The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

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According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

Out of the Blue is dedicated to creating unique and memorable dining experiences. This special brunch event includes live stations offering fresh salads, savory kebabs, crispy dosas, and delicious pasta. Each station is interactive, allowing guests to customize their dishes to perfection while enjoying the lively atmosphere and watching skilled chefs in action.

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Whether guests are in the mood for a vibrant salad with a variety of greens and toppings, the irresistible aroma and taste of perfectly grilled kebabs, the authentic flavors of golden, crispy dosas, or the rich and comforting satisfaction of freshly made pasta, Out of the Blue has something to excite every palate.

Friends and family can gather for a brunch that promises delicious food and an engaging and interactive dining experience. Out of the Blue aims to make every meal a memorable occasion, and the live food stations are sure to impress.

The post Savor the Spectacle: Live Culinary Brunch Extravaganza at Out of the Blue appeared first on Marketing In Asia.

The post KFC India and BGMI Partner for Exclusive In-Game Rewards with Zinger Box appeared first on Marketing In Asia.

The report, titled ‘What’s fuelling Indians’ newfound obsession with coffee?’, was authored by Anushree Arora and features interviews with Rajdeep Singh Kukreja, the founder of Boojee Cafe, and Idris Bakri, Brand Manager at Iceberg Hospitality. It reveals that the surge in coffee consumption marks a significant shift in consumer behaviour, driving innovation and growth in the country’s food and beverage industry.

Idris Bakri comments, “Coffee represents modernity and variety, appealing to a generation eager to explore new experiences and socialize in vibrant settings.” This cultural pivot has spurred a wave of diversification in coffee offerings, from specialty roasts by brands like Blue Tokai and Subko, to innovative coffee-infused products such as Rage Coffee’s single-use pour-over bags and Sleepy Owl’s cold brews.

Coffee shops like Starbucks, Blue Tokai, and Subko have become popular hangouts for young professionals who want to socialize, work, and experiment with their coffee. Gen Y and Gen Z are particularly drawn to coffee for its modern appeal and variety. Additionally, there is a growing interest in the origins and stories behind different coffee blends. Rajdeep Singh Kukreja notes, “Personalised service combined with expert knowledge keeps customers coming back.”

The allure of coffee as a symbol of affordable luxury has been bolstered by international brands like Starbucks, which have successfully blended Western appeal with local tastes. Despite pricing considerations, Indian consumers have shown a willingness to pay a premium for the Starbucks experience, underscoring its aspirational value.

Driven by a young demographic, with over 52% of the population under the age of 30, India’s coffee market has witnessed substantial growth. It is projected to reach approximately $1.23 billion by 2032. This demographic is not only fuelling demand but also influencing the evolution of coffee as a cultural icon, reflecting India’s economic growth and increasing exposure to global influences.

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The influx of international coffee chains like Starbucks, which plans to expand to 1,000 stores by 2028, and Tim Hortons, aiming for 120 outlets by 2026, underscores the robust growth potential of the Indian coffee market. Concurrently, homegrown brands are scaling up operations and diversifying product lines, supported by significant venture capital investments aimed at capturing a burgeoning consumer base.

“In the midst of this transformation, consumers are increasingly prioritizing transparency and ethical practices,” Bakri notes. This shift towards conscientious consumption is driving demand for sustainably sourced coffee and environmentally friendly packaging, exemplified by brands like Rage Coffee and Blue Tokai.

The rise of coffee culture extends beyond cafes to innovative applications in industries like skincare and spirits. Brands like mCaffeine and Greater Than have successfully infused coffee into beauty products and alcoholic beverages, respectively, capitalising on the beverage’s health benefits and cultural cachet.

Nick Morris, UK-based founder and Managing Director of Canvas8, said: “As the coffee landscape continues to evolve, businesses are innovating to cater to diverse consumer preferences and create unique experiences. From artisanal coffee tastings to community-focused spaces, the industry is embracing a holistic approach to engage and nurture a growing coffee-loving community.”

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. For more information, visit: Canvas8.

The post India’s Coffee Culture: The New Phenomenon Transforming Beverage Preferences appeared first on Marketing In Asia.

Specifically, these findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times or more.

Top performing restaurants attracted up to 80% of repeated orders in 2023 

Interestingly, insights showed that top partners on Deliveroo who maximised the features and benefits of being on the platform, including ensuring customers have access to sufficient options to modify menu items in line with what customers could do over the counter. These partners also actively participated in marketing campaigns and offers through Deliveroo’s Marketer platform. This is further enabled by Deliveroo’s strength of a dedicated workforce working closely with partners to develop and advise on strategic plans to drive brand loyalty and repeated orders. 

Popular Mexican fast food outlet Guzman Y Gomez achieved nearly 50% repeated orders out of their total, with the Burrito Bowl with Grilled Chicken proving to be a favourite among Guzman Y Gomez fans, emerging as the dish most repeatedly and frequently ordered by customers.

The Daily Cut recorded 60% repeated orders, with their National Day Bowl particularly well-received, seeing the highest number of repeated orders across the year. Subway also saw strong figures, with close to 80% of their orders being repeated orders. 

Food delivery tools serve as marketing platforms exposing businesses to a wide audience while providing key insights to capitalise on key trends and optimise offerings. Since joining the platform in 2017, Guzman Y Gomez for instance, has tapped on Deliveroo’s support to enhance their business offerings, including Regular Marketer Offers to entice customer purchase and advertisements to boost brand visibility, which has contributed to an increase in repeated orders for the brand.

Josh Bell, General Manager of Guzman Y Gomez Singapore, says, “Our enduring partnership with Deliveroo has not only elevated our brand’s visibility but also fostered deeper connections with our loyal customer base. Utilising the digital delivery platform, we’ve effectively utilised valuable data insights to implement strategic in-app promotions, significantly bolstering our ability to cultivate enduring relationships with our customer base.”

Lunchtime at Mediapolis, Raffles Place/Tanjong Pagar and Katong emerged with most brand loyal customers 

The lunchtime period emerged as critical for partners, with almost  2 in 5 orders being repeated. This trend emphasises the importance of restaurants tailoring their offerings to ensure continued relevance and satisfaction, and matching the specific preferences of the lunch crowd. 

Geographically, Mediapolis (45%), Raffles Place/Tanjong Pagar (34%), and Katong (29%) emerged as the top three key areas with the highest concentration of brand loyal customers. Brands in the Raffles Place and Tanjong Pagar areas that reflected the most repeated orders are The Daily Cut, Guzman Y Gomez and Vios by Blu Kouzina, making up a significant proportion of the total highest number of repeated orders across Singapore. This demonstrates the value of concentrating their restaurant marketing and expansion endeavours in these regions, catering effectively to the needs of their loyal customer base, especially targeting the lunch time crowd. 

Not limited to market share, smaller scale F&B businesses such as Green Monster, Vios by Blu Kouzina and Two Men Bagel House were also found to have observed a significant amount of repeated orders across the year.

Grocery orders on Deliveroo continue to rise

In line with Deliveroo’s recent consumer survey which identified a sharp increase in non-food items (with 53% preferring to get non-food supplies on the app), on-demand grocery partners such as Little Farms also received a spike in repeated orders, with 88% repeated orders across the year. In terms of top grocery items ordered, Wine Connection swept the top of the charts, with orders for its wines emerging as most frequently ordered items. 

Commenting on the findings, Deliveroo Singapore General Manager, Jason Parke, said, “The insights gleaned from our data analysis provide invaluable guidance for partners looking to thrive in the competitive food delivery landscape. By understanding and adapting to consumer preferences, partners can cultivate strong brand loyalty and unlock new opportunities for growth. Deliveroo is dedicated to supporting partners every step of the way, enabling them to succeed in a continuously evolving market.”

Deliveroo attracts customer loyalty through value-added offerings on Plus 

With Deliveroo Plus, customers stand to benefit from unlimited free delivery on all orders, upsized discounts, two 20% off Gojek ride vouchers every month, and an on-time guarantee which provides users with a $5 credit on their next order should their order be delayed (terms and conditions apply). In the month of April, Deliveroo is running up to 50% off deals across many well-loved brands, with Deliveroo Plus users enjoying upsized discounts with an additional 10% off. One partner that utilised Deliveroo Plus to their advantage was The Daily Cut. In February this year, The Daily Cut ran 40% off on pick-up orders, with Deliveroo Plus customers receiving an even larger 50% off.

