LifeWear that Brings Us Together

In honour of Singapore’s 59th birthday, UNIQLO spotlights four Singaporeans, showcasing how their favourite LifeWear pieces enhance their daily lives. National athlete Quah Zheng Wen prefers the Ultra Stretch DRY-EX Shorts, while Cross Ratio Artiste Tay Kewei favours the American Sleeve Cropped Bra Sleeveless Top, Premium Linen Long Sleeve Shirt, and Wide Straight Jeans. Content creator Anda enjoys the Halter Neck Bra Top and Wide Straight Jeans, and Royce Lee, host and founder of Mom’s Hug, opts for the AIRism Cotton Oversized Crew Neck T-shirt and Geared Shorts.

Whether exploring the sunny island or relaxing at home this National Day, UNIQLO offers something special for everyone. From the cool and comfortable SG Uniform to SG Favourite LifeWear pieces, Singaporeans can enjoy limited offers on festive-coloured items such as the AIRism Cotton T-shirt, Halter Neck Bra Sleeveless Top, and Men’s Ultra Stretch DRY-EX Shorts.

Get in the Singapore Spirit with Exciting In-Store Activities (July 26 – August 11)

SG-Exclusive Tote Bag

From July 26 to August 1, UNIQLO APP members who spend a minimum of $59 in a single receipt at any UNIQLO store will receive an exclusive tote bag inspired by the nostalgic Merlion plastic bag. This offer is available in all stores and online, excluding Changi Airport Terminal 1 store. Limited to one redemption per APP member, while stocks last.

UNIQLO SG Fun Pack

At the Orchard Central Global Flagship Store from July 26 to August 1, APP members who spend a minimum of $59 in a single receipt will receive an upsized SG Tote Bag with assorted snacks, goodies, and vouchers from SG Brand partners such as The Golden Duck Co. and FOSSA Chocolate. This exclusive offer is limited to one redemption per APP member, while stocks last.

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UNIQLO SG Game Show

UNIQLO fans can test their knowledge of Singapore and SG’s LifeWear Favourites in a fun game show hosted by content creator Fauzi Aziz. Participants can stand to win snacks, merchandise, and LifeWear bundle sets worth up to $350. This event will take place from August 2-4 and August 9-11, from 2-5 PM, at the Orchard Central Global Flagship Store, Level 1. Limited to the first 100 customers per day.

SG Brands UTme!

Celebrating Singaporeans’ love for food, UNIQLO collaborates with local brands FOSSA Chocolate, Birds of Paradise, and The Golden Duck Co. to launch a collection of UTme! designs. Customers who purchase a Singapore-brand UTme! design from July 26 at Orchard Central Global Flagship and Jewel Changi Airport can redeem a novelty item from the corresponding brand, while stocks last.

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A Bundle of Joy and Comfort for the Newest Arrivals

In an exciting partnership with Raffles Hospital, UNIQLO is setting a new standard for welcoming the littlest members of our society. The “UNIQLO Dragon Baby Bonus” is a carefully curated package designed to meet the needs of newborns and their parents alike, making the transition into parenthood as smooth as possible.

The highlight of this package is a bodysuit from UNIQLO’s baby LifeWear range, made from 100% cotton to caress the baby’s sensitive skin gently. Additionally, the package includes an AIRism Bra Camisole for mothers, a piece celebrated for its comfort and convenience, featuring easy-to-style designs and built-in bra cups to support new mothers as they navigate the early days of motherhood.

To complete the offering, UNIQLO is gifting parents a $5 coupon for the UNIQLO APP, inviting them to discover and enjoy a wide range of LifeWear essentials for their babies.

Simplifying Parenthood with Thoughtful Innovation

The “Dragon Baby Bonus” by UNIQLO is more than just clothing; it’s a pathway to a simpler, more joyful daily routine. The initiative emphasizes features like easy-to-wash fabrics and color-coded snap closures, designed to make dressing and changing as effortless as possible. Moreover, the collection offers a delightful array of designs, from understated solids to playful prints, including special Dragon prints to celebrate the Lunar New Year.

