CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

The post CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference appeared first on Marketing In Asia.

The gathering celebrated outstanding achievements, groundbreaking designs, and exceptional talent in the architecture and interior design industry. Arete Design Studio also received the Golden Door Award for excellence in consultancy within the architecture and interior design domain, highlighting their commitment to innovation and creativity.

Tripat Girdhar, the Founder and Principal Architect of Arete Design Studio, expressed his gratitude, stating, “We are glad to participate in the Global Design Awards. Thank you so much Trendsetter Architecture Awards & Conference for considering and encouraging our work across the globe and this incredible honor reaffirms our dedication to craftsmanship, sustainability, and the art of building dreams. This honor fuels our determination to continue pushing boundaries, creating environments that harmonize function with beauty, and leaving a lasting imprint on the built architecture landscape.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

About Arete Design Studio

Founded in 2009 by Ar. Tripat Girdhar, Arete Design Studio, previously known as The Design Studio, stands as a beacon of architectural excellence in India. With a presence across six Indian states and international projects in Australia and New Zealand, the firm integrates global trends into the Indian architectural narrative. Their portfolio includes a 6.5 lakh square foot township, over 20 commercial buildings, seven educational institutions, nine resorts, and dream homes for more than 10,000 families. Notable projects include Chandigarh’s landmarks The Marbella and Address Boulevard.

For more information, visit their website: Arete Design Studio.

The post Arete Design Studio Triumphs at Trendsetter Architecture Awards & Conference 2024 appeared first on Marketing In Asia.

Paris Olympics Inspire Bastille Festival

In anticipation of the 2024 Paris Olympics, Sydney’s Circular Quay will host the Bastille Olympic Village, featuring remarkable 3D sculptures of iconic Paris landmarks, including a stunning 6-meter-high Eiffel Tower replica. The Village will also offer sports workshops in fencing, basketball, badminton, and archery, led by professional coaches and athletes, echoing the Olympic spirit.

Mr. Martin Juillard, Consulate-General of France, shared his enthusiasm: “Paris Olympics will be a landmark in the history of the Games – as much as Sydney Olympics once were. We’re happy to celebrate everything that unites the two cities, the two people, and beyond them, the values and friendship we all share, through the Olympic spirit. Come and get a scent of Paris here in Sydney.”

A highlight of the festival is the Bastille Olympic Parade on Saturday, July 13th. The parade will feature athletes, performers, and community groups celebrating the Olympic spirit and the strong cultural ties between France and Australia.

Non-Stop Entertainment Across Circular Quay

The festival spans 22,000+ square meters across seven sites, offering 124 free shows with 344 artists. Expect live concerts, DJ sets, dance classes, and more. Jazz enthusiasts can enjoy performances by Paris to Rio Jazz, Anna Weaving Collective, and Coucou Zazous. Other highlights include rock and pop concerts by Fireglow and Soulganic, swing dancing classes, and captivating shows by Los Carmonas Flamenco and Kiltir Tropical.

Exclusive Masterclasses and Wine Tasting Tours

New this year, the festival introduces ticketed masterclasses in culinary arts and wine. Renowned chefs like Yves Scherrer and Fabio Salvato will lead classes on creating exquisite pastries and dishes. Wine enthusiasts can join the Bastille Wine Walk, a self-guided tour featuring wines from eight prestigious French regions.

Artistic and Cultural Experiences

Visitors can also participate in creative workshops on comic drawing, street murals, and soap making. Photography enthusiasts can capture the festival’s essence in a photo masterclass. The festival’s Le Mulled Wine Cinema will screen classic French films under the stars, with mulled wine and cozy blankets for a perfect cinematic experience.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Dining and Shopping Delights

Enjoy extraordinary dining experiences at Le Diner Extraordinaire in Quay Quarter Lane, featuring French-inspired menus paired with live entertainment. The festival also offers a sustainable shopping experience at the Second-hand Market and Art Fair, showcasing pre-loved items and artworks by local artisans.

Pet-Friendly Celebration

The festival ensures a welcoming environment for pets, allowing visitors to enjoy the festivities with their furry friends.

Join the Bastille Festival at Circular Quay from July 11-14, 2024, for a celebration of French culture and the Olympic spirit. Enjoy free entry to the festival and explore unique ticketed experiences starting from just $20. For more details, visit bastillefestival.com.au.

About Bastille Festival

The Bastille Festival is an annual celebration in Sydney honoring French Bastille Day on July 14th. It features culinary delights, artistic displays, and cultural experiences, attracting locals and visitors to Circular Quay and The Rocks.

The post Bastille Festival 2024 Set to Ignite Sydney with French Flair appeared first on Marketing In Asia.

As social media becomes an integral part of daily life, users spend an average of two hours online daily. Trends and challenges now spread rapidly, and the first half of 2024 has already shed light on key drivers and insights shaping social media’s trajectory. Let’s delve into some of these influential trends.

The AI Evolution in Influencer Marketing

Artificial Intelligence (AI) is revolutionizing the social media landscape, particularly in influencer marketing. Approximately 80% of marketers report that AI-based tools have enhanced efficiency by saving time in content creation, caption generation, idea curation, and backend tasks like post-scheduling and data analysis. Brands leveraging AI for customer insights and personalized engagement find that influencers must adapt to these technological advancements, utilizing AI tools to optimize their workflows.

Cross-Platform Consistency and Creator Specialization

To maximize reach and engagement, brands now prioritize following their favorite creators across multiple platforms. Influencers must establish a cohesive and compelling presence across various social media channels. Beyond being online personas, influencers are now specialized professionals carving out distinct niches. By promoting authenticity, credibility, and professionalism, influencers can elevate their personal brands and attract lucrative opportunities.

Influencers as Key Players

Influencers have become vital to affiliate programs, driving sales and building brand loyalty through their influence. Brands are shifting from one-off projects to long-term partnerships, allowing influencers to create content that resonates with their audiences and drives conversions. These ongoing collaborations foster deeper connections with followers, delivering consistent, genuine content that strengthens brand loyalty. Performance-based deals are also gaining traction as brands seek measurable results and influencers align with them to achieve tangible outcomes.

Centering Diversity and Representation

In a world full of diverse voices, social media must reflect this diversity. Brands and influencers should embrace inclusivity, ensuring all voices are genuinely represented. This approach goes beyond ticking boxes; it’s about real storytelling that includes different races, ethnicities, genders, sexual orientations, ages, and abilities. Championing diversity builds trust and loyalty, taps into new markets, and aligns with global ethical practices, ultimately boosting business success.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

TikTok and the Rise of Short-Form Video

Short-form video content has become the preferred format for digital consumption, with 96% of consumers favoring it for its brevity and visual appeal. As the world accelerates, people have less time to engage with lengthy content. For influencers, this means mastering the art of crafting compelling narratives within brief time constraints to retain audience attention. Despite the challenge, short-form video offers higher engagement rates and competitive advantage in the fast-paced digital world.

As influencers navigate the dynamic social media landscape of 2024, they encounter a blend of opportunities and challenges. By embracing emerging trends, fostering authentic connections, and delivering value-driven content, influencers can confidently position themselves as trailblazers in the digital realm.

About Tinker Society

Tinker Society is a premier social media management company specializing in strategy, content creation, and training services for clients in Malaysia and beyond. As a leading digital marketing creator and executor, Tinker Society helps brands effectively reach their target audiences. The company also provides a versatile platform for influencers and brands to produce content that reflects their identity and message.

The post Social Media Sensations: Top Trends Influencing the 2nd Half of 2024 appeared first on Marketing In Asia.

The video showcases influential personalities from various fields, including acclaimed actor Ajay Devgan and actress Bhumi Pednekar, rising stars Janhvi Kapoor and Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity passionately expresses their commitment to the environment, urging viewers to join them in making a tangible difference. The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasize the importance of environmental responsibility. The video encourages viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.

Also Read: An Interview with Celine Ting: Bridging the Upskilling Gap with OpenAcademy

In celebration of World Environment Day, Vantara is planting 5000 plants at its premises, underscoring its commitment to environmental sustainability and corporate responsibility. Furthermore, as part of its long-term dedication to the environment, Vantara pledges to plant one million trees annually. The company invites everyone to participate and contribute to making a positive impact on our planet.

“This World Environment Day, Vantara pledges to continue our commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day is a reminder of how important it is to take collective action towards preserving our planet for future generations,” said a Vantara spokesperson.

To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the #ImAVantarian pledge. This filter allows users to proudly display their commitment to the planet’s restoration and conservation by sharing stories and adopting sustainable practices.

Vantara: https://www.instagram.com/reel/C70XKbpiMCf/?igsh=NTg4NWMzc3I4MXNm

About Vantara

Vantara, meaning ‘Star Of The Forest,’ is an ambitious wildlife preservation project founded by Anant Ambani and supported by Reliance Industries and Reliance Foundation. Situated within the Jamnagar Refinery Complex in Gujarat, India, Vantara spans 3,000 acres and serves as a sanctuary for abused, injured, and endangered animals. Vantara is a comprehensive rehabilitation center dedicated to providing a natural and nurturing environment for its inhabitants.

The post Anant Bhai Ambani’s Vantara Unveils Inspiring Video Campaign with Top Celebrities for Environmental Conservation appeared first on Marketing In Asia.

Séguéla’s journey in advertising began at the age of 25, though his initial career path was vastly different. As a Doctor of Pharmacy, Séguéla soon realized that his true calling lay elsewhere. He then embarked on a groundbreaking round-the-world trip in a French car, which inspired his first book, “The Earth in the Round,” selling 150,000 copies. His transition to journalism was brief, as he soon co-founded the agency Roux Séguéla with Bernard Roux.

The agency’s first notable project featured French President Pompidou with a Mercury engine in the bay of St. Tropez, under the headline “Grab the Express and take off.” This success set the stage for further achievements as Alain Cayzac and Jean-Michel Goudard joined the team, leading to the formation of RSCG, which later evolved into Euro RSCG.

Among Séguéla’s remarkable achievements is his work for Carrefour with the “Produits Libres” campaign and for Citroën, where he orchestrated the daring feat of sending a Citroën AX down the Great Wall of China. He also made a bold statement by naming a Citroën model after Picasso, leading to mixed reactions from the public and the art world.

Séguéla’s impact extends to the political arena, where he masterminded the campaigns of former French President François Mitterrand. His famous 1981 slogan, “La Force Tranquille,” became a significant part of French history, a feat he repeated with the “Génération Mitterrand” campaign seven years later. Over his career, he has led 15 victorious political campaigns, showcasing his passion and prowess in political communication.

Also Read: Niro Crosses INR 1,000 Crores in Disbursals, Solidifying Its Position as India’s Leading Embedded Consumer-Lending Platform

Jacques Séguéla’s legacy is a testament to creativity, innovation, and the power of advertising. His contributions have indelibly shaped the industry, making him a fitting honoree for the Lion of St Mark award at Cannes Lions 2024.

About Jacques Séguéla, Philip Thomas, Chairman, LIONS, said: “Jacques Séguéla turned 90 years of age this year, and still comes into the office every single day to work on campaigns for his clients. The word is overused, but Jacques is an icon. He is bold, passionate and creative – and all with a tremendous sense of warmth and humour. He’s been to Cannes Lions more than 50 times, his first visit being to the Venice edition in 1975, where he was a member of the Jury and won his first Lion for Aéroports de Paris. His stories and experiences are captivating. As an industry we are delighted that he made the career change from pharmacy to advertising because we have all benefited from his creativity as a result. In the meantime, he is the most charming, delightful presence and we cannot wait to honour him on the Cannes Lions stage in June.”

Commenting on being awarded the Lion of St Mark, Séguéla said: “After 60 years of festivals, I have seen this industry evolve with every decade, but one thing has never changed: advertising is, has been, and always will be about having an idea. I have had the great honour of working my whole life not to sell products, but to make brands eternal and I love it. I am incredibly moved to be recognized with this iconic award and I share it with all my fellow creatives who stand behind their ideas, choose optimism and give brands the only thing that will keep them alive – a soul.”

Jacques Séguéla will be honoured with the Lion of St Mark at the Cannes Lions International Festival of Creativity. He will also speak on stage in the Lion of St Mark seminar, where he will recite tales and lessons learnt over his illustrious career, taking place on Friday 21 June. Cannes Lions runs from 17 to 21 June, in Cannes, France. Further information on the Awards and options to attend can be found at www.canneslions.com.

About LIONS

As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.

LIONS is part of Ascential

Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.

www.lionscreativity.com | www.canneslions.com | www.ascential.com

The post Cannes Lions 2024: Jacques Séguéla Honoured with the Prestigious Lion of St Mark Award appeared first on Marketing In Asia.

The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – a McDonald’s Philippines innovation. Bike & Dine facilities include bike repair and e-bike charging stations, integrated bike racks and dining ledges and bicycle-safe ‘Ride-Thrus’. In a country where there are now four bicycle owners for every car owner, these facilities help to address a shortage of bike-friendly infrastructure: it can be difficult for cyclists to find safe places to take breaks, charge e-bikes and make minor repairs.

McDonald’s then challenged Leo Burnett Manila to get the nation cycling and turn McDonald’s restaurants into must-visit stops on any biking journey. With stores located in Tagaytay, which has views of Taal Volcano, a geologic wonder located within Lake Taal; the island of Boracay, famous for its pristine white-sand beaches; and Intramuros, a historic walled city in Manila, Leo Burnett Manila launched ‘Ride the Arches’ – a program incentivizing cyclists to discover some of the most scenic McDonald’s restaurants in the world, especially those with Bike & Dine facilities.

Kenneth S. Yang, CEO and President of McDonald’s Philippines, explains: “McDonald’s launched Bike & Dine facilities during the pandemic after seeing a surge in bike usage across the country. We saw an opportunity to improve the customer experience for our two-wheeled customers, and be an advocate for sustainable mobility—encouraging more customers to ride.”

Also read: How Can AI & ML Transform The Mobile App Development Industry?

Raoul Panes, Chief Creative Officer, Leo Burnett Group Manila and Publicis Groupe Philippines, adds: “We loved the idea of using McDonald’s scale, infrastructure and operations to support a vast community of bike enthusiasts, adding value with rewards, and creating an always-growing network of routes that lead across our stunning country. By incentivising cyclists to ‘Ride the Arches’, McDonald’s has become the gateway to discovering some of the most beautiful places in the Philippines.”

To kick off ‘Ride the Arches’, McDonald’s challenged cycling groups nationwide to create routes that loop from arch to arch, with McDonald’s as the start and end point. It also recruited cycling influencers to create and share their favorite routes, sharing these routes on popular cycling apps like Strava or Komoot.

Next, McDonald’s hosted a series of community bike rides called #TourDeMcDo. Fuelling these rides are free meals, special cyclist meals, and merchandise for those who share the best photos or ride the most kilometers.

With over 100 routes and over 51,000 kilometres pedalled so far, ‘Ride the Arches’ will continue to work with cycling groups in cities with McDonald’s Bike & Dine facilities in 2024, organizing and sponsoring rides and promoting cycling safety. Events are planned for World Bike Day (3 June) and National Bicycle Month (November), positioning McDonald’s restaurants as essential refueling stations for biking communities – a place to rest, enjoy bike repair services and their McDonald’s favorites.

The post McDonald’s Philippines gets the nation cycling with “Ride the Arches” appeared first on Marketing In Asia.

1. The Founder (2016) – “Innovation and Strategy in Business”

Directed by John Lee Hancock, Rated PG-13

“The Founder” narrates the development of McDonald’s from one food point to the worldwide chain, focusing on the strategic war between Ray Kroc and McDonald’s brothers. The story tells about the sequence of cutthroat business moves and ethical predicaments, which Kroc should consider as he starts franchising the brand. The film provides strongly relevant teaching points regarding the ethics of growing a business, innovation, and strategic adaptability. Kroc’s portrayal is a very compelling narrative about the possible costs of ambition, where the McDonald brothers’ portrayal of cautiousness contrasts against it.

2. The Social Network (2010) – “Ideas vs. Execution in the Tech Industry”

Directed by David Fincher, Rated PG-13

“The Social Network” delves further into the genesis of Facebook and posits from the perspective of execution rather than mere ideas. It exposes the interpersonal battles and lawsuit battles that come along the way as the company grows. It shows the importance of visionary ideas with robust execution in the tech industry. This movie goes in every minute detail about the event, so naturally, the film becomes a must-watch for every aspirant and flourishing entrepreneur in tech. Sharp dialogues and complex character dynamics all serve to further enrich the narrative, offering even more insights about how personal relationships affect the business operations and clear communication in partnerships.

3. The Dirty Dozen (1967) – “Team Dynamics and Leadership”

Directed by Robert Aldrich, Not Rated

While primarily a military drama, “The Dirty Dozen” offers profound insights into leadership and team management under extreme pressures. Entrepreneurs can draw lessons on the importance of assembling a diverse team, recognizing individual strengths, and the strategic flexibility needed to lead a team towards achieving complex goals. The film’s setting in a high-stakes wartime scenario underscores the criticality of making quick decisions and the value of unconventional strategies, making it a unique study in adapting leadership styles to suit challenging environments.

4. Apollo 13 (1995) – “Crisis Management and Team Collaboration”

Directed by Ron Howard, Rated PG-13

“Apollo 13” is a compelling portrayal of effective teamwork and crisis management during the ill-fated Apollo 13 lunar mission. This film highlights the critical importance of problem-solving, team collaboration, and leadership under life-threatening circumstances, offering invaluable lessons for managing business crises. The intense focus on technical details and procedural accuracy provides an additional layer of realism, illustrating the importance of expertise and meticulous planning in overcoming unexpected challenges.

Also Read: Suntory BOSS Coffee Brews Up a Bold New Campaign to Fuel Aussie and Kiwi Ambition

5. Ratatouille (2007) – “Innovation and Meritocracy in the Workplace”

Directed by Brad Bird, Rated G

The movie “Ratatouille” not only emerges as a charming exercise in animation but also makes a very serious essay on innovation and how workplace challenges are overcome. This goes on to show that anyone can really have great ideas and even the most surprising ones really come from people from the most surprising places if they are only given a chance. This is, therefore, a recommended movie for business entrepreneurs who would want to instil new talents and creativity in their ventures. A synopsis of the Ratatouille film can be shown to tell the story of Remy, who is a rat dreaming to become a chef in Paris. The movie shows the audience how to follow the desires of their heart against all odds and reveals to them what power lies in embracing diversity and being innovative in your business.

6. The Wolf of Wall Street (2013) – “Ethics and Consequences in Business”

Directed by Martin Scorsese, Rated R

The movie provides an unvarnished look at the career of stockbroker Jordan Belfort and his rise to power fueled by greed and corruption. “The Wolf of Wall Street” is a warning tale of how dangerous it is for one to have a lapse in ethic and commit long-term fraud against people, all in the name of doing business. This fascinating seduction of excess and ruin, it’s an obnoxiously impudent morality tale about how to make decisions in order to sustain business, told with a lot of energy and a sense of fun.

7. Molly’s Game (2017) – “Strategic Thinking and Ethical Boundaries”

Directed by Aaron Sorkin, Rated R

“Molly’s Game” is about Molly Bloom’s journey from Olympic-class skier to running an exclusive high-stakes poker game. This film highlights the importance of strategic thinking, maintaining ethical boundaries, and the personal costs of running a business within legal gray areas. Molly’s ability to navigate complex legal and ethical landscapes while building a profitable venture offers crucial lessons in resilience and strategic planning. Her story is a compelling exploration of the dynamics of power, gender, and entrepreneurship in a high-stakes environment.

8. Joy (2015) – “Product Development and Market Strategy”

Directed by David O. Russell, Rated PG-13

“Joy” represents an inspiring story of one Joy Mangano, the woman who needed to fight much in both her personal and professional life on her way to commercial success for her invention, the Miracle Mop. This video is particularly helpful to entrepreneurs, since they get advice in regard to product development and patenting, manufacturing, but most importantly, the aspect of personal resilience when life gives out its lemons. Joy’s journey from concept to market success is a road with potholes and fresh pavement, an honest look at what it really takes to move an innovative product into a brutally competitive market.

9. Moneyball (2011) – “Innovative Analytics in Business”

Directed by Bennett Miller, Rated PG-13

“Moneyball” personifies how data analytics can disrupt conventional practices of any given field, in this case, baseball scouting. The movie shows how innovative strategies, based on data, may make the business achieve more with fewer resources, so it is highly recommended for young entrepreneurs who are interested in learning how to take advantage of modern data-based decision-making. The story of Billy Beane’s analytical approach to assembling a baseball team with a small budget is a good example of how big data can be transformational to industries, departing from common trends.

