deliveries to be made, hours pay is received, and if there are any further terms regarding confidentiality. A good contract makes you and the remote worker secured.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Once the contractor has accepted the contract, the customer must issue a Letter of Intent to hire. In the letter, spell out the job title, start date, amount of salary, and other details. This is a formal offer of employment that indicates the agreement terms discussed.

• Notify Compliance and Payroll

Comply with local labor laws and tax regulations by setting up payroll to ensure the remittance is paid on time and properly to the remote worker. If need be, consult a legal expert or an HR manager to confirm you are following all the legalities.

• Onboard Your New Candidate

Onboard your new remote worker- provide them with all the necessary tools and access to systems, train them on whatever they may need. Get them inducted into the team and help them get started smoothly. Make them understand the company culture, goals, and their role in the team.

FAQ

1. Why should I hire remote workers?

It will save office space and cut down overheads. It will also provide access to a global talent pool and has the potential to increase productivity.

2. Ensuring Productivity of Remote Workers?

Setting clear goals with expectations, and running project management tools, is the most essential thing in monitoring progress and making room for regular check-ins and communication.

3. What are the tools for remote work?

Common tools will be video conferencing software like Zoom or Skype, communication tools like Slack or Microsoft Teams, project management tools like Trello or Asana, and time tracking software like Toggl or Clockify.

4. How do I manage different time zones?

Flexibility in meeting times and the use of time scheduling tools like World Time Buddy can help. State expectations of availability and times of response.

5. How am I supposed to keep the team coherent with remote workers?

Encourage frequent communication among team members through regular team meetings and online social gatherings. Utilize collaboration tools to maintain connectivity among the team players, including a positive team culture.

You can hire skilled employees from literally any corner of the planet. The following steps will help you to effectively hire and manage remote workers. You must have proper job descriptions in place, have clear expectations, and use the right type of tools for managing the remote team. However, through proper planning and execution, the remote workers could turn out to be enormous assets of the business.

It guided you on how to hire remote workers effectively and how to hire a virtual assistant. Start your search today and enjoy the benefits of remote workforce workers.

The post How to Hire a Remote Worker: A Brief Guide appeared first on Marketing In Asia.

Jeh Aerospace, known for its advanced manufacturing facilities and expertise in producing high-quality aerostructures and aero-engine components, will integrate Blackstraw AI’s state-of-the-art AI platforms into its operations. This integration will optimize production workflows, enhance quality control, and streamline supply chain management to ensure consistent timely delivery of conforming parts.

“We’re seeking to challenge conventional aerospace manufacturing by adopting a digital-first approach. Exceptional talent reinforced with cutting-edge technology is the only way for us to achieve our mission of forging supply resilience in the industry,” said Vishal R. Sanghavi, Co-founder of Jeh Aerospace. “This partnership will help us examine and enhance our operations in new ways to unlock the power of AI in aerospace manufacturing.”

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Blackstraw AI brings a wealth of AI implementation experience, with platforms covering data engineering, modeling, and operationalization. By incorporating AI-driven insights and cognitive automation into Jeh Aerospace’s manufacturing processes, the partnership aims will:

● Boost Efficiency- Automate complex manufacturing tasks to reduce production time and costs.

● Enhance Quality- Implement AI-powered quality control systems to detect anomalies and ensure components meet stringent aerospace standards.

● Improve Supply Chain Transparency- Utilize AI to provide real-time visibility into supply chain operations, enhancing traceability and reliability.

“We are excited to collaborate with Jeh Aerospace to bring AI-driven innovation to the aerospace manufacturing sector,” said Atul Arya, Founder and CEO of Blackstraw AI. “Our AI solutions are designed to transform business processes and drive exponential growth. Together, we will set new benchmarks for efficiency, quality, and transparency in aerospace manufacturing.”

This partnership will deliver immense value to Jeh Aerospace’s customers by ensuring certainty in delivery and quality, resilience against demand variations, and radical transparency across the value chain.

About Jeh Aerospace

Jeh Aerospace specializes in the precision manufacturing of aerospace and defense components, tools, and assemblies. Headquartered in the U.S. and with advanced manufacturing facilities located in Hyderabad, India, the company produces high-quality parts that adhere to

international standards, alleviating aerospace supply chain constraints. Jeh Aerospace was founded by Vishal R. Sanghavi and Venkatesh Mudragalla, who led the joint ventures of major US aerospace OEMs with the renowned Tata Group in India. The company is backed by the global venture capital firm General Catalyst. For more information, please visit www.jeh.aero.

About Blackstraw AI 

Blackstraw AI is a leading technology solutions provider that specializes in delivering innovative data and artificial intelligence solutions to clients across various industries. With a team of experts in data analytics, machine learning, and custom AI applications, Blackstraw helps its clients unlock the full potential of their data to drive actionable insights and achieve business goals. With 700+ years of combined work experience, the Blackstraw Team comprises various experts in AI technologies. A fast-moving team that prides itself in quickly identifying different use cases and fine-tuning our products to suit specific business needs.

