A Story That Resonates

Set in late 1980s Singapore, “Wonderland” tells the heartfelt story of single father Loke (Mark Lee) who dreams of fulfilling his daughter Eileen’s (Xenia Tan) aspiration to study overseas. Struggling with illiteracy, Loke seeks help from his neighbor Tan (Peter Yu) to communicate with his daughter abroad. This poignant narrative explores themes of sacrifice, hope, and the unpredictable nature of life, capturing a bygone era in Singapore and highlighting the power of friendship.

Everyone Can Dream

The film’s themes align seamlessly with Singlife’s multi-year brand campaign, emphasizing that everyone has a dream, regardless of its grandeur. Singlife believes that with proper planning and time, financial freedom dreams are attainable, positioning itself as a trusted financial partner to help Singaporeans achieve a better way to financial freedom.

Commitment to Our Community

This sponsorship follows Singlife’s recent support for Singapore-born national shuttlers Terry Hee and Jessica Tan, reinforcing its dedication to nurturing local talent. “Wonderland” is more than just a film; it is a testament to local creativity and a vehicle for fostering a deeper appreciation of shared humanity. Although the film is set in Singapore and the United States with Hokkien dialogue, its universal themes resonate widely.

Debra Soon, Singlife’s Group Head of Brand, Communications, Marketing, and Experience, remarked, “Through our sponsorship, we aim to bring this powerful story to a wider audience, shedding light on the challenges, including financial dilemmas, faced by the everyday Singaporean. It sends the message that everyone can have a dream and you do not have to go through the difficulties of achieving that dream alone. Wonderland is not just a film; it is a reminder of the enduring parental love and the importance of holding onto hope even in the face of adversity.”

孙舒珊, Singlife品牌，通讯, 市场营销与体验集团主管, added, “我们希望通过这次的赞助将这部屡获殊荣的本地创作带给更多国人。这一部电影围绕着追逐梦想的主题。人因梦想而伟大。Singlife也坚信每个人都有追逐梦想的权利。我们致力成为国人追逐梦想的良伴，让他们在路上不感到彷徨孤单。《乐园》不仅仅是一部电影，它更像一面镜子，映照出我们新加坡人坚韧不拔的精神，以及即使面对困难也心怀希望的信念。”

Set to premiere in cinemas this August, Singlife invites everyone to support this remarkable film and the talented individuals behind it. For more information about “Wonderland” and its release, please visit Wonderland’s Instagram.

About Singlife

Singlife is a premier homegrown financial services company dedicated to providing consumers with a pathway to financial freedom. Leveraging innovative, technology-driven solutions, Singlife offers a broad array of products and services that empower individuals to manage their financial well-being at every stage of life.

Our offerings include a comprehensive suite of insurance plans, employee benefits, and strategic partnerships with financial adviser channels and bancassurance. Through our GROW with Singlife platform, we provide tailored investment and advisory solutions. Additionally, the Singlife Account, a mobile-first insurance savings plan, ensures seamless access to financial security.

As the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs, and Public Officers Group Insurance Scheme, Singlife underscores its commitment to serving the community. We are proud signatories of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, reflecting our dedication to sustainability.

The merger of Aviva Singapore and Singlife in September 2020, valued at S$3.2 billion, marked the creation of one of the largest homegrown financial services companies in Singapore. This was the largest insurance deal in Singapore at the time. In March 2024, Singlife was acquired by Sumitomo Life, one of Japan’s leading life insurers, in a transaction valued at S$4.6 billion, making it one of the largest insurance deals in Southeast Asia.

The post Singlife Sponsors Award-Winning Film “Wonderland,” Celebrating Local Talent and Dreams appeared first on Marketing In Asia.

LifeWear that Brings Us Together

In honour of Singapore’s 59th birthday, UNIQLO spotlights four Singaporeans, showcasing how their favourite LifeWear pieces enhance their daily lives. National athlete Quah Zheng Wen prefers the Ultra Stretch DRY-EX Shorts, while Cross Ratio Artiste Tay Kewei favours the American Sleeve Cropped Bra Sleeveless Top, Premium Linen Long Sleeve Shirt, and Wide Straight Jeans. Content creator Anda enjoys the Halter Neck Bra Top and Wide Straight Jeans, and Royce Lee, host and founder of Mom’s Hug, opts for the AIRism Cotton Oversized Crew Neck T-shirt and Geared Shorts.

Whether exploring the sunny island or relaxing at home this National Day, UNIQLO offers something special for everyone. From the cool and comfortable SG Uniform to SG Favourite LifeWear pieces, Singaporeans can enjoy limited offers on festive-coloured items such as the AIRism Cotton T-shirt, Halter Neck Bra Sleeveless Top, and Men’s Ultra Stretch DRY-EX Shorts.

Get in the Singapore Spirit with Exciting In-Store Activities (July 26 – August 11)

SG-Exclusive Tote Bag

From July 26 to August 1, UNIQLO APP members who spend a minimum of $59 in a single receipt at any UNIQLO store will receive an exclusive tote bag inspired by the nostalgic Merlion plastic bag. This offer is available in all stores and online, excluding Changi Airport Terminal 1 store. Limited to one redemption per APP member, while stocks last.

UNIQLO SG Fun Pack

At the Orchard Central Global Flagship Store from July 26 to August 1, APP members who spend a minimum of $59 in a single receipt will receive an upsized SG Tote Bag with assorted snacks, goodies, and vouchers from SG Brand partners such as The Golden Duck Co. and FOSSA Chocolate. This exclusive offer is limited to one redemption per APP member, while stocks last.

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UNIQLO SG Game Show

UNIQLO fans can test their knowledge of Singapore and SG’s LifeWear Favourites in a fun game show hosted by content creator Fauzi Aziz. Participants can stand to win snacks, merchandise, and LifeWear bundle sets worth up to $350. This event will take place from August 2-4 and August 9-11, from 2-5 PM, at the Orchard Central Global Flagship Store, Level 1. Limited to the first 100 customers per day.

SG Brands UTme!

Celebrating Singaporeans’ love for food, UNIQLO collaborates with local brands FOSSA Chocolate, Birds of Paradise, and The Golden Duck Co. to launch a collection of UTme! designs. Customers who purchase a Singapore-brand UTme! design from July 26 at Orchard Central Global Flagship and Jewel Changi Airport can redeem a novelty item from the corresponding brand, while stocks last.

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Banquet 18, a premier luxury food service, operating under the umbrella of Flavours Culinary Solutions, Bangalore has positioned itself as a bespoke catering service for luxury weddings, premium social events, and niche corporate gatherings. 

Banquet 18 has managed to carve a niche for itself in the luxury catering industry. They stand out for its unwavering commitment to customer satisfaction and its unique approach to food styling and culinary innovation. The brand’s spirit is encapsulated in its belief that “Food is an expression of love,” a philosophy that drives every aspect of its service. From intricately designed menus to personalized culinary creations, Banquet 18 ensures that each event is luxurious and unforgettable.

“Our goal with Banquet 18 is to create dining experiences that not only satisfy but also delight and inspire,” said Tanya Quadros, the founder of Banquet 18. “We are dedicated to bringing the best of global and Indian cuisines together, crafted with the finest ingredients and presented with unparalleled elegance.” Banquet 18 has been bringing families together through food, celebrating the union of diverse cultures with personalized and exquisite catering solutions.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Banquet 18 incorporates a wide array of services, including customized food styling, tailor-made recipes, and collaboration with top industry experts to deliver integrative culinary experiences. The brand has already made a significant impact, catering to high-profile weddings, exclusive social events, and prestigious corporate functions.  

They also specialize in curating bespoke menus that reflect the unique tastes and traditions of each wedding. By blending authenticity with innovation, they create food memories that become cherished stories. The brand’s meticulous attention to detail, from sourcing the finest ingredients to offering tasting sessions, ensures that every dish is a masterpiece.

About Banquet 18

 It is a premier bespoke wedding catering venture based in Bengaluru, dedicated to crafting extraordinary dining experiences for guests. Their meticulously esigned menus offer a unique blend of multicultural and traditional cuisines, catering to diverse palates with personalized service and attention to detail. Banquet 18 delivers superior culinary delights, ensuring each event is a memorable celebration of fine dining at competitive prices.

