An innovative partnership between the IMAX Corporation and BookMyShow, India’s leading online entertainment platform, is set to transform the way Indian cinemagoers discover and savour top-notch cinematic experiences.
Facilitated and Enhanced IMAX Booking
The two companies have joined forces to make it easier for moviegoers to enjoy “The IMAX Experience®” by using BookMyShow’s extensive customer base to access IMAX’s immersive technology. A boon to IMAX’s bottom line, the BookMyShow platform will increase the format’s discoverability and visibility. The highly anticipated “Dune: Part Two” will also be the first in a series of advertisements for upcoming IMAX films.
You may find “The IMAX Experience®” on a dedicated page on BookMyShow. The most up-to-date IMAX film listings, theatre locations, upcoming releases, and much more can be found on this website. Thanks to this collaboration, Indian moviegoers may enjoy the latest Hollywood and Indian blockbusters more quickly and easily when they buy their tickets.
This partnership is clearly succeeding. IMAX tickets for “Dune: Part Two” accounted for 31% of the overall sales on BookMyShow, demonstrating that Indian customers choose more immersive cinematic experiences.
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“Moviegoers in India continue to show a strong preference for IMAX, with the Company delivering its best year ever at the Indian box office in 2023,” said Preetham Daniel, VP, Theatre Development, IMAX Corporation. “This partnership is designed to elevate the ways our fans connect with IMAX, and we look forward to exploring new innovative initiatives to ensure it’s a premium cinema experience from beginning to end.”
Samradha Tibrewala, Head of Partnerships and Revenue at BookMyShow, says “Watching movies in theatres is a cultural phenomenon deeply rooted in the hearts of millions across India, and over the past few years, we have witnessed significant growth in transactions as well as audience interest in premium cinematic experiences. We have been actively working with industry partners to create windows of opportunity for higher visibility and discoverability of their offerings on our platform, thereby creating an easy and seamless movie booking experience for various consumer cohorts part of the BookMyShow universe. Our partnership with IMAX furthers these efforts and enhances the overall moviegoing experience for our users as we continue to deliver an unparalleled entertainment experience at every step of their movie watching journey.”
Increasing Popularity of High-Quality Movies in India
The live performance tastes of Indian audiences have evolved in the last many years. The “The CineFiles” research report from BookMyShow indicates that more and more customers are looking for cutting-edge technology and immersive experiences. Modern audio systems, state-of-the-art visuals, and enormous screens transport viewers to fascinating new realms.
The overwhelming majority of respondents (74%), captivated by the immersive experience offered by large displays and high-quality audio, lean towards attending live performances, which supports this tendency. Forty percent of people who took the survey said they pick for premium screens “almost always” when viewing films, indicating a significant rise in the demand for such experiences.
An Unprecedented Year for IMAX in India
As a historic year for the corporation, 2023 was IMAX’s best-ever at the Indian box office. For the third time in the format’s history, an IMAX picture has surpassed $1 billion at the worldwide box office.
A big contributor was the success of locally produced Indian content; in 2022, hits like “Jawan” and “Pathaan” shattered previous records. A lot of people have been waiting for March 1st to see “Dune: Part Two” at IMAX cinemas throughout India, and in 2024, IMAX will continue to offer both local releases and spectacular Hollywood blockbusters to theatres in India.
Get ready to be captivated by IMAX. You can get your tickets to Dune: Part Two right now with BookMyShow!
