1. Realistic Mountain Peaks

Capturing the Grandeur

Realistic mountain peak wallpapers are perfect for creating a focal point in your living room or bedroom. These designs often feature photorealistic images of famous mountains like the Rockies, Alps, or Himalayas. The detailed textures and colors can make the walls seem to recede, giving the illusion of more space and bringing the tranquility of nature indoors.

Design Tips

Pair this wallpaper with minimalistic furniture and natural wood accents to let the mural take center stage. Use soft lighting to enhance the peaks’ majestic appearance during different times of the day.

2. Abstract Mountain Landscapes

Artistic Interpretations

For those who prefer a more artistic approach, abstract mountain landscapes offer stylized interpretations with vibrant colors and exaggerated forms. These wallpapers blend colors and shapes in ways that can energize a space or soothe it, depending on the palette.

Design Tips

Abstract mountain wallpapers work well in creative spaces like home offices or dens. They pair beautifully with modern decor and can be matched with bold, geometric furniture to create a cohesive look.

3. Snow-Capped Mountains

Winter Wonderland

Snow-capped mountain wallpapers bring the beauty of winter indoors without the cold. These designs often feature snowy peaks against clear blue skies or during magical golden hours, providing a refreshing and clean aesthetic.

Design Tips

To complement these chilly scenes, use plush textiles, like thick rugs and fluffy cushions, in whites and blues. Metallic finishes in decor items like picture frames or lamp bases can mimic the sparkle of snow.

4. Misty Mountain Murals

Mysterious and Soothing

Misty mountain designs are perfect for creating a calm and mystical atmosphere. The soft, blurred lines of mountains shrouded in fog can make any room feel like a quiet retreat.

Design Tips

Enhance the mural’s tranquil effect by using soft, muted colors in your room’s textiles and decor. Furniture with simple lines and minimal patterns works best to maintain the peaceful vibe.

Also Read: Jeh Aerospace and Blackstraw AI Ink Strategic Partnership to Transform Aerospace Manufacturing

5. Vintage Mountain Maps

Old-World Charm

Vintage map wallpapers that feature mountain terrains blend cartographic charm with rustic aesthetics. These wallpapers often include muted earth tones and feature antique styling, perfect for adding a touch of history and sophistication.

Design Tips

Such designs are ideal for studies or libraries. Pair them with leather furnishings, vintage books, and globes to enhance the old-world feel. Soft, warm lighting will highlight the details of the map.

6. Night Sky and Mountains

Starry Skies

Combining mountain silhouettes with a star-filled night sky, these wallpapers can turn a room into a dreamy space. This design is perfect for bedrooms, especially for those who find stargazing tranquil.

Design Tips

Complement this wallpaper with dark, solid-colored furniture to reduce visual clutter and allow the night sky to stand out. Consider adding a telescope or star-themed decor items to emphasize the celestial theme.

7. Sunrise and Sunset Mountains

Dynamic Colors

Witness the beauty of dawn or dusk with wallpapers that capture mountains bathed in sunrise or sunset hues. These designs can inject warmth and drama into any space, making them ideal for living areas.

Design Tips

Opt for decor that complements the warm tones of the wallpaper. Earthy reds, oranges, and yellows in your cushions, throws, and curtains can mimic the sky’s colors and enhance the room’s overall warmth.

Conclusion

Mountain wallpapers offer a unique way to bring the beauty of the outdoors inside. Whether you prefer the stark realism of towering peaks, the abstract forms of stylized ranges, or the enchanting allure of mist-covered hills, there is a mountain wallpaper to suit every taste and transform any room into a stunning space. Remember to choose a design that resonates with your personal style and enhances the room’s existing elements for the best effect.

The post Creative Ways to Incorporate Mountain Scenery in Your Home appeared first on Marketing In Asia.

Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

The post Princess Diana’s Iconic Elegance Shines at Record-Breaking Auction by Julien’s Auctions appeared first on Marketing In Asia.

India, July 2024: Cruise-seeking travellers from India will soon have a brand new experience at sea with Resorts World Cruises, as it expands its global footprint to the Arabian Gulf and Gulf of Oman with the premium boutique lifestyle cruise ship, Resorts World One. Discover the Fly Cruise experience from India with a flight to Dubai and embark on a cruise adventure on the Resorts World One, without the hassle of conventional travel, packing and unpacking or searching for accommodations at multiple destinations.

Resorts World One combines premium amenities with diverse culinary options, ensuring a boutique lifestyle and entertainment voyage through the Arabian Gulf and beyond. For the ultimate luxurious experience, The Palace awaits you,  ‘a luxury ship-within-a-ship’ private all-suite enclave with exclusive restaurant, sundeck, gym and other facilities, including its own 24-hour European style butler service.

Resorts World One will sail from Dubai from 18 October 2024 onwards, offerings itineraries that include the 2 Night Sir Bani Yas Weekend Cruise with departures on Fridays; a 3 Night Oman Cruise to Khasab and Muscat departing on Sundays; and a 2 Night Doha Cruise departing on Wednesdays. Guests will have the flexible option to combine two or all three of the itineraries to increase the cruise length to a four, five or a seven night cruise.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Shore excursions and onboard activities will allow passengers to immerse themselves in the rich cultural tapestry of Dubai and the surrounding region especially Muscat, Khasab and Sir Bani Yas Island. Visits to iconic landmarks, heritage sites, and shopping destinations will be part of the itinerary for tourists while Bollywood DJ parties and music bands, pyjama & foam parties, movies, will be among other attractions onboard.

“As Resorts World Cruises embark on this special journey, we envision a fusion of cultures, where the Indian travellers connect with the vibrant charm of the cities within the Arabian Gulf and the Gulf of Oman. The deployment of the Resorts World One cruise ship not only symbolizes a bridge between nations but also signifies boundless opportunities for travellers to explore, discover, and create unforgettable memories in the region. With easy access and regular flight connectivity from India to Dubai, Indian travellers will also have more travel and vacation options to explore multiple destinations with a cruise vacation, paving the way for a new and exciting era of Fly-Cruise exploration.” said Naresh Rawal, Vice President – Sales (South Asia and Middle East), Resorts World Cruises.

Resorts World Cruises operates cruises with homeports in Singapore, Malaysia, Hong Kong, Taiwan, and Indonesia. With the upcoming homeport deployment in Dubai, Resorts World One is expected to make 75 calls in the region with 150,000 passengers over the 6-month period, which will significantly contribute to the growth of cruise tourism in the Arabian Gulf and Gulf of Oman. Resorts World One will attract a new segment of Fly cruise passengers from India, increasing diversity to the Arabian Gulf cruise market.

To cater to a diverse target audience, certified Vegetarian and Jain cuisine will also be available to cater to travellers from India and others who prefer specialized vegetarian selections. With the ship’s deployment in the Arabian Gulf, Muslim cruise passengers will be an important market segment and in order to cater for them, the Resorts World One will also receive the official OIC/SMIIC* Standard Halal-Friendly Cruise Ship certification, providing regional Muslim travellers with the convenience and access to certified Halal-Friendly offerings onboard the ship. All meats are sourced from UAE Halal suppliers with no pork served onboard. Guests can make pre-advanced appointments to have the crew of the same gender attend to the guests for selected onboard services such as the Spa.

*Organisation of Islamic Cooperation / The Standards and Metrology Institute  

For more information or bookings, please visit www.rwcruises.com or email reservations.en@rwcruises.com or contact your local travel agents.

About Resorts World Cruises 

Resorts World Cruises is a newly established luxury and dynamic lifestyle cruise brand that is rich in Asian heritage, offering a personalized cruising lifestyle with diverse international experiences.  Resorts World Cruises – ‘Resorts Cruising at Sea’ aims to redefine the cruising experience altogether by providing exciting and unique offerings, a variety of accommodations, including the world-class luxury accommodation, “The Palace” on Genting Dream – a luxury ship-within-a ship private enclave with butler and its own service exclusive restaurant, sundeck, gym, spa and other facilities.

Resorts World Cruises is a brand extension of “Resorts World”, a global brand with over 40 properties in 8 countries and 4 continents.  Resorts World properties attract over 80 million visitors a year and have over 20,000 employees. The latest property to open is US$ 4.3 billion Resorts World Las Vegas in 2021.

Resorts World Cruises debuted on 15 June 2022 in Singapore with the luxurious 3,352 passenger and 150,695 gross ton Genting Dream, calling at Port Kelang (for Kuala Lumpur) and Penang in Malaysia and Phuket in Thailand. Staring 10 March 2023, the 1,856 passenger and 75,338 gross ton Resorts World One commenced her first homeport deployment in

Hong Kong and Taiwan, followed by Indonesia. With the inception of Resorts World Cruises, the brand aims to position itself as the leading cruise line in the region for Asian sourced markets, providing the highest standards in international cruise experience, safety, and precautionary measures.

The post Resorts World Cruises introduces premium boutique cruise vacations in the Arabian Gulf for Indian travellers appeared first on Marketing In Asia.

Alma’s proprietary SHR (Super Hair Removal) technology can be employed in three versatile methods:
– SHR in Motion: Constant applicator movement for fast & safe hair removal over large areas.
– SHR STACK: Stationary, multiple-pulse energy delivery for small areas like the face and bikini line.
– HR Classic: Stationary, single-pulse energy delivery.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

“With the Soprano Titanium Special Edition, our experts leverage cutting-edge 3D wavelength technology to target various depths within the hair follicle, ensuring highly effective results. This advanced system also features high cooling capabilities, making the treatment both comfortable and virtually painless. Furthermore, it is suitable for all skin types, allowing us to provide superior care for a diverse range of patients.” says Dr Manisha P Kothari, a foundational force at the Mumbai Clinic of Kosmoderma.

This newest addition underscores Kosmoderma’s commitment to providing the latest and most effective solutions in dermatology and aesthetic care.

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The report, titled ‘What’s fuelling Indians’ newfound obsession with coffee?’, was authored by Anushree Arora and features interviews with Rajdeep Singh Kukreja, the founder of Boojee Cafe, and Idris Bakri, Brand Manager at Iceberg Hospitality. It reveals that the surge in coffee consumption marks a significant shift in consumer behaviour, driving innovation and growth in the country’s food and beverage industry.

Idris Bakri comments, “Coffee represents modernity and variety, appealing to a generation eager to explore new experiences and socialize in vibrant settings.” This cultural pivot has spurred a wave of diversification in coffee offerings, from specialty roasts by brands like Blue Tokai and Subko, to innovative coffee-infused products such as Rage Coffee’s single-use pour-over bags and Sleepy Owl’s cold brews.

Coffee shops like Starbucks, Blue Tokai, and Subko have become popular hangouts for young professionals who want to socialize, work, and experiment with their coffee. Gen Y and Gen Z are particularly drawn to coffee for its modern appeal and variety. Additionally, there is a growing interest in the origins and stories behind different coffee blends. Rajdeep Singh Kukreja notes, “Personalised service combined with expert knowledge keeps customers coming back.”

The allure of coffee as a symbol of affordable luxury has been bolstered by international brands like Starbucks, which have successfully blended Western appeal with local tastes. Despite pricing considerations, Indian consumers have shown a willingness to pay a premium for the Starbucks experience, underscoring its aspirational value.

