CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

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BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

The post CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference appeared first on Marketing In Asia.

Originally released in 2023, Boat Story was commissioned by BBC One, UK and Amazon Freevee, US Germany. The 6×60’ thriller was written by Harry and Jack Williams and produced by the award-winning Two Brothers Pictures (an All3Media production company), in association with All3Media International. This thriller with a darkly comic heart has captivated audiences worldwide with its gripping and innovative storytelling.

After having successfully adapted Ray Donovan for Netflix India, Locomotive Global Media continues to make it a priority to bring premium international formats to the Indian audience.

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Speaking on the acquisition, Roshni Ghosh, Producer at Locomotive Global Media said “We at Locomotive Global Media take enormous satisfaction in our ability to adapt international formats to suit the Indian audience. We are incredibly excited to bring ‘Boat Story’ to India. On our journey to engage with millions of viewers, we are delighted to be able to collaborate with the most prolific creative minds in India and our partners at All3Media International to present stories that defy formulaic narratives and deliver an unparalleled entertainment experience.”

Jaenani Netra, VP, Sales Finished & Formats (Asia) at All3Media International expressed enthusiasm about the partnership, “Locomotive Global Media’s partnership with All3Media International presents such exciting times for India as this is our first scripted format deal together. It is a great choice of show, as Boat Story doubles up as a gripping thriller and as a darkly comic drama. With Mayank Sharma and Locomotive Global Media leading this adaptation, we are looking forward to seeing Boat Story take definite shape with the best on board!”

Adding further, showrunner and director, Mayank Sharma said, “I am really happy to be working on the adaptation of ‘Boat Story’. It is a fun, madly entertaining show with relatable yet quirky characters that keep you hooked until the end. While we aim to preserve the original’s essence, we are excited to infuse local flavour and fresh perspectives into our version that packs the show with action, humour and thrills specifically tailored for the Indian viewer.”

The post Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s ‘Boat Story’ appeared first on Marketing In Asia.

The study highlights that one in three Malaysians have never used AI at work, while another 10 percent have only used AI tools once. This disparity is especially pronounced among different generations. Notably, 42 percent of Gen Xers and 73 percent of Baby Boomers have never used AI in their work, in stark contrast to 36 percent of Gen Zers and 24 percent of Millennials who use AI daily or frequently.

Fahad Naeem, Country Director at Randstad Malaysia, stated, “The annual employer brand research guides employers with year-on-year analysis, as well as talent attitudes and perceptions on important topics like skill development and equity. AI technology will continue to change skill needs and workforce structures, and investing in talent development will help organisations hire skilled talent and attract more people to work in Malaysia.”

Moreover, the research found that 81 percent of Malaysians are aware of the impact AI will have on their jobs. Despite nearly half of Gen Xers not having any exposure to AI at work, 71 percent believe that the technology will impact their careers, aligning closely with the 74 percent of Baby Boomers and 73 percent of Millennials who share this belief.

Encouragingly, workforce attitudes towards AI’s impact at work are largely positive, with 45 percent of respondents indicating that it will increase their job satisfaction. Those already using AI and higher-educated individuals are particularly optimistic about AI boosting their job satisfaction.

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Naeem added, “The emergence of AI has been exciting, but it’s normal for employees to wonder how it will impact their careers. Early exposure to new technologies can boost their career outlook while nurturing skills development in the organisation. With AI integration, employers should step up to support their employees’ skills growth due to the rapid and extensive progress in AI.”

In addition to AI insights, the study also shed light on the priorities and concerns of Malaysian job seekers. Attractive salaries and benefits emerged as the top priority, with 35 percent of respondents indicating that their employers did not provide any financial support amid rising costs and inflation. Furthermore, 48 percent of job switchers cited poor work-life balance as the primary reason for leaving their jobs, followed by low salaries and rising living costs.

Naeem commented, “The cost of living has increased significantly over the past two years, which has resulted in many Malaysians seeking higher-paying jobs. This is not surprising given that living expenses have caught up with salaries. Employees who are stressed about their personal finances are also more likely to lose focus at work. At the same time, some in-demand talent are hesitant to switch jobs due to the global economic climate. It is hence critical for organisations looking to recruit talent to understand not just how much candidates expect, but also new market salary averages offered by their competitors.”

When asked about their employers’ support in managing the rising cost of living, 35 percent of respondents reported receiving no financial assistance, while 34 percent said their pay raise helped cover some costs, and only 10 percent received one-time financial support from their employers.

For more detailed insights, visit Randstad Malaysia’s official website.

The post Malaysian Workforce Divided on AI Adoption: Insights from Randstad Malaysia’s 9th Employer Brand Research appeared first on Marketing In Asia.

1. Realistic Mountain Peaks

Capturing the Grandeur

Realistic mountain peak wallpapers are perfect for creating a focal point in your living room or bedroom. These designs often feature photorealistic images of famous mountains like the Rockies, Alps, or Himalayas. The detailed textures and colors can make the walls seem to recede, giving the illusion of more space and bringing the tranquility of nature indoors.

Design Tips

Pair this wallpaper with minimalistic furniture and natural wood accents to let the mural take center stage. Use soft lighting to enhance the peaks’ majestic appearance during different times of the day.

2. Abstract Mountain Landscapes

Artistic Interpretations

For those who prefer a more artistic approach, abstract mountain landscapes offer stylized interpretations with vibrant colors and exaggerated forms. These wallpapers blend colors and shapes in ways that can energize a space or soothe it, depending on the palette.

Design Tips

Abstract mountain wallpapers work well in creative spaces like home offices or dens. They pair beautifully with modern decor and can be matched with bold, geometric furniture to create a cohesive look.

3. Snow-Capped Mountains

Winter Wonderland

Snow-capped mountain wallpapers bring the beauty of winter indoors without the cold. These designs often feature snowy peaks against clear blue skies or during magical golden hours, providing a refreshing and clean aesthetic.

Design Tips

To complement these chilly scenes, use plush textiles, like thick rugs and fluffy cushions, in whites and blues. Metallic finishes in decor items like picture frames or lamp bases can mimic the sparkle of snow.

4. Misty Mountain Murals

Mysterious and Soothing

Misty mountain designs are perfect for creating a calm and mystical atmosphere. The soft, blurred lines of mountains shrouded in fog can make any room feel like a quiet retreat.

Design Tips

Enhance the mural’s tranquil effect by using soft, muted colors in your room’s textiles and decor. Furniture with simple lines and minimal patterns works best to maintain the peaceful vibe.

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5. Vintage Mountain Maps

Old-World Charm

Vintage map wallpapers that feature mountain terrains blend cartographic charm with rustic aesthetics. These wallpapers often include muted earth tones and feature antique styling, perfect for adding a touch of history and sophistication.

Design Tips

Such designs are ideal for studies or libraries. Pair them with leather furnishings, vintage books, and globes to enhance the old-world feel. Soft, warm lighting will highlight the details of the map.

6. Night Sky and Mountains

Starry Skies

Combining mountain silhouettes with a star-filled night sky, these wallpapers can turn a room into a dreamy space. This design is perfect for bedrooms, especially for those who find stargazing tranquil.

Design Tips

Complement this wallpaper with dark, solid-colored furniture to reduce visual clutter and allow the night sky to stand out. Consider adding a telescope or star-themed decor items to emphasize the celestial theme.

7. Sunrise and Sunset Mountains

Dynamic Colors

Witness the beauty of dawn or dusk with wallpapers that capture mountains bathed in sunrise or sunset hues. These designs can inject warmth and drama into any space, making them ideal for living areas.

Design Tips

Opt for decor that complements the warm tones of the wallpaper. Earthy reds, oranges, and yellows in your cushions, throws, and curtains can mimic the sky’s colors and enhance the room’s overall warmth.

Conclusion

Mountain wallpapers offer a unique way to bring the beauty of the outdoors inside. Whether you prefer the stark realism of towering peaks, the abstract forms of stylized ranges, or the enchanting allure of mist-covered hills, there is a mountain wallpaper to suit every taste and transform any room into a stunning space. Remember to choose a design that resonates with your personal style and enhances the room’s existing elements for the best effect.

The post Creative Ways to Incorporate Mountain Scenery in Your Home appeared first on Marketing In Asia.

The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

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According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

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Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

The post Princess Diana’s Iconic Elegance Shines at Record-Breaking Auction by Julien’s Auctions appeared first on Marketing In Asia.

