The study highlights that one in three Malaysians have never used AI at work, while another 10 percent have only used AI tools once. This disparity is especially pronounced among different generations. Notably, 42 percent of Gen Xers and 73 percent of Baby Boomers have never used AI in their work, in stark contrast to 36 percent of Gen Zers and 24 percent of Millennials who use AI daily or frequently.

Fahad Naeem, Country Director at Randstad Malaysia, stated, “The annual employer brand research guides employers with year-on-year analysis, as well as talent attitudes and perceptions on important topics like skill development and equity. AI technology will continue to change skill needs and workforce structures, and investing in talent development will help organisations hire skilled talent and attract more people to work in Malaysia.”

Moreover, the research found that 81 percent of Malaysians are aware of the impact AI will have on their jobs. Despite nearly half of Gen Xers not having any exposure to AI at work, 71 percent believe that the technology will impact their careers, aligning closely with the 74 percent of Baby Boomers and 73 percent of Millennials who share this belief.

Encouragingly, workforce attitudes towards AI’s impact at work are largely positive, with 45 percent of respondents indicating that it will increase their job satisfaction. Those already using AI and higher-educated individuals are particularly optimistic about AI boosting their job satisfaction.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Naeem added, “The emergence of AI has been exciting, but it’s normal for employees to wonder how it will impact their careers. Early exposure to new technologies can boost their career outlook while nurturing skills development in the organisation. With AI integration, employers should step up to support their employees’ skills growth due to the rapid and extensive progress in AI.”

In addition to AI insights, the study also shed light on the priorities and concerns of Malaysian job seekers. Attractive salaries and benefits emerged as the top priority, with 35 percent of respondents indicating that their employers did not provide any financial support amid rising costs and inflation. Furthermore, 48 percent of job switchers cited poor work-life balance as the primary reason for leaving their jobs, followed by low salaries and rising living costs.

Naeem commented, “The cost of living has increased significantly over the past two years, which has resulted in many Malaysians seeking higher-paying jobs. This is not surprising given that living expenses have caught up with salaries. Employees who are stressed about their personal finances are also more likely to lose focus at work. At the same time, some in-demand talent are hesitant to switch jobs due to the global economic climate. It is hence critical for organisations looking to recruit talent to understand not just how much candidates expect, but also new market salary averages offered by their competitors.”

When asked about their employers’ support in managing the rising cost of living, 35 percent of respondents reported receiving no financial assistance, while 34 percent said their pay raise helped cover some costs, and only 10 percent received one-time financial support from their employers.

For more detailed insights, visit Randstad Malaysia’s official website.

The post Malaysian Workforce Divided on AI Adoption: Insights from Randstad Malaysia’s 9th Employer Brand Research appeared first on Marketing In Asia.

Most Common Remote Jobs

Most of the jobs can be done remotely. Some such popular remote job roles include:

•  Virtual Assistants: Their tasks include scheduling, email, and data entry.
•  Software Developers: They develop and maintain software.
•  Content Writers: These people write articles, blogs, and various website content.
•  Graphic Designer: Produce visual content such as designing logos, banners, and social media posts.
•  Customer Support Representatives: They reach out to customers for their questions and provide solutions to their problems.
• Digital Marketers – They monitor social media presence and online marketing campaigns.

Where to Look for Remote Workers

There are myriad sources to discover and source remote workers. Here are a few significant ones:

• Online Job Boards: There’s Indeed, Glassdoor, and FlexJobs where job listings for remote workers can be found.
• Freelance Sites – There will be Upwork. Fiverr, and Freelancer where freelancers wait to get connected with you for many tasks at hand.
• Social Media. One of the best places to be connected to the world and find remote workers is from LinkedIn, Twitter, and Facebook groups.
• Remote Job Boards: Sites like Remote.co, We Work Remotely, and Remote OK are exclusively for remote job postings.

How to Hire a Remote Worker

• Write a Job Description

Before anything, write a job description. A job description must consist of the job title, role, skills, and desired qualifications of an ideal candidate. Describe that this will be a remote work role and if there are any restraints on work hours or time zones. You want to make it clear what you are looking for to bring in the correct type of candidate for this position.

• Scan through the Resumes and SHORTLIST THE BEST

When you receive applications, thoroughly scan through the resumes. Look for relevant experience, skills, and qualifications. Take note of their remote work experience if there is any and how independently they could work. Choose the best candidates according to how much their qualification matches your job description.

• Give an Appointment for a VIRTUAL CALL INTERVIEW

Invite the shortlisted ones for a virtual interview through, say, Zoom or Skype. Have questions about experience, skills required, and work style checked. Test their communication skills, the possibility of working virtually, or if they have worked virtually in the past. How they did do it and what were the tools they utilized in preparing schedules and allot tasks?

• Evaluate the Competence of the Employee

Bring out the candidate’s capabilities during the interview. Ask about past projects and how they overcame challenges. You may even present them with a small task to test them, which would allow you to understand their skill set and test them under pressure.

• Discuss Expectations on Communication

Communication is king when people work remotely. Discuss how you plan to be in touch with the remote worker. Lay out expectations for response times, the timing of meetings, and which tools you will use to keep in touch, such as email, Slack, or Microsoft Teams. Outline expectations for regular updates and the importance of clearly communicating problems or progress.

• Set Expectations Around Management

Explain how you will handle and evaluate their performance. Inform them about project deadlines, reporting structure, and any tools or software they need to use. Be sure that they understand how their performance will be measured and what they have to achieve.

• Check References

Request references from the candidate, then contact those references to confirm that the candidate has indeed had prior relevant work experience and that they have performed well. Confirm their reliability, work effort, and ability to meet deadlines. This will help you make a sure bet in hiring.

• Make a Contract

Write down a contract that outlines your job, pay, and other important terms. Be sure to have the agreement signed only after both parties agree with the stipulations. Explain hours to be worked, deliveries to be made, hours pay is received, and if there are any further terms regarding confidentiality. A good contract makes you and the remote worker secured.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Once the contractor has accepted the contract, the customer must issue a Letter of Intent to hire. In the letter, spell out the job title, start date, amount of salary, and other details. This is a formal offer of employment that indicates the agreement terms discussed.

• Notify Compliance and Payroll

Comply with local labor laws and tax regulations by setting up payroll to ensure the remittance is paid on time and properly to the remote worker. If need be, consult a legal expert or an HR manager to confirm you are following all the legalities.

• Onboard Your New Candidate

Onboard your new remote worker- provide them with all the necessary tools and access to systems, train them on whatever they may need. Get them inducted into the team and help them get started smoothly. Make them understand the company culture, goals, and their role in the team.

FAQ

1. Why should I hire remote workers?

It will save office space and cut down overheads. It will also provide access to a global talent pool and has the potential to increase productivity.

2. Ensuring Productivity of Remote Workers?

Setting clear goals with expectations, and running project management tools, is the most essential thing in monitoring progress and making room for regular check-ins and communication.

3. What are the tools for remote work?

Common tools will be video conferencing software like Zoom or Skype, communication tools like Slack or Microsoft Teams, project management tools like Trello or Asana, and time tracking software like Toggl or Clockify.

4. How do I manage different time zones?

Flexibility in meeting times and the use of time scheduling tools like World Time Buddy can help. State expectations of availability and times of response.

5. How am I supposed to keep the team coherent with remote workers?

Encourage frequent communication among team members through regular team meetings and online social gatherings. Utilize collaboration tools to maintain connectivity among the team players, including a positive team culture.

You can hire skilled employees from literally any corner of the planet. The following steps will help you to effectively hire and manage remote workers. You must have proper job descriptions in place, have clear expectations, and use the right type of tools for managing the remote team. However, through proper planning and execution, the remote workers could turn out to be enormous assets of the business.

It guided you on how to hire remote workers effectively and how to hire a virtual assistant. Start your search today and enjoy the benefits of remote workforce workers.

The post How to Hire a Remote Worker: A Brief Guide appeared first on Marketing In Asia.

Creating Shared Memories Through Sports

The survey highlights that among those who engage in this activity, 62% genuinely enjoy watching sports together, while the rest participate to spend quality time with their partners. This practice of watching sports together fosters shared memories and experiences, which can lead to a deeper emotional connection and stronger relationships.

The Ideal Date: Watching Sports

For many Singaporeans, watching sports is not just entertainment but an ideal date activity. The survey found that 73% of participants see it as an opportunity to learn about their partner’s interests and passions. Additionally, 66% believe it helps them understand their partner’s personality, and 52% consider it an effective icebreaker. These findings underscore the role of sports in facilitating meaningful conversations and connections during dates.

Sports as a Relationship Criterion

Despite the passion for sports, only 10% of Singaporeans consider it a dealbreaker if their partner does not share this interest. However, 16% actively seek partners who share their enthusiasm for sports, viewing it as crucial for a compatible relationship. Interestingly, this preference is more pronounced among Gen Zs (18%) compared to Millennials (14%). Moreover, men are twice as likely as women to insist on a partner who enjoys watching sports together.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Leveraging Bumble’s Interest Badges

Bumble’s interest badges, including over 40 sports-related ones, provide an easy way for users to start conversations and find compatible partners. The app’s internal data shows that Olympic sports such as running, football, basketball, badminton, cycling, bouldering, and swimming are among the top interests for Singaporean singles.

Lucille McCart, APAC Communications Director at Bumble, commented, “With a new wave of women tennis stars, a constant stream of sports documentaries, and the most significant global competition coming up at the end of this month, sports is set to take a front seat in dating. Sports is a clear passion point among Singaporeans, and we see our community starting to use the upcoming games as a topic to bond over and make connections and get to know each other. Mutual interests are really important in a relationship, so if you are looking out for a new connection this sporting season, add your favourite sports interest badges – be it soccer, running, or swimming – onto your Bumble profile, and find matches that align with your interests!”

About Bumble

Founded by Whitney Wolfe Herd in 2014, Bumble is a pioneering women-first dating and social networking app. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Built on the principles of equitable relationships, Bumble emphasizes the importance of kindness, respect, and equality in fostering healthy and happy lives.

Bumble’s platform encourages accountability and aims to create a safe, welcoming environment free from hate, aggression, and bullying. The app is designed to empower users and ensure positive interactions. Bumble is available for free download on the Apple App Store, Google Play Store, and the web.

The post How Sports Bring Singaporean Couples Closer: A New Bumble Survey Reveals appeared first on Marketing In Asia.

The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

In the Asia-Pacific (APAC) region, Malaysia ranks 12th in skill proficiency, and in Southeast Asia, it holds the fourth position, following Thailand, Cambodia, and the Philippines. These advancements are supported by initiatives such as the National AI Roadmap 2021-2025 and the AI Talent Roadmap 2024-2033, which aim to bolster Malaysia’s AI ecosystem through robust training and research collaborations.

Generative AI Courses in Demand

Malaysian learners are particularly drawn to key GenAI courses, including “Introduction to Generative AI” by Google Cloud, “Google AI Essentials,” and “Generative AI for Everyone” by DeepLearning.AI. This trend signifies their dedication to staying abreast of technological advancements, thus enhancing the nation’s digital competitiveness on a global scale.

Generational Adoption of GenAI

The adoption of GenAI in Malaysia spans across generations, with millennials leading at 48%, followed by GenXers at 32% and GenZ at 16%. This trend highlights a significant push from middle to senior management towards reskilling, with notable enrollments from directors (25%), managerial leaders (22%), senior individual contributors (20%), junior individual contributors (18%), executive management (6%), and interns (5%).

“The soaring demand for GenAI courses by Malaysian learners on Coursera underscores their resilience and forward-thinking spirit needed to thrive in a world driven by rapid technological shifts,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera. “As the GenAI revolution unfolds, it is impacting the ever-changing job landscape, emphasizing the need to invest in human capital. Malaysia showcases a robust synergy between industry, academia, and government to nurture the high-demand digital and human skills required to build a competitive and equitable workforce.”

Rising Demand for Micro-Credentials

The report also notes a 97% YoY increase in enrollments for Professional Certificates among Malaysian learners. This trend indicates a growing reliance on online micro-credentials to secure new jobs and advance careers. Popular entry-level professional certificates include “Google Data Analytics,” “Google Project Management,” and “Google Marketing & E-commerce.”

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Diverse Learning Community

Malaysia’s learning community on Coursera is notably diverse and inclusive, with women constituting 46% of the total learner population. In STEM disciplines, women account for 34% of learners. However, in GenAI-related courses, men represent 71% of learners, while women account for 29%.

Coursera supports the skills development of 782,000 learners in Malaysia, who have collectively enrolled in over 1.7 million courses as of March 2024. Popular courses available in Simplified Chinese include “Generative AI for Everyone” from DeepLearning.AI, “Programming for Everybody” from the University of Michigan, and “What is Data Science?” from IBM.