10. The Big Short (2015) – “Understanding Market Failures and Opportunities”

Directed by Adam McKay, Rated R

“The Big Short” looks at the rise in the financial crisis of 2008 and emphasizes corruption and greed as the cause of igniting collapse in the housing market. The movie clearly brings out market inefficiencies and an ideal ethical investment practice. However, the most complex financial concepts that entrepreneurs need to understand in order to really comprehend and hence be successful in their businesses, reflect ethical transparency and ethics for remaining successful in business, thanks to the fourth wall being broken and other innovative story-telling techniques that make such comprehension possible.

These ten movies are not only a hoot to watch but contained so many lessons within them about the difficulty of running a business. They cut across some of the themes that entrepreneurs often grapple with, from ethical dilemmas to dealing with crises or the need for strategic innovation and market disruption. This book will make a wonderful addition to your library, as every story conveys particular insights and becomes a must-use guide for everybody who wants to go further in detail into the dynamics of doing business and leading.

The post Top 10 Business-Related Movies for Aspiring Entrepreneurs appeared first on Marketing In Asia.

Corona’s unique campaign around stunning sunset views is set to capture every traveller’s heart. Conceptualized in partnership with Digitas India, part of Publicis Groupe India, the campaign enables luxury travellers to check out the sunset rating of iconic hotels across the country on CRED Escapes, a luxury travel platform for India’s 1%.

With nearly 90% of people in cities spending their time indoors, the allure of sun tourism has been on the rise. Recognizing this trend, Corona India set out to create a unique solution—a sunset visual quality rating system akin to a Michelin Star for restaurants. This innovative approach guarantees travellers the opportunity to witness nature’s wonder with certainty, transforming fleeting moments into cherished memories.

A team of weather experts and data analysts created a new system to rate how beautiful sunsets are from a hotel room. They used 43 years of weather data from ECMWF and NASA. The system looks at data like location, wind speed, air quality, and clouds to give a sunset a score from 1 to 5.

Also read: Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty 

“We all believe in taking a moment from our busy everyday lives to enjoy the beauty of sunsets. If a hotel room can guarantee impeccable service and a host of amenities, why can’t it promise a great sunset view? With The Corona Sunset View, we aim to forever reimagine how people experience sunsets – relaxing and unwinding with their friends and enjoying a cold Corona served with a lime,” said Vineet Sharma, Vice President Marketing & Trade Marketing, AB InBev India. 

“We’ve all been to that one hotel where everything is perfect, and yet been disappointed with the sunset view after spending a considerable amount of time and money planning a holiday. The Corona Sunset View combines unique scientific data and predictive modelling to solve a real-world problem, ensuring that sunset seekers can enjoy their moments with certainty, and making Corona the reference point for the world’s most beautiful sunsets,” said Abraham Varughese, Chief Creative Officer, Digitas India.

So, the next time you plan a getaway, look for The Corona Sunset View rating to guarantee an unforgettable sunset experience.

Follow @corona_india on Instagram for more updates.

The post Corona India Launches The World’s First Sunset Rating System appeared first on Marketing In Asia.

Creating a Haven for Book Lovers

As part of its participation in the festival, Samsung set up the ‘Not So Silent Library’ in some of the noisiest areas of Jaipur. Equipped with Galaxy Buds2 Pro earbuds featuring Active Noise Cancellation and Galaxy S9 series tablets, the spaces invited attendees to immerse themselves in reading, regardless of their surroundings. The campaign’s teaser message, “Any place is a good place to read,” aptly captured the essence of this experience.

Technology Meets Literature

Upon using the Galaxy Buds2 Pro and selecting an audiobook on the Galaxy S9 tablet, participants found themselves enveloped in a calm, library-like atmosphere, crafted to enhance their reading experience. This setup not only demonstrated the audio quality and noise-canceling features of the earbuds but also highlighted how technology can seamlessly integrate into and enhance cultural and literary engagements.

Also Read: Indo-Australian Innovation Takes Center Stage at Saarthi GreenTech’s Factory Inauguration in Pune by Paul Murphy, Bridging Continents for Sustainability

Insights from Samsung and Cheil Leadership

Aditya Babbar, vice president and head of product and marketing at Samsung, expressed pride in the association with the Jaipur Literature Festival. “Samsung is renowned for its innovation and commitment to making technology accessible. Through the ‘Not So Silent Library’ campaign, we’ve shown how our products can create meaningful enhancements in daily life, particularly in culturally rich settings like this festival,” Babbar stated.

He further elaborated on the technological advances of the products, “With the Galaxy Buds2 Pro’s 360-degree immersive audio and intelligent Audio Noise Cancellation, along with the Galaxy Tab S9, we’re pushing the boundaries of what is possible, setting up an ambient environment where book enthusiasts can enjoy their favorite audiobooks undisturbed.”

Vikash Chemjong, chief creative officer at Cheil India, also commented on the campaign’s success. “The ‘Not So Silent Library’ has offered a unique, noise-free reading experience to literature fans across Jaipur. The response on social media platforms and the internet has been overwhelmingly positive, creating significant buzz for Samsung,” Chemjong noted.

A Cultural Intersection of Technology and Literature

The ‘Not So Silent Library’ has effectively bridged the gap between technology and the literary world, demonstrating how modern innovations can foster new forms of cultural expression. As the Jaipur Literature Festival continues to attract global attention, Samsung’s initiative stands out as a testament to the evolving relationship between technology and the arts.

The post Samsung Unveils Innovative ‘Not So Silent Library’ at Jaipur Lit Fest appeared first on Marketing In Asia.

Uniting Athletes and Coaches

SportsSkill serves as a virtual nexus where athletes of all levels and disciplines can seamlessly connect with experienced coaches from around the globe. Whether you’re a novice seeking fundamental skills or a seasoned competitor aiming for the podium, the platform offers an extensive network of specialized coaches to cater to diverse needs.

Personalized Coaching, Anywhere, Anytime

Gone are the days of one-size-fits-all coaching programs. With SportsSkill, athletes receive personalized guidance tailored to their unique strengths, weaknesses, and aspirations. Through a combination of video calls, messaging, and data-driven analysis, coaches provide targeted feedback and training plans, empowering athletes to maximize their potential from the comfort of their own training grounds.

Bridging the Gap with Virtual Training Sessions

Distance is no longer a barrier to impactful coaching, thanks to SportsSkill’s innovative virtual training sessions. Athletes can upload their videos and share with the coaches for feedback, and corrections. This immersive experience not only fosters a sense of connection and accountability but also ensures that athletes can fine-tune their skills with precision and efficiency.

Fostering a Community of Support and Growth

Beyond the coach-athlete relationship, SportsSkill cultivates a vibrant community of like-minded individuals united by their passion for sports. Through interactive forums, group chats, and collaborative sessions, users share insights, celebrate achievements, and offer support along the journey to excellence. This sense of camaraderie fuels motivation, fosters learning, and propels athletes to new heights of success.

Embracing the Future of Sports Coaching

In a world where innovation drives progress, SportsSkill stands at the forefront of the sports coaching revolution. By harnessing technology, connectivity, and a commitment to excellence, the platform empowers athletes to transcend boundaries and unlock their full potential. Whether you’re a coach with a wealth of knowledge to share or an athlete with dreams of greatness, SportsSkill invites you to join the movement and redefine what’s possible in the world of sports coaching.

In today’s rapidly evolving sports landscape, the fusion of technology and coaching expertise has become a game-changer in honing athletes’ skills and knowledge. One pioneering concept gaining momentum is the creation of a comprehensive video coaching platform, offering athletes access to expert insights and guidance from top-tier coaches. This innovative approach not only benefits athletes directly but also establishes a transformative resource for coaches globally, elevating the standards of sports education on an international scale.

Also Read: Anwesh Bose Takes the Helm as Chief Growth Officer at Dentsu Indonesia

The journey towards establishing this groundbreaking initiative begins with a strategic partnership with the academy’s head coach. This collaboration is pivotal in mapping out the platform’s content, from identifying key topics to orchestrating filming logistics. By tapping into the head coach’s wealth of experience, the platform can be tailored to address the specific needs and challenges faced by the academy’s athletes.

With topics delineated, the next phase involves capturing coaching tips and demonstrations with precision and clarity. High-definition filming is imperative to effectively convey nuanced techniques and strategies. Through concise and engaging videos, athletes gain invaluable insights spanning technical mastery to mental fortitude, enhancing their overall performance and understanding of the sport.

Post-filming, meticulous editing and categorization are employed to ensure seamless navigation and accessibility on the academy’s dedicated login platform. Organizing the content intuitively empowers athletes to navigate through the wealth of information effortlessly, maximizing their learning experience and skill acquisition.

Accessible to all players and camp attendees, the video coaching platform offers on-demand access to expert guidance, transcending geographical barriers and time constraints. This democratization of coaching fosters a culture of continuous improvement, empowering athletes to refine their skills at their own pace, irrespective of their physical location or training schedule.

Central to the platform’s success is the integration of feedback mechanisms, soliciting input from athletes and coaches alike. This iterative process facilitates ongoing refinement and enhancement of content, ensuring its relevance and efficacy. By remaining responsive to the evolving needs of its users, the platform remains a dynamic and indispensable resource for athletes and coaches alike.

In addition to regular updates, the platform’s scope can be expanded to encompass a diverse array of topics and disciplines, catering to athletes of varying proficiency levels and interests. This holistic approach ensures that the platform remains engaging and relevant, catering to the multifaceted needs of today’s athletes.

Beyond the academy’s confines, the platform has the potential to transcend borders, reaching athletes and coaches worldwide. Through strategic partnerships and collaborations, its impact can be amplified, fostering a global community of athletes and coaches united by a shared pursuit of excellence.

Furthermore, leveraging the SportsSkill  platform can amplify coaches’ visibility and impact, positioning them as influential figures in the global sports arena. This platform serves as a springboard for personal and professional growth, facilitating networking opportunities and access to a wealth of resources.

The creation of a comprehensive video coaching platform represents a watershed moment in sports education. By harnessing the synergies of technology and coaching expertise, this initiative has the power to revolutionize the way athletes learn and excel in their respective disciplines. As the global sports landscape continues to evolve, initiatives like these are instrumental in shaping the future of sports education and coaching, empowering athletes and coaches alike to realize their full potential on a global stage.

The post SportsSkill Global Connect: Transforming Athlete-Coach Dynamics with Innovative Tech Synergy and SkillStats Integration appeared first on Marketing In Asia.

Driven by a vision to create a meaningful impact on the Indian food system, ChefTZac founded The Locavore. Here, he emerges not only as a chef but also a visionary, connecting people and food, cultivating awareness around sustainability, and empowering individuals to be agents of positive change through their food choices.

Nestled in the tribal village of Dahanu, Maharashtra, Tamarind Tree School is a technology-driven English medium school and a beacon of open-access education and knowledge for the local Adivasi community. The Tamarind Tree kitchen, mirroring most of The Locavore’s ethos, serves as a classroom where students receive nutritious meals and engage in a dynamic culinary curriculum. The school places a strong emphasis on fostering literacy and appreciation for diverse food cultures, and empowering students, particularly those from the Warli tribal community, who are also first-generation learners. Besides, students get to interact with the daily menu which enhances their reading abilities. They are also encouraged to express their food preferences, nurturing not only their language skills but also cultivating a sense of agency and importance in their opinions on food – which perfectly aligns with The Locavore’s commitment to sustainable food choices and community support.

Also Read: Revolutionizing Digital Ad Integrity: ProjectX and mFilterIt Forge Strategic Alliance for MENA’s Brand Safety

Chef Thomas Zacharias, vision behind The Locavore, said, “We believe that food transcends mere sustenanceto become a conduit for education, cultural exchange, and empowerment. The Locavore is dedicated to making a tangible difference in the Indian food system through impactful projects. Through initiatives like The Locavore’s anniversary campaign, we endeavor to foster curiosity, celebrate diverse culinary cultures, and establish the framework for informed, health-conscious food decisions for future generations. Investing in the future of young minds is pivotal for fostering a more equitable and sustainable world, where knowledge and sustainability seamlessly intertwine.”

As a part of this fundraising initiative, The Locavore is inviting people all across India to participate in the #DoingGoodThroughFood anniversary campaign for the Tamarind Tree kitchen as The Locavore enters its second year of encouraging action via food. Supporters can donate, volunteer their time and skills, and all contributors supporting this cause will stand the chance to win a spot on the Locavore’s #DoingGoodThroughFood Anniversary Day Trip to Tamarind Tree School on 6th April. Participants can also gain firsthand insight into the impact of their support during this immersive program, culminating in a skill-sharing and networking workshop.

Thus, leading the charge in transforming India’s food landscape towards a more sustainable and responsible future for all, through his culinary adventures, ChefTZac directs The Locavore in embracing a conscious approach to food consumption, production, and appreciation, championing mindful eating, meaningful storytelling, and purpose-driven community building.

Campaign details:

Date: 6th April, 2024

Venue: Tamarind Tree School, Dahanu, Maharashtra

Fees: FREE

Registration form: https://docs.google.com/forms/d/1XO-UKTpOThqGG6bXGop3qYVAu8oV2MXJSDZRfZZ6WCw/viewform?edit_requested=true

About The Locavore: The Locavore is a visionary initiative by Chef Thomas Zacharias, renowned for his culinary expertise at notable establishments like Le Bernardin  and The Bombay Canteen. This movement is dedicated to celebrating the rich tapestry of regional Indian cuisine, indigenous flavors, and the bounty of local produce. At its heart, The Locavore thrives on storytelling, immersive food tours, and a deep connection with the community and the custodians of homegrown food. Beyond the familiar flavors of butter chicken and paneer tikka, it champions the lesser-known yet equally captivating aspects of India’s culinary heritage. Chef Zacharias founded The Locavore with a mission to ignite a food revolution, elevating awareness around the unique indigenous tastes, addressing the disparities within food systems, and underscoring the critical role of storytelling. This endeavor seeks to reshape perceptions of food and cultural identity, fostering a deeper appreciation for the vast diversity and richness of Indian cuisine.

Website | Instagram

The post Chef Thomas Zacharias’s: The #DoingGoodThroughFood Campaign for Tamarind Tree School appeared first on Marketing In Asia.

Gold by Ice Cream Works is not just an ice cream shop; it’s a destination where every scoop tells a story of global exploration, artistic flair, and meticulous craftsmanship. By blending the finest ingredients from around the world with unparalleled creativity, the Chonas aim to captivate all senses. The menu boasts an exotic array of flavors, from the creaminess of Italian gelato to the sweet richness of India’s Kaju Katli, all presented in a way that transcends the ordinary.

What sets this brand apart is its ambition to rival international giants while staying true to its Indian roots. Offering an assortment of sugar-free options alongside a menu that includes donuts, cupcakes, and Japanese snow desserts, Gold by Ice Cream Works is pioneering a niche that marries luxury with accessibility.

Also Read: Empowering SMBs with AI: A Conversation with Sanghee Lee, General Manager, APAC of Sendbird

The store itself is a testament to the brand’s commitment to luxury and sustainability. Adorned with Murano glasses and featuring a unique store scent, it provides a multi-sensory experience that extends to its environmentally conscious packaging. Alisha Chona, with her rich heritage in the ice cream industry, brings a depth of knowledge and a vision for innovation that is evident in every aspect of Gold by Ice Cream Works.

“Creating Gold by Ice Cream Works was a labor of love that spanned over two and a half years,” Alisha shares, emphasizing the thoughtfulness and passion poured into every detail, from the kinetic energy art sculpture that greets customers to the gold-foiled tubs that signify the brand’s commitment to elegance and quality.

As Gold by Ice Cream Works opens its doors to the public, it invites dessert aficionados to embark on a journey of taste, texture, and pure indulgence. This is more than just an ice cream café; it’s a destination where every visit promises a new adventure, and every flavor is a discovery waiting to be savored.

The post Experience the Pinnacle of Dessert Luxury at Gold by Ice Cream Works, Now Open in Bandra appeared first on Marketing In Asia.

“Prism: What Goes Around” offers a riveting exploration of abstract expressionism through a collection of 20-25 artworks. Each piece stands as a beacon of Jain’s dynamic journey through the realm of art, employing the prism as a metaphor to deconstruct and examine everyday themes. This exhibition is not merely a display; it is an invitation to engage in a profound dialogue about the universality of human emotions, the fluidity of inspiration, and the essence of creativity.

Also Read: Empowering SMBs with AI: A Conversation with Sanghee Lee, General Manager, APAC of Sendbird

Prithveer Jain, through his art, encourages viewers to explore the nuanced interplay between perception and reality. His fresh perspective breathes life into his work, embodying the freedom of exploration and capturing the essence of an artist in the throes of self-discovery. “Prism: What Goes Around” is poised to offer an immersive experience into artistic introspection and creative impulse, resonating deeply with anyone who seeks to express themselves.

Set against the backdrop of the historical Ice Factory at Ballard Estate, the venue itself is a testament to the fusion of traditional, modern, and contemporary practices. The space, reimagined by Malik Architecture, serves as an experimental hub for interdisciplinary collaboration, perfectly complementing the innovative spirit of Jain’s exhibition.

In the words of Prithveer Jain, “This exhibition is a culmination of my artistic exploration, a conversation starter about the intricate dance between our perceptions and the reality that surrounds us. I invite you to join me on this journey, to see the world through the multifaceted lens of a prism, and to discover the myriad emotions that define our collective human experience.”

Don’t miss the chance to witness this groundbreaking exhibition, where art and architecture converge to create a space of limitless potentiality and inspiration.

The post “Prism: What Goes Around” – A Kaleidoscopic Debut Art Exhibition by Prithveer Jain at IFBE appeared first on Marketing In Asia.

Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur, heralded these series as a significant tribute to the indomitable spirit of those who fought for India’s freedom. “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country,” Shri Thakur remarked during the launch event in Mumbai.

“Swaraj”, inspired by the “Azadi Ka Amrit Mahotsav” national campaign initiated by Prime Minister, Shri Narendra Modi, aims to shed light on lesser-known stories of bravery and struggle throughout India’s prolonged battle for independence. Spanning 75 episodes, this series is a comprehensive portrayal of the myriad facets of colonialism and the relentless quest for ‘Swaraj’ or self-rule. Shri Thakur emphasized the series’ role in recontextualizing historical narratives that were previously shaped by colonial interests, stating, “These are the wars which got lost somewhere in the pages of history.”

“Sardar: The Game Changer” is another gem in this cultural renaissance, celebrating the life and legacy of Sardar Vallabhbhai Patel, a pivotal figure in India’s independence movement and the unification of the nation. This 52-episode series commemorates the visionary leadership and strategic acumen of Patel, affectionately known as the ‘Iron Man of India’.

These series not only aim to educate and entertain but also to instill a deep sense of pride in India’s rich historical legacy among the younger generation. Shri Thakur’s message was clear: embracing our history is the cornerstone of envisioning a prosperous future for India.

Also Read: Revolutionary Cardboard Cake: A Gluten-Free Delight That Defies Expectations

In his address, Shri Sushant Sreeram, Country Director, Prime Video, India, reiterated the platform’s commitment to celebrating India’s diverse culture and history, while Abhimanyu Singh, the producer of “Swaraj”, highlighted the series’ exploration of India’s journey from 1498 to 1947.

As these series make their way to audiences nationwide, they promise to be a catalyst for reflection, appreciation, and understanding of India’s complex and vibrant history, making India the ‘Content Hub of the World’.

About Prime Video

Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Originals, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.

Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year.  Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day  delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime  to learn more about Prime.

• Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Shakuntala Devi, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa and #HOME, along with Indian-produced Amazon Original series like Farzi, The Family Man, Mirzapur, Dhootha, Jubilee, Dahaad, Made in Heaven, Panchayat, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries, Suzhal – The Vortex, Sweet Kaaram Coffee, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum Tak, AP Dhillon: First of a Kind, Rainbow Rishta, Wedding.con, Mission Start Ab and Amazon Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka, among others. Also included are popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. Maisel, The Wheel of Time and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
• Prime Video Mobile Edition: Consumers can also enjoy Prime Video’s exclusive content library with Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only annual video plan offers everyone access to high-quality entertainment exclusively on their mobile devices. Users can sign-up for this plan via the Prime Video app (on Android) or website.
• Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
• Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
• Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.

• Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments, and more.
• Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs, and Fire TV stick.

The post Prime Video and Doordarshan Launch Groundbreaking Historical Series ‘Swaraj’ and ‘Sardar’: The Game Changer appeared first on Marketing In Asia.

