In a groundbreaking initiative, L&K Saatchi & Saatchi India has unveiled CollegeDekho’s inaugural integrated brand campaign, ‘Banayenge India ka Kal,’ across television, OTT, and digital platforms. This compelling campaign encapsulates the poignant story of a father’s unwavering dedication to his son’s future, seeking guidance from CollegeDekho to navigate the complex landscape of college admissions.
The narrative resonates deeply with the universal themes of parental love and sacrifice. It highlights the common struggle parents face in selecting the right college for their children, often feeling uncertain despite their best efforts due to a lack of updated knowledge. In these pivotal moments, a trusted expert like CollegeDekho becomes indispensable.
Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, expressed his enthusiasm: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”
Hindol Purkayastha, Head of North & East at L&K Saatchi & Saatchi India, added, “The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love, passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India.”
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Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho, shared, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”
The ‘Banayenge India ka Kal’ campaign is poised to significantly boost brand awareness and establish a meaningful brand purpose. Through the combined creative prowess of L&K Saatchi & Saatchi India and the visionary ethos of CollegeDekho, this campaign is set to make a profound impact in the education sector, guiding countless families towards brighter futures.