Driven by a young demographic, with over 52% of the population under the age of 30, India’s coffee market has witnessed substantial growth. It is projected to reach approximately $1.23 billion by 2032. This demographic is not only fuelling demand but also influencing the evolution of coffee as a cultural icon, reflecting India’s economic growth and increasing exposure to global influences.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The influx of international coffee chains like Starbucks, which plans to expand to 1,000 stores by 2028, and Tim Hortons, aiming for 120 outlets by 2026, underscores the robust growth potential of the Indian coffee market. Concurrently, homegrown brands are scaling up operations and diversifying product lines, supported by significant venture capital investments aimed at capturing a burgeoning consumer base.

“In the midst of this transformation, consumers are increasingly prioritizing transparency and ethical practices,” Bakri notes. This shift towards conscientious consumption is driving demand for sustainably sourced coffee and environmentally friendly packaging, exemplified by brands like Rage Coffee and Blue Tokai.

The rise of coffee culture extends beyond cafes to innovative applications in industries like skincare and spirits. Brands like mCaffeine and Greater Than have successfully infused coffee into beauty products and alcoholic beverages, respectively, capitalising on the beverage’s health benefits and cultural cachet.

Nick Morris, UK-based founder and Managing Director of Canvas8, said: “As the coffee landscape continues to evolve, businesses are innovating to cater to diverse consumer preferences and create unique experiences. From artisanal coffee tastings to community-focused spaces, the industry is embracing a holistic approach to engage and nurture a growing coffee-loving community.”

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. For more information, visit: Canvas8.

The post India’s Coffee Culture: The New Phenomenon Transforming Beverage Preferences appeared first on Marketing In Asia.

Dr. Matt’s journey into chiropractic began in 1988 when he witnessed a remarkable recovery from chronic migraines experienced by his best friend’s mother, thanks to chiropractic care. Inspired by the wisdom of Hippocrates, “Look to the spine for the source of disease,” he pursued chiropractic studies, earning the prestigious Presidential Scholarship from Palmer College of Chiropractic, USA. Graduating as the class valedictorian with a Doctor of Chiropractic (Honours), Dr. Matt embarked on a mission to promote chiropractic care as a path to optimal health and wellness.

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With over two decades of experience, Dr. Matt is passionate about educating Malaysians on the critical importance of spinal health. He believes in the power of awareness and advocates for early spine screening programs in schools to foster a deeper understanding and appreciation for chiropractic care.

Dr. Matt Kan can elaborate on the following topics:

• His transformative journey from skepticism to staunch support for chiropractic care.
• The fundamental role of the spine, particularly the spinal cord, in controlling the body’s functions through millions of nerves.
• The science and benefits of chiropractic adjustments, including enhanced spinal mobility, improved nerve function, and overall well-being.
• Addressing common misconceptions and myths surrounding chiropractic care.
• His advocacy for public awareness campaigns and early spine screening programs in schools.

The post Debunking Chiropractic Myths: Dr. Matt Kan’s Mission to Enhance Spine Health in Malaysia appeared first on Marketing In Asia.

Fair trade and ethical fashion emerge as powerful antidotes. They represent a conscious shift in how clothing is approached, prioritizing not just style, but also the human and environmental costs of production. This movement delves deeper, acknowledging the inherent power our wardrobes hold. By buying Fair trade products, consumers help alleviate poverty in lower-income countries, ensuring that workers are paid fairly, work under humane conditions, and have sufficient labor rights. This also encourages more sustainable production methods.

Also Read: TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry

Promoting Sustainability: Ethical fashion champions eco-friendly practices, minimizing the environmental impact of clothing production. This includes reducing water and energy consumption, lessening reliance on harmful chemicals, and promoting the use of sustainable materials. This helps ensure a healthier future for the planet.

Empowering People: When choosing ethically made clothing, consumers directly support dignified working conditions and fair wages for the people who create their garments. This fosters a more just and equitable global system.

Quality over Quantity: Fast fashion often prioritizes low prices over quality. Ethically made garments, on the other hand, are crafted with care and attention to detail, using high-quality, long-lasting materials. This translates to clothes built to endure, reducing clothing waste and ultimately saving money in the long run.

A Statement Through Style: Wardrobe choices become a powerful reflection of values. By embracing fair trade and ethical fashion, consumers send a clear message that they reject exploitation and champion social responsibility. Purchasing power is used to advocate for positive change in the industry.

The Future of Fashion

The rise of fair trade fashion is a positive step towards a more ethical and sustainable fashion industry. By supporting fair trade brands, we can create a demand for change and empower the people who bring our wardrobes to life. So, the next time you’re looking to update your style, consider the impact of your purchase. Choose fair trade fashion and be part of the movement for a more empowered and sustainable future.

Disclaimer

While these are strong views of the author, it is also important to note that, due to the extremely complex nature of the industry, no stakeholder has complete control over the entire supply chain.

The post From Exploitation to Empowerment: The Rise of Fair Trade Fashion by Dinesh Talera appeared first on Marketing In Asia.

Micro dramas, renowned for their succinct narrative structure and compelling storylines, have emerged as a cultural phenomenon in China and are gaining international traction. The market value of the micro drama industry in China soared to approximately USD 5.3 billion in 2023 and is projected to skyrocket to USD 233 billion by 2028. Viddsee, with its expertise in short form dramas, is well-positioned to captivate Southeast Asian viewers with these engaging micro films, thus enriching its diverse content library and meeting the evolving tastes of regional audiences.

“With over 10 years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave,” said Ricky Ow, Board of Directors at Viddsee. “The growth of micro dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Since 2022, Viddsee has been producing original vertical microseries, leading to a significant surge in viewership and engagement on their platform. This trend underscores the rising popularity of micro dramas. The partnership with Risingjoy is anticipated to amplify this momentum by showcasing selected Chinese micro drama titles to Southeast Asian audiences and initiating collaborative production ventures in the region.

Cassandra Yang, General Manager at Risingjoy, expressed her excitement about the partnership, stating, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also makes them an ideal partner to facilitate localisation of such micro dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”

“We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences,” said Ho Jia Jian, CEO and Founder of Viddsee. “This collaboration marks the beginning of several such partnerships, through which we aim to diversify our content offerings and maintain our leadership in the short form drama space.”

The initial slate of Chinese micro drama titles is set to premiere on Viddsee in the second half of 2024. Further details will be unveiled in the coming months, highlighting the new content and collaborative projects that are on the horizon.

About Viddsee

Viddsee is a creator platform for short premium content, with over 3 billion views and more than 5,000 strong storytelling community. With the mission of empowering storytellers, it provides high-quality content to audiences through its data-driven creative studio and multi-platform network.

It connects independent storytellers with digital-native audiences, brands, and partners to produce and market original films and series built upon its community. Its strong talent database and expertise in production, creative, and marketing help brands amplify content to greater value. Viddsee Labs develops IP rights and ownership at each stage of filmmaking to further facilitate the growth of Asian storytelling.

The post Viddsee and Risingjoy Forge Partnership to Introduce Chinese Micro Dramas to Southeast Asia appeared first on Marketing In Asia.

The report, authored by Samantha Beltran and featuring insights from veteran San Francisco-based DJ Justin Ner and Kevin Nam (aka ‘Kaistar’), highlights the surge in Japan’s vinyl market. Production volume and value soared by 70% from 2020 to 2021, driven by both domestic sales and international collectors drawn to Japan’s rich selection and favorable exchange rates.

Interestingly, Japanese Gen Zers, born in the digital age, have discovered a newfound appreciation for vinyl records. Online discovery and the viral spread of city pop, a Japanese music subgenre popularized on platforms like TikTok, have played pivotal roles in this revival.

Contrary to the notion of vinyl being a nostalgia-driven trend, the global vinyl market surpassed $1.7 billion in 2022 and is projected to reach $2.8 billion by 2028. This growth is fueled by a diverse community of vinyl enthusiasts, including collectors, listeners, and DJs rediscovering vinyl’s unique appeal.

Younger generations find joy in the ritualistic and labor-intensive process of selecting, playing, and collecting vinyl records. For Gen Zers, the inconvenience of vinyl adds to its allure, offering a tangible connection to music and a break from the digital stream.

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The revival of city pop, synonymous with Japan’s economic boom of the 1970s and 1980s, has significantly attracted Gen Zers to vinyl. The genre’s fusion of Western influences and optimistic spirit resonates with younger listeners, transcending generational boundaries.

Vinyl records provide Gen Zers with a sense of ownership and authenticity, contrasting with the ephemeral nature of digital streaming. Many Gen Zers purchase vinyl records to support their favorite artists, even without owning record players.

The resurgence of vinyl has transformed Japan’s music landscape. Businesses like HMV Record Shop Shibuya have seen a 30% year-on-year growth in vinyl sales, driven partly by Gen Z consumers. Tower Records Shibuya has responded to the demand by expanding its vinyl collection by up to 50%.

Justin Ner, a veteran vinyl DJ and founder of Love Talkin’, a group of vinyl selectors inspired by Japanese vinyl culture, stated, “Vinyl offers a unique and fun alternative to the usual digital methods of music consumption, and with vinyl being physical media, you can’t help but feel a deeper connection to the music.”

Nick Morris, UK-based founder and Managing Director of Canvas8, added, “The vinyl renaissance in Japan extends beyond mere consumption, fostering a vibrant community of collectors, enthusiasts, and artists. Record stores, cafes, and bars offer immersive experiences for vinyl enthusiasts to share their passion and connect with like-minded individuals. As vinyl continues to captivate Japanese Gen Zers, the future of analogue music remains bright, driven by a shared appreciation for the enduring allure of vinyl.”

For those interested in diving deeper into this fascinating trend, the report ‘Why are Japanese Gen Zers obsessed with vinyl records again?’ is available for download for a limited 2-week period at Canvas8’s website.

The post Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance appeared first on Marketing In Asia.

Paris Olympics Inspire Bastille Festival

In anticipation of the 2024 Paris Olympics, Sydney’s Circular Quay will host the Bastille Olympic Village, featuring remarkable 3D sculptures of iconic Paris landmarks, including a stunning 6-meter-high Eiffel Tower replica. The Village will also offer sports workshops in fencing, basketball, badminton, and archery, led by professional coaches and athletes, echoing the Olympic spirit.

Mr. Martin Juillard, Consulate-General of France, shared his enthusiasm: “Paris Olympics will be a landmark in the history of the Games – as much as Sydney Olympics once were. We’re happy to celebrate everything that unites the two cities, the two people, and beyond them, the values and friendship we all share, through the Olympic spirit. Come and get a scent of Paris here in Sydney.”

A highlight of the festival is the Bastille Olympic Parade on Saturday, July 13th. The parade will feature athletes, performers, and community groups celebrating the Olympic spirit and the strong cultural ties between France and Australia.

Non-Stop Entertainment Across Circular Quay

The festival spans 22,000+ square meters across seven sites, offering 124 free shows with 344 artists. Expect live concerts, DJ sets, dance classes, and more. Jazz enthusiasts can enjoy performances by Paris to Rio Jazz, Anna Weaving Collective, and Coucou Zazous. Other highlights include rock and pop concerts by Fireglow and Soulganic, swing dancing classes, and captivating shows by Los Carmonas Flamenco and Kiltir Tropical.

Exclusive Masterclasses and Wine Tasting Tours

New this year, the festival introduces ticketed masterclasses in culinary arts and wine. Renowned chefs like Yves Scherrer and Fabio Salvato will lead classes on creating exquisite pastries and dishes. Wine enthusiasts can join the Bastille Wine Walk, a self-guided tour featuring wines from eight prestigious French regions.

