CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

The post CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference appeared first on Marketing In Asia.

The study highlights that one in three Malaysians have never used AI at work, while another 10 percent have only used AI tools once. This disparity is especially pronounced among different generations. Notably, 42 percent of Gen Xers and 73 percent of Baby Boomers have never used AI in their work, in stark contrast to 36 percent of Gen Zers and 24 percent of Millennials who use AI daily or frequently.

Fahad Naeem, Country Director at Randstad Malaysia, stated, “The annual employer brand research guides employers with year-on-year analysis, as well as talent attitudes and perceptions on important topics like skill development and equity. AI technology will continue to change skill needs and workforce structures, and investing in talent development will help organisations hire skilled talent and attract more people to work in Malaysia.”

Moreover, the research found that 81 percent of Malaysians are aware of the impact AI will have on their jobs. Despite nearly half of Gen Xers not having any exposure to AI at work, 71 percent believe that the technology will impact their careers, aligning closely with the 74 percent of Baby Boomers and 73 percent of Millennials who share this belief.

Encouragingly, workforce attitudes towards AI’s impact at work are largely positive, with 45 percent of respondents indicating that it will increase their job satisfaction. Those already using AI and higher-educated individuals are particularly optimistic about AI boosting their job satisfaction.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Naeem added, “The emergence of AI has been exciting, but it’s normal for employees to wonder how it will impact their careers. Early exposure to new technologies can boost their career outlook while nurturing skills development in the organisation. With AI integration, employers should step up to support their employees’ skills growth due to the rapid and extensive progress in AI.”

In addition to AI insights, the study also shed light on the priorities and concerns of Malaysian job seekers. Attractive salaries and benefits emerged as the top priority, with 35 percent of respondents indicating that their employers did not provide any financial support amid rising costs and inflation. Furthermore, 48 percent of job switchers cited poor work-life balance as the primary reason for leaving their jobs, followed by low salaries and rising living costs.

Naeem commented, “The cost of living has increased significantly over the past two years, which has resulted in many Malaysians seeking higher-paying jobs. This is not surprising given that living expenses have caught up with salaries. Employees who are stressed about their personal finances are also more likely to lose focus at work. At the same time, some in-demand talent are hesitant to switch jobs due to the global economic climate. It is hence critical for organisations looking to recruit talent to understand not just how much candidates expect, but also new market salary averages offered by their competitors.”

When asked about their employers’ support in managing the rising cost of living, 35 percent of respondents reported receiving no financial assistance, while 34 percent said their pay raise helped cover some costs, and only 10 percent received one-time financial support from their employers.

For more detailed insights, visit Randstad Malaysia’s official website.

The post Malaysian Workforce Divided on AI Adoption: Insights from Randstad Malaysia’s 9th Employer Brand Research appeared first on Marketing In Asia.

1. Realistic Mountain Peaks

Capturing the Grandeur

Realistic mountain peak wallpapers are perfect for creating a focal point in your living room or bedroom. These designs often feature photorealistic images of famous mountains like the Rockies, Alps, or Himalayas. The detailed textures and colors can make the walls seem to recede, giving the illusion of more space and bringing the tranquility of nature indoors.

Design Tips

Pair this wallpaper with minimalistic furniture and natural wood accents to let the mural take center stage. Use soft lighting to enhance the peaks’ majestic appearance during different times of the day.

2. Abstract Mountain Landscapes

Artistic Interpretations

For those who prefer a more artistic approach, abstract mountain landscapes offer stylized interpretations with vibrant colors and exaggerated forms. These wallpapers blend colors and shapes in ways that can energize a space or soothe it, depending on the palette.

Design Tips

Abstract mountain wallpapers work well in creative spaces like home offices or dens. They pair beautifully with modern decor and can be matched with bold, geometric furniture to create a cohesive look.

3. Snow-Capped Mountains

Winter Wonderland

Snow-capped mountain wallpapers bring the beauty of winter indoors without the cold. These designs often feature snowy peaks against clear blue skies or during magical golden hours, providing a refreshing and clean aesthetic.

Design Tips

To complement these chilly scenes, use plush textiles, like thick rugs and fluffy cushions, in whites and blues. Metallic finishes in decor items like picture frames or lamp bases can mimic the sparkle of snow.

4. Misty Mountain Murals

Mysterious and Soothing

Misty mountain designs are perfect for creating a calm and mystical atmosphere. The soft, blurred lines of mountains shrouded in fog can make any room feel like a quiet retreat.

Design Tips

Enhance the mural’s tranquil effect by using soft, muted colors in your room’s textiles and decor. Furniture with simple lines and minimal patterns works best to maintain the peaceful vibe.

Also Read: Jeh Aerospace and Blackstraw AI Ink Strategic Partnership to Transform Aerospace Manufacturing

5. Vintage Mountain Maps

Old-World Charm

Vintage map wallpapers that feature mountain terrains blend cartographic charm with rustic aesthetics. These wallpapers often include muted earth tones and feature antique styling, perfect for adding a touch of history and sophistication.

Design Tips

Such designs are ideal for studies or libraries. Pair them with leather furnishings, vintage books, and globes to enhance the old-world feel. Soft, warm lighting will highlight the details of the map.

6. Night Sky and Mountains

Starry Skies

Combining mountain silhouettes with a star-filled night sky, these wallpapers can turn a room into a dreamy space. This design is perfect for bedrooms, especially for those who find stargazing tranquil.

Design Tips

Complement this wallpaper with dark, solid-colored furniture to reduce visual clutter and allow the night sky to stand out. Consider adding a telescope or star-themed decor items to emphasize the celestial theme.

7. Sunrise and Sunset Mountains

Dynamic Colors

Witness the beauty of dawn or dusk with wallpapers that capture mountains bathed in sunrise or sunset hues. These designs can inject warmth and drama into any space, making them ideal for living areas.

Design Tips

Opt for decor that complements the warm tones of the wallpaper. Earthy reds, oranges, and yellows in your cushions, throws, and curtains can mimic the sky’s colors and enhance the room’s overall warmth.

Conclusion

Mountain wallpapers offer a unique way to bring the beauty of the outdoors inside. Whether you prefer the stark realism of towering peaks, the abstract forms of stylized ranges, or the enchanting allure of mist-covered hills, there is a mountain wallpaper to suit every taste and transform any room into a stunning space. Remember to choose a design that resonates with your personal style and enhances the room’s existing elements for the best effect.

The post Creative Ways to Incorporate Mountain Scenery in Your Home appeared first on Marketing In Asia.

Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

The post Princess Diana’s Iconic Elegance Shines at Record-Breaking Auction by Julien’s Auctions appeared first on Marketing In Asia.

Out of the Blue is dedicated to creating unique and memorable dining experiences. This special brunch event includes live stations offering fresh salads, savory kebabs, crispy dosas, and delicious pasta. Each station is interactive, allowing guests to customize their dishes to perfection while enjoying the lively atmosphere and watching skilled chefs in action.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Whether guests are in the mood for a vibrant salad with a variety of greens and toppings, the irresistible aroma and taste of perfectly grilled kebabs, the authentic flavors of golden, crispy dosas, or the rich and comforting satisfaction of freshly made pasta, Out of the Blue has something to excite every palate.

Friends and family can gather for a brunch that promises delicious food and an engaging and interactive dining experience. Out of the Blue aims to make every meal a memorable occasion, and the live food stations are sure to impress.

The post Savor the Spectacle: Live Culinary Brunch Extravaganza at Out of the Blue appeared first on Marketing In Asia.

India, July 2024: Cruise-seeking travellers from India will soon have a brand new experience at sea with Resorts World Cruises, as it expands its global footprint to the Arabian Gulf and Gulf of Oman with the premium boutique lifestyle cruise ship, Resorts World One. Discover the Fly Cruise experience from India with a flight to Dubai and embark on a cruise adventure on the Resorts World One, without the hassle of conventional travel, packing and unpacking or searching for accommodations at multiple destinations.

Resorts World One combines premium amenities with diverse culinary options, ensuring a boutique lifestyle and entertainment voyage through the Arabian Gulf and beyond. For the ultimate luxurious experience, The Palace awaits you,  ‘a luxury ship-within-a-ship’ private all-suite enclave with exclusive restaurant, sundeck, gym and other facilities, including its own 24-hour European style butler service.

Resorts World One will sail from Dubai from 18 October 2024 onwards, offerings itineraries that include the 2 Night Sir Bani Yas Weekend Cruise with departures on Fridays; a 3 Night Oman Cruise to Khasab and Muscat departing on Sundays; and a 2 Night Doha Cruise departing on Wednesdays. Guests will have the flexible option to combine two or all three of the itineraries to increase the cruise length to a four, five or a seven night cruise.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Shore excursions and onboard activities will allow passengers to immerse themselves in the rich cultural tapestry of Dubai and the surrounding region especially Muscat, Khasab and Sir Bani Yas Island. Visits to iconic landmarks, heritage sites, and shopping destinations will be part of the itinerary for tourists while Bollywood DJ parties and music bands, pyjama & foam parties, movies, will be among other attractions onboard.

“As Resorts World Cruises embark on this special journey, we envision a fusion of cultures, where the Indian travellers connect with the vibrant charm of the cities within the Arabian Gulf and the Gulf of Oman. The deployment of the Resorts World One cruise ship not only symbolizes a bridge between nations but also signifies boundless opportunities for travellers to explore, discover, and create unforgettable memories in the region. With easy access and regular flight connectivity from India to Dubai, Indian travellers will also have more travel and vacation options to explore multiple destinations with a cruise vacation, paving the way for a new and exciting era of Fly-Cruise exploration.” said Naresh Rawal, Vice President – Sales (South Asia and Middle East), Resorts World Cruises.

Resorts World Cruises operates cruises with homeports in Singapore, Malaysia, Hong Kong, Taiwan, and Indonesia. With the upcoming homeport deployment in Dubai, Resorts World One is expected to make 75 calls in the region with 150,000 passengers over the 6-month period, which will significantly contribute to the growth of cruise tourism in the Arabian Gulf and Gulf of Oman. Resorts World One will attract a new segment of Fly cruise passengers from India, increasing diversity to the Arabian Gulf cruise market.

To cater to a diverse target audience, certified Vegetarian and Jain cuisine will also be available to cater to travellers from India and others who prefer specialized vegetarian selections. With the ship’s deployment in the Arabian Gulf, Muslim cruise passengers will be an important market segment and in order to cater for them, the Resorts World One will also receive the official OIC/SMIIC* Standard Halal-Friendly Cruise Ship certification, providing regional Muslim travellers with the convenience and access to certified Halal-Friendly offerings onboard the ship. All meats are sourced from UAE Halal suppliers with no pork served onboard. Guests can make pre-advanced appointments to have the crew of the same gender attend to the guests for selected onboard services such as the Spa.

*Organisation of Islamic Cooperation / The Standards and Metrology Institute  

For more information or bookings, please visit www.rwcruises.com or email reservations.en@rwcruises.com or contact your local travel agents.

About Resorts World Cruises 

Resorts World Cruises is a newly established luxury and dynamic lifestyle cruise brand that is rich in Asian heritage, offering a personalized cruising lifestyle with diverse international experiences.  Resorts World Cruises – ‘Resorts Cruising at Sea’ aims to redefine the cruising experience altogether by providing exciting and unique offerings, a variety of accommodations, including the world-class luxury accommodation, “The Palace” on Genting Dream – a luxury ship-within-a ship private enclave with butler and its own service exclusive restaurant, sundeck, gym, spa and other facilities.

