This burgeoning focus on sustainability is driven by a confluence of factors. Eco-conscious travelers are increasingly wary of disingenuous marketing tactics often referred to as “greenwashing.” They demand demonstrably authentic commitments from hospitality providers to preserve the ecosystems that form the backdrops for these transformative journeys. Furthermore, sustainable practices demonstrably translate to smarter business models. By implementing features such as rainwater harvesting, greywater recycling, and energy-efficient appliances, luxury resorts can achieve demonstrably lower operating costs. Additionally, a genuine dedication to environmental responsibility fosters a powerful brand reputation, attracting environmentally conscious, high-net-worth individuals seeking unparalleled adventure experiences without compromising their ecological principles.  The locations of these luxury resorts frequently include sensitive ecosystems, necessitating a responsible approach to tourism. Given their substantial facilities and services, these resorts have a huge environmental impact. Thus, implementing sustainable practices is not just an ethical obligation, but also a critical commercial strategy for ensuring long-term viability and appealing to environmentally concerned travelers.

Eco-friendly Architecture and Design

Eco-friendly design is a very common feature of sustainability in luxury adventure resorts. Resorts are increasingly built with sustainable materials and technologies that reduce environmental effects. From energy-efficient buildings to the use of locally sourced materials, the architecture of these resorts frequently demonstrates a great appreciation for the natural environment.For example, several resorts use green roofs and walls to improve insulation and lower energy use. Others utilize innovative water management technologies, such as rainwater collecting and greywater recycling, to protect this valuable resource. These resorts lower their carbon footprint while also bringing tourists closer to nature.

Water Wise Practices

Water scarcity is a growing concern. Sustainable resorts are implementing innovative water management systems like rainwater harvesting, low-flow fixtures, and xeriscaping (landscaping with drought-resistant plants). This ensures responsible water usage while maintaining the resort’s aesthetic beauty. Picture yourself relaxing in a luxurious infinity pool, knowing every drop is being used consciously.

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Waste Management

Luxury resort waste management aims to reduce environmental effects while providing excellent guest service. Resorts are gradually implementing methods such as trash segregation, recycling, composting organic waste, and reducing single-use plastics. Innovative ideas include converting food waste into biofuel or compost and collaborating with local organizations to improve recycling. Luxury resorts that implement these environmentally friendly waste disposal solutions not only decrease their environmental impact, but also attract eco-conscious travelers, improve operational efficiency, and help local communities. These activities demonstrate a dedication to sustainability that appeals to today’s discerning guests.

Building Green

The very foundation of a sustainable resort is its construction. Architects are incorporating eco-friendly materials like sustainably harvested wood and recycled elements. They’re also designed with energy efficiency in mind, utilizing natural ventilation and light to minimize reliance on artificial systems. Imagine unwinding in a spacious suite crafted with local, sustainable materials, offering breathtaking views bathed in natural sunlight.

Community Connection

True sustainability extends beyond the resort walls. Luxury adventure resorts are forging strong partnerships with local communities. This can involve supporting conservation efforts, employing local guides, and sourcing ingredients from nearby farms. Guests become active participants in preserving the destination’s cultural heritage and natural wonders, fostering a deeper connection with the place they visit.

The luxury adventure travel industry is witnessing a remarkable metamorphosis. Sustainability is no longer a niche concept; it is the cornerstone of an industry redefining the very essence of luxury. By embracing environmentally conscious practices, these resorts are not merely creating unforgettable experiences; they are ensuring a brighter future for the breathtaking destinations we hold dear. The future of luxury adventure travel lies in a harmonious marriage between thrilling experiences and environmental responsibility. Sustainable luxury resorts are not just setting a new standard; they are paving the way for a future where adventure and conservation go hand in hand, ensuring that these breathtaking destinations remain pristine for generations to come.

About Author

Tariq Sheriff, Director of Area 83, is a visionary entrepreneur renowned for his innovative approach to luxury adventure and sustainable tourism. His leadership has propelled Area 83 to acclaim, blending opulence with environmental responsibility. Additionally, he founded Aura, a luxurious lakeside wedding venue that epitomizes elegance and eco-consciousness. Tariq’s dedication to sustainability and creating unforgettable experiences has set a new industry benchmark.

The post The New Standard: Sustainability Practices in Luxury Adventure Resorts appeared first on Marketing In Asia.

AI and ML in mobile app development

In mobile app development, Artificial Intelligence (AI) and Machine Learning (ML) have become indispensable tools, empowering developers to create smarter, more intuitive, and secure applications. AI algorithms analyze vast datasets to provide valuable insights for personalization, recommendation systems, and predictive analytics, enhancing user experiences and driving engagement. ML technologies streamline development processes by automating repetitive tasks and identifying optimization opportunities, resulting in faster time-to-market and higher-quality apps. Additionally, AI-powered security measures bolster app defenses against cyber threats, ensuring data privacy and user trust. 

As AI and ML evolve, their integration into mobile app development will undoubtedly shape the future of digital experiences, offering unparalleled innovation and efficiency.

Streamlining Development Processes

Traditionally, mobile app development involves a series of manual tasks, including coding, testing, and debugging. However, with the integration of AI and ML tools, developers can automate repetitive tasks, thereby accelerating the development process. AI-powered tools can analyze code repositories to identify patterns, suggest optimizations, and even generate code snippets, reducing development time and minimizing errors.

Moreover, ML algorithms can analyze user feedback and behavior data to provide actionable insights for iterative app improvements. By leveraging AI-driven development platforms, developers can create smarter, more efficient apps with minimal manual intervention.

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Enhancing User Experience

User experience (UX) plays a crucial role in the success of mobile apps. AI and ML technologies enable developers to deliver highly personalized and intuitive experiences tailored to individual user preferences. For instance, AI-powered chatbots can provide real-time assistance, enhancing user engagement and satisfaction.

Furthermore, ML algorithms can analyze user interactions to anticipate their needs and preferences, enabling apps to deliver relevant content and recommendations. By harnessing the power of AI, developers can create immersive and dynamic user experiences that drive user retention and loyalty.

Personalization and Recommendation Systems

Personalization is key to delivering compelling user experiences in mobile apps. AI and ML algorithms can analyze user data, such as demographics, browsing history, and purchase behavior, to create personalized recommendations and content.

Whether it’s suggesting products, playlists, or articles, AI-driven recommendation systems can significantly enhance user engagement and conversion rates. By continuously learning from user interactions, these systems become more accurate over time, leading to higher levels of user satisfaction and loyalty.

Improved Security Measures

Security is a top priority for mobile app developers, given the increasing prevalence of cyber threats and data breaches. AI and ML technologies offer advanced solutions for detecting and mitigating security risks in mobile apps.

ML algorithms can analyze patterns of user behavior to identify potential security threats, such as unauthorized access or fraudulent activities. Additionally, AI-powered authentication mechanisms, such as biometric recognition and behavioral analysis, provide an extra layer of security, ensuring that only authorized users can access sensitive information.

Predictive Analytics for Business Insights

In addition to enhancing the user experience, AI and ML technologies provide valuable insights for businesses through predictive analytics. By analyzing vast amounts of data, including user interactions, market trends, and competitor strategies, ML algorithms can forecast future trends and consumer behavior.

These insights enable businesses to make informed decisions regarding app features, marketing strategies, and monetization models. By leveraging predictive analytics, AI development companies can help businesses stay ahead of the competition and drive sustainable growth.

Conclusion

The integration of AI and ML technologies is revolutionizing the mobile app development industry, enabling developers to create smarter, more efficient, and more secure apps. From streamlining development processes to enhancing user experiences and providing valuable business insights, AI and ML are driving innovation and reshaping the future of mobile app development. As businesses increasingly recognize the potential of AI-driven solutions, partnering with an AI development company becomes essential for staying competitive in today’s dynamic market landscape.

The post How Can AI & ML Transform The Mobile App Development Industry? appeared first on Marketing In Asia.

There’s no denying this very real limitation. There have been countless instances of GenAI producing inaccurate or irrelevant responses. These “hallucinations” are sometimes comical, other times they have very serious, real-world consequences. Two primary approaches have emerged to address this: fine-tuning and retrieval augmented generation (RAG).

Fine-Tuning: Flawed, But Not Fruitless

Retraining essentially means adapting a pre-trained model to do a specific task or solve a specific problem via the introduction of smaller, more specific data sets. The idea is to adapt it for particular tasks or contexts. Although performance can improve under specific circumstances, this approach opens a can of worms vis-a-vis maintaining data recency. Simply put, fine-tuning regularly is, at best, barely feasible, if not completely impossible.

Furthermore, we can’t forget that any data put into an LLM can be used as part of an response to a prompt. That raises very serious questions about privacy. Imagine if an LLM was re-trained with personal identifiable information (PII). That could reveal highly sensitive information, in some cases, even to malicious actors. So it’s no surprise that training LLMs with PII have already come under regulatory scrutiny – see, for example, Singapore’s efforts to foster global consensus on consistent principles to fortify trust in generative AI.

That said, there are situations where fine-tuning can be useful. Retraining embedding models is one. An embedding model takes semantic inputs and generates vectors to represent the inputs. If an embedding model doesn’t recognize or understand a word, then that word will map into a vector that isn’t related to the meaning of that word.

For example, if an embedding model was built before the arrival of social media platform TikTok, it might not recognize the meaning of the word and create a vector that is associated with “clocks” or “sounds”. Arming the embedding model with the correct meaning of TikTok would require fine-tuning.

Speed and Security With RAG

On the other hand, instead of modifying the model itself, RAG supplements LLMs with real-time external data, typically stored in vector databases. This means that data can be instantly updated and available for querying, avoiding the need for fine-tuning to “batch up the data”.

RAG also offers fine-grained access control. For example, with a chatbot, the developer can introduce code to ensure that the query filters only allow personal data to be retrieved related to the person asking for the data. Through the separation of data from the model, with access granted only when needed, RAG minimizes the dilemma of external sources risking sensitive information.

Not a Zero Sum Game

In practical terms, there’s no need to dismiss fine-tuning. After all, it works great when the model needs to be updated with specific datasets or when dealing with publicly accessible data that doesn’t change frequently. That said, it has obvious limitations. Applications that demand real-time accuracy and protection of sensitive information require the qualities that RAG brings. This is particularly pertinent for sectors like healthcare and finance, where accurate, up-to-date information are bread and butter.

For instance, in the medical services, fine-tuning is likely to be time consuming, while also potentially breaching patient privacy. In contrast, RAG is hampered by neither.

The same is also true for finance and e-commerce, where rapid decision-making and data security are paramount. By providing instant access to relevant data while maintaining strict privacy controls, RAG empowers organizations to leverage the full potential of LLMs without compromising on data integrity or security.

Looking ahead, as the digital landscape continues to evolve, the ability to harness real-time external data will be essential for creating more intelligent and adaptable AI systems. RAG is a game changer in this regard, enabling new possibilities in language processing that paves the way for a future where machines and humans are in sync.

The post Businesses Must Understand the Right Way to Adjust their AI Models appeared first on Marketing In Asia.

The Transformation of Old Indian Ads Over Decades

The 1980s: The Dawn of Color and Tradition

The golden era of advertising and its liberalisation came with the ’80s era, which saw colour television come to the fore in India. This decade is usually best remembered for using advertising to blend traditional values with modern aspirations, appealing to the middle class. From pathbreaking campaigns like the Liril soap waterfall ad to the endearing “Hamara Bajaj” for Bajaj Scooters and Vicco Turmeric’s natural beauty pitch, all of it has gone on to become symbols of reliability, tradition, and purity etched in the most famous ads of India.

Iconic Indian Ads of the 80’s

Liril Soap

Featured a vibrant backdrop of a waterfall, with a lively jingle and imagery that encapsulated youthfulness and freedom. The ad showcased a woman enjoying her bath with Liril soap, symbolising a break from the mundane. Alyque Padamsee’s consumer research uncovered that the daily bath was a precious escape for Indian housewives, a time of daydreaming and personal freedom. This insight was central to the ad’s concept, portraying the bath as a moment of joy and rejuvenation. The ad didn’t just market a soap; it sold an experience, deeply resonating with audiences and turning Liril into an icon of freshness and liberation. It became a memorable piece of advertising, celebrated for capturing the essence of youthful vibrancy.

“Hamara Bajaj” for Bajaj Scooters

Presented Bajaj scooters as more than vehicles; they were depicted as reliable companions integral to the Indian family. The ad featured heartwarming narratives and a catchy jingle that reflected family values, reliability, and togetherness. The campaign tapped into the Indian psyche, emphasising qualities like durability and the ability to bring families together. It highlighted the scooter’s role in the family’s daily life, from commutes to celebrations. At a time of economic changes and increasing foreign brands, “Hamara Bajaj” emerged as a beacon of Indian pride, deeply connecting with consumers and solidifying Bajaj’s market position. It became an emotional symbol for the Indian family.

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Vicco Turmeric

Highlighted the benefits of turmeric in skincare, positioning Vicco Turmeric as an ayurvedic remedy and a beauty cream. The ad cleverly used the cultural and medicinal relevance of turmeric, showcased against both traditional and modern backdrops. It tapped into the ancient Indian tradition of using natural ingredients for beauty care, advocating for a shift towards products promising wellness and purity along with aesthetic improvements. By emphasising turmeric’s natural benefits and Ayurvedic principles, the campaign set a precedent in the beauty industry for integrating traditional wisdom with modern skincare. The ad resonated with audiences seeking authentic and effective beauty solutions, establishing Vicco Turmeric as a staple in the Indian beauty landscape.

