Originally released in 2023, Boat Story was commissioned by BBC One, UK and Amazon Freevee, US Germany. The 6×60’ thriller was written by Harry and Jack Williams and produced by the award-winning Two Brothers Pictures (an All3Media production company), in association with All3Media International. This thriller with a darkly comic heart has captivated audiences worldwide with its gripping and innovative storytelling.

After having successfully adapted Ray Donovan for Netflix India, Locomotive Global Media continues to make it a priority to bring premium international formats to the Indian audience.

Also Read: Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024

Speaking on the acquisition, Roshni Ghosh, Producer at Locomotive Global Media said “We at Locomotive Global Media take enormous satisfaction in our ability to adapt international formats to suit the Indian audience. We are incredibly excited to bring ‘Boat Story’ to India. On our journey to engage with millions of viewers, we are delighted to be able to collaborate with the most prolific creative minds in India and our partners at All3Media International to present stories that defy formulaic narratives and deliver an unparalleled entertainment experience.”

Jaenani Netra, VP, Sales Finished & Formats (Asia) at All3Media International expressed enthusiasm about the partnership, “Locomotive Global Media’s partnership with All3Media International presents such exciting times for India as this is our first scripted format deal together. It is a great choice of show, as Boat Story doubles up as a gripping thriller and as a darkly comic drama. With Mayank Sharma and Locomotive Global Media leading this adaptation, we are looking forward to seeing Boat Story take definite shape with the best on board!”

Adding further, showrunner and director, Mayank Sharma said, “I am really happy to be working on the adaptation of ‘Boat Story’. It is a fun, madly entertaining show with relatable yet quirky characters that keep you hooked until the end. While we aim to preserve the original’s essence, we are excited to infuse local flavour and fresh perspectives into our version that packs the show with action, humour and thrills specifically tailored for the Indian viewer.”

The post Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s ‘Boat Story’ appeared first on Marketing In Asia.

Tapping on modern audiences’ love for watching crime dramas on streaming platforms, the film leverages familiar television tropes to create a connection with people and portray the issue of dandruff in a way that is easy to understand.

The choice of Erling Haaland and Vinicius JR as new ambassadors for the brand continues a tradition of CLEAR Men using celebrity endorsements for its brand communications. While the new campaign sees CLEAR continue the affinity with elite football players, the film marks a significant evolution in CLEAR’s approach to communications. The humorous and fun tone of the new film shifts away from the historical portrayal of CLEAR ambassadors as hyper-masculine celebrities that exude bravado, towards a more humanistic, well-rounded depiction that could appeal to a greater number of people.

Elsharkawy Mohamed, Global Brand VP CLEAR Men, said, “Both Erling Haaland and Vini Jr have been making waves globally with their legendary football feats, each milestone in their career a testament to their unwavering excellence. This spirit perfectly aligns with what CLEAR Men stands for as a brand — to be inspiring, pioneering and always pushing boundaries with what we do. Through this partnership, we are excited to spotlight Haaland’s winning spirit and charisma, as well as Vini Junior’s impeccable style and unshakeable confidence.”

Developed by MullenLowe Singapore, the film is part of a 360 campaign that involves digital and in-store activations. The campaign was also launched in a contemporary manner. Instead of releasing a TVC, the creative team used media buys to feature movie-like trailers prior to the launch of the main film, as well as TikTok-styled content as the main form of sustained engagement.

Subarna Prabhakar, Global Business Director MullenLowe Singapore, said, “The new take of this CLEAR campaign, which styles its new football superstar ambassadors as detectives, instead of portraying them as typically excelling on the football pitch, aims to connect with new generations of consumers who are content-savvy and hungry for impactful storytelling. We are also delighted to launch Clear’s partnerships with Erling Haaland and Vinicius JR in a far more digital and non-traditional way, that we hope will create a lot of buzz and get people thinking differently about the issues of men’s dandruff CLEAR has been tackling for decades.”

Erling Haaland said, “I am excited to kick off this new campaign with CLEAR Men! It was a fun challenge to step into a character role and I hope people find it entertaining. It’s a perfect partnership! I’ve had tons of hairstyles and CLEAR Men works great because it is made for men’s scalp and hair, so I don’t have to worry about dandruff, grease, or itchiness.”

Vini Jr said, “I am thrilled to be a part of this brand partnership, proudly representing and celebrating my Brazilian roots. And what better way to do it than by working with the World’s Number 1 Men’s Shampoo!”

The post CLEAR Men unveils brand ambassadors Erling Haaland and Vinicius JR in light-hearted film appeared first on Marketing In Asia.

As social media becomes an integral part of daily life, users spend an average of two hours online daily. Trends and challenges now spread rapidly, and the first half of 2024 has already shed light on key drivers and insights shaping social media’s trajectory. Let’s delve into some of these influential trends.

The AI Evolution in Influencer Marketing

Artificial Intelligence (AI) is revolutionizing the social media landscape, particularly in influencer marketing. Approximately 80% of marketers report that AI-based tools have enhanced efficiency by saving time in content creation, caption generation, idea curation, and backend tasks like post-scheduling and data analysis. Brands leveraging AI for customer insights and personalized engagement find that influencers must adapt to these technological advancements, utilizing AI tools to optimize their workflows.

Cross-Platform Consistency and Creator Specialization

To maximize reach and engagement, brands now prioritize following their favorite creators across multiple platforms. Influencers must establish a cohesive and compelling presence across various social media channels. Beyond being online personas, influencers are now specialized professionals carving out distinct niches. By promoting authenticity, credibility, and professionalism, influencers can elevate their personal brands and attract lucrative opportunities.

Influencers as Key Players

Influencers have become vital to affiliate programs, driving sales and building brand loyalty through their influence. Brands are shifting from one-off projects to long-term partnerships, allowing influencers to create content that resonates with their audiences and drives conversions. These ongoing collaborations foster deeper connections with followers, delivering consistent, genuine content that strengthens brand loyalty. Performance-based deals are also gaining traction as brands seek measurable results and influencers align with them to achieve tangible outcomes.

Centering Diversity and Representation

In a world full of diverse voices, social media must reflect this diversity. Brands and influencers should embrace inclusivity, ensuring all voices are genuinely represented. This approach goes beyond ticking boxes; it’s about real storytelling that includes different races, ethnicities, genders, sexual orientations, ages, and abilities. Championing diversity builds trust and loyalty, taps into new markets, and aligns with global ethical practices, ultimately boosting business success.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

TikTok and the Rise of Short-Form Video

Short-form video content has become the preferred format for digital consumption, with 96% of consumers favoring it for its brevity and visual appeal. As the world accelerates, people have less time to engage with lengthy content. For influencers, this means mastering the art of crafting compelling narratives within brief time constraints to retain audience attention. Despite the challenge, short-form video offers higher engagement rates and competitive advantage in the fast-paced digital world.

As influencers navigate the dynamic social media landscape of 2024, they encounter a blend of opportunities and challenges. By embracing emerging trends, fostering authentic connections, and delivering value-driven content, influencers can confidently position themselves as trailblazers in the digital realm.

About Tinker Society

Tinker Society is a premier social media management company specializing in strategy, content creation, and training services for clients in Malaysia and beyond. As a leading digital marketing creator and executor, Tinker Society helps brands effectively reach their target audiences. The company also provides a versatile platform for influencers and brands to produce content that reflects their identity and message.

The post Social Media Sensations: Top Trends Influencing the 2nd Half of 2024 appeared first on Marketing In Asia.

Séguéla’s journey in advertising began at the age of 25, though his initial career path was vastly different. As a Doctor of Pharmacy, Séguéla soon realized that his true calling lay elsewhere. He then embarked on a groundbreaking round-the-world trip in a French car, which inspired his first book, “The Earth in the Round,” selling 150,000 copies. His transition to journalism was brief, as he soon co-founded the agency Roux Séguéla with Bernard Roux.

The agency’s first notable project featured French President Pompidou with a Mercury engine in the bay of St. Tropez, under the headline “Grab the Express and take off.” This success set the stage for further achievements as Alain Cayzac and Jean-Michel Goudard joined the team, leading to the formation of RSCG, which later evolved into Euro RSCG.

Among Séguéla’s remarkable achievements is his work for Carrefour with the “Produits Libres” campaign and for Citroën, where he orchestrated the daring feat of sending a Citroën AX down the Great Wall of China. He also made a bold statement by naming a Citroën model after Picasso, leading to mixed reactions from the public and the art world.

Séguéla’s impact extends to the political arena, where he masterminded the campaigns of former French President François Mitterrand. His famous 1981 slogan, “La Force Tranquille,” became a significant part of French history, a feat he repeated with the “Génération Mitterrand” campaign seven years later. Over his career, he has led 15 victorious political campaigns, showcasing his passion and prowess in political communication.

Also Read: Niro Crosses INR 1,000 Crores in Disbursals, Solidifying Its Position as India’s Leading Embedded Consumer-Lending Platform

Jacques Séguéla’s legacy is a testament to creativity, innovation, and the power of advertising. His contributions have indelibly shaped the industry, making him a fitting honoree for the Lion of St Mark award at Cannes Lions 2024.

About Jacques Séguéla, Philip Thomas, Chairman, LIONS, said: “Jacques Séguéla turned 90 years of age this year, and still comes into the office every single day to work on campaigns for his clients. The word is overused, but Jacques is an icon. He is bold, passionate and creative – and all with a tremendous sense of warmth and humour. He’s been to Cannes Lions more than 50 times, his first visit being to the Venice edition in 1975, where he was a member of the Jury and won his first Lion for Aéroports de Paris. His stories and experiences are captivating. As an industry we are delighted that he made the career change from pharmacy to advertising because we have all benefited from his creativity as a result. In the meantime, he is the most charming, delightful presence and we cannot wait to honour him on the Cannes Lions stage in June.”

Commenting on being awarded the Lion of St Mark, Séguéla said: “After 60 years of festivals, I have seen this industry evolve with every decade, but one thing has never changed: advertising is, has been, and always will be about having an idea. I have had the great honour of working my whole life not to sell products, but to make brands eternal and I love it. I am incredibly moved to be recognized with this iconic award and I share it with all my fellow creatives who stand behind their ideas, choose optimism and give brands the only thing that will keep them alive – a soul.”

Jacques Séguéla will be honoured with the Lion of St Mark at the Cannes Lions International Festival of Creativity. He will also speak on stage in the Lion of St Mark seminar, where he will recite tales and lessons learnt over his illustrious career, taking place on Friday 21 June. Cannes Lions runs from 17 to 21 June, in Cannes, France. Further information on the Awards and options to attend can be found at www.canneslions.com.

