A Story That Resonates

Set in late 1980s Singapore, “Wonderland” tells the heartfelt story of single father Loke (Mark Lee) who dreams of fulfilling his daughter Eileen’s (Xenia Tan) aspiration to study overseas. Struggling with illiteracy, Loke seeks help from his neighbor Tan (Peter Yu) to communicate with his daughter abroad. This poignant narrative explores themes of sacrifice, hope, and the unpredictable nature of life, capturing a bygone era in Singapore and highlighting the power of friendship.

Everyone Can Dream

The film’s themes align seamlessly with Singlife’s multi-year brand campaign, emphasizing that everyone has a dream, regardless of its grandeur. Singlife believes that with proper planning and time, financial freedom dreams are attainable, positioning itself as a trusted financial partner to help Singaporeans achieve a better way to financial freedom.

Commitment to Our Community

This sponsorship follows Singlife’s recent support for Singapore-born national shuttlers Terry Hee and Jessica Tan, reinforcing its dedication to nurturing local talent. “Wonderland” is more than just a film; it is a testament to local creativity and a vehicle for fostering a deeper appreciation of shared humanity. Although the film is set in Singapore and the United States with Hokkien dialogue, its universal themes resonate widely.

Debra Soon, Singlife’s Group Head of Brand, Communications, Marketing, and Experience, remarked, “Through our sponsorship, we aim to bring this powerful story to a wider audience, shedding light on the challenges, including financial dilemmas, faced by the everyday Singaporean. It sends the message that everyone can have a dream and you do not have to go through the difficulties of achieving that dream alone. Wonderland is not just a film; it is a reminder of the enduring parental love and the importance of holding onto hope even in the face of adversity.”

孙舒珊, Singlife品牌，通讯, 市场营销与体验集团主管, added, “我们希望通过这次的赞助将这部屡获殊荣的本地创作带给更多国人。这一部电影围绕着追逐梦想的主题。人因梦想而伟大。Singlife也坚信每个人都有追逐梦想的权利。我们致力成为国人追逐梦想的良伴，让他们在路上不感到彷徨孤单。《乐园》不仅仅是一部电影，它更像一面镜子，映照出我们新加坡人坚韧不拔的精神，以及即使面对困难也心怀希望的信念。”

Set to premiere in cinemas this August, Singlife invites everyone to support this remarkable film and the talented individuals behind it. For more information about “Wonderland” and its release, please visit Wonderland’s Instagram.

About Singlife

Singlife is a premier homegrown financial services company dedicated to providing consumers with a pathway to financial freedom. Leveraging innovative, technology-driven solutions, Singlife offers a broad array of products and services that empower individuals to manage their financial well-being at every stage of life.

Our offerings include a comprehensive suite of insurance plans, employee benefits, and strategic partnerships with financial adviser channels and bancassurance. Through our GROW with Singlife platform, we provide tailored investment and advisory solutions. Additionally, the Singlife Account, a mobile-first insurance savings plan, ensures seamless access to financial security.

As the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs, and Public Officers Group Insurance Scheme, Singlife underscores its commitment to serving the community. We are proud signatories of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, reflecting our dedication to sustainability.

The merger of Aviva Singapore and Singlife in September 2020, valued at S$3.2 billion, marked the creation of one of the largest homegrown financial services companies in Singapore. This was the largest insurance deal in Singapore at the time. In March 2024, Singlife was acquired by Sumitomo Life, one of Japan’s leading life insurers, in a transaction valued at S$4.6 billion, making it one of the largest insurance deals in Southeast Asia.

The post Singlife Sponsors Award-Winning Film “Wonderland,” Celebrating Local Talent and Dreams appeared first on Marketing In Asia.

CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

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BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

The post CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference appeared first on Marketing In Asia.

Banquet 18, a premier luxury food service, operating under the umbrella of Flavours Culinary Solutions, Bangalore has positioned itself as a bespoke catering service for luxury weddings, premium social events, and niche corporate gatherings. 

Banquet 18 has managed to carve a niche for itself in the luxury catering industry. They stand out for its unwavering commitment to customer satisfaction and its unique approach to food styling and culinary innovation. The brand’s spirit is encapsulated in its belief that “Food is an expression of love,” a philosophy that drives every aspect of its service. From intricately designed menus to personalized culinary creations, Banquet 18 ensures that each event is luxurious and unforgettable.

“Our goal with Banquet 18 is to create dining experiences that not only satisfy but also delight and inspire,” said Tanya Quadros, the founder of Banquet 18. “We are dedicated to bringing the best of global and Indian cuisines together, crafted with the finest ingredients and presented with unparalleled elegance.” Banquet 18 has been bringing families together through food, celebrating the union of diverse cultures with personalized and exquisite catering solutions.

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Banquet 18 incorporates a wide array of services, including customized food styling, tailor-made recipes, and collaboration with top industry experts to deliver integrative culinary experiences. The brand has already made a significant impact, catering to high-profile weddings, exclusive social events, and prestigious corporate functions.  

They also specialize in curating bespoke menus that reflect the unique tastes and traditions of each wedding. By blending authenticity with innovation, they create food memories that become cherished stories. The brand’s meticulous attention to detail, from sourcing the finest ingredients to offering tasting sessions, ensures that every dish is a masterpiece.

About Banquet 18

 It is a premier bespoke wedding catering venture based in Bengaluru, dedicated to crafting extraordinary dining experiences for guests. Their meticulously esigned menus offer a unique blend of multicultural and traditional cuisines, catering to diverse palates with personalized service and attention to detail. Banquet 18 delivers superior culinary delights, ensuring each event is a memorable celebration of fine dining at competitive prices.

The post Banquet 18™ taking Luxury Catering to New Heights with their “Food is an Expression of Love” Ideology appeared first on Marketing In Asia.

The campaign features four striking prints, each portraying a celebrated footballer whose iconic jersey is seamlessly blended with the fur texture of an endangered species linked to their nickname. The Ethiopian ibex symbolizes the Argentine national team’s top star, known as the G.O.A.T., with only 500 individuals left in the wild. The Bengal tiger represents Colombia’s historic top scorer, highlighting the species’ current presence in just 5% of its historical range. The panther is associated with Costa Rica’s legendary goalkeeper, with an estimated population of 14,000 to 16,000. Lastly, the arctic fox represents the Italian-Peruvian forward of the Peruvian national team, with only about 450 individuals remaining in Norway, Sweden, and Finland as of 2022. This visual artistry not only underscores the connection between athletes and animals but also amplifies the urgency of protecting these species before it’s too late.

Alejandra María Muñoz Rivera, Executive Director at Fundación Con Vida, expresses, “‘Retiring Species’ is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honor to collaborate with Findasense on an initiative that has the power to generate such a significant impact.”

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Esteban Pineda, CEO of Findasense Americas, adds, “Our mission has always been to create brand experiences that transcend and generate positive change. With ‘Retiring Species’, we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife.”

“Retiring Species” is crafted to captivate public attention, fostering an emotional and visual connection that resonates deeply with audiences. Through this campaign, Findasense and Fundación Con Vida aspire not only to inspire immediate action but also to leave a lasting legacy in the conservation of endangered species.

About Findasense

Findasense, a Teleperformance Group company, specializes in 360-degree creative solutions for Brand Experience. They excel in designing and executing high-impact marketing and communication strategies based on deep consumer insights. Serving clients like Grupo Bimbo, Coca-Cola, Liberty, and more, Findasense operates across 30+ markets globally, with offices in Europe, North America, Andean, Central America, and South America regions.

About Fundación Con Vida

Fundación Con Vida is a dedicated environmental and social organization focused on biodiversity management and sustainability since 1997. They are committed to generating social value through the sustainable use of natural resources, emphasizing life as the highest societal value.

The post “Retiring Species” Campaign by Findasense and Fundación Con Vida: Merging Soccer and Wildlife Conservation appeared first on Marketing In Asia.

One of the standout features is the new Seoulite print, capturing the city’s electric energy, alongside the Olive colorway, inspired by Seoul’s mountainous landscape. The collection also introduces the 19 Degree Frame travel collection and the premium Turin collection, along with updates to the iconic Voyageur, 19 Degree Aluminum, and TUMI Sport collections.