These ads stand as exemplary models of how advertising can transcend mere product promotion to capture the cultural and emotional essence of its time, leaving a lasting impact on both the market and the collective memory of the audience.

The 1990s: A Confluence of Nostalgia and Modernity

The ’90s, in fact, were the years in which India started opening arms to globalisation and, in a way, mixing nostalgic charm with the promise of new opportunities. This period brought out creative masterpieces like Cadbury Dairy Milk’s “Kuch Khaas Hai Zindagi Mein,” Pepsi’s “Yehi Hai Right Choice Baby, Aha!,” and the elegant Titan Watches campaign. These campaigns were not regular advertisements; they became a part of the Indian story of happiness and celebration. Possibly the best Indian ads of all time.

Memorable Ad Campaigns of the ’90s

Cadbury Dairy Milk: Kuch Khaas Hai Zindagi Mein

The iconic Cadbury Dairy Milk campaign, conceptualized by Piyush Pandey at Ogilvy & Mather (O&M), stands as a testament to creative advertising that reshaped societal norms. With model Shimona Rashi capturing hearts in the memorable cricket field advertisement, the campaign successfully transitioned chocolate from being seen as merely a children’s treat to a universal symbol of joy and celebration. By weaving the narrative around a cricket match, this campaign deeply connected with the Indian audience on an emotional level, altering the perception of chocolate consumption across all ages.

Pepsi: “Yehi Hai Right Choice Baby, Aha!”

Directed by Mukul Anand and creatively steered by Mehernosh Shapoorjee and Abhinav Dhar at JWT (J. Walter Thompson), the Pepsi campaign of the ’90s became a cultural milestone. With Remo Fernandes crafting the unforgettable music and talents like Shankar Mahadevan and Penny Vaz lending their voices, the campaign resonated deeply with the Indian youth. It encapsulated the vibrant and rebellious spirit of the era, positioning Pepsi not merely as a beverage but as the emblem of choice for a bold and dynamic generation, truly capturing the zeitgeist of the ’90s in India.

Fevikwik: “Chutki Mein Chipkaye”

The Fevikwik campaign, crafted by the legendary Piyush Pandey, is a prime example of advertising brilliance that left a lasting impression on the audience. This ingenious ad brought to life by director Prasoon Pandey, portrayed a humorous yet striking depiction of Fevikwik’s instant adhesive power. The narrative cleverly juxtaposes a simple South Indian villager, armed with nothing but a stick and Fevikwik, against a professional fisherman, showcasing the adhesive’s efficacy in a light-hearted and memorable manner. This campaign not only showcased the product’s unique selling proposition in an engaging way but also cemented Fevikwik’s position as a go-to solution for quick fixes, demonstrating the power of creative storytelling in enhancing brand recall.Top of Form

The Early 2000s: Storytelling in the Digital Age

The turn of the century has now introduced a new era: digital storytelling. However, its core premise—that truly effective advertising works by capturing an audience through its emotions—remains. A global campaign, “Daag Achhe Hain” from Surf Excel, “Umeedo Wali Dhoop” from Coca-Cola, and the 20s ads of Melody Toffee campaign by Parle always stand to keep the tradition of path-breaking storytelling as they made their presence felt on the digital platform.

Iconic Ads of the Early ’20s

Surf Excel: The “Daag Achhe Hain”

The “Daag Achhe Hain” campaign by Surf Excel, crafted by Lowe Lintas, redefined detergent advertising by celebrating stains as symbols of learning and childhood adventure, rather than mere messes to be cleaned. Through heartwarming stories like a young boy getting stained while helping his sister, the campaign effectively shifted consumer perceptions, emphasizing life’s experiences and lessons over spotlessness. This innovative narrative not only resonated deeply with families but also distinguished Surf Excel as a brand that values the developmental journey of children, transforming it from a mere detergent to a symbol of growth and exploration.

Amul Doodh: “Amul Doodh Peeta Hai India”

Amul has firmly established itself as India’s premier dairy brand, resonating deeply with consumers through its creative “Amul Doodh Peeta Hai India” campaign, which underscores the brand’s ubiquity and trustworthiness. This slogan, a brainchild of the advertising agency daCunha Communications, has been pivotal in highlighting Amul’s commitment to quality dairy products over the years. By skillfully blending traditional advertising with dynamic digital outreach, Amul has continued to engage and attract a wide audience, ensuring its place as a household staple. This strategic marketing approach has not only reinforced Amul’s legacy but also emphasised its role in enriching Indian lives, making it an enduring symbol of nutrition and quality.

Melody Toffee by Parle: “Melody Khao Khud Jaan Jao”

The Melody Toffee campaign, masterminded by Haresh Moorjani and his team at Everest Agency, distinguished itself in the competitive confectionery market with the catchy “Melody Khao Khud Jaan Jao” tagline. This ingenious marketing strategy, inviting consumers to explore the unique blend of chocolate and caramel, sparked curiosity and engagement, setting Melody apart from rivals like Cadbury’s Eclairs. By incorporating a narrative of mystery and indulgence, the campaign struck a chord across generations, making the act of eating Melody toffee an immersive experience of discovery. This approach not only boosted Melody’s market presence but also cemented its reputation as a beloved treat, showcasing the impact of creative storytelling in branding.

The Enduring Legacy of Old Indian Advertising

The legacy of Old Indian ads is a testament to the enduring power of storytelling and emotional connection. Whether it was the old-world charm of the ’80s, the watershed decade of the ’90s, or the digital revolution of the ’20s, each of them is an ad that is so much more than an ad. These are the celebrated chapters in the collective story of India. As we travel back in time on the nostalgia ride with these advertisements, I would also like to take this opportunity to salute the marketers who ideated these ideas, commend the indelible impression these timeless popular Indian advertisements have left on our culture, and carry forward through time. They serve as beacons of creativity, consistently reminding us that the essence of great advertising lies in its ability to connect hearts and evoke nostalgia. They became the most famous Indian ads ever.

The post Iconic Old Indian Ads: Top Picks from Decades Past appeared first on Marketing In Asia.

John Marvin ”Yul Servo” Nieto made his mark when he won the Best Actor in the Brussels International Independent Film Festival in 2001 for “Batang West Side”; 2004 for “Naglalayag” and in 2008 for the “Ang Paglalakbay”. In between these years, he also had been nominated left and right in various award-giving bodies in and out of the Philippines.

Little did we know, Yul Servo is also a modern day artist using different scrap metals to produce his unique artworks. For the past year, he already had four solo art exhibits in different places around the Greater Metro Area. These exhibits were entitled “Directions”, wherein he showcased his different perspectives in seeing things around us.

Directions 1 was exhibited in the notable Pinto Art Museum in Antipolo City, Province of Rizal, Philippines last February 2023. Directions 2 took place at The Gallery of the famous Manila Hotel in June 2023. Directions 3 took place on Bulwagang Rodriguez in the historic Manila City Hall in October 2023. All of these solo art exhibits were successfully executed and the proceeds were donated to various different charitable institutions.

In February 2024, in line with the celebration of the National Arts Month in the Philippines, Yul Servo once again showcased his artworks through Directions IV, a solo art exhibit at The Art District in historic Calvo Building in Escolta, City of Manila.

Directions IV is curated by Jon Lucas Nieto and the graphic design is done by Louis Nieto. The opening was attended by none other than Joel Cruz, the Lord of Scents and the owner of Aficionado perfume and personal care. He also commissioned the artist Yul Servo to do something spectacular for his property located in the City of Manila. Other personalities such as Councilor Numero “Uno” G. Lim and Councilor Don Juan “DJ” Bagatsing, both members of the 12th City Council of Manila, and award-winning actress turned entrepreneur Ara Mina also paid a visit during the duration of the art exhibit.

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In describing his unique visual art, Yul Servo said that the key to the future lies in the past. His recent solo art exhibit is also the reunion of his several masterpieces from the first three exhibits. Most of his artworks show 3D maps and highlight Manila as an ever-evolving metropolis and a melting point of different cultures and economies where history and innovations are taking place. He sees his artworks as extensions of his personal aspirations, ideas, inspirations and objectives in his life.

This shows his amazement on how life can have various meanings for people who’re taking regular familiar routes in their everyday lives. But sometimes, some detours are essential just like what happened to him. He had been dreaming to be a policeman when he was younger. By the stroke of luck and hard work along with his love for his craft, he turned into one of the most accomplished actors of his time. And presently, the vice mayor of the capital city of the Philippines.

It really seems that the Philippines is embracing his art. As of this writing, another traveling art exhibition for the City of Manila is in the works to be led by none other than Mayor Maria Sheilah “Honey” Lacuna-Pangan, highlighting the historical roads and streets of Magnificent Manila.

The post Modern Day Artist: Yul Servo In A Different Perspective appeared first on Marketing In Asia.

Spring is the season for new encounters in Japan, and in recent years, matching apps have become established as a way to meet people. A survey conducted by Tinder revealed that 78% of Gen Zs across Asia Pacific agree that connecting with people of diverse backgrounds and identities is easier than before thanks to dating apps.¹ In Japan, 70% of Gen Z matching app users say that matching apps provide them the opportunity to connect with more people of diverse backgrounds, 52% say that they are interested to see who they might meet on matching apps, and more than one-third (35%) say that they use matching apps to find a long-term partner with the intention of marriage.² Furthermore, in the last four years, the number of young adult singles in Japan between the ages of 18 and 29 who say that they have recently gone on a date with someone they met on a matching app has more than doubled.³ All of this shows that young Japanese singles are choosing online connections over traditional avenues to meet new people.

But how can we increase the chances of having a better dating experience? Tinder spoke to the happy couple, Kouki and Annie, who shared more about their romantic story that started from the moment Kouki Super Liked Annie’s profile on Tinder, as well as useful tips for young singles to have a fun and meaningful online dating experience.

Watch the film of the Swipe Story HERE, and refer to the appendix below for the full interview with the couple as well as tips to learn more about how to use Tinder as a powerful tool for meeting new people.

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¹ A survey of 18-25 year olds polled in Asia Pacific in April 2022, conducted by OnePoll on behalf of Tinder.
² Tinder research conducted in August 2022 of 1,000 Japanese adult singles between the ages of 18 and 25.
³ Tinder research conducted in April 2023 amongst 2,063 Japanese adult singles between the ages of 18 and 29.

Appendix

The Beginning: How I Started Using Tinder
Kouki: “I wanted to talk about my identity and life experiences with people I’d never met before.”
I learned about Tinder from a friend overseas. Compared to other similar platforms in Japan, I chose Tinder because of the possibility of communicating with people overseas, and because I wanted to try out new apps and explore new trends as part of my work. At the time, it was a stressful period and I used Tinder as a self-discovery tool to see how I would react or feel when sharing about myself and my life experiences with people I’ve never met before.

Annie: “I felt bored every day. My boss encouraged me to do it, and at first I just talked to people with no real intentions”
I was joking with my boss at the time that I was feeling bored and lonely, and she suggested that I download Tinder. At first, I didn’t have any intention of dating anyone and wasn’t looking for an intimate relationship, but I was single and bored, so I thought it would be fun to look at profiles on Tinder and talk to people I was interested in.

Neither Kouki nor Annie started using Tinder with the goal of finding a partner, but tried the app after recommendations from people they know. Kouki recalls and further shares “My colleague told me that “Tinder marriages” are on the rise, and we joked with each other that “Is it really real?”

It’s A Match! Meeting on Tinder
Kouki: “I definitely wanted to be noticed so I sent over a Super Like, and I think the reply was a just a standard message (laugh)”
I remember I came across Annie’s profile after using Tinder for about six months. My first impression of her was that I wondered  if she was a model. I also remember that I sent a Super Like as I wanted her to notice me, but the reply I got was something like “Thank you for the match”, a standard response (laughs)!

Annie: “He was the first person to show curiosity about my interests.”
I think I matched with him within the first few days of using Tinder. I remember he asked me about Cosplay, which I had listed in my profile. I believe he was the first person that showed curiosity about my interests.

The First Date
Kouki: “I think meeting her was destiny since day one.”
When I met her in person, I thought she was very stylish and beautiful. I was especially impressed by her beautiful eyes. My impression of her was the same as it was when chatting with her on Tinder. Our first date was at a Yakitori chain restaurant that she frequented. We had such a great time that we got lost in conversation and lost track of time. I felt like meeting her was destiny since day one.

Annie: “I was anxious before our first date, but after meeting him, I did not want the evening to end.”
He was the first person I had ever met from an app and the first date that I had in years, and that’s why I was super anxious about meeting my match in person after chatting online.

We originally planned to meet up and get coffee. I remember clearly that I had spent a lot of time getting ready and hyping myself up that day, but suddenly, I got a message from him that he had to work late and asked if I wanted to reschedule. I mustered up my courage and replied that I still wanted to meet him.  He then offered to meet closer to where I lived, to thank me for being flexible with the plans. However, by the time we met it was too late for coffee, and I didn’t know any good places to eat so we just went to a Yakitori restaurant chain.

I remember it was still at the height of COVID-19 and there were plastic barriers which kept getting in our way, so we would lean to the side to see each other better or move them out of the way altogether. We spent the whole evening talking about anything and everything and even got into some really deep and personal topics. We stayed until almost the last train and I just remember thinking that I didn’t want the night to end! I think I felt that it was destiny, but I was still in denial.