Philippine Cuisine’s Remarkable Leap

Makati’s Crosta Pizzeria has seen a meteoric rise, vaulting from the 10th to the 2nd spot, only trailing behind Japan’s acclaimed The Pizza Bar On 38th. This leap from its previous 32nd position underscores a significant achievement for the establishment. Additionally, A Mano, another gem from Makati, climbed from the 15th to the 12th place, a considerable jump from its 48th position in the 2022 ranking.

A Triumphant Return

Adding to the celebration, Wildflour Italian has re-entered the list at No. 47, marginally improving from its last ranking before missing out last year. This resurgence highlights the restaurant’s commitment to excellence and innovation in Italian cuisine.

Accolades and Honors

The achievements extend beyond rankings. Chef Yuicho Abellare Ito of Crosta Pizzeria was honored with the Ferrarelle Award for Pizza Maker of the Year 2024, adding to his accolades which include the Latteria Sorrentina Award for Pizza of the Year in 2023 for his Cherry Culatello Pie. Meanwhile, A Mano received the Pastificio Di Martino Award for Best Pasta Proposal 2024, with its Salami Spicy and Carbonara pizzas earning special mention.

Also Read: Empowering Women in Sports: Decathlon India’s “Play Your Own Way” Campaign

Regional Recognition

The top of the Asia-Pacific list saw strong contenders, including Japan’s RistoPizza and Hong Kong’s Fiata by Salvatore Fiata, with the latter winning the Latteria Sorrentina Award for Pizza of the Year for its Provola E Pepe. Australia’s 48h Pizza e Gnocchi Bar also received accolades, including the Peroni Nastro Azzurro Award for Best Beer Service 2024 and the Stefano Ferrara Forni Pizza Community 2024 recognition.

Valuable Insights

These achievements underscore the Philippines’ rising stature in the Asia-Pacific culinary scene, reflecting the dedication, creativity, and passion of its chefs and restaurateurs. The recognition by 50 Top Pizza not only celebrates the individual accomplishments of these establishments but also shines a spotlight on the Philippines as a burgeoning hub for culinary excellence in the region.

The post Philippine Pizzerias Ascend in Asia-Pacific Culinary Rankings appeared first on Marketing In Asia.

Over the last 14 years, Sunday Soul Sante has grown into a much-loved cultural event. Could you share with us the most significant challenges and milestones you’ve encountered on this journey and how they’ve shaped the event into what it is today?

Launching Sunday Soul Sante was a challenge in a city dominated by malls and branded goods, where flea markets were rare outside Goa. I aimed to revive appreciation for unique creations and reconnect people with earthy sensibilities. Despite initial hurdles, the Sante quickly gained momentum, necessitating careful planning to find suitable venues. Bangalore’s supportive community has been instrumental in our success. My team takes care and plans everything meticulously; their enthusiasm has helped create memorable events, fostering a vibrant creative ecosystem in the city.

What initially inspired you to create Sunday Soul Sante, and how has your background in English literature and teaching influenced the ethos and content of the event?

My love for art, craft and design is what inspired me to start Sunday Soul Sante.  I wanted everyone to see that Indian art, craft and design are comparable to anywhere in the world. .

Also Read: Renewed Alliance Between Ticketek and Venues Canberra Promises a Bright Future for ACT’s Premier Events

The Hearts of Sante and Soles of Sante initiatives are intriguing aspects of the event. Could you elaborate on these initiatives and how they contribute to the community and cultural exchange you aim to foster through Soul Sante?

In the journey of life, everyone could use a supportive push. Sunday Soul Sante serves as more than just an event; it’s a dynamic platform spotlighting talent in both visual and performing arts. Our “Heart of Sante” corner is specifically tailored to nurture budding entrepreneurs, offering them a space to interact with customers, seek guidance, and bolster their confidence before transitioning to their own stalls. It’s a breeding ground for future designers and innovators, fostering growth and empowerment.

Additionally, “Soles of Sante” acts as a vital link, embracing the burgeoning sneaker and streetwear culture while reinforcing our commitment to inclusivity within the community. By embracing diverse interests and cultures, Sunday Soul Sante continues to evolve, ensuring that everyone feels welcomed and represented.

Looking ahead, how do you envision the evolution of Sunday Soul Sante and cultural events in general, especially in the context of digital transformation and changing audience expectations?

Sunday Soul Sante is a carefully curated event designed to delight people of all ages and interests. Whether you’re in the mood for shopping, indulging in delicious cuisine, enjoying live music, or simply spending quality time with friends, there’s something for everyone. Our commitment to showcasing unique handcrafted items has not only proven enduring but has also inspired similar events across different regions. We take pride in being pioneers in fostering creativity and providing a platform for talented artisans. Embracing digitalization has been a significant milestone for us, with the introduction of Amazon Pay in 2018 revolutionizing payment processes and enhancing the overall customer experience. Looking ahead, as we transition into a Pvt. Ltd. company, we recognize the importance of leveraging e-commerce to further expand our reach and accessibility to a broader audience.

Furthermore, inclusivity lies at the heart of Sunday Soul Sante. We welcome not only individuals but also their furry companions, ensuring that everyone feels a part of our vibrant community. By continually evolving and adapting to changing trends and technologies, we remain committed to creating memorable experiences that celebrate creativity, culture, and connection.

Based on your rich experience in creating and nurturing a successful cultural brand, what advice would you give to aspiring entrepreneurs who wish to make a mark in the cultural event space?

My advice to aspiring entrepreneurs, especially the young ones, is simple yet profound: never give up. Perseverance is the cornerstone of success. When faced with challenges, keep pushing forward. And when you have something to showcase, don’t hesitate to put it out there for the world to see. You’ll be amazed at the level of interest and support you’ll receive. So, stay resilient, stay focused, and never underestimate the power of persistence on the journey to achieving your dreams.

As we look to the future, Sunday Soul Sante’s journey from a fledgling market to a cultural landmark offers invaluable lessons for aspiring entrepreneurs and art enthusiasts alike. Asha Rao’s unwavering commitment to fostering a vibrant creative ecosystem serves as a beacon of inspiration, reminding us of the enduring impact of passion, perseverance, and community engagement. Join us in celebrating the spirit of Sunday Soul Sante, where every moment is an opportunity to discover, connect, and be inspired.

The post Cultivating Creativity and Community: The Journey of Sunday Soul Sante with Asha Rao appeared first on Marketing In Asia.

Identifying Talent Through Innovation

Gone are the days of relying solely on instinct and intuition to spot potential talent. Sports technology has introduced a new era of precision and objectivity in talent identification. The data-driven approach provides insights into an athlete’s strengths, weaknesses, and overall performance, facilitating a more informed selection process.

Structured Support through Digital Platforms

Once identified, talented athletes need more than raw potential; they require structured support and guidance. This is where SportsSkill and similar platforms play a crucial role. Mobile apps and online platforms provide athletes with access to personalized training plans, nutritional guidance, and communication channels with coaches. This connectivity ensures a continuous feedback loop, allowing for adjustments and refinements to training programs as needed.

Data Analytics for Performance Optimization

The use of data analytics in sports has become a game-changer for optimizing athlete performance. By analyzing vast sets of data, coaches can identify patterns, trends, and areas for improvement that may not be apparent through traditional methods. This granular level of analysis enables the tailoring of training programs to individual needs, enhancing overall performance and minimizing the risk of injuries.

Grassroots sports – coaches and school physical education (PE) teachers serve as the backbone of athletic development. These dedicated individuals play a crucial role in identifying talent, fostering a love for physical activity, and imparting essential life skills through sports. However, as they navigate the challenges of managing high volumes of kids, the need for comprehensive support becomes increasingly apparent. This article sheds light on the importance of providing assistance to coaches and school PE teachers, recognizing their pivotal role in shaping the future of young athletes.

The Challenge of High Volume

Coaches and school PE teachers often find themselves in situations where the number of kids they work with surpasses manageable limits. Large class sizes, diverse skill levels, and varying interests can make it challenging for educators to provide individualized attention and support to every child. This high volume can hinder the effectiveness of coaching and teaching efforts, potentially impacting the overall experience for young athletes.

The Role of Technology in Support

Sports technology can be a game-changer in addressing the challenges faced by coaches and school PE teachers dealing with a high volume of kids. Digital platforms, mobile applications, and data analytics can streamline administrative tasks, allowing educators to focus more on hands-on coaching and teaching. These tools can help manage attendance, track performance metrics, and provide personalized feedback, creating a more efficient and organized learning environment.

Also Read: Navigating Love and Relationships in the Asia-Pacific: A Comprehensive Insight

Community Engagement and Collaboration

Building a supportive community around coaches and PE teachers can enhance their ability to manage high volumes of kids. Collaboration with parents, community organizations, and local sports clubs can help create a network of support. Volunteer programs and community partnerships can supplement coaching efforts, providing additional hands and resources to ensure that every child receives the attention they need.

Recognition and Appreciation

Acknowledging the hard work and dedication of coaches and PE teachers is crucial for maintaining morale and motivation. Recognizing their efforts in managing high volumes of kids fosters a positive atmosphere and encourages a sense of pride in the impact they have on the lives of young athletes. Appreciation can come in various forms, including awards, public recognition, and ongoing support from school administrations.

As we recognize the vital role played by coaches and school PE teachers in shaping the athletic future of our youth, it becomes imperative to provide them with the support they need. By leveraging the benefits of sports technology, offering continuous training, fostering community collaboration, and adapting curricula to diverse needs, we can empower these educators to overcome the challenges of managing high volumes of kids. In doing so, we not only enhance the overall sports experience for young athletes but also contribute to the development of well-rounded individuals who carry the lessons learned on the field throughout their lives.

Sports technology is not just a companion to athletics; it is a driving force that is reshaping the very fabric of talent identification and athlete development. Platforms like SportsSkill are pioneering this transformation, utilizing data, analytics, and innovative training methodologies. As we embrace the future of sports, it is clear that sports tech will continue to be the catalyst that propels grassroots talent to new heights, creating a legacy of champions on a global stage.

In the journey of a young athlete, the involvement and support of parents are instrumental. As sports education evolves, the need for informed parental participation becomes increasingly apparent. This article explores the crucial role parents play in their kids’ sports education and emphasizes the importance of providing them with data-backed guidance to foster a supportive and informed environment.

Understanding the Impact of Parental Involvement

Parents are not just spectators on the sidelines; they are key influencers in a child’s sports journey. Their support, encouragement, and involvement can significantly shape a child’s attitude toward sports, influencing not only their performance but also their overall well-being. As sports education adapts to new methodologies, it is essential to recognize and harness the positive impact parents can have on their children’s athletic development.

The Need for Informed Parental Involvement

Informed parental involvement goes beyond cheering from the stands; it involves understanding the intricacies of sports education and making informed decisions. Parents need access to data and insights about their child’s performance, progress, and overall well-being. Armed with this information, they can play a more active role in tailoring support and guidance to meet their child’s specific needs.

Data-Backed Guidance

Sports technology plays a pivotal role in providing data-backed guidance to parents. Performance metrics, health indicators, and skill development data can be shared with parents through digital platforms and mobile applications. This not only keeps parents informed but also empowers them to make educated decisions regarding their child’s sports participation, training intensity, and overall development.

Encouraging Open Communication

Effective communication between coaches, parents, and the young athlete is key to success. Digital platforms can facilitate seamless communication, enabling coaches to share progress reports, training plans, and relevant insights with parents. This open dialogue ensures that everyone involved is on the same page and working towards the common goal of nurturing the child’s sports education.

In the dynamic landscape of sports education, the SportsSkill platform has emerged as a comprehensive solution that caters to the diverse needs of all stakeholders involved. This in-depth exploration sheds light on how SportsSkill is transforming the sports education ecosystem by providing tailored support for athletes, coaches, parents, and administrators.

In the realm of sports education, the SportsSkill platform stands out as a champion of a holistic and inclusive approach. By addressing the diverse needs of athletes, coaches, parents, and administrators, SportsSkill is reshaping the way we approach the development of young talents. Through streamlined communication, data-backed insights, and a sense of community, this platform is not just revolutionizing sports education; it is nurturing a culture where every stakeholder is an active participant in the journey toward athletic excellence and personal growth. SportsSkill is not merely a platform; it is a catalyst for positive change in the world of sports education.

Authored By:

About Chetan Desai: Co-Founder of SportsSkill. 50+ years of experience in Lawn Tennis, Former ATP-rank 310. Won the First National Games (Olympic Format), 1985 at New Delhi.

The post The Role of Sports Technology in Talent Identification and Development appeared first on Marketing In Asia.

A Vision for AEON’s Future

Imagine a retail paradise where shopping is not just a transaction but a delightful experience that touches the hearts of customers. This is the inspiring vision that Ms. Low has for AEON. During our conversation, she outlined how AEON could transform from a traditional store into a captivating journey for every shopper. Her initiatives are not just about growing the company’s bottom line but about creating a space that resonates with customers and leaves a positive and long-lasting impression.

Demeanor of Grace: The Woman Behind AEON’s Success

Ms. Low’s voice is simply captivating when she speaks. It’s not just empty words and corporate jargon that she uses, but her passion for making a difference is unmistakable. Her poise and intelligence are not limited to the boardrooms where she conducts business, but they are woven into the fabric of AEON’s identity. As the Chief Merchandise Officer, she plays a crucial role in shaping the brand’s direction, but she is much more than that. Ms. Low is the heart of the AEON brand, and her unwavering commitment to excellence is an inspiration to everyone who works with her.

AEON Fashion Preview: Redefining Sustainable Fashion

Now let’s talk fashion. AEON, a renowned brand, is not merely showcasing its products, but it’s also telling a captivating story through its Fashion Preview event. The AEON Fashion Preview is a grand narrative that focuses on the intersection between style and sustainability. Unlike a typical fashion show, it’s an extraordinary event that celebrates inclusivity and embraces the UN Sustainable Development Goals.

It’s about promoting a vision of a better, more sustainable world. The brand is taking a bold stand to promote sustainable fashion, which is both eco-friendly and socially responsible. The event is a clear indication that the brand is committed to a sustainable future and is willing to take significant steps to achieve it.

The event is not just limited to showcasing the latest fashion trends; it’s a platform highlighting the importance of ethical and sustainable fashion. Through the event, AEON is promoting its values of inclusivity, diversity, and sustainability. The brand is sending a strong message that fashion can be both stylish and sustainable, and it’s possible to create a better world through fashion.

COP28 Attendance: A Global Commitment

Ms. Low is not just an executive confined to boardrooms; she is a global citizen, who is passionate about making a difference in the world. Her recent attendance at COP28 wasn’t just a diplomatic move; it was a personal commitment to the cause of climate change. She understands that it is not enough to talk about global sustainability; one must also take action. That is why she is leading by example and making conscious choices to reduce her carbon footprint, such as reducing waste and using renewable energy sources.

Ms. Low believes that every small action counts and that is reflected in AEON’s commitment to sustainability. The company has taken significant steps towards reducing its environmental impact, such as investing in renewable energy and reducing waste. AEON is also actively involved in community initiatives aimed at promoting sustainable living and reducing carbon emissions. She believes that individuals and businesses have a responsibility to contribute towards creating a better world for future generations. And that is why AEON is committed to UN SDGs 8 and 15.

Also read: https://www.marketinginasia.com/unveiling-aeon-a-tapestry-of-change/

Low’s Simple Advice: A Call for Collective Effort

“Let me share with you a piece of advice, not as a corporate figure but as a fellow human,” said Ms. Low. “Sustainability is not just a corporate agenda but a collective effort that involves every one of us. It’s not just for professionals, it’s for every person out there.”

Ms. Low emphasized the importance of sustainability and the role that we all have in protecting the planet. She believes that everyone, regardless of their profession, can make a difference. Just be aware of their impact on the environment and take steps to reduce it.

“I urge you to make small changes in your daily life that will collectively impact the environment,” Ms. Low advised. “Reduce your waste, conserve energy, and use eco-friendly products. These are just a few ways in which you can contribute to the sustainability movement.”

Ms. Low’s efforts toward sustainability are not just for her benefit. She hopes that her work will inspire others to follow in her footsteps and make sustainable choices that will benefit us all.

The Future Under Ms. Low’s Guidance

In closing, it’s not just about the future of a company. It’s about the future of a movement. Ms. Low isn’t just leading; she’s inspiring. AEON isn’t just a brand; it’s a story unfolding. The AEON Fashion Preview isn’t just a show; it’s a testament. As we walk forward, hand in hand with Ms. Low, we’re not just consumers; we’re partners in a journey, breaking barriers, fostering inclusivity, and embracing a sustainable tomorrow. AEON isn’t just a store; it’s where hearts meet hope.

The post Ms. Low Ngai Yuen: A Visionary Leader with a Diverse Palette appeared first on Marketing In Asia.

From the spectacular fireworks display over Sydney Harbour to the iconic Times Square ball drop in New York City, Agoda’s selection is a treasure trove of ideas for those seeking cultural immersion, breathtaking spectacles, and unforgettable party experiences. Imagine dancing the night away in Rio de Janeiro’s Copacabana Beach or partaking in the traditional festivities of Edinburgh’s Hogmanay.

Cleland Robertson, Director of Partner Services – Malaysia & Brunei at Agoda, shares his enthusiasm: “Exploring the boundaries of innovation and the latest technology is the heart of what we do at Agoda, so why not have a little fun with this end of year story. As recommended by some of the leading AI software of the moment. This list is meant to ignite a sense of wonder amongst aspiring travellers and perhaps even inspire the more spontaneous to book a last-minute getaway on Agoda. Whether it’s a short getaway within Asia or a longer trip to the other side of the world, Agoda provides the best deals.”

Also Read: Apple Watch 2024: A Leap in Design and Health Tech

Ten Must-Visit New Year’s Eve Destinations for 2023:

1. Singapore: Be dazzled by the fireworks at Marina Bay, complemented by lively street parties and carnivals.
2. Bali, Indonesia: Enjoy beachside celebrations with fireworks and traditional Balinese performances.
3. Ho Chi Minh City, Vietnam: Experience the festive spirit with fireworks over the Saigon River and the bustling nightlife of District 1.
4. Tokyo, Japan: Welcome the first sunrise of the New Year with cultural festivities and modern countdown events.
5. Sydney, Australia: Witness the globally acclaimed fireworks over the Sydney Harbour Bridge and Opera House, with events suitable for all ages.
6. New York City, USA: Be part of the legendary Times Square ball drop or explore the myriad of parties and concerts throughout the city.
7. Rio de Janeiro, Brazil: Dive into the energetic atmosphere of Copacabana Beach, with samba music and a stunning fireworks display.
8. London, England: Enjoy the fireworks along the River Thames, with various boat parties and events to choose from.
9. Edinburgh, Scotland: Engage in the historic Hogmanay celebrations, featuring processions, concerts, and the unique Loony Dook tradition.
10. Reykjavik, Iceland: Participate in community bonfires and a fireworks display in a snowy setting, with a chance to witness the Northern Lights.

For more information on these destinations and to plan your New Year’s Eve getaway, visit Agoda’s website and let their AI-powered recommendations guide your journey. Whether seeking a festive atmosphere or a cultural experience, Agoda’s selection promises a New Year’s Eve to remember.

About Data

• ChatGPT 4.0 was used to identify the list of travel destinations, and to create the first draft of this release.
• Midjourney AI was used to generate an image depicting multiple scenic New Years’ Eve destinations from around the world.

About Agoda

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 3.9M hotels and holiday properties worldwide, plus flights, airport transfers, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 6,700 staff in 31 markets, dedicated to leveraging best-in-class technology to make travel even easier.

The post Agoda’s AI Reveals Top 10 Global Destinations for New Year’s Eve 2023 appeared first on Marketing In Asia.

With a strong commitment to enhancing their digital presence, they have adeptly combined time-honored traditions with contemporary strategies, initiating thought leadership. Their consistent efforts to disseminate knowledge and elevate professional aspirations position them as luminaries in today’s digital era.

We extend our collective appreciation to these distinguished leaders who have challenged the status quo, significantly elevated their domains, and established a remarkable legacy within the Indian professional landscape. Their journey serves as a beacon, highlighting the abundant opportunities available to those who lead with vision and determination.

Arvind Mahajan

Arvind Mahajan is a luminary in the realm of Digital Strategy and IT, boasting a vast repository of experience that encompasses an array of verticals within the technological domain. His journey is marked by commendable leadership roles in IT implementation projects, particularly for premier non-banking (NBFC) and Asset management entities, propelling them to the zenith of operational excellence.    

His credentials are multifaceted. Arvind has spearheaded global international collaborations and has shouldered the mantle of Head of IT in an NBFC setting. His areas of proficiency are vast and varied:   

• Crafting pivotal IT strategies and roadmaps.  
• Innovating IT organizational structure designs.  
• Instilling robust IT Governance frameworks.  

