Creating Shared Memories Through Sports

The survey highlights that among those who engage in this activity, 62% genuinely enjoy watching sports together, while the rest participate to spend quality time with their partners. This practice of watching sports together fosters shared memories and experiences, which can lead to a deeper emotional connection and stronger relationships.

The Ideal Date: Watching Sports

For many Singaporeans, watching sports is not just entertainment but an ideal date activity. The survey found that 73% of participants see it as an opportunity to learn about their partner’s interests and passions. Additionally, 66% believe it helps them understand their partner’s personality, and 52% consider it an effective icebreaker. These findings underscore the role of sports in facilitating meaningful conversations and connections during dates.

Sports as a Relationship Criterion

Despite the passion for sports, only 10% of Singaporeans consider it a dealbreaker if their partner does not share this interest. However, 16% actively seek partners who share their enthusiasm for sports, viewing it as crucial for a compatible relationship. Interestingly, this preference is more pronounced among Gen Zs (18%) compared to Millennials (14%). Moreover, men are twice as likely as women to insist on a partner who enjoys watching sports together.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Leveraging Bumble’s Interest Badges

Bumble’s interest badges, including over 40 sports-related ones, provide an easy way for users to start conversations and find compatible partners. The app’s internal data shows that Olympic sports such as running, football, basketball, badminton, cycling, bouldering, and swimming are among the top interests for Singaporean singles.

Lucille McCart, APAC Communications Director at Bumble, commented, “With a new wave of women tennis stars, a constant stream of sports documentaries, and the most significant global competition coming up at the end of this month, sports is set to take a front seat in dating. Sports is a clear passion point among Singaporeans, and we see our community starting to use the upcoming games as a topic to bond over and make connections and get to know each other. Mutual interests are really important in a relationship, so if you are looking out for a new connection this sporting season, add your favourite sports interest badges – be it soccer, running, or swimming – onto your Bumble profile, and find matches that align with your interests!”

About Bumble

Founded by Whitney Wolfe Herd in 2014, Bumble is a pioneering women-first dating and social networking app. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Built on the principles of equitable relationships, Bumble emphasizes the importance of kindness, respect, and equality in fostering healthy and happy lives.

Bumble’s platform encourages accountability and aims to create a safe, welcoming environment free from hate, aggression, and bullying. The app is designed to empower users and ensure positive interactions. Bumble is available for free download on the Apple App Store, Google Play Store, and the web.

The post How Sports Bring Singaporean Couples Closer: A New Bumble Survey Reveals appeared first on Marketing In Asia.

As these brands pour resources into paid advertising, a highly competitive environment emerges. On platforms like Google Ads and Facebook, it becomes more difficult for other players to compete and be profitable. This is particularly impactful during a time of softer spending and declining economic sentiment, where e-commerce brands are relying on sales and promotions to meet their targets.

We may see regulations designed to address the growth of these e-commerce platforms — especially in the current context of a trade war between the US and China — but we cannot know if this will happen, when it might occur or what its scope would be.

So, what can brands and digital advertisers do to reduce their exposure to paid performance advertising in a fairly saturated space?

Invest in your brand

A brand’s first instinct may be to reduce investment in brand building and allocate its entire budget to performance media. The main issue with this approach is that cutting off brand investment has long-term repercussions on brand equity, profitability, consumer trust and employee engagement.

Instead of going head-to-head with retail giants in paid advertising, brands should capitalise on their strengths. Brands will be more successful when they can balance the need for short-term revenue and cash flow with longer-term goals like brand building and awareness.

How? By investing in alternative channels, platforms and creatives.

Invest in alternative channels

The Chinese ecosystem doesn’t rely on SEO and Google as much as the West does, resulting in a profound lack of expertise in organic search.

SHEIN and Temu still rely on paid traffic for most of their acquisition; our analysis shows that only 15% of Temu’s organic search traffic and 9% of SHEIN’s comes from non-branded keywords. This shouldn’t be the case. Their low-price policy, high authority and massive long-tail offering should position both players as potential winners in the SEO space.

Fortunately for other players, their lack of sophistication in technical SEO, category optimisation, content localisation and prioritisation make both sites more likely to lose the non-branded traffic they currently have than become the SEO behemoths they could otherwise be.

This means that smaller brands have an opportunity. While paid advertising struggles with rising costs due to competition, SEO remains cost-effective, giving it the potential to be a much higher return channel.

Also Read: Sushi Sushi Joins Forces with Untangld to Drive Customer-Centric Growth Strategy

Invest in alternative platforms

Meta and Google are SHEIN and Temu’s most used platforms — the rest of the market is less crowded. This opens the door to exploring platforms with lower competition and lower CPAs, such as Bing, DuckDuckGo, Complexity, Reddit, Pinterest and Snapchat.

TikTok still offers some benefits, as video-heavy creatives and influencer engagement are not yet areas where these new challengers shine. This may create opportunities if you play to your strengths and capabilities.

Invest in alternative creatives

Temu and SHEIN rely heavily on programmatically generated designs for their creatives. In 2023, SHEIN used 50,000 unimpressive creatives at the cost of their brand image. Most people perceive SHEIN as a price-oriented brand with cheap products and ads.

In recent years, video ads have become some of the best-performing content types across both organic and paid ads. By creating curated videos focusing on your products, you will differentiate your brand from challengers who cannot do that at the scale they need.

So, to reduce their exposure to paid performance advertising in a cluttered market, brands and digital advertisers must focus on the brand and product story, told through premium, product-centered ads. Double down on those formats (video), platforms (anything but Meta and Facebook) and channels (organic search and social) where investment is less aggressive.  In other words: outsmart them!

The post Outsmarting SHEIN and Temu: Strategies for Brands to Thrive Amidst the “CPA Crisis” appeared first on Marketing In Asia.

Building upon the foundational metric of Attention Time, which measures the duration an ad is directly observed, the Optimal Attention framework defines the minimal target Attention Time required to sustain significant brand outcomes. This framework aims to dissect how attention dynamics vary across digital ad campaigns, factoring in brand market position, creative execution, and targeted brand outcomes.

Conducted by Lead Scientist Dr. Shannon Bosshard and Chief Scientist Dr. John Hawkins, the study analyzed behavioral eye-tracking data from 20,000 participants exposed to 55 video ads on Instagram, Facebook, TikTok, and YouTube. Complementing this, a neuroscience analysis of 1,800 ads was performed to understand attention’s impact at both conscious and subconscious levels.

Also Read: Interview with Aneesh Khanna: Insights on Early-Stage Entrepreneurship

Key Insights from the Study:

1. Rapid Impact of Attention on Brand Outcomes: The study reveals that attention significantly influences upper and mid-funnel outcomes, such as consumer awareness, recall, and consideration. Remarkably, most outcomes see a notable lift before 10% of an ad’s duration has elapsed.

2. Varying Optimal Attention for Different Outcomes: On average, 1.4 seconds of attention is necessary to achieve a 10% lift in brand awareness, whereas mid-funnel outcomes require more time: 1.6 seconds for consideration and 3.9 seconds for prompted recall. The level of lift also varies per outcome, emphasizing the need for tailored attention thresholds based on campaign goals.

3. Creative Execution as a Primary Driver: The study underscores that creative execution, rather than the platform, is the dominant factor influencing Optimal Attention. In 94% of ads analyzed, the attention thresholds varied significantly with different creative executions, indicating that strong creative content is crucial for driving brand outcomes.

4. Neuroscience Validates Creative Impact: Neuroimaging data from over 150 lab sessions support the pivotal role of creative content in memory encoding, which directly affects key marketing goals such as brand loyalty and sales.

5. Influence of Brand Size: Larger brands with over 75% baseline awareness are 1.5 times more likely to achieve lift with an Optimal Attention threshold below 2 seconds and nearly twice as likely with a threshold below 1 second. This advantage is attributed to pre-existing brand recognition and distinctive assets, which require less attention to evoke consumer responses.

“Our new dataset is the best evidence we have, to date, that explicitly shows that different brand outcomes and creative executions ‘convert’ attention differently,” explains Rob Hall. “Brands can be empowered to craft more impactful campaigns by understanding how exactly attention affects customers at different stages of the marketing funnel. This, along with greater investment in strong creative development, can powerfully influence specific consumer behaviors, and help amplify measurable results.”

For further details on Playground xyz’s study, contact info@playgroundxyz.com.

About Playground xyz

Playground xyz is dedicated to mastering the art and science of maximizing consumer attention. The company’s Attention Intelligence Platform integrates visual attention measurement, analytics, and media optimization, powering products designed to enhance Attention Time for brands. Headquartered in Australia, Playground xyz operates in Singapore, the United Kingdom, and the United States. Acquired by GumGum in December 2021, Playground xyz continues to lead in attention optimization.

The post Optimal Attention: How Playground xyz’s Latest Study is Revolutionizing Brand Outcomes appeared first on Marketing In Asia.

The report, titled “How Chinese Moviegoers Created a Booming Box Office,” authored by Grace Mou, highlights the robust performance of the Chinese film industry amidst economic uncertainties. It features insights from Katherine Song, a Chinese film curator and critic, and Yaling Jiang, founder of research and strategy consultancy ApertureChina.

This performance mirrors a broader trend where Chinese consumers, particularly women and Gen Z audiences, are increasingly turning to cinematic experiences for entertainment and solace. The 2024 Chinese New Year period saw domestic box office earnings soar to CNY 8.016 billion (approximately US$1.1 billion), marking an 18.5% year-over-year increase. Yaling Jiang, who publishes the consumer newsletter Following the Yuan, notes that this resurgence reflects the “lipstick effect,” where consumers prioritize indulgent experiences during periods of economic downturn.

The summer of 2023 was particularly noteworthy, with ticket sales reaching an unprecedented CNY 20.6 billion (about $2.84 billion), surpassing pre-pandemic records. Notably, Chinese women accounted for 56% of movie ticket purchases in 2022, underscoring their pivotal role in driving box office growth. Many women in China prefer going to the movies with friends, especially during holidays. Katherine Song, a Chinese film curator and critic, tells Canvas8, “Women in China enjoy their freedom now. Film is a powerful artistic outlay that helps women express themselves emotionally.”

“Chinese audiences, particularly women and Gen Z, are embracing cinema as a cultural touchstone and a means of expression,” said Yaling Jiang. This demographic trend is mirrored by a preference for locally-produced films that resonate deeply with cultural narratives and national pride.

The resurgence of interest in Chinese cinema has also led to a significant decline in the popularity of Hollywood productions, with local films dominating the market. In 2023, Chinese-made movies comprised over 85% of screenings in the country, signalling a preference for narratives that align closely with Chinese values and cultural identities.

Beyond Tier 1 cities, the cinema renaissance extends to Tier 3 and Tier 4 cities, which have seen a surge in box office attendance during festive periods. This trend underscores the growing accessibility and affordability of cinematic experiences outside major urban centers.

Looking ahead, the industry anticipates continued growth by catering to underserved audiences such as Gen Z and residents of lower-tier cities. “Young people in China are seeking narratives that reflect their values and experiences, driving demand for locally-produced content,” noted Yaling Jiang. This demographic shift is crucial for industry stakeholders aiming to capitalize on evolving consumer preferences.

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

In response to these trends, industry leaders are enhancing cinematic offerings and expanding infrastructure to meet rising demand. Initiatives include the introduction of state-of-the-art IMAX theatres equipped with cutting-edge laser systems, aimed at elevating the moviegoing experience.

Nick Morris, UK-based founder and Managing Director of Canvas8, commented, “As Chinese audiences increasingly prioritize high-quality content and cultural resonance, the future of Chinese cinema appears poised for sustained growth and innovation.”

For those interested in exploring this fascinating trend further, the report “How Chinese Moviegoers Created a Booming Box Office” is available for download for a limited two-week period at: Canvas8 Report Download.

The post Chinese Cinema Booms with Record Box Office Revenues and Growing Domestic Preference appeared first on Marketing In Asia.

“Based on MAGNA’s analysis of media companies financial, advertising revenues were much stronger than expected in the first quarter of 2024. Coupled with some improvement in the macro-economic outlook, this leads us to increase our full-year global advertising growth forecast from +7.2% (December 2023 update) to +10%. All categories of media owners are faring better than expected so far this year, including traditional media owners and, specifically, television and premium long-form video. The introduction and rapid development of ad-supported streaming in more markets by nearly all streaming players (now including Prime Video) is driving non-linear TV ad sales by +16% this year, and total TV ad sales by +4%. Non-linear forms of television are finally reaching scale in terms of viewing and advertising monetization.”

MAGNA Advertising Forecast – June 2024 2/8

The summer update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This is a significant acceleration on the global growth recorded in 2023 (+6.4%). Neutralizing the impact of cyclical events in 2023 and 2024, the normalized acceleration is still real but more modest: non-cyclical ad revenues grew by +7.5% in 2023 and will grow by +8.7% in 2024.