Artistic and Cultural Experiences

Visitors can also participate in creative workshops on comic drawing, street murals, and soap making. Photography enthusiasts can capture the festival’s essence in a photo masterclass. The festival’s Le Mulled Wine Cinema will screen classic French films under the stars, with mulled wine and cozy blankets for a perfect cinematic experience.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Dining and Shopping Delights

Enjoy extraordinary dining experiences at Le Diner Extraordinaire in Quay Quarter Lane, featuring French-inspired menus paired with live entertainment. The festival also offers a sustainable shopping experience at the Second-hand Market and Art Fair, showcasing pre-loved items and artworks by local artisans.

Pet-Friendly Celebration

The festival ensures a welcoming environment for pets, allowing visitors to enjoy the festivities with their furry friends.

Join the Bastille Festival at Circular Quay from July 11-14, 2024, for a celebration of French culture and the Olympic spirit. Enjoy free entry to the festival and explore unique ticketed experiences starting from just $20. For more details, visit bastillefestival.com.au.

About Bastille Festival

The Bastille Festival is an annual celebration in Sydney honoring French Bastille Day on July 14th. It features culinary delights, artistic displays, and cultural experiences, attracting locals and visitors to Circular Quay and The Rocks.

The post Bastille Festival 2024 Set to Ignite Sydney with French Flair appeared first on Marketing In Asia.

Strategic Leadership and Market Focus

In a significant move to bolster its Indonesian operations, Supermom has appointed Hellen Katherina, the former Managing Director of Nielsen Indonesia, as the Country Director. Hellen brings over 20 years of leadership experience, which will be instrumental in driving domestic revenue growth and forging new partnerships.

Luke Lim, Group CEO of Supermom, stated, “With the appointment of Hellen Katherina and the launch of our ambitious Project 1MPACT, we are geared to activate over 1 million ‘Key Opinion Moms’ in Indonesia by 2025. These moves are integral to our mission of transforming how brands connect with parents by leveraging the power of zero-party data and word-of-mouth marketing.”

Innovative AI-Driven Platform

Supermom’s platform, headquartered in Singapore, leverages artificial intelligence to connect brands with parents, offering personalized product recommendations and high-value consumer insights. The network boasts over 100 brand partners, including Abbott Laboratories, Prudential, and Danone, maintaining a 100% retention rate with top clients in recent years.

Project 1MPACT: Empowering Indonesian Moms

Set to launch in Q2 2024, with the support of Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Uno, Project 1MPACT aims to empower 1 million Indonesian moms and women to become digitally savvy. This initiative will significantly contribute to Indonesia’s digital economy, which is projected to reach US$228 billion by 2027.

Also Read: Julien’s Auctions Breaks Records with Historic “MUSIC ICONS” Auction in New York

Financial Milestones and Future Growth

At the end of 2022, Supermom secured an oversubscribed US$5.9 million series A funding round from AC Ventures and Qualgro. This capital has fueled the expansion of Supermom’s tech platform, enhancing data collection and providing robust consumer insights for brands.

Luke Lim added, “Our platform has demonstrated tremendous growth and resilience, activating one mom every minute for the brands we serve. This rapid expansion is a testament to our community’s engagement and the efficacy of our business model, which integrates affiliate marketing seamlessly into our ecosystem, empowering participating parents to earn extra income.”

Community-Driven Ecosystem

Supermom’s model goes beyond connecting brands with parents; it fosters a community where moms can learn, earn, and share. This approach enables authentic interactions and empowers moms with tools and opportunities to influence their peers positively.

Luke Lim highlighted, “Supermom is not just about connecting brands with parents. It’s about creating a comprehensive ecosystem where moms can learn, earn, and share. This community-driven model allows for authentic interaction and empowers moms with tools and opportunities to influence their peers positively.”

Supermom Brand Awards 2024

The recent Supermom Brand Awards 2024 demonstrated the platform’s growing influence, gathering over 11,000 parents and providing over 110,000 insights across Southeast Asia in less than a month. This event showcased the favorite family brands among today’s millennial parents.

Looking Ahead

As Supermom continues to innovate, the company is seeking business partners and investors to enhance its technology further and develop AI-driven solutions catering to the dynamic needs of parents and brands in emerging Asia. New tech products are slated for rollout in H2 2024 to boost engagement and connectivity, ensuring that parents can maximize the benefits of Supermom’s offerings.

Luke Lim concluded, “In the increasing adoption of Generative AI, a tsunami wave of content will be generated by AI, and authentic sharing by real moms will become ever more important.”

About Supermom

Supermom, Southeast Asia’s leading parenting data network, offers a vibrant nexus between brands, parents, authorities, and community groups. Headquartered in Singapore, Supermom is dedicated to enhancing family well-being and celebrating the joys of parenting, with teams across Indonesia, Malaysia, Thailand, Vietnam, and China.

About AC Ventures

AC Ventures (ACV) is a leading venture capital firm investing in tech-enabled businesses focused on Indonesia and Southeast Asia. With over US$500 million in assets under management, ACV empowers entrepreneurs by combining operational experience, industry knowledge, deep local networks, and resources.

The post Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025 appeared first on Marketing In Asia.

This burgeoning focus on sustainability is driven by a confluence of factors. Eco-conscious travelers are increasingly wary of disingenuous marketing tactics often referred to as “greenwashing.” They demand demonstrably authentic commitments from hospitality providers to preserve the ecosystems that form the backdrops for these transformative journeys. Furthermore, sustainable practices demonstrably translate to smarter business models. By implementing features such as rainwater harvesting, greywater recycling, and energy-efficient appliances, luxury resorts can achieve demonstrably lower operating costs. Additionally, a genuine dedication to environmental responsibility fosters a powerful brand reputation, attracting environmentally conscious, high-net-worth individuals seeking unparalleled adventure experiences without compromising their ecological principles.  The locations of these luxury resorts frequently include sensitive ecosystems, necessitating a responsible approach to tourism. Given their substantial facilities and services, these resorts have a huge environmental impact. Thus, implementing sustainable practices is not just an ethical obligation, but also a critical commercial strategy for ensuring long-term viability and appealing to environmentally concerned travelers.

Eco-friendly Architecture and Design

Eco-friendly design is a very common feature of sustainability in luxury adventure resorts. Resorts are increasingly built with sustainable materials and technologies that reduce environmental effects. From energy-efficient buildings to the use of locally sourced materials, the architecture of these resorts frequently demonstrates a great appreciation for the natural environment.For example, several resorts use green roofs and walls to improve insulation and lower energy use. Others utilize innovative water management technologies, such as rainwater collecting and greywater recycling, to protect this valuable resource. These resorts lower their carbon footprint while also bringing tourists closer to nature.

Water Wise Practices

Water scarcity is a growing concern. Sustainable resorts are implementing innovative water management systems like rainwater harvesting, low-flow fixtures, and xeriscaping (landscaping with drought-resistant plants). This ensures responsible water usage while maintaining the resort’s aesthetic beauty. Picture yourself relaxing in a luxurious infinity pool, knowing every drop is being used consciously.

Also Read: Perfios Technology Solutions Titled Indonesia Winner of Zurich Innovation Championship for Health Claims Analytics Solution

Waste Management

Luxury resort waste management aims to reduce environmental effects while providing excellent guest service. Resorts are gradually implementing methods such as trash segregation, recycling, composting organic waste, and reducing single-use plastics. Innovative ideas include converting food waste into biofuel or compost and collaborating with local organizations to improve recycling. Luxury resorts that implement these environmentally friendly waste disposal solutions not only decrease their environmental impact, but also attract eco-conscious travelers, improve operational efficiency, and help local communities. These activities demonstrate a dedication to sustainability that appeals to today’s discerning guests.

Building Green

The very foundation of a sustainable resort is its construction. Architects are incorporating eco-friendly materials like sustainably harvested wood and recycled elements. They’re also designed with energy efficiency in mind, utilizing natural ventilation and light to minimize reliance on artificial systems. Imagine unwinding in a spacious suite crafted with local, sustainable materials, offering breathtaking views bathed in natural sunlight.

Community Connection

True sustainability extends beyond the resort walls. Luxury adventure resorts are forging strong partnerships with local communities. This can involve supporting conservation efforts, employing local guides, and sourcing ingredients from nearby farms. Guests become active participants in preserving the destination’s cultural heritage and natural wonders, fostering a deeper connection with the place they visit.

The luxury adventure travel industry is witnessing a remarkable metamorphosis. Sustainability is no longer a niche concept; it is the cornerstone of an industry redefining the very essence of luxury. By embracing environmentally conscious practices, these resorts are not merely creating unforgettable experiences; they are ensuring a brighter future for the breathtaking destinations we hold dear. The future of luxury adventure travel lies in a harmonious marriage between thrilling experiences and environmental responsibility. Sustainable luxury resorts are not just setting a new standard; they are paving the way for a future where adventure and conservation go hand in hand, ensuring that these breathtaking destinations remain pristine for generations to come.

About Author

Tariq Sheriff, Director of Area 83, is a visionary entrepreneur renowned for his innovative approach to luxury adventure and sustainable tourism. His leadership has propelled Area 83 to acclaim, blending opulence with environmental responsibility. Additionally, he founded Aura, a luxurious lakeside wedding venue that epitomizes elegance and eco-consciousness. Tariq’s dedication to sustainability and creating unforgettable experiences has set a new industry benchmark.

The post The New Standard: Sustainability Practices in Luxury Adventure Resorts appeared first on Marketing In Asia.

The Language of Touch

From the moment a baby enters the world, touch becomes their first language, a universal dialect understood instinctively by parent and child alike. Mother-baby massage harnesses the primal power of touch, speaking volumes of love, comfort, and security without the need for words. Through gentle strokes and nurturing gestures, mothers communicate their unwavering presence and unconditional love to their babies, forging a bond that transcends the physical realm.

Nurturing Connection

At the heart of mother-baby massage lies a profound connection that transcends the boundaries of time and space. In the gentle rhythm of massage, mothers and babies find solace, intimacy, and a sense of belonging that nourishes their souls. With each caress, mothers infuse their touch with warmth and tenderness, creating a safe haven where babies can thrive and flourish under their loving care.

Healing Touch

Beyond its emotional significance, mother-baby massage in delhi boasts a myriad of healing effects that extend to both parent and child. For babies, massage promotes healthy growth and development, stimulates circulation, aids in digestion, and alleviates discomfort from colic or gas. Moreover, the release of oxytocin – the “love hormone” – during massage induces a state of deep relaxation and contentment, laying the groundwork for a restful sleep and a happy disposition.

Strengthening Attachment

Attachment forms the cornerstone of healthy relationships, shaping the way we perceive and interact with the world around us. Mother-baby massage serves as a powerful catalyst for building secure attachments, fostering a deep sense of trust, security, and emotional resilience in both parent and child. Through responsive and attuned touch, mothers learn to read their baby’s cues and respond sensitively to their needs, laying the foundation for a lifelong bond grounded in mutual respect and understanding.

Promoting Emotional Well-Being

In the tumultuous landscape of early parenthood, mother-baby massage offers a sanctuary of calm amidst the chaos. As mothers engage in the rhythmic movements of massage, they enter a state of mindfulness and presence, fully attuned to their baby’s needs and responses. This mindful interaction not only deepens the bond between parent and child but also promotes emotional well-being by reducing stress, anxiety, and feelings of isolation commonly experienced by new mothers.

Embracing the Journey

Post natal massage in Delhi is more than just a therapeutic technique – it’s a journey of discovery, growth, and unconditional love. With each stroke of the hand, mothers embark on a sacred voyage into the heart of parenthood, where love flows freely and unconditionally between parent and child. Through the language of touch, mothers learn to listen with their hearts, to nurture with their hands, and to embrace the miraculous journey of motherhood with grace and gratitude.

