As the Indian market witnesses a surge in mutual fund investments primarily for long-term wealth creation, Multipl introduces a unique twist by integrating investing with lifestyle spending. This novel concept, Spendvesting, seamlessly blends investment with spending, setting a new benchmark in financial management. Multipl enables consumers to regularly invest small amounts in mutual funds for future expenditures, rewarding their loyalty through partnerships with top brands. This approach not only makes lifestyle spending more beneficial but also adds an element of fun.

Paddy Raghavan, Co-Founder of Multipl, expressed his enthusiasm: “The support from Blume and MIXI Japan will help us enhance the product experience and bring more awareness to the Spendvesting category that we are creating. This round of funding empowers us to drive forward our mission of helping Indians live an aspirational life in a financially prudent manner.”

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Ashish Fafadia, partner at Blume Ventures, shared his excitement: “We are excited about the opportunity to support Multipl’s innovative approach to personal finance. Spend-based investing represents a significant evolution in how individuals can manage and grow their savings. Our continued investment reflects our confidence in Multipl’s potential to create lasting value for its users.”

Tomoharu Urabe, Principal Partner at MIXI Global Investments, Inc., added, “Multipl does have a great value proposition rewarding wise consumers with dual benefits from investment and discounts. The app encourages you to go for your aspirational spending and at the same time helps you maintain a healthy habit of saving. We are excited to be a part in this journey of building a personal finance solution for the cycle of saving, investing and spending.”

Since its inception in 2020, Multipl has achieved remarkable milestones, including over 500,000 downloads, forging over 100 valuable brand partnerships, and facilitating goals worth over ₹1000 crores. The platform continues to innovate with features like ‘Open Goals,’ allowing users to invest in unforeseen future expenses through brand partnerships, and the ‘Window Shopper’ widget, which enhances savings by integrating financial planning options at the point of purchase across merchant websites and apps.

About Multipl

Founded in 2020 by Paddy Raghavan, Jags Raghavan, and Vikas Jain, Multipl stands as a pioneer in the Spendvesting space, combining the gratification of spending with investment benefits. The platform offers short-term recurring investments in mutual funds advised by SEBI-registered in-house experts, complemented by contributions from partner brands, resulting in a dual-benefit model that delivers unmatched value to its customers.

The post Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’ appeared first on Marketing In Asia.

In the Asia-Pacific (APAC) region, Malaysia ranks 12th in skill proficiency, and in Southeast Asia, it holds the fourth position, following Thailand, Cambodia, and the Philippines. These advancements are supported by initiatives such as the National AI Roadmap 2021-2025 and the AI Talent Roadmap 2024-2033, which aim to bolster Malaysia’s AI ecosystem through robust training and research collaborations.

Generative AI Courses in Demand

Malaysian learners are particularly drawn to key GenAI courses, including “Introduction to Generative AI” by Google Cloud, “Google AI Essentials,” and “Generative AI for Everyone” by DeepLearning.AI. This trend signifies their dedication to staying abreast of technological advancements, thus enhancing the nation’s digital competitiveness on a global scale.

Generational Adoption of GenAI

The adoption of GenAI in Malaysia spans across generations, with millennials leading at 48%, followed by GenXers at 32% and GenZ at 16%. This trend highlights a significant push from middle to senior management towards reskilling, with notable enrollments from directors (25%), managerial leaders (22%), senior individual contributors (20%), junior individual contributors (18%), executive management (6%), and interns (5%).

“The soaring demand for GenAI courses by Malaysian learners on Coursera underscores their resilience and forward-thinking spirit needed to thrive in a world driven by rapid technological shifts,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera. “As the GenAI revolution unfolds, it is impacting the ever-changing job landscape, emphasizing the need to invest in human capital. Malaysia showcases a robust synergy between industry, academia, and government to nurture the high-demand digital and human skills required to build a competitive and equitable workforce.”

Rising Demand for Micro-Credentials

The report also notes a 97% YoY increase in enrollments for Professional Certificates among Malaysian learners. This trend indicates a growing reliance on online micro-credentials to secure new jobs and advance careers. Popular entry-level professional certificates include “Google Data Analytics,” “Google Project Management,” and “Google Marketing & E-commerce.”

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Diverse Learning Community

Malaysia’s learning community on Coursera is notably diverse and inclusive, with women constituting 46% of the total learner population. In STEM disciplines, women account for 34% of learners. However, in GenAI-related courses, men represent 71% of learners, while women account for 29%.

Coursera supports the skills development of 782,000 learners in Malaysia, who have collectively enrolled in over 1.7 million courses as of March 2024. Popular courses available in Simplified Chinese include “Generative AI for Everyone” from DeepLearning.AI, “Programming for Everybody” from the University of Michigan, and “What is Data Science?” from IBM.

Global Insights

Globally, AI literacy has emerged as a crucial skill in the wake of ChatGPT, with GenAI course enrollments on Coursera increasing by 1,060% over the past year. Learners are turning to industry micro-credentials to prepare for in-demand digital jobs, with a significant push towards retraining and upskilling by 2027. To download the 2024 Coursera Global Skills Report, visit Coursera Global Skills Report.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 148 million registered learners as of June 12, 2024. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

The post Malaysia Embraces Generative AI: Coursera Reports 806% Surge in Enrollments appeared first on Marketing In Asia.

Authored by Jelou Galang, the report, titled ‘Why are Chinese shoppers progressing to homegrown fast fashion?’, features insights from Xiaojing Huang, a renowned design trend expert and strategy director of YANG DESIGN, and Ambra Schillirò, the co-founder of China Fashion Group. The report highlights the increasing allure of homegrown brands among Chinese consumers.

In May 2024, the season finale of Saturday Night Live humorously spotlighted the controversies surrounding Chinese fast fashion through a satirical ad featuring ‘Xiemu,’ a playful nod to Shein and Temu. The e-commerce fashion market in China is expected to reach $236.8 billion by the end of 2024, with women’s apparel leading the charge at $328.4 billion.

Shein dominated search rankings as the most Googled global fashion brand in 2022, surpassing industry giants like Nike and Zara. International brands like H&M and Zara are struggling to compete with local powerhouses on platforms such as Alibaba’s Tmall and Taobao. The rise of brands like Metersbonwe, Peacebird, and Youngor has led to strategic exits from global players, including Urban Outfitters and Old Navy, with Gap selling its China operations to focus on untapped potential elsewhere.

Cultural and geopolitical dynamics significantly influence consumer preferences. Boycotts and market exclusions following brand stances on Xinjiang cotton have underscored China’s importance as the world’s second-largest e-commerce market, with an online shopping population nearing 915 million as of December 2023. A strong preference for domestic brands has emerged, driven by the ‘guochao’ movement, which reflects national pride and cultural revival.

Ambra Schillirò notes, “The rise of guochao goes beyond fashion; it signifies a broader embrace of national identity and cultural revival, influencing consumer choices across sectors.” This cultural confidence is evident in the popularity of the New Chinese Style, blending traditional elements with contemporary designs, appealing to younger generations seeking both individuality and cultural pride.

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Xiaojing Huang explains, “From Hanfu to modern interpretations of Chinese aesthetics, there’s a growing demand for products that reflect cultural heritage in everyday wear.” This shift democratizes cultural expression, resonating with Gen Z’s desire for authenticity and sustainability.

Affordability, quality, and cultural relevance drive consumer preferences towards local brands. Huang emphasizes the appeal of “lower price substitutes” offered by Chinese fast fashion, coupled with agile production cycles that respond swiftly to market trends. This strategy has enabled local brands to outpace international competitors through digital platforms like Douyin and Xiaohongshu, where influencers have significant sway.

Schillirò underscores the importance of digital engagement and community-building in China’s retail landscape. “Influencers and key opinion consumers (KOCs) play a crucial role in shaping consumer perceptions and driving sales,” she notes, highlighting Xiaohongshu’s thriving ecosystem where user-generated content and authentic reviews drive purchasing decisions.

Nick Morris, Managing Director of Canvas8, advises, “Brands navigating China’s fast fashion landscape must embrace cultural sensitivity, transparency, and immersive digital experiences to foster lasting connections with consumers.” Understanding these dynamics is crucial for brands aiming to thrive in this dynamic market.

For more detailed insights, the report ‘Why are Chinese shoppers progressing to homegrown fast fashion?’ is available for download for a limited 2-week period.

The post Chinese Fast Fashion Brands Surge Amid Global Scrutiny, Projected to Reach $1.4 Billion by 2028 appeared first on Marketing In Asia.

“The second installment of our 2024 Customer Experience Imperatives focuses on the priorities and actions of CX business leaders in the APAC region, shaped by the evolving expectations of consumers,” stated Chris Webb, Chief Operating Officer of Merkle APAC. “APAC is at the forefront in many aspects of customer experience, showcasing innovative approaches and significant advancements. Brands in this region that are adapting their CX strategies are already seeing remarkable revenue growth, highlighting the immense potential in our markets.”

Key Findings for APAC

1. Codified CX Strategies and Customer-First Cultures: APAC CX leaders prioritize customer needs, embedding them deeply into their operations.
2. Focus on Customer Feedback: Investments by APAC CX leaders are more directed towards understanding customer feedback rather than competitor activity.
3. Integration of Technology: Successful CX organizations in APAC leverage well-integrated technology to streamline operations and enhance customer interactions, essential for seamless CX transformations.
4. Rapid Adoption of AI-Driven Solutions: APAC CX leaders implement AI-driven CX solutions at a notably faster pace compared to other regions.

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The report highlights that APAC brands are reaping considerable rewards from these strategies. Data reveals that 65% of APAC CX leaders who prioritize customer-centricity have witnessed up to a 15% surge in customer retention and loyalty. Furthermore, 20% of these leaders have experienced even greater improvements. APAC CX adopters also enjoy significant benefits, with 56% seeing up to a 15% rise in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.

“While APAC CX leaders are at the top in terms of CX leadership and principles, our findings also shed light on some areas for improvement. There is much to be done by APAC brands in the adoption of integrated technologies, and to amply prepare for a cookieless future,” Webb added. “The need for greater collaboration among APAC CX leaders as well as cooperation and coordination among departments and stakeholders in the utilization of integrated technologies is imperative for enabling CX excellence in the APAC region.”

Merkle’s 2024 CX Imperatives report is a comprehensive, forward-looking publication backed by extensive research involving both global consumers and CX practitioners. Conducted in late 2023, the survey included 2,100 consumers and 820 business leaders across 18 countries.