Jonathan Yang, CEO of Teyst Group, representing The Daily Cut, says, “From promoting our brand’s deals and offerings to seamless delivery experiences, our partnership with Deliveroo has been vital to cultivating a loyal customer base that continues to return for our nutritious offerings.”

Also read: Mintoak Poised for Global Growth with Strategic Leadership Expansion

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 180,000 best-loved restaurant, grocery and retail partners, as well as over 140,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom.

The post Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty appeared first on Marketing In Asia.

In the India of 2024, cafés are present in Tier 1 and 2 cities, peppered across streets with cozy spaces, specialty brews and delectable offerings. Here, we delve into the anticipated trends that we will witness this year in the café industry.

Blending in Communities

The grab-and-go culture associated with coffee is being replaced with sit-down sessions, be it with remote workers, business meetings or friends catching up for a chat. Cafés have now become environments that have spaces open to all. Creating small communities, cafés now bring in a mix of coffee aficionados, students, artists, entrepreneurs and corporate professionals, and this trend is predicted to grow in 2024 with the rise of new-age cafés in India.

Personalized Experiences

One of the biggest challenges that cafés face in today’s world is breaking out of the clutter and standing apart from a sea of competitors. Customers now look for curated experiences and personalization goes the extra mile to solve the issue. Be it catering to regular customers with a special touch or engagement on social media, we will witness a rise in how cafés now prioritize curation to stand out.

Plant-Based Popularity

With the world moving towards sustainability and cruelty-free options, there has been a sharp rise in the demand for plant-based alternatives in coffee beverages like Almond and Oat Milk. There is a rising trend in cafés now having dedicated stations that cater to these growing needs, drawing in more of the crowd with niche preferences. This not only garners popularity but boosts customer loyalty, a key advantage for cafés.

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Showcasing  Unique Offerings

‘I’d really like a cup of this in my own home.’ has been a sentiment that has recently echoed amongst coffee aficionados. Trends showcase the steady increase in popularity of cafes offering their unique products for sale. Be it brews from different locations in India, or artsy coffee apparatuses, cafés have now begun selling handcrafted items, artisanal coffees and other unique items. India has a passionate coffee community that actively seeks products from new-age cafés, which have an active following, with people looking forward to new-releases around the clock.

Poised for accelerated growth in 2024, the café industry continues to evolve in the best of ways, exploring opportunities that involve their customers on multiple levels. As the café culture continues to grow, these trends will continue to take shape and define the café landscape of India in the years to come. From building small communities within cafés, delivering personalized experiences, and going green with the introduction of plant-based options and innovations in in-house products, the café industry will grow so much more in the coming years.

About Sandeep Nagaiah

Co-founder of Paper & Pie, blends creativity with entrepreneurial spirit to redefine café culture. With a focus on the unique Japandi aesthetic, he’s crafted a space that supports both community and innovation, featuring amenities like a podcast room and workstations. Sandeep’s vision for a multifunctional café environment marks a new chapter in the industry.

The post Redefining Café Culture in India: Top Trends to Watch in 2024 appeared first on Marketing In Asia.

Gold by Ice Cream Works is not just an ice cream shop; it’s a destination where every scoop tells a story of global exploration, artistic flair, and meticulous craftsmanship. By blending the finest ingredients from around the world with unparalleled creativity, the Chonas aim to captivate all senses. The menu boasts an exotic array of flavors, from the creaminess of Italian gelato to the sweet richness of India’s Kaju Katli, all presented in a way that transcends the ordinary.

What sets this brand apart is its ambition to rival international giants while staying true to its Indian roots. Offering an assortment of sugar-free options alongside a menu that includes donuts, cupcakes, and Japanese snow desserts, Gold by Ice Cream Works is pioneering a niche that marries luxury with accessibility.

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The store itself is a testament to the brand’s commitment to luxury and sustainability. Adorned with Murano glasses and featuring a unique store scent, it provides a multi-sensory experience that extends to its environmentally conscious packaging. Alisha Chona, with her rich heritage in the ice cream industry, brings a depth of knowledge and a vision for innovation that is evident in every aspect of Gold by Ice Cream Works.

“Creating Gold by Ice Cream Works was a labor of love that spanned over two and a half years,” Alisha shares, emphasizing the thoughtfulness and passion poured into every detail, from the kinetic energy art sculpture that greets customers to the gold-foiled tubs that signify the brand’s commitment to elegance and quality.

As Gold by Ice Cream Works opens its doors to the public, it invites dessert aficionados to embark on a journey of taste, texture, and pure indulgence. This is more than just an ice cream café; it’s a destination where every visit promises a new adventure, and every flavor is a discovery waiting to be savored.

The post Experience the Pinnacle of Dessert Luxury at Gold by Ice Cream Works, Now Open in Bandra appeared first on Marketing In Asia.

Fueling Adventure and Exercise with American Potatoes

Over a hundred women from the community were invited to the event, where they were given the opportunity to take part in an energetic fitness dancing class. In order to provide these dynamic women even more support, Potatoes USA collaborated with the well-known Singaporean chef Imran.

In order to cater to active ladies, Chef Imran put his knowledge of U.S. potatoes to use by developing four dishes that are both easy and delicious. These dishes were great for refuelling after exercise because they were easy to make and taste great.

U.S. Potatoes: A Powerhouse in More Ways Than One

A surprise benefit of the U.S. potato exists for those who want to improve their exercises or sports performance. American potatoes are the nutritional superfood of choice, outranking even the most popular veggies in terms of energy, potassium, and vitamin C.

They have more potassium than a banana and more energy than any other famous vegetable. The nutritional composition of U.S. potatoes makes them perfect for providing sustained energy to the body and mind, whether you’re a professional athlete training for a marathon or just going about your daily life.

An Indulgence in Flavorful Motivation

Even though he was a great orator, Chef Imran really showed his mettle by dancing the walk. At the occasion, he presented four innovative and nutritious potato dishes from the United States:

• U.S. Potatoes Beetroot Gnocchi with Cheese Sauce
• Loaded Chili Con Carne with U.S. Potatoes Bites
• Pulled BBQ Chicken with U.S. Tater Tots
• Smashed U.S. Potatoes with Steak Salsa Verde

A few fortunate individuals were even given the opportunity to help Chef Imran with the preparation, so they could see for themselves how simple and tasty these dishes are to make at home.

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Bringing the Strength of American Potatoes Indoors

As the programme came to a close, each participant received a goody bag. The assortment of potato recipe cards and U.S. Russet potatoes in these packs encouraged them to keep experimenting with potato cuisine.

Also emphasised was the adaptability of American potatoes, whether they were fresh or frozen. Many different Asian and Western cuisines, from soups and appetisers to main meals and desserts, may utilise this miraculous vegetable, as attendees discovered.

This event was a lively reminder that eating well and leading a healthy lifestyle are not mutually exclusive. The nutritious composition and culinary versatility of U.S. potatoes make them an ideal companion for women who lead busy lifestyles.

The post U.S. Potatoes Empowers Women Through Fitness and Flavor at “Purplicious Women’s Day Fit Dance” appeared first on Marketing In Asia.

Wholegreen Bakery, founded in 2014 by Cherie Lyden following her and her daughter’s diagnosis with Coeliac Disease, has always been at the forefront of producing extraordinary gluten-free baked goods. “If I had a dollar for every time I’ve heard people say that gluten free food tastes like cardboard, I’d be a rich lady,” Lyden shares. The bakery has consistently proven skeptics wrong, and with the Cardboard Cake, it aims to confront misconceptions directly.

Despite its cardboard-like appearance, the Cardboard Cake is far from bland. Born from an intensive design and production collaboration between The Hallway and Wholegreen Bakery, this cake boasts a rich tapestry of flavors, including butterscotch, coffee, cocoa powder, pastry, caramel, and brown rice flour. The cake’s aesthetic, imitating cardboard grooves, was achieved through the development of a bespoke baking tray, allowing for mass production without sacrificing quality or taste.

Simon Lee, Chief Creative Officer and Partner at The Hallway, reflects on the project’s ambitions: “This is a little cake with a big point to prove: that you can have a gluten-free diet and not deprive yourself of the pleasure of eating delicious baked goods. It’s been an extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen. Bon Appetit!”

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The launch of the Cardboard Cake is more than just an addition to the menu; it’s a statement. It challenges the preconceived notions about gluten-free diets and offers a delightful experience that promises to convert even the staunchest of skeptics.

