Originally released in 2023, Boat Story was commissioned by BBC One, UK and Amazon Freevee, US Germany. The 6×60’ thriller was written by Harry and Jack Williams and produced by the award-winning Two Brothers Pictures (an All3Media production company), in association with All3Media International. This thriller with a darkly comic heart has captivated audiences worldwide with its gripping and innovative storytelling.

After having successfully adapted Ray Donovan for Netflix India, Locomotive Global Media continues to make it a priority to bring premium international formats to the Indian audience.

Also Read: Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024

Speaking on the acquisition, Roshni Ghosh, Producer at Locomotive Global Media said “We at Locomotive Global Media take enormous satisfaction in our ability to adapt international formats to suit the Indian audience. We are incredibly excited to bring ‘Boat Story’ to India. On our journey to engage with millions of viewers, we are delighted to be able to collaborate with the most prolific creative minds in India and our partners at All3Media International to present stories that defy formulaic narratives and deliver an unparalleled entertainment experience.”

Jaenani Netra, VP, Sales Finished & Formats (Asia) at All3Media International expressed enthusiasm about the partnership, “Locomotive Global Media’s partnership with All3Media International presents such exciting times for India as this is our first scripted format deal together. It is a great choice of show, as Boat Story doubles up as a gripping thriller and as a darkly comic drama. With Mayank Sharma and Locomotive Global Media leading this adaptation, we are looking forward to seeing Boat Story take definite shape with the best on board!”

Adding further, showrunner and director, Mayank Sharma said, “I am really happy to be working on the adaptation of ‘Boat Story’. It is a fun, madly entertaining show with relatable yet quirky characters that keep you hooked until the end. While we aim to preserve the original’s essence, we are excited to infuse local flavour and fresh perspectives into our version that packs the show with action, humour and thrills specifically tailored for the Indian viewer.”

The post Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s ‘Boat Story’ appeared first on Marketing In Asia.

Prime Video, India’s most loved entertainment destination, unveils an exciting selection of 14 highly anticipated Indian and international series and movies in 5 languages for Prime members in the lead-up to Prime Day 2024 on 20th and 21st July. Customers can enjoy the highly anticipated Season 3 of the mega Indian Original series Mirzapur (Hindi) that premieres on 5th July with the battle for the throne of Mirzapur intensifying even further this season, as well as the global blockbuster Original series The Boys (English) Season 4 that has fresh episodes dropping every week all the way up to Prime Day. With both the series available with subtitles and dubs in multiple Indian languages, customers across the length and breadth of the country can enjoy the blockbuster shows in a language of their choice.

Prime Day celebrations kicked off weeks in advance on Prime Video with keenly awaited movies and series like the documentary Federer: Twelve Final Days (English) that follows Roger Federer in the last twelve days of his professional career, dystopian thriller Civil War (English), social drama PT Sir (Tamil), the critically acclaimed Naach Ga Ghuma (Marathi), heist comedy Gam Gam Ganesha (Telugu), historical Original series My Lady Jane (English), direct-to-service comedy drama Sharmajee Ki Beti (Hindi), and action comedy entertainer Inga Naan Thaan Kingu (Tamil). All of these exciting movies and series are now available to watch on Prime Video.

Prime Day celebrations don’t end here as Prime Video is also set to premiere the action thriller film Garudan (Tamil), romcom Space Cadet (English), and spy comedy My Spy: The Eternal City (English).

That’s not all, in the lead up to Prime Day, Prime Video has also launched Crunchyroll, on Prime Video Channels, enabling customers to watch their favourite anime content via an add-on subscription for just INR 79 per month. Additionally, Prime members can also enjoy up to 50% discount when purchasing add-on subscriptions of other popular video streaming services on Prime Video Channels including MGM+, Lionsgate Play, discovery+, Sony Pictures Stream, hoichoi, ManoramaMAX, Mubi, VROTT, among others. With Prime Video Channels, Prime members can watch more shows and movies, experience no hassle login and billing while enjoying all Prime Video features like X-Ray, a single watchlist and download library for offline viewing, across several OTT services.

Amazon India returns with its much-awaited Prime Day on July 20 & 21, 2024.Prime members get ready to Discover Joy with big savings, great deals, new launches from leading brands, small and medium businesses, blockbuster entertainment and much more. During Prime Day, save Big with 10% savings on payment using ICICI Bank Credit/Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards. Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership, unlimited 5% cashback on all purchases using their co-branded ICICI credit card, access to exclusive deals, early and exclusive access to our shopping events including Prime Day. Not a member yet? Join Prime Annual at ₹1,499 for one year, Prime Lite at ₹799 for one year, and Prime Shopping Edition at ₹399 for one year at amazon.in/prime to enjoy Prime benefits such as free and fast delivery, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and over podcast episodes with Amazon Music, a free rotating selection of more than 3,000 e-books, magazines and comics with Prime Reading and access to the monthly free-in game content and benefits with Prime Gaming.

The post Prime Video Announces Blockbuster Entertainment Line-up for Prime Day 2024 with 14 Highly Anticipated Series and Movies Across 5 Languages appeared first on Marketing In Asia.

Riteish Deshmukh’s debut series, PILL will be the headlining original, premiering 12th July. Produced by Ronnie Screwala’s RSVP Movies and created by Raj Kumar Gupta, the series unravels the inner workings of the pharmaceutical industry. The month gets more exciting with the release of the globally loved film, Kung Fu Panda 4, which will be available in 3 local languages, namely, Hindi, Tamil and Telugu, alongside English starting 15th July.

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Following a blockbuster launch, Bigg Boss OTT 3 continues to rule the charts with non-stop drama. The third season, hosted by megastar Anil Kapoor, premieres every day at 9pm. The fans are in for a double treat with the 5th season of Bigg Boss Marathi, which is set to premiere soon. In addition to the 24-hour live channel, the platform will also offer a host of interactivities for the viewers. Riteish Deshmukh takes on as the host this season, promising to elevate the entertainment quotient.

Additionally, two Telugu action-drama films, Gangs of Godavari, starring Vishwak Sen, Neha Shetty, and Anjali, and Harom Hara, starring Sudheer Babu, Malvika Sharma, amongst others, will exclusively be available in Hindi on the platform.

With its endeavour to provide wholesome entertainment for kids and family, JioCinema Premium will premiere new episodes of Chikoo aur Bunty, Abhimanyu Ki Alien Family, and Taffy this month. The robust line-up will also include shows like Khatron Ke Khiladi, Khoobsurat, Primetime with Murthy’s and Mishri.

This July, enjoy new premieres from the extensive library of reality shows, originals, movies, kids & family entertainment, international content, along with exclusive early access to network content 24 hours before it airs on TV, only on JioCinema Premium at Rs. 29 per month.

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Riteish Deshmukh starrer human drama series, PILL is all set for its premiere on JioCinema Premium on 12th July. Following the gripping motion poster, the platform has unveiled the trailer of the series, which endeavours to unravel the inner workings of the pharmaceutical industry, responsible for our everyday well-being. Produced by Ronnie Screwvala’s RSVP Movies and created by Raj Kumar Gupta, PILL also stars actor Pavan Malhotra in a pivotal role.

PILL introduces you to Prakash Chauhan, played by Riteish Deshmukh, who digs through the deep-set rot in the Indian pharmaceutical world. The series showcases the process through which a pill reaches an individual, through diverse characters – from powerful pharma industrialists, corrupt doctors, to medical representatives, compromised drug regulators, politicians, journalists, and whistleblowers. Through the course of the show, tension unfolds as Prakash faces-off the manipulative CEO of Pharma company, portrayed by Pavan Malhotra and takes on an honest fight to find out the truth behind the powerful nexus that puts profits before patients. In this compelling clash of good vs. evil, Prakash’s quest to truth raises hope for the common man to be more aware and vigilant in a world where everyone is at the mercy of medicines and vaccines.