For detailed insights, download the full report here.

About Merkle

Merkle, a dentsu company, has been at the forefront of digital business transformation for over 35 years. As the only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers end-to-end experiences that drive growth, engagement, and loyalty. Recognized as a leader by top industry analysts, Merkle operates with over 16,000 employees across more than 30 countries. For more information, visit Merkle.

The post APAC Brands Leading the Charge in Customer Experience Excellence: Merkle’s Latest Report Unveiled appeared first on Marketing In Asia.

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To further enhance its visibility in Europe and strengthen its global network, Ascott has entered into a multi-year partnership with Chelsea Football Club, becoming the Official Global Hotels Partner. From the second half of 2024, Ascott will manage the 232-unit stadium hotels at London’s Stamford Bridge, which will be rebranded as lyf Stamford Bridge London in the second half of 2025. This partnership will showcase Ascott’s hospitality to Chelsea fans worldwide.

Kevin Goh, Chief Executive Officer for Ascott and CLI Lodging, commented: “As a global tourism and business hub, Europe plays a key role in Ascott’s expansion plans. The diverse and dynamic nature of its hospitality sector offers plenty of scope for Ascott to drive more successful partnerships with owners. We will achieve this by leveraging Ascott’s flex-hybrid hotel-in-residence model, which is designed to meet the varying needs of owners and guests through a wide selection of brands and customised solutions, backed by experienced teams with deep local knowledge.”

Lee Ngor Houai, Chief Operating Officer, Europe, Middle East, Africa (EMEA), South Asia and China, Ascott, added: “Our European portfolio has been delivering strong performance, driving average daily rates of almost 30% higher than pre-pandemic levels. In 2023, our properties in Europe far exceeded all other markets in terms of revenue per available unit (RevPAU) and contributed to almost 16% of Ascott’s global revenue.”

Starting July 2024, Ascott will become Chelsea FC’s Official Global Hotels Partner for the next four seasons. Leveraging Chelsea’s global fanbase, Ascott aims to introduce its extensive portfolio of hospitality brands to a new audience. This partnership will offer exclusive access to matches at Stamford Bridge and VIP visits to The Blues Cobham Training Ground for Ascott Star Rewards (ASR) loyalty programme members. Additionally, the Ascott brand will feature prominently at Stamford Bridge and across Chelsea’s digital channels, providing engaging content for fans.

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Tan Bee Leng, Chief Commercial Officer, Ascott, stated: “The partnership taps on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks. As the Official Global Hotels Partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond.”

Ascott also organized its first global event as part of the Ascott Privilege Signatures programme. Held in London, over 80 guests from its platinum tier of ASR members and esteemed owners enjoyed an exclusive experience at The Championships, Wimbledon 2024.

For further information on the exclusive Chelsea experiences for ASR members and Ascott’s new signings in Europe, please refer to the provided annexes.

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The event is set to bring together MSMEs, emerging startups, and established eCommerce brands to explore the latest trends, technologies, and strategies. With a focus on “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 aims to equip businesses with the insights and tools needed to navigate the dynamic digital commerce landscape.

Digital commerce in India is rapidly evolving, driven by the rise of quick commerce, increasing consumer demands, and technological advancements. Shiprocket SHIVIR 2024 seeks to address these trends by providing innovative solutions and deep insights crucial for eCommerce businesses and MSMEs to drive growth.

Under Shiprocket’s commitment to being MSMEs’ “Unnati Ka Saathi,” this edition will spotlight the unique challenges and opportunities within Bharat’s eCommerce sector. The event will feature industry leaders and experts sharing cutting-edge ideas and best practices through engaging panel discussions, masterclasses, fireside chats, and invaluable networking opportunities. These sessions aim to provide attendees with actionable insights and innovative approaches to enhance regional market growth and customer experiences through technology.

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Saahil Goel, MD & CEO of Shiprocket, expressed his excitement about the event, stating, “We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India. As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”

Shiprocket SHIVIR has established itself as a premier event in the eCommerce sector over the past four editions. The previous edition showcased over 100 digital-first companies and attracted more than 1,600 participants, including new-age entrepreneurs, industry leaders, and policymakers. This year, Shiprocket SHIVIR 2024 will feature an impressive lineup of prominent speakers such as Snapdeal founder Kunal Bahl, T Koshy from ONDC, The Moms Co-founder Malika Sadani, and Milagro Beauty Co-founder Nikita Malhotra, among many others.

In addition to insightful sessions and networking opportunities, Shiprocket SHIVIR 2024 will celebrate the trailblazers of Bharat’s eCommerce through the ‘Shiprocket SHIVIR Awards.’ These awards honor outstanding contributions and achievements of individuals and brands across various sectors. This year’s jury, featuring distinguished personalities like Amit Singal, Founding Partner of Fluid Ventures & Real Time Angel Fund, and Apurva Chamaria, Head of Startups and VC Partnerships at Google India, will evaluate the nominations. Brands with disruptive stories can register and nominate themselves on the event website, with entries closing on July 5th.

About Shiprocket

Shiprocket is India’s largest eCommerce enablement platform, dedicated to empowering Bharat’s businesses to scale their ventures by leveraging the true power of eCommerce. The platform supports sellers throughout their eCommerce journey, offering a comprehensive operating system for direct commerce. Shiprocket’s tech integrations enable shipping, fulfillment, customer communication, and marketing tools for SMEs, D2C retailers, and social commerce retailers in India.

Launched in 2017, Shiprocket aims to create a seamless logistics data platform connecting retailers, carriers, and consumers globally. The technology stack assists retailers in integrating their shopping websites on Shopify, Magento, WooCommerce, Zoho, and others with the platform’s multi-carrier API. It manages orders, prints shipping labels, and provides tracking information from multiple providers, including handling Cash on Delivery (COD) orders and payment reconciliation. With over 45 warehouses across India, Shiprocket offers state-of-the-art fulfillment solutions, a robust post-purchase experience, and higher consumer engagement. The platform’s shipping solutions cover 24,000+ pin codes in India and 220 countries and territories worldwide.

The post Shiprocket SHIVIR 2024: Transforming Bharat’s eCommerce Landscape with Cutting-Edge Insights and Strategies appeared first on Marketing In Asia.

This latest funding round brings Xurya’s total investment to over US$90 million. Remarkably, Xurya is the first renewable energy company in Indonesia to receive direct investment from both the Norwegian Climate Investment Fund and Swedfund. Moreover, this marks BII’s inaugural equity investment in Indonesia under its 2022-2026 strategy. Clime Capital and AC Ventures are returning investors, underscoring their continued confidence in Xurya’s vision and execution.

Xurya’s innovative approach of offering rooftop solar rental with no initial cost has significantly accelerated the adoption of solar energy in Indonesia’s commercial and industrial sectors. Since its inception in 2018, Xurya has introduced several industry firsts, such as utilizing IoT for remote solar operations and embedding machine learning in solar management.

Eka Himawan, Managing Director at Xurya, expressed enthusiasm about the new investment. “With support from these world-class investors, we are not only going to continue producing innovations that will support a sustainable national energy transition, but we also aim to transform into a world-class company in the next few years,” said Eka.

Indonesia, the world’s largest archipelago, is highly susceptible to the adverse impacts of climate change. The Indonesian government has committed to a roadmap aiming for net-zero emissions by 2060, emphasizing the integration of renewable energy like solar power into the national energy mix.

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Anders Blom, Senior Vice President of Renewable Energy at Norfund, stated, “Norfund is thrilled to lead this investment round in Xurya, mobilizing private and public capital into a company that is making vital contributions to the energy transition in Indonesia. The investment is a perfect fit with the mandate of the Climate Investment Fund of contributing to avoiding greenhouse gas emissions by investing in renewable energy in emerging markets.”

Gunilla Nilsson, Investment Director of Energy and Climate at Swedfund, added, “We are proud to partner with Xurya on our first direct investment in Indonesia’s renewable energy sector. With a shared mission to combat climate change in a high emitting country, and a focus on measurable impact metrics, we look forward to actively contributing to sustainable impact for people and the environment alike.”

Mason Wallick, CEO at Clime Capital, remarked, “We are proud to continue supporting Xurya following our initial investment in 2020 – our first investment after the launch of Clime Capital amid the COVID shutdown. This follow-on investment demonstrates the effectiveness of Clime Capital’s early-stage risk capital model in scaling promising clean energy companies to accelerate their growth.”

Srini Nagarajan, Managing Director and Head of Asia at BII, shared, “We are delighted to be supporting a company like Xurya, which is at the forefront of driving innovation in the commercial and industrial solar energy market in Indonesia. As the UK’s DFI, this investment reflects our commitment to sustainable development to support and strengthen our partnership with Indonesia to achieve a greener and more resilient future, especially as we celebrate the 75th anniversary of diplomatic relations between the UK and Indonesia this year.”

Helen Wong, Managing Partner at AC Ventures, commented, “The urgency to do something about climate change is clear, especially in Southeast Asia. Similarly, the investment opportunity has never been greater. We are proud to continue supporting Xurya as the largest player in Indonesia’s commercial and industrial solar energy market.”

Since its founding, Xurya has established over 170 solar projects across Indonesia, avoiding carbon emissions by 152,000 tons of CO2 annually and creating more than 1,600 green jobs. With the fresh capital, Xurya aims to avoid an additional 370,000 tons of CO2 per year.

About PT Xurya Daya Indonesia

Xurya is dedicated to transforming Indonesia’s energy landscape through innovative solar solutions. By offering no-upfront-cost rooftop solar rentals, Xurya makes it easier for businesses to adopt renewable energy. Their services encompass funding options, technical design, feasibility studies, installation, operation, and maintenance.

About the Investors

• Norfund: Norway’s investment fund for developing countries, focusing on sustainable job creation and poverty reduction.
• Swedfund: Sweden’s development finance institution, dedicated to sustainable investments in developing countries.
• Clime Capital: A Singapore-based fund management company specializing in clean energy investments in Southeast Asia.
• AC Ventures: A venture capital firm investing in tech-enabled businesses in Indonesia and Southeast Asia.
• British International Investment: The UK’s development finance institution and impact investor, committed to sustainable development.

The post Xurya Secures $55 Million Investment to Accelerate Indonesia’s Solar Energy Revolution appeared first on Marketing In Asia.

