The expanded delivery range now covers a wider area, including popular neighborhoods such as Sentul, Bangsar, Old Klang Road, Mont Kiara, Bukit Damansara, and Ampang Jaya. Customers can also opt for the convenience of picking up their orders directly from the restaurant via the foodpanda platform.

Shake Shack’s arrival in Malaysia has been nothing short of sensational. Since opening at The Exchange TRX on April 10, 2024, the international fast-casual restaurant chain has captured the hearts and taste buds of Kuala Lumpur’s food enthusiasts. Known for their iconic burgers, crispy fries, and delectable milkshakes, Shake Shack has quickly become the talk of the town.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

From its humble beginnings as a hot dog cart in New York City’s Madison Square Park, featuring the beloved Flat-Top Sausage, Shake Shack has expanded into a gourmet fast-casual sensation with over 377 locations worldwide. Now, Shake Shack brings its culinary magic to Malaysia with a menu carefully crafted to suit local tastes. In addition to the legendary ShackBurger, the menu includes exclusive local delights such as the Bunga Raya Shake and the SmokeShack, made with Streaky Beef for a Muslim-friendly option.

Vegetarians are not left out, as Shake Shack offers delicious meatless choices, ensuring that every Malaysian can enjoy their mouthwatering meals.

This partnership underscores foodpanda’s commitment to providing convenient and efficient ways for customers to enjoy high-quality meals at affordable prices. Don’t miss out on this exciting culinary journey. Check out the full menu and place an order here.

The post Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024 appeared first on Marketing In Asia.

Months of meticulous planning, brainstorming, and trialling have culminated in the introduction of the Lunch Global Bowls and Environmentally Conscious Menu. These offerings aim to invigorate and inspire, ensuring every attendee is satisfied and ready to engage.

Inspired by the natural beauty of the Gold Coast, GCCEC’s kitchen and marketing teams collaborated on a captivating food video to celebrate 20 years of culinary excellence in this stunning destination. This video showcases the culinary team’s prowess in creating bespoke dishes inspired by the Gold Coast’s vibrant surroundings.

“The launch of our new menus and food reel marks an exciting chapter for GCCEC,” said Garry Kindred, Executive Chef at GCCEC. “We are committed to offering innovative and sustainable culinary options that not only delight the taste buds but also support our environmental goals.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Key Menu Highlights

Global Bowls Offering

GCCEC introduces the Global Bowls, a diverse selection of internationally inspired dishes catering to various palates and dietary preferences. These bowls provide a culturally inclusive culinary experience for event planners and delegates.

Environmentally Conscious Menu

This newly curated menu features the most sustainable dishes from GCCEC’s offerings, showcasing the team’s commitment to green practices and providing delicious options that are kind to the planet.

About Gold Coast Convention and Exhibition Centre (GCCEC)

GCCEC, Australia’s largest regional convention centre, has been offering state-of-the-art facilities and exceptional service for the past 20 years. Located in the heart of the Gold Coast, it provides a versatile space for conferences, exhibitions, and events, paired with world-class catering and hospitality. The dedicated team at GCCEC ensures every event is extraordinary.

The post GCCEC Unveils Eco-Friendly and Global Culinary Delights appeared first on Marketing In Asia.

The agency is tapping into the iconic and well-loved fortune cat to educate debit cardholders in Singapore’s heartlands on a more convenient payment option at partner merchants nationwide: tapping ATM or debit cards to pay with NETS.

According to a recent Global Data report, Singapore’s cards and payments market size was estimated to be worth US$107.3 billion in 2023, with cards emerging as the preferred electronic payment method. In recent years, contactless card payments have also gained widespread traction. While NETS has seen an increase in the latter payment option, some consumers still default to the traditional slot and pin method. The campaign is leveraging the soaring popularity of contactless card payments combined with the omnipresence of fortune cats to build and maintain links with NETS.

The social-first campaign is centred around a series of catchy 15-second videos set in popular NETS merchant categories, including neighbourhood eateries, hair salons, and grocery stores. Mimicking the fortune cat’s iconic wave, the videos follow the adventures of NETS Tappy Cat, tapping with an ATM or debit card to get what it wants faster and easier.

As part of the campaign activation, over 10,000 NETS Tappy Cats and point-of-sale collateral will be distributed to selected partner merchants. Starting 11 July, the campaign will also extend to digital ads and out-of-home digital placements.

Vinod Savio, Chief Creative Officer at DDB Group Singapore, explains, “The best ideas tap into cultural observations, transforming familiar stories and experiences into something new and captivating. When the team decided to transform fortune cats into NETS Tappy Cats, we knew we had struck on an idea that had the power to move people.”

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Pamela Tan, Group Chief Marketing Officer at NETS, added, “With this campaign, DDB managed to leverage culture to create a connection with merchants and customers. The campaign offers a refreshing approach to get everyone to sit up and pay attention to how easy it is to pay contactless and securely with NETS. We’ll never look at fortune cats the same way again!”

Founded in 1985, NETS operates a wide variety of electronic payment solutions for both consumers and businesses in Singapore. By providing innovative and diverse digital payment solutions, NETS is committed to accelerating the adoption of digital payments among Singaporeans.

The post DDB Utilizes Fortune Cats to Position NETS as Singapore’s Preferred Payment Partner appeared first on Marketing In Asia.

I.M.A’s comprehensive remit includes strategy, creative development, website experience, social media, signage, and sales tools. Notably, the agency will lead a brand refresh, steered by Creative Director Andrew Bex, to modernize Royal Wolf’s visual identity and tone of voice.

Jake Cush, Group Account Director at I.M.A, expressed the team’s enthusiasm: “We are thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans. Alongside a brand refresh, we are kicking off a website redevelopment project to create a leading online experience for the B2B hire category, focused on generating leads.”

Cush further highlighted the complexity of the stakeholder set they aim to address, which includes large manufacturers, construction companies, small businesses, DIY enthusiasts, major events, and the mining sector. “I.M.A’s deep expertise across all of these sectors will help us redefine the brand’s go-to-market approach, enabling it to drive significant engagement for Royal Wolf,” he added.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

David Humphreys, GM Marketing at Royal Wolf, lauded I.M.A’s proven track record in the B2B, technical, and industrial sectors. “We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast-paced market, underscoring our position as the leading provider of container solutions while highlighting our diverse product range and services to our customers,” said Humphreys.

The first campaign, leveraging Royal Wolf’s sponsorship of the New Zealand Highlanders to enhance visibility and engagement, is slated to launch in Q3 2024.

This significant win adds to I.M.A’s recent business successes, including securing ELGAS, RFI Technology Solutions, and DHI Seaport as new clients.

About Royal Wolf

Royal Wolf – owned by the worlds’ largest hire company, United Rentals – is Australia and New Zealand’s largest container hire business. With over 28 years of experience and 40+ company branch locations throughout Australia and New Zealand. Royal Wolf is the market leader and Industry specialist in the design and hire of new and modified shipping containers.

Royal Wolf is a business that rents out ‘space’. Whether its 20- or 40-foot containers for storage of goods, providing shipping containers for Taylor Swift to get her gear all around Australia for her tour, creating custom modifications for use at sports and music venues or self-storage for small business and consumers… you can do anything in a Royal Wolf.

The post I.M.A Appointed Brand Marketing Agency of Record for Royal Wolf in Australia and New Zealand appeared first on Marketing In Asia.

New product Huda Ice Twist is a low-bitterness, easy-to-drink beer with a hint of Central Vietnam lime that transports consumers to sunny Central Vietnam summer beach parties, whose super smooth flavor will reignite the party mood and keep the fun going for Vietnamese Gen Z who aim to enjoy their lives to the fullest with their friends.

Drawing inspiration from the brand’s logo of a wave, the Huda “Wave of Fun” is a unique creative device that demonstrates the continuation of fun — just like a Central Vietnam beach wave, it sweeps people up towards the ‘next epic party just as one is winding down’, leading youths to exciting and memorable experiences.

In a campaign running until the end of this month, the “Wave of Fun” is dramatized via a new video launched across national television, social media channels and LED screens across provinces. Digital activations have also been launched, leveraging AI to create an immersive experience for consumers, while nationwide on-ground events have reached 114,000 participants. An ‘Under the Cap’ (UTC) promotion aligned to the theme has successfully triggered trials with 178% volume growth, while the campaign video has earned more than 1 million views on YouTube.

Dang Dinh Chinh, Brand Director, Core Beer, Carlsberg Vietnam, said, “Brewed and bottled in Central Vietnam, Huda has been an iconic beer brand enjoyed by many generations of Vietnamese people. For more than 30 years, we’ve stayed true to the spirit of central Vietnam. With our latest offering, Huda Ice Twist, we wanted to uphold and refresh this legacy and we believe this will become the choice for young people’s fun times thanks to its youthful vibe, smooth, easy-to-drink taste and highly evocative brand proposition built around keeping the fun going .”

