Ad Film Features Hrithik Roshan’s Captivating Performance

The ad film, graced by the irresistible charm of Hrithik Roshan, embodies Zebronics’ dedication to redefining the home entertainment sector. It whimsically blends characters immersing in extraordinary Audio-Visual performances offered by Zebronics’ range of Soundbars & Projectors. The film highlights the pristine sound and image quality cultivated by Zebronics’ products, crafting an imaginative narrative that transports the characters beyond the bounds of reality.

Affordable Luxury with Zebronics’ Home Theatre Solutions

Once a luxury only afforded by a select few, home theatres are being democratized by Zebronics. They are creating a world where exceptional home theatre experiences are attainable by everyone. Through this fresh campaign, Zebronics encourages everyone to plunge into the enchanting world of cinema right in their living rooms.

Also read: Zebronics & Hrithik Roshan: The Fusion of Tech Innovation and Star Power

Zebronics’ Vision: Premium Home Theatres for the Masses

“We are extremely excited to collaborate with Hrithik Roshan for this ad film. Hrithik embodies the passion and excellence that Zebronics stands for,” commented Mr. Rajesh Doshi, Director & Co-Founder of Zebronics. “With our state-of-the-art Soundbars and Projectors, we aim to provide our customers with a home theatre experience that surpasses their expectations without denting the quality paradigm. In the past ‘Home Theatres’ were considered as a product that synonymises with ‘Luxury’ and ‘Premium’.. By combining affordability with advanced technologies, including Dolby, Zebronics ensures that every individual can now afford a remarkable home theatre and hence the ad film is aptly titled ‘Ab home ko banao Home Theatre’.”

A Remark from Zebronics’ Director & Co-Founder, Mr. Rajesh Doshi

The ad film featuring Hrithik Roshan is ready to enthrall viewers across the nation through digital media on various platforms. As Zebronics gears up for an extraordinary audio-visual journey, brace yourself for the future of home entertainment that brings the cinema experience right to your doorstep.

The post “AbHomeKoBanaoHomeTheatre”: Zebronics Launches Ingenious Ad Campaign Starring Hrithik Roshan appeared first on Marketing In Asia.

1. The Dawn of Indian Sitcoms: Dekh Bhai Dekh (1993) 

‘Dekh Bhai Dekh’ was a game-changer, claiming its title as the first Indian sitcom to grace our television screens. The show was set around the loveable and often hilarious Diwan family, who lived together in an ancestral home in Mumbai. The ensemble of talented actors, such as Shekhar Suman, Urvashi Dholakia, Amar Upadhyay, and Vishal Singh, was the beating heart of the show, making it a beloved memory of its time. 

2. The Pioneers of Progressiveness: Banegi Apni Baat (1993) 

‘Banegi Apni Baat’ was revolutionary, pushing the boundaries of Indian television narratives with its progressive storytelling. The show introduced us to the likes of R. Madhavan, Surekha Sikri, and the dearly missed Irrfan Khan. Its forward-thinking narrative and talented cast made it a timeless favorite. 

3. Coming of Age with a Twist: Hip Hip Hurray (1998) 

‘Hip Hip Hurray’ was a breath of fresh air, presenting a refreshing perspective on the coming-of-age theme. The show, featuring talents like Vishal Malhotra, Nilanjana Sharma, and Purab Kohli, remains a fondly remembered part of our adolescence. 

4. Culinary Chronicles: Khana Khazana (1993) 

Paving the way for food-based reality television in India, ‘Khana Khazana’ was the first Indian cooking show that whetted our appetites. We remember our younger selves watching the culinary genius Sanjeev Kapoor, craving the mouthwatering dishes he prepared. A surprising fact about this show was its direction by Hansal Mehta, the acclaimed filmmaker known for ‘Scam 1992,’ ‘Scoop,’ ‘Aligarh,’ and ‘Shahid.’ 

5. Celebrating India’s Art and Culture: Surabhi (1990) 

‘Surabhi’ was an educational yet entertaining voyage through India’s rich art and culture heritage, leaving us in awe. And how can we forget our endearing host Renuka Shahane, who became a household name through this show? 

6. A Progressive Drama: Saans (1998) 

‘Saans’ was notable for its progressive and unique storyline that resonated with audiences. The exceptional performances by Neena Gupta and Kanwaljit Singh made the show memorable. Adding to its uniqueness, ‘Saans’ was both written and directed by Neena Gupta herself, showcasing her artistic brilliance in all its glory. 

7. Laughter Therapy: Tu Tu Main Main (1994) 

‘Tu Tu Main Main’ brought slapstick comedy to the forefront, popularizing the now-famous trope of the mother and daughter-in-law duo. This hilarious show starred Reema Lagoo and Supriya Pilgaonkar, directed by Sachin Pilgaonkar. Even more exciting is the fact that the show is set for a comeback, much to our anticipation! 

8. The Indian Superhero Saga: Shaktimaan (1997) 

‘Shaktimaan,’ the first Indian superhero, holds a special place in our hearts. It was a defining moment for the Indian superhero universe and became a staple watch for many households. Even if you didn’t regularly watch it, the show and its protagonist left an indelible mark on our minds. 

Also Read: Top 24 ChatGPT Plus Plugins: Bolster Your Marketing and SEO Efforts

9. Hair-Raising Horror: Aahat (1995) 

‘Aahat’ was a throwback to a time when horror shows depended more on storytelling than VFX. The show genuinely terrified us as children, providing more than its fair share of sleepless nights. 

10. Emotional Rollercoaster: Kasautii Zindagii Kay (2001) 

‘Kasautii Zindagii Kay,’ a staple for many 90s and 00s kids, brought drama into our living rooms. The original Anurag and Prerna were a couple that we loved, laughed, and cried with, a pairing that still lingers in our memories. 

11. The Family Saga: Kahaani Ghar Ghar Kii (2000) 

‘Kahaani Ghar Ghar Kii’ was an intense family drama that featured Parvati, the show’s protagonist, striving to keep her family together despite numerous trials. The show was heavy but emotionally engaging, holding our attention throughout its run. 

12. A Mind-Bending Drama: Kyunki Saas Bhi Kabhi Bahu Thi (2000) 

‘Kyunki Saas Bhi Kabhi Bahu Thi’ kept us on our toes with its dramatic twists, such as the death and subsequent rebirth of Mihir Virani, which left a lasting impression. 

13. The Dance Revolution: Boogie Woogie (1996) 

‘Boogie Woogie’ was the OG dance reality show that stirred up a storm on Indian television. Many of us aspired to showcase our dance moves on this show, to win over the judges. 

14. A Magical Journey: Shararat (2003) 

‘Shararat’ was a beloved show featuring the endearing Nani who often saved the day, the adorable Jiya, and Pam, her frenemy. The magical chant from the show, “shring bring sarvaling, bhoot bhavishya vartaman badling,” is still fresh in our minds. 

15. The Desi Sci-fi: Karishma Kaa Karishma (2003) 

‘Karishma Kaa Karishma’ was our very own ‘Small Wonder,’ complete with an incredibly catchy title track that we still hum along to from time to time. 

16. A Laughter Riot: Khichdi (2002) 

Who could possibly forget ‘Khichdi’? The show is still a goldmine for meme content, making us laugh out loud even two decades later. 

17. Unforgettable Comedy: Shaka Laka Boom Boom (2000) 

‘Shaka Laka Boom Boom’ is a timeless show that never fails to amuse us, regardless of how many times we watch it. Its humorous content continues to inspire countless memes, making it a show that truly never gets old. 

18. Medical Drama: Sanjivani (2002) 

‘Sanjivani,’ an Indian medical drama, had many of us daydreaming about becoming doctors. The show was so captivating that we couldn’t help but wonder, “Grey’s Anatomy who?” 

19. Breaking Stereotypes: Jassi Jaissi Koi Nahin (2003) 

‘Jassi Jaissi Koi Nahin’ was a groundbreaking show that gave us Mona Singh and marked the rise of Apurva Agnihotri. The show portrayed Jassi, a non-stereotypical protagonist, who won over our hearts with her simplicity and charm. We all felt that Jassi truly deserved the best because there certainly was no one like her! 

With a touch of nostalgia and a pinch of humor, these shows have stayed with us, remaining a part of our collective consciousness. They gave us iconic characters, catchphrases, and memories, some of which still live rent-free in our heads. Most importantly, they remind us of simpler times when life revolved around the next episode of our favorite show, making them more than just shows – they’re an integral part of our growing up. 

