A Picture is Worth a Thousand Words

The importance of authenticity in online dating cannot be overstated. According to a recent survey, 85% of singles believe that their dating app profiles are crucial in representing their true selves. However, 52% find it challenging to choose the right profile image, and 68% expressed interest in an AI feature to assist with photo selection.

This new feature is especially beneficial for men, as most single women prefer profiles with at least four images that genuinely reflect the individual’s personality. Men who include more than one face photo in their profiles see a 71% increase in their likelihood of matching with women. Photo Selector offers a digital companion that curates a diverse selection of photos from users’ camera rolls, optimized to help them find a match.

Focus on Real Connections

Singles aged 18-24 spend an average of 33 minutes selecting the right profile photo. Photo Selector alleviates this burden, allowing users to focus more on making genuine connections rather than spending excessive time on photo selection. This AI innovation promises to inject more spontaneity into the online dating experience.

The advent of smartphones and handheld cameras has introduced the paradox of choice amidst a plethora of options. AI technology is addressing this challenge, providing users with the tools they need to make quicker, more effective decisions.

“We’re proud to be the first dating app to roll out an AI tool that can make the profile-building experience significantly easier—an area we know is one of the hardest parts of dating,” said Faye Iosotaluno, CEO of Tinder. “As the category leader, we’re pushing ourselves to define the industry’s best use cases for meaningful consumer AI integrations. Our commitment to our users is clear and equally applies to our view of AI: at Tinder, we develop innovative technologies to create a safer space for people to make authentic connections.”

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Effortless Photo Selection

Using Photo Selector is simple. Users snap a selfie for facial recognition, grant access to their camera roll, and let Tinder’s AI technology curate a selection of images for review. Users then decide which pictures to add to their profiles. While Photo Selector simplifies the process of selecting profile photos, there are still effective ways to present oneself for a great first impression.

Capturing the Ideal Images

Tinder Resident Dating Expert Devyn Simone offers tips on choosing profile photos that truly reflect your personality:

1. Find Your Light: Opt for well-lit photos, with natural light being your best friend. Seek out shaded spots on sunny days and snap a few variations for a variety of options.
2. Avoid Confusion: Keep group photos to a minimum. People are here to meet you, not your entire friend group. Choose bright, fun solo photos.
3. Clean That Lens: Ensure your camera lens is clean to avoid blurry photos. A quick wipe with a microfiber cloth makes a significant difference.
4. Have Fun: Show off different sides of your personality with various photos: headshots, action shots, social shots, and candid shots.
5. Mix It Up: Regularly update your profile with new photos to keep it current and exciting.

Photo Selector will be available in the U.S. starting in July, with international markets to follow later this summer.

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One of the standout features is the new Seoulite print, capturing the city’s electric energy, alongside the Olive colorway, inspired by Seoul’s mountainous landscape. The collection also introduces the 19 Degree Frame travel collection and the premium Turin collection, along with updates to the iconic Voyageur, 19 Degree Aluminum, and TUMI Sport collections.

New Additions to Iconic Collections

The 19 Degree Frame collection expands TUMI’s travel offerings, featuring integrated frame opening/closure latches, retractable handles, and signature smooth, quiet wheels. The interiors are equipped with tie-down straps and mesh zip pockets, providing optimal organization. Available in Black Texture and Pearl Grey Texture, this collection caters to diverse travel needs with sizes ranging from carry-on to extended packing cases.

The all-new premium Turin collection pushes the boundaries of performance luxury. Crafted from Italian leather with elevated metal accents, Turin offers sleek silhouettes designed for the dynamic lifestyle. The collection includes backpacks, briefcases, slings, totes, and small leather goods, all in a sophisticated black colorway.

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Relaunched Voyageur Collection

TUMI’s iconic Voyageur collection is relaunched in luxurious, smooth leather, featuring the TUMI “T” logo and meticulous craftsmanship with elevated hardware details. This collection includes backpacks, totes, shoulder bags, and crossbodies, with the addition of an all-new train case. Color options include classic black with light gold or gunmetal hardware and the dynamic seasonal Pewter Metallic with gunmetal hardware.

Expansion into Sports Gear

TUMI continues its expansion into the world of sports with new offerings for racquet sports and cycling enthusiasts. The racquet sports range includes a Pickleball Bag, Tennis Racquet Bag, and Tennis Backpack, each with magnetic shoulder straps for versatile wear. For cyclists, TUMI introduces durable styles made from water-resistant materials with reflective accents, including the Tour Biking Backpack, Alliance Biking Backpack, Peyton Sling, and Signal Sling. Additionally, the spacious Yoga Sling is designed to hold a 26-inch mat and accessories.

Shop the Collection

The new Fall collections are available at TUMI stores and TUMI.sg worldwide. Follow @TUMITravel to explore how TUMI merges design and performance in its products.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI empowers journeys as a lifelong partner to movers and makers in pursuit of their passions. Discover more at TUMI.com and follow TUMI on Instagram, TikTok, Facebook, and YouTube.

The post TUMI Unveils Fall 2024 Collection: Innovation Meets Tradition in New Travel and Lifestyle Offerings appeared first on Marketing In Asia.

This year, Amazon Singapore is upping the ante with the “Prime Day on the Go” roving truck, allowing members of the public to experience the excitement first-hand from July 12 to 14, and on July 16 at Bugis+. Simply show your Amazon.sg app to participate and enjoy interactive games, activities, and a sneak peek at the hottest deals. Local artist Ee Shaun will also be present on July 13 and 14 from 6 pm to 8 pm at Bugis+ to customize items at a live artist booth.

Prime Day Event Schedule

• 12-14 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Participate in activities to redeem a free slice of cake and exclusive merchandise featuring artwork by Ee Shaun. Live artist activity available from 6-8 pm on 13 & 14 July only.
• 16 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Scan QR codes in the truck to start shopping on Amazon.sg/primeday and redeem a free ice cream!* (*While stocks last)

Unmissable Prime Day Deals

Toys, Books & Baby:

• Up to 70% off selected books for all ages
• Up to 50% off children’s books
• Up to 50% off selected toy brands including LEGO, Transformers, Play-Doh, Hot Wheels, and Paw Patrol
• Up to 40% off baby toys from Leapfrog and Skiphop
• Up to 40% off baby products from Ride Safer, Cybex, Joovy, and Lovevery
• Up to 40% off toys from Ravensburger, Funko, Playmobil, and LOL Surprise
• Up to 30% off nursing and feeding essentials from Spectra and Haenim

PC & Electronics:

• Up to 60% off selected laptops from Lenovo, MSI, and LG
• Up to 50% off headphones and earbuds from Bose, Sennheiser, Sony, and Jabra
• Up to 45% off Sennheiser products, plus an additional $5 off with a $200 minimum spend
• Up to 40% off TVs, soundbars, and speakers from LG, Sonos, JBL, and Marshall
• Up to 40% off selected items from Fitbit and Google
• Up to 40% off mobile phones from Google, Samsung, Apple, and OPPO
• Up to 30% off smartwatches and activity trackers from Garmin, Google, and Fitbit
• Up to 30% off LG products, plus an additional $25 off with a $200 minimum spend
• Up to 30% off Nintendo and PlayStation games

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Home & Kitchen:

• Up to 50% off home products such as vacuums, irons, and humidifiers
• Up to 50% off kitchen products such as coffee machines, cookware, cookers, and fryers
• Up to 50% off items from popular home and kitchen brands including Owala, Oxo, and Lodge
• Up to 30% off products from SharkNinja, Tefal, Philips, and Muji
• Up to 45% off selected products from Cricut

Support Small and Medium-Sized Businesses:

• Up to 60% off selected bedsheets and covers from Epitex
• Up to 45% off Sk hynix solid state drives
• Up to 45% off Braun & Oral B
• Up to 40% off UGREEN chargers and USB hubs
• Up to 40% off massagers and weighing scales from Renpho
• Up to 40% off phone cases and accessories from Spigen
• Up to 30% off PicassoTiles Magnet Building Tiles

Selections from Amazon Fresh & Fast:

• Up to 30% off grocery staples from brands like San Pellegrino, Acqua Panna, and Frenz
• Up to 30% off snacks from KIND’s, Remedy, and more
• Up to 30% off fresh seafood from Serve by Hai Sia
• Up to 30% off items from brands like Colgate, Softlan, and Ajax
• Up to 30% off beers from Asahi, Peroni Pure Blonde Low Carb

Additional Prime Day Perks

Promotions:

• Bank Promotions:
  • DBS cardholders can get S$12 off S$150 or S$18 off S$200 on Amazon.sg and S$10 off S$170 on Amazon Fresh.
  • HSBC cardholders can get S$8 off S$120 on Amazon.sg and S$8 off S$150 on Amazon Fresh.
  • Citibank MasterCard cardholders can get S$15 off S$150 or more on Amazon.sg.
• Buy Now, Pay Later:
  • Get S$15 off S$200 minimum spend with PayLater by Grab.
  • Get S$12 off S$150 minimum spend with Atome.
• PayNow Promotion:
  • Get 2% off your purchase, capped at S$50 with no minimum spend from 25 June till 21 July.

Amazon Fresh:

• Get 20% off your first order with a minimum spend of S$40.
• Existing Prime members can enjoy S$18 off with a minimum spend of S$150, and S$25 off with a minimum spend of S$200.

Watsons on Amazon.sg:

• New Prime customers can enjoy S$10 off their first order with a minimum spend of S$60.
• Existing Watsons customers can enjoy S$12 off with a minimum spend of S$100.

Little Farms on Amazon.sg:

• New Prime customers can enjoy S$15 off their first order with a minimum spend of S$80.
• Existing Little Farms customers can enjoy S$15 off with a minimum spend of S$100.

