Singapore, 11 June 2024 — In a vibrant celebration of Pride month series of profile stickers designed by LGBTQ+ staff at Tinder. These stickers aim to provide users with additional ways to share their experiences and connect with others, with options like “Came Out Online” and “My First Pride.” This initiative is especially significant as online dating has become the most common way same-sex couples meet.
Tinder has long been an inclusive platform, offering diverse gender identities and orientation options. This inclusive approach allows queer users to explore their identities and form connections within the LGBTQ+ community, often before coming out to friends and family. According to Tinder’s Future of Dating Report, over half (54%) of surveyed LGBTQ+ identifying 18-25-year-olds admitted to being out on a dating app before to friends and family.
“Over a fifth of new Tinder users identify as part of the LGBTQ+ community, so we felt it was important to create an authentic way for them to connect this Pride season,” says Melissa Hobley, Chief Marketing Officer at Tinder. “Whether you’re proudly sharing coming out online, or you’re excited to meet new people to celebrate your first Pride with, we’re happy to help LGBTQ+ users find their Pride this year.”
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The new profile stickers offer LGBTQ+ users and allies a unique way to celebrate Pride, providing more opportunities for self-expression and connection. The stickers include:
- Came Out Online – A badge of honor for those whose coming out journey began digitally.
- My First Pride – A sticker to help first-time Pride attendees find and connect with others.
- Save Queer Spaces – Highlighting the importance of both online and IRL queer spaces that foster acceptance and community.
- Happy Pride – Celebrating Pride for all, whether newly out online or proudly out to the world.
- Proud Ally – Celebrating allyship and support for the queer community.
Starting June 3, Tinder’s Pride stickers will be available in the app. Members can access The Pride Sticker Center and add stickers to their profiles through in-app notifications. Tinder continues to resonate with queer Gen Z singles globally and in the APAC region. Other Pride month campaigns include Tinder India’s first Queer Dating Starter Pack and the return of Queer Made Weekend, dedicated to supporting LGBTQIA+ businesses in India. Additionally, Tinder Thailand features content from Let’s Talk Gender, offering educational insights on key issues like pronoun usage.