The post Journey Down Memory Lane: Iconic Indian TV Shows of 90s & 2000s appeared first on Marketing In Asia.

In 1932, the Tata conglomerate, under the guidance of JRD Tata, had initially launched the airline. It was nationalized in 1953 and, in a twist of fate, has been reclaimed by the Tata group with a Rs 18,000-crore bid in October 2021. This event marked the inception of a five-year transformative plan, with the brand revamp being an integral part of it. 

The Maharajah was born in 1946, thanks to Bobby Kooka, who served as Air India’s commercial director. Over the years, like the Amul girl or Asian Paints’ Gattu, this mascot became a familiar and cherished symbol across the country. However, due to financial troubles and subsequent acquisition by the Tata group, the mascot’s visibility dwindled in recent years. Air India stopped using the Maharajah logo in its campaigns, but it was never completely abandoned. 

The partnership with McCann Worldgroup signifies a new dawn for this airline. McCann and Air India have committed to crafting a new brand platform and an exhaustive array of multi-channel marketing communication strategies. Their vision is to build “Air India as a Global Airline with an Indian Heart,” transforming it into one of the most admired and trusted brands, not only in India but also overseas. 

Also Read: Air India’s Insurance Transition: Tata AIG Takes Over As Lead Insurer 

Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific, expressed his enthusiasm for the venture. He views Air India as an inspiring brand and is thrilled to assist them in charting a fresh course. His excitement is echoed by Nipun Aggarwal, chief commercial and transformation officer at Air India, who foresees a promising future for the airline with McCann Worldgroup as their partner. 

This brand makeover will not merely be a cosmetic change. It will encapsulate the aspirations of the global Indian, thereby holding a special place in the hearts of passengers worldwide. With such a transformative vision and an experienced partner like McCann Worldgroup, Air India is poised to rise like a phoenix from its challenges and soar towards new heights. 

This news article is based on information gathered from the financialexpress website. 

The post Rising Like a Phoenix: Air India’s Iconic Mascot Maharajah’s Makeover appeared first on Marketing In Asia.

Alipay, another Alipay+ partner mobile wallet, has been accepted by Malaysian merchants since 2016. Chan Chee Weng, Assistant General Manager In-Store Services, 7-Eleven Malaysia, expressed his excitement, stating, “By expanding Alipay+ coverage to all our stores, we are providing a seamless and convenient digital payment solution for visitors from around the world. As a key use case for tourism, our stores serve as a one-stop destination for travellers, offering a wide range of products, snacks, and essentials. We understand the importance of a seamless, digital in-store experience, and through this expansion, we aim to make every visit to 7-Eleven Malaysia a delightful and hassle-free experience for both local customers and international tourist” 

Comprehensive Product Range Awaits Travellers at 7-Eleven 

7-Eleven Malaysia has an extensive network of stores nationwide, offering a wide range of products and essentials for travellers. This includes daily necessities, ready-to-eat meals, travel-sized toiletries, phone chargers, and travel adapters, ensuring a comprehensive one-stop solution for travellers. 

Razer Merchant Services Partners With Alipay+ and 7-Eleven 

Razer Merchant Services, the business-to-business solution of Razer Fintech, is the strategic partner facilitating the integration of Alipay+ across over 2,400 7-Eleven outlets in Malaysia. Lee Li Meng, CEO of Razer Fintech, commented, “Our collaboration deepens the close relationship with 7-Eleven and empowers 7-Eleven to tap into the vast opportunities of the digital economy by offering convenient payment for locals and tourists, enhancing the overall experience and driving growth.” 

Expansion of Alipay+ in Malaysia Set to Boost Tourism 

With this recent advancement, Alipay+ is now integrated into more than 80,000 merchant touchpoints in Malaysia. These include major travel destinations such as Klang Valley, Johor Bahru, and Penang. The enhanced acceptance of Alipay+ is expected to enrich the digital travel experience for Asian tourists as Malaysia prepares to welcome more visitors. The Malaysian government has allocated RM250 million in its 2023 Budget to boost the tourism sector, expecting a significant surge in tourist arrivals in the latter half of 2023. 

Also read: UN Expert Advocates for Apology and Reparation for Guantanamo Bay Detainees: A Call for Justice

Dr. Cherry Huang, General Manager of Alipay+ Offline Merchant Services at Ant Group, stated with the growing coverage of Alipay+ in Malaysia, we’re connecting more Asian travellers to local merchants, helping to position Malaysia as a travel destination of choice.

Introduced by Ant Group in 2020, Alipay+ is now accepted in various destinations, including mainland China, Macao SAR, Singapore, Thailand, Japan, and South Korea. The service aims to help local businesses, particularly small and medium-sized enterprises, reach over 1 billion regional and global consumers through seamless integration and technical adaptation. 

The post Ant Group Extends Alipay+ Coverage to All 7-Eleven Stores in Malaysia  appeared first on Marketing In Asia.

Amazon’s Strategic Focus on India 

India’s retail market, estimated at $900 billion, is a compelling opportunity for Amazon, which has faced a formidable challenge in China from local player Alibaba. Jeff Bezos, Amazon’s founder, once identified India as the company’s fastest-growing region, highlighting its strategic importance. The decision to invest an additional $15 billion is part of Amazon’s broader strategic plan to consolidate its position in the Indian market and compete effectively with local players. 

Also Read: Boost for India’s Digital Economy: Amazon’s $15Bn Investment after Modi-Jassy Meet

A key indicator of Amazon’s intent and commitment to the Indian market is its ongoing legal tussle with Future Group. The conflict stemmed from Future’s sale of its retail assets to Reliance Industries, which Amazon contested based on its pre-existing agreements with Future. This dispute underscores Amazon’s aggressive strategies and intent to maintain a strong foothold in the Indian retail sector, even in the face of complex legal challenges. 

Regulatory Headwinds and Amazon’s Business Model 

While Amazon’s ambition to gain dominance in the Indian retail sector is clear, its path is fraught with regulatory challenges. The Indian government’s tightening e-commerce rules, aimed at protecting consumer interests and fostering fair competition, pose substantial constraints for Amazon’s business model. For instance, Amazon’s indirect stakes in its sellers like Cloudtail and Appario could potentially be impacted by these new norms. Consequently, these regulations may compel Amazon to rethink and possibly remodel its operations in India. 

Amazon’s move to invest an additional $15 billion, despite these challenges, appears audacious. However, in the context of India’s massive retail market potential, this investment is a calculated risk. Amazon has already invested $6.5 billion in the Indian market, and this new investment will further strengthen its capacity to capture a significant share of the market. 

The Amazon-Reliance Competition 

A crucial dynamic to consider is the intense competition between Amazon and Reliance Industries, led by Indian billionaire Mukesh Ambani. Reliance, with its deep understanding of the Indian market, extensive offline retail network, and rapidly growing e-commerce platform JioMart, poses a formidable challenge to Amazon. 

However, Amazon’s global expertise in e-commerce, coupled with its robust logistics network and renewed investment, sets the stage for an interesting competition. This competition is likely to drive innovation and enhance consumer choices, fostering a shift towards digitization in the Indian retail sector. This trend has already gained momentum due to the COVID-19 pandemic, and Amazon’s additional investment will further accelerate this process. 

Potential Impact on the Indian Retail Landscape 

The potential impact of Amazon’s additional $15 billion investment on the Indian retail landscape is substantial. First, Amazon’s enhanced capacity could facilitate greater inclusion of small and medium-sized enterprises (SMEs) in its supply chain, offering them broader access to the national market and potentially to international markets. Amazon’s e-commerce platform could enable these SMEs to overcome traditional geographic and logistic constraints. 

Second, Amazon’s investment could catalyze further digitization in the retail sector, enhancing its efficiency and customer orientation. It could stimulate innovations in areas such as delivery logistics, digital payments, and customer experience, setting new benchmarks for the industry. 

Third, this competition could potentially lead to lower prices and a greater diversity of choices for Indian consumers, as both Amazon and Reliance strive to attract and retain customers. 

Afterword 

Amazon’s massive investment promises significant changes for the Indian retail industry. Despite facing considerable regulatory and competitive challenges, Amazon’s commitment is an affirmation of the untapped potential of the Indian market. As the intense contest between Amazon and Reliance unfolds, one thing remains certain – the ultimate beneficiary of this retail transformation will be the Indian consumer. The evolving narrative of this high-stakes battle serves as a testament to the dynamism of the Indian retail sector and its growing prominence on the global stage. 

