LifeWear that Brings Us Together

In honour of Singapore’s 59th birthday, UNIQLO spotlights four Singaporeans, showcasing how their favourite LifeWear pieces enhance their daily lives. National athlete Quah Zheng Wen prefers the Ultra Stretch DRY-EX Shorts, while Cross Ratio Artiste Tay Kewei favours the American Sleeve Cropped Bra Sleeveless Top, Premium Linen Long Sleeve Shirt, and Wide Straight Jeans. Content creator Anda enjoys the Halter Neck Bra Top and Wide Straight Jeans, and Royce Lee, host and founder of Mom’s Hug, opts for the AIRism Cotton Oversized Crew Neck T-shirt and Geared Shorts.

Whether exploring the sunny island or relaxing at home this National Day, UNIQLO offers something special for everyone. From the cool and comfortable SG Uniform to SG Favourite LifeWear pieces, Singaporeans can enjoy limited offers on festive-coloured items such as the AIRism Cotton T-shirt, Halter Neck Bra Sleeveless Top, and Men’s Ultra Stretch DRY-EX Shorts.

Get in the Singapore Spirit with Exciting In-Store Activities (July 26 – August 11)

SG-Exclusive Tote Bag

From July 26 to August 1, UNIQLO APP members who spend a minimum of $59 in a single receipt at any UNIQLO store will receive an exclusive tote bag inspired by the nostalgic Merlion plastic bag. This offer is available in all stores and online, excluding Changi Airport Terminal 1 store. Limited to one redemption per APP member, while stocks last.

UNIQLO SG Fun Pack

At the Orchard Central Global Flagship Store from July 26 to August 1, APP members who spend a minimum of $59 in a single receipt will receive an upsized SG Tote Bag with assorted snacks, goodies, and vouchers from SG Brand partners such as The Golden Duck Co. and FOSSA Chocolate. This exclusive offer is limited to one redemption per APP member, while stocks last.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

UNIQLO SG Game Show

UNIQLO fans can test their knowledge of Singapore and SG’s LifeWear Favourites in a fun game show hosted by content creator Fauzi Aziz. Participants can stand to win snacks, merchandise, and LifeWear bundle sets worth up to $350. This event will take place from August 2-4 and August 9-11, from 2-5 PM, at the Orchard Central Global Flagship Store, Level 1. Limited to the first 100 customers per day.

SG Brands UTme!

Celebrating Singaporeans’ love for food, UNIQLO collaborates with local brands FOSSA Chocolate, Birds of Paradise, and The Golden Duck Co. to launch a collection of UTme! designs. Customers who purchase a Singapore-brand UTme! design from July 26 at Orchard Central Global Flagship and Jewel Changi Airport can redeem a novelty item from the corresponding brand, while stocks last.

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The expanded delivery range now covers a wider area, including popular neighborhoods such as Sentul, Bangsar, Old Klang Road, Mont Kiara, Bukit Damansara, and Ampang Jaya. Customers can also opt for the convenience of picking up their orders directly from the restaurant via the foodpanda platform.

Shake Shack’s arrival in Malaysia has been nothing short of sensational. Since opening at The Exchange TRX on April 10, 2024, the international fast-casual restaurant chain has captured the hearts and taste buds of Kuala Lumpur’s food enthusiasts. Known for their iconic burgers, crispy fries, and delectable milkshakes, Shake Shack has quickly become the talk of the town.

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From its humble beginnings as a hot dog cart in New York City’s Madison Square Park, featuring the beloved Flat-Top Sausage, Shake Shack has expanded into a gourmet fast-casual sensation with over 377 locations worldwide. Now, Shake Shack brings its culinary magic to Malaysia with a menu carefully crafted to suit local tastes. In addition to the legendary ShackBurger, the menu includes exclusive local delights such as the Bunga Raya Shake and the SmokeShack, made with Streaky Beef for a Muslim-friendly option.

Vegetarians are not left out, as Shake Shack offers delicious meatless choices, ensuring that every Malaysian can enjoy their mouthwatering meals.

This partnership underscores foodpanda’s commitment to providing convenient and efficient ways for customers to enjoy high-quality meals at affordable prices. Don’t miss out on this exciting culinary journey. Check out the full menu and place an order here.

The post Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024 appeared first on Marketing In Asia.

Months of meticulous planning, brainstorming, and trialling have culminated in the introduction of the Lunch Global Bowls and Environmentally Conscious Menu. These offerings aim to invigorate and inspire, ensuring every attendee is satisfied and ready to engage.

Inspired by the natural beauty of the Gold Coast, GCCEC’s kitchen and marketing teams collaborated on a captivating food video to celebrate 20 years of culinary excellence in this stunning destination. This video showcases the culinary team’s prowess in creating bespoke dishes inspired by the Gold Coast’s vibrant surroundings.

“The launch of our new menus and food reel marks an exciting chapter for GCCEC,” said Garry Kindred, Executive Chef at GCCEC. “We are committed to offering innovative and sustainable culinary options that not only delight the taste buds but also support our environmental goals.”

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Key Menu Highlights

Global Bowls Offering

GCCEC introduces the Global Bowls, a diverse selection of internationally inspired dishes catering to various palates and dietary preferences. These bowls provide a culturally inclusive culinary experience for event planners and delegates.

Environmentally Conscious Menu

This newly curated menu features the most sustainable dishes from GCCEC’s offerings, showcasing the team’s commitment to green practices and providing delicious options that are kind to the planet.

About Gold Coast Convention and Exhibition Centre (GCCEC)

GCCEC, Australia’s largest regional convention centre, has been offering state-of-the-art facilities and exceptional service for the past 20 years. Located in the heart of the Gold Coast, it provides a versatile space for conferences, exhibitions, and events, paired with world-class catering and hospitality. The dedicated team at GCCEC ensures every event is extraordinary.

The post GCCEC Unveils Eco-Friendly and Global Culinary Delights appeared first on Marketing In Asia.

David Kennedy, WiredCo. Partner, highlighted the motivation behind the move: “The more diverse our business becomes – not just in ethnicity, but also intergenerational working, beliefs, and ability – the more obvious it has become that the fixed traditional public holiday approach was no longer right.”

The initiative comes as a response to the growing demand for holiday flexibility, underscored by a recent Perkbox Australia study revealing that 58% of respondents prefer customizable public holidays. Angela Hampton, WiredCo. Founder & Managing Director, elaborated, “For us, it wasn’t just about finding a solution to Australia Day. We also had to think about people who don’t celebrate Christmas and Easter for religious reasons, and those who don’t celebrate The King’s birthday because they don’t place value in a monarchy.”

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The WiredCo. team unanimously supported the initiative, as Michelle Hampton, WiredCo. Partner, noted: “When we consulted our team, we discovered they were 100% in favour of ‘Public Holidays Just Got Personal’ because it showed trust, cultural-connectiveness, and helped them create a personal working style that was respectful and effective for them.”

However, implementing this initiative came with its challenges. Nikki Cranley, WiredCo. CFO, explained, “We’re an independent business, so any change presents a host of questions. We had to think about how to track these days, how best they accrue, how the team takes them, and how they communicate that flexibility with their teammates and clients.”

WiredWellness aims to support staff in their mental and physical wellness while providing job flexibility. Angela Hampton emphasized, “WiredWellness wasn’t a response to the pandemic lockdown working environment, it started long before that. We wanted to give our team space to decompress, so we created our monthly ReWired events. Then we gave our people access to a counselor to help them manage their mental wellbeing, so we made access to that unlimited.”

WiredCo. has a track record of pioneering employee-friendly policies, including remote working and ‘Pet-ernity’ leave. David Kennedy proudly stated, “We’re proud to say that WiredWellness has helped us achieve 95% team happiness, 97% job satisfaction, and stabilized retention at 81%. And we firmly believe it’s helped us commercially, with the business almost quadrupling in three years.”

As one of Australia’s fastest-growing independent creative brandformance businesses, WiredCo. is home to iconic brands like Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. Their people-first culture continues to drive their success and innovation in the industry.

Check out WiredCo.: Website, LinkedIn, Instagram, and Facebook.