The Cardboard Cake will be launched to the media on March 13 and will be available for a limited release until March 17th 2024, across all three stores. A short film accompanies the launch.

Credits

Wholegreen Bakery 

Director and Founder: Cherie Lyden 

Head Pastry Chef: Karina Sasse

Creative & Media: The Hallway

The post Revolutionary Cardboard Cake: A Gluten-Free Delight That Defies Expectations appeared first on Marketing In Asia.

The deliciously hot menu has received love from fans, with some dialling the hotline for a little dollop of relief after their burning bite. To mark the 40th anniversary of its first store opening, KFC Thailand has decided to launch the world’s first-ever Spicy Relief Hotline to aid Thai lovers of intense spice who’ll be trying its ultra-hot limited edition ‘Kai Jai Ded’ menu. KFC Thailand’s Spicy Relief Hotline (+66 2793 3111) was created with VML Thailand and works by providing help to Thai spice lovers who need what the brand is calling some ‘actual help’ to quench the fire and face the ferocious agony of some of the hottest heat they’re likely to have experienced in a KFC product.

The Spicy Relief Hotline offers up two approaches to calming the burn, giving frustrated callers space to voice their fiery tremor without shame. If they’re looking to vent it out, they can press ‘0,’ and they’ll be directed to trained professionals who are standing by to give just a little bit of support, advice, and an ear should you want to ramble on about the unfairness of eating a hot pepper. But for those who want a more immersive experience, they can press ‘1’ and chill the heck out, thanks to an automated system that will provide random sounds intended to soothe the senses and provide that spicy relief. This includes calming classical music, soothing nature ASMR, and meditative sounds.

KFC Thailand recently launched ‘Kai Jai Ded,’ a limited edition menu that is so spicy it will set your taste buds on fire, make you sweat, and have you crying, but unable to stop taking bite after bite. The tongue-tingling menu had been on hiatus for two years, and now it’s back by popular demand. The steamy hot menu has received so much love from fans that had started asking for a little dollop of relief from the heat, with some even giving KFC Thailand a call on their hotline.

Suhayl Limbada, chief marketing officer at KFC Thailand, said, “With 40 years in business, KFC Thailand is determined to captivate spicy enthusiasts across the nation with ‘Kai Jai Ded,’ creating a shared experience of unstoppable, addictive heat through our unique and distinctive taste.”

The post KFC Thailand’s ‘Kai Jai Ded’: Spicy Menu Returns with Relief Hotline appeared first on Marketing In Asia.

Journal stands out for its commitment to gastronomy excellence. The menu is a carefully curated symphony of flavors, featuring artisanal pizzas crafted with the utmost precision and coffee brewed to satisfy even the most discerning palates. It’s a celebration of taste and texture, where each item is a testament to the café’s dedication to culinary artistry.

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The ambiance of Journal captures the dynamic and vibrant culture of Mumbai. Designed with modern aesthetics yet retaining a touch of familiarity, the space offers cozy corners for introspection, communal tables for engaging conversations, and an overall welcoming atmosphere that resonates with the inclusive spirit of the city.

“Journal is not just a café; it’s an anthology of moments and moods,” the café proudly announces. Situated in the lively neighborhood of Khar, it offers a haven for those seeking a unique dining experience. Whether it’s for a quick coffee break, a leisurely brunch, or a satisfying dinner, the diverse range of offerings ensures there’s something for every taste and mood.

As a destination that seamlessly blends exquisite culinary creations with an inviting atmosphere, Journal is poised to become a beloved spot for Mumbai’s food enthusiasts and coffee lovers. It represents a perfect harmony between modernity and comfort, making every visit a memorable chapter in the gastronomic journey of its patrons.

The post Journal: A Symphony of Flavors in Mumbai’s Heart appeared first on Marketing In Asia.

Appreciating the Foundation of the Process

The importance of foodpanda’s delivery partners was highlighted by Shubham Saran, Head of Logistics at foodpanda Malaysia. He shared, “Our riders are the backbone of foodpanda operations to ensure millions of Malaysians enjoy timely and reliable food and grocery deliveries. The ‘Bonus Akhir Tahun’ initiative reflects our ongoing efforts to acknowledge and reward our dedicated partners.” With the award presentation taking place right before Ramadan, the season’s emphasis on thankfulness and giving back is further reinforced.

Work and Dedication Necessary to Earn Acknowledgment

Participants in the race had to fulfil certain requirements in order to take part. Completing 800 orders or more during the bonus time, always accepting 90% of deliveries given, and acting professionally were all requirements.“We aim to foster a spirit of healthy competition and boost morale, recognizing their indispensable role in our achievements,” Saran said.

Success Stories: The Result of Dedication

The winner of the tournament, Abdul Rahman bin Dollah of Pahang, opened out about his journey. He said, “When I first learned about this competition, I was determined to win and set my sights on reaching the second prize. To my astonishment, I clinched the top position and won this Modenas motorbike which surpassed all my expectations. This milestone marks a high point in my 3-year career journey with foodpanda, reaffirming my belief that hard work can yield rewarding results. Looking back, I’m grateful for the times I told myself not to give up and consistently challenged myself to deliver a certain amount of orders daily. ”

Klang Valley’s Ahmad Nasri bin Roseli, another winner, said, “Being recognized as one of the high achievers in the Bonus Akhir Tahun competition is surreal. I am blessed that my hard work of surpassing the number of deliveries I set for myself daily throughout the competition period has finally paid off. As foodpanda has been a big part of my life these past few years, winning this makes celebrating my foodpanda anniversary extra special and meaningful.”

Also read: Joanne Wong Takes the Helm as Interim CMO at LogRhythm, Spearheading Global Marketing Strategies

Determining What Is Considerable

There are two goals accomplished by the “Bonus Akhir Tahun” initiative. It serves as an example for other delivery service companies to follow and a celebration of the steadfast dedication and hard work of foodpanda’s delivery partners. By the end of the day, it shows how much foodpanda values its riders, who are vital in making customers’ lives easier and more enjoyable all around Malaysia.

Click HERE to see the complete roster of “Bonus Akhir Tahun” programme winners.

The post foodpanda Malaysia Rewards Top Delivery Partners with “Bonus Akhir Tahun” Incentive Program appeared first on Marketing In Asia.

Philippine Cuisine’s Remarkable Leap

Makati’s Crosta Pizzeria has seen a meteoric rise, vaulting from the 10th to the 2nd spot, only trailing behind Japan’s acclaimed The Pizza Bar On 38th. This leap from its previous 32nd position underscores a significant achievement for the establishment. Additionally, A Mano, another gem from Makati, climbed from the 15th to the 12th place, a considerable jump from its 48th position in the 2022 ranking.

A Triumphant Return

Adding to the celebration, Wildflour Italian has re-entered the list at No. 47, marginally improving from its last ranking before missing out last year. This resurgence highlights the restaurant’s commitment to excellence and innovation in Italian cuisine.

Accolades and Honors

The achievements extend beyond rankings. Chef Yuicho Abellare Ito of Crosta Pizzeria was honored with the Ferrarelle Award for Pizza Maker of the Year 2024, adding to his accolades which include the Latteria Sorrentina Award for Pizza of the Year in 2023 for his Cherry Culatello Pie. Meanwhile, A Mano received the Pastificio Di Martino Award for Best Pasta Proposal 2024, with its Salami Spicy and Carbonara pizzas earning special mention.

Also Read: Empowering Women in Sports: Decathlon India’s “Play Your Own Way” Campaign

Regional Recognition

The top of the Asia-Pacific list saw strong contenders, including Japan’s RistoPizza and Hong Kong’s Fiata by Salvatore Fiata, with the latter winning the Latteria Sorrentina Award for Pizza of the Year for its Provola E Pepe. Australia’s 48h Pizza e Gnocchi Bar also received accolades, including the Peroni Nastro Azzurro Award for Best Beer Service 2024 and the Stefano Ferrara Forni Pizza Community 2024 recognition.

Valuable Insights

These achievements underscore the Philippines’ rising stature in the Asia-Pacific culinary scene, reflecting the dedication, creativity, and passion of its chefs and restaurateurs. The recognition by 50 Top Pizza not only celebrates the individual accomplishments of these establishments but also shines a spotlight on the Philippines as a burgeoning hub for culinary excellence in the region.