Resorts World Cruises is a brand extension of “Resorts World”, a global brand with over 40 properties in 8 countries and 4 continents.  Resorts World properties attract over 80 million visitors a year and have over 20,000 employees. The latest property to open is US$ 4.3 billion Resorts World Las Vegas in 2021.

Resorts World Cruises debuted on 15 June 2022 in Singapore with the luxurious 3,352 passenger and 150,695 gross ton Genting Dream, calling at Port Kelang (for Kuala Lumpur) and Penang in Malaysia and Phuket in Thailand. Staring 10 March 2023, the 1,856 passenger and 75,338 gross ton Resorts World One commenced her first homeport deployment in

Hong Kong and Taiwan, followed by Indonesia. With the inception of Resorts World Cruises, the brand aims to position itself as the leading cruise line in the region for Asian sourced markets, providing the highest standards in international cruise experience, safety, and precautionary measures.

The post Resorts World Cruises introduces premium boutique cruise vacations in the Arabian Gulf for Indian travellers appeared first on Marketing In Asia.

Through this inaugural collaboration, Samsonite Malaysia will equip the entire Malaysian contingent with the Samsonite Proxis collection, ensuring that athletes travel with ease and confidence. This initiative underscores Samsonite Malaysia’s dedication to enhancing the travel experience for national athletes as they embark on their journey to the Olympic Games.

OCM Secretary General, Dato’ Mohd Nazifuddin, expressed, “We are extremely pleased with Samsonite Malaysia’s commitment to support our national athletes through this partnership. The athletes will be provided with suitcases that are an avid traveller’s dream. This collaboration is a great fit with not only the Malaysian Contingent but the OCM as the sole authority in managing our contingent in various international Multi-Sports Games. Naturally, we are confident that this partnership will play an integral role in bolstering the success of our athletes in Paris.”

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Samsonite Malaysia is honored to be part of this historic journey. This sponsorship reflects the company’s dedication to supporting national athletes and represents a deeper commitment to the spirit of athleticism and the enduring pursuit of excellence. Just as the athletes train rigorously, facing challenges with determination and resilience, Samsonite Malaysia embodies these same values through its products and mission.

“Samsonite Malaysia is honored to partner with OCM to support the Malaysian Contingent on their journey to the XXXIII Olympic Games Paris 2024. We are committed to empowering our athletes and supporting the team with our high-performing luggage. This sponsorship is our commitment to support our national athletes as they embark on an unforgettable journey to the XXXIII Olympic Games Paris 2024, as they make our country proud,” said Ambert Khoo, Country Head of Samsonite Malaysia.

Samsonite Malaysia believes that the journey is as significant as the destination. By providing athletes with reliable and high-performing luggage, Samsonite Malaysia aims to empower the athletes to focus on what truly matters—their performance, their dreams, and their pride in representing Malaysia. This partnership is a testament to Samsonite Malaysia’s belief that greatness is not achieved in isolation but through the collective support of a community that values perseverance, integrity, and unity.

Lightness Meets Strength

This isn’t just another luggage; it’s an extension of your adventurous spirit. Crafted from Samsonite’s innovative Roxkin, a next-generation material, Proxis is unbelievably lightweight yet incredibly strong, ensuring your luggage can keep up with the fearless pursuit of your future.

More Than Luggage, It Carries Your Dreams

Proxis isn’t just about carrying your belongings; it’s about carrying the potential for incredible experiences. Trusted by travelers around the world, Proxis luggage is a reliable travel companion for those who chase their dreams. Provided in three prominent colors—Honey Gold, Black, and Petrol Blue—these colors represent the identity and uniformity of the Malaysian contingent.

For more details on the collections and prices, please visit the official Samsonite Malaysia website at ww.samsonite.com.my.

The post Samsonite Malaysia Partners with The Olympic Council of Malaysia to Support National Athletes at Paris 2024 Olympics appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

1. Billing for Pitches and Cost Recovery:

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

2. Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

3. Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

4. Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

• Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

• Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

• Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

The post Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant appeared first on Marketing In Asia.

OMG HK’s Insights Director, Nicole Cheng, highlighted that late-night events might deter people from dining out, impacting F&B businesses. However, the demand for home-delivered snacks and early morning breakfasts could rise, offering opportunities for food delivery services and convenience stores.

Hongkongers have mixed feelings about the time difference. Some believe it will reduce interest, while others see it as a chance to watch events during dinner. The availability of highlights and catch-up programs is expected to maintain interest.

OMG HK’s Video Content Viewing Landscape Q1 2024 report shows that viewing interest is almost equal among female (62%) and male (60%) audiences, challenging the notion that sports viewership is male-dominated.

As the Paris Olympics approach, brands have the chance to tap into these consumer behaviors. From promoting late-night snacks to early morning energy boosters, businesses can leverage the event to boost sales and engagement.

Key Insights for Brands:

1. Late-Night Consumption: Increased demand for snacks and drinks during late-night events.
2. Early Morning Energy: Opportunities for breakfast promotions to cater to early risers.
3. Platform Preferences: Ensuring highlights and catch-up content to keep viewers engaged.
4. Gender Parity: Nearly equal interest from female and male audiences, offering diverse marketing opportunities.

Nicole Cheng added, “Given that some games may start late at night, it is expected that consumers are less likely to stay out late at restaurants or with large groups of friends. Therefore, there is an impression that the Paris Olympics would hardly drive local businesses, especially those in the F&B industry.”

Here are the four other consumer behaviours brands should pay attention to.

1. Viewing interest for Paris Olympics nearly on par between female and male audiences

There is a preconceived notion that sports audiences are mainly male dominated. However, OMG Hong Kong’s Video Content Viewing Landscape Q1 2024 report found that viewing interest in the upcoming games are nearly on par between female (62%) and male audiences (60%).

The high interest among female audiences can be attributed to the availability of different sporting events at the games. That said, the gender audience ratio might still differ for specific sports. Data from free TV channels in Hong Kong show that the audience gender ratio is more balanced for sporting events involving volleyball and tennis, while football matches are mainly skewed towards a male audience.

While interest might not directly translate to actual viewership, Nicole explained that brands should not underestimate females’ interest in watching the Olympics or any other sporting programmes.

“Brands advertising female-related products and services could consider Olympics or sports programming in their media planning,” Nicole said.

2. Netizens view purchase of Olympics broadcasting rights as good use of public funds

Despite some scepticism in viewing interest, there are netizens who view the purchase of Olympics broadcasting rights as an appropriate use of public funds. A few also said this is a more appealing option than having fireworks for citizens or spending money on unnecessary decorations.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

3. TVB, ViuTV, and YouTube are the preferred platforms for Olympics live broadcast

TVB, ViuTV, and YouTube are the top three preferred platforms for Hong Kongers interested in the 2024 Paris Olympics to watch the live broadcast of the upcoming games. Those aged 45-59 surveyed by OMG HK prefer watching it on TVB, while 35-44 prefer ViuTV. Meanwhile, individuals aged 18-34 lean towards YouTube. 

Overall, the viewing preference aligns with the general viewing habits of Hongkongers – mature audiences prefer TVB while middle-aged and the younger generation prefer ViuTV and YouTube, respectively.

On the other hand, HOY TV was ranked fourth despite getting praised for their Olympics coverage during the Tokyo Games. In 2021, HOY TV received the most positive comments from netizens among the three free TV channels, with netizens saying the hosts were professional, well-prepared, and informative. However, the impact of this positive buzz remains to be seen when it comes to increasing consumers’ preference in watching HOY TV for Olympics coverage.

4. Take a more holistic approach when leveraging sports in your brand building 

It is common for brands to appoint athletes as ambassadors to uplift the brand’s image and build consumer recall. Some brands that have done so include Cathay Pacific with swimmer Siobhan Haughey and lululemon with rugby player Cado Lee, swimmer Camille Cheng, fencer Ryan Choi, and tennis player Eudice Chong.

However, it is important to clearly showcase how the athlete represents the brand’s values and what both parties have in common as well as think about what story your brand wishes to tell through the athlete.

“With the Olympics around the corner and the National Games in 2025, Hongkongers’ interest in sports are expected to remain high. Should a brand leverage on sports or athletes to create brand awareness, a more holistic approach is needed beyond mere event sponsorship or athletes being spokespeople,” Nicole said. 

About Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

The post Hong Kong’s Mixed Reactions to the Paris Olympics and Key Brand Takeaways appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

Billing for Pitches and Cost Recovery

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

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Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

Authored By: Sai Chu

Sai Chu is the Principal Consultant at Tangram UK, with extensive experience as the former Global Commercial Finance Director at Ogilvy for nine years across London and Singapore. He leads Tangram’s UK operations, working exclusively in the advertising agency sector with clients such as Dentsu, Ogilvy, and TBWA.

The post Thrive to Survive: The new business race for agencies appeared first on Marketing In Asia.

Alma’s proprietary SHR (Super Hair Removal) technology can be employed in three versatile methods:
– SHR in Motion: Constant applicator movement for fast & safe hair removal over large areas.
– SHR STACK: Stationary, multiple-pulse energy delivery for small areas like the face and bikini line.
– HR Classic: Stationary, single-pulse energy delivery.

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“With the Soprano Titanium Special Edition, our experts leverage cutting-edge 3D wavelength technology to target various depths within the hair follicle, ensuring highly effective results. This advanced system also features high cooling capabilities, making the treatment both comfortable and virtually painless. Furthermore, it is suitable for all skin types, allowing us to provide superior care for a diverse range of patients.” says Dr Manisha P Kothari, a foundational force at the Mumbai Clinic of Kosmoderma.

This newest addition underscores Kosmoderma’s commitment to providing the latest and most effective solutions in dermatology and aesthetic care.

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Dr. Matt’s journey into chiropractic began in 1988 when he witnessed a remarkable recovery from chronic migraines experienced by his best friend’s mother, thanks to chiropractic care. Inspired by the wisdom of Hippocrates, “Look to the spine for the source of disease,” he pursued chiropractic studies, earning the prestigious Presidential Scholarship from Palmer College of Chiropractic, USA. Graduating as the class valedictorian with a Doctor of Chiropractic (Honours), Dr. Matt embarked on a mission to promote chiropractic care as a path to optimal health and wellness.

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With over two decades of experience, Dr. Matt is passionate about educating Malaysians on the critical importance of spinal health. He believes in the power of awareness and advocates for early spine screening programs in schools to foster a deeper understanding and appreciation for chiropractic care.

Dr. Matt Kan can elaborate on the following topics:

• His transformative journey from skepticism to staunch support for chiropractic care.
• The fundamental role of the spine, particularly the spinal cord, in controlling the body’s functions through millions of nerves.
• The science and benefits of chiropractic adjustments, including enhanced spinal mobility, improved nerve function, and overall well-being.
• Addressing common misconceptions and myths surrounding chiropractic care.
• His advocacy for public awareness campaigns and early spine screening programs in schools.

The post Debunking Chiropractic Myths: Dr. Matt Kan’s Mission to Enhance Spine Health in Malaysia appeared first on Marketing In Asia.

Micro dramas, renowned for their succinct narrative structure and compelling storylines, have emerged as a cultural phenomenon in China and are gaining international traction. The market value of the micro drama industry in China soared to approximately USD 5.3 billion in 2023 and is projected to skyrocket to USD 233 billion by 2028. Viddsee, with its expertise in short form dramas, is well-positioned to captivate Southeast Asian viewers with these engaging micro films, thus enriching its diverse content library and meeting the evolving tastes of regional audiences.

