SEOUL, June 26, 2024 – In a remarkable initiative to elevate emerging talent, Spotify, the world’s leading audio streaming subscription service, is set to host ‘RADAR Radio Live feat. RIIZE’ on July 10th. This event is part of Spotify’s RADAR campaign dedicated to the sensational K-Pop group, RIIZE, and will mark the celebration of their debut mini-album, “RIIZING”.
Since joining Spotify’s RADAR program in April, RIIZE has experienced a significant surge in popularity, with a 13% increase in monthly listeners and a more than 40% rise in monthly streams. Spotify’s RADAR initiative, which began in 2020, has been instrumental in launching the careers of over 900 artists worldwide, including notable names like The Kid LAROI, Lauv, and LE SSERAFIM. Artists in the RADAR program typically see a 40% growth in monthly listeners and a 30% boost in streams within six months of joining.
The ‘RADAR Radio Live feat. RIIZE’ event, to be held in Seoul, promises a dynamic experience for fans, featuring a live talk show, a screening of RIIZE’s RADAR mini-film, and interactive activities with the group members. This exclusive event is open to Spotify users, with registration available until July 4th through the campaign microsite. Additionally, the event will be livestreamed globally via Spotify’s K-Pop ON! YouTube channel.
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Jungjoo Park, Spotify’s Head of Music, South Korea, expressed enthusiasm about the event: “It’s been thrilling to witness the growth of RIIZE as a RADAR artist. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.”
With nearly 4 million monthly listeners and over 210 million streams since their debut, RIIZE’s music has captivated audiences globally, transcending cultural and language barriers. Their top streaming markets include Japan, Indonesia, the United States, and South Korea.
Spotify, established in 2008, revolutionized music listening with over 100 million tracks and 6 million podcast titles available. The platform, with 615 million users worldwide, continues to be a pivotal force in the music industry, supporting emerging artists through innovative programs like RADAR.
About Spotify Technology S.A.
Spotify has transformed music listening since its inception in 2008. With over 100 million tracks and 6 million podcast titles, users can discover, manage, and share music for free, or upgrade to Spotify Premium for exclusive features. Today, Spotify boasts 615 million users, including 239 million subscribers, across more than 180 markets.