New Additions to Iconic Collections

The 19 Degree Frame collection expands TUMI’s travel offerings, featuring integrated frame opening/closure latches, retractable handles, and signature smooth, quiet wheels. The interiors are equipped with tie-down straps and mesh zip pockets, providing optimal organization. Available in Black Texture and Pearl Grey Texture, this collection caters to diverse travel needs with sizes ranging from carry-on to extended packing cases.

The all-new premium Turin collection pushes the boundaries of performance luxury. Crafted from Italian leather with elevated metal accents, Turin offers sleek silhouettes designed for the dynamic lifestyle. The collection includes backpacks, briefcases, slings, totes, and small leather goods, all in a sophisticated black colorway.

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Relaunched Voyageur Collection

TUMI’s iconic Voyageur collection is relaunched in luxurious, smooth leather, featuring the TUMI “T” logo and meticulous craftsmanship with elevated hardware details. This collection includes backpacks, totes, shoulder bags, and crossbodies, with the addition of an all-new train case. Color options include classic black with light gold or gunmetal hardware and the dynamic seasonal Pewter Metallic with gunmetal hardware.

Expansion into Sports Gear

TUMI continues its expansion into the world of sports with new offerings for racquet sports and cycling enthusiasts. The racquet sports range includes a Pickleball Bag, Tennis Racquet Bag, and Tennis Backpack, each with magnetic shoulder straps for versatile wear. For cyclists, TUMI introduces durable styles made from water-resistant materials with reflective accents, including the Tour Biking Backpack, Alliance Biking Backpack, Peyton Sling, and Signal Sling. Additionally, the spacious Yoga Sling is designed to hold a 26-inch mat and accessories.

Shop the Collection

The new Fall collections are available at TUMI stores and TUMI.sg worldwide. Follow @TUMITravel to explore how TUMI merges design and performance in its products.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI empowers journeys as a lifelong partner to movers and makers in pursuit of their passions. Discover more at TUMI.com and follow TUMI on Instagram, TikTok, Facebook, and YouTube.

The post TUMI Unveils Fall 2024 Collection: Innovation Meets Tradition in New Travel and Lifestyle Offerings appeared first on Marketing In Asia.

This event, in honor of World Mental Health Day by the World Health Organization, aims to promote a healthy mind for a healthy life by encouraging participants to engage in 16 consecutive hours of face-to-face interactions without the use of mobile devices or screen time. The Offline 16 event promises a series of exciting activities, including fitness challenges, a games zone, a reading alcove, a therapy sanctuary, health checks, yoga sessions, and much more. Notably, the event will feature stand-up comedy by popular comedian Douglas Lim and a badminton session with Malaysia’s champion and VitaHealth’s ambassador Pearly Tan.

Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia and Singapore), shared, “As a global nutrition provider for more than 70 years, our Group firmly believes that the true quality of life stems from a harmonious balance between physical health and mental wellness. Inspired by these insights, we initiated Offline 16, an empowering event that will raise awareness of the importance of unplugging from digital devices. Coinciding with the 77th anniversary of VitaHealth, this ESG endeavor reinforces our commitment to holistic well-being.”

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By partnering with Tropicana, this joint effort is set to offer sensory, personalized, and impactful experiences that allow participants to unplug, unwind, and recharge. Dr. Beh added, “We are happy to share that Offline 16 is setting a new record in the Malaysia Book of Records as the most accumulated offline hours in a day.”

Ong Chou Wen, Chief Executive Officer of Tropicana, stated, “Since 1979, creating a safe, sustainable, and thriving community has been at the heart of everything we do. We respect the well-being of our people and believe mental health should be valued, promoted, and protected. Aligned with our mantra to Redefine the Art of Living, we believe it is a universal human right to have a healthy mind. We are thankful to the VitaHealth team and the participating partners for joining us on this meaningful ESG journey.”

Danny Hoh, General Manager of Marketing and Customer Growth at Watsons Malaysia, also expressed support, saying, “We are proud to be one of the participating partners as we find Offline 16 offers a truly unique experience to its participants. By encouraging everyone to participate, we can make a positive impact together.”

Other esteemed partners include The Malaysia Book of Records, Malaysian Mental Health Association (MMHA), Watsons, Tropicana Golf & Country Resort, Tunku Abdul Rahman University of Management and Technology (TARUMT), Celebrity Fitness, Yonex, Ogawa, Tai Thong Moon Cakes, Thai Odyssey, Big Bad Wolf Books, Purity Sanctuary, Dr. Stretch, Lululemon, Kafen, Urban Solution Visioncare, Sunrise, and Ecobasis.

UNPLUG TO CHARGE UP AT OFFLINE 16

Participants are invited to step into a world of engaging activities designed to immerse them in both relaxed and fun experiences, without the distraction of mobile devices or screen time. Over the course of 16 hours, participants can enjoy arcade games, board games, fitness activities, yoga, sound baths, art therapy, reading, massages, stand-up comedy, and live band performances. This initiative promotes the ideology of “disconnect to reconnect,” fostering meaningful connections and pure enjoyment.

For more information, visit www.vitahealth.com.my/offline16 or email enquiries@vitahealth.com.my.

The post VitaHealth and Tropicana Host Malaysia’s Longest Offline Event Promoting Mental Wellness appeared first on Marketing In Asia.

Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

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Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

The post Princess Diana’s Iconic Elegance Shines at Record-Breaking Auction by Julien’s Auctions appeared first on Marketing In Asia.

RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.

Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience tuning in via livestream, the event was a resounding success.

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The evening kicked off with RIIZE interacting directly with their fans, reading heartfelt messages, and participating in a fun ‘TMI QUIZ’ about their fellow members. The livestreamed segment featured a special DJ set by RIIZE’s own WONBIN, followed by a fan mission to choose photo props for each member, culminating in memorable photo sessions.

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed, “Spotify is committed to supporting diverse Korean music genres and artists through programs like RADAR, connecting them with listeners worldwide. This event is a testament to our dedication, and we will continue to create special moments to showcase Korean artists to both their fans and new listeners.”

About Spotify Technology S.A.

Spotify revolutionized music listening when it launched in 2008. Users can discover, manage, and share over 100 million tracks and 6 million podcast titles for free or upgrade to Spotify Premium for exclusive features, including improved sound quality and ad-free listening. Today, Spotify boasts 615 million users, including 239 million subscribers, across over 180 markets.

The post Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE appeared first on Marketing In Asia.

This year, Amazon Singapore is upping the ante with the “Prime Day on the Go” roving truck, allowing members of the public to experience the excitement first-hand from July 12 to 14, and on July 16 at Bugis+. Simply show your Amazon.sg app to participate and enjoy interactive games, activities, and a sneak peek at the hottest deals. Local artist Ee Shaun will also be present on July 13 and 14 from 6 pm to 8 pm at Bugis+ to customize items at a live artist booth.

Prime Day Event Schedule

• 12-14 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Participate in activities to redeem a free slice of cake and exclusive merchandise featuring artwork by Ee Shaun. Live artist activity available from 6-8 pm on 13 & 14 July only.
• 16 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Scan QR codes in the truck to start shopping on Amazon.sg/primeday and redeem a free ice cream!* (*While stocks last)

Unmissable Prime Day Deals

Toys, Books & Baby:

• Up to 70% off selected books for all ages
• Up to 50% off children’s books
• Up to 50% off selected toy brands including LEGO, Transformers, Play-Doh, Hot Wheels, and Paw Patrol
• Up to 40% off baby toys from Leapfrog and Skiphop
• Up to 40% off baby products from Ride Safer, Cybex, Joovy, and Lovevery
• Up to 40% off toys from Ravensburger, Funko, Playmobil, and LOL Surprise
• Up to 30% off nursing and feeding essentials from Spectra and Haenim

PC & Electronics:

• Up to 60% off selected laptops from Lenovo, MSI, and LG
• Up to 50% off headphones and earbuds from Bose, Sennheiser, Sony, and Jabra
• Up to 45% off Sennheiser products, plus an additional $5 off with a $200 minimum spend
• Up to 40% off TVs, soundbars, and speakers from LG, Sonos, JBL, and Marshall
• Up to 40% off selected items from Fitbit and Google
• Up to 40% off mobile phones from Google, Samsung, Apple, and OPPO
• Up to 30% off smartwatches and activity trackers from Garmin, Google, and Fitbit
• Up to 30% off LG products, plus an additional $25 off with a $200 minimum spend
• Up to 30% off Nintendo and PlayStation games