Also read: How Can AI & ML Transform The Mobile App Development Industry?

Conclusion

In the tapestry of early parenthood, mother-baby massage stands out as a thread of gold, weaving its way through the fabric of love and connection that binds parent and child together. With its healing touch and transformative power, mother-baby massage offers a pathway to deeper intimacy, stronger attachment, and profound emotional well-being for both parent and child. In the gentle rhythm of massage, we find not only relaxation and relief but also the enduring beauty of the parent-child bond – a testament to the timeless wisdom of nurturing touch in its purest form

The post Mother-Baby Massage’s Healing Effects on Bonding: A Therapeutic Touch appeared first on Marketing In Asia.

The Benefits of Pregnancy Yoga

Physical Well-being

Pregnancy often brings with it a host of physical discomforts such as back pain, swelling, and fatigue. Yoga offers a gentle and effective way to alleviate these symptoms by incorporating stretches and movements that target specific areas of tension. Through regular practice, expectant mothers can improve flexibility, strengthen muscles, and enhance overall physical comfort, preparing their bodies for the demands of labor and childbirth.

Emotional Balance

The hormonal fluctuations and psychological adjustments that accompany pregnancy can sometimes lead to stress, anxiety, and mood swings. Yoga provides a sanctuary for emotional well-being, offering a space for mothers-to-be to connect with their breath, quiet their minds, and cultivate a sense of inner calm. By practicing mindfulness and relaxation techniques, expectant mothers can navigate the emotional ups and downs of pregnancy with greater ease and resilience.

Bonding with Baby

Yoga offers a unique opportunity for mothers to connect with their growing baby on a deeper level. Through gentle movements, mindful breathing, and visualization exercises, expectant mothers can foster a sense of intimacy and communication with their unborn child. This profound connection not only enhances the bond between mother and baby but also provides a source of comfort and reassurance throughout pregnancy.

Preparation for Labor

Certain yoga poses are specifically designed to prepare the body for the rigors of labor and childbirth. By focusing on pelvic floor exercises, hip openers, and positions that encourage optimal fetal positioning, expectant mothers can enhance their physical endurance and flexibility, facilitating a smoother and more efficient birthing process. Additionally, practicing breathing techniques such as ujjayi pranayama and deep belly breathing can help mothers-to-be cultivate mental focus, relaxation, and resilience during labor.

Community Support

Participating in a prenatal yoga classes offers more than just physical exercise—it provides a sense of community and support during this transformative time. By connecting with other expectant mothers, sharing experiences, and offering encouragement, women can feel empowered and uplifted as they navigate the joys and challenges of pregnancy together. The camaraderie and solidarity fostered in a prenatal yoga class create a nurturing environment where mothers-to-be can feel seen, heard, and understood.

Safety Considerations

Consultation

Before beginning any exercise program during pregnancy, it is essential to consult with a healthcare provider to ensure that yoga is safe and suitable for individual circumstances. Certain medical conditions or complications may require modifications or limitations on physical activity, so it is crucial to obtain personalized guidance from a qualified professional.

Qualified Instruction

When practicing yoga during pregnancy, it is recommended to seek guidance from certified prenatal yoga instructors who have expertise in adapting poses for expectant mothers. These instructors can provide personalized modifications, adjustments, and guidance to ensure that yoga practice is safe, effective, and tailored to the unique needs of pregnancy.

Listen to Your Body

Pregnancy is a time of heightened awareness of bodily sensations, and it is essential to listen to your body’s cues and signals during yoga practice. If any pose or movement feels uncomfortable, painful, or challenging, it is important to modify or avoid it altogether. Honoring your body’s limitations and practicing with gentleness and compassion are key principles of prenatal yoga.

Avoid Overexertion

Pregnancy is not the time to push yourself to the limits of physical endurance or flexibility. It is important to practice yoga with moderation, pacing, and mindfulness, respecting your body’s changing needs and energy levels. Resting when necessary, staying hydrated, and prioritizing self-care are essential components of a safe and sustainable yoga practice during pregnancy.

Modified Poses

Many traditional yoga poses may need to be modified or adapted to accommodate the changing anatomy and physiology of pregnancy. For example, poses that involve lying flat on the back should be avoided after the first trimester to prevent compression of the vena cava and reduce the risk of dizziness or nausea. Additionally, twists and deep forward folds should be approached with caution to avoid strain or discomfort in the abdomen.

Also read: JioCinema Unveils Premium Subscription with HBO and WB Content: A Game-Changer for Indian Streaming?

Yoga Poses for Each Trimester

First Trimester

• Tadasana (Mountain Pose)
• Cat-Cow Stretch
• Viparita Karani (Legs-Up-the-Wall Pose)
• Sukhasana (Easy Pose) with Pranayama (Breath Awareness)

Second Trimester

• Virabhadrasana II (Warrior II Pose)
• Malasana (Garland Pose)
• Baddha Konasana (Bound Angle Pose)
• Supported Bridge Pose

Third Trimester

• Goddess Pose (Utkata Konasana)
• Supported Squat
• Seated Side Stretch
• Modified Child’s Pose (Balasana)

Conclusion

Prenatal yoga classes offers a holistic approach to supporting the physical, emotional, and spiritual well-being of expectant mothers. By incorporating gentle stretches, mindful breathing, and relaxation techniques, yoga can alleviate discomforts, promote emotional balance, and prepare the body for childbirth. However, it is essential to prioritize safety, consult with healthcare providers, and practice under the guidance of qualified instructors. With regular practice and mindful awareness, pregnancy yoga can be a valuable companion on the journey to motherhood, nurturing both body and mind every step of the way.

The post The Complete Guide to Yoga for Pregnancy: Taking Care of Body and Mind appeared first on Marketing In Asia.

1. The Founder (2016) – “Innovation and Strategy in Business”

Directed by John Lee Hancock, Rated PG-13

“The Founder” narrates the development of McDonald’s from one food point to the worldwide chain, focusing on the strategic war between Ray Kroc and McDonald’s brothers. The story tells about the sequence of cutthroat business moves and ethical predicaments, which Kroc should consider as he starts franchising the brand. The film provides strongly relevant teaching points regarding the ethics of growing a business, innovation, and strategic adaptability. Kroc’s portrayal is a very compelling narrative about the possible costs of ambition, where the McDonald brothers’ portrayal of cautiousness contrasts against it.

2. The Social Network (2010) – “Ideas vs. Execution in the Tech Industry”

Directed by David Fincher, Rated PG-13

“The Social Network” delves further into the genesis of Facebook and posits from the perspective of execution rather than mere ideas. It exposes the interpersonal battles and lawsuit battles that come along the way as the company grows. It shows the importance of visionary ideas with robust execution in the tech industry. This movie goes in every minute detail about the event, so naturally, the film becomes a must-watch for every aspirant and flourishing entrepreneur in tech. Sharp dialogues and complex character dynamics all serve to further enrich the narrative, offering even more insights about how personal relationships affect the business operations and clear communication in partnerships.

3. The Dirty Dozen (1967) – “Team Dynamics and Leadership”

Directed by Robert Aldrich, Not Rated

While primarily a military drama, “The Dirty Dozen” offers profound insights into leadership and team management under extreme pressures. Entrepreneurs can draw lessons on the importance of assembling a diverse team, recognizing individual strengths, and the strategic flexibility needed to lead a team towards achieving complex goals. The film’s setting in a high-stakes wartime scenario underscores the criticality of making quick decisions and the value of unconventional strategies, making it a unique study in adapting leadership styles to suit challenging environments.

4. Apollo 13 (1995) – “Crisis Management and Team Collaboration”

Directed by Ron Howard, Rated PG-13

“Apollo 13” is a compelling portrayal of effective teamwork and crisis management during the ill-fated Apollo 13 lunar mission. This film highlights the critical importance of problem-solving, team collaboration, and leadership under life-threatening circumstances, offering invaluable lessons for managing business crises. The intense focus on technical details and procedural accuracy provides an additional layer of realism, illustrating the importance of expertise and meticulous planning in overcoming unexpected challenges.

Also Read: Suntory BOSS Coffee Brews Up a Bold New Campaign to Fuel Aussie and Kiwi Ambition

5. Ratatouille (2007) – “Innovation and Meritocracy in the Workplace”

Directed by Brad Bird, Rated G

The movie “Ratatouille” not only emerges as a charming exercise in animation but also makes a very serious essay on innovation and how workplace challenges are overcome. This goes on to show that anyone can really have great ideas and even the most surprising ones really come from people from the most surprising places if they are only given a chance. This is, therefore, a recommended movie for business entrepreneurs who would want to instil new talents and creativity in their ventures. A synopsis of the Ratatouille film can be shown to tell the story of Remy, who is a rat dreaming to become a chef in Paris. The movie shows the audience how to follow the desires of their heart against all odds and reveals to them what power lies in embracing diversity and being innovative in your business.

6. The Wolf of Wall Street (2013) – “Ethics and Consequences in Business”

Directed by Martin Scorsese, Rated R

The movie provides an unvarnished look at the career of stockbroker Jordan Belfort and his rise to power fueled by greed and corruption. “The Wolf of Wall Street” is a warning tale of how dangerous it is for one to have a lapse in ethic and commit long-term fraud against people, all in the name of doing business. This fascinating seduction of excess and ruin, it’s an obnoxiously impudent morality tale about how to make decisions in order to sustain business, told with a lot of energy and a sense of fun.

7. Molly’s Game (2017) – “Strategic Thinking and Ethical Boundaries”

Directed by Aaron Sorkin, Rated R

“Molly’s Game” is about Molly Bloom’s journey from Olympic-class skier to running an exclusive high-stakes poker game. This film highlights the importance of strategic thinking, maintaining ethical boundaries, and the personal costs of running a business within legal gray areas. Molly’s ability to navigate complex legal and ethical landscapes while building a profitable venture offers crucial lessons in resilience and strategic planning. Her story is a compelling exploration of the dynamics of power, gender, and entrepreneurship in a high-stakes environment.

8. Joy (2015) – “Product Development and Market Strategy”

Directed by David O. Russell, Rated PG-13

“Joy” represents an inspiring story of one Joy Mangano, the woman who needed to fight much in both her personal and professional life on her way to commercial success for her invention, the Miracle Mop. This video is particularly helpful to entrepreneurs, since they get advice in regard to product development and patenting, manufacturing, but most importantly, the aspect of personal resilience when life gives out its lemons. Joy’s journey from concept to market success is a road with potholes and fresh pavement, an honest look at what it really takes to move an innovative product into a brutally competitive market.

9. Moneyball (2011) – “Innovative Analytics in Business”

Directed by Bennett Miller, Rated PG-13

“Moneyball” personifies how data analytics can disrupt conventional practices of any given field, in this case, baseball scouting. The movie shows how innovative strategies, based on data, may make the business achieve more with fewer resources, so it is highly recommended for young entrepreneurs who are interested in learning how to take advantage of modern data-based decision-making. The story of Billy Beane’s analytical approach to assembling a baseball team with a small budget is a good example of how big data can be transformational to industries, departing from common trends.

10. The Big Short (2015) – “Understanding Market Failures and Opportunities”

Directed by Adam McKay, Rated R

“The Big Short” looks at the rise in the financial crisis of 2008 and emphasizes corruption and greed as the cause of igniting collapse in the housing market. The movie clearly brings out market inefficiencies and an ideal ethical investment practice. However, the most complex financial concepts that entrepreneurs need to understand in order to really comprehend and hence be successful in their businesses, reflect ethical transparency and ethics for remaining successful in business, thanks to the fourth wall being broken and other innovative story-telling techniques that make such comprehension possible.