“With over 10 years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave,” said Ricky Ow, Board of Directors at Viddsee. “The growth of micro dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Since 2022, Viddsee has been producing original vertical microseries, leading to a significant surge in viewership and engagement on their platform. This trend underscores the rising popularity of micro dramas. The partnership with Risingjoy is anticipated to amplify this momentum by showcasing selected Chinese micro drama titles to Southeast Asian audiences and initiating collaborative production ventures in the region.

Cassandra Yang, General Manager at Risingjoy, expressed her excitement about the partnership, stating, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also makes them an ideal partner to facilitate localisation of such micro dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”

“We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences,” said Ho Jia Jian, CEO and Founder of Viddsee. “This collaboration marks the beginning of several such partnerships, through which we aim to diversify our content offerings and maintain our leadership in the short form drama space.”

The initial slate of Chinese micro drama titles is set to premiere on Viddsee in the second half of 2024. Further details will be unveiled in the coming months, highlighting the new content and collaborative projects that are on the horizon.

About Viddsee

Viddsee is a creator platform for short premium content, with over 3 billion views and more than 5,000 strong storytelling community. With the mission of empowering storytellers, it provides high-quality content to audiences through its data-driven creative studio and multi-platform network.

It connects independent storytellers with digital-native audiences, brands, and partners to produce and market original films and series built upon its community. Its strong talent database and expertise in production, creative, and marketing help brands amplify content to greater value. Viddsee Labs develops IP rights and ownership at each stage of filmmaking to further facilitate the growth of Asian storytelling.

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The report, authored by Samantha Beltran and featuring insights from veteran San Francisco-based DJ Justin Ner and Kevin Nam (aka ‘Kaistar’), highlights the surge in Japan’s vinyl market. Production volume and value soared by 70% from 2020 to 2021, driven by both domestic sales and international collectors drawn to Japan’s rich selection and favorable exchange rates.

Interestingly, Japanese Gen Zers, born in the digital age, have discovered a newfound appreciation for vinyl records. Online discovery and the viral spread of city pop, a Japanese music subgenre popularized on platforms like TikTok, have played pivotal roles in this revival.

Contrary to the notion of vinyl being a nostalgia-driven trend, the global vinyl market surpassed $1.7 billion in 2022 and is projected to reach $2.8 billion by 2028. This growth is fueled by a diverse community of vinyl enthusiasts, including collectors, listeners, and DJs rediscovering vinyl’s unique appeal.

Younger generations find joy in the ritualistic and labor-intensive process of selecting, playing, and collecting vinyl records. For Gen Zers, the inconvenience of vinyl adds to its allure, offering a tangible connection to music and a break from the digital stream.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

The revival of city pop, synonymous with Japan’s economic boom of the 1970s and 1980s, has significantly attracted Gen Zers to vinyl. The genre’s fusion of Western influences and optimistic spirit resonates with younger listeners, transcending generational boundaries.

Vinyl records provide Gen Zers with a sense of ownership and authenticity, contrasting with the ephemeral nature of digital streaming. Many Gen Zers purchase vinyl records to support their favorite artists, even without owning record players.

The resurgence of vinyl has transformed Japan’s music landscape. Businesses like HMV Record Shop Shibuya have seen a 30% year-on-year growth in vinyl sales, driven partly by Gen Z consumers. Tower Records Shibuya has responded to the demand by expanding its vinyl collection by up to 50%.

Justin Ner, a veteran vinyl DJ and founder of Love Talkin’, a group of vinyl selectors inspired by Japanese vinyl culture, stated, “Vinyl offers a unique and fun alternative to the usual digital methods of music consumption, and with vinyl being physical media, you can’t help but feel a deeper connection to the music.”

Nick Morris, UK-based founder and Managing Director of Canvas8, added, “The vinyl renaissance in Japan extends beyond mere consumption, fostering a vibrant community of collectors, enthusiasts, and artists. Record stores, cafes, and bars offer immersive experiences for vinyl enthusiasts to share their passion and connect with like-minded individuals. As vinyl continues to captivate Japanese Gen Zers, the future of analogue music remains bright, driven by a shared appreciation for the enduring allure of vinyl.”

For those interested in diving deeper into this fascinating trend, the report ‘Why are Japanese Gen Zers obsessed with vinyl records again?’ is available for download for a limited 2-week period at Canvas8’s website.

The post Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance appeared first on Marketing In Asia.

Paris Olympics Inspire Bastille Festival

In anticipation of the 2024 Paris Olympics, Sydney’s Circular Quay will host the Bastille Olympic Village, featuring remarkable 3D sculptures of iconic Paris landmarks, including a stunning 6-meter-high Eiffel Tower replica. The Village will also offer sports workshops in fencing, basketball, badminton, and archery, led by professional coaches and athletes, echoing the Olympic spirit.

Mr. Martin Juillard, Consulate-General of France, shared his enthusiasm: “Paris Olympics will be a landmark in the history of the Games – as much as Sydney Olympics once were. We’re happy to celebrate everything that unites the two cities, the two people, and beyond them, the values and friendship we all share, through the Olympic spirit. Come and get a scent of Paris here in Sydney.”

A highlight of the festival is the Bastille Olympic Parade on Saturday, July 13th. The parade will feature athletes, performers, and community groups celebrating the Olympic spirit and the strong cultural ties between France and Australia.

Non-Stop Entertainment Across Circular Quay

The festival spans 22,000+ square meters across seven sites, offering 124 free shows with 344 artists. Expect live concerts, DJ sets, dance classes, and more. Jazz enthusiasts can enjoy performances by Paris to Rio Jazz, Anna Weaving Collective, and Coucou Zazous. Other highlights include rock and pop concerts by Fireglow and Soulganic, swing dancing classes, and captivating shows by Los Carmonas Flamenco and Kiltir Tropical.

Exclusive Masterclasses and Wine Tasting Tours

New this year, the festival introduces ticketed masterclasses in culinary arts and wine. Renowned chefs like Yves Scherrer and Fabio Salvato will lead classes on creating exquisite pastries and dishes. Wine enthusiasts can join the Bastille Wine Walk, a self-guided tour featuring wines from eight prestigious French regions.

Artistic and Cultural Experiences

Visitors can also participate in creative workshops on comic drawing, street murals, and soap making. Photography enthusiasts can capture the festival’s essence in a photo masterclass. The festival’s Le Mulled Wine Cinema will screen classic French films under the stars, with mulled wine and cozy blankets for a perfect cinematic experience.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Dining and Shopping Delights

Enjoy extraordinary dining experiences at Le Diner Extraordinaire in Quay Quarter Lane, featuring French-inspired menus paired with live entertainment. The festival also offers a sustainable shopping experience at the Second-hand Market and Art Fair, showcasing pre-loved items and artworks by local artisans.

Pet-Friendly Celebration

The festival ensures a welcoming environment for pets, allowing visitors to enjoy the festivities with their furry friends.

Join the Bastille Festival at Circular Quay from July 11-14, 2024, for a celebration of French culture and the Olympic spirit. Enjoy free entry to the festival and explore unique ticketed experiences starting from just $20. For more details, visit bastillefestival.com.au.

About Bastille Festival

The Bastille Festival is an annual celebration in Sydney honoring French Bastille Day on July 14th. It features culinary delights, artistic displays, and cultural experiences, attracting locals and visitors to Circular Quay and The Rocks.

The post Bastille Festival 2024 Set to Ignite Sydney with French Flair appeared first on Marketing In Asia.

Randstad, the world’s largest talent company, has shared preliminary findings from its 9th annual Employer Brand Research in Malaysia. Conducted by Kantar TNS in January 2024, this comprehensive study surveyed 173,000 respondents globally, including 2,500 in Malaysia. The research stands out as the world’s most extensive employer branding study, reflecting general audience perceptions.

The data shows that employees who did not receive inflation compensation are almost 40% more likely to seek new jobs, underscoring the need for employers to align with talent expectations regarding inflation adjustments. Fahad Naeem, Country Director at Randstad Malaysia, highlighted, “With nine years’ worth of talent expectations and employer brand data collected in Malaysia, we can analyse how workforce priorities have shifted, what talent are most worried about, and what employers can do to effectively attract and retain talent. While the pandemic brought about solidarity, employers must now understand that talent has new and higher expectations that require them to be more proactive when engaging talent.”

The research also identified work-life balance and limited career growth as the top reasons why Malaysian talent resigns. A significant 48% of respondents expressed a desire to improve their work-life balance as their primary motivation for considering a job change. This was followed by aspirations for career growth, with 37% seeking roles that offer greater responsibilities and promotion opportunities. Notably, this trend is more pronounced among younger demographics, with 40% of Gen Z respondents prioritising career progression, compared to 33% of their older counterparts.

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Salary concerns also weigh heavily on Malaysian talent, with 34% of respondents citing low pay coupled with rising living costs as their reason for seeking new employment opportunities. Naeem commented, “An employee’s work-life balance depends significantly on the organisational culture. Managers play a key role in this by maintaining productivity in hybrid work settings, ensuring workloads are fairly distributed to keep daily work engaging while promoting skill development. To retain and attract top talent seeking the right environment, companies must proactively understand and support their workforce’s needs. It’s about fostering an environment where employees feel valued, empowered, and motivated to thrive.”

The survey further highlights the evolving job change dynamics among digital natives, with 29% of Gen Z respondents inclined to switch roles upon losing interest in their current positions. This aligns with the broader trend of 43% of Gen Zers planning to change jobs in 2024.

Digital channels are increasingly popular among job seekers in Malaysia. Of the 34% of respondents looking for a job this year, 68% plan to use job boards or search engines, and close to half (47%) will use social media platforms like Facebook and WhatsApp. Naeem noted, “Malaysian job seekers leverage online platforms not just to browse and apply for jobs, but also to research company culture and evaluate if the organisation’s initiatives, policies, and opportunities align with their career aspirations. This talent attraction approach puts the onus on job seekers. In a talent-scarce market, it’s important for companies to invest in people development to improve their retention rate. These people’s initiatives can also help strengthen their employer brand and attract a wider pool of qualified candidates.”

Naeem further added, “While social media platforms like Facebook, Telegram, and WhatsApp are cost-effective digital platforms to reach out to a big talent pool, it is essential for employers to promote job openings through trustworthy channels like company websites or reliable job search platforms due to the high risks of fraudulent digital job advertisements. Companies have the opportunity to use these channels to educate job seekers on their typical job search process, which requires job seekers to apply directly through official job boards or company websites instead of social media or text messaging platforms.”

The full research report, which includes data on employee value proposition and attitudes towards AI developments and equity, will be released by Randstad Malaysia in July 2024.

About Randstad Employer Brand Research

The Randstad Employer Brand Research is the most comprehensive, independent, and in-depth study of employer branding among working-age adults worldwide. This research explores talent insights, delving into the perceptions and drivers that influence workers, and identifying the most attractive employers. Initiated in 2000, the research is independently conducted by Kantar, Randstad’s international research partner. The latest survey respondents were polled in January 2024.

About Randstad

Randstad is a global leader in talent solutions, committed to being the world’s most equitable and specialised talent company. As a partner for talent, we excel in four specialisations: Operational, Professional, Digital, and Enterprise. We provide clients with high-quality, diverse, and agile workforces essential for thriving in a talent-scarce world. We assist individuals in securing meaningful roles, developing relevant skills, and finding purpose and belonging in their workplaces. Through our value creation, we are dedicated to fostering a better and more sustainable future for all.

Headquartered in the Netherlands, Randstad operates in 39 markets and employs approximately 40,000 people. In 2023, we supported 2 million talents in finding work and generated a revenue of €25.4 billion. Randstad N.V. is listed on the Euronext Amsterdam.