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The campaign features four striking prints, each portraying a celebrated footballer whose iconic jersey is seamlessly blended with the fur texture of an endangered species linked to their nickname. The Ethiopian ibex symbolizes the Argentine national team’s top star, known as the G.O.A.T., with only 500 individuals left in the wild. The Bengal tiger represents Colombia’s historic top scorer, highlighting the species’ current presence in just 5% of its historical range. The panther is associated with Costa Rica’s legendary goalkeeper, with an estimated population of 14,000 to 16,000. Lastly, the arctic fox represents the Italian-Peruvian forward of the Peruvian national team, with only about 450 individuals remaining in Norway, Sweden, and Finland as of 2022. This visual artistry not only underscores the connection between athletes and animals but also amplifies the urgency of protecting these species before it’s too late.

Alejandra María Muñoz Rivera, Executive Director at Fundación Con Vida, expresses, “‘Retiring Species’ is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honor to collaborate with Findasense on an initiative that has the power to generate such a significant impact.”

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Esteban Pineda, CEO of Findasense Americas, adds, “Our mission has always been to create brand experiences that transcend and generate positive change. With ‘Retiring Species’, we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife.”

“Retiring Species” is crafted to captivate public attention, fostering an emotional and visual connection that resonates deeply with audiences. Through this campaign, Findasense and Fundación Con Vida aspire not only to inspire immediate action but also to leave a lasting legacy in the conservation of endangered species.

About Findasense

Findasense, a Teleperformance Group company, specializes in 360-degree creative solutions for Brand Experience. They excel in designing and executing high-impact marketing and communication strategies based on deep consumer insights. Serving clients like Grupo Bimbo, Coca-Cola, Liberty, and more, Findasense operates across 30+ markets globally, with offices in Europe, North America, Andean, Central America, and South America regions.

About Fundación Con Vida

Fundación Con Vida is a dedicated environmental and social organization focused on biodiversity management and sustainability since 1997. They are committed to generating social value through the sustainable use of natural resources, emphasizing life as the highest societal value.

The post “Retiring Species” Campaign by Findasense and Fundación Con Vida: Merging Soccer and Wildlife Conservation appeared first on Marketing In Asia.

In the captivating feature film, Roger’s journey includes driving his daughter to a remote campsite, picking up his wife from the city for a date, and visiting his parents living in a distant town. His curious neighbor asks, “What’s your secret?” Roger confidently replies, “Shell FuelSave 95,” with a knowing wink.

The film’s score, reminiscent of adventure classics like Indiana Jones, coupled with Shell’s distinctive sonic branding, enhances the adventurous spirit of the campaign. Created by GrowthOps Asia, Shell’s lead creative agency, the campaign encompasses a 54-second feature film and various versions broadcast nationwide on TV, cinema, outdoor media, radio, social media, and digital platforms.

“Last year, we introduced our New + Improved Shell FuelSave 95, which delivers better fuel economy by up to 15KM longer per tank*,” said Seow Lee Ming, GM of Shell Mobility Malaysia. “This new campaign aims to go beyond our product benefits and connect with Malaysians by showcasing how Shell FuelSave 95 is part of their daily lives.”

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As the campaign unfolds, consumers will dive deeper into this cinematic universe, learning more about the characters and the benefits of Shell FuelSave 95. Backed by over five years of research from more than 120 Shell Fuels Scientists globally, the 15KM fuel economy benefit extends to both cars and motorcycles*.

“Our inspiration came from the idea that ‘every day can be an adventure,’ or ‘sebagai pekerja, kita hari hari jadi pengembara,’” said Adzam Bahrin, Regional Creative Director at GrowthOps. “We wanted to create a campaign that resonates with Malaysians and celebrates this idea.”

Running from July 1 until 2025, the campaign also offers Malaysians a chance to instantly redeem one of 4 million prizes when they spend over RM50 at the pump with Shell FuelSave 95 or Shell V-Power 97, or over RM12 at Shell Select (excluding tobacco and car care products) between July 1 and September 30.

About Shell

We are a global group of energy and petrochemicals companies with an average of 86,000 employees in more than 70 countries. We use advanced technologies and take an innovative approach to help build a sustainable energy future.

About GrowthOps Asia

GrowthOps Asia is a marketing transformation agency known for delivering unforgettable digital experiences. Across Asia, we’ve been growing brands, businesses and bottom lines for over 15 years. We are trusted by enterprises and high-growth innovators alike for our deep domain experience, delivering on multi-year projects for regional Financial Services, Telecommunications, Transportation, eCommerce, Energy and more.

The post Shell and GrowthOps Asia Launch “Kembara Lebih Jauh” Campaign Featuring Remy Ishak appeared first on Marketing In Asia.

This event, in honor of World Mental Health Day by the World Health Organization, aims to promote a healthy mind for a healthy life by encouraging participants to engage in 16 consecutive hours of face-to-face interactions without the use of mobile devices or screen time. The Offline 16 event promises a series of exciting activities, including fitness challenges, a games zone, a reading alcove, a therapy sanctuary, health checks, yoga sessions, and much more. Notably, the event will feature stand-up comedy by popular comedian Douglas Lim and a badminton session with Malaysia’s champion and VitaHealth’s ambassador Pearly Tan.

Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia and Singapore), shared, “As a global nutrition provider for more than 70 years, our Group firmly believes that the true quality of life stems from a harmonious balance between physical health and mental wellness. Inspired by these insights, we initiated Offline 16, an empowering event that will raise awareness of the importance of unplugging from digital devices. Coinciding with the 77th anniversary of VitaHealth, this ESG endeavor reinforces our commitment to holistic well-being.”

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By partnering with Tropicana, this joint effort is set to offer sensory, personalized, and impactful experiences that allow participants to unplug, unwind, and recharge. Dr. Beh added, “We are happy to share that Offline 16 is setting a new record in the Malaysia Book of Records as the most accumulated offline hours in a day.”

Ong Chou Wen, Chief Executive Officer of Tropicana, stated, “Since 1979, creating a safe, sustainable, and thriving community has been at the heart of everything we do. We respect the well-being of our people and believe mental health should be valued, promoted, and protected. Aligned with our mantra to Redefine the Art of Living, we believe it is a universal human right to have a healthy mind. We are thankful to the VitaHealth team and the participating partners for joining us on this meaningful ESG journey.”

Danny Hoh, General Manager of Marketing and Customer Growth at Watsons Malaysia, also expressed support, saying, “We are proud to be one of the participating partners as we find Offline 16 offers a truly unique experience to its participants. By encouraging everyone to participate, we can make a positive impact together.”

Other esteemed partners include The Malaysia Book of Records, Malaysian Mental Health Association (MMHA), Watsons, Tropicana Golf & Country Resort, Tunku Abdul Rahman University of Management and Technology (TARUMT), Celebrity Fitness, Yonex, Ogawa, Tai Thong Moon Cakes, Thai Odyssey, Big Bad Wolf Books, Purity Sanctuary, Dr. Stretch, Lululemon, Kafen, Urban Solution Visioncare, Sunrise, and Ecobasis.

UNPLUG TO CHARGE UP AT OFFLINE 16

Participants are invited to step into a world of engaging activities designed to immerse them in both relaxed and fun experiences, without the distraction of mobile devices or screen time. Over the course of 16 hours, participants can enjoy arcade games, board games, fitness activities, yoga, sound baths, art therapy, reading, massages, stand-up comedy, and live band performances. This initiative promotes the ideology of “disconnect to reconnect,” fostering meaningful connections and pure enjoyment.

For more information, visit www.vitahealth.com.my/offline16 or email enquiries@vitahealth.com.my.

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The agency is tapping into the iconic and well-loved fortune cat to educate debit cardholders in Singapore’s heartlands on a more convenient payment option at partner merchants nationwide: tapping ATM or debit cards to pay with NETS.

According to a recent Global Data report, Singapore’s cards and payments market size was estimated to be worth US$107.3 billion in 2023, with cards emerging as the preferred electronic payment method. In recent years, contactless card payments have also gained widespread traction. While NETS has seen an increase in the latter payment option, some consumers still default to the traditional slot and pin method. The campaign is leveraging the soaring popularity of contactless card payments combined with the omnipresence of fortune cats to build and maintain links with NETS.