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Home & Kitchen:

• Up to 50% off home products such as vacuums, irons, and humidifiers
• Up to 50% off kitchen products such as coffee machines, cookware, cookers, and fryers
• Up to 50% off items from popular home and kitchen brands including Owala, Oxo, and Lodge
• Up to 30% off products from SharkNinja, Tefal, Philips, and Muji
• Up to 45% off selected products from Cricut

Support Small and Medium-Sized Businesses:

• Up to 60% off selected bedsheets and covers from Epitex
• Up to 45% off Sk hynix solid state drives
• Up to 45% off Braun & Oral B
• Up to 40% off UGREEN chargers and USB hubs
• Up to 40% off massagers and weighing scales from Renpho
• Up to 40% off phone cases and accessories from Spigen
• Up to 30% off PicassoTiles Magnet Building Tiles

Selections from Amazon Fresh & Fast:

• Up to 30% off grocery staples from brands like San Pellegrino, Acqua Panna, and Frenz
• Up to 30% off snacks from KIND’s, Remedy, and more
• Up to 30% off fresh seafood from Serve by Hai Sia
• Up to 30% off items from brands like Colgate, Softlan, and Ajax
• Up to 30% off beers from Asahi, Peroni Pure Blonde Low Carb

Additional Prime Day Perks

Promotions:

• Bank Promotions:
  • DBS cardholders can get S$12 off S$150 or S$18 off S$200 on Amazon.sg and S$10 off S$170 on Amazon Fresh.
  • HSBC cardholders can get S$8 off S$120 on Amazon.sg and S$8 off S$150 on Amazon Fresh.
  • Citibank MasterCard cardholders can get S$15 off S$150 or more on Amazon.sg.
• Buy Now, Pay Later:
  • Get S$15 off S$200 minimum spend with PayLater by Grab.
  • Get S$12 off S$150 minimum spend with Atome.
• PayNow Promotion:
  • Get 2% off your purchase, capped at S$50 with no minimum spend from 25 June till 21 July.

Amazon Fresh:

• Get 20% off your first order with a minimum spend of S$40.
• Existing Prime members can enjoy S$18 off with a minimum spend of S$150, and S$25 off with a minimum spend of S$200.

Watsons on Amazon.sg:

• New Prime customers can enjoy S$10 off their first order with a minimum spend of S$60.
• Existing Watsons customers can enjoy S$12 off with a minimum spend of S$100.

Little Farms on Amazon.sg:

• New Prime customers can enjoy S$15 off their first order with a minimum spend of S$80.
• Existing Little Farms customers can enjoy S$15 off with a minimum spend of S$100.

Prepare for Prime Day

Not a Prime member yet? This is the best time to join Prime! Sign up ahead of the event to enjoy exclusive deals and benefits, including fast, free shipping on eligible products. Start a 30-day free trial at amazon.sg/prime. Terms and conditions apply.

Set up deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts.

New “For You” Feature: Customers logged into their Amazon.sg account can see recommended deals based on shopping history, wishlist, and more.

Convenient Delivery and Return Options: Prime members enjoy fast and free shipping on millions of eligible items. Need to return an item from the US or Japan? Experience hassle-free returns, including pick-up from your address or drop-off center.

Shop for Good this Prime Day: Support local non-profit organizations through the Amazon x Shop for Good Wishlist. Purchase items from the wishlist to support their causes.

Shop Deals from Small and Medium-Sized Businesses: Prime Day provides SMEs with the opportunity to promote their products to over 200 million Prime members worldwide. Visit Amazon.sg/smallbusinesses to start shopping from small business sellers and visit Amazon.sg/primeday for the latest Prime Day news.

The post Amazon Singapore’s Prime Day Returns: Unbelievable Deals and Exciting Events from July 16-21 appeared first on Marketing In Asia.

OMG HK’s Insights Director, Nicole Cheng, highlighted that late-night events might deter people from dining out, impacting F&B businesses. However, the demand for home-delivered snacks and early morning breakfasts could rise, offering opportunities for food delivery services and convenience stores.

Hongkongers have mixed feelings about the time difference. Some believe it will reduce interest, while others see it as a chance to watch events during dinner. The availability of highlights and catch-up programs is expected to maintain interest.

OMG HK’s Video Content Viewing Landscape Q1 2024 report shows that viewing interest is almost equal among female (62%) and male (60%) audiences, challenging the notion that sports viewership is male-dominated.

As the Paris Olympics approach, brands have the chance to tap into these consumer behaviors. From promoting late-night snacks to early morning energy boosters, businesses can leverage the event to boost sales and engagement.

Key Insights for Brands:

1. Late-Night Consumption: Increased demand for snacks and drinks during late-night events.
2. Early Morning Energy: Opportunities for breakfast promotions to cater to early risers.
3. Platform Preferences: Ensuring highlights and catch-up content to keep viewers engaged.
4. Gender Parity: Nearly equal interest from female and male audiences, offering diverse marketing opportunities.

Nicole Cheng added, “Given that some games may start late at night, it is expected that consumers are less likely to stay out late at restaurants or with large groups of friends. Therefore, there is an impression that the Paris Olympics would hardly drive local businesses, especially those in the F&B industry.”

Here are the four other consumer behaviours brands should pay attention to.

1. Viewing interest for Paris Olympics nearly on par between female and male audiences

There is a preconceived notion that sports audiences are mainly male dominated. However, OMG Hong Kong’s Video Content Viewing Landscape Q1 2024 report found that viewing interest in the upcoming games are nearly on par between female (62%) and male audiences (60%).

The high interest among female audiences can be attributed to the availability of different sporting events at the games. That said, the gender audience ratio might still differ for specific sports. Data from free TV channels in Hong Kong show that the audience gender ratio is more balanced for sporting events involving volleyball and tennis, while football matches are mainly skewed towards a male audience.

While interest might not directly translate to actual viewership, Nicole explained that brands should not underestimate females’ interest in watching the Olympics or any other sporting programmes.

“Brands advertising female-related products and services could consider Olympics or sports programming in their media planning,” Nicole said.

2. Netizens view purchase of Olympics broadcasting rights as good use of public funds

Despite some scepticism in viewing interest, there are netizens who view the purchase of Olympics broadcasting rights as an appropriate use of public funds. A few also said this is a more appealing option than having fireworks for citizens or spending money on unnecessary decorations.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

3. TVB, ViuTV, and YouTube are the preferred platforms for Olympics live broadcast

TVB, ViuTV, and YouTube are the top three preferred platforms for Hong Kongers interested in the 2024 Paris Olympics to watch the live broadcast of the upcoming games. Those aged 45-59 surveyed by OMG HK prefer watching it on TVB, while 35-44 prefer ViuTV. Meanwhile, individuals aged 18-34 lean towards YouTube. 

Overall, the viewing preference aligns with the general viewing habits of Hongkongers – mature audiences prefer TVB while middle-aged and the younger generation prefer ViuTV and YouTube, respectively.

On the other hand, HOY TV was ranked fourth despite getting praised for their Olympics coverage during the Tokyo Games. In 2021, HOY TV received the most positive comments from netizens among the three free TV channels, with netizens saying the hosts were professional, well-prepared, and informative. However, the impact of this positive buzz remains to be seen when it comes to increasing consumers’ preference in watching HOY TV for Olympics coverage.

4. Take a more holistic approach when leveraging sports in your brand building 

It is common for brands to appoint athletes as ambassadors to uplift the brand’s image and build consumer recall. Some brands that have done so include Cathay Pacific with swimmer Siobhan Haughey and lululemon with rugby player Cado Lee, swimmer Camille Cheng, fencer Ryan Choi, and tennis player Eudice Chong.

However, it is important to clearly showcase how the athlete represents the brand’s values and what both parties have in common as well as think about what story your brand wishes to tell through the athlete.

“With the Olympics around the corner and the National Games in 2025, Hongkongers’ interest in sports are expected to remain high. Should a brand leverage on sports or athletes to create brand awareness, a more holistic approach is needed beyond mere event sponsorship or athletes being spokespeople,” Nicole said. 

About Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

The post Hong Kong’s Mixed Reactions to the Paris Olympics and Key Brand Takeaways appeared first on Marketing In Asia.

Vignette Collection, unveiled in August 2021, is a curated selection of distinctive hotels, each offering a unique and memorable stay. From boutique city townhouses to serene beachfront resorts, these properties cater to travelers seeking individuality and character.

Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts, stated, “Vignette Collection is a unique portfolio of individual hotels and resorts, each with their own story to tell. This year, we are making significant strides towards our ambition to open 100 new Vignette Collection properties within the next 10 years. From indoor skiing in Shanghai to soaking up the cool culture in Liverpool, 2024 will see an exciting array of unique hotels and resorts joining Vignette Collection.”

Newly Opened Properties

The Halyard Liverpool, Vignette Collection Anchored in Liverpool’s maritime heritage, The Halyard Liverpool on Duke Street features 133 rooms and celebrates the city’s dockland history with industrial interiors and vibrant artistic flairs.

Dinso Resort & Villas Phuket, Vignette Collection Nestled amidst the lush greenery of Phuket, this resort offers 26 hilltop duplex villas and 148 nature-immersed rooms, each with a private pool. It promises a serene escape in the wild, moments from Patong Beach.

Arabella Beach Hotel, Vignette Collection Located in Kuwait City, this 195-room property reflects Kuwait’s rich heritage, blending modern design with traditional Sadu weaves. Positioned between desert dunes and the Arabian Gulf, it offers luxurious tranquility.

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

Coming Soon

Verno House Budapest, Vignette Collection Opening in Summer 2024, this 50-room hotel overlooks Liberty Square and combines urban elegance with a nurturing natural environment. Guests will enjoy fresh international cuisine, a flexible meeting space, and wellness amenities.

Velero Doha, Vignette Collection Set to open in Summer 2024 in Qatar’s Lusail district, this vibrant hotel features palatial suites, diverse dining options, a spa, and family-friendly facilities, ensuring a luxurious stay.

Shanghai Snow World Hotel, Vignette Collection Debuting in Autumn 2024, this hotel within Shanghai’s advanced indoor snow venue will offer 272 rooms with direct ski-slope access, combining Nordic-inspired tranquility with dynamic experiences.

Rumah Luwih Bali, Vignette Collection Opening in October 2024, this colonial-style mansion in Bali offers 75 rooms with ocean views and a connection to the rich local culture, making it a prime destination for eco-tourism and relaxation.

Moire Hoi An, Vignette Collection This heritage property in Vietnam’s Hoi An, opening in November 2024, features 128 rooms and celebrates the cultural tapestry of the region with sophisticated design and local cuisine.

Dinso Resort & Villas Koh Chang, Vignette Collection Slated for December 2024, this renovated resort on Koh Chang’s Klong Prao Beach offers 166 rooms and villas, each designed for beachfront relaxation and luxury.

IHG’s Vignette Collection stands apart by offering unique travel experiences while committing to responsible tourism. Each property partners with local non-profits through the “A Means For Good” initiative, promoting positive contributions to their communities. Memorable rituals also connect guests with the local culture, such as tea blending at Convent Square Lisbon and record spinning at Yours Truly DC.

Tom Rowntree adds, “Vignette Collection stands apart in IHG Hotels & Resorts’ luxury & lifestyle portfolio. It presents a compelling way for IHG to welcome one-of-a-kind hotels into our family, combining each property’s individual identity with the brand’s promise of ‘A Means For Good’, powered by IHG’s global scale and IHG One Rewards loyalty programme. Each hotel has a distinct outlook and story to tell but they come together as Vignette Collection.”

For more information on Vignette Collection, visit Vignette Collection Hotels.

About IHG Hotels & Resorts

(ADRs)] is a global hospitality company with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and the IHG One Rewards loyalty program, IHG has over 6,300 hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

The post IHG Hotels & Resorts Expands Vignette Collection with Diverse New Properties appeared first on Marketing In Asia.

This remarkable achievement underscores Radiowalla’s commitment to delivering innovative and effective advertising solutions that drive engagement and revenue for brands and retailers alike. In a strategic move to expand its DOOH footprint, Radiowalla has recently installed new DOOH screens in Surat and Gandhinagar. This expansion marks a significant step in enhancing the company’s presence in the state of Gujarat, providing brands with more opportunities to reach their target audiences in key urban locations. This is a part of the 18 screen DOOH project being executed by the company in Gujarat

“We are extremely proud of the milestones we have achieved this quarter,” said Harvinderjit Bhatia, CEO at Radiowalla. “The successful execution of 42 ad campaigns in our in-store radio network and 11 in our DOOH network is a testament to our team’s dedication and the trust our clients place in us. The addition of DOOH screens in Surat and Gandhinagar further strengthens our ability to offer comprehensive advertising solutions across multiple platforms.”

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

Marquee brands such as Parle, Hindustan Unilever Limited (HUL), Britannia, Amazon Pay, Baskin Robbins and ITC have leveraged Radiowalla’s in-store radio network to connect with consumers in a dynamic and immersive environment. These partnerships highlight the trust and confidence that leading brands place in Radiowalla’s advertising platforms to effectively engage their target audience

Radiowalla continues to innovate and expand its services to meet the evolving needs of the advertising industry. By integrating advanced technology and creative strategies, the company aims to provide unparalleled value to its clients, ensuring their messages resonate with audiences effectively. For more information about Radiowalla and its services, please visit [www.radiowalla.in] or contact [compliance@radiowalla.in]

About Radiowalla

Radiowalla is a premier provider of in-store radio and Digital Out-of-Home (DOOH) advertising solutions, helping brands connect with consumers in meaningful ways. With a presence across thousands of retail locations, Radiowalla delivers engaging and impactful advertising experiences that drive results. Radiowalla.in

The post Radiowalla Shatters Records with Unprecedented Ad Campaign Success and DOOH Network Expansion in Gujarat appeared first on Marketing In Asia.

Sharib Sabri and Toshi Sabri, known for their powerful vocals and soulful renditions of Sufi classics, have captivated audiences worldwide. Epitome has consistently impressed with its Sufi nights, creating an immersive atmosphere that allows guests to connect with the rich tradition of Sufi music. Epitome’s dedication to this art form fosters a space where the serenity and beauty of Sufi melodies wash over you, leaving you with an unforgettable experience.

Also Read: Weber Shandwick Appoints Farah Zuber as Vice President, Head of Communications for APAC

The night isn’t just about the phenomenal performance. Epitome’s famed multi-cuisine spread, a testament to culinary mastery, will perfectly complement the mesmerizing energy of the evening. They have a vast menu that offers something for everyone, from small bites to Large Plates. Let’s enjoy the evening with the captivating performances of Sharib Sabri and Toshi Sabri.

The post Epitome Presents: A Night of Sufi Delights appeared first on Marketing In Asia.

Event Details:

– Date: 5th July, 2024

–Time: 11AM – 8PM

–Venue: The Swinton House, Jaipur

Attendees will enjoy a unique shopping experience, featuring hands-on workshops, engaging musical performances, and a curated selection of designers showcasing ensembles, accessories, and jewelry. From avant-garde fashion to timeless elegance, the event will cater to a wide range of tastes and preferences.

Featured brands include Almost Gods, Koy Toy, Isharya, All Things Black & White, and India Circus. The Crossover has previously highlighted renowned names such as Papa Don’t Preach, Wendell Rodricks, Aroka, Ritika Shachdeva, Pleats by Aruni, and The Episode. This year’s event promises exclusive collections at various price points, ensuring something for every aesthetic and budget.

Also Read: Thrive to Survive: The new business race for agencies

“We are thrilled to bring together Jaipur’s creative spirit and our passion for artistry under one roof at The Swinton House,” said Aarushi Agrawal, Founder of The Crossover. “It’s a testament to our commitment to showcasing the best in fashion and design.”

The Crossover is more than just a shopping event; it’s a cultural experience that bridges historical elegance with modern design. Whether you are a fashion enthusiast, an art lover, or simply looking for a delightful day out, The Crossover promises an unforgettable celebration of creativity and style.

The post Jaipur’s Most Loved Event Is Back: The Crossover Showcases Top Designers on July 5th appeared first on Marketing In Asia.

Yang Yunqing, professionally known as Sunnee, is based in Beijing and Bangkok. She is set to release her first single under RCA Records, “Low Sugar,” in mid-July. This R&B single, co-written by Sunnee, narrates a tale of unraveling romance and highlights her signature warm vocals.