For more information, visit Randstad Malaysia.

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Strategic Leadership and Market Focus

In a significant move to bolster its Indonesian operations, Supermom has appointed Hellen Katherina, the former Managing Director of Nielsen Indonesia, as the Country Director. Hellen brings over 20 years of leadership experience, which will be instrumental in driving domestic revenue growth and forging new partnerships.

Luke Lim, Group CEO of Supermom, stated, “With the appointment of Hellen Katherina and the launch of our ambitious Project 1MPACT, we are geared to activate over 1 million ‘Key Opinion Moms’ in Indonesia by 2025. These moves are integral to our mission of transforming how brands connect with parents by leveraging the power of zero-party data and word-of-mouth marketing.”

Innovative AI-Driven Platform

Supermom’s platform, headquartered in Singapore, leverages artificial intelligence to connect brands with parents, offering personalized product recommendations and high-value consumer insights. The network boasts over 100 brand partners, including Abbott Laboratories, Prudential, and Danone, maintaining a 100% retention rate with top clients in recent years.

Project 1MPACT: Empowering Indonesian Moms

Set to launch in Q2 2024, with the support of Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Uno, Project 1MPACT aims to empower 1 million Indonesian moms and women to become digitally savvy. This initiative will significantly contribute to Indonesia’s digital economy, which is projected to reach US$228 billion by 2027.

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Financial Milestones and Future Growth

At the end of 2022, Supermom secured an oversubscribed US$5.9 million series A funding round from AC Ventures and Qualgro. This capital has fueled the expansion of Supermom’s tech platform, enhancing data collection and providing robust consumer insights for brands.

Luke Lim added, “Our platform has demonstrated tremendous growth and resilience, activating one mom every minute for the brands we serve. This rapid expansion is a testament to our community’s engagement and the efficacy of our business model, which integrates affiliate marketing seamlessly into our ecosystem, empowering participating parents to earn extra income.”

Community-Driven Ecosystem

Supermom’s model goes beyond connecting brands with parents; it fosters a community where moms can learn, earn, and share. This approach enables authentic interactions and empowers moms with tools and opportunities to influence their peers positively.

Luke Lim highlighted, “Supermom is not just about connecting brands with parents. It’s about creating a comprehensive ecosystem where moms can learn, earn, and share. This community-driven model allows for authentic interaction and empowers moms with tools and opportunities to influence their peers positively.”

Supermom Brand Awards 2024

The recent Supermom Brand Awards 2024 demonstrated the platform’s growing influence, gathering over 11,000 parents and providing over 110,000 insights across Southeast Asia in less than a month. This event showcased the favorite family brands among today’s millennial parents.

Looking Ahead

As Supermom continues to innovate, the company is seeking business partners and investors to enhance its technology further and develop AI-driven solutions catering to the dynamic needs of parents and brands in emerging Asia. New tech products are slated for rollout in H2 2024 to boost engagement and connectivity, ensuring that parents can maximize the benefits of Supermom’s offerings.

Luke Lim concluded, “In the increasing adoption of Generative AI, a tsunami wave of content will be generated by AI, and authentic sharing by real moms will become ever more important.”

About Supermom

Supermom, Southeast Asia’s leading parenting data network, offers a vibrant nexus between brands, parents, authorities, and community groups. Headquartered in Singapore, Supermom is dedicated to enhancing family well-being and celebrating the joys of parenting, with teams across Indonesia, Malaysia, Thailand, Vietnam, and China.

About AC Ventures

AC Ventures (ACV) is a leading venture capital firm investing in tech-enabled businesses focused on Indonesia and Southeast Asia. With over US$500 million in assets under management, ACV empowers entrepreneurs by combining operational experience, industry knowledge, deep local networks, and resources.

The post Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025 appeared first on Marketing In Asia.

The over-the-top video streaming service Binge is renowned for providing its users with customer support services around-the-clock in addition to dealing in creative content. Although Binge is a relatively recent addition to the Australian streaming services, there are several advantages to choose it over other options.

Binge is continually expanding its library with a tonne of content, but it is also enhancing the user experience by offering 24/7 world-class customer support through a third-party service provider, Helpdesk Australia. No cutting-edge service is devoid of technological problems. Therefore, if you’re having technical difficulties with Binge, it’s nothing new. This is where we step in to play a part.

A reputable business, Helpdesk Australia, has been resolving people’ technological problems for years. We have established a standard in the industry for providing a comprehensive suite of services and being the top third-party service provider with the aid of a certified team of technicians. Dialing the Binge contact number is one of the simplest ways to interact with our specialists and use our services at ease.

Before choosing us to be your troubleshooter, take a look at our services.

Also Read:Watsons Invests $250M in Expanding and Upgrading Stores Across Asia

Easily Address Your Concerns By Dialing Binge Contact Number Australia 1-800-431-401.

Binge can be your best friend if you enjoy watching online movies or other video content when you have free time. However, using such services to address issues is merely complimentary. Therefore, anytime you find yourself in a situation like this and are unsure of how to eliminate technical faults, don’t be discouraged because we have a straightforward yet efficient answer for you. Calling the Binge Contact Number Australia 1-800-431-401  is an effective way to share your concerns and receive the best resolution. You can contact some of the most knowledgeable professionals in the field at any time (24 hours a day, 7 days a week) by calling this number. In the shortest amount of time possible, our certified specialists can fix technical or non-technical issues. If any of the concerns listed below apply to you, take a look at them and give us an opportunity to help.

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These are the issues that users frequently run into when binge streaming, and they require professional assistance. These issues, though, are too little and can be resolved simply over the phone. So, when you have some industry specialists with you, don’t let these pointless issues stop your streaming. Make your weekend exciting by calling the Binge Contact Number Australia 1-800-431-401.

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The newest streaming service from Foxtel in Australia is called Binge. Binge has emerged as a desirable choice for all premium drama-comedy at affordable costs among the thousands of streaming services. In addition, it provides the best customer assistance possible with the aid of Helpdesk Australia, a third-party service provider. When you phone the Binge Contact Number Australia 1-800-431-401, we will be automatically redirected to assist you. Being a top provider of customer service, we are aware that selecting a customer care provider can be difficult because your security and anonymity are at stake. That is why we are here with some crucial justifications for selecting us. These are the causes:

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The video showcases influential personalities from various fields, including acclaimed actor Ajay Devgan and actress Bhumi Pednekar, rising stars Janhvi Kapoor and Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity passionately expresses their commitment to the environment, urging viewers to join them in making a tangible difference. The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasize the importance of environmental responsibility. The video encourages viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.

Also Read: An Interview with Celine Ting: Bridging the Upskilling Gap with OpenAcademy

In celebration of World Environment Day, Vantara is planting 5000 plants at its premises, underscoring its commitment to environmental sustainability and corporate responsibility. Furthermore, as part of its long-term dedication to the environment, Vantara pledges to plant one million trees annually. The company invites everyone to participate and contribute to making a positive impact on our planet.

“This World Environment Day, Vantara pledges to continue our commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day is a reminder of how important it is to take collective action towards preserving our planet for future generations,” said a Vantara spokesperson.

To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the #ImAVantarian pledge. This filter allows users to proudly display their commitment to the planet’s restoration and conservation by sharing stories and adopting sustainable practices.

Vantara: https://www.instagram.com/reel/C70XKbpiMCf/?igsh=NTg4NWMzc3I4MXNm

About Vantara

Vantara, meaning ‘Star Of The Forest,’ is an ambitious wildlife preservation project founded by Anant Ambani and supported by Reliance Industries and Reliance Foundation. Situated within the Jamnagar Refinery Complex in Gujarat, India, Vantara spans 3,000 acres and serves as a sanctuary for abused, injured, and endangered animals. Vantara is a comprehensive rehabilitation center dedicated to providing a natural and nurturing environment for its inhabitants.

The post Anant Bhai Ambani’s Vantara Unveils Inspiring Video Campaign with Top Celebrities for Environmental Conservation appeared first on Marketing In Asia.

This burgeoning focus on sustainability is driven by a confluence of factors. Eco-conscious travelers are increasingly wary of disingenuous marketing tactics often referred to as “greenwashing.” They demand demonstrably authentic commitments from hospitality providers to preserve the ecosystems that form the backdrops for these transformative journeys. Furthermore, sustainable practices demonstrably translate to smarter business models. By implementing features such as rainwater harvesting, greywater recycling, and energy-efficient appliances, luxury resorts can achieve demonstrably lower operating costs. Additionally, a genuine dedication to environmental responsibility fosters a powerful brand reputation, attracting environmentally conscious, high-net-worth individuals seeking unparalleled adventure experiences without compromising their ecological principles.  The locations of these luxury resorts frequently include sensitive ecosystems, necessitating a responsible approach to tourism. Given their substantial facilities and services, these resorts have a huge environmental impact. Thus, implementing sustainable practices is not just an ethical obligation, but also a critical commercial strategy for ensuring long-term viability and appealing to environmentally concerned travelers.

Eco-friendly Architecture and Design

Eco-friendly design is a very common feature of sustainability in luxury adventure resorts. Resorts are increasingly built with sustainable materials and technologies that reduce environmental effects. From energy-efficient buildings to the use of locally sourced materials, the architecture of these resorts frequently demonstrates a great appreciation for the natural environment.For example, several resorts use green roofs and walls to improve insulation and lower energy use. Others utilize innovative water management technologies, such as rainwater collecting and greywater recycling, to protect this valuable resource. These resorts lower their carbon footprint while also bringing tourists closer to nature.

Water Wise Practices

Water scarcity is a growing concern. Sustainable resorts are implementing innovative water management systems like rainwater harvesting, low-flow fixtures, and xeriscaping (landscaping with drought-resistant plants). This ensures responsible water usage while maintaining the resort’s aesthetic beauty. Picture yourself relaxing in a luxurious infinity pool, knowing every drop is being used consciously.

Also Read: Perfios Technology Solutions Titled Indonesia Winner of Zurich Innovation Championship for Health Claims Analytics Solution

Waste Management

Luxury resort waste management aims to reduce environmental effects while providing excellent guest service. Resorts are gradually implementing methods such as trash segregation, recycling, composting organic waste, and reducing single-use plastics. Innovative ideas include converting food waste into biofuel or compost and collaborating with local organizations to improve recycling. Luxury resorts that implement these environmentally friendly waste disposal solutions not only decrease their environmental impact, but also attract eco-conscious travelers, improve operational efficiency, and help local communities. These activities demonstrate a dedication to sustainability that appeals to today’s discerning guests.

Building Green

The very foundation of a sustainable resort is its construction. Architects are incorporating eco-friendly materials like sustainably harvested wood and recycled elements. They’re also designed with energy efficiency in mind, utilizing natural ventilation and light to minimize reliance on artificial systems. Imagine unwinding in a spacious suite crafted with local, sustainable materials, offering breathtaking views bathed in natural sunlight.

Community Connection

True sustainability extends beyond the resort walls. Luxury adventure resorts are forging strong partnerships with local communities. This can involve supporting conservation efforts, employing local guides, and sourcing ingredients from nearby farms. Guests become active participants in preserving the destination’s cultural heritage and natural wonders, fostering a deeper connection with the place they visit.

The luxury adventure travel industry is witnessing a remarkable metamorphosis. Sustainability is no longer a niche concept; it is the cornerstone of an industry redefining the very essence of luxury. By embracing environmentally conscious practices, these resorts are not merely creating unforgettable experiences; they are ensuring a brighter future for the breathtaking destinations we hold dear. The future of luxury adventure travel lies in a harmonious marriage between thrilling experiences and environmental responsibility. Sustainable luxury resorts are not just setting a new standard; they are paving the way for a future where adventure and conservation go hand in hand, ensuring that these breathtaking destinations remain pristine for generations to come.