About LIONS

As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.

LIONS is part of Ascential

Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.

www.lionscreativity.com | www.canneslions.com | www.ascential.com

The post Cannes Lions 2024: Jacques Séguéla Honoured with the Prestigious Lion of St Mark Award appeared first on Marketing In Asia.

In recent years, the adoption of gamification has been on the rise in Malaysia. The Multimedia Development Corporation (MDeC) states that gamification is viewed as a potentially disruptive concept, offering companies a means to enhance performance and increase engagement by integrating common game elements. Projections indicate significant growth in the global gamification market, with an expected expansion at a CAGR of 12.66% by 2028, reaching a value of USD 19469.21 million.

Datin Sheehan Tee, founder of the Bomb Battle concept shared, “We’re excited about our latest offering, as it enhances the immersive experience we provide. We believe it’s crucial for businesses to add entertainment and excitement to their marketing or engagement strategy while maintaining their core business concept. There’s significant growth potential for companies that embrace gamification concepts, and we aim to be their top choice as they explore this avenue.” 

The company’s latest project for Samsung, the global electronic brand, is a testament to how Bomb Battle builds quality immersive gamification experiences for brands. Inspired by the dynamic features of Bomb Battle Elite, this collaboration introduces a Galaxy Exploration Mission storyline. Participants engage in five exciting missions utilising the Samsung Galaxy S24, immersing themselves in an elite national space exploration team’s quest to investigate a deserted spacecraft for potential extraterrestrial activity.

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“We offer gamification services tailored to brands looking for innovative ways to integrate their product’s unique selling points into interactive gaming events. In our recent partnership with Samsung, we’ve developed a collection of five games designed to provide users with immersive experiences. For instance, in one game called Photo Assist, players can snap a selfie with an alien character, easily remove the background, and share it on the leaderboard as their profile picture. These games offer a variety of experiences that align with the brand’s interests and unique selling points, strengthening the connection between brands and consumers.” continued Datin Sheehan.

This physical experiential activity underscores Bomb Battle’s ability to provide innovative and tailored solutions to brands seeking to elevate their events and activations. The team prides itself on delivering not just standard engagements but fully immersive and gamified experiences that captivate audiences and leave a lasting impression.

Launched in 2023, Bomb Battle is Asia’s pioneer in immersive video game experiences, featuring the largest paint bomb. Building on this success, the brand unveiled its latest milestone in early 2024: the launch of its flagship store, Bomb Battle Elite. 

The post Bomb Battle Malaysia Develops Custom Immersive Gamification Concepts appeared first on Marketing In Asia.

“Rukmini Kalyanam”, Dance Drama by Kalakshetra Foundation in collaboration with SIFAS

Established in 1949, SIFAS has been a cornerstone of Indian cultural heritage in Singapore, fostering art and cultural appreciation through its diverse disciplines. 2024 marks SIFAS’ Diamond Jubilee, a significant milestone for the non-profit organisation committed to nurturing talent and promoting Indian fine arts in the region. As Singapore transitions into a global arts hub, SIFAS continues to uphold its mission of preserving and promoting Indian cultural heritage while embracing multiculturalism.

“Classical Confluence”, Hindustani & Carnatic Jugalbandhi by Jayateerth Mevundi and Abhishek Raghuram

The SIFAS Festival OF Arts 2024, in its 20th year, is an iconic event in SIFAS’ cultural calendar, which celebrates the institution’s legacy as the heart and hub of Indian arts in Singapore. Themed ‘Virasata: Celebrating a Timeless Legacy of Arts,’ this year’s festival also serves as a curtain-raiser to SIFAS’ 75th-year anniversary celebrations that will extend throughout the year.

“Classical Confluence”, Hindustani & Carnatic Jugalbandhi by Jayateerth Mevundi and Abhishek Raghuram

Event Details are as follows:

Event: “Rukmini Kalyanam”, Dance Drama by Kalakshetra Foundation in collaboration with SIFAS
Date: April 27 (Saturday)
Venue: Esplanade – Theatres on the Bay, 1 Esplanade Drive, Singapore 038981
Time: 7:00 PM
Open to: Public
Tickets: SISTIC – https://www.sistic.com.sg/events/rukmini0424

Event: “Classical Confluence”, Hindustani & Carnatic Jugalbandhi by Jayateerth Mevundi and Abhishek Raghuram
– Karthik Nagraj on Violin
– Arjun Kumar on Mridangam
– Pandurang Pawar on Tabla
– Milind Kulkarni on Harmonium
Date: April 28 (Sunday)
Venue: Esplanade – Theatres on the Bay, 1 Esplanade Drive, Singapore 038981
Time: 7:00 PM
Open to: Public
Tickets: SISTIC – https://www.sistic.com.sg/events/classical0424

For the detailed schedule, please visit https://www.sifas.org/sifas-festival-of-arts-2024.html or for further information

About Singapore Indian Fine Arts Society (SIFAS) 

Singapore Indian Fine Arts Society (SIFAS) is Singapore’s pioneer academy in imparting knowledge of Indian classical music, dance, and visual arts. Founded in 1949, SIFAS is a non-profit Indian cultural organization characterized by a high level of artistic and academic excellence across all disciplines. Its philosophy is portrayed in its motto in Sanskrit, which states: ‘Kala Samskrithi Lakshanam’ – Art Characterises Civilisation. Academic excellence underlies SIFAS’ approach with a structured curriculum, internationally accredited examinations, and in-depth teaching and artistic guidance. More than 60,000 (approx.) graduates and students educated and trained at SIFAS provide principal support to other Indian cultural groups and contribute to the development of the Arts in Singapore and the region by further pursuing their education in the Arts locally and internationally and sustaining their commitment and passion as artistes, producers, programmers, managers, teachers and leaders in the Arts industry. The Society began humbly with only 12 members. Today, it has over 2000 members and 1800 students, and 30 teachers, with a pan-Indian curriculum of 18 disciplines that reflects the cultural diversity of a vast country with an ancient heritage.

The post SIFAS Festival of Arts 2024 to captivate audiences o appeared first on Marketing In Asia.

The Transformation of Old Indian Ads Over Decades

The 1980s: The Dawn of Color and Tradition

The golden era of advertising and its liberalisation came with the ’80s era, which saw colour television come to the fore in India. This decade is usually best remembered for using advertising to blend traditional values with modern aspirations, appealing to the middle class. From pathbreaking campaigns like the Liril soap waterfall ad to the endearing “Hamara Bajaj” for Bajaj Scooters and Vicco Turmeric’s natural beauty pitch, all of it has gone on to become symbols of reliability, tradition, and purity etched in the most famous ads of India.

Iconic Indian Ads of the 80’s

Liril Soap

Featured a vibrant backdrop of a waterfall, with a lively jingle and imagery that encapsulated youthfulness and freedom. The ad showcased a woman enjoying her bath with Liril soap, symbolising a break from the mundane. Alyque Padamsee’s consumer research uncovered that the daily bath was a precious escape for Indian housewives, a time of daydreaming and personal freedom. This insight was central to the ad’s concept, portraying the bath as a moment of joy and rejuvenation. The ad didn’t just market a soap; it sold an experience, deeply resonating with audiences and turning Liril into an icon of freshness and liberation. It became a memorable piece of advertising, celebrated for capturing the essence of youthful vibrancy.

“Hamara Bajaj” for Bajaj Scooters

Presented Bajaj scooters as more than vehicles; they were depicted as reliable companions integral to the Indian family. The ad featured heartwarming narratives and a catchy jingle that reflected family values, reliability, and togetherness. The campaign tapped into the Indian psyche, emphasising qualities like durability and the ability to bring families together. It highlighted the scooter’s role in the family’s daily life, from commutes to celebrations. At a time of economic changes and increasing foreign brands, “Hamara Bajaj” emerged as a beacon of Indian pride, deeply connecting with consumers and solidifying Bajaj’s market position. It became an emotional symbol for the Indian family.

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Vicco Turmeric

Highlighted the benefits of turmeric in skincare, positioning Vicco Turmeric as an ayurvedic remedy and a beauty cream. The ad cleverly used the cultural and medicinal relevance of turmeric, showcased against both traditional and modern backdrops. It tapped into the ancient Indian tradition of using natural ingredients for beauty care, advocating for a shift towards products promising wellness and purity along with aesthetic improvements. By emphasising turmeric’s natural benefits and Ayurvedic principles, the campaign set a precedent in the beauty industry for integrating traditional wisdom with modern skincare. The ad resonated with audiences seeking authentic and effective beauty solutions, establishing Vicco Turmeric as a staple in the Indian beauty landscape.

These ads stand as exemplary models of how advertising can transcend mere product promotion to capture the cultural and emotional essence of its time, leaving a lasting impact on both the market and the collective memory of the audience.

The 1990s: A Confluence of Nostalgia and Modernity

The ’90s, in fact, were the years in which India started opening arms to globalisation and, in a way, mixing nostalgic charm with the promise of new opportunities. This period brought out creative masterpieces like Cadbury Dairy Milk’s “Kuch Khaas Hai Zindagi Mein,” Pepsi’s “Yehi Hai Right Choice Baby, Aha!,” and the elegant Titan Watches campaign. These campaigns were not regular advertisements; they became a part of the Indian story of happiness and celebration. Possibly the best Indian ads of all time.

Memorable Ad Campaigns of the ’90s

Cadbury Dairy Milk: Kuch Khaas Hai Zindagi Mein

The iconic Cadbury Dairy Milk campaign, conceptualized by Piyush Pandey at Ogilvy & Mather (O&M), stands as a testament to creative advertising that reshaped societal norms. With model Shimona Rashi capturing hearts in the memorable cricket field advertisement, the campaign successfully transitioned chocolate from being seen as merely a children’s treat to a universal symbol of joy and celebration. By weaving the narrative around a cricket match, this campaign deeply connected with the Indian audience on an emotional level, altering the perception of chocolate consumption across all ages.

Pepsi: “Yehi Hai Right Choice Baby, Aha!”

Directed by Mukul Anand and creatively steered by Mehernosh Shapoorjee and Abhinav Dhar at JWT (J. Walter Thompson), the Pepsi campaign of the ’90s became a cultural milestone. With Remo Fernandes crafting the unforgettable music and talents like Shankar Mahadevan and Penny Vaz lending their voices, the campaign resonated deeply with the Indian youth. It encapsulated the vibrant and rebellious spirit of the era, positioning Pepsi not merely as a beverage but as the emblem of choice for a bold and dynamic generation, truly capturing the zeitgeist of the ’90s in India.