Global Insights

Globally, AI literacy has emerged as a crucial skill in the wake of ChatGPT, with GenAI course enrollments on Coursera increasing by 1,060% over the past year. Learners are turning to industry micro-credentials to prepare for in-demand digital jobs, with a significant push towards retraining and upskilling by 2027. To download the 2024 Coursera Global Skills Report, visit Coursera Global Skills Report.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 148 million registered learners as of June 12, 2024. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

The post Malaysia Embraces Generative AI: Coursera Reports 806% Surge in Enrollments appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

1. Billing for Pitches and Cost Recovery:

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

2. Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

3. Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

4. Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

• Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

• Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

• Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

The post Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant appeared first on Marketing In Asia.

Shopify Inc.’s Southeast Asia Retail Report 2024 states that Southeast Asian retailers are placing big bets on social media as 68% plan to increase investment in social commerce over the next 12 months. This dovetails with the finding that social media is now the biggest driver of brand and product discovery in Southeast Asia, with more than 4 in 5 consumers (82%) discovering new products through social media.

Social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024. In line with this, 39% of retailers surveyed for Shopify’s report said social media engagement is one of the most crucial metrics for determining the ROI of commerce infrastructure, ranking just behind profit margin (44%).

“Given the economic climate, customers have become more discerning and selective with how they spend their money,” notes Eugene Chua, Executive Head of Global E-Commerce and Sales at Secretlab, a Shopify client, in the report. “Social media continues to play a big role as a platform of discovery and in influencing customer’s decisions.”

Consumers are searching for value in current economic climate

The current economic climate has greatly impacted purchasing behaviour. Inflation and the rising cost of living have led the majority of Southeast Asian consumers (83%) to cut back on non-essential expenses, with over half seeking the best value when they shop. When it comes to making a purchase, price is the top factor for shoppers in Southeast Asia. Nearly all consumers surveyed (96%) said that they would stay loyal to a brand if it offered them an incentive, with consistently low prices or promotions being a top draw for 70%. In line with this, contextual real-time pricing (71%) is the number one area in which retailers plan to increase their technology spending so that they can drive conversions while maintaining favourable margins.

Although price is a key factor in driving loyalty and churn, competing solely on price is not sustainable, leaving retailers to compete on other forms of value, such as customer experience. This shows that to attract and retain customers, understanding their demands is crucial.

Specifically in Singapore, the top three must-have considerations for online shopping are free shipping, (71%), accessibility of payment with debit and credit cards (55%), and free returns (51%).

On the other hand, the top three priorities when shopping in-store are knowledgeable staff (56%), stock availability (55%), and attentive service (36%).

Unique challenges facing retailers

When it comes to where Southeast Asians like to shop, over half (52%) of the people surveyed said they prefer shopping online.

Business websites, also referred to as brand.com sites, are important to shopping journeys in the region. 81% of Southeast Asian shoppers agree that a company with a brand website is more trustworthy and credible, compared to those without one. This trust factor is especially important to shoppers when making large purchases – two in five (42%) of SEA consumers prefer making large purchases on a company’s website instead of its online marketplace store.

Though online channels are the stand-out preference for Southeast Asian shoppers, physical stores remain an important channel. Over a quarter (28%) said they enjoy in-store shopping as much as online shopping, and another 19% prefer in-store shopping. This highlights the importance of creating omnichannel shopping experiences. To succeed in omnichannel, a unified commerce platform that provides a holistic view of customer engagement, inventory, and fulfilment across channels is key. Testament to this, more than 3 in 5 retailers (66%) surveyed said they will increase tech investment in a unified commerce platform.

Chief Technology Officer: the new powerhouse for retail

Currently, 85% of retailers face operations-related challenges, with efficiency issues stemming from manual processes and complex business systems. Almost all retailers surveyed (99%) believe that technology will remedy these struggles and are planning to invest about 20% of their total revenue into innovation initiatives in the next year. Topping the list of increased tech investments: contextual real-time pricing (71%), social commerce (68%), business intelligence (67%), unified commerce platform (66%, and composable stacks (65%). Given that technology is set to reshape the retail landscape, an overwhelming majority (93%) of retailers believe that the Chief Technology Officer will contribute to the evolution and/or revenue growth of the business.

As technology-driven innovation becomes a central focus, operational, platform servicing, and support costs emerge as key considerations. Retailers are increasingly selective about their technology infrastructure, favouring solutions that offer a lower total cost of ownership while ensuring performance and stability. Shopify has been proven to help businesses reduce costs and increase revenue, according to data and research conducted by a leading consulting firm. Compared to competitors, Shopify delivers 33% better total cost of ownership, 23% better platform costs, and 19% better operation and maintenance costs compared to competitors.

“In this current economic climate, the imperative for both shoppers and retailers to achieve more with less has never been greater. Retailers are turning to advanced technology solutions to not only meet evolving customer demands but also to fortify their long-term resilience. Unified commerce is set to be a key growth catalyst, enabling retailers to harness comprehensive data and insights across their customers, inventory, and operations to make informed and strategic decisions. With technology being the linchpin to the future of retail, Shopify is the partner of choice for retailers across Southeast Asia, from large enterprises to small businesses, with solutions that are purpose-built to cater to their unique needs,” shares Shaun Broughton, Managing Director, APAC and Japan, Shopify.

Download the full Southeast Asia Retail Report 2024 by Shopify here.

Research Methodology

Shopify commissioned YouGov to conduct research with consumers and businesses to uncover hundreds of insights into consumer behaviours and retailer tactics in Indonesia, Malaysia, the Philippines, and Singapore.

The retailer survey was conducted online between 28 March and 5 April 2024. The total sample size was 269 senior business decision-makers in retail businesses with 50+ employees and a local headquarters in Southeast Asia.

The consumer survey was conducted between 5 April and 10 April 2024. The consumer survey was conducted between 5 April and 10 April 2024. The consumer sample comprised a nationally representative sample of residents of Indonesia, Malaysia, the Philippines and Singapore aged 18 years and older. Following the completion of the survey, the consumer survey data was weighted by age, gender, region (all markets except Singapore), race (Singapore and Malaysia only), and socioeconomic status (Indonesia only) to reflect the latest population estimates for each market.

Additionally, interviews were conducted with retailers using Shopify and ecosystem partners to provide qualitative context and real-world insights into the market shifts retailers are dealing with and how they are adapting to change.

The post Southeast Asia’s Retailers Bet Big On Social Commerce Despite Economic Climate appeared first on Marketing In Asia.

Authored by Jelou Galang, the report, titled ‘Why are Chinese shoppers progressing to homegrown fast fashion?’, features insights from Xiaojing Huang, a renowned design trend expert and strategy director of YANG DESIGN, and Ambra Schillirò, the co-founder of China Fashion Group. The report highlights the increasing allure of homegrown brands among Chinese consumers.

In May 2024, the season finale of Saturday Night Live humorously spotlighted the controversies surrounding Chinese fast fashion through a satirical ad featuring ‘Xiemu,’ a playful nod to Shein and Temu. The e-commerce fashion market in China is expected to reach $236.8 billion by the end of 2024, with women’s apparel leading the charge at $328.4 billion.

Shein dominated search rankings as the most Googled global fashion brand in 2022, surpassing industry giants like Nike and Zara. International brands like H&M and Zara are struggling to compete with local powerhouses on platforms such as Alibaba’s Tmall and Taobao. The rise of brands like Metersbonwe, Peacebird, and Youngor has led to strategic exits from global players, including Urban Outfitters and Old Navy, with Gap selling its China operations to focus on untapped potential elsewhere.

Cultural and geopolitical dynamics significantly influence consumer preferences. Boycotts and market exclusions following brand stances on Xinjiang cotton have underscored China’s importance as the world’s second-largest e-commerce market, with an online shopping population nearing 915 million as of December 2023. A strong preference for domestic brands has emerged, driven by the ‘guochao’ movement, which reflects national pride and cultural revival.

Ambra Schillirò notes, “The rise of guochao goes beyond fashion; it signifies a broader embrace of national identity and cultural revival, influencing consumer choices across sectors.” This cultural confidence is evident in the popularity of the New Chinese Style, blending traditional elements with contemporary designs, appealing to younger generations seeking both individuality and cultural pride.

Also Read: Knight Frank Malaysia Expands Its Footprint to East Malaysia with New Miri Office

Xiaojing Huang explains, “From Hanfu to modern interpretations of Chinese aesthetics, there’s a growing demand for products that reflect cultural heritage in everyday wear.” This shift democratizes cultural expression, resonating with Gen Z’s desire for authenticity and sustainability.

Affordability, quality, and cultural relevance drive consumer preferences towards local brands. Huang emphasizes the appeal of “lower price substitutes” offered by Chinese fast fashion, coupled with agile production cycles that respond swiftly to market trends. This strategy has enabled local brands to outpace international competitors through digital platforms like Douyin and Xiaohongshu, where influencers have significant sway.

Schillirò underscores the importance of digital engagement and community-building in China’s retail landscape. “Influencers and key opinion consumers (KOCs) play a crucial role in shaping consumer perceptions and driving sales,” she notes, highlighting Xiaohongshu’s thriving ecosystem where user-generated content and authentic reviews drive purchasing decisions.

Nick Morris, Managing Director of Canvas8, advises, “Brands navigating China’s fast fashion landscape must embrace cultural sensitivity, transparency, and immersive digital experiences to foster lasting connections with consumers.” Understanding these dynamics is crucial for brands aiming to thrive in this dynamic market.

For more detailed insights, the report ‘Why are Chinese shoppers progressing to homegrown fast fashion?’ is available for download for a limited 2-week period.

The post Chinese Fast Fashion Brands Surge Amid Global Scrutiny, Projected to Reach $1.4 Billion by 2028 appeared first on Marketing In Asia.

“The second installment of our 2024 Customer Experience Imperatives focuses on the priorities and actions of CX business leaders in the APAC region, shaped by the evolving expectations of consumers,” stated Chris Webb, Chief Operating Officer of Merkle APAC. “APAC is at the forefront in many aspects of customer experience, showcasing innovative approaches and significant advancements. Brands in this region that are adapting their CX strategies are already seeing remarkable revenue growth, highlighting the immense potential in our markets.”

Key Findings for APAC

1. Codified CX Strategies and Customer-First Cultures: APAC CX leaders prioritize customer needs, embedding them deeply into their operations.
2. Focus on Customer Feedback: Investments by APAC CX leaders are more directed towards understanding customer feedback rather than competitor activity.
3. Integration of Technology: Successful CX organizations in APAC leverage well-integrated technology to streamline operations and enhance customer interactions, essential for seamless CX transformations.
4. Rapid Adoption of AI-Driven Solutions: APAC CX leaders implement AI-driven CX solutions at a notably faster pace compared to other regions.

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The report highlights that APAC brands are reaping considerable rewards from these strategies. Data reveals that 65% of APAC CX leaders who prioritize customer-centricity have witnessed up to a 15% surge in customer retention and loyalty. Furthermore, 20% of these leaders have experienced even greater improvements. APAC CX adopters also enjoy significant benefits, with 56% seeing up to a 15% rise in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.

“While APAC CX leaders are at the top in terms of CX leadership and principles, our findings also shed light on some areas for improvement. There is much to be done by APAC brands in the adoption of integrated technologies, and to amply prepare for a cookieless future,” Webb added. “The need for greater collaboration among APAC CX leaders as well as cooperation and coordination among departments and stakeholders in the utilization of integrated technologies is imperative for enabling CX excellence in the APAC region.”

Merkle’s 2024 CX Imperatives report is a comprehensive, forward-looking publication backed by extensive research involving both global consumers and CX practitioners. Conducted in late 2023, the survey included 2,100 consumers and 820 business leaders across 18 countries.

For detailed insights, download the full report here.

About Merkle

Merkle, a dentsu company, has been at the forefront of digital business transformation for over 35 years. As the only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers end-to-end experiences that drive growth, engagement, and loyalty. Recognized as a leader by top industry analysts, Merkle operates with over 16,000 employees across more than 30 countries. For more information, visit Merkle.

The post APAC Brands Leading the Charge in Customer Experience Excellence: Merkle’s Latest Report Unveiled appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

Billing for Pitches and Cost Recovery

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

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Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

Authored By: Sai Chu

Sai Chu is the Principal Consultant at Tangram UK, with extensive experience as the former Global Commercial Finance Director at Ogilvy for nine years across London and Singapore. He leads Tangram’s UK operations, working exclusively in the advertising agency sector with clients such as Dentsu, Ogilvy, and TBWA.

