Leadership Expansion at L&K Saatchi & Saatchi
In a strategic move to bolster its leadership ranks, L&K Saatchi & Saatchi, a key player within Publicis Groupe India, has announced significant changes to its strategy team. Snehasis Bose, the former Chief Strategy Officer at L&K Saatchi & Saatchi, has been promoted to the role of Group Chief Strategy Officer. In his new capacity, Bose will oversee strategic direction across three major agency brands: L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
Following Bose’s promotion, Ekta Relan steps into the role of Chief Strategy Officer at L&K Saatchi & Saatchi. Relan, a seasoned strategist with extensive experience in the industry, is poised to bring fresh perspectives and drive the agency’s strategic initiatives forward.
Executive Insights on the Appointments
Paritosh Srivastava, CEO of both L&K Saatchi & Saatchi and Publicis India, commented on the new appointments, highlighting the growth and success of the agency brands under the strategic leadership. “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”
Professional Trajectories of the New Leaders
Snehasis Bose, with over 25 years of experience in the advertising and strategy sector, has a rich background that includes roles at McCann Erickson, Publicis Ambience, IMRB International, and Contract Advertising. Joining L&K Saatchi & Saatchi in 2015 and ascending to the role of CSO in 2020, Bose has been instrumental in driving substantial growth for top brands such as Hero MotoCorp and Renault. His new role as Group CSO involves a broader oversight and strategic input across the additional agencies within the group.
Ekta Relan brings her 23-year-long expertise to her new role, having previously held the position of Chief Strategy Officer at Lowe Lintas. Her extensive portfolio includes strategic leadership for Unilever, the agency’s largest client, and she has been a key player in acquiring new business. In addition to her distinguished tenure at Mullen Lintas, Sapient Nitro Singapore, and Unilever Singapore, her career has been filled with noteworthy accomplishments in brand strategy for major consumer goods.
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Strategic Visions and Goals
Reflecting on his journey and the future, Snehasis Bose expressed enthusiasm for his new role. “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like-growth!”
Ekta Relan shared her excitement about her new role, stating, “L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways
These leadership changes at L&K Saatchi & Saatchi not only underscore the agency’s commitment to strategic excellence but also set the stage for future innovations and growth within the industry.