These ten movies are not only a hoot to watch but contained so many lessons within them about the difficulty of running a business. They cut across some of the themes that entrepreneurs often grapple with, from ethical dilemmas to dealing with crises or the need for strategic innovation and market disruption. This book will make a wonderful addition to your library, as every story conveys particular insights and becomes a must-use guide for everybody who wants to go further in detail into the dynamics of doing business and leading.

The post Top 10 Business-Related Movies for Aspiring Entrepreneurs appeared first on Marketing In Asia.

Corona’s unique campaign around stunning sunset views is set to capture every traveller’s heart. Conceptualized in partnership with Digitas India, part of Publicis Groupe India, the campaign enables luxury travellers to check out the sunset rating of iconic hotels across the country on CRED Escapes, a luxury travel platform for India’s 1%.

With nearly 90% of people in cities spending their time indoors, the allure of sun tourism has been on the rise. Recognizing this trend, Corona India set out to create a unique solution—a sunset visual quality rating system akin to a Michelin Star for restaurants. This innovative approach guarantees travellers the opportunity to witness nature’s wonder with certainty, transforming fleeting moments into cherished memories.

A team of weather experts and data analysts created a new system to rate how beautiful sunsets are from a hotel room. They used 43 years of weather data from ECMWF and NASA. The system looks at data like location, wind speed, air quality, and clouds to give a sunset a score from 1 to 5.

Also read: Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty 

“We all believe in taking a moment from our busy everyday lives to enjoy the beauty of sunsets. If a hotel room can guarantee impeccable service and a host of amenities, why can’t it promise a great sunset view? With The Corona Sunset View, we aim to forever reimagine how people experience sunsets – relaxing and unwinding with their friends and enjoying a cold Corona served with a lime,” said Vineet Sharma, Vice President Marketing & Trade Marketing, AB InBev India. 

“We’ve all been to that one hotel where everything is perfect, and yet been disappointed with the sunset view after spending a considerable amount of time and money planning a holiday. The Corona Sunset View combines unique scientific data and predictive modelling to solve a real-world problem, ensuring that sunset seekers can enjoy their moments with certainty, and making Corona the reference point for the world’s most beautiful sunsets,” said Abraham Varughese, Chief Creative Officer, Digitas India.

So, the next time you plan a getaway, look for The Corona Sunset View rating to guarantee an unforgettable sunset experience.

Follow @corona_india on Instagram for more updates.

The post Corona India Launches The World’s First Sunset Rating System appeared first on Marketing In Asia.

Songkran is Thailand’s largest festival and traditionally a time when friends and families across all generations reconnect. For Thai Tinder users it’s also a time to make new connections, as mentions of “Songkran” in Tinder profiles  in April are 5.5x higher than the month prior based on data in 2023 showing that young people are looking to find new matches during this time.

Embracing the playful side of Songkran, Gen Z can add the stickers to their profile and share with others their passion for the festival while also using the stickers as creative conversation-starters.

Also read: HKTDC Smart Lighting Expo debuts today alongside Spring Lighting Fair

Designed in a fun Gen Z style that combines sanook and the festival’s traditions, there are four stickers for Tinder users to choose from, each one representing an iconic element of Songkran:

• The Thai elephant is known for its love of splashing water, just like people during Songkran.
• The water gun, essential equipment for the fun-loving water warriors.
• Building a Chedi from sand is a traditional activity at temples during Songkran.
• The traditional silver bowl used for splashing water on elders as a sign of respect.

Tinder’s Songkran stickers are available in the app from 11 April onwards. Tinder users can add stickers to their profile by tapping on in-app notifications, and stickers can be changed by tapping on another user’s sticker on their profile.

About Tinder®

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

Tinder Singapore / APAC newsroom

The post Tinder launches its first-ever Songkran stickers for users to add on their profile to celebrate Thailand’s World Songkran Festival appeared first on Marketing In Asia.

Julien’s Auctions, the industry-leading Hollywood auction house, announced their upcoming showcases of “PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION,” their exclusive auction event coming this summer 2024. The public will have a once in a lifetime opportunity to view highlights of a dazzling collection of the Princess of Wales’ most famous attire in Asia and Europe before its auction beginning at a Pop Up at K11 MUSEA in Hong Kong from April 18th- April 29th and exhibition at The Museum of Style Icons in Newbridge, Ireland’s June 11th-June 27th.

A portion of the auction proceeds will benefit Muscular Dystrophy UK, the leading charity for over 110,000 people in the UK living with one of over 60 muscle-wasting and weakening conditions.

On display will be Diana’s highly glamourous gowns worn in her most photographed appearances such as a Murray Arbeid midnight blue strapless tulle Diamante Star gown with a fitted bodice worn by Princess Diana twice in 1986, at the Phantom of the Opera premiere and to a dinner at Claridge’s for King Constantine of Greece. Diana was also photographed in the gown by Lord Snowdon in 1997 for her charity auction (estimate: $200,000-$400,000) (photo top right credit: Getty Images).

Another showstopping item is a magenta silk and lace evening dress designed by Victor Edelstein that she wore in London and in Hamburg, Germany in 1987 (estimate: $200,000-$400,000) (photo left). The off-the-shoulder with banded lace sleeves dress features a Spanish flamenco-style skirt with three tiers of gathered lace flounces. Edelstein first met Diana when she was pregnant with Prince William and would go on to produce Diana’s most influential look–an ink-blue velvet gown with a mermaid tail skirt that she wore when she danced with John Travolta at The White House.

Some of Diana’s style-defining ensembles created by one of the Princess’s closest collaborators, Catherine Walker, will be presented, such as the pink floral shirt dress designed by Walker for her clothing label The Chelsea Design Company as seen worn by Diana in photographs in 1991, leaving St. Mary’s Hospital in London and in 1992 leaving Prince Harry’s school in Notting Hill (estimate: $100,000-$200,000) (photo left); a Victorian revival evening gown featuring a fitted bodice with a Basque waist and a full voluminous skirt with under layers of tulle petticoats designed by Walker, not worn in public (estimate: $100,000-$200,000); and Walker’s two-piece yellow and navy skirt suit she was photographed wearing in 1989 in Hong Kong during a visit to Tamar, a British Forces shore base and when Diana gave a speech and awarded the Gopaul family the award for Family of the Year in London in 1990 (estimate: $30,000-$50,000) (as seen right worn by Princess Diana photo credit: Hong Kong Red Cross.

Other highlights include many of Diana’s shoes, handbags, and hats that changed Royal Fashion accessorizing such as her Kurt Geiger emerald green satin jewelled vamp evening shoes worn to a state banquet at the Dorchester Hotel in London (estimate: $2,000-$4,000); a striking yellow and black felted wool turban style hat designed by Royal milliner Philip Somerville for Princess Diana, photographed wearing it in Berlin, Germany in 1987 (photo right) and Somerville’s cream and red lacquered straw wide-brim hat accented with three Calla Lilies sewn at the side that Diana was photographed wearing at a Garter ceremony and on a Royal Tour in Australia in 1985 (each hat estimate: $10,000-$20,000); a Rayne violet leather semi-circle clutch she was photographed holding several times in 1990, on an official visit to Washington D.C. where she and First Lady Barbra Bush visited AIDS patients and during her royal tour in India where she toured the Taj Mahal in 1992 (estimate: $2,000-$4,000); a Rayne white and red leather envelope clutch Diana was photographed holding on visits to Cambridge in 1988 and 1989 (photo left) and on tour in Saudi Arabia and Kyoto, Japan in 1986 while trying on a hand-painted silk kimono worth 40,000 pounds at the time (estimate: $2,000-$4,000); and more.
“Julien’s is honored to present highlights of our upcoming auction that will celebrate Princess Diana’s iconic fashion style and her reign as the People’s Princess at two exciting events in Asia and Europe,” said Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions. “We are delighted to bring back many of Diana’s favorite fashion ensembles to the two continents that she wore on some of her highly publicized international royal appearances and humanitarian efforts such as her Catherine Walker suit from her 1989 visit to Hong Kong. Furthermore, this showcase in Hong Kong represents Julien’s efforts to expand our presence and development in the region and our leadership in the auctions of Royal Fashion.”

Since 2004, Julien’s Auctions has represented the sales of some of Princess Diana’s more notable garments and holds the world record for the most expensive dress worn by Princess Diana sold at auction with their $1.14 million sale of her Jacques Azagury 1985 ballerina-length gown.

Also read: HKTDC Smart Lighting Expo debuts today alongside Spring Lighting Fair

JULIEN’S AUCTIONS TOUR OF COLLECTION
PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION

Pop Up at K11 MUSEA Gold Ball
Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong
April 18th- April 29th
Information: Free and open to the public 10am-10pm daily

The Museum of Style Icons
Athgarvan Road, Newbridge,
Co. Kildare, Ireland
W12 HT62
Exhibition: June 11th-June 27th
Information: https://visitnewbridgesilverware.com/about-the-museum-of-style-icons

REGISTERING TO BID
Registration is required to bid in this auction and can be done in person on the day of the auction, or online before the sale at the Julien’s Auctions.
For inquiries, please email info@juliensauctions.com or call 310-836-1818.
PLACING BIDS
There are four ways to bid in Live Auctions:
1. Bid with Julien’s Auctions online.
2. Bid over the telephone through an auction house representative.
3. Bid in person in the room at our auction events.
4. Bid in advance by absentee bid. Absentee bid forms are available by calling 310-836-1818

About Julien’s Auctions

For the moments that matter.

You know that moment when the lights dim, right before your favorite band starts playing? Or that feeling right before the credits roll on a movie that changed your whole world in an instant? The air is charged with anticipation and words are never going to do it justice because you just really had to be there.

At Julien’s, we exist to bring those moments back into your life through iconic artifacts and one-of-a-kind collections. Whether collaborating directly with artists, partnering with legendary estates, or working closely with discerning collectors, our auctions make culture pop with the promise of discovery and reconnection. From Elvis Presley, Marilyn Monroe, and Ringo Starr to Lady Gaga, Banksy, and Kurt Cobain-from LA to the world, we are where originals find their kind.

The post JULIEN’S AUCTIONS ANNOUNCES “PRINCESS DIANA'S ELEGANCE & A ROYAL COLLECTION” OPENING AT HONG KONG K11 MUSEA appeared first on Marketing In Asia.

Conduct surveys or hold focus groups to gain insights into their health and wellness challenges. Focus on curating programs that offer significant benefits for your team’s physical and mental health. This could include gym memberships, yoga classes, mental health days, nutritious meals, and health screenings. Also, consider flexible working hours to help employees achieve a better work-life balance. Moreover, the success of these wellness programs relies on continuous engagement and feedback from the employees. 

Along with this, curating activities which are regularly assessed, inclusive and accessible will encourage maximum participation while calculating its impact. By investing in employee’s well-being, companies can create a happier, more engaged, and more productive workforce.

Also Read: Indo-Australian Innovation Takes Center Stage at Saarthi GreenTech’s Factory Inauguration in Pune by Paul Murphy, Bridging Continents for Sustainability

About Rajiv Talreja

Rajiv Talreja is the Founder of Quantum Leap Learning Solutions Pvt Ltd, Asia’s Largest MSME Business Coaching Company. He started his entrepreneurial journey at 20, founding Quantum Leap. Despite early setbacks, he re-educated himself by interviewing 300+ entrepreneurs, leading to his bestselling book “Lead or Bleed.” He organized the popular Business Breakthrough Seminar and created The Business P.A.C.E. Program, benefiting over 20,000+ entrepreneurs.