Out of the Blue is dedicated to creating unique and memorable dining experiences. This special brunch event includes live stations offering fresh salads, savory kebabs, crispy dosas, and delicious pasta. Each station is interactive, allowing guests to customize their dishes to perfection while enjoying the lively atmosphere and watching skilled chefs in action.

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Whether guests are in the mood for a vibrant salad with a variety of greens and toppings, the irresistible aroma and taste of perfectly grilled kebabs, the authentic flavors of golden, crispy dosas, or the rich and comforting satisfaction of freshly made pasta, Out of the Blue has something to excite every palate.

Friends and family can gather for a brunch that promises delicious food and an engaging and interactive dining experience. Out of the Blue aims to make every meal a memorable occasion, and the live food stations are sure to impress.

The post Savor the Spectacle: Live Culinary Brunch Extravaganza at Out of the Blue appeared first on Marketing In Asia.

India, July 2024: Cruise-seeking travellers from India will soon have a brand new experience at sea with Resorts World Cruises, as it expands its global footprint to the Arabian Gulf and Gulf of Oman with the premium boutique lifestyle cruise ship, Resorts World One. Discover the Fly Cruise experience from India with a flight to Dubai and embark on a cruise adventure on the Resorts World One, without the hassle of conventional travel, packing and unpacking or searching for accommodations at multiple destinations.

Resorts World One combines premium amenities with diverse culinary options, ensuring a boutique lifestyle and entertainment voyage through the Arabian Gulf and beyond. For the ultimate luxurious experience, The Palace awaits you,  ‘a luxury ship-within-a-ship’ private all-suite enclave with exclusive restaurant, sundeck, gym and other facilities, including its own 24-hour European style butler service.

Resorts World One will sail from Dubai from 18 October 2024 onwards, offerings itineraries that include the 2 Night Sir Bani Yas Weekend Cruise with departures on Fridays; a 3 Night Oman Cruise to Khasab and Muscat departing on Sundays; and a 2 Night Doha Cruise departing on Wednesdays. Guests will have the flexible option to combine two or all three of the itineraries to increase the cruise length to a four, five or a seven night cruise.

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Shore excursions and onboard activities will allow passengers to immerse themselves in the rich cultural tapestry of Dubai and the surrounding region especially Muscat, Khasab and Sir Bani Yas Island. Visits to iconic landmarks, heritage sites, and shopping destinations will be part of the itinerary for tourists while Bollywood DJ parties and music bands, pyjama & foam parties, movies, will be among other attractions onboard.

“As Resorts World Cruises embark on this special journey, we envision a fusion of cultures, where the Indian travellers connect with the vibrant charm of the cities within the Arabian Gulf and the Gulf of Oman. The deployment of the Resorts World One cruise ship not only symbolizes a bridge between nations but also signifies boundless opportunities for travellers to explore, discover, and create unforgettable memories in the region. With easy access and regular flight connectivity from India to Dubai, Indian travellers will also have more travel and vacation options to explore multiple destinations with a cruise vacation, paving the way for a new and exciting era of Fly-Cruise exploration.” said Naresh Rawal, Vice President – Sales (South Asia and Middle East), Resorts World Cruises.

Resorts World Cruises operates cruises with homeports in Singapore, Malaysia, Hong Kong, Taiwan, and Indonesia. With the upcoming homeport deployment in Dubai, Resorts World One is expected to make 75 calls in the region with 150,000 passengers over the 6-month period, which will significantly contribute to the growth of cruise tourism in the Arabian Gulf and Gulf of Oman. Resorts World One will attract a new segment of Fly cruise passengers from India, increasing diversity to the Arabian Gulf cruise market.

To cater to a diverse target audience, certified Vegetarian and Jain cuisine will also be available to cater to travellers from India and others who prefer specialized vegetarian selections. With the ship’s deployment in the Arabian Gulf, Muslim cruise passengers will be an important market segment and in order to cater for them, the Resorts World One will also receive the official OIC/SMIIC* Standard Halal-Friendly Cruise Ship certification, providing regional Muslim travellers with the convenience and access to certified Halal-Friendly offerings onboard the ship. All meats are sourced from UAE Halal suppliers with no pork served onboard. Guests can make pre-advanced appointments to have the crew of the same gender attend to the guests for selected onboard services such as the Spa.

*Organisation of Islamic Cooperation / The Standards and Metrology Institute  

For more information or bookings, please visit www.rwcruises.com or email reservations.en@rwcruises.com or contact your local travel agents.

About Resorts World Cruises 

Resorts World Cruises is a newly established luxury and dynamic lifestyle cruise brand that is rich in Asian heritage, offering a personalized cruising lifestyle with diverse international experiences.  Resorts World Cruises – ‘Resorts Cruising at Sea’ aims to redefine the cruising experience altogether by providing exciting and unique offerings, a variety of accommodations, including the world-class luxury accommodation, “The Palace” on Genting Dream – a luxury ship-within-a ship private enclave with butler and its own service exclusive restaurant, sundeck, gym, spa and other facilities.

Resorts World Cruises is a brand extension of “Resorts World”, a global brand with over 40 properties in 8 countries and 4 continents.  Resorts World properties attract over 80 million visitors a year and have over 20,000 employees. The latest property to open is US$ 4.3 billion Resorts World Las Vegas in 2021.

Resorts World Cruises debuted on 15 June 2022 in Singapore with the luxurious 3,352 passenger and 150,695 gross ton Genting Dream, calling at Port Kelang (for Kuala Lumpur) and Penang in Malaysia and Phuket in Thailand. Staring 10 March 2023, the 1,856 passenger and 75,338 gross ton Resorts World One commenced her first homeport deployment in

Hong Kong and Taiwan, followed by Indonesia. With the inception of Resorts World Cruises, the brand aims to position itself as the leading cruise line in the region for Asian sourced markets, providing the highest standards in international cruise experience, safety, and precautionary measures.

The post Resorts World Cruises introduces premium boutique cruise vacations in the Arabian Gulf for Indian travellers appeared first on Marketing In Asia.

Through this inaugural collaboration, Samsonite Malaysia will equip the entire Malaysian contingent with the Samsonite Proxis collection, ensuring that athletes travel with ease and confidence. This initiative underscores Samsonite Malaysia’s dedication to enhancing the travel experience for national athletes as they embark on their journey to the Olympic Games.

OCM Secretary General, Dato’ Mohd Nazifuddin, expressed, “We are extremely pleased with Samsonite Malaysia’s commitment to support our national athletes through this partnership. The athletes will be provided with suitcases that are an avid traveller’s dream. This collaboration is a great fit with not only the Malaysian Contingent but the OCM as the sole authority in managing our contingent in various international Multi-Sports Games. Naturally, we are confident that this partnership will play an integral role in bolstering the success of our athletes in Paris.”

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Samsonite Malaysia is honored to be part of this historic journey. This sponsorship reflects the company’s dedication to supporting national athletes and represents a deeper commitment to the spirit of athleticism and the enduring pursuit of excellence. Just as the athletes train rigorously, facing challenges with determination and resilience, Samsonite Malaysia embodies these same values through its products and mission.

“Samsonite Malaysia is honored to partner with OCM to support the Malaysian Contingent on their journey to the XXXIII Olympic Games Paris 2024. We are committed to empowering our athletes and supporting the team with our high-performing luggage. This sponsorship is our commitment to support our national athletes as they embark on an unforgettable journey to the XXXIII Olympic Games Paris 2024, as they make our country proud,” said Ambert Khoo, Country Head of Samsonite Malaysia.

Samsonite Malaysia believes that the journey is as significant as the destination. By providing athletes with reliable and high-performing luggage, Samsonite Malaysia aims to empower the athletes to focus on what truly matters—their performance, their dreams, and their pride in representing Malaysia. This partnership is a testament to Samsonite Malaysia’s belief that greatness is not achieved in isolation but through the collective support of a community that values perseverance, integrity, and unity.

Lightness Meets Strength

This isn’t just another luggage; it’s an extension of your adventurous spirit. Crafted from Samsonite’s innovative Roxkin, a next-generation material, Proxis is unbelievably lightweight yet incredibly strong, ensuring your luggage can keep up with the fearless pursuit of your future.

More Than Luggage, It Carries Your Dreams

Proxis isn’t just about carrying your belongings; it’s about carrying the potential for incredible experiences. Trusted by travelers around the world, Proxis luggage is a reliable travel companion for those who chase their dreams. Provided in three prominent colors—Honey Gold, Black, and Petrol Blue—these colors represent the identity and uniformity of the Malaysian contingent.

For more details on the collections and prices, please visit the official Samsonite Malaysia website at ww.samsonite.com.my.

