A Premiere Not to Be Missed

The calendar is set for Monday, February 5, marking the debut of an adventure that promises to enchant and educate. This season, the Busy Bodies podcast delves deep into the mysteries of our noses, blending whimsical humor with intriguing facts in a manner that is bound to captivate the young and curious.

An Expedition with the Snot Squad

Under the guidance of Mr. Snot Bottom, affectionately known as the leader of the Snot Squad, listeners are invited on a microscopic journey into the human body. Their quest? To unearth the secrets of snot and battle the menacing Zombie Boogers. With melodies that stick and tales that thrill, the squad navigates through a narrative of mucus mayhem and scientific mishaps, delivering education in the most engaging of packages.

A Fusion of Fun and Facts

The journey through sneezes, sniffles, and scientific curiosity is not just about entertainment. It’s a carefully woven narrative that introduces children to the essentials of personal hygiene, the workings of medicines, and the biological battles against bacteria, fungi, and viruses. This is education disguised as adventure, ensuring that the lesson of “Snotageddon” is both heard and heeded.

Also read: “Extended Love”: MullenLowe Singapore & Royston Tan Unveil a Stirring Chinese New Year Tale of Community Bonds

The Year That Made Noses Interesting

2024 stands as a landmark year where the nasal becomes fascinating, thanks to The Battle of the Zombie Boogers. LiSTNR’s tradition of producing captivating podcasts for children continues, with collaborations that span educators, scientists, and cultural institutions, aiming to strike a balance between fun and learning.

Tuning Into the Adventure

Set your alarms for 6 am, Monday, February 5, as Busy Bodies – The Battle Of The Zombie Boogers takes to the airwaves, with subsequent episodes to follow every Monday. This is not just a podcast; it’s an invitation to embark on an odyssey of giggles, learning, and, inevitably, a lot of snot.

Crafted with the creative genius of Mr. Snot Bottom, complemented by the sound design of Josh Newth, the production expertise of Phoebe Zukowski-Wallace, and the executive oversight of Lorna Clarkson, this season is poised to be an unforgettable auditory exploration.

In echoing the sentiments of Mr. Snot Bottom, “It actually couldn’t get any better! Or could it?” Prepare your listening devices, download LiSTNR, and dive into this delightful journey of discovery with your children. The realm of The Battle of the Zombie Boogers awaits, promising an adventure where education meets entertainment in the most extraordinary of ways.

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1. The Ranveer Show – Ranveer Allahbadia: Ranveer, initially known for BeerBiceps, brings diverse guests on his podcast, discussing topics from mental health to spirituality and content creation. This show is packed with actionable insights, making it a must-listen for those seeking daily inspiration. 

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2. Advertising is Dead – Varun Duggirala: Varun, the co-founder of ‘The Glitch’, challenges advertising norms in his intriguing podcast. With insights from entrepreneurs, this show offers a fresh perspective on the advertising industry’s present and future. 

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3. Figuring Out – Raj Shamani: This self-improvement podcast, hosted by Raj Shamani, explores life’s aspects like relationships, mindset, and well-being. “Figuring Out with Raj Shamani” provides valuable insights and practical strategies to navigate life’s challenges and unlock your potential. 

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4. Paisa Vaisa – Anupam Gupta: India’s leading personal finance podcast, Paisa Vaisa, offers a treasure trove of insightful discussions about managing finances. Improve your financial literacy with this podcast and make smarter money decisions. 

5. On Purpose – Jay Shetty: Jay Shetty’s podcast explores positivity, self-honesty, and the right mindset. With engaging conversations, Jay inspires listeners worldwide and promotes personal growth. His audiobook, ‘Think Like a Monk’, adds to this repository of wisdom and motivation. 

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Also Read: Laughing Palates: A Gastronomic Journey through India’s 10 Eccentrically Named Eateries

These Five Indian podcasts cater to diverse interests, ensuring a treat for every listener. Plug in your earphones and dive into the fascinating world of Indian podcasts for a break from screens. 