Quantum Leap, once a Corporate Training Company, has grown into Asia’s Largest MSME Business Coaching Company, helping 1,00,000+ entrepreneurs with training and coaching. Rajiv is also a serial investor, supporting startups and creating jobs. His TEDx talk and interviews reflect his journey. Besides his business, he’s an avid traveller, dedicated husband, and philanthropist supporting education, animal care, and healthcare causes.

The post Ways to invest in Employee Wellness Programs appeared first on Marketing In Asia.

Creating a Haven for Book Lovers

As part of its participation in the festival, Samsung set up the ‘Not So Silent Library’ in some of the noisiest areas of Jaipur. Equipped with Galaxy Buds2 Pro earbuds featuring Active Noise Cancellation and Galaxy S9 series tablets, the spaces invited attendees to immerse themselves in reading, regardless of their surroundings. The campaign’s teaser message, “Any place is a good place to read,” aptly captured the essence of this experience.

Technology Meets Literature

Upon using the Galaxy Buds2 Pro and selecting an audiobook on the Galaxy S9 tablet, participants found themselves enveloped in a calm, library-like atmosphere, crafted to enhance their reading experience. This setup not only demonstrated the audio quality and noise-canceling features of the earbuds but also highlighted how technology can seamlessly integrate into and enhance cultural and literary engagements.

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Insights from Samsung and Cheil Leadership

Aditya Babbar, vice president and head of product and marketing at Samsung, expressed pride in the association with the Jaipur Literature Festival. “Samsung is renowned for its innovation and commitment to making technology accessible. Through the ‘Not So Silent Library’ campaign, we’ve shown how our products can create meaningful enhancements in daily life, particularly in culturally rich settings like this festival,” Babbar stated.

He further elaborated on the technological advances of the products, “With the Galaxy Buds2 Pro’s 360-degree immersive audio and intelligent Audio Noise Cancellation, along with the Galaxy Tab S9, we’re pushing the boundaries of what is possible, setting up an ambient environment where book enthusiasts can enjoy their favorite audiobooks undisturbed.”

Vikash Chemjong, chief creative officer at Cheil India, also commented on the campaign’s success. “The ‘Not So Silent Library’ has offered a unique, noise-free reading experience to literature fans across Jaipur. The response on social media platforms and the internet has been overwhelmingly positive, creating significant buzz for Samsung,” Chemjong noted.

A Cultural Intersection of Technology and Literature

The ‘Not So Silent Library’ has effectively bridged the gap between technology and the literary world, demonstrating how modern innovations can foster new forms of cultural expression. As the Jaipur Literature Festival continues to attract global attention, Samsung’s initiative stands out as a testament to the evolving relationship between technology and the arts.

The post Samsung Unveils Innovative ‘Not So Silent Library’ at Jaipur Lit Fest appeared first on Marketing In Asia.

The Transformation of Old Indian Ads Over Decades

The 1980s: The Dawn of Color and Tradition

The golden era of advertising and its liberalisation came with the ’80s era, which saw colour television come to the fore in India. This decade is usually best remembered for using advertising to blend traditional values with modern aspirations, appealing to the middle class. From pathbreaking campaigns like the Liril soap waterfall ad to the endearing “Hamara Bajaj” for Bajaj Scooters and Vicco Turmeric’s natural beauty pitch, all of it has gone on to become symbols of reliability, tradition, and purity etched in the most famous ads of India.

Iconic Indian Ads of the 80’s

Liril Soap

Featured a vibrant backdrop of a waterfall, with a lively jingle and imagery that encapsulated youthfulness and freedom. The ad showcased a woman enjoying her bath with Liril soap, symbolising a break from the mundane. Alyque Padamsee’s consumer research uncovered that the daily bath was a precious escape for Indian housewives, a time of daydreaming and personal freedom. This insight was central to the ad’s concept, portraying the bath as a moment of joy and rejuvenation. The ad didn’t just market a soap; it sold an experience, deeply resonating with audiences and turning Liril into an icon of freshness and liberation. It became a memorable piece of advertising, celebrated for capturing the essence of youthful vibrancy.

“Hamara Bajaj” for Bajaj Scooters

Presented Bajaj scooters as more than vehicles; they were depicted as reliable companions integral to the Indian family. The ad featured heartwarming narratives and a catchy jingle that reflected family values, reliability, and togetherness. The campaign tapped into the Indian psyche, emphasising qualities like durability and the ability to bring families together. It highlighted the scooter’s role in the family’s daily life, from commutes to celebrations. At a time of economic changes and increasing foreign brands, “Hamara Bajaj” emerged as a beacon of Indian pride, deeply connecting with consumers and solidifying Bajaj’s market position. It became an emotional symbol for the Indian family.

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Vicco Turmeric

Highlighted the benefits of turmeric in skincare, positioning Vicco Turmeric as an ayurvedic remedy and a beauty cream. The ad cleverly used the cultural and medicinal relevance of turmeric, showcased against both traditional and modern backdrops. It tapped into the ancient Indian tradition of using natural ingredients for beauty care, advocating for a shift towards products promising wellness and purity along with aesthetic improvements. By emphasising turmeric’s natural benefits and Ayurvedic principles, the campaign set a precedent in the beauty industry for integrating traditional wisdom with modern skincare. The ad resonated with audiences seeking authentic and effective beauty solutions, establishing Vicco Turmeric as a staple in the Indian beauty landscape.

These ads stand as exemplary models of how advertising can transcend mere product promotion to capture the cultural and emotional essence of its time, leaving a lasting impact on both the market and the collective memory of the audience.

The 1990s: A Confluence of Nostalgia and Modernity

The ’90s, in fact, were the years in which India started opening arms to globalisation and, in a way, mixing nostalgic charm with the promise of new opportunities. This period brought out creative masterpieces like Cadbury Dairy Milk’s “Kuch Khaas Hai Zindagi Mein,” Pepsi’s “Yehi Hai Right Choice Baby, Aha!,” and the elegant Titan Watches campaign. These campaigns were not regular advertisements; they became a part of the Indian story of happiness and celebration. Possibly the best Indian ads of all time.

Memorable Ad Campaigns of the ’90s

Cadbury Dairy Milk: Kuch Khaas Hai Zindagi Mein

The iconic Cadbury Dairy Milk campaign, conceptualized by Piyush Pandey at Ogilvy & Mather (O&M), stands as a testament to creative advertising that reshaped societal norms. With model Shimona Rashi capturing hearts in the memorable cricket field advertisement, the campaign successfully transitioned chocolate from being seen as merely a children’s treat to a universal symbol of joy and celebration. By weaving the narrative around a cricket match, this campaign deeply connected with the Indian audience on an emotional level, altering the perception of chocolate consumption across all ages.

Pepsi: “Yehi Hai Right Choice Baby, Aha!”

Directed by Mukul Anand and creatively steered by Mehernosh Shapoorjee and Abhinav Dhar at JWT (J. Walter Thompson), the Pepsi campaign of the ’90s became a cultural milestone. With Remo Fernandes crafting the unforgettable music and talents like Shankar Mahadevan and Penny Vaz lending their voices, the campaign resonated deeply with the Indian youth. It encapsulated the vibrant and rebellious spirit of the era, positioning Pepsi not merely as a beverage but as the emblem of choice for a bold and dynamic generation, truly capturing the zeitgeist of the ’90s in India.

Fevikwik: “Chutki Mein Chipkaye”

The Fevikwik campaign, crafted by the legendary Piyush Pandey, is a prime example of advertising brilliance that left a lasting impression on the audience. This ingenious ad brought to life by director Prasoon Pandey, portrayed a humorous yet striking depiction of Fevikwik’s instant adhesive power. The narrative cleverly juxtaposes a simple South Indian villager, armed with nothing but a stick and Fevikwik, against a professional fisherman, showcasing the adhesive’s efficacy in a light-hearted and memorable manner. This campaign not only showcased the product’s unique selling proposition in an engaging way but also cemented Fevikwik’s position as a go-to solution for quick fixes, demonstrating the power of creative storytelling in enhancing brand recall.Top of Form

The Early 2000s: Storytelling in the Digital Age

The turn of the century has now introduced a new era: digital storytelling. However, its core premise—that truly effective advertising works by capturing an audience through its emotions—remains. A global campaign, “Daag Achhe Hain” from Surf Excel, “Umeedo Wali Dhoop” from Coca-Cola, and the 20s ads of Melody Toffee campaign by Parle always stand to keep the tradition of path-breaking storytelling as they made their presence felt on the digital platform.

Iconic Ads of the Early ’20s

Surf Excel: The “Daag Achhe Hain”

The “Daag Achhe Hain” campaign by Surf Excel, crafted by Lowe Lintas, redefined detergent advertising by celebrating stains as symbols of learning and childhood adventure, rather than mere messes to be cleaned. Through heartwarming stories like a young boy getting stained while helping his sister, the campaign effectively shifted consumer perceptions, emphasizing life’s experiences and lessons over spotlessness. This innovative narrative not only resonated deeply with families but also distinguished Surf Excel as a brand that values the developmental journey of children, transforming it from a mere detergent to a symbol of growth and exploration.

Amul Doodh: “Amul Doodh Peeta Hai India”

Amul has firmly established itself as India’s premier dairy brand, resonating deeply with consumers through its creative “Amul Doodh Peeta Hai India” campaign, which underscores the brand’s ubiquity and trustworthiness. This slogan, a brainchild of the advertising agency daCunha Communications, has been pivotal in highlighting Amul’s commitment to quality dairy products over the years. By skillfully blending traditional advertising with dynamic digital outreach, Amul has continued to engage and attract a wide audience, ensuring its place as a household staple. This strategic marketing approach has not only reinforced Amul’s legacy but also emphasised its role in enriching Indian lives, making it an enduring symbol of nutrition and quality.

Melody Toffee by Parle: “Melody Khao Khud Jaan Jao”

The Melody Toffee campaign, masterminded by Haresh Moorjani and his team at Everest Agency, distinguished itself in the competitive confectionery market with the catchy “Melody Khao Khud Jaan Jao” tagline. This ingenious marketing strategy, inviting consumers to explore the unique blend of chocolate and caramel, sparked curiosity and engagement, setting Melody apart from rivals like Cadbury’s Eclairs. By incorporating a narrative of mystery and indulgence, the campaign struck a chord across generations, making the act of eating Melody toffee an immersive experience of discovery. This approach not only boosted Melody’s market presence but also cemented its reputation as a beloved treat, showcasing the impact of creative storytelling in branding.

The Enduring Legacy of Old Indian Advertising

The legacy of Old Indian ads is a testament to the enduring power of storytelling and emotional connection. Whether it was the old-world charm of the ’80s, the watershed decade of the ’90s, or the digital revolution of the ’20s, each of them is an ad that is so much more than an ad. These are the celebrated chapters in the collective story of India. As we travel back in time on the nostalgia ride with these advertisements, I would also like to take this opportunity to salute the marketers who ideated these ideas, commend the indelible impression these timeless popular Indian advertisements have left on our culture, and carry forward through time. They serve as beacons of creativity, consistently reminding us that the essence of great advertising lies in its ability to connect hearts and evoke nostalgia. They became the most famous Indian ads ever.

The post Iconic Old Indian Ads: Top Picks from Decades Past appeared first on Marketing In Asia.