The post Jeh Aerospace and Blackstraw AI Ink Strategic Partnership to Transform Aerospace Manufacturing appeared first on Marketing In Asia.

Creating Shared Memories Through Sports

The survey highlights that among those who engage in this activity, 62% genuinely enjoy watching sports together, while the rest participate to spend quality time with their partners. This practice of watching sports together fosters shared memories and experiences, which can lead to a deeper emotional connection and stronger relationships.

The Ideal Date: Watching Sports

For many Singaporeans, watching sports is not just entertainment but an ideal date activity. The survey found that 73% of participants see it as an opportunity to learn about their partner’s interests and passions. Additionally, 66% believe it helps them understand their partner’s personality, and 52% consider it an effective icebreaker. These findings underscore the role of sports in facilitating meaningful conversations and connections during dates.

Sports as a Relationship Criterion

Despite the passion for sports, only 10% of Singaporeans consider it a dealbreaker if their partner does not share this interest. However, 16% actively seek partners who share their enthusiasm for sports, viewing it as crucial for a compatible relationship. Interestingly, this preference is more pronounced among Gen Zs (18%) compared to Millennials (14%). Moreover, men are twice as likely as women to insist on a partner who enjoys watching sports together.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Leveraging Bumble’s Interest Badges

Bumble’s interest badges, including over 40 sports-related ones, provide an easy way for users to start conversations and find compatible partners. The app’s internal data shows that Olympic sports such as running, football, basketball, badminton, cycling, bouldering, and swimming are among the top interests for Singaporean singles.

Lucille McCart, APAC Communications Director at Bumble, commented, “With a new wave of women tennis stars, a constant stream of sports documentaries, and the most significant global competition coming up at the end of this month, sports is set to take a front seat in dating. Sports is a clear passion point among Singaporeans, and we see our community starting to use the upcoming games as a topic to bond over and make connections and get to know each other. Mutual interests are really important in a relationship, so if you are looking out for a new connection this sporting season, add your favourite sports interest badges – be it soccer, running, or swimming – onto your Bumble profile, and find matches that align with your interests!”

About Bumble

Founded by Whitney Wolfe Herd in 2014, Bumble is a pioneering women-first dating and social networking app. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Built on the principles of equitable relationships, Bumble emphasizes the importance of kindness, respect, and equality in fostering healthy and happy lives.

Bumble’s platform encourages accountability and aims to create a safe, welcoming environment free from hate, aggression, and bullying. The app is designed to empower users and ensure positive interactions. Bumble is available for free download on the Apple App Store, Google Play Store, and the web.

The post How Sports Bring Singaporean Couples Closer: A New Bumble Survey Reveals appeared first on Marketing In Asia.

Crowley is set to oversee the agency’s investment strategies, leveraging her extensive industry relationships and innovative approach to deliver exceptional results across UM’s diverse client portfolio. With nearly two decades of experience in the media industry, including senior investment roles at PHD and Mediacom, Crowley is well-equipped to drive sustainable client growth and foster innovative partnerships.

Anathea Ruys, CEO of UM Australia, expressed her excitement about Crowley’s appointment: “From our very first interaction, I was impressed with Britt’s future-focused approach to investment, trading, and our media industry. She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment. Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”

Crowley’s arrival at UM is expected to bring a fresh perspective on investment, emphasizing strategy, product innovation, and transformative approaches. Her goal is to push boundaries and create meaningful change for clients and teams alike. In her own words, Crowley stated, “I’m thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency. There’s never been a more exciting time to be in media, so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients…bring it on!”

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Crowley also highlighted her alignment with UM’s culture and people-focused leadership. “I’m a culture and people-focused leader. UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses. I’m very excited to be a part of fostering and growing this aspect,” she added.

This significant appointment underscores UM’s commitment to innovation and excellence in media investment, aiming to enhance its competitive edge and deliver unparalleled value to its clients.

The post Brittany Crowley Joins UM Sydney as New Head of Investment appeared first on Marketing In Asia.

Empowering Women Through Technology

The partnership, cemented by a Memorandum of Understanding (MOU), will see the development of a blockchain-based Digital Health Passport. This solution promises a secure, immutable record of verified credentials, facilitating easier access to essential health benefits. SEWA Shakti Kendras (SSKs), the community centers of the Self-Employed Women’s Association (SEWA), will serve as hubs where women can access their digital health passports and receive support in navigating health services and other entitlements.

Mirai Chatterjee, Director of SEWA Social Security, remarked, “This collaboration will aid the work of the SEWA Shakti Kendras by encouraging thousands of women workers to more actively participate in their healthcare journey. By offering them secure access to their documents and thereby to the health care that they are eligible for, we are hopeful for improved health outcomes and ultimately a sense of ownership and confidence that will help them achieve economic empowerment and self-reliance.”