The post Unplug and Tune In: Top 5 Indian Podcasts for Your Listening Pleasure in 2023 appeared first on Marketing In Asia.

Do you listen to music at work? Ever wonder what The Impact of Music on Productivity In Your Workplace does?

How does music affects productivity? We all know music directly affects the brain. But why? Why do we see a difference in productivity with and without music?

You might not have noticed but different music patters produce different emotions thus affecting our productivity. Why does that happen? 

Listen to our expert talk on Music and how it affects productivity.

Click To Read More On Are You In Control, And Having Fun?

The post The Impact of Music on Productivity In Your Workplace appeared first on Marketing In Asia.

Hi, This podcast is about The Missing link – Building Persistent Customer Identity.

In this podcast we’ll walk you through:

– What is Persistence in the Context of Identity

– Why Persistence Matters?

– Persistence Drives Relevance and Efficiency. Explained.

Music Credits: BenSound

Also Listen on How to Get Users Flocking Back To Your App With Mobile App Retention Strategy

The post Part 1 – The Missing link – Building Persistent Customer Identity appeared first on Marketing In Asia.

Transcript: 

Hi, This podcast is about The Missing link – Building Persistent Customer Identity Part 2. 

In this podcast we’ll walk you through:

– What is Customer Identity means & how shall marketers manage it?

– How Does your Brand appear in the absence of Good identity Management?

– Identity Management Deconstructed.

Music Credits: BenSound

Also Listen to The Missing link – Building Persistent Customer Identity – Part 1

The post Part 2 – The Missing link – Building Persistent Customer Identity appeared first on Marketing In Asia.

Transcript: 

Hi, This podcast is about The Missing link – Building Persistent Customer Identity.

In this podcast we’ll walk you through:

– What is this Five-Part Identity Management Plan

– Five-Part Identity Management Plan, Explained in Detail. 

– Conclusion.

Music Credits: BenSound

Also Listen to The Missing Link – Building Persistent Customer Identity – Part 2

The post Part 3 – The Missing link – Building Persistent Customer Identity appeared first on Marketing In Asia.

TRANSCRIPT:

Hi, This podcast is about Agile Marketing: A Step-By-Step Guide

In this podcast we’ll walk you through:

1. What is Agile Marketing?
2. Step-By-Step Overview of What an Agile Marketing Team Does
3. How to Scale Across The Organisation

Music Credits: BenSound

Learn how to Develop an effective Diversity Marketing Strategy here: https://mkt.marketinginasia.com/develop-an-effective-diversity-marketing-strategy

The post Agile Marketing: A Step-By-Step Guide appeared first on Marketing In Asia.

TRANSCRIPT:

Continuing with this podcast is about Connected TV: An Ultimate Guide Part 2. 

In this podcast we’ll walk you through:

– Flexibility via programmatic buying

– Working with Platforms

– Working with Publishers

– Different AD Formats

– Options for CTV Campaigns? 

Music Credits: BenSound

Also Listen: Cluster Strategy For SEO – The Big Leap

The post Connected TV: The Ultimate Know-To Guide – Part 2 appeared first on Marketing In Asia.

TRANSCRIPT:

This podcast is about Connected TV: An Ultimate Guide Part 1

In this podcast we’ll walk you through:

– The CTV Market Size

– The CTV Eco-System

– Devices For Watching CTV

– Streaming Apps

Music Credits: BenSound

Also Listen: Connected TV: The Ultimate Know-To Guide – Part 2 

The post Connected TV: The Ultimate Know-To Guide – Part 1 appeared first on Marketing In Asia.

TRANSCRIPT:

Hi, This podcast is about Cluster Strategy for SEO – The Big Leap

In this podcast we’ll walk you through:

– What is Cluster Model?

Many corporations silently reconfigure their webpages in the background as you happily (or apathetically) peruse the web. Why? Because competition to be found in search engine results is fierce nowadays

– Search Engines Are Forcing SEOs to Adapt. Why?