The post Thrive to Survive: The new business race for agencies appeared first on Marketing In Asia.

The report, titled ‘What’s fuelling Indians’ newfound obsession with coffee?’, was authored by Anushree Arora and features interviews with Rajdeep Singh Kukreja, the founder of Boojee Cafe, and Idris Bakri, Brand Manager at Iceberg Hospitality. It reveals that the surge in coffee consumption marks a significant shift in consumer behaviour, driving innovation and growth in the country’s food and beverage industry.

Idris Bakri comments, “Coffee represents modernity and variety, appealing to a generation eager to explore new experiences and socialize in vibrant settings.” This cultural pivot has spurred a wave of diversification in coffee offerings, from specialty roasts by brands like Blue Tokai and Subko, to innovative coffee-infused products such as Rage Coffee’s single-use pour-over bags and Sleepy Owl’s cold brews.

Coffee shops like Starbucks, Blue Tokai, and Subko have become popular hangouts for young professionals who want to socialize, work, and experiment with their coffee. Gen Y and Gen Z are particularly drawn to coffee for its modern appeal and variety. Additionally, there is a growing interest in the origins and stories behind different coffee blends. Rajdeep Singh Kukreja notes, “Personalised service combined with expert knowledge keeps customers coming back.”

The allure of coffee as a symbol of affordable luxury has been bolstered by international brands like Starbucks, which have successfully blended Western appeal with local tastes. Despite pricing considerations, Indian consumers have shown a willingness to pay a premium for the Starbucks experience, underscoring its aspirational value.

Driven by a young demographic, with over 52% of the population under the age of 30, India’s coffee market has witnessed substantial growth. It is projected to reach approximately $1.23 billion by 2032. This demographic is not only fuelling demand but also influencing the evolution of coffee as a cultural icon, reflecting India’s economic growth and increasing exposure to global influences.

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The influx of international coffee chains like Starbucks, which plans to expand to 1,000 stores by 2028, and Tim Hortons, aiming for 120 outlets by 2026, underscores the robust growth potential of the Indian coffee market. Concurrently, homegrown brands are scaling up operations and diversifying product lines, supported by significant venture capital investments aimed at capturing a burgeoning consumer base.

“In the midst of this transformation, consumers are increasingly prioritizing transparency and ethical practices,” Bakri notes. This shift towards conscientious consumption is driving demand for sustainably sourced coffee and environmentally friendly packaging, exemplified by brands like Rage Coffee and Blue Tokai.

The rise of coffee culture extends beyond cafes to innovative applications in industries like skincare and spirits. Brands like mCaffeine and Greater Than have successfully infused coffee into beauty products and alcoholic beverages, respectively, capitalising on the beverage’s health benefits and cultural cachet.

Nick Morris, UK-based founder and Managing Director of Canvas8, said: “As the coffee landscape continues to evolve, businesses are innovating to cater to diverse consumer preferences and create unique experiences. From artisanal coffee tastings to community-focused spaces, the industry is embracing a holistic approach to engage and nurture a growing coffee-loving community.”

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. For more information, visit: Canvas8.

The post India’s Coffee Culture: The New Phenomenon Transforming Beverage Preferences appeared first on Marketing In Asia.

Dave Simon, General Manager of Growth Initiatives at Moloco, underscores the importance of delivering a seamless ad experience: “It’s important to get the ads experience right because consumers will cancel a subscription based on the ads experience. This research is a wake-up call for many streaming media platforms to transform their approach to building an ad business.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The survey reveals that Indian consumers are notably open to watching ads in exchange for lower or no subscription fees. Siddharth Jhawar, General Manager of Moloco India, highlights, “Indian consumers do not mind watching that extra ad which can lower or entirely remove subscription fees to watch content – this insight got validated when this survey showed that two-thirds of Indian consumers chose lower fees in exchange for watching ads. What’s even more interesting is that approx. 80% of customers prefer personalized ads, which significantly influence their decision-making process.”

Key findings from the survey include:

Shift from Traditional TV to Streaming Platforms

• 60% of Indian consumers use mobile phones for personal streaming, compared to 26% for Smart TVs, 11% for laptops/PCs, and 3% for tablets.
• 34% of Indian consumers have already cut the cord with traditional TV services, with an additional 27% considering it.

Ad Preferences

• 44% of Indian consumers believe that relevant and interesting ads enhance their viewing experience.
• Pre- and post-roll ads are preferred over mid-roll and banner/display ads, which are seen as intrusive.

Importance of Personalized Ads

• 41% of Indian consumers have canceled a subscription due to a poor ad experience.
• 78% prefer personalized ads, with 48% favoring personalization based on viewing habits alone, and 30% preferring personalization based on both viewing habits and personal data.
• Ads on streaming platforms influence the decision-making process for 83% of Indian consumers.

Vanessa Khoo, Senior Research Manager at YouGov, emphasizes the impact of personalized ads: “The ads experience is clearly important, especially with consumers not just adjusting to ads on streaming media platforms but embracing ads. This research showed that consumers find ads compelling and influential in their overall decision-making process for product purchases.”

Survey Methodology: The online survey was conducted in India, focusing on consumers who watch video content at least once a month, including streaming content. It included 1,005 respondents and was carried out from January 19, 2024, to February 5, 2024.

About Moloco

Moloco’s mission is to empower businesses of all sizes through operational machine learning. Their platform enables app publishers, commerce marketplaces, and streaming businesses to leverage first-party data to drive growth and performance. Founded in 2013, Moloco has offices across the globe, including the US, UK, Germany, Korea, China, India, Japan, and Singapore.

The post Indian Consumers Embrace Personalized Ads on Streaming Platforms, Reveals Moloco and YouGov Survey appeared first on Marketing In Asia.

Dr. Matt’s journey into chiropractic began in 1988 when he witnessed a remarkable recovery from chronic migraines experienced by his best friend’s mother, thanks to chiropractic care. Inspired by the wisdom of Hippocrates, “Look to the spine for the source of disease,” he pursued chiropractic studies, earning the prestigious Presidential Scholarship from Palmer College of Chiropractic, USA. Graduating as the class valedictorian with a Doctor of Chiropractic (Honours), Dr. Matt embarked on a mission to promote chiropractic care as a path to optimal health and wellness.

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With over two decades of experience, Dr. Matt is passionate about educating Malaysians on the critical importance of spinal health. He believes in the power of awareness and advocates for early spine screening programs in schools to foster a deeper understanding and appreciation for chiropractic care.

Dr. Matt Kan can elaborate on the following topics:

• His transformative journey from skepticism to staunch support for chiropractic care.
• The fundamental role of the spine, particularly the spinal cord, in controlling the body’s functions through millions of nerves.
• The science and benefits of chiropractic adjustments, including enhanced spinal mobility, improved nerve function, and overall well-being.
• Addressing common misconceptions and myths surrounding chiropractic care.
• His advocacy for public awareness campaigns and early spine screening programs in schools.

The post Debunking Chiropractic Myths: Dr. Matt Kan’s Mission to Enhance Spine Health in Malaysia appeared first on Marketing In Asia.

Joining Kamat in leadership roles are Puneet Avasthi and Shuvadip Banerjee as Vice-Presidents, Anila Vinayak as Secretary, and Parijat Chakraborty as Treasurer. The announcement was made during MRSI’s 36th Annual General Meeting on June 27, 2024, in Mumbai.

The MRSI Managing Committee represents a broad spectrum of companies, including research agencies, research users, and service providers within the market research industry. The newly elected committee is committed to promoting, protecting, and enhancing the highest quality standards in all branches of market research, positioning India as a global leader in the field. Over the next three years, MRSI aims to build on recent achievements and foster a more collaborative network for its members, facilitating effective knowledge and resource sharing. Additionally, MRSI is dedicated to developing the next generation of market research professionals and instilling a sense of pride in the impactful work being conducted within the industry.

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Outgoing President Paru Minocha expressed her confidence in the new leadership, saying, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC,’ and the Market Sizing report of FY 2022-23 have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

The former Managing Committee successfully implemented a strategy focused on three key pillars: building Profile, building Pride, and building the Network and reach. The ISEC system was widely adopted by industry stakeholders, including The Indian Society of Advertisers (ISA), major research users, and prominent research agencies. The market research sector recorded positive growth, and MRSI will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

Newly elected President Nitin Kamat shared his vision, stating, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects, and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

MRSI’s Managing Committee for the term of 2024-2027

About MRSI

Founded in 1988, the Market Research Society of India (MRSI) is a dynamic, not-for-profit, autonomous body comprising a large fraternity of research suppliers and users from across India. MRSI collaborates with ESOMAR to represent the Indian industry on a global platform. It is dedicated to guiding, encouraging, and upholding the highest quality standards of professionalism in the market research industry. For more information, visit mrsi.co.in.

The post Market Research Society of India Elects New Leadership Team with Nitin Kamat as President appeared first on Marketing In Asia.

The report, titled ‘Why are China’s sneakerheads choosing to go local?’, authored by Kevin Ng, features insights from award-winning journalist Babette Radclyffe-Thomas and trends observer Juliette Duveau, both experts on the Chinese market.

The ‘guochao’ or ‘national wave’ movement, sparked by Li-Ning’s Wu Dao collection at the 2018 New York Fashion Week, has ignited a renewed sense of pride among Chinese consumers. This movement celebrates Chinese heritage and craftsmanship, driving consumers toward homegrown brands that embody their cultural identity.

Local sneaker brands have capitalized on this patriotic fervor, securing endorsements from NBA stars like Klay Thompson and Jordan Clarkson to cement their status as symbols of innovation and cool. A report by Kicks Crew highlighted a staggering 560% increase in the US market share of Li-Ning’s Way Of Wade series in 2023, rivaling global giants like Nike. This meteoric rise underscores the growing influence of Chinese sneaker brands on the global stage.

Dr. Babette Radclyffe-Thomas, a Chinese fashion academic, attributes the success of local brands to a blend of increased purchasing power among younger consumers and strategic investments in research and development. “Aligning products with the tastes and preferences of Chinese shoppers, who are proud of their heritage and seek products that resonate with their cultural identity, is crucial,” she emphasizes.

Juliette Duveau adds that local brands have advanced their innovation through strategic acquisitions. “Chinese (companies) like ANTA Group…have given Chinese brands access to improved technology and high-quality standards,” she notes. In 2023, ANTA’s investment in research and development surpassed CNY 1.6 billion (approximately $221.40 million), and it acquired Chinese athleisure brand Maia Active to penetrate the women’s sportswear segment.

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Further boosting the rise of Chinese sneaker brands are advancements in manufacturing capabilities, particularly in Guangdong, China’s manufacturing hub. This region has seen a surge in investment and growth, establishing itself as a global leader in high-quality production.

Additionally, the Chinese government’s encouragement of domestic consumption and backlash against international brands have amplified the popularity of local products. Brands like ANTA and Li-Ning have seized this opportunity to demonstrate their commitment to quality and innovation, captivating consumers with unique designs and cultural motifs.

Nick Morris, UK-based founder and Managing Director of Canvas8, envisions a bright future for sneakerhead culture in China. “Looking ahead, the future of sneakerhead culture in China looks promising, with local brands poised to continue their ascent in the global market. As Chinese consumers increasingly prioritize sustainability and authenticity, brands that can deliver on these values stand to reap the rewards of this burgeoning market.”

The post China’s Sneaker Culture Shift: Local Brands like ANTA and Li-Ning Lead the ‘Guochao’ Movement appeared first on Marketing In Asia.

Fair trade and ethical fashion emerge as powerful antidotes. They represent a conscious shift in how clothing is approached, prioritizing not just style, but also the human and environmental costs of production. This movement delves deeper, acknowledging the inherent power our wardrobes hold. By buying Fair trade products, consumers help alleviate poverty in lower-income countries, ensuring that workers are paid fairly, work under humane conditions, and have sufficient labor rights. This also encourages more sustainable production methods.

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Promoting Sustainability: Ethical fashion champions eco-friendly practices, minimizing the environmental impact of clothing production. This includes reducing water and energy consumption, lessening reliance on harmful chemicals, and promoting the use of sustainable materials. This helps ensure a healthier future for the planet.

Empowering People: When choosing ethically made clothing, consumers directly support dignified working conditions and fair wages for the people who create their garments. This fosters a more just and equitable global system.

Quality over Quantity: Fast fashion often prioritizes low prices over quality. Ethically made garments, on the other hand, are crafted with care and attention to detail, using high-quality, long-lasting materials. This translates to clothes built to endure, reducing clothing waste and ultimately saving money in the long run.

A Statement Through Style: Wardrobe choices become a powerful reflection of values. By embracing fair trade and ethical fashion, consumers send a clear message that they reject exploitation and champion social responsibility. Purchasing power is used to advocate for positive change in the industry.

