A Story That Resonates

Set in late 1980s Singapore, “Wonderland” tells the heartfelt story of single father Loke (Mark Lee) who dreams of fulfilling his daughter Eileen’s (Xenia Tan) aspiration to study overseas. Struggling with illiteracy, Loke seeks help from his neighbor Tan (Peter Yu) to communicate with his daughter abroad. This poignant narrative explores themes of sacrifice, hope, and the unpredictable nature of life, capturing a bygone era in Singapore and highlighting the power of friendship.

Everyone Can Dream

The film’s themes align seamlessly with Singlife’s multi-year brand campaign, emphasizing that everyone has a dream, regardless of its grandeur. Singlife believes that with proper planning and time, financial freedom dreams are attainable, positioning itself as a trusted financial partner to help Singaporeans achieve a better way to financial freedom.

Commitment to Our Community

This sponsorship follows Singlife’s recent support for Singapore-born national shuttlers Terry Hee and Jessica Tan, reinforcing its dedication to nurturing local talent. “Wonderland” is more than just a film; it is a testament to local creativity and a vehicle for fostering a deeper appreciation of shared humanity. Although the film is set in Singapore and the United States with Hokkien dialogue, its universal themes resonate widely.

Debra Soon, Singlife’s Group Head of Brand, Communications, Marketing, and Experience, remarked, “Through our sponsorship, we aim to bring this powerful story to a wider audience, shedding light on the challenges, including financial dilemmas, faced by the everyday Singaporean. It sends the message that everyone can have a dream and you do not have to go through the difficulties of achieving that dream alone. Wonderland is not just a film; it is a reminder of the enduring parental love and the importance of holding onto hope even in the face of adversity.”

孙舒珊, Singlife品牌，通讯, 市场营销与体验集团主管, added, “我们希望通过这次的赞助将这部屡获殊荣的本地创作带给更多国人。这一部电影围绕着追逐梦想的主题。人因梦想而伟大。Singlife也坚信每个人都有追逐梦想的权利。我们致力成为国人追逐梦想的良伴，让他们在路上不感到彷徨孤单。《乐园》不仅仅是一部电影，它更像一面镜子，映照出我们新加坡人坚韧不拔的精神，以及即使面对困难也心怀希望的信念。”

Set to premiere in cinemas this August, Singlife invites everyone to support this remarkable film and the talented individuals behind it. For more information about “Wonderland” and its release, please visit Wonderland’s Instagram.

About Singlife

Singlife is a premier homegrown financial services company dedicated to providing consumers with a pathway to financial freedom. Leveraging innovative, technology-driven solutions, Singlife offers a broad array of products and services that empower individuals to manage their financial well-being at every stage of life.

Our offerings include a comprehensive suite of insurance plans, employee benefits, and strategic partnerships with financial adviser channels and bancassurance. Through our GROW with Singlife platform, we provide tailored investment and advisory solutions. Additionally, the Singlife Account, a mobile-first insurance savings plan, ensures seamless access to financial security.

As the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs, and Public Officers Group Insurance Scheme, Singlife underscores its commitment to serving the community. We are proud signatories of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, reflecting our dedication to sustainability.

The merger of Aviva Singapore and Singlife in September 2020, valued at S$3.2 billion, marked the creation of one of the largest homegrown financial services companies in Singapore. This was the largest insurance deal in Singapore at the time. In March 2024, Singlife was acquired by Sumitomo Life, one of Japan’s leading life insurers, in a transaction valued at S$4.6 billion, making it one of the largest insurance deals in Southeast Asia.

The post Singlife Sponsors Award-Winning Film “Wonderland,” Celebrating Local Talent and Dreams appeared first on Marketing In Asia.

One of the standout features is the new Seoulite print, capturing the city’s electric energy, alongside the Olive colorway, inspired by Seoul’s mountainous landscape. The collection also introduces the 19 Degree Frame travel collection and the premium Turin collection, along with updates to the iconic Voyageur, 19 Degree Aluminum, and TUMI Sport collections.

New Additions to Iconic Collections

The 19 Degree Frame collection expands TUMI’s travel offerings, featuring integrated frame opening/closure latches, retractable handles, and signature smooth, quiet wheels. The interiors are equipped with tie-down straps and mesh zip pockets, providing optimal organization. Available in Black Texture and Pearl Grey Texture, this collection caters to diverse travel needs with sizes ranging from carry-on to extended packing cases.

The all-new premium Turin collection pushes the boundaries of performance luxury. Crafted from Italian leather with elevated metal accents, Turin offers sleek silhouettes designed for the dynamic lifestyle. The collection includes backpacks, briefcases, slings, totes, and small leather goods, all in a sophisticated black colorway.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Relaunched Voyageur Collection

TUMI’s iconic Voyageur collection is relaunched in luxurious, smooth leather, featuring the TUMI “T” logo and meticulous craftsmanship with elevated hardware details. This collection includes backpacks, totes, shoulder bags, and crossbodies, with the addition of an all-new train case. Color options include classic black with light gold or gunmetal hardware and the dynamic seasonal Pewter Metallic with gunmetal hardware.

Expansion into Sports Gear

TUMI continues its expansion into the world of sports with new offerings for racquet sports and cycling enthusiasts. The racquet sports range includes a Pickleball Bag, Tennis Racquet Bag, and Tennis Backpack, each with magnetic shoulder straps for versatile wear. For cyclists, TUMI introduces durable styles made from water-resistant materials with reflective accents, including the Tour Biking Backpack, Alliance Biking Backpack, Peyton Sling, and Signal Sling. Additionally, the spacious Yoga Sling is designed to hold a 26-inch mat and accessories.

Shop the Collection

The new Fall collections are available at TUMI stores and TUMI.sg worldwide. Follow @TUMITravel to explore how TUMI merges design and performance in its products.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI empowers journeys as a lifelong partner to movers and makers in pursuit of their passions. Discover more at TUMI.com and follow TUMI on Instagram, TikTok, Facebook, and YouTube.

The post TUMI Unveils Fall 2024 Collection: Innovation Meets Tradition in New Travel and Lifestyle Offerings appeared first on Marketing In Asia.

Out of over 350 applicants, 34 pioneering greentechs have been shortlisted, including 10 from Malaysia. These selected companies will participate in a rigorous program designed to fast-track the development of sustainable technology solutions.

About the GreenTech Accelerator

Helmed by UOB’s innovation accelerator, UOB FinLab, the GreenTech Accelerator is a testament to UOB’s commitment to sustainability across ASEAN. The program provides unparalleled access to masterclasses, mentoring from over 30 world-class experts across three countries, and UOB FinLab’s expansive network of 25,000 industry leaders, including businesses, governments, SMEs, and tech suppliers.

This year’s program also offers up to SGD100,000 for greentechs to pilot impactful and deployable solutions. Throughout the six months, participants will address real-world sustainability issues from more than 50 challenge statements contributed by 27 partners, including UOB and external collaborators such as Encompass and Great Cosmo Industries.

Building on the success of its inaugural run in 2022, which led to the establishment of eight pilots and over 160 business connections, the 2024 edition expands its reach to Malaysia and Thailand, aiming to make a significant impact on sustainability.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Challenge Statements

UOB FinLab has collaborated with corporate partners to identify key sustainability challenges. Selected greentechs will work on developing innovative solutions to tackle these issues in areas such as Circular Economy and Waste Management, Energy Efficiency, Food and Agriculture, Sustainable Cities and Urban Planning, and Carbon Management and Reporting.

Meet the Shortlisted Greentechs

The 34 greentechs participating this year span Singapore, Malaysia, and Thailand, categorized based on the challenge statements they address. Here are some of the Malaysian greentechs:

• Bina-Biox Biomaterials: Provides mycelium-based packaging as an eco-friendly alternative to polystyrene, reducing reliance on fossil fuels and minimizing waste.
• Entomal Biotech: Offers sustainable waste management solutions using black soldier flies to convert organic waste into high-protein feed and fertilizers.
• Intllife: Develops smart home software to enhance energy efficiency and reduce management costs.
• iVis Technologies: Identifies wastages and inefficient equipment usage through a proprietary cloud-based energy management platform.
• Letrik Link Sdn Bhd / CUCUK: Promotes the adoption of EVs and transforms heritage sites into EV charging locations to reduce noise and air pollution in Malaysia.
• Materials In Works: Upcycles paper liner waste from the label industry to combat climate change.
• MEC Clearwaste: Converts waste streams into reusable and recyclable by-products.
• Qarbotech: Produces photosynthesis enhancers and innovative solutions for food security challenges and climate change.
• Retragreen: Provides services for energy data collection, management, and certification.
• Wimera Systems Sdn Bhd: Offers technology and consulting for businesses to optimize electricity consumption.

For more information about the program, challenge statements, and past participants, visit UOB FinLab’s website.

The post UOB FinLab Launches GreenTech Accelerator 2024 to Propel Sustainability Solutions Across ASEAN appeared first on Marketing In Asia.

With the latest enhancement, users can now link their Gojek accounts with their yuu accounts, enabling them to earn yuu Points on every Gojek ride they take, across all service types. This initiative not only brings additional benefits but also aligns with Gojek’s commitment to enhancing user experience and value.