The topic cluster approach is primarily motivated by changing behaviour. However, marketers and SEO specialists are not going through the time-consuming process of redesigning their website structure only to stay ahead of consumer behaviour.

– Do Topic Clusters Actually Impact SERPs?

– What Does This Mean for my Website?

This configuration makes it more difficult for search engines to quickly crawl through all of the pages.

– How Do I Create a Topic Cluster?

Examine your existing content pages and categorise them according to topic focus.

Also Listen: Agile Marketing: A Step-By-Step Guide

The post Cluster Strategy for SEO – The Big Leap appeared first on Marketing In Asia.

Hi, thanks for listening to our podcast about Blockchain in Digital Marketing And Why It Is The Future.
In this podcast we’ll walk you through:
– What is Blockchain?
– Blockchain In Digital Marketing
– Some Astonishing Statistics

– Blockchain The future of Businesses

Also Listen: Connected TV: The Ultimate Know-To Guide – Part 1

The post Blockchain in Digital Marketing And Why It Is The Future appeared first on Marketing In Asia.

Transcript: 

Hi, thanks for listening to our podcast about Mobile App Retention – Every App Marketers dream. 
In this podcast we’ll walk you through:
– Data and Mobile App Engagement.
– The 3 Phases of User Retention
– Strategies to Increase Mobile App Retention & build Engagement

Conclusion

Customers want a personalised and seamless experience with their favourite apps, and by following these strategies, you can give them what they want and, therefore, get what you want in return: their engagement and their business.

The post Get Users Flocking Back To Your App With Mobile App Retention Strategy appeared first on Marketing In Asia.

Transcript: 

Hi, thanks for listening to our podcast about How to Develop an Effective Diversity Marketing Strategy

In barely a few generations, the world has gotten substantially more diversified.

Because of these changes, digital marketing and advertising have had to adapt and appeal to far larger audiences than in the past.

In this podcast we’ll walk you through:

– What is Diversity Marketing?

– Strategies to develop effective diversity marketing campaigns.

– Let customers have a voice

Music Credits: BenSound

The post Develop an Effective Diversity Marketing Strategy appeared first on Marketing In Asia.

Transcript: 

In this episode, we are going to talk about The “What?” And “How?” Of Performance Marketing.

Talking about The “What?” And “How?” Of Performance Marketing, well what is Performance marketing?

Advertisers can use performance marketing to achieve ROI-driven goals such as increasing revenue or clicks. One significant difference between performance marketing and other methods of marketing is that you only pay for the intended precise result, such as a transaction, lead, or click. As a result, you only pay for whatever you get.

Alright, So how does Performance marketing work?

Driving Performance Marketing through Marketing Automation Platform – What are the benefits?

Now let’s listen at how to do performance marketing more effectively. Camillia can you explain to our listeners the types of channels for performance marketing!

Sure.

Can you share Some payment methods used in Performance marketing?

Yes, 

Can you let us know a few tactics used in Performance Marketing?

Well ofcourse, 

Listen on to gain knowledge from our market experts! 

Music Credits: BenSound

The post The “What?” And “How?” Of Performance Marketing 2022 appeared first on Marketing In Asia.

Transcript:

In this episode we are going to talk about Shopper-Centric Rather than Channel-Centric. Omni-Channel vs Multi-Channel Experience

I am Jennifer and I have with me our guest for the day, Beth. Hey Beth!

Talking about Shopper-Centric Rather than Channel-Centric. Omni-Channel vs Multi-Channel Experience, well could you elaborate to our listeners!

We are all aware that today’s consumer trip is tough to forecast. Omnichannel retailers must develop strategies to reach customers wherever they are and provide a memorable, seamless experience at every touchpoint.  With the road to purchase frequently zigzagging through several channels and devices, from desktop to smartphones and tablets, ecommerce sites to mobile applications, and even brick-and-mortar stores, marketers are pushed to challenge the distinctions between omnichannel and multichannel marketing.

What are The Key Differences between Omnichannel Marketing vs Multichannel Marketing

What makes omnichannel marketing better than multichannel marketing?