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A Partnership Built on Shared Commitment

“We’re pleased to launch this heartfelt initiative to enable even more mothers and newborns to experience the wonderful milestone of new life in the comforts of Baby’s First LifeWear and Mum’s Everyday LifeWear,” says Jamie Lee, Marketing Director of UNIQLO Singapore. “Parents can truly relish in these precious moments, knowing that their child is safe, happy and comfortable.”

Ms. Yasmine Poh, Deputy Director of Inpatient Services at Raffles Hospital, shares her excitement about the collaboration: “We are delighted to collaborate with UNIQLO to further enhance the experience of parents who are welcoming their newborns at Raffles Hospital. UNIQLO shares our dedication to enriching lives, and we look forward to sharing the joy that each UNIQLO Dragon Baby Bonus will bring to parents.”

As the campaign progresses, UNIQLO plans to extend the joy of the Dragon Baby Bonus to more families through giveaways with friends and partners, spreading the spirit of new beginnings even further.

Keep an eye out for more details on this touching initiative, and join UNIQLO and Raffles Hospital in celebrating the beautiful journey of parenthood, infused with style, comfort, and the auspicious charm of the Year of the Dragon.

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Renowned clothing manufacturer UNIQLO recently unveiled its 2024 Spring/Summer LifeWear collection in a very imaginative exhibition at the ION Art Gallery. With an eye on the needs of everyday living, our most recent collection skillfully combines functionality with modern style. The use of natural, supple fabrics and a subdued colour palette define the collection.

Peering into Tomorrow’s Fashion Trends

The event was far more than a mere fashion showcase; it was an experiential journey. Attendees were transported into a setting that mirrored the daily routine of a commuter, beginning at a meticulously designed train station installation. The collection puts a spotlight on a blend of urban chic and casual sportswear, including Sports Utility Wear and stylish utilitarian bottoms, all designed for ease of movement and daily functionality.

Essentials Reimagined: A Tribute to the Classics

The exhibition also shed light on the stories behind 10 of UNIQLO’s top-selling essentials. The Round Mini Shoulder Bag, renowned for its functional versatility, was a highlight. The event celebrated the brand’s iconic T-shirts, introducing new styles and shapes set to become this season’s favorites.

Innovation at Its Core: From Material to Function

UNIQLO’s dedication to innovation was prominently featured in the showcase of their functional pieces. The collection includes Miracle Air, a material that is both lightweight and easy to care for, designed for comfort and freedom of movement. The AIRism layer offers a smooth, silky feel, perfect for moisture-wicking and quick drying. The range also includes garments with UV protection, offering a shield against harmful rays.

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The Art of Texture: Selecting the Right Materials

The 2024 Spring/Summer lineup places a significant emphasis on texture, using premium fabrics that are ideal for warmer climates. From pure European flax linen to a variety of linen blends, the collection offers effortless co-ord sets that exude elegance and simplicity.

Seamless Transition: Day to Night Elegance

UNIQLO’s new LifeWear essentials are crafted for smooth transitions throughout the day. Featuring updated silhouettes and a broader range of colors, these pieces ensure comfort from the office to after-hours. The collection’s use of natural linen and lightweight cotton makes layering simple, allowing for a play of textures and dimensions, especially when complemented with detailed accessories like lace, embroidery, crochet, and mesh.

The 2024 Spring/Summer catalogue from UNIQLO is a celebration of the brand’s vision of merging practicality with contemporary style. For more information and to view the complete collection, visit UNIQLO’s LifeWear Collection.

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As the Lunar New Year dawns, global apparel giant UNIQLO is rolling out the red carpet for a celebration filled with joy, prosperity, and family reunions. The brand’s festive LifeWear offerings, an exclusive Chinese zodiac UTme! collection, and a series of engaging in-store activities are all designed to ensure that customers step into the New Year with both style and comfort.

UNIQLO LifeWear: A Blend of Style and Comfort for the New Year

UNIQLO’s essentials are meticulously crafted to offer an effortless blend of style and comfort, ideal for house visits and festive gatherings. The collection boasts timeless pieces such as the American Sleeve Cropped Bra Top and the AIRism Cotton Pique Polo Shirt, along with the popular AIRism Cotton Oversized Crew Neck T-Shirt. These are complemented by trendy bottoms like the Women’s Parachute Pants and the Wide Fit Parachute Cargo Pants, ensuring you remain both cool and chic throughout the celebrations.