A record number of cyclical events are taking place in 2024, including four major sports tournaments (Paris Olympics, UEFA Euro 2024, Copa América hosted by the US, and the ICC T20 Cricket World Cup hosted by the US and the West Indies), and general elections in five major markets (Mexico, India, US, France, and the UK). The first three elections take place in countries with little or no restrictions to political advertising, therefore moving the needle in terms of advertising sales. Overall, the 2024 cyclical events will provide 1.3% extra growth to global ad revenues this year, 5% extra growth for television, 0.5% extra growth for digital media, and almost 2% extra growth for the US market alone.

Media: TMO Digital Sales Grow Double-Digits

MAGNA was always expecting a strong ad market in the first quarter of 2024, due to a comp effect (1Q23 was extremely weak). Based on our analysis of media companies’ first-quarter financial reports, 1Q24 was an even stronger than expected. Year-over-Year growth average +12% in key markets, +17% in Spain, +15% in France, and Germany. Quarterly growth rates will gradually slow as comps become tougher in the second half, but this strong start of the year, coupled with a stronger economic outlook led us to raise the full year 2024 forecast for almost every individual market we monitor, bringing the expected global growth from +6.4% in December, to +10% now. The full-year ad revenues of traditional media owners are now forecast to grow by +3% instead of +2%, and the ad sales of digital pure players are now expected to grow by +13% (previously +9.4%).

Traditional media owners (TMO) historically focusing on Television, Audio, Publishing, OOH, and cinema media, will grow ad revenues by +3% globally in 2024, to reach $272 billion.

TMO’s non-linear ad sales (e.g., ad-supported streaming, digital audio, publishers’ digital ad sales) are now accounting for +25% of total TMO ad revenues and supporting advertising growth while traditional linear ad sales are stagnating. Ad-supported streaming is taking off in 2024, as traditional TV players (e.g. Disney+, Max, ITV Hub, Joyn, TF1+, etc.) and pure streaming players (Netflix, Amazon) will generate at least $18 billion this year (+16%). Amazon has already introduced an ad-supported tier on Prime Video in most large markets in the first half of 2024, including the US, Canada, Mexico, France, Germany, Italy, Spain, and the UK. Everywhere users are defaulted to the new ad-supported tier, and MAGNA believes most users will permanently remain on that tier, rather than upgrade to a more expensive ad-free tier. Other streaming platforms are introducing such ad tiers in more markets (e.g., Max in Latin America in Feb. 2024) while the rising cost of ad-free options makes the ad-supported tiers increasingly attractive.

Cross-platform television remains the largest traditional media with total ad sales reaching $162 billion this year (+4%) as media owners benefit from cyclical events and rapid growth of ad-supported streaming. Publishing ad sales will remain subdued (-3% to $44 billion) while Radio ad sales reach $29 billion (+2%).

After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending.

Digital Pure-Play (DPP) media owners, offering Search/Commerce, Social, Short-Form Video, Static Banners, and Digital Audio ad formats, will reach $655 billion this year, growing by +13% over 2023, and accounting for 71% of total ad sales. DPP ad sales are fueled by multiple organic growth factors including the rise of ecommerce, the

MAGNA Advertising Forecast – June 2024 3/8

rise of retail media networks providing much needed consumer data to the programmatic ecosystem, growing digital penetration in emerging markets, and better monetization of the rapidly growing short vertical video formats in social and video apps.

Keyword Search will remain the largest digital advertising format, reaching the $330 billion milestone driven by Retailer Search (e.g., Amazon and product listing ad retail media, +14% to $126 billion) and Core Search (e.g., Google, Bing, Baidu, +11% to $204 billion). Social Media ad sales (e.g., Meta, TikTok) will grow by 17.5% to $212 billion), while Short-Form Pure-Play Video platforms (e.g., YouTube, Twitch) will expand ad revenues by +14% to $78 billion.

Markets: India And Spain Among The Most Dynamic

The economic outlook is the primary factor behind advertising spending decisions, and economic activity is so far stronger than previously expected this year. In its April report, the IMF raised its 2024 GDP growth forecast for the world (from +2.9% to +3.2%), for the US (from +1.5% to +2.7%), for China, India, and Brazil. The forecast was lowered, however, for France and Germany, but as it happens these two markets will benefit from hosting major sports events to support marketing and advertising activity. Meanwhile inflation is slowing down everywhere and expected to hover between +2% and +3% in most large markets, which is still above the long-term target of monetary institutions but low enough to no longer hurt the sales and marketing efforts of CPG/FMCG brands.

Among the most dynamic ad markets this year: Spain (+14%), India and the UK (both +12%), France and the US (both +11%). Germany and China are both experience economic difficulties and slower-than-average advertising spending (both +8%).

In the US, media owners ad revenue will increase by +10.7% to $374 billion. The US remains the largest and most intense ad market in the world with advertisers spending $1,100 per consumer in 2024; it’s 8 times more than the global average ($160), ten times more than China ($110) and a hundred times more than India ($10).

Advertisers: Auto And CPG Brands Outperform

Automotive, Food, and Drinks will be among the fastest-growing industry verticals in 2024. Finance/Insurance re-accelerates. Government ad spending explodes due to the many elections taking place this year (India, Mexico, UK, and the US elections expected to generate more than $9 billion of extra ad sales this year)

Automotive brands were very dynamic in 2023 due to the increased levels of competition brought about by the electric transition, and the return of normal supply following the supply chain issues of 2021-2022 that inhibited car sales. After the 2023 rebound, car sales are slowing down in 2024 (Jan-May was still +7% in Europe, but only +2% in the US) but a continued push towards more EV releases, heightened competition (between traditional brands, EV pure players, and now Chinese newcomer brands), and major sports events will fuel above-average marketing and advertising activity this year.

Food and Drink brands were the main victims of the high levels of inflation in 2022 and 2023, as marketers were forced to increase retail prices to meet rising cost, making them increasingly vulnerable to consumer downtrading and retailer brands. Food, Drinks and other CPG/FMCG categories chose to concentrate on retail media at the expense of traditional media during that period. Now that inflation in commodity costs and consumer prices is under control, marketers are comfortable returning to normal levels of brand advertising budgets and taking advantage of the marketing opportunities offered by major sports events, while still developing retail media by re-allocating in-store marketing budgets to support ecommerce.

MAGNA Advertising Forecast – June 2024 4/8

Among industry verticals expected to be dynamic, Finance/Insurance is strong as the industry is finally recovering from several headwinds in recent years: COVID, the Crypto rise and burst (and now rising again), and high interest rates that hurt segments like mortgages, loans, and credit cards.

The Retail industry will show moderate advertising activity overall, as an average between traditional brick-and-mortar brands slowing down from mature levels of marketing spending, and new ecommerce brands like Temu and Shein developing their share of voice aggressively.

MAGNA is expecting below-average advertising growth from several large verticals. Technology and Telecoms will continue to show subdued marketing and advertising activity as tech innovation slows down and tech brands focus on profitability rather than growth. Media/Entertainment brands also focus on the bottom line and have fewer-than-usual new movies and shows to advertise in 2024 due to the 6 months hiatus in Hollywood production in 2023. Finally, after a spectacular post-COVID rebound in 2021-2023, the Travel industry is slowing down this year, and so will the pace advertising spending. Some segments are still growing however, including business travel and cruise ships, with additional capacities to fill in 2024.

Media Owners: Digital Concentration Grows Again

The MAGNA report also provides estimates on media owners ad revenues, based on media companies’ financial reports. It reveals that global media vendor concentration grew again in 2023. After stagnating in 2022 and the first half of 2023, the global advertising sales of digital media giants re-accelerated in the second half of 2023. The main factor behind the revenue slowdown between mid-2022 and mid-2023 was the rapid rise of short vertical videos in social and video apps, and the weaker advertising monetization that initially ensued for vendors like Meta and YouTube. Monetization finally improved from 3Q23, and quarterly growth rates have been strong for all major vendors ever since.

Full-year 2023, Google, Meta, and Amazon organic ad revenues increased by +6%, +16% and +24% respectively. The big three now attract a combined 60% of total advertising revenues outside China ($417 billion out of $698 billion), up from 57% in 2021-2022. Including China – where they don’t operate – they control 49% of global ad sales.

Among the world’s top 20 vendors, Amazon (+24%), Bytedance/TikTok (+18%) and Apple (+23%) posted the strongest growth in advertising revenues in 2023 while most traditional media companies reported declines in global ad sales: Comcast (-16%), Disney (-9%), Warner (-12%) and RTL (-4%). JCDecaux was the only top traditional media owner to grow ad sales in 2023 (+3%).

In the first quarter of 2024, the leading global digital vendors reported the strongest growth rates in more than two years. Based on MAGNA’s analysis of financial report, global Search ad sales grew by +16% year-over-year, pure-play video by +21% and Social Media by +28% year-over-year. Quarterly growth rates are bound to slow down as comps will gradually get tougher, but MAGNA anticipates double-digit growth for all key digital formats and vendors this year.

MAGNA Advertising Forecast – June 2024 5/8

Focus On APAC

The advertising economy in Asia Pacific will grow by +8.5% in 2024 to reach $289 billion. This follows 2023 growth of +9.5% to reach $266 billion. This is taking place in a slightly slowing, but stable, economic environment where real GDP is expected to grow by +5.2% in 2024 according to the IMF. Inflation in APAC has continued to decline and while some economies are still seeing sustained price pressures, others are facing deflationary risks. Global disinflation and the prospect of monetary easing have increased the likelihood of a soft landing.

Overall APAC growth of +8.5% in 2024 consists of traditional media owners seeing +0.8% growth to reach $68 billion (24% of budgets), and digital pure player publishers seeing growth of +11.1% to reach $220 billion (76% of budgets). Television budgets are stabilizing in 2024 and are expected to be up by +0.2% following 2023’s -2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics. The UEFA Euro 2024 tournament and other sporting events typically have only a minor impact in APAC markets.

Digital advertising revenues are the driver of growth. Search remains the largest portion of digital advertising revenues and will represent $103 billion in 2024. This is 47% of total digital advertising budgets. Search advertising in APAC is substantially driven by retail media platforms, especially in China where Alibaba, JD.com, Pinduoduo, and Meituan all drive search advertising revenues. Core search is also spiking around the world as traditional search platforms like Google and Baidu also see strong performance relative to recent results.

Social media advertising revenues also remain strong in 2024. While social media was already surging ahead in 2023 in APAC (+19% growth to reach $65 billion), growth will again be robust in 2024 (+15% to reach $74 billion). This means social media budgets will represent 34% of total digital advertising budgets. Both search and social media revenues are driven by mobile devices. Smartphones are not just the dominant way that most consumers access the internet; in many APAC markets they are the only way consumers access the internet. Many consumers skipped the desktop hardware generation and conduct their digital lives solely on their smartphones. Furthermore, in China consumers don’t just do shopping and communication on smartphones, but also banking, insurance, and many work functions. Because of this, 76% of total digital advertising revenues in APAC are on mobile devices.

The digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024.

In 2024, the strongest growth in APAC is expected to come from Sri Lanka (+12%), India (+11.8%), and Japan (+11.8%). This represents a significant jump in growth for Japan, following 2023’s +5.6% growth rate. Growth in many traditionally mature markets is rebounding in 2024. APAC as a region is still dominated by China, which represents approximately half of total ad revenues. When combined with Japan, Australia, India, and South Korea, those five large markets represent 87% of total APAC revenues.

By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars ($65 billion) as they do today ($68 billion). Digital pure players, on the other hand, will represent 81% of total budgets and $286 billion, significantly higher than their 2024 total ($220 billion). The largest absolute increases in advertising revenues will come from search advertising (+$28 billion) and social media (+$27 billion) by 2028 compared to this year in 2024.

MAGNA Advertising Forecast – June 2024 6/8

Leigh Terry, CEO IPG Mediabrands APAC, commented: “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching $289 billion. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024. This shift underscores the growing importance of digital channels in reaching and engaging consumers in the region. Sri Lanka, India, and Japan are poised for significant growth in 2024, with mature markets in the region also showing signs of recovery, and contributing to the overall positive outlook for APAC.”

Paul Waller, Chief Investment Officer MAGNA APAC, commented: ” Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.”

For more research summary details on individual APAC markets such as China, Australia, Japan, India, South Korea, Indonesia, Thailand, Hong Kong, Malaysia, Taiwan, Philippines, Singapore, New Zealand, Vietnam, Pakistan and Sri Lanka, please contact Naomi Michael at naomi.michael@mbww.com.

The post Global Ad Market Surges: MAGNA Increases 2024 Growth Forecast to 10% appeared first on Marketing In Asia.

Remarkable advancements in digital transformation have placed the customer squarely at the center of attention, marking a new era in retail. Previously dominant concepts like “multichannel” and “omnichannel” have given way to a highly customer-centric approach. According to the report, seamless retail—defined as a brand’s ability to recognize and integrate the customer journey across multiple platforms and services—has become a baseline expectation in most surveyed markets. Today’s consumers anticipate seamless integration of social media, delivery innovations, apps, websites, automated messaging, and traditional brick-and-mortar stores.