Talking about his debut series, Riteish Deshmukh said, “It’s exciting to venture into the world of digital streaming. When you’re entrusted with a compelling story like Pill, there’s a huge responsibility to do justice to it. It’s intriguing to learn about the complexities behind something as seemingly simple as a pill that impacts our daily lives and well-being. Being a part of this journey has been incredibly enlightening. Working alongside visionaries like Raj Kumar Gupta and Ronnie Screwvala, who have poured their hearts into this project, is a true honour. Prakash Chauhan is a character of both simplicity and strength, and I am confident that his fight against the corrupt pharma players will resonate with the audience.”

Ronnie Screwvala, also shared, “We’ve worked hard to bring an original and thought-provoking concept and story like PILL that explores untold landscapes and asks crucial questions. With PILL, we aim to entertain as well as increase awareness amongst people. Riteish brings his unparalleled acting prowess to the series, making his digital debut even more exciting. And as always, it is a pleasure working with Raj who has helmed this one with his thrilling expertise. Lastly the show’s release on JioCinema allows us the widest audience reach and together we look forward to bringing this powerful series to screens far and wide.”

Raj Kumar Gupta commented, “Celluloid has always been my medium of expression as I’ve made films across genres to bring different stories to my audiences. And now, I am looking forward to experimenting with the long format on OTT. A story like ‘Pill’ needed to be told through a longer format and I am glad to be collaborating with JioCinema to tell this story. It has been a great experience working with Riteish, Ronnie, and the entire team on this one. We all are looking forward to bringing this story to audiences.”

Watch the earnest fight against the dark and corrupt world of the pharmaceutical industry, with PILL premiering 12th July exclusively on JioCinema Premium!

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With Prime Video Channels, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content available at a single destination—Prime Video

MUMBAI—June 25, 2024—Prime Video, India’s most loved entertainment destination, today launched Crunchyroll®, the ultimate destination for anime worldwide, on Prime Video Channels, increasing access to some of the most popular anime content for fans in India. Prime members can now purchase an add-on subscription to Crunchyroll® at ₹79 per month, gaining access to over 800 anime titles, including the latest shows and movies, some of which will be available for viewers in India in multiple languages, immediately after their release in Japan.

With a subscription to Crunchyroll on Prime Video Channels, Prime members can enjoy more than 40 new shows from the new anime season, including the new sci-fi monster series Kaiju No.8, the fan-favourite series Black Butler – Public School Arc, which returned nearly ten years after its original run, Solo Leveling, Demon Slayer -Hashira Training Arc- and many more. Select shows and movies will also be available in Hindi, Tamil and Telugu, in addition to English.

“The popularity of anime content in India has grown exponentially over the last few years, and through various Channels, we are working towards building a wide and diverse library of popular and blockbuster Japanese animation,” said Gaurav Bhasin, head of Prime Video Channels and Movie Rentals, Prime Video, India. “We are thrilled to launch Crunchyroll on Prime Video Channels and make it even more convenient for Prime members in India to watch premium and latest anime content, immediately after its release in Japan. The availability of select shows and movies in Hindi, Tamil, and Telugu, besides English, will make anime more accessible for fans, while also helping introduce the genre to new viewers. We look forward to strengthening our anime programming on Prime Video Channels in the coming months.”

Terry Li, Executive Vice President of Business Development at Crunchyroll, said, “Crunchyroll offers an anime adventure for every kind of fan. From sports to romantic comedy, horror and action to slice-of-life, even the anime-curious can get immersed in our library. We look forward to welcoming new fans into the anime community through our launch on Prime Video, offering convenient access to Crunchyroll’s vast library of anime, including the latest shows, new seasons and movies in India.”

Prime members in India can purchase an add-on subscription for Crunchyroll through Prime Video Channels at ₹79 per month.

The post Prime Video Launches Crunchyroll®, the Ultimate Destination for Anime Worldwide, on Prime Video Channels in India appeared first on Marketing In Asia.

Panchayat Season 3 trended at #1 on Prime Video in 26 countries and territories on launch day

Featuring a much-loved returning star cast Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik, Chandan Roy, and Sanvikaa, Panchayat continues to win audience appreciation worldwide

Following its worldwide premiere on May 28th, Panchayat Season 3, has set records by ranking among the top three most-watched Indian Originals on Prime Video, in just 14 days. The new season has been streamed by viewers in over 167 countries and territories and has been viewed across 99% of India’s pin codes in the first two weeks. Panchayat Season 3 also reached a global milestone, trending at number one in 26 countries and territories, on launch day. Panchayat has been a fan favourite since it launched on Prime Video in 2018. Season 2 received the maiden Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. Panchayat Season 3 continues to win hearts in India and around the world, achieving the biggest opening on the service. With an impressive IMDb rating of 9.0 across all three seasons, the series has been lauded by critics and audiences worldwide for its simple storytelling, comedic yet heart-warming moments, and stellar performances.

“Panchayat Season 3 has set a new benchmark in the streaming landscape,” said Manish Menghani, Director – Content Licensing, Prime Video India. “The series has received immense love from audiences worldwide for its unique blend of authentic rural charm and universal themes of community dynamics, resilience and friendship. These elements have made the latest season an irresistibly -binge-worthy mass-entertainer for viewers across the globe. It has been delightful to collaborate with TVF on this journey. Our shared aspiration for the show has been not only to entertain but also to spotlight the nuanced dynamics of the hinterlands in our diverse country. We are absolutely thrilled with the fantastic response, which solidifies the series’ resonance and is a testament to the growing global popularity of Indian content. At Prime Video, we are proud to have put Panchayat on the world map.”

“It has been absolutely wonderful to partner with Prime Video and script the success story of Panchayat together. Panchayat holds a special place in our hearts as it beautifully captures the essence of rural India with authenticity and humour. The series exemplifies TVF and Prime Video’s shared commitment to storytelling that deeply resonates with audiences, showcasing the richness of human connections amidst simplicity. We are thrilled by the overwhelming love and appreciation, Season 3 has received, not just in India, but across the globe on Prime Video. My heartfelt gratitude to the cast and crew whose dedication made Panchayat’s success possible, and to the fans of the series for their love and support,” said Vijay Koshy, President, The Viral Fever (TVF).

Created by The Viral Fever, directed by Deepak Kumar Mishra, and written by Chandan Kumar, the new season of Panchayat deep dives into the antics of Phulera-dwellers as politics and rivalry reigns supreme, leading to humorous trials and tribulations. Launched on May 28, Panchayat Season 3 is streaming in Hindi, exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

The post Panchayat Season 3 Ranks Amongst the Top 3 Most-Watched Indian Originals on Prime Video, in the Opening 2 Weeks appeared first on Marketing In Asia.

~ At a grand press conference on Tuesday, the iconic host Anil Kapoor made an over-the-top entry and shared details about the upcoming season while engaging the host of the evening Munawar Faruqui ~

Revolutionizing premium entertainment experiences for every Indian household, JioCinema Premium is poised to delight its subscribers with India’s most-awaited digital reality phenomenon Bigg Boss OTT Season 3. Premiering on 21st June, the new season with the new host Anil Kapoor promises breakthrough interactive features, with the 24-hour live channel, delivering an immersive OTT experience. Bigg Boss OTT Season 3 is produced by EndemolShine India (part of the Banijay Group).

Anchored on the popularity of the show, a diverse set of brands have joined as sponsors for JioCinema Premium’s Bigg Boss OTT. Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.

With the proposition of making the season ‘Khaas’, Bigg Boss OTT 3 is set to empower its fans with breakthrough interactive features such as audience takeovers, where viewers can influence decisions in the house; quizzes in Hype mode, to drive user interactivity through comments, polls, and predictions; Meme The Moment, allowing users to create memes from the live stream; Jeeto Dhan Dhana Dhan contest that will engage viewers with questions about the show, and offering exciting prizes. In addition to the 24-hour live feed, JioCinema Premium subscribers will also get access to exclusive cuts, round-the-clock content drops, LIVE Shots, BB Quicks, and more. Committed to driving innovations, Bigg Boss OTT 3 will offer unparalleled opportunities for brands and advertisers, setting new benchmarks with audience engagement.