What is the most difficult aspect of implementing a full-fledged omnichannel strategy?

How to Build an Omni-Channel  focused Marketing campaign?

Learn this and more – Listen to this Podcast!

The post Omnichannel Marketing For A Shopper Centric Approach, A Must Shift In Marketing Strategy, With Market Masters appeared first on Marketing In Asia.

Transcript: 

In this episode we are going to talk about Growth Hacking and how to implement for your Business.

I am Jennifer and I have with me our guest for the day, Beth! Hey Beth

Talking about Growth Hacking Beth, Can you Explain to our listeners what is Growth Hacking?

Growth hacking also known as “Growth Marketing” is the use of low-cost digital marketing methods to help expand and retain an active user base, sell products, and get awareness.

But What is Growth Hacking with Digital Marketing?

How Can You Implement Growth Hacking To Your Business?

Can you share Some implementable tactics of Growth Hacks with us!

How Do You Become A Growth Hacker?

Listen to this Podcast to get insights on these questions and more! 

Music Credits: BenSound

The post Growth Hacking And How To Implement For Your Business With Market Masters appeared first on Marketing In Asia.

TRANSCRIPT:

In this episode, we are going to talk about Strategic Practices for Improving CRO.

I am Jennifer and I have with me our guest for the day, Beth. Hey Beth!

Thanks for inviting me, Jennifer. It is a pleasure! 

Talking about Conversion Rate Optimisation Let’s discuss on the Strategic Practices for Improving CRO.

So Beth, Can you explain to our listeners what is CRO?

Conversion rate optimisation (CRO) is the process of increasing the percentage of users or website visitors to take the desired action, such as buying a product or leaving contact details.

Great! Some strategies include Anticipating the bigger picture.  Could you explain it to us in brief?

Yes, well Everyone is looking for a quick and easy golden nugget that can be implemented for immediate 10x growth. A little button copy tweaking here, a little colour change there. While tactics and growth hacks may be more appealing than systematic processes, you should prioritise the latter. Why? Because everything is highly context-dependent. What works for Amazon or Best Buy, for example, may not work for you. You can’t bring in other people’s solutions and expect them to solve your site’s problems. 

Now, don’t you think everyone’s process is a little different, So how does it usually work?

Everyone’s process is a little different, but it usually goes something like this:

• To identify problem areas, conduct qualitative and quantitative research on your unique site.  

• Make use of your research to generate test and experiment ideas.  

• Use a prioritisation method, such as ICE or PXL, to prioritise those test and experiment ideas.  

• Begin by running the most important test or experiment.  

• Examine the outcomes.  

• The results of the test or experiment should be recorded or archived.  

• Make use of the learnings from your most recent test or experiment to develop smarter test and experiment ideas. 

So Beth what would be the best conversion practices? 

People are always asking us about the best conversion practices. You know what I’m talking about: magic buttons that convert, “killer” copywriting words, winning layouts, and so on. Unfortunately, that small bag of tricks won’t get you very far. In fact, it can sometimes lead to nowhere.  The true best practice is not a specific type of webpage element at all. It is a well-defined, methodical approach to CRO. It doesn’t require impromptu guesswork, and it lacks the excitement and appeal of magic buttons. It is based on a simple but effective mindset: developing an empathic understanding of your website visitors and customers.  Understanding buyer behaviour, for example, by surveying and engaging with them, will enable us to create an accurate journey map, recognise their moments of truth, and provide them with the right content at the right time. 

Thanks, Beth! People always say, Remain focused on clarity and ease. But it is easier said than done. Could you help us out with that?!

My advice could be summed up in a single word: CLARITY.   Be clear about what you’re offering, the value it provides, and the action you want the visitor/potential customer to take; whether that’s ‘download now,’ ‘try for free, ‘sign up today,’ etc. – your request must be clear.  When it comes to landing pages, keep it simple and keep your main call to action above the fold. While some people will require a little more nudging and reassurance, you must find a way to concentrate on getting to your main point with as few materials as possible.