Prepare for Prime Day

Not a Prime member yet? This is the best time to join Prime! Sign up ahead of the event to enjoy exclusive deals and benefits, including fast, free shipping on eligible products. Start a 30-day free trial at amazon.sg/prime. Terms and conditions apply.

Set up deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts.

New “For You” Feature: Customers logged into their Amazon.sg account can see recommended deals based on shopping history, wishlist, and more.

Convenient Delivery and Return Options: Prime members enjoy fast and free shipping on millions of eligible items. Need to return an item from the US or Japan? Experience hassle-free returns, including pick-up from your address or drop-off center.

Shop for Good this Prime Day: Support local non-profit organizations through the Amazon x Shop for Good Wishlist. Purchase items from the wishlist to support their causes.

Shop Deals from Small and Medium-Sized Businesses: Prime Day provides SMEs with the opportunity to promote their products to over 200 million Prime members worldwide. Visit Amazon.sg/smallbusinesses to start shopping from small business sellers and visit Amazon.sg/primeday for the latest Prime Day news.

The post Amazon Singapore’s Prime Day Returns: Unbelievable Deals and Exciting Events from July 16-21 appeared first on Marketing In Asia.

Oasis: A Hub for Renowned Retail Brands

Oasis, poised to become a cornerstone of elite retail, will host approximately 100 tenants, including esteemed brands such as H&M Home, Art Toys Cafe by MILOLO, and the MUJI Flagship Store & Café. This expansion brings Sunway Pyramid’s total tenant portfolio to an impressive 1,000.

Last year, in a strategic move to elevate asset yield through increased rents per square foot, Sunway Pyramid appointed Jaya Grocer as the anchor tenant for the redeveloped space. Currently located at level B2, the prominent supermarket chain will soon relocate to a larger, permanent space with a brand-new concept at LG2.

Elevating the Retail Experience

Jason Chin, Senior General Manager of Sunway Pyramid, expressed his enthusiasm for the upcoming unveiling, stating, “With the upcoming unveiling of Oasis, we are making a critical advancement in our ongoing mission to elevate Sunway Pyramid’s retail experience. This strategic enhancement not only broadens our tenant mix with leading brands but also positions us to attract higher footfall and drive sustained growth. By reconfiguring this substantial space, we are ensuring that Sunway Pyramid remains at the forefront of Malaysia’s retail landscape, delivering unparalleled value to both our tenants and visitors.”

With a projected net lettable area (NLA) of 2 million square feet, Oasis is set to make a significant contribution to Sunway Pyramid’s overall revenue, underscoring the mall’s evolution as Malaysia’s leading retail destination.

Innovative Enhancements for an Elevated Shopping Experience

Beyond Oasis, Sunway Pyramid is committed to enhancing the overall customer experience. Since 2022, the mall has pioneered Malaysia’s first Internet-of-Toilet (IoT) system, transforming restroom facilities into a smart system for both customers and supervisors. The latest addition, a modern neo-Egyptian themed smart toilet located on the Ground Floor of the Blue Atrium, will serve as a model for future installations across the mall.

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

Key innovations for the smart toilet include:

• A traffic light system indicating cubicle occupancy
• Squat pans with rear and frontal bidet functions
• Low-level exhausts in urinals and cubicles to eliminate odors
• Ammonia sensors that trigger housekeeping when high levels are detected
• A backend system for detecting and rectifying faults
• An emergency alert button for immediate assistance

These toilets will also feature a family room catering to parents with children and individuals with disabilities.

Additional enhancements include an all-in-one interactive self-service kiosk with an easy-to-use interface, an enhanced Sunway Malls App with features like Easy Navigation, Deals & Events, and Match N Munch, new escalators connecting the Blue to Orange Atriums from LG2 to F Floors, as well as Electric Vehicle and Hybrid charging stations at CP2 Preferred Parking and B1 Preferred Parking.

The Terrace: A Nature-Inspired Extension

Slated for completion by Q2 2025, The Terrace, an annex adjacent to the iconic Lionhead and facing the New Pantai Expressway (NPE), will offer a refreshing, nature-inspired environment and house additional high-yielding tenants.

These developments support Sunway Pyramid’s goal of becoming the premier retail destination in the nation. For more information about Sunway Pyramid’s latest enhancement initiatives, visit www.sunwaypyramid.com or stay tuned to Sunway Pyramid’s social media pages for updates.

The post Sunway Pyramid Unveils Oasis: A Reimagined Retail Space Set to Revolutionize Shopping Experience by Q4 2024 appeared first on Marketing In Asia.

Vignette Collection, unveiled in August 2021, is a curated selection of distinctive hotels, each offering a unique and memorable stay. From boutique city townhouses to serene beachfront resorts, these properties cater to travelers seeking individuality and character.

Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts, stated, “Vignette Collection is a unique portfolio of individual hotels and resorts, each with their own story to tell. This year, we are making significant strides towards our ambition to open 100 new Vignette Collection properties within the next 10 years. From indoor skiing in Shanghai to soaking up the cool culture in Liverpool, 2024 will see an exciting array of unique hotels and resorts joining Vignette Collection.”

Newly Opened Properties

The Halyard Liverpool, Vignette Collection Anchored in Liverpool’s maritime heritage, The Halyard Liverpool on Duke Street features 133 rooms and celebrates the city’s dockland history with industrial interiors and vibrant artistic flairs.

Dinso Resort & Villas Phuket, Vignette Collection Nestled amidst the lush greenery of Phuket, this resort offers 26 hilltop duplex villas and 148 nature-immersed rooms, each with a private pool. It promises a serene escape in the wild, moments from Patong Beach.

Arabella Beach Hotel, Vignette Collection Located in Kuwait City, this 195-room property reflects Kuwait’s rich heritage, blending modern design with traditional Sadu weaves. Positioned between desert dunes and the Arabian Gulf, it offers luxurious tranquility.

Also Read: Embracing the Digital Shift: An Exclusive Interview with Jan Wong, Founder of OpenMinds

Coming Soon

Verno House Budapest, Vignette Collection Opening in Summer 2024, this 50-room hotel overlooks Liberty Square and combines urban elegance with a nurturing natural environment. Guests will enjoy fresh international cuisine, a flexible meeting space, and wellness amenities.

Velero Doha, Vignette Collection Set to open in Summer 2024 in Qatar’s Lusail district, this vibrant hotel features palatial suites, diverse dining options, a spa, and family-friendly facilities, ensuring a luxurious stay.

Shanghai Snow World Hotel, Vignette Collection Debuting in Autumn 2024, this hotel within Shanghai’s advanced indoor snow venue will offer 272 rooms with direct ski-slope access, combining Nordic-inspired tranquility with dynamic experiences.

Rumah Luwih Bali, Vignette Collection Opening in October 2024, this colonial-style mansion in Bali offers 75 rooms with ocean views and a connection to the rich local culture, making it a prime destination for eco-tourism and relaxation.

Moire Hoi An, Vignette Collection This heritage property in Vietnam’s Hoi An, opening in November 2024, features 128 rooms and celebrates the cultural tapestry of the region with sophisticated design and local cuisine.

Dinso Resort & Villas Koh Chang, Vignette Collection Slated for December 2024, this renovated resort on Koh Chang’s Klong Prao Beach offers 166 rooms and villas, each designed for beachfront relaxation and luxury.

IHG’s Vignette Collection stands apart by offering unique travel experiences while committing to responsible tourism. Each property partners with local non-profits through the “A Means For Good” initiative, promoting positive contributions to their communities. Memorable rituals also connect guests with the local culture, such as tea blending at Convent Square Lisbon and record spinning at Yours Truly DC.

Tom Rowntree adds, “Vignette Collection stands apart in IHG Hotels & Resorts’ luxury & lifestyle portfolio. It presents a compelling way for IHG to welcome one-of-a-kind hotels into our family, combining each property’s individual identity with the brand’s promise of ‘A Means For Good’, powered by IHG’s global scale and IHG One Rewards loyalty programme. Each hotel has a distinct outlook and story to tell but they come together as Vignette Collection.”

For more information on Vignette Collection, visit Vignette Collection Hotels.

About IHG Hotels & Resorts

(ADRs)] is a global hospitality company with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and the IHG One Rewards loyalty program, IHG has over 6,300 hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

The post IHG Hotels & Resorts Expands Vignette Collection with Diverse New Properties appeared first on Marketing In Asia.

The event is set to bring together MSMEs, emerging startups, and established eCommerce brands to explore the latest trends, technologies, and strategies. With a focus on “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 aims to equip businesses with the insights and tools needed to navigate the dynamic digital commerce landscape.

Digital commerce in India is rapidly evolving, driven by the rise of quick commerce, increasing consumer demands, and technological advancements. Shiprocket SHIVIR 2024 seeks to address these trends by providing innovative solutions and deep insights crucial for eCommerce businesses and MSMEs to drive growth.

Under Shiprocket’s commitment to being MSMEs’ “Unnati Ka Saathi,” this edition will spotlight the unique challenges and opportunities within Bharat’s eCommerce sector. The event will feature industry leaders and experts sharing cutting-edge ideas and best practices through engaging panel discussions, masterclasses, fireside chats, and invaluable networking opportunities. These sessions aim to provide attendees with actionable insights and innovative approaches to enhance regional market growth and customer experiences through technology.

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Saahil Goel, MD & CEO of Shiprocket, expressed his excitement about the event, stating, “We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India. As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”

Shiprocket SHIVIR has established itself as a premier event in the eCommerce sector over the past four editions. The previous edition showcased over 100 digital-first companies and attracted more than 1,600 participants, including new-age entrepreneurs, industry leaders, and policymakers. This year, Shiprocket SHIVIR 2024 will feature an impressive lineup of prominent speakers such as Snapdeal founder Kunal Bahl, T Koshy from ONDC, The Moms Co-founder Malika Sadani, and Milagro Beauty Co-founder Nikita Malhotra, among many others.