The post Banquet 18™ taking Luxury Catering to New Heights with their “Food is an Expression of Love” Ideology appeared first on Marketing In Asia.

The expanded delivery range now covers a wider area, including popular neighborhoods such as Sentul, Bangsar, Old Klang Road, Mont Kiara, Bukit Damansara, and Ampang Jaya. Customers can also opt for the convenience of picking up their orders directly from the restaurant via the foodpanda platform.

Shake Shack’s arrival in Malaysia has been nothing short of sensational. Since opening at The Exchange TRX on April 10, 2024, the international fast-casual restaurant chain has captured the hearts and taste buds of Kuala Lumpur’s food enthusiasts. Known for their iconic burgers, crispy fries, and delectable milkshakes, Shake Shack has quickly become the talk of the town.

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From its humble beginnings as a hot dog cart in New York City’s Madison Square Park, featuring the beloved Flat-Top Sausage, Shake Shack has expanded into a gourmet fast-casual sensation with over 377 locations worldwide. Now, Shake Shack brings its culinary magic to Malaysia with a menu carefully crafted to suit local tastes. In addition to the legendary ShackBurger, the menu includes exclusive local delights such as the Bunga Raya Shake and the SmokeShack, made with Streaky Beef for a Muslim-friendly option.

Vegetarians are not left out, as Shake Shack offers delicious meatless choices, ensuring that every Malaysian can enjoy their mouthwatering meals.

This partnership underscores foodpanda’s commitment to providing convenient and efficient ways for customers to enjoy high-quality meals at affordable prices. Don’t miss out on this exciting culinary journey. Check out the full menu and place an order here.

The post Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024 appeared first on Marketing In Asia.

Months of meticulous planning, brainstorming, and trialling have culminated in the introduction of the Lunch Global Bowls and Environmentally Conscious Menu. These offerings aim to invigorate and inspire, ensuring every attendee is satisfied and ready to engage.

Inspired by the natural beauty of the Gold Coast, GCCEC’s kitchen and marketing teams collaborated on a captivating food video to celebrate 20 years of culinary excellence in this stunning destination. This video showcases the culinary team’s prowess in creating bespoke dishes inspired by the Gold Coast’s vibrant surroundings.

“The launch of our new menus and food reel marks an exciting chapter for GCCEC,” said Garry Kindred, Executive Chef at GCCEC. “We are committed to offering innovative and sustainable culinary options that not only delight the taste buds but also support our environmental goals.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Key Menu Highlights

Global Bowls Offering

GCCEC introduces the Global Bowls, a diverse selection of internationally inspired dishes catering to various palates and dietary preferences. These bowls provide a culturally inclusive culinary experience for event planners and delegates.

Environmentally Conscious Menu

This newly curated menu features the most sustainable dishes from GCCEC’s offerings, showcasing the team’s commitment to green practices and providing delicious options that are kind to the planet.

About Gold Coast Convention and Exhibition Centre (GCCEC)

GCCEC, Australia’s largest regional convention centre, has been offering state-of-the-art facilities and exceptional service for the past 20 years. Located in the heart of the Gold Coast, it provides a versatile space for conferences, exhibitions, and events, paired with world-class catering and hospitality. The dedicated team at GCCEC ensures every event is extraordinary.

The post GCCEC Unveils Eco-Friendly and Global Culinary Delights appeared first on Marketing In Asia.

David Kennedy, WiredCo. Partner, highlighted the motivation behind the move: “The more diverse our business becomes – not just in ethnicity, but also intergenerational working, beliefs, and ability – the more obvious it has become that the fixed traditional public holiday approach was no longer right.”

The initiative comes as a response to the growing demand for holiday flexibility, underscored by a recent Perkbox Australia study revealing that 58% of respondents prefer customizable public holidays. Angela Hampton, WiredCo. Founder & Managing Director, elaborated, “For us, it wasn’t just about finding a solution to Australia Day. We also had to think about people who don’t celebrate Christmas and Easter for religious reasons, and those who don’t celebrate The King’s birthday because they don’t place value in a monarchy.”

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The WiredCo. team unanimously supported the initiative, as Michelle Hampton, WiredCo. Partner, noted: “When we consulted our team, we discovered they were 100% in favour of ‘Public Holidays Just Got Personal’ because it showed trust, cultural-connectiveness, and helped them create a personal working style that was respectful and effective for them.”

However, implementing this initiative came with its challenges. Nikki Cranley, WiredCo. CFO, explained, “We’re an independent business, so any change presents a host of questions. We had to think about how to track these days, how best they accrue, how the team takes them, and how they communicate that flexibility with their teammates and clients.”

WiredWellness aims to support staff in their mental and physical wellness while providing job flexibility. Angela Hampton emphasized, “WiredWellness wasn’t a response to the pandemic lockdown working environment, it started long before that. We wanted to give our team space to decompress, so we created our monthly ReWired events. Then we gave our people access to a counselor to help them manage their mental wellbeing, so we made access to that unlimited.”

WiredCo. has a track record of pioneering employee-friendly policies, including remote working and ‘Pet-ernity’ leave. David Kennedy proudly stated, “We’re proud to say that WiredWellness has helped us achieve 95% team happiness, 97% job satisfaction, and stabilized retention at 81%. And we firmly believe it’s helped us commercially, with the business almost quadrupling in three years.”

As one of Australia’s fastest-growing independent creative brandformance businesses, WiredCo. is home to iconic brands like Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. Their people-first culture continues to drive their success and innovation in the industry.

Check out WiredCo.: Website, LinkedIn, Instagram, and Facebook.

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One of the standout features is the new Seoulite print, capturing the city’s electric energy, alongside the Olive colorway, inspired by Seoul’s mountainous landscape. The collection also introduces the 19 Degree Frame travel collection and the premium Turin collection, along with updates to the iconic Voyageur, 19 Degree Aluminum, and TUMI Sport collections.

New Additions to Iconic Collections

The 19 Degree Frame collection expands TUMI’s travel offerings, featuring integrated frame opening/closure latches, retractable handles, and signature smooth, quiet wheels. The interiors are equipped with tie-down straps and mesh zip pockets, providing optimal organization. Available in Black Texture and Pearl Grey Texture, this collection caters to diverse travel needs with sizes ranging from carry-on to extended packing cases.

The all-new premium Turin collection pushes the boundaries of performance luxury. Crafted from Italian leather with elevated metal accents, Turin offers sleek silhouettes designed for the dynamic lifestyle. The collection includes backpacks, briefcases, slings, totes, and small leather goods, all in a sophisticated black colorway.

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Relaunched Voyageur Collection

TUMI’s iconic Voyageur collection is relaunched in luxurious, smooth leather, featuring the TUMI “T” logo and meticulous craftsmanship with elevated hardware details. This collection includes backpacks, totes, shoulder bags, and crossbodies, with the addition of an all-new train case. Color options include classic black with light gold or gunmetal hardware and the dynamic seasonal Pewter Metallic with gunmetal hardware.

Expansion into Sports Gear

TUMI continues its expansion into the world of sports with new offerings for racquet sports and cycling enthusiasts. The racquet sports range includes a Pickleball Bag, Tennis Racquet Bag, and Tennis Backpack, each with magnetic shoulder straps for versatile wear. For cyclists, TUMI introduces durable styles made from water-resistant materials with reflective accents, including the Tour Biking Backpack, Alliance Biking Backpack, Peyton Sling, and Signal Sling. Additionally, the spacious Yoga Sling is designed to hold a 26-inch mat and accessories.

Shop the Collection

The new Fall collections are available at TUMI stores and TUMI.sg worldwide. Follow @TUMITravel to explore how TUMI merges design and performance in its products.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI empowers journeys as a lifelong partner to movers and makers in pursuit of their passions. Discover more at TUMI.com and follow TUMI on Instagram, TikTok, Facebook, and YouTube.

The post TUMI Unveils Fall 2024 Collection: Innovation Meets Tradition in New Travel and Lifestyle Offerings appeared first on Marketing In Asia.

I.M.A’s comprehensive remit includes strategy, creative development, website experience, social media, signage, and sales tools. Notably, the agency will lead a brand refresh, steered by Creative Director Andrew Bex, to modernize Royal Wolf’s visual identity and tone of voice.