Fevikwik: “Chutki Mein Chipkaye”

The Fevikwik campaign, crafted by the legendary Piyush Pandey, is a prime example of advertising brilliance that left a lasting impression on the audience. This ingenious ad brought to life by director Prasoon Pandey, portrayed a humorous yet striking depiction of Fevikwik’s instant adhesive power. The narrative cleverly juxtaposes a simple South Indian villager, armed with nothing but a stick and Fevikwik, against a professional fisherman, showcasing the adhesive’s efficacy in a light-hearted and memorable manner. This campaign not only showcased the product’s unique selling proposition in an engaging way but also cemented Fevikwik’s position as a go-to solution for quick fixes, demonstrating the power of creative storytelling in enhancing brand recall.Top of Form

The Early 2000s: Storytelling in the Digital Age

The turn of the century has now introduced a new era: digital storytelling. However, its core premise—that truly effective advertising works by capturing an audience through its emotions—remains. A global campaign, “Daag Achhe Hain” from Surf Excel, “Umeedo Wali Dhoop” from Coca-Cola, and the 20s ads of Melody Toffee campaign by Parle always stand to keep the tradition of path-breaking storytelling as they made their presence felt on the digital platform.

Iconic Ads of the Early ’20s

Surf Excel: The “Daag Achhe Hain”

The “Daag Achhe Hain” campaign by Surf Excel, crafted by Lowe Lintas, redefined detergent advertising by celebrating stains as symbols of learning and childhood adventure, rather than mere messes to be cleaned. Through heartwarming stories like a young boy getting stained while helping his sister, the campaign effectively shifted consumer perceptions, emphasizing life’s experiences and lessons over spotlessness. This innovative narrative not only resonated deeply with families but also distinguished Surf Excel as a brand that values the developmental journey of children, transforming it from a mere detergent to a symbol of growth and exploration.

Amul Doodh: “Amul Doodh Peeta Hai India”

Amul has firmly established itself as India’s premier dairy brand, resonating deeply with consumers through its creative “Amul Doodh Peeta Hai India” campaign, which underscores the brand’s ubiquity and trustworthiness. This slogan, a brainchild of the advertising agency daCunha Communications, has been pivotal in highlighting Amul’s commitment to quality dairy products over the years. By skillfully blending traditional advertising with dynamic digital outreach, Amul has continued to engage and attract a wide audience, ensuring its place as a household staple. This strategic marketing approach has not only reinforced Amul’s legacy but also emphasised its role in enriching Indian lives, making it an enduring symbol of nutrition and quality.

Melody Toffee by Parle: “Melody Khao Khud Jaan Jao”

The Melody Toffee campaign, masterminded by Haresh Moorjani and his team at Everest Agency, distinguished itself in the competitive confectionery market with the catchy “Melody Khao Khud Jaan Jao” tagline. This ingenious marketing strategy, inviting consumers to explore the unique blend of chocolate and caramel, sparked curiosity and engagement, setting Melody apart from rivals like Cadbury’s Eclairs. By incorporating a narrative of mystery and indulgence, the campaign struck a chord across generations, making the act of eating Melody toffee an immersive experience of discovery. This approach not only boosted Melody’s market presence but also cemented its reputation as a beloved treat, showcasing the impact of creative storytelling in branding.

The Enduring Legacy of Old Indian Advertising

The legacy of Old Indian ads is a testament to the enduring power of storytelling and emotional connection. Whether it was the old-world charm of the ’80s, the watershed decade of the ’90s, or the digital revolution of the ’20s, each of them is an ad that is so much more than an ad. These are the celebrated chapters in the collective story of India. As we travel back in time on the nostalgia ride with these advertisements, I would also like to take this opportunity to salute the marketers who ideated these ideas, commend the indelible impression these timeless popular Indian advertisements have left on our culture, and carry forward through time. They serve as beacons of creativity, consistently reminding us that the essence of great advertising lies in its ability to connect hearts and evoke nostalgia. They became the most famous Indian ads ever.

The post Iconic Old Indian Ads: Top Picks from Decades Past appeared first on Marketing In Asia.

Thai Tinder users are increasingly connecting over shared passions and sports is one of them, seen with Thai Tinder users ranking “sports” amongst their top 10 Interests in 2023 (1). It’s not only international sports such as Football or Running that Thais are passionate about, Thailand’s national sport of Muay Thai is also popular amongst Thai Gen Z daters with mentions of “Muay Thai” in Thai Tinder bios are up 20% year-on-year (2).

Recognising people’s passion for Muay Thai globally, Tinder has recently added มวยไทย (Muay Thai) as an Interest.

How does Tinder’s Single’s Cam work?

• Those taking part must be single and opt-in on fight night.
• Live stadium cameras will randomly select two single people and show them on the big screen.
• The potential couple can then signal their interest to match live for all to see!

How to add a Muay Thai Interest to your profile

• Open the Tinder app.
• Tap the profile icon and then tap the pencil icon.
• Scroll down to “Interests” and select “Muay Thai” (you can select a maximum of 5 Interests, but need a minimum of 3).
• Click ‘done’ and Muay Thai will be added and displayed on your profile.

If you’re a newbie to fight night, here are some explainers that will help you get your Muay Thai game on:

• Muay Thai is known as the “art of eight limbs”, named after the eight body parts which are used as weapons – two fists, two shins, two elbows and two knees.
• A fighter is called nakmuay and the headband worn by nakmuay is called a mongkol. It’s worn pre-fight and is thought to hold special powers. Once in the ring, nakmuay perform a ceremonial dance called the Wai Kru, afterwhich the trainer removes the mongkol before the fight commences.
• Fights are made up of five rounds of three minutes each, with a two minute break in between rounds. A round is called a yok and the referee is known as gama gan.

Muay Thai will never be the same again as Tinder’s Single’s Cam is set to turn Rajadamnern Stadium into a new coupling zone on fight nights.

Also read: Sports Fans Turn Twitter Into The World’s Stadium

1 Data from Tinder bios from 1 Jan to 1 Oct 2023.
2 Mentions in Tinder bios 1 Jan – 31 March 2023 vs 1 Jan – 31 March 2024.

About Tinder®

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

The post Tinder® brings combat sports lovers together with its first-ever ‘Single’s Cam’ at Rajadamnern Stadium in Thailand appeared first on Marketing In Asia.

John Marvin ”Yul Servo” Nieto made his mark when he won the Best Actor in the Brussels International Independent Film Festival in 2001 for “Batang West Side”; 2004 for “Naglalayag” and in 2008 for the “Ang Paglalakbay”. In between these years, he also had been nominated left and right in various award-giving bodies in and out of the Philippines.

Little did we know, Yul Servo is also a modern day artist using different scrap metals to produce his unique artworks. For the past year, he already had four solo art exhibits in different places around the Greater Metro Area. These exhibits were entitled “Directions”, wherein he showcased his different perspectives in seeing things around us.

Directions 1 was exhibited in the notable Pinto Art Museum in Antipolo City, Province of Rizal, Philippines last February 2023. Directions 2 took place at The Gallery of the famous Manila Hotel in June 2023. Directions 3 took place on Bulwagang Rodriguez in the historic Manila City Hall in October 2023. All of these solo art exhibits were successfully executed and the proceeds were donated to various different charitable institutions.

In February 2024, in line with the celebration of the National Arts Month in the Philippines, Yul Servo once again showcased his artworks through Directions IV, a solo art exhibit at The Art District in historic Calvo Building in Escolta, City of Manila.

Directions IV is curated by Jon Lucas Nieto and the graphic design is done by Louis Nieto. The opening was attended by none other than Joel Cruz, the Lord of Scents and the owner of Aficionado perfume and personal care. He also commissioned the artist Yul Servo to do something spectacular for his property located in the City of Manila. Other personalities such as Councilor Numero “Uno” G. Lim and Councilor Don Juan “DJ” Bagatsing, both members of the 12th City Council of Manila, and award-winning actress turned entrepreneur Ara Mina also paid a visit during the duration of the art exhibit.

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In describing his unique visual art, Yul Servo said that the key to the future lies in the past. His recent solo art exhibit is also the reunion of his several masterpieces from the first three exhibits. Most of his artworks show 3D maps and highlight Manila as an ever-evolving metropolis and a melting point of different cultures and economies where history and innovations are taking place. He sees his artworks as extensions of his personal aspirations, ideas, inspirations and objectives in his life.

This shows his amazement on how life can have various meanings for people who’re taking regular familiar routes in their everyday lives. But sometimes, some detours are essential just like what happened to him. He had been dreaming to be a policeman when he was younger. By the stroke of luck and hard work along with his love for his craft, he turned into one of the most accomplished actors of his time. And presently, the vice mayor of the capital city of the Philippines.

It really seems that the Philippines is embracing his art. As of this writing, another traveling art exhibition for the City of Manila is in the works to be led by none other than Mayor Maria Sheilah “Honey” Lacuna-Pangan, highlighting the historical roads and streets of Magnificent Manila.

The post Modern Day Artist: Yul Servo In A Different Perspective appeared first on Marketing In Asia.

Launch of “Xclusive”, a next-gen content distribution platform, to debut highly anticipated drama “Begins≠Youth,” co-produced by Chorokbaem Media and HYBE.

KOSDAQ-listed FSN’s subsidiary, Fingerlabs, announced today a groundbreaking strategic alliance with Mantle Network, coupled with an investment from the Mantle EcoFund. This milestone signifies a pivotal chapter in their growth trajectory, consolidating their shared commitment to delivering high production value K-Culture content through cutting-edge Web 3.0 channels.

The collaboration aims to redefine fan-based content distribution with the launch of “Xclusive,” a platform poised to revolutionize how content creators engage with their fans. To inaugurate the platform, “Xclusive” will debut the highly anticipated drama “Begins≠Youth.”

Begins≠Youth is a derivative drama that is inspired by “BTS Hwa Yang Yeon Hwa”. Co-produced by Chorokbaem Media and HYBE, “Begins≠Youth” depicts the growth and friendship of 7 youths, taking inspiration from The Most Beautiful Moment in Life albums and videos that have taken the world by storm since 2015. The drama offers fresh, never-before-seen content in an innovatively designed package to the BTS Hwa Yang Yeon Hwa fanbase and the global K-pop fan community.