The social-first campaign is centred around a series of catchy 15-second videos set in popular NETS merchant categories, including neighbourhood eateries, hair salons, and grocery stores. Mimicking the fortune cat’s iconic wave, the videos follow the adventures of NETS Tappy Cat, tapping with an ATM or debit card to get what it wants faster and easier.

As part of the campaign activation, over 10,000 NETS Tappy Cats and point-of-sale collateral will be distributed to selected partner merchants. Starting 11 July, the campaign will also extend to digital ads and out-of-home digital placements.

Vinod Savio, Chief Creative Officer at DDB Group Singapore, explains, “The best ideas tap into cultural observations, transforming familiar stories and experiences into something new and captivating. When the team decided to transform fortune cats into NETS Tappy Cats, we knew we had struck on an idea that had the power to move people.”

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Pamela Tan, Group Chief Marketing Officer at NETS, added, “With this campaign, DDB managed to leverage culture to create a connection with merchants and customers. The campaign offers a refreshing approach to get everyone to sit up and pay attention to how easy it is to pay contactless and securely with NETS. We’ll never look at fortune cats the same way again!”

Founded in 1985, NETS operates a wide variety of electronic payment solutions for both consumers and businesses in Singapore. By providing innovative and diverse digital payment solutions, NETS is committed to accelerating the adoption of digital payments among Singaporeans.

The post DDB Utilizes Fortune Cats to Position NETS as Singapore’s Preferred Payment Partner appeared first on Marketing In Asia.

I.M.A’s comprehensive remit includes strategy, creative development, website experience, social media, signage, and sales tools. Notably, the agency will lead a brand refresh, steered by Creative Director Andrew Bex, to modernize Royal Wolf’s visual identity and tone of voice.

Jake Cush, Group Account Director at I.M.A, expressed the team’s enthusiasm: “We are thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans. Alongside a brand refresh, we are kicking off a website redevelopment project to create a leading online experience for the B2B hire category, focused on generating leads.”

Cush further highlighted the complexity of the stakeholder set they aim to address, which includes large manufacturers, construction companies, small businesses, DIY enthusiasts, major events, and the mining sector. “I.M.A’s deep expertise across all of these sectors will help us redefine the brand’s go-to-market approach, enabling it to drive significant engagement for Royal Wolf,” he added.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

David Humphreys, GM Marketing at Royal Wolf, lauded I.M.A’s proven track record in the B2B, technical, and industrial sectors. “We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast-paced market, underscoring our position as the leading provider of container solutions while highlighting our diverse product range and services to our customers,” said Humphreys.

The first campaign, leveraging Royal Wolf’s sponsorship of the New Zealand Highlanders to enhance visibility and engagement, is slated to launch in Q3 2024.

This significant win adds to I.M.A’s recent business successes, including securing ELGAS, RFI Technology Solutions, and DHI Seaport as new clients.

About Royal Wolf

Royal Wolf – owned by the worlds’ largest hire company, United Rentals – is Australia and New Zealand’s largest container hire business. With over 28 years of experience and 40+ company branch locations throughout Australia and New Zealand. Royal Wolf is the market leader and Industry specialist in the design and hire of new and modified shipping containers.

Royal Wolf is a business that rents out ‘space’. Whether its 20- or 40-foot containers for storage of goods, providing shipping containers for Taylor Swift to get her gear all around Australia for her tour, creating custom modifications for use at sports and music venues or self-storage for small business and consumers… you can do anything in a Royal Wolf.

The post I.M.A Appointed Brand Marketing Agency of Record for Royal Wolf in Australia and New Zealand appeared first on Marketing In Asia.

New product Huda Ice Twist is a low-bitterness, easy-to-drink beer with a hint of Central Vietnam lime that transports consumers to sunny Central Vietnam summer beach parties, whose super smooth flavor will reignite the party mood and keep the fun going for Vietnamese Gen Z who aim to enjoy their lives to the fullest with their friends.

Drawing inspiration from the brand’s logo of a wave, the Huda “Wave of Fun” is a unique creative device that demonstrates the continuation of fun — just like a Central Vietnam beach wave, it sweeps people up towards the ‘next epic party just as one is winding down’, leading youths to exciting and memorable experiences.

In a campaign running until the end of this month, the “Wave of Fun” is dramatized via a new video launched across national television, social media channels and LED screens across provinces. Digital activations have also been launched, leveraging AI to create an immersive experience for consumers, while nationwide on-ground events have reached 114,000 participants. An ‘Under the Cap’ (UTC) promotion aligned to the theme has successfully triggered trials with 178% volume growth, while the campaign video has earned more than 1 million views on YouTube.

Dang Dinh Chinh, Brand Director, Core Beer, Carlsberg Vietnam, said, “Brewed and bottled in Central Vietnam, Huda has been an iconic beer brand enjoyed by many generations of Vietnamese people. For more than 30 years, we’ve stayed true to the spirit of central Vietnam. With our latest offering, Huda Ice Twist, we wanted to uphold and refresh this legacy and we believe this will become the choice for young people’s fun times thanks to its youthful vibe, smooth, easy-to-drink taste and highly evocative brand proposition built around keeping the fun going .”

Huda Ice Twist was also launched at the Hue Festival 2024 in central Vietnam from June 7-12, where 20,000 people gathered to take part in exciting team games and sports activities before extending the fun into a music night. Visitors played games on the eye-catching “Giant Wave of Fun” centerpiece that brought a youthful and vibrant energy. Top-notch musical guests Tang Duy Tan, HIEUTHUHAI, Double2T, DJ Oxy, MC Hoang Rapper, and Nhiet Huyet Band entertained people with endless fun, and spectators “lit up” together to create a giant wave of joy in the signature blue color of Huda Ice Twist.

Saby Mishra, CEO, MullenLowe Mishra, said, “For us, Huda Ice Twist was more than just a beer campaign. It marks the birth of a new beer brand in Vietnam by carefully leveraging the legacy of an icon, crafting a compelling new proposition based on real insight and building a distinctive brand code that’s caught the attention of younger cohorts in Vietnam. It is great to see ‘Wave of Fun’ roll out after months of meticulous work by our teams in partnership with the Huda brand team at Carlsberg Vietnam. We are proud to be playing a part in expanding this iconic local beer franchise in Vietnam.”

The post Iconic Vietnamese Beer Brand Huda Launches Refreshing New Huda Ice Twist, Inviting Young People To Join An Endless “Wave Of Fun” appeared first on Marketing In Asia.

RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.

Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience tuning in via livestream, the event was a resounding success.

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The evening kicked off with RIIZE interacting directly with their fans, reading heartfelt messages, and participating in a fun ‘TMI QUIZ’ about their fellow members. The livestreamed segment featured a special DJ set by RIIZE’s own WONBIN, followed by a fan mission to choose photo props for each member, culminating in memorable photo sessions.

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed, “Spotify is committed to supporting diverse Korean music genres and artists through programs like RADAR, connecting them with listeners worldwide. This event is a testament to our dedication, and we will continue to create special moments to showcase Korean artists to both their fans and new listeners.”

About Spotify Technology S.A.

Spotify revolutionized music listening when it launched in 2008. Users can discover, manage, and share over 100 million tracks and 6 million podcast titles for free or upgrade to Spotify Premium for exclusive features, including improved sound quality and ad-free listening. Today, Spotify boasts 615 million users, including 239 million subscribers, across over 180 markets.

The post Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE appeared first on Marketing In Asia.

The Meal For One feature is currently available in seven markets, including Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, and Myanmar. Nearly 20,000 restaurants are participating, offering a variety of Meal For One menu options. foodpanda plans to expand this feature across the region in the upcoming months.

“More people in Asia are moving to urban areas and living alone for work. Meal For One is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value,” stated Luc Andreani, Chief Operating Officer of foodpanda. “It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps.”

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Single-person households saw a 31% global increase from 2010 to 2019, making it the fastest-growing household type. Nearly half of this growth occurred in the Asia-Pacific region, and the trend is projected to continue until 2040. This surge in single-person households has driven the demand for more value-for-money food delivery options. Customers placing Meal For One orders can expect to save at least 10% compared to regular meal prices, thanks to lower delivery fees and no minimum spending requirement.

The Meal For One menu can be easily accessed through a dedicated category on the app homepage, ensuring a seamless and quick ordering process. Customers can also customize their drinks and sides with simple add-ons, reducing the decision-making burden and enhancing convenience.