Jake Cush, Group Account Director at I.M.A, expressed the team’s enthusiasm: “We are thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans. Alongside a brand refresh, we are kicking off a website redevelopment project to create a leading online experience for the B2B hire category, focused on generating leads.”

Cush further highlighted the complexity of the stakeholder set they aim to address, which includes large manufacturers, construction companies, small businesses, DIY enthusiasts, major events, and the mining sector. “I.M.A’s deep expertise across all of these sectors will help us redefine the brand’s go-to-market approach, enabling it to drive significant engagement for Royal Wolf,” he added.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

David Humphreys, GM Marketing at Royal Wolf, lauded I.M.A’s proven track record in the B2B, technical, and industrial sectors. “We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast-paced market, underscoring our position as the leading provider of container solutions while highlighting our diverse product range and services to our customers,” said Humphreys.

The first campaign, leveraging Royal Wolf’s sponsorship of the New Zealand Highlanders to enhance visibility and engagement, is slated to launch in Q3 2024.

This significant win adds to I.M.A’s recent business successes, including securing ELGAS, RFI Technology Solutions, and DHI Seaport as new clients.

About Royal Wolf

Royal Wolf – owned by the worlds’ largest hire company, United Rentals – is Australia and New Zealand’s largest container hire business. With over 28 years of experience and 40+ company branch locations throughout Australia and New Zealand. Royal Wolf is the market leader and Industry specialist in the design and hire of new and modified shipping containers.

Royal Wolf is a business that rents out ‘space’. Whether its 20- or 40-foot containers for storage of goods, providing shipping containers for Taylor Swift to get her gear all around Australia for her tour, creating custom modifications for use at sports and music venues or self-storage for small business and consumers… you can do anything in a Royal Wolf.

The post I.M.A Appointed Brand Marketing Agency of Record for Royal Wolf in Australia and New Zealand appeared first on Marketing In Asia.

The Meal For One feature is currently available in seven markets, including Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, and Myanmar. Nearly 20,000 restaurants are participating, offering a variety of Meal For One menu options. foodpanda plans to expand this feature across the region in the upcoming months.

“More people in Asia are moving to urban areas and living alone for work. Meal For One is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value,” stated Luc Andreani, Chief Operating Officer of foodpanda. “It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps.”

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Single-person households saw a 31% global increase from 2010 to 2019, making it the fastest-growing household type. Nearly half of this growth occurred in the Asia-Pacific region, and the trend is projected to continue until 2040. This surge in single-person households has driven the demand for more value-for-money food delivery options. Customers placing Meal For One orders can expect to save at least 10% compared to regular meal prices, thanks to lower delivery fees and no minimum spending requirement.

The Meal For One menu can be easily accessed through a dedicated category on the app homepage, ensuring a seamless and quick ordering process. Customers can also customize their drinks and sides with simple add-ons, reducing the decision-making burden and enhancing convenience.

About foodpanda

foodpanda is a leading delivery platform in Asia, dedicated to offering consumers a broad array of food, groceries, and more, swiftly and conveniently. Leveraging technology and operational excellence, foodpanda is at the forefront of the quick-commerce (q-commerce) movement across the region, with a network of retail partners and pandamart cloud stores providing on-demand options beyond millions of food delivery choices. foodpanda operates in over 400 cities across 11 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry.

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Founded in 2016, PPURPOSE has built a reputation for delivering culturally impactful programming and advocacy. Notable clients include Netflix, Hugo Boss, Zespri, Asian Civilisations Museum, and the National Arts Council. Recently, the agency co-presented the preview of New Bahru, a lifestyle and creative destination by The Lo & Behold Group, drawing

PPURPOSE’s Brand Refresh to Better Embody the Agency’s Spirit

PPURPOSE’s rebrand is not just about expanding services but also about aligning its visual identity with its ethos of creating positive change and cultural impact. The agency’s refreshed look includes a new color palette and an updated website that reflects the dynamism of their work and constant motion. Their new logo symbolizes perpetual movement, capturing the essence of their innovative approach to PR and communications.

Exploring New IP Projects with Deeply Curious Co.

In this next chapter of growth, PPURPOSE will be exploring more IP projects through its IP and community outreach arm, Deeply Curious Co. The focus will remain on driving positive change through wellbeing-related content, experiences, and investments. This strategic direction aims to create lasting cultural impacts and foster communities built around meaningful experiences.

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Recent Projects and Achievements

PPURPOSE has demonstrated its capability through several impactful projects:

• Sneak Peek of New Bahru: Partnering with The Lo & Behold Group, PPURPOSE co-presented an event showcasing New Bahru, a major lifestyle project. The event featured communal artworks, live performances, and design-centric partnerships, drawing over 12,000 attendees.
• Rasa Gombak Day Out: In collaboration with Enterprise Singapore, PPURPOSE conceptualized a pop-up marketplace celebrating Bukit Gombak as a modern heritage heartland hub. The success of this event led to securing another Heartland Rejuvenation project in a new precinct.
• We See You Care: This campaign with the Agency for Integrated Care highlighted the realities of caregiving through personal stories from KOLs. The campaign reached over 4.5 million people and won Gold at the PR Asia Awards 2024.
• The Arts Plan: PPURPOSE partnered with the National Arts Council to drive engagement for The Arts Plan. This included a multi-act experience for the arts community and a travelling showcase for the public, which successfully engaged large crowds.

With its rebrand and expanded capabilities, PPURPOSE is poised to set new standards in PR and communications, creating culturally impactful experiences that resonate globally. The agency’s commitment to creativity, advocacy, and meaningful engagement continues to drive its success and growth in the industry.

The post PPURPOSE Rebrands and Expands PR Capabilities, Wins Major Creative Pitches appeared first on Marketing In Asia.

In a series of captivating video spots, the campaign reimagines classic romantic comedy scenarios through the lens of contemporary dating. These videos depict singles meeting in iconic rom-com settings, with dialogue inspired by actual first messages from couples who connected on the app. This creative approach underscores how everyday meet-cutes are happening on Tinder.

As we navigate a post-pandemic world, there’s a growing desire for authentic and meaningful connections. The younger generation, having grown up in virtual spaces, now feels a nostalgic pull towards the in-real-life meet-cutes depicted in classic sitcoms and movies. However, while these scenarios are cherished, they can appear somewhat awkward to today’s daters.

Stephanie Danzi, SVP of Marketing at Tinder, articulates, “Daters today are nostalgic for the meet-cutes they’ve seen in old rom-coms. But the reality is that the rom-com meet-cute is the exception, not the rule. Tinder is where modern-day meet-cutes happen — just ask the millions of couples who have met on Tinder. A new relationship starts every three seconds, thanks to Tinder. This campaign celebrates those millions of relationships, and we were honored to build creative inspired by real first messages from real Tinder couples.”

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The campaign features popular actors Lana Condor (from “To All The Boys I’ve Loved Before”) and Evan Mock (from “Gossip Girl”), who portray the relatable dating experiences of today’s young singles. By incorporating real couples’ first messages, the campaign emphasizes the modern meet-cute as a digital-first experience, brimming with the excitement, awkwardness, and sparks of any initial interaction.

Campaign Highlights

• “Rescue”: Inspired by real Tinder messages between Samantha and John, this spot features Lana Condor and Evan Mock in a classic library scene. Samantha slips from a ladder while reaching for a book, and John catches her just in time, mirroring their real-life Tinder interaction.
• “Rain”: Based on messages between Kate and Lain, this video shows the couple meeting in a field of flowers during a rainstorm, with a playful exchange about astrological birth charts.
• “Taxi”: Danielle and Matthew’s initial Tinder chat is reimagined with them bumping into each other while hailing a taxi. Matthew’s cheesy pickup line and accidental “double send” are humorously depicted.

These new “It Starts With a Swipe” video spots are set to run globally across digital and streaming platforms starting July 8. Additionally, Tinder is reviving its popular Single Summer Series in cities like New York, Los Angeles, Miami, Austin, and Nashville.

Melissa Hobley, Chief Marketing Officer at Tinder, explains, “Only 8% of offline daters say it’s easy for them to find a date IRL, and so many missed out on opportunities to connect in the midst of the pandemic. At Tinder, we want to empower our users to find meaningful connections that carry into IRL.”

Tinder users in participating markets will receive in-app notifications inviting them to Single Summer Series events throughout the summer. The campaign will also roll out across APAC markets, including Thailand, Vietnam, and Korea.