The post Philippine Pizzerias Ascend in Asia-Pacific Culinary Rankings appeared first on Marketing In Asia.

Envisioning to leave the patrons in awe, Soul Sante promises to bring over 200 vibrant stalls from every corner of India, showcasing unique handcrafted treasures. In addition to the vibrant market experience, being pet friendly, and allowing free entry to senior citizens, Sunday Soul Sante brings special initiatives like:

• Goa Collective Bazaar: Experience the unique charm of the ‘Goa Collective Bazaar’—a market within a market! Sunday Soul Sante proudly presents this vibrant showcase of Goa’s most renowned creative ensemble, bringing forth artists and offerings that have delighted the Goan community for many years.
• Heart of Sante: Empowering young entrepreneurs, ‘Heart of Sante’ invites them to set up tables free of cost, championing diverse causes, from puppy adoption to supporting NGOs like the Blind and Cancer Care Foundation.
• Soles of Sante: A haven for sneaker and streetwear enthusiasts, ‘Soles of Sante’ unites fashion aficionados to showcase the latest trends and brands, creating a vibrant community for style enthusiasts.
• Food Court: Embark on a culinary adventure where ‘East Meets West’ at the ‘Food Court’—a gastronomic trial like no other, offering a delightful fusion of flavors and diverse culinary experiences.
• Kiddies Corner: At ‘Kiddies Corner,’ creativity and fun converge to make weekends more exciting for our youngest visitors, offering a space where imagination knows no bounds and joy takes center stage.

Also Read: Podcast Spotlight: Unveiling the Shadows of Online Child Abuse with ‘Disclosed: The Children in the Pictures’

With engaging activities for kids and family-friendly workshops, Soul Sante has something for everyone even your furry friends. The event features a mouthwatering selection of international cuisines and immerse themselves in the vibrant atmosphere, where every moment promises to be unforgettable Furthermore, attendees get to witness a star-studded lineup of talented artists and musicians, offering awe-inspiring performances including Ankur Tewari, Ghalat Family, Jaden Maskie, Lisa Mishra and Indus Creed, who will captivate the audience with their talent.

Speaking on the legacy and arrival of Sunday Soul Sante in Mumbai, Ms Asha Rao, the founder of the event said, “ Having spent a significant part of my life in Mumbai, the introduction of Sunday Soul Sante’s Mumbai edition feels like a wonderful, full-circle moment. My earnest desire is to welcome people from all walks of life in the city to immerse themselves in this event, a celebration of the best in the art and craft world. Vibrant music, delicious food, artisan lifestyle goods, and family-friendly entertainment are all woven together to create a work of art that represents India’s diverse creativity. With much care and anticipation, every element has been planned to ensure Mumbaikars have an exciting and fun-filled day. Come spend the day with us as we explore a day that goes beyond typical encounters.”

Mark your calendars for February 24th and 25th, 2024, as Sunday Soul Sante brings the most electrifying event of the year to Mumbai. Get ready for an unforgettable weekend of fun and entertainment. Stay tuned for more updates on this epic event.

Tickets are available now at: https://in.bookmyshow.com/events/sunday-soul-sante/ET00383298

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The restaurant’s commitment to creativity, quality, and sustainability shines through in its carefully curated menu, which thoughtfully differentiates between lunch and dinner offerings. Lunchtime guests can enjoy quick, light options designed to fit within the constraints of a busy day, including fresh salads, avocado-centric dishes, and comforting egg creations. Dinner, on the other hand, elevates the experience with gourmet twists on classics like Sizzlers and Fondues, alongside the introduction of sharing platters that encourage communal dining among larger groups.

Rahul Bajaj, Founder and Director of Out of the Blue Bandra, encapsulates the essence of the new menu: “This culinary adventure will transport you to the heart of Europe and the shores of the Mediterranean, offering a symphony of flavors. We believe in creating not just meals but memories and experiences. As ‘Something Always Happening,’ our new menu is a testament to our commitment to providing you with an unforgettable dining experience, where each dish tells a story and every flavor is a celebration of the culinary arts and dedication.”

Also Read: Closeup Revitalizes Iconic Love Anthem for the Digital Age

The menu highlights a diverse range of dishes that cater to various tastes and preferences. From the Roasted Root Vegetable & Stracciatella to the Asparagus & Parmesan Tartine, Baked Broccoli & Parmesan Salad, Curried Prawns, Lamb Kebab, Gourmet Sizzlers, and a Vegetarian Bolognese made from lentils, each offering showcases a blend of flavors and ingredients that are sure to delight.

By incorporating a mix of Italian, Mediterranean, American, and Anglo-Indian cuisines, Out of the Blue Bandra ensures that every guest finds something to savor. The focus on fresh ingredients and the introduction of sharing platters not only enhances the social aspect of dining but also reflects the restaurant’s inclusive approach, ensuring there’s something for everyone.

As Out of the Blue Bandra commemorates 24 years of culinary success, the new menu stands as a celebration of the restaurant’s enduring legacy and its continuous evolution. Here’s to the past 24 years of excellence, and to many more years of culinary innovation and memorable dining experiences. Out of the Blue Bandra has indeed curated a menu that is both modern and gourmet, yet inclusive, promising an unparalleled dining experience for all who walk through its doors.

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Little Origins, an innovative branch of the family-run food manufacturer The Foodie Hub, is marking its first anniversary with a groundbreaking approach to baby weaning. Leveraging The Foodie Hub’s rich legacy, Little Origins has reimagined the beloved traditional snack, chicken floss, into a nutritious delight for toddlers, aptly named chicken fluff. This transformation caters to the modern parent’s need for convenient yet nutritionally rich food options for their little ones.

The concept of chicken fluff was born from a simple family meal, where Albert Goh, Founder and CEO of The Foodie Hub, observed his children’s enjoyment of chicken floss with rice. Recognizing the snack’s potential as a source of protein and fats, Goh envisioned a healthier, child-friendly version. He reflected on the challenges urban parents face in providing quality nutrition to their children amidst the hustle of modern life.

Albert Goh shared his insights, stating, “As parents, we all want to provide as best as we can for our children, and that starts with nutrition. The problem is that modern life and its requirements can sometimes hamper our efforts, and we wind up compromising quality for convenience — but that shouldn’t be the case. Parenting, and providing for your children should be a joyful experience, something you enjoy, not stress about.”

Driven by this philosophy, Little Origins introduced a line of vegetable-infused chicken fluff in 2022. These superfood toppings, an extension of The Foodie Hub’s commitment to quality food items, offer a simple yet effective way for parents to enrich their children’s meals with essential nutrients. The current lineup includes:

• Chicken Fluff + Purple Sweet Potato, Blueberry & Broccoli (40g): A mix aimed at supporting brain health, blending the nutritional power of blueberries, purple sweet potato, and broccoli with the savory goodness of chicken fluff.
• Chicken Fluff + Pumpkin, Apple & Broccoli (40g): Designed to enhance eyesight, this variety combines vitamin-rich pumpkin, fibre-filled apple, and antioxidant-packed broccoli for a comprehensive health boost.
• Chicken Fluff + Seaweed, Sesame Seed & Broccoli (40g): Focused on bone health, this topping includes seaweed and sesame seeds for their mineral content, alongside broccoli for additional vitamins.

Little Origins’ commitment to excellence is evident in its use of freeze-dried technology to preserve the nutritional integrity of its locally sourced ingredients. The products are designed for convenience, requiring just hot water for preparation, and are free from added salt, sugar, artificial flavors, colorings, or preservatives.

This approach not only simplifies the weaning process but also underscores Little Origins’ dedication to supporting local communities and promoting sustainability. The brand’s philosophy of “nutrient-rich simplicity” aims to redefine baby weaning, offering parents convenient, yet nutritionally rich options that focus on the wholesome nourishment vital for a child’s growth.

Available on their official website, as well as on popular e-commerce platforms Shopee and Lazada, Little Origins offers its chicken fluff toppings in various packages, including single jars, starter sets, and bundle sets. For a limited time, customers can enjoy a special promotion celebrating Little Origins’ first anniversary, receiving a complimentary porridge with the purchase of a set.

For more information and to join the celebration of this innovative journey in nourishing the next generation, visit Little Origins’ website and discover how you can ensure your little ones “grow up great!”

For more details on Little Origins and its products, please visit Little Origin’s official website.