Anson Bailey, Head of Consumer & Retail for KPMG in Asia Pacific, emphasized, “Putting consumers first by adopting seamless, connected capabilities across the entire organization is no longer just a competitive edge, but a necessity for those who want to lead the market. ‘Navigating the Future of Seamless Commerce’ seeks to play a key role for the industry to identify opportunities, spurring innovation to better develop more successful customer experiences and journey maps.”

Also Read: Tropicana Metropark Emerges as Subang Jaya’s Premier Community Hub

The report surveyed about 7,000 respondents across 14 markets in the Asia Pacific region, including China, Hong Kong SAR, Taiwan, Australia, New Zealand, India, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. It also includes insights from senior C-suite executives from leading retailers, brands, and e-commerce marketplaces.

Key trends transforming the retail landscape include:

1. Remarkable Diversity: The e-commerce landscape is marked by intense competition among platform players to capture consumer spending. Consumers prioritize a wide variety of products and fast, reliable delivery when choosing a platform.
2. Gen Z at the Forefront: Social commerce is gaining traction among Gen Z, with platforms like TikTok influencing purchasing behaviors and necessitating brands to reassess their supply chain strategies.
3. Retailers Embracing AI: AI enhances the relevance and accuracy of product recommendations, though consumer concerns about privacy and lack of human interaction persist.
4. Digital Payments on the Rise: Digital payment preferences vary, with e-wallets gaining traction in Southeast Asia, while debit/credit cards remain dominant in more developed markets like Australia, New Zealand, Singapore, and South Korea. In China, Alipay leads.
5. Loyalty Programs Empower Retailers: Effective direct-to-consumer strategies rely on data collection through loyalty programs, which are becoming increasingly valuable.
6. Sustainability as a Baseline: Brands must integrate diversity, ethics, and social responsibility into their core offerings, providing sustainable experiences without eco-premiums. Consumers, especially Millennials and Gen Z, demand authenticity and action from brands regarding sustainability.

Patrik Jonasson, Senior Director of Global Retail at GS1, stated, “Product sustainability, supply chain transparency, and circularity are becoming central to overall business operations. Soon, ESG reporting will be indistinguishable from the need for a seamless exchange of trusted product data. Companies will need to exchange information that is trusted and can be understood by all of the actors across today’s complex global supply chains, including the consumer.”

As the Asia Pacific retail economy approaches pre-pandemic levels, consumer expenditure is expected to slow down due to rising costs. Retailers must engage consumers effectively in this challenging climate to gain market share, particularly as spending habits recalibrate.

For more insights, download the full report at kpmg.com/ASPACseamlesscommerce.

About KPMG

KPMG is a global organization of independent professional services firms providing Audit, Tax, and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. The term “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 144 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. For more details about our structure, please visit home.kpmg/governance.

About GS1

GS1 is a neutral, not-for-profit organization that provides global standards for efficient business communication. We are best known for the barcode, named by the BBC in 2016 as one of “the 50 things that made the world economy.”

GS1 standards improve the efficiency, safety, and visibility of supply chains across physical and digital channels in 25 sectors. We enable organizations of all types and sizes to identify, capture, and share information seamlessly.

Our scale and reach include local Member Organizations in 116 countries, more than 2 million user companies, and 10 billion transactions every day. This helps ensure that GS1 standards create a common language that supports systems and processes across the globe. Find out more at www.gs1.org.

The post KPMG Report: Navigating the Future of Seamless Commerce in Asia Pacific appeared first on Marketing In Asia.

The report covers the latest trends in how marketers are evaluating and implementing AI into their operations; approaching data acquisition, maintenance, and application strategies; and ensuring customer trust and security as vulnerabilities increase.

The majority of marketers in Singapore are embracing AI, with 78% having experimented with or fully implemented AI into their workflows. However, many lack a solid data foundation, which hinders their success with AI. Only 21% are fully satisfied with their ability to unify customer data sources – the second lowest globally, after the Netherlands (19%).

Key local insights include

• Marketers are embracing AI with an eye on trust. Marketers are intent on successfully applying AI in their operations with the right data, but are concerned about security.
  • 78% are already experimenting with or have fully implemented AI into their workflows.
  • AI implementation is a point of differentiation: high-performing marketing teams are 3.1x more likely than underperformers to have fully implemented AI within their operations.
  • Top 3 AI use cases among marketers: generating content, automating customer interactions, and improving customer segmentation / lookalike audience modeling.

• Marketers are shoring up their data foundations. Businesses have long struggled to connect disparate data points to create consistent, personalised experiences across customer journeys. Yet, as third-party cookies are depreciated and AI proliferates, this quest for unified, real-time data is more critical and challenging.
  • Only 42% have access to real-time data to execute a campaign – the lowest globally. 57% need the IT department’s help to do so.
  • An average of 9 different tactics are being used to collect data. Data from customer service touchpoints are the most common.

• Marketers seek unified analytics. There is no shortage of data sources, but putting that data to work is a challenge — especially when it demands a holistic or long-term view of data.
  • 49% are tracking customer lifetime value (CTV).
  • 84% say they have a clear view into marketing’s impact on revenue.

• Priorities for a new marketing era. Marketers are most concerned about improving marketing ROI  in a highly competitive landscape, yet their biggest struggle lies in both measuring results and engaging with customers in real time.

• Deeper relationships emerge with account-based marketing (ABM) and loyalty programs. Companies are increasingly turning to strategies like ABM and loyalty programs for better acquisition and retention. Yet many of these programs’ information sources remain disjointed, as does the customer experience.
  • 60% say loyalty data is fully integrated across all touchpoints.
  • Only 35% say loyalty program functionalities are accessible across all touchpoints.
  • 50% of B2B marketers use ABM for customer acquisition, around half use it for upselling (50%) and cross-selling (53%).

• Full personalisation remains a work in progress. To meet rising customer expectations around personalisation, marketers are moving beyond broad audience segmentations, like location or age, to more specific identifiers like individual preferences or past interactions.
  • There is also a difference between how the highest- and lowest-performing marketing teams adapt. High performers fully personalise across an average of 6 channels, compared with underperformers who fully personalise across 2.

Also Read: Tropicana Metropark Emerges as Subang Jaya’s Premier Community Hub

Comments on the news

“As Marketers, we are used to the pressure of needing to do more with less whilst meeting the increasing expectations of consumers – especially around personalisation. And so it’s no wonder that we are leading the way with integrating AI. AI makes personalisation at scale a reality, while also driving greater opportunity for brand consistency and storytelling at every touchpoint; and fuelling efficiency for our teams. However, as we embrace this technology, what becomes critical is the need for the data we work with to be unified across systems, to give us a comprehensive view of customer engagements. Technology should empower creativity, allowing marketers to deliver meaningful and relevant content to their audiences; this is only possible with trusted data,” – Wendy Walker, Vice President, Marketing, Salesforce ASEAN.

Methodology

Salesforce conducted a double-anonymous survey of 4,850 marketers between February 5 to March 12, 2024. Respondents were sourced from 29 countries across North America, Latin America, Asia-Pacific, Europe, and the Middle East. Additional methodology and survey demographic details can be found in the report. Cultural bias impacts country-level survey results.

About Salesforce

Salesforce empowers companies of every size and industry to connect with their customers in a whole new way through the power of AI + data + CRM. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

The post Salesforce Report: 78% of Singapore Marketers Embrace AI Despite Data Challenges appeared first on Marketing In Asia.

Dominic Heaton-Watson, Associate Director, International Residential at Knight Frank Property Hub Malaysia, highlighted Manila’s exceptional performance: “Manila leads the global charge with a staggering 26.2% annual price growth, followed by Tokyo at 12.5%. Indian cities are also showing remarkable strength, with Mumbai’s prime housing market surging 11.5% and Delhi up 10.5% year-over-year. The strong 11.1% price appreciation in Perth confirms the resilience of key Australian luxury markets – often favoured by Malaysian investors.”

The Prime Global Cities Index, which tracks luxury residential prices across 44 global cities, recorded an average annual growth rate of 4.1% in Q1 2024. This marks the strongest growth rate since Q3 2022, before interest rates surged and monetary policies tightened. Quarterly price growth also strengthened to 1.1%, up from 0.3% in Q4 2023. While still below the long-term 5

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.4% annual average, the current 4.1% yearly increase represents a notable rebound from flat growth at the end of 2022.

Enoch Khoo, Managing Director of Knight Frank Property Hub Malaysia, remarked, “Quarterly, price growth also showed signs of strengthening, with a 1.1% increase in Q1 2024, up from a 0.3% increase in the last quarter of 2023. This trend mirrors the Malaysian market, where rising prices have similarly indicated a strengthening economy.”

Christine Li, Head of Research at Knight Frank Asia-Pacific, added: “Even among Chinese Mainland’s beleaguered property markets, prime residential prices in its tier-one cities have largely remained resilient, which rose by an average of 2.8% year-on-year in the first quarter of 2024. This is in stark contrast to the mass residential segment, demonstrating the resilience of the prime segment as an asset class that is shielded by less price-sensitive buyers and lower supply. With home buying curbs easing amid lowered down payment and mortgage rates, policies gradually rolled out by the Chinese government to stabilise its wider property markets are likely to creep into the prime segment and remain supportive of price levels for the rest of 2024.”

Liam Bailey, Global Head of Research at Knight Frank, provided further insight: “The rebound in global housing markets is continuing, as evidenced by our Prime Global Cities Index reaching 4.1% annual growth. Rather than heralding a return to boom conditions, the index indicates that upward price pressures are stemming from relatively healthy demand, set against continued low supply volumes. The pivot in rates – when it comes – will encourage more vendors into the market, leading to a welcome return to liquidity in key global markets.”

As Asia continues to lead the global prime residential market recovery, it reflects the region’s economic resilience and growing appeal to international investors. The sustained demand for luxury properties, coupled with strategic economic policies, positions Asia as a pivotal player in the global real estate landscape.

Key highlights of The Prime Global Cities Index Q1 2024

• Average annual house price growth rose by 4.1% in the 12 months to March 2024, up from a 3.2% increase seen in the final quarter of 2023.
• Globally, prices are rising at their fastest rate since the third quarter of 2022.
• 78% of the markets analysed saw positive annual price growth.
• Manila leads the rankings this quarter with annual price growth of 26.2%. Manila’s robust growth can be attributed to two main factors: strong economic performance boosting consumer confidence and significant infrastructure investments in and around the city, which have heightened demand.
• In Tokyo, the early 2024 surge in house prices is due to exceptionally favourable mortgage terms offered by Japanese banks and a weaker yen, which has spurred foreign investment. Despite Japan’s overall population decline, Tokyo continues to see a net population increase due to migration from other parts of Japan.
• India’s main cities, particularly Delhi and Mumbai, are benefiting from the country’s strong economic growth, with annual GDP growth running at over 8%. This economic dynamism has significantly boosted house prices.
• While the Australian market has seen a general slowing in price growth, Perth stands out. The rebound in commodity prices, particularly in the mining sector, which is a significant part of Western Australia’s economy, has positively impacted Perth’s real estate market.

DOWNLOAD THE PRIME GLOBALCITIES INDEX Q1 2024 HERE

The post Asia Leads the Charge in Global Prime Residential Market Recovery: Knight Frank Report appeared first on Marketing In Asia.

This notable growth in revenue and PBT is primarily attributed to higher progress billings achieved across key projects in the Klang Valley, Southern, and Northern Regions. Additionally, the disposal of a parcel of development land in Gelang Patah for RM21.3 million significantly contributed to this success.

Tropicana’s balance sheet continues to strengthen, with the gross gearing level reducing from 0.74 times in FY2023 to 0.68 times as of 31 March 2024. This improvement is a result of Tropicana’s ongoing initiatives to enhance sales performance and monetize its landbank and investment properties.

The management emphasized the Group’s dedication to future-proofing its business through strategic initiatives. “As sustainable community planners, we focus on future-proofing our business through effective marketing and sales campaigns, constant engagement with our stakeholders, and fulfilling our role as a responsible developer who aims to deliver quality properties on time. We plan to roll out exciting residential or commercial developments across Malaysia, with an estimated GDV of RM4 billion. We expect our financial position to strengthen with the upcoming handover of 6 vacant possessions this year from Tropicana Aman, Tropicana Miyu, Tropicana Metropark, and Tropicana Uplands. We are also enhancing our digital and customer loyalty segment, offering more benefits and rewards to our purchasers and business partners.”

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With these robust financial results, Tropicana Corporation Berhad demonstrates its unwavering commitment to strategic growth and sustainable development. The Group’s proactive approach and innovative initiatives set a solid foundation for continued success in the Malaysian property market.

