India, July 2024: Cruise-seeking travellers from India will soon have a brand new experience at sea with Resorts World Cruises, as it expands its global footprint to the Arabian Gulf and Gulf of Oman with the premium boutique lifestyle cruise ship, Resorts World One. Discover the Fly Cruise experience from India with a flight to Dubai and embark on a cruise adventure on the Resorts World One, without the hassle of conventional travel, packing and unpacking or searching for accommodations at multiple destinations.

Resorts World One combines premium amenities with diverse culinary options, ensuring a boutique lifestyle and entertainment voyage through the Arabian Gulf and beyond. For the ultimate luxurious experience, The Palace awaits you,  ‘a luxury ship-within-a-ship’ private all-suite enclave with exclusive restaurant, sundeck, gym and other facilities, including its own 24-hour European style butler service.

Resorts World One will sail from Dubai from 18 October 2024 onwards, offerings itineraries that include the 2 Night Sir Bani Yas Weekend Cruise with departures on Fridays; a 3 Night Oman Cruise to Khasab and Muscat departing on Sundays; and a 2 Night Doha Cruise departing on Wednesdays. Guests will have the flexible option to combine two or all three of the itineraries to increase the cruise length to a four, five or a seven night cruise.

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Shore excursions and onboard activities will allow passengers to immerse themselves in the rich cultural tapestry of Dubai and the surrounding region especially Muscat, Khasab and Sir Bani Yas Island. Visits to iconic landmarks, heritage sites, and shopping destinations will be part of the itinerary for tourists while Bollywood DJ parties and music bands, pyjama & foam parties, movies, will be among other attractions onboard.

“As Resorts World Cruises embark on this special journey, we envision a fusion of cultures, where the Indian travellers connect with the vibrant charm of the cities within the Arabian Gulf and the Gulf of Oman. The deployment of the Resorts World One cruise ship not only symbolizes a bridge between nations but also signifies boundless opportunities for travellers to explore, discover, and create unforgettable memories in the region. With easy access and regular flight connectivity from India to Dubai, Indian travellers will also have more travel and vacation options to explore multiple destinations with a cruise vacation, paving the way for a new and exciting era of Fly-Cruise exploration.” said Naresh Rawal, Vice President – Sales (South Asia and Middle East), Resorts World Cruises.

Resorts World Cruises operates cruises with homeports in Singapore, Malaysia, Hong Kong, Taiwan, and Indonesia. With the upcoming homeport deployment in Dubai, Resorts World One is expected to make 75 calls in the region with 150,000 passengers over the 6-month period, which will significantly contribute to the growth of cruise tourism in the Arabian Gulf and Gulf of Oman. Resorts World One will attract a new segment of Fly cruise passengers from India, increasing diversity to the Arabian Gulf cruise market.

To cater to a diverse target audience, certified Vegetarian and Jain cuisine will also be available to cater to travellers from India and others who prefer specialized vegetarian selections. With the ship’s deployment in the Arabian Gulf, Muslim cruise passengers will be an important market segment and in order to cater for them, the Resorts World One will also receive the official OIC/SMIIC* Standard Halal-Friendly Cruise Ship certification, providing regional Muslim travellers with the convenience and access to certified Halal-Friendly offerings onboard the ship. All meats are sourced from UAE Halal suppliers with no pork served onboard. Guests can make pre-advanced appointments to have the crew of the same gender attend to the guests for selected onboard services such as the Spa.

*Organisation of Islamic Cooperation / The Standards and Metrology Institute  

For more information or bookings, please visit www.rwcruises.com or email reservations.en@rwcruises.com or contact your local travel agents.

About Resorts World Cruises 

Resorts World Cruises is a newly established luxury and dynamic lifestyle cruise brand that is rich in Asian heritage, offering a personalized cruising lifestyle with diverse international experiences.  Resorts World Cruises – ‘Resorts Cruising at Sea’ aims to redefine the cruising experience altogether by providing exciting and unique offerings, a variety of accommodations, including the world-class luxury accommodation, “The Palace” on Genting Dream – a luxury ship-within-a ship private enclave with butler and its own service exclusive restaurant, sundeck, gym, spa and other facilities.

Resorts World Cruises is a brand extension of “Resorts World”, a global brand with over 40 properties in 8 countries and 4 continents.  Resorts World properties attract over 80 million visitors a year and have over 20,000 employees. The latest property to open is US$ 4.3 billion Resorts World Las Vegas in 2021.

Resorts World Cruises debuted on 15 June 2022 in Singapore with the luxurious 3,352 passenger and 150,695 gross ton Genting Dream, calling at Port Kelang (for Kuala Lumpur) and Penang in Malaysia and Phuket in Thailand. Staring 10 March 2023, the 1,856 passenger and 75,338 gross ton Resorts World One commenced her first homeport deployment in

Hong Kong and Taiwan, followed by Indonesia. With the inception of Resorts World Cruises, the brand aims to position itself as the leading cruise line in the region for Asian sourced markets, providing the highest standards in international cruise experience, safety, and precautionary measures.

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Revolut, the global fintech with more than 45 million customers worldwide, recently conducted a survey with research company YouGov on a representative sample of 1,000+ Singaporeans aged 18-65+. The survey revealed key trends and behaviours among Singaporean travellers.

Singaporeans set to spend more on travel this year 

The demand for travel in Singapore continues to see an upward trend. The number of passengers departing Changi Airport saw an increase of over 80% year-on-year in 2023. This trend is expected to continue in 2024. Revolut also observes an increasing desire to travel further and for a longer duration.

According to results from the survey Revolut commissioned with YouGov, 1 in 5 Singaporeans surveyed believe they will spend more on travel in 2024 as compared to 2023. Even so, Singaporeans do prefer to set a budget and use tools to ensure they do not go over their budget.

More than half (54%) of Singaporeans surveyed determine their travel budget by estimating costs for transportation, accommodation and activities. 47% consider the duration of the trip and daily spending allowance while 35% base the budget on available savings or disposable income. 1 in 4 Singaporeans surveyed set a fixed amount based on previous travel experiences.

Many Singaporeans are paying unnecessary FX fees when travelling

With the many exciting aspects of travelling, finances is not necessarily on the top of one’s list. It is often an afterthought or one forgotten altogether, only to resurface once a traveller is back on home soil as they try to frantically figure out how they incurred so many additional costs, which in most cases, can be completely avoided. 

In terms of payment methods used overseas, 7 in 10 Singaporeans surveyed use cash. 48% use credit cards, of which 44% of them rely on dynamic currency conversion which incurs an additional fee. Of those who use credit cards, more than half (53%) are Gen X while 34% are Gen Z. 38% use debit cards, primarily made up of the younger generation, Gen Z.

Overall, more than 40% of Singaporeans surveyed have paid FX fees charged by their bank or credit card issuer for purchases made overseas. Over 30% have been charged currency conversion fees for converting currency at banks or currency exchange services. 

In addition, 1 in 4 have paid dynamic currency conversion fees when they paid in their home currency vs the local currency when overseas and 1 in 4 have paid ATM withdrawal fees from non-partner banks / international ATMs.

Best deals, value & experiences more important for Singaporeans than luxury

Singaporeans tend to be deal seekers and are more focused on the value they get and experiences they receive rather than luxury while travelling. 3 out of 5 Singaporeans surveyed book their accommodation in advance to take advantage of discounts and get deals which are most value for money.

Almost 30% of Singaporeans surveyed consider themselves Budget / Value travellers and close to 20% said they are Experiential travellers vs only 3% who are Luxury travellers.

Singaporeans still heavily rely on money changers to exchange currency 

While most Singaporeans use more than 1 method to exchange currency, over 70% of those surveyed prefer to do so at a money changer before travelling overseas. 25% of Singaporeans exchange currency in their destination country. Out of which, 12% utilise currency exchange kiosks or bureaus and 13% withdraw cash from ATMs.

The younger generation tends to be more mobile savvy and has a higher proportion of people using apps like Revolut for currency exchange (37% of Gen Z vs just 16% of Baby Boomers).

Revolut enables users to exchange currencies at competitive exchange rates, better than what they would get at a money changer or a bank. In addition, with Revolut, users can spend in over 150 currencies and store up to 34 currencies in their Revolut wallet. These include the most recently added Indonesian Rupiah and other popular currencies like the Philippine Peso, Thai Baht, Korean Won and Indian Rupee. Revolut users also don’t need to carry large chunks of cash as Revolut allows users to withdraw up to S$350 (Standard account) from overseas ATMs each month without incurring any fees. Users can also find ATMs nearby through the Revolut app.

Raymond Ng, Chief Executive Officer at Revolut Singapore said, “One of the biggest pitfalls when travelling abroad is being charged unnecessary FX fees. Most banks in Singapore charge up to 3.25% per transaction. These unfavourable and many a times hidden fees was the reason why Revolut was born. Being charged FX fees can be completely avoided by using a multi-currency card like Revolut. Revolut offers fee-free currency exchange on weekdays for up to S$5,000 per month for the Standard Plan. We believe in transparency and in simplifying all things money.”

Top 5 measures Singaporeans take to secure their finances during travel

Nothing ruins a trip more than losing one’s phone or credit / debit card. Thankfully, there are still measures travellers can take in advance to secure their finances when travelling. Here are the top five measures Singaporeans take:

1. Enable two-factor authentication (2FA) for online banking and financial accounts (48%) 
2. Set up transaction alerts on their bank or credit card accounts to monitor activity (44%)
3. Card freezing or locking capabilities in case of loss or theft (36%)
4. Notify their bank or credit card issuer of their travel plans to avoid card blocks for suspicious activity (26%)
5. Use a prepaid travel card with limited funds for added security (25%)

Singaporeans’ travel money app wishlist 

Over half (52%) of Singaporeans surveyed selected 

1. Currency conversion at competitive rates without hidden fees 
2. Real-time transaction notifications to track spending and detect unauthorised activity 
3. Card freezing or locking capabilities in case of loss or theft 

Other top-rated features include:

• Multi-currency wallets for convenient management of various currencies (38%)
• International money transfers with lower fees and faster processing times (28%)
• Virtual cards for added security when making online purchases (27%)
• Access to travel insurance or assistance services directly through the app (25%)

Revolut offers all of the above and more. Through the Revolut app, users can instantly freeze or unfreeze their card in case it is lost or stolen. Revolut’s unique single-use virtual disposable card can also be used at physical stores as well as online. Once paid, the details are deleted so they can’t be skimmed or re-used. This allows users to use their card for one-off transactions as well as protect them from online sites they are not sure of. Users can generate up to five cards a day.

Don’t have an account yet? Join Revolut for free

Manage your everyday spending with powerful budgeting and analytics, transfer money abroad, spend easily in the local currency, and so much more. Join 40M+ already using Revolut.

It’s free to download the app and create a Revolut account. You can access a variety of money management tools on your free Standard account, or you can upgrade to one of our paid plans to get even more from your money. Download the app here

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The ordinance was filed by minority floor leader, Councilor Salvador Philip Lacuna of the Sixth District. The MOVE MANILA Ordinance which stands for a Motor-vehicle and Pollution Free Health and Wellness Program of the City of Manila aims to encourage Filipinos to move more and engage in age and health appropriate regular  exercises, which is also aligned with and implement the Philippine National Guidelines on Physical Activity published in 2010 by the Department of Health(DOH). It promotes mental well-being as provided in the Mental Health Act (Republic Act 11036).