The partnership demonstrates Fingerlabs’ commitment to innovation, utilizing Web 3.0 to extend K-Culture’s global footprint and deepen fan engagement. By leveraging Mantle Network’s modular blockchain technology, creators and consumers will benefit from new content formats and enhanced IP ownership, while overcoming scalability and onboarding challenges prevalent in Web 3.0.

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David Sang-Seok Lee, CEO of Fingerlabs, expressed enthusiasm about the collaboration, stating, “Collaborating with Mantle Network presents numerous opportunities, given its scalable tech stack and vibrant ecosystem. ‘Begins≠Youth’ and ‘Xclusive’ is the first step of this partnership. We will continue to exclusively distribute highly differentiated content and together, we look forward to delivering the next-generation content platform.”

Igneus Terrenus, Public Liaison of Mantle Network, echoed this sentiment, highlighting the alignment of Fingerlabs’ platform with Mantle Network’s vision for Web 3.0 growth. “This partnership signifies our expansion in Korea, leveraging Fingerlabs’ deep expertise in K-Culture and fan engagement. We are both dedicated to enabling mass adoption of Web 3.0 technologies, and this collaboration marks a significant step forward in achieving that goal.”

As part of the alliance, Mantle Network users will enjoy exclusive privileges and benefits in the presale, further enhancing the synergy between the two organizations.

About Mantle

Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking protocol — Mantle LSP: all built on Ethereum. Mantle token ($MNT) is the unified product and governance token of the ecosystem.

Mantle’s first core product is Mantle Network, an Ethereum L2. Mantle Network strives to be compatible with the Ethereum Virtual Machine (EVM). Mantle Network’s modular architecture separates transaction execution, data availability, and transaction finality into modules — which can be individually upgraded and adopt the latest innovations. Mantle Network is the first L2 to partner with ETH restaking protocol EigenLayer for the data availability module. By adopting a rollup architecture, Mantle Network is secured by Ethereum. As the world’s first DAO-spawned L2, Mantle Network is pioneering a vision for the mass adoption of token-governed technologies. The current mainnet version, Mantle Network Mainnet v2 Tectonic (Mantle v2 Tectonic), went live on March 15, 2024.

$MNT powers Mantle Network as its native gas token and ecosystem growth token, and serves as the governance token of Mantle Governance. All future Mantle products will likewise be initiated by the $MNT holder community through vote and powered by $MNT.

Mantle’s second core product is Mantle LSP, a permissionless and non-custodial ETH liquid staking protocol deployed on Ethereum L1 and governed by Mantle. Mantle LSP combines simple and modern design with robust risk management, and leverages extensive existing Mantle Ecosystem resources to deliver a highly rewarding experience and supercharges Mantle’s status as a yield powerhouse. Mantle Staked Ether ($mETH) serves as the value-accumulating receipt token of Mantle LSP.

To support the next-generation of innovators, builders, and developers, Mantle is growing its ecosystem via Mantle Grants Program and Mantle EcoFund, a catalyzed capital pool of $200M. Mantle’s Showcase Apps program lends additional support and publicity to ecosystem projects in categories such as real world assets (RWA).

For more information, please visit

Website | X/Twitter | Devs X/Twitter | Discord | Telegram | YouTube | Blog | GitHub

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In an endeavor to revolutionize the world of animation entertainment, QYOU Media India collaborates with Toonz Media, a renowned global animation creator, producer, and distributor to announce the launch of Q Toonz, a FAST animation channel. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel will emerge as the ultimate destination for premium animation entertainment.

With a core messaging of ‘Unrivalled Animation, Timeless Entertainment’, Q Toonz boasts a content slate of over 2500 hours of high-quality, multi-genre animated shows and films. Designed to captivate not only children but also young adults, Q Toonz ensures a comprehensive and engaging viewing experience for families. From action-packed adventures to heart-warming tales, and whimsical comedies to gripping dramas, Q Toonz curates the best of animated content with high entertainment value. The channel offers nostalgia inducing classics such as The Raccoons, Wolverine and the X-Men, along with the latest animated sensations like GummyBear Show: GummyBear and Friends, Cat and Keet, Zoonicorn, Baby Einstein Classics and Sea Explorers, Pinocchio and Friends.

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Speaking on the launch of Q Toonz, Krishna Menon, COO, QYOU Media India said, “Our endeavor at QYOU Media India, has always been to expand the network’s portfolio, thus leading us to collaborate with Toonz Media. The launch of Q Toonz marks a significant stride for us in the Connected TV space. The introduction of our premium animation channel not only aligns with the thriving growth of the FAST category but also strategically strengthens our position as innovators in content curation. We are dedicated to delivering an immersive viewing experience tailored for audiences of all ages.”

Speaking on the partnership, P Jayakumar, Chief Executive Officer of Toonz Media Group said, “We are excited to partner with QYOU to launch this FAST Channel in India which will be powered by 100% Toonz managed content. By leveraging their reach into various platforms, we are now in an even better position to offer high quality Toonz kids content to viewers in India to start with.”

Q Toonz stands as a testament to QYOU Media India’s commitment to recognizing the immense potential of animated entertainment. This collaboration with Toonz Media aims to create a channel that transcends age barriers, offering an immersive journey into a world of endless imagination, creativity, and excitement.

Toonz Media has also partnered with Warner Bros Discovery, Peacock, Media Corp., SVT, Sky Kids, TIM Vision, RTVE Clan TV, TV Azteca, Amazon, Netflix, Viacom18, Disney, and Marvel.

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Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur, heralded these series as a significant tribute to the indomitable spirit of those who fought for India’s freedom. “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country,” Shri Thakur remarked during the launch event in Mumbai.

“Swaraj”, inspired by the “Azadi Ka Amrit Mahotsav” national campaign initiated by Prime Minister, Shri Narendra Modi, aims to shed light on lesser-known stories of bravery and struggle throughout India’s prolonged battle for independence. Spanning 75 episodes, this series is a comprehensive portrayal of the myriad facets of colonialism and the relentless quest for ‘Swaraj’ or self-rule. Shri Thakur emphasized the series’ role in recontextualizing historical narratives that were previously shaped by colonial interests, stating, “These are the wars which got lost somewhere in the pages of history.”

“Sardar: The Game Changer” is another gem in this cultural renaissance, celebrating the life and legacy of Sardar Vallabhbhai Patel, a pivotal figure in India’s independence movement and the unification of the nation. This 52-episode series commemorates the visionary leadership and strategic acumen of Patel, affectionately known as the ‘Iron Man of India’.

These series not only aim to educate and entertain but also to instill a deep sense of pride in India’s rich historical legacy among the younger generation. Shri Thakur’s message was clear: embracing our history is the cornerstone of envisioning a prosperous future for India.

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In his address, Shri Sushant Sreeram, Country Director, Prime Video, India, reiterated the platform’s commitment to celebrating India’s diverse culture and history, while Abhimanyu Singh, the producer of “Swaraj”, highlighted the series’ exploration of India’s journey from 1498 to 1947.

As these series make their way to audiences nationwide, they promise to be a catalyst for reflection, appreciation, and understanding of India’s complex and vibrant history, making India the ‘Content Hub of the World’.

About Prime Video

Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Originals, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.

Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year.  Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day  delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime  to learn more about Prime.

• Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Shakuntala Devi, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa and #HOME, along with Indian-produced Amazon Original series like Farzi, The Family Man, Mirzapur, Dhootha, Jubilee, Dahaad, Made in Heaven, Panchayat, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries, Suzhal – The Vortex, Sweet Kaaram Coffee, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum Tak, AP Dhillon: First of a Kind, Rainbow Rishta, Wedding.con, Mission Start Ab and Amazon Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka, among others. Also included are popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. Maisel, The Wheel of Time and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
• Prime Video Mobile Edition: Consumers can also enjoy Prime Video’s exclusive content library with Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only annual video plan offers everyone access to high-quality entertainment exclusively on their mobile devices. Users can sign-up for this plan via the Prime Video app (on Android) or website.
• Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
• Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
• Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.

• Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments, and more.
• Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs, and Fire TV stick.

The post Prime Video and Doordarshan Launch Groundbreaking Historical Series ‘Swaraj’ and ‘Sardar’: The Game Changer appeared first on Marketing In Asia.

Facilitated and Enhanced IMAX Booking

The two companies have joined forces to make it easier for moviegoers to enjoy “The IMAX Experience®” by using BookMyShow’s extensive customer base to access IMAX’s immersive technology. A boon to IMAX’s bottom line, the BookMyShow platform will increase the format’s discoverability and visibility. The highly anticipated “Dune: Part Two” will also be the first in a series of advertisements for upcoming IMAX films.

You may find “The IMAX Experience®” on a dedicated page on BookMyShow. The most up-to-date IMAX film listings, theatre locations, upcoming releases, and much more can be found on this website. Thanks to this collaboration, Indian moviegoers may enjoy the latest Hollywood and Indian blockbusters more quickly and easily when they buy their tickets.

This partnership is clearly succeeding. IMAX tickets for “Dune: Part Two” accounted for 31% of the overall sales on BookMyShow, demonstrating that Indian customers choose more immersive cinematic experiences.

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“Moviegoers in India continue to show a strong preference for IMAX, with the Company delivering its best year ever at the Indian box office in 2023,” said Preetham Daniel, VP, Theatre Development, IMAX Corporation. “This partnership is designed to elevate the ways our fans connect with IMAX, and we look forward to exploring new innovative initiatives to ensure it’s a premium cinema experience from beginning to end.”

Samradha Tibrewala, Head of Partnerships and Revenue at BookMyShow, says “Watching movies in theatres is a cultural phenomenon deeply rooted in the hearts of millions across India, and over the past few years, we have witnessed significant growth in transactions as well as audience interest in premium cinematic experiences. We have been actively working with industry partners to create windows of opportunity for higher visibility and discoverability of their offerings on our platform, thereby creating an easy and seamless movie booking experience for various consumer cohorts part of the BookMyShow universe. Our partnership with IMAX furthers these efforts and enhances the overall moviegoing experience for our users as we continue to deliver an unparalleled entertainment experience at every step of their movie watching journey.”

Increasing Popularity of High-Quality Movies in India

The live performance tastes of Indian audiences have evolved in the last many years. The “The CineFiles” research report from BookMyShow indicates that more and more customers are looking for cutting-edge technology and immersive experiences. Modern audio systems, state-of-the-art visuals, and enormous screens transport viewers to fascinating new realms.