• Mastery in IT network and operating model design.  
• Championing IT function policies and procedures.  
• Spearheading IT Infrastructure project management, application management, and technology vendor selections.  
• Executing meticulous benchmarking analysis, cost-benefit evaluations, and schedule variance inspections.  
• Stellar project management, complemented by risk assessment and change management acumen.  

• Deftness in stakeholder analysis, engagement, and management, underpinned by RACI, R&R, and KPI metrics.  
• Crafting budgetary frameworks and implementing profound statistical analyses.  
   

Arvind’s illustrious portfolio includes significant contributions such as: 
 

• Orchestrating an IT organizational structure overhaul for an NBFC.  
• Managing the intricate IT business-to-technology landscape.  

• Overseeing software and hardware project implementations and operations.  
• Pioneering the migration of key business applications from Singapore to India.  
• Implementing a secure AWS cloud for pivotal business applications.  
• Astutely tracking IT performance across a staggering 20 dimensions.  
• Envisioning and executing program management tailored to the IT landscape, with a notable around 100 odd IT services reimagined to align with business strategies.    

Arvind’s personal mantra underscores the essence of resilience and adaptability: “No one is 100%, learn from failures and implement correction.”    

At the forefront of technology and innovation, he currently steers the technological direction as the Chief Technology Officer (CTO) for Ohm Dovetailindia. In this pivotal role, Arvind continues to leave an indelible mark, fostering innovation and technological brilliance.

Ashmeer M. Sayyed

Ashmeer M. Sayyed stands out as a seasoned retail aficionado, whose prowess is enhanced by the rigorous training he received at IIMA through the Senior Management Program. His association with the retail sector traces back to a time when the term ‘RETAIL’ was yet to become a staple in industry parlance. This deep-rooted experience has furnished him with a holistic understanding, allowing him to engage intimately with every facet of the business landscape. 

Serving as the Chief Retail Officer at DaMENSCH, Ashmeer’s leadership is manifest in the robust steering of the brand’s offline business avenues. This encompasses a spectrum of channels, from General Trade or Multi-Brand Outlets (MBO) to Modern Trade like Large Format Stores (LFS) and Exclusive Brand Outlets (EBO). His role doesn’t just end at strategizing; it extends to bearing the Profit & Loss responsibilities, a testament to his integral role in the company’s fiscal health and growth trajectory. 

His professional endeavors are guided by a profound philosophical compass, eloquently summed up in his life’s guiding principle: “You must be the change you want to see.” This ethos resonates with the proactive and transformative approach he adopts, both in his professional and personal spheres. 

In his pivotal role at DaMENSCH APPAREL PVT. LTD., Ashmeer continues to leave an indelible mark on the retail industry, leveraging his vast expertise and visionary leadership to steer the brand to newer heights of success and innovation.

Atit Mehta

Atit Mehta is a seasoned professional boasting an impressive tenure of over 20 years in the industry. Throughout this time, he has been affiliated with some of the most prestigious organizations, including Group M, Colgate Palmolive, Hindustan Unilever, and Sequoia Capital. His association with these marquee companies showcases his diverse experience and deep understanding of various sectors. 

Currently, Atit holds a pivotal role at Byju’s Group, spearheading their marketing strategies not just for India, but also for international markets. His focus primarily lies in the K12 segment, which encompasses students from kindergarten to 12th grade. This is a testament to his versatility, as catering to such a vast and varied audience requires a unique blend of strategic thinking and innovative approach. 

An interesting insight into Atit’s philosophy is reflected in the saying, “You didn’t complain when things are good… don’t complain when things are not so good.” This suggests a resilient and positive mindset, emphasizing the importance of maintaining consistency in one’s attitude, regardless of external circumstances. 

Furthermore, it’s worth noting that Atit’s official designation is the Marketing Head at Think & Learn Pvt. Ltd., which is popularly known as BYJU’s. This further solidifies his standing in the world of marketing and positions him as a leading figure in the educational tech domain.

Bhuvana Subramanyan

Bhuvana Subramanyan seems to have had an impressive career in marketing, spanning over 27 years across various industries. Holding key positions in reputable organizations such as Randstad, IBM, and Vijay TV showcase her vast experience and leadership skills. Her dedication to content creation, marketing, and especially women’s leadership, has resulted in significant business growth in every organization she’s been a part of. 

Moreover, her various awards and accolades underline her expertise and accomplishments in the field. Being recognized as one of Asia’s 100 Power Leaders in Marketing & Communications and winning awards for her podcast, “Marketing the untold story,” are testaments to her dedication and prowess in her domain. 

Her passion extends beyond just marketing. Her advocacy for environmental causes, women’s empowerment, and her volunteering efforts show a more holistic approach to her professional and personal life. Writing a book inspired by her podcast further solidifies her dedication to her craft and desire to share her insights with a wider audience. 

The quote, “Life is what we make it, always has been, always will be,” reflects a profound perspective on life and indicates a proactive approach, likely a driving force behind her success. 

Dr. Brillian S. K.

Dr. Brillian S. K. is Chief People Officer & Head of People and Processes at TimesPro – a Times of India group initiative. An eminent personality in the field of Human Resources & Academics, he is a Prolific Speaker, Academic Advisor, Strategist, and Coach. Brillian brings about 25 years of work experience across diverse domains like Education, IT, and Logistics, working with Blue Chip Organisations like Aptech, BNP Paribas Bank, CRISIL, and SP Jain School of Global Management. An electronic engineer from Mumbai University, Brillian showed dexterity and courage by moving from Information Technology to the Human Resources domain at the peak of his IT career, totally unheard of in those times. His stint with TimesPro has been nothing short of rewarding, for himself and the organization. As a part of the Executive Leadership Council, Brillian has contributed immensely to TimesPro’s growth by transforming the workforce culture into a performance-driven organization.

He works closely with the CEO and the Business and Functional Heads at TimesPro to ensure the Performance Culture is ingrained across the Organisation. A huge proponent of “Learner Centricity” as a key driver in the long-term and sustainable business growth, he has made humungous efforts towards building people capability at TimesPro. Not the one to shy away from treading unchartered paths or taking up new challenges, he is mentoring the Student Engagement and Quality functions for the past few years. Currently, his focus is on leading succession planning and developing of leadership pipeline to help TimesPro navigate the growth phase.

Work Achievements at TimesPro

• As a part of the Executive Leadership Team, Brillian has contributed to the Strategy and Execution of major projects at TimesPro.
• During the current FY, he is responsible to manage the bottom line through cost control measures in the areas of Manpower, Operations, and spending.
• He is an advisor and confidante to the CEO on People and Process matters.
• Over the past five years, Brillian has been involved with Business processes and initiatives toward the growth of all Business Units.
• He has guided the recruitment, retention, and development of a diverse team into a performing machine.
• He works closely with all Business and Functional Heads at TimesPro to ensure the Performance Culture is imbibed across the Organisation.
• He has been instrumental in creating a strong Centre of Excellence for Recruitment – through which he brought down recruitment spending to 60% in two years.
• As a part of our constant focus on performance and cost-effectiveness, Brillian has worked on managing headcount and costs within Budgets consistently for the last five years.
• He is leading succession planning and development of a leadership pipeline to help TimesPro navigate the growth phase from FY 22 – FY 26.

Brillian’s repertoire includes a successful association with Toastmaster’s International, an organization that aims to help people become better public speakers and leaders. As a volunteer leader, he was appointed as the Region Advisor covering 13 countries in South Asia. Brillian loves to volunteer for multiple social causes and has been conferred with the Rex Karamveer Award (instituted by the United Nations and REX) for his volunteering services. He is very active on social media and was recognized among the top 101 HR. He shares valuable byte-sized life lessons every Friday on his YouTube channel http://www.youtube.com/c/BrillianSK follow #BrillianTips #FridayKeFunday to know more. Truly a man of many talents, his infectious optimism has inspired people from all walks of life. Brillian is well known for his ability to have fun, laugh, and take people together as a leader. 

Dr. Brillian S. K. is not just a corporate leader but a luminary who inspires, guides, and transforms. His life quote, “Believe I Can”, perfectly encapsulates his ethos and is a beacon for many who seek inspiration in their personal and professional lives. Believe I Can.

Mr. Devi Prasad Dash

Mr. Devi Prasad Dash holds the esteemed position of Chief Human Resources Officer (CHRO) at Apollo Health & Lifestyle Ltd, and as such, he plays a pivotal role within the organization’s Executive Leadership team. With a strong foundation as a Chartered Professional in HR, Devi Prasad’s credentials are further enriched with certifications like SHRM-SCP, ODCP, and CIPD. 

His career in human resources spans over an impressive 18 years. During this period, he has navigated the intricacies of HR management across diverse sectors such as Information Technology, Retail, and Healthcare, both in India and the UAE. This extensive experience has equipped him with the expertise to lead large-scale Country HR Functions effectively. Furthermore, his ability to manage multicultural teams in varied settings has been evidenced through his affiliations with notable organizations like VPS Healthcare Group in the UAE, Apollo Hospitals, and Unisys India. 

Devi Prasad’s contributions to the field of HR have been multifaceted. From HR Business Partnering, Strategic HR Planning, HR Transformation, to areas like Change Management, HR Policy Formulation & Compliance, Talent Acquisition and Management, Employee Relations, and Industrial Relations, his impact has been profound and commendable. This vast spectrum of accomplishments in HR has led him to be recognized with numerous HR Leadership awards. In 2022, he was honored as one of Asia’s 100 Power Leaders in HR and earned the title of Top 100 T A Pai Young HR Leader. 

Beyond his professional accolades, Devi Prasad has been an active member of several renowned HR Forums, including SHRM, NHRDN, AHRI, and MTHR. This association with multiple forums not only showcases his commitment to the HR fraternity but also positions him as a thought leader in the domain. This was further emphasized when he was recognized as one of Asia’s 100 Power Leaders in Human Resources in 2022. 

A peek into his personal philosophy is encapsulated in the quote: “Live in the Moment, Live the Life.” This suggests a profound understanding of the importance of cherishing every moment and embracing life’s journey. 

Gaurav Ranade

Gaurav Ranade‘s extensive tenure of over 25 years in the IT industry is indicative of his expertise and dedication. With a wide geographic reach encompassing regions like India, APAC, Middle East, and Africa, he has successfully managed intricate and expansive projects for a range of clients. His proficiency in pivotal areas like new business development, customer relationship management, and technical solution consultancy demonstrates his comprehensive understanding of the domain. 

Being certified in CISA, CISM, and CCIE, Gaurav not only brings validated skills to the table but also showcases an unyielding enthusiasm for continuous learning and adaptation, particularly to emerging technologies and trends. This commitment aligns seamlessly with his mission of leveraging technology to effectively and securely assist organizations in realizing their objectives. 

His passion isn’t just limited to corporate endeavors. Gaurav’s dedication towards mentoring, advising, and collaborating, especially with startups, underlines his desire to give back to the industry. His engagement with both nascent and established organizations, coupled with his inclination to share insights in industry forums, marks him as a prominent thought leader. 

The life quote, “Learn, adapt, innovate, and inspire others to do the same,” perfectly encapsulates his ethos. It signifies an iterative approach to professional development, emphasizing constant learning and innovation. 

Lastly, his role as the Chief Technical Officer at Rah Infotech Pvt. Ltd reaffirms his position at the helm of IT leadership, guiding the technical direction of a significant enterprise.

Hiral Shah

Hiral Shah is not just a name in the realm of cybersecurity but a powerhouse of expertise and innovation. As the Chief Information Security Officer (CISO), he has not merely upheld the standards of information security but has raised the bar, time and again. With an impressive tenure spanning over 23 years, Hiral’s journey in Information Technology and Information Security is both an inspiration and a testament to his unwavering commitment to excellence. 

But what truly makes Hiral stand out is his ability to blend his vast experience with a sharp business acumen. He possesses a visionary perspective that allows him to see beyond the obvious, enabling organizations to harness technology as a catalyst for business growth. His proficiency doesn’t just lie in understanding the intricacies of IT and security but in crafting solutions that add tangible value to businesses. 

Boasting an array of certifications such as ISO 27001 Lead Implementer, CISM, CRISC, and CISA, Hiral’s credentials speak for themselves. However, it’s his hands-on experience and unparalleled expertise that make him a beacon in the industry. From ensuring compliance with global standards like ISO 27001, SOC2, PCI DSS, GDPR, and HITRUST to mastering the nuances of Data Privacy, DLP-CASB, SIEM, GRC, Vulnerability Management, and Incident Management, there’s hardly any aspect of information security that remains untouched by his prowess. 

Yet, it’s not just his professional achievements that define Hiral. He is also a stalwart believer in the philosophy of continual growth and risk-taking. His life quote, “Climbing small ladders and the ability to take risks leads you to ultimate success,” perfectly encapsulates his approach to challenges. For Hiral, every obstacle is an opportunity, every risk a stepping stone to success. 

In his current role as the Chief Information Security Officer at Dhani Services, Hiral continues to blaze trails. His leadership not only ensures that the organization remains at the forefront of cybersecurity but also fosters a culture of innovation and resilience. With Hiral at the helm, Dhani Services is not just secure; it’s future-ready. 

In essence, Hiral Shah is a blend of expertise, vision, and passion. He is a luminary in the world of cybersecurity, leading with both knowledge and heart, ensuring that the digital realm remains safe, secure, and always a step ahead.

Madhusmita Panda

Madhusmita Panda stands tall as the Chief Marketing Officer of KredX, leaving an indelible imprint of growth and innovation in the realm of fintech. Recognized as a growth maestro at KredX, Madhusmita boasts a multifaceted profile that seamlessly interweaves her rich experience from industry giants like Wipro and ICICI, reflecting her expansive industry knowledge. 
 

Having joined the fintech titan, KredX, during its nascent stages, Madhusmita rapidly ascended as a catalyst for growth, introducing transformative marketing innovations. Her distinct approach, which harmoniously blends product development and strategic partnerships, has made her a revered figure in the fintech ecosystem. 
 

Before her journey with KredX, Madhusmita ventured into the food technology domain, founding Slurpyn, distinguished by its cutting-edge intelligent recommendation engine. A seasoned professional with over 15 years in the industry, she has become an ardent advocate for alternative financing solutions catered to the often-overlooked SMEs and MSMEs. 
 

At KredX, Madhusmita’s vision revolves around promoting financial inclusivity and bolstering business growth via pioneering solutions. She stands as the cornerstone behind KredX’s strategic trajectory, devising avant-garde lending and technological products attuned to the multifarious requirements of India’s SME sector. 
 

Over an impressive span of seven years, she has meticulously nurtured a vibrant community of 150,000 businesses, both online and offline. Madhusmita’s guidance encompasses the spectrum of alternative financing, regulatory nuances, and much more. Her eclectic marketing strategies have been the beacon guiding KredX through tumultuous times, amplifying the company’s growth by an astonishing 100-fold in a mere six years. Under her astute leadership, KredX was lauded as the ‘Best MSME Finance Company of the Year.’ 
 

Madhusmita’s reputation as an innovator extends beyond the confines of her role. She’s celebrated for her ability to embrace emerging technologies while weaving purpose-driven initiatives seamlessly into her marketing strategies. Furthermore, she has been instrumental in broadening KredX’s international horizons, steering its growth trajectory across five nations. Her recent triumph in establishing an enterprise clientele of 120 in the GCC region stands as a testament to India’s financial acumen and technological expertise. 
 

Encapsulating her philosophy towards life and relationships, Madhusmita’s poignant quote resonates deeply: “People Will Only Meet You Where They Are At!” This underscores her belief in understanding and empathy, reflecting her holistic approach to both professional and personal realms.

Manoj Srivastava

Manoj Srivastava stands at the forefront of the travel and airline industry, boasting an impressive tenure of over twenty-five years. His contributions have not only been acknowledged through his everyday achievements but also with the distinguished recognition of the CIO100, CIO500, and CIO1000 Awards. These accolades speak volumes of his expertise and his ability to drive impactful change in the realm of IT within the travel domain. 

His professional journey reflects a holistic understanding of the industry. Manoj’s vast competencies range from systems like SITA PSS, Travelport, IATA Weblink, and Revenue+ to e-commerce platforms, payment gateways, and yield management systems. This extensive toolkit allows him to navigate the intricate webs of the travel and airline sector, ensuring both operational efficiency and enhanced customer satisfaction. 

Currently, as the Chief Information Officer at EaseMyTrip.com, one of India’s leading online travel portals, Manoj plays a pivotal role in shaping the company’s technological trajectory. He shoulders the dual responsibilities of strategizing and overseeing day-to-day operations, ensuring that the company remains ahead of the curve in a competitive market landscape. A testament to his innovative approach is his recent initiative – the development of a custom-built Passenger Service System (PSS). Tailored for airlines, this state-of-the-art solution is cloud-hosted, promising exceptional cost-effectiveness, especially for carriers operating on tighter budgets. 

Manoj’s vision is clear and ambitious. He aims to harness his vast reservoir of knowledge to craft and implement groundbreaking, cost-efficient solutions. These solutions, he believes, have the potential to usher in a new era for the airline and travel industry. His unwavering commitment to enhancing the customer experience is evident in his endeavors, as he continuously strives to redefine industry benchmarks and elevate standards. 

Manoj’s philosophy towards life and success is beautifully encapsulated in his chosen quote: “The optimist perceives the glass as half full, the pessimist as half empty, while successful people view the glass as full, with one half containing WATER and the other filled with AIR.” This perspective highlights his ability to see opportunities where others see challenges and to make the most of every situation. 

In his role at EaseMyTrip, and in his broader professional journey, Manoj Srivastava continues to be a beacon of innovation, dedication, and excellence. His contributions to the industry are monumental, and he stands as a testament to what passion, expertise, and a forward-thinking mindset can achieve.

Mansi Garg

Mansi Garg stands as a beacon of expertise and dedication in the multifaceted realms of Tech, Travel, and Education industries. With a rich tapestry of experiences, Mansi showcases herself as a forward-thinking marketing maven who is intensely driven and possesses a keen focus on customer-centric approaches. 
 

Recent undertakings have seen her delving deep into market analysis, where she adeptly identifies emerging trends. Armed with this knowledge, she crafts and implements strategic plans tailored to spearhead market expansion, both domestically and internationally. Mansi’s association with a plethora of companies has facilitated her in imparting invaluable insights on the nuances of brand development and its subsequent recognition in the global arena.  

A distinctive characteristic that sets Mansi apart is her agility and enthusiasm to thrive in dynamic environments. Her proactive approach, coupled with an unwavering determination, ensures that she is ever-prepared to take on challenges head-on, ensuring tasks are completed efficiently.  

An academic high-achiever, Mansi was conferred with the Gold Medal for her MBA in International Business from the University of Petroleum & Energy Studies, Dehradun. This accolade is a testament to her dedication and prowess in the domain.  

Beyond her professional achievements, Mansi wears several hats with grace. She is a diligent researcher, an avid traveler, and a voracious book enthusiast. Her philosophical side emerges with her firm belief in the Divine, showcasing a holistic approach to life.  

Encapsulating her ethos and approach towards life is her resonating quote: “Build your own dreams, or someone else will hire you to build theirs.”  

In her current professional endeavor, Mansi holds the esteemed position of Chief Operating Officer at CodeAegis Pvt Ltd, further solidifying her reputation as a stalwart in the industry.

Naganagouda S J

Naganagouda S J is a dynamic HR and leadership force with more than two decades of experience. His global journey encompasses elevating HR ecosystems and embracing the human touch in a highly interconnected world. A dedicated mentor, he fosters a people-centered leadership culture and shapes extraordinary leaders. 

Throughout his professional journey, he has adeptly developed, enhanced, and guided sustainable HR ecosystems, playing a pivotal role in facilitating transformative changes within organizations. His extensive and versatile experience extends beyond brand management, encompassing the effective stewardship of diverse, multicultural talent on a global scale. 

Among his most noteworthy achievements is the creation of a comprehensive HR function that intricately addresses facets such as personnel management, process optimization, policy formulation, and seamless technological integration. Naganagouda’s foundational philosophy centers on the belief in the cumulative potential of individual strengths. He passionately asserts that each individual, with their unique abilities and strengths, holds the capacity to make a substantial contribution to the broader organizational landscape. 

In an era where machine-to-machine (M2M) interactions have garnered increasing prominence, Naganagouda stands out as a steadfast advocate for the human element in business. He dedicates his time and efforts fervently to rekindling and reinforcing the essential human connection, underscoring its irreplaceable significance within the contemporary business continuum. 