To celebrate her 10th anniversary in the music industry, Sunnee will also release an EP of five songs in November. This EP, which showcases her strong creative vision, features significant contributions from Sunnee in songwriting and development. Supported by Sony Music Entertainment Thailand, fans can anticipate multilingual tracks, including songs in Thai, reflecting Sunnee’s diverse background.

Andrew Chan, CEO of Sony Music Entertainment Greater China, expressed his enthusiasm: “We are very pleased that Sunnee has chosen to work with us. Sunnee has established herself as a rising star in the music scene with her distinctive singing style and a flair for bringing lyrics to life. We are dedicated to enhancing the unique strength of our artists and we are excited to see how Sunnee will continue to grow with us.”

Also Read: Thrive to Survive: The new business race for agencies

Since her solo debut in 2018, Sunnee has evolved into a highly anticipated singer-songwriter. Her debut album, “How’s The Weather Today?” released in 2020, became the best-selling album for Mandarin solo female singers. Sunnee was also nominated as the “Best New Artist” at the 5th CMIC Music Awards in 2022, presented by the China Audio-Visual and Digital Publishing Association.

Sunnee shared her excitement: “I’m so excited to announce that I’ve signed with RCA Records Greater China. This feels like a perfect homecoming for my music, a blend of Thai and Chinese influences that I’ve always poured my heart into. Working with a label that understands and celebrates that cultural bridge is incredibly inspiring. I can’t wait to share my new music that truly reflects who I am as an artist – and that is something fresh and authentic.”

The upcoming EP will also feature collaborations with the renowned executive producer Peter Lee (Li Sisong), a multiple award-winning composer and producer who has worked with influential names in the Chinese pop music scene. Lee praised Sunnee’s creativity, saying, “Working with Sunnee has been a revelation. As an artist, she has brought a wealth of fresh ideas and raw expression to the table. It’s truly inspiring and pushes me to explore the edges of my own creativity. Together, we’re set to make a mark on the Chinese pop scene, and I’m thrilled to be collaborating with such a talent under RCA Records Greater China.”

RCA Records Greater China, launched by Sony Music Entertainment in 2022, focuses on investing in artists looking to expand their opportunities both inside and outside China. It boasts a roster of some of the biggest icons in the Chinese music industry, including Jasmine Yen and A-Lin.

The post Sunnee Signs Exclusive Global Partnership with Sony Music Entertainment appeared first on Marketing In Asia.

This outlet is the only one in Singapore that comprehensively embodies Love, Bonito’s refreshed image. To commemorate the opening, Love, Bonito is hosting exciting weekend activations, offering customers exclusive branded merchandise, Fresh skincare kits, and Love, Bonito gift cards.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Grand Opening Highlights

Easties, rejoice! Love, Bonito’s latest outlet offers an unparalleled shopping experience, reflecting the brand’s commitment to innovation and customer engagement. The grand opening promises a host of attractive promotions and limited edition giveaways, ensuring a memorable shopping experience for all visitors.

The Tampines 1 outlet is not just a store; it’s an experience that blends style, comfort, and the latest fashion trends, making it a must-visit destination for fashion enthusiasts in the East.

About Love, Bonito

Love, Bonito exists to celebrate and uplift Asian women with apparel that are Ready-to-live, not just ready-to-wear. Our outfits fit women at every age, through every stage while battling the everyday in-between moments. Today, we are the largest, direct-to-consumer, omnichannel womenswear brand in Southeast Asia and are committed to empowering women through diverse representation, giving back to women communities and investing in like-minded women ventures.

The post Love, Bonito Expands to the East with New Outlet in Tampines 1 Mall appeared first on Marketing In Asia.

Head Chef Rajesh Mallik, renowned for his culinary artistry, has crafted a special menu featuring a variety of mouthwatering sizzlers. Whether you’re a fan of vibrant veggies, succulent seafood, or indulgent meats, this festival caters to all palates. The menu includes traditional favorites like Chicken Chettinadu and the unique Prawn Pulimunchi, as well as the exquisite Chicken Caferel bursting with Goan flavors. For a healthy yet delicious option, try the Soya Chaap Balchao.

Experience a symphony of flavors where classic recipes are enhanced with contemporary twists. Delight in veggie sizzlers made with robust, farm-fresh ingredients, and don’t miss the mouthwatering desserts where traditional sweets meet the magic of a sizzler. This festival promises a culinary journey like no other, making it a must-attend event this monsoon season!

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Join Out of the Blue for an unforgettable sizzler experience, where every bite is a burst of flavor and every moment is filled with joy. Book a table now and be part of this sizzling celebration!

Out of the Blue – Where Sizzlers Come Alive!

The post Out of the Blue’s Sizzler Festival – A Gourmet Extravaganza from July 15th to 31st appeared first on Marketing In Asia.

The campaign ingeniously employs ‘Rabana Chhaya,’ a traditional yet fading art form of shadow puppetry from Odisha, to convey the poignant story of a girl enduring this social taboo. The use of shadow puppetry not only symbolizes the shadowy stigma surrounding menstruation but also challenges the absurd notion that a girl’s shadow can be considered impure.

Odisha presents a unique cultural backdrop where menstruation is celebrated during the Raja Parba festival, highlighting a stark contrast to prevailing societal beliefs. This cultural context amplifies the campaign’s message, aiming to raise awareness and challenge menstrual discrimination.

The collaboration between L&K Saatchi & Saatchi India and Zee Sarthak exemplifies the agency’s prowess in crafting impactful narratives that align with Zee Sarthak’s mission to challenge regressive norms. This campaign showcases their ability to empower brands and communities, fostering deeper connections and promoting social progress.

Also Read: Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, remarked, “Our association with Zee Sarthak and Naali Bindu is something we hold very dear. Every year, the entire team, including our client, puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through, and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

Pratik Seal, Chief Channel Officer at Zee Sarthak, added, “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

The film, showcasing this powerful narrative, will be broadcasted on both television and digital platforms, reaching a wide audience and fostering much-needed conversations about menstrual discrimination.

The post Zee Sarthak and L&K Saatchi & Saatchi India Use Shadow Puppetry to Challenge Menstrual Stigma in New Campaign appeared first on Marketing In Asia.

The 2024 Dream campaign harnesses the local expression “Caaaaan!” to motivate consumers to dream big and strategically plan to achieve their life goals, no matter how grand or modest.

The 2024 Dream: Eco Home

The campaign kicks off with a whimsical film titled “The Dream: Eco Home”. Inspired by insights from Singlife’s 2023 Financial Freedom Index (FFI), the commercial highlights that many Singaporeans view the ability to give back to society as a crucial indicator of financial freedom.

The film narrates the journey of a couple aspiring to build an eco-friendly home, reflecting a growing trend towards sustainability and zero-waste living. Despite the couple’s ambitious dream, their financial adviser reassures them that their eco-home can become a reality. Pierre Png appears as the couple’s supportive ‘dream’ neighbor, adding a touch of charm and relatability to the story.

“The Dream: Eco Home” will be unveiled across multiple channels, including TV, digital, social media, and out-of-home (OOH) advertising, over the coming weeks.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The Dream Cube: Envision Your Financial Freedom

Complementing the campaign film is an innovative digital portal called “The Dream Cube.” This immersive online experience allows consumers to visualize their financial freedom dreams. Leveraging generative AI, “The Dream Cube” guides participants through a series of questions and scenarios, ultimately presenting an AI-generated image of their financial freedom dream in the palm of their hands via their mobile devices.

Debra Soon, Singlife Group Head of Brand, Communications, Marketing, and Experience, expressed the campaign’s objective: “We want to empower Singaporeans and partner with them on their journey to achieve financial freedom. By showing them their dream, we hope it will inspire them and remind them that with proper planning, the dream can become a reality. Singlife is here to be the partner of choice for achieving their goals, no matter how big or small.”

The post Singlife Launches Ambitious 360 “Dream” Campaign to Empower Singaporeans Towards Financial Freedom appeared first on Marketing In Asia.

TIMES24 Malaysia, a subsidiary of Japan-based PARK24, operates within a vast network spanning seven countries, managing more than 1.3 million parking spaces and over 28,000 car park sites globally. The company’s recent recognition reflects its commitment to quality service and sustainable growth, a testament to its robust market presence.

Celebrating its 30th anniversary, TIMES24 Malaysia boasts over 34,000 registered monthly seasonal motorists, demonstrating its enduring industry expertise. Formerly known as Secure Parking Corporation, the company has consistently provided reliable services, establishing itself as a trusted provider in car park management.