Speaking about the new season, Alok Jain, President – General Entertainment, Viacom18, said, “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host of Bigg Boss OTT 3, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment.”

Speaking on bolstering JioCinema Premium’s offering, Ferzad Palia – Business Head, JioCinema, said, “With Bigg Boss OTT 3 we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”

Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India said, “Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of Bigg Boss OTT, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.”

Anil Kapoor expressed his excitement, “If you think you’ve seen it all in Bigg Boss, think again! I’m pulling out all the stops this season to bring you the most epic, the most masaaledar season of Bigg Boss yet! Amidst all the brewing suspense around this new season, all I ask of the fans is that they forget everything they think they know about Bigg Boss OTT, kyunki ‘Ab Sab Badlega’. The audience should expect the unexpected from their two evergreen and ever-surprising game masters, Bigg Boss & Anil Kapoor.”

Speaking on the association, Yogesh Tewari, Vice President – Marketing, GUILTFREE Industries Limited said, “At Too Yumm! we have always looked out for partnerships that showcase our versatile product portfolio and Masaledaar offerings. Bigg Boss OTT aligns perfectly with our brand’s dynamic image, allowing us to connect with its ever-growing and enthusiastic audience base, which aligns with our target audience too. Our continued partnership with Bigg Boss OTT reaffirms our shared success, and we’re excited to collaborate again this season. We are confident that the show’s captivating appeal will further boost our brand awareness and recall.”

A spokesperson from Siggnature Finest Silver Elaichi said, “Reality entertainment has tremendous consumption and engagement, and Bigg Boss OTT is a clear category leader. By partnering with India’s biggest entertainment phenomenon, our objective is to enhance brand visibility, deepen engagement, thus scaling our brand to greater heights.”

Speaking about the association, Karan Dua, Product Marketing Head, OPPO India said, “We are delighted to partner with Bigg Boss OTT Season 3 as the “powered-by” sponsor. This partnership is something that we’ve been looking forward to while launching the OPPO F27 ProPlus 5G, as we both as OPPO and Bigg Boss OTT talk to a consumer that’s daring and living life on the edge. We are excited to bring innovative and interactive engagement to millions of Bigg Boss fans, which we believe will not only elevate the viewing experience for fans but also reinforce OPPO’s commitment to delivering excellence in product innovation and entertainment.”

Toshiyuki Nakamura, Vice President – Marketing, Unicharm India, added, “Bigg Boss OTT is not just a show; it is a cultural phenomenon that captivates audiences with its high intensity action and entertainment. We, at Unicharm & Sofy, are delighted to associate with Bigg Boss OTT Season 3, as it is the perfect fit for reaching out to our Core TG – The GenZ and empower them to be confident and fearless. We look forward to leveraging this partnership to not only strengthen our brand presence but also to foster meaningful connections with the viewers.”

With unprecedented viewership and engagement, the second season of India’s biggest digital reality phenomenon, Bigg Boss OTT Season 2 shattered records, setting new benchmarks for digital entertainment in India and across the globe. The season garnered an astounding 30 billion+ watch time minutes, drawing in over 100 million viewers. Moreover, the universal appeal of the last season captivated advertisers and brands from across various categories, garnering interactive engagement of over 55 million.

Co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; Co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; Bigg Boss OTT 3 premieres on 21st June, 9PM, exclusively on JioCinema Premium!

The post India’s Biggest Digital Entertainment Phenomenon Bigg Boss OTT Makes a Grand Return for Season 3 With Host Anil Kapoor; Welcomes 6 Sponsors appeared first on Marketing In Asia.

Bigg Boss OTT 3 is set to premiere on 21st June, exclusively on JioCinema Premium~

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Following the announcement of the iconic Anil Kapoor taking over as the host of India’s biggest digital reality phenomenon, Bigg Boss OTT 3, JioCinema Premium has now unveiled an enthralling promo featuring the megastar. Premiering 21st June, Bigg Boss OTT 3, co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; Co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; promises to be a rollercoaster of non-stop and unfiltered entertainment.

The promo showcases Anil Kapoor narrating his life journey, reflecting on how everyone said, “Kya hi baaki hai AK?”, to which he responds, “Abhi to bas shuru kia hai,” as he takes over as the host of Bigg Boss OTT 3. The promo further sets the tone for the most exciting season ever as he drops hints on what’s in store for the contestants in the show. Season 3 brings in the theme of Ab Sab Badlega, with a captivating message: Thoda Logic, Thoda Magic.

Mark your calendars! Bigg Boss OTT 3 premieres exclusively on JioCinema Premium from 21st June, 9 PM!

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Bigg Boss chahte hai ki asli fans gather! Following the phenomenal success of JioCinema Premium and its content offerings, the platform just dropped the teaser announcing Bigg Boss OTT 3, coming in June. The teaser offers a sneak peek into India’s biggest digital reality phenomenon and promises that fans would forget all the highlights from previous seasons, including the most popular fights and viral moments.

The previous season of Bigg Boss OTT set new standards for digital entertainment in India and globally, garnering unprecedented viewership and engagement, while drawing attention across various sectors.

Brace yourself for the much-awaited season of Bigg Boss OTT where you can expect the unexpected. Stay tuned for all the drama and entertainment, only on JioCinema Premium!

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Independent full-service digital agency, TheSmallBigIdea, has partnered with DHL Express for their on-going association with the Mumbai Indians. TheSmallBigIdea is responsible for managing DHL Express’ digital communications for the DHL x Mumbai Indians partnership in 2024. The global leader in logistics is the principal sponsor and official logistics service provider for the Mumbai Indians team.

Speaking on the partnership, Harikrishnan Pillai, CEO & Co-Founder, TheSmallBigIdea said, “Integrating brands with sport is always interesting. We decided to craft an engaging content piece, not pandering to the mainstream use of sports celebrities, which eventually resonates with audiences while staying true to the brand’s strengths. The insight driving this campaign was simple: let everyone excel in their respective fields. Whether it’s cricketers scoring runs or DHL excelling in logistics, our focus remained on highlighting expertise. We crafted a narrative showcasing cricket stars featuring in a DHL ad film. Emphasizing on the significance of leveraging individual strengths and capturing captivating behind-the-scenes dynamics between advertising pros and cricketers, we were able to celebrate excellence while staying true to what makes each entity exceptional.”

Known for its expertise in creating innovative and impactful digital campaigns, TheSmallBigIdea leveraged the DHL – Mumbai Indians partnership to craft captivating campaigns ‘ThatsMyGame’ and ‘DilSeIndianSpiritSeMumbaiIndians’. Both advertisements, conceptualized and executed by TheSmallBigIdea, aim to celebrate the spirit of cricket and showcase DHL Express’ commitment to delivering excellence both on and off the field. Through a series of creative social media pieces and engaging activations, the ads highlight DHL Express’ role as the official logistics partner of the Mumbai Indians featuring Hardik Pandya, Jasprit Bumrah, and Ishan Kishan.

For DHL Express, the partnership with the Mumbai Indians is an opportunity to further strengthen its connection with Indian audiences, leveraging the nation’s love for cricket.

The post TheSmallBigIdea secures the digital communications mandate for DHL Express' association with Mumbai Indians appeared first on Marketing In Asia.

Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, announces the launch of an all-new range of exciting ‘Back to School’ collection. Designed to make the return to the classroom a fun and happy occasion, this vibrant range showcases beloved characters including Motu Patlu, PAW Patrol, Dora The Explorer, Baby Shark, Miraculous, LOL Surprise, and Masha and The Bear bringing kids a step closer to their favorite toons!

Spanning across essential categories, the Back to School range is an attractive collection comprising school bags, lunch boxes, pencil boxes, water bottles and activity books, in bright colors and appealing designs.

