Prime Video is leading the charge in the digital revolution that is changing the face of media and entertainment in India. Prime Video’s revolutionary tactics that have driven success in the biggest democracy on Earth were discussed by Country Director Sushant Sreeram at FICCI FRAMES 2024.
A Powerhouse Panel
Session leaders from the media and entertainment industries convened for ‘Reinvent: Navigating the Future of the Media and Entertainment Industry’ moderated by Ernst & Young’s Ashish Pherwani. A wide range of opinions were shared throughout the conversation, from Kevin Vaz (Viacom 18) to Gaurav Dwivedi (Prasar Bharti). Shripad Ashtekar of Signpost India, Arjun Nohwar of Warner Bros. Discovery, and Sandhya Devanathan of Meta India all contributed to the richness of the discussion.
Sushant said, “Streaming is seeing phenomenal growth in India. It has, in fact, become a dominant use-case for internet in the country, and a large part of that growth is coming from outside the metros. We have about as many people streaming content in India, as those watching linear TV. This is a very significant inflection point for the video streaming industry in India.”
The Focus Shifts to Streaming
The shocking ascent of streaming in India was revealed by Sreeram. He made the bold claim that it’s become a dominant internet activity, adding that a substantial amount of that activity originates from beyond large cities. There has been a huge turning point, as the number of streamers now exceeds that of traditional TV watchers!
Also read: CMC Invest Teams Up with Sprinter Shanti Pereira to Champion Financial Literacy for Women
A Diverse Audience: Going Beyond Numbers
Catering to a dynamic audience with varying language preferences, finances, and accessibility needs is the driving force behind this development, not simply the numbers. Prime Video’s “AND” solutions, as Sreeram put it, provide a whole experience without compromising on quality or content selection.
Ground-Up Innovation
The innovative strategy of Prime Video is revolutionising the industry. Customer value, selection, and convenience are their top priorities across all of their products, from movie rentals and ad-supported Mini TV to Channels add-on subscriptions.
Making an Investment in Narrative
Prime Video has a long-term commitment to India, as Sreeram pointed out, and they are focused on creating a strong cinematic environment. A commitment to building a complete video entertainment business is demonstrated via collaborations with studios, channel partners, and producers. Their dedication to creating compelling stories is evident, as they have almost a hundred projects in the works.
An Era Focused on the Customer
What will Sreeram say in 2024? “It’s still Day 1!” The principles of this philosophy include an openness to new ideas, flexibility, and learning. Amazon Prime Video maintains its leadership position in the streaming revolution by putting the customer first.
Empowering the Entertainment Industry, Not Merely Chasing It
Amazon Video The entertainment industry in India isn’t just navigating the future; it’s being shaped. Fans all throughout India can look forward to a thrilling new age of digital entertainment because of this.