In the near future, Gojek users will also be able to use their accumulated yuu Points to directly offset the cost of their rides, offering substantial savings. To mark this milestone, Gojek and yuu are running a special promotion until August 14, 2024. Users who link their accounts and complete their first Gojek ride will earn 3 yuu Points per $1 spent, equivalent to an additional 1% cash rebate.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Lien Choong Luen, General Manager of Gojek Singapore, expressed his enthusiasm, stating, “I’m excited to deepen our partnership with yuu, which will allow Gojek and yuu users to enjoy even better rewards. Partnerships have always been central to Gojek; with ride-hailing an essential part of many Singaporeans’ daily commute, this will allow users to get more value from every trip that they take, or every purchase they make via yuu.”

Echoing this sentiment, Chen Peng, CEO of minden.ai, said, “Our partnership with Gojek and DBS exemplifies our commitment to driving rewarding interactions between consumers and brands. It is also our goal to ensure that these interactions are seamless and convenient. We are pleased to announce that all yuu Rewards Club members can now earn yuu Points with their rides simply by linking their yuu ID in the Gojek app.”

This strengthened collaboration underscores Gojek’s and yuu’s dedication to enhancing user satisfaction through innovative loyalty programs. By integrating their services, they provide a seamless and rewarding experience for all users.

The post Gojek Singapore Strengthens Partnership with yuu Rewards Club to Offer Enhanced Rewards appeared first on Marketing In Asia.

Empowering Women Through Technology

The partnership, cemented by a Memorandum of Understanding (MOU), will see the development of a blockchain-based Digital Health Passport. This solution promises a secure, immutable record of verified credentials, facilitating easier access to essential health benefits. SEWA Shakti Kendras (SSKs), the community centers of the Self-Employed Women’s Association (SEWA), will serve as hubs where women can access their digital health passports and receive support in navigating health services and other entitlements.

Mirai Chatterjee, Director of SEWA Social Security, remarked, “This collaboration will aid the work of the SEWA Shakti Kendras by encouraging thousands of women workers to more actively participate in their healthcare journey. By offering them secure access to their documents and thereby to the health care that they are eligible for, we are hopeful for improved health outcomes and ultimately a sense of ownership and confidence that will help them achieve economic empowerment and self-reliance.”

Revolutionizing Healthcare Access

Currently, SEWA Shakti Kendras reach nearly 34,000 households, impacting around 200,000 individuals. The manual processes of collecting and validating documents for accessing entitlements will be significantly streamlined with the Digital Health Passport. This will not only reduce errors but also ensure compliance with India’s new Personal Identifiable Information regulations. Blockchain’s robust security features will empower SEWA members to maintain control over their identities, safeguarding their data from unauthorized access and tampering.

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

Anil Kakani, VP and India Country Head at Algorand Foundation, said, “India’s large informal workforce routinely faces challenges in accessing the government programs that have been established to meet their basic health care needs. Research shows that these programs help informal women workers stay healthy and able to work. It’s a privilege for us at Algorand to partner with Lok Swasthya SEWA in delivering a blockchain solution that will help improve healthcare access and outcomes for working women and their families. This collaboration highlights the power of blockchain in creating a more inclusive economy and helps deliver on the vision laid out over half a century ago by SEWA’s founder, Ela ben Bhatt.”

Addressing Challenges in Healthcare Accessibility

India has made substantial progress towards universal health coverage through initiatives like the Ayushman Bharat program. However, millions in the informal labor force, particularly women, still face significant barriers to accessing these programs. The Digital Health Passport aims to overcome these hurdles, leveraging SEWA Shakti Kendras’ strong position within the community to rapidly enroll members into crucial health and social protection programs.

Blockchain: A Catalyst for Change

The Algorand blockchain will ensure tamper-proof storage and easy retrieval of health data, empowering women to manage their health information effectively. This collaboration between AlgoBharat and Lok Swasthya SEWA exemplifies a powerful real-world application of blockchain technology, highlighting its potential to create a more inclusive and equitable society.

The post Algorand and SEWA Partner to Launch Blockchain-Powered Digital Health Passport for Women’s Empowerment appeared first on Marketing In Asia.

The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

The festivities kicked off on June 28th with an inspiring session led by TikTok Shop’s top creator, Vicky Littlewolf. She shared her entrepreneurial journey, highlighting how her own challenges as a content creator led her to create job opportunities for over 100 aspiring talents and sellers in Penang.

The event was officially inaugurated by YAB Prime Minister Dato’ Seri Anwar Ibrahim, marking a significant milestone in the partnership between TikTok Shop and TEKUN Nasional. Nur Azre Abdul Aziz, Strategic Partnerships Director at TikTok Shop Malaysia, expressed her enthusiasm, stating, “I’m glad that this partnership has had a positive impact on the entrepreneur community. In just 45 days, the event saw participation from 150 sellers from Penang, Kedah, and Perlis. These TEKUN Nasional entrepreneurs also achieved 1.19 million customer traffic and saw a 243% increase in sales from LIVE selling, thanks to TEKUN Nasional for bringing digital transformation to life.”

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

Highlighting the event’s success, the top 10 winning entrepreneurs from the Live Streaming Competition were each awarded a “Live Streaming Package” valued at over RM7,000. This package included traffic support, sales vouchers, affiliate creator matchmaking, and a live streaming booth setup at the event. Additionally, 14 more entrepreneurs showcased their innovative ideas in a thrilling Business Pitching Competition during the carnival.

Dato’ Abdullah Sani, Chairman of TEKUN Nasional, expressed his gratitude to TikTok Shop for their strategic promotion of the event, which reached over 3 million viewers via short videos by June 29th, 2024. He emphasized the importance of adaptability in entrepreneurship, stating, “To succeed as an entrepreneur, one must adapt to change. The rise of information and communication technology has propelled society into the digital era. Adapting to new technologies enables entrepreneurs to innovate and explore new opportunities.”

The Karnival TEKUN Madani also featured the TikTok Shop Awards ceremony, officiated by Dato’ Abdullah Sani, celebrating the exceptional achievements of participating entrepreneurs. Noteworthy awards included:

• Best Live Sales Result: @cikschagold.hq, achieving a 7,000x sales growth in 20 days.
• Highest Order Growth: @lipstickscarf, achieving a 1.6x order growth in 20 days.
• Best Short Video Interaction: @cendawanhub, garnering over 40,000 views.
• Business Pitching Competition Winner: @shiffaenterprise, a family-owned Penang curry powder supplier.

Shiffa Enterprise was awarded a three-month mentoring program from TikTok Shop Partner Anna Aziz, which includes short video production, LIVE selling hosts, and two one-on-one tutoring sessions. Anna Aziz is renowned for her expertise in creating custom video content that elevates brand visibility, engagement, and sales, offering comprehensive services from strategic planning to performance analysis.

As TikTok Shop continues to empower local entrepreneurs, this partnership with TEKUN Nasional marks a significant step towards fostering digital innovation and growth in Malaysia’s entrepreneurial landscape.

About TikTok

TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

The post 200,000 Malaysians Celebrate Local Entrepreneurship at Karnival TEKUN Madani in Partnership with TikTok Shop appeared first on Marketing In Asia.

Through this inaugural collaboration, Samsonite Malaysia will equip the entire Malaysian contingent with the Samsonite Proxis collection, ensuring that athletes travel with ease and confidence. This initiative underscores Samsonite Malaysia’s dedication to enhancing the travel experience for national athletes as they embark on their journey to the Olympic Games.

OCM Secretary General, Dato’ Mohd Nazifuddin, expressed, “We are extremely pleased with Samsonite Malaysia’s commitment to support our national athletes through this partnership. The athletes will be provided with suitcases that are an avid traveller’s dream. This collaboration is a great fit with not only the Malaysian Contingent but the OCM as the sole authority in managing our contingent in various international Multi-Sports Games. Naturally, we are confident that this partnership will play an integral role in bolstering the success of our athletes in Paris.”

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Samsonite Malaysia is honored to be part of this historic journey. This sponsorship reflects the company’s dedication to supporting national athletes and represents a deeper commitment to the spirit of athleticism and the enduring pursuit of excellence. Just as the athletes train rigorously, facing challenges with determination and resilience, Samsonite Malaysia embodies these same values through its products and mission.

“Samsonite Malaysia is honored to partner with OCM to support the Malaysian Contingent on their journey to the XXXIII Olympic Games Paris 2024. We are committed to empowering our athletes and supporting the team with our high-performing luggage. This sponsorship is our commitment to support our national athletes as they embark on an unforgettable journey to the XXXIII Olympic Games Paris 2024, as they make our country proud,” said Ambert Khoo, Country Head of Samsonite Malaysia.

Samsonite Malaysia believes that the journey is as significant as the destination. By providing athletes with reliable and high-performing luggage, Samsonite Malaysia aims to empower the athletes to focus on what truly matters—their performance, their dreams, and their pride in representing Malaysia. This partnership is a testament to Samsonite Malaysia’s belief that greatness is not achieved in isolation but through the collective support of a community that values perseverance, integrity, and unity.

Lightness Meets Strength

This isn’t just another luggage; it’s an extension of your adventurous spirit. Crafted from Samsonite’s innovative Roxkin, a next-generation material, Proxis is unbelievably lightweight yet incredibly strong, ensuring your luggage can keep up with the fearless pursuit of your future.