In addition to insightful sessions and networking opportunities, Shiprocket SHIVIR 2024 will celebrate the trailblazers of Bharat’s eCommerce through the ‘Shiprocket SHIVIR Awards.’ These awards honor outstanding contributions and achievements of individuals and brands across various sectors. This year’s jury, featuring distinguished personalities like Amit Singal, Founding Partner of Fluid Ventures & Real Time Angel Fund, and Apurva Chamaria, Head of Startups and VC Partnerships at Google India, will evaluate the nominations. Brands with disruptive stories can register and nominate themselves on the event website, with entries closing on July 5th.

About Shiprocket

Shiprocket is India’s largest eCommerce enablement platform, dedicated to empowering Bharat’s businesses to scale their ventures by leveraging the true power of eCommerce. The platform supports sellers throughout their eCommerce journey, offering a comprehensive operating system for direct commerce. Shiprocket’s tech integrations enable shipping, fulfillment, customer communication, and marketing tools for SMEs, D2C retailers, and social commerce retailers in India.

Launched in 2017, Shiprocket aims to create a seamless logistics data platform connecting retailers, carriers, and consumers globally. The technology stack assists retailers in integrating their shopping websites on Shopify, Magento, WooCommerce, Zoho, and others with the platform’s multi-carrier API. It manages orders, prints shipping labels, and provides tracking information from multiple providers, including handling Cash on Delivery (COD) orders and payment reconciliation. With over 45 warehouses across India, Shiprocket offers state-of-the-art fulfillment solutions, a robust post-purchase experience, and higher consumer engagement. The platform’s shipping solutions cover 24,000+ pin codes in India and 220 countries and territories worldwide.

The post Shiprocket SHIVIR 2024: Transforming Bharat’s eCommerce Landscape with Cutting-Edge Insights and Strategies appeared first on Marketing In Asia.

Untangld, celebrated for its data-driven and customer-centric methodologies, will leverage its expertise to gather pivotal insights that will shape Sushi Sushi’s future trajectory. This partnership is set to catalyze Sushi Sushi’s rapid expansion by deploying innovative strategies to bolster the brand’s appeal and market presence.

Danish Chan, Co-founder of Untangld, expressed his enthusiasm, stating: “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession with delivering exceptional results and fostering long-term success for our clients.”

Also Read: TwitchCon Rotterdam Unveils Exciting New Features and Programs for Streamers

Stephen Anders, CEO of Sushi Sushi, echoed this excitement: “Sushi Sushi is at a pivotal moment in its 26-year journey and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion and we have great confidence from the work we’ve seen so far.”

This strategic engagement signifies a forward leap for Sushi Sushi as it strives to innovate and expand. With Untangld’s support, the brand is set to uncover valuable insights and strategies that will guide its development and secure its ongoing success in the market.

About Untangld

Untangld is an international strategy studio designed to be the perfect partner for the modern C-suite. The agency before the agency, it offers business leaders the integration of creativity, strategy, brand, insights, and experience to redefine the way businesses win. Founded in 2020, Untangld collaborates with clients globally and is the founding and strategic partner of By The Network. To learn more, visit Untangld.co.

About Sushi Sushi

Sushi Sushi is an Australian QSR success story and the country’s leading multi-format sushi retailer. Since 1998, Sushi Sushi has revolutionized the sushi experience, making it a fresh, accessible, and guilt-free option for Aussies on the go. Their commitment to innovation allows them to break away from traditional sushi constraints while honoring its roots with authentic Japanese ingredients and championing local fresh produce and flavors. With over 170 stores, including destination dining restaurants, sushi trains, and convenient grab-and-go stores, Sushi Sushi sets the standard for quality and creativity in the sushi market.

The post Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy appeared first on Marketing In Asia.

Kamsah – Medium Olive Wood Serving & Cutting Board

No picnic is complete without a beautiful, handcrafted olive wood serving platter from Forest Decor. Made by skilled artisans, each piece boasts a unique pattern and finish, ensuring that no two boards are alike. The thick cutting surface and captivating design make this board both functional and visually stunning, adding a touch of elegance to any outdoor dining setup.

Nose Best Candles – Drag Brunch

Transform your picnic atmosphere with Nose Best Candles’ vibrant citrus scent, Drag Brunch. With fragrance notes of peach nectar, papaya, blood orange, lemon, and pomegranate, this handmade soy candle offers a slow, clean burn. Created in small batches in Bushwick, Brooklyn, these candles come with a curated Spotify playlist and mocktail recipe, enhancing your outdoor ambiance. Enjoy 20-30 hours of burn time for the 4oz size and 40-50 hours for the 8oz size.

Also Read: The Rise of Retail Media Networks in Southeast Asia: Insights from Ken Mandel, Head of GrabAds

Matter – Compostable Party Cups

Say goodbye to waste with Matter CompostCups. These eco-friendly, compostable cups are perfect for any picnic or social gathering. Certified to break down in both industrial and home composting environments, Matter products return valuable nutrients to the soil, avoiding the potential toxins of traditional plastics. Embrace sustainability with every sip.

Something Splendid – The Garden Party Gift Box

Looking for the ideal picnic gift? The Garden Party Gift Box from Something Splendid is a vibrant and colorful choice. Featuring champagne flutes, coasters, and a three-wick candle, this gift box brings fun and joy to any outdoor event. Complete with a handwritten card, it’s shipped straight to your bestie’s door for free, making it the perfect surprise for any occasion.

Kubo Tea – Half and Half Iced Tea

Elevate your energy levels naturally with Kubo Tea’s iced tea bags. Made with Organic Green Tea Caffeine, these blends offer a revitalizing boost without the crash. High in antioxidants and sugar-free, Kubo Tea is a delicious and healthy alternative to iced coffee, perfect for keeping you refreshed during your picnic.

GREEN Organic Hydration

Introducing GREEN Organic Hydration, your new picnic companion. These hydration packets are crafted with organic, sustainable ingredients, offering rapid replenishment and a gentle energy lift without the jitters. As part of 1% for the Planet, GREEN Organic Hydration not only ensures your well-being but also contributes to the health and sustainability of our communities.

The post Elevate Your Picnic Experience with These Must-Have Essentials appeared first on Marketing In Asia.

The campaign, titled “Made For Moments That Make Us,” offers a closer look at Son’s life at his second home, the Tottenham Hotspur Stadium. Captured by docu-style filmmaker WARD and Korean photographer duo JI + DOH, the campaign radiates warmth and authenticity, reflecting TUMI’s commitment to capturing the essence of its ambassador’s journey.

“I was personally excited for this campaign to be set in my home away from home,” shared Son Heung-Min. “I always value that TUMI is there for me and has my back, whatever journey I’m on.”

In his three years as a TUMI Global Ambassador, Son has achieved remarkable milestones, from competing in the FIFA World Cup and winning the esteemed Golden Boot to being named club Captain of the Tottenham team. Throughout these triumphs, TUMI’s Tegra-Lite® and Alpha Bravo collections have been his trusted companions.

Also Read: Joshua Wang Promoted to Associate Vice President at FINN Partners, Strengthening APAC Operations

The campaign highlights the discipline and resilience required to succeed at the highest levels of professional sports, showcasing TUMI’s products as integral to Son’s journey. The Tegra-Lite® collection, made with the durable yet lightweight Tegris® material, and the Alpha Bravo collection, crafted from TUMI’s signature ballistic nylon, embody the brand’s commitment to strength, functionality, and endurance.

“Few may know that Son’s signature ‘camera’ celebration pose is symbolic of his desire to capture that moment and hold onto it. Our latest campaign draws creative inspiration from that concept; we are consistently alongside Son’s fast-paced life, and TUMI is made to carry those moments that make us,” said Jill Krizelman, SVP of Global Marketing & eCommerce. “As two of TUMI’s iconic collections, Tegra-Lite® and Alpha Bravo represent the brand’s signature strength, functionality, and endurance. This campaign brings these pillars to life, showing exactly how TUMI is made for each step of the journey.”

The new campaign is a testament to TUMI’s dedication to creating products that empower movers and makers in their pursuit of passion. Whether traveling for business or pleasure, TUMI’s Tegra-Lite® and Alpha Bravo collections are designed to endure and perform at the highest level.

Packed with function, designed with purpose, and built to endure, TUMI is made for the moments that make us. Shop the Tegra-Lite® and Alpha Bravo collections at TUMI.sg and TUMI stores worldwide.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality

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The post TUMI Unveils New Campaign with Pro Footballer Son Heung-Min, Showcasing the Tegra-Lite® and Alpha Bravo Collections appeared first on Marketing In Asia.

Electrifying Performance by Local Hip-Hop Sensation Zadon

Local hip-hop sensation Zadon took the stage by storm, delivering an electrifying performance that perfectly embodied the spirit of Hennessy V.S.O.P Night Blaze. His dynamic set featured some of his biggest hits and new tracks, including “Lamborghini Vroom,” captivating the audience with his unique style and energy. This collaboration underscores Hennessy’s dedication to supporting local talent and redefining Singapore’s nightlife. The crowd was enraptured by his charisma and talent, making his performance an undeniable highlight of the evening.

