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Marketing In Asia > Blog > Marketing > Advertising > Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia
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Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia

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Last updated: 2024/06/26 at 12:41 PM
Gaurav Mishra
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Marriott Bonvoy Unveils Be Bus Pioneering Recruitment Roadshow Across Peninsula Malaysia
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Kuala Lumpur, 25 June 2024 – Marriott Bonvoy proudly announces the launch of the Be Bus, an innovative recruitment roadshow set to traverse Peninsular Malaysia. This unique initiative aims to attract top local talent, supporting Marriott International’s ambitious growth and innovation plans in the region.

The launch event, held at the Renaissance Kuala Lumpur Hotel & Convention Centre, saw the official flag-off of the 44-seater Be Bus by George Varughese, Multi-Property Vice President for Putrajaya and Greater Kuala Lumpur, Marriott International. Over the next week, the Be Bus will make stops at universities, colleges, and PERKESO offices, aiming to connect with aspiring professionals and introduce them to the Marriott Bonvoy family, which boasts 7,000 associates across 50 hotels and resorts in Malaysia.

Roadshow Schedule:

  • 26 June 2024: Kompleks Belia & Sukan Panji, Kelantan, Kota Bharu
  • 27 June 2024: UiTM Kampus Dungun, Kuala Terengganu
  • 29 June 2024: Wisma PERKESO, Johor Bahru
  • 30 June 2024: Pejabat PERKESO Negeri Sembilan, Seremban
  • 2 July 2024: Wisma PERKESO, Alor Setar
  • 3 July 2024: Wisma PERKESO, Ipoh

In collaboration with PERKESO MyFutureJobs, the roadshow aims to highlight Marriott Bonvoy’s people-centric brand pillars: begin, belong, become. This initiative empowers associates to achieve their career aspirations while promoting a culture of inclusion and development.

Ramesh Jackson, Area Vice President for Malaysia and Indonesia, Marriott International, expressed his excitement about the launch: “We are excited to launch the Marriott Bonvoy Be Bus, our very first recruitment roadshow in Malaysia. We are focused on expanding and elevating our hospitality workforce to align with Marriott’s stance for continued growth in the country. We will continue to build on our people-first culture and offer innovative opportunities to grow professionally and personally through this initiative.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding a musical touch to this initiative, Marriott Bonvoy recently collaborated with Malaysian artist Alif Satar and The Locos on a song and music video titled “Kumandang,” released in May 2024. This collaboration aims to elevate hospitality service culture in Malaysia.

The Be Bus pitstops are open to the public, offering face-to-face interviews and on-the-spot job applications. Visitors can participate in activities like Marriott Bonvoy Crosswords, Q&A sessions, and contests to win merchandise and other prizes. Moreover, a social media contest encourages participants to post creative photos or videos of the Be Bus on Instagram, using specific hashtags for a chance to win stays at Marriott Bonvoy hotels and resorts.

To keep up with the Marriott Bonvoy Be Bus journey, follow these hashtags on social media: #BeBus, #MarriottBeBus, #MarriottBonvoy, #MarriottInternational.

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    Gaurav Mishra June 26, 2024 June 26, 2024
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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