The post Amazon’s Bold $15B Move: Reshaping India’s Retail Landscape appeared first on Marketing In Asia.

The strategic partnership between A.S. Watson, the world’s largest international health and beauty retailer, and Amorepacific, South Korea’s premier beauty company, started back in 2019. Since then, they have been harnessing the power of K-beauty to satiate the ever-evolving demands of beauty enthusiasts worldwide. 

Recent data by Straits Research reveals that the global K-beauty products market brought in a staggering US$8.3 billion in revenue in 2021. Moreover, the market is expected to skyrocket to US$18.32 billion by 2030, reflecting a compound annual growth rate (CAGR) of 9.2% from 2022 to 2030. This information underpins the robust potential of the K-beauty market and the foresight of A.S. Watson and Amorepacific in consolidating their partnership. 

Also Read: L’Oréal’s Luxury Leap: A Strategic Shift Towards Premiumization in Beauty

The alliance plans to leverage A.S. Watson’s extensive O+O (Offline plus Online) retail platforms across Asia and Europe, to introduce more derma and premium skincare brands, such as illiyoon and Aestura. This move is likely to broaden these brands’ outreach and offer customers more innovative and effective skincare options. 

A.S. Watson’s network, comprising more than 16,100 stores under 12 retail brands spread across 28 markets, is an ideal platform for Amorepacific’s diverse product range. This includes popular haircare brands like RYO and Mise-En-Scene, and beauty brands ETUDE and Innisfree. The brand Mise-En-Scene has been particularly well-liked, witnessing a compound sales growth of nearly 30% since 2019. 

Moreover, as the beauty industry navigates towards a more sustainable and eco-friendly future, the partnership is set to develop clean beauty products, minimizing environmental damage. 

As A.S. Watson and Amorepacific strengthen their bond, they set the stage for a remarkable synergy, aptly responding to the diverse needs of beauty care customers. Their partnership symbolizes a promising journey in making K-beauty more accessible, thereby reshaping the beauty retail landscape for years to come.

This news is based on the report by marketing-interactive. 

The post Unleashing K-Beauty Power: A.S. Watson and Amorepacific Reinforce Partnership to Boost Asian Beauty Industry appeared first on Marketing In Asia.

The announcement was made via KENZO’s Instagram platform on June 27th, with a post featuring a picture of KENZO’s Artistic Director Nigo alongside the K-pop star. The caption read, “KENZO is thrilled to announce VERNON as its first global ambassador. VERNON is joining the KENZO universe, teaming up with a house that shares strong links to the international entertainment scene, under the influence of Artistic Director Nigo.” 

Vernon expressed his excitement about this milestone in his career. “I feel honored and fortunate to be KENZO’s global ambassador. I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world,” he said. 

Also Read: Boucheron Welcomes South Korean Star Han So Hee as First Korean Global Ambassador

The pop star, known for his eclectic style, further celebrated the collaboration on his personal Instagram page, flaunting pieces from KENZO’s 2024 summer collection at their recent runway show. 

This trend of luxury fashion houses collaborating with South Korean celebrities is on the rise as they aim to broaden their marketing reach. A similar instance was the recent appointment of TAEYONG, another South Korean pop boy band NCT member, as the newest global brand ambassador for Spanish luxury fashion house, LOEWE. 

The synergy of high fashion and pop culture not only paves the way for innovative marketing strategies but also underscores the global appeal of K-pop stars. The combination of their unique personal style and international popularity makes them compelling ambassadors for these luxury brands. 

Loewe’s website stated, “Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship.” This statement is an example of how these collaborations aim to reach the existing fan base of these celebrities and resonate with their unique style sensibilities. 

This news was initially reported on the marketing-interactive website. 

The post From K-pop to KENZO: Vernon Breaks New Ground as Global Brand Ambassador appeared first on Marketing In Asia.

In a statement, Boucheron expressed delight over the collaboration. According to the luxury house, Han’s penchant for singular, stylish, and bold roles as an actress mirrors the values of the brand and the spirit of their iconic Quatre collection. They admire her embodiment of strength and protection, and celebrated her warm welcome to their family.

Also Read: AI’s Double-Edged Sword: The Race for Improvement and The Cry for Control

The acclaimed actress also shared the news on her personal Instagram, revealing an 18-second video that put the spotlight on Boucheron’s luxury accessories she wore.

The choice of Han as a brand ambassador for luxury brands isn’t surprising given her rising popularity. She has recently been chosen by French couturier Dior and Swiss luxury watch manufacturer Omega as their brand ambassador.

As per media reports, Han is slated to attend the unveiling of Boucheron’s 2023 Carte Blanche High Jewelry collection at their boutique at 26 Place Vendôme in early July.

Charles & Keith, the globally renowned brand, has also recently selected Han So Hee as its latest global ambassador. The brand co-founder, Keith Wong, expressed his pleasure at this development, stating that Han’s authentic individuality, confidence, and creativity align perfectly with the spirit of Charles & Keith.

Han is scheduled to feature in Charles & Keith’s Fall Winter 2023 campaign, set for release in the third quarter of 2023.

This news was first reported on Marketing Interactive.

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Despite entering his eighth decade, Lee remains a beacon of vitality, a feat he has managed to sustain for the past two decades through the diligent intake of health supplements, as reported by hk01. He wholeheartedly endorses the use of such products, asserting that as the body ages, its various functions naturally decelerate.

Also Read: UN Expert Advocates for Apology and Reparation for Guantanamo Bay Detainees: A Call for Justice

Lee asserts, “As we age, supplements become integral to maintaining certain bodily functions. I am overjoyed to have managed to maintain a normal, active lifestyle.” The actor’s daily regimen underlines the growing acceptance of health supplements in promoting wellness and vitality, especially among the elderly.

The renowned actor Lee Lung Kei and Wong commenced their relationship in 2019 and intend to tie the knot by the end of this year. Despite the significant age difference, Lee dismisses any negative implications, believing that mutual love is the only necessary element in a successful relationship. The veteran actor even credits his relationship with Wong for his rejuvenated perspective on life.

Their relationship, which has attracted widespread attention due to their significant age gap, has earned them the nickname, the “grandfather-granddaughter couple.” In a surprising move this March, Lee Lung Kei announced he had transferred all his properties to Wong, aiming to secure her future.

Lee has been a significant figure in Hong Kong’s entertainment industry since the 1980s, gaining widespread fame for his performances in prominent shows such as “Journey to the West” (1996), “Demi-Gods and Semi-Devils” (1982), and “Hot Choi” (1980), according to Asia One.

News based on Malay Mail.

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The strategy is divided into two main pillars: Rosewood Empowers and Rosewood Sustains. Rosewood Empowers is dedicated to creating opportunities for underserved or underrepresented groups, breaking down employment barriers, and strengthening local economies through local hiring, sourcing, and partnerships. The initiative is also committed to empowering individuals through education and upskilling. 

In Asia, the Rosewood Empowers initiative is brought to life through the BluHouse under Rosewood Hong Kong. This restaurant, inspired by the concept of a business-with-purpose, has pledged 1% of its revenue towards this mission. It also partners with NGOs to offer employment to refugees and ethnic minorities, closing the opportunity gap. 

Meanwhile, Rosewood Sustains is committed to growing Rosewood’s lifestyle ecosystem responsibly and protecting the environment for future generations. The group has set ambitious targets for environmental sustainability, including diverting 70% of waste away from landfills and incinerators by 2025; reducing energy use and water consumption by 25% by 2025; eliminating single-use plastics across the portfolio as soon as possible; achieving 50% carbon-neutral status by 2035 and complete carbon-neutral status by 2050. 

Rosewood Sustains is also being championed by the group’s outstanding restaurants. Multiple properties, including Rosewood Hong Kong, Rosewood Bermuda, and Rosewood London, have partnered with EcoSpirits, a low-carbon, low-waste spirits distributor, to champion circularity in the food and beverage space. 

Sonia Cheng, CEO of Rosewood Hotel Group, commented on the initiative, stating, “At Rosewood Hotel Group, we are wholly committed to rooting ourselves more deeply in every place we are in. With Rosewood Impacts, we are not only championing the exemplary efforts being made across our organization but setting new benchmarks for the positive impact that will propel us forward to a more sustainable and equitable tomorrow.” 

Mehvesh Mumtaz Ahmed, vice president of social impact for Rosewood Hotel Group, echoed this sentiment, expressing their commitment to developing the hospitality industry’s evolution towards circularity and environmental conservation while simultaneously uplifting all communities. 