For more details, visit tinderlove.com.

The post Tinder’s New Campaign Showcases Modern-Day Rom-Com Meet-Cutes appeared first on Marketing In Asia.

Oasis: A Hub for Renowned Retail Brands

Oasis, poised to become a cornerstone of elite retail, will host approximately 100 tenants, including esteemed brands such as H&M Home, Art Toys Cafe by MILOLO, and the MUJI Flagship Store & Café. This expansion brings Sunway Pyramid’s total tenant portfolio to an impressive 1,000.

Last year, in a strategic move to elevate asset yield through increased rents per square foot, Sunway Pyramid appointed Jaya Grocer as the anchor tenant for the redeveloped space. Currently located at level B2, the prominent supermarket chain will soon relocate to a larger, permanent space with a brand-new concept at LG2.

Elevating the Retail Experience

Jason Chin, Senior General Manager of Sunway Pyramid, expressed his enthusiasm for the upcoming unveiling, stating, “With the upcoming unveiling of Oasis, we are making a critical advancement in our ongoing mission to elevate Sunway Pyramid’s retail experience. This strategic enhancement not only broadens our tenant mix with leading brands but also positions us to attract higher footfall and drive sustained growth. By reconfiguring this substantial space, we are ensuring that Sunway Pyramid remains at the forefront of Malaysia’s retail landscape, delivering unparalleled value to both our tenants and visitors.”

With a projected net lettable area (NLA) of 2 million square feet, Oasis is set to make a significant contribution to Sunway Pyramid’s overall revenue, underscoring the mall’s evolution as Malaysia’s leading retail destination.

Innovative Enhancements for an Elevated Shopping Experience

Beyond Oasis, Sunway Pyramid is committed to enhancing the overall customer experience. Since 2022, the mall has pioneered Malaysia’s first Internet-of-Toilet (IoT) system, transforming restroom facilities into a smart system for both customers and supervisors. The latest addition, a modern neo-Egyptian themed smart toilet located on the Ground Floor of the Blue Atrium, will serve as a model for future installations across the mall.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

Key innovations for the smart toilet include:

• A traffic light system indicating cubicle occupancy
• Squat pans with rear and frontal bidet functions
• Low-level exhausts in urinals and cubicles to eliminate odors
• Ammonia sensors that trigger housekeeping when high levels are detected
• A backend system for detecting and rectifying faults
• An emergency alert button for immediate assistance

These toilets will also feature a family room catering to parents with children and individuals with disabilities.

Additional enhancements include an all-in-one interactive self-service kiosk with an easy-to-use interface, an enhanced Sunway Malls App with features like Easy Navigation, Deals & Events, and Match N Munch, new escalators connecting the Blue to Orange Atriums from LG2 to F Floors, as well as Electric Vehicle and Hybrid charging stations at CP2 Preferred Parking and B1 Preferred Parking.

The Terrace: A Nature-Inspired Extension

Slated for completion by Q2 2025, The Terrace, an annex adjacent to the iconic Lionhead and facing the New Pantai Expressway (NPE), will offer a refreshing, nature-inspired environment and house additional high-yielding tenants.

These developments support Sunway Pyramid’s goal of becoming the premier retail destination in the nation. For more information about Sunway Pyramid’s latest enhancement initiatives, visit www.sunwaypyramid.com or stay tuned to Sunway Pyramid’s social media pages for updates.

The post Sunway Pyramid Unveils Oasis: A Reimagined Retail Space Set to Revolutionize Shopping Experience by Q4 2024 appeared first on Marketing In Asia.

Vignette Collection, unveiled in August 2021, is a curated selection of distinctive hotels, each offering a unique and memorable stay. From boutique city townhouses to serene beachfront resorts, these properties cater to travelers seeking individuality and character.

Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts, stated, “Vignette Collection is a unique portfolio of individual hotels and resorts, each with their own story to tell. This year, we are making significant strides towards our ambition to open 100 new Vignette Collection properties within the next 10 years. From indoor skiing in Shanghai to soaking up the cool culture in Liverpool, 2024 will see an exciting array of unique hotels and resorts joining Vignette Collection.”

Newly Opened Properties

The Halyard Liverpool, Vignette Collection Anchored in Liverpool’s maritime heritage, The Halyard Liverpool on Duke Street features 133 rooms and celebrates the city’s dockland history with industrial interiors and vibrant artistic flairs.

Dinso Resort & Villas Phuket, Vignette Collection Nestled amidst the lush greenery of Phuket, this resort offers 26 hilltop duplex villas and 148 nature-immersed rooms, each with a private pool. It promises a serene escape in the wild, moments from Patong Beach.

Arabella Beach Hotel, Vignette Collection Located in Kuwait City, this 195-room property reflects Kuwait’s rich heritage, blending modern design with traditional Sadu weaves. Positioned between desert dunes and the Arabian Gulf, it offers luxurious tranquility.

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

Coming Soon

Verno House Budapest, Vignette Collection Opening in Summer 2024, this 50-room hotel overlooks Liberty Square and combines urban elegance with a nurturing natural environment. Guests will enjoy fresh international cuisine, a flexible meeting space, and wellness amenities.

Velero Doha, Vignette Collection Set to open in Summer 2024 in Qatar’s Lusail district, this vibrant hotel features palatial suites, diverse dining options, a spa, and family-friendly facilities, ensuring a luxurious stay.

Shanghai Snow World Hotel, Vignette Collection Debuting in Autumn 2024, this hotel within Shanghai’s advanced indoor snow venue will offer 272 rooms with direct ski-slope access, combining Nordic-inspired tranquility with dynamic experiences.

Rumah Luwih Bali, Vignette Collection Opening in October 2024, this colonial-style mansion in Bali offers 75 rooms with ocean views and a connection to the rich local culture, making it a prime destination for eco-tourism and relaxation.

Moire Hoi An, Vignette Collection This heritage property in Vietnam’s Hoi An, opening in November 2024, features 128 rooms and celebrates the cultural tapestry of the region with sophisticated design and local cuisine.

Dinso Resort & Villas Koh Chang, Vignette Collection Slated for December 2024, this renovated resort on Koh Chang’s Klong Prao Beach offers 166 rooms and villas, each designed for beachfront relaxation and luxury.

IHG’s Vignette Collection stands apart by offering unique travel experiences while committing to responsible tourism. Each property partners with local non-profits through the “A Means For Good” initiative, promoting positive contributions to their communities. Memorable rituals also connect guests with the local culture, such as tea blending at Convent Square Lisbon and record spinning at Yours Truly DC.

Tom Rowntree adds, “Vignette Collection stands apart in IHG Hotels & Resorts’ luxury & lifestyle portfolio. It presents a compelling way for IHG to welcome one-of-a-kind hotels into our family, combining each property’s individual identity with the brand’s promise of ‘A Means For Good’, powered by IHG’s global scale and IHG One Rewards loyalty programme. Each hotel has a distinct outlook and story to tell but they come together as Vignette Collection.”

For more information on Vignette Collection, visit Vignette Collection Hotels.

About IHG Hotels & Resorts

(ADRs)] is a global hospitality company with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and the IHG One Rewards loyalty program, IHG has over 6,300 hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

The post IHG Hotels & Resorts Expands Vignette Collection with Diverse New Properties appeared first on Marketing In Asia.

This remarkable achievement underscores Radiowalla’s commitment to delivering innovative and effective advertising solutions that drive engagement and revenue for brands and retailers alike. In a strategic move to expand its DOOH footprint, Radiowalla has recently installed new DOOH screens in Surat and Gandhinagar. This expansion marks a significant step in enhancing the company’s presence in the state of Gujarat, providing brands with more opportunities to reach their target audiences in key urban locations. This is a part of the 18 screen DOOH project being executed by the company in Gujarat

“We are extremely proud of the milestones we have achieved this quarter,” said Harvinderjit Bhatia, CEO at Radiowalla. “The successful execution of 42 ad campaigns in our in-store radio network and 11 in our DOOH network is a testament to our team’s dedication and the trust our clients place in us. The addition of DOOH screens in Surat and Gandhinagar further strengthens our ability to offer comprehensive advertising solutions across multiple platforms.”

