LifeWear that Brings Us Together

In honour of Singapore’s 59th birthday, UNIQLO spotlights four Singaporeans, showcasing how their favourite LifeWear pieces enhance their daily lives. National athlete Quah Zheng Wen prefers the Ultra Stretch DRY-EX Shorts, while Cross Ratio Artiste Tay Kewei favours the American Sleeve Cropped Bra Sleeveless Top, Premium Linen Long Sleeve Shirt, and Wide Straight Jeans. Content creator Anda enjoys the Halter Neck Bra Top and Wide Straight Jeans, and Royce Lee, host and founder of Mom’s Hug, opts for the AIRism Cotton Oversized Crew Neck T-shirt and Geared Shorts.

Whether exploring the sunny island or relaxing at home this National Day, UNIQLO offers something special for everyone. From the cool and comfortable SG Uniform to SG Favourite LifeWear pieces, Singaporeans can enjoy limited offers on festive-coloured items such as the AIRism Cotton T-shirt, Halter Neck Bra Sleeveless Top, and Men’s Ultra Stretch DRY-EX Shorts.

Get in the Singapore Spirit with Exciting In-Store Activities (July 26 – August 11)

SG-Exclusive Tote Bag

From July 26 to August 1, UNIQLO APP members who spend a minimum of $59 in a single receipt at any UNIQLO store will receive an exclusive tote bag inspired by the nostalgic Merlion plastic bag. This offer is available in all stores and online, excluding Changi Airport Terminal 1 store. Limited to one redemption per APP member, while stocks last.

UNIQLO SG Fun Pack

At the Orchard Central Global Flagship Store from July 26 to August 1, APP members who spend a minimum of $59 in a single receipt will receive an upsized SG Tote Bag with assorted snacks, goodies, and vouchers from SG Brand partners such as The Golden Duck Co. and FOSSA Chocolate. This exclusive offer is limited to one redemption per APP member, while stocks last.

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UNIQLO SG Game Show

UNIQLO fans can test their knowledge of Singapore and SG’s LifeWear Favourites in a fun game show hosted by content creator Fauzi Aziz. Participants can stand to win snacks, merchandise, and LifeWear bundle sets worth up to $350. This event will take place from August 2-4 and August 9-11, from 2-5 PM, at the Orchard Central Global Flagship Store, Level 1. Limited to the first 100 customers per day.

SG Brands UTme!

Celebrating Singaporeans’ love for food, UNIQLO collaborates with local brands FOSSA Chocolate, Birds of Paradise, and The Golden Duck Co. to launch a collection of UTme! designs. Customers who purchase a Singapore-brand UTme! design from July 26 at Orchard Central Global Flagship and Jewel Changi Airport can redeem a novelty item from the corresponding brand, while stocks last.

The post UNIQLO Celebrates Singapore’s 59th Birthday with Exclusive LifeWear Collection and Exciting In-Store Activities appeared first on Marketing In Asia.

The expanded delivery range now covers a wider area, including popular neighborhoods such as Sentul, Bangsar, Old Klang Road, Mont Kiara, Bukit Damansara, and Ampang Jaya. Customers can also opt for the convenience of picking up their orders directly from the restaurant via the foodpanda platform.

Shake Shack’s arrival in Malaysia has been nothing short of sensational. Since opening at The Exchange TRX on April 10, 2024, the international fast-casual restaurant chain has captured the hearts and taste buds of Kuala Lumpur’s food enthusiasts. Known for their iconic burgers, crispy fries, and delectable milkshakes, Shake Shack has quickly become the talk of the town.

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From its humble beginnings as a hot dog cart in New York City’s Madison Square Park, featuring the beloved Flat-Top Sausage, Shake Shack has expanded into a gourmet fast-casual sensation with over 377 locations worldwide. Now, Shake Shack brings its culinary magic to Malaysia with a menu carefully crafted to suit local tastes. In addition to the legendary ShackBurger, the menu includes exclusive local delights such as the Bunga Raya Shake and the SmokeShack, made with Streaky Beef for a Muslim-friendly option.

Vegetarians are not left out, as Shake Shack offers delicious meatless choices, ensuring that every Malaysian can enjoy their mouthwatering meals.

This partnership underscores foodpanda’s commitment to providing convenient and efficient ways for customers to enjoy high-quality meals at affordable prices. Don’t miss out on this exciting culinary journey. Check out the full menu and place an order here.

The post Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024 appeared first on Marketing In Asia.

David Kennedy, WiredCo. Partner, highlighted the motivation behind the move: “The more diverse our business becomes – not just in ethnicity, but also intergenerational working, beliefs, and ability – the more obvious it has become that the fixed traditional public holiday approach was no longer right.”

The initiative comes as a response to the growing demand for holiday flexibility, underscored by a recent Perkbox Australia study revealing that 58% of respondents prefer customizable public holidays. Angela Hampton, WiredCo. Founder & Managing Director, elaborated, “For us, it wasn’t just about finding a solution to Australia Day. We also had to think about people who don’t celebrate Christmas and Easter for religious reasons, and those who don’t celebrate The King’s birthday because they don’t place value in a monarchy.”

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The WiredCo. team unanimously supported the initiative, as Michelle Hampton, WiredCo. Partner, noted: “When we consulted our team, we discovered they were 100% in favour of ‘Public Holidays Just Got Personal’ because it showed trust, cultural-connectiveness, and helped them create a personal working style that was respectful and effective for them.”

However, implementing this initiative came with its challenges. Nikki Cranley, WiredCo. CFO, explained, “We’re an independent business, so any change presents a host of questions. We had to think about how to track these days, how best they accrue, how the team takes them, and how they communicate that flexibility with their teammates and clients.”

WiredWellness aims to support staff in their mental and physical wellness while providing job flexibility. Angela Hampton emphasized, “WiredWellness wasn’t a response to the pandemic lockdown working environment, it started long before that. We wanted to give our team space to decompress, so we created our monthly ReWired events. Then we gave our people access to a counselor to help them manage their mental wellbeing, so we made access to that unlimited.”

WiredCo. has a track record of pioneering employee-friendly policies, including remote working and ‘Pet-ernity’ leave. David Kennedy proudly stated, “We’re proud to say that WiredWellness has helped us achieve 95% team happiness, 97% job satisfaction, and stabilized retention at 81%. And we firmly believe it’s helped us commercially, with the business almost quadrupling in three years.”

As one of Australia’s fastest-growing independent creative brandformance businesses, WiredCo. is home to iconic brands like Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. Their people-first culture continues to drive their success and innovation in the industry.

Check out WiredCo.: Website, LinkedIn, Instagram, and Facebook.

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The campaign features four striking prints, each portraying a celebrated footballer whose iconic jersey is seamlessly blended with the fur texture of an endangered species linked to their nickname. The Ethiopian ibex symbolizes the Argentine national team’s top star, known as the G.O.A.T., with only 500 individuals left in the wild. The Bengal tiger represents Colombia’s historic top scorer, highlighting the species’ current presence in just 5% of its historical range. The panther is associated with Costa Rica’s legendary goalkeeper, with an estimated population of 14,000 to 16,000. Lastly, the arctic fox represents the Italian-Peruvian forward of the Peruvian national team, with only about 450 individuals remaining in Norway, Sweden, and Finland as of 2022. This visual artistry not only underscores the connection between athletes and animals but also amplifies the urgency of protecting these species before it’s too late.

Alejandra María Muñoz Rivera, Executive Director at Fundación Con Vida, expresses, “‘Retiring Species’ is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honor to collaborate with Findasense on an initiative that has the power to generate such a significant impact.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Esteban Pineda, CEO of Findasense Americas, adds, “Our mission has always been to create brand experiences that transcend and generate positive change. With ‘Retiring Species’, we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife.”

“Retiring Species” is crafted to captivate public attention, fostering an emotional and visual connection that resonates deeply with audiences. Through this campaign, Findasense and Fundación Con Vida aspire not only to inspire immediate action but also to leave a lasting legacy in the conservation of endangered species.

About Findasense

Findasense, a Teleperformance Group company, specializes in 360-degree creative solutions for Brand Experience. They excel in designing and executing high-impact marketing and communication strategies based on deep consumer insights. Serving clients like Grupo Bimbo, Coca-Cola, Liberty, and more, Findasense operates across 30+ markets globally, with offices in Europe, North America, Andean, Central America, and South America regions.

About Fundación Con Vida

Fundación Con Vida is a dedicated environmental and social organization focused on biodiversity management and sustainability since 1997. They are committed to generating social value through the sustainable use of natural resources, emphasizing life as the highest societal value.

The post “Retiring Species” Campaign by Findasense and Fundación Con Vida: Merging Soccer and Wildlife Conservation appeared first on Marketing In Asia.

In the captivating feature film, Roger’s journey includes driving his daughter to a remote campsite, picking up his wife from the city for a date, and visiting his parents living in a distant town. His curious neighbor asks, “What’s your secret?” Roger confidently replies, “Shell FuelSave 95,” with a knowing wink.