The post (Chicken) Fluff and Stuff: The Foodie Hub’s Little Origin Cracks the Code to Toddler Nutrition with Innovative Superfood Toppings appeared first on Marketing In Asia.

The platform also disclosed the year’s top food and grocery trends, as collectively decided by the customers. Whether it was for a late-night snack, a morning energy boost, or those urgent grocery needs, foodpanda has been the go-to service in 2023.

Top Dishes of The Year:

1. Roti Canai
2. Satay
3. Nasi Goreng Kampung
4. Roti Telur
5. Nasi Lemak

Topping the list is the beloved Roti Canai, not just a local favorite but also recognized as the No. 1 Best Bread in the world on Taste Atlas. This culinary staple, along with other local delights like Satay, Nasi Goreng Kampung, Roti Telur, and Nasi Lemak, has dominated the Malaysian palate. These dishes are more than just food; they are a cultural immersion, offering a taste of Malaysia’s vibrant street food scene right to the customers’ doorsteps.

Coffee Chronicles:

Malaysians have shown a deep indulgence in rich coffee culture, with Spanish Lattes and frappes emerging as the top picks for that essential caffeine kick. This trend underscores a community that appreciates and savors its brews.

Also Read: TUMI’s Premiere Flagship Store Lands in Asia-Pacific: A Tokyo Marvel Unfolds

bekal by foodpanda:

The introduction of bekal by foodpanda, the platform’s halal delivery fleet, has been met with an overwhelming response, with nearly 12 million orders from halal-certified vendors. This initiative reflects the trust and assurance customers place in foodpanda for maintaining the halal integrity of their orders.

Pandamart and Top Shops:

When it comes to grocery deliveries, bread, specifically cream rolls with chocolate filling, white breads, and eggs, topped the list at pandamart. The most frequented shops include Lotus’s MY, HeroMarket, and 7-Eleven (Groceries).

Pick-Up Feature and pandapro Subscriptions:

Customers have actively used the pick-up feature, skipping over 7,751 queues throughout the year. Meanwhile, pandapro subscribers have enjoyed free delivery and exclusive deals, saving a total of RM144mil.

foodpanda’s dedicated riders, the unsung heroes and heroines, have collectively covered an astonishing 963 million kilometers, equivalent to more than 75,500 trips around the Earth or more than two return trips to Mars! Their commitment has not only been about delivering orders but also about transporting over 2.5 million home-cooked meals, fragile items, and more through pandago.

The Unsung Heroes:

Peak Order Times: Noons and Sundays have emerged as peak times for orders, reflecting the convenience and relief foodpanda brings to its customers’ busy lives.

As 2023 wraps up, foodpanda’s rewind is not just a look back at the food and groceries delivered but a celebration of the convenience, connection, and joy that powered customers through the year. Stay tuned to Marketing In Asia for more insights into how digital advancements are reshaping culinary experiences and lifestyle choices.

About foodpanda

foodpanda is a leading on-demand delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with  its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 300 cities across 11 markets in Asia Pacific – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry.  For more information, visit www.foodpanda.com.

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Social listening by the brand revealed the joy customers experience from sneaking their menu favourites into unexpected places, such as aeroplanes. Leaning into this fan truth, McDonald’s Hong Kong have created a social campaign under the banner of #SNEAKJOY.

Social content of #SNEAKJOY opportunities will circulate promoting the campaign and offering up some inspiration. User-generated content will be rewarded with favourite menu item giveaways.

A special promotion will take place at Hong Kong International Airport today, where travellers are invited to experience the joy of “sneaking” a McDonald’s apple pie onto their flight. The first 1,000 people who simply show their boarding pass at the airport McDonald’s will receive a free apple pie to enjoy on the aeroplane. Customers creatively capturing their experience, sharing it on social media via the campaign hashtag #SNEAKJOY, and tagging the McDonald’s Hong Kong Instagram account, will also be rewarded with free Chicken McNuggets on their return to Hong Kong.

Tina Chao, Chief Marketing and Digital Customer Experience Officer at McDonald’s Hong Kong, said, “This campaign really celebrates the joy of having McDonald’s in unexpected places.  Joy is a key value of our brand, and this is a playful way to showcase that we want to enable our customers to experience this emotion anytime and anywhere.”

Andreas Krasser, CEO at DDB Group Hong Kong, commented, “This campaign is special: because it taps into and amplifies an existing behaviour, it was of sorts already co-created with customers. We hope it will bring a lot of joy, as well as entertainment, to even more people along the way.”

The campaign will run for 3 weeks, and giveaways until supplies last.

Credits:
Agency: DDB Group Hong Kong
Chief Executive Officer: Andreas Krasser
Regional Executive Creative Director: Alejandro Canciobello
Creative Director: Izmael Crespo, Christel Chong
Senior English Copywriter: Ernest Tsang
Art Director: Christy Wong, Nadya Siaren, Mandi Zhuo
Chinese Copy Team: Iker Lin, Therese Tsui
Account Service Team: Maggie Cheung and Rafael Sin
Media Agency: OMD

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Monash University has unveiled an innovative project that promises to redefine the dining experience. This unique initiative allows food to ‘dance’ across plates, offering a playful and interactive culinary journey for both diners and chefs.

Merging Technology with Gastronomy

The research delves deep into the potential of food as a medium for executing computer programs. Jialin Deng, a food interaction design researcher from Monash University’s Faculty of Information Technology (IT), has pioneered a system. This system incorporates a plate embedded with electrodes, which can be programmed to autonomously move food components such as sauces and condiments. The result? A dynamic plate that rearranges its contents, crafting new combinations for the diner in a delightful manner.

Ms Deng elaborated on the project’s vision, stating, “For example, a chef can predefine the locations where they want to put the food droplets and ingredients, and they can programme the dish frame by frame, like you do in animation.” She further added, “We can put solid items and watery items together, we can merge two different flavours, we can transport various things towards the plate, we can play with chemical or physical reactions like in molecular gastronomy.”

The Future of Food and Computing

Professor Florian ‘Floyd’ Mueller, an expert in interaction, game, and play design from the Faculty of IT’s Creative Technologies discipline group, believes this research offers a sneak peek into the impending convergence of food and computing. He remarked, “The integration of food and computing will transform how we understand both computing and food as not two very different things, but a new frontier that combines the best of both,” Professor Mueller envisions a transformative impact on the hospitality sector and computer science education through this integration.

Also read: ENNOVI: The Future of EV Interconnect Solutions Unveiled by Blackstone and Interplex

Chefs Dive into the Future

The research team organized co-design workshops, inviting chefs to experiment with this novel system. These sessions allowed culinary experts to craft dishes that showcased new combinations, which were later showcased in multiple dining events. Monash Club Head Chef, Mr. Matthew Birley, expressed his enthusiasm, saying, “The project helped to unlock additional dimensions to creating dishes while thinking more keenly about the diner’s interaction with the food.” He believes that this technological integration can significantly influence the culinary world.

Support and Further Information

This pioneering research received backing from the Australian Research Council (ARC) LP210200656 and was executed in partnership with Worksmith.. For those eager to delve deeper into the ‘dancing delicacies’ project, more information, including videos and images, is available in the media kit at Dancing Delicacies Interactive Food.

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In the digital age, where influencers and bloggers wield significant power over consumer choices, the importance of transparency cannot be overstated. Recently, the popular food blog, SethLui.com, found itself embroiled in a controversy, vehemently refuting claims that it did not disclose paid restaurant reviews.

Origins of the Controversy

The storm began when Ms. Charlene Yan, an eatery owner in Everton Park, unveiled an email from SethLui.com. Ms. Yan, taken aback by the contents of the email, decided to share it with the public. The email, originating from an employee of SethLui.com, presented an offer that many would find hard to refuse. It proposed a coveted spot on a list showcasing the top eateries in Everton Park. The catch? A fee of $2300. But the propositions didn’t end there. For those willing to shell out an additional $400 to $600, a premium placement within the top three positions on the list was up for grabs.

This revelation naturally raised several eyebrows. Questions began to circulate. Were such practices common in the influencer marketing realm? Were readers being inadvertently misled by undisclosed paid promotions? The authenticity and credibility of SethLui.com’s reviews came under scrutiny, with many wondering if other such undisclosed transactions were influencing the content on the site.

SethLui.com’s Stance

In the face of growing skepticism and a potential PR crisis, SethLui.com was quick to respond. The platform, known for its detailed food reviews and recommendations, sought to set the record straight.