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

Marquee brands such as Parle, Hindustan Unilever Limited (HUL), Britannia, Amazon Pay, Baskin Robbins and ITC have leveraged Radiowalla’s in-store radio network to connect with consumers in a dynamic and immersive environment. These partnerships highlight the trust and confidence that leading brands place in Radiowalla’s advertising platforms to effectively engage their target audience

Radiowalla continues to innovate and expand its services to meet the evolving needs of the advertising industry. By integrating advanced technology and creative strategies, the company aims to provide unparalleled value to its clients, ensuring their messages resonate with audiences effectively. For more information about Radiowalla and its services, please visit [www.radiowalla.in] or contact [compliance@radiowalla.in]

About Radiowalla

Radiowalla is a premier provider of in-store radio and Digital Out-of-Home (DOOH) advertising solutions, helping brands connect with consumers in meaningful ways. With a presence across thousands of retail locations, Radiowalla delivers engaging and impactful advertising experiences that drive results. Radiowalla.in

The post Radiowalla Shatters Records with Unprecedented Ad Campaign Success and DOOH Network Expansion in Gujarat appeared first on Marketing In Asia.

The narrative resonates deeply with the universal themes of parental love and sacrifice. It highlights the common struggle parents face in selecting the right college for their children, often feeling uncertain despite their best efforts due to a lack of updated knowledge. In these pivotal moments, a trusted expert like CollegeDekho becomes indispensable.

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, expressed his enthusiasm: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

Hindol Purkayastha, Head of North & East at L&K Saatchi & Saatchi India, added, “The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love, passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India.”

Also Read: Thrive to Survive: The new business race for agencies

Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho, shared, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”

The ‘Banayenge India ka Kal’ campaign is poised to significantly boost brand awareness and establish a meaningful brand purpose. Through the combined creative prowess of L&K Saatchi & Saatchi India and the visionary ethos of CollegeDekho, this campaign is set to make a profound impact in the education sector, guiding countless families towards brighter futures.

The post CollegeDekho and L&K Saatchi & Saatchi India Launch Heartwarming Campaign ‘Banayenge India ka Kal’ appeared first on Marketing In Asia.

According to foodpanda’s Delivery and Retail Trends 2023, beer ranks among the top five most ordered grocery items in APAC. Leveraging this data, the partnership aims to provide consumers with personalised recommendations and special promotions for Carlsberg at key moments in their user journey on the foodpanda app, thereby increasing cartout rates.

“We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible,” said Raphael Zennou, Vice President of Quick Commerce at foodpanda. “Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”

Fresh Beers, Fresh Experiences

Consumers can look forward to a series of captivating campaigns that will make their Carlsberg purchasing experience on foodpanda even more gratifying. These include:

• A video campaign featuring Liverpool Football Club.
• Exclusive gifts-with-purchase (GwP), such as chilled boxes and color-changing cups.
• Special promotions and bundles on pandamart and 7-Eleven Singapore.
• A responsible drinking campaign to promote safe consumption of alcohol.

“By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics, and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience. This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” said Arindam Varanasi, Vice President, Commercial, Carlsberg Asia.

Also Read: Thrive to Survive: The new business race for agencies

Tapping Retailers’ Extensive Reach

The collaboration also enables retailers, including Singapore’s favourite convenience store 7-Eleven, to engage a wider audience and increase sales. This summer, foodpanda, Carlsberg Singapore, and 7-Eleven Singapore teamed up to launch exclusive football-themed promotions on Carlsberg beers purchased from 7-Eleven stores via the foodpanda app. This initiative included an exclusive Euro Cup promotional bundle featuring Carlsberg Pilsner and Draught beers, perfectly paired with 7-Eleven’s Ready-To-Eat selections.

“7-Eleven Singapore is excited to partner with foodpanda and Carlsberg, two brands that share our commitment to providing enjoyable experiences for our customers. By combining foodpanda’s efficiency and reliability with our expansive network of stores available 24/7, and our exciting Ready-To-Eat offerings and snacks, this collaboration enhances the round-the-clock convenience of enjoying Carlsberg beers. At 7-Eleven, we are constantly innovating to stay at the forefront of the retail scene and meet the evolving needs of our customers, and this partnership represents a significant step forward in that pursuit,” said Anushree Khosla, Managing Director of 7-Eleven Singapore.

This expanded collaboration showcases foodpanda’s commitment to connecting brands with customers through various channels on its platform, including retailers like 7-Eleven, pandamart, panda ads, and tailored campaigns. With this multi-vertical approach, foodpanda and Carlsberg aim to explore new ways to enhance the shopping experience for customers across Asia, meeting their diverse needs.

The post foodpanda and Carlsberg Asia Expand Partnership to Enhance Beer Delivery Experience in APAC appeared first on Marketing In Asia.

This outlet is the only one in Singapore that comprehensively embodies Love, Bonito’s refreshed image. To commemorate the opening, Love, Bonito is hosting exciting weekend activations, offering customers exclusive branded merchandise, Fresh skincare kits, and Love, Bonito gift cards.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Grand Opening Highlights

Easties, rejoice! Love, Bonito’s latest outlet offers an unparalleled shopping experience, reflecting the brand’s commitment to innovation and customer engagement. The grand opening promises a host of attractive promotions and limited edition giveaways, ensuring a memorable shopping experience for all visitors.

The Tampines 1 outlet is not just a store; it’s an experience that blends style, comfort, and the latest fashion trends, making it a must-visit destination for fashion enthusiasts in the East.

About Love, Bonito

Love, Bonito exists to celebrate and uplift Asian women with apparel that are Ready-to-live, not just ready-to-wear. Our outfits fit women at every age, through every stage while battling the everyday in-between moments. Today, we are the largest, direct-to-consumer, omnichannel womenswear brand in Southeast Asia and are committed to empowering women through diverse representation, giving back to women communities and investing in like-minded women ventures.

The post Love, Bonito Expands to the East with New Outlet in Tampines 1 Mall appeared first on Marketing In Asia.

Head Chef Rajesh Mallik, renowned for his culinary artistry, has crafted a special menu featuring a variety of mouthwatering sizzlers. Whether you’re a fan of vibrant veggies, succulent seafood, or indulgent meats, this festival caters to all palates. The menu includes traditional favorites like Chicken Chettinadu and the unique Prawn Pulimunchi, as well as the exquisite Chicken Caferel bursting with Goan flavors. For a healthy yet delicious option, try the Soya Chaap Balchao.

Experience a symphony of flavors where classic recipes are enhanced with contemporary twists. Delight in veggie sizzlers made with robust, farm-fresh ingredients, and don’t miss the mouthwatering desserts where traditional sweets meet the magic of a sizzler. This festival promises a culinary journey like no other, making it a must-attend event this monsoon season!

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Join Out of the Blue for an unforgettable sizzler experience, where every bite is a burst of flavor and every moment is filled with joy. Book a table now and be part of this sizzling celebration!

Out of the Blue – Where Sizzlers Come Alive!

The post Out of the Blue’s Sizzler Festival – A Gourmet Extravaganza from July 15th to 31st appeared first on Marketing In Asia.

The campaign ingeniously employs ‘Rabana Chhaya,’ a traditional yet fading art form of shadow puppetry from Odisha, to convey the poignant story of a girl enduring this social taboo. The use of shadow puppetry not only symbolizes the shadowy stigma surrounding menstruation but also challenges the absurd notion that a girl’s shadow can be considered impure.

Odisha presents a unique cultural backdrop where menstruation is celebrated during the Raja Parba festival, highlighting a stark contrast to prevailing societal beliefs. This cultural context amplifies the campaign’s message, aiming to raise awareness and challenge menstrual discrimination.

The collaboration between L&K Saatchi & Saatchi India and Zee Sarthak exemplifies the agency’s prowess in crafting impactful narratives that align with Zee Sarthak’s mission to challenge regressive norms. This campaign showcases their ability to empower brands and communities, fostering deeper connections and promoting social progress.

Also Read: Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy

Rohit Malkani, Chief Creative Officer at L&K Saatchi & Saatchi India, remarked, “Our association with Zee Sarthak and Naali Bindu is something we hold very dear. Every year, the entire team, including our client, puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through, and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

Pratik Seal, Chief Channel Officer at Zee Sarthak, added, “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

The film, showcasing this powerful narrative, will be broadcasted on both television and digital platforms, reaching a wide audience and fostering much-needed conversations about menstrual discrimination.