︎ After this fateful encounter, the two started dating, before entering a committed relationship. After dating for three and a half years, Kouki surprised Annie with a proposal in February 2024 at Taylor Swift: The Eras Tour concert in Japan, during the performance of the song “Love Story”. “I have been a fan of Taylor Swift ever since I heard her first single when I was 13 years old, and it’s no exaggeration to say that I’ve grown up with her and her music. To Taylor’s fans, “Love Story” is “The Proposal Song”. It was truly a dream-like proposal for a Taylor Swift fan like me!” shared Annie.

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Tinder, According to the Couple
Q. To you, what is the difference between meeting someone in real life versus meeting someone online?

Kouki: Online, there’re more possibilities for you to meet new people you may not normally meet in your daily life. For me, this is a very big advantage. There are also big differences in how you get to know someone. With matching apps, you can to some extent find out what you and your match have in common and topics that you may want to explore in depth before you meet, which makes it easier to communicate in real life.

Annie: Kouki is the first person I met on a matching app, so I cannot comment a lot on this, but I am very sure that I was lucky to meet him online.
Q. Kouki, you’ve been using Tinder for half a year, do you feel that Tinder is the best way to find partners and friends?

Kouki: I think Tinder makes it easier to deepen your understanding of each other, based on the hobbies and information you share in your profile . Also, I think that a person’s character can be understood by seeing how they approach the things that they like and have passion for, so I think this feature makes it easier to grasp the essence of who they are. Before meeting Annie, I was also able to meet people from other nationalities and from the LGBTQ+ communities. It was a great experience for me to be able to meet people from new communities that I never had the chance to learn or get to know better. I am so grateful to the friends I met who taught me more about themselves and their unique identities. I believe it’s quite difficult to meet friends from diverse backgrounds and communities outside of Tinder, and these experiences have changed the way I connect with others.
Q. Please give some advice to those using Tinder for the first time.

Kouki: Matching apps are just a tool. For a better dating experience, you need to also reflect on your own behaviour and how you communicate to improve your social skills. I think it’s a good idea to remind yourself to be polite and courteous when interacting with others, and similarly to practise self-care and screen out matches who may not be as well-mannered. In particular, I would like share a message with Japanese men that “The world is huge, so just boldly take on challenges without limiting possibilities for yourself.” I believe that “The One” exists somewhere in the world for everyone, so don’t be afraid to Swipe as there are endless possibilities when connecting with new people In this era where we can get as much information as we want at our fingertips, I hope that we can all gain more real life experiences and place more value on our identity and thoughts.

Annie: First, I suggest to avoid using pictures of food as your profile picture. This is because none of us want to have a date with ramen (laughs).  After we matched and started chatting online, I paid attention to expressing my thoughts and feelings clearly, protecting myself and upholding my standards, and being proud of who I am. I would love to see Japanese women embrace these ideas too. To be honest, I had given up on love before I met Kouki. After I moved to Japan my opinions, standards, and beliefs became stronger and I started to think that it would be hard to find anyone who could accommodate my perspectives. But then I met  Kouki who proved me wrong. I want to say that there is always someone who is perfect for you.

Learning from Kouki and Annie’s Swipe Story, here’s some tips to have a better online dating experience.

1. Express your authentic personality through your profile photos and select at least five pictures, with minimal editing to show your true self. 

• Photos are just as important as text on your profile. Add up to 9 photos in total, but be sure to upload at least 5.
• Using a photo of your face conveys more about you and helps to draw in more people.
•  Show full-body shots to share your personal style and remember to not only include your work outfits, but also show off your personal style.
• Even if you don’t show your full face, use photos that will help people understand you better and show your own unique personality and quirks
• Also, try to keep your photos natural and unfiltered. Sometimes, details that you are less confident about can indeed add to  your personal charm, so don’t over-edit your pictures,, and instead have the courage to express your sparkling, authentic self.

1. The first 75 characters are the key
   
   On Tinder, the first 75 characters of your profile are visible, making it crucial to infuse elements of your personality and other intriguing qualities about yourself that would prompt others to initiate a conversation.
2. Be specific about your hobbies so you can match with people who share your interests!
   
   By filling in detailed information about your interests, it makes it easier for people with the same hobbies to start a conversation with you, and you may also receive a “SUPER LIKE” that shows that you are special to the other person! Here’s some examples:
   
   “I like movies” → “The movie I’m most interested in right now is XXX” or “I like horror movies, and my favourite movie is XXX.”
   
   “I love music” → “My favourite artist is XXX, who will be participating in the XXX Festival on July 20th!”
3. Use the Relationship Goals feature and signal your intentions to other users on the app!
   
   Relationship Goals allows you to choose from six options such as ‘Long-term partner,’ ‘Long-term, open to short,’ ‘Short-term, open to long,’ ‘Short-term fun,’ ‘New Friends,’ and ‘Still figuring it out,’ helping you to signal what you’re looking for. Nowadays, there are endless possibilities for new connections and sometimes people realise they are looking for different relationships, only when they learn more about each other. By using Relationship goals, users will have more control over who they connect with by having insight into a potential match’s intentions.
4. Avoid cancelling dates at the last minute
   
   In psychology, this is called “avoidant behaviour” , and it will only make you more anxious. It’s normal to feel nervous when meeting new people, but we should be courageous to confront the barriers  in our own hearts. Also, remember  your personal  safety at all times as it is the most important thing when meeting new people online or in real life, so be sure to take advantage of Tinder’s safety and security features.
5. Meet more people, have more experiences, and discover yourself!
   
   What kinds of dates made you feel comfortable and wonderful? What were the reasons behind this? What are the deciding factors that lead to your preferred date? Is it about places? Or about activities? It is also very important for us to reflect and have a better understanding of ourselves through our dating experiences. With this knowledge of yourself, you will be better able to enjoy your online dating journey.

Tinder would love to know about your very own modern day fairytale stories (Swipe Story). Don’t hesitate to share your stories with us here!

The post A Tinder Love Story: Swiftie’s Dream Proposal Turns to Reality At Concert appeared first on Marketing In Asia.

This year’s initiative, coined Deliveroo #ByYourSide, saw over 60 Deliveroo riders and employees taking time out of their busy schedules for a good cause on the first Friday of the Ramadan month. Through the distribution of food, and other mingling activities, Deliveroo riders and employees spent Ramadan by the side of the residents soaking in the festivities and meaningful engagements.

Reiterating Deliveroo’s commitment to the cause, this initiative was also for residents of the home who are non-fasting, enabling them to come together with fellow residents and Deliveroo riders as a community. As such, volunteers were onsite by early afternoon to help the home with preparation in order to get the meals ready for non-fasting residents by 5pm.

Following which, riders then continued mingling with the residents over activities such as games and chit-chat sessions until the breaking of fast during the evening prayers, where everyone had the meals together with residents who are fasting. The objective is to provide the elderly with a sense of belonging and to remind them that they too, are valued members of the community and our society. Deliveroo riders were also encouraged to volunteer at the Home beyond the session, continuing their support towards the cause.

Also Read: Gaurav Sabharwal Appointed as Brown-Forman’s Managing Director for India & South Asia

”We are deeply grateful for Deliveroo’s partnership and commitment to our community at Jamiyah Home for the Aged. Deliveroo’s initiative, #ByYourSide, exemplifies the spirit of compassion and inclusion during this Ramadan. It brings joy and meaningful connections to our elderly residents, fostering a sense of belonging and reminding them of their value within society. Together, we strive to create moments of warmth and togetherness, enriching the lives of our elderly residents. We look forward to continuing this partnership and positively impacting the lives of those we serve.” shared Mr Siraj Salman, Vice-President III, Jamiyah Singapore.

“This is my first time volunteering with Deliveroo and I am very heartened to be part of such a meaningful initiative. I’ve always wanted to get closer and contribute to the community in need, so this is a perfect opportunity to do so thanks to Deliveroo. It is a joy getting to know the elderly at Jamiyah Home for the Aged and spend quality time with them, especially during this Ramadan season of community building,” said Nur Naila, a participating Deliveroo Rider.

“We are always eager to give back to the community in various ways through touching the lives of as many groups of people as possible while creating positive impacts. Our partnership with Jamiyah Home for the Aged this year is the first (and definitely not the last) time we will engage with the elderly as they too are important members of our society. We are grateful to have the opportunity to work together with the home to contribute to the meaningful season of Ramadan,” said Jason Parke, General Manager, Deliveroo Singapore.

Singapore’s ageing population has been an increasing focus in recent years. In 2010, only about 1 in 10 Singaporeans were aged 65 and above. A decade later, in 2020, it has risen to about 1 in 6. By 2030, it is expected that almost 1 in 4 Singaporeans will be over the age of 65. The Government has recently ramped up efforts to support seniors to age well and be cared for within their communities – with Budget 2024 announcing S$3.5 billion to be set aside over the next decade under Age Well SG. Such is a cause for Deliveroo to be involved in, especially for elderly citizens who may be out of touch with the society.

Deliveroo Singapore has a proven record of contributing to the community through such initiatives and activities. Last year, it celebrated the return of Ramadan at full scale since the lifting of pandemic social restrictions with its #ComingBackTogether partnership with Darul Makmur Mosque, engaging over 1000 mosque-goers in a span of four days. The company launched its Heroes to Heroes and Delivering Smiles campaigns in 2022 and 2021 respectively, in partnership with Migrant Workers’ Centre and charity organisations to deliver more than 7,600 Iftar meals in total. Beyond Ramadan, Deliveroo Singapore also actively partners with charity organisations such as Food From The Heart, TOUCH Community Services and more.

The post Deliveroo Spends Ramadan #ByYourSide With Jamiyah Home For The Aged (Darul Takrim) appeared first on Marketing In Asia.

Wholegreen Bakery, founded in 2014 by Cherie Lyden following her and her daughter’s diagnosis with Coeliac Disease, has always been at the forefront of producing extraordinary gluten-free baked goods. “If I had a dollar for every time I’ve heard people say that gluten free food tastes like cardboard, I’d be a rich lady,” Lyden shares. The bakery has consistently proven skeptics wrong, and with the Cardboard Cake, it aims to confront misconceptions directly.

Despite its cardboard-like appearance, the Cardboard Cake is far from bland. Born from an intensive design and production collaboration between The Hallway and Wholegreen Bakery, this cake boasts a rich tapestry of flavors, including butterscotch, coffee, cocoa powder, pastry, caramel, and brown rice flour. The cake’s aesthetic, imitating cardboard grooves, was achieved through the development of a bespoke baking tray, allowing for mass production without sacrificing quality or taste.

Simon Lee, Chief Creative Officer and Partner at The Hallway, reflects on the project’s ambitions: “This is a little cake with a big point to prove: that you can have a gluten-free diet and not deprive yourself of the pleasure of eating delicious baked goods. It’s been an extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen. Bon Appetit!”

Also Read: Singapore’s Dazzling 3D Billboard Campaign Takes Global Cities by Storm

The launch of the Cardboard Cake is more than just an addition to the menu; it’s a statement. It challenges the preconceived notions about gluten-free diets and offers a delightful experience that promises to convert even the staunchest of skeptics.

The Cardboard Cake will be launched to the media on March 13 and will be available for a limited release until March 17th 2024, across all three stores. A short film accompanies the launch.

Credits

Wholegreen Bakery 

Director and Founder: Cherie Lyden 

Head Pastry Chef: Karina Sasse

Creative & Media: The Hallway

The post Revolutionary Cardboard Cake: A Gluten-Free Delight That Defies Expectations appeared first on Marketing In Asia.

Dr Chytra Anand– Celebrity Cosmetic Dermatologist & Founder of Kosmoderma Clinics and SkinQ

Sue Langley- CEO, Langley Group

Megha Ashe-Co-founder of Juicy Chemistry an Organic Skin & Hair Care – Body Oils brand

Kajol Paswan-Celebrity Make Up Artist ( MUA )

Jade Axford-Chief Growth Officer at Claxon

Alyssa & Simone Chesson-Founder of Bono Ice cream

Mary Jobail Lupisan- Chief Sales and Marketing Officer, Callhounds Global

Jhalak Shah-Founder of Diam Beauty

Tan May Lee-Partner & Executive Director Perspective Strategies

Alekha Advani-Founder of Waywell

Rishita Sharma-Co-founder of Kahva

Wan Asma’ Haji Wan Omar-Head,Human Capital Services Malaysian Communications & Multimedia Commission (MCMC)

Supriya Malik-Founder of Indulgeo Essentials

Kiran Sharma-Co-founder and Chief Bus Dev Officer at Vasu International Payment Solutions Inc

Celebrating International Women’s Day plunges us into the heart of stories from Asia’s women leaders. It’s not just about their wins and challenges—it’s about lighting the way for equality. We don’t just clap for their achievements once a year. No, we soak in their wisdom and let it guide us every single day. We’re talking about amplifying their voices, lifting up the pearls of wisdom they drop along the way. They’re the ones leading the charge, showing us what real courage looks like. We learn more about the art of carving out spaces where women are encouraged to soar, to reinvent, and to flourish, beyond the limits of their starting points. As we celebrate these women, we’re also pledging to break the molds, to lead the change, and to craft a tomorrow that honors their legacy.

