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Marketing In Asia > Blog > Society > Destinations & Travel > Tavleen Bhatia Steps in as Cleartrip’s Latest CMRO
Destinations & TravelNews

Tavleen Bhatia Steps in as Cleartrip’s Latest CMRO

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Last updated: 2024/03/29 at 8:12 PM
Dr. Surbhi Sharma
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Tavleen Bhatia’s appointment as Chief Marketing & Revenue Officer (CMRO) at Cleartrip is a thrilling move for the online travel industry. As part of its continuous endeavours to strengthen its position in the industry and propel creative growth methods, Cleartrip has taken this step.

A Change in Leadership at Cleartrip

After working with Flipkart for over fifteen years, Tavleen Bhatia now brings her knowledge in strategic marketing and revenue optimisation to Cleartrip. She oversaw major marketing, growth, and monetization initiatives, with a focus on Flipkart Mobiles, throughout her time there. Her extensive experience, which includes influential leadership roles at Unilever with brands like Sunsilk, Lakme, and Dove, makes her an excellent fit for her new role at Cleartrip.

Objectives for the Future of Cleartrip’s CMRO

With her new position, Bhatia will be in charge of Cleartrip’s growth strategy and execution, as well as its brand and performance marketing efforts. Her appointment is very significant since it falls during a period of tremendous change in the tourism sector, which is actively seeking new methods to engage customers.

The Chief Business Officer of Cleartrip, Prahlad Krishnamurthi, expressed his excitement over Bhatia’s hiring, praising her inventive mindset and extensive background in technology as strengths that would propel the company forward in its next development phase.

The prospect excites Bhatia, who plans to use her wealth of knowledge to help Cleartrip continue to innovate and focus on its customers. She was excited to join the Cleartrip team, put her new outlook on the issues she would face, and help increase the brand’s impact in the travel market.

Shift and Future Prospects

Kunal Dubey’s departure from Cleartrip, where he played a key role in pushing the brand’s marketing strategy and campaigns, occurs at the same time as this leadership transfer.

In the future, Cleartrip will continue to provide hassle-free vacations, with Bhatia spearheading its marketing and revenue initiatives. As it enters a new era of innovation and expansion, the firm will work to solidify its place in the travel industry while maintaining its commitment to its partners and consumers.

Also read: Amagi Names Prasad Menon As Chief People Officer

The hiring of Tavleen Bhatia as the new chief marketing and relationship officer (CMRO) of Cleartrip is a watershed moment in the company’s history, demonstrating its commitment to exceptional leadership and creative expansion. With her as CEO, Cleartrip will tackle the changing travel industry head-on and strive to revolutionise consumer experiences. Under Bhatia’s guidance, Cleartrip is about to take off, and the travel community is waiting with bated breath to see what the future holds for the online travel arena.

A new course of action is being hinted at by Cleartrip’s leadership update, which highlights the need of creative and strategic leadership in the cutthroat travel sector. Under Tavleen Bhatia’s leadership, Cleartrip is preparing for a time of revitalised expansion and consumer involvement, paving the way for thrilling innovations in the tourism industry.

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    Surbhi Sharma March 29, 2024 March 29, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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