About Author

Tariq Sheriff, Director of Area 83, is a visionary entrepreneur renowned for his innovative approach to luxury adventure and sustainable tourism. His leadership has propelled Area 83 to acclaim, blending opulence with environmental responsibility. Additionally, he founded Aura, a luxurious lakeside wedding venue that epitomizes elegance and eco-consciousness. Tariq’s dedication to sustainability and creating unforgettable experiences has set a new industry benchmark.

The post The New Standard: Sustainability Practices in Luxury Adventure Resorts appeared first on Marketing In Asia.

The beloved mixed-media series from DreamWorks Animation, currently streaming on Netflix, will make its live stage debut with an original story and familiar, much-loved music. The hybrid live-action and animated series follows Gabby’s adventures as she unboxes surprises and explores a magical dollhouse inhabited by adorable cat characters.

Michael Vollman, EVP of Marketing for DreamWorks Animation, expressed his excitement: “We are so excited to be collaborating with TEG and cannot wait for this Gabby’s Dollhouse stage show to hit the road and meet fans around the globe. Families all over the world have been dancing and singing along with Gabby and friends, and bringing her to life on the stage is going to be another cat-tastic adventure not to be missed.”

Geoff Jones, CEO of TEG Group, added: “TEG is extremely happy to be bringing this beloved DreamWorks franchise to life on stage in theatres globally. Being granted the ticketed live entertainment rights to tour this popular IP worldwide is an incredible achievement for TEG Life Like Touring. The all-new production will capture the magic of Gabby and her friends live on stage. It will be a fun outing for parents and their children around the world when it hits stages in 2025.”

More details on tour dates and routing will be announced later. This live stage adaptation promises to deliver a magical experience for families worldwide.

Also Read: Niro Crosses INR 1,000 Crores in Disbursals, Solidifying Its Position as India’s Leading Embedded Consumer-Lending Platform

Dreamworks Animation’s Gabby’s Dollhouse

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey and now streaming on Netflix, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 kids’ TV series in 57 countries on Netflix and has become a top 3 preschool brand in the US, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie heading to theaters September 26, 2025. Any adventure can unfold when we play in Gabby’s Dollhouse!

https://www.dreamworks.com/shows/gabbys-dollhouse

About Dreamworks Animation

DreamWorks Animation, a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DreamWorks’ feature heritage includes many of the world’s most beloved films and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls, The Bad Guys, and Puss in Boots: The Last Wish which have amassed more than $16 billion in global box office receipts. The studio’s latest film Kung Fu Panda 4 is now in theaters, with The Wild Robot coming in September 2024. DreamWorks Animation’s television studio is one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries with a diverse array of award-winning original content through streaming and linear broadcasters.

https://www.dreamworks.com

About Universal Live Entertainment

Universal Live Entertainment partners with best-in-class entertainment companies to bring today’s most popular stories, characters and adventures to life in a city near you. From larger-than-life touring shows to immersive, walk-through exhibitions and family entertainment centers, Universal’s world-class entertainment brands are delivered across the globe for families, friends and people of all ages to enjoy. Productions include Jurassic World Live Tour, Jurassic World: The Exhibition, A Minion’s Perspective, DreamWorks Animation: The Exhibition, The Office Experience, American Ninja Warrior Adventure Parks, Film with Live Orchestra concerts and more. Universal Live Entertainment is a division of Universal Destinations & Experiences, a unit of Comcast NBCUniversal. With incredible theme park destinations across the globe, Universal Destinations & Experiences offers guests of all ages the most exciting and popular entertainment experiences. Universal theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film-and-television-based attractions.

About TEG

TEG is a global leader in Live Entertainment, Ticketing and Technology. Every day TEG connects fans to experiences and customers with brands. We are proud partners of some of the world’s largest and most iconic venues as well as leading event promoters globally. TEG operates worldwide out of seven country offices and includes Ticketek, Ticketek Marketplace, Ticketek UK, Ticketek New Zealand, Ticketek Malaysia, Ticketek Philippines, Eventopia, Softix, TEG Live, TEG Dainty, TEG Sport, TEG Van Egmond, Laneway Festival, Handsome Tours, SXSW Sydney, TEG Theatrical, MJR Presents, TEG Life Like Touring, TEG TES Live, Brickman, Rugby Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.

About TEG Life Like Touring

TEG Life Like Touring has produced and co-produced hit shows and experiences for some of the world’s most popular entertainment brands for over 15 years, including PAW PatrolTM, FRIENDSTM, Dora the Explorer, Peppa Pig, Space Jam, The Octonauts, Chuggington, Sesame Street, Scooby-Doo and Yo Gabba Gabba! TEG Life Like Touring shows have entertained audiences in theatres and arenas globally in locations including Australia, North America, UK, Africa, Asia, New Zealand, Europe, Middle East and South America. In more recent times Life Like Touring has produced a variety of theatrical and themed experiential entertainment. Together with their sister company, TES Live, the Life Like Touring team has worked with some of the world’s biggest entertainment companies, including The Walt Disney Company, Nickelodeon, Mattel, Hasbro and Warner Bros. Discovery. Life Like Touring and TES Live are owned by TEG and part of Australia’s leading integrated live entertainment solutions company with superior capabilities in ticketing, digital, data and the promotion of live sport and entertainment.

www.lifeliketouring.com

The post Gabby’s Dollhouse Takes the Stage: Global Live Tour Set for 2025 appeared first on Marketing In Asia.

1. The Founder (2016) – “Innovation and Strategy in Business”

Directed by John Lee Hancock, Rated PG-13

“The Founder” narrates the development of McDonald’s from one food point to the worldwide chain, focusing on the strategic war between Ray Kroc and McDonald’s brothers. The story tells about the sequence of cutthroat business moves and ethical predicaments, which Kroc should consider as he starts franchising the brand. The film provides strongly relevant teaching points regarding the ethics of growing a business, innovation, and strategic adaptability. Kroc’s portrayal is a very compelling narrative about the possible costs of ambition, where the McDonald brothers’ portrayal of cautiousness contrasts against it.

2. The Social Network (2010) – “Ideas vs. Execution in the Tech Industry”

Directed by David Fincher, Rated PG-13

“The Social Network” delves further into the genesis of Facebook and posits from the perspective of execution rather than mere ideas. It exposes the interpersonal battles and lawsuit battles that come along the way as the company grows. It shows the importance of visionary ideas with robust execution in the tech industry. This movie goes in every minute detail about the event, so naturally, the film becomes a must-watch for every aspirant and flourishing entrepreneur in tech. Sharp dialogues and complex character dynamics all serve to further enrich the narrative, offering even more insights about how personal relationships affect the business operations and clear communication in partnerships.

3. The Dirty Dozen (1967) – “Team Dynamics and Leadership”

Directed by Robert Aldrich, Not Rated

While primarily a military drama, “The Dirty Dozen” offers profound insights into leadership and team management under extreme pressures. Entrepreneurs can draw lessons on the importance of assembling a diverse team, recognizing individual strengths, and the strategic flexibility needed to lead a team towards achieving complex goals. The film’s setting in a high-stakes wartime scenario underscores the criticality of making quick decisions and the value of unconventional strategies, making it a unique study in adapting leadership styles to suit challenging environments.

4. Apollo 13 (1995) – “Crisis Management and Team Collaboration”

Directed by Ron Howard, Rated PG-13

“Apollo 13” is a compelling portrayal of effective teamwork and crisis management during the ill-fated Apollo 13 lunar mission. This film highlights the critical importance of problem-solving, team collaboration, and leadership under life-threatening circumstances, offering invaluable lessons for managing business crises. The intense focus on technical details and procedural accuracy provides an additional layer of realism, illustrating the importance of expertise and meticulous planning in overcoming unexpected challenges.

Also Read: Suntory BOSS Coffee Brews Up a Bold New Campaign to Fuel Aussie and Kiwi Ambition

5. Ratatouille (2007) – “Innovation and Meritocracy in the Workplace”

Directed by Brad Bird, Rated G

The movie “Ratatouille” not only emerges as a charming exercise in animation but also makes a very serious essay on innovation and how workplace challenges are overcome. This goes on to show that anyone can really have great ideas and even the most surprising ones really come from people from the most surprising places if they are only given a chance. This is, therefore, a recommended movie for business entrepreneurs who would want to instil new talents and creativity in their ventures. A synopsis of the Ratatouille film can be shown to tell the story of Remy, who is a rat dreaming to become a chef in Paris. The movie shows the audience how to follow the desires of their heart against all odds and reveals to them what power lies in embracing diversity and being innovative in your business.

6. The Wolf of Wall Street (2013) – “Ethics and Consequences in Business”

Directed by Martin Scorsese, Rated R

The movie provides an unvarnished look at the career of stockbroker Jordan Belfort and his rise to power fueled by greed and corruption. “The Wolf of Wall Street” is a warning tale of how dangerous it is for one to have a lapse in ethic and commit long-term fraud against people, all in the name of doing business. This fascinating seduction of excess and ruin, it’s an obnoxiously impudent morality tale about how to make decisions in order to sustain business, told with a lot of energy and a sense of fun.

7. Molly’s Game (2017) – “Strategic Thinking and Ethical Boundaries”

Directed by Aaron Sorkin, Rated R

“Molly’s Game” is about Molly Bloom’s journey from Olympic-class skier to running an exclusive high-stakes poker game. This film highlights the importance of strategic thinking, maintaining ethical boundaries, and the personal costs of running a business within legal gray areas. Molly’s ability to navigate complex legal and ethical landscapes while building a profitable venture offers crucial lessons in resilience and strategic planning. Her story is a compelling exploration of the dynamics of power, gender, and entrepreneurship in a high-stakes environment.

8. Joy (2015) – “Product Development and Market Strategy”

Directed by David O. Russell, Rated PG-13

“Joy” represents an inspiring story of one Joy Mangano, the woman who needed to fight much in both her personal and professional life on her way to commercial success for her invention, the Miracle Mop. This video is particularly helpful to entrepreneurs, since they get advice in regard to product development and patenting, manufacturing, but most importantly, the aspect of personal resilience when life gives out its lemons. Joy’s journey from concept to market success is a road with potholes and fresh pavement, an honest look at what it really takes to move an innovative product into a brutally competitive market.

9. Moneyball (2011) – “Innovative Analytics in Business”

Directed by Bennett Miller, Rated PG-13

“Moneyball” personifies how data analytics can disrupt conventional practices of any given field, in this case, baseball scouting. The movie shows how innovative strategies, based on data, may make the business achieve more with fewer resources, so it is highly recommended for young entrepreneurs who are interested in learning how to take advantage of modern data-based decision-making. The story of Billy Beane’s analytical approach to assembling a baseball team with a small budget is a good example of how big data can be transformational to industries, departing from common trends.

10. The Big Short (2015) – “Understanding Market Failures and Opportunities”

Directed by Adam McKay, Rated R

“The Big Short” looks at the rise in the financial crisis of 2008 and emphasizes corruption and greed as the cause of igniting collapse in the housing market. The movie clearly brings out market inefficiencies and an ideal ethical investment practice. However, the most complex financial concepts that entrepreneurs need to understand in order to really comprehend and hence be successful in their businesses, reflect ethical transparency and ethics for remaining successful in business, thanks to the fourth wall being broken and other innovative story-telling techniques that make such comprehension possible.