The film’s score, reminiscent of adventure classics like Indiana Jones, coupled with Shell’s distinctive sonic branding, enhances the adventurous spirit of the campaign. Created by GrowthOps Asia, Shell’s lead creative agency, the campaign encompasses a 54-second feature film and various versions broadcast nationwide on TV, cinema, outdoor media, radio, social media, and digital platforms.

“Last year, we introduced our New + Improved Shell FuelSave 95, which delivers better fuel economy by up to 15KM longer per tank*,” said Seow Lee Ming, GM of Shell Mobility Malaysia. “This new campaign aims to go beyond our product benefits and connect with Malaysians by showcasing how Shell FuelSave 95 is part of their daily lives.”

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As the campaign unfolds, consumers will dive deeper into this cinematic universe, learning more about the characters and the benefits of Shell FuelSave 95. Backed by over five years of research from more than 120 Shell Fuels Scientists globally, the 15KM fuel economy benefit extends to both cars and motorcycles*.

“Our inspiration came from the idea that ‘every day can be an adventure,’ or ‘sebagai pekerja, kita hari hari jadi pengembara,’” said Adzam Bahrin, Regional Creative Director at GrowthOps. “We wanted to create a campaign that resonates with Malaysians and celebrates this idea.”

Running from July 1 until 2025, the campaign also offers Malaysians a chance to instantly redeem one of 4 million prizes when they spend over RM50 at the pump with Shell FuelSave 95 or Shell V-Power 97, or over RM12 at Shell Select (excluding tobacco and car care products) between July 1 and September 30.

About Shell

We are a global group of energy and petrochemicals companies with an average of 86,000 employees in more than 70 countries. We use advanced technologies and take an innovative approach to help build a sustainable energy future.

About GrowthOps Asia

GrowthOps Asia is a marketing transformation agency known for delivering unforgettable digital experiences. Across Asia, we’ve been growing brands, businesses and bottom lines for over 15 years. We are trusted by enterprises and high-growth innovators alike for our deep domain experience, delivering on multi-year projects for regional Financial Services, Telecommunications, Transportation, eCommerce, Energy and more.

The post Shell and GrowthOps Asia Launch “Kembara Lebih Jauh” Campaign Featuring Remy Ishak appeared first on Marketing In Asia.

This event, in honor of World Mental Health Day by the World Health Organization, aims to promote a healthy mind for a healthy life by encouraging participants to engage in 16 consecutive hours of face-to-face interactions without the use of mobile devices or screen time. The Offline 16 event promises a series of exciting activities, including fitness challenges, a games zone, a reading alcove, a therapy sanctuary, health checks, yoga sessions, and much more. Notably, the event will feature stand-up comedy by popular comedian Douglas Lim and a badminton session with Malaysia’s champion and VitaHealth’s ambassador Pearly Tan.

Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia and Singapore), shared, “As a global nutrition provider for more than 70 years, our Group firmly believes that the true quality of life stems from a harmonious balance between physical health and mental wellness. Inspired by these insights, we initiated Offline 16, an empowering event that will raise awareness of the importance of unplugging from digital devices. Coinciding with the 77th anniversary of VitaHealth, this ESG endeavor reinforces our commitment to holistic well-being.”

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By partnering with Tropicana, this joint effort is set to offer sensory, personalized, and impactful experiences that allow participants to unplug, unwind, and recharge. Dr. Beh added, “We are happy to share that Offline 16 is setting a new record in the Malaysia Book of Records as the most accumulated offline hours in a day.”

Ong Chou Wen, Chief Executive Officer of Tropicana, stated, “Since 1979, creating a safe, sustainable, and thriving community has been at the heart of everything we do. We respect the well-being of our people and believe mental health should be valued, promoted, and protected. Aligned with our mantra to Redefine the Art of Living, we believe it is a universal human right to have a healthy mind. We are thankful to the VitaHealth team and the participating partners for joining us on this meaningful ESG journey.”

Danny Hoh, General Manager of Marketing and Customer Growth at Watsons Malaysia, also expressed support, saying, “We are proud to be one of the participating partners as we find Offline 16 offers a truly unique experience to its participants. By encouraging everyone to participate, we can make a positive impact together.”

Other esteemed partners include The Malaysia Book of Records, Malaysian Mental Health Association (MMHA), Watsons, Tropicana Golf & Country Resort, Tunku Abdul Rahman University of Management and Technology (TARUMT), Celebrity Fitness, Yonex, Ogawa, Tai Thong Moon Cakes, Thai Odyssey, Big Bad Wolf Books, Purity Sanctuary, Dr. Stretch, Lululemon, Kafen, Urban Solution Visioncare, Sunrise, and Ecobasis.

UNPLUG TO CHARGE UP AT OFFLINE 16

Participants are invited to step into a world of engaging activities designed to immerse them in both relaxed and fun experiences, without the distraction of mobile devices or screen time. Over the course of 16 hours, participants can enjoy arcade games, board games, fitness activities, yoga, sound baths, art therapy, reading, massages, stand-up comedy, and live band performances. This initiative promotes the ideology of “disconnect to reconnect,” fostering meaningful connections and pure enjoyment.

For more information, visit www.vitahealth.com.my/offline16 or email enquiries@vitahealth.com.my.

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Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

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Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

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RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.

Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience tuning in via livestream, the event was a resounding success.

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The evening kicked off with RIIZE interacting directly with their fans, reading heartfelt messages, and participating in a fun ‘TMI QUIZ’ about their fellow members. The livestreamed segment featured a special DJ set by RIIZE’s own WONBIN, followed by a fan mission to choose photo props for each member, culminating in memorable photo sessions.

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed, “Spotify is committed to supporting diverse Korean music genres and artists through programs like RADAR, connecting them with listeners worldwide. This event is a testament to our dedication, and we will continue to create special moments to showcase Korean artists to both their fans and new listeners.”

About Spotify Technology S.A.

Spotify revolutionized music listening when it launched in 2008. Users can discover, manage, and share over 100 million tracks and 6 million podcast titles for free or upgrade to Spotify Premium for exclusive features, including improved sound quality and ad-free listening. Today, Spotify boasts 615 million users, including 239 million subscribers, across over 180 markets.

The post Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE appeared first on Marketing In Asia.

This year, Amazon Singapore is upping the ante with the “Prime Day on the Go” roving truck, allowing members of the public to experience the excitement first-hand from July 12 to 14, and on July 16 at Bugis+. Simply show your Amazon.sg app to participate and enjoy interactive games, activities, and a sneak peek at the hottest deals. Local artist Ee Shaun will also be present on July 13 and 14 from 6 pm to 8 pm at Bugis+ to customize items at a live artist booth.

Prime Day Event Schedule

• 12-14 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Participate in activities to redeem a free slice of cake and exclusive merchandise featuring artwork by Ee Shaun. Live artist activity available from 6-8 pm on 13 & 14 July only.
• 16 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Scan QR codes in the truck to start shopping on Amazon.sg/primeday and redeem a free ice cream!* (*While stocks last)

Unmissable Prime Day Deals

Toys, Books & Baby:

• Up to 70% off selected books for all ages
• Up to 50% off children’s books
• Up to 50% off selected toy brands including LEGO, Transformers, Play-Doh, Hot Wheels, and Paw Patrol
• Up to 40% off baby toys from Leapfrog and Skiphop
• Up to 40% off baby products from Ride Safer, Cybex, Joovy, and Lovevery
• Up to 40% off toys from Ravensburger, Funko, Playmobil, and LOL Surprise
• Up to 30% off nursing and feeding essentials from Spectra and Haenim

PC & Electronics:

• Up to 60% off selected laptops from Lenovo, MSI, and LG
• Up to 50% off headphones and earbuds from Bose, Sennheiser, Sony, and Jabra
• Up to 45% off Sennheiser products, plus an additional $5 off with a $200 minimum spend
• Up to 40% off TVs, soundbars, and speakers from LG, Sonos, JBL, and Marshall
• Up to 40% off selected items from Fitbit and Google
• Up to 40% off mobile phones from Google, Samsung, Apple, and OPPO
• Up to 30% off smartwatches and activity trackers from Garmin, Google, and Fitbit
• Up to 30% off LG products, plus an additional $25 off with a $200 minimum spend
• Up to 30% off Nintendo and PlayStation games

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Home & Kitchen:

• Up to 50% off home products such as vacuums, irons, and humidifiers
• Up to 50% off kitchen products such as coffee machines, cookware, cookers, and fryers
• Up to 50% off items from popular home and kitchen brands including Owala, Oxo, and Lodge
• Up to 30% off products from SharkNinja, Tefal, Philips, and Muji
• Up to 45% off selected products from Cricut

Support Small and Medium-Sized Businesses:

• Up to 60% off selected bedsheets and covers from Epitex
• Up to 45% off Sk hynix solid state drives
• Up to 45% off Braun & Oral B
• Up to 40% off UGREEN chargers and USB hubs
• Up to 40% off massagers and weighing scales from Renpho
• Up to 40% off phone cases and accessories from Spigen
• Up to 30% off PicassoTiles Magnet Building Tiles

Selections from Amazon Fresh & Fast:

• Up to 30% off grocery staples from brands like San Pellegrino, Acqua Panna, and Frenz
• Up to 30% off snacks from KIND’s, Remedy, and more
• Up to 30% off fresh seafood from Serve by Hai Sia
• Up to 30% off items from brands like Colgate, Softlan, and Ajax
• Up to 30% off beers from Asahi, Peroni Pure Blonde Low Carb

Additional Prime Day Perks

Promotions:

• Bank Promotions:
  • DBS cardholders can get S$12 off S$150 or S$18 off S$200 on Amazon.sg and S$10 off S$170 on Amazon Fresh.
  • HSBC cardholders can get S$8 off S$120 on Amazon.sg and S$8 off S$150 on Amazon Fresh.
  • Citibank MasterCard cardholders can get S$15 off S$150 or more on Amazon.sg.
• Buy Now, Pay Later:
  • Get S$15 off S$200 minimum spend with PayLater by Grab.
  • Get S$12 off S$150 minimum spend with Atome.
• PayNow Promotion:
  • Get 2% off your purchase, capped at S$50 with no minimum spend from 25 June till 21 July.

