Transcript: 

Hi, This podcast is about The Missing link – Building Persistent Customer Identity.

In this podcast we’ll walk you through:

– What is this Five-Part Identity Management Plan

– Five-Part Identity Management Plan, Explained in Detail. 

– Conclusion.

Music Credits: BenSound

Also Listen to The Missing Link – Building Persistent Customer Identity – Part 2

The post Part 3 – The Missing link – Building Persistent Customer Identity appeared first on Marketing In Asia.

Hi, This podcast is about The Missing link – Building Persistent Customer Identity.

In this podcast we’ll walk you through:

– What is Persistence in the Context of Identity

– Why Persistence Matters?

– Persistence Drives Relevance and Efficiency. Explained.

Music Credits: BenSound

Also Listen on How to Get Users Flocking Back To Your App With Mobile App Retention Strategy

The post Part 1 – The Missing link – Building Persistent Customer Identity appeared first on Marketing In Asia.

Transcript: 

Hi, This podcast is about The Missing link – Building Persistent Customer Identity Part 2. 

In this podcast we’ll walk you through:

– What is Customer Identity means & how shall marketers manage it?

– How Does your Brand appear in the absence of Good identity Management?

– Identity Management Deconstructed.

Music Credits: BenSound

Also Listen to The Missing link – Building Persistent Customer Identity – Part 1

The post Part 2 – The Missing link – Building Persistent Customer Identity appeared first on Marketing In Asia.

TRANSCRIPT:

Hi, This podcast is about Agile Marketing: A Step-By-Step Guide

In this podcast we’ll walk you through:

1. What is Agile Marketing?
2. Step-By-Step Overview of What an Agile Marketing Team Does
3. How to Scale Across The Organisation

Music Credits: BenSound

Learn how to Develop an effective Diversity Marketing Strategy here: https://mkt.marketinginasia.com/develop-an-effective-diversity-marketing-strategy

The post Agile Marketing: A Step-By-Step Guide appeared first on Marketing In Asia.

TRANSCRIPT:

Hi, This podcast is about Cluster Strategy for SEO – The Big Leap

In this podcast we’ll walk you through:

– What is Cluster Model?

Many corporations silently reconfigure their webpages in the background as you happily (or apathetically) peruse the web. Why? Because competition to be found in search engine results is fierce nowadays

– Search Engines Are Forcing SEOs to Adapt. Why?

The topic cluster approach is primarily motivated by changing behaviour. However, marketers and SEO specialists are not going through the time-consuming process of redesigning their website structure only to stay ahead of consumer behaviour.

– Do Topic Clusters Actually Impact SERPs?

– What Does This Mean for my Website?

This configuration makes it more difficult for search engines to quickly crawl through all of the pages.

– How Do I Create a Topic Cluster?

Examine your existing content pages and categorise them according to topic focus.

Also Listen: Agile Marketing: A Step-By-Step Guide

The post Cluster Strategy for SEO – The Big Leap appeared first on Marketing In Asia.

Transcript: 

Hi, thanks for listening to our podcast about How to Develop an Effective Diversity Marketing Strategy

In barely a few generations, the world has gotten substantially more diversified.

Because of these changes, digital marketing and advertising have had to adapt and appeal to far larger audiences than in the past.

In this podcast we’ll walk you through:

– What is Diversity Marketing?

– Strategies to develop effective diversity marketing campaigns.

– Let customers have a voice

Music Credits: BenSound

The post Develop an Effective Diversity Marketing Strategy appeared first on Marketing In Asia.

Transcript: 

In this episode, we are going to talk about The “What?” And “How?” Of Performance Marketing.

Talking about The “What?” And “How?” Of Performance Marketing, well what is Performance marketing?

Advertisers can use performance marketing to achieve ROI-driven goals such as increasing revenue or clicks. One significant difference between performance marketing and other methods of marketing is that you only pay for the intended precise result, such as a transaction, lead, or click. As a result, you only pay for whatever you get.

Alright, So how does Performance marketing work?

Driving Performance Marketing through Marketing Automation Platform – What are the benefits?

Now let’s listen at how to do performance marketing more effectively. Camillia can you explain to our listeners the types of channels for performance marketing!

Sure.

Can you share Some payment methods used in Performance marketing?