Brand Ambassador Jackson Wang Debuts “henny” MV for V.S.O.P Night Blaze

Hennessy’s brand ambassador, Jackson Wang, debuted his new track “henny,” offering a fresh interpretation of this cherished nickname. Directed by Wang himself, the music video transitions into a vibrant dance party, showcasing the elegant curves, vibrant red hue, and exquisite contemporary aesthetic of the V.S.O.P Night Blaze bottle. This launch, combined with Jackson Wang’s new track and video, marks a significant milestone for Hennessy V.S.O.P.

Jackson Wang’s genuine passion for Hennessy shines through, endorsing the new bottle design and further cementing his role as a trusted advocate for the brand.

About Hennessy V.S.O.P Night Blaze

Hennessy V.S.O.P Night Blaze is a unique expression of the Hennessy V.S.O.P blend, crafted to ignite the senses and elevate the nightlife experience. With bold flavors and a smooth finish, it is designed for those who appreciate the finer things in life and seek to make every moment extraordinary. This limited-edition release is set to become a must-have for cognac enthusiasts and collectors, symbolizing the blend of tradition and innovation that Hennessy embodies.

Also Read: An Interview with Celine Ting: Bridging the Upskilling Gap with OpenAcademy

Commitment to Local Talent and Innovation

Hennessy’s collaboration with local hip-hop talent Zadon, along with upcoming partnerships, highlights Singapore’s vibrant music scene and sets a new standard for nightlife experiences. Hennessy V.S.O.P Night Blaze will be available in 1.5-litre bottles at HaveFun Live Show Bugis+.

About Hennessy

Maison Hennessy, a leader in Cognac, has been shining globally with its exceptional know-how for over 250 years. Founded by Richard Hennessy, the brand is present in more than 160 countries and is a steadfast pillar of the regional economy in the Charente region. Hennessy is a major contributor to French international trade and a worldwide ambassador for the French art de vivre.

The post Hennessy Ignites Singapore’s Nightlife with Spectacular Launch of V.S.O.P Night Blaze appeared first on Marketing In Asia.

Experience the Championships Thrill with Ascott Privilege Signatures

From now until 10 June 2024, ASR loyalty members will enjoy a chance to experience the thrill of The Championships, Wimbledon on Saturday, 6 July 2024. The experience includes:

• One-day exclusive access to view the Men’s and Women’s 3rd round of finals on Saturday, 6 July 2024
• No. 1 Court Debenture tickets with prime seating
• Access to Debenture lounges
• 25% off stays at The Cavendish London

The first redemption of 500 ASR points will provide members with two chances to win the above experience while added chances can be redeemed in blocks of 500 ASR points each. Members who wish to purchase further points for redemption will enjoy a bonus of 10% points with a minimum purchase of S$500 worth of points.

This premier experience will run for a week until 10 June 2024, 2359hrs (GMT), where seven winners will be selected to each win either individual or a pair of access passes. Winners will be informed by 14 June 2024.

Premier Stay Package at The Cavendish London

ASR members can also go further with guaranteed access to the sold-out Wimbledon event alongside all-inclusive accommodation arrangements with two stay package options at The Cavendish London.

Grand Slam Escapade – Wimbledon 2024 at £4,850 nett

• Two-night stay in the Executive Room, inclusive of breakfast for two persons at The Cavendish London
• A pair of passes to The Championships, Wimbledon, with debenture access and No. 1 Court privileges on Saturday, 6 July 2024

Wimbledon Penthouse Perfection at £6,999 nett

• Two-night stay in the Penthouse, inclusive of breakfast for two persons at The Cavendish London
• A pair of passes to The Championships, Wimbledon, with debenture access and No. 1 Court privileges on Saturday, 6 July 2024
• Complimentary airport transfers as well as transfers between Wimbledon and The Cavendish London
•  £100 credit for use at Ralph’s Cafe, Wimbledon’s official sponsor
• Early, express check-in and late check-out
• Welcome amenities including welcome cocktail or Champagne

Also Read: Australia’s First Full Hybrid Ute: GWM Cannon Alpha Redefines Power and Performance

About The Ascott Limited

Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

This year, Ascott marks 40 years in hospitality service with the launch of Ascott Unlimited, a full year campaign that will offer Unlimited Opportunities, Unlimited Choices, Unlimited Freedom, and Unlimited Good. Navigating a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel, Ascott Unlimited marks Ascott’s ambitions to break new ground, and springboard to its next chapter of growth as a global hospitality company. Find out more about Ascott Unlimited at www.discoverasr.com/ascottunlimited.

About CapitaLand Investment Limited

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 March 2024, CLI had S$134 billion of assets under management as well as S$100 billion of funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics, self-storage and data centres.

CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and commercial management, and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm.

As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.

The post Win Prime Seats at Wimbledon with Exclusive Stay at The Cavendish London – Ascott Star Rewards appeared first on Marketing In Asia.

Gender-Sensitive Marketing: Navigating The New Consumer Landscape

The day began with an enlightening session on gender-sensitive marketing, an increasingly critical aspect of modern marketing strategies. Hosted by Knowledge Partner IAA, the discussion featured notable speakers such as Chandni Shah, Chief Operating Officer of FCB Kinnect, and Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital. Other distinguished panelists included Kailashnath Adhikari, Rajdeepak Das, and Ram Madhvani. The session was moderated by Kranti Gada, Founder of NeOwn.in and a Management Committee Member of IAA India Chapter.

The panel delved into the importance of recognizing and addressing gender sensitivities in marketing campaigns. Chandni Shah emphasized the need for authentic representation, while Darshana Shah discussed the impact of gender stereotypes on consumer behavior. Rajdeepak Das highlighted successful gender-sensitive campaigns, providing practical insights into what works and what doesn’t.

Media Agencies Panel: The Changing Expectations from a Media Client Leader

Next, the Media Agencies Panel explored the evolving expectations and challenges faced by media client leaders. Ajay Gupte, CEO of Wavemaker South Asia, along with Anita Kotwani, CEO of Media South Asia at Dentsu, Tanmay Mohanty, CEO of Publicis Media Services India, and Vaishali Verma, CEO of Initiative India, offered their perspectives. Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications, guided the discussion.

Also Read: Anytime Fitness Australia Launches Innovative Audio Campaign ‘Find Your Fit’ on Spotify

The panelists discussed how media agencies are adapting to the rapid changes in the industry. Ajay Gupte emphasized the importance of agility and innovation, while Anita Kotwani spoke about the necessity of fostering strong client relationships. Tanmay Mohanty highlighted the role of data analytics in driving media strategies, and Vaishali Verma underscored the significance of aligning media plans with overarching business goals.

Trust or Bust: Thriving in the Digital World

The third session, titled “Trust or Bust: Thriving in the Digital World,” partnered with ASCI, addressed the critical issue of trust in the digital age. Speakers included Amit Doshi, Chief Marketing Officer at Britannia, Falguni Vasavada from MICA, Paras Sharma of Meta India, and Sharan Hegde, a finance content creator and founder of 1% Club. Manisha Kapoor, CEO & Secretary General of ASCI, moderated the session.

The discussion revolved around building and maintaining consumer trust in an increasingly digital world. Amit Doshi emphasized transparency and ethical practices, while Falguni Vasavada discussed the role of educational initiatives in fostering trust. Paras Sharma shared Meta’s approach to ensuring data privacy and user safety, and Sharan Hegde provided insights into the importance of credibility for content creators.

Engaging Fireside Chat: Industry Leaders Share Insights

A fireside chat followed, featuring Mahesh Shetty, National Sales Head at Viacom18, Ankit Kapoor, Head of Marketing & International Business at Parle Agro, and Navin Khemka, CEO, South Asia at Essence Mediacom. The session was moderated by Shibani Gharat of CNBC TV18.

The speakers shared their personal experiences and perspectives on navigating the ever-evolving marketing landscape. They discussed the challenges and opportunities presented by new media channels and the importance of staying adaptable in a fast-paced environment.

Adapting to New Media: Insights from Zeenat Aman and Industry Experts

The second half of the day included a Knowledge Seminar titled “A Story Of Adaptability: From the Silver Screen to the Mobile Screen,” featuring iconic Indian actress Zeenat Aman and moderated by RJ Anmol. The seminar focused on how traditional media professionals are adapting to the digital age.

The final seminar, “Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success,” featured Chandan Mukherjee from Nestle, Shubhranshu Singh of Tata Motors, Sukhleen Aneja from The Good Glamm Group, Sandeep Karwa of Flipkart, and Zairus Master from Honasa Consumer Ltd., moderated by Delshad Irani from Storyboard 18. The discussion highlighted strategies for integrating traditional and digital marketing to achieve brand success.

The post Insights from Goafest 2024 Day 2: Navigating the Future of Marketing appeared first on Marketing In Asia.

The event started with a powerful keynote by Harit Nagpal, Managing Director & CEO of Tata Play. In his session, titled “Adapt To Thrive Not Just Survive,” Nagpal emphasized the critical need for businesses to embrace adaptability to thrive in the ever-changing market landscape. He highlighted that merely surviving is not enough in today’s competitive environment. Instead, companies must continuously evolve and innovate to stay ahead.

Following Nagpal’s insightful keynote, Sanjiv Mehta, Executive Chairman of L Catterton India, took the stage with his session “Navigating The Age Of Adaptability.” Mehta shared his extensive experience, stressing the importance of leading with vision, flexibility, and purpose. He discussed how businesses need to be agile and ready to pivot to meet the demands of the rapidly evolving market.

One of the most captivating sessions of the day was “From Setbacks to Comebacks: The Power of Persistence,” featuring acclaimed writer and film director Tahira Kashyap in conversation with Atika Farooqui, Anchor and Creative Director at Viacom18. Kashyap shared her inspiring personal journey, illustrating how persistence and resilience are essential in overcoming challenges. Her stories of turning obstacles into opportunities resonated deeply with the audience, offering a relatable perspective on the power of perseverance.

