Berlin, July 9, 2024 – In an exciting development for Asian tourists visiting Europe, FREENOW, the leading European taxi app, has announced its integration with Alipay+, a comprehensive suite of cross-border mobile payment solutions. This collaboration spans seven European countries: Spain, Germany, Ireland, Italy, France, Greece, and Austria, significantly enhancing the travel experience for Asian visitors amid the peak summer tourism season.
Enhancing Convenience and Rewards for Travelers
Alipay+, an official sponsor of UEFA EURO 2024™, has developed an innovative mini-program allowing Asian tourists to book FREENOW taxis and pay seamlessly using their preferred e-wallets. The supported e-wallets include Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China), and Touch ‘n Go eWallet (Malaysia). This integration allows travelers to pay as conveniently as they would in their home countries.
In addition, AlipayHK users will benefit from personalized rewards for every FREENOW ride, offering an extra layer of convenience and value for travelers from Hong Kong.
Comments from FREENOW and Alipay+ Executives
Andreas Maier, General Manager of Germany and Austria at FREENOW, expressed his enthusiasm about the partnership: “FREENOW, Germany’s leading cab app, is proud to partner with Alipay+. This collaboration allows us to offer Asian travelers an unrivalled experience, combining convenience with our best-in-class service.”
Pietro Candela, General Manager of Europe at Alipay+, highlighted the benefits of the partnership during the busy summer season: “During the peak summer season, FREENOW will benefit from the large influx of Asian tourists visiting major European cities, which are becoming increasingly popular destinations, especially this year for the EUROs. We also want to adapt to the needs of these Asian travelers, so that they can conveniently pay with their preferred e-wallet and benefit from the personalised promotions on offer.”
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About FREENOW
Founded in 2009, FREENOW has revolutionized the taxi industry with its advanced tech platform, supporting over 150,000 partner drivers across Europe. Committed to sustainability and efficiency, FREENOW offers a range of mobility services, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds, and public transport. Backed by BMW Group and Mercedes-Benz Mobility, FREENOW operates in 9 European markets and over 150 cities, led by CEO Thomas Zimmermann.
About Alipay+
Alipay+ provides global merchants with digitalization technology solutions and cross-border mobile payment services, facilitating seamless transactions for consumers using their preferred payment methods abroad. Small and medium-sized businesses leverage Alipay+ digital tools for enhanced efficiency and omni-channel growth.