Amazon Fresh:

• Get 20% off your first order with a minimum spend of S$40.
• Existing Prime members can enjoy S$18 off with a minimum spend of S$150, and S$25 off with a minimum spend of S$200.

Watsons on Amazon.sg:

• New Prime customers can enjoy S$10 off their first order with a minimum spend of S$60.
• Existing Watsons customers can enjoy S$12 off with a minimum spend of S$100.

Little Farms on Amazon.sg:

• New Prime customers can enjoy S$15 off their first order with a minimum spend of S$80.
• Existing Little Farms customers can enjoy S$15 off with a minimum spend of S$100.

Prepare for Prime Day

Not a Prime member yet? This is the best time to join Prime! Sign up ahead of the event to enjoy exclusive deals and benefits, including fast, free shipping on eligible products. Start a 30-day free trial at amazon.sg/prime. Terms and conditions apply.

Set up deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts.

New “For You” Feature: Customers logged into their Amazon.sg account can see recommended deals based on shopping history, wishlist, and more.

Convenient Delivery and Return Options: Prime members enjoy fast and free shipping on millions of eligible items. Need to return an item from the US or Japan? Experience hassle-free returns, including pick-up from your address or drop-off center.

Shop for Good this Prime Day: Support local non-profit organizations through the Amazon x Shop for Good Wishlist. Purchase items from the wishlist to support their causes.

Shop Deals from Small and Medium-Sized Businesses: Prime Day provides SMEs with the opportunity to promote their products to over 200 million Prime members worldwide. Visit Amazon.sg/smallbusinesses to start shopping from small business sellers and visit Amazon.sg/primeday for the latest Prime Day news.

The post Amazon Singapore’s Prime Day Returns: Unbelievable Deals and Exciting Events from July 16-21 appeared first on Marketing In Asia.

The Meal For One feature is currently available in seven markets, including Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, and Myanmar. Nearly 20,000 restaurants are participating, offering a variety of Meal For One menu options. foodpanda plans to expand this feature across the region in the upcoming months.

“More people in Asia are moving to urban areas and living alone for work. Meal For One is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value,” stated Luc Andreani, Chief Operating Officer of foodpanda. “It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps.”

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Single-person households saw a 31% global increase from 2010 to 2019, making it the fastest-growing household type. Nearly half of this growth occurred in the Asia-Pacific region, and the trend is projected to continue until 2040. This surge in single-person households has driven the demand for more value-for-money food delivery options. Customers placing Meal For One orders can expect to save at least 10% compared to regular meal prices, thanks to lower delivery fees and no minimum spending requirement.

The Meal For One menu can be easily accessed through a dedicated category on the app homepage, ensuring a seamless and quick ordering process. Customers can also customize their drinks and sides with simple add-ons, reducing the decision-making burden and enhancing convenience.

About foodpanda

foodpanda is a leading delivery platform in Asia, dedicated to offering consumers a broad array of food, groceries, and more, swiftly and conveniently. Leveraging technology and operational excellence, foodpanda is at the forefront of the quick-commerce (q-commerce) movement across the region, with a network of retail partners and pandamart cloud stores providing on-demand options beyond millions of food delivery choices. foodpanda operates in over 400 cities across 11 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry.

The post foodpanda Launches ‘Meal For One’ to Cater to Solo Diners in APAC appeared first on Marketing In Asia.

In a series of captivating video spots, the campaign reimagines classic romantic comedy scenarios through the lens of contemporary dating. These videos depict singles meeting in iconic rom-com settings, with dialogue inspired by actual first messages from couples who connected on the app. This creative approach underscores how everyday meet-cutes are happening on Tinder.

As we navigate a post-pandemic world, there’s a growing desire for authentic and meaningful connections. The younger generation, having grown up in virtual spaces, now feels a nostalgic pull towards the in-real-life meet-cutes depicted in classic sitcoms and movies. However, while these scenarios are cherished, they can appear somewhat awkward to today’s daters.

Stephanie Danzi, SVP of Marketing at Tinder, articulates, “Daters today are nostalgic for the meet-cutes they’ve seen in old rom-coms. But the reality is that the rom-com meet-cute is the exception, not the rule. Tinder is where modern-day meet-cutes happen — just ask the millions of couples who have met on Tinder. A new relationship starts every three seconds, thanks to Tinder. This campaign celebrates those millions of relationships, and we were honored to build creative inspired by real first messages from real Tinder couples.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

The campaign features popular actors Lana Condor (from “To All The Boys I’ve Loved Before”) and Evan Mock (from “Gossip Girl”), who portray the relatable dating experiences of today’s young singles. By incorporating real couples’ first messages, the campaign emphasizes the modern meet-cute as a digital-first experience, brimming with the excitement, awkwardness, and sparks of any initial interaction.

Campaign Highlights

• “Rescue”: Inspired by real Tinder messages between Samantha and John, this spot features Lana Condor and Evan Mock in a classic library scene. Samantha slips from a ladder while reaching for a book, and John catches her just in time, mirroring their real-life Tinder interaction.
• “Rain”: Based on messages between Kate and Lain, this video shows the couple meeting in a field of flowers during a rainstorm, with a playful exchange about astrological birth charts.
• “Taxi”: Danielle and Matthew’s initial Tinder chat is reimagined with them bumping into each other while hailing a taxi. Matthew’s cheesy pickup line and accidental “double send” are humorously depicted.

These new “It Starts With a Swipe” video spots are set to run globally across digital and streaming platforms starting July 8. Additionally, Tinder is reviving its popular Single Summer Series in cities like New York, Los Angeles, Miami, Austin, and Nashville.

Melissa Hobley, Chief Marketing Officer at Tinder, explains, “Only 8% of offline daters say it’s easy for them to find a date IRL, and so many missed out on opportunities to connect in the midst of the pandemic. At Tinder, we want to empower our users to find meaningful connections that carry into IRL.”

Tinder users in participating markets will receive in-app notifications inviting them to Single Summer Series events throughout the summer. The campaign will also roll out across APAC markets, including Thailand, Vietnam, and Korea.

For more details, visit tinderlove.com.

The post Tinder’s New Campaign Showcases Modern-Day Rom-Com Meet-Cutes appeared first on Marketing In Asia.

Oasis: A Hub for Renowned Retail Brands

Oasis, poised to become a cornerstone of elite retail, will host approximately 100 tenants, including esteemed brands such as H&M Home, Art Toys Cafe by MILOLO, and the MUJI Flagship Store & Café. This expansion brings Sunway Pyramid’s total tenant portfolio to an impressive 1,000.

Last year, in a strategic move to elevate asset yield through increased rents per square foot, Sunway Pyramid appointed Jaya Grocer as the anchor tenant for the redeveloped space. Currently located at level B2, the prominent supermarket chain will soon relocate to a larger, permanent space with a brand-new concept at LG2.

Elevating the Retail Experience

Jason Chin, Senior General Manager of Sunway Pyramid, expressed his enthusiasm for the upcoming unveiling, stating, “With the upcoming unveiling of Oasis, we are making a critical advancement in our ongoing mission to elevate Sunway Pyramid’s retail experience. This strategic enhancement not only broadens our tenant mix with leading brands but also positions us to attract higher footfall and drive sustained growth. By reconfiguring this substantial space, we are ensuring that Sunway Pyramid remains at the forefront of Malaysia’s retail landscape, delivering unparalleled value to both our tenants and visitors.”

With a projected net lettable area (NLA) of 2 million square feet, Oasis is set to make a significant contribution to Sunway Pyramid’s overall revenue, underscoring the mall’s evolution as Malaysia’s leading retail destination.

Innovative Enhancements for an Elevated Shopping Experience

Beyond Oasis, Sunway Pyramid is committed to enhancing the overall customer experience. Since 2022, the mall has pioneered Malaysia’s first Internet-of-Toilet (IoT) system, transforming restroom facilities into a smart system for both customers and supervisors. The latest addition, a modern neo-Egyptian themed smart toilet located on the Ground Floor of the Blue Atrium, will serve as a model for future installations across the mall.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

Key innovations for the smart toilet include:

• A traffic light system indicating cubicle occupancy
• Squat pans with rear and frontal bidet functions
• Low-level exhausts in urinals and cubicles to eliminate odors
• Ammonia sensors that trigger housekeeping when high levels are detected
• A backend system for detecting and rectifying faults
• An emergency alert button for immediate assistance

These toilets will also feature a family room catering to parents with children and individuals with disabilities.