More Than Luggage, It Carries Your Dreams

Proxis isn’t just about carrying your belongings; it’s about carrying the potential for incredible experiences. Trusted by travelers around the world, Proxis luggage is a reliable travel companion for those who chase their dreams. Provided in three prominent colors—Honey Gold, Black, and Petrol Blue—these colors represent the identity and uniformity of the Malaysian contingent.

For more details on the collections and prices, please visit the official Samsonite Malaysia website at ww.samsonite.com.my.

The post Samsonite Malaysia Partners with The Olympic Council of Malaysia to Support National Athletes at Paris 2024 Olympics appeared first on Marketing In Asia.

Founded in 2016, PPURPOSE has built a reputation for delivering culturally impactful programming and advocacy. Notable clients include Netflix, Hugo Boss, Zespri, Asian Civilisations Museum, and the National Arts Council. Recently, the agency co-presented the preview of New Bahru, a lifestyle and creative destination by The Lo & Behold Group, drawing

PPURPOSE’s Brand Refresh to Better Embody the Agency’s Spirit

PPURPOSE’s rebrand is not just about expanding services but also about aligning its visual identity with its ethos of creating positive change and cultural impact. The agency’s refreshed look includes a new color palette and an updated website that reflects the dynamism of their work and constant motion. Their new logo symbolizes perpetual movement, capturing the essence of their innovative approach to PR and communications.

Exploring New IP Projects with Deeply Curious Co.

In this next chapter of growth, PPURPOSE will be exploring more IP projects through its IP and community outreach arm, Deeply Curious Co. The focus will remain on driving positive change through wellbeing-related content, experiences, and investments. This strategic direction aims to create lasting cultural impacts and foster communities built around meaningful experiences.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Recent Projects and Achievements

PPURPOSE has demonstrated its capability through several impactful projects:

• Sneak Peek of New Bahru: Partnering with The Lo & Behold Group, PPURPOSE co-presented an event showcasing New Bahru, a major lifestyle project. The event featured communal artworks, live performances, and design-centric partnerships, drawing over 12,000 attendees.
• Rasa Gombak Day Out: In collaboration with Enterprise Singapore, PPURPOSE conceptualized a pop-up marketplace celebrating Bukit Gombak as a modern heritage heartland hub. The success of this event led to securing another Heartland Rejuvenation project in a new precinct.
• We See You Care: This campaign with the Agency for Integrated Care highlighted the realities of caregiving through personal stories from KOLs. The campaign reached over 4.5 million people and won Gold at the PR Asia Awards 2024.
• The Arts Plan: PPURPOSE partnered with the National Arts Council to drive engagement for The Arts Plan. This included a multi-act experience for the arts community and a travelling showcase for the public, which successfully engaged large crowds.

With its rebrand and expanded capabilities, PPURPOSE is poised to set new standards in PR and communications, creating culturally impactful experiences that resonate globally. The agency’s commitment to creativity, advocacy, and meaningful engagement continues to drive its success and growth in the industry.

The post PPURPOSE Rebrands and Expands PR Capabilities, Wins Major Creative Pitches appeared first on Marketing In Asia.

If you’re using an iPhone and want to try out this feature, here’s how you can set it up: Open Google Maps and tap your profile picture. From there, go to Settings, then Navigation, and finally to Driving options. Here, you’ll find the option to toggle on the ‘Show Speedometer’ feature. Once enabled, a small, circular speedometer will appear in the bottom-left corner of your navigation screen. This gauge not only shows your current speed, but also alerts you by changing color if you’re speeding.

For those who prefer a less cluttered display, Google has included an easy way to turn the speedometer off and on directly from the navigation screen—just tap the ‘Speed Limit’ icon. If you decide you don’t want the speedometer at all, you can disable it permanently by going back into the Map Display settings.

This feature is included in the latest Google Maps update for iOS, version 6.123.0, which has been rolling out to users through server-side updates. Google points out that while the in-app speedometer is handy for keeping an eye on your speed, it shouldn’t be relied on entirely due to possible discrepancies caused by external factors. They recommend using your vehicle’s built-in speedometer for the most accurate speed readings.

This update is part of Google’s ongoing effort to enhance the functionality and safety of its navigation app, though it remains unavailable for Android Auto users.

The post Google Maps Introduces Live Speedometer for iOS and CarPlay appeared first on Marketing In Asia.

The Court of Appeal, after hearing the submissions from both parties on 9th July 2024, decided in favor of CTOS, awarding costs of RM65,000.00. The court unanimously concluded that:

• The Plaintiff did not establish a case of defamation, negligence, or breach of statutory duties against CTOS.
• Credit Reporting Agencies are not subject to a duty of care under common law.
• Credit Reporting Agencies can formulate and publish credit scores as part of their credit reporting activities under the Credit Reporting Agencies Act.

This ruling nullifies the Kuala Lumpur High Court’s judgment dated 7th February 2024 and dismisses the Plaintiff’s Cross Appeal.

Erick Hamburger, CTOS Digital Group Chief Executive Officer, expressed his satisfaction with the outcome, stating, “This positive decision is very encouraging as we continue enhancing our products and services offering that improves credit risk management, facilitates financial inclusion, and promotes responsible lending and borrowing to prevent over-indebtedness among Malaysians.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

Looking forward, CTOS remains dedicated to its core pillars of Credibility, Transparency, Opportunity, and Stability. By ensuring the highest standards of accuracy and integrity, fostering transparency and accountability, and empowering individuals and businesses, CTOS continues to build trust and promote financial health. Hamburger emphasized, “This decision is a significant step in CTOS’ journey to offer Malaysians a comprehensive system for credit reporting. CTOS will continue empowering consumers and businesses with the tools and information needed to make informed financial decisions confidently.”

With this significant legal victory, CTOS is poised to further enhance its role in the financial ecosystem, providing essential tools for credit risk management and fostering an environment of responsible lending and borrowing across Malaysia.

About CTOS Data System SDN BHD

CTOS, Malaysia’s largest private credit reporting agency, is a registered Credit Reporting Agency under the Credit Reporting Agencies Act 2010. Established in 1990, CTOS has over 30 years of experience in aiding credit grantors make better credit decisions. CTOS utilises information from its users and the public domain to support informed decisions and facilitate fact-based risk management when providing credit extension. CTOS delivers a complete portfolio of credit reports and value-added services and is widely used by the country’s banking and financial institutions, insurance companies, large corporations, legal firms, businesses and state and statutory bodies.

The post CTOS Triumphs in Court of Appeal: Empowered to Formulate Credit Scores for Malaysians appeared first on Marketing In Asia.

Enhancing Convenience and Rewards for Travelers

Alipay+, an official sponsor of UEFA EURO 2024, has developed an innovative mini-program allowing Asian tourists to book FREENOW taxis and pay seamlessly using their preferred e-wallets. The supported e-wallets include Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China), and Touch ‘n Go eWallet (Malaysia). This integration allows travelers to pay as conveniently as they would in their home countries.

In addition, AlipayHK users will benefit from personalized rewards for every FREENOW ride, offering an extra layer of convenience and value for travelers from Hong Kong.

Comments from FREENOW and Alipay+ Executives

Andreas Maier, General Manager of Germany and Austria at FREENOW, expressed his enthusiasm about the partnership: “FREENOW, Germany’s leading cab app, is proud to partner with Alipay+. This collaboration allows us to offer Asian travelers an unrivalled experience, combining convenience with our best-in-class service.”

Pietro Candela, General Manager of Europe at Alipay+, highlighted the benefits of the partnership during the busy summer season: “During the peak summer season, FREENOW will benefit from the large influx of Asian tourists visiting major European cities, which are becoming increasingly popular destinations, especially this year for the EUROs. We also want to adapt to the needs of these Asian travelers, so that they can conveniently pay with their preferred e-wallet and benefit from the personalised promotions on offer.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

About FREENOW

Founded in 2009, FREENOW has revolutionized the taxi industry with its advanced tech platform, supporting over 150,000 partner drivers across Europe. Committed to sustainability and efficiency, FREENOW offers a range of mobility services, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds, and public transport. Backed by BMW Group and Mercedes-Benz Mobility, FREENOW operates in 9 European markets and over 150 cities, led by CEO Thomas Zimmermann.

About Alipay+

Alipay+ provides global merchants with digitalization technology solutions and cross-border mobile payment services, facilitating seamless transactions for consumers using their preferred payment methods abroad. Small and medium-sized businesses leverage Alipay+ digital tools for enhanced efficiency and omni-channel growth.

The post FREENOW and Alipay+ Partner to Elevate Asian Tourists’ Travel Experience in Europe appeared first on Marketing In Asia.

This collaboration allows Chief Telecom to transport its customers to Singapore, linking them to the DE-CIX ASEAN distributed interconnection platform. This platform facilitates remote peering with DE-CIX Frankfurt, the largest IX in Europe and one of the most significant globally. Consequently, Chief Telecom’s clientele will benefit from DE-CIX’s enterprise services, including the Microsoft Azure Peering Service (MAPS) for secure and dedicated Microsoft 365 cloud connectivity, cloud interconnectivity with major providers, and cloud-to-cloud connectivity through the DE-CIX Cloud ROUTER.