Also read: SquareX Raises $6 Million To Revolutionize Consumer Cybersecurity: Pioneer Browser-Based Solution To Counter Emerging Threats

“Our actions today have a direct impact on the long-term viability of the planet. Being part of a company that’s making it clear that our efforts can no longer be secondary but must sit at the forefront of everything we do gives my hope for our collective future,” she added. 

 The Rosewood Hotel Groupis not just talking about change; they are actively implementing it. Their “Rosewood Impacts” strategy is a testament to their commitment to both people and the planet. The initiative is a two-pronged approach that focuses on empowering people and sustaining the environment. The Rosewood Empowers pillar is dedicated to providing equal opportunities to underserved and underrepresented groups, thereby uplifting communities. On the other hand, the Rosewood Sustains pillar is committed to protecting the environment for future generations by pursuing carbon neutrality, engaging in regenerative practices, and driving the evolution of circular hospitality. This dual approach ensures that the Rosewood Hotel Group’s impact is holistic, considering both social and environmental aspects. 

Source: Marketing Interactive

The post Rosewood Hotel Group: Pioneering Sustainable Hospitality and Empowering Communities appeared first on Marketing In Asia.

The K-beauty product sector has observed remarkable growth, with revenues standing at US$8.3bn in 2021. According to Straits Research, the K-beauty market is forecasted to achieve a substantial leap to US$18.32bn by 2030, with a projected Compound Annual Growth Rate (CAGR) of 9.2% from 2022 to 2030. This auspicious growth potential fuels the mutual drive for the partners to cultivate their relationship further.

The alliance’s primary objective is to expand A.S. Watson Group’s customer access to Amorepacific’s derma and premium skincare brands, such as illiyoon and Aestura, across Asia and Europe. The collaboration’s extended reach aims to provide consumers with a wider range of innovative and effective skincare solutions.

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A.S. Watson Group, a retail titan with over 16,100 stores under 12 retail brands in 28 markets, is extending its customers’ accessibility to Amorepacific’s top haircare and beauty brands. Brands like RYO, Mise-En-Scene, ETUDE, and Innisfree are now readily available to Asian beauty enthusiasts. Mise-En-Scene has garnered positive customer feedback, with sales experiencing a robust compound growth of nearly 30% since 2019.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), confirmed the partnership’s optimism. She highlighted the K-beauty industry’s unique combination of creative ingredients and science-backed formulas. The company has noted steady growth in demand for K-beauty products, not just in Asia, but also in Europe.

The group has seen robust double-digit sales growth for K-beauty products over the past year. Leveraging their extensive O+O (Offline plus Online) retail platforms across Asia and Europe, the partnership hopes to broaden customer accessibility to quality beauty products inspired by the rich Korean culture.

Responding to the rising demand for eco-conscious products, the partnership is also committed to introducing clean beauty products to minimize environmental harm.

Sangmok Lee, president of Amorepacific Group, shared his views on this collaboration. He expressed confidence that this enhanced partnership with A.S. Watson Group would create beneficial synergies, addressing the diversifying needs of beauty care customers effectively.

News based on Marketing Interactive.

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Rescued at the age of seven by Linda Elmquist, Scooter’s life took a heartwarming turn after he was initially brought to an animal control center in Arizona for euthanasia by a breeder. Elmquist, instantly taken by Scooter, felt compelled to adopt him, stating it was ‘love at first sight.’ 

With unconventional physical attributes such as reversed hind legs and a wispy grey tail, the New York Times stated that Scooter indeed stood out. Catherine Liang, one of the competition judges, fondly compared Scooter to a “hairy hippopotamus.” However, it was Scooter’s independent spirit and self-care ability that genuinely endeared him to the judges. 

After scooping the title and winning a cash prize of $1,500 along with a trophy, Scooter, equipped with a wheel cart, continues to astonish everyone with his ability to balance and walk on his two front feet alone. 

This inspiring story is based on an article published on malaymail.com. 

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This breakthrough project, the product of a sustained multiyear partnership between Nike and Epic Games, fuses the design aesthetic of the Air Max with Fortnite’s varied landscape. It results in a unique gaming environment where players can engage with Air Max in a novel and visually captivating manner. 

Airphoria offers gamers the opportunity to traverse a meticulously crafted Air Max-themed universe, awash with details that demonstrate Nike’s commitment to creating immersive and engaging experiences. The project is powered by Epic Games’ pioneering Unreal Editor for Fortnite (UEFN), a software tool that enables the seamless construction of interactive gaming experiences. 

Also Read: Swoosh! The Untold Journey of Nike’s Rise and Resilience

Nike’s Airphoria is much more than just a game; it’s an exploration of the company’s vision for the future. Ron Faris, the VP/GM of Nike Virtual Studios, explains that this immersive venture signifies Nike’s expanding efforts within gaming and virtual products. As the boundary between digital and physical worlds continue to blur, Nike aims to offer seamless experiences that deepen connections with fans, increase accessibility to the brand, and foster a passion for sport and play. Airphoria’s immersive nature represents a digital landmark, establishing Nike as one of the first brands to leverage UEFN in constructing virtual realms. 

The immersive world of Airphoria also extends into Fortnite’s in-game economy. Players can acquire outfits inspired by Airphoria characters, Airie and Maxxed Out Max, from the Fortnite Item Shop. These outfits form part of an exclusive Airphoria Pack, which also includes the Pure Sole Boombox and Maxx Stacks Back Blings. 

Airphoria is designed around five Air Max ‘Grails,’ suspended in an air destination above the Airphoria city. Each Grail signifies a pivotal moment in Air Max history, contributing to the formation of the ‘Air State’. This compelling feature offers a unique method of engaging with the brand’s history within a virtual environment. 

Also Read: Nike’s Game-Changing Innovation: United Pack Colourway and Tiempo Legend 10

Nate Nanzer, VP of Global Partnerships at Epic Games, highlights that Fortnite remains a prominent platform for fresh cultural developments in entertainment, fashion, and sport. Epic Games is proud to launch Airphoria in collaboration with Nike, confident in the partnership’s popularity among players and its potential to elevate the gaming experience to new heights. 

Nike’s Airphoria is available till June 27, offering gamers a limited window to immerse themselves in this Air Max-themed universe. 

This news is based on information from the fibre2fashion website. 

The post Unleashing Airphoria: A Fresh Take on Gaming with Nike’s Virtual Integration into Fortnite’s World appeared first on Marketing In Asia.

Audi India has been a noteworthy participant in this transition. In a startling revelation, it recently reported a massive quarterly growth of 50% in its pre-owned car business, suggesting the swelling demand in smaller cities. Balbir Singh Dhillon, head of Audi India, asserted that the number of cars available on their pre-owned car portal, Audi Approved: plus, has surged over the last few years, consequently pushing the company to enhance its facilities from 7 in 2021 to 23 in present times. 

Another automaker, BMW, through its BMW Premium Selection, has established a foothold in the pre-owned car market in India. The company’s innovative approach to customer service, sales, and aftersales process has provided a potent stimulus to BMW operations in India, primarily in the non-metros. According to Vikram Pawah, president and CEO, BMW Group India, the BMW Premium Selection has served as a gateway into the luxury market for many customers, encouraging them to transition to luxury car ownership. 

Also Read: Timeless Elegance or High-Tech Convenience? The Future of Luxury Watches Revealed

Mercedes-Benz has a similar success story in India. Its pre-owned cars online store, Mercedes-Benz Certified, and Mercedes-Benz Marketplace have allowed customers to choose their preferred luxury vehicle from a range of pre-owned cars. The flexibility and trust instilled by these programs have spurred significant growth in sales in smaller cities. 

Lexus India is another luxury carmaker contributing to this upward trend. Almost 40% of its sales in the pre-owned luxury car sector come from Tier II and Tier III cities, stated Naveen Soni, president, Lexus India. 

Besides these strategies, luxury carmakers are adopting international standards in their dealership stores. With over 80 touchpoints across 35 cities, BMW Group India, along with Mercedes-Benz with over 123 touchpoints in 45-plus cities, are leading this change. Lexus India too has been expanding its presence with 23 touchpoints in 16 vibrant cities. 

This strategic shift towards smaller cities underlines the confidence of luxury carmakers in the increasing purchasing power and the rising aspirations of customers in these regions. The growth of luxury car dealerships and the surging demand for pre-owned luxury cars are a testament to the immense potential of these emerging markets. These developments are truly paving the way for a new era in India’s luxury car market. 