Additional enhancements include an all-in-one interactive self-service kiosk with an easy-to-use interface, an enhanced Sunway Malls App with features like Easy Navigation, Deals & Events, and Match N Munch, new escalators connecting the Blue to Orange Atriums from LG2 to F Floors, as well as Electric Vehicle and Hybrid charging stations at CP2 Preferred Parking and B1 Preferred Parking.

The Terrace: A Nature-Inspired Extension

Slated for completion by Q2 2025, The Terrace, an annex adjacent to the iconic Lionhead and facing the New Pantai Expressway (NPE), will offer a refreshing, nature-inspired environment and house additional high-yielding tenants.

These developments support Sunway Pyramid’s goal of becoming the premier retail destination in the nation. For more information about Sunway Pyramid’s latest enhancement initiatives, visit www.sunwaypyramid.com or stay tuned to Sunway Pyramid’s social media pages for updates.

The post Sunway Pyramid Unveils Oasis: A Reimagined Retail Space Set to Revolutionize Shopping Experience by Q4 2024 appeared first on Marketing In Asia.

OMG HK’s Insights Director, Nicole Cheng, highlighted that late-night events might deter people from dining out, impacting F&B businesses. However, the demand for home-delivered snacks and early morning breakfasts could rise, offering opportunities for food delivery services and convenience stores.

Hongkongers have mixed feelings about the time difference. Some believe it will reduce interest, while others see it as a chance to watch events during dinner. The availability of highlights and catch-up programs is expected to maintain interest.

OMG HK’s Video Content Viewing Landscape Q1 2024 report shows that viewing interest is almost equal among female (62%) and male (60%) audiences, challenging the notion that sports viewership is male-dominated.

As the Paris Olympics approach, brands have the chance to tap into these consumer behaviors. From promoting late-night snacks to early morning energy boosters, businesses can leverage the event to boost sales and engagement.

Key Insights for Brands:

1. Late-Night Consumption: Increased demand for snacks and drinks during late-night events.
2. Early Morning Energy: Opportunities for breakfast promotions to cater to early risers.
3. Platform Preferences: Ensuring highlights and catch-up content to keep viewers engaged.
4. Gender Parity: Nearly equal interest from female and male audiences, offering diverse marketing opportunities.

Nicole Cheng added, “Given that some games may start late at night, it is expected that consumers are less likely to stay out late at restaurants or with large groups of friends. Therefore, there is an impression that the Paris Olympics would hardly drive local businesses, especially those in the F&B industry.”

Here are the four other consumer behaviours brands should pay attention to.

1. Viewing interest for Paris Olympics nearly on par between female and male audiences

There is a preconceived notion that sports audiences are mainly male dominated. However, OMG Hong Kong’s Video Content Viewing Landscape Q1 2024 report found that viewing interest in the upcoming games are nearly on par between female (62%) and male audiences (60%).

The high interest among female audiences can be attributed to the availability of different sporting events at the games. That said, the gender audience ratio might still differ for specific sports. Data from free TV channels in Hong Kong show that the audience gender ratio is more balanced for sporting events involving volleyball and tennis, while football matches are mainly skewed towards a male audience.

While interest might not directly translate to actual viewership, Nicole explained that brands should not underestimate females’ interest in watching the Olympics or any other sporting programmes.

“Brands advertising female-related products and services could consider Olympics or sports programming in their media planning,” Nicole said.

2. Netizens view purchase of Olympics broadcasting rights as good use of public funds

Despite some scepticism in viewing interest, there are netizens who view the purchase of Olympics broadcasting rights as an appropriate use of public funds. A few also said this is a more appealing option than having fireworks for citizens or spending money on unnecessary decorations.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

3. TVB, ViuTV, and YouTube are the preferred platforms for Olympics live broadcast

TVB, ViuTV, and YouTube are the top three preferred platforms for Hong Kongers interested in the 2024 Paris Olympics to watch the live broadcast of the upcoming games. Those aged 45-59 surveyed by OMG HK prefer watching it on TVB, while 35-44 prefer ViuTV. Meanwhile, individuals aged 18-34 lean towards YouTube. 

Overall, the viewing preference aligns with the general viewing habits of Hongkongers – mature audiences prefer TVB while middle-aged and the younger generation prefer ViuTV and YouTube, respectively.

On the other hand, HOY TV was ranked fourth despite getting praised for their Olympics coverage during the Tokyo Games. In 2021, HOY TV received the most positive comments from netizens among the three free TV channels, with netizens saying the hosts were professional, well-prepared, and informative. However, the impact of this positive buzz remains to be seen when it comes to increasing consumers’ preference in watching HOY TV for Olympics coverage.

4. Take a more holistic approach when leveraging sports in your brand building 

It is common for brands to appoint athletes as ambassadors to uplift the brand’s image and build consumer recall. Some brands that have done so include Cathay Pacific with swimmer Siobhan Haughey and lululemon with rugby player Cado Lee, swimmer Camille Cheng, fencer Ryan Choi, and tennis player Eudice Chong.

However, it is important to clearly showcase how the athlete represents the brand’s values and what both parties have in common as well as think about what story your brand wishes to tell through the athlete.

“With the Olympics around the corner and the National Games in 2025, Hongkongers’ interest in sports are expected to remain high. Should a brand leverage on sports or athletes to create brand awareness, a more holistic approach is needed beyond mere event sponsorship or athletes being spokespeople,” Nicole said. 

About Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

The post Hong Kong’s Mixed Reactions to the Paris Olympics and Key Brand Takeaways appeared first on Marketing In Asia.

Handwashing, while essential, rarely excites young children, and parents often find it challenging to encourage proper hygiene practices. “During the pandemic, hand hygiene naturally grew. Post-pandemic, it’s important that we keep it on the agenda amongst 3–6-year-olds so they can keep building those vital social and play skills without interruption from the spread of germs,” said Holly McCarthy, Reckitt ANZ Marketing Director. Research indicates a staggering 87% of Australian children don’t wash their hands properly, not meeting the recommended 20+ seconds by health experts, McCarthy added.

This insight led Reckitt, one of Australia’s biggest advertisers, to collaborate with The Wiggles. Facilitated by The Comms Department, the partnership leverages the power of trusted role models and music to create memorable handwashing habits in children. Annelie Pennock, Reckitt ANZ Category Marketing Manager, noted, “Our research reflected that 50% of parents/teachers think a role model being involved would be most effective to help their child remember to wash their hands. So, it was important we picked the right partner.”

To amplify awareness, WiredCo. developed the “Wash Like The Wiggles” campaign, which spans cinema, TV, creator partnerships, earned media, and multiple digital platforms. Central to the campaign is a catchy song, simple dance routine, and music video co-created with The Wiggles. Additionally, a new Dettol Kids Colour Foaming handwash, designed to make handwashing fun, is now available across ANZ in major retail stores.

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

David Kennedy, WiredCo. Partner, expressed pride in the collaboration, stating, “Being part of this coming together of two giant Australian icons in Dettol and The Wiggles was an absolute privilege for our team. For us, working with such a compelling insight and bringing that truth to life was important to solving the challenge in the freshest possible way.”

Bec Brown, Managing Director of The Comms Department, emphasized the campaign’s purpose-driven nature, “The Wiggles are one of the world’s most trusted children’s brands, and we were delighted to facilitate this collaboration with Dettol on such an impactful campaign. Our partnerships are purpose-driven, always aiming to foster positive change for children, making this Wiggles collaboration with Dettol truly rewarding.”

Complementing the campaign is a limited edition “Wash Like The Wiggles” songbook for content creators, schools, and media, helping parents and children learn the lyrics and actions together. Red Wiggle Simon Pryce added, “We understand that teaching children about hand hygiene can be as challenging as getting them to eat their veggies. That’s why we’re pleased to work with Dettol on a unique approach to education that resonates with children and helps vital messages like this stick.”

As Australia’s most trusted brand by Reader’s Digest, Dettol is committed to raising hand hygiene standards. “After hearing from parents and teachers about the challenges they face when it comes to getting kids to wash their hands, Dettol had to help,” McCarthy concluded.

WiredCo., recognized as one of Australia’s fastest-growing and most awarded independent creative agencies, is home to several beloved brands, including Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. The Wiggles, managed by The Comms Department, continue to uphold their reputation for fostering positive change through strategic partnerships.

The post The Wiggles and Dettol Join Forces for Fun-Filled Hand Hygiene Campaign Across ANZ appeared first on Marketing In Asia.

Vignette Collection, unveiled in August 2021, is a curated selection of distinctive hotels, each offering a unique and memorable stay. From boutique city townhouses to serene beachfront resorts, these properties cater to travelers seeking individuality and character.

Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts, stated, “Vignette Collection is a unique portfolio of individual hotels and resorts, each with their own story to tell. This year, we are making significant strides towards our ambition to open 100 new Vignette Collection properties within the next 10 years. From indoor skiing in Shanghai to soaking up the cool culture in Liverpool, 2024 will see an exciting array of unique hotels and resorts joining Vignette Collection.”

Newly Opened Properties

The Halyard Liverpool, Vignette Collection Anchored in Liverpool’s maritime heritage, The Halyard Liverpool on Duke Street features 133 rooms and celebrates the city’s dockland history with industrial interiors and vibrant artistic flairs.

Dinso Resort & Villas Phuket, Vignette Collection Nestled amidst the lush greenery of Phuket, this resort offers 26 hilltop duplex villas and 148 nature-immersed rooms, each with a private pool. It promises a serene escape in the wild, moments from Patong Beach.

Arabella Beach Hotel, Vignette Collection Located in Kuwait City, this 195-room property reflects Kuwait’s rich heritage, blending modern design with traditional Sadu weaves. Positioned between desert dunes and the Arabian Gulf, it offers luxurious tranquility.

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

Coming Soon

Verno House Budapest, Vignette Collection Opening in Summer 2024, this 50-room hotel overlooks Liberty Square and combines urban elegance with a nurturing natural environment. Guests will enjoy fresh international cuisine, a flexible meeting space, and wellness amenities.

Velero Doha, Vignette Collection Set to open in Summer 2024 in Qatar’s Lusail district, this vibrant hotel features palatial suites, diverse dining options, a spa, and family-friendly facilities, ensuring a luxurious stay.

Shanghai Snow World Hotel, Vignette Collection Debuting in Autumn 2024, this hotel within Shanghai’s advanced indoor snow venue will offer 272 rooms with direct ski-slope access, combining Nordic-inspired tranquility with dynamic experiences.

Rumah Luwih Bali, Vignette Collection Opening in October 2024, this colonial-style mansion in Bali offers 75 rooms with ocean views and a connection to the rich local culture, making it a prime destination for eco-tourism and relaxation.

Moire Hoi An, Vignette Collection This heritage property in Vietnam’s Hoi An, opening in November 2024, features 128 rooms and celebrates the cultural tapestry of the region with sophisticated design and local cuisine.

Dinso Resort & Villas Koh Chang, Vignette Collection Slated for December 2024, this renovated resort on Koh Chang’s Klong Prao Beach offers 166 rooms and villas, each designed for beachfront relaxation and luxury.

IHG’s Vignette Collection stands apart by offering unique travel experiences while committing to responsible tourism. Each property partners with local non-profits through the “A Means For Good” initiative, promoting positive contributions to their communities. Memorable rituals also connect guests with the local culture, such as tea blending at Convent Square Lisbon and record spinning at Yours Truly DC.

Tom Rowntree adds, “Vignette Collection stands apart in IHG Hotels & Resorts’ luxury & lifestyle portfolio. It presents a compelling way for IHG to welcome one-of-a-kind hotels into our family, combining each property’s individual identity with the brand’s promise of ‘A Means For Good’, powered by IHG’s global scale and IHG One Rewards loyalty programme. Each hotel has a distinct outlook and story to tell but they come together as Vignette Collection.”

For more information on Vignette Collection, visit Vignette Collection Hotels.

About IHG Hotels & Resorts

(ADRs)] is a global hospitality company with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and the IHG One Rewards loyalty program, IHG has over 6,300 hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

The post IHG Hotels & Resorts Expands Vignette Collection with Diverse New Properties appeared first on Marketing In Asia.

According to foodpanda’s Delivery and Retail Trends 2023, beer ranks among the top five most ordered grocery items in APAC. Leveraging this data, the partnership aims to provide consumers with personalised recommendations and special promotions for Carlsberg at key moments in their user journey on the foodpanda app, thereby increasing cartout rates.

“We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible,” said Raphael Zennou, Vice President of Quick Commerce at foodpanda. “Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”

Fresh Beers, Fresh Experiences

Consumers can look forward to a series of captivating campaigns that will make their Carlsberg purchasing experience on foodpanda even more gratifying. These include:

• A video campaign featuring Liverpool Football Club.
• Exclusive gifts-with-purchase (GwP), such as chilled boxes and color-changing cups.
• Special promotions and bundles on pandamart and 7-Eleven Singapore.
• A responsible drinking campaign to promote safe consumption of alcohol.

“By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics, and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience. This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” said Arindam Varanasi, Vice President, Commercial, Carlsberg Asia.

Also Read: Thrive to Survive: The new business race for agencies

Tapping Retailers’ Extensive Reach

The collaboration also enables retailers, including Singapore’s favourite convenience store 7-Eleven, to engage a wider audience and increase sales. This summer, foodpanda, Carlsberg Singapore, and 7-Eleven Singapore teamed up to launch exclusive football-themed promotions on Carlsberg beers purchased from 7-Eleven stores via the foodpanda app. This initiative included an exclusive Euro Cup promotional bundle featuring Carlsberg Pilsner and Draught beers, perfectly paired with 7-Eleven’s Ready-To-Eat selections.

“7-Eleven Singapore is excited to partner with foodpanda and Carlsberg, two brands that share our commitment to providing enjoyable experiences for our customers. By combining foodpanda’s efficiency and reliability with our expansive network of stores available 24/7, and our exciting Ready-To-Eat offerings and snacks, this collaboration enhances the round-the-clock convenience of enjoying Carlsberg beers. At 7-Eleven, we are constantly innovating to stay at the forefront of the retail scene and meet the evolving needs of our customers, and this partnership represents a significant step forward in that pursuit,” said Anushree Khosla, Managing Director of 7-Eleven Singapore.

This expanded collaboration showcases foodpanda’s commitment to connecting brands with customers through various channels on its platform, including retailers like 7-Eleven, pandamart, panda ads, and tailored campaigns. With this multi-vertical approach, foodpanda and Carlsberg aim to explore new ways to enhance the shopping experience for customers across Asia, meeting their diverse needs.

The post foodpanda and Carlsberg Asia Expand Partnership to Enhance Beer Delivery Experience in APAC appeared first on Marketing In Asia.

Yang Yunqing, professionally known as Sunnee, is based in Beijing and Bangkok. She is set to release her first single under RCA Records, “Low Sugar,” in mid-July. This R&B single, co-written by Sunnee, narrates a tale of unraveling romance and highlights her signature warm vocals.

To celebrate her 10th anniversary in the music industry, Sunnee will also release an EP of five songs in November. This EP, which showcases her strong creative vision, features significant contributions from Sunnee in songwriting and development. Supported by Sony Music Entertainment Thailand, fans can anticipate multilingual tracks, including songs in Thai, reflecting Sunnee’s diverse background.

Andrew Chan, CEO of Sony Music Entertainment Greater China, expressed his enthusiasm: “We are very pleased that Sunnee has chosen to work with us. Sunnee has established herself as a rising star in the music scene with her distinctive singing style and a flair for bringing lyrics to life. We are dedicated to enhancing the unique strength of our artists and we are excited to see how Sunnee will continue to grow with us.”

Also Read: Thrive to Survive: The new business race for agencies

Since her solo debut in 2018, Sunnee has evolved into a highly anticipated singer-songwriter. Her debut album, “How’s The Weather Today?” released in 2020, became the best-selling album for Mandarin solo female singers. Sunnee was also nominated as the “Best New Artist” at the 5th CMIC Music Awards in 2022, presented by the China Audio-Visual and Digital Publishing Association.

Sunnee shared her excitement: “I’m so excited to announce that I’ve signed with RCA Records Greater China. This feels like a perfect homecoming for my music, a blend of Thai and Chinese influences that I’ve always poured my heart into. Working with a label that understands and celebrates that cultural bridge is incredibly inspiring. I can’t wait to share my new music that truly reflects who I am as an artist – and that is something fresh and authentic.”

The upcoming EP will also feature collaborations with the renowned executive producer Peter Lee (Li Sisong), a multiple award-winning composer and producer who has worked with influential names in the Chinese pop music scene. Lee praised Sunnee’s creativity, saying, “Working with Sunnee has been a revelation. As an artist, she has brought a wealth of fresh ideas and raw expression to the table. It’s truly inspiring and pushes me to explore the edges of my own creativity. Together, we’re set to make a mark on the Chinese pop scene, and I’m thrilled to be collaborating with such a talent under RCA Records Greater China.”

RCA Records Greater China, launched by Sony Music Entertainment in 2022, focuses on investing in artists looking to expand their opportunities both inside and outside China. It boasts a roster of some of the biggest icons in the Chinese music industry, including Jasmine Yen and A-Lin.

The post Sunnee Signs Exclusive Global Partnership with Sony Music Entertainment appeared first on Marketing In Asia.

This outlet is the only one in Singapore that comprehensively embodies Love, Bonito’s refreshed image. To commemorate the opening, Love, Bonito is hosting exciting weekend activations, offering customers exclusive branded merchandise, Fresh skincare kits, and Love, Bonito gift cards.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Grand Opening Highlights

Easties, rejoice! Love, Bonito’s latest outlet offers an unparalleled shopping experience, reflecting the brand’s commitment to innovation and customer engagement. The grand opening promises a host of attractive promotions and limited edition giveaways, ensuring a memorable shopping experience for all visitors.