Huda Ice Twist was also launched at the Hue Festival 2024 in central Vietnam from June 7-12, where 20,000 people gathered to take part in exciting team games and sports activities before extending the fun into a music night. Visitors played games on the eye-catching “Giant Wave of Fun” centerpiece that brought a youthful and vibrant energy. Top-notch musical guests Tang Duy Tan, HIEUTHUHAI, Double2T, DJ Oxy, MC Hoang Rapper, and Nhiet Huyet Band entertained people with endless fun, and spectators “lit up” together to create a giant wave of joy in the signature blue color of Huda Ice Twist.

Saby Mishra, CEO, MullenLowe Mishra, said, “For us, Huda Ice Twist was more than just a beer campaign. It marks the birth of a new beer brand in Vietnam by carefully leveraging the legacy of an icon, crafting a compelling new proposition based on real insight and building a distinctive brand code that’s caught the attention of younger cohorts in Vietnam. It is great to see ‘Wave of Fun’ roll out after months of meticulous work by our teams in partnership with the Huda brand team at Carlsberg Vietnam. We are proud to be playing a part in expanding this iconic local beer franchise in Vietnam.”

The post Iconic Vietnamese Beer Brand Huda Launches Refreshing New Huda Ice Twist, Inviting Young People To Join An Endless “Wave Of Fun” appeared first on Marketing In Asia.

RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.

Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience tuning in via livestream, the event was a resounding success.

Also Read: It’s Friday Launches Full-Service Media Division, Appoints Michelle Miroforidis to Lead Connections Strategy

The evening kicked off with RIIZE interacting directly with their fans, reading heartfelt messages, and participating in a fun ‘TMI QUIZ’ about their fellow members. The livestreamed segment featured a special DJ set by RIIZE’s own WONBIN, followed by a fan mission to choose photo props for each member, culminating in memorable photo sessions.

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed, “Spotify is committed to supporting diverse Korean music genres and artists through programs like RADAR, connecting them with listeners worldwide. This event is a testament to our dedication, and we will continue to create special moments to showcase Korean artists to both their fans and new listeners.”

About Spotify Technology S.A.

Spotify revolutionized music listening when it launched in 2008. Users can discover, manage, and share over 100 million tracks and 6 million podcast titles for free or upgrade to Spotify Premium for exclusive features, including improved sound quality and ad-free listening. Today, Spotify boasts 615 million users, including 239 million subscribers, across over 180 markets.

The post Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE appeared first on Marketing In Asia.

In a series of captivating video spots, the campaign reimagines classic romantic comedy scenarios through the lens of contemporary dating. These videos depict singles meeting in iconic rom-com settings, with dialogue inspired by actual first messages from couples who connected on the app. This creative approach underscores how everyday meet-cutes are happening on Tinder.

As we navigate a post-pandemic world, there’s a growing desire for authentic and meaningful connections. The younger generation, having grown up in virtual spaces, now feels a nostalgic pull towards the in-real-life meet-cutes depicted in classic sitcoms and movies. However, while these scenarios are cherished, they can appear somewhat awkward to today’s daters.

Stephanie Danzi, SVP of Marketing at Tinder, articulates, “Daters today are nostalgic for the meet-cutes they’ve seen in old rom-coms. But the reality is that the rom-com meet-cute is the exception, not the rule. Tinder is where modern-day meet-cutes happen — just ask the millions of couples who have met on Tinder. A new relationship starts every three seconds, thanks to Tinder. This campaign celebrates those millions of relationships, and we were honored to build creative inspired by real first messages from real Tinder couples.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

The campaign features popular actors Lana Condor (from “To All The Boys I’ve Loved Before”) and Evan Mock (from “Gossip Girl”), who portray the relatable dating experiences of today’s young singles. By incorporating real couples’ first messages, the campaign emphasizes the modern meet-cute as a digital-first experience, brimming with the excitement, awkwardness, and sparks of any initial interaction.

Campaign Highlights

• “Rescue”: Inspired by real Tinder messages between Samantha and John, this spot features Lana Condor and Evan Mock in a classic library scene. Samantha slips from a ladder while reaching for a book, and John catches her just in time, mirroring their real-life Tinder interaction.
• “Rain”: Based on messages between Kate and Lain, this video shows the couple meeting in a field of flowers during a rainstorm, with a playful exchange about astrological birth charts.
• “Taxi”: Danielle and Matthew’s initial Tinder chat is reimagined with them bumping into each other while hailing a taxi. Matthew’s cheesy pickup line and accidental “double send” are humorously depicted.

These new “It Starts With a Swipe” video spots are set to run globally across digital and streaming platforms starting July 8. Additionally, Tinder is reviving its popular Single Summer Series in cities like New York, Los Angeles, Miami, Austin, and Nashville.

Melissa Hobley, Chief Marketing Officer at Tinder, explains, “Only 8% of offline daters say it’s easy for them to find a date IRL, and so many missed out on opportunities to connect in the midst of the pandemic. At Tinder, we want to empower our users to find meaningful connections that carry into IRL.”

Tinder users in participating markets will receive in-app notifications inviting them to Single Summer Series events throughout the summer. The campaign will also roll out across APAC markets, including Thailand, Vietnam, and Korea.

For more details, visit tinderlove.com.

The post Tinder’s New Campaign Showcases Modern-Day Rom-Com Meet-Cutes appeared first on Marketing In Asia.

Handwashing, while essential, rarely excites young children, and parents often find it challenging to encourage proper hygiene practices. “During the pandemic, hand hygiene naturally grew. Post-pandemic, it’s important that we keep it on the agenda amongst 3–6-year-olds so they can keep building those vital social and play skills without interruption from the spread of germs,” said Holly McCarthy, Reckitt ANZ Marketing Director. Research indicates a staggering 87% of Australian children don’t wash their hands properly, not meeting the recommended 20+ seconds by health experts, McCarthy added.

This insight led Reckitt, one of Australia’s biggest advertisers, to collaborate with The Wiggles. Facilitated by The Comms Department, the partnership leverages the power of trusted role models and music to create memorable handwashing habits in children. Annelie Pennock, Reckitt ANZ Category Marketing Manager, noted, “Our research reflected that 50% of parents/teachers think a role model being involved would be most effective to help their child remember to wash their hands. So, it was important we picked the right partner.”

To amplify awareness, WiredCo. developed the “Wash Like The Wiggles” campaign, which spans cinema, TV, creator partnerships, earned media, and multiple digital platforms. Central to the campaign is a catchy song, simple dance routine, and music video co-created with The Wiggles. Additionally, a new Dettol Kids Colour Foaming handwash, designed to make handwashing fun, is now available across ANZ in major retail stores.

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

David Kennedy, WiredCo. Partner, expressed pride in the collaboration, stating, “Being part of this coming together of two giant Australian icons in Dettol and The Wiggles was an absolute privilege for our team. For us, working with such a compelling insight and bringing that truth to life was important to solving the challenge in the freshest possible way.”

Bec Brown, Managing Director of The Comms Department, emphasized the campaign’s purpose-driven nature, “The Wiggles are one of the world’s most trusted children’s brands, and we were delighted to facilitate this collaboration with Dettol on such an impactful campaign. Our partnerships are purpose-driven, always aiming to foster positive change for children, making this Wiggles collaboration with Dettol truly rewarding.”

Complementing the campaign is a limited edition “Wash Like The Wiggles” songbook for content creators, schools, and media, helping parents and children learn the lyrics and actions together. Red Wiggle Simon Pryce added, “We understand that teaching children about hand hygiene can be as challenging as getting them to eat their veggies. That’s why we’re pleased to work with Dettol on a unique approach to education that resonates with children and helps vital messages like this stick.”

As Australia’s most trusted brand by Reader’s Digest, Dettol is committed to raising hand hygiene standards. “After hearing from parents and teachers about the challenges they face when it comes to getting kids to wash their hands, Dettol had to help,” McCarthy concluded.

WiredCo., recognized as one of Australia’s fastest-growing and most awarded independent creative agencies, is home to several beloved brands, including Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. The Wiggles, managed by The Comms Department, continue to uphold their reputation for fostering positive change through strategic partnerships.

The post The Wiggles and Dettol Join Forces for Fun-Filled Hand Hygiene Campaign Across ANZ appeared first on Marketing In Asia.

The narrative resonates deeply with the universal themes of parental love and sacrifice. It highlights the common struggle parents face in selecting the right college for their children, often feeling uncertain despite their best efforts due to a lack of updated knowledge. In these pivotal moments, a trusted expert like CollegeDekho becomes indispensable.

