Gold Coast, June 17, 2024: In a significant achievement, full-service independent agency Claxon has successfully secured the media and creative account for Wideline Group, an esteemed Australian-owned brand specializing in windows and doors. This addition marks a notable expansion of Claxon’s growing client portfolio.
The partnership emerged from a competitive pitch and entrusts Claxon with a comprehensive remit covering strategy, media, and creative services. Claxon will leverage its proprietary brand performance methodology to deliver a robust omni-channel approach, propelling Wideline Group’s ambitious plans to amplify its national footprint.
Jade Axford, Chief Growth Officer at Claxon, expressed immense satisfaction with the win. “Wideline’s brief to build out a robust omni-channel strategy supporting ambitious growth is a perfect fit for our team, as it aligns perfectly with Claxon’s ethos to holistically bring brand and performance together to drive business growth,” Axford stated.
Axford added, “Additionally, we are excited to elevate the brand’s existing relationship with an iconic renovation show on Ch9 to engage more customers and position Wideline as the windows and doors expert for both builders and home renovators.”
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Michelle Hendriks, Director at Wideline Group, echoed the enthusiasm, stating, “We are delighted to partner with Claxon at such a pivotal time in our growth strategy. Claxon’s use of AI across its creative offering plus the team’s understanding of our ambitious expansion plans make them the perfect partner to support the next stage of our brand’s history.”
Hendriks further emphasized, “Our 55-year history and heritage are essential foundations to Wideline’s story, but with Claxon’s help we will strike a balance between maintaining the brand’s history and at the same time be known as a contemporary and modern brand able to compete in today’s – and tomorrow’s – competitive market. We can’t wait to see where our partnership leads.” Strategy development is already underway, with the creative campaign expected to launch in Q3.
About Wideline Group
Wideline Group is a family-owned Australian business that brings light, vision, and wonder into Australian homes through innovative production of windows and doors. Visit: Wideline.