His visionary approach to leadership revolves around empowering organizations to define the essence of exemplary leadership. He plays a pivotal role in shaping systems, processes, and policies that cultivate leadership development, fostering an environment where the true value of leadership is celebrated and duly acknowledged. 

A testament to his exceptional capabilities is his instrumental role in scaling India’s most celebrated IT Services organization from a modest team of 100 to an impressive workforce of 12,000 strong Talent powerhouse, making him a true HR visionary. This remarkable accomplishment underscores his ability to maintain grounded and meaningful connections, even amidst rapid organizational expansion. For Naganagouda, the crafting of an HR function customized to address the unique needs of a business and ensuring its unequivocal success stands as his guiding principle. 

His journey, characterized by unwavering determination and relentless pursuit, resonates with his life mantra: “Man, the maker of his own Destiny.” This adage underscores his steadfast belief in the unmatched power of individual strengths. While technological advancements continue to redefine the business landscape, Naganagouda’s commitment to accentuating the human touch remains unwavering. 

Presently, he holds the esteemed position of Chief People Officer at Tally Solutions Pvt. Ltd., India’s first FinTech Software Product company renowned for its business management software Made in India for the World. In this role, he continues to make significant strides in the field of HR, shaping strategies, nurturing & Transforming talent, and propelling organizational triumph on a global scale. In his quest for the perfect blend of Head, Heart, and Brain Power, Naganagouda embodies purpose and passion. 

Neha Mathur

Neha Mathur epitomizes the essence of a dynamic professional, with over 16 years of profound experience in various sectors, especially within the hospitality industry. Her journey commenced with Marriott International, where she flourished, ascending the ranks to become the Resident Manager for the Marriott Executive Apartments within a span of 9 years. Her trajectory continued as she took the reins as the General Manager for Beverly Park by The Ascott Limited and later for Della Adventure and Resorts. 
 

Neha’s expansive experience isn’t restricted to traditional hospitality roles. At Sterling Holidays, she undertook the responsibility of formulating and executing strategies for the Rooms Division across India. This vast exposure, spanning from corporate operations and strategy to finance and operational consulting, is a testament to her multifaceted expertise. Moreover, her role as a Brand Standards Auditor showcases her commitment to upholding the highest standards in hospitality operations. 
 

Venturing into the world of startups, Neha showcased her entrepreneurial spirit at Guesthouser.com, leading its business in Mumbai and the Western region. Not one to rest on her laurels, she co-founded WishYogi, an AI-integrated platform designed to enhance guest engagement and upselling for hotels. The core of WishYogi lies in its ability to personalize interactions, enabling hotels to offer tailored solutions to their patrons. 
 

Further diversifying her portfolio, in January 2020, Neha introduced Personifwy, a SaaS-based platform focusing on enhancing employee experiences. The platform’s distinctive proposition is its ability to provide real-time employee data intelligence, catering especially to mid-market and enterprise sectors within service industries. 
 

Neha’s educational background is equally impressive. Holding a Bachelor’s degree in Hospitality Management from the University of Huddersfield, in collaboration with IHM Aurangabad, India, she further enriched her knowledge by graduating from the Berkeley Executive Program in Management through the Haas School of Business, California. 
 

Encapsulating her indomitable spirit, her life quote resonates strongly: “Nothing is impossible.” In her current role, Neha serves as the Co-Founder and COO at HYRGPT, marking yet another milestone in her illustrious career.

Nicky Sehwani

Nicky Sehwani stands as a formidable stalwart in the Indian FinTech landscape, currently spearheading operations as the Chief Business Officer – Alliances & Retail Lending at Innofin Solutions Pvt Ltd, more popularly recognized as LenDenClub. As India’s premier P2P Lending Platform, LenDenClub stands testament to Nicky’s profound leadership and vision. 
 

With an illustrious career spanning over a quarter of a century, Nicky’s proficiency predominantly lies in the FinTech domain. His vast experience is complemented by an eclectic marketing background, having held pivotal senior management roles at globally celebrated brands such as PayPal, FedEx Express, Sony, Aditya Birla, and the renowned Tata Group. 
 

In his capacity at LenDenClub, Nicky plays a quintessential role in driving the company’s upward trajectory. He masterfully oversees critical functional departments, including Sales, Digital Marketing, Strategic Alliances, and Partnerships, and is instrumental in scaling profitability and attaining ambitious organizational milestones. His commitment and visionary approach have been instrumental in extending the scope of P2P lending to the farthest corners of India. His endeavors focus on a transformative mission: to reshape the landscape of responsible lending and champion the cause of financial inclusivity for every Indian. 
 

Under Nicky’s esteemed leadership, LenDenClub has witnessed meteoric growth, establishing itself as the paramount P2P lending platform in the country. His strategic acumen is further evidenced by LenDenClub’s collaborative ventures with some of India’s most significant FinTech entities in the lending arena. 
 

Beyond his primary responsibilities, Nicky Sehwani is at the forefront of several strategic initiatives within LenDenClub. His dedication and leadership are central to the company’s ethos, ensuring it not only remains a market leader but also stands as a coveted workplace in the FinTech sector, exemplifying the vision of being a “Great Place to Work.” 
 

Embodying his life philosophy, Nicky believes, “There are no shortcuts; bring fiery passion to anything undertaken.” This tenet resonates deeply with his professional journey, reflecting his unwavering commitment, passion, and the relentless pursuit of excellence in every endeavor.

Nida Khanam

Nida Khanam is more than just an HR leader; she is a beacon of inspiration, a powerhouse of knowledge, and a catalyst for transformation. With a career spanning over two decades, Nida has etched her mark in the vast domain of human resources, transcending borders and bridging cultures. 

Having engaged with diverse industries, Nida’s experience is as vast as it is varied. She has a knack for understanding the intricate tapestry of human behavior and dynamics in an organizational setup, making her a strategic HR maestro. Her agility and adaptability are not just limited to HR strategies; she’s also an agile coach, a testament to her commitment to continual learning and adaptability. 

Nida’s passion is palpable. She believes in the transformative power of people development and is deeply invested in aligning business goals with human potential. As the Chief Human Resource Officer at Omega Seiki, she not only steers the HR function with finesse but also ensures that the organization’s most valuable asset, its people, are nurtured, mentored, and empowered. 

Her credentials extend beyond traditional HR roles. As an ACC-ICF and a brain-based certified professional coach, she wears the dual hats of a mentor and a guide, especially for the senior leadership team and the organization’s budding talents. With her at the helm, Omega Seiki’s leadership is not just about managing but about inspiring, not just about growth but about sustainable and meaningful progress. 

Yet, the essence of Nida Khanam is perhaps best captured in her life quote, “Know your What & Why of Life, How will follow.” It’s a reflection of her philosophy – a clear vision and purpose are the cornerstones of success, and once they are in place, the path becomes evident. 

In the ever-evolving landscape of HR, Nida stands tall as a visionary. She is dedicated to creating a culture where excellence is not just an expectation but a way of life, where innovation is encouraged, and collaboration is the key. With her leadership, Omega Seiki is not just an organization; it’s a thriving ecosystem where people and purpose align seamlessly. 

In summary, Nida Khanam is the embodiment of modern HR leadership – a blend of experience, expertise, and empathy. She leads with passion, mentors with care, and inspires with her vision, making her an invaluable asset to Omega Seiki and the broader HR community.

Pravin Menon

Pravin Menon, with his esteemed role as the Chief Marketing Officer at Veranda Learning Solutions, has been an influential figure in the media sector for more than two decades. His expertise and accomplishments have solidified his position as a seasoned veteran in brand-building and defining brand narratives across a myriad of industries.  

Menon’s illustrious career has been marked by associations with renowned names in the media realm, including Bennett Coleman and Co. Ltd, Worldwide Media Ltd, and Vikatan Media Services.  

During his tenure with these organizations, particularly BCCL, Worldwide Media, and Vikatan, he has made significant contributions in various domains. This includes working on numerous brands, spearheading events, delving into digital spaces, curating content, creating distinctive brand identities, and developing Intellectual Property.  

His capabilities aren’t just limited to past experiences. Currently, as the driving force behind the marketing endeavors at Veranda Learning Solutions, Menon is channeling his vast knowledge and expertise towards steering the brand into the limelight. He is ardently working on positioning Veranda Learning Solutions as a front-runner among educational entities in India.  

  His academic background is as impressive as his professional journey. Pravin Menon is an alumnus of L&T Institute of Technology, affiliated to University of Mumbai and Bachelor’s in Business Administration from University of Madras. He further honed his skills by pursuing a program in Digital Marketing from TimesPro. In addition to this, he has also attended executive management courses at esteemed institutions like the Indian School of Business (ISB) and the Administrative Staff College of India (ASCI) in Hyderabad.  

 Menon’s commitment to the media and entertainment industry extends beyond his corporate roles. He served as an Executive Member of the Confederation of Indian Industry (CII) – Media and Entertainment South. Moreover, he has also held the position of treasurer at the Advertising Club Madras.  

  A glimpse into Menon’s personal ethos can be derived from his life quote: “Be true to yourself, nothing else matters.” This reflects his belief in authenticity and staying true to one’s principles, regardless of external influences.  

  In summation, Pravin Menon isn’t just a Chief Marketing Officer; he is a luminary in the media sector, a brand strategist, and an embodiment of authentic leadership, currently serving at the helm of marketing for Veranda Learning Solutions.

Rahul Karwa

Rahul Karwa stands as an emblematic figure in the business world, known particularly for his expertise in turning around businesses and crafting winning strategies in the domains of Sales, Marketing, and Communications. His impressive track record spans over two decades, during which he has established himself as an authority on building high-performing teams and championing prolific businesses. 

His illustrious career showcases associations with renowned corporate giants, including WPP, Ogilvy, DDB Mudra, VMLY&R, and Reliance Capital. Currently, in his instrumental role at Shipyaari, a vanguard in SaaS-based logistics solutions, Rahul’s deep-seated commitment to excellence and a proclivity for innovation become evident. His 15-year leadership trajectory has been punctuated by his exceptional capability to handle varied Profit and Loss scenarios, ensuring sustained business expansion through astute management of personnel, processes, and financial resources. 

Rahul’s unique approach to problem-solving, characterized by audacity and innovation, combined with an unwavering passion for ideation and data-driven insights, has paved the way for the triumphant inception and growth of numerous start-ups and business transformations. Embodying the essence of empathy and a people-centric leadership style, he places immense value on motivating and guiding teams, fostering an organizational culture that resonates with harmony and fairness. 

Away from the bustling corridors of corporate decision-making, Rahul finds solace and joy in his myriad passions. Be it the tranquility of yoga, the rhythm of music, the allure of Bollywood, or the art of teaching, he immerses himself wholeheartedly. His weekends often depict him donning multiple hats – that of a professor, a devoted family man, an aspiring chef, and a budding singer. Moreover, his adventurous spirit shines through during his road trips, even if his sense of direction occasionally falters. 

A guiding principle that Rahul holds dear is succinctly encapsulated in his life mantra: “Be fearless.” As the Chief Growth Officer at Shipyaari, his indomitable spirit and visionary leadership continue to inspire and drive growth, making a mark in the industry.

Ramalingam Subramanian

Ramalingam Subramanian stands out as a formidable figure in the marketing arena, showcasing over 12 years of multifaceted experience that spans across an impressive array of sectors like FMCG, Healthcare, IT Consultancy, and the emergent Web3. Presently, he holds the distinguished position of Chief Marketing Officer at Tap Invest, a platform renowned for empowering individuals to navigate the path to financial autonomy by facilitating multiple avenues of income. 

Reflecting upon his illustrious journey, Ramalingam’s professional pedigree is replete with associations with industry behemoths. He has lent his expertise to globally celebrated brands such as Coca-Cola, Cipla Health, and Tata Consultancy Services (TCS). Notably, his entrepreneurial spirit shines through with the inception of two ventures – BigMyGig and Prarambhan Creative Works. 

At CoinDCX, Ramalingam’s tenure was marked by strategic leadership, where he meticulously sculpted teams across diverse domains like branding, marketing, and corporate communications for every business vertical. His pivotal contributions resonated with CoinDCX’s monumental growth narrative as it ascended to become India’s maiden crypto unicorn. 

Beyond the corporate landscape, Ramalingam has been an influential voice in the industry. He is often seen gracing the panel of renowned Indian and International awards as a jury member and shares insights at premier national events and forums. As a beacon of knowledge, he also imparts his vast expertise to budding marketers as a guest lecturer at elite B-schools across India. 

Furthering his foray into the finance realm, Ramalingam has recently embarked on the journey of Angel Investing, enhancing his proficiency in the sector. His academic foundation is solidified with an undergraduate degree in Information Technology, complemented by a Master’s in Management from the esteemed Jamnalal Bajaj Institute of Management Studies. 

Beyond his professional pursuits, Ramalingam is a passionate writer at heart. He often immerses himself in the art of poetry and crafts articles on diverse subjects, shedding light on his reflective and introspective nature. 

Encapsulating his life philosophy, Ramalingam profoundly states, “Strive to do good work at scale.” This quote exemplifies his relentless pursuit of excellence and his vision to make a significant impact, not just in volume but also in value.

Rishav Dev

Rishav Dev stands out as a distinguished figure in the field of Human Resource management, with a wealth of experience that spans nearly two decades. A proud alumnus of the esteemed XLRI Business School, Rishav’s professional journey is marked by a series of noteworthy achievements and collaborations with leading firms in sectors as diverse as Agriculture, Real Estate, Retail, and Financial Services. 

Throughout his illustrious career, Rishav has garnered significant recognition and accolades for his exceptional work in HR. Among these honors are the “T A Pai Young HR Leader 2022”, “Top 100 T A Pai Young HR Leader 2022”, “Sustainable HR Leaders (India)- 2020”, and “101 Top HR Minds (India) – 2019” awards, presented by prestigious institutions like the World HRD Congress & CHRO Asia. 

Rishav’s proficiency lies not just in theory but is deeply embedded in his practical contributions to the field. He has been at the helm of several transformative programs in Strategic, Transformational, and Operational HR Management. These initiatives often involved the intricate design and meticulous implementation of people-centric strategies, systems, policies, and practices. 

Having had the opportunity to work in a variety of organizational structures, including Multinational Corporations, Promoter-led enterprises, and publicly listed firms, Rishav has adeptly navigated the complexities of matrix structures and diverse business environments. His experiences have also afforded him rich interactions with cross-cultural teams and a plethora of business stakeholders. 

Rishav’s expertise is further accentuated by his involvement in spearheading new setup transactions and taking the lead on projects centered around Business Reorganization. This versatility makes him a formidable force in the realm of HR, showcasing his adaptability and forward-thinking approach. 

Yet, beyond his technical prowess and strategic acumen, Rishav’s true strength lies in his people-centric philosophy. He has consistently championed the development of HR teams, investing his time and energy in coaching and mentoring. His commitment to fostering lasting and trusting relationships is evident in his interactions and collaborations. Moreover, Rishav’s extensive network within the HR fraternity allows him to seamlessly leverage best practices and engage in meaningful knowledge sharing. 

In line with his deep-seated belief in serving and uplifting others, Rishav’s life quote, “Serve people who serves people,” beautifully encapsulates his ethos and approach towards his profession. 

Currently, as the Chief Human Resources Officer at Noveltech Feeds Pvt Ltd, a prominent subsidiary of the global powerhouse Goldman Sachs, Rishav continues to inspire and lead with distinction, shaping the future of HR practices and setting new benchmarks in the industry.

Roma Bindroo

Roma Bindroo is a luminary in the intricate domain of Human Resources. With her prolific experience and unyielding dedication, she stands out as an HR visionary. Her journey in the realm of HR isn’t just about navigating the conventional; it’s about envisioning, architecting, and actualizing systems and processes that streamline and elevate end-to-end human resources functions. 

Few can boast of the extensive experience that Roma has garnered. She’s had the privilege to delve deep into the intricacies of HR, a venture that allowed her to conceive and implement robust systems and processes that have become benchmarks in the industry. It’s not just about the systems she’s built; it’s about the forward-thinking approach she adopts, always striving to stay ahead of the curve. 

In the constantly evolving landscape of HR, challenges are aplenty. But for Roma, these challenges aren’t stumbling blocks; they’re opportunities. Opportunities that allow for multifaceted exposure and immersive learning. It’s this mindset that has fortified her passion for the field and reinforced her commitment to continuously elevate her expertise. 

Her ethos isn’t just confined to her professional trajectory. Roma’s life is steered by a profound philosophy, succinctly encapsulated in her life quote, “Catalyze dreams.” These two words aren’t just a quote; they’re a testament to her belief in the power of dreams and the transformative potential they hold. For Roma, catalyzing dreams is about fostering aspirations, nurturing ambitions, and propelling individuals towards realizing their utmost potential. 

Roma’s prowess hasn’t gone unnoticed. In her current avatar, she holds the pivotal role of CHRO at Zepto. Here, she doesn’t just manage; she leads, she inspires, and she catalyzes. Under her astute leadership, Zepto’s human resources domain is not just about recruitment and management; it’s about vision, growth, and transformative change. 

In conclusion, Roma Bindroo is more than just a CHRO; she’s a dream-catalyst, a visionary, and an epitome of excellence in the realm of Human Resources.

Samriddh Dasgupta

Samriddh Dasgupta stands as a beacon in the vast and multifaceted world of marketing. With an innate ability to weave narratives, he combines his love for storytelling with a robust marketing acumen. But his identity doesn’t stop there. He’s a romantic at heart, with an insatiable thirst for exploration that transcends the boundaries of conventional marketing paradigms. 

Diving deep into his philosophy, Samriddh firmly believes in the transformative power of businesses. According to him, a business isn’t just a profit-making entity; it’s a potent force capable of reshaping culture, redefining perspectives, and rejuvenating communities. This belief doesn’t merely remain on paper; he’s breathed life into it through his work. 

Over the years, Samriddh has been at the forefront, championing the growth trajectories of several illustrious businesses. From the whimsical charm of Heads Up For Tails to the urban allure of Bombay Shaving Company, from the health-centric Akiva Superfoods to tech giants like HCL, he’s left an indelible mark. Be it the academic brilliance of Aakash Digital or the culinary delights offered by Dineout, Samriddh’s marketing strategies have always been ahead of the curve, steering these entities towards unmatched prominence. 

But what truly sets Samriddh apart is his unwavering commitment to kindness. His life mantra, “Whenever in life you are faced with a tough choice, choose to be kind,” isn’t just a statement. It’s a testament to his approach towards challenges, a guiding star in his professional and personal pursuits. This ethos reflects in every campaign he designs, every narrative he crafts, and every decision he takes. 

In his current role as the Chief Marketing Officer at Heads Up For Tails, Samriddh doesn’t just strategize; he inspires. Under his leadership, the brand resonates with a unique blend of passion and purpose, making it not just a business, but a movement that celebrates the love and bond shared between humans and their furry companions. 

To sum it up, Samriddh Dasgupta is not just a marketer. He’s a visionary, a change-maker, and above all, a kind-hearted soul who believes in the power of compassion, making him a standout figure in the dynamic realm of marketing.

Santosh Kumar

Santosh Kumar is a stalwart in the world of Digital Marketing and Agency Business. With a resounding experience of 19 years, he stands at the vanguard of driving unprecedented business growth. Specializing at the crossroads of Consumer, Data, Creative, Media, and Brands, Santosh is a master strategist who turns challenges into opportunities, driving substantial ROI for businesses. 

Currently at the helm of Innocean India as its Chief Operating Officer, Santosh brings with him an exceptional aptitude for business management, revenue augmentation, account management, and strategic foresight. His vast experience isn’t limited to a few brands; he has worked in close quarters with over 300 international and domestic brands. This vast spectrum of interactions has enriched his perspective, enabling him to carve out unique strategies tailored for each brand’s individual needs. 

Santosh’s expertise isn’t just limited to established brands. He possesses an incredible knack for fostering high-velocity startups, acting as a guiding light as they navigate the tumultuous waters of the business world. Furthermore, he is adept at cultivating high-performing teams, ensuring they reach their zenith of potential and drive the organizational goals to fruition. 

At the core of his successes is a potent blend of sharp business acumen, technical proficiency, and an undying zest to stay at the forefront of technology trends. Santosh isn’t just an expert; he’s a visionary who continually adapts, evolves, and propels forward. 

Yet, beyond all his accolades and achievements, what truly sets Santosh apart is his philosophy, beautifully encapsulated in his life quote: “Learn for life, give back with humility, and inspire change.” This mantra underscores his commitment to lifelong learning, the importance of humility in success, and the profound belief in inspiring change around him. 