Yes, 

Can you let us know a few tactics used in Performance Marketing?

Well ofcourse, 

Listen on to gain knowledge from our market experts! 

Music Credits: BenSound

The post The “What?” And “How?” Of Performance Marketing 2022 appeared first on Marketing In Asia.

TRANSCRIPT:

In this episode, we are going to talk about Strategic Practices for Improving CRO.

I am Jennifer and I have with me our guest for the day, Beth. Hey Beth!

Thanks for inviting me, Jennifer. It is a pleasure! 

Talking about Conversion Rate Optimisation Let’s discuss on the Strategic Practices for Improving CRO.

So Beth, Can you explain to our listeners what is CRO?

Conversion rate optimisation (CRO) is the process of increasing the percentage of users or website visitors to take the desired action, such as buying a product or leaving contact details.

Great! Some strategies include Anticipating the bigger picture.  Could you explain it to us in brief?

Yes, well Everyone is looking for a quick and easy golden nugget that can be implemented for immediate 10x growth. A little button copy tweaking here, a little colour change there. While tactics and growth hacks may be more appealing than systematic processes, you should prioritise the latter. Why? Because everything is highly context-dependent. What works for Amazon or Best Buy, for example, may not work for you. You can’t bring in other people’s solutions and expect them to solve your site’s problems. 

Now, don’t you think everyone’s process is a little different, So how does it usually work?

Everyone’s process is a little different, but it usually goes something like this:

• To identify problem areas, conduct qualitative and quantitative research on your unique site.  

• Make use of your research to generate test and experiment ideas.  

• Use a prioritisation method, such as ICE or PXL, to prioritise those test and experiment ideas.  

• Begin by running the most important test or experiment.  

• Examine the outcomes.  

• The results of the test or experiment should be recorded or archived.  

• Make use of the learnings from your most recent test or experiment to develop smarter test and experiment ideas. 

So Beth what would be the best conversion practices? 

People are always asking us about the best conversion practices. You know what I’m talking about: magic buttons that convert, “killer” copywriting words, winning layouts, and so on. Unfortunately, that small bag of tricks won’t get you very far. In fact, it can sometimes lead to nowhere.  The true best practice is not a specific type of webpage element at all. It is a well-defined, methodical approach to CRO. It doesn’t require impromptu guesswork, and it lacks the excitement and appeal of magic buttons. It is based on a simple but effective mindset: developing an empathic understanding of your website visitors and customers.  Understanding buyer behaviour, for example, by surveying and engaging with them, will enable us to create an accurate journey map, recognise their moments of truth, and provide them with the right content at the right time. 

Thanks, Beth! People always say, Remain focused on clarity and ease. But it is easier said than done. Could you help us out with that?!

My advice could be summed up in a single word: CLARITY.   Be clear about what you’re offering, the value it provides, and the action you want the visitor/potential customer to take; whether that’s ‘download now,’ ‘try for free, ‘sign up today,’ etc. – your request must be clear.  When it comes to landing pages, keep it simple and keep your main call to action above the fold. While some people will require a little more nudging and reassurance, you must find a way to concentrate on getting to your main point with as few materials as possible.

So Beth, would you say there are hacks to remain focused on clarity and ease?

Yes. When it comes to CRO ‘best practises’ and ‘hacks,’ my first warning is that if a user does not have an initial motivation to take an action, whether that is buying your product, downloading your ebook, or signing up for a trial, it is extremely unlikely that you can persuade or hack your way into a conversion.  This brings me to my second warning: CRO hacks frequently place too much emphasis on succeeding in the short term while completely neglecting the implications of these techniques on your long-term connection with users. As a result, anything you do to ‘trick’ a user into completing an action they were not truly driven to take will destroy the user’s trust in you, significantly jeopardising any chance of a long-term relationship.

Thank you, Beth!

Do you think Value and Credibility should be Addressed? If yes how so?

My first piece of advice is to try to expose value propositions that are now concealed. What exactly do I mean? Any website, whether it is an e-commerce product page or a SaaS marketing site, must decide which value propositions to convey in the limited screen space available. Compromises are unavoidable.  The biggest conversion lifts we’ve seen have come from adding components that show, underline, or in some manner unhide value propositions that were previously difficult for customers to find. Emphasising a free shipping offer that would otherwise be in the fine print, emphasising some product attributes that are important to the consumer but are difficult to uncover, emphasising savings per product in a shopping cart page that would otherwise disregard that all fall into this category. To achieve this properly, you must first understand your users’ values.