Revolutionizing Healthcare Access

Currently, SEWA Shakti Kendras reach nearly 34,000 households, impacting around 200,000 individuals. The manual processes of collecting and validating documents for accessing entitlements will be significantly streamlined with the Digital Health Passport. This will not only reduce errors but also ensure compliance with India’s new Personal Identifiable Information regulations. Blockchain’s robust security features will empower SEWA members to maintain control over their identities, safeguarding their data from unauthorized access and tampering.

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Anil Kakani, VP and India Country Head at Algorand Foundation, said, “India’s large informal workforce routinely faces challenges in accessing the government programs that have been established to meet their basic health care needs. Research shows that these programs help informal women workers stay healthy and able to work. It’s a privilege for us at Algorand to partner with Lok Swasthya SEWA in delivering a blockchain solution that will help improve healthcare access and outcomes for working women and their families. This collaboration highlights the power of blockchain in creating a more inclusive economy and helps deliver on the vision laid out over half a century ago by SEWA’s founder, Ela ben Bhatt.”

Addressing Challenges in Healthcare Accessibility

India has made substantial progress towards universal health coverage through initiatives like the Ayushman Bharat program. However, millions in the informal labor force, particularly women, still face significant barriers to accessing these programs. The Digital Health Passport aims to overcome these hurdles, leveraging SEWA Shakti Kendras’ strong position within the community to rapidly enroll members into crucial health and social protection programs.

Blockchain: A Catalyst for Change

The Algorand blockchain will ensure tamper-proof storage and easy retrieval of health data, empowering women to manage their health information effectively. This collaboration between AlgoBharat and Lok Swasthya SEWA exemplifies a powerful real-world application of blockchain technology, highlighting its potential to create a more inclusive and equitable society.

The post Algorand and SEWA Partner to Launch Blockchain-Powered Digital Health Passport for Women’s Empowerment appeared first on Marketing In Asia.

The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

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According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

The festivities kicked off on June 28th with an inspiring session led by TikTok Shop’s top creator, Vicky Littlewolf. She shared her entrepreneurial journey, highlighting how her own challenges as a content creator led her to create job opportunities for over 100 aspiring talents and sellers in Penang.

The event was officially inaugurated by YAB Prime Minister Dato’ Seri Anwar Ibrahim, marking a significant milestone in the partnership between TikTok Shop and TEKUN Nasional. Nur Azre Abdul Aziz, Strategic Partnerships Director at TikTok Shop Malaysia, expressed her enthusiasm, stating, “I’m glad that this partnership has had a positive impact on the entrepreneur community. In just 45 days, the event saw participation from 150 sellers from Penang, Kedah, and Perlis. These TEKUN Nasional entrepreneurs also achieved 1.19 million customer traffic and saw a 243% increase in sales from LIVE selling, thanks to TEKUN Nasional for bringing digital transformation to life.”

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Highlighting the event’s success, the top 10 winning entrepreneurs from the Live Streaming Competition were each awarded a “Live Streaming Package” valued at over RM7,000. This package included traffic support, sales vouchers, affiliate creator matchmaking, and a live streaming booth setup at the event. Additionally, 14 more entrepreneurs showcased their innovative ideas in a thrilling Business Pitching Competition during the carnival.

Dato’ Abdullah Sani, Chairman of TEKUN Nasional, expressed his gratitude to TikTok Shop for their strategic promotion of the event, which reached over 3 million viewers via short videos by June 29th, 2024. He emphasized the importance of adaptability in entrepreneurship, stating, “To succeed as an entrepreneur, one must adapt to change. The rise of information and communication technology has propelled society into the digital era. Adapting to new technologies enables entrepreneurs to innovate and explore new opportunities.”

The Karnival TEKUN Madani also featured the TikTok Shop Awards ceremony, officiated by Dato’ Abdullah Sani, celebrating the exceptional achievements of participating entrepreneurs. Noteworthy awards included:

• Best Live Sales Result: @cikschagold.hq, achieving a 7,000x sales growth in 20 days.
• Highest Order Growth: @lipstickscarf, achieving a 1.6x order growth in 20 days.
• Best Short Video Interaction: @cendawanhub, garnering over 40,000 views.
• Business Pitching Competition Winner: @shiffaenterprise, a family-owned Penang curry powder supplier.

Shiffa Enterprise was awarded a three-month mentoring program from TikTok Shop Partner Anna Aziz, which includes short video production, LIVE selling hosts, and two one-on-one tutoring sessions. Anna Aziz is renowned for her expertise in creating custom video content that elevates brand visibility, engagement, and sales, offering comprehensive services from strategic planning to performance analysis.

As TikTok Shop continues to empower local entrepreneurs, this partnership with TEKUN Nasional marks a significant step towards fostering digital innovation and growth in Malaysia’s entrepreneurial landscape.

About TikTok

TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

The post 200,000 Malaysians Celebrate Local Entrepreneurship at Karnival TEKUN Madani in Partnership with TikTok Shop appeared first on Marketing In Asia.