This enhanced partnership builds upon the initial RM10 million Portfolio Guarantee programme introduced in April last year. The new SME PG-i scheme not only offers a higher allocation but also expands its reach to provide working capital financing to a broader segment of underserved SMEs through Funding Societies’ leading Islamic digital financing solutions. Eligible SMEs will benefit from longer-term financing and preferential interest rates, which are the lowest within Funding Societies’ existing portfolio.

Kelvin Teo, Co-founder & Group Chief Executive Officer of Funding Societies | Modalku, emphasized the importance of collaboration in bridging the MSME financing gap, which has widened to RM290 billion in 2022, according to the Securities Commission’s 5-Year Roadmap. He stated, “It is imperative that stakeholders within the ecosystem collaborate to offer innovative solutions that can better complement traditional financing sources. On this front, we are delighted to further strengthen our partnership with CGC with this additional tranche.”

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Teo added, “The Islamic SME Portfolio Guarantee Scheme is a continuation of Funding Societies’ product roadmaps to scale our Shariah-compliant proposition to support creditworthy Malaysian SMEs of all sizes to thrive, contributing to Malaysia’s leadership in Islamic finance and ambition to be a global leader in Islamic Fintech.”

CGC’s President & Chief Executive Officer, Datuk Mohd Zamree Mohd Ishak, echoed this sentiment, highlighting the success of the initial RM10 million tranche launched in April 2023. He mentioned, “Given the success of the first tranche, I am pleased that CGC launched a second tranche of RM30 million Islamic PG with Funding Societies. This initiative is in line with CGC’s 5-Year Strategic Plan 2021-2025 and meets our objectives to partner MSMEs through life stages by providing E2E financial offerings and become a digitally savvy organisation to propel scale and speed of MSMEs’ impact.”

The SME PG agreement was signed by Wong Kah Meng, Group Chief Operating Officer, Funding Societies | Modalku and Co-Founder of Funding Societies Malaysia, together with Sean Tan, CGC’s Chief Business Officer. It was witnessed by Kelvin Teo and Datuk Mohd Zamree.

For more information on the SME Portfolio Guarantee or Funding Societies’ Business Term Financing facility, please visit Funding Societies Malaysia.

About Funding Societies

Funding Societies | Modalku is the largest unified SME digital finance platform in Southeast Asia. Registered with the Securities Commission Malaysia (SC) and licensed in Singapore, Indonesia, and Thailand, Funding Societies operates across Southeast Asia. Backed by prominent investors including Khazanah Nasional and SoftBank Vision Fund 2, the FinTech company provides business financing to MSMEs, supported by individual and institutional investors.

About CGC

Established in 1972, Credit Guarantee Corporation Malaysia Berhad (CGC) bridges the gap between financial institutions and MSMEs by guaranteeing financing for underserved entrepreneurs. With over 51 years of experience, CGC has transformed into a financially sustainable institution, supporting MSMEs with innovative financing solutions.

For more information, visit CGC Malaysia.

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Randstad, the world’s largest talent company, has shared preliminary findings from its 9th annual Employer Brand Research in Malaysia. Conducted by Kantar TNS in January 2024, this comprehensive study surveyed 173,000 respondents globally, including 2,500 in Malaysia. The research stands out as the world’s most extensive employer branding study, reflecting general audience perceptions.

The data shows that employees who did not receive inflation compensation are almost 40% more likely to seek new jobs, underscoring the need for employers to align with talent expectations regarding inflation adjustments. Fahad Naeem, Country Director at Randstad Malaysia, highlighted, “With nine years’ worth of talent expectations and employer brand data collected in Malaysia, we can analyse how workforce priorities have shifted, what talent are most worried about, and what employers can do to effectively attract and retain talent. While the pandemic brought about solidarity, employers must now understand that talent has new and higher expectations that require them to be more proactive when engaging talent.”

The research also identified work-life balance and limited career growth as the top reasons why Malaysian talent resigns. A significant 48% of respondents expressed a desire to improve their work-life balance as their primary motivation for considering a job change. This was followed by aspirations for career growth, with 37% seeking roles that offer greater responsibilities and promotion opportunities. Notably, this trend is more pronounced among younger demographics, with 40% of Gen Z respondents prioritising career progression, compared to 33% of their older counterparts.

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Salary concerns also weigh heavily on Malaysian talent, with 34% of respondents citing low pay coupled with rising living costs as their reason for seeking new employment opportunities. Naeem commented, “An employee’s work-life balance depends significantly on the organisational culture. Managers play a key role in this by maintaining productivity in hybrid work settings, ensuring workloads are fairly distributed to keep daily work engaging while promoting skill development. To retain and attract top talent seeking the right environment, companies must proactively understand and support their workforce’s needs. It’s about fostering an environment where employees feel valued, empowered, and motivated to thrive.”

The survey further highlights the evolving job change dynamics among digital natives, with 29% of Gen Z respondents inclined to switch roles upon losing interest in their current positions. This aligns with the broader trend of 43% of Gen Zers planning to change jobs in 2024.

Digital channels are increasingly popular among job seekers in Malaysia. Of the 34% of respondents looking for a job this year, 68% plan to use job boards or search engines, and close to half (47%) will use social media platforms like Facebook and WhatsApp. Naeem noted, “Malaysian job seekers leverage online platforms not just to browse and apply for jobs, but also to research company culture and evaluate if the organisation’s initiatives, policies, and opportunities align with their career aspirations. This talent attraction approach puts the onus on job seekers. In a talent-scarce market, it’s important for companies to invest in people development to improve their retention rate. These people’s initiatives can also help strengthen their employer brand and attract a wider pool of qualified candidates.”

Naeem further added, “While social media platforms like Facebook, Telegram, and WhatsApp are cost-effective digital platforms to reach out to a big talent pool, it is essential for employers to promote job openings through trustworthy channels like company websites or reliable job search platforms due to the high risks of fraudulent digital job advertisements. Companies have the opportunity to use these channels to educate job seekers on their typical job search process, which requires job seekers to apply directly through official job boards or company websites instead of social media or text messaging platforms.”

The full research report, which includes data on employee value proposition and attitudes towards AI developments and equity, will be released by Randstad Malaysia in July 2024.

About Randstad Employer Brand Research

The Randstad Employer Brand Research is the most comprehensive, independent, and in-depth study of employer branding among working-age adults worldwide. This research explores talent insights, delving into the perceptions and drivers that influence workers, and identifying the most attractive employers. Initiated in 2000, the research is independently conducted by Kantar, Randstad’s international research partner. The latest survey respondents were polled in January 2024.

About Randstad

Randstad is a global leader in talent solutions, committed to being the world’s most equitable and specialised talent company. As a partner for talent, we excel in four specialisations: Operational, Professional, Digital, and Enterprise. We provide clients with high-quality, diverse, and agile workforces essential for thriving in a talent-scarce world. We assist individuals in securing meaningful roles, developing relevant skills, and finding purpose and belonging in their workplaces. Through our value creation, we are dedicated to fostering a better and more sustainable future for all.

Headquartered in the Netherlands, Randstad operates in 39 markets and employs approximately 40,000 people. In 2023, we supported 2 million talents in finding work and generated a revenue of €25.4 billion. Randstad N.V. is listed on the Euronext Amsterdam.

For more information, visit Randstad Malaysia.

The post Randstad’s 9th Annual Employer Brand Research Reveals Malaysian Workers’ Inflation Woes and Evolving Job Market Trends appeared first on Marketing In Asia.

Founded by cosmetic dermatologist Dr. Renita Rajan, CHOSEN^® focuses on developing innovative skincare products through patents and cutting-edge formulations while expanding into IoT-led skincare solutions. Now in its fourth year, CHOSEN^® plans to utilize the funds to grow its headcount and enhance its supply chain capabilities.

“This seed round provides us with the flexibility to strategically expand our operations and explore new areas for growth. Our next step is to explore partnerships with B2B sectors such as hospitality, health, travel, and leisure to expand our distribution channels.  Our goal is to secure pre-series funding of $10 to $20 million later this year,” said Dr. Renita Rajan, Founder of CHOSEN^®.

Earlier this year, CHOSEN^® was featured in Peak XV’s cohort of women-led startups, marking a significant milestone with the $100,000 grant. Over the past 4 years, CHOSEN^® has developed a multi-channel ecosystem of highly active cosmetic products tailored for Indian skin types. CHOSEN^® currently offers 34 SKUs, with 12 more in the pipeline and additional products slated for launch within the next 18 months.

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With an LED mask design patent and four additional patents in progress, CHOSEN® recently launched SAFESCREEN® TINTENSE Tinted Sunscreen Lotion, an outstanding tinted sunscreen featuring India’s first-ever combination of non-nano zinc, non-nano titanium, and non-nano iron oxide. This made-for-India, pregnancy, nursing, and reef-safe sunscreen offers high-level protection against HEVL, UV, and IR rays while providing flawless coverage, containing up to 93.04% natural, biodegradable content. Additionally, there are several ongoing innovative projects, including a melanin lab and IoT-driven personalized skincare technology.

“At CHOSEN^®, we are committed to creating long-term, safe, and effective wellness solutions. Our products are designed to provide lasting benefits, reflecting our dedication to quality and innovation,” Dr. Renita Rajan added.

With a headcount of 130 and plans for further recruitment, CHOSEN® is poised for significant growth, projecting a 2x increase in scale this fiscal year.

About CHOSEN^®

CHOSEN^® is a pioneering beauty and wellness brand in India, deeply rooted in dermatological expertise and a commitment to customer satisfaction. Their products, carefully formulated with high-quality ingredients and validated by scientific research, are designed to meet the diverse needs of individuals of all ages and skin types. Embracing inclusivity, CHOSEN^® offers safe formulations, including specialized lines tailored for pregnant and nursing mothers, ensuring that everyone can indulge in self-care without compromise. Sustainability is the core ethos, reflected in their eco-friendly packaging and emphasis on natural, biodegradable ingredients. Through vibrant social media engagement, educational events, and strategic partnerships with experts, CHOSEN^® fosters a sense of belonging and support within its community. By prioritizing customer relationships and community building, CHOSEN^® not only enhances its brand reputation but also ensures that every individual feels valued and empowered on their journey towards beauty and wellness.

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The Power of Persuasion: Trust and its Pitfalls

At its core, influencer marketing thrives on trust. Consumers develop parasocial relationships with influencers, feeling a connection that transcends the virtual space. This inherent trust makes them receptive to persuasion, often blurring the lines between genuine endorsements and paid promotions. A 2022 study by Edelman Malaysia found that 63% of Malaysian consumers trust influencer recommendations, highlighting the significant persuasive power wielded by influencers.