Does testing and refining your content help in Improving CRO? Can you elaborate on that!

First: Always, always, always start with user research before running tests. Otherwise, you’re just shooting in the dark.  Second: Prior to experimenting with the design, focus on improving the content. Yes, knowing good design concepts is important…but you’re not trying to make a lovely brochure here. You’re attempting to build a website that inspires people to take action. Your words play a massive (often under-appreciated) role in this, frequently playing a larger role than the design.  You don’t want to publish a landing page unless you have a compelling value offer. I see this much too often: I go to a website, and the value proposition does not accurately reflect the product’s worth. It’s general, hazy, or not present at all. Nothing tells potential clients why they should be interested in the product or how it can help them solve their problems at a glance. 

But doesn’t experimenting cost a lot for a startup company? Is experimenting and testing that important?

Every test you conduct would, in an ideal world, triple your conversion rate. In fact, you’ll have A/B experiments that aren’t conclusive. There will also be areas of the funnel or entire businesses that are unsuitable for A/B testing due to low numbers.  You must be able to recognise these scenarios and make the best decision. You may wish to forgo precision in order to obtain a faster result; you do not always need to adhere to predetermined guidelines (such as 95 percent statistical significance), but you must be aware of when and why you do so.  The most challenging aspect of optimisation, in my opinion, is determining which tests to conduct. It’s a combination of art and science. Start with the science, and you’ll get better at figuring out the art as time goes on. The science portion is as follows:  Learn about your customers’ reasons and objections, run tests to address what you discovered, and if your tests fail, try alternate implementations.  With more experience, you’ll have a better intuition for how to fix your customers’ pain points, as well as a better sense of things to try that your customers don’t tell you about.

Thanks, Beth! I feel we like-minded people should get together to have a discussion on it. What do you feel about this Beth?

Find a group of like-minded CRO professionals. CRO teams are frequently run very lean in order to maintain a high testing pace. Having a network of people you can consult for guidance and share learnings with can help speed up the brainstorming, implementation, and administration of your overall CRO strategy.

I agree! Thank you Beth for your time. Glad to have you on Market Masters.

Thank you, Jennifer. It was a pleasure. Hope the listeners had a good valuable time. 

Music Credits: Bensound 

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Let’s face it: not all sales calls are successful.

As a business coach and consultant, I, too, have gone through a lot of sales calls. And over the course of these calls, it was just recently that I discovered the 1 mistake I have been unconsciously doing. And what was at stake? Because of this oversight, I lost a whopping $10,000 deal.

Listen as I reveal more of this mistake in this podcast episode and let me know what you think in the comments below! Do you want to know how you can create an effective sales process? Apply for Power Profile Biz Accelerator and save your seat for your free training here!

The post What Should You Not Do During a Sales Call? appeared first on Marketing In Asia.

Let’s face it – it’s a tough pill to swallow.

But what if I tell you that I cracked the code in overcoming all these objections and I learned how to use it to my advantage?

They say that it’s not about how many times you fall, but how many times you got back up.

But sometimes, we have to remember that it’s not enough to just rise back up. We need to assess what went wrong and turn the table around.

In this episode, you’ll learn how to make objections as your superpower to close that sale way before you have that discovery call and speak for you for them to click on that cart and turn them into paid clients.

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:

? [2:15] – Understand what your objections are and how do you get to combat them. It’s about flipping that objection and getting to know them when it comes to your products, services, or what it is that you offer.

? [2:40] – If you’re that someone who has all these objections happening left and right, even during discovery calls, one thing you can do is to actually combat them way before the sales call happens.

? [3:46] – Relate the objections of your ideal customers through the story that you post on social media. It’s when you say, “okay, I know that situation and I’ve been there before” and then you go on and explain to them where you are right now.

? [6:35] – Remember, consumers, purchase from emotions so deep that they need to relate to that. They want the feeling of what’s possible knowing that it also worked for you. That you walk your talk and that you’re going to be there to support them through.

Do you want to know how you can supercharge your brand Forbes, the media and your loyal fans would love to have? Apply for Power Profile Biz Accelerator and save your seat for your free training here!