The Future of Fashion

The rise of fair trade fashion is a positive step towards a more ethical and sustainable fashion industry. By supporting fair trade brands, we can create a demand for change and empower the people who bring our wardrobes to life. So, the next time you’re looking to update your style, consider the impact of your purchase. Choose fair trade fashion and be part of the movement for a more empowered and sustainable future.

Disclaimer

While these are strong views of the author, it is also important to note that, due to the extremely complex nature of the industry, no stakeholder has complete control over the entire supply chain.

The post From Exploitation to Empowerment: The Rise of Fair Trade Fashion by Dinesh Talera appeared first on Marketing In Asia.

The report, titled “How Chinese Moviegoers Created a Booming Box Office,” authored by Grace Mou, highlights the robust performance of the Chinese film industry amidst economic uncertainties. It features insights from Katherine Song, a Chinese film curator and critic, and Yaling Jiang, founder of research and strategy consultancy ApertureChina.

This performance mirrors a broader trend where Chinese consumers, particularly women and Gen Z audiences, are increasingly turning to cinematic experiences for entertainment and solace. The 2024 Chinese New Year period saw domestic box office earnings soar to CNY 8.016 billion (approximately US$1.1 billion), marking an 18.5% year-over-year increase. Yaling Jiang, who publishes the consumer newsletter Following the Yuan, notes that this resurgence reflects the “lipstick effect,” where consumers prioritize indulgent experiences during periods of economic downturn.

The summer of 2023 was particularly noteworthy, with ticket sales reaching an unprecedented CNY 20.6 billion (about $2.84 billion), surpassing pre-pandemic records. Notably, Chinese women accounted for 56% of movie ticket purchases in 2022, underscoring their pivotal role in driving box office growth. Many women in China prefer going to the movies with friends, especially during holidays. Katherine Song, a Chinese film curator and critic, tells Canvas8, “Women in China enjoy their freedom now. Film is a powerful artistic outlay that helps women express themselves emotionally.”

“Chinese audiences, particularly women and Gen Z, are embracing cinema as a cultural touchstone and a means of expression,” said Yaling Jiang. This demographic trend is mirrored by a preference for locally-produced films that resonate deeply with cultural narratives and national pride.

The resurgence of interest in Chinese cinema has also led to a significant decline in the popularity of Hollywood productions, with local films dominating the market. In 2023, Chinese-made movies comprised over 85% of screenings in the country, signalling a preference for narratives that align closely with Chinese values and cultural identities.

Beyond Tier 1 cities, the cinema renaissance extends to Tier 3 and Tier 4 cities, which have seen a surge in box office attendance during festive periods. This trend underscores the growing accessibility and affordability of cinematic experiences outside major urban centers.

Looking ahead, the industry anticipates continued growth by catering to underserved audiences such as Gen Z and residents of lower-tier cities. “Young people in China are seeking narratives that reflect their values and experiences, driving demand for locally-produced content,” noted Yaling Jiang. This demographic shift is crucial for industry stakeholders aiming to capitalize on evolving consumer preferences.

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

In response to these trends, industry leaders are enhancing cinematic offerings and expanding infrastructure to meet rising demand. Initiatives include the introduction of state-of-the-art IMAX theatres equipped with cutting-edge laser systems, aimed at elevating the moviegoing experience.

Nick Morris, UK-based founder and Managing Director of Canvas8, commented, “As Chinese audiences increasingly prioritize high-quality content and cultural resonance, the future of Chinese cinema appears poised for sustained growth and innovation.”

For those interested in exploring this fascinating trend further, the report “How Chinese Moviegoers Created a Booming Box Office” is available for download for a limited two-week period at: Canvas8 Report Download.

The post Chinese Cinema Booms with Record Box Office Revenues and Growing Domestic Preference appeared first on Marketing In Asia.

The report, authored by Samantha Beltran and featuring insights from veteran San Francisco-based DJ Justin Ner and Kevin Nam (aka ‘Kaistar’), highlights the surge in Japan’s vinyl market. Production volume and value soared by 70% from 2020 to 2021, driven by both domestic sales and international collectors drawn to Japan’s rich selection and favorable exchange rates.

Interestingly, Japanese Gen Zers, born in the digital age, have discovered a newfound appreciation for vinyl records. Online discovery and the viral spread of city pop, a Japanese music subgenre popularized on platforms like TikTok, have played pivotal roles in this revival.

Contrary to the notion of vinyl being a nostalgia-driven trend, the global vinyl market surpassed $1.7 billion in 2022 and is projected to reach $2.8 billion by 2028. This growth is fueled by a diverse community of vinyl enthusiasts, including collectors, listeners, and DJs rediscovering vinyl’s unique appeal.

Younger generations find joy in the ritualistic and labor-intensive process of selecting, playing, and collecting vinyl records. For Gen Zers, the inconvenience of vinyl adds to its allure, offering a tangible connection to music and a break from the digital stream.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

The revival of city pop, synonymous with Japan’s economic boom of the 1970s and 1980s, has significantly attracted Gen Zers to vinyl. The genre’s fusion of Western influences and optimistic spirit resonates with younger listeners, transcending generational boundaries.

Vinyl records provide Gen Zers with a sense of ownership and authenticity, contrasting with the ephemeral nature of digital streaming. Many Gen Zers purchase vinyl records to support their favorite artists, even without owning record players.

The resurgence of vinyl has transformed Japan’s music landscape. Businesses like HMV Record Shop Shibuya have seen a 30% year-on-year growth in vinyl sales, driven partly by Gen Z consumers. Tower Records Shibuya has responded to the demand by expanding its vinyl collection by up to 50%.

Justin Ner, a veteran vinyl DJ and founder of Love Talkin’, a group of vinyl selectors inspired by Japanese vinyl culture, stated, “Vinyl offers a unique and fun alternative to the usual digital methods of music consumption, and with vinyl being physical media, you can’t help but feel a deeper connection to the music.”

Nick Morris, UK-based founder and Managing Director of Canvas8, added, “The vinyl renaissance in Japan extends beyond mere consumption, fostering a vibrant community of collectors, enthusiasts, and artists. Record stores, cafes, and bars offer immersive experiences for vinyl enthusiasts to share their passion and connect with like-minded individuals. As vinyl continues to captivate Japanese Gen Zers, the future of analogue music remains bright, driven by a shared appreciation for the enduring allure of vinyl.”

For those interested in diving deeper into this fascinating trend, the report ‘Why are Japanese Gen Zers obsessed with vinyl records again?’ is available for download for a limited 2-week period at Canvas8’s website.

The post Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance appeared first on Marketing In Asia.

“Based on MAGNA’s analysis of media companies financial, advertising revenues were much stronger than expected in the first quarter of 2024. Coupled with some improvement in the macro-economic outlook, this leads us to increase our full-year global advertising growth forecast from +7.2% (December 2023 update) to +10%. All categories of media owners are faring better than expected so far this year, including traditional media owners and, specifically, television and premium long-form video. The introduction and rapid development of ad-supported streaming in more markets by nearly all streaming players (now including Prime Video) is driving non-linear TV ad sales by +16% this year, and total TV ad sales by +4%. Non-linear forms of television are finally reaching scale in terms of viewing and advertising monetization.”

MAGNA Advertising Forecast – June 2024 2/8

The summer update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This is a significant acceleration on the global growth recorded in 2023 (+6.4%). Neutralizing the impact of cyclical events in 2023 and 2024, the normalized acceleration is still real but more modest: non-cyclical ad revenues grew by +7.5% in 2023 and will grow by +8.7% in 2024.

A record number of cyclical events are taking place in 2024, including four major sports tournaments (Paris Olympics, UEFA Euro 2024, Copa América hosted by the US, and the ICC T20 Cricket World Cup hosted by the US and the West Indies), and general elections in five major markets (Mexico, India, US, France, and the UK). The first three elections take place in countries with little or no restrictions to political advertising, therefore moving the needle in terms of advertising sales. Overall, the 2024 cyclical events will provide 1.3% extra growth to global ad revenues this year, 5% extra growth for television, 0.5% extra growth for digital media, and almost 2% extra growth for the US market alone.

Media: TMO Digital Sales Grow Double-Digits

MAGNA was always expecting a strong ad market in the first quarter of 2024, due to a comp effect (1Q23 was extremely weak). Based on our analysis of media companies’ first-quarter financial reports, 1Q24 was an even stronger than expected. Year-over-Year growth average +12% in key markets, +17% in Spain, +15% in France, and Germany. Quarterly growth rates will gradually slow as comps become tougher in the second half, but this strong start of the year, coupled with a stronger economic outlook led us to raise the full year 2024 forecast for almost every individual market we monitor, bringing the expected global growth from +6.4% in December, to +10% now. The full-year ad revenues of traditional media owners are now forecast to grow by +3% instead of +2%, and the ad sales of digital pure players are now expected to grow by +13% (previously +9.4%).

Traditional media owners (TMO) historically focusing on Television, Audio, Publishing, OOH, and cinema media, will grow ad revenues by +3% globally in 2024, to reach $272 billion.

TMO’s non-linear ad sales (e.g., ad-supported streaming, digital audio, publishers’ digital ad sales) are now accounting for +25% of total TMO ad revenues and supporting advertising growth while traditional linear ad sales are stagnating. Ad-supported streaming is taking off in 2024, as traditional TV players (e.g. Disney+, Max, ITV Hub, Joyn, TF1+, etc.) and pure streaming players (Netflix, Amazon) will generate at least $18 billion this year (+16%). Amazon has already introduced an ad-supported tier on Prime Video in most large markets in the first half of 2024, including the US, Canada, Mexico, France, Germany, Italy, Spain, and the UK. Everywhere users are defaulted to the new ad-supported tier, and MAGNA believes most users will permanently remain on that tier, rather than upgrade to a more expensive ad-free tier. Other streaming platforms are introducing such ad tiers in more markets (e.g., Max in Latin America in Feb. 2024) while the rising cost of ad-free options makes the ad-supported tiers increasingly attractive.

Cross-platform television remains the largest traditional media with total ad sales reaching $162 billion this year (+4%) as media owners benefit from cyclical events and rapid growth of ad-supported streaming. Publishing ad sales will remain subdued (-3% to $44 billion) while Radio ad sales reach $29 billion (+2%).

After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending.

Digital Pure-Play (DPP) media owners, offering Search/Commerce, Social, Short-Form Video, Static Banners, and Digital Audio ad formats, will reach $655 billion this year, growing by +13% over 2023, and accounting for 71% of total ad sales. DPP ad sales are fueled by multiple organic growth factors including the rise of ecommerce, the

MAGNA Advertising Forecast – June 2024 3/8

rise of retail media networks providing much needed consumer data to the programmatic ecosystem, growing digital penetration in emerging markets, and better monetization of the rapidly growing short vertical video formats in social and video apps.

Keyword Search will remain the largest digital advertising format, reaching the $330 billion milestone driven by Retailer Search (e.g., Amazon and product listing ad retail media, +14% to $126 billion) and Core Search (e.g., Google, Bing, Baidu, +11% to $204 billion). Social Media ad sales (e.g., Meta, TikTok) will grow by 17.5% to $212 billion), while Short-Form Pure-Play Video platforms (e.g., YouTube, Twitch) will expand ad revenues by +14% to $78 billion.

Markets: India And Spain Among The Most Dynamic

The economic outlook is the primary factor behind advertising spending decisions, and economic activity is so far stronger than previously expected this year. In its April report, the IMF raised its 2024 GDP growth forecast for the world (from +2.9% to +3.2%), for the US (from +1.5% to +2.7%), for China, India, and Brazil. The forecast was lowered, however, for France and Germany, but as it happens these two markets will benefit from hosting major sports events to support marketing and advertising activity. Meanwhile inflation is slowing down everywhere and expected to hover between +2% and +3% in most large markets, which is still above the long-term target of monetary institutions but low enough to no longer hurt the sales and marketing efforts of CPG/FMCG brands.

Among the most dynamic ad markets this year: Spain (+14%), India and the UK (both +12%), France and the US (both +11%). Germany and China are both experience economic difficulties and slower-than-average advertising spending (both +8%).

In the US, media owners ad revenue will increase by +10.7% to $374 billion. The US remains the largest and most intense ad market in the world with advertisers spending $1,100 per consumer in 2024; it’s 8 times more than the global average ($160), ten times more than China ($110) and a hundred times more than India ($10).