John Marvin ”Yul Servo” Nieto made his mark when he won the Best Actor in the Brussels International Independent Film Festival in 2001 for “Batang West Side”; 2004 for “Naglalayag” and in 2008 for the “Ang Paglalakbay”. In between these years, he also had been nominated left and right in various award-giving bodies in and out of the Philippines.

Little did we know, Yul Servo is also a modern day artist using different scrap metals to produce his unique artworks. For the past year, he already had four solo art exhibits in different places around the Greater Metro Area. These exhibits were entitled “Directions”, wherein he showcased his different perspectives in seeing things around us.

Directions 1 was exhibited in the notable Pinto Art Museum in Antipolo City, Province of Rizal, Philippines last February 2023. Directions 2 took place at The Gallery of the famous Manila Hotel in June 2023. Directions 3 took place on Bulwagang Rodriguez in the historic Manila City Hall in October 2023. All of these solo art exhibits were successfully executed and the proceeds were donated to various different charitable institutions.

In February 2024, in line with the celebration of the National Arts Month in the Philippines, Yul Servo once again showcased his artworks through Directions IV, a solo art exhibit at The Art District in historic Calvo Building in Escolta, City of Manila.

Directions IV is curated by Jon Lucas Nieto and the graphic design is done by Louis Nieto. The opening was attended by none other than Joel Cruz, the Lord of Scents and the owner of Aficionado perfume and personal care. He also commissioned the artist Yul Servo to do something spectacular for his property located in the City of Manila. Other personalities such as Councilor Numero “Uno” G. Lim and Councilor Don Juan “DJ” Bagatsing, both members of the 12th City Council of Manila, and award-winning actress turned entrepreneur Ara Mina also paid a visit during the duration of the art exhibit.

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In describing his unique visual art, Yul Servo said that the key to the future lies in the past. His recent solo art exhibit is also the reunion of his several masterpieces from the first three exhibits. Most of his artworks show 3D maps and highlight Manila as an ever-evolving metropolis and a melting point of different cultures and economies where history and innovations are taking place. He sees his artworks as extensions of his personal aspirations, ideas, inspirations and objectives in his life.

This shows his amazement on how life can have various meanings for people who’re taking regular familiar routes in their everyday lives. But sometimes, some detours are essential just like what happened to him. He had been dreaming to be a policeman when he was younger. By the stroke of luck and hard work along with his love for his craft, he turned into one of the most accomplished actors of his time. And presently, the vice mayor of the capital city of the Philippines.

It really seems that the Philippines is embracing his art. As of this writing, another traveling art exhibition for the City of Manila is in the works to be led by none other than Mayor Maria Sheilah “Honey” Lacuna-Pangan, highlighting the historical roads and streets of Magnificent Manila.

The post Modern Day Artist: Yul Servo In A Different Perspective appeared first on Marketing In Asia.

Both Haidar and Adrea discussed trending news focusing on topics relevant to Malaysians such as relationships, fasting, Umrah and Raya moments. The conversations also weaved lifestyle tips & hacks related to travelling for viewers to stay informed and entertained during festive period.

“I was thrilled to be chosen as one of the hosts,” said Haidar Hasanudin, known for his roles in Layang Layang Perkahwinan. “It’s an opportunity I’ve been eagerly awaiting, given my love for podcasts.”

Veteran actress and influencer Adrea Abdullah, with over 20 years of experience, added, “Hosting Ruang by KLIA Ekspres gave me a platform to share my insights. The process itself was a form of self-discovery, allowing me to reflect and gain valuable knowledge.'”

Noormah Mohd Noor, Chief Executive Officer of ERL, highlighted the campaign’s innovation: “Producing our own podcast series is a first for a railway operator. We see podcasts as a casual medium to connect with our customers, and we hope this initiative resonates with Malaysians.”

Ruang by KLIA Ekspres podcast series is available on KLIA Ekspres’ YouTube Channel weekly from 23 March 2024 to 15 April 2024. Catch all episodes here: https://bit.ly/ruangbykliakespres

Stay up-to-date with all things related to travel journeys on KLIA’s Ekspres Instagram & TikTok social accounts.

About Ekspres Rail Link (ERL)

Express Rail Link (ERL) is a KLIA Express and KLIA Transit service operator that connects passengers from Kuala Lumpur International Airport T1 & T2 to Kuala Lumpur. Since its launch in April 2002, the ERL has carried 119 million passengers.

The post Ruang by KLIA Ekspres: New Podcast Series Discusses Raya, Travel, and More appeared first on Marketing In Asia.

Gold by Ice Cream Works is not just an ice cream shop; it’s a destination where every scoop tells a story of global exploration, artistic flair, and meticulous craftsmanship. By blending the finest ingredients from around the world with unparalleled creativity, the Chonas aim to captivate all senses. The menu boasts an exotic array of flavors, from the creaminess of Italian gelato to the sweet richness of India’s Kaju Katli, all presented in a way that transcends the ordinary.

What sets this brand apart is its ambition to rival international giants while staying true to its Indian roots. Offering an assortment of sugar-free options alongside a menu that includes donuts, cupcakes, and Japanese snow desserts, Gold by Ice Cream Works is pioneering a niche that marries luxury with accessibility.

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The store itself is a testament to the brand’s commitment to luxury and sustainability. Adorned with Murano glasses and featuring a unique store scent, it provides a multi-sensory experience that extends to its environmentally conscious packaging. Alisha Chona, with her rich heritage in the ice cream industry, brings a depth of knowledge and a vision for innovation that is evident in every aspect of Gold by Ice Cream Works.

“Creating Gold by Ice Cream Works was a labor of love that spanned over two and a half years,” Alisha shares, emphasizing the thoughtfulness and passion poured into every detail, from the kinetic energy art sculpture that greets customers to the gold-foiled tubs that signify the brand’s commitment to elegance and quality.

As Gold by Ice Cream Works opens its doors to the public, it invites dessert aficionados to embark on a journey of taste, texture, and pure indulgence. This is more than just an ice cream café; it’s a destination where every visit promises a new adventure, and every flavor is a discovery waiting to be savored.

The post Experience the Pinnacle of Dessert Luxury at Gold by Ice Cream Works, Now Open in Bandra appeared first on Marketing In Asia.

Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur, heralded these series as a significant tribute to the indomitable spirit of those who fought for India’s freedom. “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country,” Shri Thakur remarked during the launch event in Mumbai.

“Swaraj”, inspired by the “Azadi Ka Amrit Mahotsav” national campaign initiated by Prime Minister, Shri Narendra Modi, aims to shed light on lesser-known stories of bravery and struggle throughout India’s prolonged battle for independence. Spanning 75 episodes, this series is a comprehensive portrayal of the myriad facets of colonialism and the relentless quest for ‘Swaraj’ or self-rule. Shri Thakur emphasized the series’ role in recontextualizing historical narratives that were previously shaped by colonial interests, stating, “These are the wars which got lost somewhere in the pages of history.”

“Sardar: The Game Changer” is another gem in this cultural renaissance, celebrating the life and legacy of Sardar Vallabhbhai Patel, a pivotal figure in India’s independence movement and the unification of the nation. This 52-episode series commemorates the visionary leadership and strategic acumen of Patel, affectionately known as the ‘Iron Man of India’.

These series not only aim to educate and entertain but also to instill a deep sense of pride in India’s rich historical legacy among the younger generation. Shri Thakur’s message was clear: embracing our history is the cornerstone of envisioning a prosperous future for India.

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In his address, Shri Sushant Sreeram, Country Director, Prime Video, India, reiterated the platform’s commitment to celebrating India’s diverse culture and history, while Abhimanyu Singh, the producer of “Swaraj”, highlighted the series’ exploration of India’s journey from 1498 to 1947.

As these series make their way to audiences nationwide, they promise to be a catalyst for reflection, appreciation, and understanding of India’s complex and vibrant history, making India the ‘Content Hub of the World’.

About Prime Video

Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Originals, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.

Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year.  Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day  delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime  to learn more about Prime.

• Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Shakuntala Devi, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa and #HOME, along with Indian-produced Amazon Original series like Farzi, The Family Man, Mirzapur, Dhootha, Jubilee, Dahaad, Made in Heaven, Panchayat, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries, Suzhal – The Vortex, Sweet Kaaram Coffee, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum Tak, AP Dhillon: First of a Kind, Rainbow Rishta, Wedding.con, Mission Start Ab and Amazon Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka, among others. Also included are popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. Maisel, The Wheel of Time and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
• Prime Video Mobile Edition: Consumers can also enjoy Prime Video’s exclusive content library with Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only annual video plan offers everyone access to high-quality entertainment exclusively on their mobile devices. Users can sign-up for this plan via the Prime Video app (on Android) or website.
• Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
• Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
• Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.

• Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments, and more.
• Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs, and Fire TV stick.

The post Prime Video and Doordarshan Launch Groundbreaking Historical Series ‘Swaraj’ and ‘Sardar’: The Game Changer appeared first on Marketing In Asia.

Journal stands out for its commitment to gastronomy excellence. The menu is a carefully curated symphony of flavors, featuring artisanal pizzas crafted with the utmost precision and coffee brewed to satisfy even the most discerning palates. It’s a celebration of taste and texture, where each item is a testament to the café’s dedication to culinary artistry.

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The ambiance of Journal captures the dynamic and vibrant culture of Mumbai. Designed with modern aesthetics yet retaining a touch of familiarity, the space offers cozy corners for introspection, communal tables for engaging conversations, and an overall welcoming atmosphere that resonates with the inclusive spirit of the city.

“Journal is not just a café; it’s an anthology of moments and moods,” the café proudly announces. Situated in the lively neighborhood of Khar, it offers a haven for those seeking a unique dining experience. Whether it’s for a quick coffee break, a leisurely brunch, or a satisfying dinner, the diverse range of offerings ensures there’s something for every taste and mood.

As a destination that seamlessly blends exquisite culinary creations with an inviting atmosphere, Journal is poised to become a beloved spot for Mumbai’s food enthusiasts and coffee lovers. It represents a perfect harmony between modernity and comfort, making every visit a memorable chapter in the gastronomic journey of its patrons.

The post Journal: A Symphony of Flavors in Mumbai’s Heart appeared first on Marketing In Asia.

The conscious fashion partner to IFF 2024, Being Human Clothing was awarded with diverse awards under multiple categories

Most Admired Marketing & Promotion of the Year: Multimedia Campaign:

Established Salman Khan’s Birthday as a property to raise awareness and drive foot traffic through a comprehensive 360-degree plan resulting in increased sales

Most Admired Marketing & Promotion of the Year: Celebrity Endorsed Campaign

Being Human leveraged Salman Khan for men’s wear and Alizeh’s fresh appeal to launch its Gen Z-centric design of the women’s wear collection seamlessly complementing each other.

Most Admired Marketing & Promotion of the Year: Social Cause Campaign

Celebrating the brand’s purpose-driven approach, emphasizing its contributions to society through initiatives such as sustainable practices in garment production, fair wages for farmers, and ensuring safe working conditions.

Most Admired ESG Initiative of the year

Using creating and using sustainable products: – Wash Care Label – 100% recycled plastic material. Denim from recycled Pet bottles, 100% recycled carry bags and pancaking material,  plant able neck tags, sourcing cotton from by providing fair wages to the farmers.

Also Read: Embracing Equality: Pichaya Thongthua on International Women’s Day at foodpanda Malaysia

Most Admired Brand for Diversity and Inclusivity

Acknowledging the brand’s commitment to social consciousness in every action.