In his sponsorship speech, he pointed out the importance of having a fit lifestyle while creating memories as he recalled his childhood, biking in the vicinity while seeing the famous Manila Bay sunset. The said ordinance was also patterned after the global trend of having “car-free or carless day” in certain metropolitan cities such as Paris, New York, Vancouver etc. It was also tried in nearby cities such as Makati, Pasig, Taguig and Mandaluyong.

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The filed draft ordinance was encouraged and supported by the members of the council. All of them are looking forward to experiencing a car-free Sunday in the City of Manila. This is also a way of letting people enjoy the mixture of man-made and natural beauty of the city, particularly the view of Manila Bay.

The said ordinance was signed by Mayor Maria Sheilah “Honey” Lacuna-Pangan on the morning of May 13, 2024 at the Manila City Hall. She also commended the city council for the passage of this landmark ordinance. She added that the concerned city hall departments, such as the Manila Traffic and Parking Bureau(as the lead agency) along with others, will be all hands by notifying the buildings, businesses, residents, and offices along Roxas Boulevard so they can participate and make the needed adjustments to their Sunday schedules in May and June.

As per the Manila Public Information Office(MPIO) post in their Facebook page, Mayor Lacuna also said “The walkers, joggers, runners, and bikers will get to see for themselves the results of the road reblocking and improvements underway on Roxas Boulevard. Waste management and public safety measures will be done to ensure the success of our pro-environment, healthy lifestyle activity.

The post “Car-free Sunday” in Manila Starts on 26 May 2024 appeared first on Marketing In Asia.

The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – a McDonald’s Philippines innovation. Bike & Dine facilities include bike repair and e-bike charging stations, integrated bike racks and dining ledges and bicycle-safe ‘Ride-Thrus’. In a country where there are now four bicycle owners for every car owner, these facilities help to address a shortage of bike-friendly infrastructure: it can be difficult for cyclists to find safe places to take breaks, charge e-bikes and make minor repairs.

McDonald’s then challenged Leo Burnett Manila to get the nation cycling and turn McDonald’s restaurants into must-visit stops on any biking journey. With stores located in Tagaytay, which has views of Taal Volcano, a geologic wonder located within Lake Taal; the island of Boracay, famous for its pristine white-sand beaches; and Intramuros, a historic walled city in Manila, Leo Burnett Manila launched ‘Ride the Arches’ – a program incentivizing cyclists to discover some of the most scenic McDonald’s restaurants in the world, especially those with Bike & Dine facilities.

Kenneth S. Yang, CEO and President of McDonald’s Philippines, explains: “McDonald’s launched Bike & Dine facilities during the pandemic after seeing a surge in bike usage across the country. We saw an opportunity to improve the customer experience for our two-wheeled customers, and be an advocate for sustainable mobility—encouraging more customers to ride.”

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Raoul Panes, Chief Creative Officer, Leo Burnett Group Manila and Publicis Groupe Philippines, adds: “We loved the idea of using McDonald’s scale, infrastructure and operations to support a vast community of bike enthusiasts, adding value with rewards, and creating an always-growing network of routes that lead across our stunning country. By incentivising cyclists to ‘Ride the Arches’, McDonald’s has become the gateway to discovering some of the most beautiful places in the Philippines.”

To kick off ‘Ride the Arches’, McDonald’s challenged cycling groups nationwide to create routes that loop from arch to arch, with McDonald’s as the start and end point. It also recruited cycling influencers to create and share their favorite routes, sharing these routes on popular cycling apps like Strava or Komoot.

Next, McDonald’s hosted a series of community bike rides called #TourDeMcDo. Fuelling these rides are free meals, special cyclist meals, and merchandise for those who share the best photos or ride the most kilometers.

With over 100 routes and over 51,000 kilometres pedalled so far, ‘Ride the Arches’ will continue to work with cycling groups in cities with McDonald’s Bike & Dine facilities in 2024, organizing and sponsoring rides and promoting cycling safety. Events are planned for World Bike Day (3 June) and National Bicycle Month (November), positioning McDonald’s restaurants as essential refueling stations for biking communities – a place to rest, enjoy bike repair services and their McDonald’s favorites.

The post McDonald’s Philippines gets the nation cycling with “Ride the Arches” appeared first on Marketing In Asia.

Today’s digital landscape is saturated, leading to declining Click-Through Rates (CTR) for traditional ads, worsened by ad-blocking software. In Southeast Asia, ad-blocking rates hit 53% in Indonesia and 51% in Malaysia. Coupled with a growing scepticism towards conventional advertising among audiences, travel brands are prompted to re-evaluate their marketing strategies.

This is where influencer marketing comes. It emerges as a genuine and engaging alternative for brands to connect with potential customers. In Southeast Asia, influencer endorsements hold significant power, especially when it comes to travel. In the region, over 80% of consumers base their travel decisions on influencer recommendations. This is reflected in the projected growth of the influencer marketing sector in the region, which is expected to surpass US$2.59 billion by 2024.

Enter travel influencers who have garnered online followings by sharing their adventures and insights. Unlike impersonal advertisements, travel influencers foster trust with their audiences, offering recommendations grounded in genuine experiences. Proficient in visual storytelling, they use compelling visuals to evoke wanderlust, making dream destinations feel within reach. Moreover, travel influencers often cater to specific travel preferences or niches, enabling brands to connect with highly relevant audiences. By fostering interactive content, reviews, and follower recommendations, partnering with the right travel influencers generates buzz around a destination, reaches new audiences, enhances engagement and ultimately, drives bookings.

Nano influencers or mega influencers?

The truth about influencer marketing is — that brands can tap into influencers across the marketing funnel, from generating awareness to educating potential consumers, converting them to buyers, and ultimately, instilling brand loyalty. However, a common challenge is finding the right influencers that would yield the desired results. The rule of thumb is that whether they are macro, micro, or nano influencers, each influencer niche offers different levels of reach and engagement, and each should serve a distinct purpose in one’s campaign. In short, choosing micro or nano influencers instead of larger ones should not be framed as an “either/or” situation but rather as a consideration revolving around reach and frequency.

Delving into this, celebrities and mega influencers excel in providing immediate access to vast target audiences. Due to their extensive reach, they can swiftly elevate brand visibility and awareness. This means they can be better engaged for top-funnel strategies and get initial buzz and interest in campaigns. In fact, data from impact.com and Cube Asia’s ‘The Power of Influence’ Report shows that for 67% of Southeast Asian consumers, mega influencers hold the most sway when it comes to their purchasing decisions – even more than traditional celebrities. And by leveraging such big personalities’ star power and large following, travel brands can create aspirational content to get the attention of the masses to any travel destination or experience. For example, this has fared well particularly in Indonesia and the Philippines, where mega influencers are taking over live-selling for brands at a rapid scale, generating up to US$500k per streaming session.

On the other hand, micro and nano influencers excel at building deeper connections with their audiences. Their recommendations hold a sense of authenticity and trust, fostering long-term relationships with consumers. This “granular engagement” allows for highly personalised content that promotes exclusive deals and discounts. In Southeast Asia, Singaporean consumers had the highest engagement rate (47%) when it comes to micro-influencers affecting their purchasing decisions, with YouTube and Facebook being the most popular platforms.

Additionally, the smaller scale and frequent interaction between micro/nano influencers and their followers enable them to amplify brand messages and reach a wider audience through creative content and targeted campaigns. These close relationships can also be leveraged to run contests and giveaways, ultimately driving brand awareness, bookings, and sales.

Ultimately, the choice between these influencer categories should be driven by their role in the overall campaign objective and marketing mix—whether it’s for brand awareness, conversions, sales or both. Remember, influencer marketing is not a one-size-fits-all approach. By clearly defining your campaign objectives (awareness, engagement, sales) and aligning them with the unique strengths of each influencer tier, travel brands can unlock the full potential of influencer marketing and achieve maximum impact.

Paying influencers and measuring success

In the travel industry, brands have various options for contracting and compensating influencers, depending on their specific objectives and budget considerations. A common tactic is “hosted stays or free tickets,” where travel brands offer influencers complimentary accommodations or flights, meals, and experiences in exchange for content creation and promotion. This approach is particularly prevalent among hotels, airlines, and tour operators. For instance, a luxury resort might invite influencers to stay for a weekend and share their experiences on social media.

Another approach is the affiliate model, where brands establish partnerships with influencers, offering them a commission for driving traffic, leads, or sales to the brand’s website through their unique affiliate links. This method effectively generates direct bookings or sales, with influencers compensated based on the number of conversions they generate. Some brands opt for hybrid agreements, combining a fixed fee payment and the affiliate model. In this scenario, influencers are rewarded for the time and resources they put into creating the content. They also then receive a commission based on their performance metrics, allowing brands to leverage influencers’ reach while incentivising tangible results.

Manually tracking the performance of an influencer program can be time-consuming, prone to errors, and lacks scalability for larger campaigns. Fortunately, specialised influencer and partnership marketing platforms such as impact.com offer a cost-effective solution that delivers significant advantages. These platforms typically represent a small fraction of the overall campaign budget, yet provide tremendous benefits in terms of accuracy, scalability, and streamlined payment processes. Furthermore, these technology platforms offer valuable insights for both brands and influencers. Brands can monitor key performance metrics, track ROI, and optimise their campaigns, while influencers can measure their own performance, see their earnings, and communicate with brands all in one interface.

Playing the long-haul flight

As influencers continue to become indispensable in the travel industry, brands must consider their long-term impact and the scale of their overall marketing strategy and success. A successful influencer partnership depends on how both brands and influencers can work together with transparency and autonomy and, most importantly, strike a balance between influencing and selling. By carefully crafting mutually beneficial partnerships, marketers can unlock the true power of influencers, propelling their brands to new heights and fostering lasting bonds with adventure-seeking audiences.

The post From living the dream to selling it: how influencers are transforming SEA travel appeared first on Marketing In Asia.

In the past, navigating the complexities of diverse travel and hospitality campaigns posed significant challenges for Affilired. They sought a partnership and affiliate marketing platform that could provide automation, flexibility and scalability to effectively manage their myriad campaigns. Furthermore, the ability to tap into new markets and uphold a global perspective emerged as essential components of their strategy.

“Six years ago, our journey commenced in search of a robust affiliate marketing solution tailored to navigate the dynamic and evolving travel landscape,” says Diego Gomila, Chief Executive Officer of Affilired. “The onset of the pandemic four years ago served as a pivotal moment, underscoring the imperative for agility and innovation in our approach. The capabilities offered by impact.com seamlessly align with our overarching vision of surmounting obstacles and ushering in a new era of travel marketing excellence.”

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Partnering with impact.com positions Affilired to accomplish significant business objectives for their clients in Southeast Asia. Their primary focus lies in expanding their reach into previously untapped markets such as Vietnam, Philippines and also the African continent. Additionally, they plan to harness impact.com’s solutions to refine affiliate marketing strategies and enhance performance, thereby driving growth and fortifying their foothold within the travel industry.