The post Zee Sarthak and L&K Saatchi & Saatchi India Use Shadow Puppetry to Challenge Menstrual Stigma in New Campaign appeared first on Marketing In Asia.

Alma’s proprietary SHR (Super Hair Removal) technology can be employed in three versatile methods:
– SHR in Motion: Constant applicator movement for fast & safe hair removal over large areas.
– SHR STACK: Stationary, multiple-pulse energy delivery for small areas like the face and bikini line.
– HR Classic: Stationary, single-pulse energy delivery.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

“With the Soprano Titanium Special Edition, our experts leverage cutting-edge 3D wavelength technology to target various depths within the hair follicle, ensuring highly effective results. This advanced system also features high cooling capabilities, making the treatment both comfortable and virtually painless. Furthermore, it is suitable for all skin types, allowing us to provide superior care for a diverse range of patients.” says Dr Manisha P Kothari, a foundational force at the Mumbai Clinic of Kosmoderma.

This newest addition underscores Kosmoderma’s commitment to providing the latest and most effective solutions in dermatology and aesthetic care.

The post Kosmoderma Clinic introduces Soprano Titanium Special Edition in their Mumbai Branch  appeared first on Marketing In Asia.

Untangld, celebrated for its data-driven and customer-centric methodologies, will leverage its expertise to gather pivotal insights that will shape Sushi Sushi’s future trajectory. This partnership is set to catalyze Sushi Sushi’s rapid expansion by deploying innovative strategies to bolster the brand’s appeal and market presence.

Danish Chan, Co-founder of Untangld, expressed his enthusiasm, stating: “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession with delivering exceptional results and fostering long-term success for our clients.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

Stephen Anders, CEO of Sushi Sushi, echoed this excitement: “Sushi Sushi is at a pivotal moment in its 26-year journey and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion and we have great confidence from the work we’ve seen so far.”

This strategic engagement signifies a forward leap for Sushi Sushi as it strives to innovate and expand. With Untangld’s support, the brand is set to uncover valuable insights and strategies that will guide its development and secure its ongoing success in the market.

About Untangld

Untangld is an international strategy studio designed to be the perfect partner for the modern C-suite. The agency before the agency, it offers business leaders the integration of creativity, strategy, brand, insights, and experience to redefine the way businesses win. Founded in 2020, Untangld collaborates with clients globally and is the founding and strategic partner of By The Network. To learn more, visit Untangld.co.

About Sushi Sushi

Sushi Sushi is an Australian QSR success story and the country’s leading multi-format sushi retailer. Since 1998, Sushi Sushi has revolutionized the sushi experience, making it a fresh, accessible, and guilt-free option for Aussies on the go. Their commitment to innovation allows them to break away from traditional sushi constraints while honoring its roots with authentic Japanese ingredients and championing local fresh produce and flavors. With over 170 stores, including destination dining restaurants, sushi trains, and convenient grab-and-go stores, Sushi Sushi sets the standard for quality and creativity in the sushi market.

The post Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy appeared first on Marketing In Asia.

The gathering celebrated outstanding achievements, groundbreaking designs, and exceptional talent in the architecture and interior design industry. Arete Design Studio also received the Golden Door Award for excellence in consultancy within the architecture and interior design domain, highlighting their commitment to innovation and creativity.

Tripat Girdhar, the Founder and Principal Architect of Arete Design Studio, expressed his gratitude, stating, “We are glad to participate in the Global Design Awards. Thank you so much Trendsetter Architecture Awards & Conference for considering and encouraging our work across the globe and this incredible honor reaffirms our dedication to craftsmanship, sustainability, and the art of building dreams. This honor fuels our determination to continue pushing boundaries, creating environments that harmonize function with beauty, and leaving a lasting imprint on the built architecture landscape.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

About Arete Design Studio

Founded in 2009 by Ar. Tripat Girdhar, Arete Design Studio, previously known as The Design Studio, stands as a beacon of architectural excellence in India. With a presence across six Indian states and international projects in Australia and New Zealand, the firm integrates global trends into the Indian architectural narrative. Their portfolio includes a 6.5 lakh square foot township, over 20 commercial buildings, seven educational institutions, nine resorts, and dream homes for more than 10,000 families. Notable projects include Chandigarh’s landmarks The Marbella and Address Boulevard.

For more information, visit their website: Arete Design Studio.

The post Arete Design Studio Triumphs at Trendsetter Architecture Awards & Conference 2024 appeared first on Marketing In Asia.

Think HQ, renowned for its expertise in the LGBTIQA+ space, adopted a co-design approach for this campaign. Collaborating with representatives from Victoria’s trans and gender diverse community, including the esteemed transgender director, actor, writer, and producer Harvey Zielinski, the agency ensured the campaign’s authenticity and impact.

Through a series of workshops, Think HQ uncovered the profound extent of unspoken discrimination trans and gender diverse people endure. Remarkably, research indicates that 93 percent of communication is non-verbal. These insights informed the campaign’s creative platform, highlighting how small, unspoken biases accumulate to foster a larger culture of exclusion.

The centerpiece of the campaign is a poignant 60-second film depicting five everyday scenarios where trans and gender diverse individuals experience either exclusion and rejection or welcome and acceptance. These scenarios, ranging from sharing an elevator to joining a footy team, are also featured in print and out-of-home (OOH) executions with the campaign tagline, ‘The unsaid says a lot. So, think about what you’re really saying.’

Minister for Equality, Harriet Shing, emphasized the campaign’s significance, stating, “This campaign is all about encouraging people to stop and think about how their actions towards trans and gender diverse people can make a huge difference – for better or for worse. We know that our interactions with others really matter, and this campaign is part of our ongoing work to reduce discrimination and stigma, and to contribute to more inclusive connections for trans and gender diverse people.”

Think HQ’s Chief Creative Officer, Andy Lima, remarked, “The power of this campaign lies in its co-creation with members of the trans and gender diverse community. Our aim was to deliver a state-wide campaign that celebrated and raised awareness of the community’s experiences, supporting greater inclusion and addressing trans and gender diverse discrimination.”

Also Read: Rocketfuel Entertainment Unveils Strategic Restructure and New Senior Appointments

Harvey Zielinski expressed his support, saying, “I think this campaign is really important and powerful and I’m really pleased to be involved, especially in light of the vitriol we’ve witnessed towards the trans and gender diverse community over the past year. I wish we didn’t need to campaign for respect. I believe acceptance and inclusion should be a given, a bare minimum societally. I hope campaigns like this help work towards this goal, and improve the day-to-day lives of trans and gender-diverse people.”

The campaign, supported by a La Trobe University survey revealing the high prevalence of unfair treatment towards trans and gender diverse people, is part of the Victorian Government’s Pride in our Future: Victoria’s LGBTIQA+ strategy 2022-32. This initiative is dedicated to promoting equality and inclusivity for LGBTIQA+ communities across the state.

The work launched across various media channels, including online, print, outdoor, and social media on June 26. For more information and to access resources, visit The Unsaid website.

About Think HQ

Think HQ is an award-winning, full-service agency working with like-minded clients to create positive outcomes for people, places, and our planet. With over 90 staff across its Melbourne and Sydney offices, including specialist multicultural communications arm, CultureVerse, Think HQ is The Positive Change Agency.

The post Groundbreaking Campaign by Think HQ Illuminates Daily Discrimination Faced by Trans and Gender Diverse People appeared first on Marketing In Asia.

Since joining Spotify’s RADAR program in April, RIIZE has experienced a significant surge in popularity, with a 13% increase in monthly listeners and a more than 40% rise in monthly streams. Spotify’s RADAR initiative, which began in 2020, has been instrumental in launching the careers of over 900 artists worldwide, including notable names like The Kid LAROI, Lauv, and LE SSERAFIM. Artists in the RADAR program typically see a 40% growth in monthly listeners and a 30% boost in streams within six months of joining.

The ‘RADAR Radio Live feat. RIIZE’ event, to be held in Seoul, promises a dynamic experience for fans, featuring a live talk show, a screening of RIIZE’s RADAR mini-film, and interactive activities with the group members. This exclusive event is open to Spotify users, with registration available until July 4th through the campaign microsite. Additionally, the event will be livestreamed globally via Spotify’s K-Pop ON! YouTube channel.

