Singapore, May 15, 2024 – TikTok celebrated outstanding creativity in marketing at the 2024 Ad Awards ceremony held in Singapore. This year marks the first Southeast Asia (SEA) installment of the awards, spanning six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Launched in February, the TikTok Ad Awards 2024 highlighted exceptional campaigns reshaping the marketing landscape. With 116 submissions from brands and agencies in Singapore, the awards were categorized into Best Branding Campaign, Best Performance Campaign, and Best Local Hero Campaign.
Patricia Goh, Country Lead, Brand & Growth Partnerships for Singapore & Malaysia at TikTok, remarked, “With creativity at the core of our platform, we are dedicated to fostering authenticity and igniting innovation within our vibrant creative community. Transitioning from one-way communication to interactive engagement, we aim to provide brands and marketers with opportunities to foster creativity on a global scale. Congratulations to all the winners for their exceptional work in crafting compelling content on TikTok. We are excited to continue empowering our creatives to produce inspiring content every day.”
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The Best Branding Campaign award was secured by the Singapore Civil Defence Force for their innovative “What’s Your Emergency?” campaign, which educated the public on dialling 995 only for emergencies. Sterra’s engaging campaign for its latest Air Purifier won the Best Performance Campaign award, utilizing conversation data and strategic ad delivery. The Best Local Hero Campaign was awarded to JobsOnDemand for their humorous and timely local content that drove app downloads.
Joban Singh, Senior Director of Consumer Marketing and CX at Invisalign APAC, commented, “We are truly impressed by the level of innovation and impactful storytelling that was exhibited in this year’s campaigns. All brands and agencies that are present today have certainly pushed the boundaries of advertising and highlighted the potential that creativity holds in marketing. As it continues being the driving force of progress and growth, we hope that these talents keep breaking the norms and challenging the status quo.”
Additionally, TikTok announced the forthcoming release of a new report with Ipsos in May, titled “Four Missions for the Modern Marketer.” The report will emphasize TikTok’s effectiveness in brand retention and acquisition, showcasing significant statistics such as a 6.4% increase in brand user affinity and a 7.5% increase in purchase intent for low-frequency category users.
For a comprehensive list of the 2024 TikTok Ad Awards winners, refer to Annex A.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