“At Affilired, we’re firm believers in collaborative innovation to drive the travel industry forward,” adds Gomila. “Our partnership with impact.com exemplifies this ethos, merging expertise and resources to elevate travel experiences worldwide. Together, we’re not merely navigating; we’re pioneering uncharted territories, shaping the future of travel through our mutual dedication to excellence and innovation.”

Speaking on the partnership, Antoine Gross, General Manager, Southeast Asia & India at impact.com, says, “This partnership creates a powerful synergy between Affilired’s travel-focused expertise and our award-winning technology. Together, we offer a comprehensive solution for travel and hospitality brands, unlocking new avenues for market reach and growth. This collaboration will position Affilired and impact.com as the preferred go-to solution for driving success in travel affiliate marketing across Southeast Asia.”

The post Affilired and impact.com Propel Industry Forward with Strategic Alliance to Transform Travel Experiences appeared first on Marketing In Asia.

Songkran is Thailand’s largest festival and traditionally a time when friends and families across all generations reconnect. For Thai Tinder users it’s also a time to make new connections, as mentions of “Songkran” in Tinder profiles  in April are 5.5x higher than the month prior based on data in 2023 showing that young people are looking to find new matches during this time.

Embracing the playful side of Songkran, Gen Z can add the stickers to their profile and share with others their passion for the festival while also using the stickers as creative conversation-starters.

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Designed in a fun Gen Z style that combines sanook and the festival’s traditions, there are four stickers for Tinder users to choose from, each one representing an iconic element of Songkran:

• The Thai elephant is known for its love of splashing water, just like people during Songkran.
• The water gun, essential equipment for the fun-loving water warriors.
• Building a Chedi from sand is a traditional activity at temples during Songkran.
• The traditional silver bowl used for splashing water on elders as a sign of respect.

Tinder’s Songkran stickers are available in the app from 11 April onwards. Tinder users can add stickers to their profile by tapping on in-app notifications, and stickers can be changed by tapping on another user’s sticker on their profile.

About Tinder®

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

Tinder Singapore / APAC newsroom

The post Tinder launches its first-ever Songkran stickers for users to add on their profile to celebrate Thailand’s World Songkran Festival appeared first on Marketing In Asia.

Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, stressed the importance of high data protection standards. He remarked, “The rigorous standards of compliance and commitment to data protection we have in place for our Indian business helped us transition smoothly towards stringent international compliances.”

Magow also acknowledged the longstanding support from Indian travelers, “We are indebted to the trust and affection that we have received from Indian travellers for over two decades and continue to hold ourselves to higher standards and standard operating procedures (SOPs) on a regular basis. Our decision to make MakeMyTrip accessible globally is a result of this very goal—testing our processes against rigorous protocols across the world to enable our travellers to book or modify their travel purchases on the platform without any roadblocks wherever they are geographical,” he stated.

The goal of the expansion is not only to serve the vast Indian diaspora but also to attract more international tourists to India. Magow emphasized, “Our global accessibility will help us reach the vast Indian diaspora. Importantly, this expansion will enable us to cater to a broader audience, fostering increased inbound travel to India.”

He further highlighted the benefits of this growth for tourism in India, particularly in its less visited locales. “Importantly, this expansion will enable us to cater to a broader audience, fostering increased inbound travel to India. Our extensive coverage, offering accommodations in more than 2,000 cities, will assist international tourists in discovering the hidden gems of India,” Magow concluded.

The post MakeMyTrip Expands Globally, Adheres to GDPR & CCPA – Targets Inbound Indian Tourism appeared first on Marketing In Asia.

A Change in Leadership at Cleartrip

After working with Flipkart for over fifteen years, Tavleen Bhatia now brings her knowledge in strategic marketing and revenue optimisation to Cleartrip. She oversaw major marketing, growth, and monetization initiatives, with a focus on Flipkart Mobiles, throughout her time there. Her extensive experience, which includes influential leadership roles at Unilever with brands like Sunsilk, Lakme, and Dove, makes her an excellent fit for her new role at Cleartrip.

Objectives for the Future of Cleartrip’s CMRO

With her new position, Bhatia will be in charge of Cleartrip’s growth strategy and execution, as well as its brand and performance marketing efforts. Her appointment is very significant since it falls during a period of tremendous change in the tourism sector, which is actively seeking new methods to engage customers.

The Chief Business Officer of Cleartrip, Prahlad Krishnamurthi, expressed his excitement over Bhatia’s hiring, praising her inventive mindset and extensive background in technology as strengths that would propel the company forward in its next development phase.

The prospect excites Bhatia, who plans to use her wealth of knowledge to help Cleartrip continue to innovate and focus on its customers. She was excited to join the Cleartrip team, put her new outlook on the issues she would face, and help increase the brand’s impact in the travel market.

Shift and Future Prospects

Kunal Dubey’s departure from Cleartrip, where he played a key role in pushing the brand’s marketing strategy and campaigns, occurs at the same time as this leadership transfer.

In the future, Cleartrip will continue to provide hassle-free vacations, with Bhatia spearheading its marketing and revenue initiatives. As it enters a new era of innovation and expansion, the firm will work to solidify its place in the travel industry while maintaining its commitment to its partners and consumers.

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The hiring of Tavleen Bhatia as the new chief marketing and relationship officer (CMRO) of Cleartrip is a watershed moment in the company’s history, demonstrating its commitment to exceptional leadership and creative expansion. With her as CEO, Cleartrip will tackle the changing travel industry head-on and strive to revolutionise consumer experiences. Under Bhatia’s guidance, Cleartrip is about to take off, and the travel community is waiting with bated breath to see what the future holds for the online travel arena.

A new course of action is being hinted at by Cleartrip’s leadership update, which highlights the need of creative and strategic leadership in the cutthroat travel sector. Under Tavleen Bhatia’s leadership, Cleartrip is preparing for a time of revitalised expansion and consumer involvement, paving the way for thrilling innovations in the tourism industry.

The post Tavleen Bhatia Steps in as Cleartrip’s Latest CMRO appeared first on Marketing In Asia.

Affordable Rates, Convenient Connections

With Monday and Friday departures from Melbourne, the new Hanoi-Melbourne service will launch on June 3, 2024. Return flights that touch down in Melbourne later that day are available to passengers on Saturdays and Tuesdays. By adding this route, Vietjet expands its vast network that links Ho Chi Minh City to important cities in Australia.

Those interested in history and culture will be able to take advantage of Vietjet’s new direct route between Hanoi and Hiroshima starting May 12, 2024. Everyone is in agreement that this is the first ever nonstop service between Vietnam with the Chugoku and Shikoku regions of Japan. Twice weekly on Sundays and Thursdays, you may take a flight that lasts around four hours and thirty minutes. Vietjet has expanded its Japan network with the addition of this new route, which connects eight main cities in Vietnam to famous destinations in Japan.

Discover Exciting New Ways to Celebrate at Affordable Prices

In an enticing sale, Vietjet is offering all-inclusive fares as little as RM120 in honour of these new routes. Starting on March 8, 2024, and ending on December 31, 2024 (excluding holidays and busy seasons), these sales will be good for travel any time between those dates. To make a reservation, go to https://www.vietjetair.com/ or use the Vietjet Air mobile app.

A Gateway to Vietnamese Delights

In the middle of Vietnam lies Hanoi, the country’s cultural and historical mecca. With a rich history spanning over a thousand years, this bustling town captivates visitors with its stunning lakes, unique Old Quarter, and outstanding French colonial architecture. In addition to its breathtaking architecture, Hanoi is well-known for its exquisite cuisine, which serves as an excellent introduction to Vietnamese culinary traditions.

The beautiful northern Vietnamese landscapes of Ninh Binh and Sapa, as well as the UNESCO World Heritage Site of Ha Long Bay, are easily reachable from Hanoi. From Hanoi, you can easily reach several other cities in Vietnam, like Da Nang, Ho Chi Minh City, Nha Trang, Phu Quoc, and many more. The extensive international network of Vietjet makes connecting to other destinations in Southeast Asia and the Asia-Pacific area a piece of cake.

Also read: MDI Ventures Champions Sustainability with Impact Reports Showcasing Portfolio’s Positive ESG Contributions

Supporting Regional Ties and Tourism as a Growth Catalyst: Fourth Hypothesis

In a calculated move, Vietjet has introduced these new services to satisfy the sluggish travel demand. The goal of Vietjet is to connect Vietnam with major locations in Japan and Australia in the Asia-Pacific area so that people from both countries may learn from each other, experience economic growth, travel, and cultural exchange. As Vietjet expands, more and more destinations are becoming more accessible and inexpensive for passengers.

The post Vietjet Soars to New Heights: Direct Flights Connect Hanoi to Melbourne and Hiroshima appeared first on Marketing In Asia.

Vietjet Spearheads Direct Connection to Foster Vietnam-Laos Relations

Vietjet has recently unveiled its much-anticipated direct flights that bridge Ho Chi Minh City, the pulsating heart of Vietnam’s economy, with the tranquil capital of Laos, Vientiane. This unique route stands as the market’s first, crafted to significantly cut down travel time and costs, thereby catalyzing an upswing in tourism, trade, and economic interactions between these two distinct locales.

Inaugural Celebrations with Esteemed Attendees

The ribbon-cutting ceremonies at Tan Son Nhat International Airport and Wattay International Airport were graced by notable figures from the Consul General of the Lao People’s Democratic Republic in Ho Chi Minh City, the Department of Civil Aviation of Laos (DCAL), Airports of Laos (AOL), alongside Vietjet representatives. They collectively lauded Vietjet for this trailblazing initiative and warmly greeted the inaugural flight’s passengers.

Flight Details and Passenger Experience

Offering a direct gateway to the “Land of a Million Elephants,” Vietjet’s new route operates four times a week—on Mondays, Wednesdays, Fridays, and Sundays. The journey promises a swift passage of just 1 hour and 45 minutes, enabling travelers to immerse themselves in Vientiane’s enchanting landscapes and cultural heritage with utmost ease.

Insights from Vietjet’s Vice President

Nguyen Thanh Son, the Vice President of Vietjet, shared, “The new service connecting Ho Chi Minh City to Vientiane not only shortens the travel time between Vietnam and Laos but also expands Vientiane’s air connectivity to destinations in the region and the world through Vietjet’s international flight network. We will continue to offer more affordable airfares on our modern, new fleet and excellent services.”

Launch Promotions to Mark the Occasion

To celebrate the launch, Vietjet is thrilled to present promotional fares starting from an enticing RM120, available from March 1 to 8, 2024. These special rates are applicable to the Ho Chi Minh City – Vientiane route and a selection of other destinations across Southeast Asia, Northeast Asia, South Asia, and beyond. Travel enthusiasts can snag these deals via the Vietjet website or app, for trips planned from April 1 to October 31, 2024.

Also read: Malaysia’s Tourism Flourishes with Chinese New Year Spending Surge, Alipay+ Insights Show

Additional Benefits for Malaysian Travelers

Malaysians looking for new adventures will find Vietjet’s daily Kuala Lumpur to Ho Chi Minh City flights a boon, providing a seamless connection to Vientiane. This addition enhances travel flexibility and introduces an efficient alternative for reaching Laos’s capital.