The post Voices of Empowerment: Celebrating Women Leaders on International Women’s Day 2024 appeared first on Marketing In Asia.

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

At SCWO, we believe in the ideals of Equal Space, Equal Voice, Equal Worth and that women should have equal opportunities at the workplace.

Research such as the Reykjavik Index for Leadership 2022 – 2023 shows that prejudice continues to surround female leadership, with only 30% of respondents reporting being very comfortable with a woman being Head of Government, Minister, or CEO of a major or SME company. It also revealed perceptions that women are more suited to certain traditionally-female industries, and this occupational segregation could mean that women are also prejudiced against themselves, largely deviating from careers that are based on STEM (science, technology, engineering, and mathematics).

To build a more inclusive society moving forward, we should inculcate values of respect and equality between women and men from a young age. This can be done through role-modelling by parents at home and in schools to address gender stereotypes. It is also where programmes like Project Awesome come in, to continue to bring about these long-term mindset changes in society, starting with our youth.
The program brings together the incredible stories of honourees of the Singapore Women’s Hall of Fame to school children across Singapore. As published in Awesome Women of Singapore, a book that aims to shed light on women’s achievements and contributions to the nation, it shares these stories with young Singaporeans to inspire them to challenge whatever limits they may face and the dare to dream.

In addition, the inaugural Singapore Women’s Hall of Fame reiterates the importance of an inclusive society by showcasing values that drive these outstanding women, who otherwise might not have been spotlighted. 

On this point, it’s important to note that changing mindsets across the long-term will take a whole-of-society effort. Everyone, including family members, teachers, colleagues, employers, and others in the community, play an important role in shifting our mindsets to rebuild the flawed foundation of gendered expectations passed down from generations before us. Only with this first step of acknowledgement among both genders and the younger generation, can we build a more progressive nation that truly celebrates gender diversity and inclusiveness.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

The concept of personal branding is often overlooked by women or done in an unintentional manner. In many corporate settings, intentional personal branding is an effective way to get “noticed” for leadership opportunities. One strategy is sharing personal opinions or viewpoints on issues that are of concern or interest in one’s industry by leveraging on social media as well. 

Beyond the network on digital platforms, building physical networks remain an important strategy for branding oneself. Gaining access to the right networks can be achieved through mentoring programmes either within or outside of the organisation.

Especially in more competitive and traditionally male-dominated industries, programmes like BoardAgender continue to be vital in building a pipeline of board-ready women to lead tomorrow’s organisations. Connecting aspiring female directors with mentors who are experienced board directors, the programme supports these women in their journey to the boardrooms. With more women representation in leadership and management in these industries, it will bring attention to the unique value that women can bring to these fields and continue to dispel gendered perceptions suitability to leadership or certain types of industries and work.

Can you share a pivotal moment in your career that significantly influenced your path or mindset?

Joining SCWO after close to 15 years in the labour movement where I championed the interests of working women was a pivotal moment for me. My passion and experience in advocating for gender equality is now extended beyond the workplace where I can work with like-minded women organisations, partners, and policymakers towards a gender equal society. 

With over 40 years of history, SCWO was set up to unite the voice and efforts, to improve the status of women in Singapore. We are proud that decades later, SCWO can continue to play the role of the national coordinating body for women’s organisations and have been able to contribute to the national-level conversations on Singapore Women’s Development in 2020 which shaped the White Paper on Women’s Development that was announced in 2022. Among the many recommendations that were made by SCWO, some of the recent legislation and policy changes have been a result of the Government actively engaging and seeking inputs from SCWO. These include the Workplace Fairness Act and most recently, the Family Violence (Amendment) Bill–where legislation has been strengthened to better protect survivors of family violence, as well as enhance the rehabilitation and accountability of perpetrators.

The Singapore Women’s Hall of Fame is also reaching a significant milestone as it celebrates its 10th anniversary this year. With this year’s ceremony happening on 8 March, it marks a decade of celebrating and recognising the achievements of Singapore’s extraordinary women in their respective fields – and inspiring children, both girls and boys, to similarly aim high and live their lives at their fullest potential.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

Developing a robust personal brand is invaluable, as a strong personal brand can put you on the radar for exciting opportunities. There is no silver bullet, but I have found that consciously cultivating a broad and enriching network by aligning yourself, your passion and your purpose with peers and mentors can have a profoundly positive and fulfilling bearing. Non-verbal body language needs to be in line with the concise, inspiring and relevant message that is being communicated to build brand capital. Ultimately, it is about recognising the unique skills you can bring to the table so that you can define your own terms, be that trusted partner and demonstrate to your connections that you are not just filling a role within an organisation but making a truly meaningful impact.

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment? 

While gender diversity remains a current topic, my hope is that women leadership would be so entrenched in the professional arena that it will no longer be a challenge or a point of discussion. Inclusion holds a wider meaning that goes beyond gender; it extends to age and to embracing our differences in all forms.

 In promoting diversity, it is essential to lead by example, ensuring that inclusivity is embedded in our business strategies and decision-making processes. We have to “talk the talk and walk the walk”. Inclusiveness is not a luxury but a necessity for the sustainability and success of any organization, enabling greater engagement and ownership. Open communication and the sharing of ideas are extremely important in fostering a cohesive and collaborative work environment, where colleagues feel a high level of comfort and rapport in constructively deliberating over issues and solutions. Teamwork does make the dream work and much of this stems from an inclusive environment, regardless of age, gender, nationality, or seniority.

Can you share a pivotal moment in your career that significantly influenced your path or mindset?

Rather than a pivotal moment that influenced my path, my life experiences have shaped my mindset, which in turn influenced my career decisions and my willingness to proactively take on different challenges. At every stage of our careers, we accumulate a collective and diverse breath of knowledge and skillset which add value to an organization in various ways. We need to be confident in our acquired strengths and translate that to benefiting communities and organisations.

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

I strongly believe that keywords here are equity and fairness, and more importantly, how achieving them requires efforts from the collective society. For the general public, we need to acknowledge that historical and current unconscious bias in our workplaces have made it more difficult for women to gain the same level of recognition in leadership and achievements across various industries and countries. This means we (not just men but everyone) have to be mindful and avoid making assumptions and judgments based on external factors, instead recognising individuals based on their performance and capabilities. Whether you are a supervisor or in a leadership position, it starts from small things such as actively practising a culture that supports women’s success, including taking childcare leave and appointing leaders based on skill rather than appearance. Everyone’s efforts to make discriminatory behaviours and comments unacceptable are crucial in creating a culture where women are treated equally, even though these efforts may seem small.

On the other hand, women also have a part to play. First, presenting oneself as a confident professional is essential. While authenticity is important, how we carry ourselves forms the basis of our interactions, and we must all be aware of presenting ourselves as mature professionals. Second, trust and maturity are subtly different, and in order for us to receive necessary benefits and flexibility due to lifestyle changes such as giving birth and childcare, we must ensure that we handle our responsibilities professionally, while still addressing our unique needs.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

Confidence and maturity. Be conscious about the things that you might unconsciously be doing, that might contribute to discounting your value or contributions. As a woman, for example, this means being conscious about apologising too much, being overly humble about your achievements or not voicing out your opinions.

Additionally, exploring opportunities that potentially allow you to showcase your leadership skills, or take on more senior roles or bigger responsibilities. For instance, people management is an important area to shape and improve leadership skills, and also, often the area that many females experience delay to take on.

At Deliveroo, we have launched several initiatives such as employee-led, international Employee Resource Groups (ERGs) that raise awareness of issues for members and action solutions to tackle them with our support. Our Gender Equity ERG, which leads and promotes gender-inclusive initiatives for our staff at all stages of their careers and personal lives, most recently held Deliveroo’s first ever Women’s Health Festival, which saw key industry voices come together with Deliveroo employees to shed light on and spark conversations on this important and under-discussed topic. Along with regular networking sessions held for the incredible women in the business, as part of International Women’s Day 2024, the Gender Equity ERG will also be hosting International Women’s Week, with a similar panel discussion and networking event.

Globally, we also have programmes such as ‘Accelerate’, that are tailored for high potential female employees to build their leadership identity, purpose, and vision, as well as panel discussions surrounding the power of mentorship for women. 

Can you share a pivotal moment in your career that significantly influenced your path or mindset?

I grew up in China and also spent a significant part of my life in Singapore and in Korea. These global experiences that I have had with people from all walks of life have shaped me to be more aware of unconscious biases or perceptions that might unintentionally influence my thoughts and decisions. It has spurred me to be someone who’s passionate about creating an unbiased, nurturing working environment, and conscious about assessing and treating my team members and colleagues fairly.

I’m glad to be working at a company whose values align with my own – Deliveroo has a strong DEI culture, with programs like unconscious bias training that helps readdress thoughts and recognise potential unconscious biases that can occur in our daily lives and at work. We also take pride in our inclusive recruiting practices, as well as an employee-led gender equality committee that promotes and leads initiatives for a more gender-inclusive environment, for employees at all stages of their careers and personal lives. 

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

Inclusivity in the workplace begins with implementing diverse hiring and progression practices, especially in a male-dominated industry like real estate. Across Coliwoo’s various business units, meritocracy and performance take precedence, regardless of gender. We also foster a supportive work environment by conducting regular check-ins with team members to find out if they are facing any challenges, and if so, determine ways to address and integrate solutions with the wider team. Work-life balance is also one of the cornerstones at Coliwoo, as we recognise the importance of implementing flexible work-from-home practices for our teams to provide caregivers – including working mothers – the flexibility to tailor their schedules according to their family’s needs.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

It’s important to believe in yourself, and not let gender stereotypes limit your potential. Often times, we are our own worst enemy and it’s crucial to let those negative thoughts and doubts pass. Confidence goes far, especially in environments where you may not be familiar with or feel alien in. Early on in my career, I was fortunate to be given an opportunity to work abroad, to develop LHN’s service apartment concept, 85SOHO. It was then where I realised that confidence is a currency, especially in a foreign environment. Despite the language barrier, I pushed myself to adapt to the local working culture, which led me to grow my network in the market and foster strong relationships with industry partners there. Through this experience, I’ve come to recognise the importance in embracing challenges head-on, as it opens the door to significant opportunities that could potentially have a profound impact on your career.

 Can you share a pivotal moment in your career that significantly influenced your path or mindset?

During my time working abroad, the stint further allowed me to widen my worldview and immerse myself in experiences that I could not have experienced if I had stayed in Singapore. Through working with people from diverse backgrounds and walks of life, I’ve grown to realise the significance of being an understanding leader. This transcends workflows and operational management, but rather requires a deeper grasp on individual differences, perspectives, and cultural nuances, especially when managing a diverse and international team. These lessons have inspired me to develop and sustain an inclusive culture at Coliwoo, through empathy and understanding, so that my team members can feel encouraged to give their absolute best at work. 

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

In my opinion, both genders bring unique perspectives, strengths, and potential to the table, all of which are vital for ensuring comprehensive development within a company. Therefore, fostering gender diversity should be regarded as a business imperative. With the recent increasing recognition of the importance of gender diversity and inclusion in driving innovation and success, I am positive about a future where gender diversity in leadership is not merely a goal to strive for, but an indispensable component of organisational success. This entails a deliberate effort to retain more women in line roles and propel them to C-suite management positions.

However, materialising this vision requires ongoing endeavours to overcome systemic barriers and biases that hinder women from flourishing and achieving their full potential. Organisations must adopt policies and practices that uphold gender equality, providing support for women to stay in their careers and progress to higher levels, particularly during their childbearing and child-raising years. These initiatives can be mentorship programs, leadership development opportunities, and flexible work policies that support work-life balance.

Moreover, it’s crucial to acknowledge that women often require additional encouragement to step into leadership roles. Cultivating a culture of inclusivity where women feel valued, respected, and supported is essential for nurturing and advancing female talents in leadership positions.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

From my observation and experience working with both genders at various job levels and industry sectors, I find that women possess exceptional communication skills that enable them to express themselves very effectively. Hence, I believe storytelling is a powerful strategy that women can harness to create their personal brand. Anecdotes and self-reflection from their daily and professional lives are invaluable resources for women to craft authentic personal stories, which can inspire others and set them apart from the competition.

When recruiting for management roles, I’ve had the privilege of meeting many aspiring female candidates who are confident in their abilities and have adeptly identified their unique value proposition to creatively incorporate it into their personal branding. This ability is important for women professionals seeking to stand out in today’s competitive landscape. It involves recognising their core skills, professional as well as life experiences, and unique qualities that differentiate them from others. For instance, mothers, in particular, should be proud of their role and embrace the invaluable leadership skills that come with motherhood. They inherently possess the qualities of dedicated “senior executives within their families”, demonstrating a unique blend of managerial aptitudes, including communication, problem-solving, multitasking, and resource management. These skills are highly relevant and transferable to leadership roles within organisations.

Can you share a pivotal moment in your career that significantly influenced your path or mindset?

The pivotal moment that had a significant impact on my career path was when LHN Limited was successfully listed on the Singapore Exchange Limited (SGX) in 2015, followed by the Hong Kong Exchanges and Clearing Limited (HKEX) in 2017. With these events came the opportunity for me to be appointed as a member of the Board of Directors, a position that is typically dominated by men. This was a significant leap for me, marking the start of an exciting journey of continuously honing my leadership skills and expanding my comfort zones.