Partnership Propels Digital Economies and Societies Forward

Reducing latency times and enhancing performance of digital content and applications, this strategic partnership is set to benefit Chief Telecom’s customers by bolstering their economic ties to Singapore and the broader Southeast Asia region. Mareike Jacobshagen, Head of Global Business Partner Program at DE-CIX, stated, “This new partnership opens a doorway to the ASEAN region that will allow Chief Telecom’s networks to directly interconnect with networks in Southeast Asia. Together with partners like Chief Telecom, we are driving digitalisation in many regions around the globe and shaping the infrastructure that today’s digital economies and societies need to grow and prosper.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

Mr. Joseph Wu, Chairman of Chief Telecom, emphasized the significance of this alliance, noting, “DE-CIX not only connects thousands of data centers in Europe, the Middle East, North America, Asia, and Africa, but also operates more than 50 Internet and Cloud Exchanges worldwide. It is one of the top commercial internet exchange operators globally. In the future, Chief Telecom and DE-CIX will leverage their combined strength to promote more comprehensive solutions in Europe and Asia. The customers and peering members of both parties, therefore, will benefit from higher-quality internet services.”

The distributed DE-CIX ASEAN interconnection platform links key markets in Southeast Asia, promoting direct data pathways, lower latency, and enhanced cloud access across the region. Covering seven key metro markets including Jakarta, Singapore, Kuala Lumpur, Johor Bahru, Penang, Brunei, and Manila, customers at any of these exchanges can seamlessly exchange internet traffic with networks across the region, ensuring top-quality interconnection services for both wholesale and enterprise needs, in the most cost-effective manner.

About DE-CIX

DE-CIX is the leading global operator of Internet Exchanges (IXs), providing interconnection services in over 50 metro-markets across Europe, Africa, North America, the Middle East, and Asia. Connecting thousands of network operators, ISPs, content providers, and enterprise networks from more than 100 countries, DE-CIX offers unparalleled peering, cloud, and other interconnection services. With a data volume of nearly 40 Exabytes per year at its Frankfurt location, DE-CIX is one of the largest Internet Exchanges worldwide. Further information is available at www.de-cix.net.

About Chief Telecom

Founded in 1991, Chief Telecom became an affiliate of CHT in 2006 and was listed on the Taipei Exchange in 2018 (TWSE: 6561). Chief Telecom is ISO 27001, ISO 27011, ISO 27017, ISO 27018, and Data Centre Operations Standard (DCOS) certified, ensuring top-notch information security. With its global internet backbone, Chief Cloud eXchange (CCX), and TPIX – the largest internet exchange in Taiwan, Chief Telecom provides comprehensive solutions and various business models to enhance operational efficiency and competitiveness. For more information, visit www.chief.com.tw.

The post DE-CIX and Chief Telecom Forge Strategic Partnership to Enhance Connectivity Across Asia and Europe appeared first on Marketing In Asia.

Price and Variants

The Redmi 13 5G is available in two variants: the base model features 6GB RAM and 128GB of internal storage and is priced at Rs 12,999, which includes a Rs 1,000 bank offer. The higher-spec variant, which comes with 8GB RAM and 128GB storage, is available for Rs 14,499 after including the bank offer discount.

Display and Design

Xiaomi’s Redmi 13 5G boasts a 6.79-inch Full HD+ LCD screen, complemented by a 120Hz adaptive refresh rate for effortlessly smooth visuals. This model introduces a center punch-hole design and is distinguished by its dual-sided glass body, a first in its class, adding an elegant crystal glass finish. For durability, the display is fortified with Corning Gorilla Glass 3.

Performance

Under the hood, the Redmi 13 5G is powered by the Snapdragon 4 Gen 2 AE (Accelerated Edition) SoC, which supports up to 8GB of RAM and an additional 8GB of virtual RAM. The device offers 128GB of internal storage, expandable up to 1TB via microSD card, and runs on Android 14 with Xiaomi’s proprietary Hyper OS.

Camera Capabilities

A standout feature is its 108MP main camera that incorporates Samsung’s ISOCELL HM6 sensor and utilizes 9-in-1 pixel binning technology, ensuring exceptionally clear images. The device also includes a 2MP macro camera and a 13MP front camera for selfies, enhanced by a ring flash at the back for improved lighting conditions.

Battery and Charging

The Redmi 13 5G houses a robust 5030mAh battery, supporting 33W fast charging, with the charger included in the box.

Additional Features

For security and convenience, the device features a side-mounted fingerprint sensor and an infrared sensor. It offers an IP53 rating, making it dust and splash resistant. Audio features include a 3.5mm audio jack and a bottom-firing loudspeaker. Connectivity options are comprehensive with support for 5G SA/NSA, Dual 4G VoLTE, Wi-Fi 6, Bluetooth 5.1, GPS + GLONASS, and USB Type-C. The handset measures 168.6×76.28×8.17mm and weighs 199g.

Software Updates

Xiaomi commits to two years of major Android updates and four years of security patches for the Redmi 13 5G, underscoring its dedication to long-term user satisfaction. With these features, Xiaomi not only celebrates a decade of innovation but also sets a new benchmark for affordable smartphones in the 5G era.

The post Redmi 13 5G Launch: Specs, Price, and Availability Details appeared first on Marketing In Asia.

To further enhance its visibility in Europe and strengthen its global network, Ascott has entered into a multi-year partnership with Chelsea Football Club, becoming the Official Global Hotels Partner. From the second half of 2024, Ascott will manage the 232-unit stadium hotels at London’s Stamford Bridge, which will be rebranded as lyf Stamford Bridge London in the second half of 2025. This partnership will showcase Ascott’s hospitality to Chelsea fans worldwide.

Kevin Goh, Chief Executive Officer for Ascott and CLI Lodging, commented: “As a global tourism and business hub, Europe plays a key role in Ascott’s expansion plans. The diverse and dynamic nature of its hospitality sector offers plenty of scope for Ascott to drive more successful partnerships with owners. We will achieve this by leveraging Ascott’s flex-hybrid hotel-in-residence model, which is designed to meet the varying needs of owners and guests through a wide selection of brands and customised solutions, backed by experienced teams with deep local knowledge.”

Lee Ngor Houai, Chief Operating Officer, Europe, Middle East, Africa (EMEA), South Asia and China, Ascott, added: “Our European portfolio has been delivering strong performance, driving average daily rates of almost 30% higher than pre-pandemic levels. In 2023, our properties in Europe far exceeded all other markets in terms of revenue per available unit (RevPAU) and contributed to almost 16% of Ascott’s global revenue.”

Starting July 2024, Ascott will become Chelsea FC’s Official Global Hotels Partner for the next four seasons. Leveraging Chelsea’s global fanbase, Ascott aims to introduce its extensive portfolio of hospitality brands to a new audience. This partnership will offer exclusive access to matches at Stamford Bridge and VIP visits to The Blues Cobham Training Ground for Ascott Star Rewards (ASR) loyalty programme members. Additionally, the Ascott brand will feature prominently at Stamford Bridge and across Chelsea’s digital channels, providing engaging content for fans.

Also Read: Ruder Finn Asia Elevates Leadership Team with Strategic Appointments

Tan Bee Leng, Chief Commercial Officer, Ascott, stated: “The partnership taps on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks. As the Official Global Hotels Partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond.”

Ascott also organized its first global event as part of the Ascott Privilege Signatures programme. Held in London, over 80 guests from its platinum tier of ASR members and esteemed owners enjoyed an exclusive experience at The Championships, Wimbledon 2024.

For further information on the exclusive Chelsea experiences for ASR members and Ascott’s new signings in Europe, please refer to the provided annexes.

The post Ascott Accelerates European Expansion with New Signings and Partnership with Chelsea FC appeared first on Marketing In Asia.

HR Path: Pioneering HR Transformation

The optimization of recruitment, development, and retention of talent, alongside effective human resource management, are pivotal for a company’s success. HR Path addresses these challenges with a unique model that positions itself as a comprehensive solution for all HR-related issues. By offering services through its three core business lines – Advise, Implement, and Run – HR Path provides consultancy, HR systems implementation, and payroll outsourcing, enabling businesses of all sizes and sectors to optimize their HR functions efficiently.

Accelerating Growth in Asia Pacific

In Asia Pacific, HR Path has established a robust presence, operating in five branch offices (Australia, India, Indonesia, Singapore, Vietnam), employing over 50 people, and serving over 70 companies, including notable names such as DFS, NTUC First Campus, Sacombank, Panasonic Sales Vietnam, Chandra Asri, Petrosea, and XL Axiata. With a turnover exceeding €5 million in the region and a CAGR of 10% since 2021, the company is poised for further growth.

The recent €500 million funding from Ardian is pivotal for HR Path’s expansion in Asia Pacific. Teck Seng Lee, Managing Director for Asia Pacific, remarked, “Securing this €500 million financing from Ardian is a transformative step for HR Path. This operation will enable us to strengthen our local position and develop new service offerings to meet the needs of our clients.”