Advertisers: Auto And CPG Brands Outperform

Automotive, Food, and Drinks will be among the fastest-growing industry verticals in 2024. Finance/Insurance re-accelerates. Government ad spending explodes due to the many elections taking place this year (India, Mexico, UK, and the US elections expected to generate more than $9 billion of extra ad sales this year)

Automotive brands were very dynamic in 2023 due to the increased levels of competition brought about by the electric transition, and the return of normal supply following the supply chain issues of 2021-2022 that inhibited car sales. After the 2023 rebound, car sales are slowing down in 2024 (Jan-May was still +7% in Europe, but only +2% in the US) but a continued push towards more EV releases, heightened competition (between traditional brands, EV pure players, and now Chinese newcomer brands), and major sports events will fuel above-average marketing and advertising activity this year.

Food and Drink brands were the main victims of the high levels of inflation in 2022 and 2023, as marketers were forced to increase retail prices to meet rising cost, making them increasingly vulnerable to consumer downtrading and retailer brands. Food, Drinks and other CPG/FMCG categories chose to concentrate on retail media at the expense of traditional media during that period. Now that inflation in commodity costs and consumer prices is under control, marketers are comfortable returning to normal levels of brand advertising budgets and taking advantage of the marketing opportunities offered by major sports events, while still developing retail media by re-allocating in-store marketing budgets to support ecommerce.

MAGNA Advertising Forecast – June 2024 4/8

Among industry verticals expected to be dynamic, Finance/Insurance is strong as the industry is finally recovering from several headwinds in recent years: COVID, the Crypto rise and burst (and now rising again), and high interest rates that hurt segments like mortgages, loans, and credit cards.

The Retail industry will show moderate advertising activity overall, as an average between traditional brick-and-mortar brands slowing down from mature levels of marketing spending, and new ecommerce brands like Temu and Shein developing their share of voice aggressively.

MAGNA is expecting below-average advertising growth from several large verticals. Technology and Telecoms will continue to show subdued marketing and advertising activity as tech innovation slows down and tech brands focus on profitability rather than growth. Media/Entertainment brands also focus on the bottom line and have fewer-than-usual new movies and shows to advertise in 2024 due to the 6 months hiatus in Hollywood production in 2023. Finally, after a spectacular post-COVID rebound in 2021-2023, the Travel industry is slowing down this year, and so will the pace advertising spending. Some segments are still growing however, including business travel and cruise ships, with additional capacities to fill in 2024.

Media Owners: Digital Concentration Grows Again

The MAGNA report also provides estimates on media owners ad revenues, based on media companies’ financial reports. It reveals that global media vendor concentration grew again in 2023. After stagnating in 2022 and the first half of 2023, the global advertising sales of digital media giants re-accelerated in the second half of 2023. The main factor behind the revenue slowdown between mid-2022 and mid-2023 was the rapid rise of short vertical videos in social and video apps, and the weaker advertising monetization that initially ensued for vendors like Meta and YouTube. Monetization finally improved from 3Q23, and quarterly growth rates have been strong for all major vendors ever since.

Full-year 2023, Google, Meta, and Amazon organic ad revenues increased by +6%, +16% and +24% respectively. The big three now attract a combined 60% of total advertising revenues outside China ($417 billion out of $698 billion), up from 57% in 2021-2022. Including China – where they don’t operate – they control 49% of global ad sales.

Among the world’s top 20 vendors, Amazon (+24%), Bytedance/TikTok (+18%) and Apple (+23%) posted the strongest growth in advertising revenues in 2023 while most traditional media companies reported declines in global ad sales: Comcast (-16%), Disney (-9%), Warner (-12%) and RTL (-4%). JCDecaux was the only top traditional media owner to grow ad sales in 2023 (+3%).

In the first quarter of 2024, the leading global digital vendors reported the strongest growth rates in more than two years. Based on MAGNA’s analysis of financial report, global Search ad sales grew by +16% year-over-year, pure-play video by +21% and Social Media by +28% year-over-year. Quarterly growth rates are bound to slow down as comps will gradually get tougher, but MAGNA anticipates double-digit growth for all key digital formats and vendors this year.

MAGNA Advertising Forecast – June 2024 5/8

Focus On APAC

The advertising economy in Asia Pacific will grow by +8.5% in 2024 to reach $289 billion. This follows 2023 growth of +9.5% to reach $266 billion. This is taking place in a slightly slowing, but stable, economic environment where real GDP is expected to grow by +5.2% in 2024 according to the IMF. Inflation in APAC has continued to decline and while some economies are still seeing sustained price pressures, others are facing deflationary risks. Global disinflation and the prospect of monetary easing have increased the likelihood of a soft landing.

Overall APAC growth of +8.5% in 2024 consists of traditional media owners seeing +0.8% growth to reach $68 billion (24% of budgets), and digital pure player publishers seeing growth of +11.1% to reach $220 billion (76% of budgets). Television budgets are stabilizing in 2024 and are expected to be up by +0.2% following 2023’s -2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics. The UEFA Euro 2024 tournament and other sporting events typically have only a minor impact in APAC markets.

Digital advertising revenues are the driver of growth. Search remains the largest portion of digital advertising revenues and will represent $103 billion in 2024. This is 47% of total digital advertising budgets. Search advertising in APAC is substantially driven by retail media platforms, especially in China where Alibaba, JD.com, Pinduoduo, and Meituan all drive search advertising revenues. Core search is also spiking around the world as traditional search platforms like Google and Baidu also see strong performance relative to recent results.

Social media advertising revenues also remain strong in 2024. While social media was already surging ahead in 2023 in APAC (+19% growth to reach $65 billion), growth will again be robust in 2024 (+15% to reach $74 billion). This means social media budgets will represent 34% of total digital advertising budgets. Both search and social media revenues are driven by mobile devices. Smartphones are not just the dominant way that most consumers access the internet; in many APAC markets they are the only way consumers access the internet. Many consumers skipped the desktop hardware generation and conduct their digital lives solely on their smartphones. Furthermore, in China consumers don’t just do shopping and communication on smartphones, but also banking, insurance, and many work functions. Because of this, 76% of total digital advertising revenues in APAC are on mobile devices.

The digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024.

In 2024, the strongest growth in APAC is expected to come from Sri Lanka (+12%), India (+11.8%), and Japan (+11.8%). This represents a significant jump in growth for Japan, following 2023’s +5.6% growth rate. Growth in many traditionally mature markets is rebounding in 2024. APAC as a region is still dominated by China, which represents approximately half of total ad revenues. When combined with Japan, Australia, India, and South Korea, those five large markets represent 87% of total APAC revenues.

By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars ($65 billion) as they do today ($68 billion). Digital pure players, on the other hand, will represent 81% of total budgets and $286 billion, significantly higher than their 2024 total ($220 billion). The largest absolute increases in advertising revenues will come from search advertising (+$28 billion) and social media (+$27 billion) by 2028 compared to this year in 2024.

MAGNA Advertising Forecast – June 2024 6/8

Leigh Terry, CEO IPG Mediabrands APAC, commented: “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching $289 billion. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024. This shift underscores the growing importance of digital channels in reaching and engaging consumers in the region. Sri Lanka, India, and Japan are poised for significant growth in 2024, with mature markets in the region also showing signs of recovery, and contributing to the overall positive outlook for APAC.”

Paul Waller, Chief Investment Officer MAGNA APAC, commented: ” Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.”

For more research summary details on individual APAC markets such as China, Australia, Japan, India, South Korea, Indonesia, Thailand, Hong Kong, Malaysia, Taiwan, Philippines, Singapore, New Zealand, Vietnam, Pakistan and Sri Lanka, please contact Naomi Michael at naomi.michael@mbww.com.

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Australia: A Fertile Ground for Business Innovation

The report reveals that an impressive 86% of Australians have at least one hobby, with 15% already having turned their hobbies into businesses. Additionally, nearly half (44%) are contemplating or are willing to monetize their hobbies. Over a third (36%) of working Australians already maintain a side hustle, with more than half (53%) linked to their hobbies.

Interestingly, only 4% of working Australians have contractual clauses that restrict them from starting side hustles. Furthermore, the Australian environment appears conducive to business ideation, with 15% of side hustlers and business owners conceiving their entrepreneurial ideas while at their previous jobs, and 28% doing so through conversations with family and friends.

Overcoming Barriers: Fear of Failure and Skill Gaps

Despite the enthusiasm, many Australians face significant barriers when starting side hustles. A substantial 38% fear failure in the current business landscape, and 54% are concerned about economic instability. Moreover, a notable skills gap exists, with 55% of the population describing themselves as “not skilled at all” or only “slightly skilled” in branding, marketing, and design. This lack of expertise poses a significant obstacle, as 22% of business owners and side hustlers are unsure where to seek design and marketing support.

Marcus Marchant, CEO of VistaPrint Australia and founder of Bondi Joe Swimwear, emphasized the importance of addressing these barriers:

“Australians are clearly passionate about their hobbies and are eager to turn them into legitimate businesses. Our research does, however, highlight a design and marketing skills gap and other barriers that are getting in the way of people feeling confident to start a new business. As a small business founder myself – I founded Bondi Joe Swimwear following my passion for both fashion and the allure of Sydney’s iconic beaches – I know how rewarding it is to nurture a hobby into a successful business venture, and I’m grateful for the journey it has taken me on. I now want to help others in the same position – which is why we are today launching VistaPrint’s Hobby to Hustle campaign.”

VistaPrint’s “Hobby to Hustle” Competition

In response to these challenges, VistaPrint has launched the inaugural “Hobby to Hustle” competition. This initiative aims to support Australia’s burgeoning entrepreneurial spirit by offering prizes of $15,000, $9,000, and $6,000 in VistaPrint credit and logo design services. Winners will also receive guidance from industry experts, including CEO Marcus Marchant and former COSBOA CEO, Alexi Boyd.

To participate, entrants must submit a two-minute video detailing their hobby, their motivation for turning it into a business, and their plan for doing so. The entries will be judged by a panel of esteemed business leaders, including Alexi Boyd, Marcus Marchant, and media personality Jules Lund. Submissions will be evaluated based on the potential for the idea to become a successful business, the entrant’s credibility and business potential, and their motivation.

Submissions are open today and will close on June 25th, 2024, at 6pm AEST. For more information on how to enter, visit the official VistaPrint website.

About VistaPrint

VistaPrint has been a trusted design and marketing partner to millions of small businesses worldwide for over 20 years. The company provides high-quality marketing products and solutions, including signage, logo apparel, promotional products, and digital marketing services. VistaPrint also offers custom photo gifts, helping consumers turn special moments into cherished memories. VistaPrint is a Cimpress company (Nasdaq: CMPR). To learn more, visit vistaprint.com.

Research Overview

This research was conducted by VistaPrint Australia in collaboration with Pure Profile Research, based on a nationally representative online study of 1,010 Australian general population respondents. The study was conducted in May 2024.

Key Insights

• 86% of Aussies have a hobby, and 19% plan to take up a new hobby in the next year.
• 36% of working Australians have a side hustle, with 53% linked to their hobbies.

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Key Insights into Southeast Asia’s Femtech Landscape

The report reveals a burgeoning interest in femtech, with 60% of consumers in Southeast Asia currently utilizing femtech products and services. Among those who have yet to adopt femtech, 54% are considering doing so in the near future. Moreover, current users are expected to increase their spending on femtech products by approximately 5%.

A significant finding of the report is the role of social media in shaping perceptions and discussions about women’s health. Half of the women surveyed view social media as a valuable platform for sharing information and personal experiences, which helps foster open discussions on women’s health issues.

Despite the increasing awareness and adoption of femtech, cultural barriers persist. The report highlights that 52% of women in the region feel that discussing women’s health issues publicly is culturally unacceptable, often due to concerns about judgment and shame.

A Comprehensive Study of Women’s Health in Southeast Asia

This pioneering report delves into various critical aspects of women’s health, including:

• Femtech Awareness and Familiarity: Understanding the level of awareness and familiarity with femtech solutions across different demographics.
• Usage and Spending Patterns: Analyzing current users’ spending habits and preferences.
• Future Intentions of Non-Users: Providing insights into potential market expansion opportunities.
• Women’s Health Education: Evaluating the state of health education and its impact, influenced by societal factors like media and religion.
• Maternal and Reproductive Health: Examining the role of technology in addressing maternal and reproductive health issues.
• Hormonal Health: Addressing concerns about menopause and the demand for innovative solutions.

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

Strategic Insights for Future Growth

“We are excited to partner with FemTech Association Asia to unveil these comprehensive insights into the femtech landscape in Southeast Asia,” said Juda Kanaprach, Co-Founder and CCO at Milieu Insight. “This report not only highlights the current state of femtech adoption but also lays the groundwork for future advancements and collaborations in improving women’s health outcomes across the region. Our aim is to prioritize a localized business approach within Southeast Asia, respect cultural sensitivities, and foster strategic partnerships.”