With many responsibilities and tough decisions to be made, it has become clear to me that gender does not determine one’s ability to lead. Being at the helm requires a genuine passion for what you’re doing, strong confidence in your abilities and an open mind to welcome challenges and new horizons. Maintaining a positive mindset is crucial for a leader as it allows you to see the bright side of adversity and turn it into learning opportunities. My experience as a woman – and as a mother – while in a leadership position has given me insights into the challenges that hinder women from advancing to management roles, enabling me to develop relevant policies and practices to groom more capable women to high-profile leadership positions in the future.

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

I would love to see a future where women in leadership aren’t the exception but the norm. It has to start ground-up via the company’s culture, through more representation and a greater sense of belonging. The F&B scene has always been male-dominated, with locker room talk and long hours that create a culture that isn’t appealing to women – despite the fact that the first distillers and cooks throughout history have been women.

It’s important to listen so that you can incorporate the nuances that make women feel fulfilled in their roles. Issues such as equal pay, lack of advancement or sexual harassment need to be directly addressed and policies need to be implemented to create a safe space where everyone feels comfortable. That means using respectful, inclusive language, creating teams with like-minded people that honour the company culture, and hiring more women at all levels of a company so that their collective voice is heard.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

• Seek mentors – Finding female role models and mentors who have experienced and overcome the same barriers you’re currently facing is a great way to gain support, guidance, and valuable insights to help you reach your full potential.
• Craft a unique narrative – It’s important to identify the factors which set you apart from your peers.  Using that, develop a clear, concise brand voice and content strategy. This will allow you to leverage your online presence to create an authentic identity that will resonate with your targeted audience. 

• Build a network – Connecting with potential collaborators both within and outside of your industry opens you up to new opportunities and partnerships that can drive your professional growth.

Can you share a pivotal moment in your career that significantly influenced their path or mindset? 

Launching Chupitos at CQ @ Clarke Quay at a young age was a period of growth that shaped much of my present philosophy. The bar industry was overwhelmingly male dominated and many thought we wouldn’t last 6 months. We proved them wrong at every turn and it taught me that with the right mindset and determination, anything is possible. This allowed me to enter into the distilling world, another predominantly male dominated industry, with confidence. 

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

The template for a successful workplace laid down by the patriarchies of the past has already begun to change massively in some industries. This is thanks to those who have and who continue to break down barriers and push for equality.

Looking ahead, I hope to see women in leadership continue to shape the future, bringing about positive change in a way only they can. I believe that empathy, progression, and innovation will be the hallmark of organisations of the future, and this will be possible with the right support from organisations in addressing gender inequalities, through mentorship and development programs and cultivating a company culture that is sympathetic to females and the unique challenges they face.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

I think it ultimately boils down to timeless qualities like dedication and creativity in your field, which naturally distinguish you from the crowd. The challenge lies in finding ways to embody these traits while embracing your identity as a woman.

Personal branding may be a trendy term, but fundamentally, it’s about letting your achievements shine. It involves establishing a solid reputation in your industry and network, aiming for excellence in your work, and demonstrating how your unique qualities contribute to your successes.

Can you share a pivotal moment in their careers that significantly influenced their path or mindset?

It was the time when my boss had a long conversation with me and asked if I’d ever considered Human Resources as a career. I found myself contemplating his words deeply. His observation of my enjoyment in interacting with others and my tendency to propose ideas for motivating and energising the team sparked a significant period of reflection regarding my career trajectory. His insights prompted me to seriously consider whether a career in Human Resources might be the right path for me.

 
I explored this possibility further, recognising the potential to leverage my interpersonal skills and passion for team engagement in a field dedicated to nurturing organisational culture, employee well-being, and ensuring organisational success through effective people management strategies.

As I delved deeper into the world of Human Resources, I took the opportunity to research the various roles and responsibilities within the field. Engaging with professionals in the industry and exploring potential educational avenues allowed me to gain a deeper understanding of what a career in HR entails. 

How do you envision the future of women in leadership and the steps we can take to ensure a more inclusive environment?

Who knows what the future holds as the world changes rapidly. But I do believe for the future ahead of us that it’s essential for leaders to exemplify qualities such as humility, curiosity, creativity, with a heart for the business as well as the people and environment within and beyond it to remain competitive. These are also timeless qualities that positively influence the world at large.

As for inclusivity, there are many initiatives which companies can take on via policy but to me, inclusivity comes from the top decision maker and is something that needs to be embedded deeply in the value system and culture of the organization for any lasting impact.

In your experience, what are the most effective strategies for women to brand themselves in competitive industries?

In my view, when women fully embrace themselves with a deep self awareness, self respect and self love, they show up as their best selves knowing what their strengths are, and where and what they want and can to contribute and create in the world.

As a result of that, coupled with dedication, passion, and consistency, one’s personal brand naturally comes to be born in the minds of others too. People are inspired to see what they can do, and by who they are as people.

I strongly believe that one’s personal brand is a by-product of how intentional they are about the way they choose to show up in the world.

Can you share a pivotal moment in your career that significantly influenced your path or mindset?

Happily! When I first started out, we had a sweet client who’d swing by our atelier every month or so to pick something up for herself even though oftentimes she’d chuckle and tell me how she’s “not actually a jewellery person”. Being new to the role it piqued my curiosity that someone who was soon becoming my top client didn’t see herself as a jewellery lover, so one day I asked her about it and she said “I never bought jewellery before until I found B.P. de Silva because somehow your designs feel like they were made for me”. Her earnest and sincere reply showed me the connection she had to the designs we had as an extension of who she was and it inspired me to believe in myself and my designs in a way that I continue to carry in my heart.

Also Read: Embracing Equality: Pichaya Thongthua on International Women’s Day at foodpanda Malaysia

The insights shared by these trailblazing women leaders not only illuminate the path toward a more inclusive future but also celebrate the spirit of International Women’s Day. Their contributions, rich in wisdom and experience, underscore the importance of diversity, equity, and empowerment in leadership. We are inspired and grateful for their perspectives, which serve as a beacon of hope and a guide for the ongoing journey toward gender equality and inclusion in all aspects of society.

The post Empowering Women in Leadership: Insights from Industry Leaders on International Women’s Day appeared first on Marketing In Asia.

Douglas Goh, Head of Creative Asia at Samsonite & Middle Asia, articulates the essence of this campaign: “J-POP had its moment. K-POP shook the world. Now, it’s time for L-POP.” This statement not only heralds the arrival of L-POP but also underscores the innovative partnership between Chupa Chups and American Tourister, designed to offer travelers an opportunity to immerse themselves in every flavour of life, encapsulated in a zestful music video format.

A Taste of Adventure

The collaboration dives deeper into the sensory experiences that travel can offer. Koh Hwee Peng, Creative Partner at Blak Labs, elaborates on the concept, “Each taste of a Chupa Chups encapsulates brand love, transporting one on a delightfully sweet trip.” This initiative aims to transform every journey into a flavor-filled adventure, enhanced by the creative choreography of Kenny from WonderWorks.

Also Read: Empowering Women in Sports: Decathlon India’s “Play Your Own Way” Campaign

Insightful Integration

The “L-POP. LIVE THE FLAVOUR” campaign is a testament to the evolving landscape of travel and entertainment. By integrating the tangible aspects of travel gear with the intangible joy of music and flavors, this campaign sets a precedent for future brand collaborations. It represents a move towards creating experiences that are not just about the destination but also about the journey itself, making every moment colorful and every experience memorable.

As we stand on the brink of the L-POP era, it’s clear that this innovative campaign is just the beginning of a new trend in how we experience travel and music, blending the two in a celebration of culture, color, and creativity.

The post L-POP Era Begins: A Fusion of Travel and Taste appeared first on Marketing In Asia.

However, to ensure generative AI can deliver beneficial outcomes without compromising user privacy, leaders need to have a governance strategy in place to manage the technology’s security risks and external impacts. When designing their strategy, organizations should take into account the following key measures that can help them ensure more responsible AI usage. Some of these steps are relatively simple and should be done from the get-go, while others require more purposeful thinking.

Mastering AI starts with knowledge

Building employee knowledge is the most intuitive way to enhance AI governance. Through these programs, organizations can create an environment that favors product innovation while also reducing the likelihood of abuse or errors.

To achieve this, organizations should host AI and digital literacy training courses. These programs can bring C-suite leaders and developers together to learn about AI terminology and understand the limits of how and where generative AI can perform certain actions. Simultaneously, the courses should also prepare employees to communicate their AI technology in plain language. This skill is crucial in helping external parties like customers and board members understand what works and what doesn’t.

When creating training courses, leaders need to analyze the nature of their business and the people they interact with, as not all organizations face the same ethical challenges. For example, while there are no legal repercussions for universities sharing educational materials with their students, it is not the same case for banks when providing customers’ stock transactions to external parties. With the insights gained from the analysis, leaders can identify the specific dangers they may face when deploying AI applications.

Ensuring a safer AI experience

Once a common understanding of AI is established, things start to get harder. With the introduction of generative AI into the workplace, leaders need to be ready to counter prompt engineering attacks and model poisoning, which can affect the accuracy of insights and reinforce certain biases.

Creating risk mitigation practices and processes can help them tackle these threats head-on. However, leaders need to act deliberately so that the measures and capabilities they integrate do not get exploited by bad actors. For instance, feature stores and inference engines that enable AI models to adapt to changing contexts need to be protected against cyberattackers’ attempts to manipulate outputs.

Once companies have established control over their AI models, they should then move on to managing the technology’s impacts on the environment and society. Increased emissions that are fueled by growing computing and energy demands from generative AI can worsen the planet’s climate crisis.

Government bodies are taking the first step to mitigate climate-induced risks by putting generative AI usage under greater scrutiny. What this means for organizations is that they need to prepare themselves to comply with new and updated regulations. Leaders will need to outline governance and ethics practices that boost resilience, while mitigating the environmental impact on the planet.

With more employees across Southeast Asia adopting AI for their own benefit, achieving comprehensive governance is crucial to prevent bad actors from misguiding employees and needlessly wasting resources. This path is not always easy to achieve, and there are complicated steps involved. But those who stay the course will be able to achieve greater levels of productivity and discover new opportunities without exposing their operations to various threats.

The post The Path to AI Governance – Start Simple appeared first on Marketing In Asia.

Mr. Vineet Agarwal, MD of TCI – Transport Corporation of India

We commend the government for presenting a budget that perfectly aligns with TCI’s multimodal investments including the contract of two 2 ships, 3 AFTO trains, switch to alternate fuels, EV, and expansion in the Middle East to name a few. PM Gati Shakti’s emphasis on rail corridors aligns with the National Rail Plan, will ensure faster freight movement and turnaround time to reduce logistics cost for India from 12% of GDP, thus improving competitiveness and the 11.1% infrastructure budget increase signals robust support for growth. The country has made immense progress over the last decade when it comes to logistics efficiency.  As per an IIMC-TCI study in 2014-15, the average speed of a truck in India was just 35 kmph which is now closer to 50 kmph.  Better roads and highways, expansion of port capacity, digitization of trade documentation and digital transactions including the use of fastags for tolled roads have all contributed to a significantly robust logistics ecosystem.  The National Logistics policy, now in its sophomore year, has clearly illustrated the need to increase multimodal logistics, lean heavily on digitization and build national standards. 

The India Middle East Europe Economic Corridor holds transformative potential, while the budget’s focus on EV infrastructure aligns with our commitment to sustainability and job creation. Strategic investments targeting edible oil imports and acknowledging aviation sector growth demonstrate economic foresight. The budget’s environmental measures, including offshore wind energy funding and coal gasification plans, align with TCI’s commitment to sustainability. Mandatory blending of biogas in CNG and PNG further promotes eco-friendly practices. The Union Budget resonates with TCI’s vision for an efficient, sustainable, and globally competitive transportation and logistics sector in India.

Zaiba Sarang, Co-founder of iThink Logistics

In essence, Budget 2024 paints a vibrant canvas for e-commerce and logistics. The government is charting a golden age of growth and competitiveness in these pivotal sectors by addressing critical bottlenecks and fostering innovation. The substantial 11.1% boost in the infrastructure budget, coupled with ambitious initiatives like PM Gati Shakti and the India Middle East Europe Economic Corridor, marks a pivotal moment for the industry. The government’s commitment to efficient, cost-effective freight movement and unparalleled connectivity sets the stage for reduced logistics costs, accelerated deliveries, and heightened competitiveness for Indian businesses, particularly in manufacturing. The strategic approach towards Amrit Kaal to foster sustainable growth, facilitate inclusivity and improve productivity while creating opportunities and training for MSMEs to compete globally is truly commendable. The Budget 2024-25 is a powerful budget envisioning an inclusive approach across sectors for a unified economic growth and development for all.

Also Read: TikTok Unveils 2024 Trend Forecast: Embracing Creative Bravery for Marketing Success

Nishith Rastogi, Founder, and CEO of Locus

“We commend the forward-thinking approach of the 2024 Union Budget, which resonates with our aspirations for India’s logistics sector. In particular, The Union Government’s commitment to increasing infrastructure spending by 11.1%, around 3.4% of the GDP, signifies a robust investment in the sector’s future. In addition, the PM Gati Shakti and The India Middle East Europe Economic Corridor stands to greatly improve both national and international trade and commerce with the backing of unparalleled infrastructure. This aligns closely with our vision of a technologically integrated and globally competitive Indian logistics industry.