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, expressed his enthusiasm: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

Hindol Purkayastha, Head of North & East at L&K Saatchi & Saatchi India, added, “The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love, passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India.”

Also Read: Thrive to Survive: The new business race for agencies

Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho, shared, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”

The ‘Banayenge India ka Kal’ campaign is poised to significantly boost brand awareness and establish a meaningful brand purpose. Through the combined creative prowess of L&K Saatchi & Saatchi India and the visionary ethos of CollegeDekho, this campaign is set to make a profound impact in the education sector, guiding countless families towards brighter futures.

The post CollegeDekho and L&K Saatchi & Saatchi India Launch Heartwarming Campaign ‘Banayenge India ka Kal’ appeared first on Marketing In Asia.

Empowering MSMEs through Digitalisation

Ant International offers a suite of solutions designed to empower MSMEs with digital tools, driving growth and innovation.

Alipay+, renowned for its cross-border mobile payments and marketing solutions, has expanded its global acceptance. As of June 2024, Alipay+ is accepted by over 90 million merchants across 66 markets, connecting businesses with users of 30 international payment partners. Notably, Alipay+ has integrated with national QRs in Singapore, Malaysia, and South Korea, driving a significant increase in transactions at MSME merchants.

Antom supports merchants in over 40 countries, providing seamless connections to more than 250 payment methods across 150 markets. Its D-store solution, which allows MSMEs to set up an online store within minutes, has seen a 27% increase in average monthly transactions in Q2 2024.

WorldFirst, serving over 1 million SMEs with international payments, is set to expand further into Southeast Asia and Europe. Meanwhile, ANEXT Bank has doubled its customer base year-on-year, with a significant portion comprising micro businesses. The introduction of bettr, a global digital lending service, further accelerates financial inclusion for MSMEs.

Driving Development through Industry Partnerships

Ant International’s dedication to MSME development is further evidenced by its collaborative initiatives. In Indonesia, the company, alongside DANA, is launching the second edition of SisBerdaya, aimed at empowering female micro-entrepreneurs. The 10×1000 Tech for Inclusion program, in partnership with the International Finance Corporation, continues to foster digital skills for future leaders, with impressive participation from developing markets.

Earlier this year, Ant International introduced Programme Sirius, supported by 13 Asia Pacific fintech leaders, to help MSMEs transition towards sustainability.

Also Read: Rocketfuel Entertainment Unveils Strategic Restructure and New Senior Appointments

Celebrating MSMEs with the “Embrace the Power of Small” Campaign

In celebration of International MSME Day, Ant International’s “Embrace the Power of Small” campaign highlights the inspiring journeys of three entrepreneurs:

• Cholthicha Joyyangsuk (Numwan) from Thailand, who uses Alipay+ to accept mobile payments from tourists, expanding her customer base.
• Lem Cheong, owner of The Hainan Story in Singapore, who utilizes Antom’s D-store for streamlined operations.
• Lewis Ames, founder of Wrimes Cosmetics in the UK, leveraging WorldFirst for seamless international payments.

These stories will feature on out-of-home billboards, starting in Europe during UEFA EURO 2024, and will be showcased globally through TV and social media.

About Ant International

Headquartered in Singapore, Ant International is a pioneer in digital commerce, offering comprehensive digital payment and financial services solutions to businesses worldwide. In collaboration with partners, Ant International is dedicated to fostering growth for merchants of all sizes.

The post Ant International Launches “Embrace the Power of Small” Campaign, Supporting Nearly 100 Million MSMEs Globally appeared first on Marketing In Asia.

Since joining Spotify’s RADAR program in April, RIIZE has experienced a significant surge in popularity, with a 13% increase in monthly listeners and a more than 40% rise in monthly streams. Spotify’s RADAR initiative, which began in 2020, has been instrumental in launching the careers of over 900 artists worldwide, including notable names like The Kid LAROI, Lauv, and LE SSERAFIM. Artists in the RADAR program typically see a 40% growth in monthly listeners and a 30% boost in streams within six months of joining.

The ‘RADAR Radio Live feat. RIIZE’ event, to be held in Seoul, promises a dynamic experience for fans, featuring a live talk show, a screening of RIIZE’s RADAR mini-film, and interactive activities with the group members. This exclusive event is open to Spotify users, with registration available until July 4th through the campaign microsite. Additionally, the event will be livestreamed globally via Spotify’s K-Pop ON! YouTube channel.

Also Read: Houston Group Unveils Dynamic New Brand Identity for PCYC NSW

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed enthusiasm about the event: “It’s been thrilling to witness the growth of RIIZE as a RADAR artist. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.”

With nearly 4 million monthly listeners and over 210 million streams since their debut, RIIZE’s music has captivated audiences globally, transcending cultural and language barriers. Their top streaming markets include Japan, Indonesia, the United States, and South Korea.

Spotify, established in 2008, revolutionized music listening with over 100 million tracks and 6 million podcast titles available. The platform, with 615 million users worldwide, continues to be a pivotal force in the music industry, supporting emerging artists through innovative programs like RADAR.

About Spotify Technology S.A.

Spotify has transformed music listening since its inception in 2008. With over 100 million tracks and 6 million podcast titles, users can discover, manage, and share music for free, or upgrade to Spotify Premium for exclusive features. Today, Spotify boasts 615 million users, including 239 million subscribers, across more than 180 markets.

The post Spotify to Host ‘RADAR Radio Live feat. RIIZE’ on July 10th appeared first on Marketing In Asia.

The launch event, held at the Renaissance Kuala Lumpur Hotel & Convention Centre, saw the official flag-off of the 44-seater Be Bus by George Varughese, Multi-Property Vice President for Putrajaya and Greater Kuala Lumpur, Marriott International. Over the next week, the Be Bus will make stops at universities, colleges, and PERKESO offices, aiming to connect with aspiring professionals and introduce them to the Marriott Bonvoy family, which boasts 7,000 associates across 50 hotels and resorts in Malaysia.

Roadshow Schedule:

• 26 June 2024: Kompleks Belia & Sukan Panji, Kelantan, Kota Bharu
• 27 June 2024: UiTM Kampus Dungun, Kuala Terengganu
• 29 June 2024: Wisma PERKESO, Johor Bahru
• 30 June 2024: Pejabat PERKESO Negeri Sembilan, Seremban
• 2 July 2024: Wisma PERKESO, Alor Setar
• 3 July 2024: Wisma PERKESO, Ipoh

In collaboration with PERKESO MyFutureJobs, the roadshow aims to highlight Marriott Bonvoy’s people-centric brand pillars: begin, belong, become. This initiative empowers associates to achieve their career aspirations while promoting a culture of inclusion and development.

Ramesh Jackson, Area Vice President for Malaysia and Indonesia, Marriott International, expressed his excitement about the launch: “We are excited to launch the Marriott Bonvoy Be Bus, our very first recruitment roadshow in Malaysia. We are focused on expanding and elevating our hospitality workforce to align with Marriott’s stance for continued growth in the country. We will continue to build on our people-first culture and offer innovative opportunities to grow professionally and personally through this initiative.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding a musical touch to this initiative, Marriott Bonvoy recently collaborated with Malaysian artist Alif Satar and The Locos on a song and music video titled “Kumandang,” released in May 2024. This collaboration aims to elevate hospitality service culture in Malaysia.

The Be Bus pitstops are open to the public, offering face-to-face interviews and on-the-spot job applications. Visitors can participate in activities like Marriott Bonvoy Crosswords, Q&A sessions, and contests to win merchandise and other prizes. Moreover, a social media contest encourages participants to post creative photos or videos of the Be Bus on Instagram, using specific hashtags for a chance to win stays at Marriott Bonvoy hotels and resorts.

To keep up with the Marriott Bonvoy Be Bus journey, follow these hashtags on social media: #BeBus, #MarriottBeBus, #MarriottBonvoy, #MarriottInternational.

The post Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia appeared first on Marketing In Asia.

The announcement was made during Amazon Singapore’s special preview event, which featured the artwork of renowned local artist Ee Shaun, marking his first collaboration with Amazon. Over 100 guests attended the event, highlighting the anticipation surrounding this year’s Prime Day.

Exciting Activities and Exclusive Merchandise

In the lead-up to Prime Day, Amazon’s Prime Day on the Go roving truck will make stops at various locations, offering attendees a chance to participate in games and activities to redeem exclusive merchandise. The truck will be at Suntec City from 28 to 30 June, and at Bugis+ from 12 to 14 and on 16 July. Visitors can also meet Ee Shaun, who will be customising items at a live artist booth on 13 and 14 July.