In a nutshell, Santosh Kumar is more than just a leader; he’s an institution in himself. With his leadership, Innocean India is not just shaping the present but crafting the future of Digital Marketing and Agency Business. As a beacon of knowledge, inspiration, and innovation, Santosh Kumar continues to set unparalleled benchmarks in the industry.

Saurabh Srivastava

Saurabh Srivastava‘s career trajectory is quite remarkable. With over two decades in the industry, he has garnered extensive experience, particularly in the realm of growth and marketing. His expertise spans across a myriad of sectors, from eCommerce, Fintech, and Fashion to SaaS, Gaming, and Real Estate. Such multi-industry exposure undoubtedly provides him with a unique vantage point and broadens his understanding of market dynamics. 

Saurabh’s accomplishments in building brands and driving business growth are further accentuated by his leadership roles, specifically his involvement in strategy, media, and retail for over 20 years. His ability to lead cross-functional teams across different geographies and achieve significant business results speaks volumes about his leadership prowess and analytical acumen. 

His life quote, “Lead with purpose, inspire with vision & empower through action,” not only encapsulates his personal and professional ethos but also serves as an inspiring mantra for those looking to make meaningful impacts in their respective domains. 

Lastly, his current position as CMO for APAC & ME at foundit, which was previously known as Monster, indicates his continued involvement at the forefront of the industry, leading and influencing growth strategies on a regional scale.”

Shwetha Iyer

Shwetha Iyer is a distinguished figure in the marketing landscape, boasting 20 years of prolific experience. Having commenced her journey in the realm of advertising and later transitioning into marketing, she possesses a rich tapestry of knowledge spanning brand development, public relations, digital marketing, market analysis, growth strategies, and product management. 

Throughout her illustrious career, Shwetha has manifested an uncanny ability to build and steer high-caliber marketing teams. These teams, under her guidance, have consistently churned out exceptional outcomes. Her penchant for innovation is evident in the award-winning campaigns she’s overseen, clinching accolades from esteemed platforms such as Kyoorius, Effies, and Impact. 

Prior to taking on the mantle of Senior Vice President (SVP) and Head of Marketing at RING (formerly recognized as Kissht), Shwetha has adorned significant roles at renowned entities like Webchutney, IBM, Vodafone, and ZEE5. In these positions, she was instrumental in devising and actualizing marketing blueprints that effectively spurred revenue augmentation and enhanced market dominance. 

Her commendable contributions to the marketing arena were recognized in 2022 when she was christened as one of the “top 40 under-40 marketers.” A sought-after voice in the industry, Shwetha frequently graces various industry congregations as a speaker. She’s also an esteemed member of the jury panel for several prestigious industry awards. Furthermore, her strategic prowess and leadership acumen have been spotlighted in multiple notable publications. 

Embodying her ethos and approach towards life and challenges, Shwetha’s personal mantra is, “Magic happens when you choose discomfort over predictability.” This quote encapsulates her belief in embracing challenges and the unpredictable to witness transformative results.

Sourabh Sodani

Sourabh Sodani stands tall as an epitome of leadership, expertise, and vision in the corporate realm. Currently donning the dual hats of Senior Director (R&D) and Country Manager at Blancco Diagnostics India Pvt Ltd in Pune, he is a formidable force driving innovation, strategy, and excellence.  

A proud alumnus of two of India’s premier institutions, IIM Ahmedabad and BITS Pilani, Sourabh’s academic laurels mirror his professional achievements. With a rich legacy of over two decades in the corporate sphere, his journey is a testament to dedication, perseverance, and unparalleled skill.  

Having navigated the complex waters of multiple domains, including Mobility, Cloud, Ecommerce, and Telecommunications, Sourabh’s versatility shines through. His proficiency spans a gamut of areas – from Product Development and Management to Digital Marketing, Business Modeling, Operations Management, and beyond. Not just a strategist, he is also an executor, with a strong track record in Program Management, Solutioning, and Leadership.  

Yet, his vast experience isn’t merely about technical know-how or business strategies. At the heart of Sourabh’s success lies his adeptness in communication. His ability to articulate complex ideas, to foster collaborations, and to solve problems is unparalleled. Whether it’s handling multiple tasks simultaneously or diving deep into analytical challenges, Sourabh does it with aplomb.  

While his credentials from IIM Ahmedabad and BITS Pilani are noteworthy, Sourabh’s educational journey also traces back to BIT, Durg, adding another feather to his illustrious academic cap.  

However, it isn’t just his professional accolades or academic achievements that define Sourabh. His life’s philosophy, succinctly captured in his quote, “You never fail. Either you win or you learn,” speaks volumes about his mindset. This perspective reflects his relentless pursuit of growth, his resilience in the face of challenges, and his unwavering belief in continual learning.  

In the grand tapestry of the corporate world, Sourabh Sodani emerges as a luminary, illuminating the path for many with his wisdom, experience, and leadership. As he continues to lead Blancco Diagnostics India Pvt Ltd with distinction, the industry watches, learns, and grows under his guidance. 

Sudhanshu Tripathi

Sudhanshu Tripathi stands as a beacon of marketing excellence with an enviable tenure of over 18 years, deeply entrenched in both domestic and global arenas. Presently, he is at the helm of the marketing division as the Chief Marketing Officer for Quick Heal, a cybersecurity behemoth with a global footprint. 
 

Sudhanshu’s exemplary contributions to the marketing realm have not gone unnoticed. His accolades paint a picture of a leader par excellence; he has been bestowed with esteemed recognitions such as the “Marketing 40 Under 40” and “Top 100 CMOs” awards, underscoring his prowess and dexterity in the domain. 
 

Not one to limit his influence within corporate confines, Sudhanshu is an esteemed board member of the CMO Council, an illustrious consortium dedicated to advancing the discourse and practice of marketing. Furthermore, his affiliation with the ASSOCHAM National Council on Branding & Marketing, where he serves as a Member, solidifies his position as an influencer in the wider marketing community. 
 

Beyond titles and accolades, what truly defines Sudhanshu is his visionary approach to branding and marketing. He is celebrated as a thought leader, uniquely positioned at the nexus of technology and its profound impact on humanity. His distinctive flair and expertise have been pivotal in navigating multiple businesses from mere conceptual stages to resounding IPO triumphs. 
 

Sudhanshu’s ethos can be encapsulated in his life mantra: “Lead with impact, transform with purpose.” This guiding principle resonates throughout his professional journey, reflecting his commitment to creating transformative marketing strategies that not only drive business success but also engender meaningful societal change.

Taraka Raja Sekharam Adapa

Taraka Raja Sekharam Adapa is an accomplished professional with over 27 years of experience in Sales and Business Development. He has carved a niche for himself as a self-reliant and results-driven individual. With a strong background in Mechanical Engineering, he has achieved significant milestones in Sales, Marketing, and Business Development across India and in international markets. 

His area of expertise includes capital equipment such as process equipment, anti-corrosion tools, pressure vessels, static and rotating equipment, as well as industrial mixing, filtration, and drying systems. Additionally, he has profound knowledge about mechanical seals for rotating equipment, industrial valves & actuators, welding consumables (including both conventional and reclamation), and welding equipment. 

Presently, Taraka Raja Sekharam Adapa holds the esteemed position of Chief Marketing Officer at the Standard Group of Companies, where he shoulders significant responsibilities and plays a pivotal role in shaping the company’s marketing strategies and initiatives. 

One of his notable life quotes is: “Never dream for success but work for it”. This quote reflects his belief in hard work and determination as the keys to achieving success.

Varun Gupta

Varun Gupta is a dynamic and results-driven professional with a strong track record in the consumer industry. As the Chief Growth Officer at Bombay Shaving Company, he has played a pivotal role in shaping the company’s success. Varun is widely recognized for his ability to foster a culture of high performance and for his exceptional leadership skills. 

With over a decade of experience, Varun’s career journey began at PepsiCo, where he spent 1 year and 5 months, gaining valuable insights into the fast-moving consumer goods sector. Subsequently, he joined Unilever, where he dedicated 4 years and 1 month, further deepening his expertise in consumer behavior and marketing strategies. His tenure at RP-Sanjiv Goenka Group spanned 5 years and 7 months, where he made significant contributions and successfully launched two prominent brands, ‘The Gift Studio’ and ‘Too Yumm!’ 

Varun Gupta’s role as the Chief Growth Officer at Bombay Shaving Company is a testament to his ability to combine extensive knowledge of consumer trends, digital platforms, and people development. In his current position, he oversees all aspects of growth, including online strategies, new projects, and initiatives. His leadership has been instrumental in driving the company’s growth and innovation agenda. 

Throughout his career, Varun has worked with industry giants such as PepsiCo, Unilever, and RP-Sanjiv Goenka Group, demonstrating his adaptability and capacity to excel in diverse environments. He joined Bombay Shaving Company in 2022 as the Senior Vice President – Head of Growth and has since been promoted to his current role as Chief Growth Officer. 
 
“The only way out is through” is a life quote that resonates deeply with Varun Gupta’s philosophy. It reflects his tenacity and determination to confront challenges head-on, navigate obstacles with resilience, and find solutions even in the most complex situations. 

Varun Gupta’s professional journey exemplifies his unwavering commitment to excellence and his ability to leverage his expertise in consumer goods and online platforms to fuel growth and success. His visionary leadership continues to be a driving force behind the continued success of Bombay Shaving Company.

V. R. Rajesh

V. R. Rajesh stands as a paragon of leadership and expertise in the technological arena, particularly in the nexus of water quality monitoring and management. Holding the esteemed position of Chief Revenue Officer at CLUIX, he is at the helm of the company’s sales and marketing paradigm. CLUIX, recognized as a vanguard in the deep-tech startup ecosystem, is dedicated to pioneering avant-garde solutions that transcend the benchmarks of water quality management. 

A seasoned professional, V.R. Rajesh brings over two decades of rich experience to the table. His illustrious journey spans a myriad of sectors and geographies, placing him in the upper echelons of industry veterans. His insights into government and enterprise business, coupled with a keen grasp of client requirements and product categories, render him an invaluable asset to the organization. 

Here are some facets of his extensive repertoire: 

• Consultative Acumen: V.R. Rajesh is renowned for his dexterity in consultative solution selling. His ability to tailor solutions to individual customer needs stems from his profound knowledge of product and service offerings. 
• Innovation in AgriTech: His prowess extends to delivering groundbreaking AgriTech solutions. Through collaborations with state, central, and international agencies, V.R. Rajesh has carved a niche for himself in the realm of agricultural technology. 

• Business Expansion: His business acumen is evidenced by the exponential sales opportunities he has fostered. V.R. Rajesh’s knack for negotiation and deal-closure is unmatched, further solidified by the networks and connections he’s established among industry stalwarts. 

V.R. Rajesh’s fervor isn’t confined solely to his professional endeavors. He harbors a deep-seated passion for harnessing the power of technology as a conduit for positive transformation. Be it the environment, public health, or societal welfare, his dedication to engendering impactful change remains unwavering. 

Embodying his life’s philosophy, V.R. Rajesh believes in the tenets of perseverance and optimism. His life quote, “Stay positive, stay fighting,” encapsulates his ethos and serves as a beacon of inspiration to many. 

In his pivotal role as the Chief Revenue Officer at Cluix Private Limited, V.R. Rajesh continues to champion innovation, foster growth, and drive the company towards new horizons of success and excellence.

Yuvrraj Agarwaal

Yuvrraj Agarwaal stands tall as a stalwart in the Media and Advertising landscapes with a deep-seated expertise spanning over two decades. As a seasoned and innovative business strategist, his journey is marked by a seamless blend of vision and execution. With an extensive 24-year-long experience under his belt, he has left an indelible mark on every venture he has been a part of. 

Yuvrraj’s acumen is particularly evident in his capability to chart the course for business growth. He has consistently demonstrated a penchant for forging strategic partnerships that propel businesses forward, and he has been instrumental in leading transformative digital shifts in the organizations he’s been associated with. His prowess extends to areas such as revenue generation, where he showcases a keen ability to identify and seize opportunities that promise robust financial outcomes. 

His strength in strategic planning and team-building is noteworthy. Under his leadership, businesses have not only flourished but have also expanded, capturing new markets and clientele. Yuvrraj’s mastery in developing new business avenues stands testament to his forward-thinking approach and adaptability in an ever-evolving industry landscape. 

A significant aspect of his leadership style is his emphasis on fostering enduring customer relationships. Yuvrraj understands the value of trust and loyalty in business, and he has consistently prioritized these elements in his interactions. Furthermore, his inclination towards embracing cutting-edge technologies is evident in his initiatives involving AI-powered innovations, ensuring that the businesses he leads remain at the forefront of the industry. 

Yuvrraj’s skill set is vast and varied. From strategic business leadership, digital transformation powered by AI, to adeptly handling marketing and public relations, his capabilities are both diverse and profound. He shines in areas like revenue generation, client relationship management, and investor relations, showcasing a holistic approach to business leadership. 

In his current role as the Chief Strategy Officer at Laqshya Media Limited, Yuvrraj continues to shape the strategic direction of the organization. Laqshya Media Limited, under his guidance, is poised for substantial growth and performance. 

Beyond his professional achievements, Yuvrraj is a firm believer in the philosophy, “Do whatever floats your boat.” This life quote aptly encapsulates his approach to both life and work – one of passion, authenticity, and following one’s true calling. 

In essence, Yuvrraj Agarwaal is not just a business leader; he is a visionary who continues to redefine the paradigms of the Media and Advertising sectors with his transformative leadership.

The post MIA Impact Circle’s Stellar CxO Award Celebrates Digital Visionaries appeared first on Marketing In Asia.

A Shift in the Landscape: The Changing Gender Ratios

The landscape of IITs has witnessed a significant transformation over the past few years, especially concerning the representation of female students. A report from August 20, 2022, highlighted that four years after the introduction of the supernumerary female quota in IITs, almost every campus has achieved the 20% female student representation in the 2021-22 batch. This marked progress is evident in the numbers: while 100 women joined IIT Bombay in 2017, the figure rose to 271 by 2021. Similarly, IIT Delhi saw its female student intake grow from 90 in 2017 to 246 in 2021. The total number of female students across all IITs has almost tripled from 995 in 2017 to 2,990 in 2021.

Women in Technology: The Imperative for Inclusion

Emerging technologies like AI, machine learning, cloud, intelligent edge, and 5G are reshaping our lives and workspaces. However, the real positive impact of these technologies can only be realized when they are designed, developed, and applied by a diverse pool of innovators and developers. In this context, the role of women and the importance of augmenting gender diversity becomes paramount. As India focuses on achieving sustained high growth, it is crucial to accelerate the inclusive participation of women in the workplace. India has the potential to boost its GDP by advancing women’s equality, adding up to US$770 billion to the GDP by 2025. While there have been earnest interventions to bridge the gender diversity gaps, achieving the desired impact requires sustained and concerted efforts. Collaboration between the government, industry, and academia is key to ensuring the equal participation of women at all levels of the workplace and economy.

Luminaries in the Limelight: Notable Female IITians

The impact of female IITians can be seen far and wide. Their ventures have not only achieved commercial success but have also brought about significant positive change in their respective sectors. In academia, female IITians have made their mark in institutions of global repute. Among these trailblazers, several women stand out, having weathered challenges to establish successful startups.

Neha Singh

Neha Singh, along with her co-founder, launched Tracxn in 2013. An IIT Bombay alumnus, Neha’s venture is a comprehensive database hosting information on over half a million companies worldwide. Tracxn is often likened to Bloomberg for startup research. Before her entrepreneurial journey, Neha worked as an investment analyst with Sequoia.

Anu Meena

An alumnus of IIT Delhi, Anu Meena founded Agrowave in 2017. Her venture aims to revolutionize the agricultural sector by optimizing the supply chain. By eliminating middlemen, Agrowave ensures that farmers receive a fair price for their produce. Anu’s inspiration stemmed from witnessing her grandfather’s struggles with logistics and pricing in the agricultural sector. Today, Agrowave procures fresh produce from various regions and directly distributes them to businesses.

Aarti Gill

Aarti Gill’s journey in the entrepreneurial world began with Fit Circle, a mobile app offering nutrition suggestions. However, her true success came with OZiva in 2016, a brand that blends the principles of Ayurveda with modern nutritional science. An IIT Roorkee graduate, Aarti’s venture offers a range of plant-based organic nutritional products.

Richa Singh

Richa Singh, an IIT Guwahati graduate, co-founded the Bengaluru-based emotional wellness platform, YourDOST. This platform offers free access to psychologists and psychiatrists, promoting mental well-being. Richa’s motivation to address mental health issues was deeply personal, stemming from the tragic loss of a hostel mate to suicide. YourDOST promises anonymity and has been instrumental in breaking the stigma around mental health, especially among the youth.

Parul Gupta

Venturing into the world of edtech, Parul Gupta co-founded Springboard in 2013. The platform curates online learning content, offering an alternative educational system. An alumnus of IIT Bombay, Parul’s vision for Springboard encompasses content discovery, curriculum sequencing, mentoring, and connecting learners with potential employers.

Providing the conducive environment

While the successes are noteworthy, the path to achieving them has been fraught with challenges. Balancing the demanding curriculum of IIT with societal expectations has been a tightrope walk for many. The pressure to conform to traditional gender roles, coupled with the inherent biases in a predominantly male environment, has often added to the challenges. However, the resilience and determination displayed by female IITians in the face of these challenges are what sets them apart. Their ability to turn adversities into opportunities has been their biggest strength.

The importance of a robust support system cannot be overstated. Recognizing the unique challenges faced by their female students, IITs have over the years established various initiatives aimed at their welfare. Mentorship programs, where senior students and alumni guide and support the younger ones, have proven to be particularly effective. Additionally, organizations like the Women in Engineering (WIE) chapters at various IITs have played a crucial role in fostering a sense of community and belonging among female students.

Also read: Breaking The Mold: Why The British Education System Needs To Change

The journey of female IITians, while marked by challenges, is a testament to the human spirit’s indomitability. As they continue to break barriers and set new benchmarks, they inspire countless others to dream big. Their legacy is not just about the accolades and achievements but also about the path they have paved for future generations. As the world moves towards a more inclusive future, the story of female IITians will undoubtedly be one of its shining chapters.

The post The Rise of Female IITians on the Global Stage appeared first on Marketing In Asia.

Hosted at the Western Sydney University’s Launch Pad in Parramatta, the evening saw a confluence of influential figures and advocates. Among the esteemed attendees were Deputy Lord Mayor of Parramatta – Cr Dr Patricia Prociv, Carla Dias – Senior Manager Innovation Strategy & Services at Western Sydney University, Irfan Malik – NSW Chair of the Australia-India Business Council, Lauren Leplaw from the NSW Small Business Commission, and the visionary behind “Visible Founders,” Anand Tamboli.

The event masterfully interwove engaging discussions, riveting documentary episodes, and invaluable insights. The audience was captivated by tales of resilience and success within the startup and small business sectors. An interactive session with Anand Tamboli further enriched the evening, fostering heartfelt discussions around the theme of “Small Business Brand.”

Also read: 3DOTS Studios Announces the Release of “Visible Founders” – A Groundbreaking Documentary Series on Entrepreneurs

Carla Dias, on behalf of Western Sydney University, unveiled various programs and initiatives dedicated to empowering multicultural entrepreneurs, highlighting WSU’s commitment to championing diversity and inclusion in the entrepreneurial realm.

The evening culminated with words of admiration and encouragement from distinguished guests. Deputy Lord Mayor Cr Dr Patricia Prociv lauded “Visible Founders” as a pioneering initiative, emphasizing its significance in today’s entrepreneurial landscape.

Feedback from attendees was overwhelmingly positive, with many describing the showcased episodes as “inspirational” and “powerful.” The event underscored the importance of recognizing the tenacity and innovation of small business owners and multicultural entrepreneurs.

“Having co-founded a platform that is dedicated to amplifying voices and boosting brand visibility across the continent, I’ve always believed in the power of authentic storytelling. ‘Visible Founders’ is a testament to that belief. This documentary brilliantly captures the essence of entrepreneurship, resonating deeply with my own journey in the intricate world of marketing. It’s not just a film; it’s an inspiration, reminding us of the tenacity, resilience, and spirit that drive every successful venture. A must-watch for anyone looking to weave their own narrative in today’s dynamic business landscape.” – Komaldeep Kaur Dhir, Co-founder, Marketing In Asia.

“Visible Founders” stands as a beacon of empowerment, showcasing the diverse talents within the multicultural entrepreneurial community. Their dedication to fostering entrepreneurship and promoting multicultural inclusivity shone brightly throughout this remarkable event.

For more details on “Visible Founders” and their future endeavors, visit www.visiblefounders.com.