The post Samsonite Malaysia Partners with The Olympic Council of Malaysia to Support National Athletes at Paris 2024 Olympics appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

1. Billing for Pitches and Cost Recovery:

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

2. Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

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3. Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

4. Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

• Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

• Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

• Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

The post Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant appeared first on Marketing In Asia.

OMG HK’s Insights Director, Nicole Cheng, highlighted that late-night events might deter people from dining out, impacting F&B businesses. However, the demand for home-delivered snacks and early morning breakfasts could rise, offering opportunities for food delivery services and convenience stores.

Hongkongers have mixed feelings about the time difference. Some believe it will reduce interest, while others see it as a chance to watch events during dinner. The availability of highlights and catch-up programs is expected to maintain interest.

OMG HK’s Video Content Viewing Landscape Q1 2024 report shows that viewing interest is almost equal among female (62%) and male (60%) audiences, challenging the notion that sports viewership is male-dominated.

As the Paris Olympics approach, brands have the chance to tap into these consumer behaviors. From promoting late-night snacks to early morning energy boosters, businesses can leverage the event to boost sales and engagement.

Key Insights for Brands:

1. Late-Night Consumption: Increased demand for snacks and drinks during late-night events.
2. Early Morning Energy: Opportunities for breakfast promotions to cater to early risers.
3. Platform Preferences: Ensuring highlights and catch-up content to keep viewers engaged.
4. Gender Parity: Nearly equal interest from female and male audiences, offering diverse marketing opportunities.

Nicole Cheng added, “Given that some games may start late at night, it is expected that consumers are less likely to stay out late at restaurants or with large groups of friends. Therefore, there is an impression that the Paris Olympics would hardly drive local businesses, especially those in the F&B industry.”

Here are the four other consumer behaviours brands should pay attention to.

1. Viewing interest for Paris Olympics nearly on par between female and male audiences

There is a preconceived notion that sports audiences are mainly male dominated. However, OMG Hong Kong’s Video Content Viewing Landscape Q1 2024 report found that viewing interest in the upcoming games are nearly on par between female (62%) and male audiences (60%).

The high interest among female audiences can be attributed to the availability of different sporting events at the games. That said, the gender audience ratio might still differ for specific sports. Data from free TV channels in Hong Kong show that the audience gender ratio is more balanced for sporting events involving volleyball and tennis, while football matches are mainly skewed towards a male audience.

While interest might not directly translate to actual viewership, Nicole explained that brands should not underestimate females’ interest in watching the Olympics or any other sporting programmes.

“Brands advertising female-related products and services could consider Olympics or sports programming in their media planning,” Nicole said.

2. Netizens view purchase of Olympics broadcasting rights as good use of public funds

Despite some scepticism in viewing interest, there are netizens who view the purchase of Olympics broadcasting rights as an appropriate use of public funds. A few also said this is a more appealing option than having fireworks for citizens or spending money on unnecessary decorations.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

3. TVB, ViuTV, and YouTube are the preferred platforms for Olympics live broadcast

TVB, ViuTV, and YouTube are the top three preferred platforms for Hong Kongers interested in the 2024 Paris Olympics to watch the live broadcast of the upcoming games. Those aged 45-59 surveyed by OMG HK prefer watching it on TVB, while 35-44 prefer ViuTV. Meanwhile, individuals aged 18-34 lean towards YouTube. 

Overall, the viewing preference aligns with the general viewing habits of Hongkongers – mature audiences prefer TVB while middle-aged and the younger generation prefer ViuTV and YouTube, respectively.

On the other hand, HOY TV was ranked fourth despite getting praised for their Olympics coverage during the Tokyo Games. In 2021, HOY TV received the most positive comments from netizens among the three free TV channels, with netizens saying the hosts were professional, well-prepared, and informative. However, the impact of this positive buzz remains to be seen when it comes to increasing consumers’ preference in watching HOY TV for Olympics coverage.

4. Take a more holistic approach when leveraging sports in your brand building 

It is common for brands to appoint athletes as ambassadors to uplift the brand’s image and build consumer recall. Some brands that have done so include Cathay Pacific with swimmer Siobhan Haughey and lululemon with rugby player Cado Lee, swimmer Camille Cheng, fencer Ryan Choi, and tennis player Eudice Chong.

However, it is important to clearly showcase how the athlete represents the brand’s values and what both parties have in common as well as think about what story your brand wishes to tell through the athlete.

“With the Olympics around the corner and the National Games in 2025, Hongkongers’ interest in sports are expected to remain high. Should a brand leverage on sports or athletes to create brand awareness, a more holistic approach is needed beyond mere event sponsorship or athletes being spokespeople,” Nicole said. 

About Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

The post Hong Kong’s Mixed Reactions to the Paris Olympics and Key Brand Takeaways appeared first on Marketing In Asia.

Revolut, the global fintech with more than 45 million customers worldwide, recently conducted a survey with research company YouGov on a representative sample of 1,000+ Singaporeans aged 18-65+. The survey revealed key trends and behaviours among Singaporean travellers.

Singaporeans set to spend more on travel this year 

The demand for travel in Singapore continues to see an upward trend. The number of passengers departing Changi Airport saw an increase of over 80% year-on-year in 2023. This trend is expected to continue in 2024. Revolut also observes an increasing desire to travel further and for a longer duration.

According to results from the survey Revolut commissioned with YouGov, 1 in 5 Singaporeans surveyed believe they will spend more on travel in 2024 as compared to 2023. Even so, Singaporeans do prefer to set a budget and use tools to ensure they do not go over their budget.

More than half (54%) of Singaporeans surveyed determine their travel budget by estimating costs for transportation, accommodation and activities. 47% consider the duration of the trip and daily spending allowance while 35% base the budget on available savings or disposable income. 1 in 4 Singaporeans surveyed set a fixed amount based on previous travel experiences.

Many Singaporeans are paying unnecessary FX fees when travelling

With the many exciting aspects of travelling, finances is not necessarily on the top of one’s list. It is often an afterthought or one forgotten altogether, only to resurface once a traveller is back on home soil as they try to frantically figure out how they incurred so many additional costs, which in most cases, can be completely avoided. 

In terms of payment methods used overseas, 7 in 10 Singaporeans surveyed use cash. 48% use credit cards, of which 44% of them rely on dynamic currency conversion which incurs an additional fee. Of those who use credit cards, more than half (53%) are Gen X while 34% are Gen Z. 38% use debit cards, primarily made up of the younger generation, Gen Z.

Overall, more than 40% of Singaporeans surveyed have paid FX fees charged by their bank or credit card issuer for purchases made overseas. Over 30% have been charged currency conversion fees for converting currency at banks or currency exchange services. 

In addition, 1 in 4 have paid dynamic currency conversion fees when they paid in their home currency vs the local currency when overseas and 1 in 4 have paid ATM withdrawal fees from non-partner banks / international ATMs.

Best deals, value & experiences more important for Singaporeans than luxury

Singaporeans tend to be deal seekers and are more focused on the value they get and experiences they receive rather than luxury while travelling. 3 out of 5 Singaporeans surveyed book their accommodation in advance to take advantage of discounts and get deals which are most value for money.

Almost 30% of Singaporeans surveyed consider themselves Budget / Value travellers and close to 20% said they are Experiential travellers vs only 3% who are Luxury travellers.

Singaporeans still heavily rely on money changers to exchange currency 

While most Singaporeans use more than 1 method to exchange currency, over 70% of those surveyed prefer to do so at a money changer before travelling overseas. 25% of Singaporeans exchange currency in their destination country. Out of which, 12% utilise currency exchange kiosks or bureaus and 13% withdraw cash from ATMs.

The younger generation tends to be more mobile savvy and has a higher proportion of people using apps like Revolut for currency exchange (37% of Gen Z vs just 16% of Baby Boomers).

Revolut enables users to exchange currencies at competitive exchange rates, better than what they would get at a money changer or a bank. In addition, with Revolut, users can spend in over 150 currencies and store up to 34 currencies in their Revolut wallet. These include the most recently added Indonesian Rupiah and other popular currencies like the Philippine Peso, Thai Baht, Korean Won and Indian Rupee. Revolut users also don’t need to carry large chunks of cash as Revolut allows users to withdraw up to S$350 (Standard account) from overseas ATMs each month without incurring any fees. Users can also find ATMs nearby through the Revolut app.