In Malaysia, the rise of local celebrities and social media personalities as influencers further amplifies this effect. A 2023 report by Influencer Marketing Hub (IMH) states that Malaysia has over 18 million active social media users, with a strong preference for local content. This creates a scenario where familiar faces endorsing products can significantly sway consumer decisions.

Transparency: A Murky Landscape

Regulatory bodies like the Federal Trade Commission (FTC) in the US and the Malaysian Communications and Multimedia Commission (MCMC) have issued guidelines requiring influencers to disclose sponsored content. However, the effectiveness of these guidelines remains a concern. Disclosures are often buried in hashtags like #ad or #sponsored, easily overlooked by consumers. A 2023 survey by YouGov Malaysia revealed that only 42% of respondents felt confident in identifying sponsored content on social media. This lack of transparency undermines consumer trust and raises concerns about deceptive advertising practices.

Authenticity Under Fire: The Illusion of Perfection

The very foundation of influencer marketing – authenticity – often comes under scrutiny. Influencers may feel pressure to promote products that may not align with their genuine beliefs or experiences, leading to inauthentic endorsements. A 2022 study by The Malaysian Bar found that 72% of Malaysian respondents believe influencers sometimes promote products they don\’t actually use. This creates a sense of distrust and can damage the credibility of influencers in the long run.

Furthermore, the prevalence of photo editing and sponsored content can create unrealistic expectations about products and lifestyles. Platforms like Instagram are notorious for portraying a curated reality, often heavily edited to showcase \”perfect\” lives and flawless products. This can negatively impact mental well-being, particularly among younger audiences who are more susceptible to social comparison. A 2023 study by the National Institutes of Health (NIH) found a correlation between increased social media use and body image dissatisfaction, particularly among young adults.

The Ethical Responsibility of Influencers: Beyond Legal Requirements

Influencers have an ethical responsibility to their audience that extends beyond legal requirements. This includes but not limited to:

Promoting products they genuinely believe in: Endorsements should reflect their personal experiences and values. Partnering with brands that align with their interests fosters trust and authenticity.

Disclosing sponsorships clearly and upfront: Transparency is key. Disclosures should be prominent and easy to understand, avoiding vague captions or buried hashtags.

Avoiding misleading or deceptive practices: This includes exaggerating product benefits, using misleading visuals, or making false claims about their experiences.

Protecting Consumers: A Shared Responsibility

The onus of ethical influencer marketing doesn’t solely fall on influencers. Brands also have a crucial role to play:

Partnering with influencers who align with their brand values: Choosing influencers who genuinely represent the brand ensures a more credible and authentic message resonates with consumers.

Providing clear guidelines on disclosure: Brands should provide clear instructions on how sponsored content should be disclosed. This protects both the brand and the influencer from potential legal ramifications.

Prioritizing transparency and ethical marketing practices: Building trust with consumers through honest and transparent marketing practices is essential for long-term brand success.

The Road Ahead: Regulatory Frameworks and Self-Regulation

While existing regulations attempt to address disclosure issues, stricter enforcement mechanisms might be necessary. The MCMC could consider implementing a system for flagging undisclosed sponsored content, similar to what some social media platforms have begun exploring. Additionally, self-regulation within the influencer community can play a vital role. Establishing ethical codes and best practices can foster a more responsible environment. Industry associations and influencer marketing platforms can play a key role in facilitating these discussions and promoting ethical influencer marketing practices.

Building a Sustainable Future

Influencer marketing, when conducted ethically, offers a valuable tool for brands and consumers alike. By prioritizing transparency, authenticity, and responsible practices, all stakeholders can work towards a sustainable future for this dynamic marketing strategy. Consumers can make informed decisions based on clear and honest disclosures. Influencers can maintain their credibility and build stronger relationships with their audience by being authentic and transparent. Brands can build genuine connections with their target audience and achieve long-term success through ethical influencer marketing practices. This ethical approach paves the way for a more trustworthy and impactful influencer marketing landscape in Malaysia. So, by working together, influencers, brands, and regulatory bodies can ensure a sustainable future for influencer marketing in Malaysia, fostering a space that benefits all stakeholders.

Influencer marketing offers a powerful tool for brands to connect with consumers in a genuine and authentic way. However, it’s crucial to navigate this space ethically to ensure its long-term viability. By following the recommendations outlined above, all stakeholders can contribute to building a more trustworthy and impactful influencer marketing landscape in Malaysia.

Influencer marketing platforms have a significant role to play in promoting ethical practices within the industry. They can develop features that make disclosing sponsored content clear and effortless for influencers. This could involve implementing mandatory disclosure flags or offering pre-formatted templates. Additionally, these platforms can provide educational resources for influencers, educating them on best practices for ethical marketing and responsible brand partnerships. Furthermore, they can leverage data and analytics to connect brands with influencers whose values and audience demographics align, fostering more authentic and credible partnerships.

Social media algorithms play a crucial role in determining the reach and impact of influencer marketing campaigns. It\’s important to consider how these algorithms can be harnessed to promote transparency and authentic content. Ideally, platforms could develop algorithms that favor content that is clearly labeled as sponsored and prioritizes genuine user engagement over tactics that exploit the system. This could involve rewarding influencers who prioritize authenticity and user interaction over those who rely heavily on purchased followers or inauthentic practices.

The regulatory landscape surrounding influencer marketing is constantly evolving. Staying informed about these developments is essential for all stakeholders involved, including influencers, brands, and platforms. This allows everyone to adapt their practices to comply with changing regulations and ensure a future where influencer marketing operates ethically and responsibly. By working together and addressing these challenges, influencer marketing can continue to be a valuable tool for brands and consumers alike.

The post Examining the Ethics of Influencer Marketing in Malaysia appeared first on Marketing In Asia.

Aligning strategically with JustCo’s refreshed brand purpose, “The Place That Works For You,” this initiative reinforces JustCo’s position as the go-to solutions provider for its diverse membership base. According to a recent survey by Milieu Insight, commissioned by JustCo, amenities and services are vital to SMEs, with 64% of respondents highlighting their importance. Additionally, 52% emphasized the significance of employee productivity and well-being when selecting a workspace.

National trade associations, such as the Action Community for Entrepreneurship (ACE.sg), have joined this initiative, catalyzing the growth journeys of entrepreneurs. Patrick Lim, Chief Executive Officer of ACE.SG, stated, “Building a vibrant, cohesive, and supportive ecosystem is central to our mission as the national trade association for startups. We are delighted to collaborate with JustCo in their efforts in providing not just creative workspace solutions but also additional support to help accelerate the entrepreneurial journey among founders and growth of startups in Singapore.”

Kong Wan Long, Co-founder and Chief Commercial Officer of JustCo, reflects on the significance of the refreshed brand purpose: “It is crucial for professionals to create a meaningful connection with the workplace to achieve success as the business landscape is evolving. At JustCo, we strive to develop a deeper sense of belonging among employees by providing a unique and personalized workspace experience that works for all professionals.”

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He added, “Our new support platform goes beyond flexible workspace solutions, extending the traditional co-working experience to one that empowers businesses, particularly SMEs and startups. We’re committed to being a trusted partner, guiding our members through the complexities of the modern business environment with our comprehensive range of services. This equips them for success on their entrepreneurial journey.”

JustCo’s commitment to fostering a supportive community is further highlighted by their newest campaign video, which spotlights eight exceptional business leaders from diverse backgrounds and industries. These leaders exemplify the spirit of innovation and collaboration, inspiring professionals to connect with the wider JustCo community and unlock opportunities for their next breakthrough.

With over 40 centers across the Asia Pacific, JustCo is dedicated to sustainable growth in its six regional markets. The company has already secured a series of new center launches for the year ahead. By leveraging its innovative support platform and commitment to empowering businesses, especially SMEs, JustCo is poised to significantly accelerate the growth of businesses in the region and beyond.

About JustCo

JustCo is Asia Pacific’s leading provider of flexible workspaces for businesses of all sizes seeking flexible work solutions. Founded in 2011 and headquartered in Singapore, JustCo leads Singapore’s coworking scene with the largest network, offering close to 50 coworking centres across eight gateway cities in the region. JustCo empowers flexible work across our network of high-quality coworking centres in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond flexible workspace solutions, we also strive to be the place that works for all individuals and businesses, revolutionising how people work by providing a platform that fosters growth, connections, collaborations and opportunities for our ever-growing JustCo community and beyond.

For more information, visit our website at https://www.justcoglobal.com/sg/.

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1. The Founder (2016) – “Innovation and Strategy in Business”

Directed by John Lee Hancock, Rated PG-13

“The Founder” narrates the development of McDonald’s from one food point to the worldwide chain, focusing on the strategic war between Ray Kroc and McDonald’s brothers. The story tells about the sequence of cutthroat business moves and ethical predicaments, which Kroc should consider as he starts franchising the brand. The film provides strongly relevant teaching points regarding the ethics of growing a business, innovation, and strategic adaptability. Kroc’s portrayal is a very compelling narrative about the possible costs of ambition, where the McDonald brothers’ portrayal of cautiousness contrasts against it.

2. The Social Network (2010) – “Ideas vs. Execution in the Tech Industry”

Directed by David Fincher, Rated PG-13

“The Social Network” delves further into the genesis of Facebook and posits from the perspective of execution rather than mere ideas. It exposes the interpersonal battles and lawsuit battles that come along the way as the company grows. It shows the importance of visionary ideas with robust execution in the tech industry. This movie goes in every minute detail about the event, so naturally, the film becomes a must-watch for every aspirant and flourishing entrepreneur in tech. Sharp dialogues and complex character dynamics all serve to further enrich the narrative, offering even more insights about how personal relationships affect the business operations and clear communication in partnerships.

3. The Dirty Dozen (1967) – “Team Dynamics and Leadership”

Directed by Robert Aldrich, Not Rated

While primarily a military drama, “The Dirty Dozen” offers profound insights into leadership and team management under extreme pressures. Entrepreneurs can draw lessons on the importance of assembling a diverse team, recognizing individual strengths, and the strategic flexibility needed to lead a team towards achieving complex goals. The film’s setting in a high-stakes wartime scenario underscores the criticality of making quick decisions and the value of unconventional strategies, making it a unique study in adapting leadership styles to suit challenging environments.