Tropicana will continue to gain traction in the market with these signature developments worth an estimated GDV of RM4 billion:

1. Varia Shop Offices, Tropicana Aman @ Kota Kemuning
2. Avisa Terrace Homes, Tropicana Alam @ Puncak Alam
3. Serviced Residences & Retail Shoppes, Lido Waterfront Boulevard @ Johor
4. Fraser Heights Terrace Homes, Tropicana Uplands @ Johor
5. Breez Hill Serviced Residences, Tropicana Avalon @ Tropicana WindCity, Genting Highlands

Looking forward, Tropicana is planning for the Vacant Possession of 6 projects in FY2024:

1. SouthPlace Residences, Tropicana Metropark @ Subang Jaya
2. Tropicana Miyu Condominiums @ Petaling Jaya
3. Freesia Residences, Tropicana Aman @ Kota Kemuning
4. Gemala Residences, Tropicana Aman @ Kota Kemuning
5. Hana Residences, Tropicana Aman @ Kota Kemuning
6. Aster Heights Terrace Homes, Tropicana Uplands @ Johor

Tropicana recorded high unbilled sales of RM2.4 billion and possesses a sizeable landbank of 1,842 acres with an estimated GDV of RM120 billion, placing the Group in a good position to deliver sustainable performance in the next few years.

Tropicana has a sizeable landbank in the booming Johor market. One of its star developments is the vibrant Lido Waterfront Boulevard fronting the beautiful straits of Johor. Tropicana Avalon is poised to be the next commercial hub in Genting Highlands, offering stylish residences and retail shops in Gohtong Jaya. With the successful launch of SouthPlace Residences recording a high 95% take-up, Tropicana rolled out SouthPlace 2 Shoppes & Residences fronting the sprawling 9.2-acre urban park at Tropicana Metropark. Currently under construction, Edelweiss Serviced Residences, SOFO and Shoppes will be ready by 2025. Avisa Residences at Tropicana Alam is picturesque and idyllic making it the perfect location for family life. Celebrating its 45th anniversary, Tropicana is offering attractive rewards to all property buyers with its latest Tropicana FLASH DEALS

About Tropicana Corporation Berhad

Listed on the Main Market of Bursa Malaysia Securities Berhad since 1992, Tropicana Corporation Berhad is one of Malaysia’s leading conglomerates with diversified business interests in Property Development & Property Management, Property Investment, Recreation & Resort, and Investment Holding. To discover the world of Tropicana, visit www.tropicanacorp.com.my or follow us on FB @tropicanacorp.

The post Tropicana Corporation Berhad Reports Impressive Financial Results for Q1 2024 appeared first on Marketing In Asia.

One of the most important factors to consider in this shift is Malaysia’s warehousing capabilities. With the e-commerce logistics market in Southeast Asia projected to grow by USD 85.12 billion between 2023 and 2028, it comes as no surprise that the Greater Kuala Lumpur Property Market Monitor 2Q2023 revealed strong and sustained demand for warehouse space. To cope with this level of expansion, businesses must think about adopting effective and efficient warehousing systems and solutions.

Primarily, according to Store N Go’s warehouse management systems (WMS) database, we processed more than 4 million parcels in 2023 — while a remarkable achievement in itself, a far cry from China’s capabilities. Here, we’ll take a closer look at how warehousing solution providers can help Malaysian businesses progress further and faster in the retail race.

Seamless Technological Integration

Human errors are inevitable in manual sorting processes, leading to inefficiencies and potential mistakes in order fulfilment. By automating this process, companies can improve accuracy, speed, and overall efficiency in their warehouse operations. Cutting-edge WMS can now integrate technologies like RFID and barcode scanning for precise inventory tracking and real-time stock visibility, allowing companies to streamline their logistics operations immensely.

Additionally, WMS should be able to seamlessly integrate with retailers’ existing technology stack, including e-commerce platforms, ERP systems, and logistics software. This allows for data synchronisation and automation, further enhancing operational efficiency, which in turn has the added benefit of reducing operational costs.

An Extra Eye, A Helping Hand

Working alongside a warehousingfulfilment solution company also provides room to breathe in terms of the safety and security of stored goods. With tools like 24/7 surveillance and controlled access, retailers can have peace of mind knowing their inventory is protected. Furthermore, retailers can rely on having the necessary assistance and guidance to maximise the benefits of their warehousing solutions through dedicated customer support and account management services.

The Solution Grows With You

Warehousing solutions providers also allow for a decent level of flexibility when it comes to cost and scale. With warehouse spaces that now allow retailers to only use and pay for exactly the space they need, this provides companies with the opportunity to worry less about the expansion of their back-end processes as their operations increase.

This customisable model has the added benefit of lowering the barrier for smaller players in the retail space, as they now have access to these resources without the hefty upfront investment. This democratisation of access to warehouse space levels the playing field in the retail sector, fostering competition and innovation from businesses of all sizes. Ultimately, it creates a more diverse and dynamic marketplace where smaller retailers can thrive alongside their larger counterparts.

One Stop Shop

The retail industry in Malaysia is experiencing a significant change towards simpler and more efficient solutions for customers. Companies are realising the importance of providing all-in-one services to make shopping easier and meet changing needs. By bringing together different services or products in one place, businesses aim to make processes simpler, reduce the number of steps customers need to take, and improve overall efficiency.

This shift aligns with the increasing desire among consumers for smooth shopping experiences, showing how the industry is responding to changing preferences and making sure to meet customer needs. It reflects an industry-wide commitment to adapt to evolving behaviours and expectations, emphasising the importance of staying in tune with customer demands.

In sum, it’s safe to say that warehousing and fulfilment solutions are now integral to Malaysia’s evolving retail sector, driven by the increasing consumer demand for seamless shopping experiences. Companies are increasingly investing in warehouse storage and fulfilment services in a bid to meet the needs of their customers and stay competitive in the market. This trend underscores the importance of adaptability and innovation in the retail sector, as companies strive to remain relevant and meet the evolving needs of modern consumers.

About Store N Go

Established in 2017, Store N Go has emerged as the leading e-fulfilment service provider in Malaysia. Managing a portfolio of over 80 brands, with 38 originating from Malaysia, Store N Go has facilitated remarkable growth of up to 3000% for its clients. This growth is attributed to Store N Go’s innovative approach in leveraging various touch points across the consumer purchasing journey. Offering comprehensive warehousing and fulfilment solutions, Store N Go specialises in tailored product handling, storage, packaging materials, kitting services, and distribution solutions. With seamlessly integrated 3rd-party logistics (3PL) services and optimised order fulfilment processes, Store N Go empowers businesses to efficiently manage their orders and inventory with unprecedented ease and effectiveness.

The post Driving Progress with Next-Gen Warehousing Solutions in Malaysia appeared first on Marketing In Asia.

Japanese domestic game companies, such as Nintendo and Sony, are renowned globally for their popular gaming IPs and high-quality games, driving innovation and development in the gaming industry.

In terms of mobile gaming, BANDAI NAMCO leads the Japanese mobile gaming market foraying into international markets with significantly lucrative IPs like Dragon Ball and One Piece.

However, in recent years, non-Japanese publishers, especially game developers from China, have begun to take increasingly important positions in the Japanese market. For instance, in the first half of 2023, Chinese mobile game developers such as miHoYo and Tencent not only successfully entered the top 10 revenue ranking in the Japanese market but also showed outstanding performance in terms of game download growth.

In response to this trend, SocialPeta has launched the report on Insight into 2024 Marketing Trends for Japanese Mobile Games, aimed at assisting in understanding the latest marketing data in the Japanese market. For more information about the report, please click here to download it.

Conservative Yet highly Distinctive Japanese Mobile Game Marketing

Based on the data from March 2023 to February of this year on SocialPeta, on average, there were approximately 14,600 mobile game advertisers per month in Japan during this period. Among them, 62.23% of advertisers launched new advertising creatives each month, which is 10% lower than the world average.

Japanese mobile game advertisers, on average, released 81 pieces of creatives per month. However, over the past year, the proportion of new creatives for Japanese mobile games each month was less than 30%, significantly lower than the world average. The lowest point was observed in November 2023, with new creatives accounting for only 25.5% of the total. Overall, the Japanese market appears relatively conservative in terms of marketing, with modest overall advertising efforts and slow creative updates.

Therefore, understanding the marketing patterns in the Japanese market and localizing content is crucial for companies looking to expand into Japan. Generally, there are three effective and commonly used marketing formats in Japan: Pre-registration (prior to launch), Collaboration (ongoing), and Anniversary Celebrations (time-based events).

This report also highlights examples of these three marketing formats. Taking collaborations as an example: Collaborative events in Japanese mobile gaming are a popular marketing strategy. They involve cooperation between two or more games or brands to introduce each other’s elements into the games as part of a marketing campaign.

These elements can include characters, stories, themed events, etc. Collaborations are not limited to games; they are also commonly seen in cross-media collaborations between games and anime, movies, popular culture, and other media forms.

Characteristics of Japanese Mgames’ Collaborations:

• Improve gaming experience: They enrich games’ contents and make them more interesting by introducing other games’ contents and characters.
• Cross-industry cooperation: Collaborations with famous animations, films, and other famous works attract fans from other industries.
• Market expansion: Collaborations are an effective marketing method for increasing games’ popularity and brand influence.
• Interaction between communities: Collaborations improve communication and interaction between gamer communities, increasing gamers’ loyalty.

Additionally, this report shows highly localized Japanese-style advertising creatives. The following video is from the game “レスレリアーナのアトリエ” (Atelier Resleriana), published by KOEI TECMO. The most prominent feature of the creative is its full-screen layout and vibrant color text content, which delivers key promotional information about the game directly to the players.

Atelier Resleriana

Through Marketing, Overseas Companies Slowly Peel Open the Japanese Market

This report inventoried the download revenue data in the Japanese App Store and Google Play Store over the past six months. Japanese local companies have an absolute advantage in generating revenues. Among the top 10 games by revenue, there was only one game “Genshin Impact” that wasn’t developed by Japanese game companies. And, Chinese companies played a significant role in the Japanese mobile games market, contributing 30% of the top 100 games by revenue.

In terms of downloads, “Merge Watermelon – Fruit Crush” has become a big hit game in the Japanese mobile games market for the last half year.

These types of games have previously evolved from the Chinese mobile gaming market as well. Among the Top 100, Chinese developers account for 27%, which is approaching the 34% share held by Japanese developers. Chinese developers are gradually changing the stagnant landscape of the Japanese mobile gaming market.

In terms of advertising, Chinese developers are making significant efforts in the Japanese market. According to SocialPeta, over the past six months, more than two-thirds of the products among the top 30 mobile game advertisements in Japan came from Chinese developers. The top spot on both iOS and Android platforms is held by the card RPG game “マジックカード (Hero Clash)” published by Bingchuan Network. This game received a significant boost in late December last year, and in January and February 2024, it accumulated over 16,000 unique creatives after deduplication.

Instant games have also become a popular new track for Chinese developers to expand the global market. Among them, one of the most representative products is the mini-game “冒险大作战” (Adventure Odyssey) by 4399. After achieving success in Taiwan, the game entered the game markets of South Korea and Japan in December last year and February this year, respectively.

“キノコ伝説” (Mushroom Legend) is the Japanese version of the game. Its pre-registration advertisement campaign started on January 18, 2024. Twenty days before the official launch of the game on February 2nd, the first wave of major advertising was initiated. According to SocialPeta, this game accumulated over 8,300 unique creatives on both platforms in January and February.

In the creatives, it can be observed that advertisers have made many localization choices to cater to the preferences of the Japanese market. One of the most noticeable strategies is the increased emphasis on image-based creatives. Among the hot image creatives, those that mimic the login interface of Japanese-style RPGs, incorporate AI-driven game upgrade elements, and feature abundant rewards for continuous draws rewards have shown excellent performance.

The post SocialPeta has released a report on the Insight into 2024 Marketing Trends for Japanese Mobile Games appeared first on Marketing In Asia.

Strategic partnerships between logistics technology companies and consumer brands become invaluable in this regard. They allow these technology companies to merge their supply chain expertise with the brand’s rich consumer intelligence to build more innovative and differentiated offerings. Logistics technology providers can also tap into collaborations to customize deliveries in a way that delights target consumer segments. Consequently, customers enjoy exceptional service quality that compels loyalty and retention.

The power of tech-driven synergy with Locus and IGP’s collaboration

A stellar example of is the collaboration between Locus.sh,  a global logistics technology company, and IGP a prominent online gifting platform. With Valentine’s Day being a significant occasion for IGP, the demand for timely and seamless deliveries sees a massive surge, particularly in metropolitan cities like Delhi, Mumbai, and Bangalore.

Locus joined hands with IGP to ensure smooth and unforgettable Valentine’s week deliveries across major Indian cities. By leveraging the platform’s cutting-edge supply chain execution technology, IGP successfully streamlined its last-mile delivery operations, optimized its fleet operations, and enhanced the end-customer experience.

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Through an end-to-end tailored dispatch management solution comprising route optimization, warehouse automation and real-time order tracking, IGP optimized the entire process from order placement to delivery completion. This integration of advanced logistics technology with IGP’s passion for connecting people through meaningful gifts redefined the delivery experience, exceeding the evolving expectations of today’s consumers.

Such collaborations are an inspiration for brands that are setting the stage for future innovations in e-commerce and logistics, prioritizing super-fast delivery and last-mile delivery. It empowers them not only to meet but also to anticipate and exceed customer needs, ultimately benefiting end consumers with personalized, reliable, and memorable experiences.