Speaking on the launch of its all-new ‘Back to School’ range, Sachin Puntambekar, Head – Viacom18 Consumer Products, said, “At Viacom18 Consumer Products, we are committed to offering innovative and engaging products that resonate with our consumers across product categories. Our ‘Back to School’ range promises to bring young fans closer to their favourite characters and make the return to school a memorable experience for kids. This year again, we’ve meticulously curated our latest collection of kids’ merchandise to cater to children across ages thus ensuring that every child finds joy and inspiration in our offerings.”

The launch of the new Back to School range of Viacom18 Consumer Products will be supported by a robust multi-screen marketing plan comprising of on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations with mommy bloggers, and social media promotions. In addition to this, a giveaway contest on Viacom18 Consumer Product’s social media pages will award 10 winners with merchandise.

Attractively priced between Rs. 50 to Rs. 1299, the products will be available at leading kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, Toys R Us, Dmart, Vmart and Crosswords across 1000+ retail touch points nationwide. Additionally, the Back to School range will be accessible on prominent e-commerce platforms like Amazon, Flipkart, First Cry & more.

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The new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices.

This extensive collaboration between Tata Play and Amazon Prime is dedicated to offering comprehensive value to the customers, ensuring they enjoy video, shipping and shopping benefits. Consumers can enjoy the full selection of amazing shows and movies on Prime Video including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others, blockbuster movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Mast Mein Rehne Ka, Maja Ma, Bawaal, Pippa, Captain Miller, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Idea of You, The Boys, Jack Ryan, Reacher, to name a few. This is in addition to other Prime Lite benefits like, free unlimited same day delivery across 1M+ products and next day delivery across 4M+ products, prime early access & exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while on shopping on Amazon.

“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO, Tata Play, on this first-of-its-kind partnership.

Also read: 2022 Amazon Prime Day Returns In July In More Than 20 Countries

“At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Gaurav Gandhi, vice president, APAC & MENA, Prime Video. “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

In addition to the above new plans, DTH customers can also subscribe to the annual subscription of Amazon Prime through Tata Play DTH at an attractive limited time introductory offer, and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming etc., and access through 5 devices.

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Riding high on success of the recently launched JioCinema Premium, the platform is poised to delight its subscribers yet again as it bolsters its content offerings with an all-new Anime slate, starting 12th May. JioCinema will be home to top Anime shows having cult fandom and the launch will be headlined by the global simulcast of Season 4 of Demon Slayer, the most-awaited Anime title.

JioCinema Premium members will have unlimited access to the Anime Hub, with plans starting at Rs. 29 per month.

Adding to the anime slate will be action-packed comedy Spy X Family and classroom chaos in ‘Assassination Classroom’. Fans can also enjoy supernatural action-comedy ‘Mob Psycho 100’ and time-traveling drama ‘Tokyou Revengers,’ along with the fantasy adventure ‘Welcome to Demon School! Iruma-kun’ and the psychological thriller ‘Welcome to the Elite.’ Additionally, fantasy based ‘That Time I Got Reincarnated as a Slime’ and spine tickling mystery ‘The Junji Ito Maniac’ will keep viewers on the edge of their seats.

With an aim of growing the Otaku (anime fan) community in India, the offering will be home to a curated selection of hits and hidden gems, all available in an ultimate ad-free experience with offline viewing options. Animayhem will continue to thrill its fans with new content everyday across the month with hits like ‘Bofuri: I Hate Getting Hurt, So I Put All My Skill Points Into Defense,’ dark comedy ‘My Next Life as a Villainess: All Routes Lead to Doom!,’ magic driven ‘The Familiar of Zero,’ goblin-hunting action ‘Goblin Slayer,’ and supernatural mystery with ‘In/Spectre’, ensuring there’s something for everyone.

Also read: JioCinema Unveils Premium Subscription with HBO and WB Content: A Game-Changer for Indian Streaming?

Speaking on the introduction of a dedicated hub for Anime, a JioCinema Spokesperson said, “JioCinema Premium’s consumer-first approach has opened access to high-quality and diverse content for audiences across India. Our latest offering, Anime Hub offers a world of content that will keep anime fans entertained. From simulcast real-time global releases to hundreds of hours of top Anime titles, we are confident that JioCinema’s Anime Hub will grow to become a destination of choice for anime fans in India.”

In addition to the dedicated hub for anime entertainment, JioCinema Premium unlocks access to a plethora of top international content in local languages, wholesome Kids & Family entertainment, genre-defining originals, blockbuster movies, and exclusive before-TV premieres and live channels, in up to 4K quality, all at just Rs. 29/month for a single device or Rs. 89/month for up to 4 simultaneous screens.

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Prime Video, India’s most loved entertainment destination, has rolled out a new, entertaining brand film as a part of its campaign – Everyone’s Talking Amazon Prime. The campaign reinforces the brand’s position as the home for all the shows and movies that everyone’s talking about in India today. Through a high-octane and humorous film, with an appearance by Pankaj Tripathi as the much-loved Kaleen Bhaiyaa from Mirzapur, the ad film underscores the incredible fandom and popularity that Prime Video’s shows and movies enjoy amongst Indian consumers, across all languages and age groups.

The new brand film further builds on the ‘Everyone’s Talking Prime’ campaign that was launched last year with a film featuring Manoj Bajpayee (The Family Man), asking for suggestions on what to watch and getting flooded with a barrage of recommendations. The focus of the new film, like the previous one, is on the fans, who don’t hesitate to jump in (quite literally in this case!) and recommend their favourite titles, to anyone looking for streaming suggestions. The campaign reiterates Prime Video’s philosophy of customer obsession, which ensures that all content on the service deeply resonates with viewers and leaves a lasting impression on them.

“Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend,” said Sushant Sreeram, country director, Prime Video, India. “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”

The latest brand film opens to an intense round of wrestling, with each wrestler trying to gain the upper hand when, unexpectedly in the middle of the match, one of them asks the other to recommend something to watch. What follows is a hilarious free-for-all, with coaches, judges, match officials and even the audience jumping into the fray to suggest their own favorite Prime Video show or movie, building a human pyramid in the process. The air reverberates with the names of many fan-favorites and award-winning titles like Indian Police Force, Ae Watan Mere Watan, Bawaal, Dahaad, Farzi, The Boys, Roadhouse, and many more. Amidst the chaos, we see an incredibly calm Pankaj Tripathi in his Kaleen Bhaiyya avatar flanked by two of his men, watching all this action. Unable to resist, he finally consents to recommending Mirzapur, in his typical Kaleen Bhaiya style and also sums up the proceedings with his characteristic voice-over ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’.

The film is supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive. Conceptualized by Manja and the Prime Video creative team, the films have been scripted and produced by Nirvana Films with director Prakash Varma at the helm.

Campaign Credits:
Director – Prakash Varma
Production House – Nirvana Films
Creative Agency – Manja

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One of the dominant players in the air conditioning and cooling refrigerants industry, SRF Limited seeks to highlight the crucial role of AC refrigerants in staying cool during the summer. The two 10-second advertisements establish the “We Cool (AC): What Keeps You Cool” narrative.

The films take an exaggerated, humorous route, depicting two extreme scenarios where the protagonists do not get angry despite provocation.

Depicting everyday situations, the first ad shows a driver staying calm as his expensive car gets hit on an empty road. The second ad showcases a husband being saved from his wife’s fury when he forgets about his dinner date and falls asleep, all thanks to the superior cooling power of SRF Floron AC gas.

Through these light-hearted narratives, the campaign effectively highlights the product’s key benefit: its ability to maintain car and room temperature, promoting a sense of calm and well-being for drivers and consumers alike.

Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi in India said, “It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”

A SRF Floron representative added, “’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”

Film Links:

Home AC: https://youtu.be/ILR88Yk-rfc?si=soVnJyUU3UIny2e9
Car AC: https://youtu.be/v03VWUnH4Yo?si=MGxTCAY48o6zedB1

Team Credit:

CEO: Paritosh Srivastava
Chief Strategy Officer – Snehasis Bose
Chief Creative Officer – Rohit Malkani
Brand Partner (planning) – Shadman Alvi

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The intense excitement of the week-long hybrid innovative and engaging marketing blitz saw the magic of lauki drawing massive digital footprint on the specially developed webpage www.panchayat3date.com, with over one million people engaged.