Lindsay Davis, Founder of FemTech Association Asia, added, “Empowering women to own their healthcare journey by leveraging technology is at the core of our mission at FemTech Association Asia. The findings of this report will not only inform our advisory and advocacy efforts but also inspire innovation and investment in femtech solutions tailored to the unique needs of this region.”

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

Upcoming Presentation at FemTech Connect Asia

The findings from this report will be presented by Juda Kanaprach at FemTech Connect Asia, a pioneering roundtable event focused on women’s health and innovation. Scheduled for June 20-21, 2024, in Singapore, this event will bring together thought leaders, entrepreneurs, corporate executives, investors, and enthusiasts from across Asia to discuss the future of femtech.

The “Insights into the Femtech Landscape in Southeast Asia” report is now available for purchase on the Milieu Insight and FemTech Association Asia websites.

About Milieu Insight

Milieu Insight is a leading survey software company in Southeast Asia, known for its award-winning research expertise and powerful survey and data analytics software, Canvas. The company helps brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights.

For more information, visit Milieu Insight.

About FemTech Association Asia

Founded in October 2021, FemTech Association Asia is the region’s first and largest specialist advisory and industry network focused on improving women’s health through technology solutions. Representing over 75 femtech companies across nine countries in Asia, the organization is dedicated to fostering innovation and investment in the femtech sector. For more information, visit FemTech Association Asia.

The post Emerging Femtech Trends in Southeast Asia: Milieu Insight and FemTech Association Asia Reveal Groundbreaking Research appeared first on Marketing In Asia.

The survey found that 47% of respondents are happy to forgo extra packaging to save time on recycling or disposal. Additionally, 46% are motivated by the aim to reduce packaging material consumption, and 45% believe it helps conserve resources and lower carbon emissions. Furthermore, 43% think that eliminating added packaging is beneficial for the planet.

Amazon Singapore has been at the forefront of this movement, delivering essential items such as nappies, toilet rolls, and bottled drinks directly from their Fulfilment Centre without additional packaging. This practice not only makes shipments lighter, thereby reducing delivery emissions, but also eliminates the need for customers to manage extra packaging materials.

Globally, Amazon has achieved remarkable success in this area. Since 2015, the company has reduced the weight of outbound packaging per shipment by 41% on average and eliminated over 2 million tons of packaging material.

Products that Singaporean customers are most comfortable receiving in their original manufacturer’s packaging include toilet rolls, detergents, toiletries, clothes, and DIY items. Companies like Procter & Gamble are collaborating with Amazon to ship products, such as its Swiffer brand, without added delivery packaging.

Interestingly, the study also revealed items that customers prefer to receive with added packaging for discretion, such as contraceptive devices and haemorrhoid cream, as well as high-value items like smartphones and cameras. These categories are already shipped discreetly or excluded from Amazon’s reduced packaging program.

“Like us, our customers really care about reducing packaging, and we’ve made significant progress doing so for years,” said Vasantharaj Bharathi, Head of Operations, Amazon Singapore. “One way we do this is by working with manufacturers to design packaging that’s capable of shipping safely, without additional paper bags, envelopes, or boxes from us. We’ve already achieved a lot, increasing the number of non-grocery orders shipped to customers with no added delivery packaging in Singapore by 80% since 2021. We are working to ship even more deliveries the same way.”

The survey further highlighted that 80% of Singaporeans prefer to shop with retailers that reduce packaging material. Among these, 39% prioritize using recyclable packaging, 29% value reusable packaging, and 26% focus on ensuring that all packaging is recyclable.

Amazon ensures that products selected for shipment without added packaging have passed rigorous drop tests, guaranteeing safe and secure delivery. This assurance is crucial for 57% of respondents who worry about potential damage to items. Additionally, 31% expressed confidence in receiving their orders this way, knowing they can easily get a refund or replacement for any issues.

Globally, Amazon collaborates with product makers to design and test packaging that eliminates the need for additional delivery materials. The company also leverages machine learning algorithms to optimize packaging choices, ensuring minimal material usage and maximum protection.

Beyond packaging reduction, Amazon is committed to sustainability through initiatives like The Climate Pledge, aiming for net-zero carbon by 2040. With over 450 signatories across 57 industries and 38 countries, Amazon is also on track to achieve 100% renewable energy in its operations by 2025.

Learn more about Amazon’s efforts in reducing packaging and promoting sustainability here.

Also Read: Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit About Amazon Singapore.

The post Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging appeared first on Marketing In Asia.

Remarkable advancements in digital transformation have placed the customer squarely at the center of attention, marking a new era in retail. Previously dominant concepts like “multichannel” and “omnichannel” have given way to a highly customer-centric approach. According to the report, seamless retail—defined as a brand’s ability to recognize and integrate the customer journey across multiple platforms and services—has become a baseline expectation in most surveyed markets. Today’s consumers anticipate seamless integration of social media, delivery innovations, apps, websites, automated messaging, and traditional brick-and-mortar stores.

Anson Bailey, Head of Consumer & Retail for KPMG in Asia Pacific, emphasized, “Putting consumers first by adopting seamless, connected capabilities across the entire organization is no longer just a competitive edge, but a necessity for those who want to lead the market. ‘Navigating the Future of Seamless Commerce’ seeks to play a key role for the industry to identify opportunities, spurring innovation to better develop more successful customer experiences and journey maps.”

Also Read: Tropicana Metropark Emerges as Subang Jaya’s Premier Community Hub

The report surveyed about 7,000 respondents across 14 markets in the Asia Pacific region, including China, Hong Kong SAR, Taiwan, Australia, New Zealand, India, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. It also includes insights from senior C-suite executives from leading retailers, brands, and e-commerce marketplaces.

Key trends transforming the retail landscape include:

1. Remarkable Diversity: The e-commerce landscape is marked by intense competition among platform players to capture consumer spending. Consumers prioritize a wide variety of products and fast, reliable delivery when choosing a platform.
2. Gen Z at the Forefront: Social commerce is gaining traction among Gen Z, with platforms like TikTok influencing purchasing behaviors and necessitating brands to reassess their supply chain strategies.
3. Retailers Embracing AI: AI enhances the relevance and accuracy of product recommendations, though consumer concerns about privacy and lack of human interaction persist.
4. Digital Payments on the Rise: Digital payment preferences vary, with e-wallets gaining traction in Southeast Asia, while debit/credit cards remain dominant in more developed markets like Australia, New Zealand, Singapore, and South Korea. In China, Alipay leads.
5. Loyalty Programs Empower Retailers: Effective direct-to-consumer strategies rely on data collection through loyalty programs, which are becoming increasingly valuable.
6. Sustainability as a Baseline: Brands must integrate diversity, ethics, and social responsibility into their core offerings, providing sustainable experiences without eco-premiums. Consumers, especially Millennials and Gen Z, demand authenticity and action from brands regarding sustainability.

Patrik Jonasson, Senior Director of Global Retail at GS1, stated, “Product sustainability, supply chain transparency, and circularity are becoming central to overall business operations. Soon, ESG reporting will be indistinguishable from the need for a seamless exchange of trusted product data. Companies will need to exchange information that is trusted and can be understood by all of the actors across today’s complex global supply chains, including the consumer.”

As the Asia Pacific retail economy approaches pre-pandemic levels, consumer expenditure is expected to slow down due to rising costs. Retailers must engage consumers effectively in this challenging climate to gain market share, particularly as spending habits recalibrate.

For more insights, download the full report at kpmg.com/ASPACseamlesscommerce.

About KPMG

KPMG is a global organization of independent professional services firms providing Audit, Tax, and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. The term “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 144 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. For more details about our structure, please visit home.kpmg/governance.

About GS1

GS1 is a neutral, not-for-profit organization that provides global standards for efficient business communication. We are best known for the barcode, named by the BBC in 2016 as one of “the 50 things that made the world economy.”

GS1 standards improve the efficiency, safety, and visibility of supply chains across physical and digital channels in 25 sectors. We enable organizations of all types and sizes to identify, capture, and share information seamlessly.

Our scale and reach include local Member Organizations in 116 countries, more than 2 million user companies, and 10 billion transactions every day. This helps ensure that GS1 standards create a common language that supports systems and processes across the globe. Find out more at www.gs1.org.

The post KPMG Report: Navigating the Future of Seamless Commerce in Asia Pacific appeared first on Marketing In Asia.

Dominic Heaton-Watson, Associate Director, International Residential at Knight Frank Property Hub Malaysia, highlighted Manila’s exceptional performance: “Manila leads the global charge with a staggering 26.2% annual price growth, followed by Tokyo at 12.5%. Indian cities are also showing remarkable strength, with Mumbai’s prime housing market surging 11.5% and Delhi up 10.5% year-over-year. The strong 11.1% price appreciation in Perth confirms the resilience of key Australian luxury markets – often favoured by Malaysian investors.”

The Prime Global Cities Index, which tracks luxury residential prices across 44 global cities, recorded an average annual growth rate of 4.1% in Q1 2024. This marks the strongest growth rate since Q3 2022, before interest rates surged and monetary policies tightened. Quarterly price growth also strengthened to 1.1%, up from 0.3% in Q4 2023. While still below the long-term 5

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.4% annual average, the current 4.1% yearly increase represents a notable rebound from flat growth at the end of 2022.

Enoch Khoo, Managing Director of Knight Frank Property Hub Malaysia, remarked, “Quarterly, price growth also showed signs of strengthening, with a 1.1% increase in Q1 2024, up from a 0.3% increase in the last quarter of 2023. This trend mirrors the Malaysian market, where rising prices have similarly indicated a strengthening economy.”

Christine Li, Head of Research at Knight Frank Asia-Pacific, added: “Even among Chinese Mainland’s beleaguered property markets, prime residential prices in its tier-one cities have largely remained resilient, which rose by an average of 2.8% year-on-year in the first quarter of 2024. This is in stark contrast to the mass residential segment, demonstrating the resilience of the prime segment as an asset class that is shielded by less price-sensitive buyers and lower supply. With home buying curbs easing amid lowered down payment and mortgage rates, policies gradually rolled out by the Chinese government to stabilise its wider property markets are likely to creep into the prime segment and remain supportive of price levels for the rest of 2024.”

Liam Bailey, Global Head of Research at Knight Frank, provided further insight: “The rebound in global housing markets is continuing, as evidenced by our Prime Global Cities Index reaching 4.1% annual growth. Rather than heralding a return to boom conditions, the index indicates that upward price pressures are stemming from relatively healthy demand, set against continued low supply volumes. The pivot in rates – when it comes – will encourage more vendors into the market, leading to a welcome return to liquidity in key global markets.”

As Asia continues to lead the global prime residential market recovery, it reflects the region’s economic resilience and growing appeal to international investors. The sustained demand for luxury properties, coupled with strategic economic policies, positions Asia as a pivotal player in the global real estate landscape.

Key highlights of The Prime Global Cities Index Q1 2024

• Average annual house price growth rose by 4.1% in the 12 months to March 2024, up from a 3.2% increase seen in the final quarter of 2023.
• Globally, prices are rising at their fastest rate since the third quarter of 2022.
• 78% of the markets analysed saw positive annual price growth.
• Manila leads the rankings this quarter with annual price growth of 26.2%. Manila’s robust growth can be attributed to two main factors: strong economic performance boosting consumer confidence and significant infrastructure investments in and around the city, which have heightened demand.
• In Tokyo, the early 2024 surge in house prices is due to exceptionally favourable mortgage terms offered by Japanese banks and a weaker yen, which has spurred foreign investment. Despite Japan’s overall population decline, Tokyo continues to see a net population increase due to migration from other parts of Japan.
• India’s main cities, particularly Delhi and Mumbai, are benefiting from the country’s strong economic growth, with annual GDP growth running at over 8%. This economic dynamism has significantly boosted house prices.
• While the Australian market has seen a general slowing in price growth, Perth stands out. The rebound in commodity prices, particularly in the mining sector, which is a significant part of Western Australia’s economy, has positively impacted Perth’s real estate market.

DOWNLOAD THE PRIME GLOBALCITIES INDEX Q1 2024 HERE

The post Asia Leads the Charge in Global Prime Residential Market Recovery: Knight Frank Report appeared first on Marketing In Asia.

Company’s Consolidated Net Profit/Q4FY24       : 25%

Gurugram, India, 16^th May, 2024: India’s leading integrated supply chain and logistics solutions provider, Transport Corporation of India Ltd., announced its financial results today for the financial year ending 31^st March, 2024.