Collaborating with tech disruptors fuels the seamless adoption of the latest supply chain innovations. Moving forward, the synergies derived from purposeful alliances will shape customer experiences. As expectations evolve, consistent innovation through collaboration is key for retention and expansion. Logistics companies must prioritize partnerships to remain competitive in the long term.

To thrive in the evolving landscape of brand loyalty, brands must think big, craft a long-term vision, and bring it to life through actionable initiatives. By adopting a strategic approach that merges innovation with adaptability, they can navigate supply chain transformations and enhance efficiency in logistics. Embracing collaborative partnerships and leveraging cutting-edge technologies offer the intelligence and automation necessary for brands to capitalize on emerging opportunities. Through this proactive approach, they can position themselves as the preferred destination for consumers amid the new wave of brand loyalty, ensuring sustained relevance and success in the market.

Author By: Mehul Kapadia

Mehul Kapadia stands out as a distinguished global business leader with over 25 years in the tech, telecommunications, and media sectors, significantly contributing to organizations like the Tata Group, Vodafone, and Locus. His broad expertise encompasses sales, marketing, and strategic partnerships, with a notable focus on sports, as seen in his role with England Boxing and his involvement in technology sponsorship in Formula 1 and Moto GP. Mehul’s leadership, inspired by sports’ precision and teamwork, drives his teams towards impactful outcomes. His cross-functional leadership and board experiences underline his ability to innovate and scale businesses across diverse global markets.

The post Driving innovation and customer loyalty through strategic partnerships and integrations appeared first on Marketing In Asia.

Spanning over 41,000 articles from global tier-1 outlets throughout 2023, the report delves into the core themes and sentiments shaping the narrative around these pivotal financial centers. Despite a reduction in IPO activities and valuation, such ventures alongside capital market movements remained a focal point of media coverage, particularly for Hong Kong. However, this extensive coverage has not come without its pitfalls.

Charles Cheung, General Manager of Hong Kong for CARMA, expressed concerns over the implications of the report’s findings, stating, “Reputation directly impacts investor confidence, business attractiveness, and global competitiveness. A strong reputation can mitigate risks during economic downturns or geopolitical uncertainties by instilling trust and credibility among stakeholders.” This insight sheds light on the critical role that media representation plays in maintaining, if not enhancing, the attractiveness and viability of financial markets.

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Hong Kong led the trio in financial coverage volume but also bore the brunt of negative press, a stark contrast to its counterparts. While the city received notable attention for its strides in sustainable finance and ESG investing—outpacing Dubai and Singapore—this silver lining is clouded by the broader challenges it faces.

The thematic divergence among the markets is telling: with Hong Kong’s focus on IPOs and capital markets, Singapore on cross-border investments and transactions, and Dubai on real estate, the landscape of financial media coverage is as varied as it is complex. The limited reporting on sustainable finance and ESG investments across the board suggests a cautious approach to ‘greenwashing,’ highlighting an opportunity for genuine engagement on sustainability goals.

Now, with the globe caught in a tangle of economic and geopolitical question marks, CARMA’s fresh off the press report throws the spotlight on something we often overlook – reputation. It’s a big deal in the high-stakes world of global finance. Hong Kong’s right there at the center of it all, standing at a crossroads. Sure, the road ahead’s got its share of bumps and forks, but for the bold, those ready to tackle the twisty turns of international finance with a steady hand and a keen eye, it’s not just a path of challenges. It’s a journey brimming with opportunities.

Access the report here: https://carma.com/hong-kong-reputation-report/

Methodology

The content was collected using a selected set of keywords and search queries, focusing on global tier-1 online media. CARMA analysed 41,000 articles in total from 1 January to 31 December 2023, that featured major mentions of each city: Singapore, Hong Kong and Dubai. The metrics captured include key themes and sentiment of article.

About CARMA

CARMA is a global leader in media intelligence. We deliver actionable insights and unrivalled media analysis, empowering our clients to make informed decisions and achieve their PR goals with precision. Our PR measurement and evaluation programmes are supported by our global team of analysts, and powered by primary research capabilities and real-time media monitoring across print, broadcast, online and social media. Discover CARMA’s suite of solutions, our team of experts, and the work we do. www.carma.com

The post Hong Kong Faces Challenges as a Financial Hub Amid Global Scrutiny, CARMA Study Reveals appeared first on Marketing In Asia.

The last year has been an exciting time for me since I took on the role of CEO at Twitch. The highlight of that year has been the time that I’ve spent with the Twitch community, whether it is in person at events such as TwitchCon or online while streaming. What is clear to me in all of my interactions is that Twitch is a unique service and the passion that each of you have for Twitch is truly special.

The communities that each of you work to build and nurture are the foundation of our service. Building a community takes time and commitment. For Twitch, livestreaming is not a hobby or something that we do on the side. We focus on creating a service where your viewers can pull up a chair and spend time with you as you let them into your lives. Our priority is to continue to be the best community-centric live streaming service. To do that we need to continue to invest in Twitch so that it can evolve and this letter gives an early peek at some of the things we are doing in 2024 to help improve the service to better meet your needs. This isn’t a 100% comprehensive list, but I’m excited to share where Twitch is heading, and I hope it inspires you to keep doing what you do best. 

Helping you Grow your Communities

In 2023, we improved many of our existing products to be more effective for you. We made it easier to reach new viewers on other services with the Clip Editor and our updated simulcasting policy, giving you the freedom to stream on any service you like. We improved clip discovery with Featured Clips and launched a new way to keep you and your communities connected with Twitch stories. Finally we focused on improving Stream Together, making collaborative streaming easier than ever. 

This year, we’re prioritizing ways to help you grow and stay connected with your community with discovery and collaboration products and improved mobile experiences. 

Share Your Content On Social Media

Sharing clips of your content on other social media sites is a great way for new viewers to find you and can help you stay connected with your community. We’ll make it easier for streamers and viewers to share clips to social media, including an option to export Clips directly to Instagram, and enabling you to create on-the-go with Clip Editor on mobile.

Making Collaborations Easier & More Rewarding

Collaborations are one of the best ways you can grow and reach new audiences as a streamer. This year we’re going to continue to make them easier, more fun, and more rewarding for you. We’ll be improving Stream Together, which is currently in beta and lets up to six streamers go live together on their own channels. We’re making it easier and more intuitive to get set up, and to spontaneously find and collaborate with other streamers on Twitch. We’ll also be adding ways to merge chats and combine viewership so you can create unique and fun cross-community moments together with other streamers. 

Improving the Twitch Mobile Experience

Mobile viewing is an important way for viewers to stay connected with the streamers and communities they care about. We’re redesigning the mobile app (the first major update since 2019) to bring you a more modern, immersive viewing experience by making the discovery feed available to all Twitch users as the new landing experience in the app. The discovery feed, currently a limited experiment, is a scrollable feed of live streams or clips with filters to help you quickly see the latest from streamers you follow and discover new content, even when you only have a few minutes to spare.

As part of our investment in mobile, we’ll be adding new features to stories on Twitch to make it easier to share quick updates with your community beyond your stream. We’re adding the ability to create and upload short video stories and rolling out updates you’ve been asking for, including pinch-to-zoom for photos and making portrait clips available to share to stories. 

We want to make it easier for viewers to support their favorite streamers on mobile. To do this, we are rebuilding the way users can purchase subscriptions, gifts and Bits to create a better experience on mobile devices. We’ll also make mobile-specific improvements to features like Hype Train so that they’re optimized for mobile.  

Finally, until now many of our mod tools have been available on desktop only, a real limitation to keeping your communities safe. Our mod tools should be flexible, easy to use, and move with you. Later this year, we plan to roll out Mobile Mod View on iOS, to make it easier to mod from wherever you are.

Helping you Make More Money

Over the past year, we’ve made a number of changes to help you make more money on Twitch. We launched and recently expanded the Plus program (formerly the Partner Plus program) to give qualifying streamers higher revenue shares, which helped triple the number of streamers earning premium revenue shares. We also made the Ads Incentive Program more flexible and easier to manage, and created new display ad formats and improved tooling to make the ads experience less disruptive. We’ve created a sustainable, transparent framework for streamer compensation that we’ll expand upon this 2024 to help you reach your goals.

Fueling More Creator  Sponsorships

In 2023, we built channel skins, sponsored discount subs, host read ads, and more. We got great feedback on our pilot sponsorship activations from both brands and streamers. In 2024 our focus is on expanding the number of brands we are working with and bringing new sponsorship opportunities to more streamers. 

New Incentives to Encourage Support

In 2024, we’ll create new milestones and rewards that your community can unlock by cheering, gifting, or subscribing. We’re planning improvements to Hype Train including updating rewards regularly, and are trying new types of interactions with Bits to evolve Cheering. You can also expect some new Alerts features. Lastly, we’ll build on the success of SUBtember and the end of year Bonus Round by expanding our Twitch-wide promotional events to help you earn more. 

Increasing Sub Prices

We announced changes to the Prime Gaming Sub revenue payouts in January, which gave us the ability to increase sub pricing in select markets so that streamers can take home more revenue to keep pace with rising costs. We increased the price of Tier 1 subs in Australia, Canada, and the UK, and raised the price of all subs in Turkey–the first time we’ve raised sub prices since their inception. We anticipate raising sub prices in some additional countries later this year. We’ll make sure to give you plenty of notice before we introduce additional changes in this area. 

Keeping Your Communities Safe

Safety continues to be a top priority for all of our teams. We want you to feel safe on our service, and feel empowered to create. Throughout 2023, we rolled out products and policies designed to better protect you from harm. We focused on improving our existing mod tools and introduced new features like our Batch Reporting Tool and Shared Mod Comments. We made Shield Mode easier to use and more powerful by integrating it into Mod View and adding support for Twitch Alerts. We also made key improvements to our safety policies, to better ensure they meet the needs of our community. We expanded the scope of our Off-Service Conduct policy, for example, adding doxxing and swatting to the list of behaviors we’ll enforce against, recognizing that harm that takes place outside of our service has a big impact on our own Twitch community.

Reducing Harassment

We’ll continue our work to combat harassment on Twitch. Throughout 2023, we conducted user surveys, met with creators around the world, and reviewed the tools and policies we use to prevent harassment on Twitch. Our goal was to better understand how harassment is experienced on our service, and uncover gaps in our own policy and product approaches. This year, we’ll roll out updates to our Community Guidelines, including clearer, updated harm definitions, and more severe penalties for some types of harassment. We’re also building tools to better identify harassment across our service, including changes that would block more harassment before it shows up in your chat. 

Also Read: BloomThis Spreads Happiness to the Healthcare Community with New Store at Subang Jaya Medical Centre (SJMC)

Updating our Enforcement System

We regularly get questions about suspensions – how long of a suspension is applied after a particular Community Guidelines violation, and whether they expire, for example. We want to ensure that when someone breaks our Community Guidelines, the suspensions we issue match the severity and seriousness of the harm. We also recognize that some suspensions shouldn’t stick around forever, like violations of our lower-severity policies, which cover non-malicious or accidental behaviors that aren’t likely to result in serious physical or emotional harm. Including a drug-related term in your username is an example.  We’re working to ensure we’re enforcing our Community Guidelines fairly and will have more to share soon.

There’s a lot to be excited about in 2024. We’re focusing on the products, tools and programs to help you build your communities and make it more rewarding, fun, and safe. The list above includes just a portion of some of the things we are working on for 2024 and we look forward to sharing more over the course of the year. 

In addition to our efforts to improve the Twitch service, we also are focused on continuing to improve how we engage and communicate with the Twitch community. We have received very positive feedback about the live streams following big announcements and we plan to continue to develop programs such as Patch Notes to provide you regular insight into the work that we are doing. Personally, I am planning on continuing to travel around to meet with streamers across the globe. These interactions are invaluable in helping me understand many of the challenges that you face and it helps with exploring new ideas and areas of exploration for the service. 

Thank you for choosing to go live on Twitch and enriching our community with your creativity. We’re excited to continue to build our service together.

The post Empowering Growth and Safety: Twitch’s Vision for 2024 – A Letter from CEO Dan Clancy appeared first on Marketing In Asia.

Value-Driven Gaming Economy

The study reveals that Filipino gamers show a lower propensity to spend over PHP 620 monthly on in-game purchases compared to gamers in other parts of the Asia-Pacific region. This cautious spending is not without discernment; Filipino gamers are drawn to microtransactions when presented with sales, in-game power-ups, gifts, or limited-time offers, indicating a value-specific purchasing behavior.

Purchasing Patterns and Preferences

In the past three months, half of the gamers surveyed have invested in virtual items such as skins, characters, or accessories. Other popular purchases include battle or season passes, gears or weapons, and gaming currency, highlighting a diverse interest in in-game content that enhances the gaming experience.

The Filipino Gamer Identity

Interestingly, only 61% of Filipino gamers resonate with the label ‘gamer’, a figure that aligns with the APAC average. This identity is nuanced, influenced by factors such as the amount of time spent playing and the devices used for gaming. The report notes a significant portion of respondents who game exclusively on smartphones, mirroring trends in Malaysia, Indonesia, and Thailand.