These ten movies are not only a hoot to watch but contained so many lessons within them about the difficulty of running a business. They cut across some of the themes that entrepreneurs often grapple with, from ethical dilemmas to dealing with crises or the need for strategic innovation and market disruption. This book will make a wonderful addition to your library, as every story conveys particular insights and becomes a must-use guide for everybody who wants to go further in detail into the dynamics of doing business and leading.

The post Top 10 Business-Related Movies for Aspiring Entrepreneurs appeared first on Marketing In Asia.

There’s no denying this very real limitation. There have been countless instances of GenAI producing inaccurate or irrelevant responses. These “hallucinations” are sometimes comical, other times they have very serious, real-world consequences. Two primary approaches have emerged to address this: fine-tuning and retrieval augmented generation (RAG).

Fine-Tuning: Flawed, But Not Fruitless

Retraining essentially means adapting a pre-trained model to do a specific task or solve a specific problem via the introduction of smaller, more specific data sets. The idea is to adapt it for particular tasks or contexts. Although performance can improve under specific circumstances, this approach opens a can of worms vis-a-vis maintaining data recency. Simply put, fine-tuning regularly is, at best, barely feasible, if not completely impossible.

Furthermore, we can’t forget that any data put into an LLM can be used as part of an response to a prompt. That raises very serious questions about privacy. Imagine if an LLM was re-trained with personal identifiable information (PII). That could reveal highly sensitive information, in some cases, even to malicious actors. So it’s no surprise that training LLMs with PII have already come under regulatory scrutiny – see, for example, Singapore’s efforts to foster global consensus on consistent principles to fortify trust in generative AI.

That said, there are situations where fine-tuning can be useful. Retraining embedding models is one. An embedding model takes semantic inputs and generates vectors to represent the inputs. If an embedding model doesn’t recognize or understand a word, then that word will map into a vector that isn’t related to the meaning of that word.

For example, if an embedding model was built before the arrival of social media platform TikTok, it might not recognize the meaning of the word and create a vector that is associated with “clocks” or “sounds”. Arming the embedding model with the correct meaning of TikTok would require fine-tuning.

Speed and Security With RAG

On the other hand, instead of modifying the model itself, RAG supplements LLMs with real-time external data, typically stored in vector databases. This means that data can be instantly updated and available for querying, avoiding the need for fine-tuning to “batch up the data”.

RAG also offers fine-grained access control. For example, with a chatbot, the developer can introduce code to ensure that the query filters only allow personal data to be retrieved related to the person asking for the data. Through the separation of data from the model, with access granted only when needed, RAG minimizes the dilemma of external sources risking sensitive information.

Not a Zero Sum Game

In practical terms, there’s no need to dismiss fine-tuning. After all, it works great when the model needs to be updated with specific datasets or when dealing with publicly accessible data that doesn’t change frequently. That said, it has obvious limitations. Applications that demand real-time accuracy and protection of sensitive information require the qualities that RAG brings. This is particularly pertinent for sectors like healthcare and finance, where accurate, up-to-date information are bread and butter.

For instance, in the medical services, fine-tuning is likely to be time consuming, while also potentially breaching patient privacy. In contrast, RAG is hampered by neither.

The same is also true for finance and e-commerce, where rapid decision-making and data security are paramount. By providing instant access to relevant data while maintaining strict privacy controls, RAG empowers organizations to leverage the full potential of LLMs without compromising on data integrity or security.

Looking ahead, as the digital landscape continues to evolve, the ability to harness real-time external data will be essential for creating more intelligent and adaptable AI systems. RAG is a game changer in this regard, enabling new possibilities in language processing that paves the way for a future where machines and humans are in sync.

The post Businesses Must Understand the Right Way to Adjust their AI Models appeared first on Marketing In Asia.

Meet the Top Plus Size Models in India

Indian fashion is getting a much-needed dose of reality thanks to a group of bold plus size models who are redefining what it means to be successful and gorgeous in this industry. We’re talking about women like Shreya, Sakshi Sindwani, Neha Parulkar, Tanvi Geetha Ravishankar, and Varshita Thatavarthi. These ladies aren’t just rocking the runway; they’re also using their platforms to spread the message of body positivity and inclusivity.

Shreeya Khade, for example, isn’t just a model – she’s also got an engineering and marketing background! She brings a fresh perspective to the fashion world and knows the importance of seeing all kinds of bodies represented in stores. That’s why she teamed up with Style Crackers to make sure their clothes look fabulous on everyone.

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A post shared by Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a social media queen who uses her online presence to challenge the idea of what “beautiful” looks like. She’s worked with big-name designers like Manish Malhotra and Tarun Tahiliani, and her photos have been featured in top magazines like Harper’s Bazaar.

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A post shared by Neha Parulkar | Plus & Proud (@nehaparulkar)

Neha Parulkar is another strong voice for body positivity. She works with different fashion brands and gets featured in the media a lot, constantly pushing the conversation about inclusivity in Indian fashion forward.

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A post shared by Tanvi Geetha Ravishankar (@thechubbytwirler)

Tanvi Geetha Ravishankar (@thechubbytwirler) and Varshita Thatavarthi’s journeys are proof that things are really changing. Tanvi was part of the very first plus size runway show at Lakme Fashion Week, a huge step towards a more diverse fashion scene. And Varshita’s collaboration with Sabyasachi, a top Indian designer, is another major milestone.

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A post shared by Varshita Thatavarthi (@varshita.t)

Big Guys Are in Fashion Too!

The conversation about body positivity isn’t just about women anymore. Plus size male models are becoming more and more prominent in India, which is fantastic news! This shows that the fashion industry is finally understanding that inclusivity means representing everyone, not just women who fit a certain mold.

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A post shared by Aru K Verma (@arukverma)

Aru Verma, an actor and model, is leading the charge for plus size men. He models for clothing brands and proves that you don’t need to be super skinny to be successful and stylish in the fashion world.

Rahul Nair, who runs a modeling agency, says the market for plus size male models in India is growing fast. There are still some challenges in terms of people’s attitudes, but things are definitely moving in the right direction. More and more brands are using plus size male models in their print campaigns, especially for both traditional Indian wear and Western clothing. This is a great sign that the fashion industry is becoming more inclusive and reflecting the reality of its customers.

Numbers Don’t Lie: The Demand for Diverse Fashion

The movement towards body positivity and inclusivity isn’t just about being nice – it’s also good for business! All over the world, there’s a huge demand for plus size fashion. In the US, for example, more than 60% of women wear a size bigger than 14. That’s a massive market that fashion brands are finally starting to pay attention to. Experts predict that the plus size clothing market will be worth around US$ 501.35 billion by 2033, which shows just how profitable it can be to cater to different body types.

A study done in the UK in 2021 found that 90% of people felt like fashion ads and models didn’t represent real bodies or people from different backgrounds. This is definitely true in India too. For a long time, there just weren’t any clothes or models for plus size people, even though they make up a big part of the customer base.

India’s first plus size clothing brand, aLL, made a splash with their “The Big Bold Fashion” show. They featured models of all shapes and sizes, and even had Ashutosh Sharma, one of India’s first plus size models with hearing and speech impairments, walk the runway. This was a major moment for inclusivity in Indian fashion.

The Future is Inclusive

The rise of plus size models in India is a sign of a deeper shift in how we view beauty and fashion. It’s not a fad; it’s a fundamental change towards a more diverse and accepting industry. These powerful models aren’t just changing what we see on runways – they’re changing the core values of fashion itself. By breaking down barriers and working with major brands, they’re redefining what it means to be beautiful and successful in the fashion world.

This movement, fueled by personal stories and undeniable market trends, is a turning point not just for India but for fashion globally. As the industry progresses, plus size models are paving the way for a future that celebrates all kinds of bodies, not just the stereotypical ones. It’s a future where beauty comes in all shapes and sizes, and fashion reflects the vibrant diversity of the world we live in.

Also read: Iconic Old Indian Ads: Top Picks from Decades Past

The growing presence of plus size male models further emphasizes the industry’s commitment to inclusivity. These men are challenging narrow beauty standards and showcasing a wider range of body types. They’re helping to create a more confident and stylish image for men of all sizes, and their success is a win for everyone.

This era of transformation for both male and female plus size models signifies a pivotal moment in fashion history. Inclusivity is no longer a trend – it’s becoming the norm. As this movement gains momentum, we can look forward to a future where fashion celebrates diversity in every form, creating a more realistic and representative industry for everyone. It’s not just about what we wear; it’s about a broader cultural shift towards embracing and valuing beauty in all its forms.

The post Top Plus Size Models Reshape India’s Fashion appeared first on Marketing In Asia.

Julien’s Auctions, the industry-leading Hollywood auction house, announced their upcoming showcases of “PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION,” their exclusive auction event coming this summer 2024. The public will have a once in a lifetime opportunity to view highlights of a dazzling collection of the Princess of Wales’ most famous attire in Asia and Europe before its auction beginning at a Pop Up at K11 MUSEA in Hong Kong from April 18th- April 29th and exhibition at The Museum of Style Icons in Newbridge, Ireland’s June 11th-June 27th.

A portion of the auction proceeds will benefit Muscular Dystrophy UK, the leading charity for over 110,000 people in the UK living with one of over 60 muscle-wasting and weakening conditions.

On display will be Diana’s highly glamourous gowns worn in her most photographed appearances such as a Murray Arbeid midnight blue strapless tulle Diamante Star gown with a fitted bodice worn by Princess Diana twice in 1986, at the Phantom of the Opera premiere and to a dinner at Claridge’s for King Constantine of Greece. Diana was also photographed in the gown by Lord Snowdon in 1997 for her charity auction (estimate: $200,000-$400,000) (photo top right credit: Getty Images).

Another showstopping item is a magenta silk and lace evening dress designed by Victor Edelstein that she wore in London and in Hamburg, Germany in 1987 (estimate: $200,000-$400,000) (photo left). The off-the-shoulder with banded lace sleeves dress features a Spanish flamenco-style skirt with three tiers of gathered lace flounces. Edelstein first met Diana when she was pregnant with Prince William and would go on to produce Diana’s most influential look–an ink-blue velvet gown with a mermaid tail skirt that she wore when she danced with John Travolta at The White House.

Some of Diana’s style-defining ensembles created by one of the Princess’s closest collaborators, Catherine Walker, will be presented, such as the pink floral shirt dress designed by Walker for her clothing label The Chelsea Design Company as seen worn by Diana in photographs in 1991, leaving St. Mary’s Hospital in London and in 1992 leaving Prince Harry’s school in Notting Hill (estimate: $100,000-$200,000) (photo left); a Victorian revival evening gown featuring a fitted bodice with a Basque waist and a full voluminous skirt with under layers of tulle petticoats designed by Walker, not worn in public (estimate: $100,000-$200,000); and Walker’s two-piece yellow and navy skirt suit she was photographed wearing in 1989 in Hong Kong during a visit to Tamar, a British Forces shore base and when Diana gave a speech and awarded the Gopaul family the award for Family of the Year in London in 1990 (estimate: $30,000-$50,000) (as seen right worn by Princess Diana photo credit: Hong Kong Red Cross.