This news is based on information from the entrepreneur website. 

The post Unlocking the Potential of Luxury Auto Market in Emerging Indian Cities: A New Era of Growth appeared first on Marketing In Asia.

Steve Madden’s “Kennie” sneakers bear an ‘S’ design which Skechers asserts could mislead consumers into assuming that the shoes are either Skechers-made or endorsed. Skechers argues that the Steve Madden shoe incorporates a stylized ‘S’ that carries strikingly similar, if not practically identical, proportions to the ‘S’ logos found on Skechers’ own sneakers. The placement of the design on Steve Madden’s shoe mirrors that on Skechers’ offerings. 

Also Read: Brand Mascots: Powering Emotive Connections and Defining Brands

No comment has been offered by a Skechers spokesperson citing ongoing litigation, while representatives for Steve Madden have not responded as yet. However, a statement from Steve Madden dismissed any influence by Skechers on the design of their Kennie shoe. The company maintained that its “swirl” design, present on its products since the 1990s, bore no resemblance to the Skechers logo. 

This isn’t the first time Skechers has been embroiled in intellectual property disputes. The company has previously launched lawsuits against other shoemakers including Nike, Adidas, and Easy Spirit over similar controversies. Last year, Skechers filed lawsuits against Berkshire Hathaway-owned Brooks Sports for trademark infringement and luxury brand Hermes for design-patent infringement. Both lawsuits were subsequently settled. 

Interestingly, this also isn’t Skechers’ first legal entanglement with Steve Madden. In 2015, Skechers sued Steve Madden over alleged infringement of several design patents related to aspects of its sneakers. The dispute was settled the following year. 

It remains to be seen how this latest legal challenge unfolds. For now, the case is Skechers U.S.A. Inc v. Steven Madden Ltd, in the U.S. District Court for the Central District of California. 

The post Logo Warfare: Skechers Sues Steve Madden Over Sneaker Design Controversy  appeared first on Marketing In Asia.

Every year, on the 21st of June, the globe gears up to celebrate International Yoga Day, an event that serves as a remarkable platform for brands worldwide to highlight the significance of yoga and the necessity for regular exercise. This day has been woven into the fabric of our society as a symbol of unity, mindfulness, and wellness. 

Brands Meet Wellness: An Exquisite Fusion 

Brands, along with their faithful consumers, celebrated this unique day through inventive social media campaigns and hearty well-wishes. They together raised their voices to promote the practice of yoga and its invaluable benefits. 

Showcasing Brand Love for Yoga: Some Notable Highlights 

Among the numerous brands that marked this day, some of their initiatives caught our attention and warmed our hearts. 

1. Amul: The Taste of India and Yoga 

Known for its witty puns and charming illustrations, Amul embraced Yoga Day on social media. From the break of dawn (dubbed “asaanrise”) to dusk (“asanset”), the Indian dairy giant honored this Indian tradition in a creative and engaging manner. 

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2. Mumbai Police: Advocating Well-being and Responsibility 

Mumbai Police, true to their role as the city’s guardians, encapsulated the essence of Yoga Day by promoting well-being and mindfulness. Their posts served as gentle reminders not to stretch one’s luck too far, emphasizing safety and responsibility. 

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3. SBI: Banking on Yoga for Peace 

State Bank of India (SBI) joined the Yoga Day celebration by focusing on the transformative power of yoga. Through their posts, SBI highlighted how yoga can bring balance to one’s mind, body, and soul. 

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4. Google: Stretching beyond Search 

Google, the tech titan, celebrated Yoga Day with a playful twist. On any other day, we might just say “Google,” but on Yoga Day, they took a longer breath with “Gooooooooooogle.” 

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5. Nature’s Basket: Rare Finds and Yoga Poses 

Nature’s Basket took a playful approach to Yoga Day, creatively messaging that their “stretching” exercise involved providing customers with rare and unique products not typically found in stores. 

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Also Read: Brand Mascots: Powering Emotive Connections and Defining Brands

6. Myntra: Fashion and Fitness Harmony 

Fashion giant Myntra celebrated Yoga Day, highlighting the essence of finding stability, balance, and inner peace. Their message beautifully blended the love for timeless classics and the latest fashion trends, promoting a holistic approach to wellness and style. 

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7. The Woman’s Company: Yoga and Empowerment 

The Women’s Company used Yoga Day to promote the importance of self-care and empowerment through yoga. They highlighted the connection between breath, stretching, flowing movements, and embracing one’s menstrual cycle. 

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8. Reliance Digital: An Energized Yoga Experience 

Reliance Digital encouraged followers to gear up for an energized yoga experience, emphasizing the importance of balance and nurturing the mind, body, and soul amidst daily hustle. 

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9. Hudson Canola Oil: Healthy Living and Yoga 

Hudson Canola Oil, a renowned brand, celebrated Yoga Day by promoting a healthy and balanced lifestyle. They emphasized how their low absorption quality helps keep your food light and nutritious. 

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10. Tata Motors: Flaunting Yoga Poses with Enthusiasm 

Tata Motors encouraged followers to flaunt their best yoga poses, spreading positive energy and enthusiasm, inspiring a collective celebration of wellness and self-expression. 

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The post Unleashing Creativity: How Top Brands Celebrated International Yoga Day on Social Media appeared first on Marketing In Asia.

In partnership with the renowned creative agency Franklyn, WeWork has revamped its brand from ground zero. The process encompassed various aspects, including a redesigned logo, a refreshing new color palette, hand-drawn illustrations representing individuals and workspaces, and a unique custom typeface expected to be omnipresent across all of WeWork’s platforms. 

Patrick Richardson, the co-founder of Franklyn, shared his experience as a member of WeWork, lauding the “magic” one feels in a WeWork environment. He further explained that the inspiration behind the new visual identity is the unique blend of art and science, emotion and intellect, offered by WeWork, a fine balance that blurs the line between these aspects. 

WeWork’s reimagined brand identity is not just about aesthetics; it is an experience that will permeate all the company’s digital, social, internal, and external channels. The seamless integration of the new logo and custom typeface with the existing brand will be evident during global asset updates. The new logo, a sophisticated blend of modernity and professionalism, retains the original’s subtlety, curves, and lowercase style, enabling a harmonious coexistence with the older version. 

Also Read: Brand Mascots: Powering Emotive Connections and Defining Brands

Another notable aspect of the rebranding is the development of ‘WeWork Serif’, a custom typeface. The brainchild of a joint effort by A+ and Franklyn, this typeface serves as a visual bridge between the logo and text, ensuring brand consistency and instilling confidence in the users. Aperçu Pro, WeWork’s secondary typeface, has been chosen for body copy. 

The rebranding focuses on illustrating the various ways WeWork members interact with their spaces. Hand-drawn illustrations add a human touch and display the range of product offerings and amenities, symbolizing the brand’s commitment to empowering individuals, teams, and organizations in crafting their perfect workday. WeWork’s photography style will also expand, capturing the art and science behind the carefully designed workspaces, the human element within them, and how members utilize the spaces. 

WeWork is among the brands that have decided to embrace a fresh and modern identity this year, joining the likes of Fanta, which recently underwent an energetic and vibrant rebranding. This comprehensive rebranding is a testament to WeWork’s commitment to continuous evolution and adaptability in a rapidly changing business landscape. 

We would love to hear your thoughts on WeWork’s new rebranding.  

The post WeWork’s Exciting Rebranding Journey: A Fresh Visual Identity for a New Era appeared first on Marketing In Asia.

Part of the integrated property development, The Sail, the KARL LAGERFELD Tower is amongst nine towers set to recast Malacca into a flourishing fashion hub. Sheng Tai International’s Chairman and President, Leong Sir Ley, stated their ambitious aspiration to make Malacca a fashion epicenter, capitalizing on its rich cultural heritage. 

Leong highlighted the corporation’s strategic objective to foster local talent and open doors to global investments. By doing so, they aim to stimulate economic growth and prosperity in the country. 

The partnership was officially announced at an event hosted at the Encore theatre in Malacca, attended by Malacca’s Chief Minister, Seri Ab Rauf Yusoh, and Pier Paolo Righi, the CEO of KARL LAGERFELD. 

Also read: Experience Luxurious Aviation Aesthetics at Coach’s Innovative Airplane Boutique

Righi conveyed his enthusiasm for the project, noting that the collaboration embodies their joint efforts to create something extraordinary. He further asserted that Leong’s ambitious plans felt reminiscent of Karl Lagerfeld’s spirit, reflecting their shared ideology of embracing the present and forging the future. 