The overwhelming majority of respondents (74%), captivated by the immersive experience offered by large displays and high-quality audio, lean towards attending live performances, which supports this tendency. Forty percent of people who took the survey said they pick for premium screens “almost always” when viewing films, indicating a significant rise in the demand for such experiences.

An Unprecedented Year for IMAX in India

As a historic year for the corporation, 2023 was IMAX’s best-ever at the Indian box office. For the third time in the format’s history, an IMAX picture has surpassed $1 billion at the worldwide box office.

A big contributor was the success of locally produced Indian content; in 2022, hits like “Jawan” and “Pathaan” shattered previous records. A lot of people have been waiting for March 1st to see “Dune: Part Two” at IMAX cinemas throughout India, and in 2024, IMAX will continue to offer both local releases and spectacular Hollywood blockbusters to theatres in India.

Get ready to be captivated by IMAX. You can get your tickets to Dune: Part Two right now with BookMyShow!

The post BookMyShow and IMAX Partner to Elevate Premium Movie Experiences in India appeared first on Marketing In Asia.

The group BLACKPINK is among the leading contenders

Global K-pop phenomenon BLACKPINK dominated the female Korean music landscape on Spotify in 2023. Next up are performances by some of the most popular artists in the industry, including NewJeans, FIFTY FIFTY, LE SSERAFIM, and TWICE. Even Korean girl group BLACKPINK couldn’t predict how many more streams FIFTY FIFTY’s “Cupid – Twin Ver.” would receive. Find all of NewJeans’s music in one place, including their hit singles “OMG,” “Ditto,” and “Super Shy,” as well as JISOO’s solo version of “FLOWER.”

Spotify Honours Women in Music with Celebration

South Korean music executive at Spotify Jungjoo Park called the meteoric rise to fame of Korean female singers “absolutely thrilling.” He said,“ With the sheer talent they present, there’s no denying their influence on shaping the industry and the power of music in driving the movement for gender equity. Beyond celebrating them this International Women’s Day, we hope listeners will join us in supporting women artists on Spotify all year long as we continue to bring you the best of their music on playlists like EQUAL Korea.”

In an effort to promote more gender equality in the music business, Spotify introduced their revolutionary EQUAL Hub in 2021. Women artists from all around the world have their different and beautiful works and perspectives showcased in this carefully managed online area. The EQUAL Hub empowers its listeners to celebrate women in music all year long via playing music from all around the world and supporting podcasts created by female producers.

Combating Inequality: Gender Roles in Modern Korean Art

The EQUAL Korea playlist, which showcases the works of prominent Korean female musicians, is available on the EQUAL Hub. Out of 1,400 female Korean performers, JISOO’s “FLOWER” has been the most played song on this playlist for the last three years.

Spotify continues to promote female musicians even after being removed off the EQUAL Korea playlist. In 2022, as part of the worldwide EQUAL campaign, SUNMI contributed to the groundbreaking “Spotify Singles” concept. As representatives of the EQUAL Global Music Programme, NewJeans will also have a prominent musical presence on the EQUAL Global Playlist in the year 2023.

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In honour of International Women’s Day, Spotify is highlighting the incredible achievements of female Korean musicians. The charisma, skill, and enthusiasm of these artists are captivating listeners all around the globe, and they are changing the face of the music business as a whole.

The post Korean Wave Washes Over Spotify: Women Artists Dominate Streaming Charts appeared first on Marketing In Asia.

The state-of-the-art studio in Jakarta represents a pinnacle of technological advancement, equipped with immersive sound capabilities allowing artists to mix recordings in leading spatial audio formats, such as Dolby Atmos. This innovation provides creators with unprecedented avenues for artistic expression, delivering listeners with 3D sound experiences that faithfully replicate the artist’s in-studio intentions.

Beyond music recording, the facility boasts versatile functionalities, accommodating the creation of both audio and visual content tailored for social platforms. It is also configured to host livestreams and in-person performance sessions, offering a dynamic platform for artists to engage with audiences worldwide.

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Muhammad Soufan, General Manager at Sony Music Entertainment Indonesia, expressed his enthusiasm, stating, “The launch of the first Southeast Asia studio in our global network showcases our passion and commitment for ensuring that artists and creators in Indonesia, and across Southeast Asia, have access to a world-class recording and production space.” He further emphasized the studio’s state-of-the-art technologies, including spatial audio mixing for formats like Dolby Atmos, as a means to fully realize and share artists’ creative visions with the world.

The Jakarta facility joins SME’s impressive portfolio of over 40 cutting-edge recording studios and multimedia production spaces scattered across global cities such as Beijing, Berlin, and Los Angeles. This expansive network facilitates seamless access for Sony Music artists and other creators to innovative, multifunctional spaces designed to inspire and elevate their creative processes.

For All Media Enquires, Please Contact

Prerna Suri, Vice President, Communications, Asia and Middle East, Sony Music Entertainment – prerna.suri@sonymusic.com

About Sony Music Entertainment

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools — all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

The post Sony Music Entertainment Unveils Premiere Recording Studio in Southeast Asia appeared first on Marketing In Asia.

Collaborative Efforts for a Noble Cause

The initiative saw an intriguing social media phenomenon over a weekend, as elephants began to disappear from the logos of iconic brands, including The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai. This symbolic act of solidarity saw participation from a diverse array of brands such as Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt, among others, aligning with Prime Video to echo the conservation message embedded in “Poacher.”

Diverse Voices, United for Elephants

The campaign witnessed a creative outpouring from the participating brands, each contributing its unique perspective to the cause. Make My Trip underscored the sanctity of our jungles and their incompleteness in the absence of elephants, while Asian Paints introduced an ivory shade card, suggesting alternative inspirations beyond poaching. Unacademy lamented a world missing ‘e for elephant’ as fundamentally incomplete, and Toothsi reminded us of the importance of safeguarding elephants’ smiles alongside human ones. Dabur Hajmola humorously declared poaching as something it could never stomach, and Rapido ingeniously added a drop location for finding elephants, with BoAt reinforcing the sentiment that “haathi is our saathi.”

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Acclaim and Global Influence

The series “Poacher” has not only been lauded for its authenticity and the powerful performances of Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya but also for its poignant storytelling. A collaborative production effort by QC Entertainment, Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, it is available in over 35 languages and streams across 240 countries and territories, primarily in Malayalam, Hindi, and English.

A New Paradigm in Corporate Responsibility

This innovative campaign for elephant conservation has established a new standard for corporate engagement in social causes. By leveraging their visibility, these companies have not only championed an essential environmental issue but have also showcased the impact of united efforts in driving meaningful change.

List of brands that participated:

●        Ixigo: https://twitter.com/ixigo/status/1761011527266783372?s=20

●        Swiggy Dineout:https://x.com/swiggydineout/status/1760902904398201300?s=46

●        Heads Up for Tails: https://x.com/huftindia/status/1760886111113769191?s=20

●        BBlunt: https://www.instagram.com/p/C3rwLknv7QO/

●        Pharmeasy: https://x.com/pharmeasyapp/status/1760584063365321080?s=20

●        Mivi:https://x.com/mivi_official/status/1761046151032099180?s=48

●        EloElo:https://twitter.com/eloeloapp/status/1760597855604187243?s=46&t=9T1BqjKZTYnsouPpxfe5Jg

●        Dabur Honitus: https://x.com/daburhonitus/status/1761054893975200168?s=48

●        Nearbuy: https://x.com/nearbuy/status/1760901452472398332?s=20

●        Mad Over Donuts: https://x.com/madoverdonuts/status/1760582109209514417?s=48

●        Pulse Candy: https://www.instagram.com/reel/C3rycZ7iV98/?igsh=dThkaXBqMmQ3bjR3

●        Hathi Brand Atta: https://www.instagram.com/reel/C3sX6LyIflg/?igsh=dG9kdHhuMmNzeTA2

●        Jeevansathi.com: https://x.com/jeevansathi_com/status/1761073692896018687?s=48

As “Poacher” continues to win hearts and minds globally, its core message resonates even more deeply with each viewer and participating brand, serving as a poignant reminder of the critical need to voice our support and take action for the elephants, lest we lose them forever.

The post Poacher: A Riveting Eco-Thriller Uniting Brands in Elephant Conservation Efforts appeared first on Marketing In Asia.

The Players and the Pitch

Star India, a household name acquired by Disney in 2019, boasts popular channels like Star Plus, Hotstar, and Star Sports, while Viacom18, backed by India’s business giant Reliance Industries, brings popular channels like Colors, MTV India, and JioCinema to the table. Under the proposed deal, Disney would relinquish a 60% stake in Star India to Viacom18 for a reported valuation of $3.9 billion, paving the way for a combined entity where Reliance would likely hold the majority share, leaving Disney and Bodhi Tree Systems, a joint venture between media veterans James Murdoch and Uday Shankar, with the remaining shares. The deal, currently under negotiation and subject to regulatory approvals, is expected to close in February 2024.

A Powerhouse in the Making, but Concerns Linger

If approved, this merger would create India’s largest media company, leaving its competitors trailing in the dust. This consolidation of power would grant the combined entity significant control over content creation and distribution, impacting everything from the channels we watch to the movies we see and the streaming platforms we use. While some foresee potential benefits like economies of scale leading to more competitive subscription plans, others raise concerns about the impact on competition. Experts warn of the potential for market dominance and the risk of reduced content diversity, stifling the vibrant landscape that currently exists.

Unanswered Questions and the Road Ahead

The final structure and valuation of the deal remain up for negotiation, with adjustments to shareholdings and valuations still possible. Additionally, regulatory approvals present potential hurdles, with authorities needing to carefully assess the deal’s impact on competition and consumer welfare. Beyond the financial details, the impact on employees, content creators, and viewers needs careful consideration. What will happen to jobs? Will the diverse range of content viewers enjoy today be maintained? How will the merger affect the overall viewing experience?

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The Reliance-Disney deal for the Star-Viacom18 merger is undoubtedly a pivotal moment for the Indian media industry. While its potential to usher in an era of scale, innovation, and wider access to content is undeniable, the concerns about competition and diversity cannot be ignored. The future of this deal rests on the negotiating table, regulatory approvals, and the careful consideration of its impact on all stakeholders involved. Only time will tell if this “Big Switch” will truly usher in a golden age for Indian entertainment or raise concerns about media monopolies and content uniformity.

This story is far from over, so stay tuned!

The post The Star-Viacom18 Merger: A Seismic Shift in the Indian Media Landscape appeared first on Marketing In Asia.