First and foremost, they emphasized their commitment to transparency. Every article that was sponsored or had any financial ties was, they assured, clearly marked as a paid review. This was a practice they claimed to have always adhered to, ensuring that readers were never in the dark about the nature of the content they were consuming.

Diving deeper into their process, SethLui.com shed light on how they approached collaborations. Contrary to the belief that they indiscriminately approached eateries with paid promotion offers, they clarified that their process was grounded in meticulous research. Only after an eatery met their stringent quality criteria would they consider a potential collaboration. And even then, if the eatery’s offerings were found to be subpar during a subsequent review, no amount of money would guarantee them a positive review or even a feature on the site.

The platform acknowledged the email and the offer made to Ms. Yan but emphasized that such offers were part of a broader advertising strategy, separate from their core content creation process. They reiterated that their primary commitment was, and always would be, to their readers, ensuring that they received genuine, unbiased, and high-quality content.

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Transparency in Blogging

Trust is the bedrock of the influencer-audience relationship. Any hint of non-disclosure can severely dent this trust. In today’s digital age, readers are not just seeking reviews; they are seeking genuine, unbiased opinions. The distinction between genuine content and veiled advertisements is crucial.

Rising Standards in the Digital Space

The digital realm is witnessing an influx of content creators. This crowding makes it imperative for influencers to uphold elevated standards of integrity. Authenticity and transparency are not just desirable; they are now the expected norm.

Ms. Yan’s concerns resonate with a larger audience. Her shock and subsequent revelations underscore a significant issue: the potential erosion of trust due to undisclosed paid content. Monetary considerations, she argues, should never overshadow genuine experiences.

The SethLui.com controversy is a timely reminder of the responsibilities that influencers and bloggers bear. As the lines between genuine content and paid promotions blur, the clarion call for transparency grows louder. It’s a call that influencers, for the sake of their credibility and audience trust, cannot afford to ignore.

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Thanks to Brand USA (Visit The USA), the official ambassador for the gastronomic wonders spread across the US, we delve into some of these experiences. 

Santa Fe, New Mexico: Where Heat Meets Treat

“Most roads in this Rocky Mountain city lead to chilli peppers.” Dive deep into the Rio Grande valley to find Hatch, proudly dubbed the “Chile Capital of the World.” Whether you’re indulging in the warmth of red pepper sauces or the tangy green chili cheeseburgers, Santa Fe is a festival for the senses. Especially if you’re visiting during the Santa Fe Wine & Chile Fiesta, which offers an epicurean celebration unlike any other. 

Boston, Massachusetts: From Historic Eateries to Italian Feasts 

Boston beckons with Union Oyster House, the US’s longest-standing restaurant. Here, legends like President John F. Kennedy cherished the regional delicacies. “It was a personal favourite of President John F. Kennedy.” But if seafood isn’t your catch, Boston’s Little Italy offers an array of choices, with places like Bricco and Assaggio tantalizing your senses with their old-world charm mixed with contemporary sophistication. 

Scottsdale, Arizona: An Oasis of Flavors

Amidst the stunning Camelback Mountain backdrop, Scottsdale emerges as a culinary gem. Led by pioneers like Chef Charleen Badman, the city takes pride in local produce, presented with flair at places like FnB. Chef Matt Carter’s The Mission promises a rendezvous with Latin American flavors, making the city a melting pot of delightful cuisines. 

Also read: The Alchemy of Rebranding: A Deep Dive into Corporate Metamorphosis

Lake Charles, Louisiana: A Symphony of Southern Tastes 

Lake Charles, the heart of the South, promises the rich flavors of Cajun and Creole. Dive into authentic dishes like gumbo and boudin at local hubs like Steamboat Bill’s. And if your sweet tooth calls, Mrs Johnnie’s Gingerbread House offers treats that would have you asking for more. Moreover, the upcoming Louisiana Food & Wine Festival guarantees a culinary spectacle. 

Lexington, Kentucky: Embracing Tradition and Innovation 

Lexington, draped in Southern allure, invites you to Holly Hill Inn, where Chef Ouita Michel has sparked a gastronomic revolution. With a focus on local produce, the restaurant paints a delicious picture of Kentucky’s culinary scene. And for those in pursuit of the legendary Bourbon Trail, a journey through Kentucky’s distilleries is a must. 

Venturing beyond stereotypes, the US presents a culinary canvas as vast and diverse as the country itself. From the deserts of Arizona to the coasts of Massachusetts, there’s a flavor for every Southeast Asian tastebud. 

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First, let’s talk about the background of this subject. McDonald’s, the kingpin of fast food, has been no stranger to creative collaborations to boost customer engagement. On the other hand, NewJeans, the K-pop sensation formed in 2022, has been setting the charts ablaze with hits like “Attention.” So what happens when the fast-food giant teams up with the latest K-pop sensation? Magic, that’s what.

A Unique Recipe: McDonald’s Meets K-pop

It all started in South Korea. Initially announced in May, McDonald’s and NewJeans shook hands on a collaboration, named the ‘NewJeans Chicken Dance Campaign’. What could be more appetizing than chicken and K-pop?

Sizzle and Pop Across Asia

• The collaboration was first launched in Korea on June 1.
• It made its way to countries like the Philippines and Thailand in June, Indonesia in July, and is now set to arrive in Malaysia on September 7.
• Special chicken menu items and a new spicy cheese sauce have been introduced.

Not just that, the excitement has spread like wildfire. The campaign aims to cover nine other Asian regions including Malaysia, where it kicks off on September 7. That means Malaysia is next in line to be blessed by this unique marriage of flavors and beats.

What’s On the Menu?

The McDonald’s x NewJeans collaboration comes with:

• Special packaging featuring the NewJeans mascot.
• NewJeans buckets and bags available for a limited time.
• Spiced-up menu items like the special crispy chicken sandwich.

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A post shared by McDonald's Brunei (@mcdonaldsbrunei)

With all this on the table, customers have a buffet of choices to feast on, quite literally!

Beyond the Plate: A K-pop Experience

McDonald’s is offering more than just lip-smacking treats. Imagine having a dance challenge with your fries! Yes, McDonald’s events include a TikTok Chicken Dance Challenge as well.

The Merch Galore

• Mini standees
• Sticker sheets
• An 8-bit design memo pad
• McNugget-themed hoodies in Malaysia.

For those who are fans of both McDonald’s and NewJeans, this collaboration is not just a feast for the tummy but also a treat for the collection.

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While this isn’t the first time McDonald’s has delved into the world of K-pop – remember the BTS meal? – the McDonald’s x NewJeans collaboration seems to be charting its own unique course. As NewJeans continues to make waves in the music industry, this collaboration with McDonald’s shows that their influence isn’t just limited to the music charts but can also be tasted, quite literally!

So, the next time you’re at McDonald’s, keep an eye out. Who knows, you might just find yourself doing the Chicken Dance.

The post McDonald’s x NewJeans Collaboration Sets Foot in Asia: What’s Cooking? appeared first on Marketing In Asia.

A culinary renegade in his own right, Chef Ton stands at the forefront of an emerging generation of chefs shaking up Bangkok’s gastronomic scene. His Le Du, which translates to “Season” in Thai, is a testament to this culinary evolution, leading the pack in the list of Asia’s 50 Best Restaurants as per a prominent British gastronomy guide. 

This recognition marks a milestone in his decade-long mission: to challenge and broaden global perceptions of Thai food. Chef Ton embarks on this endeavor by reinterpreting traditional Thai dishes and integrating local, seasonal produce to create an exclusive dining experience. 

Gone are the days when Thai food was perceived merely as inexpensive street food, and fine dining was a privilege reserved for Western cuisine. Chef Ton’s vision aims to elevate Thai food to a refined cuisine, celebrated and revered just like its French or Italian counterparts. 

Also Read: InterContinental Bangkok: An Icon Reborn – Fusing Thai Heritage and Modern Elegance 

His creations, served in four-course and six-course tasting menus, radiate ingenuity. A noteworthy example is his take on the traditional rice dish, Khao Chae. He innovatively pairs it with a shrimp and pork pate, pickled radish, and jasmine ice cream. His signature dish, the river prawn, served with pork belly jam and shrimp-paste organic rice, is a homage to his favorite street food. 