Exploring the Richness of Ho Chi Minh City and Vientiane

Both Ho Chi Minh City and Vientiane stand as beacons of cultural, economic, and historical significance in their respective countries. Vietjet invites globetrotters to explore these destinations aboard their modern, eco-friendly aircraft, promising an experience filled with joy, inspiration, and the warm hospitality of their professional crew. The journey is also an opportunity to savor the exquisite flavors of Vietnamese cuisine, alongside a selection of international delicacies.

Join Vietjet on this exciting new venture and dive deep into the heart of Southeast Asia, where new stories and adventures await.

The post Vietjet Debuts Exclusive Direct Flight Linking Ho Chi Minh City and Vientiane, Unveiling New Horizons appeared first on Marketing In Asia.

Broadening the Alipay+ Network for Enhanced Tourist Experiences

Since November 2023, the Alipay+ network has rapidly expanded its footprint in Malaysia, ensuring tourists can effortlessly transact with their domestic e-wallets wherever they roam. This expansion is supported by strategic alliances with leading Malaysian merchants in sectors like retail and F&B, including household names like 7-Eleven and Watsons, rolling out exclusive CNY promotions. The outcome? A doubling in spending during the first week of CNY 2024 compared to CNY 2019, with an astonishing tenfold increase from the previous year.

Digital Payments Spearheading Commerce Across Borders

Dr. Cherry Huang, General Manager of Alipay+ Offline Merchant Services at Ant International, shared, “With its use spreading across age and income groups, mobile payment is increasingly becoming an important promoter of local and cross-border commerce in Asia and beyond.” Through the partnership with PayNet, there’s been a notable uptick in Alipay+ transactions via the DuitNow QR network, enhancing convenience for tourists while opening new doors for local enterprises, regardless of their size.

Streamlining Payments for Tourists with Global E-Wallets

The integration of 13 international e-wallets and banking apps, including Alipay and Kakao Pay, has simplified the payment process for tourists in Malaysia. This strategic move, just in time for the peak travel season, not only provides tourists with added convenience but also fosters growth opportunities for local merchants. Beyond Chinese tourists, Malaysia is also a preferred destination for travelers from Hong Kong SAR, the Philippines, and Thailand.

Significant Growth in Cross-Border QR Transactions

Following the introduction of Alipay+ supported e-wallets for QR payments in November 2023, there’s been a significant surge in inbound cross-border QR transactions. By February 2024, the daily transactions and spending via Alipay+ at DuitNow QR merchants had both increased by 2.5 times compared to December 2023.

Celebrating Economic Advancement Through Strategic Alliances

Gary Yeoh, Chief Commercial Officer of PayNet, expressed immense pride in the transformative journey undertaken with Alipay+, emphasizing how such strategic collaborations are pivotal in propelling economic growth and enriching the tourism experience. This initiative is in line with Malaysia’s ambitious plans to invigorate tourism, especially with the upcoming Visit Malaysia 2026, by ensuring a seamless cashless payment experience for international visitors.

Also read: Navigating the Future: Australia’s Higher Education Sector at a Crossroads

Envisioning a Prosperous Future for Malaysia’s Tourism

The enduring partnership between Malaysia and China, celebrating half a century, has introduced several initiatives aimed at boosting tourism, including visa-free travel and the potential for direct flights, which are expected to further enhance tourism. With a steadfast commitment to digital transformation, Malaysia is set to offer a frictionless experience for tourists, solidifying its status as a leading global destination.

The insights from Alipay+ and PayNet paint an optimistic picture of Malaysia’s tourism sector’s resurgence and expansion. As Malaysia continues to integrate digital payment solutions and foster strategic partnerships, it stands as a beacon of how technology can revolutionize the tourism landscape, offering convenience to tourists and opportunities for local businesses alike.

The post Malaysia’s Tourism Flourishes with Chinese New Year Spending Surge, Alipay+ Insights Show appeared first on Marketing In Asia.

A Surge in Searches

The introduction of visa-free travel has ignited an unprecedented level of interest among tourists from both countries. Agoda’s figures reveal that in the month succeeding the policy’s implementation, searches from China to Malaysia saw an increase of over five times compared to the previous month. Similarly, Malaysian interest in venturing into the vast expanse of mainland China saw a threefold rise, highlighting a mutual enthusiasm for cross-border exploration.

Destinations in the Spotlight

The search data from Agoda paints a vivid picture of the destinations capturing the imagination of travelers. From the bustling streets of Kuala Lumpur to the serene beaches of Langkawi, Chinese tourists are showing a growing fascination with Malaysia’s diverse attractions. Conversely, Malaysians are increasingly drawn to the urban landscapes of China, with cities like Guangzhou, Shanghai, and Beijing topping their travel lists, alongside Chengdu, known for its endearing giant pandas.

Insights from Agoda

Reflecting on the trend, Enric Casals, Associate Vice President Southeast Asia at Agoda, remarked, “The increased search activity and the diverse destinations in both markets that made the rankings reflect the excitement among travelers from Malaysia and China to explore each other’s wonders. It’s great to see travel becoming more frictionless. But no matter the necessary visa requirements, Agoda remains committed to helping travelers see the world for less through great value deals.”

Also read: TEG Group Ushers in New Era with Strategic Leadership Appointment

Malaysian Wanderlust for China

Agoda goes beyond mere statistics to inspire Malaysian travelers with a curated list of the top five Chinese cities. Each city, from the ‘City of Flowers,’ Guangzhou, to the historical depths of Beijing, offers a unique window into China’s vast cultural and historical heritage, promising experiences rich in history, culture, and culinary delights.

Agoda: Facilitating Global Journeys

With its comprehensive network spanning hotels, holiday properties, flights, and activities, Agoda stands as an essential tool for planning a wide range of travel experiences. Whether it’s the dynamic streets of Shanghai or the historical grandeur of Beijing, Agoda ensures travelers have a plethora of options at their fingertips, making worldwide exploration more attainable and economical.

As the world grows closer with the easing of visa restrictions, platforms like Agoda play a crucial role in turning the dream of global travel into a reality. The surge in interest between China and Malaysia is not merely a reflection of the countries’ mutual allure but also underscores the growing desire for discovery and cultural exchange across borders.

The post Visa-Free Travel Sparks Boom in China-Malaysia Travel Interests, Agoda Reports appeared first on Marketing In Asia.

Embracing Digital Innovation in HR

Vietjet’s strategy in digital transformation within HR encompasses a comprehensive plan to utilize digital advancements for improving human capital management. This initiative is aimed at enhancing operational efficiency and fostering a more engaging and fulfilling work environment. The airline’s commitment to merging visionary HR strategies with practical actions, along with its focus on developing competencies for a future-ready organization, were pivotal in securing the award.

A Global Platform for HR Excellence

The ceremony was a significant event, uniting over 200 speakers and 3,000 global leaders from the HR and industry sectors from over 119 countries. This international gathering underscored the critical role of innovative HR practices in the contemporary business landscape and acknowledged organizations at the forefront of this transformation.

Cultivating a Diverse and Recognized Workplace

With a diverse team of more than 6,000 individuals from over 50 countries, Vietjet is celebrated as the best workplace in Asia and a leading employer for numerous years. The airline’s robust management and HR policies have played a crucial role in its swift recovery and expansion of its flight network following the pandemic, showcasing the resilience and flexibility of its business model.

Prioritizing People for Sustainable Growth

Central to Vietjet’s ethos is its steadfast dedication to its employees, viewing them as the most precious asset. The airline is committed to sustainable growth with a particular emphasis on the development of human resources. Through ongoing innovation and creativity, Vietjet aspires to unleash the full potential of its workforce, providing ample opportunities for both personal and professional development.

This strategy not only aids in the company’s prosperity but also benefits the wider aviation sector and community in this digital age.

Also read: Vietjet’s Fleet Expansion: A New Airbus A321neo ACF Joins, Promoting Greener Skies 

With ‘People’ identified as the top priority resource, Vietjet is committed to sustainable development with a core focus on human resource development. The company continuously innovates and fosters creativity to maximize the potential of its workforce, providing opportunities for employee self-development and contributing to the growth of the company, the aviation industry, and the community in the digital age.

Vietjet’s recognition at the 32nd World HRD Congress serves as a clear indicator of its advanced HR strategies and its commitment to excellence in the realm of employee experience and organizational growth. As the airline continues its ascent, its emphasis on HR digital transformation stands as a model for others in the industry to emulate.

The post Vietjet Soars to New Heights with Prestigious HR Digital Transformation Award appeared first on Marketing In Asia.

Vietjet has recently celebrated a significant milestone with the arrival of its newest Airbus A321neo ACF at Tan Son Nhat International Airport in Ho Chi Minh City. This latest acquisition not only increases Vietjet’s fleet to an impressive total of 105 aircraft but also cements its status as a frontrunner in the aviation industry, boasting one of the most modern and environmentally friendly fleets globally.

Prioritizing Sustainability and Comfort

The Airbus A321neo ACF is distinguished by its exceptional fuel efficiency, designed to offer an enhanced flying experience while significantly reducing the environmental footprint. With its modern features, this aircraft model is capable of achieving up to 20% in fuel savings, a 50% reduction in emissions, and a 75% decrease in noise pollution. Vietjet’s decision to adopt the A321neo ACF’s specially-designed cabin layout in 2019 positioned it as the first airline in the world to do so, leading the charge towards more sustainable air travel.

Strategically Expanding the Fleet

In alignment with its strategic growth plans, Vietjet has been steadily incorporating Airbus Neo aircraft into its fleet, providing the essential capacity needed for expanding its network in the future. The recent additions, aptly introduced in the Year of the Dragon, are set to enhance Vietjet’s ability to explore new destinations. Furthermore, in response to the increased travel demand during the Lunar New Year holidays, Vietjet introduced six wet-leased aircraft in early February, showcasing its dedication to meeting passenger needs with flexibility and efficiency.

Bridging Continents

The deployment of the 105th aircraft will further extend Vietjet’s network, facilitating connections within Vietnam and to international destinations such as Australia, India, China, Japan, South Korea, Indonesia, Thailand, and others. This expansion offers Malaysian travelers more flexibility and affordable options for flights connecting through Vietnam to various popular destinations worldwide. The daily flights between Kuala Lumpur and Ho Chi Minh City are a testament to this, providing a wide array of travel choices to thousands of passengers, ensuring convenience and accessibility.

Also read: Smith’s Launches Limited Edition Chips in Cosmic Collaboration with Netflix’s Rebel Moon 

Expanding Horizons

Vietjet has significantly broadened its horizons over the past year by introducing 33 new international and domestic routes, expanding its network to a total of 125 routes, including 80 international and 45 domestic. This growth has enabled Vietjet to successfully transport over 185 million passengers across the globe, marking a new chapter in air travel that prioritizes connectivity and accessibility.

In essence, Vietjet’s addition of the Airbus A321neo ACF to its fleet not only underscores its dedication to modern, efficient, and eco-conscious aviation but also sets a new standard for the industry in terms of operational growth and international connectivity.

The post Vietjet’s Fleet Expansion: A New Airbus A321neo ACF Joins, Promoting Greener Skies appeared first on Marketing In Asia.