Also Read: Houston Group Unveils Dynamic New Brand Identity for PCYC NSW

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed enthusiasm about the event: “It’s been thrilling to witness the growth of RIIZE as a RADAR artist. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.”

With nearly 4 million monthly listeners and over 210 million streams since their debut, RIIZE’s music has captivated audiences globally, transcending cultural and language barriers. Their top streaming markets include Japan, Indonesia, the United States, and South Korea.

Spotify, established in 2008, revolutionized music listening with over 100 million tracks and 6 million podcast titles available. The platform, with 615 million users worldwide, continues to be a pivotal force in the music industry, supporting emerging artists through innovative programs like RADAR.

About Spotify Technology S.A.

Spotify has transformed music listening since its inception in 2008. With over 100 million tracks and 6 million podcast titles, users can discover, manage, and share music for free, or upgrade to Spotify Premium for exclusive features. Today, Spotify boasts 615 million users, including 239 million subscribers, across more than 180 markets.

The post Spotify to Host ‘RADAR Radio Live feat. RIIZE’ on July 10th appeared first on Marketing In Asia.

The launch event, held at the Renaissance Kuala Lumpur Hotel & Convention Centre, saw the official flag-off of the 44-seater Be Bus by George Varughese, Multi-Property Vice President for Putrajaya and Greater Kuala Lumpur, Marriott International. Over the next week, the Be Bus will make stops at universities, colleges, and PERKESO offices, aiming to connect with aspiring professionals and introduce them to the Marriott Bonvoy family, which boasts 7,000 associates across 50 hotels and resorts in Malaysia.

Roadshow Schedule:

• 26 June 2024: Kompleks Belia & Sukan Panji, Kelantan, Kota Bharu
• 27 June 2024: UiTM Kampus Dungun, Kuala Terengganu
• 29 June 2024: Wisma PERKESO, Johor Bahru
• 30 June 2024: Pejabat PERKESO Negeri Sembilan, Seremban
• 2 July 2024: Wisma PERKESO, Alor Setar
• 3 July 2024: Wisma PERKESO, Ipoh

In collaboration with PERKESO MyFutureJobs, the roadshow aims to highlight Marriott Bonvoy’s people-centric brand pillars: begin, belong, become. This initiative empowers associates to achieve their career aspirations while promoting a culture of inclusion and development.

Ramesh Jackson, Area Vice President for Malaysia and Indonesia, Marriott International, expressed his excitement about the launch: “We are excited to launch the Marriott Bonvoy Be Bus, our very first recruitment roadshow in Malaysia. We are focused on expanding and elevating our hospitality workforce to align with Marriott’s stance for continued growth in the country. We will continue to build on our people-first culture and offer innovative opportunities to grow professionally and personally through this initiative.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Adding a musical touch to this initiative, Marriott Bonvoy recently collaborated with Malaysian artist Alif Satar and The Locos on a song and music video titled “Kumandang,” released in May 2024. This collaboration aims to elevate hospitality service culture in Malaysia.

The Be Bus pitstops are open to the public, offering face-to-face interviews and on-the-spot job applications. Visitors can participate in activities like Marriott Bonvoy Crosswords, Q&A sessions, and contests to win merchandise and other prizes. Moreover, a social media contest encourages participants to post creative photos or videos of the Be Bus on Instagram, using specific hashtags for a chance to win stays at Marriott Bonvoy hotels and resorts.

To keep up with the Marriott Bonvoy Be Bus journey, follow these hashtags on social media: #BeBus, #MarriottBeBus, #MarriottBonvoy, #MarriottInternational.

The post Marriott Bonvoy Unveils Be Bus: Pioneering Recruitment Roadshow Across Peninsula Malaysia appeared first on Marketing In Asia.

The announcement was made during Amazon Singapore’s special preview event, which featured the artwork of renowned local artist Ee Shaun, marking his first collaboration with Amazon. Over 100 guests attended the event, highlighting the anticipation surrounding this year’s Prime Day.

Exciting Activities and Exclusive Merchandise

In the lead-up to Prime Day, Amazon’s Prime Day on the Go roving truck will make stops at various locations, offering attendees a chance to participate in games and activities to redeem exclusive merchandise. The truck will be at Suntec City from 28 to 30 June, and at Bugis+ from 12 to 14 and on 16 July. Visitors can also meet Ee Shaun, who will be customising items at a live artist booth on 13 and 14 July.

Peter Li, Director, CN & SG, International Stores, stated, “We’re thrilled to offer our Prime members an extended six-day shopping extravaganza filled with incredible savings and exciting deals. We are also excited to collaborate with a local artist for the first time and bring the celebration to the public to illustrate the excitement of Prime Day.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Prepare for Prime Day

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and viewed items. By visiting the Prime Day event page on the Amazon.sg app, members can create deal alerts and receive push notifications on available deals.

Leading up to Prime Day, members can enjoy early deals from trusted brands on Amazon Fresh, including up to 30% off on Colgate, Softlan, and more. During Prime Day, expect up to 65% savings on toys, up to 50% off on headphones and earbuds, and up to 40% off on baby products.

Additional Benefits and Promotions

Prime members enjoy fast and free shipping on eligible products, access to Prime Video with exclusive content, and Prime Gaming. New customers can take advantage of a 30-day free trial of Prime membership. Additionally, Amazon.sg offers S$20 off the first order with a minimum spend of S$40 on Amazon Fresh for new Prime signups, and special promotions such as 2% off purchases with PayNow.

Prime Day on the Go Schedule

• Suntec City: 28 – 30 June, 4 pm to 9 pm (last entry at 8:30 pm)
• Bugis+: 12 – 14 July, 4 pm to 9 pm (last entry at 8:30 pm), 16 July, 4 pm to 9 pm (last entry at 8:30 pm)

Visitors to the roving truck can redeem special gifts, enjoy local snacks, and participate in activities like Big Deals Family, It’s Prime Time, and Know Your Perks.

Support Local Non-Profits

During Prime Day, customers can support local non-profits through the Amazon x Shop for Good Wishlist by purchasing items they need the most. For more information and to stay updated with the latest Prime Day news, visit Amazon.sg/primeday.

Find Prime Day Around the World

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop Prime Day later this summer.

Every Day Made Better with Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, free gaming benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic

items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh and free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg. Prime is S$2.99 per month. Start a 30-day free trial of Prime at Amazon.sg/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

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The ‘With You for the Ride’ initiative seeks to ignite the spirit of adventure among Singaporeans, encouraging them to embrace life’s diverse possibilities and unexpected journeys. More than just an insurance provider, Etiqa aims to be a trusted companion, offering financial protection and support while empowering individuals to pursue their passions and dreams.

With the inauguration of the new TEL stations along the East Coast, Singaporeans will experience greater accessibility, paving the way for easier commutes and new experiences with enhanced access to recreation facilities in the neighborhood. This aligns perfectly with the campaign’s goal to inspire individuals to explore new horizons and embark on adventures.

“As we celebrate our 10th year in Singapore, we are excited to share this milestone with Singaporeans at the opening of the TEL line in Marine Parade. Through our ‘With You for the Ride’ campaign, Etiqa Insurance Singapore aims to deepen our community connections and commemorate new beginnings and shared Singaporean experiences,” said Raymond Ong, CEO of Etiqa Insurance Singapore. “Life is a ride with ups, downs, and unexpected turns, and Etiqa endeavors to be a trusted companion through it all.”

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Whether it is safeguarding your future with comprehensive insurance solutions, providing peace of mind during unexpected twists and turns, or empowering you to seize every opportunity that comes your way, Etiqa is committed to being your trusted partner. Commuters are invited to join Etiqa for the ride at the new station and discover how they can support your journey through life’s adventures.

From 21st June to 1st August, commuters can immerse themselves in Etiqa’s ‘With You for the Ride’ campaign through vibrant displays and an interactive game station located at the concourse near the station’s gantry. The dynamic game challenges commuters to test their reflexes by embarking on a timed mission to collect a cascade of falling goodies on a digital screen. Accessible by scanning a QR code with smartphones, commuters can unleash their inner champions and stand a chance to score exclusive Etiqa merchandise at the Marine Parade station on Friday, 28th June, between 11 am and 5 pm.