Also Read: Irregular Chocolates: Transforming Valentine’s Day Gifts into Beacons of Health Awareness

Challenges and Opportunities for Brands

For brands looking to tap into the gaming market, the study suggests a cautious approach. While in-game collaborations present a promising avenue, success hinges on high brand affinity and the ability to offer genuine value to gamers. Effective strategies may include leveraging urgent, exciting, and emotionally resonant messaging to encourage purchases.

A Call to Action for Brands

Mary Buenaventura, CEO of OMG Philippines, emphasizes the potential within the Filipino gaming market, despite challenges such as internet penetration and speed. She highlights the evolving profile of gamers who are increasingly mobile and integrated into daily life activities, suggesting a democratization of the gaming experience.

“To succeed in this space, brands are encouraged to invest in game development or in-store gaming experiences that resonate with the high expectations of Filipino gamers, offering them authentic, real-world moments,” Buenaventura advises.

This study not only maps out the current landscape of gaming in the Philippines but also charts a course for brands and developers looking to engage with a market that values authenticity, connectivity, and, above all, value.

The post Filipino Gamers: A Unique Market for In-Game Purchases, Study Reveals appeared first on Marketing In Asia.

As the retail industry stands on the brink of this major transformation, the divide between online and offline shopping experiences is being bridged like never before. The traditional approach of treating these realms separately is giving way to a unified strategy that enhances the consumer journey across all touchpoints. This strategy is not merely about technology integration but about creating a cohesive ecosystem that enables retailers to leverage data insights to refine and personalize the shopping experience.

Personalization is at the heart of this retail evolution. Retailers are now capable of tailoring rewards and discounts to the specific interests of their customers, thanks to the seamless connection between backend systems and customer-facing platforms. This not only enhances customer satisfaction but also fosters loyalty by recognizing returning shoppers and facilitating a more flexible transaction process.

The adoption of in-store technologies, such as portable payment devices and self-checkout kiosks, mirrors the convenience of online shopping, offering customers swift and effortless transactions. This innovation is particularly welcomed by Malaysian consumers, 52% of whom report a more enjoyable shopping experience, showcasing the positive impact of these technologies on consumer satisfaction.

A shining example of this transformation is Sephora Malaysia’s initiative to revamp its in-store experience by minimizing traditional checkout counters. This strategic move has enabled staff to provide personalized assistance directly on the shop floor, thereby elevating the customer experience to new heights.

Moreover, the importance of adapting to consumer payment preferences cannot be overstated, with 55% of shoppers indicating they would abandon a purchase if their preferred payment method was not available. Retailers are now more than ever focused on offering a variety of payment options to avoid losing customers at the final step of the purchasing journey.

The report also highlights a significant trend towards personalized discounting, with 79% of consumers expressing a preference for offers that cater specifically to their interests. This indicates a clear shift away from generic promotions to more targeted, meaningful engagement strategies that encourage long-term loyalty.

Also Read: Exploring McNROE’s Innovative Grooming Strategies: An Interview with Ankit Daga

As we look towards the peak sales season of 2024, it is evident that the retail landscape in Malaysia is being shaped by continuous technological innovation and a deep understanding of consumer needs. The success of retailers in this new era will depend on their ability to remain adaptable and forward-thinking, using data-driven insights to create meaningful connections with their customers.

Adyen, a global payment platform, plays a pivotal role in this evolution by offering comprehensive payment solutions, data-driven insights, and financial products. With a portfolio of clients that includes industry giants such as Meta, LVMH, and Grab, Adyen’s collaboration with Frasers Hospitality exemplifies its commitment to supporting retailers in achieving their ambitions and navigating the complexities of the modern retail environment.

As Malaysian retailers embrace these transformative strategies, the future of retail looks promising, characterized by a harmonious blend of technology, personalization, and consumer-centric approaches. This evolution not only meets the current demands of consumers but sets the stage for a more connected, intuitive shopping experience in the years to come.

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, LVMH, SHEIN, Grab, Klook, ZALORA and H&M. The cooperation with Frasers Hospitality as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.

The post Transforming Malaysian Retail: A Tech-Driven Approach by Lee Soon Yean, Adyen’s Country Manager appeared first on Marketing In Asia.

Standalone

Performance Highlights: Q3 FY2024 vs. Q3 FY2023

Revenue from operations of Rs. 8,999 Mn, growth of 2.2% y-o-y

EBITDA of Rs. 1,386 Mn compared to Rs. 1,376 Mn in FY2023

EBITDA Margin of 15.40% compared to 15.62% in FY2023

PAT of Rs. 956 Mn compared to Rs. 953 Mn in FY2023 and grew by 0.3%

PAT Margin of 10.62% compared to 10.82% in FY2023

Consolidated

Performance Highlights: Q3 FY2024 vs. Q3 FY2023

Revenue from operations of Rs. 10,020 Mn, growth of 3.7% y-o-y

EBITDA of Rs. 1,276 Mn compared to Rs. 1,316 Mn in FY2023

EBITDA Margin of 12.73% compared to 13.61% in FY2023

PAT of Rs. 802 Mn compared to Rs. 865 Mn in FY2023

PAT Margin of 8.00% compared to 8.95% in FY2023

Commenting on the results, Mr. Vineet Agarwal, Managing Director, said, “The Company has demonstrated a stable performance in the current quarter and nine months ended December 2023, given challenges in the macro environment. Our supply chain solutions, rail multi-modal and cold supply chain solutions witnessed traction.

We strive to remain the preferred logistics partner for our customers across the Indian sub-continent by prioritizing investments in warehousing, multimodal infrastructure & cutting edge technology. As we look ahead, TCI remains poised to seize new opportunities that contribute towards shaping a more efficient and competitive logistics ecosystem for the country.”

About Group TCI

Group TCI, with revenues of over ₹ 6200 Cr is India’s leading integrated supply chain and logistics solutions provider. TCI group with expertise developed over 6 decades has an extensive network of company owned offices, 14 Mn. Sq. Ft. of warehousing space and a strong team of trained employees. With its customer-centric approach, world class resources, state-of-the-art technology and professional management, the group follows strong corporate governance and is committed to value creation for its stakeholders and social responsibilities. Its product offering includes:

TCI Freight

India’s leading surface transport entity. This division is fully equipped to provide total transport solutions for cargo of any dimension or product segment. It transports cargo on FTL (Full truck load)/ LTL (Less than truck load)/ Small packages and consignments/ Over Dimensional cargo.

TCI Seaways

TCI Seaways is well equipped with six ships in its fleet and caters to the coastal cargo requirements for transporting containers and bulk cargo. Being the pioneers in multimodal coastal shipping and container cargo movement and transportation services, TCI Seaways connects India with its western, eastern, and southern ports.

TCI Supply Chain Solutions

TCI SCS is a single window enabler of integrated supply chain solutions right from conceptualization and designing the logistics network to actual implementation. The core service offerings are Supply Chain Consultancy, Inbound Logistics, Warehousing / Distribution Centre Management & Outbound Logistics.

TCI Chemical Logistics Solutions

A subdivision of TCI which provides storage of chemicals – liquid, dry and gases in compliant warehouses and movement in ISO tank containers, gas tankers and flexi tanks by Rail, Road and Coastal.

Also Read: Singapore Airlines Celebrates 25 Years of KrisFlyer with Inspirational Film

TCI Cold Chain Solutions Ltd.

Integrated cold chain service provider to meet the needs of temperature-controlled warehousing and distribution services. The facility caters to the needs of various industries such as agriculture products, processed foods, life sciences, healthcare, specialty chemicals, among others.

TCI CONCOR Multimodal Solutions Pvt. Ltd.

An end-to-end multimodal logistics solutions provider, it is a joint venture between TCI and Concor. This segment synergises the strengths, infrastructure and capabilities of TCI Group with rail infrastructure of Concor. It establishes a cost-effective integrated rail-road service.

Transystem

Transystem Logistics International Pvt Ltd., (TLI) a JV between TCI and Mitsui & Co., carved its niche by offering high quality integrated logistics solutions to Japanese Automotive Manufacturers and Suppliers in India. TLI offers a wide range of services like IBL for Production Parts (Just in Time basis) OBL, Warehousing, Spare Parts delivery (After Sales Service), CKD container transportation etc.

TCI Express Ltd

A leading express distribution specialist that offers a single window door-to-door & time definite solution for customers’ express requirements. It serves across 40,000 locations in India and 202 countries abroad.

TCI Developers Ltd

t undertakes development of large modern Warehouses, Logistics Parks etc.

TCI Foundation

IAs the group’s social arm, TCIF fulfils corporate social responsibility and runs charitable hospitals and schools for the under-privileged in the rural areas. It has also collaborated with the Bill & Melinda Gates Foundation & National Aids Control Organization to run programs on AIDS interventions and education among the vulnerable trucking community.

TCI Institute of Logistics (TCIIL)

It is driven by the objective to create a platform for the industry that would foster professionalization for different job roles in the logistics sector. By focusing on emerging trends, industry-specific problems of national importance, and global standards in logistics and supply chain management, TCIIL strives to enable higher efficiency, enhanced profitability, and improving solutions to macro level issues in the logistics services industry.

The post Transport Corporation of India Ltd. Reports Steady Growth in Q3 FY2024 Amidst Market Challenges appeared first on Marketing In Asia.

A Strategic Leap into AI

Cook’s announcement comes on the heels of speculation around Apple’s next big move in the technology arena, particularly in the realm of artificial intelligence. “We’re excited to share the details of our ongoing work in that space later this year,” Cook told analysts, hinting at Apple’s readiness to compete head-to-head with leading tech companies like Microsoft, Google, Amazon, and OpenAI in the generative AI domain.

Generative AI: The New Frontier

Generative AI, capable of creating text and images on command, has become a battleground for tech giants seeking to redefine user interaction with technology. Apple’s foray into this space is highly anticipated, with Cook emphasizing the company’s methodical approach: “Our M.O., if you will, has always been to do work and then talk about work, and not to get out in front of ourselves.”

Also Read: Industry Leaders Weigh In on the Impact of Budget 2024: Insights and Perspectives

Competitive Landscape

The tech landscape is already witnessing the integration of generative AI features by companies like Google and Samsung. Google’s Pixel 8 series and Samsung’s Galaxy S24 series boast AI-driven capabilities such as image editing, audio transcription, and live translation, setting a high bar for Apple’s upcoming innovations.

Vision Pro: A Glimpse into the Future

Amidst the buzz around AI, Apple is also gearing up to launch its Vision Pro mixed reality headset, a move that Cook believes will redefine user experiences. With over 1 million apps available, including 600 specifically designed for the Vision Pro, Apple is poised to make a significant impact on the mixed reality landscape.

Apple’s AI Ambitions

As Apple prepares to unveil its AI-powered features, the tech world watches closely. Cook’s vision for a future dominated by AI and mixed reality technologies reflects a broader industry trend towards more immersive, intelligent user experiences. With its track record of innovation, Apple is well-positioned to lead the charge in the next wave of technological evolution.

The post Apple to Unveil AI Innovations, Setting Stage for Tech Evolution appeared first on Marketing In Asia.

Diverse Responses Across Countries

This trend varies across the region, with Indonesia showing a 41% preference for value, Japan at 27%, and South Korea and Thailand at 12%. These figures underline a nuanced consumer landscape in the Asia-Pacific.

The Rise of Social-Oriented Consumers

A new category of ‘social-oriented’ consumers has emerged, who rely more on creator recommendations than promotions. Countries like Vietnam, Thailand, and Korea are seeing a surge in this demographic.

Also Read: Navigating online privacy in India – Challenges and Solutions

Product-Oriented Consumers: A Different Approach

Conversely, Japan and Indonesia are witnessing a rise in ‘product-oriented’ consumers who focus on product information and benefits, showing a higher responsiveness to discounts.

A Shift to Video Platforms for Product Searches

APAC consumers are increasingly turning to content-driven video platforms for product searches, with these platforms seeing 1.9x more regular searches than traditional search engines.

Content Communities Influencing Consumer Choices

Interestingly, while only 22% of consumers are influenced by brands, a significant 48% are swayed by ‘Content Communities’. These networks of brand and product content are fostering interaction and co-creation among consumers and brands.

TikTok’s Role in Shaping Consumer Habits

Shant Oknayan, TikTok’s head of global business solutions, emphasizes the platform’s role in delivering content-led commerce. He highlights the need for brands to engage consumers with entertaining, seamless experiences.

GroupM’s Perspective on Consumer Engagement

Arthur Altounian from GroupM (The Goat Agency) stresses the importance of brands facilitating intuitive decision-making. He advises a balance between long-term relationship building and short-term promotions, focusing on content that emphasizes product benefits.

The post APAC Consumers Prioritize Product Value Over Discounts, TikTok Report Reveals appeared first on Marketing In Asia.

The recent introduction of a comprehensive data protection law marks a pivotal moment for companies like ours. It compels us to transition from passive data holders to active custodians, placing consent at the forefront. The era of convoluted user agreements and obscured data trails is over. Transparency is our guiding principle, empowering customers to comprehend how their data is utilized, who has access to it, and for what purpose.