A Story that Grips and Enlightens

At its core, “Poacher” is a thrilling crime series that goes beyond mere entertainment. Based on true events, it encapsulates the emotional and harrowing journey of those entangled in one of the most notorious wildlife crimes in Indian history. Richie Mehta’s direction promises a storyline that is both heart-wrenching and utterly captivating, ensuring that viewers are glued to their screens from start to finish.

Illuminating the Dark World of Ivory Poaching

The series sets a new precedent in storytelling, shedding light on the extensive and often overlooked issue of ivory poaching. “Poacher” is based on a harrowing real-life case from Kerala in 2015, aiming to bring the urgent issue of wildlife crime into the limelight. Through its gripping narrative, the show aims to ignite discussions and awareness, making a bold statement that “Murder is Murder,” regardless of the victim.

Engaging Audiences Beyond the Screen

Amazon has taken innovative steps to create intrigue and dialogue around the show and its central theme. Life-sized installations, including faux elephant tusks encased in glass boxes and crime scene recreations, have been strategically placed in key cities across India. These installations serve not only as a stark reminder of the scale of wildlife crime but also as a call to action, encouraging conversations and reflections on the urgent need for conservation.

A Lens on Elephant Poaching Through Thrilling Storytelling

“Poacher” brings to the screen a global issue that has remained largely unexplored. By focusing on one of the biggest ivory poaching cases, the show intertwines the thrill of a crime series with the profound message of conservation and justice. Based on court documents and testimonials, “Poacher” is more than a series—it’s a powerful plea for attention to the plight of wildlife.

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An Ensemble Cast and Production Powerhouse

The series showcases the exceptional efforts of those who fight against wildlife crime—forest officers, NGO workers, police constables, and civilians who risk everything to protect these majestic creatures. Backed by QC Entertainment, Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, and available in multiple languages, “Poacher” is set to make a significant impact on audiences around the world.

“Poacher” on Amazon, is not just a series; it’s a critical reflection on our relationship with nature and the dire consequences of our actions. As it prepares to stream globally, it promises to be an eye-opener, leaving a lasting impression on all who watch it. Join in witnessing this compelling narrative unfold, and be part of the conversation towards making a difference in the fight against wildlife crime.

The post “Poacher”: A Riveting Amazon Original Series Shines a Spotlight on Wildlife Crime appeared first on Marketing In Asia.

Over the last 14 years, Sunday Soul Sante has grown into a much-loved cultural event. Could you share with us the most significant challenges and milestones you’ve encountered on this journey and how they’ve shaped the event into what it is today?

Launching Sunday Soul Sante was a challenge in a city dominated by malls and branded goods, where flea markets were rare outside Goa. I aimed to revive appreciation for unique creations and reconnect people with earthy sensibilities. Despite initial hurdles, the Sante quickly gained momentum, necessitating careful planning to find suitable venues. Bangalore’s supportive community has been instrumental in our success. My team takes care and plans everything meticulously; their enthusiasm has helped create memorable events, fostering a vibrant creative ecosystem in the city.

What initially inspired you to create Sunday Soul Sante, and how has your background in English literature and teaching influenced the ethos and content of the event?

My love for art, craft and design is what inspired me to start Sunday Soul Sante.  I wanted everyone to see that Indian art, craft and design are comparable to anywhere in the world. .

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The Hearts of Sante and Soles of Sante initiatives are intriguing aspects of the event. Could you elaborate on these initiatives and how they contribute to the community and cultural exchange you aim to foster through Soul Sante?

In the journey of life, everyone could use a supportive push. Sunday Soul Sante serves as more than just an event; it’s a dynamic platform spotlighting talent in both visual and performing arts. Our “Heart of Sante” corner is specifically tailored to nurture budding entrepreneurs, offering them a space to interact with customers, seek guidance, and bolster their confidence before transitioning to their own stalls. It’s a breeding ground for future designers and innovators, fostering growth and empowerment.

Additionally, “Soles of Sante” acts as a vital link, embracing the burgeoning sneaker and streetwear culture while reinforcing our commitment to inclusivity within the community. By embracing diverse interests and cultures, Sunday Soul Sante continues to evolve, ensuring that everyone feels welcomed and represented.

Looking ahead, how do you envision the evolution of Sunday Soul Sante and cultural events in general, especially in the context of digital transformation and changing audience expectations?

Sunday Soul Sante is a carefully curated event designed to delight people of all ages and interests. Whether you’re in the mood for shopping, indulging in delicious cuisine, enjoying live music, or simply spending quality time with friends, there’s something for everyone. Our commitment to showcasing unique handcrafted items has not only proven enduring but has also inspired similar events across different regions. We take pride in being pioneers in fostering creativity and providing a platform for talented artisans. Embracing digitalization has been a significant milestone for us, with the introduction of Amazon Pay in 2018 revolutionizing payment processes and enhancing the overall customer experience. Looking ahead, as we transition into a Pvt. Ltd. company, we recognize the importance of leveraging e-commerce to further expand our reach and accessibility to a broader audience.

Furthermore, inclusivity lies at the heart of Sunday Soul Sante. We welcome not only individuals but also their furry companions, ensuring that everyone feels a part of our vibrant community. By continually evolving and adapting to changing trends and technologies, we remain committed to creating memorable experiences that celebrate creativity, culture, and connection.

Based on your rich experience in creating and nurturing a successful cultural brand, what advice would you give to aspiring entrepreneurs who wish to make a mark in the cultural event space?

My advice to aspiring entrepreneurs, especially the young ones, is simple yet profound: never give up. Perseverance is the cornerstone of success. When faced with challenges, keep pushing forward. And when you have something to showcase, don’t hesitate to put it out there for the world to see. You’ll be amazed at the level of interest and support you’ll receive. So, stay resilient, stay focused, and never underestimate the power of persistence on the journey to achieving your dreams.

As we look to the future, Sunday Soul Sante’s journey from a fledgling market to a cultural landmark offers invaluable lessons for aspiring entrepreneurs and art enthusiasts alike. Asha Rao’s unwavering commitment to fostering a vibrant creative ecosystem serves as a beacon of inspiration, reminding us of the enduring impact of passion, perseverance, and community engagement. Join us in celebrating the spirit of Sunday Soul Sante, where every moment is an opportunity to discover, connect, and be inspired.

The post Cultivating Creativity and Community: The Journey of Sunday Soul Sante with Asha Rao appeared first on Marketing In Asia.

A Journey Through Flavor and Film

Smith’s innovative campaign, dubbed “Smith’s Spud Surveillance,” invites snack aficionados to step into the shoes of Chip Protectors, embarking on a mission to shield Smith’s potato farms from the malevolent clutches of Motherworld. This immersive campaign weaves together gamified advertisements and live streams across platforms like TikTok, Twitch, and Facebook, plunging participants into the heart of the Rebel Moon saga, transforming them from mere spectators to active participants in an interstellar adventure.

The Call to Action: Engage, Protect, Enjoy

At the core of this initiative is a unique interactive experience. Each gamified ad and live stream acts as a gateway to the Spud Hub microsite, where individuals can report sightings of Motherworld ships, ascend the leaderboard, and convert their virtual chip earnings into real-world rewards. It’s an invitation for snack lovers to unite against a cosmic menace, all while enjoying their favorite Smith’s chips.

Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages at PepsiCo, encapsulates the spirit of the campaign, remarking, “There’s no better streaming/snacking combo than Netflix and chips. With ‘what are you watching?’ the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance, by giving them an entry pass to join a Rebel Moon mission directly linked to our chips.”

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A Universe of Flavor Beckons

As audiences are captivated by Rebel Moon Part One: A Child of Fire on Netflix, and with the anticipation building for Part 2: Scargiver’s global release on 19 April, there has never been a more opportune moment to dive into this interstellar narrative. Smith’s campaign not only celebrates this cinematic partnership but also offers fans a novel way to engage with the film’s universe beyond the confines of their screens.

For a sneak peek into this stellar collaboration and to witness the heroes in action, make sure to see the HERO video below.

Through this unique partnership between Smith’s and Rebel Moon on Netflix, snack enthusiasts are invited on an unprecedented journey of taste and adventure. With limited edition flavors that draw inspiration from the film’s rich storyline and an interactive campaign that brings the galactic battle to your doorstep, the distinction between enjoying a snack and embarking on an adventure has never been more intertwined. Answer the call, defend the farms, and let each bite transport you closer to the cosmos.

The post Smith’s Launches Limited Edition Chips in Cosmic Collaboration with Netflix’s Rebel Moon appeared first on Marketing In Asia.

Honoring the Pioneers of K-Pop

The K-Pop ON! (온) First Crush campaign by Spotify transcends a mere musical celebration; it’s an international call to fans, inviting them to bond over their mutual admiration for K-Pop. Through exclusive covers by some of the genre’s most luminous stars, the campaign pays tribute to the veteran artists who have inspired countless fans and played a pivotal role in K-Pop’s meteoric rise.

A Fresh Take on a Fan Favorite

With their cover of “I NEED U,” ENHYPEN introduces a novel interpretation of the classic hit, replacing the original’s electronic beats with smooth acoustic sounds infused with an Afro-rhythmic flair. This rendition not only spotlights the group’s unique appeal but also their capacity to express profound emotions through their music.

Connecting with K-Pop’s Roots

“This Spotify K-Pop ON! (온) Single means so much to us. In addition to bringing ENGENEs (our fans) a new track, this was our chance to tell the stories of our beginnings with K-Pop through a song loved by the members,” said ENHYPEN. “We’ve always appreciated Spotify’s support for our music, so it’s an honor to be a part of its K-Pop ON! (온) Anniversary celebrations. We hope listeners enjoy our rendition of “I NEED U”, and we can’t wait to hear their First K-Pop Crush stories too!”

ENHYPEN’s Ascending Fame

Since their 2020 debut, ENHYPEN has been capturing hearts worldwide, transcending linguistic and cultural barriers with their music. Boasting over 8 million monthly listeners on Spotify and finishing 2023 as the fifth most-streamed K-Pop Boy Group, their influence is unmistakably growing.

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An Inside Look at the Making

Spotify is set to enrich fans’ experience with ENHYPEN’s journey and their “I NEED U” cover by releasing a wealth of exclusive content. This includes a performance video, a nostalgic look back with the group members, and a behind-the-scenes glimpse into the creation of their cover, all to be featured on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels.

Through this heartfelt campaign, ENHYPEN and Spotify invite fans to celebrate K-Pop’s enduring legacy. “I NEED U – Spotify Singles” emerges as a powerful homage to the genre’s ability to inspire and unite fans across different eras.