Evolving the Art of Travel

Central to this campaign is the broadening of the 19 Degree Aluminum line, now encompassing a Backpack, Compact Carry-on, Briefcase, and Minaudiere. Each item is a testament to futuristic design and sophisticated textural nuances, reflecting the collection’s legendary aesthetic principles. Through the artistic vision of photographer Mia Barnes and the cinematic genius of director Dave Meyers, the campaign underscores TUMI’s relentless pursuit of forward-thinking and elegance.

Navigating Imaginative Realms

The cinematic element of the campaign is a storytelling marvel, placing Son Heung-Min and the 19 Degree Aluminum Backpack in the midst of surreal landscapes. These fantastical settings symbolize the collection’s distinctive attributes, immersing the audience in a visually arresting narrative that mirrors TUMI’s design ethos.

“TUMI is thrilled to unveil another disruptive 19 Degree campaign starring Son Heung-Min, one of our TUMI global ambassadors,” shared Jill Krizelman, TUMI’s Senior Vice President of Marketing and eCommerce. “With this campaign, we wanted to communicate the next evolution in backpacks featuring our latest expression of 19 Degree Aluminum, showcasing its cutting-edge design, innovative style, and our commitment to technical innovation. This creative strategy does exactly that, and continues to propel TUMI as a beacon of limitless evolution.”

Also read: Podcast Spotlight: Unveiling the Shadows of Online Child Abuse with ‘Disclosed: The Children in the Pictures’ 

Fusing Innovation with Practicality

The 19 Degree Aluminum Backpack marks a novel addition to TUMI’s offerings, marrying a leather back panel with the collection’s characteristic contours. The Compact Carry-On adapts the 19 Degree DNA into a more compact form, ideal for the business traveller seeking streamlined luggage. The Minaudiere, a statement accessory, combines versatility and fashion-forward design in three hues and two removable shoulder straps. The Briefcase, with its iconic curvature and robust aluminum build, exemplifies TUMI’s commitment to design superiority.

Available for purchase at TUMI.com and TUMI stores worldwide, the 19 Degree Aluminum collection invites travellers to discover the apex of travel luxury and ingenuity.

In an era where travel meets fashion, TUMI’s latest campaign not only captures the imagination but also solidifies the brand’s leadership in the evolution of travel accessories. With Son Heung-Min leading the charge, TUMI beckons you to embark on a voyage where design, functionality, and innovation converge.

The post TUMI Launches Visionary Campaign Featuring Son Heung-Min for Its Signature 19 Degree Aluminum Series appeared first on Marketing In Asia.

A Memorable Inaugural Celebration

The launch event, held at Tan Son Nhat International Airport, was a vibrant affair that reflected the festive spirit of the Lunar New Year, known as Tet in Vietnam. Distinguished guests including Mr. Wei Huaxiang, Consul General of China in Ho Chi Minh City, and Mr. Michael Hickey, Vietjet’s Chief Operating Officer, were in attendance. The ceremony was more than just a formal launch; it was a heartfelt celebration of Tet, with Vietjet’s team going the extra mile to make passengers feel welcomed and cherished through gestures of goodwill, such as the distribution of lucky money and heartfelt wishes.

Enhancing Travel Connectivity

The introduction of the Ho Chi Minh City – Chengdu route is a boon for travelers, offering daily return flights that add up to seven round-trips each week. The flight schedule is thoughtfully arranged to maximize convenience for passengers, ensuring a journey that is as enjoyable as the destinations themselves.

Malaysian travelers, in particular, stand to benefit from this new service, as it provides an alternative pathway to Chengdu with easy transit through Ho Chi Minh City. This addition not only increases travel flexibility but also expands the options available to those seeking to explore China, whether for leisure or business.

Exclusive Offers and Peace of Mind

To celebrate the launch of this route, Vietjet is offering exceptionally competitive fares, making international travel more accessible than ever. Additionally, the airline is ensuring passengers’ peace of mind by providing complimentary SkyCare travel insurance, marrying affordability with security.

Also read: Clicks, Calls, and Coffee: Three Years In and Beyond

A Gateway to Cultural and Historical Riches

This new flight service opens the door to a wealth of cultural and historical experiences. Ho Chi Minh City, the vibrant heart of southern Vietnam, is a treasure trove of iconic sights and culinary delights, serving as an ideal starting point for further adventures to Vietnam’s captivating destinations.

On the other side, Chengdu serves as a cultural hub in Southwestern China, offering visitors the chance to explore the native land of pandas and the UNESCO-recognized Jiuzhaigou. With Vietjet’s extensive network, travelers can effortlessly journey between the diverse and rich landscapes of both regions.

A Comfortable Journey with Culinary Delights

Vietjet is dedicated to providing a comfortable, enjoyable, and safe travel experience for all its passengers. Whether embarking on a business trip or a leisurely holiday, travelers can anticipate a delightful selection of Vietnamese and international dishes, served by a caring and professional cabin crew aboard the airline’s modern and environmentally friendly aircraft.

Vietjet’s new direct flight service is more than a mere transportation option; it represents a bridge between cultures, fostering trade and tourism, and drawing people closer together during one of the most beloved times of the year.

The post Vietjet Debuts Direct Flight Connecting Ho Chi Minh City with Chengdu, Ushering in the Lunar New Year with New Travel Horizons appeared first on Marketing In Asia.

A Leap in Growth and Network Expansion

The past year for Vietjet was characterized by an ambitious leap in operational scale, with the airline successfully conducting 133,000 flights. This feat transported 25.3 million passengers across its burgeoning network, marking an astounding 183% increase in passenger traffic over the previous year. The airline’s strategic foresight led to the introduction of 33 new routes, expanding its reach across both domestic and international skies, totaling 125 routes.

In a pioneering move, Vietjet became the inaugural airline to bridge Vietnam with Australia’s five major cities, including Sydney, Melbourne, Perth, Adelaide, and Brisbane. This achievement was complemented by the airline’s reinforced presence in the Vietnam-India corridor, adding flights to cities like Delhi, Mumbai, Ahmedabad, Kochi, and Tiruchirappalli, thereby solidifying its stature as the foremost operator in this segment.

Financial Fortitude and Operational Excellence

Vietjet’s financial narrative in 2023 was one of significant triumph, with the airline reporting a consolidated revenue of VND 62.5 trillion (approximately RM 12.1 billion). This represented a 56% growth on a year-on-year basis, with the final quarter alone witnessing an 89% surge in separate revenues and a 49% increase in consolidated revenues, underscoring the airline’s financial robustness and operational prowess.

The cargo sector of Vietjet also saw remarkable growth, with a 73% increase in cargo volume, significantly bolstering the airline’s overall operational success. With assets exceeding VND 84.6 trillion (approximately RM 16.37 billion) and a commendable debt-to-equity ratio, Vietjet’s financial health remains robust.

Sustainability and Safety at the Forefront

In its fleet modernization efforts, Vietjet concluded the year with 105 aircraft, including the state-of-the-art wide-body A330s. The airline’s commitment to reducing its carbon footprint resulted in a 15-20% decrease in carbon emissions. A strategic partnership with Boeing for the delivery of 200 737 MAX aircraft over the next five years further underscores Vietjet’s dedication to a sustainable future.

Safety remains a cornerstone of Vietjet’s operations, with the airline being recognized as one of the safest low-cost carriers. Through its active engagement in global safety forums and comprehensive training programs, Vietjet ensures the highest standards of safety in its operations.

Enhancing Passenger Experience through Innovation

Vietjet’s introduction of the SkyJoy loyalty program, which celebrated reaching 10 million members in 2023, alongside innovative payment solutions such as “Fly now Pay later” and Galaxy Pay, reflects the airline’s commitment to enhancing passenger convenience and accessibility.

Also read: Knight Frank’s Insightful Overview of Asia-Pacific’s Residential Markets in Second Half of 2023

Contributing to Regional Growth and Connectivity

Vietjet’s exceptional performance in 2023 contributed significantly to the development of tourism, investment, trade, and cultural exchange, setting records in international network expansion and annual revenue. Through its strategic initiatives, robust financial performance, and unwavering dedication to sustainability and safety, Vietjet is not merely navigating the skies but is shaping the future trajectory of the global aviation industry.

The post Vietjet’s Trailblazing Year: Elevating the Aviation Sector to New Horizons appeared first on Marketing In Asia.

With two prestigious prizes from International Finance Magazine, Vietjet has swung to the top of the recognised food chain, marking a major milestone. Two prestigious awards, one for “Best Finance Management – Aviation – Vietnam” and the other for “Best Low-cost Airline in Southeast Asia,” have recognised the airline’s rise to the top.

A Gathering of Global Business Elites

Hosted by International Finance Magazine, a publication at the forefront of the finance world, the International Finance Awards is an annual celebration of distinction. This year, the vibrant city of Bangkok played host to a gathering of the most influential figures and businesses from around the globe, with Vietjet emerging as a standout.

Vietjet’s Unwavering Pursuit of Excellence

Renowned for its innovative approach and commitment to enhancing the air travel experience, Vietjet has been recognized for its expansive flight network across the Asia Pacific and its strong financial performance in the post-pandemic era. The airline’s dedication to sustainable development, with a focus on Environmental, Social, and Governance (ESG) goals, has not gone unnoticed.

Insights from the Chief Operating Officer

Vietjet’s Chief Operating Officer, Michael Hickey, shared his thoughts: “Vietjet is proud to be a new-age carrier catering customers’ diversified demands and taking the lead to provide civilised, modern, and convenient travel opportunities at affordable costs to people and tourists within the region and around the world. The recognition from the international business and finance community is also a testament for Vietjet’s effective and transparent financial activities, affirming its leading role in promoting the economy, trade, tourism while being a trustful partner in the global aviation industry.”

Vietjet’s Expansive Reach and Customer-Centric Innovations

With a fleet of over 100 aircraft, Vietjet’s network spans from Vietnam and Thailand to destinations like Malaysia, Australia, and India. Serving over 185 million passengers, the airline has introduced unique offerings such as the “Fly First – Pay Later” program, SkyCare travel insurance, and the SkyJoy loyalty program, enhancing the overall travel experience.

Also read: Alexander Zverev Joins Forces with SPORTFIVE in a Landmark Partnership to Boost His Global Tennis Profile

A Culinary Adventure Above the Clouds

Passengers on Vietjet flights are treated to a diverse array of culinary delights, ranging from traditional Vietnamese fare to international favorites, all while enjoying special in-flight performances. This commitment to providing a comprehensive and enjoyable journey sets Vietjet apart in the aviation industry.

Vietjet Air’s recent accolades in finance and aviation are a testament to its relentless pursuit of excellence and innovation, setting a benchmark in the airline industry for customer service and operational prowess.

The post Vietjet Air Triumphs with Prestigious Accolades in Aviation and Finance appeared first on Marketing In Asia.

With the launch of their direct flight service from Ho Chi Minh City to Chengdu, Vietjet has taken a giant step forward in connecting Vietnam and China by air. The airline’s dedication to growing its network in this vibrant region is further demonstrated by this announcement, which follows the launch of the Ho Chi Minh City – Shanghai route.

Lunar New Year: A Time for New Beginnings and Connections

Coinciding with the Lunar New Year, the launch of this new service is more than a mere schedule on the flight calendar; it’s a symbol of Vietjet’s dedication to strengthening the bonds between Vietnam and China. This auspicious timing reflects the airline’s hopes for prosperity and joy in the year ahead, connecting people and cultures during a time of celebration.

