Madhusmita Panda is the Chief Marketing Officer at KredX. She is a multi-hyphenate growth specialist at KredX and brings a wealth of experience from renowned organizations like Wipro and ICICI. She joined the fintech powerhouse in its early years and quickly became a growth driver creating marketing innovation in the fintech ecosystem with a unique approach integrating product and partnerships. Prior to KredX, she had founded a food technology start-up, Slurpyn with a new age intelligent recommendation engine. With over 15 years in the industry, Madhu champions alternative financing for underserved SMEs and MSMEs. At KredX, her focus centers on fostering financial inclusion and business growth through innovative solutions. She's a driving force behind KredX's strategic roadmap, creating innovative lending and tech products tailored to the diverse needs of India's SMEs. Over the past seven years, Madhusmita has cultivated a thriving community of 150,000 businesses, digitally and on-ground, offering guidance on alternative financing, regulations, and more. Her diverse marketing strategies have steered KredX through uncertainty, propelling the company to a remarkable 100x growth within six years. Under her leadership, KredX earned recognition as the 'Best MSME Finance Company of the Year.' Madhusmita is renowned for embracing new technologies and infusing purpose-driven initiatives into marketing and beyond. She's played a pivotal role in expanding KredX's global footprint, driving growth and business development across five countries. Her recent success in growing an enterprise customer base of 120 clients in the GCC region showcases India's financial expertise and technical prowess.