The Tampines 1 outlet is not just a store; it’s an experience that blends style, comfort, and the latest fashion trends, making it a must-visit destination for fashion enthusiasts in the East.

About Love, Bonito

Love, Bonito exists to celebrate and uplift Asian women with apparel that are Ready-to-live, not just ready-to-wear. Our outfits fit women at every age, through every stage while battling the everyday in-between moments. Today, we are the largest, direct-to-consumer, omnichannel womenswear brand in Southeast Asia and are committed to empowering women through diverse representation, giving back to women communities and investing in like-minded women ventures.

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Head Chef Rajesh Mallik, renowned for his culinary artistry, has crafted a special menu featuring a variety of mouthwatering sizzlers. Whether you’re a fan of vibrant veggies, succulent seafood, or indulgent meats, this festival caters to all palates. The menu includes traditional favorites like Chicken Chettinadu and the unique Prawn Pulimunchi, as well as the exquisite Chicken Caferel bursting with Goan flavors. For a healthy yet delicious option, try the Soya Chaap Balchao.

Experience a symphony of flavors where classic recipes are enhanced with contemporary twists. Delight in veggie sizzlers made with robust, farm-fresh ingredients, and don’t miss the mouthwatering desserts where traditional sweets meet the magic of a sizzler. This festival promises a culinary journey like no other, making it a must-attend event this monsoon season!

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Join Out of the Blue for an unforgettable sizzler experience, where every bite is a burst of flavor and every moment is filled with joy. Book a table now and be part of this sizzling celebration!

Out of the Blue – Where Sizzlers Come Alive!

The post Out of the Blue’s Sizzler Festival – A Gourmet Extravaganza from July 15th to 31st appeared first on Marketing In Asia.

The campaign ingeniously employs ‘Rabana Chhaya,’ a traditional yet fading art form of shadow puppetry from Odisha, to convey the poignant story of a girl enduring this social taboo. The use of shadow puppetry not only symbolizes the shadowy stigma surrounding menstruation but also challenges the absurd notion that a girl’s shadow can be considered impure.

Odisha presents a unique cultural backdrop where menstruation is celebrated during the Raja Parba festival, highlighting a stark contrast to prevailing societal beliefs. This cultural context amplifies the campaign’s message, aiming to raise awareness and challenge menstrual discrimination.

The collaboration between L&K Saatchi & Saatchi India and Zee Sarthak exemplifies the agency’s prowess in crafting impactful narratives that align with Zee Sarthak’s mission to challenge regressive norms. This campaign showcases their ability to empower brands and communities, fostering deeper connections and promoting social progress.

Also Read: Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, remarked, “Our association with Zee Sarthak and Naali Bindu is something we hold very dear. Every year, the entire team, including our client, puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through, and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

Pratik Seal, Chief Channel Officer at Zee Sarthak, added, “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

The film, showcasing this powerful narrative, will be broadcasted on both television and digital platforms, reaching a wide audience and fostering much-needed conversations about menstrual discrimination.

The post Zee Sarthak and L&K Saatchi & Saatchi India Use Shadow Puppetry to Challenge Menstrual Stigma in New Campaign appeared first on Marketing In Asia.

The gathering celebrated outstanding achievements, groundbreaking designs, and exceptional talent in the architecture and interior design industry. Arete Design Studio also received the Golden Door Award for excellence in consultancy within the architecture and interior design domain, highlighting their commitment to innovation and creativity.

Tripat Girdhar, the Founder and Principal Architect of Arete Design Studio, expressed his gratitude, stating, “We are glad to participate in the Global Design Awards. Thank you so much Trendsetter Architecture Awards & Conference for considering and encouraging our work across the globe and this incredible honor reaffirms our dedication to craftsmanship, sustainability, and the art of building dreams. This honor fuels our determination to continue pushing boundaries, creating environments that harmonize function with beauty, and leaving a lasting imprint on the built architecture landscape.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

About Arete Design Studio

Founded in 2009 by Ar. Tripat Girdhar, Arete Design Studio, previously known as The Design Studio, stands as a beacon of architectural excellence in India. With a presence across six Indian states and international projects in Australia and New Zealand, the firm integrates global trends into the Indian architectural narrative. Their portfolio includes a 6.5 lakh square foot township, over 20 commercial buildings, seven educational institutions, nine resorts, and dream homes for more than 10,000 families. Notable projects include Chandigarh’s landmarks The Marbella and Address Boulevard.

For more information, visit their website: Arete Design Studio.

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The 2024 Dream campaign harnesses the local expression “Caaaaan!” to motivate consumers to dream big and strategically plan to achieve their life goals, no matter how grand or modest.

The 2024 Dream: Eco Home

The campaign kicks off with a whimsical film titled “The Dream: Eco Home”. Inspired by insights from Singlife’s 2023 Financial Freedom Index (FFI), the commercial highlights that many Singaporeans view the ability to give back to society as a crucial indicator of financial freedom.

The film narrates the journey of a couple aspiring to build an eco-friendly home, reflecting a growing trend towards sustainability and zero-waste living. Despite the couple’s ambitious dream, their financial adviser reassures them that their eco-home can become a reality. Pierre Png appears as the couple’s supportive ‘dream’ neighbor, adding a touch of charm and relatability to the story.

“The Dream: Eco Home” will be unveiled across multiple channels, including TV, digital, social media, and out-of-home (OOH) advertising, over the coming weeks.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The Dream Cube: Envision Your Financial Freedom

Complementing the campaign film is an innovative digital portal called “The Dream Cube.” This immersive online experience allows consumers to visualize their financial freedom dreams. Leveraging generative AI, “The Dream Cube” guides participants through a series of questions and scenarios, ultimately presenting an AI-generated image of their financial freedom dream in the palm of their hands via their mobile devices.

Debra Soon, Singlife Group Head of Brand, Communications, Marketing, and Experience, expressed the campaign’s objective: “We want to empower Singaporeans and partner with them on their journey to achieve financial freedom. By showing them their dream, we hope it will inspire them and remind them that with proper planning, the dream can become a reality. Singlife is here to be the partner of choice for achieving their goals, no matter how big or small.”

The post Singlife Launches Ambitious 360 “Dream” Campaign to Empower Singaporeans Towards Financial Freedom appeared first on Marketing In Asia.

Empowering MSMEs through Digitalisation

Ant International offers a suite of solutions designed to empower MSMEs with digital tools, driving growth and innovation.

Alipay+, renowned for its cross-border mobile payments and marketing solutions, has expanded its global acceptance. As of June 2024, Alipay+ is accepted by over 90 million merchants across 66 markets, connecting businesses with users of 30 international payment partners. Notably, Alipay+ has integrated with national QRs in Singapore, Malaysia, and South Korea, driving a significant increase in transactions at MSME merchants.

Antom supports merchants in over 40 countries, providing seamless connections to more than 250 payment methods across 150 markets. Its D-store solution, which allows MSMEs to set up an online store within minutes, has seen a 27% increase in average monthly transactions in Q2 2024.

WorldFirst, serving over 1 million SMEs with international payments, is set to expand further into Southeast Asia and Europe. Meanwhile, ANEXT Bank has doubled its customer base year-on-year, with a significant portion comprising micro businesses. The introduction of bettr, a global digital lending service, further accelerates financial inclusion for MSMEs.

Driving Development through Industry Partnerships

Ant International’s dedication to MSME development is further evidenced by its collaborative initiatives. In Indonesia, the company, alongside DANA, is launching the second edition of SisBerdaya, aimed at empowering female micro-entrepreneurs. The 10×1000 Tech for Inclusion program, in partnership with the International Finance Corporation, continues to foster digital skills for future leaders, with impressive participation from developing markets.

Earlier this year, Ant International introduced Programme Sirius, supported by 13 Asia Pacific fintech leaders, to help MSMEs transition towards sustainability.

Also Read: Rocketfuel Entertainment Unveils Strategic Restructure and New Senior Appointments

Celebrating MSMEs with the “Embrace the Power of Small” Campaign

In celebration of International MSME Day, Ant International’s “Embrace the Power of Small” campaign highlights the inspiring journeys of three entrepreneurs:

• Cholthicha Joyyangsuk (Numwan) from Thailand, who uses Alipay+ to accept mobile payments from tourists, expanding her customer base.
• Lem Cheong, owner of The Hainan Story in Singapore, who utilizes Antom’s D-store for streamlined operations.
• Lewis Ames, founder of Wrimes Cosmetics in the UK, leveraging WorldFirst for seamless international payments.

These stories will feature on out-of-home billboards, starting in Europe during UEFA EURO 2024, and will be showcased globally through TV and social media.

About Ant International

Headquartered in Singapore, Ant International is a pioneer in digital commerce, offering comprehensive digital payment and financial services solutions to businesses worldwide. In collaboration with partners, Ant International is dedicated to fostering growth for merchants of all sizes.