Singapore-based fintech startup Qashier announced today that it is launching Treats, a unique payment-linked loyalty programme that allows customers to seamlessly earn points by simply tapping and paying with their linked cards at any merchant under the Treats programme. Since piloting the loyalty programme with 7,000 customers in June 2024, Qashier’s merchants have seen an average of 26% increase in customer purchases and an increased return rate of customers within an average of eight days.

According to YouGov’s latest report highlighting the loyalty programme landscape in Asia Pacific, the top barriers for consumers to join include inconvenience when signing up (52%) and confusing rewards structures (50%). To help merchants solve this challenge, Qashier has launched a loyalty solution powered by Treats that is quick, simple, and seamless.

To register for Treats, customers scan a QR code once to link their credit or debit card. Subsequently, shoppers can enjoy collecting points automatically at any Treats-participating merchant by simply tapping and paying.

The collected Treats points can be redeemed to offset payments for the customer’s next visit to the same Treats merchants, with chain store merchants having the option to enable earning and redeeming points across their multistore.

Treats is available for QashierPOS and QashierPay merchants, allowing customers to make payments and earn points seamlessly in-store. An industry first, the QashierPay terminals with Treats enabled will allow merchants to conveniently view Treats customer profiles and points when accepting payments. With QashierPay launching in Thailand and the Philippines later this year, more customers and merchants across Southeast Asia will be able to enjoy the benefits of Treats.

“Qashier has always been a champion for SMEs, supporting local businesses with digital payments. With Treats, we’re expanding our support to benefit both merchants and customers in meaningful ways. For merchants, this means fostering a loyal customer base, encouraging repeat business and strengthening customer relationships. For customers, it offers the opportunity to effortlessly earn cashback rewards while shopping at their favourite stores. We’re excited to enhance the buying experience, making it both easier and more rewarding for everyone involved,” said Travis Kok, SVP of Qashier.

With the integration of Treats, Qashier’s products now offer POS software capabilities and embedded payment options across credit cards, mobile payments, e-wallets, QR payments, online payments, and embedded loyalty solution to become a 3-in-1, unified smart POS for merchants. This allows merchants to streamline their operations into a single device that enables them to make seamless transactions and manage operations at an affordable cost. The new Treats loyalty programme is free of charge and bundled in for QashierPOS and QashierPay merchants in Singapore, Malaysia, the Philippines, and Thailand till the end of 2024.

Refreshed and upgraded QashierXS

Digitisation is continually a hot topic for merchants in Singapore – and especially for small and medium-sized enterprises. The Singapore Digital Economy Report 2023 revealed that the technology adoption rate of SMEs increased from 73.8% in 2018 to 94.3% in 2022. To keep pace, Qashier has updated the hardware of QashierXS alongside the launch of Treats to continue enhancing the payment experience in today’s ever-changing digital economy.

The new 3-in-1 QashierXS offers enhanced functionality over its predecessor, featuring a faster processing speed and an increased memory capacity, providing businesses with ample storage for inventory management and transaction records. Even with these enhanced capabilities, the refreshed hardware remains under 500 grams, with a sleek and compact design similar to its predecessor.

Leveraging evolving technology, the QashierXS is a full-function, lightweight device that optimises space and operational efficiency, delivering a smoother POS payment experience for merchants at a low cost.

Since the company’s inception in 2019, Qashier has processed over US$1 billion worth of transactions and empowered over 7,000 businesses across Southeast Asia with its integrated hardware and cloud-based software solution that streamlines business operations.

Qashier has also recently been awarded in-principle approval by the Monetary Authority of Singapore (MAS) for a major payment institution (MPI) licence to offer merchant acquisition services, as well as domestic and cross-border money transfer services.

Qashier continues to grow, and currently has four offices across Southeast Asia: Singapore, Malaysia, the Philippines, and Thailand. Alongside its own expansion, the company is continually investing in technology and innovation to ensure the merchants in the region can grow and scale their business effectively and effortlessly.

For more information about Qashier and how they can empower your business, please visit https://www.qashier.com/.

The post Qashier Unveils Treats, an Offering That Streamlines POS, Payment, and Loyalty Mechanisms Into an Automated Payment-Linked Loyalty Solution appeared first on Marketing In Asia.

In the Asia-Pacific (APAC) region, Malaysia ranks 12th in skill proficiency, and in Southeast Asia, it holds the fourth position, following Thailand, Cambodia, and the Philippines. These advancements are supported by initiatives such as the National AI Roadmap 2021-2025 and the AI Talent Roadmap 2024-2033, which aim to bolster Malaysia’s AI ecosystem through robust training and research collaborations.

Generative AI Courses in Demand

Malaysian learners are particularly drawn to key GenAI courses, including “Introduction to Generative AI” by Google Cloud, “Google AI Essentials,” and “Generative AI for Everyone” by DeepLearning.AI. This trend signifies their dedication to staying abreast of technological advancements, thus enhancing the nation’s digital competitiveness on a global scale.