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

HR Path plans to use the new funds to continue and accelerate its external growth strategy in Asia Pacific, which has already seen the integration of Daya Dimensi Global Pte Ltd (DDG), a regional company specialized in SuccessFactors since 2012. The group is exploring several avenues for partnerships and collaborations to expand its geographical presence and service offerings.

About HR Path

Founded in Paris, France, in 2001, HR Path is a global leader in human resources, specializing in empowering companies through their digital transformation journeys. With approximately 3,000 professionals across 22 countries, HR Path offers consultancy, integration, and operational services to over 3,000 clients. As of March 31, 2024, the company reported an annual revenue of €215 million.

About Ardian

Ardian, managing or advising $166 billion of assets on behalf of more than 1,650 clients globally, is renowned for its expertise in Private Equity, Real Assets, and Credit. With a strong commitment to Responsible Investment, Ardian aims to deliver excellent investment performance combined with high ethical standards and social responsibility. The company’s 1,050+ employees, across 19 offices worldwide, are dedicated to making finance a force for good in society.

For more information about HR Path, visit www.hr-path.com.

The post HR Path Secures Historic €500 Million Financing from Ardian to Propel Global Expansion and Innovation appeared first on Marketing In Asia.

The narrative resonates deeply with the universal themes of parental love and sacrifice. It highlights the common struggle parents face in selecting the right college for their children, often feeling uncertain despite their best efforts due to a lack of updated knowledge. In these pivotal moments, a trusted expert like CollegeDekho becomes indispensable.

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, expressed his enthusiasm: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

Hindol Purkayastha, Head of North & East at L&K Saatchi & Saatchi India, added, “The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love, passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India.”

Also Read: Thrive to Survive: The new business race for agencies

Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho, shared, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”

The ‘Banayenge India ka Kal’ campaign is poised to significantly boost brand awareness and establish a meaningful brand purpose. Through the combined creative prowess of L&K Saatchi & Saatchi India and the visionary ethos of CollegeDekho, this campaign is set to make a profound impact in the education sector, guiding countless families towards brighter futures.

The post CollegeDekho and L&K Saatchi & Saatchi India Launch Heartwarming Campaign ‘Banayenge India ka Kal’ appeared first on Marketing In Asia.

Hoop was born from the SRCC-IIM-ISB alumni couple’s mission to modernize relief and recovery, embedding fitness seamlessly into the lifestyle of modern India. Twinkle Uppal expressed, “Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India.”

Hoop offers a diverse range of natural products designed for topical pain relief, muscle recovery, and sleep support. The partnership with Sindhu, who embodies the spirit of resilience and peak physical performance, aligns perfectly with Hoop’s vision. Sindhu, reflecting on her decision, said, “Badminton demands peak physical performance. Prioritizing pain relief, muscle recovery and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for any one who is focusing on living an active life. I’m thrilled to be partnering with Hoop on their mission to help India live active.”

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Saharsh Agarwal highlighted the synergy between Sindhu and the brand, stating, “We feel PV Sindhu is the perfect evangelist of our brand. She truly embodies the spirit of a champion and her story is one of tremendous grit. She is the first and only Indian to become the Badminton World Champion, only the second individual Indian athlete to win two consecutive medals at Olympics and one of the World’s Highest-Paid Female Athletes. Sindhu is not only the face of Indian sport, but also an immensely credible voice in fitness. With Olympics 2024 right around the corner, Hoop is incredibly proud of Sindhu’s trust in our brand.”

Since its market launch in October 2023, following an extensive 18-month period of research and development, Hoop has rapidly gained traction. The brand boasts customers in over 1,000 cities across India, including regions as remote as Lakshadweep, Kargil, Changlang, and Kanyakumari. Hoop is part of Peak XV’s (formerly Sequoia India) Spark Program and has garnered support from notable angel investors such as Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe; ex-CEO, RPSG Consumer), Shantanu Deshpande (Founder – Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), Saurabh Vashishtha (Co-founder, SimSim) and Arjun Vaidya (Founder – Dr Vaidya’s).

A recent Lancet study highlighted that India ranks 12th highest in the world for insufficient physical activity, as per WHO norms. However, this trend is shifting among young Indians. Millennials and Gen Z are increasingly prioritizing wellness, reflected by a 40% surge in related search interests. The consumer wellness market in India, currently valued at approximately $20 billion, is expanding rapidly at a rate of over 15% annually.

Hoop’s range of relief and recovery products can be purchased on their official website, hoophello.com, as well as on Amazon.

The post PV Sindhu Joins Hoop as Investor and Brand Ambassador, Elevating India’s Wellness Journey appeared first on Marketing In Asia.

Chengdu, renowned for its giant pandas, and Chongqing, known as the Mountain City of China, have emerged as major attractions for global visitors. In the first quarter of 2024, both cities ranked among the top ten inbound tourism destinations. With strong support from local government departments, the program will be introduced in over 60 primary shopping areas, renowned tourist attractions, as well as international airports and high-speed railway stations in these cities. Participating merchants will enhance payment signage visibility to clearly inform customers about the array of digital payment methods supported by Ant Group and its partners.

“This program will significantly enhance payment convenience for inbound travelers,” said an Ant Group spokesperson. “Our goal is to create a seamless payment experience for tourists, making their visit to Chengdu and Chongqing even more enjoyable.”

The influx of international tourists is evident from the statistics. Chengdu saw 410,000 entries and exits of foreign nationals in the first five months of 2024, marking an increase of over five times compared to the previous year. Similarly, foreign arrivals at Chongqing’s international airport saw a sixfold increase in the first quarter compared to the previous quarter.

Moreover, these cities have become popular destinations for visitors from the Association of Southeast Asian Nations (ASEAN), with ASEAN being the largest trading partner of Sichuan in 2023. The Chongqing Connectivity Initiative, the third Government-to-Government project between China and Singapore, is the only one established in western China.

Also Read: Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy

In the first half of 2024, spending by international visitors in Chengdu and Chongqing via digital payment methods supported by Ant Group and its partners increased thirteenfold year-on-year. Among the e-wallet partners of Alipay+, AlipayHK, Touch ‘n Go eWallet (Malaysia), and TrueMoney (Thailand) ranked top three in terms of visitor transaction volume. Additionally, the number of merchants in both cities accepting payments from international visitors via Alipay+ grew more than five times year-on-year.

Ant Group now offers two mobile payment alternatives for international visitors in China. Alipay+ enables tourists to pay with their home e-wallets across China. Supporting 12 leading e-wallets and payment apps in Asia, Alipay+ covers an 80-million-strong merchant network, including AlipayHK (Hong Kong SAR, China), Kaspi.kz (Kazakhstan), MPay (Macao SAR, China), Touch ‘n Go eWallet (Malaysia), Hipay (Mongolia), NayaPay (Pakistan), Changi Pay (Singapore), OCBC Digital (Singapore), Kakao Pay (South Korea), Naver Pay (South Korea), Toss Pay (South Korea), and TrueMoney (Thailand).

Additionally, international visitors can bind major international bank cards, such as Mastercard, Visa, JCB, Discover®, and Diners Club International, to the Alipay app. This allows access to a rich array of local Alipay services, including shopping, dining, ride-hailing, and public transportation, without needing a mainland China bank account or phone number.

Following the initial rollout of the program in Beijing and its subsequent expansion to Guangzhou and Shanghai earlier this year, Ant Group continues to enhance digital payment options for international travelers as inbound travel recovers. The China Tourism Academy expects inbound travel to reach 80% of the pre-pandemic level in 2024, driven by the expansion of China’s visa-waiver policies and the gradual resumption of international flights.

About Ant Group

Ant Group, rooted in Alipay established in 2004, has grown to become one of the world’s leading open Internet platforms. Through technological innovation, Ant Group supports its partners in providing inclusive, convenient digital life and financial services to consumers and SMEs. The company is committed to introducing new technologies and products to support digital transformation and facilitate industrial collaboration globally.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry, dedicated to connecting and powering an inclusive, digital economy that benefits everyone, everywhere. With secure data, networks, partnerships, and innovative solutions, Mastercard helps individuals, financial institutions, governments, and businesses realize their greatest potential. Operating across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all.

The post Ant Group and Mastercard Expand International Consumer Friendly Zones to Chengdu and Chongqing, Enhancing Digital Payment Convenience for Tourists appeared first on Marketing In Asia.

The event is set to bring together MSMEs, emerging startups, and established eCommerce brands to explore the latest trends, technologies, and strategies. With a focus on “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 aims to equip businesses with the insights and tools needed to navigate the dynamic digital commerce landscape.

Digital commerce in India is rapidly evolving, driven by the rise of quick commerce, increasing consumer demands, and technological advancements. Shiprocket SHIVIR 2024 seeks to address these trends by providing innovative solutions and deep insights crucial for eCommerce businesses and MSMEs to drive growth.