Also Read: Houston Group Unveils Dynamic New Brand Identity for PCYC NSW

Yoshiharu Terashita, Regional Managing Director and Co-CEO of TIMES24 Malaysia, emphasized the company’s dedication to enhancing the customer journey through advanced cashless technologies. “In Japan, 100% of TIMES parking facilities are optimized with cutting-edge cashless technologies. Our survey in Malaysia shows that over 60% of users prefer cashless, with approximately 70% of our car parks already integrating them. We are dedicated to customizing our approach to meet the unique demands of each market, led by our internal Quality Control team,” he stated.

Research highlights the significant parking challenges faced by Malaysian drivers, who spend an average of 152 hours annually searching for parking spaces, intensifying traffic congestion in central areas. In Kuala Lumpur alone, traffic congestion has surged by 43% compared to previous years. This issue is particularly pronounced in cities like Penang, Melaka, and Johor Bahru, especially during festive seasons.

Ong Yeong Wee, Co-CEO of TIMES24 Malaysia, addressed the parking space demand in Kuala Lumpur, noting the potential of underutilized land. “The demand for parking space in KL is undeniable, underscored by the discovery of approximately 20% unused land in the Klang Valley region. In response to this pressing need, we at TIMES24 Malaysia are actively seeking partnerships with more landlords to provide the latest and most user-friendly technologies, ensuring a comfortable experience for all motorists across Malaysia,” he said.

Looking ahead, TIMES24 Malaysia aims to expand to 1,000 car parks by 2030, focusing on alleviating parking challenges and enhancing urban mobility nationwide.

The post TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry appeared first on Marketing In Asia.

The innovative campaign, titled ‘Learn an Auto Trade in the Real World’, is a comprehensive full-funnel approach aimed at highlighting the vast employment opportunities within the automotive industry. It emphasizes how MTA’s training can pave the way for a successful career in the sector.

The campaign features a diverse mix of digital, social, out-of-home (OOH) advertising including bus transits, regional radio, and programmatic audio. Jake Cush, Partner at I.M.A, stressed the importance of showcasing exciting career pathways in automotive trades to captivate the interest of both young men and women.

Cush explained, “This 1:1 training model has big benefits for both business owners and students, with flexibility for diverse learning preferences, and an awareness campaign was needed to increase student growth numbers and entice young men and women to pursue an apprenticeship or traineeship via an on-the-job MTA NSW Training Course.

Also Read: Houston Group Unveils Dynamic New Brand Identity for PCYC NSW

“We needed to position MTA as the slick, modern choice for training so ‘Learn an Auto Trade in the Real World’ became the underlying message across all platforms, highlighting the 1:1 training approach MTA offers, plus outlining benefits both to employers as well as current and prospective auto apprentices.”

The OOH campaign targets high-traffic transit routes around established automotive training locations, while regional radio ads specifically address employers by sharing authentic stories about the benefits of on-site training programs.

Cush further elaborated, “This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive, whatever the trainee’s ambition, from dealerships and servicing to pit stops and boardrooms.”

Matt Connor, General Manager of Marketing at MTA NSW, highlighted the pressing skills shortage in the automotive industry and the association’s commitment to addressing this issue. He said, “The automotive industry is experiencing a skills shortage that has the propensity to impact the everyday Australians’ ability to have their vehicle repaired or maintained. As the peak body of automotive we see it as our responsibility to position the industry for the exciting, diverse and evolving opportunity that it is and provide a style of apprentice training that is centred around the individual rather than the institution. ‘Learn an Auto Trade in the Real World’ captures our key proposition and we are seeing our student numbers grow month on month.”

In addition to the awareness campaign, MTA NSW’s Jobs Board, a crucial part of its overall automotive jobs strategy, has been revitalized by I.M.A. The refreshed site now boasts an enhanced creative look and feel, with tailored messaging and positioning for both apprentices and employers.

Cush concluded, “Early data indicates an upswell in site visits and enquiries and we are looking forward to the campaign increasing awareness of MTA training and resulting in sustained lead generation.”

The ‘Learn an Auto Trade in the Real World’ campaign is already live and making waves across New South Wales.

The post MTA NSW Launches ‘Learn an Auto Trade in the Real World’ Campaign to Boost Automotive Training Enrolments appeared first on Marketing In Asia.

The launch event, held at the Renaissance Kuala Lumpur Hotel & Convention Centre, saw the official flag-off of the 44-seater Be Bus by George Varughese, Multi-Property Vice President for Putrajaya and Greater Kuala Lumpur, Marriott International. Over the next week, the Be Bus will make stops at universities, colleges, and PERKESO offices, aiming to connect with aspiring professionals and introduce them to the Marriott Bonvoy family, which boasts 7,000 associates across 50 hotels and resorts in Malaysia.

Roadshow Schedule:

• 26 June 2024: Kompleks Belia & Sukan Panji, Kelantan, Kota Bharu
• 27 June 2024: UiTM Kampus Dungun, Kuala Terengganu
• 29 June 2024: Wisma PERKESO, Johor Bahru
• 30 June 2024: Pejabat PERKESO Negeri Sembilan, Seremban
• 2 July 2024: Wisma PERKESO, Alor Setar
• 3 July 2024: Wisma PERKESO, Ipoh

In collaboration with PERKESO MyFutureJobs, the roadshow aims to highlight Marriott Bonvoy’s people-centric brand pillars: begin, belong, become. This initiative empowers associates to achieve their career aspirations while promoting a culture of inclusion and development.

Ramesh Jackson, Area Vice President for Malaysia and Indonesia, Marriott International, expressed his excitement about the launch: “We are excited to launch the Marriott Bonvoy Be Bus, our very first recruitment roadshow in Malaysia. We are focused on expanding and elevating our hospitality workforce to align with Marriott’s stance for continued growth in the country. We will continue to build on our people-first culture and offer innovative opportunities to grow professionally and personally through this initiative.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding a musical touch to this initiative, Marriott Bonvoy recently collaborated with Malaysian artist Alif Satar and The Locos on a song and music video titled “Kumandang,” released in May 2024. This collaboration aims to elevate hospitality service culture in Malaysia.

The Be Bus pitstops are open to the public, offering face-to-face interviews and on-the-spot job applications. Visitors can participate in activities like Marriott Bonvoy Crosswords, Q&A sessions, and contests to win merchandise and other prizes. Moreover, a social media contest encourages participants to post creative photos or videos of the Be Bus on Instagram, using specific hashtags for a chance to win stays at Marriott Bonvoy hotels and resorts.

To keep up with the Marriott Bonvoy Be Bus journey, follow these hashtags on social media: #BeBus, #MarriottBeBus, #MarriottBonvoy, #MarriottInternational.

The post Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia appeared first on Marketing In Asia.

The ‘With You for the Ride’ initiative seeks to ignite the spirit of adventure among Singaporeans, encouraging them to embrace life’s diverse possibilities and unexpected journeys. More than just an insurance provider, Etiqa aims to be a trusted companion, offering financial protection and support while empowering individuals to pursue their passions and dreams.

With the inauguration of the new TEL stations along the East Coast, Singaporeans will experience greater accessibility, paving the way for easier commutes and new experiences with enhanced access to recreation facilities in the neighborhood. This aligns perfectly with the campaign’s goal to inspire individuals to explore new horizons and embark on adventures.

“As we celebrate our 10th year in Singapore, we are excited to share this milestone with Singaporeans at the opening of the TEL line in Marine Parade. Through our ‘With You for the Ride’ campaign, Etiqa Insurance Singapore aims to deepen our community connections and commemorate new beginnings and shared Singaporean experiences,” said Raymond Ong, CEO of Etiqa Insurance Singapore. “Life is a ride with ups, downs, and unexpected turns, and Etiqa endeavors to be a trusted companion through it all.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Whether it is safeguarding your future with comprehensive insurance solutions, providing peace of mind during unexpected twists and turns, or empowering you to seize every opportunity that comes your way, Etiqa is committed to being your trusted partner. Commuters are invited to join Etiqa for the ride at the new station and discover how they can support your journey through life’s adventures.