Generational Adoption of GenAI

The adoption of GenAI in Malaysia spans across generations, with millennials leading at 48%, followed by GenXers at 32% and GenZ at 16%. This trend highlights a significant push from middle to senior management towards reskilling, with notable enrollments from directors (25%), managerial leaders (22%), senior individual contributors (20%), junior individual contributors (18%), executive management (6%), and interns (5%).

“The soaring demand for GenAI courses by Malaysian learners on Coursera underscores their resilience and forward-thinking spirit needed to thrive in a world driven by rapid technological shifts,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera. “As the GenAI revolution unfolds, it is impacting the ever-changing job landscape, emphasizing the need to invest in human capital. Malaysia showcases a robust synergy between industry, academia, and government to nurture the high-demand digital and human skills required to build a competitive and equitable workforce.”

Rising Demand for Micro-Credentials

The report also notes a 97% YoY increase in enrollments for Professional Certificates among Malaysian learners. This trend indicates a growing reliance on online micro-credentials to secure new jobs and advance careers. Popular entry-level professional certificates include “Google Data Analytics,” “Google Project Management,” and “Google Marketing & E-commerce.”

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Diverse Learning Community

Malaysia’s learning community on Coursera is notably diverse and inclusive, with women constituting 46% of the total learner population. In STEM disciplines, women account for 34% of learners. However, in GenAI-related courses, men represent 71% of learners, while women account for 29%.

Coursera supports the skills development of 782,000 learners in Malaysia, who have collectively enrolled in over 1.7 million courses as of March 2024. Popular courses available in Simplified Chinese include “Generative AI for Everyone” from DeepLearning.AI, “Programming for Everybody” from the University of Michigan, and “What is Data Science?” from IBM.

Global Insights

Globally, AI literacy has emerged as a crucial skill in the wake of ChatGPT, with GenAI course enrollments on Coursera increasing by 1,060% over the past year. Learners are turning to industry micro-credentials to prepare for in-demand digital jobs, with a significant push towards retraining and upskilling by 2027. To download the 2024 Coursera Global Skills Report, visit Coursera Global Skills Report.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 148 million registered learners as of June 12, 2024. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

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The introduction of this specialist media division marks a significant milestone in the independent agency’s growth, coming two-and-a-half years after its inception. This move follows a soon-to-be-announced significant new business acquisition, highlighting the agency’s expanding influence in the industry.

Pete Bosilkovski, CEO of It’s Friday, expressed his excitement about the new division, stating, “The introduction of media thinking in the agency gives our clients an edge in the way we go to market. Our ethos is to continue to deliver creative solutions that out-think, not out-spend. Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible to ignore.”

Bosilkovski emphasized the importance of innovative strategies in today’s cost-sensitive market, saying, “Cost pressures are one of the biggest issues facing clients, so we strive to innovate the way we go to market versus out-spending our competitors. We cannot wait to unleash connections thinking in our problem-solving to give our clients the edge in delivering greater effectiveness and ROI.”

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Michelle Miroforidis, who brings 16 years of integrated expertise in communications strategy and connections, will be pivotal in this new role. Her impressive career includes leadership roles at Naked, Spark Foundry for Diageo, Dentsu’s The Story Lab, and in-house at Airbnb. Most recently, she served as Acting Head of Strategy at Havas Media.

“We’re thrilled to have Michelle on board and leverage her tremendous experience working in environments where connected thinking was at the core of success,” said Bosilkovski. “Working alongside our strategy team, Michelle brings a whole new dimension and energy to the way we will unlock effective brand solutions, connecting people and brands, in ways that are impossible to ignore.”

Miroforidis shared her enthusiasm for the new role, stating, “I’m thrilled to join the impressive team at It’s Friday. Their dedication to powering brands with a distinct Friday-like energy through the seamless integration of brand, creative and connections thinking, immediately struck a chord with me. I can’t wait to join forces with the team to create a game-changing Connections product, providing clients with channel-agnostic strategies across the customer journey.”

Michelle’s contributions to the industry have earned her recognition at both local B&T and Festival of Media APAC awards. Beyond her professional achievements, she is a passionate advocate for cultural diversity in leadership and a mentor for aspiring industry professionals through the initiative, The Trenches.

The post It’s Friday Launches Full-Service Media Division, Appoints Michelle Miroforidis to Lead Connections Strategy appeared first on Marketing In Asia.

These promotions come in the wake of several new business wins, including Best Gift Group, Genea Fertility, and FlexiRoam, all of which have recently joined the agency’s expanding client roster.

Anthony Fargeot, VP of Growth at Bench Media, commented on the strategic importance of these promotions: “When talking to marketers, we realised that even with strong internal marketing resources, they are often one degree removed from the latest innovations happening in the digital advertising ecosystem. As an agency, it’s a big part of our day-to-day to be in contact with media, tech and data vendors and how their offerings and capabilities are quickly evolving to stay ahead of the curve. We keep our finger on the pulse and share our knowledge with brands, infusing it in their marketing strategy so they can ongoingly improve their ROI.

“Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients, their promotions are well deserved and testament to their vast experience and skillsets across the digital ecosystem.”