As a data fiduciary, our foremost duty is to ensure informed consent. No longer can we rely on pre-checked boxes or buried clauses. Every permission granted must be a deliberate choice, made with a clear understanding of its implications. Our interfaces must prioritize clarity, conciseness, and user-friendliness, devoid of confusing jargon or manipulative tactics. Transparency extends beyond permissions; customers are entitled to granular control over their data, the ability to rectify inaccuracies, and the right to be forgotten should they choose.

Also Read: UPI Goes Global with Google Pay: A New Era for Indian Tourists and International Payments

Contrary to viewing technology as a privacy adversary, we see it as our shield. Embracing data anonymization, robust encryption, and stringent security protocols becomes our arsenal against unauthorized access and misuse. Investment in these tools is not merely for compliance but also for peace of mind, both for ourselves and our customers. The new law is not a barrier but a catalyst, propelling us to innovate, develop privacy-enhancing technologies, and construct a financial ecosystem where trust transcends transactions.

In navigating the intricate web of digital finance, we, as CEOs, pledge to go beyond mere compliance. We aspire to lead the charge in fostering a culture of privacy and trust. Our commitment is not only to protect data but to elevate the standard, to build an environment where customers can transact with confidence, knowing that their privacy is not just respected but actively safeguarded. This is not just a legal obligation; it is a moral imperative that shapes our vision for a digital financial future built on trust, transparency, and the ethical use of data.

Embracing Continuous Innovation:

Our journey toward a privacy-centric digital future involves a commitment to continuous innovation. Beyond meeting legal standards, we see innovation as the lifeblood of our pledge to safeguard customer trust. By fostering a culture of ongoing improvement and adaptation, we aim not only to meet current expectations but to anticipate and address future privacy challenges.

This commitment extends to staying abreast of emerging technologies and trends in the digital landscape. As stewards of data, we embrace the responsibility to explore and implement cutting-edge solutions that enhance privacy protections. We recognize that the digital realm is dynamic, and our commitment to innovation ensures that we remain at the forefront of privacy practices, providing our customers with the highest level of data protection.

Authored By: Tarun Nazare, Co-Founder & CEO of Neokred Technologies, is a distinguished figure in the fintech industry with over 8 years of experience in Fintech, Data Science, and Artificial Intelligence. A graduate in Commerce from Jain University and a Data Scientist from IIM Kohzikode, he also holds a Professional Product Management Certificate from Duke CE. At Neokred, he has been instrumental in pioneering “Beyond Banking as a service” solutions, leveraging AI and ML to enhance customer experience and behavior analysis. Recognized in Revopreneur as a young entrepreneur, Tarun has significantly contributed to the evolution of open banking and has successfully led Neokred in scaling its products across various industries.

The post Navigating online privacy in India – Challenges and Solutions  appeared first on Marketing In Asia.

The Journey of Indian Startups: Triumphs Amidst Trials

The past year has been a rollercoaster for Indian startups. Despite facing formidable challenges like funding crunches and regulatory complexities, these ventures have not just survived; they’ve thrived. The government’s proactive role, notably through the Startup India scheme, has been pivotal in this success story. Yet, the journey is far from smooth. Talent acquisition, retention, and the need for transparent governance remain critical hurdles.

Embracing Challenges as Opportunities

What sets the Indian startup scene apart is its ability to turn challenges into opportunities. Entrepreneurs across the nation are not just navigating these hurdles; they’re leveraging them to innovate and disrupt traditional business models. This mindset shift – viewing obstacles as stepping stones – is driving a new wave of entrepreneurial success.

Also Read: SUTD’s Innovative 3D Bus Campaign Redefines Higher Education Advertising

The Government’s Role: A Catalyst for Change

The Indian government’s unwavering support has been a cornerstone of this growth. Initiatives like the Atal Innovation Mission and Startup India have provided startups with the resources, mentorship, and policy support needed to flourish. This backing has been crucial in fostering a conducive environment for startups to innovate and expand.

The Rise of Tech Startups in Tier-II and III Cities

A notable trend in the Indian startup ecosystem is the rise of tech startups in tier-II and III cities. This expansion signifies the inclusivity and resilience of the startup landscape, bringing innovation and opportunities to previously untapped regions.

The IPO Momentum and Global Recognition

The year 2023 witnessed a robust momentum in IPOs, with 18 tech companies going public. This milestone, coupled with the landmark achievement of surpassing 100,000 registered startups, cements India’s position as a global startup hub.

The Future: A Blend of Innovation and Social Impact

Looking ahead, the future of Indian startups is not just about financial success; it’s about making a meaningful impact. Sectors like healthcare are seeing a surge in entrepreneurial activity, driven by a desire to improve lives and contribute positively to society.

As India celebrates National Startup Day, it stands at the cusp of a new era in entrepreneurship. The journey ahead is filled with both challenges and opportunities. But one thing is certain: the Indian startup ecosystem is a vibrant, dynamic force, poised to reshape the global economic landscape.

The post India’s Startup Surge: Navigating Challenges, Seizing Opportunities appeared first on Marketing In Asia.

The Current State of AR Wearables

The journey towards mainstream AR wearables is in full swing, with companies like Meta, Snapchat, and Apple leading the charge. Each is at various stages of development and testing, hinting at a future where digital overlays become part of our daily visual experience. However, the road ahead is not without its challenges.

The Price Barrier

One of the most significant hurdles facing AR wearables is the cost. Apple’s Vision Pro, for instance, is set to retail at a whopping $3,499. Such a price tag places these devices beyond the reach of the average consumer, limiting their initial market to tech enthusiasts and the affluent. Similarly, Meta acknowledges the high costs associated with its AR glasses, emphasizing the need for more affordable solutions.

Technological Advancements and Expectations

Despite the cost challenges, technological advancements are promising. Meta’s CTO, Andrew Bosworth, revealed that their AR glasses prototype is nearing completion, with plans to distribute it to developers later this year. The focus now shifts to making these devices more affordable without compromising on quality or functionality. As production processes improve and new partnerships emerge, the dream of affordable AR wearables inches closer to reality.

Also Read: Sparsh: A Touch of Art for the Visually Impaired

The Future of Digital Marketing

The advent of AR wearables opens up a new frontier for digital marketing. Brands will have the opportunity to engage with consumers in innovative ways, overlaying digital content onto the real world. From interactive ads to virtual try-ons, the marketing landscape is set to transform, offering more immersive and personalized experiences.

While 2024 might not be the year AR wearables become ubiquitous, we are undoubtedly on the cusp of a new era. The technology is advancing, the interest is growing, and the potential applications are vast. As companies continue to tackle the price and production challenges, the vision of a world augmented by digital information is slowly but surely coming into focus.

The post AR Wearables: Nearing the Tipping Point in 2024? appeared first on Marketing In Asia.

1. Tightening Regulations Around AI

The AI landscape witnessed a seismic shift in early 2023, with platforms like ChatGPT and DALL-E propelling the industry forward. However, this rapid ascent sparked significant societal and legislative concerns, epitomized by the high-profile OpenAI and Sam Altman incident. This scenario underscored the ongoing debate between harnessing AI for societal good versus commercial gain. In response, the European Union and the U.S. government, through its Executive Order, are intensifying regulatory scrutiny on AI development. Further, rising unemployment and stagnation might fuel worker backlash against AI’s potential job-displacing effects.

2. The Emergence of ‘Dark AI’

Echoing the dark web, the concept of ‘Dark AI’ looms large, with open-source, uncensored Large Language Models (LLMs) presenting avenues for malicious uses, including financial fraud, organized crime, and even terrorism. However, this alarming prospect is counterbalanced by the potential of LLMs in enhancing cybersecurity and combating nefarious activities.

3. Survival of the Fittest in the AI Industry

The AI industry is poised for a shakeout, with only those adept at managing governance, risk, and compliance expected to thrive. Companies that can effectively navigate these regulatory landscapes and foster strong government relationships will emerge as leaders. OpenAI, alongside new entrants, is anticipated to play a pivotal role in providing compliant AI solutions.

4. Generative AI: A Boon for SMBs

While large enterprises cautiously experiment with generative AI, Small and Medium-sized Businesses (SMBs) are expected to rapidly adopt and benefit from these technologies. Their agility allows them to utilize generative AI for diverse applications, from content creation to demand generation, heralding a new era of operational efficiency and innovation.

5. The Rise of GenAI’s ‘Instagrams’

2024 is set to witness the emergence of standout applications in generative AI, akin to the rise of trailblazing apps like Instagram following the iPhone’s launch. Early indicators of this trend are visible in companies like Alpha Ori, PhysicsWallah, and Skypoint, which are leveraging generative AI to disrupt sectors ranging from international shipping to education and healthcare.

For a deeper dive into these insights, readers are encouraged to explore DataStax chairman and CEO Chet Kapoor’s reflections on 2023 on the DataStax blog. This glimpse into the future of AI applications not only illuminates the path forward but also highlights the pivotal role of generative AI in shaping our interactions and business processes in the years to come.

The post Generative AI: The Game-Changer for 2024, Predicts DataStax in a Revealing Insight appeared first on Marketing In Asia.

Extravagant Love for Food

• The Biryani Enthusiast: The series begins with Subhash from Hyderabad, whose life seems incomplete without a daily serving of biryani. In a dramatized portrayal, Subhash, enacted by an actor, reportedly ordered over 2,800 plates of biryani in 2023, averaging more than seven plates a day.
• The Chai Addict: Next, we meet Asha, a character so devoted to her chai that she carries ginger (Adrak) and cardamom (Elaichi) wherever she goes. The exaggerated depiction shows her immense love for tea, with the real Asha ordering over 1,100 cups in the year.
• The Gulab Jamun Aficionado: Lastly, there’s Anuj, for whom gulab jamun is more than just a sweet treat; it’s a solution to all life’s problems. His character, also played by an actor, ordered over 1,400 gulab jamuns in 2023.

Also Read: “Kho Gaye Hum Kahan”: A Symphony of Brand Integration on Netflix

Culinary Trends and Big Spenders

Zomato’s report doesn’t just stop at these quirky tales. It also sheds light on broader food ordering trends. Biryani and pizza led the charts, with over 10 crore and 7.45 crore orders respectively. The report also highlights some of the year’s big spenders, including a Bengaluru user who placed a single order worth Rs 46,273.

Implications for the Asia Pacific Market

For readers in the Asia Pacific, these insights offer a fascinating glimpse into the evolving culinary preferences and consumer behavior in the region. The popularity of traditional dishes like biryani alongside global favorites like pizza reflects a diverse and dynamic food culture. Moreover, the extravagant spending on single orders indicates a growing market for premium and gourmet food delivery services.

Zomato’s creative spin on its 2023 food ordering trends report not only provides valuable data but also entertains with its portrayal of exaggerated yet relatable consumer habits. As the Asia Pacific region continues to embrace quick commerce and food aggregator platforms, understanding these trends becomes crucial for businesses and food enthusiasts alike.

The post Zomato Unveils Quirky Consumer Habits in 2023 Food Trends Report appeared first on Marketing In Asia.

At the forefront of this revolution lies regenerative medicine, a realm encompassing groundbreaking treatments like stem cell therapy, exosomes therapy, and advanced platelet-rich plasma (PRP) therapy, such as Growth Factor Concentrate (GFC). These therapies not only accelerate the body’s natural healing processes but also offer solutions for a spectrum of concerns, including aging, hair loss, and facial rejuvenation.

Also Read: JC-T Joins Forces with Michael Kors: A New Era for Fashion in Greater China

Stem Cell Therapy: A Cellular Symphony for Healing

Stem cell therapy, harnessing the unique abilities of cells within the body, acts as both a foundation and a repair mechanism. By strategically placing stem cells in treatment areas, the therapy triggers an enhanced healing response, fostering the creation of healthy cells over time. This approach holds immense potential in accelerating the body’s defense against various diseases.

Exosomes Therapy: Tiny Messengers of Renewal

Exosomes, tiny extracellular vesicles released from stem cells, have emerged as powerful agents in dermatological treatments. Their application extends to skin rejuvenation and the management of conditions such as psoriasis, atopic dermatitis, systemic sclerosis, pigment regulation, vitiligo, and hair growth. Extracted from human mesenchymal stem cells, exosomes deliver essential lipids, messenger RNA, cytokines, and proteins to rejuvenate the skin and enhance overall cell health.

Advanced PRP (GFC): Elevating Platelet-Rich Plasma to New Heights

Going beyond traditional PRP, Growth Factor Concentrate (GFC) extracts highly concentrated growth factors and proteins from a patient’s own blood, offering a safe and proven solution for treating hair loss and accelerating hair growth. Directly injected into treatment areas, GFC demonstrates significantly greater benefits compared to standard PRP.

Nano and Micro Fat Transfer: Sculpting Youthful Radiance

In the realm of advanced cosmetic dermatology, nano and micro fat transfer plays a pivotal role in rejuvenating the face and hands. This technique involves extracting a small amount of fat from donor areas and injecting it into targeted regions, followed by purification to extract stem cells rich in Stromal Vascular Fraction (SVF). Nano fat improves skin tone and texture, while micro fat adds volume to sunken cheeks and saggy hands, contributing to a plump and rejuvenated appearance.