For those contending with Singapore’s mercurial weather, UNIQLO’s Linen Blend pieces provide the coolness of linen combined with the smoothness of rayon, offering soft textures and relaxed fits for every wearer.

Family Fashion: Coordinated Outfits for Festive Cheer

UNIQLO understands the importance of family during these celebrations and offers coordinated outfits for everyone. Mothers and daughters can enjoy twinning in Linen Blend Camisole Dresses, while fathers and sons can pair up in Modal Cotton Open Collar Shirts. In celebration of the year of the Dragon, UNIQLO is introducing special dragon print pieces, including baby long sleeve bodysuits and a unisex NARUTO UT collection adorned with beloved characters and dragon motifs.

Exclusive Deals and the UTme! Zodiac Collection

Be on the lookout for weekly Limited Offer items in-store and online for the best deals. Moreover, UNIQLO has collaborated with the esteemed artist Han Meilin to create a special UTme! T-shirt collection. This exclusive range brings the vibrancy of the Chinese zodiac to life with 52 designs featuring Han’s signature brush strokes and vivid colors. Available from January 8 at UNIQLO Orchard Central and Bugis+, these T-shirts allow customers to express their personality and coordinate with loved ones.

Also read: Singapore’s Lifestyle Revolution: The Indispensable Role of Food Delivery Services

In-Store Activities: Prosperity Gifts and More

The festivities continue with exclusive in-store activities. At the Orchard Central Flagship store, UNIQLO APP members can partake in the Prosperity Gifts giveaways. Spend a minimum of $88 nett and try your luck at the wind chamber machine to win vouchers, or redeem a free personalized Lunar New Year decor calligraphed on-site by local artist @letteringinphosphenes.

Don’t miss the Scan for More Challenge, where using the UNIQLO APP to scan your top 3 must-have items can earn you a complimentary pack of exclusive UNIQLO red packets.

Prepare for the New Year with Special UNIQLO Services

In the spirit of giving and sustainability, UNIQLO’s Project Neighbours Helping Neighbours invites customers to donate preloved apparel in good condition. These items will be washed and redistributed to local communities in need, promoting fashion circularity and societal contribution.

For those who prefer online shopping, an expanded range of sizes and a convenient Click & Collect service await, ensuring a seamless and enjoyable shopping experience.

This Lunar New Year, step into a world where tradition meets modern style with UNIQLO. Visit their special site at to learn more and prepare for a prosperous and fashionable year ahead.

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The renowned global apparel retailer, UNIQLO, is back with its much-anticipated bi-annual Thank You Festival. Scheduled from November 24 to 30, this year’s event promises a plethora of engaging activities, exclusive offers, and delightful surprises as a gesture of gratitude to its loyal customers. With an array of limited offers, free novelty gifts, in-store activities, live stream giveaways, and the introduction of new UTme! designs, the festival is set to cater to the preferences of every shopper.

Instagram Antics and Winning Opportunities

Starting November 17, keep an eye on UNIQLO Singapore’s Instagram page (@uniqlosg) for exciting updates and a chance to win coveted LifeWear pieces. The fun spills into physical stores and the UNIQLO APP from November 24, offering an assortment of giveaways and attractive promotions. This includes limited offers on LifeWear pieces, a fresh Sanrio collection, the much-awaited return of the Studio Ghibli collaboration, and more, ensuring a thrilling experience for families and individuals alike.

Jamie Lee, Marketing Director of UNIQLO Singapore, shares, “The bi-annual UNIQLO Thank You Festival has become one of the hallmark events that customers look forward to. In this iteration, on top of the highly anticipated deals on bestselling LifeWear pieces, we are delighted to incorporate a series of in-store activities, exciting partnerships, and novelty items to engage and excite customers while they shop. This is our way of saying thanks to our community for their continuous support.”

A Sneak Peek into Festival Highlights

Instagram Giveaway: Win LifeWear Essentials

From November 17-23, participate in an Instagram giveaway contest. Capture a moment from the slot-machine feature on UNIQLO Singapore’s Instagram Stories, share it, and stand a chance to win along with your bestie.