Flight Details: Timings and Frequencies

Set to commence on February 10, 2024, the route between Ho Chi Minh City and Chengdu will feature daily return flights. The journey begins at Tan Son Nhat International Airport at 19:10 local time, touching down in Chengdu Tianfu International Airport at 00:15 the next day. The return leg departs from Chengdu at 00:50, arriving back in Ho Chi Minh City at 03:55.

Promotional Fares: An Invitation to Travel

In celebration of this new route, Vietjet is offering enticing fares starting from RM120, inclusive of all charges (*excluding taxes and fees). These special rates are available for booking through Vietjet’s website or mobile app, valid for travel from the launch date to March 30, 2024. Adding to the allure, passengers will also receive complimentary SkyCare travel insurance, ensuring peace of mind during their journey.

Enhanced Options for Malaysian Travellers

This new route is particularly beneficial for Malaysian travellers, offering them more flexibility and convenience. With daily flights between Kuala Lumpur and Ho Chi Minh City, passengers now have an additional, convenient transit option en route to Chengdu.

Also read: Microsoft Enhances Translator with Chhattisgarhi and Manipuri, Boosting Linguistic Inclusion in India

Cultural Riches Await: Ho Chi Minh City and Chengdu

Starting from the bustling economic hub of Ho Chi Minh City, Malaysian travellers can now easily venture to Chengdu, a city steeped in history and culture. From its culinary delights to its natural beauty, Chengdu offers a tapestry of experiences, making this route an attractive option for those seeking to explore the unique offerings of both Vietnam and China.

Vietjet’s Vision: Bridging Southeast Asia and China

Vietjet is not just expanding its network; it’s bringing regions closer. With Vietjet Thailand recently launching direct services to major Chinese cities from Bangkok, the airline is actively working towards enhancing travel and tourism across Southeast Asia and China.

A Commitment to Excellence

Vietjet stands out for its modern fleet, unwavering commitment to safety, and exceptional customer service. Whether it’s a business trip or a leisurely holiday, passengers can expect a journey that’s not only seamless but also memorable, thanks to Vietjet’s dedicated and professional cabin crew.

Vietjet’s new direct flight from Ho Chi Minh City to Chengdu is more than a route; it’s a bridge between nations, a celebration of shared cultures, and a testament to the airline’s vision of a more connected world. As we usher in the Lunar New Year, this new service promises to be a harbinger of prosperity and closer ties between Vietnam and China.

The post Vietjet’s New Direct Flight: Bridging Ho Chi Minh City and Chengdu in a Historic Move appeared first on Marketing In Asia.

Together, Marina Bay Sands, United Overseas Bank (UOB), and the Singapore Tourism Board (STB) are reimagining Marina Bay in Singapore. The region is about to get a revitalization thanks to this partnership, which will provide over 50 new experiences to both residents and visitors. These vary from elegant hotel stays to compelling activities, and from unique retail therapy to delicious eating options, all in conjunction with more than 19 important precinct stakeholders.

A Confluence of Strategies: Crafting a Unique Tourism Story

This initiative represents a harmonious blend of several marketing strategies. It combines the STB’s ‘Made in Singapore’ global brand campaign, the Bay Precinct Strategy of Marina Bay Sands, and UOB’s dedication to providing exclusive access to top-tier Travel, Shop, Dine, and Entertainment events across ASEAN. Together, they form a compelling and unique narrative that places Singapore on the global tourism map.

Also read: Navigating Love and Relationships in the Asia-Pacific: A Comprehensive Insight

‘Masterpieces, Made in Singapore’: A Campaign with Global Reach

Integral to this partnership is the ‘Masterpieces, Made in Singapore’ marketing campaign. This initiative, drawing on the strengths of STB’s global campaign, aims to highlight the unique and sometimes unexpected experiences that are possible only in Singapore. This campaign targets key markets including Indonesia, Japan, Korea, Malaysia, Thailand, Vietnam, and also aims to captivate visitors who are already in Singapore.

Kenneth Lim, Assistant Chief Executive, Marketing Group, STB, shared, “We are delighted to partner with Marina Bay Sands and UOB to collaborate with the wider Marina Bay precinct partners to enhance the vibrancy of the Marina Bay precinct by offering a series of unique experiences for visitors to enjoy. This partnership aims to excite and inspire our visitors to explore more of what Singapore has to offer.”

Irene Lin, Senior Vice President and Chief Marketing Officer (Resort Marketing), Marina Bay Sands, commented, “The Marina Bay precinct has the potential to be a canvas for cutting-edge lifestyle programming, with its diversity of hotel, attractions, retail and dining partners located in close proximity to our integrated resort. The partnership with STB and UOB allows us to further develop our first-in-class Bay Precinct Strategy, which offers business travellers a richer and varied bleisure experience.”

Jacquelyn Tan, Head of Group Personal Financial Services at UOB, stated, “UOB is honoured to be a part of this groundbreaking partnership. As the leader in billings for consumer credit cards in ASEAN, we look forward to offering our cardholders across the region an unforgettable experience at the Marina Bay precinct. Whether it be dining, attractions, retail or entertainment, UOB is proud to showcase Singapore’s finest offerings through this partnership.”

A Calendar of Events and Exclusive Offers

The partnership’s inaugural event is a mesmerizing waterfront drone light show, titled “The Legend of the Dragon Gate”, set to take place in February as part of the Lunar New Year celebrations. This is just the beginning of a series of events and promotions, including exclusive hotel packages and dining deals, specially curated for UOB cardholders in various ASEAN countries.

Marina Bay’s New Chapter

This collaboration marks a significant chapter in the evolution of Marina Bay as a premier lifestyle and entertainment destination. With a diverse range of experiences and exclusive promotions, Marina Bay is set to offer an unmatched experience for both visitors and locals.

For more information, visit

• Singapore Tourism Board – https://www.visitsingapore.com/see-do-singapore/places-to-see/marina-bay-area
• Marina Bay Sands – https://www.marinabaysands.com/masterpieces
• UOB – www.go.uob.com/carddeals

The post Marina Bay’s Transformation: A Tripartite Venture Ushers in New Experiences appeared first on Marketing In Asia.

In an era marked by an upsurge in travel enthusiasm, Revolut, the esteemed global financial superapp boasting over 35 million customers, has recently divulged some captivating insights into the travel patterns of its Singaporean users for the year 2023.

Post-pandemic, the world witnessed a vigorous resurgence in travel, with Singaporeans leveraging their globally powerful passports to traverse various destinations. An intriguing study conducted by Revolut in collaboration with research firm Dynata reveals a significant trend: nearly half of the Singaporeans surveyed (49.8%) define the essence of luxury as the freedom to travel at will throughout the year.

Singapore’s Preferred Destinations: A Blend of Familiar and Exotic

Singaporeans demonstrated a penchant for both proximity and novelty in their travel choices. Malaysia emerged as a favored destination, with Johor Bahru and Kuala Lumpur ranking high due to their closeness and favorable exchange rates. Meanwhile, Japan and South Korea, with cities like Tokyo and Seoul, attracted Singaporeans, reflecting a growing interest in East Asian cultures.

Beyond the usual urban retreats, Singaporeans are venturing into more unique locales. Yamaguchi in Japan, Samutprakan in Thailand, and Interlaken in Switzerland topped the list of exotic destinations, offering a mix of scenic beauty, historical richness, and adventurous activities.

What Fuels Singaporean Travelers? Shopping and Dining!

It’s no secret that Singaporeans have a penchant for shopping and culinary explorations. Revolut’s analysis highlights that, apart from major expenses on flights and accommodations, shopping and dining are where Singaporeans splurge the most, with average expenditures of approximately S$800 and S$514 per user, respectively.

Interestingly, the top dining spots for Singaporean travelers include Hai Di Lao in Johor Bahru, Pret A Manger globally, and Tanba Japanese BBQ, also in Johor Bahru. This eclectic mix reflects Singaporeans’ diverse culinary tastes.

Air Travel Preferences: Luxury vs. Budget

When it comes to flying, Singaporeans exhibit a diverse range of preferences. Singapore Airlines remains the top choice, reflecting a lean towards luxury. However, budget airlines like Scoot, Ryanair, and EasyJet collectively account for nearly half of the airline bookings, indicating a pragmatic approach to travel expenses.

The Shift to Cashless Travel and Enhanced Security

In an age increasingly leaning towards digital convenience, Singaporeans are embracing cashless travel, facilitated by multi-currency cards like Revolut. This trend not only ensures security against theft but also offers ease of transactions in various global destinations. Moreover, the use of virtual disposable cards, a unique Revolut feature, has surged, providing additional security for one-off transactions and online purchases.

Future Trends and Special Offers

Looking into 2024, Revolut anticipates a sustained growth in travel enthusiasm among Singaporeans. Special promotions aligned with cultural events like the Chinese New Year are underway, including cashback offers and fee-free foreign exchange options for selected currencies.

Ashley Thomas, Head of Strategy & Operations at Revolut, stated, “We have observed the demand for travel increase significantly in 2023. Singaporeans love travelling to locations both near and far, and usually plan their holidays for the year in advance, making full use of public holidays and long weekends. We expect to see this trend continue in 2024, starting with the upcoming Chinese New Year holidays.”

In summary, the travel landscape for Singaporeans in 2023, as unveiled by Revolut, paints a picture of diverse preferences, a shift towards cashless and secure transactions, and an unquenched thirst for global exploration and culinary indulgence. With the world reopening its doors, Singaporeans are poised to redefine luxury travel in their unique way.

Don’t have a Revolut account yet? Join the movement! Manage your finances with robust analytics, transfer money globally, and enjoy seamless local currency transactions. With over 35 million users, the free-to-download Revolut app offers a gateway to efficient money management. Upgrade to a paid plan for even more benefits. Download now and join the future of finance.

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In a significant development for the travel and hospitality industry, the award-winning independent PR agency W, based in Singapore, is expanding its reach. The agency is introducing its specialized arm, LOTUS, into the burgeoning Southeast Asian market. This strategic move aligns with the anticipated surge in travel, with projections showing about 4.7 billion people traveling in 2024, surpassing pre-pandemic levels. Revenue forecasts are equally optimistic, with a 7.6% annual increase, reaching a staggering $964 billion, according to the International Air Transport Association (IATA).

Merging Expertise for Unmatched Service

The inception of W x LOTUS marks a blend of LOTUS’ renowned experience in destination, placemaking, and lifestyle brand representation since 2007 with W’s extensive services across all earned media forms. This partnership promises a comprehensive range of services, including travel trade representation, business strategy, product development, crisis management, and large-scale brand campaigns. Clients stand to gain from this synergy, combining LOTUS’ in-depth travel industry knowledge with W’s strategic and creative acumen.

Visionary Leaders at the Helm

Warren Johnson, the Founder of W, shared his enthusiasm for this new chapter, stating, “This union represents the fulfilment of W’s vision to provide comprehensive solutions for the travel and hospitality sector. With the important rebound of international travel, W x LOTUS will offer our clients unparalleled insight, connectivity, and intelligence into the category.”

Jules Ugo, CEO of LOTUS, also expressed excitement about the expansion, saying, “We are excited to expand LOTUS’ services into Southeast Asia and forge a close partnership with W’s regional Asian headquarters in Singapore, enhancing the offering for trade shows, travel and tourism boards, and more. Together, we are well-positioned to cater to the dynamic travel and tourism market.”