Other highlights include many of Diana’s shoes, handbags, and hats that changed Royal Fashion accessorizing such as her Kurt Geiger emerald green satin jewelled vamp evening shoes worn to a state banquet at the Dorchester Hotel in London (estimate: $2,000-$4,000); a striking yellow and black felted wool turban style hat designed by Royal milliner Philip Somerville for Princess Diana, photographed wearing it in Berlin, Germany in 1987 (photo right) and Somerville’s cream and red lacquered straw wide-brim hat accented with three Calla Lilies sewn at the side that Diana was photographed wearing at a Garter ceremony and on a Royal Tour in Australia in 1985 (each hat estimate: $10,000-$20,000); a Rayne violet leather semi-circle clutch she was photographed holding several times in 1990, on an official visit to Washington D.C. where she and First Lady Barbra Bush visited AIDS patients and during her royal tour in India where she toured the Taj Mahal in 1992 (estimate: $2,000-$4,000); a Rayne white and red leather envelope clutch Diana was photographed holding on visits to Cambridge in 1988 and 1989 (photo left) and on tour in Saudi Arabia and Kyoto, Japan in 1986 while trying on a hand-painted silk kimono worth 40,000 pounds at the time (estimate: $2,000-$4,000); and more.
“Julien’s is honored to present highlights of our upcoming auction that will celebrate Princess Diana’s iconic fashion style and her reign as the People’s Princess at two exciting events in Asia and Europe,” said Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions. “We are delighted to bring back many of Diana’s favorite fashion ensembles to the two continents that she wore on some of her highly publicized international royal appearances and humanitarian efforts such as her Catherine Walker suit from her 1989 visit to Hong Kong. Furthermore, this showcase in Hong Kong represents Julien’s efforts to expand our presence and development in the region and our leadership in the auctions of Royal Fashion.”

Since 2004, Julien’s Auctions has represented the sales of some of Princess Diana’s more notable garments and holds the world record for the most expensive dress worn by Princess Diana sold at auction with their $1.14 million sale of her Jacques Azagury 1985 ballerina-length gown.

Also read: HKTDC Smart Lighting Expo debuts today alongside Spring Lighting Fair

JULIEN’S AUCTIONS TOUR OF COLLECTION
PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION

Pop Up at K11 MUSEA Gold Ball
Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong
April 18th- April 29th
Information: Free and open to the public 10am-10pm daily

The Museum of Style Icons
Athgarvan Road, Newbridge,
Co. Kildare, Ireland
W12 HT62
Exhibition: June 11th-June 27th
Information: https://visitnewbridgesilverware.com/about-the-museum-of-style-icons

REGISTERING TO BID
Registration is required to bid in this auction and can be done in person on the day of the auction, or online before the sale at the Julien’s Auctions.
For inquiries, please email info@juliensauctions.com or call 310-836-1818.
PLACING BIDS
There are four ways to bid in Live Auctions:
1. Bid with Julien’s Auctions online.
2. Bid over the telephone through an auction house representative.
3. Bid in person in the room at our auction events.
4. Bid in advance by absentee bid. Absentee bid forms are available by calling 310-836-1818

About Julien’s Auctions

For the moments that matter.

You know that moment when the lights dim, right before your favorite band starts playing? Or that feeling right before the credits roll on a movie that changed your whole world in an instant? The air is charged with anticipation and words are never going to do it justice because you just really had to be there.

At Julien’s, we exist to bring those moments back into your life through iconic artifacts and one-of-a-kind collections. Whether collaborating directly with artists, partnering with legendary estates, or working closely with discerning collectors, our auctions make culture pop with the promise of discovery and reconnection. From Elvis Presley, Marilyn Monroe, and Ringo Starr to Lady Gaga, Banksy, and Kurt Cobain-from LA to the world, we are where originals find their kind.

The post JULIEN’S AUCTIONS ANNOUNCES “PRINCESS DIANA'S ELEGANCE & A ROYAL COLLECTION” OPENING AT HONG KONG K11 MUSEA appeared first on Marketing In Asia.

Conduct surveys or hold focus groups to gain insights into their health and wellness challenges. Focus on curating programs that offer significant benefits for your team’s physical and mental health. This could include gym memberships, yoga classes, mental health days, nutritious meals, and health screenings. Also, consider flexible working hours to help employees achieve a better work-life balance. Moreover, the success of these wellness programs relies on continuous engagement and feedback from the employees. 

Along with this, curating activities which are regularly assessed, inclusive and accessible will encourage maximum participation while calculating its impact. By investing in employee’s well-being, companies can create a happier, more engaged, and more productive workforce.

Also Read: Indo-Australian Innovation Takes Center Stage at Saarthi GreenTech’s Factory Inauguration in Pune by Paul Murphy, Bridging Continents for Sustainability

About Rajiv Talreja

Rajiv Talreja is the Founder of Quantum Leap Learning Solutions Pvt Ltd, Asia’s Largest MSME Business Coaching Company. He started his entrepreneurial journey at 20, founding Quantum Leap. Despite early setbacks, he re-educated himself by interviewing 300+ entrepreneurs, leading to his bestselling book “Lead or Bleed.” He organized the popular Business Breakthrough Seminar and created The Business P.A.C.E. Program, benefiting over 20,000+ entrepreneurs.

Quantum Leap, once a Corporate Training Company, has grown into Asia’s Largest MSME Business Coaching Company, helping 1,00,000+ entrepreneurs with training and coaching. Rajiv is also a serial investor, supporting startups and creating jobs. His TEDx talk and interviews reflect his journey. Besides his business, he’s an avid traveller, dedicated husband, and philanthropist supporting education, animal care, and healthcare causes.

The post Ways to invest in Employee Wellness Programs appeared first on Marketing In Asia.

Creating a Haven for Book Lovers

As part of its participation in the festival, Samsung set up the ‘Not So Silent Library’ in some of the noisiest areas of Jaipur. Equipped with Galaxy Buds2 Pro earbuds featuring Active Noise Cancellation and Galaxy S9 series tablets, the spaces invited attendees to immerse themselves in reading, regardless of their surroundings. The campaign’s teaser message, “Any place is a good place to read,” aptly captured the essence of this experience.

Technology Meets Literature

Upon using the Galaxy Buds2 Pro and selecting an audiobook on the Galaxy S9 tablet, participants found themselves enveloped in a calm, library-like atmosphere, crafted to enhance their reading experience. This setup not only demonstrated the audio quality and noise-canceling features of the earbuds but also highlighted how technology can seamlessly integrate into and enhance cultural and literary engagements.

Also Read: Indo-Australian Innovation Takes Center Stage at Saarthi GreenTech’s Factory Inauguration in Pune by Paul Murphy, Bridging Continents for Sustainability

Insights from Samsung and Cheil Leadership

Aditya Babbar, vice president and head of product and marketing at Samsung, expressed pride in the association with the Jaipur Literature Festival. “Samsung is renowned for its innovation and commitment to making technology accessible. Through the ‘Not So Silent Library’ campaign, we’ve shown how our products can create meaningful enhancements in daily life, particularly in culturally rich settings like this festival,” Babbar stated.

He further elaborated on the technological advances of the products, “With the Galaxy Buds2 Pro’s 360-degree immersive audio and intelligent Audio Noise Cancellation, along with the Galaxy Tab S9, we’re pushing the boundaries of what is possible, setting up an ambient environment where book enthusiasts can enjoy their favorite audiobooks undisturbed.”

Vikash Chemjong, chief creative officer at Cheil India, also commented on the campaign’s success. “The ‘Not So Silent Library’ has offered a unique, noise-free reading experience to literature fans across Jaipur. The response on social media platforms and the internet has been overwhelmingly positive, creating significant buzz for Samsung,” Chemjong noted.

A Cultural Intersection of Technology and Literature

The ‘Not So Silent Library’ has effectively bridged the gap between technology and the literary world, demonstrating how modern innovations can foster new forms of cultural expression. As the Jaipur Literature Festival continues to attract global attention, Samsung’s initiative stands out as a testament to the evolving relationship between technology and the arts.

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The Transformation of Old Indian Ads Over Decades

The 1980s: The Dawn of Color and Tradition

The golden era of advertising and its liberalisation came with the ’80s era, which saw colour television come to the fore in India. This decade is usually best remembered for using advertising to blend traditional values with modern aspirations, appealing to the middle class. From pathbreaking campaigns like the Liril soap waterfall ad to the endearing “Hamara Bajaj” for Bajaj Scooters and Vicco Turmeric’s natural beauty pitch, all of it has gone on to become symbols of reliability, tradition, and purity etched in the most famous ads of India.

Iconic Indian Ads of the 80’s

Liril Soap

Featured a vibrant backdrop of a waterfall, with a lively jingle and imagery that encapsulated youthfulness and freedom. The ad showcased a woman enjoying her bath with Liril soap, symbolising a break from the mundane. Alyque Padamsee’s consumer research uncovered that the daily bath was a precious escape for Indian housewives, a time of daydreaming and personal freedom. This insight was central to the ad’s concept, portraying the bath as a moment of joy and rejuvenation. The ad didn’t just market a soap; it sold an experience, deeply resonating with audiences and turning Liril into an icon of freshness and liberation. It became a memorable piece of advertising, celebrated for capturing the essence of youthful vibrancy.

“Hamara Bajaj” for Bajaj Scooters

Presented Bajaj scooters as more than vehicles; they were depicted as reliable companions integral to the Indian family. The ad featured heartwarming narratives and a catchy jingle that reflected family values, reliability, and togetherness. The campaign tapped into the Indian psyche, emphasising qualities like durability and the ability to bring families together. It highlighted the scooter’s role in the family’s daily life, from commutes to celebrations. At a time of economic changes and increasing foreign brands, “Hamara Bajaj” emerged as a beacon of Indian pride, deeply connecting with consumers and solidifying Bajaj’s market position. It became an emotional symbol for the Indian family.

Also Read: Indo-Australian Innovation Takes Center Stage at Saarthi GreenTech’s Factory Inauguration in Pune by Paul Murphy, Bridging Continents for Sustainability

Vicco Turmeric

Highlighted the benefits of turmeric in skincare, positioning Vicco Turmeric as an ayurvedic remedy and a beauty cream. The ad cleverly used the cultural and medicinal relevance of turmeric, showcased against both traditional and modern backdrops. It tapped into the ancient Indian tradition of using natural ingredients for beauty care, advocating for a shift towards products promising wellness and purity along with aesthetic improvements. By emphasising turmeric’s natural benefits and Ayurvedic principles, the campaign set a precedent in the beauty industry for integrating traditional wisdom with modern skincare. The ad resonated with audiences seeking authentic and effective beauty solutions, establishing Vicco Turmeric as a staple in the Indian beauty landscape.

These ads stand as exemplary models of how advertising can transcend mere product promotion to capture the cultural and emotional essence of its time, leaving a lasting impact on both the market and the collective memory of the audience.

The 1990s: A Confluence of Nostalgia and Modernity

The ’90s, in fact, were the years in which India started opening arms to globalisation and, in a way, mixing nostalgic charm with the promise of new opportunities. This period brought out creative masterpieces like Cadbury Dairy Milk’s “Kuch Khaas Hai Zindagi Mein,” Pepsi’s “Yehi Hai Right Choice Baby, Aha!,” and the elegant Titan Watches campaign. These campaigns were not regular advertisements; they became a part of the Indian story of happiness and celebration. Possibly the best Indian ads of all time.

Memorable Ad Campaigns of the ’90s

Cadbury Dairy Milk: Kuch Khaas Hai Zindagi Mein

The iconic Cadbury Dairy Milk campaign, conceptualized by Piyush Pandey at Ogilvy & Mather (O&M), stands as a testament to creative advertising that reshaped societal norms. With model Shimona Rashi capturing hearts in the memorable cricket field advertisement, the campaign successfully transitioned chocolate from being seen as merely a children’s treat to a universal symbol of joy and celebration. By weaving the narrative around a cricket match, this campaign deeply connected with the Indian audience on an emotional level, altering the perception of chocolate consumption across all ages.