So Beth, would you say there are hacks to remain focused on clarity and ease?

Yes. When it comes to CRO ‘best practises’ and ‘hacks,’ my first warning is that if a user does not have an initial motivation to take an action, whether that is buying your product, downloading your ebook, or signing up for a trial, it is extremely unlikely that you can persuade or hack your way into a conversion.  This brings me to my second warning: CRO hacks frequently place too much emphasis on succeeding in the short term while completely neglecting the implications of these techniques on your long-term connection with users. As a result, anything you do to ‘trick’ a user into completing an action they were not truly driven to take will destroy the user’s trust in you, significantly jeopardising any chance of a long-term relationship.

Thank you, Beth!

Do you think Value and Credibility should be Addressed? If yes how so?

My first piece of advice is to try to expose value propositions that are now concealed. What exactly do I mean? Any website, whether it is an e-commerce product page or a SaaS marketing site, must decide which value propositions to convey in the limited screen space available. Compromises are unavoidable.  The biggest conversion lifts we’ve seen have come from adding components that show, underline, or in some manner unhide value propositions that were previously difficult for customers to find. Emphasising a free shipping offer that would otherwise be in the fine print, emphasising some product attributes that are important to the consumer but are difficult to uncover, emphasising savings per product in a shopping cart page that would otherwise disregard that all fall into this category. To achieve this properly, you must first understand your users’ values.

Does testing and refining your content help in Improving CRO? Can you elaborate on that!

First: Always, always, always start with user research before running tests. Otherwise, you’re just shooting in the dark.  Second: Prior to experimenting with the design, focus on improving the content. Yes, knowing good design concepts is important…but you’re not trying to make a lovely brochure here. You’re attempting to build a website that inspires people to take action. Your words play a massive (often under-appreciated) role in this, frequently playing a larger role than the design.  You don’t want to publish a landing page unless you have a compelling value offer. I see this much too often: I go to a website, and the value proposition does not accurately reflect the product’s worth. It’s general, hazy, or not present at all. Nothing tells potential clients why they should be interested in the product or how it can help them solve their problems at a glance. 

But doesn’t experimenting cost a lot for a startup company? Is experimenting and testing that important?

Every test you conduct would, in an ideal world, triple your conversion rate. In fact, you’ll have A/B experiments that aren’t conclusive. There will also be areas of the funnel or entire businesses that are unsuitable for A/B testing due to low numbers.  You must be able to recognise these scenarios and make the best decision. You may wish to forgo precision in order to obtain a faster result; you do not always need to adhere to predetermined guidelines (such as 95 percent statistical significance), but you must be aware of when and why you do so.  The most challenging aspect of optimisation, in my opinion, is determining which tests to conduct. It’s a combination of art and science. Start with the science, and you’ll get better at figuring out the art as time goes on. The science portion is as follows:  Learn about your customers’ reasons and objections, run tests to address what you discovered, and if your tests fail, try alternate implementations.  With more experience, you’ll have a better intuition for how to fix your customers’ pain points, as well as a better sense of things to try that your customers don’t tell you about.

Thanks, Beth! I feel we like-minded people should get together to have a discussion on it. What do you feel about this Beth?

Find a group of like-minded CRO professionals. CRO teams are frequently run very lean in order to maintain a high testing pace. Having a network of people you can consult for guidance and share learnings with can help speed up the brainstorming, implementation, and administration of your overall CRO strategy.

I agree! Thank you Beth for your time. Glad to have you on Market Masters.

Thank you, Jennifer. It was a pleasure. Hope the listeners had a good valuable time. 

Music Credits: Bensound 

The post Strategic Practices For Improving CRO appeared first on Marketing In Asia.

One of the most important aspects is providing your company with an authoritative voice by showcasing your expertise and personality through articles on topics relevant to your industry. The Hidden Benefits of Content Marketing go beyond generating leads and conversion rates; it allows you to build brand authority in the process!

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Let’s face it: not all sales calls are successful.