The on-ground activities comprising date unveiling billboard hoardings across Mumbai and Delhi; as well as numerous vegetable mandis (markets) across the country flooded with release date-stamped laukis and series’ cast visiting the locations created incredible buzz on social media about the upcoming season.

Embracing this essence, the campaign line, ‘Tension Khatam, Panchayat Shuru’, positions the series as the remedy to life’s worries, leaving the viewer with a grin. Season 3 promises to be a beacon of everyday problem-solving.

Prime Video, India’s most loved entertainment destination, recently unveiled a one-of-its-kind marketing campaign as a precursor to the date announcement of its upcoming Original series Panchayat Season 3. What sets this campaign apart from other title announcement initiatives is the inventive use of one of the most underrated yet a constant summer vegetable in many Indian households – Lauki. By positioning this simple yet highly versatile vegetable, that has been an integral part of the series’ narrative from the beginning, at the core of the campaign, Prime Video reinforces its commitment to deliver authenticity, originality, and innovation in its programming and marketing. This approach has made Panchayat ki lauki a buzzworthy topic nationwide.

Also read: HKTDC launches International Healthcare Week

The week-long hybrid marketing campaign, encompassing both digital as well as offline, began on April 29. Prime Video kicked off the campaign by launching an intriguing website – www.panchayat3date.com that featured the date announcement creative covered with laukis. The visitors were urged to pluck (click) the iconic Phulera ki laukis to unveil the official launch date. Simultaneously, the laukis adorned billboards across Mumbai and Delhi, concealing the date, creating curiosity amongst the on-lookers.

As the laukis were being removed online, the progress was also being reflected on the hoardings across Delhi and Mumbai, further amping up the curiosity and fueling excitement amongst the public. The success of the campaign could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage. Getting caught up in the lauki ki peeche ka raaz fervor, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles. The on-ground initiative also extended to prominent vegetable markets in major and smaller cities nationwide, such as Mumbai, Ahmedabad, Jaipur, Lucknow, Chandigarh, Indore, and New Delhi, to name a few. These markets were inundated with laukis bearing the release date, accompanied by visits from the series’ cast, amplifying awareness of the show among the general public.

Prime Video also gifted the launch date stamped laukis, or as many will consider, the lucky mascot of Original series Panchayat, to several social media influencers.

Panchayat, with its light-hearted, realistic narrative and characters has become an antidote for many to tackle the mundane, stressful lives one leads. Over the last 4 years, the series has proved to be a perfect “comfort watch’, across demographics and age groups. Based on this interesting customer insight, the streaming service conceptualized the campaign line, ‘Tension Khatam. Panchayat Shuru’, with hoardings spreading the message of ‘Panchayat Lijiye’, as a magic pill to drive away all your worries and leaving you with a smile and a lighter mood. Each season of Panchayat has become a proxy to actionable solutions to everyday problems. Through targeted advertisements, engaging social media content, and interactive experiences, Prime Video saw an unprecedented level of engagement amongst existing as well as potential customers. The success of this campaign underscores Prime Video’s unwavering commitment to delivering exceptional content and unparalleled experiences to viewers worldwide.

Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.

Created by The Viral Fever, Panchayat S3 is directed by Deepak Kumar Mishra and written by Chandan Kumar. The star cast boasts Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik, Chandan Roy, and Sanvikaa in pivotal roles. The new season will premiere in Hindi, with dubs in Tamil, Telugu, Malayalam, and Kannada, exclusively on Prime Video in India and across more than 240 countries and territories worldwide on May 28.

The post Prime Video's Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3 appeared first on Marketing In Asia.

With Prime Video Channels, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content available at a single destination—Prime Video, through add-on subscriptions

Prime Video, India’s most loved entertainment destination, has launched MGM+ on Prime Video Channels. MGM+ offers an extensive and enthralling selection of entertainment including critically acclaimed and popular series, blockbuster movies and timeless classics primarily from the iconic Hollywood studio, MGM. Prime members can purchase an annual add-on subscription to MGM+ at a special price of ₹599 per year.

With an add-on subscription to MGM+ on Prime Video Channels, Prime members can enjoy a vast slate of multi-genre content offerings including classic and cult-favourite movies like Legally Blonde, Hercules, The Prodigy, The Silence of the Lambs, The Girl with the Dragon Tattoo, Robocop, The Vow, Child’s Play, Death Wish, and more, along with much-loved series like Stargate SG-1, Stargate Atlantis, Teen Wolf, Get Shorty, among others. 

“We’re thrilled to launch MGM+ as a Channel for our customers in India, offering an extensive library of blockbuster, much-loved, and premium content at a single destination – Prime Video. Since launch, our objective with Prime Video Channels has been to provide our customers with increased choice, improved accessibility and greater convenience of watching their favourite content all within a single app,” stated Vivek Srivastava, Head – Prime Video Channels, Prime Video, India. “In a short span of time, Prime Video Channels has offered increased reach to both local and global streamers to expand their footprint in India, allowing them to connect with a vast and diverse audience across the country. We are certain that with its vast library of iconic movies and series, MGM+ will entertain and delight Indian customers.”

“We’re excited to partner with Prime Video India to deliver exceptional entertainment to Indian audiences through MGM+” remarked Michael Katzer, head of MGM+ International. “The streaming service brings a huge range of premium quality, successful movies, much-loved series as well as ageless classics, spanning multiple genres including sci-fi, suspense, action-thriller, romance, and much more. The expansion of MGM+ in India further cements Amazon’s commitment to invest in and grow the MGM+ channel internationally, while enhancing the content offering available to subscribers.”

Prime members in India can subscribe to MGM+ through Prime Video Channels at a price of ₹599 per year.

The post Prime Video and MGM International Launch MGM+ on Prime Video Channels appeared first on Marketing In Asia.

~Enhanced viewing experience with 4K Ad-free entertainment streaming on any device including Connected TV and offline viewing ~

~ Robust content offering spans Top Original Series, Blockbuster Movies, Best Of Hollywood in multiple languages, Kids & Family Hub & 21 TV channels; Viacom18 TV Network serials to premiere ‘Before-TV’ ~

With the phenomenal success of the Indian Premier League and an award-winning entertainment offering, JioCinema has established itself as a destination for premium entertainment in every Indian household. Now, solving for key consumer interruptions such as device restrictions, low-quality video and high-cost subscription plans, JioCinema announced its new subscription offering, ‘JioCinema Premium’. The new plans starting at a market-defining Rs.29/month will offer an Ad Free experience delivered in up to 4K quality and off-line viewing options. Members can access Exclusive Series, Movies, Hollywood, Kids & TV entertainment, on any device, including Connected TVs. 

With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of 4 simultaneous screens access. Existing JioCinema Premium members will now enjoy all the additional benefits of the ‘Family’ plan at no extra cost.

While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for Free as part of its Ad-Supported offering, here’s what JioCinema Premium Members will get exclusive access to:

Top International Content in Local Languages: The biggest global series and movie premieres from Hollywood, through partnerships with the world’s biggest studios – Peacock, HBO, Paramount and Warner Bros. Discovery. Top titles such as Game Of Thrones, House Of The Dragon, Oppenheimer, Barbie and several more will also be available in Hindi, Tamil, Telugu, Bengali and Marathi.

Wholesome Kids & Family Entertainment: Home to one of the widest selections of Indian and International toons, with titles ranging from Motu Patlu, Shiva and Rudra to Pokémon, Peppa Pig and Paw Patrol, the Kids & Family hub houses thousands of hours of top-quality movies and series. JioCinema’s Parental Control features also provide a safe space for content consumption.

Genre-defining Originals & Blockbuster Movies: With upcoming original series including the much talked about Ranneeti: Balakot & Beyond (Jimmy Shergill, Lara Dutta, Ashish Vidyarthi), Murder In Mahim (Vijay Raaz, Ashutosh Rana), PILL (Riteish Deshmukh) and several more to be unveiled, JioCinema Premium members will get access to top-rated series premieres every month, in addition to some of India’s most loved Originals such as Asur, Taali & Kaalkoot. The platform also promises blockbuster Bollywood Premieres every month with Zara Hatke Zara Bachke headlining the month of May.