Also Read: Anytime Fitness Australia Launches Innovative Audio Campaign ‘Find Your Fit’ on Spotify

To conclude the day, a session titled “Embracing Failure to Touch Success” provided a real-life perspective on adaptability. Indian actress Medha Shankr and actor Vikrant Massey, the stars of the acclaimed film 12th Fail, joined a discussion moderated by the multifaceted Neha Dhupia. The session focused on the concept of embracing failure as a vital part of the journey to success. Shankr and Massey shared personal anecdotes and lessons learned from their careers, underscoring the idea that failure is not the end but a crucial stepping stone to achieving success.

The key takeaways from Day 1 of Goafest 2024 are clear: adaptability, persistence, and the ability to embrace failure are essential traits for success in the modern business environment. As the festival continues, attendees look forward to more insightful sessions and discussions that will equip them with the tools and knowledge to navigate the dynamic landscape of advertising, media, and marketing.

The post Goafest 2024 Kicks Off: Industry Leaders Emphasize Adaptation and Innovation appeared first on Marketing In Asia.

Personalized Soundscapes for Every Gym-Goer

The “Find Your Fit” campaign introduces listeners to a diverse group of gym-goers, each with unique music preferences that align with their workout styles. This innovative approach aims to enhance the fitness journey by integrating personalized music soundscapes, making workouts more enjoyable and motivating.

Directed by Ralph van Dijk and produced by Made in Katana, the campaign features a series of 30-second spots that create immersive auditory experiences. These soundscapes are inspired by various popular music genres in Australia and are overlaid with energetic tracks. The narrative is brought to life by a mix of local and international voice talents, ensuring a vibrant and engaging listening experience.

Hip Hop Heavyweight

A Platform for Every Music Taste

Caitlin Bancroft, Chief Marketing Officer at Anytime Fitness, highlighted the campaign’s potential to evolve the “Find Your Fit” platform creatively. “This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way, and creatively demonstrate that Anytime Fitness is for ‘Any body, Any time,'” she said. The campaign emphasizes that no matter who you are or what your preferred music genre is, you can find your fit at Anytime Fitness.

Jessica Thompson, Creative Director at The Hallway, expressed her excitement about expanding the “Find Your Fit” universe. “What a pleasure it’s been to expand the Find Your Fit universe with the team at Anytime Fitness, and a particular joy to reunite with Ralph to do it. And if you’re as surprised as I was to learn Country is amongst the top 5 workout genres, I say we step into our spurs and see what all the fuss is about,” she remarked.

Texas Walkin’ Ranger

Targeting Music-Loving Gym-Goers

The campaign targets Spotify listeners across Australia’s most popular music genres, making it a strategic move to reach a wide and varied audience. By aligning workout styles with music preferences, Anytime Fitness aims to create a more personalized and enjoyable fitness experience. This innovative approach not only attracts new members but also strengthens the connection with existing ones.

Innovative Marketing in the Fitness Industry

Anytime Fitness’s latest campaign showcases the potential of integrating technology and creativity in fitness marketing. The use of personalized audio content on a popular streaming platform like Spotify sets a new standard for how fitness brands can engage with their audience. It reflects a broader trend in the industry towards personalization and immersive experiences.

Also Read: NewJeans Unveils “How Sweet” in COKE STUDIO 2024 Performance Video

As the fitness industry continues to evolve, campaigns like “Find Your Fit” demonstrate the importance of understanding and catering to the diverse preferences of gym-goers. By offering a tailored experience, Anytime Fitness not only enhances the workout environment but also fosters a sense of community and inclusivity.

The “Find Your Fit” audio campaign by Anytime Fitness Australia is a testament to the power of innovative marketing. By leveraging the popularity of Spotify and the universal appeal of music, Anytime Fitness has created a unique and engaging way to connect with fitness enthusiasts. This campaign is likely to inspire other fitness brands to explore new ways of personalizing and enhancing the gym experience.

HERO – Shred Zeppelin

The post Anytime Fitness Australia Launches Innovative Audio Campaign ‘Find Your Fit’ on Spotify appeared first on Marketing In Asia.

To commemorate this milestone, Supertails proudly announces India’s first-of-its-kind pet awards show – Pawscars. This unique event offers pet parents a fantastic opportunity to showcase and celebrate their beloved pets’ adorable antics, impressive tricks, and heartwarming moments. The enthusiasm for Pawscars has been overwhelming, with over 5,000 entries submitted across categories such as Master of Mischief, Naptime Ninja, and The Scratch Machine. This event is a significant milestone in Supertails’ mission to build a thriving pet parent community in India.

In addition to the Pawscars, Supertails launched Supertails’ Big Birthday Bash with a captivating film announcing the “Big Birthday Bash Sale,” running from 26th May to 3rd June. During this period, pet parents can enjoy incredible discounts, irresistible offers, giveaways, and gifts that are sure to bring joy to both pets and their parents.

Also Read: Transforming Digital Landscapes: An Interview with Michelle Phang and May Lee of OpenMinds Digital

Recognizing the universal emotion of wanting to show off our fur babies, Supertails created a platform where pet parents could proudly display their pets’ talents and charm. Furthermore, the brand is tapping into the trend of pet influencers, which is taking social media by storm. Through the Big Birthday Bash campaign, Supertails is partnering with over 200 pet influencers, affectionately called Superstars. These influencers, with a collective reach of over 5 million pet lovers, will receive custom birthday boxes from the brand.

Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails, expressed their excitement, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realized this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.”

Since its inception in June 2021, Supertails has aimed to establish the ultimate pet care ecosystem. Over 80% of its business comes from repeat customers—a testament to the positive impact they have created. Over the past year, the company has experienced remarkable growth in its consumer base, particularly in tier 2 and 3 cities. To further enhance customer experience, Supertails recently introduced Supertails Pharmacy, becoming a full-stack platform offering pet supplies, online vet consultations, and online behavior training. As the largest provider of teleconsultations in India, with over 1 lakh successful consultations to date, Supertails has established itself as a reliable platform addressing the unique needs of pet parents at every stage of their “pawrent” journey.

About Supertails

Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails in June 2021. Headquartered in Bangalore, Supertails aims to build a holistic pet care platform for India’s growing pet care industry. Supertails is empowering first-time pet parents with the right resources and information, offering pet supplies, online vet consultations (with more than 1,00,000 consultations to date), and online behavioural training.

For more information, visit Supertails.com.

The post Supertails Celebrates Third Anniversary with India’s First Pet Awards Show, Pawscars, and a Big Birthday Bash Sale appeared first on Marketing In Asia.

Songkran is Thailand’s largest festival and traditionally a time when friends and families across all generations reconnect. For Thai Tinder users it’s also a time to make new connections, as mentions of “Songkran” in Tinder profiles  in April are 5.5x higher than the month prior based on data in 2023 showing that young people are looking to find new matches during this time.

Embracing the playful side of Songkran, Gen Z can add the stickers to their profile and share with others their passion for the festival while also using the stickers as creative conversation-starters.

Also read: HKTDC Smart Lighting Expo debuts today alongside Spring Lighting Fair

Designed in a fun Gen Z style that combines sanook and the festival’s traditions, there are four stickers for Tinder users to choose from, each one representing an iconic element of Songkran:

• The Thai elephant is known for its love of splashing water, just like people during Songkran.
• The water gun, essential equipment for the fun-loving water warriors.
• Building a Chedi from sand is a traditional activity at temples during Songkran.
• The traditional silver bowl used for splashing water on elders as a sign of respect.

Tinder’s Songkran stickers are available in the app from 11 April onwards. Tinder users can add stickers to their profile by tapping on in-app notifications, and stickers can be changed by tapping on another user’s sticker on their profile.

About Tinder®

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

Tinder Singapore / APAC newsroom

The post Tinder launches its first-ever Songkran stickers for users to add on their profile to celebrate Thailand’s World Songkran Festival appeared first on Marketing In Asia.

Fittingly launched in Turkey, the hair transplant capital of the world, the daring Bald Spots campaign turns actual bald spots on men’s heads into unmissable out-of-home advertising spaces. Featuring a range of designs and messages contextualized to the severity and shape of individual bald spots, these mobile billboards were sent out to the streets and into locations popular with men, such as gyms, teahouses and malls. “It starts like this. Use Clear Men Scalp Pro.” reads a reminder set on a head with early stage balding, while another with severe, late-stage balding features a cheeky warning to “Give your hairline a lifeline. Use Clear Men Scalp Pro.”

This campaign comes as research shows that male pattern baldness is the most common cause of hair loss in men, affecting up to 85% of men by age 50. Hair loss impacts self-image, which could lead to embarrassment, social anxiety and depression in some men.

Mohamed Elsharkawy, Global Brand Vice President for Clear, said, “With over 50 years of research on hair and scalp biology, Clear is well-placed to help men alleviate hair loss issues by focusing on solutions for the scalp. Though male pattern balding may be a sensitive issue for men, we believe it’s important to encourage them to address it with a healthy dose of humour, empathy and Clear Men Scalp Pro.”

Also read: JULIEN’S AUCTIONS ANNOUNCES “PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION” OPENING AT HONG KONG K11 MUSEA

Daniel Kee, Executive Creative Director, MullenLowe Singapore, said, “Our decades-long partnership with Clear has seen us tackle all sorts of scalp issues — serious issues that require serious science. But messaging doesn’t always have to follow the same serious tone. Instead of shying away from hair loss issues to avoid embarrassment, we gave balding a personality and a voice. Using men’s bald spots, turned into media spaces, is provoking without being provocative, entertaining without being embarrassing, and brings visibility to an issue that hasn’t been getting the right kind of attention and, subsequently, early enough treatment.”