Sebastian Diaz, who brings experience from NewsCorp and OMD, is renowned as a thought leader in the industry and a member of the IAB Ad Effectiveness Council. His promotion to Head of Media Innovation at Bench Media will be crucial in developing new media products tailored to brands’ evolving needs for sophisticated solutions.

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Reflecting on his promotion, Diaz stated: “In the past three years, I’ve witnessed cookie-less ID solutions come to the fore; the attention-based economy thrive; and green trading finally taking a front seat.

“2024 marks the era of generative and predictive AI and the influx of commerce solutions and retail media networks. In an industry that rapidly needs to evolve to meet client needs, it can be challenging to navigate at the best of times, so it is great to be part of an independent agency that prides itself on being client-led and always keen to encourage the testing of new technology to market. We have a great working relationship with our clients, who trust us with strategies that aren’t the stock standard. I’m excited to shape Bench’s innovative media solutions and solidify us as digital leaders in market.”

Anthony Fargeot added, “Seb is definitely the man for the job. His understanding of media is one of the strongest I have ever encountered and his ability to connect the dots to create much needed and innovative solutions is a massive asset for brands.”

Nate Vella’s promotion to Brand Strategy Lead is equally significant. His deep understanding of client needs and challenges will enable him to integrate seamlessly with brand marketing teams, designing efficient advertising strategies that align with overall business objectives.

Vella expressed his enthusiasm for the new role: “More and more, brands are seeking a centralised and stable strategy team to integrate with their day-to-day ways of working. Bench has the experience and capabilities to be able to support this, while also creating further valuable connections with our network of partners to drive success and achieve tangible business outcomes.

“I’m looking forward to taking on this new role and contributing to the continued growth of our offering as an agency, and in doing so, providing forward-thinking and tailored solutions for our clients.”

Liam Garratt, General Manager at Bench Media, highlighted Vella’s exceptional capabilities: “It is impressive to see Nate operate and how he can embed himself with brand marketers and speak their language, understand their challenges and come up with ingenious solutions to address them. His role will be a huge contributor to our continued success working with brands and I’m very excited to see him take on this new role.”

The promotions of Diaz and Vella are effective immediately, marking a new chapter in Bench Media’s commitment to innovation and client success.

The post Sebastian Diaz and Nate Vella Take on Key Roles at Bench Media to Drive Innovation and Brand Strategy appeared first on Marketing In Asia.

Ms. Wong Sze Keed, expressing her enthusiasm, stated, “I am delighted to welcome Afees to the leadership team as Chief Technology Officer. I am confident that Afees will be a strong addition to my management team and will continue to drive AIA Singapore’s digitalisation agenda across our organisation to deliver the best service experience for our customers. More importantly, with Afees’ appointment, AIA Singapore remains committed to our people-first culture; where talent development and internal mobility will ensure we give the best opportunities to our people.”

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Afees Ashroff, a seasoned leader with over 20 years of experience in the banking and insurance sectors, has been a part of AIA Singapore since 2018. His deep understanding of the organisation and his recent role as Head of Digital Technology position him perfectly to lead the digital transformation efforts at AIA Singapore. His focus will be on enhancing customers’ digital experiences through the development and implementation of cutting-edge technology strategies, aligned with AIA Singapore’s vision and business priorities as a customer-centric leading life insurer.

Afees steps into the role following the departure of Peter Lee, who has decided to step down to focus on personal matters. Ms. Wong Sze Keed added, “I would like to express my sincere appreciation to Peter and his efforts in steering the team. Peter is a highly respected industry veteran and will be fondly remembered for his positive influence in creating a cohesive culture within the technology division and we wish him all the very best in his future endeavors.”

About AIA

AIA Group Limited and its subsidiaries, known collectively as AIA, represent the largest independent publicly listed pan-Asian life insurance group. Established in Shanghai in 1919, AIA has a significant presence in 18 markets, including wholly-owned branches and subsidiaries in regions such as Mainland China, Hong Kong SAR, Thailand, Singapore, and Malaysia.

AIA is a market leader in Asia (excluding Japan), based on life insurance premiums, and holds leading positions across most of its markets. As of 31 December 2023, AIA had total assets of US$286 billion. The Group meets the long-term savings and protection needs of individuals with a variety of products and services, including life insurance, accident and health insurance, and savings plans. Additionally, AIA offers employee benefits, credit life, and pension services to corporate clients through an extensive network.

The post Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation appeared first on Marketing In Asia.

Through this inaugural collaboration, Samsonite Malaysia will equip the entire Malaysian contingent with the Samsonite Proxis collection, ensuring that athletes travel with ease and confidence. This initiative underscores Samsonite Malaysia’s dedication to enhancing the travel experience for national athletes as they embark on their journey to the Olympic Games.

OCM Secretary General, Dato’ Mohd Nazifuddin, expressed, “We are extremely pleased with Samsonite Malaysia’s commitment to support our national athletes through this partnership. The athletes will be provided with suitcases that are an avid traveller’s dream. This collaboration is a great fit with not only the Malaysian Contingent but the OCM as the sole authority in managing our contingent in various international Multi-Sports Games. Naturally, we are confident that this partnership will play an integral role in bolstering the success of our athletes in Paris.”