Participants who score 10 points in the game will receive a reusable Etiqa bag, while those who achieve 25 points will win an Etiqa tumbler. These exclusive prizes are available while stocks last, so commuters are encouraged to participate early for a chance to win these goodies. Additionally, commuters will experience the campaign’s themes through eye-catching digital banners, side-door display banners, stair wraps, and train interior banners.

To learn more about Etiqa Insurance Singapore’s ‘With You for The Ride’ campaign, please visit Etiqa’s campaign page.

About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct, and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

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Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy, emphasized the campaign’s alignment with Indonesia’s commitment to green and regenerative tourism. “Waste management is a challenge in our tourism sector, but through this campaign and our collaboration with AQUA and Pandawara Group, we aim to tackle this issue and enhance green tourism. The campaign aligns with the spirit of Wonderful Indonesia in maintaining the cleanliness of our beautiful destinations. I hope this movement continues and inspires more people to take action, just as Pandawara has,” stated Sandiaga.

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Running from June 1 to September 30, 2024, the campaign, supported by Tiket.com, allows Indonesian consumers to participate by purchasing any AQUA product, scanning the QR code, and uploading their receipt. Each purchase counts as at least one raffle ticket, with monthly prizes including free trips for winners and their friends to four priority destinations: Labuan Bajo, Wakatobi, Lake Toba, and Mandalika. Additional prizes include hotel vouchers worth IDR 500,000 for the top 50 spenders each month.

Promoting Quality and Sustainability

AQUA aims to educate and raise public awareness, especially among youths, about choosing high-quality, environmentally-friendly mineral water. The company sources its water from 19 protected mountains in Indonesia, ensuring it meets over 600 quality parameters. The natural filtration process through rock layers, untouched by humans, ensures AQUA provides quality drinking water with essential minerals. “AQUA is committed to providing quality drinking water for Indonesians while ensuring the sustainability of our water sources,” said Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia. “Water quality is directly linked to its source and the surrounding environment. Through this campaign, we aim to raise public awareness, particularly among youths, and invite them to work together to preserve Indonesia’s natural environment.”

AQUA’s Longstanding Commitment to Sustainability

For 51 years, AQUA has been dedicated to sustainable and responsible operations in Indonesia. Their initiatives include planting over 2.5 million trees in conservation areas, constructing infiltration wells, installing biopores and rainwater collectors, and developing biodiversity parks. AQUA’s #BijakBerplastik commitment supports a circular economy, with initiatives like establishing recycling business units and collection centers. In priority tourist destinations, AQUA has developed facilities for waste processing, including collection centers and waste banks. Through these efforts, AQUA collects over 22,000 tons of plastic waste annually, which is then recycled into new bottle packaging materials.

Collaborating with Pandawara Group, AQUA is conducting waste cleaning activities in four priority tourist destinations. M Rafly Pasha Putra Pratama from Pandawara Group remarked, “Achieving cleanliness and environmental sustainability requires cross-sector collaboration. We are excited to partner with AQUA, which has a strong track record in plastic waste management and various initiatives to preserve Indonesia’s natural environment.”

Public figure Najwa Shihab added, “Traveling offers more than just entertainment or healing, it is an opportunity to deepen understanding, broaden perspectives, and combat narrow-mindedness. However, if tourism is not managed sustainably and travelers are careless about the environment, what we gain is only destruction: pollution, erosion, and the loss of natural habitats. This is a global issue that can affect our future. The “100% Murni, 100% Petualangan Indonesia” campaign is crucial to finding the balance between enjoying destinations as tourists and preserving them as our planet’s inhabitants.”

Through responsible travel and strong cooperation between the tourism sector, industry, and the community, the “100% Murni, 100% Petualangan Indonesia” campaign aims to keep Indonesia’s tourist destinations clean and sustainable for future generations.

About AQUA

Founded in 1973 by Tirto Utomo, AQUA is a pioneer of drinking water in Indonesia. As a native Indonesian brand, AQUA strives to spread goodness to the community by providing healthy hydration and maintaining environmental sustainability. As of 2024, AQUA employs over 12,000 Indonesian workers and has 20 factories across Indonesia. AQUA is the first FMCG company in Indonesia to be certified BCorp, the highest standard for social and environmental performance, transparency, and accountability. AQUA’s sustainability report can be accessed at www.aqua.co.id.

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A Skincare Sanctuary Where Heritage Meets Innovation

SK-II’s concept store narrates the legendary tale of its origins. In the 1970s, a team of scientists, driven by a quest to discover a revolutionary skincare ingredient, observed the remarkably soft and youthful hands of sake brewers, in stark contrast to their aged faces. This observation led to the identification of a singular yeast strain out of 350 possibilities, culminating in the creation of PITERA.

Every aspect of the concept store is thoughtfully designed to reflect the multifaceted world of PITERA. Utilizing naturally inspired materials, the store artfully tells the intricate stories of SK-II’s heritage and the ongoing miracles of PITERA.

The product discovery area highlights the craftsmanship behind PITERA innovations. Featuring Sugidama-inspired balls, which symbolize the passage of time in the fermentation process, the boutique’s product tester bar is adorned with designs inspired by the patterns arranged in rice by Toji masters. Central to each product collection is an exclusive art piece, crafted by a ceramic artist from Shiga—the birthplace of PITERA—representing the unique benefits of each iconic SK-II skincare line.

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The store’s ambiance is further enriched by Hinoki wood-inspired patterns and the delicate scent of Japanese cypress, Hinoki wood, and sandalwood, crafted exclusively for SK-II. This immersive skincare sanctuary leaves no detail overlooked.

Omotenashi-Inspired Service Like No Other

Embodying the spirit of omotenashi, or wholehearted hospitality, SK-II has elevated the skincare counseling experience to a ceremonial level. The SK-II Skin Ceremony, a series of skin rituals, epitomizes craftsmanship at every step and reflects SK-II’s commitment to delivering memorable and meaningful moments for each guest.

The grand opening of the SK-II Concept Store on 22 June 2024 featured an exclusive appearance by SK-II’s global celebrity ambassador MINA of TWICE, alongside some of Southeast Asia’s most influential beauty personalities.

“This first-ever SK-II concept store in Kuala Lumpur, Malaysia, marks a momentous milestone for the house of SK-II. Consumers are at the heart of all we do at SK-II, and this is a testament to our commitment to elevating skincare experiences for her and transform,” shared Sue Kyung Lee, President, P&G Global Skin & Personal Care. “More than a retail store, we want to provide a sanctuary for her to switch off from the world and immerse in the miracle world of PITERA. This is the beginning of a new era to elevate the SK-II shopping experience, and we look forward to sharing it with the rest of the world.”

About SK-II

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II’s iconic ingredient PITERA, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. F

About PITERA

Iconic and exclusive to SK-II, PITERA is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERA resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply1 into your skin delivering all goodness2.

The post SK-II Unveils First-of-its-Kind Concept Store in Kuala Lumpur: A Fusion of Heritage and Innovation appeared first on Marketing In Asia.

The Lenovo ThinkStation campaign excelled in the categories of Integrated Marketing Campaigns, Brand Launch/Re-Launch, Emotion in Action, and Print Advertising. The Global ACE Awards, famed for their rigorous evaluation standards, recognized Merkle’s achievements alongside industry titans such as Workday and Nativa Meter, both prominent winners of Cannes Lions awards.

“At Merkle, we believe in pushing the boundaries of B2B marketing by creating innovative and effective campaigns that resonate deeply with our clients’ audiences,” remarked Farrokh Madon, Chief Creative Officer APAC for Merkle B2B.

Originating from Merkle’s Singapore office and developed in collaboration with the Australian team, the Lenovo ThinkStation campaign underscores Merkle APAC’s prowess in leveraging its global network to craft compelling marketing solutions. This campaign showcases Merkle’s adeptness in merging creativity with strategic insight, solidifying Lenovo’s stature in the competitive global market.

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“I am glad we could play a small part in building the Lenovo ThinkStation brand,” added Farrokh. “This campaign proves that B2B isn’t just doing Business 2 Business ads, but actually doing creative work that’s Better 4 Business.”

The Lenovo ThinkStation campaign exemplifies Merkle’s capability to harness data-driven insights, delivering impactful marketing solutions that enhance brand visibility and stimulate business growth.

About Merkle

Merkle, a Dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout APAC, the Americas, and EMEA.

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