The Sail Malacca, together with Encore theatre, is set to shape the 165.5-acre City of Hope. This development is central to Leong’s vision for Malacca as an international nexus for fashion, wellness, AI, art, and culture. 

Emphasizing the project’s significance, Yusoh stated that the venture benefits not only Sheng Tai, Yong Tai Berhad, or KARL LAGERFELD, but also bolsters the state’s property, tourism industries, and the community at large. Echoing Leong’s sentiments, Yusoh reinforced the government’s commitment to metamorphose the state into a leading tourist destination and a prime investment hub. 

This news is based on an article from marketing-interactive.com. 

The post KARL LAGERFELD Tower: Sheng Tai International and Parisian Icon Revolutionize Malacca’s Fashion and Hospitality Scene  appeared first on Marketing In Asia.

Under the astute leadership of strategic advisor Jake Abdullah, Fly FM’s in-house team of production engineers birthed the AI DJ concept. Aina Sabrina functions with an extensive backend team who manage the AI in real-time for her on-air show, revealed Moots, Media Prima Audio’s group network director. 

The state-of-the-art setup enables Aina Sabrina to interact with listeners during her show, make customised music suggestions, and even compose and mix music based on a listener’s mood. Fly FM content director, Sean Matjeraie, commented, “With the introduction of an AI radio DJ, we are extremely excited to usher in a new era of the Malaysian radio industry, and Sabrina is the epitome of this transition.” 

Also read: AI Content and Google’s Position: Insights from Search Central Tokyo 2023 

Interestingly, the initiative drew the attention of Calpis, a renowned Japanese cultured milk drink brand, which now officially sponsors Sabrina’s radio show “Calpis with Aina”, airing weekdays from 2 to 4PM. 

“Our AI Announcer augments rather than supplants the human touch, working harmoniously with our skilled announcers,” stated Moots when questioned if AI would take over DJs on the radio. “It’s a testament to innovation, capturing emotions and offering a listening experience that is both familiar and unprecedented,” it concluded. 

Public feedback to Sabrina’s DJing skills has been overwhelmingly positive, according to the brand, positioning her to become a virtual influencer through her Instagram account @aina_flyfm. However, netizens’ comments on Sabrina’s Instagram posts have been varied, with some likening the AI DJ to a Black Mirror episode and others enthusiastically supporting her radio journey. 

This news is based on a marketing-interactive.com article. 

The post Malaysia’s Fly FM Introduces First AI DJ, Aina Sabrina  appeared first on Marketing In Asia.

TAEYONG has gained international acclaim not only for his musical talents but also for his distinct personal style. His affiliation with Loewe has been long-standing, being a fervent supporter of the brand’s unique blend of innovation, design, and craftsmanship. This association culminated in an exciting official announcement on Loewe’s website, and also across social media platforms.

Both parties marked the occasion by sharing a captivating image of TAEYONG dressed in Loewe’s signature attire, accompanied by an announcement of their collaborative journey. The caption stirred excitement among followers who are eager to see what this partnership will bring.

Also read: Understanding Google’s Content Removal Procedures

Jonathan Anderson, Loewe’s creative director, extended a warm welcome to TAEYONG and acknowledged his unique bond with the brand. Anderson shared that TAEYONG’s idiosyncratic style aligns perfectly with Loewe’s ethos. This partnership is even more significant as TAEYONG may showcase Loewe’s collections during his performances, promising an intriguing fusion of fashion and music.

Expressing his honor at being chosen as Loewe’s global ambassador, TAEYONG shared his admiration for the brand’s design aesthetics, philosophy, and distinctive communication style. He currently showcases pieces from Loewe’s Men’s Fall-Winter 2023 Precollection, characterized by bold details, neat shapes, and a sculptural minimalism.

TAEYONG’s relationship with Loewe is not new. He attended Loewe’s Fall-Winter 2023 fashion show in Paris and is slated to grace the Spring 2024 menswear show.

Parallelly, another Italian luxury brand, Prada, also announced its collaboration with the South Korean boy band ENHYPEN as their latest brand ambassador. ENHYPEN made a fashionable appearance at Prada’s Fall 2023 menswear show during Milan Fashion Week. The band further hinted at the partnership on Instagram, with members sharing images donning Prada’s clothing and football boots from the Adidas x Prada collaboration.

These partnerships reflect the rising trend of global fashion houses recognizing the popularity and influence of South Korean pop stars. As luxury brands continue to embrace the world of K-pop, the fusion of fashion and music is set to reach new heights.

This news is based on Marketing Interactive.

The post Loewe Chooses K-Pop Star TAEYONG as Global Ambassador: A New Beat in Luxury Fashion appeared first on Marketing In Asia.

The acquisition aims to leverage the existing luxury client partners from Mercury Integrated to deliver innovative large-scale programs that combine brand narratives with emergent technologies like AI, Blockchain, and Metaverse strategies.

How Gusto Collective’s Cutting-Edge Technologies Transform Brand Experiences

Gusto Collective has introduced groundbreaking Web3 projects that merge virtual and physical worlds, creating a new dimension in brand experiences. They pioneered the use of augmented/virtual reality, blockchain-based activations, and AI technologies to transform brand-audience interactions. The NFT program for the movie “Warriors of Future” and the creation of the virtual influencer MonoC demonstrate how these technologies can enhance brand narratives and create immersive experiences. Gusto Collective also enables brands to deliver immersive experiences through AR and mixed-reality solutions, as evidenced by their successful collaboration with the Hong Kong Museum of Modern Art.

Gusto Collective’s Expansion Strategy in the Asia-Pacific Region

The company plans to capitalize on the growing luxury market in the Asia-Pacific region, leveraging Mercury Integrated’s established presence in Singapore and Malaysia. Their expansion will enable them to develop strong relationships with luxury brands on a regional level and offer their advanced solutions, further establishing Gusto Collective as a trusted partner in the brand technology landscape.

Successful Collaborations and the Impact of Technology Integration

The integration of technology has amplified Gusto Collective’s collaborations with luxury clients. Their work with LV and Italian toothpaste brand Marvis demonstrates the potential of Web3 activation in luxury marketing. Gusto Collective also utilizes virtual influencers like MonoC to boost brand storytelling, as seen in the collaborative campaign with luxury auction house Phillips. These examples illustrate Gusto Collective’s commitment to pushing boundaries in the luxury space.

Mercury Integrated and Gusto Collective: A Fusion That Redefines Industry Standards

The collaboration between Mercury Integrated and Gusto Collective promises to redefine industry standards. By combining Mercury’s expertise in brand strategy with Gusto’s innovative technologies, brands can engage with consumers on a whole new level. Virtual experiences that transcend physical limitations, the construction of brand narratives within the metaverse, and the provision of end-to-end solutions set a new standard in the brand technology landscape.

Gusto Collective: Leading the Future of Brand Technology

Gusto Collective is committed to staying at the forefront of technology adoption. By exploring and harnessing the potential of Web3 technologies, the metaverse, and AI, Gusto Collective aims to deliver global best-in-class products and services. Their dedication to innovation ensures that they continue to shape the brand technology landscape.

Also read: voco Ma Belle Danang: IHG’s Vibrant New Chapter in Vietnam’s Hospitality Landscape

The acquisition of Mercury Integrated positions Gusto Collective as a trailblazer in the brand technology landscape, a testament to their commitment to transform the way brands connect with their audiences. This strategic acquisition is set to revolutionize the brand technology landscape in South Asia and beyond.

The post Gusto Collective Revolutionizes Brand Technology Landscape: Acquires Mercury Integrated to Unlock Regional Opportunities appeared first on Marketing In Asia.

Consider the premise of “The Day the World Stops Shopping,” a thought-provoking book by the Canadian author JB MacKinnon. MacKinnon propels us into an imaginative journey, envisioning a world that ceases to revolve around incessant purchasing. What if we were able to break away from the cycle of working to earn and spending to consume, thereby lessening our carbon emissions, and freeing our minds and our environment from the burdens of overconsumption?

However, the journey towards a less consumerist society is fraught with complexities and challenges. On one hand, we are faced with the reality of a deeply ingrained culture of consumerism that often goes unchallenged. On the other hand, we must also consider the potential consequences of an abrupt halt to consumer activities on our economies, our jobs, and our societal structures.