Before-TV Premieres & Live Channels: Members will get early access to their favourite content from Colors, Nickelodeon and the entire Colors suite of local language channels, with serials now being made available for members even before their television airing. In addition, 20+ TV channels from the Viacom18 Network will be available to stream.

Speaking on the launch of JioCinema Premium, Kiran Mani, CEO, Viacom18 Digital said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”

He further added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”

JioCinema has also rolled out a high-decibel & much-appreciated campaign asking consumers, “Toh Aaj Kya Plan Hai?”. The campaign highlights the core benefits of JioCinema Premium while sarcastically showcasing the distress of today’s consumers when choosing their entertainment plan.

India’s New Entertainment Plan is here. JioCinema Premium

The post JioCinema set to redefine subscription market with launch of Premium Plans appeared first on Marketing In Asia.

Goafest 2024 is set to bring together the brightest minds from across advertising, marketing, media, and business to explore how adaptability is not just a skill but an essential strategy in today’s dynamic market landscape. As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.

“The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do – from adjusting to new media platforms to adopting innovative marketing strategies,” said Jaideep Gandhi, Chairperson of the Goafest Organising Committee. “This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges.”

“This year, at Goafest 2024, our central theme ‘The Age of Adaptability’ has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios.” Rohit Ohri, Chairperson Goafest Content Committee.

Sam Balsara, Chairman of the Delegates Committee – Goafest 2024, expressed his enthusiasm for the upcoming event, stating, “Goafest has always been a beacon of creativity and innovation in the advertising industry. This year’s entries have set a new benchmark for excellence. The support from the industry has been overwhelming, and the record number of registrations is a clear indicator of the vibrant and dynamic nature of advertising media and marketing industry.”

This year’s festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Attendees can look forward to gaining insightful perspectives on topics such as digital transformation, consumer engagement in the digital age, sustainable marketing practices, and the evolution of content creation.

Moreover, Goafest 2024 will continue to host the prestigious Abby Awards, recognizing excellence and innovation in advertising. This celebration of creativity is expected to draw participants from all corners of India and beyond, setting the stage for networking opportunities and partnerships that shape the future of the industry.

Join us at Goafest 2024 to adapt, innovate, and lead in ‘The Age Of Adaptability’.

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White Label is poised to cater to the diverse creative, strategic, and production requirements of clients operating in the dynamic video space. The arm will serve clientele with operations spanning across Delhi, Mumbai, and Bangalore, which is where White is operational currently.

Expressing his enthusiasm about the partnership Rohit Tugnait, Chief Executive Officer, White Label said “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”

Speaking on the strategic partnership, Vishesh Sahni, Founder & CEO, White said “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”

The division White Label starts operations with immediate effect, and is in addition to senior hiring that White has done in the last few months. White brought on industry veteran Ashwini Gadgil as Chief People Officer for the company; and Liya Belliappa as General Manager; to spearhead their Bangalore wing recently. 

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Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest 2024 and ABBY Awards Powered by One Show 2024 in Mumbai. The 17^th edition of the festival will take place from 29^th to 31^st May, 2024 at Westin Powai, Mumbai.

Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia, said, “We’re excited to announce that Goafest is happening in Mumbai this year, despite a few logistical challenges. Our collective decision reflects our unwavering commitment to this esteemed event, which has evolved into a cornerstone platform for shaping the future of our industry. It’s become a vital platform for industry, becoming a nexus where industry leaders converge to explore, innovate, and chart the course for a progressive journey. We’re committed to maximizing participation, curating insightful sessions, and ensuring attendees leave with invaluable knowledge. Plus, mark your calendars: Goafest returns to Goa in 2025! Join us for an unforgettable experience at Mumbai Goafest 2024!”

Also read: Pepsi Makes a Splash with AI-Powered Fashion Line: The Pepsi Pulse Collection

Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia, said, “The ABBYs has always been a platform dedicated to recognizing and celebrating outstanding achievements in the advertising and marketing industry. We look forward to honoring the best work of 2023 at the ABBY Awards Powered by One Show 2024 this May, in Mumbai. With Westin Powai as the venue we are working towards putting together a dynamic agenda that  will be announced in due course. We are grateful and thankful to the entire fraternity for their continued support and enthusiasm.”

The Goafest organizing committee extends gratitude to all partners, members, and stakeholders for their understanding and support. The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) assure the fraternity of their commitment to replicate the Goafest experience in Mumbai.

Agenda, speakers, and the sessions to be announced shortly.

For more information on the festival, follow the Goafest handle at @goafestlive and for ABBY Awards Powered by One Show, follow The Advertising Club at @theadclubindia

Stay tuned for further updates.

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~ The series boasts of an immensely talented ensemble cast that includes industry stalwarts such as Jimmy Shergill, Lara Dutta, Ashutosh Rana, Ashish Vidyarthi and Prasanna ~

Not all wars are won on the battlefield and not all soldiers don uniforms! JioCinema, takes you behind the scenes of India’s largest defence operation with the trailer launch of its upcoming fictional war room drama, Ranneeti: Balakot & Beyond! The show releases on JioCinema on 25^th April 2024. The remarkable storyline is helmed by a stellar ensemble cast that includes Jimmy Shergill, Lara Dutta, Ashutosh Rana, Ashish Vidyarthi and Prasanna. For the first time a web-series decodes the modern warfare that isn’t simply fought on physical borders but transcends to the domain of social media, digital tactics and covert political moves that have the power to reshape geo-politics. Directed by Santosh Singh, the series is produced by Sunjoy Waddhwa and Comall Sunjay W from Sphereorigins Multivision Private Limited. The high-octane fictional drama, inspired from real life events that shook the nation, is shot at a grand scale, setting new benchmarks in cinematic excellence for the entertainment landscape.

Boasting of some never-seen before aerial sequences, stellar performances and a powerful narrative that deftly captures every aspect, both on and off the battlefield, of India’s biggest and most sought-after defence operation – the web-series promises a cinematic experience unlike any other. 

Jimmy Shergill shared his excitement on the trailer launch, “This is unlike any role that I have done in the past. It has been challenging to say the least but also immensely satisfying to be part of India’s first war-room focused web-series inspired from real life events that shook the nation. We always read or hear about what happens on-ground during a war-like situation but being a part of Ranneeti allowed me to witness first-hand the strategy, the risk-taking, as well as the emotional trajectory of those who call the shots from inside the war-room. I remember an especially difficult schedule when the entire unit worked for 48 hours with no breaks but not a single cast member complained. We were on no-sleep but the adrenaline rush kept us going and how. It felt like we were right there in the middle of all the action.”

Ashutosh Rana further added to the sentiment and stated, “After every challenging show or film, I always feel like I’ve grown as an actor. Doing Ranneeti has been a crash-course in India’s politics and defence philosophy! Chanakyaniti isn’t simply a word but the mantra inside those walls of a war room, when everything is on stake! For a die-hard patriot like me, playing the enemy was not easy. However, its roles like these that challenge us as actors.”

Ashish Vidyarthi, spoke about his role and experience of working on the show, “A show and opportunity like Ranneeti comes occasionally. Playing the role of the NSA chief, has been challenging but the meetings with a few members from the defence forces really helped me grasp the nuances of my character. The prep-work and workshops took me back to my NSD days! Playing a character of that stature is not easy, but Santosh brought the best out of us as actors. He paid attention to every little detail to stay as true and authentic to the characters as possible.”

Lara Dutta who plays a power-broker, spoke about the shooting experience, “The urgency, the split-second decision making and the pressure in a war-room is unlike any other. As actors, being able to translate those emotions in an honest and authentic manner is a tough task. However, when you work with a brilliant team like that of Ranneeti, you grow tremendously as an actor with every single scene and dialogue delivery. Being from an air-force background, working on the show felt close to home. We cannot wait for the audience to experience national pride the way we did, every single day on the set!”