Raymond Ng, Chief Executive Officer at Revolut Singapore said, “One of the biggest pitfalls when travelling abroad is being charged unnecessary FX fees. Most banks in Singapore charge up to 3.25% per transaction. These unfavourable and many a times hidden fees was the reason why Revolut was born. Being charged FX fees can be completely avoided by using a multi-currency card like Revolut. Revolut offers fee-free currency exchange on weekdays for up to S$5,000 per month for the Standard Plan. We believe in transparency and in simplifying all things money.”

Top 5 measures Singaporeans take to secure their finances during travel

Nothing ruins a trip more than losing one’s phone or credit / debit card. Thankfully, there are still measures travellers can take in advance to secure their finances when travelling. Here are the top five measures Singaporeans take:

1. Enable two-factor authentication (2FA) for online banking and financial accounts (48%) 
2. Set up transaction alerts on their bank or credit card accounts to monitor activity (44%)
3. Card freezing or locking capabilities in case of loss or theft (36%)
4. Notify their bank or credit card issuer of their travel plans to avoid card blocks for suspicious activity (26%)
5. Use a prepaid travel card with limited funds for added security (25%)

Singaporeans’ travel money app wishlist 

Over half (52%) of Singaporeans surveyed selected 

1. Currency conversion at competitive rates without hidden fees 
2. Real-time transaction notifications to track spending and detect unauthorised activity 
3. Card freezing or locking capabilities in case of loss or theft 

Other top-rated features include:

• Multi-currency wallets for convenient management of various currencies (38%)
• International money transfers with lower fees and faster processing times (28%)
• Virtual cards for added security when making online purchases (27%)
• Access to travel insurance or assistance services directly through the app (25%)

Revolut offers all of the above and more. Through the Revolut app, users can instantly freeze or unfreeze their card in case it is lost or stolen. Revolut’s unique single-use virtual disposable card can also be used at physical stores as well as online. Once paid, the details are deleted so they can’t be skimmed or re-used. This allows users to use their card for one-off transactions as well as protect them from online sites they are not sure of. Users can generate up to five cards a day.

Don’t have an account yet? Join Revolut for free

Manage your everyday spending with powerful budgeting and analytics, transfer money abroad, spend easily in the local currency, and so much more. Join 40M+ already using Revolut.

It’s free to download the app and create a Revolut account. You can access a variety of money management tools on your free Standard account, or you can upgrade to one of our paid plans to get even more from your money. Download the app here

The post More than 40% of Singaporeans paying unnecessary FX fees when travelling abroad as travel boom continues in Singapore appeared first on Marketing In Asia.

This outlet is the only one in Singapore that comprehensively embodies Love, Bonito’s refreshed image. To commemorate the opening, Love, Bonito is hosting exciting weekend activations, offering customers exclusive branded merchandise, Fresh skincare kits, and Love, Bonito gift cards.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Grand Opening Highlights

Easties, rejoice! Love, Bonito’s latest outlet offers an unparalleled shopping experience, reflecting the brand’s commitment to innovation and customer engagement. The grand opening promises a host of attractive promotions and limited edition giveaways, ensuring a memorable shopping experience for all visitors.

The Tampines 1 outlet is not just a store; it’s an experience that blends style, comfort, and the latest fashion trends, making it a must-visit destination for fashion enthusiasts in the East.

About Love, Bonito

Love, Bonito exists to celebrate and uplift Asian women with apparel that are Ready-to-live, not just ready-to-wear. Our outfits fit women at every age, through every stage while battling the everyday in-between moments. Today, we are the largest, direct-to-consumer, omnichannel womenswear brand in Southeast Asia and are committed to empowering women through diverse representation, giving back to women communities and investing in like-minded women ventures.

The post Love, Bonito Expands to the East with New Outlet in Tampines 1 Mall appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

Billing for Pitches and Cost Recovery

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

Authored By: Sai Chu

Sai Chu is the Principal Consultant at Tangram UK, with extensive experience as the former Global Commercial Finance Director at Ogilvy for nine years across London and Singapore. He leads Tangram’s UK operations, working exclusively in the advertising agency sector with clients such as Dentsu, Ogilvy, and TBWA.

The post Thrive to Survive: The new business race for agencies appeared first on Marketing In Asia.

The post KFC India and BGMI Partner for Exclusive In-Game Rewards with Zinger Box appeared first on Marketing In Asia.

Alma’s proprietary SHR (Super Hair Removal) technology can be employed in three versatile methods:
– SHR in Motion: Constant applicator movement for fast & safe hair removal over large areas.
– SHR STACK: Stationary, multiple-pulse energy delivery for small areas like the face and bikini line.
– HR Classic: Stationary, single-pulse energy delivery.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

“With the Soprano Titanium Special Edition, our experts leverage cutting-edge 3D wavelength technology to target various depths within the hair follicle, ensuring highly effective results. This advanced system also features high cooling capabilities, making the treatment both comfortable and virtually painless. Furthermore, it is suitable for all skin types, allowing us to provide superior care for a diverse range of patients.” says Dr Manisha P Kothari, a foundational force at the Mumbai Clinic of Kosmoderma.

This newest addition underscores Kosmoderma’s commitment to providing the latest and most effective solutions in dermatology and aesthetic care.

The post Kosmoderma Clinic introduces Soprano Titanium Special Edition in their Mumbai Branch  appeared first on Marketing In Asia.

The report, titled ‘What’s fuelling Indians’ newfound obsession with coffee?’, was authored by Anushree Arora and features interviews with Rajdeep Singh Kukreja, the founder of Boojee Cafe, and Idris Bakri, Brand Manager at Iceberg Hospitality. It reveals that the surge in coffee consumption marks a significant shift in consumer behaviour, driving innovation and growth in the country’s food and beverage industry.

Idris Bakri comments, “Coffee represents modernity and variety, appealing to a generation eager to explore new experiences and socialize in vibrant settings.” This cultural pivot has spurred a wave of diversification in coffee offerings, from specialty roasts by brands like Blue Tokai and Subko, to innovative coffee-infused products such as Rage Coffee’s single-use pour-over bags and Sleepy Owl’s cold brews.

Coffee shops like Starbucks, Blue Tokai, and Subko have become popular hangouts for young professionals who want to socialize, work, and experiment with their coffee. Gen Y and Gen Z are particularly drawn to coffee for its modern appeal and variety. Additionally, there is a growing interest in the origins and stories behind different coffee blends. Rajdeep Singh Kukreja notes, “Personalised service combined with expert knowledge keeps customers coming back.”

The allure of coffee as a symbol of affordable luxury has been bolstered by international brands like Starbucks, which have successfully blended Western appeal with local tastes. Despite pricing considerations, Indian consumers have shown a willingness to pay a premium for the Starbucks experience, underscoring its aspirational value.

Driven by a young demographic, with over 52% of the population under the age of 30, India’s coffee market has witnessed substantial growth. It is projected to reach approximately $1.23 billion by 2032. This demographic is not only fuelling demand but also influencing the evolution of coffee as a cultural icon, reflecting India’s economic growth and increasing exposure to global influences.

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

The influx of international coffee chains like Starbucks, which plans to expand to 1,000 stores by 2028, and Tim Hortons, aiming for 120 outlets by 2026, underscores the robust growth potential of the Indian coffee market. Concurrently, homegrown brands are scaling up operations and diversifying product lines, supported by significant venture capital investments aimed at capturing a burgeoning consumer base.

“In the midst of this transformation, consumers are increasingly prioritizing transparency and ethical practices,” Bakri notes. This shift towards conscientious consumption is driving demand for sustainably sourced coffee and environmentally friendly packaging, exemplified by brands like Rage Coffee and Blue Tokai.

The rise of coffee culture extends beyond cafes to innovative applications in industries like skincare and spirits. Brands like mCaffeine and Greater Than have successfully infused coffee into beauty products and alcoholic beverages, respectively, capitalising on the beverage’s health benefits and cultural cachet.

Nick Morris, UK-based founder and Managing Director of Canvas8, said: “As the coffee landscape continues to evolve, businesses are innovating to cater to diverse consumer preferences and create unique experiences. From artisanal coffee tastings to community-focused spaces, the industry is embracing a holistic approach to engage and nurture a growing coffee-loving community.”

About Canvas8

Canvas8 is a global strategic insights practice operating out of London, Los Angeles, New York, and Singapore. Since 2008, we have helped organisations grow through a better understanding of people. Our award-winning insights inspire clients including Google, Mindshare, Molson Coors, The North Face, Mars, Nike, and Logitech. Supported by our network of over 5,500 experts, from TED speakers to MIT fellows, we work at the intersection of behavioural science, culture, business, and creativity to understand human behaviour. For more information, visit: Canvas8.