Peter Li, Director, CN & SG, International Stores, stated, “We’re thrilled to offer our Prime members an extended six-day shopping extravaganza filled with incredible savings and exciting deals. We are also excited to collaborate with a local artist for the first time and bring the celebration to the public to illustrate the excitement of Prime Day.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Prepare for Prime Day

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and viewed items. By visiting the Prime Day event page on the Amazon.sg app, members can create deal alerts and receive push notifications on available deals.

Leading up to Prime Day, members can enjoy early deals from trusted brands on Amazon Fresh, including up to 30% off on Colgate, Softlan, and more. During Prime Day, expect up to 65% savings on toys, up to 50% off on headphones and earbuds, and up to 40% off on baby products.

Additional Benefits and Promotions

Prime members enjoy fast and free shipping on eligible products, access to Prime Video with exclusive content, and Prime Gaming. New customers can take advantage of a 30-day free trial of Prime membership. Additionally, Amazon.sg offers S$20 off the first order with a minimum spend of S$40 on Amazon Fresh for new Prime signups, and special promotions such as 2% off purchases with PayNow.

Prime Day on the Go Schedule

• Suntec City: 28 – 30 June, 4 pm to 9 pm (last entry at 8:30 pm)
• Bugis+: 12 – 14 July, 4 pm to 9 pm (last entry at 8:30 pm), 16 July, 4 pm to 9 pm (last entry at 8:30 pm)

Visitors to the roving truck can redeem special gifts, enjoy local snacks, and participate in activities like Big Deals Family, It’s Prime Time, and Know Your Perks.

Support Local Non-Profits

During Prime Day, customers can support local non-profits through the Amazon x Shop for Good Wishlist by purchasing items they need the most. For more information and to stay updated with the latest Prime Day news, visit Amazon.sg/primeday.

Find Prime Day Around the World

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop Prime Day later this summer.

Every Day Made Better with Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, free gaming benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic

items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh and free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg. Prime is S$2.99 per month. Start a 30-day free trial of Prime at Amazon.sg/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

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In today’s fast-paced world, affluent clients are inundated with a deluge of information, making investment decisions increasingly complex. Standard Chartered prides itself on simplifying these complexities, offering a comprehensive range of wealth solutions to help clients navigate and analyze the overwhelming information in the market. This campaign aims to reassure affluent clients and bolster investment confidence amidst global economic uncertainties.

Kelly Chen’s multifaceted commitments resonate with the affluent segment of Standard Chartered’s audience, who often face challenging decisions across various life aspects. In the campaign’s TV commercial, market “white noise” symbolizes the ambiguities and complexities in investing, reflecting the indecisiveness experienced by many real clients of the bank. Despite geopolitical uncertainties and market fluctuations, Standard Chartered’s mobile-enabled myWealth services, Relationship Managers, and insights from the Chief Investment Office empower clients to make informed decisions.

Haymans Fung, Global Head of Marketing, Wealth and Retail Banking Marketing at Standard Chartered Hong Kong, remarked, “Affluent clients know that investment opportunities abound, but in today’s fast-paced world, the sheer volume of information can make investment decisions more complex than ever. By showcasing our multifaceted services, we hope to illustrate vividly in the campaign our longstanding commitment to addressing the diverse needs of time-starved individuals seeking a trusted partner to simplify their investment decisions.”

About Standard Chartered

Standard Chartered is a leading international banking group with a presence in 53 dynamic markets, serving clients in a further 64. Committed to driving commerce and prosperity through its diverse operations, the bank’s heritage and values are encapsulated in its brand promise, “here for good.” The history of Standard Chartered in Hong Kong dates back to 1859, and it is currently one of the region’s three note-issuing banks. Incorporated as Standard Chartered Bank (Hong Kong) Limited in 2004, it operates as a licensed bank under the wholly-owned subsidiary of Standard Chartered PLC.

For more stories and expert opinions, visit Insights at sc.com. Follow Standard Chartered on X, LinkedIn, Instagram, and Facebook.

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The film showcases Shaan, who serenades fathers with a melodious lullaby, appealing to various types of dads: the middle-aged, overworked father, the exhausted new millennial dad, and the elderly grandfather. Through his magical lullaby, Shaan reaches out to each of these fathers, who are torn between their need for sleep and their desire to spend quality family time watching Prime Video.

Only the dads can see and hear Shaan, as he sings a soothing lullaby that references their favorite shows and characters from Prime Video. This sets up a humorous tug of war between the need to sleep and the urge to watch the next scene with their families. But will the dads manage to break their age-old habit of dozing off in front of the TV, or will nature take its course?

About Prime Video

Prime Video is a premium streaming service offering Prime members an extensive collection of award-winning Amazon Originals, thousands of movies, and TV shows—all accessible in one place. In India, Prime membership, available for just ₹1499 per year, includes numerous benefits such as free same-day/1-day delivery on eligible items, access to exclusive deals, early shopping events, and unlimited streaming of Prime Video content.

Prime Video boasts a diverse library of acclaimed TV shows and movies across various languages and regions. Indian films like “Shershaah,” “Soorarai Pottru,” and “Sardar Udham,” along with Indian-produced Original series like “The Family Man” and “Mirzapur,” are available. Popular global Originals such as “Citadel,” “The Lord of The Rings: The Rings of Power,” and “The Marvelous Mrs. Maisel” are also included.

Also Read: Ellerton & Co. Appoints Prayaank Gupta as Executive Director to Accelerate Southeast Asia Expansion

Prime Video offers instant access across smart TVs, mobile devices, Fire TV, Fire tablets, Apple TV, and gaming devices. Members can download episodes for offline viewing at no additional cost. Enhanced viewing experiences include 4K Ultra HD, High Dynamic Range (HDR)-compatible content, and exclusive behind-the-scenes access with X-Ray, powered by IMDb.

Prime Video Channels provide seamless access to premium content from multiple video streaming channels. Additionally, customers can rent movies or subscribe to other streaming services through the platform. To learn more about Prime, visit Amazon Prime.

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In keeping with Brij Hotels’ commitment to delivering immersive experiences while preserving the heritage and culture of unique locations, Brij Atmanya promises an unparalleled stay in Bhowali. This new property embodies the core principle of crafting experiences that allow guests to delve into the rich heritage of the Kumaon region while enjoying the pinnacle of luxury.

Handcrafted Luxury Reflecting Local Charm

Brij Atmanya boasts 12 exquisitely designed luxury rooms and suites, each reflecting the aesthetics and cultural heritage of Kumaon. Guests can unwind on open terraces, relax in lush gardens, and enjoy expansive decks offering breathtaking 360-degree valley views. The property also features an on-site spa, a multi-recreational area, and long walking trails for complete relaxation and rejuvenation. Culinary enthusiasts will appreciate the on-site multi-cuisine restaurant, which focuses on local Kumaoni flavors.

The Launch Event

The grand launch event of Brij Atmanya saw attendance from lifestyle, travel, and beauty media and influencers, who were the first to experience the luxurious stay and activities offered by the property. The event featured collaborations with India’s leading beauty and skincare brand, Kama Ayurveda, and lifestyle brand, Nicobar. Guests enjoyed a rejuvenating yoga practice followed by Mukh Abhyanga, a facial yoga activity, providing a well-rounded wellness experience.

Udit Kumar & Anant Kumar, Founders of Brij Hotels, shared their excitement: “We are delighted to unveil Brij Atmanya, the newest addition to our distinguished collection. We have meticulously crafted unique experiences that celebrate the rich culture of Kumaon, alongside the region’s captivating flora and fauna. Our focus lies on curating hyperlocal experiences, ensuring a truly personalised and unforgettable stay for our guests.”

Also Read: Ellerton & Co. Appoints Prayaank Gupta as Executive Director to Accelerate Southeast Asia Expansion

About Brij Hotels

Brij Hotels is a collection of bespoke properties offering heartwarming hyperlocal experiences while prioritising sustainability. Their zero-kilometre concept minimises environmental impact, and each property provides a unique adventure that transports guests to the heart of local culture and hidden gems. Discerning travellers seeking a connection to place and community find a perfect fit at Brij Hotels.

With a legacy of 8 decades in hospitality, 10 awards in excellence, and 8 locations, Brij Hotels remains committed to the vision that the best and most beautiful things in the world cannot be seen, spoken, or even touched – they must be felt.

The post Brij Hotels Unveils Luxurious Kumaoni Retreat: Brij Atmanya in Nainital appeared first on Marketing In Asia.

Spearheaded by a 30” film – directed by Scoundrel’s Ariel Martin – the campaign  encourages its audience to act on their inner desire to escape, reminding them that ‘Out there awaits’. In Kipling’s words: “Go and look behind the Ranges – Something lost behind the Ranges. Lost and waiting for you. Go!” The campaign rolls out across TV, OOH, social and display.