About foodpanda

foodpanda is a leading delivery platform in Asia, dedicated to offering consumers a broad array of food, groceries, and more, swiftly and conveniently. Leveraging technology and operational excellence, foodpanda is at the forefront of the quick-commerce (q-commerce) movement across the region, with a network of retail partners and pandamart cloud stores providing on-demand options beyond millions of food delivery choices. foodpanda operates in over 400 cities across 11 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry.

The post foodpanda Launches ‘Meal For One’ to Cater to Solo Diners in APAC appeared first on Marketing In Asia.

In a series of captivating video spots, the campaign reimagines classic romantic comedy scenarios through the lens of contemporary dating. These videos depict singles meeting in iconic rom-com settings, with dialogue inspired by actual first messages from couples who connected on the app. This creative approach underscores how everyday meet-cutes are happening on Tinder.

As we navigate a post-pandemic world, there’s a growing desire for authentic and meaningful connections. The younger generation, having grown up in virtual spaces, now feels a nostalgic pull towards the in-real-life meet-cutes depicted in classic sitcoms and movies. However, while these scenarios are cherished, they can appear somewhat awkward to today’s daters.

Stephanie Danzi, SVP of Marketing at Tinder, articulates, “Daters today are nostalgic for the meet-cutes they’ve seen in old rom-coms. But the reality is that the rom-com meet-cute is the exception, not the rule. Tinder is where modern-day meet-cutes happen — just ask the millions of couples who have met on Tinder. A new relationship starts every three seconds, thanks to Tinder. This campaign celebrates those millions of relationships, and we were honored to build creative inspired by real first messages from real Tinder couples.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

The campaign features popular actors Lana Condor (from “To All The Boys I’ve Loved Before”) and Evan Mock (from “Gossip Girl”), who portray the relatable dating experiences of today’s young singles. By incorporating real couples’ first messages, the campaign emphasizes the modern meet-cute as a digital-first experience, brimming with the excitement, awkwardness, and sparks of any initial interaction.

Campaign Highlights

• “Rescue”: Inspired by real Tinder messages between Samantha and John, this spot features Lana Condor and Evan Mock in a classic library scene. Samantha slips from a ladder while reaching for a book, and John catches her just in time, mirroring their real-life Tinder interaction.
• “Rain”: Based on messages between Kate and Lain, this video shows the couple meeting in a field of flowers during a rainstorm, with a playful exchange about astrological birth charts.
• “Taxi”: Danielle and Matthew’s initial Tinder chat is reimagined with them bumping into each other while hailing a taxi. Matthew’s cheesy pickup line and accidental “double send” are humorously depicted.

These new “It Starts With a Swipe” video spots are set to run globally across digital and streaming platforms starting July 8. Additionally, Tinder is reviving its popular Single Summer Series in cities like New York, Los Angeles, Miami, Austin, and Nashville.

Melissa Hobley, Chief Marketing Officer at Tinder, explains, “Only 8% of offline daters say it’s easy for them to find a date IRL, and so many missed out on opportunities to connect in the midst of the pandemic. At Tinder, we want to empower our users to find meaningful connections that carry into IRL.”

Tinder users in participating markets will receive in-app notifications inviting them to Single Summer Series events throughout the summer. The campaign will also roll out across APAC markets, including Thailand, Vietnam, and Korea.

For more details, visit tinderlove.com.

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Handwashing, while essential, rarely excites young children, and parents often find it challenging to encourage proper hygiene practices. “During the pandemic, hand hygiene naturally grew. Post-pandemic, it’s important that we keep it on the agenda amongst 3–6-year-olds so they can keep building those vital social and play skills without interruption from the spread of germs,” said Holly McCarthy, Reckitt ANZ Marketing Director. Research indicates a staggering 87% of Australian children don’t wash their hands properly, not meeting the recommended 20+ seconds by health experts, McCarthy added.

This insight led Reckitt, one of Australia’s biggest advertisers, to collaborate with The Wiggles. Facilitated by The Comms Department, the partnership leverages the power of trusted role models and music to create memorable handwashing habits in children. Annelie Pennock, Reckitt ANZ Category Marketing Manager, noted, “Our research reflected that 50% of parents/teachers think a role model being involved would be most effective to help their child remember to wash their hands. So, it was important we picked the right partner.”

To amplify awareness, WiredCo. developed the “Wash Like The Wiggles” campaign, which spans cinema, TV, creator partnerships, earned media, and multiple digital platforms. Central to the campaign is a catchy song, simple dance routine, and music video co-created with The Wiggles. Additionally, a new Dettol Kids Colour Foaming handwash, designed to make handwashing fun, is now available across ANZ in major retail stores.

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David Kennedy, WiredCo. Partner, expressed pride in the collaboration, stating, “Being part of this coming together of two giant Australian icons in Dettol and The Wiggles was an absolute privilege for our team. For us, working with such a compelling insight and bringing that truth to life was important to solving the challenge in the freshest possible way.”

Bec Brown, Managing Director of The Comms Department, emphasized the campaign’s purpose-driven nature, “The Wiggles are one of the world’s most trusted children’s brands, and we were delighted to facilitate this collaboration with Dettol on such an impactful campaign. Our partnerships are purpose-driven, always aiming to foster positive change for children, making this Wiggles collaboration with Dettol truly rewarding.”

Complementing the campaign is a limited edition “Wash Like The Wiggles” songbook for content creators, schools, and media, helping parents and children learn the lyrics and actions together. Red Wiggle Simon Pryce added, “We understand that teaching children about hand hygiene can be as challenging as getting them to eat their veggies. That’s why we’re pleased to work with Dettol on a unique approach to education that resonates with children and helps vital messages like this stick.”

As Australia’s most trusted brand by Reader’s Digest, Dettol is committed to raising hand hygiene standards. “After hearing from parents and teachers about the challenges they face when it comes to getting kids to wash their hands, Dettol had to help,” McCarthy concluded.

WiredCo., recognized as one of Australia’s fastest-growing and most awarded independent creative agencies, is home to several beloved brands, including Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. The Wiggles, managed by The Comms Department, continue to uphold their reputation for fostering positive change through strategic partnerships.

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This remarkable achievement underscores Radiowalla’s commitment to delivering innovative and effective advertising solutions that drive engagement and revenue for brands and retailers alike. In a strategic move to expand its DOOH footprint, Radiowalla has recently installed new DOOH screens in Surat and Gandhinagar. This expansion marks a significant step in enhancing the company’s presence in the state of Gujarat, providing brands with more opportunities to reach their target audiences in key urban locations. This is a part of the 18 screen DOOH project being executed by the company in Gujarat

“We are extremely proud of the milestones we have achieved this quarter,” said Harvinderjit Bhatia, CEO at Radiowalla. “The successful execution of 42 ad campaigns in our in-store radio network and 11 in our DOOH network is a testament to our team’s dedication and the trust our clients place in us. The addition of DOOH screens in Surat and Gandhinagar further strengthens our ability to offer comprehensive advertising solutions across multiple platforms.”

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Marquee brands such as Parle, Hindustan Unilever Limited (HUL), Britannia, Amazon Pay, Baskin Robbins and ITC have leveraged Radiowalla’s in-store radio network to connect with consumers in a dynamic and immersive environment. These partnerships highlight the trust and confidence that leading brands place in Radiowalla’s advertising platforms to effectively engage their target audience

Radiowalla continues to innovate and expand its services to meet the evolving needs of the advertising industry. By integrating advanced technology and creative strategies, the company aims to provide unparalleled value to its clients, ensuring their messages resonate with audiences effectively. For more information about Radiowalla and its services, please visit [www.radiowalla.in] or contact [compliance@radiowalla.in]

About Radiowalla

Radiowalla is a premier provider of in-store radio and Digital Out-of-Home (DOOH) advertising solutions, helping brands connect with consumers in meaningful ways. With a presence across thousands of retail locations, Radiowalla delivers engaging and impactful advertising experiences that drive results. Radiowalla.in

The post Radiowalla Shatters Records with Unprecedented Ad Campaign Success and DOOH Network Expansion in Gujarat appeared first on Marketing In Asia.