From 21st June to 1st August, commuters can immerse themselves in Etiqa’s ‘With You for the Ride’ campaign through vibrant displays and an interactive game station located at the concourse near the station’s gantry. The dynamic game challenges commuters to test their reflexes by embarking on a timed mission to collect a cascade of falling goodies on a digital screen. Accessible by scanning a QR code with smartphones, commuters can unleash their inner champions and stand a chance to score exclusive Etiqa merchandise at the Marine Parade station on Friday, 28th June, between 11 am and 5 pm.

Participants who score 10 points in the game will receive a reusable Etiqa bag, while those who achieve 25 points will win an Etiqa tumbler. These exclusive prizes are available while stocks last, so commuters are encouraged to participate early for a chance to win these goodies. Additionally, commuters will experience the campaign’s themes through eye-catching digital banners, side-door display banners, stair wraps, and train interior banners.

To learn more about Etiqa Insurance Singapore’s ‘With You for The Ride’ campaign, please visit Etiqa’s campaign page.

About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct, and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

The post Etiqa Insurance Celebrates Adventure with ‘With You for the Ride’ Campaign at Marine Parade TEL Station Opening appeared first on Marketing In Asia.

A Skincare Sanctuary Where Heritage Meets Innovation

SK-II’s concept store narrates the legendary tale of its origins. In the 1970s, a team of scientists, driven by a quest to discover a revolutionary skincare ingredient, observed the remarkably soft and youthful hands of sake brewers, in stark contrast to their aged faces. This observation led to the identification of a singular yeast strain out of 350 possibilities, culminating in the creation of PITERA.

Every aspect of the concept store is thoughtfully designed to reflect the multifaceted world of PITERA. Utilizing naturally inspired materials, the store artfully tells the intricate stories of SK-II’s heritage and the ongoing miracles of PITERA.

The product discovery area highlights the craftsmanship behind PITERA innovations. Featuring Sugidama-inspired balls, which symbolize the passage of time in the fermentation process, the boutique’s product tester bar is adorned with designs inspired by the patterns arranged in rice by Toji masters. Central to each product collection is an exclusive art piece, crafted by a ceramic artist from Shiga—the birthplace of PITERA—representing the unique benefits of each iconic SK-II skincare line.

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The store’s ambiance is further enriched by Hinoki wood-inspired patterns and the delicate scent of Japanese cypress, Hinoki wood, and sandalwood, crafted exclusively for SK-II. This immersive skincare sanctuary leaves no detail overlooked.

Omotenashi-Inspired Service Like No Other

Embodying the spirit of omotenashi, or wholehearted hospitality, SK-II has elevated the skincare counseling experience to a ceremonial level. The SK-II Skin Ceremony, a series of skin rituals, epitomizes craftsmanship at every step and reflects SK-II’s commitment to delivering memorable and meaningful moments for each guest.

The grand opening of the SK-II Concept Store on 22 June 2024 featured an exclusive appearance by SK-II’s global celebrity ambassador MINA of TWICE, alongside some of Southeast Asia’s most influential beauty personalities.

“This first-ever SK-II concept store in Kuala Lumpur, Malaysia, marks a momentous milestone for the house of SK-II. Consumers are at the heart of all we do at SK-II, and this is a testament to our commitment to elevating skincare experiences for her and transform,” shared Sue Kyung Lee, President, P&G Global Skin & Personal Care. “More than a retail store, we want to provide a sanctuary for her to switch off from the world and immerse in the miracle world of PITERA. This is the beginning of a new era to elevate the SK-II shopping experience, and we look forward to sharing it with the rest of the world.”

About SK-II

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II’s iconic ingredient PITERA, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. F

About PITERA

Iconic and exclusive to SK-II, PITERA is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERA resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply1 into your skin delivering all goodness2.

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Paris Olympics Inspire Bastille Festival

In anticipation of the 2024 Paris Olympics, Sydney’s Circular Quay will host the Bastille Olympic Village, featuring remarkable 3D sculptures of iconic Paris landmarks, including a stunning 6-meter-high Eiffel Tower replica. The Village will also offer sports workshops in fencing, basketball, badminton, and archery, led by professional coaches and athletes, echoing the Olympic spirit.

Mr. Martin Juillard, Consulate-General of France, shared his enthusiasm: “Paris Olympics will be a landmark in the history of the Games – as much as Sydney Olympics once were. We’re happy to celebrate everything that unites the two cities, the two people, and beyond them, the values and friendship we all share, through the Olympic spirit. Come and get a scent of Paris here in Sydney.”

A highlight of the festival is the Bastille Olympic Parade on Saturday, July 13th. The parade will feature athletes, performers, and community groups celebrating the Olympic spirit and the strong cultural ties between France and Australia.

Non-Stop Entertainment Across Circular Quay

The festival spans 22,000+ square meters across seven sites, offering 124 free shows with 344 artists. Expect live concerts, DJ sets, dance classes, and more. Jazz enthusiasts can enjoy performances by Paris to Rio Jazz, Anna Weaving Collective, and Coucou Zazous. Other highlights include rock and pop concerts by Fireglow and Soulganic, swing dancing classes, and captivating shows by Los Carmonas Flamenco and Kiltir Tropical.

Exclusive Masterclasses and Wine Tasting Tours

New this year, the festival introduces ticketed masterclasses in culinary arts and wine. Renowned chefs like Yves Scherrer and Fabio Salvato will lead classes on creating exquisite pastries and dishes. Wine enthusiasts can join the Bastille Wine Walk, a self-guided tour featuring wines from eight prestigious French regions.

Artistic and Cultural Experiences

Visitors can also participate in creative workshops on comic drawing, street murals, and soap making. Photography enthusiasts can capture the festival’s essence in a photo masterclass. The festival’s Le Mulled Wine Cinema will screen classic French films under the stars, with mulled wine and cozy blankets for a perfect cinematic experience.

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Dining and Shopping Delights

Enjoy extraordinary dining experiences at Le Diner Extraordinaire in Quay Quarter Lane, featuring French-inspired menus paired with live entertainment. The festival also offers a sustainable shopping experience at the Second-hand Market and Art Fair, showcasing pre-loved items and artworks by local artisans.

Pet-Friendly Celebration

The festival ensures a welcoming environment for pets, allowing visitors to enjoy the festivities with their furry friends.

Join the Bastille Festival at Circular Quay from July 11-14, 2024, for a celebration of French culture and the Olympic spirit. Enjoy free entry to the festival and explore unique ticketed experiences starting from just $20. For more details, visit bastillefestival.com.au.

About Bastille Festival

The Bastille Festival is an annual celebration in Sydney honoring French Bastille Day on July 14th. It features culinary delights, artistic displays, and cultural experiences, attracting locals and visitors to Circular Quay and The Rocks.

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The event celebrated the launch of Billie’s latest album, “HIT ME HARD AND SOFT,” and was designed to provide fans with an unparalleled listening experience. Attendees were treated to a unique visual session that delved into the album’s concepts, immersing them in Billie’s artistic vision. This listening event followed the successful inaugural session at Lightroom in London, underlining Spotify’s commitment to creating memorable cultural moments that unite artists with their global fanbase.

In addition to the listening session, fans enjoyed a dynamic Q&A segment, offering a rare opportunity to gain insights into Billie’s creative process. Adding to the evening’s excitement, global superstar JENNIE made a surprise appearance, moderating the session and enhancing the engagement with her charismatic presence.

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“Billie Eilish’s immersive listening experience in South Korea marks a significant milestone in our commitment to bringing exceptional cultural moments to fans around the world,” stated Jungjoo Park, Spotify’s Head of Music, South Korea. “This is Spotify’s first listening experience in South Korea and we will continue to bring unique moments for artists and fans, deepening the connection.”

Spotify, known for revolutionizing music streaming since its launch in 2008, continues to lead the industry with innovative fan experiences. With over 615 million users and 239 million subscribers globally, Spotify remains the premier platform for music lovers and artists alike.

About Spotify Technology S.A.

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 100 million tracks and million podcasts titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 615m users, including 239m subscribers in over 180 markets.

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The Q4 e-tron and Q4 Sportback e-tron are now available in two versions, advanced and edition 1, offering local consumers an exceptional blend of accessibility, spaciousness, and state-of-the-art technology. The edition 1 models boast additional standard features, including 21-inch Audi Sport wheels, Matrix LED headlights with four digital light signature configurations, and an augmented reality head-up display. Both variants deliver a robust electric power output of 210 kW and 545Nm of torque. The rear-wheel drive Q4 e-tron achieves a range of up to 466 kilometers, while the Q4 Sportback e-tron extends this range to 482 kilometers on the WLTP cycle.