As a business coach and consultant, I, too, have gone through a lot of sales calls. And over the course of these calls, it was just recently that I discovered the 1 mistake I have been unconsciously doing. And what was at stake? Because of this oversight, I lost a whopping $10,000 deal.

Listen as I reveal more of this mistake in this podcast episode and let me know what you think in the comments below! Do you want to know how you can create an effective sales process? Apply for Power Profile Biz Accelerator and save your seat for your free training here!

The post What Should You Not Do During a Sales Call? appeared first on Marketing In Asia.

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Let’s face it – it’s a tough pill to swallow.

But what if I tell you that I cracked the code in overcoming all these objections and I learned how to use it to my advantage?

They say that it’s not about how many times you fall, but how many times you got back up.

But sometimes, we have to remember that it’s not enough to just rise back up. We need to assess what went wrong and turn the table around.

In this episode, you’ll learn how to make objections as your superpower to close that sale way before you have that discovery call and speak for you for them to click on that cart and turn them into paid clients.

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:

? [2:15] – Understand what your objections are and how do you get to combat them. It’s about flipping that objection and getting to know them when it comes to your products, services, or what it is that you offer.

? [2:40] – If you’re that someone who has all these objections happening left and right, even during discovery calls, one thing you can do is to actually combat them way before the sales call happens.

? [3:46] – Relate the objections of your ideal customers through the story that you post on social media. It’s when you say, “okay, I know that situation and I’ve been there before” and then you go on and explain to them where you are right now.

? [6:35] – Remember, consumers, purchase from emotions so deep that they need to relate to that. They want the feeling of what’s possible knowing that it also worked for you. That you walk your talk and that you’re going to be there to support them through.

Do you want to know how you can supercharge your brand Forbes, the media and your loyal fans would love to have? Apply for Power Profile Biz Accelerator and save your seat for your free training here!

Let’s connect on:

Facebook: https://www.facebook.com/groups/ambitioustribe/

Instagram: https://www.instagram.com/kassypajarillo/

The post The Most Effective Way To Overcome Your Objections Like a Pro appeared first on Marketing In Asia.

Aside from the fact that good content can get you way ahead of your path, this can also be a tool for you to express yourself, get your story out there, and inspire more and more people through it. In this episode, I will share my top secrets (well, not anymore!) about how I was able to leverage her reach by crafting soulful content.

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:

? [2:25] – Your story is how you were able to start with this business. How you got into this endeavour. How you decided that this is the path that you’re going to take.

? [5:58] – Bring them [your clients] transformation and give them actionable steps towards building a better business or towards a certain lifestyle that you want to bring them in.

? [7:28] – People want before and after photos. People want to know what happened when they started the program with you. People want to know the results and the testimonials.

? [11:31] – So go ahead and make genuine, authentic relationships. People want to read and become a certain person because they also wanted a lifestyle that fits them. So show them the real you.

Do you want to know how you can connect with your audience better after creating soulful content? Apply for Power Profile Biz Accelerator and save your seat for your free training here!

The post How to Write Content That Converts appeared first on Marketing In Asia.

Sebelum melakukan personal branding ini, Fara Naqui mempunyai perniagaan sendiri sebelum membuat keputusan untuk menutup bisnesnya kerana terdapat beberapa masalah. Apa yang mendorong Fara Naqui untuk melakukan personal branding adalah apabila beliau mengambil keputusan untuk bekerja dengan syarikat lain selepas menutup perniagaan miliknya.

Sama seperti pemohon kerja yang lain, Fara Naqui juga melakukan perkara yang sama dengan melayari semua platform job portal di Malaysia seperti Jobstreet, Maukerja dan sebagainya untuk mendapatkan pekerjaan. Namun, di sini bermulanya perjalanan personal branding Fara Naqui apabila beliau membaca sebuah buku bertajuk What Color Is Your Parachute yang ditulis oleh Richard Nelson Bolles.