Press Contact:

3DOTS Studios

Phone: 02 8000 3685

Email: info@thethreedots.in

The post “Visible Founders” Documentary Screening: A Resounding Success Celebrating Multicultural Entrepreneurship appeared first on Marketing In Asia.

In the dynamic realm of stockbroking, the story of Nitin Kamath and Zerodha emerges as a beacon of entrepreneurial spirit. It’s a narrative that intertwines ambition, innovation, and the audacity to challenge the status quo.

From Humble Beginnings to Stockbroking Stardom

Nitin’s initiation into the stock market was not a result of a long-standing family tradition or a predetermined career path. It began unexpectedly when he was just 17. While grappling with the challenges of a call center job, he keenly observed the traditional stockbroking landscape. The existing brokers, with their archaic methods, seemed out of touch with the rapidly advancing digital age. This glaring gap in the market was the spark that led to the conceptualization of Zerodha.

Nitin envisioned a platform that would seamlessly blend technology with user-centricity. He wanted to democratize stock trading, making it accessible not just to the urban elite but to people from all walks of life across India. From its inception, Zerodha was a disruptor. Starting with a modest customer base, the company experienced exponential growth. Within a short span, Zerodha’s customer base skyrocketed from 60,000 (in first six years) to an astounding 1 crore (in next six), capturing a significant market share and challenging established players. This meteoric rise is a testament to the company’s innovative approach and its unwavering commitment to delivering value to its customers.

Challenging the Norms: Zerodha’s Unique Approach

In an industry dominated by age-old practices and traditional business models, Zerodha emerged as a breath of fresh air. Nitin, without the backing of a prestigious management degree, relied on his market insights, hands-on experience, and sheer determination. He believed that the stockbroking industry was ripe for disruption, and Zerodha was his vehicle to drive that change.

Zerodha’s business model is a testament to this unconventional approach. The company consciously decided to steer clear of traditional funding routes and aggressive advertising campaigns. Instead, the focus was on building genuine relationships with customers. By understanding their needs and delivering unparalleled value, Zerodha transformed from a startup to India’s largest stockbroker in terms of active clients. Their customer-first strategy not only earned them the trust and loyalty of millions but also resulted in a staggering customer growth rate, with the company adding hundreds of thousands of new customers every month.

Customer Growth: A Testament to Zerodha’s Success

One of the most remarkable aspects of Zerodha’s journey has been its phenomenal customer growth. From its early days, the company prioritized customer education, transparency, and value-driven services. This approach resonated with the masses, leading to a surge in customer acquisition. By 2020, Zerodha had surpassed many traditional brokers in terms of active clients. Their consistent growth trajectory, even in the face of market volatility and economic downturns, is a testament to their robust business model and unwavering commitment to customer satisfaction.

Also read: India Suspends Visa Services for Canadians: A Diplomatic Tug-of-War 

Seizing Opportunities in Crisis

The global financial crisis of 2008 was a tumultuous period for economies worldwide. While many businesses struggled to stay afloat, Nitin and his brother Nikhil Kamath saw a silver lining. With astute market strategies, they capitalized on the volatile market conditions. Their ability to short the market and make timely exits showcased their deep market understanding and risk management skills. This period not only solidified Zerodha’s position in the market but also laid the groundwork for its future expansions.

A Vision for the Future: Investing in Indian Startups

Beyond Zerodha’s success lies Nitin’s unwavering belief in the potential of Indian startups. He envisions a future where India is not just a consumer market but a global hub of innovation and entrepreneurship. With this vision, he consistently encourages Zerodha’s vast user base to invest in emerging Indian startups, fostering a culture of innovation and growth.

The journey of Nitin Kamath and Zerodha is a testament to the power of vision, resilience, and innovation. It serves as a reminder that success is not always about following the beaten path but about carving out a unique journey, staying true to one’s beliefs, and continuously adapting to the ever-evolving market dynamics. As Zerodha continues its upward trajectory, its story remains an inspiration for budding entrepreneurs across Asia and the world.

The post The Story of Nitin Kamath and Zerodha: An Inspiring Tale of Entrepreneurial Success appeared first on Marketing In Asia.

As we commemorate the spirit of freedom and unity on Malaysia’s Independence Day, we are delighted to introduce the prestigious recognition. This distinguished accolade pays tribute to outstanding individuals who exemplify the essence of Malaysia’s journey towards progress, innovation, and harmony.

With an unwavering commitment to leveraging their online platforms, these individuals have transcended boundaries, bridging gaps, and enlightening minds. Through their persistent dedication to fostering learning and empowerment, they have become true beacons of enlightenment in the digital age.

Join us in applauding these exceptional leaders who have shattered conventions, elevated their industries, and left an indelible mark on the world. Their journey is an inspiration to us all, and their recognition is a testament to the boundless possibilities that await those who dare to dream, innovate, and lead with purpose.

Aaron Sarma is an entrepreneur, investor and speaker with experience in technology, digital media, and retail. In 2015, he founded Touristly (later called Vidi), which was acquired by AirAsia in 2017. He served in numerous positions for the group to establish travel3sixty, BigLife, and AirAsia.com. He later joined the Malaysia Digital Economy Corporation in 2019 as a consultant to work on several national strategy papers.

He is the current Co-Founder and General Partner of ScaleUp Malaysia, an accelerator that assists entrepreneurs in creating and scaling their businesses to the next level. ScaleUp Malaysia has announced 31 investments and is regarded as one of South East Asia’s most active investors. In 2020, he co-founded Remote Ventures, a venture builder that helps startups grow from zero to one by providing technology assistance and initial capital. Remote Ventures has assisted entrepreneurs in the entertainment, education, fitness, and logistics areas in launching their businesses.

Beyond his professional roles, Aaron serves on the board of Perbadanan Stadium Malaysia and is a member of the Institute of Corporate Directors Malaysia (ICDM). His contributions to the startup ecosystem have been recognized with several awards, including Best Life Helper at the ASEAN Rice Bowl Startup Awards and Founder of the Year at the Malaysian Rice Bowl Startup Awards.

Aaron is enthusiastic about technology and its impact on society. He frequently speaks at conferences and other gatherings. He writes commentary on Malaysia’s digital development on occasion. In his journey, Aaron continues to push forward, relentlessly advancing and gathering new experiences with each passing day. His work is a testament to his belief in the transformative power of entrepreneurship and his commitment to driving digital transformation and clean energy initiatives.

En Abu Bakar Yusof is a seasoned professional with a remarkable career spanning close to three decades in the realm of international trade and export promotion. His extensive expertise and unwavering commitment have positioned him as a driving force behind Malaysia’s global trade initiatives. Currently holding the distinguished position of Deputy CEO (Exporters Development) and Chief Digital Officer at MATRADE, he continues to shape and elevate Malaysia’s presence on the international trade stage.

With a career that exemplifies dedication and innovation, En Abu Bakar has traversed a diverse range of roles, each contributing to his comprehensive understanding of trade dynamics. His journey has seen him serve in various capacities, including strategic planning, cross-border operations, management services, and export promotion. Throughout his career, he has consistently demonstrated a keen strategic insight, fostering collaborations and driving initiatives that bolster Malaysia’s exports and international trade relations.

In this capacity as deputy CEO of MATRADE, he stands as a champion of Malaysia’s export community, working to empower businesses to reach new global heights. His emphasis on digital innovation underscores his recognition of the evolving landscape of international trade, ensuring that Malaysia remains at the forefront of technological advancements.

Alan Cheah is a dynamic professional known for his transformative leadership and profound contributions to the automotive industry. With a proven track record of driving innovation and growth, he currently serves as the Country General Manager for Partnerships, Marketing & CX for Carsome Group, a prominent player in the automotive marketplace.

He has expanded the retail network in Malaysia, creating a seamless end-to-end user experience for purchasing cars, and launched the CARSOME PJ Automall, the largest experience centre in Malaysia, with EV charging infrastructure. Also a member of Impact Circle’s Advisory Board & Mentors, an organisation tasked to enable Agri-FoodTech players to rejuvenate the agri-food sector in Malaysia.

Previously the CEO of a car-sharing company that was awarded the 2020 Frost & Sullivan Malaysia Car-Sharing Company of the Year. Paved the way for the company to be part of the alternative transportation ecosystem as a first-mile/last-mile solution.

A few words from him, “I am thankful for this recognition. This is a true testament that we are growing ourselves when we help others to grow. Without the right people in this journey of mine, I would not have the opportunity to learn more about myself and continue to improve my strengths. Much gratitude to everyone who contributed to my growth!”

Datin Habsah has expertly navigated diverse roles, encompassing strategic planning, business development, and project management with an extensive career spanning over 25 years in the oil and gas industry. Her leadership has been instrumental in steering key transformation projects and orchestrating impactful initiatives; focusing on data and knowledge management underscores my commitment to innovation.

Her unwavering dedication to delivering high-impact business outcomes has consistently driven success. Beyond professional endeavors, I am ardent about nurturing talent, fostering growth, and cultivating a network of like-minded individuals with shared passions. Her engagement extends to contributing to the community, where she actively participates and gives back. In a dynamic sector, she remains poised to leverage her wealth of experience to propel the oil and gas industry forward while making meaningful contributions to the broader community.

A few words from her, “ I am definitely surprised and happy to receive CxO recognition from Marketing Asia. My presence is more visible online in recent years to share on few undertakings related to Data and Knowledge Management which have been a continuous challenge in many organisations. The journey with this sharing has enabled me to create a wider circle of networks and my hope is to impart the knowledge for the greater good for the nation. Thank you for this award“

Dato Haji Abdul Rani Haji Osman is a distinguished professional known for his exceptional contributions to the fields of education, business development, and national development initiatives. With a wealth of experience and a visionary mindset, he has played pivotal roles in shaping the educational landscape in Malaysia.

Currently serving as the Director of Business Development, Partnership, and Government Liaison at MAHSA University, Dato Haji Abdul Rani is at the forefront of driving innovation and growth in the education sector. Under his guidance, MAHSA University has flourished as a hub of academic excellence and practical relevance. Dato Haji Abdul Rani’s leadership is characterized by a holistic approach that blends academic pursuits with industry engagement and societal impact. His endeavors exemplify a true visionary who not only envisions a better future but actively works towards making it a reality.

A few words from him, “Firstly, thank you so much to MIA Impact Circle Stellar CxO 2023 for honouring me with this award. I truly appreciate Impact Circle Community for this admirable recognition I could never imagine my passion for marketing, being able to impact the community. I truly believe to be successful in marketing, the key is, to be honest in what we do and always give our utmost effort in winning people’s hearts with compassion and good intent to bring value to the community. I hope to bring more value and aspiration to the community so that we can grow together and be a bigger person”

Dave Prem is a distinguished communications specialist centered on strategic and commercial communications. His journey through the professional landscape spans diverse sectors, including GLCs, MNCs, and a strong current focus on SMEs and startups. With a robust understanding of the significance of innovation in communication, Dave is a fervent advocate for harnessing cutting-edge approaches to convey impactful messages.

At present, Dave holds the esteemed position of General Manager at Elliot & Co. Malaysia, where his role is pivotal in driving the success of the company. Managing a team of nearly 30 passionate professionals, he spearheads communications tailored for the SME and startup sphere. His leadership has played a decisive role in propelling the company’s remarkable growth, evidenced by a 50% expansion in manpower and a rapidly diversifying client portfolio. With his unwavering commitment, the company is on track to achieve substantial revenue growth, with projections nearing a twofold increase year on year.

Dave Prem’s journey exemplifies his dedication to pushing the boundaries of communication innovation. His dynamic leadership, strategic prowess, and visionary mindset continue to pave the way for impactful communication strategies that fuel business growth and empower SMEs and startups to achieve their goals.

A few words from him, “I am incredibly honored to be receiving this recognition. In today’s world, perhaps the most important community is the one that lives online – it is the most responsive and reactive. I am proud to be taking steps in this direction, to uplift the communities in am a part of.”

Dian Azmi is an accomplished Marketing Solutionist and Digital Strategist renowned for her visionary approach and strategic mindset. With an impressive career spanning over 25 years, she has navigated the dynamic landscapes of IT and Agri-Food industries, enriching her expertise in driving sales, shaping marketing strategies, and enhancing consumer experiences. Dian’s journey reflects a deep understanding of market dynamics and a knack for innovation. Her meticulous analysis of market trends and a keen eye for opportunities have been instrumental in propelling FGV Integrated Farming’s products and services to the forefront.

Beyond her professional accomplishments, Dian’s vibrant zest for life shines through her diverse interests. Her adventurous spirit finds expression in pursuits like diving and hiking, embodying her commitment to cultivating a holistic and fulfilling lifestyle. Her dynamic leadership and innovative mindset continue to shape industries and leave a lasting impact.

Few words from her, “I’m honored and grateful to be recognised for leveraging social media’s reach in my role as the Head of Commercial at FGV Integrated Farming. Together, we’ve cultivated a virtual space that promotes sustainability, community empowerment, and positive change. I’m grateful for my team’s dedication and our digital community’s engagement. Let’s persist in using social media to foster a brighter future for all.”

Dr. Nurrul Iiyana is a multifaceted professional with a passion for learning, transformation, and entrepreneurship. Her journey is marked by a profound commitment to personal growth, organizational development, and fostering an entrepreneurial spirit. Currently serving as the Head of Organisational Learning and people Transformation at CGC Malaysia.

Dr. Nurrul Iiyana’s expertise lies in the realm of organizational learning and people transformation. Her visionary leadership has been instrumental in creating environments that encourage continuous learning, innovation, and professional development. Through her strategic insights and dynamic approach, she has propelled CGC Malaysia’s workforce towards greater excellence and adaptability.

Beyond her corporate role, Dr. Nurrul Iiyana is a trailblazer in the entrepreneurial space. As the founder of warungusahawan.com, she has created that platform dedicated to entrepreneurs, sharing her insights, experiences, and wisdom to empower aspiring business owners. Her writing serves as a source of inspiration and guidance, resonating with entrepreneurs navigating the complex world of startups and business ventures.

Dr Wendy Liew is a multiple award-winning entrepreneur and a familiar face in the industry of Image and Brand Management. To date, she has trained and consulted hundreds of companies including MNCs, GLCs, and Fortune 500 companies, and over 70, 000 corporate people including the C-Suite level in the areas of Professional Image Branding, Protocol, Business Etiquette & Brand Management. Wendy is the Past President of AICI Malaysia, the Adjunct Professor of the School of Media, Art and Design for Unitar International University, and a Professor (Post-Doctoral Senior Research Fellowship) of Oxbridge Institute of Professional Development. Wendy has garnered considerable with various media and press appearances and besides Malaysia, she has shared her expertise in different countries of Asia, the Middle East, and Europe.

A few words from her, “I’m honored to have been chosen for this award and humbled to be acknowledged among other accomplished individuals. Beyond the award, what truly counts is our commitment and contribution to making a positive impact on our fast-paced society in a little way. Moving forward, I’m excited to channel my energy into initiatives that promote leadership, well-being, DEI, and meaningful change. Together, let’s drive progress and shape a brighter collective future”

Adj. Prof. Farid Basir is a distinguished leader who holds prominent roles across a spectrum of esteemed institutions. He leads strategic human capital programs as MBSB Bank’s Chief People Officer and Vice President of the Malaysian Employers Federation. He additionally serves as an Adjunct Professor at UNITAR International University. His influence extends to the Malaysian Productivity Corporation, the National Labour Advisory Council, and the TalentCorp Industry Advisory Council.

Farid’s experience has flourished across worldwide geographies, including Switzerland, South Africa, and the Philippines, throughout the course of two decades. He has then left an inedible mark in Malaysia since his return in 2014. Farid has augmented his acumen through esteemed institutions like IMD, Cambridge Judge Business School, Oxford Said Business School, INSEAD, and Bologna Business School. His commitment to excellence is shown in his four sought global certifications: HRCI-HR Management Professional, HRCI-Global HR Professional, SHRM-Senior Certified Professional, and Global Remuneration Professional. Furthermore, he serves on the Advisory Board for CIPD Malaysia.

Farid’s worldwide recognition includes receiving the “Upcoming Personality in Islamic Finance 2017” award at the Global Islamic Finance Awards (GIFA) 2017 in Kazakhstan. His expertise was further recognised when he was named “CHRO of the Year” at the World HRD Congress in 2018. The Asia HRD Awards 2022, an accolade honoring his remarkable contributions to the field of Human Resource Development, marks the pinnacle of his achievements.

A few words from him, “I am truly honored and grateful to receive the MIA Impact Circle Stellar CxO 2023 award. Being recognized for my contributions to the community through my media platform is both humbling and motivating. I believe in the transformative power of media and communication, and I am committed to positively influencing conversations and perspectives. This award reinforces the importance of our collective efforts in shaping a more connected and informed community. Thank you for this recognition, and I look forward to continuing this impactful journey together. Thanks again for the nomination and look forward to chat over coffee. Regards”

Juanita Johari is currently serving as the Head of Corporate Communications, APAC at B. Braun Group, she is at the forefront of shaping and delivering impactful narratives. Juanita Johari is a distinguished professional known for her strategic and dynamic leadership in the realm of corporate communications. With an unwavering commitment to effective messaging, stakeholder engagement, and cross-industry learning, she has carved a niche for herself as a leader who understands the intricate nuances of communication within diverse business environments.

Her philosophy is rooted in the understanding that communication is not only about delivering messages or statements but also about aligning with the unique priorities of each industry. She believes in the strategic importance of choosing battles wisely and discerning when to speak, ensuring that key stakeholders’ requirements are seamlessly integrated into the decision-making process.

Her ability to navigate complex landscapes, coupled with her emphasis on stakeholder-centric communication, has solidified her reputation as a trailblazer in the field. Through her tenure at B. Braun Group, she continues to shape narratives that drive meaningful connections, foster collaboration, and ultimately contribute to the success of the organization and its stakeholders.

A few words from her, “I am delighted to receive this award, and to be acknowledged alongside fellow like-minded individuals who’ve inspired others through the exchange of our ideas and expertise. Knowing that the topics I brought up have positively impacted others, propelling their success in their professional and leadership pursuits, only fuels my motivation further”

Julian Sherman Fernandez holds the positions of Chief Operating Officer and Director of Communications at FOY Communications Sdn. Bhd. Boasting a career spanning over 18 years, he has exhibited expertise in business solutions, as well as high-risk public sector and FMCG projects across the ASEAN, Oceania, and Middle Eastern regions. Julian’s contributions have been pivotal, particularly in his role as a key figure in stakeholder management for Malaysia’s Light Rail Transit 3 (LRT3) and MyKad Project.

His proficiency extends across multiple domains, encompassing public relations, stakeholder management, media relations, crisis management, strategic planning, and project management. As one of the co-founders of FOY Communications, Julian’s ardour for Strategic Communications is vividly evident, and he diligently channels his skills to cultivate robust and streamlined teams. Central to his approach is a commitment to fostering camaraderie and a culture of unwavering support within the team dynamic.

A few words from him, “I am honoured to have been selected as MIA Impact Circle Stellar CxO 2023 awardee. My sincere gratitude to MIA for this prestigious recognition and the warm welcome to the Impact Circle Community. I am humbled by the acknowledgement of my contribution to positive community conversations; True success stems from collective effort and collaboration.

This recognition is a testament to the remarkable efforts of my team at FOY Communications, who drives me to excel every day. Thank you for celebrating our commitment to thoughtful communication and meaningful impact. This recognition is as much theirs as it is mine”

Meet Ku Sim Ling, an influential figure affectionately known as ‘Aunty HR’ or ‘Professional Bimbo’ on social media. Previously served as the Corporate Services Director at a renowned multinational, Ling held the helm of HR, Admin, Marketing, and Service Operations, a testament to her leadership prowess.

With an illustrious career spanning over two decades, she embodies a wealth of experience in the dynamic workforce solutions arena. A celebrated HR Key Opinion Leader (KOL) in Malaysia and an appointed panel member representing employers at Malaysia’s Industrial Court by MOHR, she aims to untangle the complexities of HR in an engaging and relatable manner, intertwining education and entertainment. Ling’s impact extends beyond her extensive career. Her passion lies in fostering workforce harmony and meaningful conversations. With her unique blend of wisdom and wit, Aunty HR continues to inspire, educate, and empower audiences across Malaysia and beyond.

A few words from her, “I’m deeply honored to receive the Impact Circle CXO Award. This accolade fuels my passion to advance workforce harmony and facilitate meaningful conversations that drive positive change. My gratitude to MIA for this privilege and together, let’s empower and inspire change!”