The post ENHYPEN Delivers a Touching Interpretation of BTS’s “I NEED U” in Spotify’s Latest K-Pop Initiative appeared first on Marketing In Asia.

The sing-along, anticipated to be the largest gathering of Swifties in Singapore to date, will see local singer and fervent Swiftie Joie Tan, along with the band 53A, taking the lead in this musical homage. The event’s commencement will be marked by performances from MADDspace, a local performing arts studio, with Mediacorp’s Joakim Gomez serving as the evening’s host. Set to start at 7.30 pm, the event will envelop attendees in up to two hours of Swift’s chart-topping tracks, including “Love Story,” “You Belong with Me,” “Blank Space,” and, fittingly, “Bejeweled.” To immortalize the evening, each attendee will be gifted a limited-edition friendship bracelet by CAG, alongside a pack of beads for crafting their personalized bracelets, underscoring the event’s communal and creative spirit.

Joie Tan’s journey in the music realm began in 2008, with her covers on YouTube capturing hearts with her vocal prowess and earning acclaim. Her unique blend of style and vocal sweetness has garnered nods from international music producers like Avicii and Kygo, cementing her place in the music industry with her debut album in 2018. Similarly, 53A has etched its name in the annals of Singapore’s live music scene, celebrated for its performances at significant national events and for its enduring presence over two decades.

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Kelvin Ng, CAG’s Vice President of Corporate and Marketing Communications, expressed his enthusiasm, stating,“Through her songs, Taylor Swift has been connecting and touching fans all over the world. We wanted to create a chance for fans, both local and from the region, to come together and celebrate Taylor ahead of her Eras Tour in Singapore. With its verdant forest stretching across five storeys and beautiful views from any spot, we think the Shiseido Forest Valley in Jewel would be an enchanted venue for Swifties to mingle, have fun, and make the whole place shimmer.”

In anticipation of this musical feast, CAG has extended an invitation to Swifties via social media to join the celebration and beckon the star to #SeeTheNewForest at Jewel, echoing Swift’s own fascination with a forest at Changi Airport Terminal 3 during her visit 13 years ago.

For those eager to immerse themselves in this unique celebration, securing tickets is a matter of registering interest by February 18, 2024, with tickets allocated on a first-come, first-served basis. This event not only promises an evening of musical delight but also offers Swifties traveling through Singapore between February 15 and March 15, 2024, the chance to indulge in exclusive shopping deals on iShopChangi and enjoy special offers at Jewel Changi Airport.

While this sing-along is an independent homage to Taylor Swift and her musical legacy, it stands as a testament to the power of music in uniting fans across borders and generations, offering a prelude to the Eras Tour that resonates with the communal spirit and shared joy that Swift’s music inspires.

The post Swifties Unite Under the Stars: Jewel Changi Airport Hosts Grand Taylor Swift Sing-Along appeared first on Marketing In Asia.

Envisioning to leave the patrons in awe, Soul Sante promises to bring over 200 vibrant stalls from every corner of India, showcasing unique handcrafted treasures. In addition to the vibrant market experience, being pet friendly, and allowing free entry to senior citizens, Sunday Soul Sante brings special initiatives like:

• Goa Collective Bazaar: Experience the unique charm of the ‘Goa Collective Bazaar’—a market within a market! Sunday Soul Sante proudly presents this vibrant showcase of Goa’s most renowned creative ensemble, bringing forth artists and offerings that have delighted the Goan community for many years.
• Heart of Sante: Empowering young entrepreneurs, ‘Heart of Sante’ invites them to set up tables free of cost, championing diverse causes, from puppy adoption to supporting NGOs like the Blind and Cancer Care Foundation.
• Soles of Sante: A haven for sneaker and streetwear enthusiasts, ‘Soles of Sante’ unites fashion aficionados to showcase the latest trends and brands, creating a vibrant community for style enthusiasts.
• Food Court: Embark on a culinary adventure where ‘East Meets West’ at the ‘Food Court’—a gastronomic trial like no other, offering a delightful fusion of flavors and diverse culinary experiences.
• Kiddies Corner: At ‘Kiddies Corner,’ creativity and fun converge to make weekends more exciting for our youngest visitors, offering a space where imagination knows no bounds and joy takes center stage.

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With engaging activities for kids and family-friendly workshops, Soul Sante has something for everyone even your furry friends. The event features a mouthwatering selection of international cuisines and immerse themselves in the vibrant atmosphere, where every moment promises to be unforgettable Furthermore, attendees get to witness a star-studded lineup of talented artists and musicians, offering awe-inspiring performances including Ankur Tewari, Ghalat Family, Jaden Maskie, Lisa Mishra and Indus Creed, who will captivate the audience with their talent.

Speaking on the legacy and arrival of Sunday Soul Sante in Mumbai, Ms Asha Rao, the founder of the event said, “ Having spent a significant part of my life in Mumbai, the introduction of Sunday Soul Sante’s Mumbai edition feels like a wonderful, full-circle moment. My earnest desire is to welcome people from all walks of life in the city to immerse themselves in this event, a celebration of the best in the art and craft world. Vibrant music, delicious food, artisan lifestyle goods, and family-friendly entertainment are all woven together to create a work of art that represents India’s diverse creativity. With much care and anticipation, every element has been planned to ensure Mumbaikars have an exciting and fun-filled day. Come spend the day with us as we explore a day that goes beyond typical encounters.”

Mark your calendars for February 24th and 25th, 2024, as Sunday Soul Sante brings the most electrifying event of the year to Mumbai. Get ready for an unforgettable weekend of fun and entertainment. Stay tuned for more updates on this epic event.

Tickets are available now at: https://in.bookmyshow.com/events/sunday-soul-sante/ET00383298

The post Sunday Soul Sante Mumbai 2024: A Fusion of Art, Music, and Culinary Delights appeared first on Marketing In Asia.

Embracing Togetherness in the Age of Technology

In today’s world, where smartphones often act as a double-edged sword, connecting us to the world while distancing us from those right beside us, Comedy Central is taking a bold step. In partnership with Sociowash, an esteemed Integrated Advertising Agency, the channel is transforming the very devices that symbolize separation into tools of togetherness.

Innovating the Way We Watch

“Your Happy Place, Happier TWOgether” is more than just a campaign; it’s an open invitation to forge unforgettable connections with our loved ones. By cleverly dividing a short film into two parts, Comedy Central sets the stage for a unique collaborative viewing experience. This innovative approach requires two smartphones to come together to reveal the full narrative, promoting a sense of unity and shared enjoyment.

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Insights from the Creators

Anshul Ailawadi, the dynamic Head of Youth, Music, and English Entertainment at Viacom18, sheds light on the creative process behind the campaign: “The campaign, ‘Your Happy Place, Happier TWOgether’, is a playful nudge for our viewers tostay connected in the digital age. By combining two solitary viewing experiences into one, Comedy Central reminds everyone that it takes two to tango.”

This Valentine’s Day, let Comedy Central take you on a journey where technology serves to unite rather than divide. Grab your loved one, pair your phones, and immerse yourselves in “Your Happy Place, Happier TWOgether.” Rediscover the magic of togetherness and shared experiences, as Comedy Central paves the way for a future where connections are genuine, deep, and truly meaningful.

The post Comedy Central’s Valentine’s Day Campaign: A Fresh Twist on Digital Togetherness appeared first on Marketing In Asia.

Spanning four action-packed weekends, the tournament promises 20 enthralling matches that cater not only to cricket aficionados but also to a broader audience spectrum, ensuring a riveting viewing experience. Commencing on the 23rd of February, 2024, this adrenaline-fueled event will be available for exclusive live streaming on JioCinema, offering unmatched access to the spectacle.

Since its inception in 2011, the Celebrity Cricket League has seen a meteoric rise in popularity, becoming India’s most-followed sport and entertainment event. The league’s previous season boasted a staggering cumulative TV and digital audience of over 250 million viewers nationwide. Featuring eight teams that represent the major film industries across India – including Bollywood, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam – the 10th season of CCL is set to assemble more than 200 of the most beloved and followed film celebrities under one roof, promising unparalleled entertainment.

The league is adorned with stars such as Salman Khan, the charismatic brand ambassador of Mumbai Heroes; Riteish Deshmukh, the spirited Captain of Mumbai Heroes; and Venkatesh, the celebrated brand ambassador of Telugu Warriors, among others. These luminaries, alongside their fellow team members, are gearing up to dazzle fans with their cricketing prowess combined with their cinematic charm.

Ferzad Palia, Business Head at JioCinema, expressed his excitement about the collaboration, stating, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparalleled viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

Echoing this sentiment, Vishnu Induri, the visionary Founder of Celebrity Cricket League (CCL), shared, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”

Witness an unparalleled fusion of sports and entertainment with the 10th season of Celebrity Cricket League (CCL) only on JioCinema, starting 23rd February, 2024.

The post JioCinema Bags Exclusive Rights to Live-Stream Celebrity Cricket League Season 10 appeared first on Marketing In Asia.

Honoring the Pioneers of K-Pop

Central to the festivities is the “My First K-Pop Crush” initiative, showcasing Spotify Singles from the likes of chart-toppers ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC. These tracks are more than mere covers; they’re heartfelt odes to the senior artists who kindled the performers’ love for K-Pop. This campaign acts as a conduit, uniting fans worldwide in their collective admiration for K-Pop and paying homage to the artists who laid its groundwork.

Unveiling of Exclusive Spotify Singles

The celebration commences with the much-anticipated single from ENHYPEN on February 16, followed by the release from SHOWNU X HYUNGWON on February 29, and concluding with STAYC’s offering on March 15. Accompanying each release is a collection of exclusive content, ranging from performance videos to behind-the-scenes glimpses, accessible on Spotify’s K-Pop ON! Video Podcast and YouTube channels. These insights afford fans a rare look into the artists’ inspirations and the narratives behind their song choices.

A Decade of K-Pop’s Global Resonance

Since its launch in 2014, the K-Pop ON! playlist has played a pivotal role in propelling the genre to global prominence, securing over 5.3 million saves and generating billions of streams for Korean artists. The playlist’s exponential growth, with a staggering 5647% increase in yearly streams since 2015, mirrors the global surge in K-Pop’s popularity, underscoring Spotify’s crucial role in bridging geographical and linguistic divides.

Spotify: Facilitating K-Pop Discovery

Spotify’s dedication to K-Pop extends beyond mere streaming, with efforts aimed at encouraging discovery and connecting artists with an international audience. The expansion of the K-Pop ON! franchise to include video podcasts and YouTube channels in 2023 has further cemented Spotify’s status as a primary hub for K-Pop aficionados and artists alike.