Under Shiprocket’s commitment to being MSMEs’ “Unnati Ka Saathi,” this edition will spotlight the unique challenges and opportunities within Bharat’s eCommerce sector. The event will feature industry leaders and experts sharing cutting-edge ideas and best practices through engaging panel discussions, masterclasses, fireside chats, and invaluable networking opportunities. These sessions aim to provide attendees with actionable insights and innovative approaches to enhance regional market growth and customer experiences through technology.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

Saahil Goel, MD & CEO of Shiprocket, expressed his excitement about the event, stating, “We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India. As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”

Shiprocket SHIVIR has established itself as a premier event in the eCommerce sector over the past four editions. The previous edition showcased over 100 digital-first companies and attracted more than 1,600 participants, including new-age entrepreneurs, industry leaders, and policymakers. This year, Shiprocket SHIVIR 2024 will feature an impressive lineup of prominent speakers such as Snapdeal founder Kunal Bahl, T Koshy from ONDC, The Moms Co-founder Malika Sadani, and Milagro Beauty Co-founder Nikita Malhotra, among many others.

In addition to insightful sessions and networking opportunities, Shiprocket SHIVIR 2024 will celebrate the trailblazers of Bharat’s eCommerce through the ‘Shiprocket SHIVIR Awards.’ These awards honor outstanding contributions and achievements of individuals and brands across various sectors. This year’s jury, featuring distinguished personalities like Amit Singal, Founding Partner of Fluid Ventures & Real Time Angel Fund, and Apurva Chamaria, Head of Startups and VC Partnerships at Google India, will evaluate the nominations. Brands with disruptive stories can register and nominate themselves on the event website, with entries closing on July 5th.

About Shiprocket

Shiprocket is India’s largest eCommerce enablement platform, dedicated to empowering Bharat’s businesses to scale their ventures by leveraging the true power of eCommerce. The platform supports sellers throughout their eCommerce journey, offering a comprehensive operating system for direct commerce. Shiprocket’s tech integrations enable shipping, fulfillment, customer communication, and marketing tools for SMEs, D2C retailers, and social commerce retailers in India.

Launched in 2017, Shiprocket aims to create a seamless logistics data platform connecting retailers, carriers, and consumers globally. The technology stack assists retailers in integrating their shopping websites on Shopify, Magento, WooCommerce, Zoho, and others with the platform’s multi-carrier API. It manages orders, prints shipping labels, and provides tracking information from multiple providers, including handling Cash on Delivery (COD) orders and payment reconciliation. With over 45 warehouses across India, Shiprocket offers state-of-the-art fulfillment solutions, a robust post-purchase experience, and higher consumer engagement. The platform’s shipping solutions cover 24,000+ pin codes in India and 220 countries and territories worldwide.

The post Shiprocket SHIVIR 2024: Transforming Bharat’s eCommerce Landscape with Cutting-Edge Insights and Strategies appeared first on Marketing In Asia.

Untangld, celebrated for its data-driven and customer-centric methodologies, will leverage its expertise to gather pivotal insights that will shape Sushi Sushi’s future trajectory. This partnership is set to catalyze Sushi Sushi’s rapid expansion by deploying innovative strategies to bolster the brand’s appeal and market presence.

Danish Chan, Co-founder of Untangld, expressed his enthusiasm, stating: “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession with delivering exceptional results and fostering long-term success for our clients.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

Stephen Anders, CEO of Sushi Sushi, echoed this excitement: “Sushi Sushi is at a pivotal moment in its 26-year journey and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion and we have great confidence from the work we’ve seen so far.”

This strategic engagement signifies a forward leap for Sushi Sushi as it strives to innovate and expand. With Untangld’s support, the brand is set to uncover valuable insights and strategies that will guide its development and secure its ongoing success in the market.

About Untangld

Untangld is an international strategy studio designed to be the perfect partner for the modern C-suite. The agency before the agency, it offers business leaders the integration of creativity, strategy, brand, insights, and experience to redefine the way businesses win. Founded in 2020, Untangld collaborates with clients globally and is the founding and strategic partner of By The Network. To learn more, visit Untangld.co.

About Sushi Sushi

Sushi Sushi is an Australian QSR success story and the country’s leading multi-format sushi retailer. Since 1998, Sushi Sushi has revolutionized the sushi experience, making it a fresh, accessible, and guilt-free option for Aussies on the go. Their commitment to innovation allows them to break away from traditional sushi constraints while honoring its roots with authentic Japanese ingredients and championing local fresh produce and flavors. With over 170 stores, including destination dining restaurants, sushi trains, and convenient grab-and-go stores, Sushi Sushi sets the standard for quality and creativity in the sushi market.

The post Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy appeared first on Marketing In Asia.

This latest funding round brings Xurya’s total investment to over US$90 million. Remarkably, Xurya is the first renewable energy company in Indonesia to receive direct investment from both the Norwegian Climate Investment Fund and Swedfund. Moreover, this marks BII’s inaugural equity investment in Indonesia under its 2022-2026 strategy. Clime Capital and AC Ventures are returning investors, underscoring their continued confidence in Xurya’s vision and execution.

Xurya’s innovative approach of offering rooftop solar rental with no initial cost has significantly accelerated the adoption of solar energy in Indonesia’s commercial and industrial sectors. Since its inception in 2018, Xurya has introduced several industry firsts, such as utilizing IoT for remote solar operations and embedding machine learning in solar management.

Eka Himawan, Managing Director at Xurya, expressed enthusiasm about the new investment. “With support from these world-class investors, we are not only going to continue producing innovations that will support a sustainable national energy transition, but we also aim to transform into a world-class company in the next few years,” said Eka.

Indonesia, the world’s largest archipelago, is highly susceptible to the adverse impacts of climate change. The Indonesian government has committed to a roadmap aiming for net-zero emissions by 2060, emphasizing the integration of renewable energy like solar power into the national energy mix.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

Anders Blom, Senior Vice President of Renewable Energy at Norfund, stated, “Norfund is thrilled to lead this investment round in Xurya, mobilizing private and public capital into a company that is making vital contributions to the energy transition in Indonesia. The investment is a perfect fit with the mandate of the Climate Investment Fund of contributing to avoiding greenhouse gas emissions by investing in renewable energy in emerging markets.”

Gunilla Nilsson, Investment Director of Energy and Climate at Swedfund, added, “We are proud to partner with Xurya on our first direct investment in Indonesia’s renewable energy sector. With a shared mission to combat climate change in a high emitting country, and a focus on measurable impact metrics, we look forward to actively contributing to sustainable impact for people and the environment alike.”

Mason Wallick, CEO at Clime Capital, remarked, “We are proud to continue supporting Xurya following our initial investment in 2020 – our first investment after the launch of Clime Capital amid the COVID shutdown. This follow-on investment demonstrates the effectiveness of Clime Capital’s early-stage risk capital model in scaling promising clean energy companies to accelerate their growth.”

Srini Nagarajan, Managing Director and Head of Asia at BII, shared, “We are delighted to be supporting a company like Xurya, which is at the forefront of driving innovation in the commercial and industrial solar energy market in Indonesia. As the UK’s DFI, this investment reflects our commitment to sustainable development to support and strengthen our partnership with Indonesia to achieve a greener and more resilient future, especially as we celebrate the 75th anniversary of diplomatic relations between the UK and Indonesia this year.”

Helen Wong, Managing Partner at AC Ventures, commented, “The urgency to do something about climate change is clear, especially in Southeast Asia. Similarly, the investment opportunity has never been greater. We are proud to continue supporting Xurya as the largest player in Indonesia’s commercial and industrial solar energy market.”

Since its founding, Xurya has established over 170 solar projects across Indonesia, avoiding carbon emissions by 152,000 tons of CO2 annually and creating more than 1,600 green jobs. With the fresh capital, Xurya aims to avoid an additional 370,000 tons of CO2 per year.

About PT Xurya Daya Indonesia

Xurya is dedicated to transforming Indonesia’s energy landscape through innovative solar solutions. By offering no-upfront-cost rooftop solar rentals, Xurya makes it easier for businesses to adopt renewable energy. Their services encompass funding options, technical design, feasibility studies, installation, operation, and maintenance.

About the Investors

• Norfund: Norway’s investment fund for developing countries, focusing on sustainable job creation and poverty reduction.
• Swedfund: Sweden’s development finance institution, dedicated to sustainable investments in developing countries.
• Clime Capital: A Singapore-based fund management company specializing in clean energy investments in Southeast Asia.
• AC Ventures: A venture capital firm investing in tech-enabled businesses in Indonesia and Southeast Asia.
• British International Investment: The UK’s development finance institution and impact investor, committed to sustainable development.

The post Xurya Secures $55 Million Investment to Accelerate Indonesia’s Solar Energy Revolution appeared first on Marketing In Asia.

The report, titled ‘Why are China’s sneakerheads choosing to go local?’, authored by Kevin Ng, features insights from award-winning journalist Babette Radclyffe-Thomas and trends observer Juliette Duveau, both experts on the Chinese market.

The ‘guochao’ or ‘national wave’ movement, sparked by Li-Ning’s Wu Dao collection at the 2018 New York Fashion Week, has ignited a renewed sense of pride among Chinese consumers. This movement celebrates Chinese heritage and craftsmanship, driving consumers toward homegrown brands that embody their cultural identity.

Local sneaker brands have capitalized on this patriotic fervor, securing endorsements from NBA stars like Klay Thompson and Jordan Clarkson to cement their status as symbols of innovation and cool. A report by Kicks Crew highlighted a staggering 560% increase in the US market share of Li-Ning’s Way Of Wade series in 2023, rivaling global giants like Nike. This meteoric rise underscores the growing influence of Chinese sneaker brands on the global stage.