4. Apollo 13 (1995) – “Crisis Management and Team Collaboration”

Directed by Ron Howard, Rated PG-13

“Apollo 13” is a compelling portrayal of effective teamwork and crisis management during the ill-fated Apollo 13 lunar mission. This film highlights the critical importance of problem-solving, team collaboration, and leadership under life-threatening circumstances, offering invaluable lessons for managing business crises. The intense focus on technical details and procedural accuracy provides an additional layer of realism, illustrating the importance of expertise and meticulous planning in overcoming unexpected challenges.

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5. Ratatouille (2007) – “Innovation and Meritocracy in the Workplace”

Directed by Brad Bird, Rated G

The movie “Ratatouille” not only emerges as a charming exercise in animation but also makes a very serious essay on innovation and how workplace challenges are overcome. This goes on to show that anyone can really have great ideas and even the most surprising ones really come from people from the most surprising places if they are only given a chance. This is, therefore, a recommended movie for business entrepreneurs who would want to instil new talents and creativity in their ventures. A synopsis of the Ratatouille film can be shown to tell the story of Remy, who is a rat dreaming to become a chef in Paris. The movie shows the audience how to follow the desires of their heart against all odds and reveals to them what power lies in embracing diversity and being innovative in your business.

6. The Wolf of Wall Street (2013) – “Ethics and Consequences in Business”

Directed by Martin Scorsese, Rated R

The movie provides an unvarnished look at the career of stockbroker Jordan Belfort and his rise to power fueled by greed and corruption. “The Wolf of Wall Street” is a warning tale of how dangerous it is for one to have a lapse in ethic and commit long-term fraud against people, all in the name of doing business. This fascinating seduction of excess and ruin, it’s an obnoxiously impudent morality tale about how to make decisions in order to sustain business, told with a lot of energy and a sense of fun.

7. Molly’s Game (2017) – “Strategic Thinking and Ethical Boundaries”

Directed by Aaron Sorkin, Rated R

“Molly’s Game” is about Molly Bloom’s journey from Olympic-class skier to running an exclusive high-stakes poker game. This film highlights the importance of strategic thinking, maintaining ethical boundaries, and the personal costs of running a business within legal gray areas. Molly’s ability to navigate complex legal and ethical landscapes while building a profitable venture offers crucial lessons in resilience and strategic planning. Her story is a compelling exploration of the dynamics of power, gender, and entrepreneurship in a high-stakes environment.

8. Joy (2015) – “Product Development and Market Strategy”

Directed by David O. Russell, Rated PG-13

“Joy” represents an inspiring story of one Joy Mangano, the woman who needed to fight much in both her personal and professional life on her way to commercial success for her invention, the Miracle Mop. This video is particularly helpful to entrepreneurs, since they get advice in regard to product development and patenting, manufacturing, but most importantly, the aspect of personal resilience when life gives out its lemons. Joy’s journey from concept to market success is a road with potholes and fresh pavement, an honest look at what it really takes to move an innovative product into a brutally competitive market.

9. Moneyball (2011) – “Innovative Analytics in Business”

Directed by Bennett Miller, Rated PG-13

“Moneyball” personifies how data analytics can disrupt conventional practices of any given field, in this case, baseball scouting. The movie shows how innovative strategies, based on data, may make the business achieve more with fewer resources, so it is highly recommended for young entrepreneurs who are interested in learning how to take advantage of modern data-based decision-making. The story of Billy Beane’s analytical approach to assembling a baseball team with a small budget is a good example of how big data can be transformational to industries, departing from common trends.

10. The Big Short (2015) – “Understanding Market Failures and Opportunities”

Directed by Adam McKay, Rated R

“The Big Short” looks at the rise in the financial crisis of 2008 and emphasizes corruption and greed as the cause of igniting collapse in the housing market. The movie clearly brings out market inefficiencies and an ideal ethical investment practice. However, the most complex financial concepts that entrepreneurs need to understand in order to really comprehend and hence be successful in their businesses, reflect ethical transparency and ethics for remaining successful in business, thanks to the fourth wall being broken and other innovative story-telling techniques that make such comprehension possible.

These ten movies are not only a hoot to watch but contained so many lessons within them about the difficulty of running a business. They cut across some of the themes that entrepreneurs often grapple with, from ethical dilemmas to dealing with crises or the need for strategic innovation and market disruption. This book will make a wonderful addition to your library, as every story conveys particular insights and becomes a must-use guide for everybody who wants to go further in detail into the dynamics of doing business and leading.

The post Top 10 Business-Related Movies for Aspiring Entrepreneurs appeared first on Marketing In Asia.

Goyal explained on X (formerly Twitter), “At Zomato, having precise and up-to-the-minute weather information is pivotal for making informed business decisions to enhance our customer service. Therefore, we undertook the initiative to create a solution that empowers us in this aspect.”

As part of its Zomato Giveback initiative, the company is extending free API access to all institutions and businesses across the country, underscoring the importance of resource-sharing for the collective benefit of the public.

Goyal highlighted the substantial potential of this comprehensive data in unlocking various weather-related applications for enterprises and research institutions. “Through collaborations like the one with CAS – IIT Delhi, we anticipate that more organizations and companies will leverage this resource to contribute to the overall welfare of our economy,” he expressed.

Presently operational in 45 Indian cities, the Weather Union is slated for expansion to additional cities in the near future.

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Capturing Attention in a Digital World

While Malaysians are undeniably glued to their smartphones, a recent study by the Malaysian Advertisers Association (MAA) revealed a surprising fact: 72% of consumers still recall seeing an Out-of-Home (OOH) ad in the past week. This highlights the continued effectiveness of billboards in a world dominated by digital screens.

The Rise of Digital Billboards

The game has changed with the introduction of digital billboards. These dynamic displays offer several advantages:

• Captivating Visuals: High-resolution screens showcase eye-catching visuals that are more impactful than static displays. Imagine a billboard for a local durian stall showcasing its creamy, golden flesh during peak durian season!
• Targeted Content: Digital billboards can tailor content for specific times of day or demographics. A billboard for a fitness app placed near a popular jogging path could display motivational messages during peak exercise hours.

Addressing Measurement Concerns

A common criticism of billboards has been the difficulty in measuring their effectiveness compared to digital advertising. However, advancements are changing this narrative.

• Location Intelligence: Data on anonymized phone location trends can be used to estimate audience demographics exposed to specific billboards.
• QR Codes and Social Media Integration: QR codes on billboards can bridge the gap between physical and digital experiences. Users can scan the code to visit a landing page, engage with social media campaigns, or download an app, providing valuable data for campaign measurement.

Balancing Creativity with Regulation

The rise of digital billboards necessitates addressing potential issues:

• Visual Clutter: With more dynamic displays, careful planning is crucial to avoid overwhelming viewers with information overload.
• Light Pollution: Regulations regarding display brightness need to be considered to minimize light pollution in urban areas.

A Local Success Story: AirAsia Takes Flight

AirAsia, a prominent Malaysian budget airline, recently employed a creative digital billboard campaign. Their displays featured interactive games that passersby could play by waving their hands, generating social media buzz and brand engagement. This exemplifies the power of blending technology and audience participation with billboard advertising.

Another case study in simplicity where the power of “less is more” proves to pays. Look no further than Siti Khadijah’s billboard campaign. Their simple yet powerful message (“nak… mak teringin nak pakai telekung Siti Khadijah“) resonated deeply with their target audience (mothers). This highlights the enduring effectiveness of clear and concise messaging.

The Future of Billboards in Malaysia

By embracing technology, strategic location selection, and impactful creative elements, billboards can effectively:

• Capture Attention: Stand out in a digital world with captivating visuals and dynamic displays.
• Spark Engagement: QR codes and interactive elements can bridge the gap between physical and digital experiences.
• Influence Decisions: Clear calls to action and targeted messaging can prompt viewers to take action.

Billboards are not relics of the past; they are a powerful tool in the modern marketing arsenal. By addressing critical issues and leveraging new possibilities, billboards can ensure their continued relevance in Malaysia’s ever-evolving marketing landscape.

Note: This article is part of a publication from a study conducted by Mohd Juraij bin Abd Rani and Nursheilaizati binti Abdullah from Faculty of Business & Communication, Universiti Malaysia Perlis on the impact and effectiveness of Out-of-Home (OOH) advertisement in Malaysia.

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In another post on X, Goyal discussed the rationale behind this new fleet, explaining, “Such large orders were earlier served by multiple regular fleet delivery partners, and the customer experience wasn’t what we really aspired for… These new vehicles should solve most of the problems our customers face while placing large orders on Zomato.”

The introduction of the large order fleet is part of Zomato’s strategy to widen its market by accommodating more scenarios for food delivery.

Goyal mentioned that the fleet is still evolving, with future plans to include features like cooling compartments and hot boxes with temperature control to maintain the food’s quality and temperature. “The vehicles are still a ‘work in progress’,” he noted.

This announcement follows an earlier controversial initiative by Zomato to launch a ‘pure veg fleet’ for deliveries from vegetarian-only restaurants, which was met with criticism on social media. The company subsequently abandoned its plans for distinctive green uniforms and boxes following the backlash.

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Sumit Bansal, VP, Asia Pacific & Japan, BlueVoyant said, “The use of malicious search engine ads is on the rise and poses a significant threat to internet users and companies worldwide. Instead of a link from an ad leading you to your bank’s login page, it can instead lead to a phishing website or malware download — risking personal, financial, and corporate information.”

So, what are Search Engine Ads?

Search engines like Google, Bing, and Yahoo, with their easy-to-use interfaces and vast user bases, allow users to easily and efficiently find things online. Given their wide acceptance, it was only a matter of time before they became a target for cyber criminals.

Most search engines allow advertisers to promote their websites by displaying paid ads in the user’s search results. Using simple, self-service, and readily available advertising tools, advertisers can pinpoint and reach their unique target audience based on multiple criteria, making their ads more effective and profitable.

Most ads appear at the top of the search results, above the organic results, and are annotated as an advertisement. Typically, search engine advertisements consist of a title, description, and a link to the advertised website.

Search engines have long been trusted, so users have historically had little reason to doubt the ads they see.

How Does this Kind of Phishing Work?

These fraudulent search engine ads are designed to appear benign, therefore making them an effective phishing distribution mechanism. When an unsuspecting user types into the search engine their financial institution’s name and “login,” or something similar, the ad they see may lead them to a fake login. These fake websites can be used to steal their login credentials, which could be reused for other accounts, including corporate ones, or to download malware.