Equally commendable in the budget is the focus on achieving the ‘net-zero’ targets for 2070, and the adoption of electric vehicles and e-buses, supported by improved manufacturing and charging infrastructure. These initiatives demonstrate a comprehensive strategy for modernizing logistics with an emphasis on environmental sustainability. We are eager to enable these transformative developments, strengthening our commitment to a more efficient and environmentally responsible logistics landscape in India.”

Sandeep Bansal, Chief Business Officer at Falcon Autotech

“Following the Interim Union Budget presented by the honorable FM, we welcome the commitment to de-congest high-traffic corridors not only aligns seamlessly with our goals of efficiency and cost reduction but also sets the stage for fostering a skilled workforce integral to India’s advancement. Recognizing the transformative impact of the government’s visionary approach with PM Gati Shakti, and the heightened focus on multi-modal connectivity, we foresee abundant employment opportunities for the youth with technical skills in manufacturing, installation, and maintenance. The proposed rail corridors in the eastern region, coupled with the strategic India Middle East Europe Economic Corridor and the expansion of EV infrastructure, further solidify a holistic strategy for economic growth and environmental responsibility. We embrace these forward-looking measures, acknowledging their potential to reshape the industry and contribute significantly to our nation’s progress”

Industry leaders view Budget 2024 with optimism, seeing it as a catalyst for transformative change across sectors. The budget’s focus on connectivity, sustainability, and technology underscores a vision for a more advanced India. Emphasizing collaboration and innovation, it serves as a roadmap for a resilient and prosperous future, driven by those at the helm of India’s economic growth.

The post Industry Leaders Weigh In on the Impact of Budget 2024: Insights and Perspectives appeared first on Marketing In Asia.

The Horse Power Sports League (HPSL) steps in as the title sponsor this year, infusing the event with renewed vigor and a celebratory spirit. “The HPSL Indian Derby (Grade 1) is not just a race; it’s an immersive experience that blends sports, entertainment, leisure, and community building,” remarks Mr. Suresh Paladugu of HPSL, highlighting the event’s multifaceted appeal.

Organized by the Royal Western India Turf Club (RWITC) Ltd, the Derby Weekend, spanning February 3rd and 4th, 2024, is set to be a cultural fiesta. The Bombai Parade’s Flea Market will be a major attraction, featuring an array of food pop-ups, merchandise stalls, cocktail bars, and live music, creating a festive atmosphere.

The crescendo of excitement peaks on Derby Day, February 4th, where attendees can participate in a Lucky Draw with a chance to win up to Rs 10 Lakhs. The process is simple: fill out a form at the entrance and drop it into the lucky draw boxes. Moreover, the event boasts a bumper Jackpot, adding almost Rs 50 Lakhs to the prize pool, bringing the total to an impressive 1 Crore.

Also Read: Retail Giants Shift Tactics Amidst Sociopolitical Climate

The HPSL Indian Derby 2024 is more than just a sporting event; it’s a celebration of history, culture, and community spirit, set against the backdrop of one of Mumbai’s most iconic venues. As the city gears up for this spectacular event, the anticipation is palpable, promising an unforgettable experience for all who attend.

Entry fees for the weekend are as follows:

Saturday:

Members: Rs 500/-

Non-Members (Male & Female): Rs 1000/- each.

Sunday:

Members: Rs 500/-

Non-Members (Female): Rs 500/-

Non-Members (Male): Rs 1000/-. Tickets will be available for purchase on the day at the Members Enclosure Entrance and can also be booked in advance through – BookMyShow

The post HPSL Indian Derby 2024: A Century of Equestrian Splendor in Mumbai appeared first on Marketing In Asia.

The Dawn of a New Era

The inauguration ceremony, led by Prime Minister Narendra Modi, was a confluence of tradition and modernity. The temple, an architectural marvel in the Nagara style, spans 380 feet in length and 250 feet in width, with a towering height of 161 feet.

The idol of Lord Ram, meticulously carved from a single block of stone by sculptor Arun Yogiraj, became the centerpiece of the ceremony, symbolizing the divine presence in the temple.

A Blend of Spirituality and National Pride

The event was not just a religious ceremony but a moment of national pride. It brought together people from all walks of life, including politicians, industrialists, and spiritual leaders, reflecting the temple’s unifying force in the diverse tapestry of Indian society. PM Modi’s participation in an 11-day ritual prior to the ceremony underscored the government’s commitment to preserving India’s cultural heritage.

Cultural and Economic Renaissance

The Ram Mandir is expected to catalyze a cultural and economic renaissance in Ayodhya. With an estimated cost of ₹1800 crore, funded largely through donations, the temple is one of the most expensive religious projects in India. The temple’s inauguration is projected to boost tourism in Uttar Pradesh, potentially generating significant revenue and creating job opportunities in the region.

Also Read: Breaking Barriers in Bangkok: How Closeup is Redefining Urban Spaces for Togetherness

The Temple as a Symbol of Unity

Beyond its religious significance, the Ram Mandir stands as a symbol of unity and resilience. The temple’s history, marked by centuries of dispute, culminates in a peaceful resolution, setting an example of coexistence and mutual respect.

The temple is expected to attract devotees from across the globe, furthering Ayodhya’s reputation as a center of spiritual and cultural significance.

The future of Ayodhya Ram Mandir is not just about religious devotion but also about the socio-economic development of the region. The temple is poised to become a hub for cultural activities and a catalyst for infrastructural development.

The temple’s impact extends beyond Ayodhya, influencing national discourse on heritage preservation and communal harmony. The inauguration of the Ayodhya Ram Mandir is a landmark event in India’s history. It symbolizes the nation’s rich cultural heritage, the resilience of its people, and the potential for a brighter, more unified future.

The post Ayodhya’s Epochal Moment: Ram Mandir’s Grand Inauguration appeared first on Marketing In Asia.

Key Highlights:

• Recognition of Excellence: Over 20 startups awarded in diverse categories.
• Government Endorsement: Union Minister Piyush Goyal’s presence underscored government support.
• Sustainability and Innovation: Startups like Atsuya Technologies leading in IoT and AI.
• Sector Diversity: Winners from tech, healthcare, retail, and more, reflecting a robust startup ecosystem.

The Vanguard of Innovation: Atsuya Technologies and Peers

Leading the charge was Atsuya Technologies, which clinched the Genesis Innovator award. Specializing in IoT and AI, Atsuya represents the new wave of startups that are not just focused on technological innovation but are also deeply committed to sustainability. This award highlights the growing importance of integrating sustainable practices in business models, a trend increasingly evident across the Indian startup landscape.

Also Read: Revealing Report: States with the Most Lethal Head-On Collisions in the US

Government’s Role: Fostering a Culture of Innovation

The involvement of the Indian government, especially through initiatives like Startup India, has been instrumental in creating a nurturing environment for startups. By recognizing the efforts of these young companies, the government is not only validating their contributions but also setting a precedent for innovation and entrepreneurship. This support is crucial for startups to thrive and compete on a global stage.

Diverse Sectors, Unified Ambition

The diversity of sectors represented among the winners is a clear indicator of the dynamic nature of the Indian startup ecosystem. From healthcare to retail, from technology to real estate, these startups are breaking new ground, demonstrating the versatility and adaptability of Indian entrepreneurs.

Challenges and Opportunities: The Road Ahead

While the awards are a moment to celebrate, they also bring into focus the challenges that lie ahead. For startups, the journey involves navigating the complexities of innovation, scalability, and market impact. The future will be about building on these successes and addressing the challenges of a rapidly evolving global marketplace.

India’s Entrepreneurial Renaissance

The National Startup Awards 2023 marks the beginning of a new chapter in Indian entrepreneurship. An era characterized by innovative solutions, sustainable practices, and a relentless pursuit of excellence. As these startups continue to evolve and make their mark globally, they represent the aspirations and potential of a new India.

The post India’s Startup Surge: Celebrating the Winners of NSA 2023 appeared first on Marketing In Asia.

The Journey of Indian Startups: Triumphs Amidst Trials

The past year has been a rollercoaster for Indian startups. Despite facing formidable challenges like funding crunches and regulatory complexities, these ventures have not just survived; they’ve thrived. The government’s proactive role, notably through the Startup India scheme, has been pivotal in this success story. Yet, the journey is far from smooth. Talent acquisition, retention, and the need for transparent governance remain critical hurdles.

Embracing Challenges as Opportunities

What sets the Indian startup scene apart is its ability to turn challenges into opportunities. Entrepreneurs across the nation are not just navigating these hurdles; they’re leveraging them to innovate and disrupt traditional business models. This mindset shift – viewing obstacles as stepping stones – is driving a new wave of entrepreneurial success.

Also Read: SUTD’s Innovative 3D Bus Campaign Redefines Higher Education Advertising

The Government’s Role: A Catalyst for Change

The Indian government’s unwavering support has been a cornerstone of this growth. Initiatives like the Atal Innovation Mission and Startup India have provided startups with the resources, mentorship, and policy support needed to flourish. This backing has been crucial in fostering a conducive environment for startups to innovate and expand.

The Rise of Tech Startups in Tier-II and III Cities

A notable trend in the Indian startup ecosystem is the rise of tech startups in tier-II and III cities. This expansion signifies the inclusivity and resilience of the startup landscape, bringing innovation and opportunities to previously untapped regions.

The IPO Momentum and Global Recognition

The year 2023 witnessed a robust momentum in IPOs, with 18 tech companies going public. This milestone, coupled with the landmark achievement of surpassing 100,000 registered startups, cements India’s position as a global startup hub.

The Future: A Blend of Innovation and Social Impact

Looking ahead, the future of Indian startups is not just about financial success; it’s about making a meaningful impact. Sectors like healthcare are seeing a surge in entrepreneurial activity, driven by a desire to improve lives and contribute positively to society.

As India celebrates National Startup Day, it stands at the cusp of a new era in entrepreneurship. The journey ahead is filled with both challenges and opportunities. But one thing is certain: the Indian startup ecosystem is a vibrant, dynamic force, poised to reshape the global economic landscape.

The post India’s Startup Surge: Navigating Challenges, Seizing Opportunities appeared first on Marketing In Asia.

Striking the Right Balance: ESG and Financial Returns

Shamsul Anuar underscored the importance of addressing Environmental, Social, and Governance (ESG) issues while ensuring financial returns for investors. He emphasized that businesses must strike a delicate balance between profitability and responsibility. This is a crucial theme that is increasingly shaping investment trends in Malaysia.

Mr. Anuar also acknowledged that smaller countries face an unequal burden when meeting sustainability standards. He called for regulatory commitments and fair incentives to facilitate widespread participation in sustainable practices. He pointed out that such incentives would benefit not only the environment but also long-term economic growth and stability.

The call for sustainability is important in Malaysia, where companies are facing increasing pressure to demonstrate their ESG commitment. The country is striving to become a regional leader in sustainable business practices, and businesses that fail to meet sustainability standards may face reputational and financial risks. Therefore, Mr. Anuar’s call for a nuanced approach that balances profitability with responsibility is a timely reminder to companies that they must act now to ensure a sustainable future.

The Aftermath: Unveiling JCorp’s Sustainability Blueprint

I had the opportunity to engage in a conversation with Zaidatul Zurita Abdul Rahman, the Head of Sustainability at JCorp. During our conversation, she explained in detail the comprehensive two-part framework that JCorp is currently developing to ensure sustainability.

She shared with me that the first part of the framework involves identifying and addressing the environmental impact of their operations, such as reducing carbon emissions and waste management. The second part of the framework focuses on social sustainability, which includes initiatives to improve the well-being of their employees and the communities they operate in.

Zaidatul Zurita Abdul Rahman emphasized that JCorp is committed to implementing sustainable practices across its entire business operations and supply chain. She also mentioned that the framework they are creating is aligned with the United Nations’ Sustainable Development Goals, which highlights their dedication to achieving global sustainability targets.

JCorp’s sustainability framework comprises two pillars – “Membina” and “Membela.”

Membina: Creating Values for a Sustainable Tomorrow

The first pillar of JCorp’s sustainability framework, “Membina,” is intricately designed to foster growth, leadership, and building. It is not merely about financial gains but centers on creating value in a sustainable and impactful manner. It emphasizes leadership and encourages building a better future for all stakeholders. This innovative approach aligns with JCorp’s commitment to responsible corporate practices.

Read more: https://www.marketinginasia.com/ms-low-ngai-yuen-a-visionary-leader-with-a-diverse-palette/

Membela: Enabling Sustainable Communities for a Shared Future

The second pillar, “Membela,” is a testament to JCorp’s dedication to enabling sustainable communities. It transcends the conventional boundaries of corporate responsibility by aiming to improve livelihoods, enhance community well-being, and preserve accessibility.

Collaboration between organizations and communities is essential to achieving sustainability goals, and this approach is at the heart of “Membela.” It focuses on building sustainable communities that can thrive in a changing world. The approach involves working with communities to develop solutions that are tailored to their unique needs. This approach enables JCorp to have a positive impact on the communities where it operates. At the same time, creating value for all stakeholders.