Steve Maciver, Head of Marketing & Communications, GWM Australia & New Zealand adds: “As our newest flagship, 7-seater SUV, the Tank 500 offers Australians the opportunity to explore the best this great land has to offer – and to do it in supreme comfort while surrounded by the latest technology, as this latest campaign shows. Even at a more premium end of the market, Tank 500 offers undeniable value and is set to shake up the SUV segment like no other. ‘Out there awaits’ for families across Australia.”

Also Read: Singapore Shoppers Embrace Eco-Friendly Deliveries: Amazon Study Reveals Preferences for Reduced Packaging

The Hallway CCO & Partner Simon Lee says: “There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives. This campaign reminds us how important it is not just to hear but also to heed that inner voice. The words of ‘The Explorer’ provide the narration as the Tank 500 – the ultimate luxury 4×4 – takes us out ‘behind the ranges’ in this latest iteration of our ‘See you out there’ creative platform.”

The Tank 500 is the newest and most exciting entrant in the competitive 4×4 category, offering incredible tech and off-road ability with hybrid engines across its Lux and Ultra grades.

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The much-anticipated T20 cricket matches will be screened live at Out of The Blue, the leading dining venue renowned for its outstanding cuisine and exciting environment. Cricket fans can get together at Out of The Blue starting June 9th for the highly anticipated India vs Pakistan cricket match to take in the exciting action on the big screen and take advantage of the unlimited cocktail and beer package that is offered during the Indian matches only.

Join us to experience the electric atmosphere, where the cheers of the crowd and the thrill of the game come together to create unforgettable moments. At Out of The Blue, we’ve designed the perfect setting for fans to immerse themselves in the excitement of every boundary, wicket, and run. Our extensive menu, featuring both local favorites and international delights, paired with our exclusive beverage packages, will keep your spirits high and your taste buds satisfied throughout the match.

Also Read: Watsons Invests $250M in Expanding and Upgrading Stores Across Asia

Whether you’re looking to support Team India with fellow fans or simply enjoy a vibrant evening out, Out of The Blue is the ultimate destination. Celebrate the passion of cricket with us and make every match day an event to remember!

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In collaboration with Stratedgy, a renowned brand strategy and design studio, Hoovu aimed to capture the joy and spiritual essence of Puja. The creative brief emphasized the need to deepen the appeal among God-loving patrons through this new packaging.

Stratedgy adopted a maximalist approach, incorporating motifs inspired by Gopuram temple structures and employing a vivid color palette. A key consideration in the redesign was the sensitivity around using images of Gods or Goddesses. Many users find it uncomfortable to discard packaging with sacred images, so Stratedgy opted to feature Mudras representing the five elements instead. These symbolic hand gestures offer a respectful and meaningful alternative.

For example, the Vaayu Mudra, symbolizing air, is featured on Hoovu’s incense products, signifying the role of air in carrying devotees’ prayers to the divine.

Also Read: Australia’s First Full Hybrid Ute: GWM Cannon Alpha Redefines Power and Performance

Krupa Sheth Kapadia, Creative Director at Stratedgy, remarked, “Working with Hoovu on this project has been an incredible journey. The collaboration with Hoovu allowed us to conduct insightful consumer immersions, to finally create a unique and respectful packaging system that resonates with devotees on a deeper level.”

Rhea Karuturi, Co-Founder and CTO of Hoovu, shared her enthusiasm: “We’ve been on a journey to bring a fresh take to our beautiful, but sometimes forgotten or overlooked, traditions. This meant bringing the joy back to Puja and we hope to do that with this collection! It was great to work with Stratedgy because they understood our vision and helped take it to another level.”

With this innovative packaging, Hoovu and Stratedgy continue to honor tradition while creating an engaging Puja experience for modern believers.

About Stratedgy

Stratedgy is a Mumbai and Dubai-based branding studio. Their core focus is on building brands from the ground up, leveraging consumer truths to manifest into sound brand strategies. The studio specialises in crafting identity, digital, and packaging systems. 

The post Hoovu and Stratedgy Collaborate on Vibrant Agarbatti Packaging Inspired by Panchboota Elements appeared first on Marketing In Asia.

Record-Breaking Participation

The 2024 edition of the Abby Awards has seen an unprecedented increase in participation, breaking records for the third consecutive year. The surge in entries reflects the growing recognition and prestige associated with the awards. This year, the introduction of three new age categories—Digital, Mobile, and Technology—has garnered 626 entries from 75 companies. These new categories address the evolving landscape of the advertising industry, ensuring the awards remain relevant and forward-thinking.

New Categories Reflect Industry Trends

In addition to the new age categories, the Abby Awards 2024 has also introduced a health category and new sub-categories in trending subjects such as Artificial Intelligence (AI), Virtual Reality (VR), and Sustainable Practices. These additions are a direct response to industry demands and demonstrate the awards’ commitment to staying abreast of current trends and innovations. By expanding the categories, the Abby Awards provide a platform for recognizing a broader spectrum of creative and technological excellence.

Also Read: NewJeans Unveils “How Sweet” in COKE STUDIO 2024 Performance Video

Inclusive Judging Process

A cornerstone of the Abby Awards’ credibility is its rigorous and transparent judging process. This year, the awards featured an esteemed panel of 23 Jury Chairs and 204 jurors across 23 categories. Notably, the representation of women in the jury has seen a steady increase, with 68 female judges contributing to a 33:67 ratio. Additionally, 9 out of the 23 Jury Chairs were women, reflecting a 40:60 ratio. This inclusive approach ensures a balanced and comprehensive evaluation of entries, aligning with the industry’s push for greater diversity and inclusion.

The Abby Awards 2024 has also introduced 53 new, young, award-winning judges, making up 26% of the jury. This infusion of fresh talent brings contemporary perspectives and reinforces the relevance of the judging process. The combination of experienced and new judges helps maintain the awards’ high standards and integrity.

Rigorous Judging and Independent Verification

To uphold the integrity of the awards, the Abby Awards 2024 employs a dual-layered judging process. This process combines the renowned One Show system of shortlist and award rating with independent verification by KPMG. This rigorous approach not only enhances the credibility of the awards but also boosts the stature of the winners. Many Abby Awards winners go on to achieve success at prestigious festivals such as Cannes and One Show, further solidifying the awards’ reputation for excellence.

Industry Impact and Future Outlook

The record-breaking participation and the introduction of new categories highlight the Abby Awards’ significant impact on the marketing, advertising, and media industry. By recognizing and celebrating excellence in creative and technological innovation, the awards inspire agencies and individuals to push the boundaries of what’s possible. The inclusive judging process also sets a positive example for the industry, promoting diversity and ensuring that a wide range of perspectives is considered.

As the Abby Awards continue to evolve and adapt to industry trends, they remain a beacon of excellence and innovation. The 2024 edition has set new benchmarks, and the future looks promising for the awards and the industry they celebrate.

Below are links to the complete list of companies shortlisted:

Shortlist for Creative ABBY 2024 –  https://theadvertisingclub.net/award/creative-abbys-2024-shortlist/

Shortlist for Media ABBY 2024 – https://theadvertisingclub.net/award/media-abby-2024-shortlist/

The Abby Awards 2024 powered by One Show will be held on the 29^th, 30^th, and 31^st of May during Goafest 2024.

For more details on the Abby Awards 2024 powered by One Show, visit https://abbyawards.com/

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A Step Forward in Digital Communication

The collaboration between GRA and AKIN is poised to elevate GRA’s presence on social media platforms and raise public awareness about its regulatory role. The appointment is for an initial period of two years, with an option to extend for an additional year.

“We are thrilled to be chosen as the creative force behind GRA’s new social media front. Our team is excited to employ our expertise in content creation to develop compelling narratives that resonate with the community and elevate GRA’s presence on social media,” said Arvin Tang, Managing Director of AKIN.

Focus on Engaging Content

AKIN’s responsibilities will encompass a wide range of creative and content duties aimed at fostering a more informed public. The agency’s strategy involves creating content that effectively communicates GRA’s key messages in an engaging manner. The content will be broadly categorized into three key pillars: Educational, Human Feature, and Updates.

1. Educational Content: This will aim to clarify gambling regulations and correct misconceptions, thereby increasing public understanding and knowledge. By breaking down complex regulatory information into simple, easy-to-understand content, GRA hopes to make the regulatory landscape more accessible to the general public.
2. Human Feature Content: This content will highlight the dedication and professionalism of GRA’s team members, showcasing their efforts and humanizing the GRA brand. By sharing stories about the people behind the regulations, GRA aims to foster a deeper connection with the community.
3. Updates: These will provide timely and engaging information about developments within the gambling regulatory landscape. Regular updates will ensure that stakeholders and the public remain well-informed and connected to GRA’s ongoing work.