The post India’s Coffee Culture: The New Phenomenon Transforming Beverage Preferences appeared first on Marketing In Asia.

Tapping on modern audiences’ love for watching crime dramas on streaming platforms, the film leverages familiar television tropes to create a connection with people and portray the issue of dandruff in a way that is easy to understand.

The choice of Erling Haaland and Vinicius JR as new ambassadors for the brand continues a tradition of CLEAR Men using celebrity endorsements for its brand communications. While the new campaign sees CLEAR continue the affinity with elite football players, the film marks a significant evolution in CLEAR’s approach to communications. The humorous and fun tone of the new film shifts away from the historical portrayal of CLEAR ambassadors as hyper-masculine celebrities that exude bravado, towards a more humanistic, well-rounded depiction that could appeal to a greater number of people.

Elsharkawy Mohamed, Global Brand VP CLEAR Men, said, “Both Erling Haaland and Vini Jr have been making waves globally with their legendary football feats, each milestone in their career a testament to their unwavering excellence. This spirit perfectly aligns with what CLEAR Men stands for as a brand — to be inspiring, pioneering and always pushing boundaries with what we do. Through this partnership, we are excited to spotlight Haaland’s winning spirit and charisma, as well as Vini Junior’s impeccable style and unshakeable confidence.”

Developed by MullenLowe Singapore, the film is part of a 360 campaign that involves digital and in-store activations. The campaign was also launched in a contemporary manner. Instead of releasing a TVC, the creative team used media buys to feature movie-like trailers prior to the launch of the main film, as well as TikTok-styled content as the main form of sustained engagement.

Subarna Prabhakar, Global Business Director MullenLowe Singapore, said, “The new take of this CLEAR campaign, which styles its new football superstar ambassadors as detectives, instead of portraying them as typically excelling on the football pitch, aims to connect with new generations of consumers who are content-savvy and hungry for impactful storytelling. We are also delighted to launch Clear’s partnerships with Erling Haaland and Vinicius JR in a far more digital and non-traditional way, that we hope will create a lot of buzz and get people thinking differently about the issues of men’s dandruff CLEAR has been tackling for decades.”

Erling Haaland said, “I am excited to kick off this new campaign with CLEAR Men! It was a fun challenge to step into a character role and I hope people find it entertaining. It’s a perfect partnership! I’ve had tons of hairstyles and CLEAR Men works great because it is made for men’s scalp and hair, so I don’t have to worry about dandruff, grease, or itchiness.”

Vini Jr said, “I am thrilled to be a part of this brand partnership, proudly representing and celebrating my Brazilian roots. And what better way to do it than by working with the World’s Number 1 Men’s Shampoo!”

The post CLEAR Men unveils brand ambassadors Erling Haaland and Vinicius JR in light-hearted film appeared first on Marketing In Asia.

The gathering celebrated outstanding achievements, groundbreaking designs, and exceptional talent in the architecture and interior design industry. Arete Design Studio also received the Golden Door Award for excellence in consultancy within the architecture and interior design domain, highlighting their commitment to innovation and creativity.

Tripat Girdhar, the Founder and Principal Architect of Arete Design Studio, expressed his gratitude, stating, “We are glad to participate in the Global Design Awards. Thank you so much Trendsetter Architecture Awards & Conference for considering and encouraging our work across the globe and this incredible honor reaffirms our dedication to craftsmanship, sustainability, and the art of building dreams. This honor fuels our determination to continue pushing boundaries, creating environments that harmonize function with beauty, and leaving a lasting imprint on the built architecture landscape.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

About Arete Design Studio

Founded in 2009 by Ar. Tripat Girdhar, Arete Design Studio, previously known as The Design Studio, stands as a beacon of architectural excellence in India. With a presence across six Indian states and international projects in Australia and New Zealand, the firm integrates global trends into the Indian architectural narrative. Their portfolio includes a 6.5 lakh square foot township, over 20 commercial buildings, seven educational institutions, nine resorts, and dream homes for more than 10,000 families. Notable projects include Chandigarh’s landmarks The Marbella and Address Boulevard.

For more information, visit their website: Arete Design Studio.

The post Arete Design Studio Triumphs at Trendsetter Architecture Awards & Conference 2024 appeared first on Marketing In Asia.

Dr. Matt’s journey into chiropractic began in 1988 when he witnessed a remarkable recovery from chronic migraines experienced by his best friend’s mother, thanks to chiropractic care. Inspired by the wisdom of Hippocrates, “Look to the spine for the source of disease,” he pursued chiropractic studies, earning the prestigious Presidential Scholarship from Palmer College of Chiropractic, USA. Graduating as the class valedictorian with a Doctor of Chiropractic (Honours), Dr. Matt embarked on a mission to promote chiropractic care as a path to optimal health and wellness.

Also Read: Optimal Attention: How Playground xyz’s Latest Study is Revolutionizing Brand Outcomes

With over two decades of experience, Dr. Matt is passionate about educating Malaysians on the critical importance of spinal health. He believes in the power of awareness and advocates for early spine screening programs in schools to foster a deeper understanding and appreciation for chiropractic care.

Dr. Matt Kan can elaborate on the following topics:

• His transformative journey from skepticism to staunch support for chiropractic care.
• The fundamental role of the spine, particularly the spinal cord, in controlling the body’s functions through millions of nerves.
• The science and benefits of chiropractic adjustments, including enhanced spinal mobility, improved nerve function, and overall well-being.
• Addressing common misconceptions and myths surrounding chiropractic care.
• His advocacy for public awareness campaigns and early spine screening programs in schools.

The post Debunking Chiropractic Myths: Dr. Matt Kan’s Mission to Enhance Spine Health in Malaysia appeared first on Marketing In Asia.

Fair trade and ethical fashion emerge as powerful antidotes. They represent a conscious shift in how clothing is approached, prioritizing not just style, but also the human and environmental costs of production. This movement delves deeper, acknowledging the inherent power our wardrobes hold. By buying Fair trade products, consumers help alleviate poverty in lower-income countries, ensuring that workers are paid fairly, work under humane conditions, and have sufficient labor rights. This also encourages more sustainable production methods.

Also Read: TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry

Promoting Sustainability: Ethical fashion champions eco-friendly practices, minimizing the environmental impact of clothing production. This includes reducing water and energy consumption, lessening reliance on harmful chemicals, and promoting the use of sustainable materials. This helps ensure a healthier future for the planet.

Empowering People: When choosing ethically made clothing, consumers directly support dignified working conditions and fair wages for the people who create their garments. This fosters a more just and equitable global system.

Quality over Quantity: Fast fashion often prioritizes low prices over quality. Ethically made garments, on the other hand, are crafted with care and attention to detail, using high-quality, long-lasting materials. This translates to clothes built to endure, reducing clothing waste and ultimately saving money in the long run.

A Statement Through Style: Wardrobe choices become a powerful reflection of values. By embracing fair trade and ethical fashion, consumers send a clear message that they reject exploitation and champion social responsibility. Purchasing power is used to advocate for positive change in the industry.

The Future of Fashion

The rise of fair trade fashion is a positive step towards a more ethical and sustainable fashion industry. By supporting fair trade brands, we can create a demand for change and empower the people who bring our wardrobes to life. So, the next time you’re looking to update your style, consider the impact of your purchase. Choose fair trade fashion and be part of the movement for a more empowered and sustainable future.

Disclaimer

While these are strong views of the author, it is also important to note that, due to the extremely complex nature of the industry, no stakeholder has complete control over the entire supply chain.

The post From Exploitation to Empowerment: The Rise of Fair Trade Fashion by Dinesh Talera appeared first on Marketing In Asia.

Micro dramas, renowned for their succinct narrative structure and compelling storylines, have emerged as a cultural phenomenon in China and are gaining international traction. The market value of the micro drama industry in China soared to approximately USD 5.3 billion in 2023 and is projected to skyrocket to USD 233 billion by 2028. Viddsee, with its expertise in short form dramas, is well-positioned to captivate Southeast Asian viewers with these engaging micro films, thus enriching its diverse content library and meeting the evolving tastes of regional audiences.

“With over 10 years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave,” said Ricky Ow, Board of Directors at Viddsee. “The growth of micro dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Since 2022, Viddsee has been producing original vertical microseries, leading to a significant surge in viewership and engagement on their platform. This trend underscores the rising popularity of micro dramas. The partnership with Risingjoy is anticipated to amplify this momentum by showcasing selected Chinese micro drama titles to Southeast Asian audiences and initiating collaborative production ventures in the region.