The narrative resonates deeply with the universal themes of parental love and sacrifice. It highlights the common struggle parents face in selecting the right college for their children, often feeling uncertain despite their best efforts due to a lack of updated knowledge. In these pivotal moments, a trusted expert like CollegeDekho becomes indispensable.

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, expressed his enthusiasm: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

Hindol Purkayastha, Head of North & East at L&K Saatchi & Saatchi India, added, “The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love, passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India.”

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Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho, shared, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”

The ‘Banayenge India ka Kal’ campaign is poised to significantly boost brand awareness and establish a meaningful brand purpose. Through the combined creative prowess of L&K Saatchi & Saatchi India and the visionary ethos of CollegeDekho, this campaign is set to make a profound impact in the education sector, guiding countless families towards brighter futures.

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According to foodpanda’s Delivery and Retail Trends 2023, beer ranks among the top five most ordered grocery items in APAC. Leveraging this data, the partnership aims to provide consumers with personalised recommendations and special promotions for Carlsberg at key moments in their user journey on the foodpanda app, thereby increasing cartout rates.

“We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible,” said Raphael Zennou, Vice President of Quick Commerce at foodpanda. “Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”

Fresh Beers, Fresh Experiences

Consumers can look forward to a series of captivating campaigns that will make their Carlsberg purchasing experience on foodpanda even more gratifying. These include:

• A video campaign featuring Liverpool Football Club.
• Exclusive gifts-with-purchase (GwP), such as chilled boxes and color-changing cups.
• Special promotions and bundles on pandamart and 7-Eleven Singapore.
• A responsible drinking campaign to promote safe consumption of alcohol.

“By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics, and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience. This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” said Arindam Varanasi, Vice President, Commercial, Carlsberg Asia.

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Tapping Retailers’ Extensive Reach

The collaboration also enables retailers, including Singapore’s favourite convenience store 7-Eleven, to engage a wider audience and increase sales. This summer, foodpanda, Carlsberg Singapore, and 7-Eleven Singapore teamed up to launch exclusive football-themed promotions on Carlsberg beers purchased from 7-Eleven stores via the foodpanda app. This initiative included an exclusive Euro Cup promotional bundle featuring Carlsberg Pilsner and Draught beers, perfectly paired with 7-Eleven’s Ready-To-Eat selections.

“7-Eleven Singapore is excited to partner with foodpanda and Carlsberg, two brands that share our commitment to providing enjoyable experiences for our customers. By combining foodpanda’s efficiency and reliability with our expansive network of stores available 24/7, and our exciting Ready-To-Eat offerings and snacks, this collaboration enhances the round-the-clock convenience of enjoying Carlsberg beers. At 7-Eleven, we are constantly innovating to stay at the forefront of the retail scene and meet the evolving needs of our customers, and this partnership represents a significant step forward in that pursuit,” said Anushree Khosla, Managing Director of 7-Eleven Singapore.

This expanded collaboration showcases foodpanda’s commitment to connecting brands with customers through various channels on its platform, including retailers like 7-Eleven, pandamart, panda ads, and tailored campaigns. With this multi-vertical approach, foodpanda and Carlsberg aim to explore new ways to enhance the shopping experience for customers across Asia, meeting their diverse needs.

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Yang Yunqing, professionally known as Sunnee, is based in Beijing and Bangkok. She is set to release her first single under RCA Records, “Low Sugar,” in mid-July. This R&B single, co-written by Sunnee, narrates a tale of unraveling romance and highlights her signature warm vocals.

To celebrate her 10th anniversary in the music industry, Sunnee will also release an EP of five songs in November. This EP, which showcases her strong creative vision, features significant contributions from Sunnee in songwriting and development. Supported by Sony Music Entertainment Thailand, fans can anticipate multilingual tracks, including songs in Thai, reflecting Sunnee’s diverse background.

Andrew Chan, CEO of Sony Music Entertainment Greater China, expressed his enthusiasm: “We are very pleased that Sunnee has chosen to work with us. Sunnee has established herself as a rising star in the music scene with her distinctive singing style and a flair for bringing lyrics to life. We are dedicated to enhancing the unique strength of our artists and we are excited to see how Sunnee will continue to grow with us.”

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Since her solo debut in 2018, Sunnee has evolved into a highly anticipated singer-songwriter. Her debut album, “How’s The Weather Today?” released in 2020, became the best-selling album for Mandarin solo female singers. Sunnee was also nominated as the “Best New Artist” at the 5th CMIC Music Awards in 2022, presented by the China Audio-Visual and Digital Publishing Association.

Sunnee shared her excitement: “I’m so excited to announce that I’ve signed with RCA Records Greater China. This feels like a perfect homecoming for my music, a blend of Thai and Chinese influences that I’ve always poured my heart into. Working with a label that understands and celebrates that cultural bridge is incredibly inspiring. I can’t wait to share my new music that truly reflects who I am as an artist – and that is something fresh and authentic.”

The upcoming EP will also feature collaborations with the renowned executive producer Peter Lee (Li Sisong), a multiple award-winning composer and producer who has worked with influential names in the Chinese pop music scene. Lee praised Sunnee’s creativity, saying, “Working with Sunnee has been a revelation. As an artist, she has brought a wealth of fresh ideas and raw expression to the table. It’s truly inspiring and pushes me to explore the edges of my own creativity. Together, we’re set to make a mark on the Chinese pop scene, and I’m thrilled to be collaborating with such a talent under RCA Records Greater China.”

RCA Records Greater China, launched by Sony Music Entertainment in 2022, focuses on investing in artists looking to expand their opportunities both inside and outside China. It boasts a roster of some of the biggest icons in the Chinese music industry, including Jasmine Yen and A-Lin.

The post Sunnee Signs Exclusive Global Partnership with Sony Music Entertainment appeared first on Marketing In Asia.

Head Chef Rajesh Mallik, renowned for his culinary artistry, has crafted a special menu featuring a variety of mouthwatering sizzlers. Whether you’re a fan of vibrant veggies, succulent seafood, or indulgent meats, this festival caters to all palates. The menu includes traditional favorites like Chicken Chettinadu and the unique Prawn Pulimunchi, as well as the exquisite Chicken Caferel bursting with Goan flavors. For a healthy yet delicious option, try the Soya Chaap Balchao.

Experience a symphony of flavors where classic recipes are enhanced with contemporary twists. Delight in veggie sizzlers made with robust, farm-fresh ingredients, and don’t miss the mouthwatering desserts where traditional sweets meet the magic of a sizzler. This festival promises a culinary journey like no other, making it a must-attend event this monsoon season!

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Join Out of the Blue for an unforgettable sizzler experience, where every bite is a burst of flavor and every moment is filled with joy. Book a table now and be part of this sizzling celebration!

Out of the Blue – Where Sizzlers Come Alive!

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The campaign ingeniously employs ‘Rabana Chhaya,’ a traditional yet fading art form of shadow puppetry from Odisha, to convey the poignant story of a girl enduring this social taboo. The use of shadow puppetry not only symbolizes the shadowy stigma surrounding menstruation but also challenges the absurd notion that a girl’s shadow can be considered impure.

Odisha presents a unique cultural backdrop where menstruation is celebrated during the Raja Parba festival, highlighting a stark contrast to prevailing societal beliefs. This cultural context amplifies the campaign’s message, aiming to raise awareness and challenge menstrual discrimination.

The collaboration between L&K Saatchi & Saatchi India and Zee Sarthak exemplifies the agency’s prowess in crafting impactful narratives that align with Zee Sarthak’s mission to challenge regressive norms. This campaign showcases their ability to empower brands and communities, fostering deeper connections and promoting social progress.

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Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, remarked, “Our association with Zee Sarthak and Naali Bindu is something we hold very dear. Every year, the entire team, including our client, puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through, and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

Pratik Seal, Chief Channel Officer at Zee Sarthak, added, “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

The film, showcasing this powerful narrative, will be broadcasted on both television and digital platforms, reaching a wide audience and fostering much-needed conversations about menstrual discrimination.

The post Zee Sarthak and L&K Saatchi & Saatchi India Use Shadow Puppetry to Challenge Menstrual Stigma in New Campaign appeared first on Marketing In Asia.