Pepsi: “Yehi Hai Right Choice Baby, Aha!”

Directed by Mukul Anand and creatively steered by Mehernosh Shapoorjee and Abhinav Dhar at JWT (J. Walter Thompson), the Pepsi campaign of the ’90s became a cultural milestone. With Remo Fernandes crafting the unforgettable music and talents like Shankar Mahadevan and Penny Vaz lending their voices, the campaign resonated deeply with the Indian youth. It encapsulated the vibrant and rebellious spirit of the era, positioning Pepsi not merely as a beverage but as the emblem of choice for a bold and dynamic generation, truly capturing the zeitgeist of the ’90s in India.

Fevikwik: “Chutki Mein Chipkaye”

The Fevikwik campaign, crafted by the legendary Piyush Pandey, is a prime example of advertising brilliance that left a lasting impression on the audience. This ingenious ad brought to life by director Prasoon Pandey, portrayed a humorous yet striking depiction of Fevikwik’s instant adhesive power. The narrative cleverly juxtaposes a simple South Indian villager, armed with nothing but a stick and Fevikwik, against a professional fisherman, showcasing the adhesive’s efficacy in a light-hearted and memorable manner. This campaign not only showcased the product’s unique selling proposition in an engaging way but also cemented Fevikwik’s position as a go-to solution for quick fixes, demonstrating the power of creative storytelling in enhancing brand recall.Top of Form

The Early 2000s: Storytelling in the Digital Age

The turn of the century has now introduced a new era: digital storytelling. However, its core premise—that truly effective advertising works by capturing an audience through its emotions—remains. A global campaign, “Daag Achhe Hain” from Surf Excel, “Umeedo Wali Dhoop” from Coca-Cola, and the 20s ads of Melody Toffee campaign by Parle always stand to keep the tradition of path-breaking storytelling as they made their presence felt on the digital platform.

Iconic Ads of the Early ’20s

Surf Excel: The “Daag Achhe Hain”

The “Daag Achhe Hain” campaign by Surf Excel, crafted by Lowe Lintas, redefined detergent advertising by celebrating stains as symbols of learning and childhood adventure, rather than mere messes to be cleaned. Through heartwarming stories like a young boy getting stained while helping his sister, the campaign effectively shifted consumer perceptions, emphasizing life’s experiences and lessons over spotlessness. This innovative narrative not only resonated deeply with families but also distinguished Surf Excel as a brand that values the developmental journey of children, transforming it from a mere detergent to a symbol of growth and exploration.

Amul Doodh: “Amul Doodh Peeta Hai India”

Amul has firmly established itself as India’s premier dairy brand, resonating deeply with consumers through its creative “Amul Doodh Peeta Hai India” campaign, which underscores the brand’s ubiquity and trustworthiness. This slogan, a brainchild of the advertising agency daCunha Communications, has been pivotal in highlighting Amul’s commitment to quality dairy products over the years. By skillfully blending traditional advertising with dynamic digital outreach, Amul has continued to engage and attract a wide audience, ensuring its place as a household staple. This strategic marketing approach has not only reinforced Amul’s legacy but also emphasised its role in enriching Indian lives, making it an enduring symbol of nutrition and quality.

Melody Toffee by Parle: “Melody Khao Khud Jaan Jao”

The Melody Toffee campaign, masterminded by Haresh Moorjani and his team at Everest Agency, distinguished itself in the competitive confectionery market with the catchy “Melody Khao Khud Jaan Jao” tagline. This ingenious marketing strategy, inviting consumers to explore the unique blend of chocolate and caramel, sparked curiosity and engagement, setting Melody apart from rivals like Cadbury’s Eclairs. By incorporating a narrative of mystery and indulgence, the campaign struck a chord across generations, making the act of eating Melody toffee an immersive experience of discovery. This approach not only boosted Melody’s market presence but also cemented its reputation as a beloved treat, showcasing the impact of creative storytelling in branding.

The Enduring Legacy of Old Indian Advertising

The legacy of Old Indian ads is a testament to the enduring power of storytelling and emotional connection. Whether it was the old-world charm of the ’80s, the watershed decade of the ’90s, or the digital revolution of the ’20s, each of them is an ad that is so much more than an ad. These are the celebrated chapters in the collective story of India. As we travel back in time on the nostalgia ride with these advertisements, I would also like to take this opportunity to salute the marketers who ideated these ideas, commend the indelible impression these timeless popular Indian advertisements have left on our culture, and carry forward through time. They serve as beacons of creativity, consistently reminding us that the essence of great advertising lies in its ability to connect hearts and evoke nostalgia. They became the most famous Indian ads ever.

The post Iconic Old Indian Ads: Top Picks from Decades Past appeared first on Marketing In Asia.

In the India of 2024, cafés are present in Tier 1 and 2 cities, peppered across streets with cozy spaces, specialty brews and delectable offerings. Here, we delve into the anticipated trends that we will witness this year in the café industry.

Blending in Communities

The grab-and-go culture associated with coffee is being replaced with sit-down sessions, be it with remote workers, business meetings or friends catching up for a chat. Cafés have now become environments that have spaces open to all. Creating small communities, cafés now bring in a mix of coffee aficionados, students, artists, entrepreneurs and corporate professionals, and this trend is predicted to grow in 2024 with the rise of new-age cafés in India.

Personalized Experiences

One of the biggest challenges that cafés face in today’s world is breaking out of the clutter and standing apart from a sea of competitors. Customers now look for curated experiences and personalization goes the extra mile to solve the issue. Be it catering to regular customers with a special touch or engagement on social media, we will witness a rise in how cafés now prioritize curation to stand out.

Plant-Based Popularity

With the world moving towards sustainability and cruelty-free options, there has been a sharp rise in the demand for plant-based alternatives in coffee beverages like Almond and Oat Milk. There is a rising trend in cafés now having dedicated stations that cater to these growing needs, drawing in more of the crowd with niche preferences. This not only garners popularity but boosts customer loyalty, a key advantage for cafés.

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Showcasing  Unique Offerings

‘I’d really like a cup of this in my own home.’ has been a sentiment that has recently echoed amongst coffee aficionados. Trends showcase the steady increase in popularity of cafes offering their unique products for sale. Be it brews from different locations in India, or artsy coffee apparatuses, cafés have now begun selling handcrafted items, artisanal coffees and other unique items. India has a passionate coffee community that actively seeks products from new-age cafés, which have an active following, with people looking forward to new-releases around the clock.

Poised for accelerated growth in 2024, the café industry continues to evolve in the best of ways, exploring opportunities that involve their customers on multiple levels. As the café culture continues to grow, these trends will continue to take shape and define the café landscape of India in the years to come. From building small communities within cafés, delivering personalized experiences, and going green with the introduction of plant-based options and innovations in in-house products, the café industry will grow so much more in the coming years.

About Sandeep Nagaiah

Co-founder of Paper & Pie, blends creativity with entrepreneurial spirit to redefine café culture. With a focus on the unique Japandi aesthetic, he’s crafted a space that supports both community and innovation, featuring amenities like a podcast room and workstations. Sandeep’s vision for a multifunctional café environment marks a new chapter in the industry.

The post Redefining Café Culture in India: Top Trends to Watch in 2024 appeared first on Marketing In Asia.

Echoing Singapore’s Focus on Upskilling For Sustained Productivity in Economy

In efforts to meet Singapore’s productivity growth targets, the Government has cast a spotlight on the crucial need for upskilling and continual transformation – where workers must learn new skills and embrace new technologies. The unveiling of the SkillsFuture Level-Up programme, designed to generate better employability outcomes and as announced during the Budget earlier this year, further supports this endeavour.

With this growing demand from the workforce for such initiatives, the lack of upskilling may result in a gap in Singapore’s economic competitiveness. As such, Deliveroo’s partnership with Lynx Educate is set to bring together various learning providers and higher education institutions into an easy-to-use platform for the self-employed riders who choose to work with Deliveroo. This enables them to conveniently access a wide array of online courses and advisers to help reach their career goals, at their own time and pace.

Riders can choose from over 1,500 online courses delivered by the likes of The Open University, OpenClassrooms and Chegg Skills, and can study flexibly around their work. For many riders, working with Deliveroo is a stepping stone to other work opportunities and they will be able to access a range of courses covering business management, coding, data science, project management, and photography, amongst others.

In addition, the Deliveroo Rider Academy will offer more advanced vocational and academic courses upon successful application, designed to provide the riders and their family members with higher qualifications. Such examples include courses such as ‘Web Developer – Skills Bootcamp’.

One of the highlights of this programme is the opportunity for riders to extend this benefit to their family members. All of the offered courses are fully sponsored by Deliveroo, demonstrating the company’s dedication to supporting the growth and development of its riders.

Strong Interest Among Riders For Continued Education

Since the launch of Rider Academy in Singapore in 2019, riders in Singapore have undertaken over 600 courses on the platform. Digital skills have proven to be a key area of interest as the country pushes forward its Smart Nation initiative, with courses ‘Learn Python Basics for Data Analysis’, ‘Build Your First Web Pages with HTML and CSS’, and ‘Discover Digital Marketing’ emerging top among riders in the city.

Deliveroo Rider, Muhamad Rashid, 31, who also works as a Quick Response Officer in the security industry, is a keen advocate for upskilling. Having attended over 700 hours of OpenClassroom courses across the past two years, he is a firm believer in lifelong learning and futureproofing his career.

“I have a Diploma in Game Design, and I thought it would be a good opportunity to brush up on my technical skills with the free upskilling courses, much thanks to Deliveroo and OpenClassrooms. Even though I work in a completely different sector now, it’s always good to have options and be open to possibilities in shifting industries. You won’t know what the future will hold, so it’s best to always be prepared by learning as much as you can.”

In addition to offering a wide range of short courses free of charge, riders can also apply for six-month intensive scholarship programmes provided by OpenClassrooms – which is equivalent to an associate degree level of education. These riders have further demonstrated their strong ambition and dedication to continuous learning and growth.

Mohamed Nizamudeen, 46, was the first Deliveroo rider in Singapore that had completed the OpenClassroom scholarship last year. Having a background in marketing, he took up OpenClassroom’s Diploma in Digital Marketing course to supplement his prior knowledge.

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“I was very heartened when I first heard that I was enrolled in Deliveroo Rider Academy’s scholarship programme. I always had plans on landing a job in marketing so I’m sure this Diploma will be helpful in my resume as I expand my skill set within the industry. I understand how competitive it is out there, so I’m very thankful to Deliveroo for their support in my professional career growth.”

Commenting on the strong demand for upskilling courses among riders, Jason Parke, General Manager, Deliveroo Singapore said, “It has been a joy to see how plenty of our riders in Singapore have warmly received the Rider Academy since it was first launched in 2019. Deliveroo is more than just a food delivery company – we want to continuously cultivate and foster a culture where our riders are encouraged to upskill themselves, which is very aligned with the Government’s call for greater productivity too. Our partnership with Lynx Educate is a strong testament to our commitment to the growth and development of our riders, and we look forward to seeing more of them pursue their aspirations with the expansion of our course offerings.”

Sylvie Milverton, CEO and co-founder of Lynx Educate further added, “Lynx is proud to partner with Deliveroo to manage its Rider Academy to offer learning opportunities to riders, as well as their family members. By leveraging our extensive network of educational partners on our platform, they will now have access to participate in meaningful learning programs and explore their career interests. We share Deliveroo’s commitment to offering education as a way to support and show appreciation for their valued riders.”

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