Cassandra Yang, General Manager at Risingjoy, expressed her excitement about the partnership, stating, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also makes them an ideal partner to facilitate localisation of such micro dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”

“We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences,” said Ho Jia Jian, CEO and Founder of Viddsee. “This collaboration marks the beginning of several such partnerships, through which we aim to diversify our content offerings and maintain our leadership in the short form drama space.”

The initial slate of Chinese micro drama titles is set to premiere on Viddsee in the second half of 2024. Further details will be unveiled in the coming months, highlighting the new content and collaborative projects that are on the horizon.

About Viddsee

Viddsee is a creator platform for short premium content, with over 3 billion views and more than 5,000 strong storytelling community. With the mission of empowering storytellers, it provides high-quality content to audiences through its data-driven creative studio and multi-platform network.

It connects independent storytellers with digital-native audiences, brands, and partners to produce and market original films and series built upon its community. Its strong talent database and expertise in production, creative, and marketing help brands amplify content to greater value. Viddsee Labs develops IP rights and ownership at each stage of filmmaking to further facilitate the growth of Asian storytelling.

The post Viddsee and Risingjoy Forge Partnership to Introduce Chinese Micro Dramas to Southeast Asia appeared first on Marketing In Asia.

The report, authored by Samantha Beltran and featuring insights from veteran San Francisco-based DJ Justin Ner and Kevin Nam (aka ‘Kaistar’), highlights the surge in Japan’s vinyl market. Production volume and value soared by 70% from 2020 to 2021, driven by both domestic sales and international collectors drawn to Japan’s rich selection and favorable exchange rates.

Interestingly, Japanese Gen Zers, born in the digital age, have discovered a newfound appreciation for vinyl records. Online discovery and the viral spread of city pop, a Japanese music subgenre popularized on platforms like TikTok, have played pivotal roles in this revival.

Contrary to the notion of vinyl being a nostalgia-driven trend, the global vinyl market surpassed $1.7 billion in 2022 and is projected to reach $2.8 billion by 2028. This growth is fueled by a diverse community of vinyl enthusiasts, including collectors, listeners, and DJs rediscovering vinyl’s unique appeal.

Younger generations find joy in the ritualistic and labor-intensive process of selecting, playing, and collecting vinyl records. For Gen Zers, the inconvenience of vinyl adds to its allure, offering a tangible connection to music and a break from the digital stream.

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The revival of city pop, synonymous with Japan’s economic boom of the 1970s and 1980s, has significantly attracted Gen Zers to vinyl. The genre’s fusion of Western influences and optimistic spirit resonates with younger listeners, transcending generational boundaries.

Vinyl records provide Gen Zers with a sense of ownership and authenticity, contrasting with the ephemeral nature of digital streaming. Many Gen Zers purchase vinyl records to support their favorite artists, even without owning record players.

The resurgence of vinyl has transformed Japan’s music landscape. Businesses like HMV Record Shop Shibuya have seen a 30% year-on-year growth in vinyl sales, driven partly by Gen Z consumers. Tower Records Shibuya has responded to the demand by expanding its vinyl collection by up to 50%.

Justin Ner, a veteran vinyl DJ and founder of Love Talkin’, a group of vinyl selectors inspired by Japanese vinyl culture, stated, “Vinyl offers a unique and fun alternative to the usual digital methods of music consumption, and with vinyl being physical media, you can’t help but feel a deeper connection to the music.”

Nick Morris, UK-based founder and Managing Director of Canvas8, added, “The vinyl renaissance in Japan extends beyond mere consumption, fostering a vibrant community of collectors, enthusiasts, and artists. Record stores, cafes, and bars offer immersive experiences for vinyl enthusiasts to share their passion and connect with like-minded individuals. As vinyl continues to captivate Japanese Gen Zers, the future of analogue music remains bright, driven by a shared appreciation for the enduring allure of vinyl.”

For those interested in diving deeper into this fascinating trend, the report ‘Why are Japanese Gen Zers obsessed with vinyl records again?’ is available for download for a limited 2-week period at Canvas8’s website.

The post Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance appeared first on Marketing In Asia.

Paris Olympics Inspire Bastille Festival

In anticipation of the 2024 Paris Olympics, Sydney’s Circular Quay will host the Bastille Olympic Village, featuring remarkable 3D sculptures of iconic Paris landmarks, including a stunning 6-meter-high Eiffel Tower replica. The Village will also offer sports workshops in fencing, basketball, badminton, and archery, led by professional coaches and athletes, echoing the Olympic spirit.

Mr. Martin Juillard, Consulate-General of France, shared his enthusiasm: “Paris Olympics will be a landmark in the history of the Games – as much as Sydney Olympics once were. We’re happy to celebrate everything that unites the two cities, the two people, and beyond them, the values and friendship we all share, through the Olympic spirit. Come and get a scent of Paris here in Sydney.”

A highlight of the festival is the Bastille Olympic Parade on Saturday, July 13th. The parade will feature athletes, performers, and community groups celebrating the Olympic spirit and the strong cultural ties between France and Australia.

Non-Stop Entertainment Across Circular Quay

The festival spans 22,000+ square meters across seven sites, offering 124 free shows with 344 artists. Expect live concerts, DJ sets, dance classes, and more. Jazz enthusiasts can enjoy performances by Paris to Rio Jazz, Anna Weaving Collective, and Coucou Zazous. Other highlights include rock and pop concerts by Fireglow and Soulganic, swing dancing classes, and captivating shows by Los Carmonas Flamenco and Kiltir Tropical.

Exclusive Masterclasses and Wine Tasting Tours

New this year, the festival introduces ticketed masterclasses in culinary arts and wine. Renowned chefs like Yves Scherrer and Fabio Salvato will lead classes on creating exquisite pastries and dishes. Wine enthusiasts can join the Bastille Wine Walk, a self-guided tour featuring wines from eight prestigious French regions.

Artistic and Cultural Experiences

Visitors can also participate in creative workshops on comic drawing, street murals, and soap making. Photography enthusiasts can capture the festival’s essence in a photo masterclass. The festival’s Le Mulled Wine Cinema will screen classic French films under the stars, with mulled wine and cozy blankets for a perfect cinematic experience.

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Dining and Shopping Delights

Enjoy extraordinary dining experiences at Le Diner Extraordinaire in Quay Quarter Lane, featuring French-inspired menus paired with live entertainment. The festival also offers a sustainable shopping experience at the Second-hand Market and Art Fair, showcasing pre-loved items and artworks by local artisans.

Pet-Friendly Celebration

The festival ensures a welcoming environment for pets, allowing visitors to enjoy the festivities with their furry friends.

Join the Bastille Festival at Circular Quay from July 11-14, 2024, for a celebration of French culture and the Olympic spirit. Enjoy free entry to the festival and explore unique ticketed experiences starting from just $20. For more details, visit bastillefestival.com.au.

About Bastille Festival

The Bastille Festival is an annual celebration in Sydney honoring French Bastille Day on July 14th. It features culinary delights, artistic displays, and cultural experiences, attracting locals and visitors to Circular Quay and The Rocks.

The post Bastille Festival 2024 Set to Ignite Sydney with French Flair appeared first on Marketing In Asia.

As social media becomes an integral part of daily life, users spend an average of two hours online daily. Trends and challenges now spread rapidly, and the first half of 2024 has already shed light on key drivers and insights shaping social media’s trajectory. Let’s delve into some of these influential trends.

The AI Evolution in Influencer Marketing

Artificial Intelligence (AI) is revolutionizing the social media landscape, particularly in influencer marketing. Approximately 80% of marketers report that AI-based tools have enhanced efficiency by saving time in content creation, caption generation, idea curation, and backend tasks like post-scheduling and data analysis. Brands leveraging AI for customer insights and personalized engagement find that influencers must adapt to these technological advancements, utilizing AI tools to optimize their workflows.

Cross-Platform Consistency and Creator Specialization

To maximize reach and engagement, brands now prioritize following their favorite creators across multiple platforms. Influencers must establish a cohesive and compelling presence across various social media channels. Beyond being online personas, influencers are now specialized professionals carving out distinct niches. By promoting authenticity, credibility, and professionalism, influencers can elevate their personal brands and attract lucrative opportunities.

Influencers as Key Players

Influencers have become vital to affiliate programs, driving sales and building brand loyalty through their influence. Brands are shifting from one-off projects to long-term partnerships, allowing influencers to create content that resonates with their audiences and drives conversions. These ongoing collaborations foster deeper connections with followers, delivering consistent, genuine content that strengthens brand loyalty. Performance-based deals are also gaining traction as brands seek measurable results and influencers align with them to achieve tangible outcomes.