The gathering celebrated outstanding achievements, groundbreaking designs, and exceptional talent in the architecture and interior design industry. Arete Design Studio also received the Golden Door Award for excellence in consultancy within the architecture and interior design domain, highlighting their commitment to innovation and creativity.

Tripat Girdhar, the Founder and Principal Architect of Arete Design Studio, expressed his gratitude, stating, “We are glad to participate in the Global Design Awards. Thank you so much Trendsetter Architecture Awards & Conference for considering and encouraging our work across the globe and this incredible honor reaffirms our dedication to craftsmanship, sustainability, and the art of building dreams. This honor fuels our determination to continue pushing boundaries, creating environments that harmonize function with beauty, and leaving a lasting imprint on the built architecture landscape.”

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About Arete Design Studio

Founded in 2009 by Ar. Tripat Girdhar, Arete Design Studio, previously known as The Design Studio, stands as a beacon of architectural excellence in India. With a presence across six Indian states and international projects in Australia and New Zealand, the firm integrates global trends into the Indian architectural narrative. Their portfolio includes a 6.5 lakh square foot township, over 20 commercial buildings, seven educational institutions, nine resorts, and dream homes for more than 10,000 families. Notable projects include Chandigarh’s landmarks The Marbella and Address Boulevard.

For more information, visit their website: Arete Design Studio.

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The 2024 Dream campaign harnesses the local expression “Caaaaan!” to motivate consumers to dream big and strategically plan to achieve their life goals, no matter how grand or modest.

The 2024 Dream: Eco Home

The campaign kicks off with a whimsical film titled “The Dream: Eco Home”. Inspired by insights from Singlife’s 2023 Financial Freedom Index (FFI), the commercial highlights that many Singaporeans view the ability to give back to society as a crucial indicator of financial freedom.

The film narrates the journey of a couple aspiring to build an eco-friendly home, reflecting a growing trend towards sustainability and zero-waste living. Despite the couple’s ambitious dream, their financial adviser reassures them that their eco-home can become a reality. Pierre Png appears as the couple’s supportive ‘dream’ neighbor, adding a touch of charm and relatability to the story.

“The Dream: Eco Home” will be unveiled across multiple channels, including TV, digital, social media, and out-of-home (OOH) advertising, over the coming weeks.

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The Dream Cube: Envision Your Financial Freedom

Complementing the campaign film is an innovative digital portal called “The Dream Cube.” This immersive online experience allows consumers to visualize their financial freedom dreams. Leveraging generative AI, “The Dream Cube” guides participants through a series of questions and scenarios, ultimately presenting an AI-generated image of their financial freedom dream in the palm of their hands via their mobile devices.

Debra Soon, Singlife Group Head of Brand, Communications, Marketing, and Experience, expressed the campaign’s objective: “We want to empower Singaporeans and partner with them on their journey to achieve financial freedom. By showing them their dream, we hope it will inspire them and remind them that with proper planning, the dream can become a reality. Singlife is here to be the partner of choice for achieving their goals, no matter how big or small.”

The post Singlife Launches Ambitious 360 “Dream” Campaign to Empower Singaporeans Towards Financial Freedom appeared first on Marketing In Asia.

Think HQ, renowned for its expertise in the LGBTIQA+ space, adopted a co-design approach for this campaign. Collaborating with representatives from Victoria’s trans and gender diverse community, including the esteemed transgender director, actor, writer, and producer Harvey Zielinski, the agency ensured the campaign’s authenticity and impact.

Through a series of workshops, Think HQ uncovered the profound extent of unspoken discrimination trans and gender diverse people endure. Remarkably, research indicates that 93 percent of communication is non-verbal. These insights informed the campaign’s creative platform, highlighting how small, unspoken biases accumulate to foster a larger culture of exclusion.

The centerpiece of the campaign is a poignant 60-second film depicting five everyday scenarios where trans and gender diverse individuals experience either exclusion and rejection or welcome and acceptance. These scenarios, ranging from sharing an elevator to joining a footy team, are also featured in print and out-of-home (OOH) executions with the campaign tagline, ‘The unsaid says a lot. So, think about what you’re really saying.’

Minister for Equality, Harriet Shing, emphasized the campaign’s significance, stating, “This campaign is all about encouraging people to stop and think about how their actions towards trans and gender diverse people can make a huge difference – for better or for worse. We know that our interactions with others really matter, and this campaign is part of our ongoing work to reduce discrimination and stigma, and to contribute to more inclusive connections for trans and gender diverse people.”

Think HQ’s Chief Creative Officer, Andy Lima, remarked, “The power of this campaign lies in its co-creation with members of the trans and gender diverse community. Our aim was to deliver a state-wide campaign that celebrated and raised awareness of the community’s experiences, supporting greater inclusion and addressing trans and gender diverse discrimination.”

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Harvey Zielinski expressed his support, saying, “I think this campaign is really important and powerful and I’m really pleased to be involved, especially in light of the vitriol we’ve witnessed towards the trans and gender diverse community over the past year. I wish we didn’t need to campaign for respect. I believe acceptance and inclusion should be a given, a bare minimum societally. I hope campaigns like this help work towards this goal, and improve the day-to-day lives of trans and gender-diverse people.”

The campaign, supported by a La Trobe University survey revealing the high prevalence of unfair treatment towards trans and gender diverse people, is part of the Victorian Government’s Pride in our Future: Victoria’s LGBTIQA+ strategy 2022-32. This initiative is dedicated to promoting equality and inclusivity for LGBTIQA+ communities across the state.

The work launched across various media channels, including online, print, outdoor, and social media on June 26. For more information and to access resources, visit The Unsaid website.

About Think HQ

Think HQ is an award-winning, full-service agency working with like-minded clients to create positive outcomes for people, places, and our planet. With over 90 staff across its Melbourne and Sydney offices, including specialist multicultural communications arm, CultureVerse, Think HQ is The Positive Change Agency.

The post Groundbreaking Campaign by Think HQ Illuminates Daily Discrimination Faced by Trans and Gender Diverse People appeared first on Marketing In Asia.

Empowering MSMEs through Digitalisation

Ant International offers a suite of solutions designed to empower MSMEs with digital tools, driving growth and innovation.

Alipay+, renowned for its cross-border mobile payments and marketing solutions, has expanded its global acceptance. As of June 2024, Alipay+ is accepted by over 90 million merchants across 66 markets, connecting businesses with users of 30 international payment partners. Notably, Alipay+ has integrated with national QRs in Singapore, Malaysia, and South Korea, driving a significant increase in transactions at MSME merchants.

Antom supports merchants in over 40 countries, providing seamless connections to more than 250 payment methods across 150 markets. Its D-store solution, which allows MSMEs to set up an online store within minutes, has seen a 27% increase in average monthly transactions in Q2 2024.

WorldFirst, serving over 1 million SMEs with international payments, is set to expand further into Southeast Asia and Europe. Meanwhile, ANEXT Bank has doubled its customer base year-on-year, with a significant portion comprising micro businesses. The introduction of bettr, a global digital lending service, further accelerates financial inclusion for MSMEs.

Driving Development through Industry Partnerships

Ant International’s dedication to MSME development is further evidenced by its collaborative initiatives. In Indonesia, the company, alongside DANA, is launching the second edition of SisBerdaya, aimed at empowering female micro-entrepreneurs. The 10×1000 Tech for Inclusion program, in partnership with the International Finance Corporation, continues to foster digital skills for future leaders, with impressive participation from developing markets.

Earlier this year, Ant International introduced Programme Sirius, supported by 13 Asia Pacific fintech leaders, to help MSMEs transition towards sustainability.

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Celebrating MSMEs with the “Embrace the Power of Small” Campaign

In celebration of International MSME Day, Ant International’s “Embrace the Power of Small” campaign highlights the inspiring journeys of three entrepreneurs:

• Cholthicha Joyyangsuk (Numwan) from Thailand, who uses Alipay+ to accept mobile payments from tourists, expanding her customer base.
• Lem Cheong, owner of The Hainan Story in Singapore, who utilizes Antom’s D-store for streamlined operations.
• Lewis Ames, founder of Wrimes Cosmetics in the UK, leveraging WorldFirst for seamless international payments.

These stories will feature on out-of-home billboards, starting in Europe during UEFA EURO 2024, and will be showcased globally through TV and social media.