The post Clear takes on male pattern baldness with audacious, head-turning Bald Spots campaign appeared first on Marketing In Asia.

Launch of “Xclusive”, a next-gen content distribution platform, to debut highly anticipated drama “Begins≠Youth,” co-produced by Chorokbaem Media and HYBE.

KOSDAQ-listed FSN’s subsidiary, Fingerlabs, announced today a groundbreaking strategic alliance with Mantle Network, coupled with an investment from the Mantle EcoFund. This milestone signifies a pivotal chapter in their growth trajectory, consolidating their shared commitment to delivering high production value K-Culture content through cutting-edge Web 3.0 channels.

The collaboration aims to redefine fan-based content distribution with the launch of “Xclusive,” a platform poised to revolutionize how content creators engage with their fans. To inaugurate the platform, “Xclusive” will debut the highly anticipated drama “Begins≠Youth.”

Begins≠Youth is a derivative drama that is inspired by “BTS Hwa Yang Yeon Hwa”. Co-produced by Chorokbaem Media and HYBE, “Begins≠Youth” depicts the growth and friendship of 7 youths, taking inspiration from The Most Beautiful Moment in Life albums and videos that have taken the world by storm since 2015. The drama offers fresh, never-before-seen content in an innovatively designed package to the BTS Hwa Yang Yeon Hwa fanbase and the global K-pop fan community.

The partnership demonstrates Fingerlabs’ commitment to innovation, utilizing Web 3.0 to extend K-Culture’s global footprint and deepen fan engagement. By leveraging Mantle Network’s modular blockchain technology, creators and consumers will benefit from new content formats and enhanced IP ownership, while overcoming scalability and onboarding challenges prevalent in Web 3.0.

Also read: Unified Liquidity Platform Range Protocol Unveils Skate: The First Universal Application Layer Powering Apps to Run on All Chains With One State 

David Sang-Seok Lee, CEO of Fingerlabs, expressed enthusiasm about the collaboration, stating, “Collaborating with Mantle Network presents numerous opportunities, given its scalable tech stack and vibrant ecosystem. ‘Begins≠Youth’ and ‘Xclusive’ is the first step of this partnership. We will continue to exclusively distribute highly differentiated content and together, we look forward to delivering the next-generation content platform.”

Igneus Terrenus, Public Liaison of Mantle Network, echoed this sentiment, highlighting the alignment of Fingerlabs’ platform with Mantle Network’s vision for Web 3.0 growth. “This partnership signifies our expansion in Korea, leveraging Fingerlabs’ deep expertise in K-Culture and fan engagement. We are both dedicated to enabling mass adoption of Web 3.0 technologies, and this collaboration marks a significant step forward in achieving that goal.”

As part of the alliance, Mantle Network users will enjoy exclusive privileges and benefits in the presale, further enhancing the synergy between the two organizations.

About Mantle

Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking protocol — Mantle LSP: all built on Ethereum. Mantle token ($MNT) is the unified product and governance token of the ecosystem.

Mantle’s first core product is Mantle Network, an Ethereum L2. Mantle Network strives to be compatible with the Ethereum Virtual Machine (EVM). Mantle Network’s modular architecture separates transaction execution, data availability, and transaction finality into modules — which can be individually upgraded and adopt the latest innovations. Mantle Network is the first L2 to partner with ETH restaking protocol EigenLayer for the data availability module. By adopting a rollup architecture, Mantle Network is secured by Ethereum. As the world’s first DAO-spawned L2, Mantle Network is pioneering a vision for the mass adoption of token-governed technologies. The current mainnet version, Mantle Network Mainnet v2 Tectonic (Mantle v2 Tectonic), went live on March 15, 2024.

$MNT powers Mantle Network as its native gas token and ecosystem growth token, and serves as the governance token of Mantle Governance. All future Mantle products will likewise be initiated by the $MNT holder community through vote and powered by $MNT.

Mantle’s second core product is Mantle LSP, a permissionless and non-custodial ETH liquid staking protocol deployed on Ethereum L1 and governed by Mantle. Mantle LSP combines simple and modern design with robust risk management, and leverages extensive existing Mantle Ecosystem resources to deliver a highly rewarding experience and supercharges Mantle’s status as a yield powerhouse. Mantle Staked Ether ($mETH) serves as the value-accumulating receipt token of Mantle LSP.

To support the next-generation of innovators, builders, and developers, Mantle is growing its ecosystem via Mantle Grants Program and Mantle EcoFund, a catalyzed capital pool of $200M. Mantle’s Showcase Apps program lends additional support and publicity to ecosystem projects in categories such as real world assets (RWA).

For more information, please visit

Website | X/Twitter | Devs X/Twitter | Discord | Telegram | YouTube | Blog | GitHub

The post FSN Subsidiary Fingerlabs and Mantle Form Strategic Alliance, Presenting Content Inspired by BTS ‘Hwa Yang Yeon Hwa’ appeared first on Marketing In Asia.

A Movement for Equality and Dignity

At the heart of the Driving Naari campaign lies a compelling vision: to challenge injustices and provide women with the opportunity to earn a respectable livelihood through professional driving. This initiative is a testament to inDrive’s commitment to fostering an inclusive environment where women from diverse backgrounds across India can thrive.

Breaking Barriers, Driving Dreams

The campaign’s essence was vividly captured in a three-minute brand film that shed light on the everyday challenges women face. More importantly, it highlighted how inDrive’s initiative is paving the way for them to embrace driving as a viable career path. The Driving Naari program invites women from all corners of India to register and explore commercial driving as a means to achieve independence and fulfill their aspirations on the open road.

Also Read: Revolutionizing Digital Ad Integrity: ProjectX and mFilterIt Forge Strategic Alliance for MENA’s Brand Safety

Empowerment on the Go

“Driving Naari is about empowering women to push boundaries and discover their true potential behind the wheel,” stated Avik Karmakar, GTM Manager, South Asia, at inDrive. This initiative is more than about altering the ride-hailing landscape; it’s about laying the foundation for a future where gender equality prevails on every street and every journey.

By encouraging women to take up driving as a career, inDrive is not only contributing to the economic empowerment of women but also promoting a more inclusive and equitable society. The Driving Naari campaign is a beacon of hope, inspiring women to navigate the road to independence and success.

The post Driving Change: inDrive’s Initiative Empowers Women Drivers appeared first on Marketing In Asia.

The INVSBÅL Illusion: A Glimpse Into Our Homes

At its core, INVSBÅL marries the range of home essentials—from clear laundry baskets, see-through picture frames, and storage boxes—by recognizing humanity’s propensity to overlook messes, those that then slowly become part of the scenery in their homes. For an incredible $1.04, these “invisible” solutions are graphically detailed and set the stage in photos with real, everyday living conditions, perhaps suggesting the prank in a subtle way.

Beyond the Laughter: A Call to Action

But products may not be there, and the messages in them certainly do not sound in the least bit fictional. Sending through this playful campaign, IKEA desires to highlight the mess inside the houses, which has been pushed away by most households, ignoring their value, and recommends that better organizational home solutions should be adopted. Spokesperson from TSLA said that the campaign’s creative minds have claimed that, in Singapore, life moves so fast that little but accumulating messes are made at home. The INVSBÅL collection can metaphorically “clear up” that.

Also Read: Empowering Beauty: An Exclusive Interview with Sue-Kyung Lee, CEO of Global SK-II, on Reshaping Beauty Norms in China

Digital Engagement: Inviting Participation

Adding another layer to the campaign, IKEA Singapore has deployed social media to a community-driven conversation about home organization. By inviting them to share their very own INVSBùL inspired solutions within Instagram Stories, INVSBÅL amplified not only the reach of the campaign but also entrenched IKEA deeper into the conversations and creativity of Singaporeans looking to create joyous yet practical solutions for the challenges faced in everyday living.

A Nudge Towards Real Solutions

The course entirely fictional collection is ingeniously used as a portal to the IKEA website, from where, after doing the rounds, the joke is gently unveiled. This way, this spot provokes consumers to search for the real solutions in the huge catalog of IKEA, giving subtle hints of the main message of the campaign: the permanent and indispensable search for better organization within our home.

Reflections on Humor and Home

“IKEA’s April Fools’ Day venture means something more than just a joke; it is a reflection of the way one takes care of one’s living space. It is a reminder of how sometimes humor is the best catalyst for change, reaching into those cluttered realities of our homes, to challenge us to face and re-envision anew with fresh eyes and revitalized vigor

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The heart of the #LimitlessGrowth campaign is a Digital Video Commercial (DVC), masterfully crafted by the creative minds at Shrtfrm. This engaging narrative challenges and overturns the conventional stereotypes about women, painting a vivid picture of their ability to harmonize personal dreams with professional achievements. It’s a celebration of women’s resilience and versatility, urging a reevaluation of their roles and capacities.

Nalin Jain, Chief Marketing Officer of Godrej Capital, eloquently states, “At Godrej Capital, our focus has always been on Diversity and Inclusion. #LimitlessGrowth aligns perfectly with our vision of ‘Growth for All’ and demonstrates our commitment to an inclusive approach to financial empowerment and is another step towards encouraging women to break barriers and achieve their dreams.”

Aiming squarely at women entrepreneurs and aspiring female homeowners, the campaign seeks to foster financial autonomy through a series of personalized micro-messages. Running from March 8th to March 31st, 2024, on platforms like Meta (Facebook & Instagram) and YouTube, it targets widespread awareness and engagement across various demographics nationwide.

In line with International Women’s Day’s ethos, Godrej Capital introduces exclusive benefits for women applicants, such as discounted fees on Home Loans, Business Loans, Business Loan Against Property, and Loan Against Property. These initiatives underscore the company’s dedication to fostering an environment where financial independence and stability are accessible to all women.