Dr. Babette Radclyffe-Thomas, a Chinese fashion academic, attributes the success of local brands to a blend of increased purchasing power among younger consumers and strategic investments in research and development. “Aligning products with the tastes and preferences of Chinese shoppers, who are proud of their heritage and seek products that resonate with their cultural identity, is crucial,” she emphasizes.

Juliette Duveau adds that local brands have advanced their innovation through strategic acquisitions. “Chinese (companies) like ANTA Group…have given Chinese brands access to improved technology and high-quality standards,” she notes. In 2023, ANTA’s investment in research and development surpassed CNY 1.6 billion (approximately $221.40 million), and it acquired Chinese athleisure brand Maia Active to penetrate the women’s sportswear segment.

Also Read: Interview with Aneesh Khanna: Insights on Early-Stage Entrepreneurship

Further boosting the rise of Chinese sneaker brands are advancements in manufacturing capabilities, particularly in Guangdong, China’s manufacturing hub. This region has seen a surge in investment and growth, establishing itself as a global leader in high-quality production.

Additionally, the Chinese government’s encouragement of domestic consumption and backlash against international brands have amplified the popularity of local products. Brands like ANTA and Li-Ning have seized this opportunity to demonstrate their commitment to quality and innovation, captivating consumers with unique designs and cultural motifs.

Nick Morris, UK-based founder and Managing Director of Canvas8, envisions a bright future for sneakerhead culture in China. “Looking ahead, the future of sneakerhead culture in China looks promising, with local brands poised to continue their ascent in the global market. As Chinese consumers increasingly prioritize sustainability and authenticity, brands that can deliver on these values stand to reap the rewards of this burgeoning market.”

The post China’s Sneaker Culture Shift: Local Brands like ANTA and Li-Ning Lead the ‘Guochao’ Movement appeared first on Marketing In Asia.

Submissions are now open for eligible entrants via asiapropertyawards.com, with the deadline for entries set for 13 September 2024. Key dates for this year’s awards include site inspections from 23 September to 14 October 2024 in Hong Kong and Macau, final judging on 16-17 October 2024, and the awards ceremony on 13 December 2024. The same evening will also feature the Regional Grand Final Gala Presentation.

This year’s expanded categories reflect the dynamic changes and innovations within the real estate industry. New categories include awards for affordable residential developers and Environmental, Social, and Governance (ESG) leaders. These categories highlight companies excelling in sustainable design, construction, energy efficiency, and social impact. Additionally, new awards will recognize the finest investment properties, lifestyle developments, nature-integrated projects, and sales galleries.

Also Read: TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry

Jules Kay, general manager of PropertyGuru Awards and Events, expressed enthusiasm for the upcoming event: “Following the successful return of our awards programme to a physical format last year, we eagerly anticipate another celebration of success in China this year, recognizing exemplary leaders and professionals in property development, architecture, and design. With innovative ideas and a commitment to quality, the real estate industry across Asia demonstrates resilience and adapts to challenges. As the Gold Standard of real estate, we believe the PropertyGuru Asia Property Awards inspire creativity, stimulate solutions, elevate standards, and will ultimately help drive positive outcomes for the property sector in China.”

Top winners from the regional awards will compete for the prestigious “Best in Asia” titles at the 19th Annual PropertyGuru Asia Property Awards Grand Final on 13 December 2024. Last year, China’s exceptional projects, such as The Fullerton Ocean Park Hotel Hong Kong by Sino Land Company Limited and M8 by China Construction Engineering (Macau) Company Limited, gained regional acclaim.

Ken Ip, chairperson of the Awards in Mainland China and chairman of Asia MarTech Society, highlighted the market’s resilience: “The Mainland Chinese property market continues to demonstrate remarkable resilience and innovation in the face of headwinds. Last year’s landmark edition of our awards programme showcased the incredible dedication and creativity of developers and designers, setting new benchmarks across China’s real estate industry. Building on this success, we are glad to open entries for the latest edition of our awards, featuring exciting new categories that reflect current trends and opportunities.”

Paul Tse, chairperson of the Awards in Hong Kong and Macau and president of the Macao Association of Building Contractors and Developers, added: “Last year saw the remarkable achievements of the Hong Kong and Macau property sectors showcased on the international platform of the awards. As we embark on a new edition of the awards in 2024, we anticipate an even more robust display of excellence, growth, and development in these cities. We look forward to developers and designers embracing change, exploring fresh opportunities, and guiding consumers towards a more brilliant, sustainable property market in Hong Kong and Macau.”

The PropertyGuru Asia Property Awards (Mainland China, Hong Kong, Macau) are a part of the regional PropertyGuru Asia Property Awards series, marking its 19th year in 2024. The series spans Southeast Asia, East Asia, South Asia, and Oceania, hosting exclusive gala events and ceremonies that are the most anticipated property events of the year.

Organized by PropertyGuru Group (NYSE),the 11th PropertyGuru Asia Property Awards (Mainland China, Hong Kong, Macau) program is supported by official partner Anjuke, official marketing partner Global Design Awards Lab, official magazine Property Report by PropertyGuru, official publicity partner Molihua Media Group (MMG), media partners Mingtiandi and The Standard, and official supervisor HLB.

For further details, contact awards@propertyguru.com or visit asiapropertyawards.com.

The post PropertyGuru Asia Property Awards Expands Categories for 2024 Edition, Celebrating Excellence in Mainland China, Hong Kong, and Macau appeared first on Marketing In Asia.

The one-day conference, themed ‘Future-Forward SMEs: Grow, Transform, Innovate,’ featured an impressive lineup of speakers and moderators. Representatives from SME Corporation Malaysia, MATRADE, Small and Medium Enterprises Association (SAMENTA), RAM Rating Services Berhad, ZUS Coffee, Oriental Kopi, FashionValet Group, and Lawrence Walter Seminars shared their insights.

This event comes at a crucial time for Malaysia, which is experiencing a 4.2% Gross Domestic Product (GDP) growth and an increase in the RAM-CTOS Business Confidence Index (BCI) to 53.4 points in Q1 2024. This positive BCI reading indicates optimism among SMEs regarding turnover, profitability, hiring, capital investment, and capacity utilization.

Erick Hamburger, Group CEO of CTOS Digital Berhad, stated, “Amidst this blue-sky scenario, SMEs face multiple challenges such as rapid technological advancements, inflationary pressures, and exchange rate fluctuations, which could impact financing conditions including the ease of credit. This is why CTOS continues to champion the cause of the SME community. CTOS aims to empower businesses to gain access to credit, to provide a clearer pathway to a better, sustainable future. We are proud to count more than 20,000 SMEs as our subscribers and envision to grow this further.”

Also Read: Rocketfuel Entertainment Unveils Strategic Restructure and New Senior Appointments

Attendees gained valuable insights on market and economic prospects for the second half of 2024. Speakers shared real-life experiences in activating digital transformation, developing resilience, embracing failure, and cultivating winning mindsets to become industry game-changers.

CTOS SME Biz Day 2024 was organized in exclusive partnership with key technology players, including Unifi Business, Microsoft, Lawbank Asia, Amazon Web Services, and SNS Network. At the event, CTOS announced the soft launch of its new cyber security rating services. This service aims to help SMEs stay ahead of cyber threats and ensure compliance with emerging regulations. Leveraging CTOS’s expertise in credit ratings and risk management, the new cyber security rating provides a holistic view of a company’s risk profile across financial and cyber security aspects, helping clients navigate today’s complex digital landscape.

This new offering complements two key services designed for SMEs: CTOS Credit Manager and CTOS Verified. The CTOS Verified service, launched recently in collaboration with airasia academy, allows businesses to market their online credibility effectively. By displaying the CTOS Verified seal on their website, SMEs can enhance their visibility, credibility, and transparency.

The CTOS Credit Manager is a web-based application that allows SMEs to search, store, monitor, and manage customer information to reduce business credit risk. This powerful solution is continuously enhanced to ensure SMEs have the best tools to run their businesses smoothly.

To learn more about credit health or how CTOS can help your business, or to sign up for the CTOS self-check service, download the CTOS mobile app or visit CTOS Credit.

The post CTOS SME Biz Day 2024 Sees Record Attendance, Introduces Cyber Security Rating Service for SMEs appeared first on Marketing In Asia.

This enhanced partnership builds upon the initial RM10 million Portfolio Guarantee programme introduced in April last year. The new SME PG-i scheme not only offers a higher allocation but also expands its reach to provide working capital financing to a broader segment of underserved SMEs through Funding Societies’ leading Islamic digital financing solutions. Eligible SMEs will benefit from longer-term financing and preferential interest rates, which are the lowest within Funding Societies’ existing portfolio.

Kelvin Teo, Co-founder & Group Chief Executive Officer of Funding Societies | Modalku, emphasized the importance of collaboration in bridging the MSME financing gap, which has widened to RM290 billion in 2022, according to the Securities Commission’s 5-Year Roadmap. He stated, “It is imperative that stakeholders within the ecosystem collaborate to offer innovative solutions that can better complement traditional financing sources. On this front, we are delighted to further strengthen our partnership with CGC with this additional tranche.”