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Samsonite Malaysia is honored to be part of this historic journey. This sponsorship reflects the company’s dedication to supporting national athletes and represents a deeper commitment to the spirit of athleticism and the enduring pursuit of excellence. Just as the athletes train rigorously, facing challenges with determination and resilience, Samsonite Malaysia embodies these same values through its products and mission.

“Samsonite Malaysia is honored to partner with OCM to support the Malaysian Contingent on their journey to the XXXIII Olympic Games Paris 2024. We are committed to empowering our athletes and supporting the team with our high-performing luggage. This sponsorship is our commitment to support our national athletes as they embark on an unforgettable journey to the XXXIII Olympic Games Paris 2024, as they make our country proud,” said Ambert Khoo, Country Head of Samsonite Malaysia.

Samsonite Malaysia believes that the journey is as significant as the destination. By providing athletes with reliable and high-performing luggage, Samsonite Malaysia aims to empower the athletes to focus on what truly matters—their performance, their dreams, and their pride in representing Malaysia. This partnership is a testament to Samsonite Malaysia’s belief that greatness is not achieved in isolation but through the collective support of a community that values perseverance, integrity, and unity.

Lightness Meets Strength

This isn’t just another luggage; it’s an extension of your adventurous spirit. Crafted from Samsonite’s innovative Roxkin, a next-generation material, Proxis is unbelievably lightweight yet incredibly strong, ensuring your luggage can keep up with the fearless pursuit of your future.

More Than Luggage, It Carries Your Dreams

Proxis isn’t just about carrying your belongings; it’s about carrying the potential for incredible experiences. Trusted by travelers around the world, Proxis luggage is a reliable travel companion for those who chase their dreams. Provided in three prominent colors—Honey Gold, Black, and Petrol Blue—these colors represent the identity and uniformity of the Malaysian contingent.

For more details on the collections and prices, please visit the official Samsonite Malaysia website at ww.samsonite.com.my.

The post Samsonite Malaysia Partners with The Olympic Council of Malaysia to Support National Athletes at Paris 2024 Olympics appeared first on Marketing In Asia.

Founded in 2016, PPURPOSE has built a reputation for delivering culturally impactful programming and advocacy. Notable clients include Netflix, Hugo Boss, Zespri, Asian Civilisations Museum, and the National Arts Council. Recently, the agency co-presented the preview of New Bahru, a lifestyle and creative destination by The Lo & Behold Group, drawing

PPURPOSE’s Brand Refresh to Better Embody the Agency’s Spirit

PPURPOSE’s rebrand is not just about expanding services but also about aligning its visual identity with its ethos of creating positive change and cultural impact. The agency’s refreshed look includes a new color palette and an updated website that reflects the dynamism of their work and constant motion. Their new logo symbolizes perpetual movement, capturing the essence of their innovative approach to PR and communications.

Exploring New IP Projects with Deeply Curious Co.

In this next chapter of growth, PPURPOSE will be exploring more IP projects through its IP and community outreach arm, Deeply Curious Co. The focus will remain on driving positive change through wellbeing-related content, experiences, and investments. This strategic direction aims to create lasting cultural impacts and foster communities built around meaningful experiences.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Recent Projects and Achievements

PPURPOSE has demonstrated its capability through several impactful projects:

• Sneak Peek of New Bahru: Partnering with The Lo & Behold Group, PPURPOSE co-presented an event showcasing New Bahru, a major lifestyle project. The event featured communal artworks, live performances, and design-centric partnerships, drawing over 12,000 attendees.
• Rasa Gombak Day Out: In collaboration with Enterprise Singapore, PPURPOSE conceptualized a pop-up marketplace celebrating Bukit Gombak as a modern heritage heartland hub. The success of this event led to securing another Heartland Rejuvenation project in a new precinct.
• We See You Care: This campaign with the Agency for Integrated Care highlighted the realities of caregiving through personal stories from KOLs. The campaign reached over 4.5 million people and won Gold at the PR Asia Awards 2024.
• The Arts Plan: PPURPOSE partnered with the National Arts Council to drive engagement for The Arts Plan. This included a multi-act experience for the arts community and a travelling showcase for the public, which successfully engaged large crowds.

With its rebrand and expanded capabilities, PPURPOSE is poised to set new standards in PR and communications, creating culturally impactful experiences that resonate globally. The agency’s commitment to creativity, advocacy, and meaningful engagement continues to drive its success and growth in the industry.

The post PPURPOSE Rebrands and Expands PR Capabilities, Wins Major Creative Pitches appeared first on Marketing In Asia.

CAPCOM’s Grand Return

CAPCOM, a global leader in video game development and publishing, is back at gamescom asia, kickstarting the B2C entertainment area with a spectacular showcase. Attendees will get a chance to experience hands-on demos of CAPCOM’s upcoming games and witness the thrilling CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE. This official Street Fighter 6 tournament is set to deliver an electrifying experience for fans and industry professionals alike.