Also Read: 10 Singaporean Women Honored in the Singapore Women’s Hall of Fame

Godrej Capital’s commitment to diversity and inclusion shines through its various initiatives. From SheRises, a Women’s Employee Resource Group aimed at enhancing diversity in leadership, to providing Home Loans for same-sex couples and launching Nirmaan, a digital platform for MSME owners, the company is at the forefront of fostering an inclusive financial landscape. With a remarkable 40% female representation in its C-suite leadership and a 27% diversity rate in its workforce, Godrej Capital sets a high standard in the BFSI sector, surpassing the 21% benchmark.

About Godrej Capital

Godrej Capital is the financial services arm of the Godrej Group. It is a subsidiary of Godrej Industries and is the holding company for Godrej Housing Finance & Godrej Finance. With a digital-first approach and a keen focus on customer-centric product innovation, Godrej Capital offers home loans, Loans Against Property, and business loans. It is positioned to diversify into other customer segments and products. The company is focused on building a long-term, sustainable retail financial services business in India, anchored on the Godrej Group’s 126-year legacy of trust and excellence. Godrej Capital focuses on learning and development across its employee base and is committed to diversity, equity, and inclusion as a guiding principle. Its entity, GHF, is Great Place to Work® Certified and was recognized by the Economic Times as the Best Organization for Women in 2022.

Godrej Capital currently has its footprint across Mumbai, Bangalore, Delhi, Pune, Ahmedabad, Surat, Indore, Chennai, Hyderabad, Jaipur, Chandigarh, Alwar, Aurangabad, Baroda, Coimbatore, Jalandhar, Jodhpur, Kanchipuram, Mangalore, Salem, Ludhiana, Mysore, Nagpur, Nashik, Rajkot, Udaipur, Vapi, Vijayawada, Rangareddy, Vishakhapatnam, and Thane.

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A Fusion of Technology and Culture

The campaign, brought to life in collaboration with BBH Singapore and The Shophouse @ Publicis, utilizes cutting-edge 3D out-of-home technology to spotlight Singapore’s unique allure. These dynamic billboards provide a glimpse into the rich tapestry of experiences available in Singapore, from its vibrant culture and tantalizing food to its lush nature and futuristic cityscapes. The aim is to transform viewers’ everyday moments into extraordinary previews of what Singapore has to offer.

An Invitation to Explore Beyond the Surface

Choo Huei Miin, Director of Brand at STB, emphasizes the campaign’s objective to ignite the wanderlust of travelers worldwide. “Through these immersive 3D visuals, we aspire to transcend ordinary advertising, offering a window into the unique experiences that await in Singapore. It’s an invitation to the world to delve deeper into what makes our destination truly remarkable,” she remarked.

Khairul Mondzi, Executive Creative Director at BBH Singapore, shared insights into the creative process behind the campaign. “This global tour through our 3D billboards is designed to challenge perceptions and introduce the essence of Singapore in a surprising, novel way. We’re moving beyond traditional tourism tropes to reveal both iconic and hidden gems of Singapore, aiming to astonish and inspire potential visitors.”

Also Read: Fashion Meets Philanthropy: Athiya Shetty Partners with LehLah

A Global Stage for Singapore’s Story

As these larger-than-life billboards light up some of the world’s most iconic urban landscapes, they serve as a beacon for international travelers, drawing attention to Singapore’s diverse offerings. This strategic move not only showcases the country’s innovative approach to tourism marketing but also reinforces Singapore’s position as a must-visit destination on the global map.

With this campaign, the Singapore Tourism Board sets a new benchmark for destination marketing, harnessing the power of technology and creativity to share Singapore’s story with the world. As these vivid billboards capture the imagination of passersby across continents, Singapore extends a warm invitation to explore the depth and diversity of experiences that define this dynamic city-state.

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The Genesis of #KunwaraDiwas Saurabh Pandey, the visionary Founder & CEO of Eloelo, articulated the sentiment behind the campaign, noting the widespread discontent among singles during Valentine’s Day. “The new age Indian’s digital outcry for recognition amidst the Valentine’s Day clamor has been loud and clear. Eloelo’s initiative to rename Valentine’s Day to #KunwaraDiwas is a stand for inclusivity, ensuring singles feel celebrated and not sidelined,” Pandey explained.

Abhishek Malhan

The Voice of Singles Abhishek Malhan, with his unique blend of humor and advocacy, has become the face of the #KunwaraDiwas campaign. Through his engagement on platforms like X (formerly Twitter), and promotional activities in Delhi-University colleges, Malhan’s message is a beacon of support for singles. “Valentine’s Day should embrace love in all its forms, including the laughter and light-heartedness of being single,” stated Malhan, echoing the campaign’s ethos.

Eloelo: A Digital Sanctuary for the New Age Indian Established in 2020, Eloelo has quickly ascended to the top of India’s entertainment apps, offering a digital haven for young Indians. With its innovative integration of live audio and video chatrooms, interactive games, and shows, Eloelo fosters a vibrant community for over 40 million users and 400,000 creators. The platform’s commitment to creating digital spaces that reflect the diverse experiences of its users is evident in its programming and campaigns.

Also Read: Celebrate Chinese New Year in Style with Somersby’s Exclusive Mandarin Orange 0.0 Edition

From Love House to #KunwaraDiwas

Celebrating Every Shade of Love Eloelo’s previous Valentine’s Day initiative, the Love House reality show, set new benchmarks in digital entertainment with a record-breaking live stream. This year’s #KunwaraDiwas campaign builds on the platform’s legacy of inclusive celebration, advocating for the rights and recognition of singles in the festivities of love.

Eloelo’s #KunwaraDiwas campaign is more than a call to rename a holiday; it’s a movement towards a more inclusive celebration of love. By partnering with cultural influencers like Abhishek Malhan and engaging directly with the youth, Eloelo is not only challenging societal norms but also redefining the digital landscape of social connection and community building.

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Caprese’s initiative goes beyond mere celebration, incorporating a contest that runs until the 14th of February 2024. Participants are invited to direct message (DM) their purchase receipts (with a minimum spend of Rs. 4000/-) for a chance to win an all-expenses-paid date night, generously sponsored by Caprese Bags. This contest not only celebrates love but also encourages the expression of affection in the most elegant manner.

The campaign’s highlight was a captivating takeover at St. Xavier’s College during their Business Conference event, where Caprese introduced an interactive love pin board. Positioned strategically within the campus, this pin board became a canvas for students to pin their love notes, fostering an environment of openness and emotional expression.

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“Caprese engages with college students through insightful interviews, capturing their unique perspectives on love, style, and the excitement surrounding Valentine’s Day,” the brand shares. These interactions, along with the dynamic activities around the love pin board, were shared across Caprese’s social media platforms, extending the celebration’s warmth and inclusivity beyond the college premises.

The #YourLoveNote Campaign is not just a promotional strategy but a heartfelt effort by Caprese to blend tradition with contemporary fashion. It underscores the brand’s commitment to celebrating love in its most genuine form, encouraging young individuals to articulate their feelings creatively and stylishly.  Snippets of the vibrant love pin board activities and rapid fire are shared on Caprese’s social media, fostering a sense of community and celebration beyond the campus walls.

YouTube link to the campaign: https://youtu.be/C5CansAB0e0

About Caprese

Inspired by a pristine little island off the Italian shores, Caprese’s world of fashion truly reflects the design language of its muse: the Isle of Capri. A country that has, for centuries, been synonymous with the future of women’s fashion, echoing an unblemished and free spirit. An avant-garde range of handbags and accessories that has innovative designs, functionality, and elegant style for today’s women who reflect tomorrow. Its portfolio comprises more than 2500 units in different SKUs, the major ones being tote bags, shoulder bags, crossbody bags, backpacks, clutches, satchels, and wrist wallets. It has over 119 retail stores in India and is available on its website and various e-commerce platforms like Myntra, Amazon, Ajio, Nykaa, and Flipkart to mention a few.

Website | Instagram

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A Journey Through Life’s Doors

The campaign’s centerpiece, a one-minute film, follows the adventures of a young girl as she embarks on various stages of her life, each marked by significant experiences that resonate with the growth and evolution of KrisFlyer itself. From her first exhilarating plane ride to discovering new cultures and styles, the film beautifully illustrates how KrisFlyer has been a constant companion, transforming ordinary moments into cherished memories.

Celebrating a Milestone of Memories

This film not only pays homage to KrisFlyer’s transformation over the years but also celebrates the program’s role in enriching the lives of its members. Since its inception in 1999, KrisFlyer has redefined the concept of loyalty programs, extending its benefits beyond travel to encompass a wide array of lifestyle rewards. Today, it stands as a testament to Singapore Airlines’ commitment to delivering exceptional experiences, both in the air and on the ground.

Also Read: Digital 2024 Report: A Milestone in Social Media with Over 5 Billion Users and Emerging Trends

Loo Yong Ping, Deputy Executive Creative Director of TBWA\Singapore, expressed the sentiment behind the campaign, stating, “This film is more than just a celebration; it’s a reflection of KrisFlyer’s journey alongside its members, capturing the essence of exploration and the joy of discovery.”

KrisFlyer: A Companion for the Explorer in Everyone

The anniversary campaign underscores KrisFlyer’s evolution into a program that rewards not just travel but the pursuit of a life well-lived. It highlights how KrisFlyer has seamlessly integrated into the daily lives of its members, encouraging them to explore, experience, and enjoy the world with Singapore Airlines as their trusted companion. As KrisFlyer marks this significant milestone, the film serves as a reminder of the program’s enduring legacy and its future promise to continue enhancing the travel and lifestyle experiences of its global community.