Bansal explained, “We have observed that when setting up a malicious ad campaign, threat actors utilise the various customisation options available for advertisers. The settings allow them to display the ads only to specific users who meet predefined criteria, targeting the most vulnerable and profitable victim profiles while helping to evade detection.”

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“To further avoid detection, threat actors employ unique session cookies for users redirected to the site from the ad. This makes it difficult for bots or security vendors to detect the phishing content. In addition, the phishing ads often link to lookalike domains of the impersonated brand, adding another layer of deception.”

“To execute these malicious ad campaigns, threat actors typically acquire compromised ad accounts from deep and dark web communities. They then craft tailor-made ad campaigns, register phishing websites, and implement additional evasion mechanisms before launching the ad campaign.”

How Can You Protect Your Company and its Reputation?

“We recommend that enterprises, especially financial institutions, monitor for suspicious search engine ads possibly impersonating the company’s brand, using various search keywords, user agents, and geolocations, in multiple search engines.”

Organisations are urged to also report all fraudulent websites and associated ads. Enterprises should also raise awareness about the dangers of search engine ads among clients and employees and advise them to bookmark legitimate websites. Organisations should consider working with a Digital Risk Protection vendor with ad detection and analysis capabilities to proactively detect and take down malicious search engine ads and their related phishing websites.

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Uniting Athletes and Coaches

SportsSkill serves as a virtual nexus where athletes of all levels and disciplines can seamlessly connect with experienced coaches from around the globe. Whether you’re a novice seeking fundamental skills or a seasoned competitor aiming for the podium, the platform offers an extensive network of specialized coaches to cater to diverse needs.

Personalized Coaching, Anywhere, Anytime

Gone are the days of one-size-fits-all coaching programs. With SportsSkill, athletes receive personalized guidance tailored to their unique strengths, weaknesses, and aspirations. Through a combination of video calls, messaging, and data-driven analysis, coaches provide targeted feedback and training plans, empowering athletes to maximize their potential from the comfort of their own training grounds.

Bridging the Gap with Virtual Training Sessions

Distance is no longer a barrier to impactful coaching, thanks to SportsSkill’s innovative virtual training sessions. Athletes can upload their videos and share with the coaches for feedback, and corrections. This immersive experience not only fosters a sense of connection and accountability but also ensures that athletes can fine-tune their skills with precision and efficiency.

Fostering a Community of Support and Growth

Beyond the coach-athlete relationship, SportsSkill cultivates a vibrant community of like-minded individuals united by their passion for sports. Through interactive forums, group chats, and collaborative sessions, users share insights, celebrate achievements, and offer support along the journey to excellence. This sense of camaraderie fuels motivation, fosters learning, and propels athletes to new heights of success.

Embracing the Future of Sports Coaching

In a world where innovation drives progress, SportsSkill stands at the forefront of the sports coaching revolution. By harnessing technology, connectivity, and a commitment to excellence, the platform empowers athletes to transcend boundaries and unlock their full potential. Whether you’re a coach with a wealth of knowledge to share or an athlete with dreams of greatness, SportsSkill invites you to join the movement and redefine what’s possible in the world of sports coaching.

In today’s rapidly evolving sports landscape, the fusion of technology and coaching expertise has become a game-changer in honing athletes’ skills and knowledge. One pioneering concept gaining momentum is the creation of a comprehensive video coaching platform, offering athletes access to expert insights and guidance from top-tier coaches. This innovative approach not only benefits athletes directly but also establishes a transformative resource for coaches globally, elevating the standards of sports education on an international scale.

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The journey towards establishing this groundbreaking initiative begins with a strategic partnership with the academy’s head coach. This collaboration is pivotal in mapping out the platform’s content, from identifying key topics to orchestrating filming logistics. By tapping into the head coach’s wealth of experience, the platform can be tailored to address the specific needs and challenges faced by the academy’s athletes.

With topics delineated, the next phase involves capturing coaching tips and demonstrations with precision and clarity. High-definition filming is imperative to effectively convey nuanced techniques and strategies. Through concise and engaging videos, athletes gain invaluable insights spanning technical mastery to mental fortitude, enhancing their overall performance and understanding of the sport.

Post-filming, meticulous editing and categorization are employed to ensure seamless navigation and accessibility on the academy’s dedicated login platform. Organizing the content intuitively empowers athletes to navigate through the wealth of information effortlessly, maximizing their learning experience and skill acquisition.

Accessible to all players and camp attendees, the video coaching platform offers on-demand access to expert guidance, transcending geographical barriers and time constraints. This democratization of coaching fosters a culture of continuous improvement, empowering athletes to refine their skills at their own pace, irrespective of their physical location or training schedule.

Central to the platform’s success is the integration of feedback mechanisms, soliciting input from athletes and coaches alike. This iterative process facilitates ongoing refinement and enhancement of content, ensuring its relevance and efficacy. By remaining responsive to the evolving needs of its users, the platform remains a dynamic and indispensable resource for athletes and coaches alike.

In addition to regular updates, the platform’s scope can be expanded to encompass a diverse array of topics and disciplines, catering to athletes of varying proficiency levels and interests. This holistic approach ensures that the platform remains engaging and relevant, catering to the multifaceted needs of today’s athletes.

Beyond the academy’s confines, the platform has the potential to transcend borders, reaching athletes and coaches worldwide. Through strategic partnerships and collaborations, its impact can be amplified, fostering a global community of athletes and coaches united by a shared pursuit of excellence.

Furthermore, leveraging the SportsSkill  platform can amplify coaches’ visibility and impact, positioning them as influential figures in the global sports arena. This platform serves as a springboard for personal and professional growth, facilitating networking opportunities and access to a wealth of resources.

The creation of a comprehensive video coaching platform represents a watershed moment in sports education. By harnessing the synergies of technology and coaching expertise, this initiative has the power to revolutionize the way athletes learn and excel in their respective disciplines. As the global sports landscape continues to evolve, initiatives like these are instrumental in shaping the future of sports education and coaching, empowering athletes and coaches alike to realize their full potential on a global stage.

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Range Protocol, a unified liquidity provisioning platform, today announced the launch of Skate, the universal application layer that empowers apps to run on thousands of chains with one state. 

Designed with an intent-centric approach, Skate aims to efficiently address the application fragmentations as a single hub for all code deployment across all chains. Backed by leading web3 players, including EigenLayer, Polygon, Manta, Axelar, Biconomy, Pendle, A41, Vertex, Navi, Galxe, Pontem and more, Skate will deliver its vision with faster finality and universal application scope, paving the way for its mainnet launch within the year. 

In today’s multi-chain landscape, applications face pressing needs to deploy, adapt and maintain across an increasing number of chains. Skate introduces the concept of a Universal Application Scope, where essential applications are developed collectively and maintained in a shared pool accessible to all chains — regardless of its underlying Virtual Machine environment. With Skate, users and developers are able to efficiently and instantly access thousands of chains by interacting with one application instance.

Siddharth Lalwani, Co-Founder and CEO of Range Protocol shared, “The rise of modularity powered innovations such as improved throughput and reduced transaction costs. However, it also came with its own set of challenges, most notably, application fragmentation. Skate introduces the concept of the Universal Application Layer, where essential applications are developed collectively, and maintained in a shared pool accessible to all chains. This ensures foundational needs of builders and users are met efficiently, allowing each chain to focus on creating value-added services and laying the building blocks for a modular future.”

Move from Duplication to Innovation: One Skate, One State

Skate is the only intent-centric application layer in the ecosystem, enabling applications to run across thousands of chains and different tech stacks at the same time through a single interface. Moving past duplication of deployments, Skate works as a hub for deploying, developing and maintaining a singular version of smart contracts while servicing users across diverse chains. 

One of the key innovations of Skate is the embedding of interoperability within the application logic, reversing the legacy approach of building apps first and integrating interoperability afterwards. Skate ensures that all applications are created with interoperability as a foundational component, streamlining the development process and removing the necessity to bridge assets, but also significantly enhances the user experience by providing a fluid, interconnected ecosystem where transactions and information flow effortlessly between chains.

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Aside from the underlying interoperability networks, Skate will be connected to all the blockchains through Fast Finality Network, secured by EigenLayer actively validated service (AVS), to send state attestations from Skate with sufficient trust minimized assumptions. This brings instantaneous cross-chain intent-driven settlements and reduces slippage when making trades while removing unnecessary complexities from an end-user perspective.

Securing the Modular Future, Backed by Web3 Pioneers

The launch of Skate is supported by buy-ins from leading web3 players, including EigenLayer, Polygon, Manta, Axelar, Biconomy, Pendle, A41, Vertex, Navi, Galxe, Pontem and more. Forged by the same team of financial engineers and web3 developers behind Range Protocol, a unified liquidity provisioning platform covering key DeFi asset classes, the Skate team brings deep cumulative experience from leading companies like Altonomy, Point72, Bybit, Certik and Citigroup. Skate’s launch also follows Range Protocol’s $3.75M seed round last year, led by HashKey Capital and Nomad Capital. In the coming months, Skate aims to introduce Testnet Campaigns to community members with unique incentives. To keep up to date on Skate and its upcoming testnet campaigns, follow their Twitter: https://twitter.com/skate_chain.

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About Range Protocol and Skate

Underpinned by robust on-chain trading infrastructure, Range Protocol is a unified liquidity provisioning platform. Harnessing advanced expertise and professional strategies, Range Protocol covers key DeFi asset classes through its vault offerings. Combining the best of automated market makers (AMMs) and request-for-quote (RFQ), Range Protocol empowers sound decision-making and optimized strategies for the next generation of investors — with no intermediaries needed. 

Forged by a team of financial engineers and web3 developers with extensive crypto trading proficiencies, Range Protocol brings deep experience from leading companies like Altonomy, Point72, Bybit, Certik and Citigroup. Its most recent $3.75M seed round was led by HashKey Capital and Nomad Capital.

Range now expands into Skate, the universal application layer that empowers apps to run on 1000s of chains with one state. Skate was born with the realization of the limitations of the legacy on-chain trading infrastructure, which deploys repetitive blocks on every new chain. Underpinned by innovation, Skate delivers fast finality across all chains, secured by EigenLayer actively validated service (AVS), and acts as a single hub for all code deployments. Separating assets from pricing, Skate introduces the concept of a Universal Application Scope, where essential applications are developed collectively and maintained in a shared pool accessible to all chains — regardless of its underlying Virtual Machine environment. Solving for dApp/chain-liquidity fragmentation in a modular web3 landscape, Skate ensures foundational needs are met efficiently, allowing each chain to focus on creating unique, value-added services.