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A Global Presence with a Local Flavor

Originating in London and with offices in the Kingdom of Saudi Arabia and New York, LOTUS is a key component of the London-headquartered W Group, a top-tier creative communications agency. Since its acquisition by W in 2018, LOTUS has been offering a holistic approach to lifestyle and hospitality brands, covering traditional PR, social media, trade representation, and innovative marketing strategies. Their portfolio boasts of collaborations with Europe’s leading outbound destinations, major airlines like British Airways, and hospitality leaders including Shangri-La and Avani Hotels. The agency’s recent expansion in the Middle East, winning Saudia, the national airline of Saudi Arabia, highlights its growing global reach.

Redefining the Travel and Hospitality Landscape

The launch of W x LOTUS in Southeast Asia is more than just a business expansion; it’s a game-changer in the travel and hospitality industry. This venture is set to reshape how the sector operates in a post-pandemic world. With a suite of unparalleled services, W x LOTUS is poised to navigate the evolving global travel landscape, offering clients innovative solutions to excel in this dynamic market.

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Aircraft Movements and Cargo Throughput

The year saw Changi Airport accommodating 328,000 aircraft movements. While shy of the 382,000 in 2019, this number is a beacon of progress. The airfreight throughput, amidst the ebb and flow of global economic tides, stood resilient at 1.74 million tonnes, marking a slight 6% dip from the previous year.

Fourth Quarter Surge: A Glimpse of Hope

As 2023 drew to a close, Changi Airport’s corridors buzzed with life, reaching over 90% of its pre-Covid passenger traffic. December shone as the busiest month, with 5.8 million travelers, mirroring the vibrancy of December 2019. The 22nd of December, a day marked by festive anticipation, saw a remarkable 203,000 passengers, showcasing Changi’s capability to handle a sea of humanity with grace.

Global Traffic Trends

The year was marked by robust growth across various continents. North America, in a show of resilience, surpassed its 2019 traffic levels by more than 25%. Europe, the Southwest Pacific, and South Asia were hot on its heels, achieving over 90% of their former glory. Northeast Asia, led by a surge in China-Singapore travel, and Southeast Asia also displayed commendable year-on-year growth.

Leading Markets and Bustling Routes

Changi’s top passenger markets painted a diverse picture, with Indonesia, Malaysia, Australia, Thailand, and India leading the charge. China, Japan, and South Korea emerged as the fastest-growing markets, with South Korea notably surpassing its pre-pandemic levels by 36%. The Kuala Lumpur route, a hive of activity, emerged as the world’s busiest international route by seat capacity.

Cargo Operations Amidst Economic Currents

Despite the swirling winds of global economic challenges, Changi Airport’s cargo operations stood firm. The leading cargo markets – China, Australia, Hong Kong, the USA, and India – reflected Changi’s pivotal role in the tapestry of global trade.

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Insights from Changi Airport Group’s Executive

Mr. Lim Ching Kiat, the Executive Vice President of Changi Airport Group, shared his reflections, “2023 was an invigorating year, as we witnessed the resounding resumption of travel across the world, as well as the full reopening of Changi Airport’s Terminal 2. The upswing in travel was fuelled by strong outbound travel demand, as well as growing inbound travel. The growth in passenger traffic was especially strong in Asia, with an acceleration seen in the last quarter. Changi Airport also resumed connections to more than 10 cities this year, including Addis Ababa, Changsha, Ningbo, Kaohsiung, and Okinawa. We have restored almost 90% of our pre-Covid city links to date, with Changi Airport now the 5th busiest airport in the world by seat capacity. We step into 2024 hopeful of making a full recovery back to Changi Airport’s pre-Covid connectivity and traffic levels. As more travellers around the world rekindle their wanderlust, we will continue to work with our airline partners to bring exciting destinations and new travel experiences to travellers.”

Expanding Global Reach

The year 2023 was a milestone for Changi Airport, welcoming new airlines and establishing new routes, thus weaving a more connected global network. The addition of Air Macau, Firefly, and TransNusa, along with new city links to Bhubaneswar and Sanya, marked significant strides. The return of Air Canada and the introduction of new services by Singapore Airlines to Brussels and London Gatwick added to the airport’s growing tapestry of connections.

Forward into the Future

As of January 2024, Changi Airport stands as a bustling crossroads of the world, served by 93 airlines with over 6,700 weekly flights, connecting Singapore to 154 cities across 49 countries. This robust network underscores Changi’s pivotal role in the global aviation landscape, poised for a future of complete recovery and continued expansion.

For a deeper dive into Changi Airport’s traffic statistics, visit Changi Airport’s Traffic Statistics.

[1] OAG’s 2023 Busiest Airports

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The world of travel is about to undergo a radical transformation as Vietjet Air, renowned for its budget-friendly flight options, teams up with Trip.com Group, a behemoth in the industry. By combining Vietjet’s vast flying network with Trip.com’s comprehensive travel services, this groundbreaking Memorandum of Understanding (MOU) aims to streamline the trip for travellers throughout the globe.

Fusing Services and Technological Innovations

This collaboration is a masterstroke of mutual benefit. Vietjet’s clientele now have the luxury of accessing Trip.com Group’s myriad services, such as hotel reservations, airport transfers, and local attractions, all through Vietjet’s own portal. In return, Trip.com Group is set to amplify Vietjet’s global footprint with state-of-the-art solutions like the Virtual Interline, enhancing the airline’s network and delivering valuable insights to refine customer experiences. A unique data integration initiative will also enable customers to enjoy myriad benefits from both Vietjet SkyJoy and Trip.com Rewards, unlocking a treasure trove of rewards and incentives.

A Shared Vision for Customer Delight

Both organizations are united in their commitment to customer satisfaction. “Together, Vietjet and Trip.com Group will create a seamless travel experience, offering a comprehensive range of travel content, products, and exciting deals,” they jointly announced.

Mr Yudong Tan, Chief Executive Officer, Flights, Trip.com Group, said, “We are delighted to partner with Vietjet Air, a leading low-cost airline, to offer travellers seamless experiences when planning and booking their trips with a comprehensive range of travel products and deals. We have worked with Vietjet before on successful campaigns to promote Vietnam as a destination of choice for travellers, and believe our mutual commitment to prioritising customer satisfaction is a testament to both companies’ customer centricity. We look forward to a fruitful partnership with Vietjet Air.”

Unveiling Celebratory Promotions

In celebration of this significant partnership, an exclusive promotion has been unveiled, offering up to 50% off on Vietjet airfares until January 22, 2024. This enticing offer, applicable across Vietjet’s entire flight network, can be availed through Vietjet’s website and mobile app, as well as Trip.com, using specific promotional codes.

Boosting Malaysian Travel Connections

This partnership holds special significance for travelers in Malaysia, with daily direct flights connecting Kuala Lumpur and Ho Chi Minh City. The promotion presents a splendid opportunity for Malaysian tourists to discover Vietnam, valid for travel from March 30 to October 31, 2024, excluding peak seasons.

Vietjet’s Expanding Global Influence

Vietjet’s stature as a leading low-cost airline is further cemented by its recognition from AirlineRatings.com. Operating a fleet of nearly 110 aircraft, Vietjet connects over 30 international destinations, serving a customer base of 32 million worldwide. This partnership is anticipated to further enhance its global presence.

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Rising Interest in Vietnam-Related Travel

Last year, Trip.com Group’s platforms saw a staggering 299.7% YoY increase in bookings for Vietnam-related products, paralleling the 344.2% growth in arrivals to Vietnam. Similarly, outbound travel from Vietnam has been on the rise, with a 213.2% YoY increase in bookings.

This strategic alliance between Vietjet Air and Trip.com Group not only aims to elevate the travel experience for customers across the globe but also marks a significant shift in the global travel industry. By integrating technology, convenience, and a focus on customer-centric strategies, they are setting the stage for an unparalleled travel journey.

The post Vietjet Air and Trip.com Group Embark on a Pioneering Partnership to Transform Global Travel appeared first on Marketing In Asia.

Evaluating MADRID TURISMO’s Success and Key Performance Indicators

Madrid’s aspiration to be recognized as a top-tier holiday spot is intricately tied to the distinct “Madrileño” lifestyle. Yolanda Perdomo, the Director of MADRID TURISMO by IFEMA MADRID, asserts, “The goal of this initiative is to position Madrid as an outstanding and first-class holiday destination.” The KPIs at the forefront include reach, awareness, action, and interest across a broad spectrum of countries. Perdomo further explains, “So far, promotional actions have been implemented in 16 countries which include B2B and B2C marketing campaigns along with digital and branded content.” Although the campaign is in its infancy, the anticipation of its expanding impact across the targeted regions is palpable.

According to Yolanda Perdomo, Director of MADRID TURISMO by IFEMA MADRID, “The efforts will continue working towards improving and strengthening the brand of Madrid and her region internationally, increasing the impact of tourism promotion and marketing activity under criteria of efficiency, quality and sustainability; while establishing channels and tools that enable coordinated planning of Madrid’s promotional activities with public entities and Madrid associations and companies alike.”

The Role of Influential Collaborations in Project’s Success

Madrid’s focus on Asian tourists has intensified, leading to pioneering collaborations with icons of influence. The project details, “In September of 2023, MADRID TURISMO by IFEMA MADRID announced the appointment of its first international ambassadors.” These ambassadors, hailing from the realms of acting, modeling, and fashion, have significantly contributed to Madrid’s growing prominence in Asia. The project anticipates, “This will most definitely increase interest and relevancy of Madrid, city and region, within the Asian markets.”

Advancements in Air Connectivity to Madrid

Establishing direct air connections, especially the notable Madrid-Doha link, is critical for enhancing Madrid’s appeal as a tourist destination. The project reveals, “A commercial plan has been put into place to establish conversations with over 10 airlines with the ultimate goal of establishing direct links with strategic destinations in Asia, increasing the frequency of existing connections. Various discussions are in progress with airline partners are underway.” The economic ripple effect, particularly from the Madrid-Doha connection, is expected to be substantial, with a projected €55 million surge in the first year.

Strategic Budget Distribution Across Global Markets

The project’s budget allocation mirrors a strategic contemplation based on existing and prospective travel patterns. With a focus on the evolving dynamics of the target markets, the strategy is to harmonize marketing efforts with enhancements in connectivity. As the project notes, “Budget allocation and strategy is done based on current travel patterns (US, Canada, Latin America) and potential travel traffic flow from Asia.”

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Creating Impactful Branded Content with Leading Media Outlets

MADRID TURISMO by IFEMA MADRID is orchestrating global communication through a network of specialized agencies, aiming to craft resonant branded content. The cohesive campaign, encapsulated by the slogan “Only in Madrid,” is designed to distinctly portray the city’s offerings on a global stage. The project affirms, “This global network of agencies working into MADRID TURISMO by IFEMA MADRID, in collaboration with the Regional Government of Madrid, Madrid City Council and IFEMA MADRID will deliver communications to showcase Madrid to the world through branding and content and digital marketing efforts. Communication efforts and messaging is tied against a single communication campaign idea and tagline of – Only in Madrid.”