Jungjoo Park, Head of Music Korea at Spotify, captures the essence of the campaign: “Beyond the celebration of our commitment to helping K-Pop travel the globe and connecting Korean artists with fans and new audiences, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak,” said Jungjoo Park, Head of Music Korea, Spotify. “We couldn’t be more thrilled to be working with ENHYPEN, SHOWNU X HYUNGWON, and STAYC to bring the first-ever Spotify K-Pop ON! (온) Singles to the world, and kickstart the movement in celebrating the shared love for the genre.”

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As Spotify continues to champion the global K-Pop movement, its latest anniversary celebration not only pays tribute to the genre’s illustrious past but also sets the stage for its dynamic future, fostering a community of fans and artists in a collective journey of musical exploration and cultural connection.

The post Spotify Amplifies K-Pop Global Reach with Exclusive Anniversary Singles and Fan Engagements appeared first on Marketing In Asia.

Reliance Jio’s innovative plan comes packed with a generous 18GB of extra data, over and above the daily data quota, ensuring that subscribers never run out of fuel for their digital endeavors. This bonus data is cleverly distributed in the form of three 6GB data vouchers, making it convenient for users to activate and use the data as per their needs. But the real game-changer lies in the access to an astounding array of 14 OTT platforms, including some of the most coveted names in the digital streaming space.

Subscribers to this plan will find themselves with premium access to a diverse range of content across genres and languages, from blockbuster movies and binge-worthy series to exclusive sports events and documentaries. The OTT platforms include Prime Video Mobile, Disney+ Hotstar, SonyLIV, ZEE5, JioCinema Premium, Lionsgate Play, Discovery+, DocuBay, EpicON, SunNXT, Hoichoi, Chaupal, Planet Marathi, and Kanchha Lannka. It’s a comprehensive entertainment package designed to cater to the varied tastes and preferences of the Indian audience.

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The plan’s benefits don’t stop at extra data and OTT access. Subscribers will also enjoy unlimited voice calling, 100 SMS per day, and 2GB of daily data, ensuring that their basic communication needs are more than covered. Additionally, the plan comes with a JioTV Premium subscription, further expanding the entertainment options available to users.

What sets this plan apart is not just the sheer volume of benefits but the thoughtful integration of services designed to enhance the user experience. For instance, the Disney+ Hotstar Mobile subscription is available for three months, while the Prime Video Mobile edition and the JioCinema Premium are available for 84 days, offering a substantial period of entertainment bliss. Moreover, the inclusion of JioTV and JioCloud services rounds off the package, ensuring that users have access to a wide range of content and cloud storage solutions.

The Rs 1,198 plan is a testament to Jio’s commitment to delivering value and innovation to its customers. It’s a plan that not only meets the evolving needs of the modern mobile user but also sets a new benchmark in the telecom industry. With this offering, Jio is not just providing a mobile plan; it’s delivering a comprehensive digital lifestyle solution that keeps users connected, entertained, and engaged.

In a world where digital content is king, Reliance Jio’s Rs 1,198 prepaid plan is a royal decree that promises to revolutionize the way we consume entertainment on the go. It’s a bold move that underscores Jio’s position as a leader in the telecom sector, constantly pushing the boundaries to offer more value, convenience, and enjoyment to its users. As we dive into this digital feast, one thing is clear: Jio is not just connecting phones; it’s connecting lives, one OTT platform at a time.

The post Reliance Jio’s Rs 1,198 Plan Unlocks 14 OTT Platforms & Extra 18GB Data: Ultimate Entertainment Package appeared first on Marketing In Asia.

A Record-Breaking Achievement

Taylor Swift’s win for “Midnights” is a testament to her enduring appeal and artistic evolution. Swift, who began her speech by thanking her producer and friend, Jack Antonoff, expressed that creating music and performing are her truest sources of happiness. This win distinguishes Swift as the first artist in Grammy history to win Album of the Year four times, a milestone that speaks volumes about her influence and legacy.

Other Highlights of the Night

The Grammy Awards were replete with memorable moments. Miley Cyrus won Record of the Year for “Flowers,” her second Grammy win of the night, while Billie Eilish took home Song of the Year for her “Barbie” ballad. Newcomer Victoria Monét was awarded Best New Artist, a recognition 15 years in the making. The night was also marked by standout performances from Olivia Rodrigo, Joni Mitchell, and Travis Scott, among others, showcasing the diverse talent within the industry.

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The Impact on the Music Industry

Swift’s historic win underscores a shift in the music industry, where female artists are increasingly recognized for their contributions and impact. The diversity of winners and performances at the 2024 Grammy Awards highlights the industry’s evolving landscape, celebrating a wide range of genres and artists.

Reflections and Future Directions

As we reflect on Taylor Swift’s unprecedented achievement, it’s clear that her success is a beacon for aspiring artists, demonstrating the power of authenticity and evolution in one’s craft. The 2024 Grammy Awards not only celebrated individual accomplishments but also signaled a promising future for music, characterized by diversity, innovation, and inclusivity.

Taylor Swift’s record-breaking win at the 2024 Grammy Awards is more than a personal triumph; it’s a landmark event that will inspire discussions and analyses for years to come. As the music industry continues to evolve, Swift’s legacy and influence will undoubtedly play a pivotal role in shaping its future.

The post Taylor Swift’s Historic Grammy Triumph: A New Record Set appeared first on Marketing In Asia.

A Symphony of Sounds

Imagine a place where the thumping beats of EDM merge with the soul-stirring melodies of folk music, where rock and pop find a harmonious balance with hip-hop and indie vibes. That’s the essence of Lollapalooza India. It’s a festival that doesn’t just play music; it celebrates the entire spectrum of sound. The lineup is a carefully crafted mosaic of the global music scene, paying tribute to the vast musical heritage of India while embracing the new, the bold, and the innovative.

Where Worlds Collide

What truly sets Lollapalooza India apart is its ability to bring together the titans of the global music industry and the heart and soul of local indie talent. This fusion is not just about sharing a stage; it’s about blending worlds, creating a unique soundscape where every note tells a story of unity and diversity. It’s a place where music knows no boundaries, offering festival-goers a glimpse into the future of music—a future where everything is connected, and every genre is celebrated.

More Than Just Music

But Lollapalooza India is more than just a concert; it’s an experience. With art installations that dazzle the eyes, interactive spaces that engage the mind, and experiential zones that soothe the soul, the festival is a feast for the senses. Inspired by the rich diversity of India’s culture, these elements create a backdrop that’s as visually stunning as the music is enchanting. The festival’s commitment to sustainability and inclusivity shines through, ensuring a welcoming space for all.

A Vision for the Future

Looking ahead, Lollapalooza India is not content to rest on its laurels. Each edition of the festival is a step towards something bigger, something better. With plans to broaden its musical horizons and enrich its cultural offerings, the festival is on a journey of growth and evolution. It’s a testament to the organizers’ dedication to innovation, reflecting the ever-changing landscape of music and culture. This evolution is about more than just scale; it’s about deepening the festival’s impact, fostering a community that appreciates, understands, and loves the diverse tapestry of musical expression.

Embracing the Challenge

Promoting such a wide array of musical genres and cultural diversity comes with its set of challenges. From striking the perfect balance between global stars and local heroes to ensuring the festival runs smoothly across its diverse performances, Lollapalooza India 2.0 is navigating a complex landscape. Yet, through a diverse lineup, immersive experiences, and a celebration of cultural diversity, the festival is demonstrating its unwavering commitment to creating an inclusive and enriching experience for everyone.

Also Read: Mazars’ Innovative Odyssey: Redefining the Audit and Accounting Landscape

The Heart of the Festival

As Lollapalooza India 2.0 unfolds, it’s clear this festival is more than an event; it’s a movement. It’s a celebration of the power of music to unite us, to inspire us, and to transcend the very boundaries that divide us. It’s an invitation to explore the depths of our musical heritage and the endless possibilities that lie ahead. In the end, Lollapalooza India 2.0 is a testament to the enduring power of music, a reminder that in the harmony of diversity, we find our truest selves.

The post Rhythms of Unity: The Vibrant Pulse of Lollapalooza India 2.0 appeared first on Marketing In Asia.

Hugh Hefner and Marilyn Monroe, two cultural icons, will be the subjects of an upcoming show, which Julien’s Auctions has just revealed. This exhibition, titled “Icons: Playboy, Hugh Hefner, and Marilyn Monroe,” is presently enthralling audiences in Hong Kong and serves as a prelude to a major auction in Los Angeles.

Where History Meets Modernity

Set against the backdrop of the historic Fringe Club, a colonial gem turned contemporary arts hub, the exhibition offers a unique blend of history and modernity. From January 27 to February 1, visitors are invited to step into a bygone era, a time when Monroe and Hefner were at the pinnacle of their influence, reshaping American pop culture.

A Showcase Like Never Before

Marking its first appearance in Asia, the exhibition boasts over 50 rare artifacts from the personal collections of these icons. It’s more than just a display; it’s an immersive experience into the elegance and charm that defined an unforgettable period in history.

Exhibits That Tell Stories

The exhibition is a treasure trove of history, featuring Monroe’s famed Seven-Year Itch Gown, a pink Pucci dress she cherished, along with her handwritten notes and scripts. A red and white polka dot umbrella from her 1949 photoshoot also stands out. Hefner’s legacy is represented through his iconic smoking jacket, silk pajamas, and a selection of art including an original Andy Warhol “Playboy Bunny” silkscreen.

Intersecting Legacies of Icons

Born in the same year, 1926, Marilyn Monroe and Hugh Hefner’s paths crossed when Marilyn featured in the first issue of Playboy in 1953. This collaboration not only skyrocketed Marilyn’s fame but also marked the inception of Hefner’s legendary magazine. Their legacies, though their paths never physically crossed, have left an indelible mark on society and culture.

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An Unmissable Cultural Experience

This exhibition is not just an event for collectors and enthusiasts; it’s a portal to a past era, offering a glimpse into the lives of figures who shaped modern pop culture. Julien’s Auctions extends an open invitation to this free event, promising a journey through time, celebrating the lasting impact of Marilyn Monroe and Hugh Hefner.

The post Unveiling the Past: Julien’s Auctions Brings ‘Icons: Playboy, Hugh Hefner, and Marilyn Monroe’ to Life in Hong Kong appeared first on Marketing In Asia.