Studio Ghibli Magic: Snap, Post, and Win

From November 20-30, visit photo spots at select UNIQLO stores, post your creative shots on Instagram, and potentially win exclusive prizes worth up to S$200, plus daily mystery prizes.

APP Member Exclusive: Studio Ghibli Poster

Purchase any two items from the Studio Ghibli collection between November 20 and 30 to redeem a limited-edition poster.

Livestream Excitement: Tune in for Giveaways

Don’t miss the livestream on November 23 at 8 p.m. on the UNIQLO APP for insider tips and a chance to win attractive prizes.

Novelty Gifts and In-Store Activities

Spend S$100 to receive an insulated tumbler, and enjoy sure-win blind boxes filled with surprises for UOB cardholders and Klook users.

Limited Offers on LifeWear Essentials

Prepare for vacations with special offers on HEATTECH and Down Jackets, and tropical climate favorites like the Cropped Bra Top and Cargo Jogger Pants.

Celebrating with New Collections

Studio Ghibli and Sanrio UT Collections

Embrace new designs in the “Hey, Let’s Go” Studio Ghibli collection and the Sanrio collection featuring iconic characters in Harajuku-inspired fashion.

UTme! ‘SG A to Z’ Collection: A Nod to Singapore Culture

Experience the local-themed UTMe! ‘SG A to Z’ Collection, showcasing Singapore’s culture through unique alphabet designs.

Special Site for More Information

For detailed information about the Thank You Festival, visit UNIQLO’s Special Feature.

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The UNIQLO Thank You Festival 2023 stands as a testament to the brand’s commitment to its customers, offering a blend of excitement, exclusivity, and appreciation. This event not only showcases the latest fashion trends but also strengthens the bond between the brand and its community, making it an unmissable event for all.

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In an exclusive announcement to Marketing In Asia, global fashion powerhouse UNIQLO has revealed its forthcoming 2023 Fall/Winter collection in collaboration with the renowned JW ANDERSON. Scheduled for release on Friday, November 3, this eagerly anticipated collection draws its essence from the heart of British traditions and captures the zest of university camaraderie.

A Harmonious Blend: LifeWear Meets Playfulness

This latest lineup is an exquisite amalgamation of UNIQLO’s LifeWear ethos—innovatively designed keeping life’s necessities at its core—and JW ANDERSON’s characteristic playful vibe. The outcome? A collection that speaks volumes about everyday comfort without compromising on contemporary chic.

Jonathan Anderson, the genius behind the brand, shared his thoughts on the collaboration: “For this season, I set out to blend classic British styles and vintage collegiate-inspired outfits with more modern elements and technical fabrics for a contemporary streetwear look. I have always loved adding unexpected twists to traditional styling, and I am very pleased with what we and UNIQLO achieved with this latest collaboration.”

Collection Highlights: Modern Twists on Time-Honoured Classics

• Trench Coat: An oversized fit that perfectly complements unisex styling trends.
• Women’s Duffle Coat: Classic, yet setting the trend with its in-trend short length.
• Women’s Oxford Shirt: A daily wear essential boasting JW ANDERSON’s signature embroidery.
• Seasonal Add-ons: Full-Zip Hoodies with deep base hues, chequered patterns, knitwear showcasing adorable forest animal motifs, and much more.
• Winter Essentials: A range from HEATTECH socks to a plush Souffle Yarn Knitted Beanie, ensuring a cosy feel with a stylish appeal.

Pricing and Availability

The collection boasts a diverse range of offerings, with:

• Outerwear priced from $149.90 to $199.90
• Dresses ranging between $59.90 to $99.90
• Sweat & Knitwear tagged from $59.90 to $99.90
• Accessories starting at $7.90, going up to $49.90

Launch Date: Friday, November 3
Availability: The entire collection can be explored online and at UNIQLO Orchard Central Global Flagship and ION Orchard stores. Selected pieces from the collection will grace all UNIQLO outlets.

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Additionally, delve into the world of this collaboration on the dedicated UNIQLO and JW ANDERSON website.

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