Buku ini berkisarkan tentang tips mencari pekerjaan di mana terdapat bahagian dalam buku tersebut yang menceritakan berkenaan dengan LinkedIn. LinkedIn adalah sebuah platform media sosial yang profesional untuk anda membina personal branding.

The post Podcast Permulaan Personal Branding Fara Naqui (Part 1) appeared first on Marketing In Asia.

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If you are struggling in keeping your business afloat amidst the crisis that we are in right now, then this podcast is a must-listen. A good friend of Kassy Pajarillo, the creator of Power profile biz accelerator, startup founder of The After Six Club, and podcast host of the Ambitious Tribe, and the owner of one of the most successful talent agencies in the Philippines, Jojo Ampeloquio, talks about how influencer marketing can turn the table upside down.  

Are you ready? It’s time to plan your comeback!  

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:  

? [4:10] – Most of the principles of marketing are the same since time immemorial. From the get-go, the fundamentals and foundation have always been the same. It’s just that now there are more platforms being developed.

  ? [7:41] – As an influencer, you are being categorized based on the number of followers that you have. Sometimes, we are being gauged by the numbers. But to be honest, there will come a time that it’s not going to be just about the numbers or the number of followers that you have.  

? [8:41] – Influence is more of a responsibility than a privilege. And that sometimes becomes a struggle and a challenge. It’s a daily struggle to be of influence to other people.  

? [12:21] – Most of the successful influencers out there have a following because they’re authentic. People can relate and resonate with them.  

? [12:33] – When you say people relate to you, you also have to be relevant. It’s not just about doing what’s cool, it’s also about being of impact to whatever is happening in society right now.      

The post Why Influencer Marketing Is The Next Big Thing appeared first on Marketing In Asia.

William has accumulated over 15 years of experience in technology sales throughout North America, Europe, Middle East and Asia-Pacific. He holds a Bachelors of Arts (B.A.) in International Relations from Bowdoin College, TEFL Certification from GLV Zhuhai / ??????, Mandarin certification from Cornell University and another Mandarin certification from Beijing University / ????.

William began his career within the corporate sector of Shanghai as a Media Relations Manager for Wai White Dragon, a publication for Shanghai’s elite. William then returned to the United States to work in school administration as Director of Admissions and College Planning at Hales Franciscan High School in Chicago Illinois. He was hired to rebuild the admissions department by devising a plan to increase enrollment numbers among a unique demographic within the Chicago-land area. William then returned to Asia and worked in Business Development in Singapore for TSL Marketing. At TSL, William ran multiple lead generation campaigns in both English and Mandarin for top-tier tech firms throughout J-APAC.

He then moved to a position as Regional New Business Sales Manager for Google, Asia-Pacific. William has also founded and facilitated internal sales training courses for multiple departments. William transitioned to the APAC Knowledge Manager role where he focused on training and quality systems management for regional and global projects. William then ventured outside of Google to build and direct the Outbound Sales Teams for TradeGecko (QuickBooks Acquired) as Director, and then as Vice President for MyDoc, both Singapore-based startups.

William is currently the Founder of Konsyg and runs an end to end sales operation for Enterprises and SMEs globally. 

WE CHAT ABOUT:

• Konsyg’s adaptation to the pandemic 
• Discrimination and exploitation of Asians in business 

• Asian towards Asian discrimination 
• How working with companies like PR agencies, has helped 
• Personal experiences of dealing with discrimination 
• The existence of foreigner’s privilege 
• Horror stories with clients 
• Getting ghosted by clients
• Red flags shown by clients that businesses should be aware of 
• William’s key takeaways during the pandemic 
• Automation of HR department 
• The phenomenon of integration between tools
• Best way to get a bad salesperson off you 
• How much time do you give your salesperson to close a business deal 
• Tips on expanding your sales team in multinational company 
• Tips on building and scaling team 
• Challenges in certain markets to get businesses to understand the value of an external sales function 
• Outsourcing sales team 
• William’s battle with diabetes and how he overcame it

The post William Gilchrist, Konsyg: Taking a Company International, Improving Sales Team appeared first on Marketing In Asia.