Prasanna, who plays the role of our very own brave-heart, Group Captain further added, “It’s been an absolute honour to play the role of a national hero. I just followed the script, but the team who was part of the actual operation created unscripted history with their courage and unmatched love for the nation. I remember feeling actual goose bumps, while shooting the scenes when the Group Captain was captured by the Pakistani forces. Meeting some of the members who were a part of the operation was an absolute fan boy moment for me that I will always treasure.”

Watch out for this gripping war-room web series, Ranneeti: Balakot & Beyond, exclusively on JioCinema, streaming from 25^th April 2024!

The post JioCinema unveils the trailer of its high intensity, war-room drama, Ranneeti: Balakot & Beyond appeared first on Marketing In Asia.

Shamsuddin Jasani last served as Chief Executive Officer at Wunderman Thompson South Asia. He launched Isobar in India in August 2008 and was also a part of the board of Dentsu Aegis Network’s management in India. In addition to being a seasoned industry leader in the advertising and marketing space, he has a long-standing proven track record in scaling businesses and fostering innovation.

Speaking on getting associated with Frodoh World, Shamsuddin Jasani stated, “I am really excited about the work we are doing at Frodoh World in bringing innovation to the ad tech space. Frodoh World is at the forefront of the Connected TV revolution, I am excited about working with Russhabh and his team on not only the Connected TV space but also the Digital  Retail Media space and many more such avenues that will revolutionize our industry and our offering to clients.”

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Speaking on the development, Russhabh R Thakkar, CEO of Frodoh World, said, “Shams has always been a mentor to me and we believe that his invaluable expertise will catalyze Frodoh’s leadership in CTV innovation, Digital Retail Media and our overall company growth. With his strategic guidance, we are poised to pioneer groundbreaking advancements in the CTV space and new ventures in Retail Media further solidifying Frodoh World’s position as a frontrunner in the industry.”

Starting April 2024, this strategic addition to the team is poised to bolster Frodoh World’s capabilities, driving its endeavours to the forefront of innovation and facilitating its sustained growth. Known to provide cutting-edge solutions in the CTV ecosystem Frodoh World is poised for rapid expansion under Shamsuddin’s guidance.

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Just over 2 years old, the D2C brand A47.in, has raised funding of an undisclosed amount from Aditya Pittie. The company will utilize the capital for ramping up, expanding into new categories, collaborations, physical retail & marketing. The investment marks a significant milestone for A47, positioning it for accelerated growth and outreach. A47 celebrates India & its remarkable achievements and institutions through official merchandise.

Owned by India’s leading brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021. The company then also collaborated with the different units of the Indian Armed Forces like The Indian Infantry, LCA Tejas, Flying Instructors School, and more recently with the aerial action film ‘Fighter’ to pay a tribute to our heroes in the skies.

Says Bhavik Vora, Founder & CEO at A47, “A47 is more than just a brand for us; it is a passion that celebrates the essence of India. Aditya believed in our vision & his support will empower us to reach new heights and continue our mission to build the biggest India-centric pop culture brand. I also feel that with the current positive sentiment and a growing sense of pride in national identity, A47 stands at the forefront of fostering love for India’s own.”

Adds Aditya Pittie, “For me personally, investing in A47 goes beyond just finances… it’s a strategic partnership to champion India’s story through innovative & beautifully designed merchandise. The contagious passion of the A47 team resonates deeply with my own, as we collaborate to create experiences celebrating India’s heritage, fostering pride and connecting with our audience. I am sure we are on the path of building something amazing.”

The funding from Mr. Pittie, reflects a shared vision for the brand’s potential in India and globally as well, contributing to the international narrative of India’s achievements & cultural richness. A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others – all officially approved by the remarkable Indian institutions that the brand celebrates. The designs are created in-house after careful research and in-depth study, with the motto being ‘Celebrating India, One Cool Story At A Time’.

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In an endeavor to revolutionize the world of animation entertainment, QYOU Media India collaborates with Toonz Media, a renowned global animation creator, producer, and distributor to announce the launch of Q Toonz, a FAST animation channel. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel will emerge as the ultimate destination for premium animation entertainment.

With a core messaging of ‘Unrivalled Animation, Timeless Entertainment’, Q Toonz boasts a content slate of over 2500 hours of high-quality, multi-genre animated shows and films. Designed to captivate not only children but also young adults, Q Toonz ensures a comprehensive and engaging viewing experience for families. From action-packed adventures to heart-warming tales, and whimsical comedies to gripping dramas, Q Toonz curates the best of animated content with high entertainment value. The channel offers nostalgia inducing classics such as The Raccoons, Wolverine and the X-Men, along with the latest animated sensations like GummyBear Show: GummyBear and Friends, Cat and Keet, Zoonicorn, Baby Einstein Classics and Sea Explorers, Pinocchio and Friends.

Also read: Ericsson Appoints Andres Vicente to Spearhead Growth in Southeast Asia, Oceania, and India

Speaking on the launch of Q Toonz, Krishna Menon, COO, QYOU Media India said, “Our endeavor at QYOU Media India, has always been to expand the network’s portfolio, thus leading us to collaborate with Toonz Media. The launch of Q Toonz marks a significant stride for us in the Connected TV space. The introduction of our premium animation channel not only aligns with the thriving growth of the FAST category but also strategically strengthens our position as innovators in content curation. We are dedicated to delivering an immersive viewing experience tailored for audiences of all ages.”

Speaking on the partnership, P Jayakumar, Chief Executive Officer of Toonz Media Group said, “We are excited to partner with QYOU to launch this FAST Channel in India which will be powered by 100% Toonz managed content. By leveraging their reach into various platforms, we are now in an even better position to offer high quality Toonz kids content to viewers in India to start with.”

Q Toonz stands as a testament to QYOU Media India’s commitment to recognizing the immense potential of animated entertainment. This collaboration with Toonz Media aims to create a channel that transcends age barriers, offering an immersive journey into a world of endless imagination, creativity, and excitement.

Toonz Media has also partnered with Warner Bros Discovery, Peacock, Media Corp., SVT, Sky Kids, TIM Vision, RTVE Clan TV, TV Azteca, Amazon, Netflix, Viacom18, Disney, and Marvel.

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~ Wavemaker India was awarded the Grand EMVIE for Mondelēz India Foods Pvt. Ltd.’s Cadbury Celebrations – Cadbury #MyBirthdaySong ~

~ The EMVIE for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test ~

The 24^th edition of the coveted EMVIES, powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement Ltd, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA), celebrating innovative and path-breaking media campaigns by eminent media agencies concluded on Friday, 22^nd March, 2024 at Jio World Convention Centre in Mumbai.

With a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, set a new milestone for EMVIE Awards 2024, with 35 agencies participating to submit a record-breaking 1892 entries, of which 471 entries were shortlisted. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 1 Grand EMVIE, 44 Gold and 68 Silver EMVIE trophies being presented to winners in addition to 88 Bronze winners receiving recognition.

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelēz India Foods Pvt. Ltd. with 440 points was declared as ‘The Best Media Client of the Year’.

Wavemaker India also bagged the coveted Grand EMVIE for Mondelēz India Foods Pvt. Ltd.’s Cadbury Celebrations – Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people, in the category Best Media Innovation: Best Use of AI for a Media Solution.

Mindshare with 460 points stood second and EssenceMediacom with 325 points stood third.

The EMVIE for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test. The Young EMVIE of The Year was awarded to Mindshare’s Rowena Rodrigues for Dove – Crafting Cannes-worthy Brilliance!

Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, said, “The calibre of work showcased at the EMVIE this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”

Punitha Arumugam, Chairperson, EMVIES Committee said, “The work submitted for EMVIEs continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry’s brilliance to new heights. A huge congratulations to this year’s winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”

The prestigious awards were powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA).