Paving the Way for a Sustainable Future: Zaidatul Zurita’s Vision

Zaidatul Zurita Abdul Rahman’s recent participation as a panelist at the 28th Conference of the Parties (COP28) in Dubai echoes JCorp’s commitment to green and resilient cities. The panel session was titled “Cities of the Future”. The session focused on discussing the future of cities in the context of climate change. JCorp’s active engagement in achieving net-zero emissions through nature-based and climate-centric solutions was underscored in the session. This is exemplified by their pioneering project, iBTEC (Ibrahim Technopolis), a smart industrial township in Kulai.

iBTEC is a visionary step forward for the region that catalyzes economic transformation and innovation. It is aligned with the New Industrial Master Plan 2030 (NIMP) and designed to drive economic growth. Particularly in new sectors such as renewable energy, technology, and sustainable development. iBTEC is embedded in the Johor-Singapore Special Economic Zone (SEZ) and is a strategic, high-impact project that will create significant multiplier effects, triggering demand for residential, retail, education, and healthcare services, among others. The development spans 7,290 acres and is expected to have a gross development value of RM25.4 billion over 25 years, with a focus on creating a vibrant economic ecosystem.

The discussion at the panel session highlighted the importance of employing sustainable practices in urban development. JCorp’s commitment to promoting green and resilient cities aligns with the global effort to mitigate the impact of climate change.

JCorp’s Sustained Commitment to Tomorrow

In a world grappling with environmental challenges, JCorp’s bold steps toward sustainability set a remarkable precedent. Zaidatul Zurita Abdul Rahman’s vision and the two-part framework unveiled at APCW 2023 showcase not only a commitment to responsible corporate practices but also a genuine effort to build a sustainable legacy for future generations. It also includes a set of social responsibility initiatives aimed at improving the lives of people in the communities where JCorp operates. As businesses worldwide grapple with their societal impact, JCorp stands tall, embodying the ethos of a corporation with a heart and a vision for a better, more sustainable tomorrow.

The post Building Tomorrow: JCorp’s Sustainable Vision appeared first on Marketing In Asia.

Aha’s Telugu and Tamil platforms, in collaboration with OTTplay Premium, will now offer a broad spectrum of exclusive movies, original series, and enthralling shows across various genres. This partnership underlines OTTplay Premium’s dedication to delivering top-tier entertainment to its audience, while also showcasing aha’s expertise in producing compelling Telugu and Tamil content.

Avinash Mudaliar, CEO and co-founder of OTTplay, shared his enthusiasm: “We are pleased to announce the addition of aha Telugu & aha Tamil to the OTTplay Premium portfolio. This collaboration extends beyond content expansion; it represents a transformative shift in the essence of entertainment. This partnership transcends boundaries; it’s a fusion of quality, cultural resonance, and the sheer joy of storytelling. We are confident that this collaboration will not only redefine streaming experiences but also establish a lasting connection with our esteemed regional audience.”

Echoing this sentiment, Ravikanth Sabnavis, CEO of aha, expressed his excitement: “We are delighted to announce this strategic partnership with OTT Play, a pivotal step in our ongoing mission to become an integral part of every Telugu and Tamil household. In the dynamic landscape of digital entertainment, aha envisions itself not just as a leading Telugu and Tamil OTT App but as a cultural companion for families across regions. With OTT Play, we are excited to amplify our efforts and reach an even wider audience. OTT Play’s reputation as a key player in the digital streaming realm aligns seamlessly with aha’s vision, making them an invaluable strategic partner on our journey. Together, we aim to redefine the entertainment experience, ensuring our exclusive content resonates with viewers on a profound level. As we forge ahead, we are eager to share the excitement and joy that our content brings to the OTT Play family.”

Subscribers to OTTplay Premium can look forward to a seamless integration of aha’s rich Telugu and Tamil content into their viewing experience. This partnership not only broadens the horizon of available choices but also elevates the standards of streaming with a focus on regional blockbuster hits and critically acclaimed original series.

The post OTTplay Premium Joins Forces with aha to Enrich Regional Content Offering appeared first on Marketing In Asia.

WAO: Melindungi Dalam Setiap Langkah

WAO, sebuah entiti NGO sejak penubuhannya pada tahun 1983, telah menjadi penjaga hak utama bagi mangsa keganasan berteraskan jantina. Dengan merenovasi rumah perlindungan yang telah berkhidmat selama 40 tahun, WAO bertujuan untuk memastikan tempat ini terus berfungsi sebagai tempat perlindungan yang selamat.

Tantangan Kewangan dan Kerosakan Kenderaan

Walau bagaimanapun, cabaran menyertai perjalanan masa. Kenderaan yang digunakan untuk operasi harian menghadapi kerosakan. Sumbangan kewangan yang diperlukan tidak hanya untuk penambahbaikan struktur bangunan, tetapi juga untuk memastikan bahawa kenderaan operasi harian berfungsi dengan lancar.

Sebahagian daripada dana akan dialokasikan untuk menyokong perkhidmatan kaunseling dan bantuan krisis percuma. WAO mengiktiraf bahawa pemulihan bukanlah hanya tentang memberikan perlindungan fizikal, tetapi juga menyediakan sokongan emosi yang diperlukan untuk memulakan satu muka baru.

Untuk Sumbangan

Bagi mereka yang mahu menyokong misi ini, proses sumbangan adalah mudah. Sumbangan boleh dibuat melalui CIMB Bank Berhad dengan nombor akaun 80-0238299-7 atas nama Women’s Aid Organisation. Untuk mendapatkan manfaat pengecualian cukai dari LHDN, sumbangan harus melebihi RM50. Penerima sumbangan diminta untuk menghantar resit transaksi, nama penuh, nombor kad pengenalan, dan alamat ke partnership@wao.org.my.

Pencerahan Mengenai Pertubuhan Pertolongan Wanita (WAO)

Sejak 1982, WAO telah menjadi pionir dalam menyediakan perlindungan, kaunseling, dan bantuan krisis kepada wanita dan kanak-kanak yang terjerumus dalam penderaan. Ini bukan sekadar penyediaan bantuan, tetapi sebuah gerakan untuk memperbaiki polisi dan memperubahkan pemikiran masyarakat. Bagi pertanyaan lanjut, sila hubungi kami di info@wao.org.my. Meneroka kehidupan wanita, WAO dan masyarakat berganding bahu untuk merubah masa depan.

The post Melangkah Lebih Dekat: WAO Memohon Sokongan Kewangan RM350,000 untuk Perlindungan Wanita dan Kanak-Kanak appeared first on Marketing In Asia.

Exploring the Gemini Variants

Gemini Ultra: The crown jewel of the trio, Gemini Ultra, is a marvel in AI technology. It’s engineered to excel in complex multitask language understanding, surpassing human expertise in a wide array of disciplines including mathematics, physics, history, law, medicine, and ethics. The implications are profound, with potential applications ranging from enhancing Google’s Bard chatbot to revolutionizing search generative experiences. This model is not just an advancement; it’s a paradigm shift in how AI can be utilized in various sectors.

Gemini Pro: Versatility is the hallmark of Gemini Pro. This model is designed to adeptly handle a broad spectrum of tasks, making it an invaluable tool across numerous industries. Offered through Google Cloud services, Gemini Pro provides businesses and developers with a robust platform to innovate and elevate their applications, thereby driving progress and efficiency in their operations.

Gemini Nano: Tailored for mobile devices and specific tasks, Gemini Nano is the compact yet powerful version in the lineup. It opens up new horizons for Android developers, enabling them to integrate cutting-edge AI functionalities into mobile applications. This model is a testament to Google’s commitment to making advanced AI accessible and practical for everyday use.

The Multimodal Mastery of Gemini

A standout feature of the Gemini models is their multimodal capabilities. This means they can seamlessly understand, operate, and combine different types of information, such as text, code, audio, images, and videos. This multifaceted approach is not just a technological feat; it’s a gateway to uncharted territories in AI applications, offering unprecedented opportunities for innovation across various fields.

Redefining Competition in AI

The introduction of Gemini, especially the Ultra version, is a bold challenge to existing AI models like OpenAI’s ChatGPT-4. Google is not just entering the competition; it’s redefining it by setting new benchmarks in AI capabilities. This move is a clear signal of Google’s ambition to lead the AI revolution and shape the future of technology.

Monetization Strategy and Market Influence

Google’s approach to monetizing Gemini through its cloud services is a strategic move that underscores the company’s vision for AI. By making these advanced models available to a broader audience, Google is not only leveraging its technological prowess but also influencing the market dynamics for AI services. This approach is expected to catalyze innovation and growth in various sectors, making AI more accessible and impactful.

The Road Ahead

With the imminent availability of Gemini Pro to developers and enterprises, and the advanced Bard chatbot in the pipeline, the AI community is abuzz with excitement. Google’s commitment to rigorous testing and safety evaluations, particularly for Gemini Ultra, ensures reliability and efficiency, addressing potential concerns about the deployment of such advanced AI models.

Google’s Gemini AI models are a significant advancement in artificial intelligence, offering diverse capabilities, strategic positioning, and a clear monetization path. These models are poised to redefine AI integration into daily life and professional environments, paving the way for a future where AI is not just a tool but a transformative force.

The post Gemini by Google: AI’s New Era appeared first on Marketing In Asia.

Strategic Partnerships for Reliable News

In a move to ensure the dissemination of trustworthy news, YouTube is forging partnerships with esteemed news publishers and independent journalists. This initiative, as revealed by a senior company official to ET, is part of YouTube’s broader strategy to provide its audience with accurate and reliable news content, especially in the politically charged atmosphere of the upcoming elections.

The Rise of CTV and Content Consumption Trends

YouTube’s focus on credible news comes at a time when the platform is experiencing significant growth in Connected TV (CTV) viewership. In India alone, more than 58 million individuals are streaming YouTube on their TVs as of June, marking CTV as the platform’s fastest-growing segment over the past five years. This surge in CTV usage underscores the importance of YouTube as a key player in shaping public opinion and information consumption.

Also Read: Sam Altman Returns as OpenAI CEO in Major Shift

Navigating the Challenges of Digital News

While YouTube does not categorize news as a distinct content segment, the platform acknowledges its influential role in content consumption patterns. The decision to partner with trusted news sources is a testament to YouTube’s commitment to playing a responsible role in the digital information ecosystem, particularly in the context of an election where the stakes are high, and information accuracy is paramount.

A Step Towards Media Integrity

YouTube’s initiative is a crucial step in combating the spread of misinformation and fake news, which have become pervasive challenges in the digital age. By aligning with credible news sources, the platform aims to foster a more informed and engaged citizenry, ensuring that the democratic process is supported by a foundation of accurate and unbiased information.

The post YouTube’s Strategy to Combat Fake News in India Ahead of Elections appeared first on Marketing In Asia.

Tagda Raho is a pioneering fitness program that combines traditional Indian equipment with modern training techniques.

This innovative approach aims to resurrect the essence of India’s rich physical culture. Dhoni, renowned for his exceptional leadership and fitness, expressed his belief in the concept, resonating with its intrinsic Indian identity. This investment underscores his commitment to promoting a healthier India by making this unique fitness style accessible across the country.

The brand, currently operational with training centers in Bangalore, is poised to launch its first center in Maharashtra this December. Additionally, Tagda Raho plans to broaden its reach to four to five more states in the coming year. This expansion strategy is a testament to the growing interest in fitness alternatives that are deeply rooted in Indian traditions.

Tagda Raho is globally recognized as the first fitness program to effectively blend traditional Indian equipment, such as the Gada, Mudgars, Vajra, and Sumtola, with modern training methodologies. This fusion not only activates muscles typically underutilized in conventional workouts but also emphasizes core strength, stability, and enhanced mobility. The program is especially beneficial for athletes seeking diverse exercise forms to maintain peak fitness and avoid injuries.

The unique approach of Tagda Raho has already garnered attention and credibility, being adopted by professional teams and institutions like the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). This widespread acceptance underlines the program’s effectiveness and its appeal as a viable fitness option.

Rishabh Malhotra, the founder of Tagda Raho, expressed his enthusiasm for having Dhoni’s support. He emphasized that Dhoni’s dedication to fitness and nurturing homegrown brands aligns perfectly with their mission. Their goal is to empower healthier lifestyles and introduce a new dimension to Indian physical culture, not just in India but also on the international stage. The brand also boasts patented modular equipment, ensuring adaptability and customization for various fitness needs.

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Innovative Design and Powerful Performance

At the heart of the Orxa Mantis lies a robust, liquid-cooled motor. This motor is a powerhouse, generating a peak output of 20.5kW and a torque of 93Nm. Remarkably, this is the first instance of a liquid-cooled motor being used in an Indian electric two-wheeler, setting a new standard in the sector. The bike’s top speed is an impressive 135 km/h, and it can accelerate from 0 to 100 km/h in just 8.9 seconds. Such figures not only promise an exhilarating ride but also ensure that the Mantis stands tall among its peers.

Battery Life and Charging

Equally important is the Mantis’s battery life. The bike is equipped with an 8.9kWh Li-ion battery, boasting an Indian Driving Conditions (IDC) claimed range of 221 km. When it comes to charging, the Mantis offers flexibility. Using the standard 1.3kW charger, the battery charges from 0 to 80% in approximately 5 hours. For those seeking a quicker option, the ‘Blitz’ 3.3kW charger reduces this time to just 2.5 hours.

Construction and Safety

The Mantis doesn’t just excel in performance but also in its build. The bike features an all-aluminium aerospace-grade alloy frame and subframe, a first in its segment. The suspension setup includes a 41mm telescopic fork and a preload-adjustable monoshock, providing a stable and comfortable ride. In terms of safety, the bike is equipped with a 320mm front disc and a 230mm rear disc, complemented by single-channel ABS as standard. The bike’s weight, at 182kg, strikes a balance between stability and agility.