Located in the midst of Bangkok’s bustling financial district, Le Du embodies an intersection of tradition and innovation. Chef Ton often frequents local markets, drawing inspiration from seasonal produce for his menu. With an education from top-tier restaurants in New York City and a massive social media following, he is well-versed in pushing culinary boundaries and appealing to a global audience. 

Despite the ups and downs of the restaurant business, Chef Ton is confident that the newfound global appreciation for Thai cuisine is here to stay. Through Le Du and the seven other restaurants he manages, he hopes to demonstrate that Thai cuisine is second to none. 

This news is based on the MalayMail website. 

The post Revolutionizing Thai Cuisine: Chef Ton’s Le Du, Asia Top Fine Dining Experience appeared first on Marketing In Asia.

Adding an interesting twist to this year’s results was the correlation between Tokyo and the restaurant awarded the top spot – Central, based in Lima, Peru. In an endeavor to extend Central’s global influence beyond Peru, Chef Virgilio Martínez inaugurated its sister establishment, Maz, in Tokyo. The new establishment marries the traditional culinary arts of Peru and Japan, marking a seamless integration of different food cultures. 

Tokyo’s Den, celebrated for its modern interpretation of the kaiseki cuisine, secured a commendable position at No. 21. This modern Japanese eatery in Jingumae has consistently featured in the World’s 50 Best Restaurants list, further amplifying its reputation as a major player in the international culinary scene. 

Also Read: Serving Connection on a Plate: Are Asia’s Communal Dining Trends Solving the Loneliness Crisis or Masking It?

Meanwhile, the French-Japanese fusion restaurant, Florilège, climbed up the ladder to No. 27, improving from its 30th position last year. The restaurant, located in Jingumae, plans a temporary halt in operations to facilitate relocation and renewal. The last service is scheduled for next month on July 20. This strategic pause is expected to create a wave of anticipation among global gourmets, eager to see the innovative offerings that chef-owner Hiroyasu Kawate will present post-renovation. 

The third representative from Tokyo, Sézanne, proudly claimed the No. 37 spot, reaffirming Tokyo’s significant culinary influence. The supplementary list, featuring 50 additional remarkable restaurants beyond the top 50, included three Japanese establishments. Tokyo’s Narisawa and Sazenka stood at No. 51 and 73, respectively, while Osaka’s La Cime claimed the 60th spot. 

These laudable rankings are the culmination of a robust voting process involving more than a thousand judges, reflecting on votes cast the previous year alongside a fresh round of evaluations conducted this year. This year, judges were tasked with assessing restaurants within their respective regions only, adding a layer of regional expertise to the selection process. 

The World’s 50 Best Restaurants list provides an annual snapshot of the best culinary destinations across the globe. The inclusion of three Tokyo-based establishments underscores the city’s growing reputation as a global food capital. For more details on the complete 2023 list, refer to the official website. 

Please note that the information in this article is based on the report from the Timeout website. 

The post Tokyo’s Culinary Triumph: Three Michelin-Starred Establishments Rank in World’s 50 Best Restaurants 2023 appeared first on Marketing In Asia.

Christyna Fong, the creative group head at The Chariot Agency, which collaborated with Glico for this initiative, elaborates on the purpose behind it. “Being aware that these three flavours will cease to be restocked, our aim was to underline their rarity,” Fong explains. Drawing inspiration from mother nature, Fong likens these packs to endangered species on the brink of extinction, making the hunt for them akin to spotting an elusive creature in the wild. 

As an interesting twist in the campaign, Pejoy has teamed up with Asian Scents Co to craft a set of three reed diffusers. These diffusers are designed to reflect the distinctive fragrances of the soon-to-be-discontinued Pejoy flavours, providing consumers with a unique olfactory memento. 

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Relying heavily on social media platforms, the campaign has effectively managed to create a sense of urgency and anticipation. In addition to this, the campaign has leveraged point-of-sale marketing materials to amplify its reach. Consumers who manage to find an ‘endangered’ Pejoy pack in stores and capture it in a photograph stand a chance to win one of its limited-edition scents. 

This campaign also sets the stage for the debut of Pejoy’s new flavour assortment, which is scheduled to hit the shelves in September. Glico had previously chosen The Chariot Agency to steer strategic and creative campaigns across Malaysia and Singapore, extending to social media management for all its brands. 

Glico’s regional brand manager, Ian Leong, emphasized the agency’s innovative approach based on profound consumer insights, which made it the ideal choice. Echoing Leong’s sentiment, Adrian Cheah, MD of The Chariot Agency, expressed his excitement about being part of Glico’s grand plans, underscoring the agency’s intention to explore new and traditional platforms to ensure Glico’s business objectives are met. 

This news is based on information retrieved from the marketing-interactive website .

The post The Endangered Packs Hunt: A Farewell to Favourite Pejoy Flavours appeared first on Marketing In Asia.

Located in the bustling Sunway Pyramid shopping mall, the Street Pizza is part of the ambitious expansion plan by the indomitable chef, whose goal is to place a Street Pizza on every corner of the world. Already boasting outlets in cities like London, Dubai, Seoul, Doha, and with another planned launch in Washington DC, USA, the Street Pizza’s debut in Malaysia marks another milestone in Ramsay’s culinary empire. 

Ramsay’s Street Pizza distinguishes itself with its tantalizing menu featuring sourdough pizzas, characterized by unique combinations such as the traditional Margherita and the intriguing blend of corn and chorizo. The allure of the menu doesn’t stop at pizzas, though. Visitors can also look forward to an array of mouth-watering offerings, such as hot wings, ‘dirty fries’, as well as a fine selection of craft beers and cocktails. 

Also Read: Long John Silver’s Drops Anchor in Indonesia: A Seafood Revolution is Underway

What sets this dining establishment apart, however, is not just the culinary offerings. Ramsay’s Street Pizza is a symphony of food, ambiance, and entertainment. Akin to its other outlets, the Malaysian Street Pizza will feature urban art, live music, and big screens displaying sports games, creating an energizing atmosphere that is sure to captivate its patrons. 

Adding to its allure is its prime location in the Sunway Resort Hotel. The restaurant will be connected directly to the hotel via an air-conditioned walkway, providing seamless access for the hotel’s guests and drawing in food-lovers from the wider Sunway City Kuala Lumpur. 

Alex Castaldi, Senior General Manager of Sunway City Kuala Lumpur Hotels, commented, “Malaysians love pizza and Street Pizza offers pizza without rules. It’s not just about the awesome food, it’s also the vibe.” True to his words, the Street Pizza is expected to make a significant impact in the Malaysian market, following the successful opening of Gordon Ramsay Bar & Grill in Malaysia in 2022. 

So, brace yourselves, food enthusiasts! Prepare to immerse yourself in a gastronomic experience like no other at Gordon Ramsay’s Street Pizza, a place where great food is coupled with a lively and entertaining atmosphere. After all, who could resist the allure of BOTTOMLESS PIZZA? 

News based on thestar website. 

The post Gordon Ramsay Spices up Southeast Asia with his First Street Pizza in Malaysia: Get Ready for an Explosion of Flavors! appeared first on Marketing In Asia.

McKenna’s social media post featured an image of her Nasi Lemak breakfast, served with a chicken cutlet, sunny-side-up egg, ikan bilis (anchovies), and crackers. The tweet, posted during the Ecosperity Week – a sustainable development conference in Singapore – has stirred over 2.2 million views and sparked a fresh round of the long-standing food dispute between the two countries. 

The roots of Nasi Lemak extend deep into the culinary traditions of Southeast Asia. It’s a dish that both nations lay claim to, with Malaysia considering it a national dish. The meal traditionally comprises rice cooked in coconut milk, garnished with ikan bilis, sliced cucumbers, fried fish, and a spicy sambal sauce. Today, countless renditions of the dish adorn tables, featuring a plethora of side dishes. 

McKenna’s Nasi Lemak proclamation triggered a slew of responses from Malaysian netizens. Some critics suggested the rice portion was too small and the dish was “bland”, with the sambal resembling “Heinz tomato sauce” or “tomato puree”. One Twitter user posted a photo of their own Nasi Lemak plate with roasted chicken thigh and a larger serving of rice, accumulating 1.1 million views and close to 2800 retweets. 

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Addressing the outpouring of comments, McKenna acknowledged hitting a nerve with Malaysians, who believe Nasi Lemak is a Malay dish and superior in taste there. She agreed to their feedback about the small portions and the lack of sambal, promising to taste the dish in Kuala Lumpur soon. 