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Since joining Spotify’s RADAR program in April, RIIZE has experienced a significant surge in popularity, with a 13% increase in monthly listeners and a more than 40% rise in monthly streams. Spotify’s RADAR initiative, which began in 2020, has been instrumental in launching the careers of over 900 artists worldwide, including notable names like The Kid LAROI, Lauv, and LE SSERAFIM. Artists in the RADAR program typically see a 40% growth in monthly listeners and a 30% boost in streams within six months of joining.

The ‘RADAR Radio Live feat. RIIZE’ event, to be held in Seoul, promises a dynamic experience for fans, featuring a live talk show, a screening of RIIZE’s RADAR mini-film, and interactive activities with the group members. This exclusive event is open to Spotify users, with registration available until July 4th through the campaign microsite. Additionally, the event will be livestreamed globally via Spotify’s K-Pop ON! YouTube channel.

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Jungjoo Park, Spotify’s Head of Music, South Korea, expressed enthusiasm about the event: “It’s been thrilling to witness the growth of RIIZE as a RADAR artist. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.”

With nearly 4 million monthly listeners and over 210 million streams since their debut, RIIZE’s music has captivated audiences globally, transcending cultural and language barriers. Their top streaming markets include Japan, Indonesia, the United States, and South Korea.

Spotify, established in 2008, revolutionized music listening with over 100 million tracks and 6 million podcast titles available. The platform, with 615 million users worldwide, continues to be a pivotal force in the music industry, supporting emerging artists through innovative programs like RADAR.

About Spotify Technology S.A.

Spotify has transformed music listening since its inception in 2008. With over 100 million tracks and 6 million podcast titles, users can discover, manage, and share music for free, or upgrade to Spotify Premium for exclusive features. Today, Spotify boasts 615 million users, including 239 million subscribers, across more than 180 markets.

The post Spotify to Host ‘RADAR Radio Live feat. RIIZE’ on July 10th appeared first on Marketing In Asia.

The announcement was made during Amazon Singapore’s special preview event, which featured the artwork of renowned local artist Ee Shaun, marking his first collaboration with Amazon. Over 100 guests attended the event, highlighting the anticipation surrounding this year’s Prime Day.

Exciting Activities and Exclusive Merchandise

In the lead-up to Prime Day, Amazon’s Prime Day on the Go roving truck will make stops at various locations, offering attendees a chance to participate in games and activities to redeem exclusive merchandise. The truck will be at Suntec City from 28 to 30 June, and at Bugis+ from 12 to 14 and on 16 July. Visitors can also meet Ee Shaun, who will be customising items at a live artist booth on 13 and 14 July.

Peter Li, Director, CN & SG, International Stores, stated, “We’re thrilled to offer our Prime members an extended six-day shopping extravaganza filled with incredible savings and exciting deals. We are also excited to collaborate with a local artist for the first time and bring the celebration to the public to illustrate the excitement of Prime Day.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Prepare for Prime Day

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and viewed items. By visiting the Prime Day event page on the Amazon.sg app, members can create deal alerts and receive push notifications on available deals.

Leading up to Prime Day, members can enjoy early deals from trusted brands on Amazon Fresh, including up to 30% off on Colgate, Softlan, and more. During Prime Day, expect up to 65% savings on toys, up to 50% off on headphones and earbuds, and up to 40% off on baby products.

Additional Benefits and Promotions

Prime members enjoy fast and free shipping on eligible products, access to Prime Video with exclusive content, and Prime Gaming. New customers can take advantage of a 30-day free trial of Prime membership. Additionally, Amazon.sg offers S$20 off the first order with a minimum spend of S$40 on Amazon Fresh for new Prime signups, and special promotions such as 2% off purchases with PayNow.

Prime Day on the Go Schedule

• Suntec City: 28 – 30 June, 4 pm to 9 pm (last entry at 8:30 pm)
• Bugis+: 12 – 14 July, 4 pm to 9 pm (last entry at 8:30 pm), 16 July, 4 pm to 9 pm (last entry at 8:30 pm)

Visitors to the roving truck can redeem special gifts, enjoy local snacks, and participate in activities like Big Deals Family, It’s Prime Time, and Know Your Perks.

Support Local Non-Profits

During Prime Day, customers can support local non-profits through the Amazon x Shop for Good Wishlist by purchasing items they need the most. For more information and to stay updated with the latest Prime Day news, visit Amazon.sg/primeday.

Find Prime Day Around the World

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop Prime Day later this summer.

Every Day Made Better with Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, free gaming benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic

items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh and free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg. Prime is S$2.99 per month. Start a 30-day free trial of Prime at Amazon.sg/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

The post Amazon Singapore’s Epic Six-Day Prime Day Event: Unprecedented Deals and Exciting Activities appeared first on Marketing In Asia.

The ‘With You for the Ride’ initiative seeks to ignite the spirit of adventure among Singaporeans, encouraging them to embrace life’s diverse possibilities and unexpected journeys. More than just an insurance provider, Etiqa aims to be a trusted companion, offering financial protection and support while empowering individuals to pursue their passions and dreams.

With the inauguration of the new TEL stations along the East Coast, Singaporeans will experience greater accessibility, paving the way for easier commutes and new experiences with enhanced access to recreation facilities in the neighborhood. This aligns perfectly with the campaign’s goal to inspire individuals to explore new horizons and embark on adventures.

“As we celebrate our 10th year in Singapore, we are excited to share this milestone with Singaporeans at the opening of the TEL line in Marine Parade. Through our ‘With You for the Ride’ campaign, Etiqa Insurance Singapore aims to deepen our community connections and commemorate new beginnings and shared Singaporean experiences,” said Raymond Ong, CEO of Etiqa Insurance Singapore. “Life is a ride with ups, downs, and unexpected turns, and Etiqa endeavors to be a trusted companion through it all.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Whether it is safeguarding your future with comprehensive insurance solutions, providing peace of mind during unexpected twists and turns, or empowering you to seize every opportunity that comes your way, Etiqa is committed to being your trusted partner. Commuters are invited to join Etiqa for the ride at the new station and discover how they can support your journey through life’s adventures.

From 21st June to 1st August, commuters can immerse themselves in Etiqa’s ‘With You for the Ride’ campaign through vibrant displays and an interactive game station located at the concourse near the station’s gantry. The dynamic game challenges commuters to test their reflexes by embarking on a timed mission to collect a cascade of falling goodies on a digital screen. Accessible by scanning a QR code with smartphones, commuters can unleash their inner champions and stand a chance to score exclusive Etiqa merchandise at the Marine Parade station on Friday, 28th June, between 11 am and 5 pm.

Participants who score 10 points in the game will receive a reusable Etiqa bag, while those who achieve 25 points will win an Etiqa tumbler. These exclusive prizes are available while stocks last, so commuters are encouraged to participate early for a chance to win these goodies. Additionally, commuters will experience the campaign’s themes through eye-catching digital banners, side-door display banners, stair wraps, and train interior banners.

To learn more about Etiqa Insurance Singapore’s ‘With You for The Ride’ campaign, please visit Etiqa’s campaign page.

About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct, and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

The post Etiqa Insurance Celebrates Adventure with ‘With You for the Ride’ Campaign at Marine Parade TEL Station Opening appeared first on Marketing In Asia.

Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy, emphasized the campaign’s alignment with Indonesia’s commitment to green and regenerative tourism. “Waste management is a challenge in our tourism sector, but through this campaign and our collaboration with AQUA and Pandawara Group, we aim to tackle this issue and enhance green tourism. The campaign aligns with the spirit of Wonderful Indonesia in maintaining the cleanliness of our beautiful destinations. I hope this movement continues and inspires more people to take action, just as Pandawara has,” stated Sandiaga.

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Running from June 1 to September 30, 2024, the campaign, supported by Tiket.com, allows Indonesian consumers to participate by purchasing any AQUA product, scanning the QR code, and uploading their receipt. Each purchase counts as at least one raffle ticket, with monthly prizes including free trips for winners and their friends to four priority destinations: Labuan Bajo, Wakatobi, Lake Toba, and Mandalika. Additional prizes include hotel vouchers worth IDR 500,000 for the top 50 spenders each month.

Promoting Quality and Sustainability

AQUA aims to educate and raise public awareness, especially among youths, about choosing high-quality, environmentally-friendly mineral water. The company sources its water from 19 protected mountains in Indonesia, ensuring it meets over 600 quality parameters. The natural filtration process through rock layers, untouched by humans, ensures AQUA provides quality drinking water with essential minerals. “AQUA is committed to providing quality drinking water for Indonesians while ensuring the sustainability of our water sources,” said Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia. “Water quality is directly linked to its source and the surrounding environment. Through this campaign, we aim to raise public awareness, particularly among youths, and invite them to work together to preserve Indonesia’s natural environment.”

AQUA’s Longstanding Commitment to Sustainability

For 51 years, AQUA has been dedicated to sustainable and responsible operations in Indonesia. Their initiatives include planting over 2.5 million trees in conservation areas, constructing infiltration wells, installing biopores and rainwater collectors, and developing biodiversity parks. AQUA’s #BijakBerplastik commitment supports a circular economy, with initiatives like establishing recycling business units and collection centers. In priority tourist destinations, AQUA has developed facilities for waste processing, including collection centers and waste banks. Through these efforts, AQUA collects over 22,000 tons of plastic waste annually, which is then recycled into new bottle packaging materials.