A Vision for the Future

The partnership between GRA and AKIN aims to create a vibrant social media presence that resonates with the community. AKIN will focus on humanizing the GRA brand and fostering connection and engagement with the general public. This approach is expected to bring GRA’s mission to life, making the regulatory authority more relatable and its work more transparent.

AKIN’s comprehensive strategy includes leveraging various social media platforms to reach diverse audiences effectively. By crafting content that is not only informative but also engaging, AKIN plans to help GRA build a robust digital presence that can adapt to the evolving needs of the community.

Elevating GRA’s Brand

Through this partnership, GRA hopes to elevate its brand and enhance its public image. The initiative reflects GRA’s commitment to transparency and community engagement, reinforcing its role as a key player in Singapore’s gambling regulatory landscape.

With AKIN’s expertise in content creation and digital strategy, GRA is well-positioned to achieve its goals of increasing public awareness and understanding of gambling regulations. The collaboration promises to deliver innovative and impactful content that will inform, engage, and connect with the public.

Also Read: NewJeans Unveils “How Sweet” in COKE STUDIO 2024 Performance Video

About GRA

GRA regulates the gambling industry in Singapore. It was reconstituted from the Casino Regulatory Authority in August 2022 and remains a statutory board under the Ministry of Home Affairs. As the national gambling regulator, GRA is dedicated to protecting the people of Singapore by keeping gambling honest and free of criminal influence, and minimising the harm from gambling.

About AKIN

AKIN by Techlyon, a digital agency committed to humanising brands, leverages AI for targeted engagement across Insights, Brand & Creative, and Digital domains. This approach enables a deep understanding of markets and audiences, informing strategic go-to-market plans with sophisticated data analysis. AI-driven creativity enhances brand and product awareness through compelling campaigns, while in the Digital realm, it optimises lead generation and campaign performance for tangible business results.

The post AKIN Named Creative Agency of Record for Singapore’s Gambling Regulatory Authority appeared first on Marketing In Asia.

The campaign spotlights genuine stories of resilience and perseverance among Indonesians, particularly during the Covid-19 pandemic and economic hardships. These stories highlight how communities can unite through the strength of dental health, reflected in smiles, overcoming obstacles, and spreading joy.

One such story features an elderly lady who, inspired by the bright smiles and kindness of schoolchildren, persevered through tough times to keep her small store open. Another highlights a fisherman in a remote area, encouraged by community support and the arrival of the Pepsodent team offering free dental check-ups and oral care protection.

Distya Tarworo Endri, Head of Marketing Oral Care & Professional Marketing at Unilever Indonesia, emphasized Pepsodent’s unwavering commitment to eradicating health diseases and ensuring dental health access for everyone. She said, “Pepsodent firmly believes in the significance of every smile and the essential role it plays in our lives. Regardless of challenges like poor oral health or tough times, we remain dedicated to enabling smiles that radiate health and hope. For 90 years, Pepsodent has been at the forefront, championing healthier smiles and empowering communities. It’s our privilege to continue this journey of making dental health accessible to all.”

As the ultimate oral care protector, Pepsodent has already provided oral health education to over 25 million children in Indonesia. In 2024, Pepsodent continued its “Healthy Smile Indonesia” campaign, offering education on dental care during fasting and tele-dentistry services, aiming to enhance the dental and oral health of 2 million school children and students across the nation.

Also read: Thailand: Ivy launches Plum And Tamarind Juice Drinks In SIG XSlimBloc Carton Packs

Bellamia Agustina, Growth Director, MullenLowe Lintas Indonesia highlighted Pepsodent’s role as a longstanding partner to Indonesians, aligning with its vision to eradicate health diseases and provide dental health access to all. She said “For 90 years, Pepsodent has stood by Indonesians, enriching their lives and fostering genuine connections. These stories of community solidarity underscore the brand’s commitment to uplifting communities and promoting oral health for all. Through Behind Every Smile of Indonesia campaign, we celebrate Pepsodent’s legacy of making a meaningful difference in the lives of ordinary Indonesians, empowering them to face challenges with confidence and a bright smile.”

The post Unilever Indonesia’s Pepsodent Launches “Behind Every Smile of Indonesia” To Showcase Indonesians’ Resilience & Perseverance Through The Decades appeared first on Marketing In Asia.

The prevalence of mobile usage in China with no exception is enormous. Mobile devices exert control as the major access to the internet, making mobile optimization an inevitable aspect of any SEO China education.

Localization is Key

China’s cultural and linguistic diversity is yet another factor that guides content and keyword optimization towards customized strategies. High-performing China SEO companies necessitate heaps of localization work, such as essay research and content adaptation, so that they can reach a diverse audience all across the country.

Exploiting the Renaissance of Social and E-Commerce Sites

WeChat and Weibo are mainstream social platforms in China which also simultaneously serve as a tool for social interactions and a very important part of digital marketing. Platforms like social media allow you to push content, engage users, as well as partner with influencers for promotion extensibility and drive traffic to your site.

Additionally, the rapid development of the e-commerce sector in China creates the prospect for sellers to access consumers directly unlike before. Switch2us integrates China SEO strategies into Alibaba platforms’ Tmall, and Taobao can help product visibility and increase conversion.

Embracing Innovation and Adaptation

The digital space in China is ever-changing, accelerating against the background of technology progress and consumer behaviour market positioning. Awareness of the most recent trends and incorporating an agile approach to SEO by Switch2us is a mandatory skill for staying on top of the competition. Whether it is from voice search optimization or the utilization of AI, the exploration of innovation is indispensable in realizing the maximum potential of SEO in China.

1. Content Strategy and Cultural Sensitivity

Content is king, yet in China, cultural sensitivity is the number one priority. Creating content that evokes an emotional response from Chinese consumers requires much more than just translation; it requires a subtle appreciation of local culture, values and the tastes of his customers. When creating content, it is crucial to also align it with cultural subtleties to improve interaction and make Chinese consumers trust you.

Storytelling in Chinese digital marketing is also a powerful tool. Effective marketing is about storytelling, which evokes emotion and links the narrative with themes in Chinese culture. This will establish a genuine connection between the brand and the audience.

2. Mobile Optimization, and App-Based SEO Integration.

Mobile optimization isn’t only about responsive web design, it is also about tailoring for China’s mobile-first culture. Because mobile use exceeds desktop, business owners should guarantee the loading of their websites swiftly, simple navigation on mobile devices and a direct experience for users.

However, aggressively promoting on Chinese super-apps WeChat and Douyin (TikTok) is a must if you want to get the most out of your visibility and engagement. Bringing SEO to these platforms, for instance, how to optimize WeChat official accounts and leveraging the algorithm of Douyin can widen the brand reach and drive traffic.

3. The cooperation of KOLs (Key Opinion Leaders) and Influencer Marketing

A key component of Sina’s digital terrain is the KOLs, wielding great power and affecting the decision-making process of consumers. Sharing platforms with celebrity endorsers who speak the same language as your target buyers is a great way of increasing exposure and brand credibility. Nevertheless, the proper due diligence process should be undertaken to make sure the partner organization will help to achieve the goals of your brand and reflect its values.

Similarly, the utilization of Switch2us’s SEO China with the contents of KOL can be advantageous in terms of visibility improvement and driving organic traffic. Supporting the KOL group in the creation of SEO-friendly content, like reviews and instructional videos, could lead to higher search rankings and a growing number of prospective buyers.

4. Brand Authority: 

The fact that you appear at the top of search results not only makes you more visible but also brings along trust and credibility to your audience. Regarding user trust, it is notable that websites ranking better in search engine results are considered by customers as authoritative sources of information in particular industries. Repeat presences at the top of the SERP will help to project your brand as a top authority in your industry

Wrapping Up

Mastering China SEO needs a thorough grasp of the peculiar digital environment, cultural specifics, and legal structure peculiar China. Through the localization of services, alignment with Baidu regulations, capitalizing on the influence of social media and e-commerce platforms, and addressing the latest trends, companies can confidently target the massive potential of China’s digital space.

The post The Dynamics of SEO in China: Navigating the Digital Dragon's Den appeared first on Marketing In Asia.

Savita Oil Technologies Ltd is India’s leading petroleum specialties company and Asia’s first carbon-positive petroleum specialties company. It specializes in Transformer Oils, White Mineral Oils, Lubricating and Automotive Oils, and Specialty Polymer products like petroleum jelly, waxes, and emulsions. Savita’s Research and Development Department was setup to be the first of its kind in the private sector oil industry in India to be recognized by the Government of India’s Department of Science and Technology. Not only does it launch products of unprecedented quality, but as a forward-thinking company, it constantly innovates to meet the changing requirements of Indian roads.  SOTL is also renowned for its automotive and industrial lubricants, with its domestic brand ‘Savsol’ being a household name in the lubricant market. Recently it introduced its latest innovation, Savsol Ester 5 range, featuring an advanced Ester Fluid Technology, marking a significant leap in lubrication technology.