Centering Diversity and Representation

In a world full of diverse voices, social media must reflect this diversity. Brands and influencers should embrace inclusivity, ensuring all voices are genuinely represented. This approach goes beyond ticking boxes; it’s about real storytelling that includes different races, ethnicities, genders, sexual orientations, ages, and abilities. Championing diversity builds trust and loyalty, taps into new markets, and aligns with global ethical practices, ultimately boosting business success.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

TikTok and the Rise of Short-Form Video

Short-form video content has become the preferred format for digital consumption, with 96% of consumers favoring it for its brevity and visual appeal. As the world accelerates, people have less time to engage with lengthy content. For influencers, this means mastering the art of crafting compelling narratives within brief time constraints to retain audience attention. Despite the challenge, short-form video offers higher engagement rates and competitive advantage in the fast-paced digital world.

As influencers navigate the dynamic social media landscape of 2024, they encounter a blend of opportunities and challenges. By embracing emerging trends, fostering authentic connections, and delivering value-driven content, influencers can confidently position themselves as trailblazers in the digital realm.

About Tinker Society

Tinker Society is a premier social media management company specializing in strategy, content creation, and training services for clients in Malaysia and beyond. As a leading digital marketing creator and executor, Tinker Society helps brands effectively reach their target audiences. The company also provides a versatile platform for influencers and brands to produce content that reflects their identity and message.

The post Social Media Sensations: Top Trends Influencing the 2nd Half of 2024 appeared first on Marketing In Asia.

Randstad, the world’s largest talent company, has shared preliminary findings from its 9th annual Employer Brand Research in Malaysia. Conducted by Kantar TNS in January 2024, this comprehensive study surveyed 173,000 respondents globally, including 2,500 in Malaysia. The research stands out as the world’s most extensive employer branding study, reflecting general audience perceptions.

The data shows that employees who did not receive inflation compensation are almost 40% more likely to seek new jobs, underscoring the need for employers to align with talent expectations regarding inflation adjustments. Fahad Naeem, Country Director at Randstad Malaysia, highlighted, “With nine years’ worth of talent expectations and employer brand data collected in Malaysia, we can analyse how workforce priorities have shifted, what talent are most worried about, and what employers can do to effectively attract and retain talent. While the pandemic brought about solidarity, employers must now understand that talent has new and higher expectations that require them to be more proactive when engaging talent.”

The research also identified work-life balance and limited career growth as the top reasons why Malaysian talent resigns. A significant 48% of respondents expressed a desire to improve their work-life balance as their primary motivation for considering a job change. This was followed by aspirations for career growth, with 37% seeking roles that offer greater responsibilities and promotion opportunities. Notably, this trend is more pronounced among younger demographics, with 40% of Gen Z respondents prioritising career progression, compared to 33% of their older counterparts.

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Salary concerns also weigh heavily on Malaysian talent, with 34% of respondents citing low pay coupled with rising living costs as their reason for seeking new employment opportunities. Naeem commented, “An employee’s work-life balance depends significantly on the organisational culture. Managers play a key role in this by maintaining productivity in hybrid work settings, ensuring workloads are fairly distributed to keep daily work engaging while promoting skill development. To retain and attract top talent seeking the right environment, companies must proactively understand and support their workforce’s needs. It’s about fostering an environment where employees feel valued, empowered, and motivated to thrive.”

The survey further highlights the evolving job change dynamics among digital natives, with 29% of Gen Z respondents inclined to switch roles upon losing interest in their current positions. This aligns with the broader trend of 43% of Gen Zers planning to change jobs in 2024.

Digital channels are increasingly popular among job seekers in Malaysia. Of the 34% of respondents looking for a job this year, 68% plan to use job boards or search engines, and close to half (47%) will use social media platforms like Facebook and WhatsApp. Naeem noted, “Malaysian job seekers leverage online platforms not just to browse and apply for jobs, but also to research company culture and evaluate if the organisation’s initiatives, policies, and opportunities align with their career aspirations. This talent attraction approach puts the onus on job seekers. In a talent-scarce market, it’s important for companies to invest in people development to improve their retention rate. These people’s initiatives can also help strengthen their employer brand and attract a wider pool of qualified candidates.”

Naeem further added, “While social media platforms like Facebook, Telegram, and WhatsApp are cost-effective digital platforms to reach out to a big talent pool, it is essential for employers to promote job openings through trustworthy channels like company websites or reliable job search platforms due to the high risks of fraudulent digital job advertisements. Companies have the opportunity to use these channels to educate job seekers on their typical job search process, which requires job seekers to apply directly through official job boards or company websites instead of social media or text messaging platforms.”

The full research report, which includes data on employee value proposition and attitudes towards AI developments and equity, will be released by Randstad Malaysia in July 2024.

About Randstad Employer Brand Research

The Randstad Employer Brand Research is the most comprehensive, independent, and in-depth study of employer branding among working-age adults worldwide. This research explores talent insights, delving into the perceptions and drivers that influence workers, and identifying the most attractive employers. Initiated in 2000, the research is independently conducted by Kantar, Randstad’s international research partner. The latest survey respondents were polled in January 2024.

About Randstad

Randstad is a global leader in talent solutions, committed to being the world’s most equitable and specialised talent company. As a partner for talent, we excel in four specialisations: Operational, Professional, Digital, and Enterprise. We provide clients with high-quality, diverse, and agile workforces essential for thriving in a talent-scarce world. We assist individuals in securing meaningful roles, developing relevant skills, and finding purpose and belonging in their workplaces. Through our value creation, we are dedicated to fostering a better and more sustainable future for all.

Headquartered in the Netherlands, Randstad operates in 39 markets and employs approximately 40,000 people. In 2023, we supported 2 million talents in finding work and generated a revenue of €25.4 billion. Randstad N.V. is listed on the Euronext Amsterdam.

For more information, visit Randstad Malaysia.

The post Randstad’s 9th Annual Employer Brand Research Reveals Malaysian Workers’ Inflation Woes and Evolving Job Market Trends appeared first on Marketing In Asia.

The Ministry of Higher Education, Malaysia, is a staunch advocate for a progressive education system, emphasizing online learning to bridge skills gaps and improve graduate employability. The Malaysian Qualifications Agency (MQA) has provisioned for 30% of credits to be earned through platforms like Coursera. However, universities must ensure that online learning meets rigorous standards for academic credit. Although GenAI presents new risks for student misconduct, it also offers unparalleled opportunities for universities to enhance academic integrity on a large scale.

“We’re excited to empower Malaysian universities with new tools to uphold the highest standards of academic integrity in online learning, ensuring students receive an authentic and verified education that is respected by employers,” said Jeff Maggioncalda, CEO, Coursera. “By prioritizing Malaysia as a key market for the launch, we are advancing the country’s vision for scaling high-quality online education and making digital and AI skills accessible to everyone.”

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New Coursera Features:

Scale Assessment Creation and Grading:

• AI Assessment Generator: This tool saves educators’ time by generating diverse math, text, and multiple-choice assessments tailored to courses, seamlessly integrating them into assignments.
• Question Banks and Variants: Provides a variety of questions and multiple variants for robust testing, making exams difficult to predict and easier to author.
• AI-Assisted Grading: Streamlines grading by suggesting scores and feedback based on assignment analysis, with final decisions remaining with graders.

Strengthen Academic Integrity:

• Graded Item Locking: Requires students to complete all ungraded items, watch videos, and complete readings, promoting comprehensive learning and preventing skipping ahead.
• Time and Attempt Limits: Controls exam attempts to ensure fairness, discourage trial and error, and limit access to outside resources, encouraging meaningful engagement and reflection.
• Proctoring and Coursera’s lockdown browser: Maintains exam integrity by blocking unauthorized resources and detecting unauthorized assistance during high-stakes exams.
• Plagiarism Detection: Instantly identifies content similar to previous submissions, deterring plagiarism and educating students on independent thinking and originality.

Enhance Learning and Evaluation:

• Quiz Prep and Prior Learning Recaps with Coursera Coach: This personalized tutor, powered by GenAI and grounded in expert Coursera content, provides interactive learning assistance, lecture summaries, guided practice, and tailored pre-assessment reviews.
• AI Peer Reviews: Facilitates peer feedback with AI-powered insights, evaluating text-based submissions and generating grades using assignment rubrics.
• AI-based Viva Exam: Analyzes free-form written submissions and grading criteria to dynamically generate custom follow-up questions, testing the authenticity and critical thinking behind the student’s submission. This enables educators to conduct viva-style written exams, where students ‘show their work’ and graders receive detailed analysis.

