Singapore, June 24, 2024 – In a landmark move, Viddsee, the premier short form drama platform in Southeast Asia, has announced a strategic partnership with Risingjoy, a leading Chinese content investment and licensing firm. This collaboration aims to introduce Chinese micro drama content to Southeast Asian audiences, aligning with the burgeoning global trend of micro dramas that have seen a tremendous reception in China and beyond.
Micro dramas, renowned for their succinct narrative structure and compelling storylines, have emerged as a cultural phenomenon in China and are gaining international traction. The market value of the micro drama industry in China soared to approximately USD 5.3 billion in 2023 and is projected to skyrocket to USD 233 billion by 2028. Viddsee, with its expertise in short form dramas, is well-positioned to captivate Southeast Asian viewers with these engaging micro films, thus enriching its diverse content library and meeting the evolving tastes of regional audiences.
“With over 10 years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave,” said Ricky Ow, Board of Directors at Viddsee. “The growth of micro dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”
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Since 2022, Viddsee has been producing original vertical microseries, leading to a significant surge in viewership and engagement on their platform. This trend underscores the rising popularity of micro dramas. The partnership with Risingjoy is anticipated to amplify this momentum by showcasing selected Chinese micro drama titles to Southeast Asian audiences and initiating collaborative production ventures in the region.
Cassandra Yang, General Manager at Risingjoy, expressed her excitement about the partnership, stating, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also makes them an ideal partner to facilitate localisation of such micro dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”
“We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences,” said Ho Jia Jian, CEO and Founder of Viddsee. “This collaboration marks the beginning of several such partnerships, through which we aim to diversify our content offerings and maintain our leadership in the short form drama space.”
The initial slate of Chinese micro drama titles is set to premiere on Viddsee in the second half of 2024. Further details will be unveiled in the coming months, highlighting the new content and collaborative projects that are on the horizon.
About Viddsee
Viddsee is a creator platform for short premium content, with over 3 billion views and more than 5,000 strong storytelling community. With the mission of empowering storytellers, it provides high-quality content to audiences through its data-driven creative studio and multi-platform network.
It connects independent storytellers with digital-native audiences, brands, and partners to produce and market original films and series built upon its community. Its strong talent database and expertise in production, creative, and marketing help brands amplify content to greater value. Viddsee Labs develops IP rights and ownership at each stage of filmmaking to further facilitate the growth of Asian storytelling.