Industry Insights from Shawn Layden

Headlining the business conference is Shawn Layden, former CEO of Sony Interactive Entertainment America (SIEA). Layden, an industry expert who played a pivotal role in shaping the iconic PlayStation brand, will share his insights and predictions about the gaming industry in a fireside chat. His presence underscores the event’s importance as a hub for gaming industry knowledge and networking.

Entertainment Area Highlights

The entertainment area promises a weekend packed with excitement from October 18-20. Fans can look forward to live stage entertainment, meet-and-greet sessions with their favorite gaming personalities, and immersive experiences in various featured areas, including esports, cosplay, board games, and retro games.

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, is among the first to join the entertainment stage program. Additionally, J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR2024, will perform, adding to the star-studded lineup.

Growing Significance of Southeast Asia in Gaming

Daria La Valle, Project Director at Koelnmesse, organizer of gamescom asia, expressed excitement about the event’s growth: “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

Gamescom Asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, further solidifying its position as the premier hub for Asian gaming. With participation from global companies and country pavilions from Singapore, Thailand, and Spain, the event showcases the diverse and dynamic gaming culture in the region.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Business Area Conference

The business area conference, held on October 17-18, will feature over 80 industry experts presenting the latest gaming trends, game design principles, and marketing strategies. Confirmed speakers include Shandhi Sayogo from Agate International, Luna Javier from Altitude Games, Amir Ghareaghadje from CD Projekt Red, and many more.

The event also marks the return of the gamescom asia pitch competition, spotlighting top gaming industry talent competing for titles such as Most Anticipated Game, Best Pitch, and Best Game Design.

Don’t Miss Out

Gamescom Asia 2024 promises to be an unmissable event for gaming enthusiasts, industry professionals, and anyone passionate about the future of gaming. For more information and updates, visit www.gamescom.asia

The post CAPCOM Returns to gamescom asia with a Spectacular Showcase; Shawn Layden Headlines the Business Area Conference appeared first on Marketing In Asia.

Sumiati will now oversee both national and international operations, with Singapore serving as the Asia Pacific headquarters for PHD and its parent company, Omnicom Media Group (OMG). Her responsibilities will include setting strategic goals for growth and transformation, acquiring top talent, and mentoring future leaders at PHD Singapore.

Under Sumiati’s leadership as General Manager, PHD Singapore has achieved remarkable milestones. The agency secured high-profile clients such as IKEA, Razer, and Viu, and established enduring partnerships with major brands including Singapore Airlines and HSBC. Her tenure since 2022 has been marked by significant talent growth and internal mobility, propelling the agency into a stellar transformation journey.

Also Read: Knight Frank Malaysia Expands Its Footprint to East Malaysia with New Miri Office

The agency’s prowess was further validated by the industry, with PHD Singapore winning three Gold awards at Marketing Interactive’s MARKies Awards 2024 for Most Effective Use in Omnichannel, Artificial Intelligence, and Integrated Media. In 2023, PHD Singapore bagged 18 awards, showcasing its excellence in various categories at Marketing Interactive’s Marketing Excellence Awards.

Chloe Neo, CEO of OMG Singapore, praised Sumiati, stating, “PHD has always focused on attracting the best thinkers in the business, encouraging them to fully realise their potential in a progressive and connected environment that celebrates smart thinking and clever planning to help brands grow. Sumiati leads and lives that defining ethic; she is a respected people leader and has demonstrated the ability to operationalise strategies towards optimal business impact. She understands what makes PHD unique as a brand while leveraging OMG’s capabilities and scale to enable clients’ business ambitions.”

Chloe added that Sumiati’s business acumen and collaborative spirit significantly contribute to OMG’s Agency as a Platform model, which integrates talent, technology, and capabilities across the group to offer a seamless client experience.

With 12 years at OMG Singapore and a decade with PHD, Sumiati reflected on her promotion: “I am thrilled to lead PHD Singapore into its next phase of innovation and success. Embracing a growth mindset across all aspects of our operations is key for us moving forward. My focus remains on growth, whether it is expanding our client base, scaling services for existing clients, or developing talent.”

Aligned with PHD’s new brand tagline, “Intelligence. Connected,” Sumiati’s leadership vision emphasizes leveraging advanced analytics and AI to enhance campaign performance and deliver optimal business outcomes for clients. She stated, “Integral to this strategy is our unwavering dedication to nurturing talent, as well as fostering a culture of continuous learning and professional development within our teams. We will combine human expertise, data, and technology to help our clients achieve greatness.”

About PHD

PHD, an Omnicom Media Group Agency, assists leading brands in outthinking, outpacing, and outgrowing the marketplace through a next-generation network of tools, talent, and technology designed for connected intelligence. Operating through the AI-powered Omni system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is the most awarded media agency network globally, as per WARC Media 100, and was named the 2024 Global Media Network of the Year by Adweek.

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