About Ant International

Headquartered in Singapore, Ant International is a pioneer in digital commerce, offering comprehensive digital payment and financial services solutions to businesses worldwide. In collaboration with partners, Ant International is dedicated to fostering growth for merchants of all sizes.

The post Ant International Launches “Embrace the Power of Small” Campaign, Supporting Nearly 100 Million MSMEs Globally appeared first on Marketing In Asia.

The innovative campaign, titled ‘Learn an Auto Trade in the Real World’, is a comprehensive full-funnel approach aimed at highlighting the vast employment opportunities within the automotive industry. It emphasizes how MTA’s training can pave the way for a successful career in the sector.

The campaign features a diverse mix of digital, social, out-of-home (OOH) advertising including bus transits, regional radio, and programmatic audio. Jake Cush, Partner at I.M.A, stressed the importance of showcasing exciting career pathways in automotive trades to captivate the interest of both young men and women.

Cush explained, “This 1:1 training model has big benefits for both business owners and students, with flexibility for diverse learning preferences, and an awareness campaign was needed to increase student growth numbers and entice young men and women to pursue an apprenticeship or traineeship via an on-the-job MTA NSW Training Course.

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“We needed to position MTA as the slick, modern choice for training so ‘Learn an Auto Trade in the Real World’ became the underlying message across all platforms, highlighting the 1:1 training approach MTA offers, plus outlining benefits both to employers as well as current and prospective auto apprentices.”

The OOH campaign targets high-traffic transit routes around established automotive training locations, while regional radio ads specifically address employers by sharing authentic stories about the benefits of on-site training programs.

Cush further elaborated, “This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive, whatever the trainee’s ambition, from dealerships and servicing to pit stops and boardrooms.”

Matt Connor, General Manager of Marketing at MTA NSW, highlighted the pressing skills shortage in the automotive industry and the association’s commitment to addressing this issue. He said, “The automotive industry is experiencing a skills shortage that has the propensity to impact the everyday Australians’ ability to have their vehicle repaired or maintained. As the peak body of automotive we see it as our responsibility to position the industry for the exciting, diverse and evolving opportunity that it is and provide a style of apprentice training that is centred around the individual rather than the institution. ‘Learn an Auto Trade in the Real World’ captures our key proposition and we are seeing our student numbers grow month on month.”

In addition to the awareness campaign, MTA NSW’s Jobs Board, a crucial part of its overall automotive jobs strategy, has been revitalized by I.M.A. The refreshed site now boasts an enhanced creative look and feel, with tailored messaging and positioning for both apprentices and employers.

Cush concluded, “Early data indicates an upswell in site visits and enquiries and we are looking forward to the campaign increasing awareness of MTA training and resulting in sustained lead generation.”

The ‘Learn an Auto Trade in the Real World’ campaign is already live and making waves across New South Wales.

The post MTA NSW Launches ‘Learn an Auto Trade in the Real World’ Campaign to Boost Automotive Training Enrolments appeared first on Marketing In Asia.

Since joining Spotify’s RADAR program in April, RIIZE has experienced a significant surge in popularity, with a 13% increase in monthly listeners and a more than 40% rise in monthly streams. Spotify’s RADAR initiative, which began in 2020, has been instrumental in launching the careers of over 900 artists worldwide, including notable names like The Kid LAROI, Lauv, and LE SSERAFIM. Artists in the RADAR program typically see a 40% growth in monthly listeners and a 30% boost in streams within six months of joining.

The ‘RADAR Radio Live feat. RIIZE’ event, to be held in Seoul, promises a dynamic experience for fans, featuring a live talk show, a screening of RIIZE’s RADAR mini-film, and interactive activities with the group members. This exclusive event is open to Spotify users, with registration available until July 4th through the campaign microsite. Additionally, the event will be livestreamed globally via Spotify’s K-Pop ON! YouTube channel.

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Jungjoo Park, Spotify’s Head of Music, South Korea, expressed enthusiasm about the event: “It’s been thrilling to witness the growth of RIIZE as a RADAR artist. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.”

With nearly 4 million monthly listeners and over 210 million streams since their debut, RIIZE’s music has captivated audiences globally, transcending cultural and language barriers. Their top streaming markets include Japan, Indonesia, the United States, and South Korea.

Spotify, established in 2008, revolutionized music listening with over 100 million tracks and 6 million podcast titles available. The platform, with 615 million users worldwide, continues to be a pivotal force in the music industry, supporting emerging artists through innovative programs like RADAR.

About Spotify Technology S.A.

Spotify has transformed music listening since its inception in 2008. With over 100 million tracks and 6 million podcast titles, users can discover, manage, and share music for free, or upgrade to Spotify Premium for exclusive features. Today, Spotify boasts 615 million users, including 239 million subscribers, across more than 180 markets.

The post Spotify to Host ‘RADAR Radio Live feat. RIIZE’ on July 10th appeared first on Marketing In Asia.

The launch event, held at the Renaissance Kuala Lumpur Hotel & Convention Centre, saw the official flag-off of the 44-seater Be Bus by George Varughese, Multi-Property Vice President for Putrajaya and Greater Kuala Lumpur, Marriott International. Over the next week, the Be Bus will make stops at universities, colleges, and PERKESO offices, aiming to connect with aspiring professionals and introduce them to the Marriott Bonvoy family, which boasts 7,000 associates across 50 hotels and resorts in Malaysia.

Roadshow Schedule:

• 26 June 2024: Kompleks Belia & Sukan Panji, Kelantan, Kota Bharu
• 27 June 2024: UiTM Kampus Dungun, Kuala Terengganu
• 29 June 2024: Wisma PERKESO, Johor Bahru
• 30 June 2024: Pejabat PERKESO Negeri Sembilan, Seremban
• 2 July 2024: Wisma PERKESO, Alor Setar
• 3 July 2024: Wisma PERKESO, Ipoh

In collaboration with PERKESO MyFutureJobs, the roadshow aims to highlight Marriott Bonvoy’s people-centric brand pillars: begin, belong, become. This initiative empowers associates to achieve their career aspirations while promoting a culture of inclusion and development.

Ramesh Jackson, Area Vice President for Malaysia and Indonesia, Marriott International, expressed his excitement about the launch: “We are excited to launch the Marriott Bonvoy Be Bus, our very first recruitment roadshow in Malaysia. We are focused on expanding and elevating our hospitality workforce to align with Marriott’s stance for continued growth in the country. We will continue to build on our people-first culture and offer innovative opportunities to grow professionally and personally through this initiative.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding a musical touch to this initiative, Marriott Bonvoy recently collaborated with Malaysian artist Alif Satar and The Locos on a song and music video titled “Kumandang,” released in May 2024. This collaboration aims to elevate hospitality service culture in Malaysia.

The Be Bus pitstops are open to the public, offering face-to-face interviews and on-the-spot job applications. Visitors can participate in activities like Marriott Bonvoy Crosswords, Q&A sessions, and contests to win merchandise and other prizes. Moreover, a social media contest encourages participants to post creative photos or videos of the Be Bus on Instagram, using specific hashtags for a chance to win stays at Marriott Bonvoy hotels and resorts.

To keep up with the Marriott Bonvoy Be Bus journey, follow these hashtags on social media: #BeBus, #MarriottBeBus, #MarriottBonvoy, #MarriottInternational.

The post Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia appeared first on Marketing In Asia.

The announcement was made during Amazon Singapore’s special preview event, which featured the artwork of renowned local artist Ee Shaun, marking his first collaboration with Amazon. Over 100 guests attended the event, highlighting the anticipation surrounding this year’s Prime Day.

Exciting Activities and Exclusive Merchandise

In the lead-up to Prime Day, Amazon’s Prime Day on the Go roving truck will make stops at various locations, offering attendees a chance to participate in games and activities to redeem exclusive merchandise. The truck will be at Suntec City from 28 to 30 June, and at Bugis+ from 12 to 14 and on 16 July. Visitors can also meet Ee Shaun, who will be customising items at a live artist booth on 13 and 14 July.