Inclusivity: Introducing the gender-fluid collection “Blur” and Supporting the underprivileged by having a specially employed person in store

Diversity: Empowering specially-abled individuals and Employment of an all-women staff at select stores

These accolades highlight the brand’s commitment to go beyond traditional norms and focus on a Diverse and Inclusive environment. Along with that, it focuses on a holistic approach that encompasses sourcing, manufacturing, innovation, adherence to standards, environmental impact reduction and transparent communication of their sustainability practices.

Sanjeev Rao, CEOof Being Human Clothing, expressed his gratitude. He stated, “We are deeply honoured to receive these prestigious awards, which underscore our ongoing commitment to impact society while delivering exceptional fashion experiences positively. This recognition further inspires us to continue pushing boundaries and innovating in all aspects of our business.”

Not only this, but, Being Human Clothing’s innovative marketing and promotion strategies were also acknowledged, earning the brand distinction in this competitive category. These awards are a testament to Being Human Clothing’s unwavering devotion towards innovation and sustainability as they consistently blend fashion with philanthropy. The brand’s triumph at IFF 2024 further solidifies the brand’s adherence to making a positive impact on society.

About Being Human Clothing

Being Human is a Brand driven by Purpose. And the Purpose is to Give Back to the Society, straddling the conscious circle and Business Circle. Every Garment of Being Human Clothing helps shape a life through “Education” or helps save a life through “Healthcare”. It embodies the six positive human values of – Love, Care, Share, Hope, Help and Joy.  Being Human Clothing offers trendy, eco-friendly clothing options for men and women.

The post Being Human Clothing Sets New Benchmark at India Fashion Forum 2024 with Quintuple Awards appeared first on Marketing In Asia.

OPPO’s new flagship wearable, the OPPO Watch X, is designed for users who prioritize their fitness journey without sacrificing on style or convenience. It’s a trusted companion that helps you elevate every aspect of your lifestyle.

Precision Tracking for Every Activity

Accurate data is crucial for serious athletes. That’s why OPPO packed the Watch X with advanced sensors like dual-frequency GPS, a high-precision accelerometer, gyroscope, and magnetometer. You get consistent data for more precise measurements and improved route tracking, even in challenging conditions.

The Watch X automatically recognizes walking, running, cycling, swimming, and rowing sessions. But OPPO goes further: the running posture recognition feature gives you actionable real-time insights into your form, improving safety and performance. And the unique badminton mode analyzes five key performance indicators – explosiveness, activity, endurance, confrontation, and offense – helping you dominate the court.

Smart Health Management at Your Wrist

The OPPO Watch X is more than just a fitness tracker. It helps you manage your overall health by tracking sleep quality, blood oxygen levels, heart rate, stress levels, and more. The comprehensive sleep monitoring feature, paired with the OHealth app’s in-depth reports, empowers you to create healthier sleep habits.

Powered by Wear OS and Seamless Integration

Running Wear OS, the OPPO Watch X unlocks a world of possibilities. Access essential Google apps like Assistant, Maps, Wallet, and Play, along with a whole range of third-party apps designed specifically for smartwatches. Enjoy seamless sync with your Android phone thanks to Fast Pair. It lets you take calls, manage music, receive WhatsApp notifications and much more, directly from your wrist.

When Your Battery Outlasts Your Day

The OPPO Watch X’s battery is a powerhouse. With a 500mAh capacity and proprietary Watch VOOC Flash Charging, you’ll get up to 100 hours of active use in ‘Smart Mode’ and a whopping 12 days with ‘Power Saver Mode’. Get a full charge in just 60 minutes, or a day’s worth of power in a mere 10-minute burst.

OPPO’s innovative dual-engine architecture features the Snapdragon® W5 Gen 1 and BES2700 chips, optimizing performance and battery life in tandem with Wear OS’s hybrid interface.

Elegant Design and Durability

The OPPO Watch X blends functionality and style. Its large 1.43-inch AMOLED display is vibrant and responsive. The sapphire crystal cover protects from scratches, while the polished stainless steel chassis adds a touch of sophistication. And it’s built to last – water and dust resistant, with IP68 and MIL-STD-810H ratings for extreme durability, perfect for those with an active lifestyle.

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Quotes About the OPPO Watch X

“We are pleased to work closely with Wear OS to deliver a smooth, power-efficient user experience on the OPPO Watch X, making it a trusted companion designed to create a healthier and dynamic lifestyle.”– Justin Liu, Director of the Wearable Business Unit at OPPO

“We’ve made significant updates to Wear OS’s hybrid interface to support new capabilities that run on OPPO’s innovative dual-engine architecture. Through this collaboration, the OPPO Watch X transparently switches between the low power and high-performance engine to deliver a feature-rich, premium smartwatch experience with optimized battery life,” John Renaldi, Senior Director of Product and Design, Wear OS by Google.

Pricing and Availability

The OPPO Watch X starts at S$499 and comes in Platinum Black and Mars Brown. It launches in Singapore on March 2, 2024, available through various online platforms, physical stores, and select telcos. OPPO offers a special 1+1 Year Extended Local Warranty and exclusive promotions for My OPPO App members.

The post OPPO Watch X Debuts with Powerhouse Features, Dual-Engine Tech, and a Battery That Won’t Quit appeared first on Marketing In Asia.

Innovation at Its Core: The Dyson Airstrait Straightener

Moving away from the traditional reliance on scorching hot plates that often lead to hair damage, the Dyson Airstrait straightener pioneers a novel approach. It utilizes a potent, focused airflow to straighten hair from wet to dry, significantly reducing damage by up to 60%. This groundbreaking technique not only maintains hair health but also boosts its natural sheen.

Thoughtful Engineering for the User

With its user-centric design, the Dyson Airstrait straightener features diffusers that steer the heated air away from the user, allowing for closer access to the roots. This thoughtful engineering ensures the hair remains free from moisture, promoting scalp health and marking a significant leap forward in hair care technology that prioritizes user comfort.

Streamlining Your Styling Routine

Addressing the often tedious process of hair styling, Dyson’s latest creation combines drying and straightening into one fluid motion. The Dyson Airstrait straightener not only simplifies your styling regimen but also cuts down your styling time by up to 25%. Whether you’re aiming for sleek, straight tresses or playful J-Curls, this versatile tool adeptly caters to a broad spectrum of hair types and styles with ease.

A Vision Built on Expertise

James Dyson, the visionary Founder and Chief Engineer, reflects on the innovation, stating, “Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”

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Get Ready to Transform Your Hair

Set to redefine hair care routines, the Dyson Airstrait straightener will be available at a retail price of S$799. Those eager to be among the first to experience this innovative straightener can sign up for updates on its availability. For more details, high-resolution images, and support, Dyson invites inquiries via dysonsg@devriesglobal.com.

As advancements in hair care technology continue to unfold, the Dyson Airstrait straightener stands as a testament to Dyson’s unwavering commitment to innovation, efficiency, and most importantly, the health and beauty of your hair. Keep an eye on Marketing In Asia for exclusive insights on this exciting launch and the latest in beauty and haircare trends.

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Holistic Approach: Modern consumers gravitate towards products that address both external and internal well-being, known as a holistic approach. Brands are strategically positioning their marketing efforts to highlight the synergistic connection between physical appearance and overall well-being. This involves highlighting ingredients with health-enhancing properties and positioning their products as essential components of a comprehensive self-care regimen. By aligning with the consumer’s desire for holistic well-being, brands establish themselves as more than just beauty enhancers, but as partners in the pursuit of a balanced lifestyle.

Functional Beauty: The growing demand for beauty products that provide functional benefits demonstrates a shift in consumer expectations. Consumers are increasingly looking for products enriched with vitamins, antioxidants, and adaptogens that benefit their overall health and vitality, rather than just their appearance. Marketing strategies are evolving to highlight the functionality of beauty products, positioning them as critical components of a larger self-care narrative. This shift reflects a fundamental shift in the way beauty is perceived – it is no longer merely a cosmetic enhancement, but an essential component of an improved way of life.

Increasing Demand for Natural and Sustainable Products: The growing demand for natural and sustainable products is a major factor driving the convergence of wellness and beauty. In response, marketing strategies highlight the use of clean, non-toxic ingredients that not only improve beauty but also subscribe to health and sustainability principles. Brands are appealing to environmentally conscious customers by implementing eco-friendly practices and communicating transparently about ingredient sourcing. This emphasis on natural and sustainable elements benefits not only the environment but also strengthens the consumer-brand relationship.

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Personalization and Customization: Advancements in technology and data analytics make it possible for brands to provide personalised solutions based on individual needs and preferences. Customization is more than a marketing buzzword; it is an essential component of wellness and beauty integration. By utilising consumer data, brands can create personalised experiences that address specific skin concerns, dietary preferences, and lifestyle choices. This data-driven personalization not only improves product effectiveness but also fosters a stronger relationship between the brand and the consumer, that leads to loyalty in a competitive market.

Influencer and Social Media Marketing: In the digital age, influencers have a significant influence on consumer perception. Social media platforms have evolved into virtual marketplaces where brands authentically engage with customers. Influencers not only demonstrate the efficacy of beauty products, but they additionally function as educators. Marketing strategies leverage influencers to share educational content, build communities around wellness and beauty, and engage in honest conversations with customers. This human-centric approach makes brands more relatable and trustworthy, bridging the gap between product and consumer.

Focus on Mental Health and Emotional Well-Being: Brands are incorporating mental well-being into their marketing strategies, acknowledging the profound correlation between mental health and physical appearance. Products are marketed as self-care and stress-relief tools that promote relaxation, mindfulness, and emotional health. Marketing narratives emphasise products’ transformative power not only on the skin but also on the mental and emotional state. Brands connect with consumers looking for a holistic approach to well-being by positioning beauty routines as therapeutic rituals that contribute to a happy and fulfilled life.

Omnichannel Presence: Creating immersive brand experiences necessitates an omnichannel strategy that seamlessly integrates various touch points. Successful marketing strategies employ multiple channels, such as social media, e-commerce platforms, physical stores, and wellness retreats. This multifaceted presence ensures that consumers have consistent encounters with the brand that result in a cohesive and memorable brand experience. Whether scrolling through social media, exploring products online, or engaging in a wellness retreat, consumers are immersed in the brand’s narrative, reinforcing brand loyalty.

Lifestyle Branding: Beauty brands are shifting from product-centric to lifestyle-focused branding. Marketing efforts have expanded beyond traditional beauty tips to include comprehensive wellness guides, meditation sessions, and motivation for a healthy lifestyle. By offering a seamless and comprehensive brand experience, these brands position themselves as holistic lifestyle partners, inspiring consumers to embrace the products and also an entire ethos of well-being.

To summaries, the convergence of wellness and beauty in marketing strategies is more than a passing trend. It indicates a societal shift toward a more holistic approach to self-care, in which beauty is more than just skin-deep but also a radiant reflection of overall well-being. As brands continue to innovate and align their narratives with consumer values, the distinction between beauty and wellness will blur, thereby ushering in an era in which the pursuit of beauty is synonymous with the pursuit of a healthier, more fulfilling lifestyle. The future of beauty is a radiant amalgamation of external charm and internal vitality, where wellness and beauty integrate seamlessly to benefit the style-conscious consumer.

About Mr. Himanshu Sharma

Himanshu Sharma, a Master’s holder in Organic Chemistry and co-founder of Orgatre, has revolutionized the personal care industry. Leading with innovation, Orgatre shines under his guidance, celebrated for its exceptional products and customer focus. A visionary, Sharma adeptly navigates market shifts, securing his status as a respected thought leader. His active engagement in industry events underscores his influential role in shaping the future of personal care and fragrances.

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