The post Singapore Airlines Celebrates 25 Years of KrisFlyer with Inspirational Film appeared first on Marketing In Asia.

A Modern Twist on Tradition

At the heart of Bumble’s campaign is the reinterpretation of the ‘Prosperity Toss’ or ‘Lo Hei,’ a Lunar New Year ritual symbolizing abundance and prosperity. Bumble reimagines this tradition to combat dating fatigue and inspire singles to manifest a flourishing love life with its 8 Love Mantras. These mantras serve as a guide for singles to actively shape their romantic destinies, blending ancient customs with contemporary dating culture.

Strategic Collaborations for Love

Further enriching the campaign, Bumble collaborates with notable personalities such as local influencer Saffron Sharpe and Feng Shui virtuoso Cliff Tan, born in Singapore and now a TikTok sensation. Sharpe shares her personal love aspirations through the campaign, while Tan offers six Feng Shui tips to rearrange living spaces, inviting love and positive energy. These collaborations underscore Bumble’s commitment to providing holistic and culturally resonant advice to its community.

Exclusive Festive Packages

To amplify the festive spirit, Bumble partners with beloved brands like The Golden Duck and Hershey’s, curating exclusive gift packages. Available to all Bumble users from February 1 to 12, 2024, the ‘Bumble’s Lo Hei: Prosperity Love Toss Pack’ contains eight specially selected items, each representing a Love Mantra, symbolizing a step towards a prosperous love life.

Empowering Singles in the Year of Self

Lucille McCart, Bumble APAC’s communications director, highlights the synergy between the campaign and the insights from Bumble’s latest Dating Trends report, which heralds 2024 as the “year of self.” McCart emphasizes the importance of personal space in attracting new relationships, suggesting that sometimes, the path to love is as simple as decluttering one’s life from the old to make room for the new.

Also Read: Industry Leaders Weigh In on the Impact of Budget 2024: Insights and Perspectives

A Fresh Take on Dating

Bumble’s “Lo Hei: Toss Love into Your New Year” campaign is more than a festive celebration; it’s a call to action for singles to refresh their approach to finding love. By fusing traditional Lunar New Year rituals with Valentine’s Day romance and offering actionable advice through partnerships, Bumble not only enriches the dating experience but also fosters a community ready to embrace love in all its forms.

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A Symphony of Sounds

Imagine a place where the thumping beats of EDM merge with the soul-stirring melodies of folk music, where rock and pop find a harmonious balance with hip-hop and indie vibes. That’s the essence of Lollapalooza India. It’s a festival that doesn’t just play music; it celebrates the entire spectrum of sound. The lineup is a carefully crafted mosaic of the global music scene, paying tribute to the vast musical heritage of India while embracing the new, the bold, and the innovative.

Where Worlds Collide

What truly sets Lollapalooza India apart is its ability to bring together the titans of the global music industry and the heart and soul of local indie talent. This fusion is not just about sharing a stage; it’s about blending worlds, creating a unique soundscape where every note tells a story of unity and diversity. It’s a place where music knows no boundaries, offering festival-goers a glimpse into the future of music—a future where everything is connected, and every genre is celebrated.

More Than Just Music

But Lollapalooza India is more than just a concert; it’s an experience. With art installations that dazzle the eyes, interactive spaces that engage the mind, and experiential zones that soothe the soul, the festival is a feast for the senses. Inspired by the rich diversity of India’s culture, these elements create a backdrop that’s as visually stunning as the music is enchanting. The festival’s commitment to sustainability and inclusivity shines through, ensuring a welcoming space for all.

A Vision for the Future

Looking ahead, Lollapalooza India is not content to rest on its laurels. Each edition of the festival is a step towards something bigger, something better. With plans to broaden its musical horizons and enrich its cultural offerings, the festival is on a journey of growth and evolution. It’s a testament to the organizers’ dedication to innovation, reflecting the ever-changing landscape of music and culture. This evolution is about more than just scale; it’s about deepening the festival’s impact, fostering a community that appreciates, understands, and loves the diverse tapestry of musical expression.

Embracing the Challenge

Promoting such a wide array of musical genres and cultural diversity comes with its set of challenges. From striking the perfect balance between global stars and local heroes to ensuring the festival runs smoothly across its diverse performances, Lollapalooza India 2.0 is navigating a complex landscape. Yet, through a diverse lineup, immersive experiences, and a celebration of cultural diversity, the festival is demonstrating its unwavering commitment to creating an inclusive and enriching experience for everyone.

Also Read: Mazars’ Innovative Odyssey: Redefining the Audit and Accounting Landscape

The Heart of the Festival

As Lollapalooza India 2.0 unfolds, it’s clear this festival is more than an event; it’s a movement. It’s a celebration of the power of music to unite us, to inspire us, and to transcend the very boundaries that divide us. It’s an invitation to explore the depths of our musical heritage and the endless possibilities that lie ahead. In the end, Lollapalooza India 2.0 is a testament to the enduring power of music, a reminder that in the harmony of diversity, we find our truest selves.

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A Digital Sanctuary for Collective Chanting

The ‘Shri Ram Mantra Chant Room’ is set to host the first-ever digital chanting session of the “Shri Ram, Jai Ram, Jai Jai Ram” mantra. This virtual space allows users to engage in the mantra 11, 108, or 1008 times, fostering a sense of collective devotion. Participants will receive a personalized certificate upon completion, commemorating their involvement in this historic spiritual event.

Enhancing Devotion through Technology

Josh app users can immerse themselves in a dedicated page for Shri Ram, enriched with themed filters, backdrops, and a curated playlist of songs dedicated to the deity. This feature not only enhances the user experience but also encourages community participation by inviting friends and family to join in this unique digital devotion.

Live-Stream Experience on Dailyhunt

Dailyhunt offers a live-stream experience of the Ayodhya Ram Mandir inauguration, allowing users to connect with the event in real-time. The platform provides interactive widgets, including audio updates, podcasts, and Ram Katha, enriching the user experience with diverse content formats.

Also Read: Navigating online privacy in India – Challenges and Solutions 

A Community United in Faith

A spokesperson from Josh expressed, “The ‘Shri Ram Mantra Chant Room’ is a significant step in our journey to offer innovative content and experiences. This digital initiative, coinciding with the Shri Ram Mandir consecration, is a unique opportunity for users to engage in spiritual practice and foster peace and community spirit. We anticipate a large turnout on both Josh and Dailyhunt, marking this event as a historic moment of collective devotion.”

This digital initiative is more than just an event; it’s a unifying force, bringing together over a million users across the nation. It transcends geographical boundaries, uniting hearts in a shared experience of faith and reverence, and setting a new precedent in the realm of digital spirituality.

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A Snack Showdown: Love vs. Lay’s

The campaign’s heart lies in the playful tug-of-war between familial love and the allure of Lay’s. It showcases a light-hearted battle where even the strongest family bonds are humorously tested by the temptation of a Lay’s chip bag.

The Debut Film: A Playful Family Duel

In the first film of this series, we see Ranbir Kapoor in the role of a doting son, helping his mother with daily tasks. The plot takes a comedic turn when Neetu Kapoor discovers her Lay’s chips are missing, leading to a playful confrontation with Ranbir, who reveals the hidden snack with a mischievous grin.

Also Read: Google Announces Major Layoffs Across Multiple Teams

Excitement and Anticipation: The Campaign’s Promise

Saumya Rathor, Category Lead at PepsiCo India, shares her excitement about the campaign. She highlights how the universal love for Lay’s can challenge even the strongest of bonds, promising a series filled with suspense, laughter, and twists.

Ranbir Kapoor: Joy in Collaboration

Ranbir Kapoor shares his enthusiasm about working with Lay’s and his mother, noting the campaign’s reflection of their real-life fun and the universal appeal of Lay’s chips.

Neetu Kapoor: A Playful Competitive Spirit

Neetu Kapoor remarks on the enjoyable experience of the campaign, hinting at more surprises and playful interactions in the upcoming series. This campaign is a collaborative effort between Leo Burnett, PepsiCo India, and Director Vivek Kakkad. It promises a 360-degree approach, ensuring a widespread presence across digital, television, print, and social media platforms.

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Simplicity and Emotion: The Heart of the Campaign

The new campaign takes a minimalist approach, focusing on everyday scenarios that resonate with children and adults alike. The genius lies in the simplicity of these narratives, where children are seen interacting with parents, friends, and loved ones, showcasing their innate empathy. The tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi,’ beautifully encapsulates this ethos, emphasizing joy in the happiness of others.

Empathy: The Core of Parle-G’s Message

Mayank Shah, Vice President – Marketing at Parle, highlights the campaign’s underlying philosophy. “Young children possess an effortless capacity for empathy, akin to a higher intelligence or genius,” he explains. This campaign aims to celebrate and nurture this natural inclination towards kindness and understanding.

Innovative Storytelling in a Compact Format

Vinod Kunj, Founder and CCO of Thought Blurb Communications, and Renu Somani, National Creative Director, share insights into their creative process. The challenge was to convey complex emotions and relationships within the constraints of a 15-second format. The team’s approach was to eschew traditional storytelling methods, focusing instead on concise yet powerful narratives that effectively communicate the campaign’s message.

Also Read: BCCI Campa and Atomberg Technologies: Ushering in a New Cricketing Chapter

A New Dimension to Genius

The campaign’s success lies in its ability to redefine genius as an everyday demonstration of empathy and compassion. It’s a refreshing take that moves away from conventional portrayals of intelligence, focusing instead on emotional intelligence and the joy found in altruism. For parents, the message is clear: Parle-G stands for fostering empathy and selflessness in children, qualities that are crucial in today’s world.

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