The idea of ceasing all shopping activities overnight might appear attractive from an environmental perspective. It is true that our current patterns of consumption are contributing to climate change, habitat destruction, and resource depletion at a dizzying rate. In the United States, consumer spending has shot up by 400% since 1970, driving up our consumption of resources and energy and resulting in substantial waste. Similar trends are observed in other developed countries like the UK, where a growing consumer culture is fueling an unprecedented level of resource extraction and consumption.

To illustrate, let’s examine the impact of consumerism in the fashion industry. In the last two decades, fashion production has doubled, driven largely by the rise of fast fashion – a model of clothing production that prioritizes speed and low costs to deliver the latest trends quickly and cheaply. This trend has not only led to an increase in clothing consumption, with an average consumer now purchasing 60% more clothing than they did in 2000, but also a decrease in the lifespan of these clothes, with items being discarded after being worn less frequently.

Also Read: Eco-Chic or Just a Gimmick? The Reality of Sustainable Fashion Exposed

The environmental footprint of the fashion industry is staggering. It is responsible for 10% of global greenhouse gas emissions and consumes more energy than the aviation and shipping industry combined. Furthermore, it is a significant consumer of water, with the production of a single pair of jeans consuming between 7,500 to 10,000 liters of water due to the high water footprint of cotton.

Yet, as detrimental as the effects of rampant consumerism are, abruptly ending shopping could result in an economic disaster. Currently, consumer spending contributes significantly to economic growth and job creation. In the United States, consumer spending represents about 68% of the country’s GDP. A sudden halt to all shopping could lead to mass unemployment and potentially trigger a severe economic recession. Thus, a balance must be struck between the preservation of our environment and the maintenance of economic stability.

However, the aim should not be to completely cease shopping but to reshape our shopping behaviors in ways that are more sustainable and less exploitative. We should begin to challenge the pervasive ‘buy-use-discard’ culture and instead, embrace a ‘reduce, reuse, recycle’ ethos. This can be achieved by buying less but of higher quality, choosing items that will last longer, and supporting brands that are committed to sustainable practices.

One great example of this shift towards sustainable consumerism is the emergence of ‘slow fashion’. This movement advocates for quality over quantity, fair wages for workers, and reduced environmental impact. It champions ethically sourced materials, environmentally-friendly manufacturing processes, and timeless designs that withstand the fickleness of fashion trends.

Furthermore, we can utilize the second-hand market more extensively. Purchasing pre-owned items extends their lifespan and reduces the demand for new goods. Companies like ThredUp and The RealReal are leading the way in this segment, offering high-quality second-hand clothing, accessories, and more. Moreover, fashion rental platforms, like Rent the Runway, offer another sustainable alternative by allowing customers to rent outfits for special occasions rather than purchasing something they’ll wear once.

Simultaneously, systemic changes are also required to catalyze the transition towards sustainable consumerism. Government policies can play a significant role in this regard by incentivizing companies to adopt sustainable practices and discouraging wasteful behavior through taxes and penalties. Public awareness campaigns can educate consumers about the impact of their choices and encourage them to make informed decisions.

To sum up, the answer to the question ‘should we stop shopping?’ is not a binary ‘yes’ or ‘no’. Rather, it compels us to rethink our patterns of consumption and make more informed and conscious decisions. It challenges us to strike a balance between meeting our needs, preserving our environment, and maintaining economic stability. Ultimately, it urges us to embrace a new narrative of consumerism – one that is sustainable, ethical, and respectful of our planet and its finite resources.

The post Rethinking Consumerism: Balancing Economy and Ecology for Sustainable Living appeared first on Marketing In Asia.

1. Licious, a fresh meat delivery service, used Father’s Day to apologize to all fathers for usurping their traditional role as the family’s meat providers. This playfully introspective campaign stood out for its humorous and relatable theme. 

2. Tata AIA Life Insurance drew upon the magic of storytelling to highlight a father’s unwavering commitment to fulfilling his son’s dreams. Their campaign unveiled the heartwarming narrative of a father’s ‘Jaadui pocket,’ metaphorically representing his endless capacity for providing love, support, and necessities. 

3. Bharat Matrimony focused on a poignant aspect of fatherhood – the unshed tears fathers hold back as their daughters start their new lives. This campaign celebrated the emotional side of fathers, pulling at the heartstrings of viewers and evoking deep-seated emotions. 

4. Tata Tigor decided to depict the inherent role of a father as a protector in their campaign. Underlining the sentiment of the first journey home in a father’s arms, they portrayed the father as the child’s first real hero. 

5. SBI Life emphasized that fathers are more than just financial providers; they are the pillars of emotional strength, fuelling their children’s dreams and learning journeys. This campaign presented a riveting story of a mentally strong daughter-father bond. 

6. Dove Men + Care honored the tender side of fatherhood. With a strong message of gratitude for fathers who are #ManEnoughToCare, it encouraged men to embrace the caring part of their persona. 

7. Motilal Oswal took a unique path to celebrate Father’s Day with an audio-first campaign. The financial services brand guided listeners through a reflection on the dedication, unconditional love, and countless sacrifices that fatherhood entails. 

8. ShareChat highlighted the increasing influence of AI on our lives. However, it emphasized that a father’s wisdom, advice, and problem-solving abilities are unmatched – a profound and impactful message. 

9. Edelweiss Mutual Fund centered its campaign around the importance of financial independence for fathers, even in their old age. The heartwarming ad conveyed a crucial message about fiscal responsibility and security. 

10. Spykar celebrated Father’s Day with a unique campaign titled “JEANuineThankYou.” The brand recognized the sacrifices and unwavering support of fathers, strengthening its emotional connection with customers. The campaign cleverly played on the theme of Timeless Genes, beautifully encapsulating the bond between fathers and their children. 

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Also Read: How Brands Charmed the World on Father’s Day: The Hong Kong Chronicles

These diverse campaigns highlighted the profound emotional connections between fathers and their children, demonstrating the immeasurable impact fathers have on their children’s lives. As brands continue to leverage significant occasions like Father’s Day, it’s fascinating to see how they combine emotion, storytelling, and their products or services into unforgettable campaigns that tug at our heartstrings. 

The post The Art of Appreciation: Spotlight on Father’s Day 2023 Brand Campaigns appeared first on Marketing In Asia.

Previously, VTO techniques such as geometric warping were used to adapt clothing images to a silhouette. However, these techniques often did not result in a natural-looking image. Google’s focus, therefore, has been on creating each pixel of a garment from scratch in order to produce high-quality, realistic images. This was accomplished through a novel diffusion-based AI model. 

Also Read: Coca-Cola Appoints Pratik Thakar as Global Head of Generative AI in Pursuit of Marketing Transformation

Diffusion, in this context, is the process of gradually adding extra pixels to an image until it is rendered unrecognisable, and then subsequently removing this added noise until the original image is perfectly reconstructed. Text-to-image models like Imagen employ diffusion in conjunction with text from a large language model (LLM) to create images based solely on text. 

But Google’s new approach to VTO deviates slightly. The diffusion process uses a pair of images as input—one of the garment and another of a person. Each image is processed through its own neural network and shares information through a process termed ‘cross-attention’. The final output is a photorealistic image of the person wearing the garment. 

The AI model was trained using Google’s Shopping Graph, which is home to the world’s most comprehensive data set of the latest products, sellers, brands, reviews, and inventory. This model was trained using countless pairs of images, each showcasing a person wearing a garment in two different poses. 

The procedure was then replicated using millions of random image pairs featuring various garments and people. This resulted in a tool that enables users to realistically visualise how a top would look on a model of their choice. 

The VTO feature is currently available for women’s tops from brands including Anthropologie, LOFT, H&M, and Everlane across Google’s Shopping Graph. As the technology advances, the tool is set to become even more precise and will be extended to additional brands. 

This news is based on the fibre2fashion website. 

The post Step Into The Future With Google’s AI-Powered Virtual Apparel Try-On appeared first on Marketing In Asia.

The United Pack colourway captivates the eye with its enchanting gradient sunrise tones, a visual journey from warm to cool hues. This artistic fusion of colours is set to debut on various Nike products including the Air Zoom Mercurial, Phantom Luna, and Phantom GX. Adding to its versatility, the United Pack colourway will also embellish the newly launched Tiempo Legend 10. 

The Tiempo Legend 10 is the latest model in the illustrious Tiempo line, boasting a revolutionary upper material innovation and a fresh design. This latest version makes a striking impression with the incorporation of Nike’s latest material innovation, the FlyTouch Plus. This cutting-edge synthetic leather is a game-changer, blending softness, lightness, and strength to offer athletes enhanced ball control. 