Consolidated

Standalone

FY’24 Results Comments

Commenting on the Q4 results of FY24, Mr. Vineet Agarwal, Managing Director of Transport Corporation of India Limited, stated, TCI has delivered a stellar performance, spurred by growth in key sectors such as automobiles, engineering, temperature-sensitive products, alongside promising developments in new-age verticals.

The new financial year has started with a strong pipeline for most of our services, including 3PL, warehousing, inbound-outbound logistics, cross-border, rail and coastal multimodal solutions. This underscores our clients’ choice of TCI as their preferred logistics partner.

We continue to build solutions in the area of sustainability, by adopting EV & alternate fuels like LNG. Additionally, TCI-IIMB Supply Chain Sustainability Lab celebrated its first-year anniversary, reinforcing the team’s dedication to advancing ESG practices for the betterment of the industry.

The company’s commitment to innovation and excellence is reflected in its digital initiatives aimed at providing customized solutions, including WhatsApp for business, control tower, integration with ULIP, ONDC, etc. We have recently launched our new website for better interactivity with all our customers & other stakeholders.

Looking ahead in the post-election period, we anticipate strong improvement in our performance.

Also Read: Gen Z Friendships and Brand Loyalty: Insights from Masahide Yoshida, Researcher at Dentsu Youth Research Unit

About Group TCI: Group TCI, with revenues of over Rs. 7000 Cr is India’s leading integrated supply chain and logistics solutions provider. TCI group with expertise developed over 6 decades has an extensive network of company owned offices, 15+ Mn. sq. ft. of warehousing space and a strong team of trained employees. With its customer-centric approach, world class resources, state-of-the-art technology and professional management, the group follows strong corporate governance and is committed to value creation for its stakeholders and social responsibilities. TCI was the first to launch several solutions in the logistics field. Its product offering includes:

TCI Freight: India’s leading surface transport entity. This division is fully equipped to provide total transport solutions for cargo of any dimension or product segment. It transports cargo on FTL (Full truck load)/ LTL (Less than truck load)/ Small packages and consignments/ Over Dimensional cargo.

TCI Seaways: TCI Seaways is well equipped with six ships in its fleet and caters to the coastal cargo requirements for transporting containers and bulk cargo. Being the pioneers in multimodal coastal shipping and container cargo movement and transportation services, TCI Seaways connects India with its western, eastern, and southern ports.

TCI Supply Chain Solutions: TCI SCS is a single window enabler of integrated supply chain solutions right from conceptualization and designing the logistics network to actual implementation. The core service offerings are Supply Chain Consultancy, Inbound Logistics, Warehousing / Distribution Centre Management & Outbound Logistics.

TCI Cold Chain Solutions Ltd.: Integrated cold chain service provider to meet the needs of temperature-controlled warehousing and distribution services. The facility caters to the needs of various industries such as agriculture products, processed foods, life sciences, healthcare, specialty chemicals, among others.

TCI CONCOR Multimodal Solutions Pvt. Ltd.: An end-to-end multimodal logistics solutions provider, it is a joint venture between TCI and Concor. This segment synergises the strengths, infrastructure and capabilities of TCI Group with rail infrastructure of Concor. It establishes a cost-effective integrated rail-road service.

Transystem: Transystem Logistics International Pvt Ltd., (TLI) a JV between TCI and Mitsui & Co., carved its niche by offering high quality integrated logistics solutions to Japanese Automotive Manufacturers  and Suppliers in India. TLI offers a wide range of services like IBL for Production Parts (Just In Time basis) OBL, Warehousing, Spare Parts delivery (After Sales Service), CKD container transportation etc.

TCI Express Ltd: A leading express distribution specialist that offers a single window door-to-door & time definite solution for customers’ express requirements.

TCI Developers Ltd: It undertakes development of large modern Warehouses, Logistics Parks etc.

TCI Foundation: TCI Foundation, the social arm of Transport Corporation of India Limited (TCI), endeavours to support & assist lesser privileged communities in India by facilitating Health Services, Education, Community and Sports Development. TCI Foundation is associated with Government of India, State Governments, International Organizations, Public Sector Undertakings and Corporates of repute to deliver the quality controlled CSR activities in India.

The post Transport Corporation of India Ltd. announces Results for the Q4& FY ending 31st March, 2024 appeared first on Marketing In Asia.

The prevalence of mobile usage in China with no exception is enormous. Mobile devices exert control as the major access to the internet, making mobile optimization an inevitable aspect of any SEO China education.

Localization is Key

China’s cultural and linguistic diversity is yet another factor that guides content and keyword optimization towards customized strategies. High-performing China SEO companies necessitate heaps of localization work, such as essay research and content adaptation, so that they can reach a diverse audience all across the country.

Exploiting the Renaissance of Social and E-Commerce Sites

WeChat and Weibo are mainstream social platforms in China which also simultaneously serve as a tool for social interactions and a very important part of digital marketing. Platforms like social media allow you to push content, engage users, as well as partner with influencers for promotion extensibility and drive traffic to your site.

Additionally, the rapid development of the e-commerce sector in China creates the prospect for sellers to access consumers directly unlike before. Switch2us integrates China SEO strategies into Alibaba platforms’ Tmall, and Taobao can help product visibility and increase conversion.

Embracing Innovation and Adaptation

The digital space in China is ever-changing, accelerating against the background of technology progress and consumer behaviour market positioning. Awareness of the most recent trends and incorporating an agile approach to SEO by Switch2us is a mandatory skill for staying on top of the competition. Whether it is from voice search optimization or the utilization of AI, the exploration of innovation is indispensable in realizing the maximum potential of SEO in China.

1. Content Strategy and Cultural Sensitivity

Content is king, yet in China, cultural sensitivity is the number one priority. Creating content that evokes an emotional response from Chinese consumers requires much more than just translation; it requires a subtle appreciation of local culture, values and the tastes of his customers. When creating content, it is crucial to also align it with cultural subtleties to improve interaction and make Chinese consumers trust you.

Storytelling in Chinese digital marketing is also a powerful tool. Effective marketing is about storytelling, which evokes emotion and links the narrative with themes in Chinese culture. This will establish a genuine connection between the brand and the audience.

2. Mobile Optimization, and App-Based SEO Integration.

Mobile optimization isn’t only about responsive web design, it is also about tailoring for China’s mobile-first culture. Because mobile use exceeds desktop, business owners should guarantee the loading of their websites swiftly, simple navigation on mobile devices and a direct experience for users.

However, aggressively promoting on Chinese super-apps WeChat and Douyin (TikTok) is a must if you want to get the most out of your visibility and engagement. Bringing SEO to these platforms, for instance, how to optimize WeChat official accounts and leveraging the algorithm of Douyin can widen the brand reach and drive traffic.

3. The cooperation of KOLs (Key Opinion Leaders) and Influencer Marketing

A key component of Sina’s digital terrain is the KOLs, wielding great power and affecting the decision-making process of consumers. Sharing platforms with celebrity endorsers who speak the same language as your target buyers is a great way of increasing exposure and brand credibility. Nevertheless, the proper due diligence process should be undertaken to make sure the partner organization will help to achieve the goals of your brand and reflect its values.

Similarly, the utilization of Switch2us’s SEO China with the contents of KOL can be advantageous in terms of visibility improvement and driving organic traffic. Supporting the KOL group in the creation of SEO-friendly content, like reviews and instructional videos, could lead to higher search rankings and a growing number of prospective buyers.

4. Brand Authority: 

The fact that you appear at the top of search results not only makes you more visible but also brings along trust and credibility to your audience. Regarding user trust, it is notable that websites ranking better in search engine results are considered by customers as authoritative sources of information in particular industries. Repeat presences at the top of the SERP will help to project your brand as a top authority in your industry

Wrapping Up

Mastering China SEO needs a thorough grasp of the peculiar digital environment, cultural specifics, and legal structure peculiar China. Through the localization of services, alignment with Baidu regulations, capitalizing on the influence of social media and e-commerce platforms, and addressing the latest trends, companies can confidently target the massive potential of China’s digital space.

The post The Dynamics of SEO in China: Navigating the Digital Dragon's Den appeared first on Marketing In Asia.

Specifically, these findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times or more.

Top performing restaurants attracted up to 80% of repeated orders in 2023 

Interestingly, insights showed that top partners on Deliveroo who maximised the features and benefits of being on the platform, including ensuring customers have access to sufficient options to modify menu items in line with what customers could do over the counter. These partners also actively participated in marketing campaigns and offers through Deliveroo’s Marketer platform. This is further enabled by Deliveroo’s strength of a dedicated workforce working closely with partners to develop and advise on strategic plans to drive brand loyalty and repeated orders. 

Popular Mexican fast food outlet Guzman Y Gomez achieved nearly 50% repeated orders out of their total, with the Burrito Bowl with Grilled Chicken proving to be a favourite among Guzman Y Gomez fans, emerging as the dish most repeatedly and frequently ordered by customers.

The Daily Cut recorded 60% repeated orders, with their National Day Bowl particularly well-received, seeing the highest number of repeated orders across the year. Subway also saw strong figures, with close to 80% of their orders being repeated orders. 

Food delivery tools serve as marketing platforms exposing businesses to a wide audience while providing key insights to capitalise on key trends and optimise offerings. Since joining the platform in 2017, Guzman Y Gomez for instance, has tapped on Deliveroo’s support to enhance their business offerings, including Regular Marketer Offers to entice customer purchase and advertisements to boost brand visibility, which has contributed to an increase in repeated orders for the brand.

Josh Bell, General Manager of Guzman Y Gomez Singapore, says, “Our enduring partnership with Deliveroo has not only elevated our brand’s visibility but also fostered deeper connections with our loyal customer base. Utilising the digital delivery platform, we’ve effectively utilised valuable data insights to implement strategic in-app promotions, significantly bolstering our ability to cultivate enduring relationships with our customer base.”

Lunchtime at Mediapolis, Raffles Place/Tanjong Pagar and Katong emerged with most brand loyal customers 

The lunchtime period emerged as critical for partners, with almost  2 in 5 orders being repeated. This trend emphasises the importance of restaurants tailoring their offerings to ensure continued relevance and satisfaction, and matching the specific preferences of the lunch crowd. 

Geographically, Mediapolis (45%), Raffles Place/Tanjong Pagar (34%), and Katong (29%) emerged as the top three key areas with the highest concentration of brand loyal customers. Brands in the Raffles Place and Tanjong Pagar areas that reflected the most repeated orders are The Daily Cut, Guzman Y Gomez and Vios by Blu Kouzina, making up a significant proportion of the total highest number of repeated orders across Singapore. This demonstrates the value of concentrating their restaurant marketing and expansion endeavours in these regions, catering effectively to the needs of their loyal customer base, especially targeting the lunch time crowd. 

Not limited to market share, smaller scale F&B businesses such as Green Monster, Vios by Blu Kouzina and Two Men Bagel House were also found to have observed a significant amount of repeated orders across the year.

Grocery orders on Deliveroo continue to rise

In line with Deliveroo’s recent consumer survey which identified a sharp increase in non-food items (with 53% preferring to get non-food supplies on the app), on-demand grocery partners such as Little Farms also received a spike in repeated orders, with 88% repeated orders across the year. In terms of top grocery items ordered, Wine Connection swept the top of the charts, with orders for its wines emerging as most frequently ordered items. 

Commenting on the findings, Deliveroo Singapore General Manager, Jason Parke, said, “The insights gleaned from our data analysis provide invaluable guidance for partners looking to thrive in the competitive food delivery landscape. By understanding and adapting to consumer preferences, partners can cultivate strong brand loyalty and unlock new opportunities for growth. Deliveroo is dedicated to supporting partners every step of the way, enabling them to succeed in a continuously evolving market.”

Deliveroo attracts customer loyalty through value-added offerings on Plus 

With Deliveroo Plus, customers stand to benefit from unlimited free delivery on all orders, upsized discounts, two 20% off Gojek ride vouchers every month, and an on-time guarantee which provides users with a $5 credit on their next order should their order be delayed (terms and conditions apply). In the month of April, Deliveroo is running up to 50% off deals across many well-loved brands, with Deliveroo Plus users enjoying upsized discounts with an additional 10% off. One partner that utilised Deliveroo Plus to their advantage was The Daily Cut. In February this year, The Daily Cut ran 40% off on pick-up orders, with Deliveroo Plus customers receiving an even larger 50% off.

Jonathan Yang, CEO of Teyst Group, representing The Daily Cut, says, “From promoting our brand’s deals and offerings to seamless delivery experiences, our partnership with Deliveroo has been vital to cultivating a loyal customer base that continues to return for our nutritious offerings.”

Also read: Mintoak Poised for Global Growth with Strategic Leadership Expansion

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 180,000 best-loved restaurant, grocery and retail partners, as well as over 140,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom.

The post Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty appeared first on Marketing In Asia.