For more information, please visit:

Website: http://skatechain.org/

Twitter/X: https://twitter.com/skate_chain  

The post Unified Liquidity Platform Range Protocol Unveils Skate: The First Universal Application Layer Powering Apps to Run on All Chains With One State appeared first on Marketing In Asia.

Key Highlights:

1. Dino Morea’s The Fresh Press raises a Pre-Series A round from Gruhas Collective Consumer Fund, positioning it for rapid growth in the cold-pressed juice market. The Fresh Press is also a part of the first Gruhas Gusto FoodTech Accelerator Programme.

2. The Fresh Press chain of cold-pressed juice bars/outlets with 36+ stores across the country. This infusion of capital will support the expansion of their QSR and shop-in-shop presence and build their team and marketing

3. The Fresh Press aims to capitalize on the rapidly growing juices market which is expected to reach USD 1.5 billion by 2030 with India experiencing a 25.43% growth rate. The brand aims to become a leading organized player in the cold-pressed juice industry.

2nd April 2024, Nationwide: The Fresh Press, a cold-pressed juice brand based out of Mumbai has successfully raised a Pre-Series A round from Gruhas Collective Consumer Fund (GCCF). The brand was co-founded by Mithil Lodha and Rahul Jain, where actor-entrepreneur Dino Morea came on board as both an investor and co-founder. Since its inception in 2018, The Fresh Press boasts over 36 stores nationwide. The brand has strategically partnered with PVR, INOX, and Reliance to strengthen its market presence and accessibility to a larger audience.

As of March, this year, The Fresh Press is also a part of the first cohort of Gruhas Gusto- a FoodTech accelerator program by Gruhas, Jubilant Family Office, DLF Family Office, and Anthill Ventures

In the coming months, the brand aims to expand its market presence in Southern cities such as Hyderabad, Bangalore, and Chennai, while also targeting key regions like Gujarat, Rajasthan, and Delhi for nationwide coverage. The goal is to establish 1000 Quick Service Restaurant (QSR) stores, solidifying The Fresh Press’s position as a leading juice brand in India, committed to offering 100% natural, sustainable products for a healthy lifestyle.

Globally, the cold-pressed juices market is expected to reach USD 1.5 billion by 2030, growing at a rate of 7.54% annually. In India, the market is booming with a staggering 25.43% growth rate from 2021 to 2028, fueled by increasing retail presence and consumer demand for nutritious fruit juices. With a growing focus on health and a decline in the popularity of colas and carbonated beverages, there is an evident trend toward healthier options. The Fresh Press aims to cater to the evolving Indian Consumers and emerge as a significant player in the healthy beverage industry.

Also Read: Kinesso Australia Clinches Microsoft Advertising’s Prestigious Global Agency of the Year Award 2023

Regarding the investment, Dino Morea stated, “With the support of GCCF and Gusto Accelerators, we envision expanding our footprint nationwide, revolutionizing the way people perceive and consume nutritious beverages. We anticipate that the current funding will definitely help in building a little bigger team since expansion is a major part of this fundraise. We aim to utilize it as effectively as possible and maximize results for smoother operations.” Adding to this, Mithil Lodha, Co-founder The Fresh Press said, “We strive to be a leading brand promoting healthier lifestyles, making a significant impact on individuals’ health journeys. Our vision is exponential growth, becoming a prominent name in the healthy beverage industry.”

Nikhil Kamath, Co-founder Gruhas, “Our commitment to The Fresh Press reflects our support for the growing health consciousness among Indian consumers. As people become more mindful about what they eat, I want to support innovative homegrown entrepreneurs who are leading the charge in the health and consumer sectors. It’s time we take control of our own well-being and pay attention to our nutrition intake. The Fresh Press has done incredibly well over the years, and we are committed to helping them expand even further.”

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, emphasized the significance of the partnership, stating “We are enthusiastic about our involvement in The Fresh Press journey and its commitment to promoting health through quality cold-pressed juices and organic offerings. We believe that with its strategic expansion plans and focus on empowering healthier lifestyles, The Fresh Press is well-positioned for sustained growth and a substantial impact on the market.”

The fresh fruit juice market in India is significant with a size of USD 13 billion. The industry is rapidly growing towards health-conscious consumer choices and a preference for natural, non-carbonated beverages. With India’s tropical climate driving demand, the brand’s 5-year vision anticipates exponential growth.

About The Fresh Press

The Fresh Press, a unit of TFPF Private Limited, is a Cold-pressed Juice Company committed to promoting health and wellness through its offerings. Focusing on delivering the best and

healthiest juices, smoothies, shakes, fruit platters, and desserts, The Fresh Press celebrates the flavors and organic goodness of natural ingredients. Their mission is to empower individuals to lead healthier lives by providing nutritious and delicious options. Currently available in Mumbai, Delhi, Pune, and Bhopal, The Fresh Press continues to expand its reach and cultivate meaningful partnerships with leading retailers

Website | Instagram

About Gruhas Collective Consumer Fund (GCCF)

GCCF is a VC fund that brings a fresh approach to consumer ventures with unparalleled insight and targeted capital infusion. The fund is a partnership between Gruhas and Collective Artists Network. Gruhas’ expertise complements the creative amplitude of Collective Artists, offering a multifaceted platform for ventures to grow, connect, and make an indelible mark. They are focused on early-stage investments in the new-age consumer-focused brands, building for India.

Linkedin

The post The Fresh Press Elevates the Juice Game with Pre-Series A Boost from GCCF appeared first on Marketing In Asia.

Strategic partnerships between logistics technology companies and consumer brands become invaluable in this regard. They allow these technology companies to merge their supply chain expertise with the brand’s rich consumer intelligence to build more innovative and differentiated offerings. Logistics technology providers can also tap into collaborations to customize deliveries in a way that delights target consumer segments. Consequently, customers enjoy exceptional service quality that compels loyalty and retention.

The power of tech-driven synergy with Locus and IGP’s collaboration

A stellar example of is the collaboration between Locus.sh,  a global logistics technology company, and IGP a prominent online gifting platform. With Valentine’s Day being a significant occasion for IGP, the demand for timely and seamless deliveries sees a massive surge, particularly in metropolitan cities like Delhi, Mumbai, and Bangalore.

Locus joined hands with IGP to ensure smooth and unforgettable Valentine’s week deliveries across major Indian cities. By leveraging the platform’s cutting-edge supply chain execution technology, IGP successfully streamlined its last-mile delivery operations, optimized its fleet operations, and enhanced the end-customer experience.

Also Read: Empowering Beauty: An Exclusive Interview with Sue-Kyung Lee, CEO of Global SK-II, on Reshaping Beauty Norms in China

Through an end-to-end tailored dispatch management solution comprising route optimization, warehouse automation and real-time order tracking, IGP optimized the entire process from order placement to delivery completion. This integration of advanced logistics technology with IGP’s passion for connecting people through meaningful gifts redefined the delivery experience, exceeding the evolving expectations of today’s consumers.

Such collaborations are an inspiration for brands that are setting the stage for future innovations in e-commerce and logistics, prioritizing super-fast delivery and last-mile delivery. It empowers them not only to meet but also to anticipate and exceed customer needs, ultimately benefiting end consumers with personalized, reliable, and memorable experiences.

Collaborating with tech disruptors fuels the seamless adoption of the latest supply chain innovations. Moving forward, the synergies derived from purposeful alliances will shape customer experiences. As expectations evolve, consistent innovation through collaboration is key for retention and expansion. Logistics companies must prioritize partnerships to remain competitive in the long term.

To thrive in the evolving landscape of brand loyalty, brands must think big, craft a long-term vision, and bring it to life through actionable initiatives. By adopting a strategic approach that merges innovation with adaptability, they can navigate supply chain transformations and enhance efficiency in logistics. Embracing collaborative partnerships and leveraging cutting-edge technologies offer the intelligence and automation necessary for brands to capitalize on emerging opportunities. Through this proactive approach, they can position themselves as the preferred destination for consumers amid the new wave of brand loyalty, ensuring sustained relevance and success in the market.

Author By: Mehul Kapadia

Mehul Kapadia stands out as a distinguished global business leader with over 25 years in the tech, telecommunications, and media sectors, significantly contributing to organizations like the Tata Group, Vodafone, and Locus. His broad expertise encompasses sales, marketing, and strategic partnerships, with a notable focus on sports, as seen in his role with England Boxing and his involvement in technology sponsorship in Formula 1 and Moto GP. Mehul’s leadership, inspired by sports’ precision and teamwork, drives his teams towards impactful outcomes. His cross-functional leadership and board experiences underline his ability to innovate and scale businesses across diverse global markets.

The post Driving innovation and customer loyalty through strategic partnerships and integrations appeared first on Marketing In Asia.

The Journey to Global Exposure:

• Ramachandran Muniandy’s participation in the EWC not only showcased Malaysia’s innovative potential but also opened avenues for global investor connections and market explorations.
• Representing the only Malaysian startup at this level, Muniandy’s experience highlights the EWC’s role in bridging local innovations with international opportunities.

A Call to Malaysian Entrepreneurs:

• With the Entrepreneurship World Cup 2024 Malaysia final on the horizon, startups are urged to seize this unparalleled opportunity by applying before the April 30, 2024, deadline.
• The EWC stands out not just as a competition but as a gateway to global networking, investment, and growth prospects.

Why Apply for EWC 2024? The competition offers a plethora of benefits, including:

• Significant Cash Prize: Up to $1,000,000 available for grabs at the global final in Riyadh, alongside additional category-specific awards.
• Valuable In-Kind Benefits: Applicants gain access to perks valued between $10,000 and $100,000.
• No Application Fee & Equity Preservation: Ensures accessibility and integrity for all participating startups.
• All-Expenses-Paid Trip: Winners of the Malaysia final will enjoy a fully funded trip to the global finals, emphasizing the competition’s commitment to fostering global talent.
• Exposure to Global Investors and Markets: A platform to pitch to renowned judges, secure funding, and explore new business landscapes.
• Rigorous Governance Process: Ensures a fair and unbiased competition environment, backed by a dedicated committee system.
• Strong Ecosystem Support: Participation signifies engagement with key players in Malaysia’s startup ecosystem and government bodies.