As the appointed digital and creative agency for SAVSOL, Experience Commerce is poised to strategize and curate tailored digital content aimed at engaging the brand’s target audience and amplifying consumer interaction across digital platforms. Leveraging its multifaceted expertise, EC will curate content designed to provide valuable insights, resources, and support related to engine oil technology advancements, maintenance guidelines, user guides, and more, thereby nurturing lasting relationships with consumers.

Furthermore, Experience Commerce will harness the power of influencer marketing to augment reach and credibility, while also collaborating with mechanics, biker communities, and independent shops to bolster brand advocacy.

The mandate also encompasses the expansion of SAVSOL’s e-commerce presence and driving conversion. This initiative involves establishing a robust online presence and directly selling SAVSOL products through prominent e-commerce platforms such as Amazon, with plans for further expansion onto other platforms in the future.

Sibasish Guha, Head of Digital Marketing at SAVSOL, stated, “We’re thrilled to join forces with Experience Commerce to elevate our brand presence and engage our audience effectively. With a legacy spanning over five decades, preserving and advancing our heritage is paramount. Recognizing the rapid growth of the digital landscape, we’re committed to fortifying our online footprint across social media and e-commerce platforms. EC’s alignment with our values positions them as the ideal partner to help us achieve this goal and foster business growth.”

Experience Commerce’s mandate encompasses a comprehensive approach, ranging from strategic content creation to influencer marketing initiatives aimed at enhancing brand credibility and reach. By offering valuable insights, resources, and support related to engine oils and automotive maintenance, EC seeks to elevate customer engagement and establish SAVSOL as a trusted authority in its domain.

Meera Ghare, Vice President and Business Head at Experience Commerce, remarked, “We are pleased to welcome SAVSOL to our brand portfolio. As our agency expands, we seek partnerships with brands that share our values and methodologies. Our extensive industry experience enables us to curate content and creative strategies tailored to resonate with the client’s target audience, ultimately aiding Savsol in building a robust digital community. We are grateful for Savsol’s trust in entrusting Experience Commerce with their digital responsibilities. With our team’s expertise, we are confident in surpassing client expectations.”

Experience Commerce, boasting over 16 years of industry experience, is a dynamic full-service digital agency committed to delivering end-to-end strategic marketing solutions. Through its creative expertise, EC endeavours to create immersive brand experiences that drive revenue and engage consumers.

About Experience Commerce and Cheil Group

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.

EC has been a part of the Cheil Worldwide group since 2019, powering the network’s digital capabilities with cutting-edge technological prowess and setting new benchmarks in digital business. EC has its content production arm – CYLNDR INDIA, which is a platform, medium, and agency-agnostic powerhouse for Brands, Content creators, and advertisers. It provides end-to-end production, post-production, and new-age content for the virtual world & web 3.0, while empowering brands to accomplish more through creative and in-vogue content which aligns with their present & future communication goals.

One of the top 5 advertising agency networks in the country, Cheil India serves as the regional HQ for the revered Cheil Worldwide Network in South-West Asia. It provides some of the world’s most respected brands with truly integrated marketing solutions which are backed by its world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing. Cheil India has won big at major international awards including Cannes Lions, CLIOs, Spikes and others.

For more information, visit: https://www.experiencecommerce.com/

Also read: Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3

About Savita Oil Technologies Ltd.

Savita Oil Technologies Ltd. is a premier entity in the field of petroleum specialties and lubricants, renowned for its innovative approach and commitment to sustainability. With over 60 years of expertise, the company has achieved a significant turnover of Rs.3653 Crore for the year ending 2023. Savita Oil Technologies is also renowned for its automotive and industrial lubricants, with its domestic brand ‘Savsol’ being a household name in the lubricant market. Savsol has an excellent Network and Reach with 40+ Stocking Points (C&Fs), 350+ Distributors, 3500+ Franchise Workshops, and 25,000+ Retailers across the country.

Operating four state-of-the-art manufacturing plants in India, Savita’s facilities are a testament to its commitment to quality and innovation. Savita Oil Technologies has a significant global footprint, exporting to over 75 countries worldwide which highlights its extensive international trade relations. Savita’s international operations are a key aspect of its growth strategy, allowing it to reach a diverse customer base and adapt to the dynamic global economic landscape.

For more information, visit: https://www.savita.com/

The post Cheil’s Experience Commerce Bags Digital Agency Mandate for SAVSOL, India’s Leading Engine Oil Brand appeared first on Marketing In Asia.

Corona’s unique campaign around stunning sunset views is set to capture every traveller’s heart. Conceptualized in partnership with Digitas India, part of Publicis Groupe India, the campaign enables luxury travellers to check out the sunset rating of iconic hotels across the country on CRED Escapes, a luxury travel platform for India’s 1%.

With nearly 90% of people in cities spending their time indoors, the allure of sun tourism has been on the rise. Recognizing this trend, Corona India set out to create a unique solution—a sunset visual quality rating system akin to a Michelin Star for restaurants. This innovative approach guarantees travellers the opportunity to witness nature’s wonder with certainty, transforming fleeting moments into cherished memories.

A team of weather experts and data analysts created a new system to rate how beautiful sunsets are from a hotel room. They used 43 years of weather data from ECMWF and NASA. The system looks at data like location, wind speed, air quality, and clouds to give a sunset a score from 1 to 5.

Also read: Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty 

“We all believe in taking a moment from our busy everyday lives to enjoy the beauty of sunsets. If a hotel room can guarantee impeccable service and a host of amenities, why can’t it promise a great sunset view? With The Corona Sunset View, we aim to forever reimagine how people experience sunsets – relaxing and unwinding with their friends and enjoying a cold Corona served with a lime,” said Vineet Sharma, Vice President Marketing & Trade Marketing, AB InBev India. 

“We’ve all been to that one hotel where everything is perfect, and yet been disappointed with the sunset view after spending a considerable amount of time and money planning a holiday. The Corona Sunset View combines unique scientific data and predictive modelling to solve a real-world problem, ensuring that sunset seekers can enjoy their moments with certainty, and making Corona the reference point for the world’s most beautiful sunsets,” said Abraham Varughese, Chief Creative Officer, Digitas India.

So, the next time you plan a getaway, look for The Corona Sunset View rating to guarantee an unforgettable sunset experience.

Follow @corona_india on Instagram for more updates.

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Capturing Attention in a Digital World

While Malaysians are undeniably glued to their smartphones, a recent study by the Malaysian Advertisers Association (MAA) revealed a surprising fact: 72% of consumers still recall seeing an Out-of-Home (OOH) ad in the past week. This highlights the continued effectiveness of billboards in a world dominated by digital screens.

The Rise of Digital Billboards

The game has changed with the introduction of digital billboards. These dynamic displays offer several advantages:

• Captivating Visuals: High-resolution screens showcase eye-catching visuals that are more impactful than static displays. Imagine a billboard for a local durian stall showcasing its creamy, golden flesh during peak durian season!
• Targeted Content: Digital billboards can tailor content for specific times of day or demographics. A billboard for a fitness app placed near a popular jogging path could display motivational messages during peak exercise hours.

Addressing Measurement Concerns

A common criticism of billboards has been the difficulty in measuring their effectiveness compared to digital advertising. However, advancements are changing this narrative.

• Location Intelligence: Data on anonymized phone location trends can be used to estimate audience demographics exposed to specific billboards.
• QR Codes and Social Media Integration: QR codes on billboards can bridge the gap between physical and digital experiences. Users can scan the code to visit a landing page, engage with social media campaigns, or download an app, providing valuable data for campaign measurement.

Balancing Creativity with Regulation

The rise of digital billboards necessitates addressing potential issues:

• Visual Clutter: With more dynamic displays, careful planning is crucial to avoid overwhelming viewers with information overload.
• Light Pollution: Regulations regarding display brightness need to be considered to minimize light pollution in urban areas.

A Local Success Story: AirAsia Takes Flight

AirAsia, a prominent Malaysian budget airline, recently employed a creative digital billboard campaign. Their displays featured interactive games that passersby could play by waving their hands, generating social media buzz and brand engagement. This exemplifies the power of blending technology and audience participation with billboard advertising.

Another case study in simplicity where the power of “less is more” proves to pays. Look no further than Siti Khadijah’s billboard campaign. Their simple yet powerful message (“nak… mak teringin nak pakai telekung Siti Khadijah“) resonated deeply with their target audience (mothers). This highlights the enduring effectiveness of clear and concise messaging.

