In a significant development today, Rosé All Day Cosmetics, a trailblazer in the Indonesian beauty sector, heralded a new chapter in its journey. The brand, known for its dedication to Halal-certified, direct-to-consumer beauty solutions, successfully clinched a Series A funding round, accumulating an impressive US$5.41 million. This financial milestone, led by SWC Global and joined by DSG Consumer Partners and AC Ventures, signifies a pivotal moment in the brand’s narrative.
Funding as a Catalyst for Growth and Omnichannel Presence
This infusion of capital stands as a powerful endorsement of RADC’s remarkable trajectory and future potential in the beauty domain. It is set to accelerate the brand’s growth in the Indonesian market, furthering the development of its omnichannel presence, a strategic move in today’s digital-first landscape.
Visionary Ambitions: Elevating Indonesian Cosmetics on a Global Scale
This funding represents more than just capital; it’s a clear alignment with RADC’s visionary ambitions. The brand is poised to leverage this investment to expand its distribution networks within Indonesia and across ASEAN countries, thereby enhancing its product offerings with a continued emphasis on innovation and technology.
SWC Global’s Perspective on the Investment
Wendi Xiang, Vice President of SWC Global, shared her insights, underscoring their confidence in Indonesia’s economic future and RADC’s role in it. ” We see it rapidly becoming a premier, home-grown beauty brand in Indonesia. Our investment and support go beyond capital; we aim to connect RADC with our Chinese consumer portfolios and help RADC build up supply chain support in China.”
RADC’s Ascending Trajectory Since Its Inception
RADC’s journey, starting in 2017, has been one of consistent growth and innovation. Beginning with a foundational investment from AC Ventures, the brand has carved a niche for itself in the beauty industry, offering high-quality, ethical beauty solutions. The Series A funding comes on the heels of substantial growth, fueled by expanding distribution channels, a growing e-commerce presence, and robust customer loyalty.
Tiffany Danielle’s Vision for RADC’s Expansion
Tiffany Danielle, RADC’s Co-founder and a Forbes 30 Under 30 entrepreneur, shared her enthusiasm for the future. “We are thrilled to announce our latest partnership with SWC Global and DSGCP. This collaboration represents a significant step in elevating RADC’s market presence and operational sophistication in Asia Pacific. Together, we are committed to unlocking new opportunities and delivering wonderful cosmetics products to meet the evolving needs of our customers in Indonesia and beyond.”
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DSGCP’s Perspective on the Investment Decision
Sameer Mehta, the Head of Southeast Asia at DSGCP, elaborated on their commitment to partnering with innovative consumer brands. “Our core mission is to partner with visionary founders of consumer brands. With the RADC team, we recognized entrepreneurs who demonstrate an unwavering dedication to their customers, consistently delivering top-tier products. Their skill in cultivating a nationally loved brand, marked by outstanding capital efficiency and a strong presence across multiple sales channels, impressed us. It is this blend of dedication, efficiency, and market presence that solidified our decision to support RADC as a standout player in the dynamic beauty care industry.”
RADC’s Strategic Expansion and Talent Acquisition
In line with its ambitious growth plans, RADC is actively expanding its team across various departments. The company seeks to attract top talent for positions such as a senior HR executive, creative director, and a general trade lead, reinforcing its commitment to fostering a diverse and dynamic work environment.
AC Ventures’ Ongoing Support for RADC
Michael Soerijadji, Founder and Managing Partner at AC Ventures, commented on their continued partnership with RADC. “We are proud to continue supporting Rosé All Day Cosmetics. Their innovative and inclusive approach in the beauty and skincare industry aligns with our ethos of backing transformative companies from their early days. Their ability to adapt to a fast-moving market and respond well to unexpected challenges sets them apart as entrepreneurs in a time when great examples are needed more than ever.”