Collaborating with Pandawara Group, AQUA is conducting waste cleaning activities in four priority tourist destinations. M Rafly Pasha Putra Pratama from Pandawara Group remarked, “Achieving cleanliness and environmental sustainability requires cross-sector collaboration. We are excited to partner with AQUA, which has a strong track record in plastic waste management and various initiatives to preserve Indonesia’s natural environment.”

Public figure Najwa Shihab added, “Traveling offers more than just entertainment or healing, it is an opportunity to deepen understanding, broaden perspectives, and combat narrow-mindedness. However, if tourism is not managed sustainably and travelers are careless about the environment, what we gain is only destruction: pollution, erosion, and the loss of natural habitats. This is a global issue that can affect our future. The “100% Murni, 100% Petualangan Indonesia” campaign is crucial to finding the balance between enjoying destinations as tourists and preserving them as our planet’s inhabitants.”

Through responsible travel and strong cooperation between the tourism sector, industry, and the community, the “100% Murni, 100% Petualangan Indonesia” campaign aims to keep Indonesia’s tourist destinations clean and sustainable for future generations.

About AQUA

Founded in 1973 by Tirto Utomo, AQUA is a pioneer of drinking water in Indonesia. As a native Indonesian brand, AQUA strives to spread goodness to the community by providing healthy hydration and maintaining environmental sustainability. As of 2024, AQUA employs over 12,000 Indonesian workers and has 20 factories across Indonesia. AQUA is the first FMCG company in Indonesia to be certified BCorp, the highest standard for social and environmental performance, transparency, and accountability. AQUA’s sustainability report can be accessed at www.aqua.co.id.

The post Indonesia’s Tourism Takes a Green Turn with “100% Pure, 100% Indonesian Adventure” Campaign appeared first on Marketing In Asia.

A Skincare Sanctuary Where Heritage Meets Innovation

SK-II’s concept store narrates the legendary tale of its origins. In the 1970s, a team of scientists, driven by a quest to discover a revolutionary skincare ingredient, observed the remarkably soft and youthful hands of sake brewers, in stark contrast to their aged faces. This observation led to the identification of a singular yeast strain out of 350 possibilities, culminating in the creation of PITERA.

Every aspect of the concept store is thoughtfully designed to reflect the multifaceted world of PITERA. Utilizing naturally inspired materials, the store artfully tells the intricate stories of SK-II’s heritage and the ongoing miracles of PITERA.

The product discovery area highlights the craftsmanship behind PITERA innovations. Featuring Sugidama-inspired balls, which symbolize the passage of time in the fermentation process, the boutique’s product tester bar is adorned with designs inspired by the patterns arranged in rice by Toji masters. Central to each product collection is an exclusive art piece, crafted by a ceramic artist from Shiga—the birthplace of PITERA—representing the unique benefits of each iconic SK-II skincare line.

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The store’s ambiance is further enriched by Hinoki wood-inspired patterns and the delicate scent of Japanese cypress, Hinoki wood, and sandalwood, crafted exclusively for SK-II. This immersive skincare sanctuary leaves no detail overlooked.

Omotenashi-Inspired Service Like No Other

Embodying the spirit of omotenashi, or wholehearted hospitality, SK-II has elevated the skincare counseling experience to a ceremonial level. The SK-II Skin Ceremony, a series of skin rituals, epitomizes craftsmanship at every step and reflects SK-II’s commitment to delivering memorable and meaningful moments for each guest.

The grand opening of the SK-II Concept Store on 22 June 2024 featured an exclusive appearance by SK-II’s global celebrity ambassador MINA of TWICE, alongside some of Southeast Asia’s most influential beauty personalities.

“This first-ever SK-II concept store in Kuala Lumpur, Malaysia, marks a momentous milestone for the house of SK-II. Consumers are at the heart of all we do at SK-II, and this is a testament to our commitment to elevating skincare experiences for her and transform,” shared Sue Kyung Lee, President, P&G Global Skin & Personal Care. “More than a retail store, we want to provide a sanctuary for her to switch off from the world and immerse in the miracle world of PITERA. This is the beginning of a new era to elevate the SK-II shopping experience, and we look forward to sharing it with the rest of the world.”

About SK-II

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II’s iconic ingredient PITERA, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. F

About PITERA

Iconic and exclusive to SK-II, PITERA is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERA resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply1 into your skin delivering all goodness2.

The post SK-II Unveils First-of-its-Kind Concept Store in Kuala Lumpur: A Fusion of Heritage and Innovation appeared first on Marketing In Asia.

Micro dramas, renowned for their succinct narrative structure and compelling storylines, have emerged as a cultural phenomenon in China and are gaining international traction. The market value of the micro drama industry in China soared to approximately USD 5.3 billion in 2023 and is projected to skyrocket to USD 233 billion by 2028. Viddsee, with its expertise in short form dramas, is well-positioned to captivate Southeast Asian viewers with these engaging micro films, thus enriching its diverse content library and meeting the evolving tastes of regional audiences.

“With over 10 years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave,” said Ricky Ow, Board of Directors at Viddsee. “The growth of micro dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”

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Since 2022, Viddsee has been producing original vertical microseries, leading to a significant surge in viewership and engagement on their platform. This trend underscores the rising popularity of micro dramas. The partnership with Risingjoy is anticipated to amplify this momentum by showcasing selected Chinese micro drama titles to Southeast Asian audiences and initiating collaborative production ventures in the region.

Cassandra Yang, General Manager at Risingjoy, expressed her excitement about the partnership, stating, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also makes them an ideal partner to facilitate localisation of such micro dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”

“We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences,” said Ho Jia Jian, CEO and Founder of Viddsee. “This collaboration marks the beginning of several such partnerships, through which we aim to diversify our content offerings and maintain our leadership in the short form drama space.”

The initial slate of Chinese micro drama titles is set to premiere on Viddsee in the second half of 2024. Further details will be unveiled in the coming months, highlighting the new content and collaborative projects that are on the horizon.

About Viddsee

Viddsee is a creator platform for short premium content, with over 3 billion views and more than 5,000 strong storytelling community. With the mission of empowering storytellers, it provides high-quality content to audiences through its data-driven creative studio and multi-platform network.

It connects independent storytellers with digital-native audiences, brands, and partners to produce and market original films and series built upon its community. Its strong talent database and expertise in production, creative, and marketing help brands amplify content to greater value. Viddsee Labs develops IP rights and ownership at each stage of filmmaking to further facilitate the growth of Asian storytelling.

The post Viddsee and Risingjoy Forge Partnership to Introduce Chinese Micro Dramas to Southeast Asia appeared first on Marketing In Asia.

Kamsah – Medium Olive Wood Serving & Cutting Board

No picnic is complete without a beautiful, handcrafted olive wood serving platter from Forest Decor. Made by skilled artisans, each piece boasts a unique pattern and finish, ensuring that no two boards are alike. The thick cutting surface and captivating design make this board both functional and visually stunning, adding a touch of elegance to any outdoor dining setup.

Nose Best Candles – Drag Brunch

Transform your picnic atmosphere with Nose Best Candles’ vibrant citrus scent, Drag Brunch. With fragrance notes of peach nectar, papaya, blood orange, lemon, and pomegranate, this handmade soy candle offers a slow, clean burn. Created in small batches in Bushwick, Brooklyn, these candles come with a curated Spotify playlist and mocktail recipe, enhancing your outdoor ambiance. Enjoy 20-30 hours of burn time for the 4oz size and 40-50 hours for the 8oz size.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Matter – Compostable Party Cups

Say goodbye to waste with Matter CompostCups. These eco-friendly, compostable cups are perfect for any picnic or social gathering. Certified to break down in both industrial and home composting environments, Matter products return valuable nutrients to the soil, avoiding the potential toxins of traditional plastics. Embrace sustainability with every sip.

Something Splendid – The Garden Party Gift Box

Looking for the ideal picnic gift? The Garden Party Gift Box from Something Splendid is a vibrant and colorful choice. Featuring champagne flutes, coasters, and a three-wick candle, this gift box brings fun and joy to any outdoor event. Complete with a handwritten card, it’s shipped straight to your bestie’s door for free, making it the perfect surprise for any occasion.

Kubo Tea – Half and Half Iced Tea

Elevate your energy levels naturally with Kubo Tea’s iced tea bags. Made with Organic Green Tea Caffeine, these blends offer a revitalizing boost without the crash. High in antioxidants and sugar-free, Kubo Tea is a delicious and healthy alternative to iced coffee, perfect for keeping you refreshed during your picnic.

GREEN Organic Hydration

Introducing GREEN Organic Hydration, your new picnic companion. These hydration packets are crafted with organic, sustainable ingredients, offering rapid replenishment and a gentle energy lift without the jitters. As part of 1% for the Planet, GREEN Organic Hydration not only ensures your well-being but also contributes to the health and sustainability of our communities.

The post Elevate Your Picnic Experience with These Must-Have Essentials appeared first on Marketing In Asia.