Felicity is the founder and Managing Director of two businesses; full service modern-day PR agency Theory Crew and new first-to-market micro-influencer platform RISER. Both businesses work with innovative lifestyle brands to deliver creative approach to PR, social and influencer marketing. Our commitment is to bring brands to life, with impact. We work with Australian and global brands such as Ferrero Rocher, iRobot, Biscoff, Bulla, Avene, Honeywell and many more. New business RISER has completed more than 100 campaigns for well known lifestyle brands in its first year of business, generating over 30,000 pieces of social media content.