Peter Li, Director, CN & SG, International Stores, stated, “We’re thrilled to offer our Prime members an extended six-day shopping extravaganza filled with incredible savings and exciting deals. We are also excited to collaborate with a local artist for the first time and bring the celebration to the public to illustrate the excitement of Prime Day.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Prepare for Prime Day

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and viewed items. By visiting the Prime Day event page on the Amazon.sg app, members can create deal alerts and receive push notifications on available deals.

Leading up to Prime Day, members can enjoy early deals from trusted brands on Amazon Fresh, including up to 30% off on Colgate, Softlan, and more. During Prime Day, expect up to 65% savings on toys, up to 50% off on headphones and earbuds, and up to 40% off on baby products.

Additional Benefits and Promotions

Prime members enjoy fast and free shipping on eligible products, access to Prime Video with exclusive content, and Prime Gaming. New customers can take advantage of a 30-day free trial of Prime membership. Additionally, Amazon.sg offers S$20 off the first order with a minimum spend of S$40 on Amazon Fresh for new Prime signups, and special promotions such as 2% off purchases with PayNow.

Prime Day on the Go Schedule

• Suntec City: 28 – 30 June, 4 pm to 9 pm (last entry at 8:30 pm)
• Bugis+: 12 – 14 July, 4 pm to 9 pm (last entry at 8:30 pm), 16 July, 4 pm to 9 pm (last entry at 8:30 pm)

Visitors to the roving truck can redeem special gifts, enjoy local snacks, and participate in activities like Big Deals Family, It’s Prime Time, and Know Your Perks.

Support Local Non-Profits

During Prime Day, customers can support local non-profits through the Amazon x Shop for Good Wishlist by purchasing items they need the most. For more information and to stay updated with the latest Prime Day news, visit Amazon.sg/primeday.

Find Prime Day Around the World

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop Prime Day later this summer.

Every Day Made Better with Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, free gaming benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic

items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh and free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg. Prime is S$2.99 per month. Start a 30-day free trial of Prime at Amazon.sg/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

The post Amazon Singapore’s Epic Six-Day Prime Day Event: Unprecedented Deals and Exciting Activities appeared first on Marketing In Asia.

The ‘With You for the Ride’ initiative seeks to ignite the spirit of adventure among Singaporeans, encouraging them to embrace life’s diverse possibilities and unexpected journeys. More than just an insurance provider, Etiqa aims to be a trusted companion, offering financial protection and support while empowering individuals to pursue their passions and dreams.

With the inauguration of the new TEL stations along the East Coast, Singaporeans will experience greater accessibility, paving the way for easier commutes and new experiences with enhanced access to recreation facilities in the neighborhood. This aligns perfectly with the campaign’s goal to inspire individuals to explore new horizons and embark on adventures.

“As we celebrate our 10th year in Singapore, we are excited to share this milestone with Singaporeans at the opening of the TEL line in Marine Parade. Through our ‘With You for the Ride’ campaign, Etiqa Insurance Singapore aims to deepen our community connections and commemorate new beginnings and shared Singaporean experiences,” said Raymond Ong, CEO of Etiqa Insurance Singapore. “Life is a ride with ups, downs, and unexpected turns, and Etiqa endeavors to be a trusted companion through it all.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Whether it is safeguarding your future with comprehensive insurance solutions, providing peace of mind during unexpected twists and turns, or empowering you to seize every opportunity that comes your way, Etiqa is committed to being your trusted partner. Commuters are invited to join Etiqa for the ride at the new station and discover how they can support your journey through life’s adventures.

From 21st June to 1st August, commuters can immerse themselves in Etiqa’s ‘With You for the Ride’ campaign through vibrant displays and an interactive game station located at the concourse near the station’s gantry. The dynamic game challenges commuters to test their reflexes by embarking on a timed mission to collect a cascade of falling goodies on a digital screen. Accessible by scanning a QR code with smartphones, commuters can unleash their inner champions and stand a chance to score exclusive Etiqa merchandise at the Marine Parade station on Friday, 28th June, between 11 am and 5 pm.

Participants who score 10 points in the game will receive a reusable Etiqa bag, while those who achieve 25 points will win an Etiqa tumbler. These exclusive prizes are available while stocks last, so commuters are encouraged to participate early for a chance to win these goodies. Additionally, commuters will experience the campaign’s themes through eye-catching digital banners, side-door display banners, stair wraps, and train interior banners.

To learn more about Etiqa Insurance Singapore’s ‘With You for The Ride’ campaign, please visit Etiqa’s campaign page.

About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct, and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

The post Etiqa Insurance Celebrates Adventure with ‘With You for the Ride’ Campaign at Marine Parade TEL Station Opening appeared first on Marketing In Asia.

Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy, emphasized the campaign’s alignment with Indonesia’s commitment to green and regenerative tourism. “Waste management is a challenge in our tourism sector, but through this campaign and our collaboration with AQUA and Pandawara Group, we aim to tackle this issue and enhance green tourism. The campaign aligns with the spirit of Wonderful Indonesia in maintaining the cleanliness of our beautiful destinations. I hope this movement continues and inspires more people to take action, just as Pandawara has,” stated Sandiaga.

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Running from June 1 to September 30, 2024, the campaign, supported by Tiket.com, allows Indonesian consumers to participate by purchasing any AQUA product, scanning the QR code, and uploading their receipt. Each purchase counts as at least one raffle ticket, with monthly prizes including free trips for winners and their friends to four priority destinations: Labuan Bajo, Wakatobi, Lake Toba, and Mandalika. Additional prizes include hotel vouchers worth IDR 500,000 for the top 50 spenders each month.

Promoting Quality and Sustainability

AQUA aims to educate and raise public awareness, especially among youths, about choosing high-quality, environmentally-friendly mineral water. The company sources its water from 19 protected mountains in Indonesia, ensuring it meets over 600 quality parameters. The natural filtration process through rock layers, untouched by humans, ensures AQUA provides quality drinking water with essential minerals. “AQUA is committed to providing quality drinking water for Indonesians while ensuring the sustainability of our water sources,” said Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia. “Water quality is directly linked to its source and the surrounding environment. Through this campaign, we aim to raise public awareness, particularly among youths, and invite them to work together to preserve Indonesia’s natural environment.”

AQUA’s Longstanding Commitment to Sustainability

For 51 years, AQUA has been dedicated to sustainable and responsible operations in Indonesia. Their initiatives include planting over 2.5 million trees in conservation areas, constructing infiltration wells, installing biopores and rainwater collectors, and developing biodiversity parks. AQUA’s #BijakBerplastik commitment supports a circular economy, with initiatives like establishing recycling business units and collection centers. In priority tourist destinations, AQUA has developed facilities for waste processing, including collection centers and waste banks. Through these efforts, AQUA collects over 22,000 tons of plastic waste annually, which is then recycled into new bottle packaging materials.

Collaborating with Pandawara Group, AQUA is conducting waste cleaning activities in four priority tourist destinations. M Rafly Pasha Putra Pratama from Pandawara Group remarked, “Achieving cleanliness and environmental sustainability requires cross-sector collaboration. We are excited to partner with AQUA, which has a strong track record in plastic waste management and various initiatives to preserve Indonesia’s natural environment.”

Public figure Najwa Shihab added, “Traveling offers more than just entertainment or healing, it is an opportunity to deepen understanding, broaden perspectives, and combat narrow-mindedness. However, if tourism is not managed sustainably and travelers are careless about the environment, what we gain is only destruction: pollution, erosion, and the loss of natural habitats. This is a global issue that can affect our future. The “100% Murni, 100% Petualangan Indonesia” campaign is crucial to finding the balance between enjoying destinations as tourists and preserving them as our planet’s inhabitants.”

Through responsible travel and strong cooperation between the tourism sector, industry, and the community, the “100% Murni, 100% Petualangan Indonesia” campaign aims to keep Indonesia’s tourist destinations clean and sustainable for future generations.

About AQUA

Founded in 1973 by Tirto Utomo, AQUA is a pioneer of drinking water in Indonesia. As a native Indonesian brand, AQUA strives to spread goodness to the community by providing healthy hydration and maintaining environmental sustainability. As of 2024, AQUA employs over 12,000 Indonesian workers and has 20 factories across Indonesia. AQUA is the first FMCG company in Indonesia to be certified BCorp, the highest standard for social and environmental performance, transparency, and accountability. AQUA’s sustainability report can be accessed at www.aqua.co.id.

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