The Future of Billboards in Malaysia

By embracing technology, strategic location selection, and impactful creative elements, billboards can effectively:

• Capture Attention: Stand out in a digital world with captivating visuals and dynamic displays.
• Spark Engagement: QR codes and interactive elements can bridge the gap between physical and digital experiences.
• Influence Decisions: Clear calls to action and targeted messaging can prompt viewers to take action.

Billboards are not relics of the past; they are a powerful tool in the modern marketing arsenal. By addressing critical issues and leveraging new possibilities, billboards can ensure their continued relevance in Malaysia’s ever-evolving marketing landscape.

Note: This article is part of a publication from a study conducted by Mohd Juraij bin Abd Rani and Nursheilaizati binti Abdullah from Faculty of Business & Communication, Universiti Malaysia Perlis on the impact and effectiveness of Out-of-Home (OOH) advertisement in Malaysia.

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FUCC It, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women to not let cancer, severe chronic and terminal illness define their lives. The deliberately provocative tagline aims to grab attention, build rapport and generate a sense of liberation for those Cancer Chicks supports. 

Marshall Campbell, General Manager MBCS said the team knew a provocative idea was needed to cut through charity clutter and empower these remarkable young women, who despite their diagnosis don’t want to be seen as different or treated differently.  He said: “There is something liberating in saying “F*&% It, I’m doing it anyway” and that became the basis of CC’s new brand platform, which encourages young women to ‘Be Who You Are, Cancer or Not’.”

At the core of the campaign is a 30-sec hero video featuring Cancer Chick brand ambassadors Sharni, Rhiannon and Carlina, all every day mothers, sisters, friends and colleagues, but with a cancer diagnosis in common, and all sharing an inspirational attitude.  The powerful videos show the women experiencing a FUCC It moment when they realise the need to escape the confines of their homes, hospitals and cancer treatment and live life as they want to. 

Marshall continued: “The concept revolves around showcasing the remarkable achievements of Cancer Chicks. FUCC It emerges as a guiding attitude for these women, who simply have not allowed cancer to define them; the videos capture the essence of their resilience and determination.

“Cancer is often portrayed as a source of sadness and despair, but FUCC It, stands out from the norm and seeks to reshape the narrative towards one of empowerment and defiance, rather than yielding to the constraints imposed by illness,” Marshall concluded.

The campaign will be brought to life across a multi-channel strategy designed to build rapid cultural awareness and support for Cancer Chicks, with content appearing across Screens, Radio, OOH, Social, Print and more, all further supported and amplified by Influencers, brand ambassadors and PR.

Danielle Galipienzo, Head of Initiative Impact said the creative is strong, provocative and inspiring and needed a high reaching media campaign to do it justice.

Galipienzo said: “We invited over 100 media partners to share the Cancer Chicks story, including personal anecdotes from Cancer Chicks members and asking for their media support in bringing this campaign and the essence of FUCC It to life.”

“The immediate response and support we saw was phenomenal and has resulted in significant exposure across all major channels and some amazing tactics to give the campaign even more colour and impact.  We are humbled by the industry getting behind the cause and couldn’t be more thankful for their support.” ​

Also Read: Building SARAL: Yash Chavan’s Journey to InfluencerOS Success

Rikki Stern, Co-Founder of Cancer Chicks and survivor of Hodgkins Lymphoma said: “There is no better brand positioning for Cancer Chicks.  Every woman I know who has been diagnosed with cancer has had their “FUCC It” moment that has inspired them to move beyond being a “woman with cancer”, to a woman who is proud to be who they are, cancer or not.

“We are so excited to see FUCC It out in market and can’t wait for the conversations to begin,” she concluded.

FUCC It launches April 24 and runs in market for six weeks.

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Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest 2024 and ABBY Awards Powered by One Show 2024 in Mumbai. The 17^th edition of the festival will take place from 29^th to 31^st May, 2024 at Westin Powai, Mumbai.

Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia, said, “We’re excited to announce that Goafest is happening in Mumbai this year, despite a few logistical challenges. Our collective decision reflects our unwavering commitment to this esteemed event, which has evolved into a cornerstone platform for shaping the future of our industry. It’s become a vital platform for industry, becoming a nexus where industry leaders converge to explore, innovate, and chart the course for a progressive journey. We’re committed to maximizing participation, curating insightful sessions, and ensuring attendees leave with invaluable knowledge. Plus, mark your calendars: Goafest returns to Goa in 2025! Join us for an unforgettable experience at Mumbai Goafest 2024!”

Also read: Pepsi Makes a Splash with AI-Powered Fashion Line: The Pepsi Pulse Collection

Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia, said, “The ABBYs has always been a platform dedicated to recognizing and celebrating outstanding achievements in the advertising and marketing industry. We look forward to honoring the best work of 2023 at the ABBY Awards Powered by One Show 2024 this May, in Mumbai. With Westin Powai as the venue we are working towards putting together a dynamic agenda that  will be announced in due course. We are grateful and thankful to the entire fraternity for their continued support and enthusiasm.”

The Goafest organizing committee extends gratitude to all partners, members, and stakeholders for their understanding and support. The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) assure the fraternity of their commitment to replicate the Goafest experience in Mumbai.

Agenda, speakers, and the sessions to be announced shortly.

For more information on the festival, follow the Goafest handle at @goafestlive and for ABBY Awards Powered by One Show, follow The Advertising Club at @theadclubindia

Stay tuned for further updates.

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The discrepancy in health benefits between meats and vegetables in games such as Fortnite, Minecraft, Skyrim, and ARK: Survival Evolved is stark. Meats typically provide significant boosts in health and stamina, while vegetables offer comparatively minimal benefits. For example, in Fortnite, while meat provides a +15HP increase, cabbage only offers +10HP.

Chintan Dholakia, General Manager at Unilever, highlighted the importance of this initiative, stating, “At Knorr, we’re passionate about making good food accessible to all, and that includes the virtual world. Our mission is simple: to ensure that veggies receive the recognition they deserve in gaming. It’s time for a gaming revolution, and we’re leading the charge.”

Knorr is collaborating with the gaming modding community to create veg-powered modifications for major games like Fortnite, Minecraft, Skyrim, and GTA V. These mods aim to enhance the gaming experience by making vegetables not only a vital part of the gameplay but also a delightful culinary adventure.

Also Read: Mastering Machine Learning: Insights from Tal Shaked, CMLO at Moloco

Gamers are invited to partake in this nutritious revolution by engaging with the vegetable-enhanced mods and supporting a petition for game publishers to prioritize vegetable inclusion in their titles. Knorr’s campaign represents a significant step towards making the virtual gastronomy experience more inclusive and balanced, mirroring the nutritional values cherished in the real world.To know more, visit: https://www.knorr.in/home.html

The post Knorr Ignites a Veg-Led Revolution in the Gaming Industry with New Mod Campaign appeared first on Marketing In Asia.

Heartfelt Storytelling

The film centers around a touching interaction between a Malaysia Airlines stewardess and an elderly woman passenger. During the flight, the passenger presents the stewardess with a poem expressing gratitude and respect for those who tirelessly serve others, especially during significant times like the Raya festivities. The narrative beautifully captures the theme, “only the strong can put others before themselves,” celebrating the selflessness of airline staff.

Commitment Beyond Duty

MAG’s Raya film is more than just a creative expression; it is a sincere acknowledgment of the sacrifices made by service industry professionals, particularly during festive seasons. “Many of our team members would prefer to be with their families during such times, yet they remain passionately dedicated to prioritizing our customers. This steadfast commitment forms the cornerstone of our identity as the national carrier,” stated MAG in a reflection on the campaign.

Culture and Community

The campaign, crafted by MAG’s in-house branding team and brought to life by Reservoir Production, is steeped in the values and spirit of Ramadan. It also reflects the deep-seated belief within the organization that “people are our true north.” This principle reinforces the idea that MAG’s strength and soul come from its people, fostering a sense of community and togetherness that resonates deeply during Ramadan.

Behind the Scenes

The decision to focus the film on the crew’s experience, including those who maintain aircraft safety and operations behind the scenes, stems from a desire to highlight the comprehensive efforts that go into ensuring passenger and cargo safety. “We aim to remind our staff that their hard work and sacrifices, particularly during the holidays, are deeply appreciated. We are thankful for their contributions to delivering Malaysian Hospitality,” shared MAG’s team.

Celebrating Internal Bonds

Lau Yin May, group chief customer experience officer at MAG, shared her excitement about the project, noting that creating the film was a unifying experience for the staff across different entities within the Group. “The process allowed our staff to meet and bond with colleagues they would typically not encounter. It was a unique opportunity to build stronger team connections and showcase our internal talents,” she remarked. This initiative not only highlights the dedication of MAG’s employees but also strengthens the internal bonds within the organization, promising more collaborative projects in the future.

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