Let’s connect on:

Facebook: https://www.facebook.com/groups/ambitioustribe/

Instagram: https://www.instagram.com/kassypajarillo/

The post The Most Effective Way To Overcome Your Objections Like a Pro appeared first on Marketing In Asia.

Aside from the fact that good content can get you way ahead of your path, this can also be a tool for you to express yourself, get your story out there, and inspire more and more people through it. In this episode, I will share my top secrets (well, not anymore!) about how I was able to leverage her reach by crafting soulful content.

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:

? [2:25] – Your story is how you were able to start with this business. How you got into this endeavour. How you decided that this is the path that you’re going to take.

? [5:58] – Bring them [your clients] transformation and give them actionable steps towards building a better business or towards a certain lifestyle that you want to bring them in.

? [7:28] – People want before and after photos. People want to know what happened when they started the program with you. People want to know the results and the testimonials.

? [11:31] – So go ahead and make genuine, authentic relationships. People want to read and become a certain person because they also wanted a lifestyle that fits them. So show them the real you.

Do you want to know how you can connect with your audience better after creating soulful content? Apply for Power Profile Biz Accelerator and save your seat for your free training here!

The post How to Write Content That Converts appeared first on Marketing In Asia.

If you are struggling in keeping your business afloat amidst the crisis that we are in right now, then this podcast is a must-listen. A good friend of Kassy Pajarillo, the creator of Power profile biz accelerator, startup founder of The After Six Club, and podcast host of the Ambitious Tribe, and the owner of one of the most successful talent agencies in the Philippines, Jojo Ampeloquio, talks about how influencer marketing can turn the table upside down.  

Are you ready? It’s time to plan your comeback!  

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:  

? [4:10] – Most of the principles of marketing are the same since time immemorial. From the get-go, the fundamentals and foundation have always been the same. It’s just that now there are more platforms being developed.

  ? [7:41] – As an influencer, you are being categorized based on the number of followers that you have. Sometimes, we are being gauged by the numbers. But to be honest, there will come a time that it’s not going to be just about the numbers or the number of followers that you have.  

? [8:41] – Influence is more of a responsibility than a privilege. And that sometimes becomes a struggle and a challenge. It’s a daily struggle to be of influence to other people.  

? [12:21] – Most of the successful influencers out there have a following because they’re authentic. People can relate and resonate with them.  

? [12:33] – When you say people relate to you, you also have to be relevant. It’s not just about doing what’s cool, it’s also about being of impact to whatever is happening in society right now.      

The post Why Influencer Marketing Is The Next Big Thing appeared first on Marketing In Asia.

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Backlinks are one of the top factors in Google’s organic ranking algorithm, so building and managing a successful backlink profile is a major part of Search Engine Optimisation. To help you make the most of our SEO link building tools, we put together a list of the best ideas, which will keep your backlink collection clean and growing. FYI, there are four ways you can efficiently build links that boost SEO and help improve online authority.

The post 4 Link-Building Ideas to Boost Your SEO appeared first on Marketing In Asia.

Understanding how to brand yourself is crucial in this era. It’s essential to find your niche, your unique voice and an effective way to present yourself in the marketplace. In this video, we explain how to finding and successfully launching your personal brand to skyrocket your corporate journey.

The post Five Steps To Brand Yourself This Year appeared first on Marketing In Asia.

Sophisticated brands, on the other hand, understand the real factors that make people buy. They hardly sell. Instead, they use these cool tricks to indirectly persuade people to buy. The content of this video has originally appeared in The Next Web.

The post 5 Psychological Tricks To Make People Buy Your Stuff appeared first on Marketing In Asia.

That’s what Marcus Ho, Managing Director of Brew Interactive, said of his journey to entrepreneurship.

Marcus is one of my long-term clients. To say that I’ve had enough mentoring from him is a mistake. The guy still makes me think, “Why haven’t I thought of that?”

After leaving the two-year mandatory military service (a must in Singapore), Marcus realized he didn’t want to become an employee. He wanted to make an impact – his way.

Find out how Marcus found his way to entrepreneurship, marketing, and building a digital marketing agency that has helped big names in various industries around Asia and the world.

The post Marcus Ho On Serendipity, Entrepreneurship, And Marketing appeared first on Marketing In Asia.