Markus Schuster, Managing Director of Audi Singapore, remarked, “The Audi Q4 e-tron and Q4 e-tron Sportback’s entry into Singapore is a significant milestone for us. These models are the newest generation of electric SUVs in Singapore and offer local consumers a more accessible yet spacious electric vehicle for everyday needs. Our launch of these models at ION Orchard is also an immersive way we can bring the Audi experience to our customers at the heart of the city, and part of our strategy to continuously enhance the overall customer experience.”

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Visitors to the ION Orchard pop-up boutique will have the opportunity to view and test-drive the new models. The boutique features interactive activities, such as an AI artwork generator that creates personalized dynamic visuals based on visitor responses, and a spin & win wheel with guaranteed prizes for those test driving or purchasing the Q4 e-tron on-site. Additionally, Audi will host lifestyle events and collaborate with premium brands like Sonos, Bolia, Leica, Sincere Fine Watches, and Kwanpen.

The pop-up boutique will operate from 12pm to 5pm on 19 June, and from 10am to 10pm from 20 June to 7 July. Test drive appointments can be booked in advance via audi.com.sg.

Base prices for the Audi Q4 e-tron advanced and Audi Q4 Sportback e-tron advanced start at S$254,999 and S$259,999 respectively. The edition 1 models come at an additional S$20,000. All prices are inclusive of COE.

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The report, titled ‘South Korean style is going global. What do locals think is cool?’ and authored by Felicia Melody, includes insights from social media specialist Thufailah Hidemi and fashion journalist and stylist Vanya Harapan. It highlights that Korean style transcends a singular stereotype, offering a diverse spectrum of aesthetics from edgy streetwear to luxurious ensembles. This dynamic fusion of tradition and innovation is reshaping global fashion trends.

Fashion journalist Vanya Harapan emphasizes the subjectivity of ‘what’s popular in Korea,’ which varies based on individual media consumption. This versatility and fearlessness in embracing new trends have driven South Korea’s fashion market to phenomenal heights. The market is projected to reach sales of $21.01 billion in 2024, with over 30 million fashion shoppers expected by 2029.

One distinctive trend gaining international traction is ‘acubi’ fashion, a contemporary reimagining of Y2K style pioneered by the Acubi Club. Despite the prominence of streetwear, luxury fashion remains robust in Korea, with even non-wealthy demographics embracing luxury goods, reflecting a cultural emphasis on social status.

The emergence of streetwear as a countercultural movement has integrated it into luxury markets, birthing the concept of ‘luxury streetwear.’ This fusion challenges traditional fashion norms and fosters immersive experiences for consumers.

In the realm of workwear, South Korea’s demanding work culture has driven innovation in office attire. Brands like ADERERROR, AMOMENTO, and LOW CLASSIC are leading this trend. The pandemic-induced shift to remote work has blurred the lines between professional and casual attire, giving rise to street-meets-office fashion.

Thufailah Hidemi, a social media specialist at Private Eyes, a curated second-hand designer boutique, notes, “The stark contrast between ‘work from home’ and ‘corporate job’ attire has sparked a rebellion against rigid dress codes. Additionally, as people venture outside more after a prolonged period of isolation, they seek ways to express themselves, often translating this expression into their workwear.”

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South Koreans’ affinity for futurism extends beyond fashion aesthetics to embrace technological innovation. This trend is driving the evolution of Korean textile industries through fashion tech startups and advanced production processes.

Fandom culture also plays a pivotal role in Korean fashion, with consumers gravitating towards brands associated with their favorite celebrities. Brands are capitalizing on this phenomenon by crafting collections tailored to existing fandoms, further driving the global appeal of Korean fashion.

To showcase homegrown talent on the global stage, South Korean retailer Hyundai Department Store has launched Hyundai Global, a platform aimed at promoting Korean fashion brands internationally. This initiative seeks to overcome financial barriers and facilitate the global expansion of Korean fashion.

Nick Morris, UK-based founder and Managing Director of Canvas8, stated, “As the fashion industry evolves, maintaining authenticity while adapting to emerging trends will be crucial for sustaining relevance. With South Korean fashion poised for global dominance, the world eagerly awaits the next chapter in its sartorial journey.”

For those interested in delving deeper into the story with original quotes and a Q&A session with the report authors, please contact Danny Chaplin at Chaplin Public Relations.

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, they have helped organizations grow through a better understanding of people, focusing on media, communications, and product development. Their award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. For more information, visit Canvas8.

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A portion of the auction proceeds will benefit The Boss Up Grant Program, presented by The Creative Collective NYC, aimed at empowering the next generation of entrepreneurs. This initiative aligns with Rick Ross’s lifelong commitment to giving back to the community and supporting emerging talents.

Rare Sneakers and Iconic Memorabilia Up for Auction

The auction will feature over 300 limited-edition sneakers, including highly sought-after models like the Air Jordan 3 “Father of Asahd,” created exclusively for DJ Khaled, and the Nike Air Max 90 “Unknwn Miami 305.” In addition to sneakers, Ross will auction personal treasures, such as a gold metal concert grand piano featuring Michael Jackson’s “Thriller” album cover art and a two-time Platinum record award for “Aston Martin Music.”

A Philanthropic Vision

Rick Ross expressed his motivation for the auction, saying, “I looked around one day and marveled at how blessed I am. I wanted to figure out how to be a blessing to others and share some of the dopest, rarest luxuries with the world that I’ve collected over the course of my career.”

The Boss Up Grant Program will benefit from the auction proceeds, providing grants to fearless entrepreneurs to scale their businesses and make a lasting impact. The Creative Collective NYC, the largest community dedicated to empowering Black creatives and entrepreneurs, will administer the grants.

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The event celebrates Black Music Month, highlighting Ross’s impact on hip-hop culture and his philanthropic efforts. “Everything I do is for those who have supported me and got it out the trunk with Rozay,” said Rick Ross. “We gotta touch the streets as an homage to them.”

Event Details and Registration

The auction will be held live and online, starting at 10:00 A.M. Pacific Time on both days. Registration is required to bid and can be done in person or online before the auction. Julien’s Auctions accepts cryptocurrency payments, including Bitcoin, Ethereum, and Litecoin.

For more information, visit Juliensauctions.com or contact info@juliensauctions.com.

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The film showcases Shaan, who serenades fathers with a melodious lullaby, appealing to various types of dads: the middle-aged, overworked father, the exhausted new millennial dad, and the elderly grandfather. Through his magical lullaby, Shaan reaches out to each of these fathers, who are torn between their need for sleep and their desire to spend quality family time watching Prime Video.

Only the dads can see and hear Shaan, as he sings a soothing lullaby that references their favorite shows and characters from Prime Video. This sets up a humorous tug of war between the need to sleep and the urge to watch the next scene with their families. But will the dads manage to break their age-old habit of dozing off in front of the TV, or will nature take its course?

About Prime Video

Prime Video is a premium streaming service offering Prime members an extensive collection of award-winning Amazon Originals, thousands of movies, and TV shows—all accessible in one place. In India, Prime membership, available for just ₹1499 per year, includes numerous benefits such as free same-day/1-day delivery on eligible items, access to exclusive deals, early shopping events, and unlimited streaming of Prime Video content.

Prime Video boasts a diverse library of acclaimed TV shows and movies across various languages and regions. Indian films like “Shershaah,” “Soorarai Pottru,” and “Sardar Udham,” along with Indian-produced Original series like “The Family Man” and “Mirzapur,” are available. Popular global Originals such as “Citadel,” “The Lord of The Rings: The Rings of Power,” and “The Marvelous Mrs. Maisel” are also included.

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Prime Video offers instant access across smart TVs, mobile devices, Fire TV, Fire tablets, Apple TV, and gaming devices. Members can download episodes for offline viewing at no additional cost. Enhanced viewing experiences include 4K Ultra HD, High Dynamic Range (HDR)-compatible content, and exclusive behind-the-scenes access with X-Ray, powered by IMDb.

Prime Video Channels provide seamless access to premium content from multiple video streaming channels. Additionally, customers can rent movies or subscribe to other streaming services through the platform. To learn more about Prime, visit Amazon Prime.

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