This exchange has led to several humorous and wise comments from netizens. While some felt the reaction from Malaysian netizens was “un-nasi-ssary”, others offered advice like, “Do not even try to argue about Nasi Lemak with any Malaysian. Save yourself from the fire please.” 

This culinary clash mirrors the historical food fights between Singapore and Malaysia, both countries sharing a robust obsession for food. Whether it’s about Nasi Lemak or the world’s best desserts, these nations never shy away from a gastronomic disagreement. 

Remember, the origin of this news is based on the Malaymail website. 

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Whey although is chiefly designed to address the protein gaps of varied diets, it is mostly sought after for its muscle-building and athletic performance benefits.

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Here we list the 5 main benefits of consuming Whey Protein:

1. Whey protein initiates faster muscle protein synthesis

Body composition is the chief objective of athletes and the type of protein source is an essential consideration for improving the body composition. Multiple sources promote protein synthesis when consumed after exercise, but Whey is apparently more effective than other sources in elevating protein synthesis and promoting lean muscle mass gains due to its attribute of increasing intracellular leucine concentration by 110% within one hour after consumption.

2. Whey protein improves muscle recovery

Improving muscle recovery could be a driving factor in athletic performance. When athletes engage in exercise or performance, the repeated high-force eccentric performance induces muscle damage and muscle degeneration. Post-workout consumption of Whey will serve as an anabolic intervention to expedite the repair of damaged muscles by enhancing whole body net protein balance. It is comparable to other protein sources in improving muscle functions like contractility, extensibility, elasticity, and reconditioning of muscles.

3. Whey protein enhances training quality

The ability to train consistently is critical for continued progression in athletic performance. It’s supplementation post-training has been shown to support the faster restoration of muscle damage, and muscle soreness and facilitate the remodelling of the force-generating power. The rapid absorption of Whey with high leucine content (50% -75% more than other protein sources) improves peak power output, and force generation which translates into the enhanced capacity for reps, sets, and weight lifted.

4. Whey protein maximizes muscle strength                       

Among athletes, muscle damage, muscle fatigue, and loss of muscle power during training can all be counterproductive to muscle strength. The high levels of BCAA (branched-chain amino acids) and EAA (essential amino acids) in Whey can maximize the adaptive response of the skeletal muscle to the athletic performance by regulating muscle protein synthesis, reducing muscle fatigue, reducing DOMS (delayed onset of muscle soreness), and facilitating faster rate of muscle repair and muscle regeneration all of which indirectly contribute to strength gains.

5. Whey protein improves body composition

Body composition greatly contributes to speed and muscle power in athletic performance. It induces more pronounced muscle protein synthesis and promotes lean muscle mass gains. The thermic effect of Whey (TEF) and the increased muscle mass will help burn more calories. It increases the release of cholecystokinin (CCK) and glucagon-like peptide (GLP-1) and suppresses the hunger hormone ghrelin which plays a role in appetite control. It helps preserve lean muscle mass while on a low-calorie diet for weight loss.

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1. Thagoo ke Ladoo, Kanpur: 

Do not be deceived by its quirky name, which humorously translates to ‘Cheat’s Laddoos.’ This sweet shop in Kanpur, Uttar Pradesh, is anything but deceptive. Thagoo ke Ladoo has been serving delicious ladoos made from pure desi ghee for generations. Once you have a taste, you might feel like you’ve been ‘cheated’ into a heavenly flavor! 

2. Kuremal Mohan Lal Kulfi Wale, Delhi: 

This century-old shop, amusingly named ‘Kuremal the Kulfi Man,’ is a haven for kulfi lovers. They offer a wide variety of flavors, ranging from traditional favorites like mango, pomegranate, and rose to unconventional ones like tamarind and ginger. The charm lies not just in the name but also in the luscious, creamy delight that each kulfi brings. 

3. Murugan Idli Shop, Chennai: 

This humble eatery has etched its name in the hearts of South Indians with its tantalizing idlis. Despite the straightforward name, ‘Murugan’s Idli Shop,’ the flavors they serve are anything but simple. The soft, fluffy idlis accompanied by an assortment of chutneys make for a gastronomic treat that’s hard to resist. 

4. Giani di Hatti, Delhi: 

‘Giani’s Shop,’ as it translates, might sound like a modest establishment. But Giani di Hatti in Old Delhi is an iconic shop known for its heavenly Rabri Faluda, a rich dessert concoction that leaves you asking for more. Once you enter Giani’s world, you’re bound to be swept off your feet by the sweet indulgence. 

5. Chotiwala, Rishikesh: 

The funny name ‘Chotiwala’ literally means ‘the small-haired one.’ The iconic logo of a chubby man with a tiny ponytail is as famous as the food they serve. While in Rishikesh, their delectable North Indian Thali is a must-try. 

6. Gun Powder, Goa: 

The name Gun Powder does justice to the fiery, explosive flavors of the South Indian cuisine they serve. Situated in Goa, it offers a delightful diversion from the coastal Goan cuisine. Try their Andhra Prawns or Kerala Beef Fry for a spicy kick. 

7. SodaBottleOpenerWala, Multiple Locations: 

As quirky as it can get, SodaBottleOpenerWala is an homage to the dying legacy of the Parsi community in India. With multiple outlets across the country, it serves delightful Parsi-Irani delicacies. The Dhansak and Mutton Berry Pulav are must-tries. 

8. Ohri’s Eatmor, Hyderabad: 

With a name like ‘Eat More,’ this place in Hyderabad promises to satisfy your sweet tooth with an array of pastries, desserts, and ice creams. Their signature ‘100% Love’ pastry is a heart-shaped delight that sweet lovers shouldn’t miss. 

9. Badnam Kulfi, Kanpur: 

Contrary to its name, which translates to ‘Infamous Kulfi,’ this establishment in Kanpur is famous for its delightful range of kulfis. The melt-in-mouth kulfis come in various unique flavors, leaving customers spoilt for choice. 

10. Badnam Chai, Lucknow: 

‘Infamous Tea,’ as its name suggests, is famous for all the right reasons. This Lucknow-based tea stall serves a variety of teas, with the masala chai being the crowd favorite. Their chai is a perfect blend of tea leaves, milk, and spices, providing the ideal start or end to your day. 

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These amusingly named eateries add a dash of humor to the Indian food scene, making our culinary journeys more memorable. After all, what’s in a name? Apparently, a lot of flavor and fun! So, the next time you find yourself near any of these eateries, don’t miss the chance to enjoy a hearty meal, sprinkled with a generous dash of humor. 

The post Laughing Palates: A Gastronomic Journey through India’s 10 Eccentrically Named Eateries appeared first on Marketing In Asia.

The campaign showcases Foodpanda’s popular mascot, Pau-Pau, next to a brightly lit fridge filled with fresh fruits and vegetables. This creative representation is designed to give an idea of how an ideal, well-stocked fridge would appear. 

The campaign is aimed at working adults and parents with young children who enjoy preparing home-cooked meals after work. The swift grocery delivery service is crafted to provide these customers with convenience and time-saving benefits. 

Foodpanda Singapore seeks to expand its pandamart offerings through the campaign, intending to make it the preferred choice for grocery shopping. The campaign highlights the ease of purchasing fresh groceries from the comfort of one’s home or while on the move. 

Judson Teo, Foodpanda Singapore’s Head of Marketing for New Verticals, elucidates that the company desires its customers to correlate its advertisements with not only the fresh products available at pandamart but also with the freshness of its content and the unique display of its advertising messages. 

“As we strive to enhance pandamart’s visibility and make it the preferred grocer for Singaporeans, we need to continually conceive creative, effective ways to showcase pandamart and its offerings. This campaign exemplifies how we can achieve that, and we look forward to continuing to deliver freshness in both produce and experience,” says Teo. 

The campaign is strategically executed at Robinson Road near Capital Tower and Serangoon Central outside NEX mall, areas with high footfall. The campaign will run until 7th June. 

Also read: airasia Superapp Joins Forces With foodpanda To Boost On-Demand Services

Additionally, Foodpanda has recently entered into a strategic partnership with the airasia Superapp, combining the strengths of both platforms to offer superior value and convenience to users across ASEAN and beyond. This partnership facilitates the availability of airasia Superapp’s ride-hailing service, airasia ride, on the Foodpanda app. 

This news is based on the article from Marketing Interactive. 

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