Insights from the Madrid Experts in Tourism Panel and Thematic Tables

The collective wisdom of the Madrid Experts in Tourism Panel and Thematic Tables, comprising key associations and private entities, is instrumental. Their contributions tailor the initiatives to meet the nuanced priorities and needs of each strategic area or long-haul inbound market. Their collective insight, as the project describes, is pivotal in shaping both the current and future trajectory of Madrid’s tourism strategies.

“The goal of MADRID TURISMO by IFEMA MADRID is to improve and promote Madrid´s, city and region, positioning within the long-haul inbound market, as well as to achieve greater coordination in the international tourism promotion of Madrid under a global approach through collaboration between public and private tourism entities in Madrid.”

Balancing Promotion with Cultural and Environmental Preservation

While specifics on balancing promotional activities with the preservation of cultural and environmental assets were not provided by MADRID TURISMO by IFEMA MADRID, the overarching emphasis on efficiency, quality, and sustainability suggests a considered approach. The responsibility for these aspects is vested with the City Council and Regional Government.

Through this exclusive dialogue, M.I.A has uncovered the layered strategies and aspirations of MADRID TURISMO by IFEMA MADRID. Even in its early stages, the campaign promises innovation, strategic foresight, and a commitment to sustainable growth. As Madrid continues to evolve into a cultural beacon, these insights offer a glimpse into its future as a destination of global preference.

The post Madrid’s Strategic Journey: Unveiling the City’s Touristic Transformation – Exclusive Insights appeared first on Marketing In Asia.

Economic Renaissance Sparked by Tourism

In the bustling heart of New York City, the tourism sector has emerged as a cornerstone of economic rejuvenation throughout 2023. With a staggering $74 billion in economic impact, this industry has not only infused the state and city’s economy with vitality but also supported an extensive network of over 380,000 leisure and hospitality jobs. This accounts for approximately 9% of the city’s workforce. The significance of tourism extends through its support of countless small and minority-owned businesses, spreading across the diverse boroughs. Remarkably, the revenue generated from visitors has effectively lightened the financial burden on households throughout the city, saving each approximately $2,000 in 2023.

A Tapestry of Recovery and Growth

The pulse of New York City has quickened with the influx of 61.8 million travelers in 2023, as reported by New York City Tourism + Conventions. This near-complete recovery to pre-pandemic levels is a testament to the city’s enduring appeal. Echoing the sentiments of revitalization, Mayor Eric Adams exclaimed, “I’ve said it before and I’ll say it again: New York City is back! And this year’s tourism numbers prove our economic recovery is coming back stronger than ever. New York City’s tourism industry touches every corner of the five boroughs—supporting small and minority-owned businesses and more than 380,000 local jobs. We’re grateful to every single one of the 62 million visitors who brought in more than $74 billion in economic activity to our city this past year, and look forward to welcoming even more visitors next year.” 

The Melting Pot of Travelers

The city’s allure is not confined to domestic borders; it extends globally, attracting both international and domestic visitors. The year 2023 witnessed domestic travel numbers soaring to 51.1 million, a significant leap from the previous year. The international sphere is equally vibrant, with a projected 10.8 million visitors marking a substantial increase. This influx of guests from abroad, responsible for a large chunk of the spending, underscores New York City’s status as a cosmopolitan hub.

Foundations for a Flourishing Future

New York City’s tourism infrastructure is witnessing an era of unprecedented growth and enhancement. The city’s airports have become bustling gateways, exceeding pre-pandemic levels and undergoing multibillion-dollar transformations. The cultural tapestry of the city continues to be enriched with arts and hospitality sectors, showing promising growth and resilience. As the city looks ahead to landmark events like America 250 and FIFA 2026 World Cup, its position on the global stage is set to shine even brighter.

Reflecting on the year’s achievements, Fred Dixon, President and CEO of New York City Tourism + Conventions, noted, “Throughout 2023, New York City saw a continued return to pre-pandemic travel patterns, reaffirming the industry’s place as a driver for the City’s economy with $74 billion in economic impact. Our city is as vibrant as ever. New attractions, cultural offerings, restaurants, a welcoming arrivals experience and more have helped NYC remain a top destination for domestic and international travelers.”

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As the city strides into 2024, it’s on a trajectory to welcome an estimated 64.5 million visitors, continuing its legacy as a leading global destination. For media inquiries in various regions, Amy Lo and Cinderella Ocao are available for contact in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam.

For further insights into New York City’s tourism developments and future attractions, visit nyctourism.com.

Note: Quotes are retained in their original form as per the user’s request.

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• Address Descriptor: A pioneering feature designed for India, making location finding simpler and more intuitive by using local landmarks.
• Lens in Maps: Set to launch in 15 cities, this tool will allow users to gather information about nearby businesses and establishments through their camera.
• Sustainable Navigation: Google Maps now offers fuel-efficient routes, contributing to a greener environment.
• Expanding Partnerships: Collaborations with local entities to integrate metro schedules and bookings, enhancing public transport navigation.
• AI and Crowdsourcing Synergy: A combination of AI and user-contributed data ensures up-to-date and accurate mapping information.

The Transformation of Local Navigation

Google’s approach in India exemplifies how global tech solutions can be localized effectively using AI. The Address Descriptor, for instance, caters to the Indian preference for landmark-based navigation over latitude and longitude coordinates. This not only simplifies finding locations but also resonates with the local way of understanding geography.

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Bridging the Gap with Lens in Maps

The upcoming Lens in Maps feature is a game-changer. By January 2024, users in 15 Indian cities will be able to point their smartphone cameras at streets to receive real-time information about their surroundings. This integration of Street View, AI, and AR technologies represents a significant advancement in how we interact with our environment.

Driving Towards Sustainability

In an environmentally conscious move, Google Maps now offers the most fuel-efficient routes. Since its global launch in 2021, this feature has significantly reduced carbon emissions. In India, where traffic congestion is a common issue, this could be a crucial step towards sustainable urban mobility.

Enhancing Public Transport Connectivity

Google’s partnerships for integrating metro schedules and bookings into Maps, starting with Kochi Metro, is a testament to its commitment to improving public transport usability. This, along with the inclusion of local train schedules in the ‘Where is my train’ app, indicates a move towards a more connected and accessible public transport system.

The Power of AI and Crowdsourcing

The combination of AI and crowdsourced data is pivotal in keeping Google Maps accurate and reliable. This synergy ensures that the information provided is constantly updated and validated, making it a dependable tool for millions of users.

Google Maps’ latest updates in India are more than just technological advancements; they represent a thoughtful integration of AI into the fabric of everyday life, making navigation more intuitive, sustainable, and connected. As we embrace these changes, it’s exciting to ponder how such innovations will continue to shape our interaction with the world around us.

The post Google Maps in India: AI Revolutionizes Local Navigation appeared first on Marketing In Asia.

Vietjet’s latest venture into Cambodia and Laos marks a significant stride in Southeast Asia’s aviation landscape. This move aligns with the notable trilateral agreement aimed at reinforcing solidarity and strengthening the alliance between Vietnam, Cambodia, and Laos. More than a business expansion, this development signifies a deeper commitment to fostering regional cooperation and unity.

Beginning of New Journeys

Hanoi to Siem Reap: A Cultural Bridge

On December 16, Vietjet is set to commence its first flight connecting Hanoi to Siem Reap in Cambodia. This inaugural flight embodies the spirit of the trilateral agreement. Operating seven return flights weekly, with a flight duration of merely 1 hour and 45 minutes, this route is poised to revolutionize travel experiences in the region. It offers travelers a gateway to Southeast Asia’s cultural gems, notably the famed Angkor Wat.

Ho Chi Minh City to Vientiane: Unveiling New Horizons

Come early next year, Vietjet will inaugurate its flight from Ho Chi Minh City to Vientiane, the Laotian capital. Scheduled for Mondays, Wednesdays, Fridays, and Sundays, this route will enable explorers to delve into Laos’ rich architectural heritage, cultural festivities, and unique gastronomy, while also soaking in the dynamic atmosphere of Vietnam’s largest city.

Streamlined Travel for Malaysian Adventurers

This expansion holds particular promise for Malaysian adventurers. It ensures easier access to these destinations, with smooth transits in Ho Chi Minh City from Kuala Lumpur. The daily Kuala Lumpur to Ho Chi Minh City route epitomizes Vietjet’s dedication to connecting diverse cultures and communities.

Celebratory Offers and Incentives

In light of this expansion, Vietjet is rolling out enticing promotions. Available every Wednesday, Thursday, and Friday until December 31, 2023, travelers can book tickets to these new destinations and other international routes at remarkably low fares, starting from RM120 all-in/one-way. The offer period, stretching until March 31, 2024, includes complimentary Sky Care travel insurance and opportunities to accumulate points with the SkyJoy loyalty program.

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Vietjet’s Birthday Bonanza

Marking Vietjet’s birthday, the airline is gifting e-vouchers worth up to VND1,000,000 (about RM192.98), valid for all Vietjet routes. This celebratory offer, from December 18 to 24, 2023, presents an ideal opportunity for travelers to plan their upcoming journeys.

A Pledge to Excellence and Eco-Friendliness

Vietjet distinguishes itself with its fleet of new, eco-friendly aircraft. Coupled with its commitment to top-tier service, and a taste of Vietnam’s national cuisine served by a warm and attentive crew, the airline promises an experience replete with comfort and delightful memories.

Vietjet’s expansion into Cambodia and Laos transcends typical business growth, illustrating the airline’s dedication to regional development, cultural exchange, and the strengthening of ties across Southeast Asia.

The post Vietjet Leads the Way in Southeast Asia with New Routes to Cambodia and Laos appeared first on Marketing In Asia.

Government’s Stance on Public Health Safety

Anthony Loke clarified that any formal policies or rules regarding face mask usage on public transport fall under the purview of the Health Ministry. The Transport Ministry, he emphasized, will align with the Health Ministry’s guidelines and not set independent policies on this matter.

Encouragement Over Enforcement

Currently, the wearing of face masks on public transport in Malaysia is not a compulsory measure. However, given the recent spike in COVID-19 cases, the government is advocating for this practice. “It is up to members of the public,” Loke stated, underscoring the role of personal responsibility in public health.

The Context of the Announcement

The announcement came during Loke’s address at the China (ChongQing)-Malaysia New International Land-Sea Trade Corridor Regional Cooperation and Exchange Conference on Tuesday, December 19. The conference, focusing on regional trade and cooperation, also became a platform for addressing pressing public health concerns.

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Balancing Public Health and Normalcy

This stance by the Malaysian government reflects a nuanced approach to managing the ongoing pandemic. By encouraging rather than enforcing mask usage, the authorities are attempting to balance the need for public health safety with a return to normalcy.

Public Response and Responsibility

The emphasis on encouragement over compulsion places a significant degree of responsibility on the public. Citizens are urged to consider the health and safety of themselves and others as they navigate public transport systems.

As Malaysia continues to grapple with the challenges of the COVID-19 pandemic, the government’s approach to mask-wearing on public transport highlights a flexible yet cautious strategy. The emphasis on personal responsibility and public cooperation is key to navigating this phase of the pandemic.

The post Malaysia Recommends Masks on Public Transport Amid COVID-19 Spike appeared first on Marketing In Asia.