Technological Advancements

Technology is at the forefront of the Mantis experience. The bike boasts a 5-inch TFT instrument console, complete with Bluetooth connectivity and navigation through an app. Additional features like phone notifications, ride analytics, all-LED lighting, regenerative braking, and a side stand sensor enhance the riding experience. The bike runs on a Linux-based Orxa operating system, a testament to its modern technological framework.

Sustainability and Service

Orxa’s commitment to sustainability is evident in its partnership with Nunam for end-of-life battery buyback services, aiming to reduce the Mantis’s carbon footprint by 40%. For servicing, Orxa has collaborated with Spare It, and for charging infrastructure, it has partnered with Bolt, planning to establish over 100 charging points along highways.

Availability and Future Prospects

The Mantis is currently available for booking, with the first batch of deliveries set to begin in Bengaluru in April 2024. Orxa has positioned the Mantis as a direct rival to the Ultraviolette F77 and has benchmarked it against petrol motorcycles like the KTM 250 Duke and the 2023 KTM 390 Adventure in terms of power and performance.

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The food and grocery delivery landscape transformed as Foodpanda unveiled a pivotal change in its leadership hierarchy. The baton of leadership is handed over to John Fang, who has demonstrated an unwavering commitment to the company’s success.

John Fang: A Journey of Excellence

John’s journey within Foodpanda has been a remarkable one, marked by consistent upward trajectories and achievements. His initial role as CEO of the Taiwan region provided him with a platform to showcase his exceptional leadership. His impressive understanding of global market trends led him to the role of Chief International Officer in a short time.

As the Chief International Officer, John expertly managed operations across 11 of Foodpanda’s international markets, positioning himself as a global business leader. This impressive rise is a testament to his commitment and vision, setting the stage for his current role as CEO.

Stepping into a Legacy

The CEO baton now passes from Jakob Angele, a stalwart who has skillfully navigated Foodpanda’s journey for almost a decade. Jakob’s tenure has seen the company achieve a multitude of milestones and remarkable growth, solidifying Foodpanda’s place in the industry. With John Fang now at the helm, the company is poised to begin a new phase of innovation and growth. It’s a transition that has captured the attention of the business world and Foodpanda users alike.

Envisioning the Future

With this dynamic leadership change, Foodpanda is on the cusp of invigorated growth and expansion. As John Fang takes command, industry experts anticipate a series of strategic shifts. These changes might include a deeper expansion into new geographical markets, the introduction of cutting-edge delivery technologies, and a refined customer service model designed to elevate user satisfaction. One thing is certain, under John’s leadership, Foodpanda remains committed to revolutionizing the food and grocery delivery landscape.

Foodpanda’s leadership transition isn’t merely a changing of the guard; it symbolizes the brand’s unceasing commitment to excellence and innovation. John Fang’s journey of excellence, coupled with his vision for Foodpanda, is a story that promises to shape the future of food and grocery delivery. Stay tuned as we embark on this exciting journey with Foodpanda.

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Key Highlights:

• Unique Design: The Pixel 8 boasts a blush-colored design complemented by a rose gold camera casing. Its counterpart, the Pixel 8 Pro, flaunts a nude shade adorned with a champagne gold camera strip.
• Advanced AI Capabilities: Both phones come equipped with groundbreaking AI features. Tools like the Magic Eraser and Photo Unblur are set to redefine mobile photography. Additionally, the Live Translate feature promises real-time translations, bridging communication gaps.
• Pixel Watch 2 Teaser: Alongside the phones, Google teased the upcoming Pixel Watch 2. Slated for an October 4th launch, it promises enhanced personalization, safety features, and health insights.

The tech giant’s decision to reveal these devices ahead of their official launch event on October 4th has undoubtedly created a buzz in the tech community. The unique color choices for the Pixel 8 series are not just aesthetically pleasing but also signify Google’s intent to stand out in a saturated market.

Also Read: Tech’s Role in India’s G20 Presidency: Bridging Digital Divides & Shaping Global Diplomacy

Transitioning to the AI capabilities, Google seems to be pushing the boundaries of what smartphones can achieve. The Magic Eraser might just be the solution to those pesky photo bombers, while Photo Unblur could salvage those imperfect shots. The Live Translate feature, on the other hand, could be a game-changer for travelers and professionals alike.

Moreover, the Pixel Watch 2, following its predecessor’s success, is expected to bring in a slew of advancements. Given the details teased, consumers can anticipate a smartwatch that’s not just about notifications but also about holistic well-being.

As the tech world gears up for Google’s official launch event, the Pixel 8 series and Pixel Watch 2 stand as testaments to Google’s commitment to innovation and user experience. Only time will tell how these devices fare in the market, but the initial impressions are nothing short of promising.

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Key Points:

• Apple has filed a patent for a smart ring with the United States Patent and Trademark Office (USPTO).
• The smart ring aims to act as both a controller and input device for other Apple gadgets.
• Features may include haptic feedback, pressure-sensitive input, and possibly health tracking capabilities.
• The smart ring could seamlessly integrate with Apple’s existing ecosystem of products.

A New Frontier in Wearable Tech

Wearable technology has been a burgeoning market, with smartwatches and fitness trackers leading the way. Apple’s potential entry into the smart ring segment could be a game-changer, much like how the Apple Watch revolutionized smartwatches. The smart ring is expected to be more than just a miniature version of the Apple Watch; it’s poised to offer unique functionalities that could make it a standalone product in its own right.

Also Read: Jupiter Life Line Hospitals IPO: What to Know 

Features to Look Out For

According to the patents, the smart ring is designed to be a multi-functional device. It will feature a movable rim and multiple touch sensors, allowing users to control smart home appliances, change channels on smart TVs, and even scroll through social media feeds. One of the most intriguing features is the haptic feedback system, which would notify users of incoming messages or calls. Imagine not having to pull out your phone every time it buzzes; your ring will give you a subtle nudge instead.

Health Tracking Capabilities

Apple has been at the forefront of health and wellness technology, especially with the Apple Watch’s various health tracking features. The smart ring is expected to follow suit. Although not confirmed, the patent hints at the possibility of the ring being equipped with health tracking capabilities, such as monitoring blood pressure and heart rate. This could make the smart ring a valuable tool for continuous health monitoring.

Integration with Apple’s Ecosystem

Apple’s strength lies in its ecosystem of interconnected devices and services. The smart ring is expected to integrate seamlessly with existing Apple products like iPhones, iPads, and Apple Watches. This could open up new avenues for device interaction and offer a more cohesive user experience.

The Road Ahead

While the patent filing is not a confirmation that Apple will definitely launch a smart ring, it does indicate the company’s interest in expanding its wearable tech portfolio. As with all Apple products, expectations are high, and the tech community is buzzing with anticipation.

Apple’s potential foray into the smart ring market could be a significant milestone in wearable technology. With its innovative features and seamless integration with the Apple ecosystem, the smart ring is certainly a product to watch out for.

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Recently, automotive giant General Motors (GM) disclosed its intentions to align with Ford in adopting Tesla’s previously exclusive North American Charging Standard (NACS) port. Analysts predict this move will solidify the NACS port’s dominance, capturing 60% of the U.S. EV market, thanks to these strategic partnerships. 

Financial services firm Piper Sandler anticipates that by 2032, Tesla will generate around $9.65 billion from its charging network. Remarkably, over half of these sales are expected to come from other EV manufacturers utilizing the network. 

Teased at the Consumer Electronics Show (CES) 2023, Blink’s new Direct Current (DC) fast charger – offering both NACS and Combined Charging System connectors – is in the concluding phases of its design. Blink’s shares enjoyed a 1.2% boost to $6.03 in pre-market trading following the announcement. 

“Blink is clearly witnessing the continued evolution of the EV charging industry as technologies advance and industry stakeholders evaluate best practices,” the company expressed, commenting on recent declarations by Tesla, GM, and Ford. 

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Many aspiring tech enthusiasts get derailed by the thought that coding is an absolute requirement for all IT jobs. This perception, however, is far from the truth. In reality, the IT sector extends an inviting landscape, filled with an array of opportunities that do not necessitate mastery in programming. The world is large, and so is the spectrum of jobs in the tech industry. It’s time to delve into the non-coding facets of this industry and unravel the many roles where code doesn’t crack the deal! 

Unearthing the diversity within the IT sector might feel like a revelation for many. There are many roles in which your contributions can be significant without having to touch a single line of code. These jobs require a blend of technological know-how, interpersonal skills, creativity, and a keen sense of the business landscape. Your passion for tech, coupled with other talents, can open doors to lucrative career paths that can be equally exciting, rewarding, and impactful! 

IT Project Management – Turning Ideas into Reality 

Let’s start with the role of an IT Project Manager. Responsible for the successful execution of tech projects, these professionals are the glue that binds together the various elements of a project. They set the roadmap, manage resources, and ensure timely and efficient delivery of the project. 

More importantly, IT Project Managers need to have a high-level understanding of the tech involved, but they don’t necessarily need to know how to code. They are experts at coordination, negotiation, risk management, and team leadership. With the rise of Agile and Scrum methodologies, roles like these have become vital for organizations to maintain a competitive edge. 

Technical Writing – Where Tech Meets Creativity 

Next on the list is Technical Writing. If you possess excellent communication skills and have a flair for writing, this could be your calling. Technical writers are responsible for creating content like manuals, how-to guides, FAQs, and other technical documents. 

Don’t mistake this role for a simple content creation job. Technical writers often act as a bridge between the tech team and the end-users, translating complex technical jargon into easy-to-understand language. While they need to comprehend the technology they write about, they are not expected to code. It’s more about comprehension and communication! 

UX/UI Design – Shaping the Digital Experience 

User Experience (UX) and User Interface (UI) Design are two tech roles where creativity takes precedence over coding. In these roles, you’ll be shaping the look, feel, and experience of digital products. You’ll be working on the creation of intuitive, user-friendly, and aesthetically pleasing interfaces. 

Yes, you might find coding knowledge beneficial in these roles, but it’s not a prerequisite. Many successful designers started their journeys without knowing any programming languages. What really matters is an understanding of human psychology, an eye for aesthetics, and the ability to empathize with users. 

Data Analysis – Deciphering the Language of Data 

Data is the lifeblood of the modern digital economy, and Data Analysts are its translators. They take raw data and convert it into meaningful insights that can drive business decisions. This involves cleaning, interpreting, and presenting data in an easily digestible format. 

While some data roles may require coding, many do not. Various data analysis tools exist that allow data analysts to manipulate data without ever writing a line of code. So, if numbers speak to you more than code, a career in data analysis might be right up your alley! 

Digital Marketing – The Tech-Fueled Art of Persuasion 

Last but certainly not least, let’s look at Digital Marketing. As the world continues its digital shift, marketers who understand the digital landscape are in high demand. Digital marketing encompasses several roles, including SEO specialists, social media managers, and content marketers, all of which require a keen understanding of technology but not coding. 

Digital marketers use various tools and platforms to promote a brand or product online. They analyze trends, devise strategies, and create engaging content to reach the target audience. These roles require creativity, analytical thinking, and a good grasp of the online ecosystem, rather than programming proficiency. 

Final Thoughts 

Technology, contrary to popular belief, is not all about coding. As we’ve seen, there are plenty of tech jobs where coding skills are not the entry ticket. What matters more are your understanding of technology, your ability to learn, and your passion for making a difference. 

Remember, the tech industry is vast, and the possibilities are endless. These non-coding jobs we discussed are just the tip of the iceberg. You might just be surprised at how many doors are open to you once you let go of the notion that coding is the only way in. So, dare to explore and let your unique skills lead the way to your dream IT job! 

This article is originally published at SCIKEY

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David Gibson, senior research analyst at Australian investment firm MST Financial, praises Capcom’s strategic positioning as a multiplatform game developer, offering titles across PlayStation, Xbox, and personal computers. By focusing on fewer titles and prioritizing quality, Capcom has effectively captured market demand. The company has also excelled in revitalizing older titles for new generations, leveraging digital distribution to their immense advantage.

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Established in 1983 in Osaka, Capcom initially ventured into the world of arcade machines. However, the company’s evolution has been nothing short of remarkable. For the year ending March 31, Capcom achieved record-breaking success, selling an impressive 41.7 million games, resulting in a net profit of ¥36.7 billion—an increase of 13% from the previous year. Notably, over 80% of sales were generated overseas, with digital downloads accounting for nearly 90% of total sales.

Yet, Tsujimoto’s pursuits extend beyond the realm of indoor entertainment. Over three decades ago, he acquired Kenzo Estate, an expansive 1,540-hectare property nestled in California’s Napa Valley. At this remarkable estate, Tsujimoto, along with his wife Natsuko, crafts award-winning wines, further diversifying his portfolio. In addition to their winemaking endeavors, the couple also owns a prestigious Michelin-starred Japanese restaurant located in downtown Napa.

Also Read: Tech Titans and Singapore Government Form ‘AI Verify Foundation’ to Tackle AI Ethical Challenges

Capcom’s visionary founder and chairman, Kenzo Tsujimoto, continues to transform the company into a formidable force within the gaming industry. With a surge in shares, a billion-dollar fortune, and a commitment to quality and innovation, Tsujimoto’s strategic decisions are redefining the landscape of video game development. Forbes brings you the latest insights into this remarkable journey.

Based on the original news from Forbes.

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