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Prime Video, India’s most loved entertainment destination, today unveiled its most ambitious and diverse content slate till date in the country at its second Prime Video Presents India showcase, with close to 70 series and movies, with most of them premiering on the service over the next 2 years. With 40 Original series and movies, and 29 of some of India’s biggest and most anticipated movies, the new slate promises to bring the best of Indian entertainment to delight and engage customers.

“At Prime Video, it has been our focus to super-serve Indian customers with the best of entertainment across formats. From clutter-breaking Original series and movies, direct-to-service premieres to post-theatrical launches of some of the biggest hits across languages, our goal is to be the first choice of entertainment for every customer,” said Sushant Sreeram, country director, Prime Video, India. “Our content broke new grounds in 2023, helping India remain a front runner, across international locales, in new customer adoption and Prime member engagement. We are humbled by the love we have received from our customers, and want every story on our service to be someone’s favourite show or movie. In sync with this, we are thrilled to unveil our biggest, most diverse slate till date, and are certain that our upcoming series and movies will continue to enthrall audiences, not just in India but around the world.”

“At Prime Video, it has been our ongoing mission to be a global showcase for diverse, authentic and rooted Indian stories, that can transcend linguistic and geographical borders,” said Aparna Purohit, head of Originals, India and Southeast Asia, Prime Video. “In just 2023, our content was watched in over 210 countries and territories, in any given week, and trended in the top 10 on Prime Video worldwide for 43 of the last 52 weeks. It has been gratifying to witness the national and global impact of our shows and movies, and this fuels us to further champion Indian content on the global stage. As the home for storytellers and talent, we are also excited to partner with some of the most prolific names in Indian entertainment, and empower dynamic, new voices, to create stories that are fresh, powerful, inspiring and entertaining. We are confident that our upcoming slate of series and movies will pave the way for even more compelling narratives from India to emerge.”

Prime Video’s upcoming originals offer something for everyone in the household, featuring a wide array of series and movies spanning several genres in Hindi, Tamil and Telugu. From riveting thrillers and engrossing dramas to rib-tickling comedies and spine-chilling horror, to intriguing unscripted shows, fascinating stories for young adults, high-octane action and alluring musical dramas, the diverse slate brings the best local stories to screen. This is in addition to movies across languages from some of India’s most prestigious film studios that will come to the service after their theatrical premieres.

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Mumbai, India: India’s leading youth entertainment brand, MTV, today announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second consecutive year. MTV Splitsvilla X5 is set to premiere on 30^th March, and thereafter every Saturday and Sunday at 7:00PM on MTV and simultaneously on JioCinema, making it the first-ever television and digital simulcast of a reality show.

MTV Splitsvilla X5 promises a never-seen-before experience for viewers with its new theme ‘ExSqueeze Me Please’. Fans will find out how the ‘ex’ factor will unlock a whole new level of drama and a gamut of emotions for unsuspecting contestants, in the ultimate quest to find that one ideal match and win the game.

“MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” said Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18.

Shaily Mehrotra, Co-founder and CEO of Fixderma, expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

Sumit Jasoria, CEO & Co-Founder, NEWME, said that “We at NEWME are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.”

“Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one’s heart, much like choosing a fragrance that truly represents you. Here’s to the wildness within, and the adventures that await.” said Ankit Daga, Head – Business Development, McNROE Consumer Products Pvt Ltd.

The genre-defining IP has enthralled fans across the country for more than a decade. The latest season is all set to continue to reflect contemporary relationships and the nuances of modern romance, resonating with India’s wide youth demographic.

How far can one go in the name of love and fame, to win the game? To find out, tune-in to the first-ever television and digital simulcast of MTV Splitsvilla X5, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes, premiering on 30^th March, Sat-Sun at 7 pm on MTV and JioCinema.

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The country’s most coveted media award which focuses on Innovation, Strategy, Research, and seamless Integration, EMVIES 2024, has been adjudged by a distinguished jury of media professionals from across the country. Out of 1892 entries received, 471 were shortlisted. The final round of judging was evaluated by seasoned marketing professionals and select creative directors. Emerging as a gold standard amongst media awards, the EMVIES 2024 has over the years grown in scale and strength.

For the first time, the Grand EMVIE was judged by a high-power jury comprising names such as Amit Singhal, Santosh Desai, Agnello Dias, Anil Vishwanath, and Avinash Kaul.

Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, said, “At The Advertising Club, we take immense pride in promoting excellence in the field of Advertising, Media, and Marketing and the EMVIES is a testament to our continuous effort. I’d like to express my gratitude to the jury for giving their precious time, and to the media agencies and brands for demonstrating strong ideas to foster growth of the Advertising, Media, and Marketing industry.”

Punitha Arumugam, Chairperson EMVIES Committee, said, “The increase in the number of entries for EMVIES 2024 underlines the industry’s unwavering commitment to pushing boundaries. We are delighted to recognize the dedication and strategic brilliance reflected in these entries. It has always been our endeavor to celebrate groundbreaking media campaigns that have significantly contributed towards building resonance for brands.”

The vibrant, young, and high-decibel EMVIES is attended by professionals from the Media, Advertising, Research, and Marketing fraternity.

It’s time to book your donor passes and see for yourself who takes home the Grand EMVIE, Best Media Client of the Year, and Best Media Agency of the Year.

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Mumbai, India:  After successfully building one of India’s fastest-growing full-service digital agency Korra over the last five years, seasoned creative and marketing experts Gaurav Nabh and Deepak Kumar now launch Thrive, a new-age creative capital. Through Thrive, both Gaurav and Deepak aim to bring their expertise and experience to new-age and digitally native brands, support them with their brand story and infuse them with capital to accelerate their growth. While Gaurav Nabh served as the Founder and CEO of Korra, Deepak Kumar, served as the agency’s Chief Creative Officer.

Thrive will infuse new-age brands with a unique incubation platform. Focused on partnering with early-stage direct-to-consumer brands, Thrive will guide them with their narrative, go-to-market strategy, ROI-based media and content. Thrive will support brands with creative and capital investment, thus enabling founders to focus on their growth story and scaling their business.

Having spent over two decades in marketing consulting and having worked closely with brands of all sizes, Gaurav has led multiple successful brand launches in India during his roles at NIIT, Virgin Mobile & Telenor. He has served as the Chief Marketing Officer at fast fashion brand Koovs and led a digital consulting business at GroupM.  Deepak on the other hand has over 15 years of experience in building brands like Mamaearth, Uber, Taco Bell and Land Rover along with agencies like Ogilvy, Havas and Wunderman Dubai. His work has won him several metals at Cannes, New York Festival and ADFEST along the years.

Speaking on Thrive’s creative capital, Gaurav Nabh, Founder at Thrive said, “Having been a part of the industry for over 2 decades, we believe that the world has changed, and brands are being built in more guerilla ways than ever. Advertising today is no longer limited to a campaign and brands with a purpose coupled with strong brand narratives will have a better right to win. Thrive is founded with the idea to partner with founders, who are building for the audiences of today, a consumer who is far more aware, educated and conscious of their choices. We believe founders today need the right advice backed by experience, relevant brand narratives, razor-sharp creativity and creative capital to grow. Whether it is finding a brand’s purpose, helping scale business through new product introductions and launches or even disrupting with never-seen-before brand marketing and content, Thrive will change how new-age brands are built.”

“No brand is born to just survive but Thrive. We believe brands thrive when the brand partners directly collaborate with marketers and founders and own outcomes more than owning ideas. Having built a couple of unicorn brands, including India’s biggest IPO in 2023, we believe that our creative capital infusion will enable brands to find new ways of creating brand love. This begins with handpicking talent across industries and looking beyond traditional solutions. We are sure that the next generation of brands will be built on creative capital and Thrive is well positioned to support them on their journey.” added Deepak Kumar, Co-founder, Thrive.

Built to help brands in a highly dynamic environment, Thrive has partnered with brands in the sexual wellness, personal care, pet food, and fintech category brands across Reckitt, Nestle India, DS Group, RP Sanjiv Goenka Group as they launch.

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