Also Read: MS Dhoni’s IPL Legacy: Exploring Iconic Ads as He Passes CSK Captaincy

A Salute to Entrepreneurs Worldwide:

Muniandy’s journey and the successes of other EWC participants demonstrate just how much this competition fosters big-thinking in enterprises all across the world. Given the EWC’s track record of success and all the benefits it offers, any startup hoping to grow should not miss the 2024 edition.

Creating Global Connections: As the application deadline approaches, Malaysian companies should consider the potential benefits of the EWC. It’s an opportunity to meet people, learn, and develop—it’s not just a competition. For startups looking to make a big impact on the world, the EWC is a crucial opportunity.

The post Global Insights from EWC’s Malaysian Trailblazer appeared first on Marketing In Asia.

Deepinder Goyal, the CEO and founder of Zomato, announced the initiative on X (previously known as Twitter).

Goyal mentioned in his announcement, “India is home to the highest number of vegetarians globally, and we’ve received significant feedback highlighting their particular concerns regarding food preparation and handling.” He further explained that the motive behind these new services is to address the needs of such customers.

The ‘Pure Veg Mode’ on the app will filter and display only those restaurants that exclusively offer vegetarian cuisine, effectively omitting any establishments that include non-vegetarian options in their menu.

Similarly, the ‘Pure Veg Fleet’ delivery service will be dedicated to handling orders exclusively from vegetarian restaurants, ensuring that orders for non-vegetarian food or vegetarian meals from restaurants that also serve non-vegetarian options will not be processed by this fleet.

Goyal has indicated that these services will be introduced gradually across the country over the coming weeks.

Recent Update:

Zomato, a food delivery platform, has withdrawn its ‘green fleet’ service, which aimed to deliver vegetarian food within a day of its launch, following backlash on social media. CEO Deepinder Goyal praised users for highlighting the service’s shortcomings.

The post Zomato Innovates with Pure Veg Delivery Fleet & App Mode for Vegetarians appeared first on Marketing In Asia.

With 2023 drawing to a close, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought. While the prospect of expanding reach and growing customer base is inviting, businesses must grapple with the proliferation of online platforms, larger and more varied data sources, as well as multichannel customer interactions. But one thing is clear; as the martech landscape shifts, content strategy must be adaptable – and these five trends will shape the martech and adtech verticals in the coming year. 

1) Differentiation Through Hyper-Personalisation 

The days of generic campaigns have long been resigned to the dustbin of history. In fact, a McKinsey survey found that 78% of respondents were more likely to repurchase from a brand that delivered personalised content.  

And with Google set to gradually disable cookies starting in 2024, harnessing the power of first-party data to truly understand customers is a no-brainer. This can be further augmented with AI – which will further boost customer loyalty. 

At the same time, businesses in the Asia Pacific need to remember that committing to strategically putting the customer first must be supplemented with adequately formalised and efficient measurements to gauge performance over time. 

2) The AI Floodgates Have Well and Truly Opened 

The past 12 months saw AI free itself from the confines of labs and hit the mainstream – with call centres and chatbots among the first use cases to emerge. And 2024 will only see AI expanding into more areas, with headway in the technology’s language and sentiment capabilities set to increase customer satisfaction. 

Also keep an eye out for chatbots gathering user preferences – a.k.a zero-party data – to make recommendations, crossing the divide from service support to conversational marketing applications. The second wave of AI usage will see the technology cement its mainstream credentials, with techniques encompassing personalised shopping experiences on websites and embedded AI on platforms such as mobile phones and wearable devices. 

However, AI will also be experienced differently across the region. The Asia Pacific is highly diverse, and while poised for growth, maturity varies widely. The likes of Singapore and China are by all accounts leading the pack, but this could also be a source of strength as the region explores and experiments. 

3) It’s An Exciting Time For Productivity 

The remarkable feats of generative AI and its subsequent widespread adoption have been quite revolutionary. This explains why it took just two months for OpenAI’s ChatGPT to gain 100 million users. 

Expect this momentum to carry over into 2024, with marketers on the brink of experiencing real and tangible benefits from this technology, particularly in terms of productivity and creativity enhancement. In no small part, this is because the incoming wave of AI-powered assistants is poised to automate repetitive marketing tasks, facilitate data analysis and utilisation, and streamline campaign and customer journey management.  

With professionals and experts given unprecedented freedom to focus on tasks that truly matter, we’re on the cusp of a new era of efficiency and creativity. 

Also read: Experience the Pinnacle of Dessert Luxury at Gold by Ice Cream Works, Now Open in Bandra

4) Governance To Be Put to the test 

Many organisations are in need of a re-consideration of their data governance, security, and privacy practices. Fuelling this is data deprecation and the new emphasis on zero- and first-party sources, as well as second-party sources such as data clean rooms, networks, and exchanges. Here’s where the wheat separates from the chaff, because some brands have instituted comprehensive data compliance practices, while others lag behind.  

It’s critical to remember the double-edged quality of emerging technology like AI – and there is considerable regulatory zeal. Malaysia, for one, is developing an AI code of ethics and governance, which is slated to be ready next year. Over in Singapore, authorities have launched AI Verify to tether AI testing to 11 internationally recognised principles. This will seriously test organisational data governance practices. Responsible marketing, particularly vis-a-vis data, will be a major factor for brands in 2024. Avoiding the speed bumps to innovation will hinge on using customer and marketing data responsibly, which will hopefully impel brands to take a strong, fresh look at their data processes. 

5) CMO’s Zero In on Tech Aggregation and Complexity 

53% of marketing respondents told Gartner they are too overwhelmed by existing technologies to explore emerging ones. Meanwhile, CMO Council found that integration – between systems and data – as well as technical agility dominated the top concerns in a recent report. Clearly, tech aggregation and complexity are keeping CMOs up at night. 

Now is absolutely the time to take charge and overcome the inability to bring together point solutions into a martech platform solution. What is needed is a pivot towards a multi-channel marketing solution. Ideally, this will be architected atop a cloud-based data store with direct access to data from within its own user interface (UI) and has native capabilities to deliver marketing communications. At the same time, this solution should also offer Out-of-Band (OOB) capabilities that orchestrate journeys to a myriad of other vendors for delivery, and can accommodate third-party decisioning engines for real-time analytically driven decisions and model scoring. While tech stack aggregation may not reduce the number of players in the martech landscape, it will be a much needed boon for technical agility, returns on investments, and, crucially, help CMO’s increase utilisation of existing applications. 

The coming 12 months is shaping up to be a year of exciting trends and advancements that will reshape how businesses engage with audiences. And in the competitive landscape of today, cohesion is key – which is why thriving in 2024 will rest on aligning martech with overall company strategy. The onus will be on marketers to clarify objectives, assess current capabilities, and plug gaps while striving to break new ground. Ultimately, it is this which will propel understanding of and empathy for customers. 

The post Augmenting Martech and Adtech in Asia Pacific: Five Forecasts for 2024 appeared first on Marketing In Asia.

Under this new moniker, Fiuu will operate as an autonomous subsidiary of Razer Inc., championing the mission to cater to the evolving payment needs of both businesses and individuals. This strategic repositioning underscores the company’s dedication to delivering cutting-edge payment solutions globally.

A pivotal element of this rebranding initiative is the transition of leadership roles within the company. Lee Li Meng will transition from his position to take on the mantle of Executive Chairman of Fiuu, effective March 1, 2024. Eng Sheng Guan, a veteran in the payments industry with over 25 years of experience, steps in as the new Chief Executive Officer. Eng’s appointment is seen as a harbinger of growth and innovation for Fiuu, given his extensive background and proven leadership in the sector.

“Our rebrand goes beyond just a name change; it embodies our vision to Power Future Payments. We strive to create seamless and empowering payment experiences that propel commerce into a new era. With Southeast Asia’s digital economy booming and projected revenue set to hit US$295 billion by 2025, our commitment to innovative payment solutions gains even greater significance,” Lee Li Meng stated, emphasizing the strategic significance of this rebranding.

Also Read: BloomThis Spreads Happiness to the Healthcare Community with New Store at Subang Jaya Medical Centre (SJMC)

From its inception, Razer Fintech has been at the forefront of the digital payments revolution in Southeast Asia, setting benchmarks and pioneering initiatives that catered to the accelerated need for digital payment solutions, especially highlighted during the Covid pandemic in 2020. As Fiuu, the company remains steadfast in its commitment to innovation, security, and a user-centric approach, aiming to redefine the digital payments experience.

The new brand identity of Fiuu is vibrant, reflecting a youthful and agile spirit, with brand colors that signify speed and dynamism. This cohesive identity, along with the strategic focus embodied in the name Fiuu, signals the brand’s evolution and its readiness to tackle the future challenges of the fintech landscape. The motto ‘Powering Future Payments’ encapsulates Fiuu’s commitment to delivering technologically advanced solutions, ensuring trust and reliability in every transaction.

As Fiuu embarks on this new chapter, stakeholders can anticipate enhancements in payment interfaces, logo updates, and a series of improvements designed to elevate the user experience. With a vision set on leading positive change within the fintech industry, Fiuu is poised to remain a beacon of innovation and reliability in the realm of digital payments.

ABOUT FIUU

Fiuu, formerly known as Razer Fintech, along with its division, Razer Merchant Services (RMS), is the financial technology arm of Razer Inc. Established in April 2018, Fiuu has grown to become one of the largest O2O (offline to online) digital payment networks in emerging markets and has processed over billions of dollars in total payment value. Fiuu recorded a Total Payment Volume (TPV) of over US$6.6 billion for FY2023, solidifying its position as one of the largest payment processors in Southeast Asia.

Fiuu, a leading B2B (business-to-business) solution encompasses

• Payment Services: Payment processing gateway supporting global scheme cards and over 110 payment methods, powering online and offline payments for global and regional blue-chip merchants in SEA.
• Reload Services: SEA’s largest offline payment network of over 1 million physical acceptance points across SEA. Reload services also extend point-of-sale services (such as bill payments and telco reloads), cash-over-counter services including fulfilment of e-commerce purchases, distribution of third-party point-of-sale activation (POSA) cards, and merchant acquiring services for third-party e-wallets.

For more information, please visit our website at fiuu.com.

Merchants interested in payment services, may email us at sales@fiuu.com.

Merchants interested in reload services, may email us at reloads@fiuu.com.

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