Japanese domestic game companies, such as Nintendo and Sony, are renowned globally for their popular gaming IPs and high-quality games, driving innovation and development in the gaming industry.

In terms of mobile gaming, BANDAI NAMCO leads the Japanese mobile gaming market foraying into international markets with significantly lucrative IPs like Dragon Ball and One Piece.

However, in recent years, non-Japanese publishers, especially game developers from China, have begun to take increasingly important positions in the Japanese market. For instance, in the first half of 2023, Chinese mobile game developers such as miHoYo and Tencent not only successfully entered the top 10 revenue ranking in the Japanese market but also showed outstanding performance in terms of game download growth.

In response to this trend, SocialPeta has launched the report on Insight into 2024 Marketing Trends for Japanese Mobile Games, aimed at assisting in understanding the latest marketing data in the Japanese market. For more information about the report, please click here to download it.

Conservative Yet highly Distinctive Japanese Mobile Game Marketing

Based on the data from March 2023 to February of this year on SocialPeta, on average, there were approximately 14,600 mobile game advertisers per month in Japan during this period. Among them, 62.23% of advertisers launched new advertising creatives each month, which is 10% lower than the world average.

Japanese mobile game advertisers, on average, released 81 pieces of creatives per month. However, over the past year, the proportion of new creatives for Japanese mobile games each month was less than 30%, significantly lower than the world average. The lowest point was observed in November 2023, with new creatives accounting for only 25.5% of the total. Overall, the Japanese market appears relatively conservative in terms of marketing, with modest overall advertising efforts and slow creative updates.

Therefore, understanding the marketing patterns in the Japanese market and localizing content is crucial for companies looking to expand into Japan. Generally, there are three effective and commonly used marketing formats in Japan: Pre-registration (prior to launch), Collaboration (ongoing), and Anniversary Celebrations (time-based events).

This report also highlights examples of these three marketing formats. Taking collaborations as an example: Collaborative events in Japanese mobile gaming are a popular marketing strategy. They involve cooperation between two or more games or brands to introduce each other’s elements into the games as part of a marketing campaign.

These elements can include characters, stories, themed events, etc. Collaborations are not limited to games; they are also commonly seen in cross-media collaborations between games and anime, movies, popular culture, and other media forms.

Characteristics of Japanese Mgames’ Collaborations:

• Improve gaming experience: They enrich games’ contents and make them more interesting by introducing other games’ contents and characters.
• Cross-industry cooperation: Collaborations with famous animations, films, and other famous works attract fans from other industries.
• Market expansion: Collaborations are an effective marketing method for increasing games’ popularity and brand influence.
• Interaction between communities: Collaborations improve communication and interaction between gamer communities, increasing gamers’ loyalty.

Additionally, this report shows highly localized Japanese-style advertising creatives. The following video is from the game “レスレリアーナのアトリエ” (Atelier Resleriana), published by KOEI TECMO. The most prominent feature of the creative is its full-screen layout and vibrant color text content, which delivers key promotional information about the game directly to the players.

Atelier Resleriana

Through Marketing, Overseas Companies Slowly Peel Open the Japanese Market

This report inventoried the download revenue data in the Japanese App Store and Google Play Store over the past six months. Japanese local companies have an absolute advantage in generating revenues. Among the top 10 games by revenue, there was only one game “Genshin Impact” that wasn’t developed by Japanese game companies. And, Chinese companies played a significant role in the Japanese mobile games market, contributing 30% of the top 100 games by revenue.

In terms of downloads, “Merge Watermelon – Fruit Crush” has become a big hit game in the Japanese mobile games market for the last half year.

These types of games have previously evolved from the Chinese mobile gaming market as well. Among the Top 100, Chinese developers account for 27%, which is approaching the 34% share held by Japanese developers. Chinese developers are gradually changing the stagnant landscape of the Japanese mobile gaming market.

In terms of advertising, Chinese developers are making significant efforts in the Japanese market. According to SocialPeta, over the past six months, more than two-thirds of the products among the top 30 mobile game advertisements in Japan came from Chinese developers. The top spot on both iOS and Android platforms is held by the card RPG game “マジックカード (Hero Clash)” published by Bingchuan Network. This game received a significant boost in late December last year, and in January and February 2024, it accumulated over 16,000 unique creatives after deduplication.

Instant games have also become a popular new track for Chinese developers to expand the global market. Among them, one of the most representative products is the mini-game “冒险大作战” (Adventure Odyssey) by 4399. After achieving success in Taiwan, the game entered the game markets of South Korea and Japan in December last year and February this year, respectively.

“キノコ伝説” (Mushroom Legend) is the Japanese version of the game. Its pre-registration advertisement campaign started on January 18, 2024. Twenty days before the official launch of the game on February 2nd, the first wave of major advertising was initiated. According to SocialPeta, this game accumulated over 8,300 unique creatives on both platforms in January and February.

In the creatives, it can be observed that advertisers have made many localization choices to cater to the preferences of the Japanese market. One of the most noticeable strategies is the increased emphasis on image-based creatives. Among the hot image creatives, those that mimic the login interface of Japanese-style RPGs, incorporate AI-driven game upgrade elements, and feature abundant rewards for continuous draws rewards have shown excellent performance.

The post SocialPeta has released a report on the Insight into 2024 Marketing Trends for Japanese Mobile Games appeared first on Marketing In Asia.

SINGAPORE, Apr 25, 2024 – (ACN Newswire) – HubSpot, the customer platform for scaling businesses, has released new data from a global research survey¹ that indicates companies in Singapore are transforming their business models in response to global megatrends such as generative AI and changing customer expectations.

From economic downturns to the rise of new social channels, businesses have to pivot with the times, all the time. But the AI era is different. Small and Medium Businesses (SMEs) are operating in a new reality, and it requires more than just adapting to change. It requires reinvention. According to HubSpot’s research, eight in ten (81 per cent) Singapore companies said they’ve evolved more in the past four years than the previous two decades – the highest level of disruption across all countries surveyed.

In 2024, local companies are navigating a new reality where keeping pace with technological disruption and innovation is critical to business success. Singapore companies are the most likely globally to feel that their current growth tactics are becoming less effective (71 per cent) and are also the most likely across all countries surveyed to agree that the introduction of AI has required them to reinvent (82 per cent) their business.

Kat Warboys, Senior Marketing Director of APAC, HubSpot, said: “A combination of rising business costs, new technology and evolving customer expectations have impacted the effectiveness of conventional growth tactics among Singapore’s businesses, accelerating a need for reinvention. Our research shows that a majority of local businesses agree that personalised, impactful customer experiences, powered by AI and automation, will be vital to their growth in 2024. Long term success will be determined by the ability of businesses to effectively engage with their audiences across multiple channels throughout the customer journey, and demonstrate value to customers to maximise retention.”

To empower Singapore companies with the right capabilities to meet evolving customer expectations, HubSpot today announced the launch of the new Service Hub and Content Hub. These tools are designed to help local businesses deliver streamlined, personalised customer experiences, which eight in ten (80 per cent) local companies view as key to business growth. These solutions are part of HubSpot’s Spotlight, a bi-annual initiative where the company highlights its latest innovations to help SMEs win.

Rethinking content marketing…again – Introducing Content Hub

Today, customers are everywhere. Their purchase path is fragmented across multiplying channels, and marketers are left facing two major challenges: reach and relevance. Companies need to efficiently meet customers wherever they are, and do it with quality content that’s personalised, unique and valuable.

However, Singapore companies are struggling to meet demands for multi-channel content, with 82 per cent – the highest globally – sharing a need for tools to help remix content from one format or channel to another. Singapore is also the most likely across all countries surveyed by HubSpot to cite an increasing number of channels as a pain point (40 per cent).

“The data suggests that while reinvention is necessary for success, it is not a one size fits all approach. Brands working to effectively reach audiences must connect with customers on a deeper level by leveraging personalised content tailored for the channels these customers most commonly reside on. While this may not be a simple process, it is a journey that many businesses are on, or need to commence, in order to understand and produce content that best engages customers,” shared Warboys.

To help local businesses meet demands for remixed, multi-channel content, HubSpot has launched Content Hub. The all-in-one marketing solution, powered by HubSpot AI, helps to create and manage content across the entire customer journey, through tools like AI Content Creation, Content Remix, Brand Voice, Audio Tooling, Members Blog and Gated Content Library (among others). This helps brands to more effectively meet and engage their customers by generating content customised for various channels, formats, and audience profile, with a consistent brand voice.

HubSpot Content Hub – Content Remix

Transforming CX teams into revenue drivers with the all-new Service Hub

A separate HubSpot study² revealed that nine in ten (92 per cent) Singapore companies agreed that consumers find customer service interactions frustrating. There is a clear disconnect between what local brands think their audience needs, and what their customers and prospects actually want. SMEs need to double down on keeping existing customers happy, especially since acquiring a new one can be up to 25 times more expensive³. This is one of the many reasons a brand’s customer support and success teams play such a critical role in the bottom line.

The HubSpot study also found that 81 per cent of Singapore companies considered customer service and customer success separate functions with distinct goals and responsibilities. This hinders visibility and the flow of information across customer facing teams, impacting the ability to deliver impactful, personalised customer service. Common challenges faced by customer service teams in Singapore include extracting meaningful insights from customer data (49 per cent), tracking KPIs (46 per cent), ensuring alignment of customer service goals with overall business objectives (38 per cent), as well as ensuring agents have access to accurate and relevant information (34 per cent).

Aligning with Singapore’s strong national focus on AI, the study uncovered that nearly all (96 per cent) local companies are using AI as part of the customer service process. To transform customer service into a more proactive function, about two thirds of (66 per cent) CX teams in Singapore are implementing predictive analytics and AI-driven tools to better anticipate customer needs.

The all-new Service Hub, powered by HubSpot AI, is the only solution that brings together customer support and success functions for the first time, helping businesses scale support and drive retention through data-backed insights and connected workflows. In line with strong local adoption of AI, Service Hub features over a dozen AI-powered tools such as chatbots and real-time reply recommendations to boost customer successes.

HubSpot Service Hub – Customer Success Dashboard

“With Service Hub, our reps hit the ground running thanks to a complete view of the customer journey,” said Jennifer Cummings, Sr. Director, Customer Engagement at Kaplan. “Since bringing our marketing, sales, and service teams together on HubSpot, it’s completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.”

“In today’s business landscape, change is measured in days and weeks, not years. The speed of reinvention can be daunting, but technology advancements offer a significant opportunity for Singapore companies, especially SMEs, to adapt to new market trends and continue meeting evolving customer needs. With consumers expecting personalised experiences that align with their values and preferences, meeting these expectations requires businesses to connect with customers through channels that serve them best. These solutions from HubSpot are aimed at helping Singapore companies thrive in the digital economy,” explained Warboys.

Learn more about these solutions and more than 100 updates made across the customer platform at hubspot.com/spotlight.

¹ HubSpot: State of Business Growth Research (March 2024)
² HubSpot: CX Leader Market Research (October 2023)
³ Harvard Business Review

About HubSpot

HubSpot (NYSE: HUBS) is the customer platform that helps your business grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,500 App Marketplace integrations, a community network, and educational content from HubSpot Academy. Today, over 205,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 135 countries use HubSpot to attract, engage, and delight customers. Learn more at www.hubspot.com.

The post 8 in 10 Singapore businesses experienced more change in last 4 years than previous two decades: HubSpot Research appeared first on Marketing In Asia.

To attract and engage Gen Z in the workplace, firstly integrate cutting-edge technology and digital tools to enhance efficiency and connectivity.

Also Read: Mastering Machine Learning: Insights from Tal Shaked, CMLO at Moloco

Now, Create an environment of open communication and transparency with regular feedback and an open-door policy. 

Emphasise on the importance of work-life balance through flexible work arrangements and remote options. 

Offer clear paths for advancement with continuous learning opportunities. 

Connect your business goals to broader societal issues, demonstrating a commitment to social responsibility. 

Cultivate an inclusive culture that values diversity, driving innovation and appealing to Gen Z’s desire for a workplace that reflects their values and vision for the future.

About Rajiv Talreja

Rajiv Talreja is the Founder of Quantum Leap Learning Solutions Pvt Ltd, Asia’s Largest MSME Business Coaching Company. He started his entrepreneurial journey at 20, founding Quantum Leap. Despite early setbacks, he re-educated himself by interviewing 300+ entrepreneurs, leading to his bestselling book “Lead or Bleed.” He organized the popular Business Breakthrough Seminar and created The Business P.A.C.E. Program, benefiting over 20,000+ entrepreneurs.

The post Creating a Gen Z inclusive workspace appeared first on Marketing In Asia.