Also Read: Nike Phantom Luna: A Game-Changing Innovation Tailored for Female Footballers

With FlyTouch Plus, the Tiempo Legend 10 becomes the lightest Tiempo ever, due to 55% less water retention than its predecessors. This material enables the boot to form perfectly to the athlete’s foot, retaining its shape over time, and providing a consistently reliable touch on the ball in both dry and wet conditions. 

The Tiempo Legend 10 is designed with precision for players who are composed, balanced, and technically gifted. It’s not only the introduction of new design features that sets the Tiempo Legend 10 apart. The boot continues to embody the tried-and-true qualities that have become synonymous with the Tiempo franchise, such as its classic, smooth traction pattern. 

As Nike constantly strives to redefine the future of athletes and sports, their relentless pursuit for innovations reaches new heights with the launch of Tiempo Legend 10. As Collin Eder, senior director, Nike Football Footwear notes, the introduction of Tiempo Legend 10 offers athletes all over the world better fit, comfort, and ball touch, thanks to FlyTouch Plus. 

Moreover, in an effort to tread more lightly on our planet, Nike has made a significant stride. For the first time, an entire Nike football boot silo, from entry-level to pinnacle products, features at least 20% recycled content by weight. 

This news is based on the fibre2fashion website. 

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Drawing inspiration from nature’s most potent elements – fire, wind, and water – the design of Stewie 2 Earth is a manifestation of the raw power that nature commands. The outsole incorporates these elements symbolically, while the shoes as a whole are built to elevate and enhance performance on the court. The monomesh layers in the shoes are zoned for targeted support, and the PWR TAPE support structures aim to provide stability. The nitro-infused midsole promises superior cushioning and responsiveness, whilst a TPU caged formstrip adds to the shoe’s durability. 

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In addition to performance enhancement, Stewie 2 Earth also champions sustainability. With at least 20 per cent of the upper composed of recycled materials, the shoes mark a significant stride towards environmental consciousness in sports footwear. 

This new collection further strengthens the bond between Puma and Stewart. It encapsulates the iconic branding of the globally recognized player, enhancing the shoes’ uniqueness and their connection to Stewart. The pair have worked closely to build the Stewie 2 Earth with the mission to inspire and ignite the fire within the next generation of basketball players. 

Slated for release later this Fall, the Stewie 2 Earth will initially be available in a blend of silver, taupe and teal blue. The collection will also include a variety of signature colorways from Stewart, along with an apparel collection to complement the shoe release. With the “Force of Nature” story fuelling its creation, the Stewie 2 Earth calls on players to tap into their inner strength, to channel their power, and to elevate their game. 

This news is based on the information available on the fibre2fashion website. 

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The eco-friendly line will be made available in Hong Kong starting from the 23rd of June, exclusively at the K11 Art Mall’s North Face concept store. The range includes a variety of durable, outdoor-ready apparel and gear, including The North Face’s debut collaborative basecamp box, a packable Polartec blanket with a cozy fleece side, and a brimmer hat, perfect for outdoor comfort and protection.

Notably, the collection champions sustainability by incorporating recycled materials in numerous clothing items. These pieces also showcase superior performance features like water resistance, FlashDry-XD1 for superior moisture management, and added abrasion resistance, along with UPF 50+ protection.

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The collection’s unique flair includes t-shirts, hoodies, and pants displaying characteristic Online Ceramics graphics and slogans like “Forest Hugger,” “Star Person,” and “Happiness Inside.” Furthermore, the collection includes accessories and innovative design pieces from Online Ceramics, such as the “TNF x OC 1995 Polartec Denali” and the “TNF X OC Windjammer.” Exclusive women’s items like cropped tees and biker shorts also make their first appearance in the TNF x Online Ceramics collection.

David Whetstone, Senior Design Manager of collaborations and special projects at The North Face, reflected on the brand’s roots in outdoor escapism and expressed how the 2023 summer collection with Online Ceramics is inspired by these origins. This collaboration has resulted in a range of outdoor hiking and camping gear that merges The North Face’s legacy of performance with Online Ceramics’ creative vision.

This news article is based on a story originally published on Marketing Interactive.

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This social media sensation, renowned for her spellbinding stint on OnlyFans and now making waves as a DJ, will host the thrilling event that is expected to draw scores of her fans. Organized by KOL Nation, the party will showcase an array of exciting performances and stirring music to keep attendees entertained throughout.

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KOL Nation released a statement sharing that guests will be bestowed with the rare chance to interact with Pui Yi in person. They can click memorable pictures, receive autographed posters, and even take part in an array of fun-filled activities including lucky draws and engaging games.

Pui Yi catapulted to fame with her edgy, controversial content on the adult subscription platform, OnlyFans. This led her to amass a staggering fan base across various social media platforms. However, in a surprising move, she departed from the platform last December and made an impressive transition to the music industry, revealing her talent as a DJ.

Further marking her illustrious career, Pui Yi became the first Malaysian to grace the cover of the well-known American men’s magazine, Penthouse. This accomplishment added another feather to her already decorated cap.

For those eager to partake in Pui Yi’s silver jubilee celebration, early bird tickets are available until June 30 for RM88 per person. After that, general tickets will be available from July 15 at a cost of RM128. The event, however, is limited to individuals who are 21 years and older.

So, mark your calendars and get ready to join Ms Pui Yi as she rings in her 25th birthday in style, creating an unforgettable experience for all her fans.

This news is based on reports from Malay Mail.

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According to sources in communication with People, Depp divided the monetary settlement among five charities. These include the Make-A-Film Foundation, The Painted Turtle, Red Feather, Tetiaroa Society, and Amazonia Fund Alliance, with each receiving a generous donation of $200,000. 

This move comes a year after a Virginia jury sided with the “Pirates Of The Caribbean” star in a $50 million defamation lawsuit. This lawsuit was connected to an op-ed by Heard published in the Washington Post in 2018, wherein she identified herself as a survivor of domestic abuse. Though she refrained from directly naming Depp in the piece, the actor claimed the allegations caused significant professional damage, costing him millions in lost work. 

Following a six-week trial, the jurors at the Fairfax County Circuit Courthouse unanimously agreed to award Depp $10 million in compensatory damages and an additional $5 million in punitive damages. However, the final ruling, delivered by Chief Circuit Judge Penney Azcarate, reduced the total to $10.35 million, due to a cap on punitive damages in Virginia. 

Heard subsequently filed a $100 million countersuit, which resulted in a $2 million damages award. After an additional six months, the ex-couple mutually agreed to dismiss their appeals and reach a settlement. The agreed-upon amount was reported by TMZ to be $1 million, to be covered by Heard’s insurance company. 

Depp’s lawyers, Benjamin Chew and Camille Vasquez, pledged to donate the funds to various charities. In a statement released in December, they said, “We are pleased to formally close the door on this painful chapter for Mr. Depp, who made clear throughout this process that his priority was about bringing the truth to light.” 

This news story is based on an article originally published on thestar.com.my. 

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The private wedding ceremony was a quiet, intimate affair attended by close friends and family. Expressing her happiness, Mizz Nina, dressed in a white jubah alongside her spouse, declared, “Alhamdulillah, our parents’ blessings have allowed us to complete the other half of each other’s ‘deen’.” She further underscored the couple’s shared dedication to ‘da’wah’ and their mutual aspirations and enthusiasm for this fresh chapter in their lives. 

Underscoring the transient nature of life, Mizz Nina stated, “This world is temporary and tomorrow is never promised.” She acknowledged the essence of marriage, emphasizing growth in love, tranquility, mercy, and the ultimate goal of seeking the pleasure of Allah. A private wedding reception in Kuala Lumpur is in the couple’s immediate future. 

The surprising announcement garnered a deluge of support from fans and fellow celebrities alike, amassing over 200,000 likes. Mizz Nina’s name is now trending on Malaysian Twitter, with more than 6,000 tweets circulating. 

Essam, based in South Seattle, is recognized as a hip-hop artist actively engaged in community outreach, often addressing pertinent issues through his music. His discography includes two albums titled 12.12 and Chapter20six on Spotify. 

This marriage marks a new beginning for Mizz Nina following her divorce from Hujan band frontman, Noh Salleh, in August last year. They were previously wed in 2011 and adopted a baby boy named Musa. 

This news story is based on an article from malaymail.com. 

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