Also Read: Houston Group Unveils Dynamic New Brand Identity for PCYC NSW

Teo added, “The Islamic SME Portfolio Guarantee Scheme is a continuation of Funding Societies’ product roadmaps to scale our Shariah-compliant proposition to support creditworthy Malaysian SMEs of all sizes to thrive, contributing to Malaysia’s leadership in Islamic finance and ambition to be a global leader in Islamic Fintech.”

CGC’s President & Chief Executive Officer, Datuk Mohd Zamree Mohd Ishak, echoed this sentiment, highlighting the success of the initial RM10 million tranche launched in April 2023. He mentioned, “Given the success of the first tranche, I am pleased that CGC launched a second tranche of RM30 million Islamic PG with Funding Societies. This initiative is in line with CGC’s 5-Year Strategic Plan 2021-2025 and meets our objectives to partner MSMEs through life stages by providing E2E financial offerings and become a digitally savvy organisation to propel scale and speed of MSMEs’ impact.”

The SME PG agreement was signed by Wong Kah Meng, Group Chief Operating Officer, Funding Societies | Modalku and Co-Founder of Funding Societies Malaysia, together with Sean Tan, CGC’s Chief Business Officer. It was witnessed by Kelvin Teo and Datuk Mohd Zamree.

For more information on the SME Portfolio Guarantee or Funding Societies’ Business Term Financing facility, please visit Funding Societies Malaysia.

About Funding Societies

Funding Societies | Modalku is the largest unified SME digital finance platform in Southeast Asia. Registered with the Securities Commission Malaysia (SC) and licensed in Singapore, Indonesia, and Thailand, Funding Societies operates across Southeast Asia. Backed by prominent investors including Khazanah Nasional and SoftBank Vision Fund 2, the FinTech company provides business financing to MSMEs, supported by individual and institutional investors.

About CGC

Established in 1972, Credit Guarantee Corporation Malaysia Berhad (CGC) bridges the gap between financial institutions and MSMEs by guaranteeing financing for underserved entrepreneurs. With over 51 years of experience, CGC has transformed into a financially sustainable institution, supporting MSMEs with innovative financing solutions.

For more information, visit CGC Malaysia.

The post Funding Societies and CGC Expand Partnership with RM30 Million Islamic SME Portfolio Guarantee Scheme appeared first on Marketing In Asia.

TIMES24 Malaysia, a subsidiary of Japan-based PARK24, operates within a vast network spanning seven countries, managing more than 1.3 million parking spaces and over 28,000 car park sites globally. The company’s recent recognition reflects its commitment to quality service and sustainable growth, a testament to its robust market presence.

Celebrating its 30th anniversary, TIMES24 Malaysia boasts over 34,000 registered monthly seasonal motorists, demonstrating its enduring industry expertise. Formerly known as Secure Parking Corporation, the company has consistently provided reliable services, establishing itself as a trusted provider in car park management.

Also Read: Houston Group Unveils Dynamic New Brand Identity for PCYC NSW

Yoshiharu Terashita, Regional Managing Director and Co-CEO of TIMES24 Malaysia, emphasized the company’s dedication to enhancing the customer journey through advanced cashless technologies. “In Japan, 100% of TIMES parking facilities are optimized with cutting-edge cashless technologies. Our survey in Malaysia shows that over 60% of users prefer cashless, with approximately 70% of our car parks already integrating them. We are dedicated to customizing our approach to meet the unique demands of each market, led by our internal Quality Control team,” he stated.

Research highlights the significant parking challenges faced by Malaysian drivers, who spend an average of 152 hours annually searching for parking spaces, intensifying traffic congestion in central areas. In Kuala Lumpur alone, traffic congestion has surged by 43% compared to previous years. This issue is particularly pronounced in cities like Penang, Melaka, and Johor Bahru, especially during festive seasons.

Ong Yeong Wee, Co-CEO of TIMES24 Malaysia, addressed the parking space demand in Kuala Lumpur, noting the potential of underutilized land. “The demand for parking space in KL is undeniable, underscored by the discovery of approximately 20% unused land in the Klang Valley region. In response to this pressing need, we at TIMES24 Malaysia are actively seeking partnerships with more landlords to provide the latest and most user-friendly technologies, ensuring a comfortable experience for all motorists across Malaysia,” he said.

Looking ahead, TIMES24 Malaysia aims to expand to 1,000 car parks by 2030, focusing on alleviating parking challenges and enhancing urban mobility nationwide.

The post TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry appeared first on Marketing In Asia.

The post Google Ends Continuous Scrolling on Desktop and Mobile Search appeared first on Marketing In Asia.

Sami Mnaymneh and Tony Tamer, Co-Founders of H.I.G. Capital, expressed their gratitude, stating, “We greatly appreciate the strong support from our investors for our Infrastructure strategy. Their confidence in our investment approach to infrastructure underscores the power of the Firm’s platform and our ability to generate strong returns through value creation in the underserved middle market.”

The H.I.G. Infrastructure Partners Fund, which has already made seven investments across North America and Europe, is poised to capitalize on lucrative opportunities in the less efficient middle market. Andrew Liau and Ed Pallesen, Co-Heads of H.I.G. Infrastructure, emphasized the fund’s potential, noting, “The Fund is well-positioned to capitalize on opportunities in the less efficient middle market. H.I.G.’s unique platform provides us with a demonstrated, differentiated sourcing model and a deep pool of resources focused on operational value creation. We believe this allows us to generate strong returns, especially as the industry adjusts to higher interest rates and macro volatility.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding to the commentary, Jordan Peer Griffin, Executive Managing Director and Global Head of Capital Formation, highlighted the firm’s innovative approach: “H.I.G. has a differentiated investment strategy in Infrastructure by executing H.I.G.’s hands-on value creation playbook in the underserved and less efficient middle market. We are pleased with the strong backing by many of H.I.G.’s long-standing platform investors for the Fund, as well as by many new investors from around the world.”

The fund’s investor base is notably diverse, comprising sovereign wealth funds, public and private sector pensions, insurance companies, asset managers, consultants, foundations, endowments, and family offices spanning North America, Europe, Asia, and the Middle East.

About H.I.G. Capital

H.I.G. Capital is a leading global alternative investment firm with $64 billion of capital under management. Headquartered in Miami and with a strong presence in major cities across the United States and international offices, H.I.G. specializes in providing both debt and equity capital to mid-sized companies. The firm leverages a flexible and operationally focused approach to invest in various sectors, including equity, debt, real estate, and infrastructure.

Since its inception in 1993, H.I.G. has managed over 400 companies globally, currently holding a diverse portfolio that includes more than 100 companies with combined sales exceeding $53 billion. For more information, visit hig.com.

The post H.I.G. Capital Closes $1.3 Billion Infrastructure Fund Targeting Middle Market Investments appeared first on Marketing In Asia.

The launch event, held at the Renaissance Kuala Lumpur Hotel & Convention Centre, saw the official flag-off of the 44-seater Be Bus by George Varughese, Multi-Property Vice President for Putrajaya and Greater Kuala Lumpur, Marriott International. Over the next week, the Be Bus will make stops at universities, colleges, and PERKESO offices, aiming to connect with aspiring professionals and introduce them to the Marriott Bonvoy family, which boasts 7,000 associates across 50 hotels and resorts in Malaysia.

Roadshow Schedule:

• 26 June 2024: Kompleks Belia & Sukan Panji, Kelantan, Kota Bharu
• 27 June 2024: UiTM Kampus Dungun, Kuala Terengganu
• 29 June 2024: Wisma PERKESO, Johor Bahru
• 30 June 2024: Pejabat PERKESO Negeri Sembilan, Seremban
• 2 July 2024: Wisma PERKESO, Alor Setar
• 3 July 2024: Wisma PERKESO, Ipoh

In collaboration with PERKESO MyFutureJobs, the roadshow aims to highlight Marriott Bonvoy’s people-centric brand pillars: begin, belong, become. This initiative empowers associates to achieve their career aspirations while promoting a culture of inclusion and development.

Ramesh Jackson, Area Vice President for Malaysia and Indonesia, Marriott International, expressed his excitement about the launch: “We are excited to launch the Marriott Bonvoy Be Bus, our very first recruitment roadshow in Malaysia. We are focused on expanding and elevating our hospitality workforce to align with Marriott’s stance for continued growth in the country. We will continue to build on our people-first culture and offer innovative opportunities to grow professionally and personally through this initiative.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding a musical touch to this initiative, Marriott Bonvoy recently collaborated with Malaysian artist Alif Satar and The Locos on a song and music video titled “Kumandang,” released in May 2024. This collaboration aims to elevate hospitality service culture in Malaysia.

The Be Bus pitstops are open to the public, offering face-to-face interviews and on-the-spot job applications. Visitors can participate in activities like Marriott Bonvoy Crosswords, Q&A sessions, and contests to win merchandise and other prizes. Moreover, a social media contest encourages participants to post creative photos or videos of the Be Bus on Instagram, using specific hashtags for a chance to win stays at Marriott Bonvoy hotels and resorts.

To keep up with the Marriott Bonvoy Be Bus journey, follow these hashtags on social media: #BeBus, #MarriottBeBus, #MarriottBonvoy, #MarriottInternational.

The post Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia appeared first on Marketing In Asia.