Mediha Mahmood is a legal and regulatory professional with over 20 years of experience in top legal firms and publicly listed companies, including Shearn Delamore & Co, PwC, Astro, and AirAsia Digital. She was appointed as the Executive Director of the Communications and Multimedia Content Forum in February 2021. She is committed to promoting and advocating for content self-regulation in Malaysia and has a strong track record of successful policy-making and stakeholder engagement. Mediha is committed to making a positive difference, especially in addressing changes needed to improve the lives of marginalized members of our society.

A few words from her, “I am truly honoured to receive this award, which I believe is a testament to the power of communications and connections. It has always been my belief that positive change can be ignited when we all come together with a shared purpose and a mutual goal. I am grateful for the support of everyone around me, and I remain dedicated to harnessing the power of content for progressive growth. In a world where social media is saturated with content, it is more important than ever to be a conscious curator of good content and I welcome everyone to join in.”

Muhundhan Kamarapullai comes with 25 years of experience in key leadership roles that span the domains of digital transformation, entrepreneurship, education, healthcare, technology management, and organisational capability development. He is a trained Project Management Professional, Information Security Lead Auditor (ISO27001), and Certified Professional Marketer (Asia Pacific).

As CDO, he leads the technology team at MRANTI Corp., driving innovative solutions with software advisory, human-centered design, and data analytics services. His scope also covers designing and developing MRANTI tech park with state-of-the-art technologies, such as 5G, drones, AV, and more.

Prior to this, Muhu led the business digital adoption team at Malaysia Digital Economy Corp (MDEC), helping businesses embrace digital transformation and innovation. He established the first corporate accelerator initiative, which helped guide many large organisations in their early tech innovation ventures. His role included consulting and providing advice to the Government of Malaysia on national policy development such as MyDigital blueprint, Malaysia Plans, Industry4WRD, and others.

A few words from him, “I wish to express my gratitude to MIA for the award, which I’ve been informed was the result of a rigorous selection process. A significant portion of the technological initiatives I am involved in within my organization involve disseminating awareness and education across various communication platforms. Consequently, in collaboration with my Stratcomms team, we have made it a top priority to utilize social media as our primary means of reaching out to the public and society at large.”

Stephanie Caunter brings a visionary approach to crafting impactful narratives and building lasting connections with customers as the Head of Customer Strategy and Marketing at AIA Malaysia, A true brand-builder at heart, Stephanie’s career journey reflects her unwavering commitment to leveraging the written word and harnessing the power of data-driven insights. Her unique ability to blend creative storytelling with analytical rigor has positioned her as a dynamic force in the marketing landscape. Her passion for both words and numbers has enabled her to create campaigns that not only resonate with audiences but also deliver tangible results.

Stephanie’s impact extends beyond marketing; she is a staunch advocate for gender equality and proudly identifies as a feminist. Her dedication to empowering women and promoting inclusivity is a driving force in her professional endeavors, inspiring positive change both within and outside of the workplace. Stephanie’s achievements stand as a testament to her prowess as a forward-thinking marketer who blends creativity, data, and a deep understanding of human behavior to create impactful brand experiences. Her passion for making a difference, coupled with her dedication to her craft, has solidified her reputation as a respected leader in the industry.

Tan May Lee – With over 20 years of experience as a communications specialist, Tan May Lee thrives on clients’ challenges to change perceptions and manage both brand and corporate reputation. May Lee spent her early career days in both global and local PR agencies, serving a wide breadth of industries such as telco, technology, banking, logistics, manufacturing and property. Subsequently, she crossed the fence to take on the role as an In-House Corporate Communications, while dabbling in Investor Relations and Financial Communications within the property and hospitality sectors. Taking on the unconventional path, she returned to her first love in an agency setting and eventually joined Perspective Strategies as a Partner and Executive Director where she leads ideas-driven PR activations for top companies and renowned multinational brands.

May Lee holds a First-class honours degree in Business Administration from University of Malaya, and completed her MBA (Major in Finance) from University of Wales, UK. Aside from her professional experience, May Lee is passionate about driving social change – in which she initiated the public affairs and lobbying efforts against pregnancy discrimination leading to legislation changes in the Employment Act 1955, whilst also serving as an EXCO member of the Women’s Aid Organisation (WAO), a non-profit organisation that focuses on promoting equal rights and eliminating gender-based discrimination.

Thila Suppiah comes with years of working experience in Human Resources both Strategic and Operational roles. She has worked in many industries mainly in Manufacturing, FMCG, Automotive, Legal, Pharmaceutical, Logistic and Automation. Currently attached to Smith and Nephew a Medical technology company as Regional HR Manager for APAC.

Started as a junior programmer for the HR team that was setting up their new HRIS system – she only wanted to work with computers and not humans – this is what she informed her manager. And the rest is history. She has taken on many challenging roles that have required her to travel to countries stricken by riots, government bodies, challenging leaders, businesses, and challenging people. She has coached/developed talent management for high potentials, training focused on employees climbing the ladder to become better managers.

Thila is dedicated to assisting HR professionals on various social media platforms during current crisis scenarios. She is passionate about PEOPLE, CULTURE, and ENGAGEMENT. She is currently working on ways to ensure the success of a multigenerational workforce. Mentoring on the Asia HRM forum since 2022, FutureLab Mentor, and member of the Malaysian Association of Professional Speakers.

Wan Asma’ Haji Wan Omar had an excellent and humble 23-year career in several business organisations, beginning as a Finance and Admin Executive at Telekom Malaysia Berhad. Her background includes finance, company development, customer service, and, of course, HR. Her main areas of expertise in HR are Performance Management and Talent Management. She has extensive experience dealing with GLCs, conglomerates, and now regulatory bodies, as well as exposure to a wide range of businesses and backgrounds. Truly passionate about adding value in human capital capabilities, business partnering, and strategy, as well as developing the proper personnel for the present organisation with whom she works.

She has always enjoyed working with people, thus it is a dream come true for her to be able to work as an HR Practitioner and assist others in pursuing their career goals and climbing the career ladder. While working, there is more to life, particularly when it comes to family and friend relationships.

A few words from her, “I’m humbled and grateful to be selected as one of the awardees for the MIA Impact Circle Award, I didn’t expect that my work and contributions would be seen by people out there until I got a message from Mr Haidar. Thank you so much for selecting me and I hope that this acknowledgment and recognition will be a good experience and example to young people out there that whatever we do, do it full-heartedly and be passionate about our work and our contribution to people, communities, and our beloved country. We must know what our greater purpose in life is and do as best as we can to achieve that. Last but not least, always have time to yourself as well, it is important to take care of ourselves first before we take care of others. Mentally and physically, we should be prepared to face all the challenges in our life and it’s normal to fall back but never ever give up.”

The son of Malaysian Diplomat, Zikry Kholil is a social tech entrepreneur and cofounder of Incitement, a global digital community platform that combines crowdfunding with project management tools, volunteering recruitment, corporate matching, donation transparency, charity verification, and an affiliate platform for non-profits all bundled to facilitate corporates, individual donors, content creators, users, and charity owners all in one ecosystem. Zikry is a Forbes 30 under 30 Asia honoree, A GenT Honoree, and was listed as Asia’s Most Influential by Tatler Asia. He is a 3-time Tedx global speaker who advocates strongly about social impact and innovative sustainable donations. Visionary leader fostering change worldwide.

A few words from him, “Alhamduillah, a million thanks, and gratitude to MIA for this. This honor goes out to my devoted family, whose unwavering support fuels my purpose in life. My co-founder’s dedication and our team’s relentless effort make this achievement possible. Together, we’re not just shaping impact; we’re fostering a legacy of positive transformation. This award amplifies our shared commitment to a brighter future. Thank you for recognizing our journey and motivating us to continue making a difference.”

The post MIA Impact Circle Launched The Stellar CxO Award Honours Leaders In Knowledge Sharing and Digital Influence appeared first on Marketing In Asia.

The event was inaugurated by Khairul Firdaus Akbar Khan, the Deputy Minister of Tourism, Arts, and Culture, and witnessed the attendance of numerous dignitaries, including designers, celebrities, diplomats, and government officials. In his address, Khairul emphasised the importance of recognising and preserving the rich cultural tapestry of Malaysia, noting that the competition enhances the national market’s appeal in the realms of tourism, arts, and culture.

Also Read: Revamping Pensions: Ibrahim’s Initiative for Retirees in the Wake of Legal Disruption

The launch event was punctuated by captivating performances such as a traditional Malay dance by the Sekolah Seni Malaysia students, and a kebaya fashion show by reigning beauty queens from across Malaysia. The event elegantly married heritage with modern fashion aesthetics.

Initiated on June 15, the Kebaya Heritage Design Competition has so far witnessed participation from across Southeast Asia, with about 100 entries from Malaysia, Singapore, Thailand, Indonesia, Brunei, and the Philippines. The competition, which continues until July 30, will then transition into a stringent selection process, with judges whittling down the entries to 50 semi-finalists. These participants must produce a prototype kebaya by August 30 and provide a detailed presentation on their design’s cultural significance.

The competition will culminate in a grand gala dinner on September 9, where a panel of judges from the five participating countries will select 25 finalists. These finalists will have the opportunity to showcase their designs in a fashion show. Of these, three will be declared winners and have their designs auctioned off for charity, to support local designers.

The grand prize winner will receive US$5,000, while the second and third prize winners will receive US$3,000 and US$2,000, respectively. According to ICWC president Azmi Mustapha, the competition is held to support the recognition of kebaya as a tangible cultural heritage in Unesco, showcasing to the world that the kebaya is here to stay. He also expressed hopes of sending the winner to Cannes, France, for a fashion show.

The event saw the participation of ICWC 2023’s Kebaya ambassador, Wanna Ali, head judge Juita Jalil, and competition coordinator Asfarena Samion Mon. Asfarena expressed hopes of reaching the target of 500 entries before the end of July, emphasizing the kebaya as a symbol of tradition and heritage across the ASEAN region.

Juita Jalil encouraged competitors to present designs steeped in culture and tradition, yet embodying originality and innovation. She affirmed that the beauty of the women in their kebayas is a testament to the timelessness of this traditional attire.

News based on Marketing Interactive.

The post The Kebaya Heritage Design Competition: A Confluence of Culture, Fashion, and Tradition appeared first on Marketing In Asia.

1. The Dawn of Indian Sitcoms: Dekh Bhai Dekh (1993) 

‘Dekh Bhai Dekh’ was a game-changer, claiming its title as the first Indian sitcom to grace our television screens. The show was set around the loveable and often hilarious Diwan family, who lived together in an ancestral home in Mumbai. The ensemble of talented actors, such as Shekhar Suman, Urvashi Dholakia, Amar Upadhyay, and Vishal Singh, was the beating heart of the show, making it a beloved memory of its time. 

2. The Pioneers of Progressiveness: Banegi Apni Baat (1993) 

‘Banegi Apni Baat’ was revolutionary, pushing the boundaries of Indian television narratives with its progressive storytelling. The show introduced us to the likes of R. Madhavan, Surekha Sikri, and the dearly missed Irrfan Khan. Its forward-thinking narrative and talented cast made it a timeless favorite. 

3. Coming of Age with a Twist: Hip Hip Hurray (1998) 

‘Hip Hip Hurray’ was a breath of fresh air, presenting a refreshing perspective on the coming-of-age theme. The show, featuring talents like Vishal Malhotra, Nilanjana Sharma, and Purab Kohli, remains a fondly remembered part of our adolescence. 

4. Culinary Chronicles: Khana Khazana (1993) 

Paving the way for food-based reality television in India, ‘Khana Khazana’ was the first Indian cooking show that whetted our appetites. We remember our younger selves watching the culinary genius Sanjeev Kapoor, craving the mouthwatering dishes he prepared. A surprising fact about this show was its direction by Hansal Mehta, the acclaimed filmmaker known for ‘Scam 1992,’ ‘Scoop,’ ‘Aligarh,’ and ‘Shahid.’ 

5. Celebrating India’s Art and Culture: Surabhi (1990) 

‘Surabhi’ was an educational yet entertaining voyage through India’s rich art and culture heritage, leaving us in awe. And how can we forget our endearing host Renuka Shahane, who became a household name through this show? 

6. A Progressive Drama: Saans (1998) 

‘Saans’ was notable for its progressive and unique storyline that resonated with audiences. The exceptional performances by Neena Gupta and Kanwaljit Singh made the show memorable. Adding to its uniqueness, ‘Saans’ was both written and directed by Neena Gupta herself, showcasing her artistic brilliance in all its glory. 

7. Laughter Therapy: Tu Tu Main Main (1994) 

‘Tu Tu Main Main’ brought slapstick comedy to the forefront, popularizing the now-famous trope of the mother and daughter-in-law duo. This hilarious show starred Reema Lagoo and Supriya Pilgaonkar, directed by Sachin Pilgaonkar. Even more exciting is the fact that the show is set for a comeback, much to our anticipation! 

8. The Indian Superhero Saga: Shaktimaan (1997) 

‘Shaktimaan,’ the first Indian superhero, holds a special place in our hearts. It was a defining moment for the Indian superhero universe and became a staple watch for many households. Even if you didn’t regularly watch it, the show and its protagonist left an indelible mark on our minds. 

Also Read: Top 24 ChatGPT Plus Plugins: Bolster Your Marketing and SEO Efforts

9. Hair-Raising Horror: Aahat (1995) 

‘Aahat’ was a throwback to a time when horror shows depended more on storytelling than VFX. The show genuinely terrified us as children, providing more than its fair share of sleepless nights. 

10. Emotional Rollercoaster: Kasautii Zindagii Kay (2001) 

‘Kasautii Zindagii Kay,’ a staple for many 90s and 00s kids, brought drama into our living rooms. The original Anurag and Prerna were a couple that we loved, laughed, and cried with, a pairing that still lingers in our memories. 

11. The Family Saga: Kahaani Ghar Ghar Kii (2000) 

‘Kahaani Ghar Ghar Kii’ was an intense family drama that featured Parvati, the show’s protagonist, striving to keep her family together despite numerous trials. The show was heavy but emotionally engaging, holding our attention throughout its run. 

12. A Mind-Bending Drama: Kyunki Saas Bhi Kabhi Bahu Thi (2000) 

‘Kyunki Saas Bhi Kabhi Bahu Thi’ kept us on our toes with its dramatic twists, such as the death and subsequent rebirth of Mihir Virani, which left a lasting impression. 

13. The Dance Revolution: Boogie Woogie (1996) 

‘Boogie Woogie’ was the OG dance reality show that stirred up a storm on Indian television. Many of us aspired to showcase our dance moves on this show, to win over the judges. 

14. A Magical Journey: Shararat (2003) 

‘Shararat’ was a beloved show featuring the endearing Nani who often saved the day, the adorable Jiya, and Pam, her frenemy. The magical chant from the show, “shring bring sarvaling, bhoot bhavishya vartaman badling,” is still fresh in our minds. 

15. The Desi Sci-fi: Karishma Kaa Karishma (2003) 

‘Karishma Kaa Karishma’ was our very own ‘Small Wonder,’ complete with an incredibly catchy title track that we still hum along to from time to time. 

16. A Laughter Riot: Khichdi (2002) 

Who could possibly forget ‘Khichdi’? The show is still a goldmine for meme content, making us laugh out loud even two decades later. 

17. Unforgettable Comedy: Shaka Laka Boom Boom (2000) 

‘Shaka Laka Boom Boom’ is a timeless show that never fails to amuse us, regardless of how many times we watch it. Its humorous content continues to inspire countless memes, making it a show that truly never gets old. 

18. Medical Drama: Sanjivani (2002) 

‘Sanjivani,’ an Indian medical drama, had many of us daydreaming about becoming doctors. The show was so captivating that we couldn’t help but wonder, “Grey’s Anatomy who?” 

19. Breaking Stereotypes: Jassi Jaissi Koi Nahin (2003) 

‘Jassi Jaissi Koi Nahin’ was a groundbreaking show that gave us Mona Singh and marked the rise of Apurva Agnihotri. The show portrayed Jassi, a non-stereotypical protagonist, who won over our hearts with her simplicity and charm. We all felt that Jassi truly deserved the best because there certainly was no one like her! 

With a touch of nostalgia and a pinch of humor, these shows have stayed with us, remaining a part of our collective consciousness. They gave us iconic characters, catchphrases, and memories, some of which still live rent-free in our heads. Most importantly, they remind us of simpler times when life revolved around the next episode of our favorite show, making them more than just shows – they’re an integral part of our growing up. 

The post Journey Down Memory Lane: Iconic Indian TV Shows of 90s & 2000s appeared first on Marketing In Asia.

Rescued at the age of seven by Linda Elmquist, Scooter’s life took a heartwarming turn after he was initially brought to an animal control center in Arizona for euthanasia by a breeder. Elmquist, instantly taken by Scooter, felt compelled to adopt him, stating it was ‘love at first sight.’ 

With unconventional physical attributes such as reversed hind legs and a wispy grey tail, the New York Times stated that Scooter indeed stood out. Catherine Liang, one of the competition judges, fondly compared Scooter to a “hairy hippopotamus.” However, it was Scooter’s independent spirit and self-care ability that genuinely endeared him to the judges. 

After scooping the title and winning a cash prize of $1,500 along with a trophy, Scooter, equipped with a wheel cart, continues to astonish everyone with his ability to balance and walk on his two front feet alone. 

This inspiring story is based on an article published on malaymail.com. 

The post Rescued Chinese Crested Scooter Crowned ‘World’s Ugliest Dog  appeared first on Marketing In Asia.

However, as the latest report from BCW, a premier integrated communications agency, highlights, these young individuals are anything but lacking in ambition and focus. BCW’s comprehensive research, involving members from different generations around the globe, has shed light on the defining values of Generation Z, turning preconceived notions on their head. 

Conducted through a series of interviews with diverse groups including millennials, Generation X, baby boomers, and members of the silent generation, the study reveals that most people are social creatures, inherently wired to cooperate and avoid conflict, regardless of their generation. These individuals adhere to values such as benevolence, universalism, and security, although disparities between countries and generations are evident. 

Contrary to popular belief, Generation Z members are more ambitious and driven than they’re given credit for. They value power, success, and hedonism. In fact, 44% of respondents in this age group express the importance of achieving success and gaining recognition for their efforts, compared to only 37% of millennials and a mere 13% of baby boomers. 

This generational gap in values can, in part, be attributed to the influential role of social media in young people’s lives. In societies profoundly digitized, the success stories of peers are constantly broadcasted on social platforms, allowing for a glimpse into the highlights of others’ lives. As a result, it’s hardly surprising that younger generations are so focused on realizing and being seen to realize, their highest potential. 

Also Read: Marketing Campaigns Targeting Millennials and Generation Z

But ambition does not translate into an imbalanced life for Generation Z. They yearn for a better balance between their professional and personal lives, seeking jobs that stimulate them and bring them pleasure. Forty-three percent of young people surveyed attach significance to engaging in activities that bring them joy, something organizations should consider if they wish to remain appealing to this generation. 

These revelations give a new perspective on Generation Z, shifting the narrative from disinterested youths to ambitious, success-driven individuals. This report underscores the importance of shedding biases and understanding Generation Z on their own terms, an approach crucial to fostering harmonious generational coexistence in an evolving world.

The original news article is based on the Malaymail website. 

The post Decoding Generation Z: Ambition, Success, and Pleasure Over Stereotypes appeared first on Marketing In Asia.

One of Dhoni’s hallmark qualities is his calmness under pressure. Aptly dubbed ‘Captain Cool’, his tranquil demeanor in even the most challenging situations allows him to make rational decisions. This vital leadership quality reassures his team and helps manage crises effortlessly. 

The way Dhoni manages success is equally admirable. Despite being catapulted to fame and fortune early in his career, Dhoni has always maintained humility. He earns respect without demanding it, a true reflection of his commendable leadership style. 

Furthermore, Dhoni has demonstrated an outstanding ability to handle failure. Post the phenomenal success of the 2011 World Cup, Dhoni and his team faced several setbacks. Yet, he navigated this storm by excelling in his game. This resilience showed his teammates the importance of maintaining mental fitness and constant self-improvement, irrespective of external circumstances. 

Undeniably, Dhoni is a frontman who leads by example. His phenomenal innings in the 2011 World Cup Final in Mumbai, wherein he steered India to victory, is a fitting testament to this. 

Lastly, Dhoni shines as a quintessential team player. His unwavering support and faith in his team members instills confidence in them, boosting their performance and fostering a sense of responsibility. 

In essence, MS Dhoni’s leadership in the IPL sets a high bar for current and future captains. His calmness, humble approach to success, ability to navigate failures, courage to lead from the front, and relentless support for his team, make him a unique and admirable leader.

The post MS Dhoni: The Quintessential Leader of Indian Premier League (IPL)  appeared first on Marketing In Asia.