“Our new academic integrity features provide a robust solution, addressing both the opportunities and challenges presented by GenAI. Institutions can now increasingly leverage online learning to bridge curriculum gaps, personalize education, and deliver multidisciplinary learning,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera.

In Malaysia, WOU (Wawasan Open University), whose students are mainly working adults under 40, incorporates Coursera content into selected courses, with up to 50% integration for some courses. This partnership gives WOU access to top content from industry leaders like IBM, Google, and Meta, helping students upskill and reskill, and keeps the curricula aligned with evolving industry trends.

Additionally, Coursera announced a new course from Vanderbilt University, “Generative AI for University Leaders.” This course, designed to prepare academic institutions for rapid changes brought by GenAI, is taught by Professor Jules White and features guest experts including Andrew Ng, Mayank Shrivastava, and Jeff Maggioncalda. The course covers how GenAI works, its significance, and how university leaders can create a GenAI strategy and ensure its appropriate usage on campuses.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 142 million registered learners as of December 31, 2023. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

The post Coursera Launches GenAI-Powered Features to Revolutionize Online Education in Malaysia appeared first on Marketing In Asia.

Strategic Leadership and Market Focus

In a significant move to bolster its Indonesian operations, Supermom has appointed Hellen Katherina, the former Managing Director of Nielsen Indonesia, as the Country Director. Hellen brings over 20 years of leadership experience, which will be instrumental in driving domestic revenue growth and forging new partnerships.

Luke Lim, Group CEO of Supermom, stated, “With the appointment of Hellen Katherina and the launch of our ambitious Project 1MPACT, we are geared to activate over 1 million ‘Key Opinion Moms’ in Indonesia by 2025. These moves are integral to our mission of transforming how brands connect with parents by leveraging the power of zero-party data and word-of-mouth marketing.”

Innovative AI-Driven Platform

Supermom’s platform, headquartered in Singapore, leverages artificial intelligence to connect brands with parents, offering personalized product recommendations and high-value consumer insights. The network boasts over 100 brand partners, including Abbott Laboratories, Prudential, and Danone, maintaining a 100% retention rate with top clients in recent years.

Project 1MPACT: Empowering Indonesian Moms

Set to launch in Q2 2024, with the support of Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Uno, Project 1MPACT aims to empower 1 million Indonesian moms and women to become digitally savvy. This initiative will significantly contribute to Indonesia’s digital economy, which is projected to reach US$228 billion by 2027.

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Financial Milestones and Future Growth

At the end of 2022, Supermom secured an oversubscribed US$5.9 million series A funding round from AC Ventures and Qualgro. This capital has fueled the expansion of Supermom’s tech platform, enhancing data collection and providing robust consumer insights for brands.

Luke Lim added, “Our platform has demonstrated tremendous growth and resilience, activating one mom every minute for the brands we serve. This rapid expansion is a testament to our community’s engagement and the efficacy of our business model, which integrates affiliate marketing seamlessly into our ecosystem, empowering participating parents to earn extra income.”

Community-Driven Ecosystem

Supermom’s model goes beyond connecting brands with parents; it fosters a community where moms can learn, earn, and share. This approach enables authentic interactions and empowers moms with tools and opportunities to influence their peers positively.

Luke Lim highlighted, “Supermom is not just about connecting brands with parents. It’s about creating a comprehensive ecosystem where moms can learn, earn, and share. This community-driven model allows for authentic interaction and empowers moms with tools and opportunities to influence their peers positively.”

Supermom Brand Awards 2024

The recent Supermom Brand Awards 2024 demonstrated the platform’s growing influence, gathering over 11,000 parents and providing over 110,000 insights across Southeast Asia in less than a month. This event showcased the favorite family brands among today’s millennial parents.

Looking Ahead

As Supermom continues to innovate, the company is seeking business partners and investors to enhance its technology further and develop AI-driven solutions catering to the dynamic needs of parents and brands in emerging Asia. New tech products are slated for rollout in H2 2024 to boost engagement and connectivity, ensuring that parents can maximize the benefits of Supermom’s offerings.

Luke Lim concluded, “In the increasing adoption of Generative AI, a tsunami wave of content will be generated by AI, and authentic sharing by real moms will become ever more important.”

About Supermom

Supermom, Southeast Asia’s leading parenting data network, offers a vibrant nexus between brands, parents, authorities, and community groups. Headquartered in Singapore, Supermom is dedicated to enhancing family well-being and celebrating the joys of parenting, with teams across Indonesia, Malaysia, Thailand, Vietnam, and China.

About AC Ventures

AC Ventures (ACV) is a leading venture capital firm investing in tech-enabled businesses focused on Indonesia and Southeast Asia. With over US$500 million in assets under management, ACV empowers entrepreneurs by combining operational experience, industry knowledge, deep local networks, and resources.

The post Supermom’s Ambitious Project 1MPACT Aims to Empower 1 Million Indonesian Moms by 2025 appeared first on Marketing In Asia.

The over-the-top video streaming service Binge is renowned for providing its users with customer support services around-the-clock in addition to dealing in creative content. Although Binge is a relatively recent addition to the Australian streaming services, there are several advantages to choose it over other options.

Binge is continually expanding its library with a tonne of content, but it is also enhancing the user experience by offering 24/7 world-class customer support through a third-party service provider, Helpdesk Australia. No cutting-edge service is devoid of technological problems. Therefore, if you’re having technical difficulties with Binge, it’s nothing new. This is where we step in to play a part.

A reputable business, Helpdesk Australia, has been resolving people’ technological problems for years. We have established a standard in the industry for providing a comprehensive suite of services and being the top third-party service provider with the aid of a certified team of technicians. Dialing the Binge contact number is one of the simplest ways to interact with our specialists and use our services at ease.

Before choosing us to be your troubleshooter, take a look at our services.

Also Read:Watsons Invests $250M in Expanding and Upgrading Stores Across Asia

Easily Address Your Concerns By Dialing Binge Contact Number Australia 1-800-431-401.

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How Do You Connect To HelpDesk Australia Using The Binge Contact Number Australia 1-800-431-401?

The newest streaming service from Foxtel in Australia is called Binge. Binge has emerged as a desirable choice for all premium drama-comedy at affordable costs among the thousands of streaming services. In addition, it provides the best customer assistance possible with the aid of Helpdesk Australia, a third-party service provider. When you phone the Binge Contact Number Australia 1-800-431-401, we will be automatically redirected to assist you. Being a top provider of customer service, we are aware that selecting a customer care provider can be difficult because your security and anonymity are at stake. That is why we are here with some crucial justifications for selecting us. These are the causes:

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The post Fix Your Streaming Error Just dialing By Binge Contact Number Australia 1-800-431-401 appeared first on Marketing In Asia.

The video showcases influential personalities from various fields, including acclaimed actor Ajay Devgan and actress Bhumi Pednekar, rising stars Janhvi Kapoor and Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity passionately expresses their commitment to the environment, urging viewers to join them in making a tangible difference. The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasize the importance of environmental responsibility. The video encourages viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.

Also Read: An Interview with Celine Ting: Bridging the Upskilling Gap with OpenAcademy

In celebration of World Environment Day, Vantara is planting 5000 plants at its premises, underscoring its commitment to environmental sustainability and corporate responsibility. Furthermore, as part of its long-term dedication to the environment, Vantara pledges to plant one million trees annually. The company invites everyone to participate and contribute to making a positive impact on our planet.

“This World Environment Day, Vantara pledges to continue our commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day is a reminder of how important it is to take collective action towards preserving our planet for future generations,” said a Vantara spokesperson.

To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the #ImAVantarian pledge. This filter allows users to proudly display their commitment to the planet’s restoration and conservation by sharing stories and adopting sustainable practices.

Vantara: https://www.instagram.com/reel/C70XKbpiMCf/?igsh=NTg4NWMzc3I4MXNm

About Vantara

Vantara, meaning ‘Star Of The Forest,’ is an ambitious wildlife preservation project founded by Anant Ambani and supported by Reliance Industries and Reliance Foundation. Situated within the Jamnagar Refinery Complex in Gujarat, India, Vantara spans 3,000 acres and serves as a sanctuary for abused, injured, and endangered animals. Vantara is a comprehensive rehabilitation center dedicated to providing a natural and nurturing environment for its inhabitants.

The post Anant Bhai Ambani’s Vantara Unveils Inspiring Video Campaign with Top Celebrities for Environmental Conservation appeared first on Marketing In Asia.