Morpheus8/ InMode: Sculpting Beauty with Radiofrequency Energy

Employing a blend of radiofrequency energy and micro-needling techniques, Morpheus8/ InMode tightens and contours the skin, addressing concerns such as sagging and unwanted fat. With recommended treatment sessions spaced at intervals of one to two weeks, this method promises remarkable results in skin tightening and remodeling.

FORMA: Redefining Minimally Invasive Facial Rejuvenation

FORMA is a minimally invasive facial rejuvenation procedure designed to enhance skin texture and reduce the appearance of jowls and a double chin more effectively. This advanced cosmetic dermatology technique offers a refined approach to facial rejuvenation, ensuring a revitalized and youthful complexion.

In the realm where science meets aesthetics, these cutting-edge advancements stand as pillars of innovation, reshaping the possibilities within cosmetic dermatology. As we embrace the future, the pursuit of beauty and skin health enters a realm where precision and effectiveness converge to redefine the standards of cosmetic care.

Authored By

Dr. Karishma Kagodu, Founder of Dr. Karishma Aesthetics.

The post Innovations in Cosmetic Dermatology: A Glimpse into the Future appeared first on Marketing In Asia.

Recent studies have uncovered the most controversial television ads that have caused widespread anger throughout the United States, including notable brands like Pepsi and Peloton among those mentioned.

The Top Five Most Controversial US Adverts Ranked

1. Pepsi – Global Message of Unity
2. Peloton – The Gift That Gives Back
3. Gilette – We Believe
4. Snickers – Do Something Manly
5. Huggies – Dad Test

Pepsi’s “Global Message of Unity” Commercial (2017)
Perhaps one of the most notorious commercials regarding backlash, Pepsi’s “Global Message of Unity” ad received massive criticism for being tone deaf and inappropriate.

The ad featured international supermodel Kendall Jenner handing out cans of Pepsi during a clash between protestors and the police, seemingly saving the day. Viewers complained that the ad trivialized the Black Lives Matter movement, prompting Pepsi to release a statement and pull the advertisement.

Peloton “The Gift That Gives Back” Commercial (2019)
This ad depicted a woman receiving a Peloton exercise bike for Christmas. The woman then records video diaries about how she’s changed for the better because of the gift.

This may seem harmless to some, but critics pointed out the sexist undertones of the commercial when showing a husband pressuring his wife to keep her weight in check. Reports have suggested the backlash caused the company’s stock to decrease in value by as much as $1.5 billion.

Gilette “We Believe” Commercial (2019)
In 2019, Gilette released their “We Believe” campaign, which tried to harness the momentum of the #MeToo movement, challenging “is this the best a man can be?”. This statement was soon critiqued by the public for being tone-deaf.

Customers were left furious at the commercial, with many threatening to boycott the brand altogether.

Snickers “Do Something Manly” Commercial (2007)
The Snickers commercial ran during the 2007 Superbowl and showed two men eating a Snickers bar, leading to an accidental kiss. The men then felt the need to ‘do something manly’ and proceeded to rip out their chest hair – and, in other versions of the ad, even slam their heads under a car bonnet.

The ad received many complaints and caused an outcry among gay rights activists, before being branded as homophobic and pulled from TV.

Huggies “Dad Test” Commercial (2012)
Way back in 2012, Huggies attempted to create a cheeky spot that poked fun at dads struggling to put diapers on their children. Unfortunately, many dads took offence at the stereotypical implication that men are unwilling or unable to care for their child.

Huggies received many complaints, and a petition was even started to remove the advertisement. The brand apologized and even released revamped ads showing confident fathers carrying their babies.

With controversial and upsetting ads clearly still making their way to TV, illumin dug into the FCC data to see where in the US is the most disgruntled about ‘loud’ and ‘indecent’ commercials – with each state scored out of 10.

‘Loud’ commercials may refer to those that boost the average volume of an ad to levels beyond the programs they accompany to attract attention, while indecent content may portray sexual explicit situations in a way that is patently offensive.

And according to the ranking, Vermont complains about their TV commercials more than any other state, with the highest score of 8 out of 10.

Pennsylvania ranked second as the most vocal state, with a score of 6.9 out of 10, while Washington came out as the third-most affected state, scoring 5.8 out of 10.

Coming closely behind in fourth place, the state of Maine scored 5.6 out of 10. In fifth place, New Hampshire scored 5.5 out of 10, and in ninth place, Arizona scored 4.5 out of 10 – indicating these states are also happy to complain about loud or insensitive ads.

The findings, compiled by journey advertising platform illumin also includes a new ranking that identifies which states have made the most complaints about TV commercials over the past year – with Arizona making the tenth-highest number of complaints.

The ranking analyzed Federal Communications Commission (FCC) complaints data over the last year, looking at both ‘loud’ and ‘indecent’ commercials. The total complaints then scaled against population figures to name the most disgruntled states.

Mark Cluett, Director of Digital Marketing at illumin, says “Successful advertising is more than just a roll of the dice; it’s about meticulous planning and thorough research to ensure you’re appealing to your target audience along their journey, rather than offending or annoying them.

“The most controversial ads remind us that treading the line between captivating and alienating is an art that demands strategy, tact, and the utmost care. However, even some of the biggest brands make mistakes – as we can see by naming the top five most controversial ads that serve as a great guide of what not to do.”

Top 10 States with the most Commercial Complaints:

Sources: Open Government Data from The Federal Communications Commission (FCC) on CGB Consumer Complaints

Methodology

Most Controversial Ads: The most controversial ads have been compiled from the top featured commercials within Google articles related to US controversial adverts search on Google.

Regional Ranking: Analyzed regional data on the number of complaints for both loud commercials and indecent commercials. Each state was scored based on the combined number of complaints and ranked accordingly.

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StoryChief.io’s study on B2B companies’ social media engagement reveals surprising trendsetters, despite the general perception of lackluster presence. The research highlights businesses that effectively engage with audiences on Facebook, challenging the notion of a lackluster social media presence.

Accenture, Sandia Labs, Optum, Tata Consultancy Services, and Cognizant have emerged as the frontrunners in this digital arena. These companies are not just participating in the social media space; they are leading it by generating the most reactions to their content. Their success story is an eye-opener for other B2B businesses striving to make their mark online.

This enlightening study scrutinized 44 US-registered firms across nine sectors. These firms are not just any players in the field; they are the top ten companies within their respective sectors, as classified by the North American Industry Classification System (NAICS), based on their annual sales volumes as of July 2022. The engagement rates considered in this research are based on the average reactions per post for all content published on their main Facebook pages throughout October 2023.

However, not all sectors are faring equally well. Businesses in specialized design, legal services, and PR and advertising are trailing behind, facing the lowest engagement rates. This discrepancy highlights a significant gap in how different industries leverage social media for business growth and customer engagement.

The findings of this study are not just numbers and rankings; they are a testament to the evolving landscape of social media in the business world. They provide valuable insights for companies looking to enhance their online presence and engage more effectively with their audience.

As we delve deeper into the digital age, the importance of a robust social media presence cannot be overstated, especially for B2B companies. This study by StoryChief.io serves as both a benchmark and a roadmap for businesses aiming to elevate their digital footprint and foster meaningful connections with their audience on social media platforms.

1. Computer systems design and related services – 63 reactions/post

Businesses in the computer systems design sector have the highest engagement rates among all B2B companies evaluated by StoryChief.io. Excluding an organically viral post from Accenture in October that may skew the overall results, the average rate of engagement for the industry is 63 reactions per Facebook post. The median number of posts per month is 14.6. However, the quality of each post determines how engaging a piece of content is, more than any other factor.

Accenture still leads the sector, even without the viral post taken into account, with an average of 247 reactions per post and only one post per week. However, Accenture has a large follower base to rely on, counting around 913,200 likes as at November 13, 2023, while smaller pages like Leidos’, which has 14,000 likes, still attract healthy engagement rates of 42 reactions per post across content published almost daily.

2. Management, scientific and technical consulting services – 44 reactions/post

Management, scientific and technical consulting services have the second-best engagement rates of all top-selling business-to-business firms in the US. Although the page follower count is much smaller compared to businesses in computer system design, they tend to publish once a day and attract an average of 44 reactions per post. Relative to their page size, firms in this sector are slightly more engaging than those in computer system design. Healthcare plan provider Optum is the best in their industry at engaging Facebook users, averaging 115 reactions across 36 posts published in October.

3. Scientific research and development services – 37 reactions/post

Businesses in scientific research and development services are the third best at engaging Facebook users among all the leading American B2B companies. Despite much smaller page sizes, they attract 37 reactions per post. Pharmaceutical company Charles River Lab has the best engagement rate in the industry, averaging 62 reactions per post across 24 pieces of content published in October 2023. They often use real-life photos uploaded directly to their Facebook page, which generated good engagement rates, especially compared to many other B2B companies whose content is rarely associated with real-life people.

Biotech company IQVIA is the second most engaging company in their industry and has a good balance of effort and reactions. Though it posts once or twice a week, the content is adapted to Facebook’s native formats, which leads to good organic engagement, averaging 259 reactions per post.

Top 10 B2B businesses acing Facebook

Overall, across all nine B2B sectors, Accenture is the most engaging business on Facebook, followed by Sandia National Labs, Optum and Tata Consultancy Services. Sandia National Labs often shares highly informative, science-backed updates. Despite a relatively small Facebook page size of just 22,800 likes, it generates an average of 166 reactions per post across 22 pieces of content.

Indian IT outsourcer Tata Consultancy Services has the second largest Facebook pages across America’s top-selling B2B businesses, counting around 778,800 likes. It is the fourth most engaging B2B company, with an average of 107 reactions per post, publishing content almost daily. Their content is as adapted to Facebook’s native formats as possible, leading to maximized engagement rates.

No spark from creative, legal and comms

Surprisingly, creative sectors that could harness their services’ visual perform worst of all top-selling B2B companies in America. Specialized design services need a better Facebook presence to start with, accompanied by negligeable engagement rates.

Legal services are the second worst at engaging Facebook users, with an abundance of blog post links, infamous for performing poorly on Meta’s leading social media platform. The third worst at sparking reactions from Facebook users are, shockingly, businesses specialized in communication – Advertising, PR and related services.

Pro tips to revive Facebook engagement: humanize, reformat and boost

Valeri Potchekailov, CEO of StoryChief.io, commented on the findings: “Small B2B brands generally deprioritize their communication on Facebook, perhaps in favor of LinkedIn, for lack of resources. However, the top-grossing businesses we evaluated could easily invest in uplifting their engagement rates on Facebook, if not for business leads, at least for the company’s prestige. It does not exactly scream ‘leadership’ to be a multi-billion dollar company with four likes per Facebook post.

“Our research suggests that humanizing B2B translates into better social media engagement. Because Facebook caters predominantly towards consumers, a quick solution in terms of content is to find topics that end-consumers of your services can relate to or find useful. For example, you could highlight the company’s corporate social responsibility activities or assess the positive impact your business is having on specific communities.

“Try adapting your content into Facebook-friendly formats, like live videos, series of storytelling posters or vertical, subtitled reels. Avoid posting links because Facebook algorithmically tries to prevent its users from leaving the platform, thus resulting in significantly lower engagement rates. Instead, you could post a picture and include the link in the comments section as a more organic call to action.

“Finally, put some money behind that good content to get the ball rolling because engagement will rarely just happen overnight, even with the most brilliant pieces of content. Keep your advertising targeting uncomplicated to make the most of your budget, stay consistent, and you will notice the changes within a few months.”

The study was carried out by StoryChief.io, a leading content operations platform specializing in centralized collaborative social media content creation, distribution and metrics.

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Lexi Sydow, Head of Insights at data.ai, encapsulates the essence of these predictions, stating, “2024 will see consumers demand authenticity, video-first content, and control of their social media experiences through the power of a dollar. Next year will unleash the next wave of innovation in AI and cement how we consume content.”

Also Read: McDonald’s Taiwan Marks 40 Years with ‘Simple Happiness’ Campaign by Leo Burnett

1. The Decline of Microblogging: A Shift to Video Dominance Data.ai forecasts a notable decline in microblogging platforms, with Twitter’s Daily Active Users (DAU) expected to drop from 316 million to 250 million in 2024. Similarly, Meta’s Threads could see a fall below 20 million DAU. This shift underscores the rising dominance of video content, with platforms like TikTok becoming the go-to source for news and entertainment.

2. TikTok’s Unprecedented Financial Triumph: TikTok is on track to become the highest-grossing app ever, with projections of reaching a staggering $14.6 billion in 2024, surpassing Candy Crush Saga. This marks a significant milestone, as TikTok was the first non-game app to outperform a game in quarterly consumer spend in 2022, demonstrating a 70% year-over-year growth.

3. The Resurgence of Gaming: A Lucrative Uptick After a slight downturn, the gaming sector is poised for a 4% increase, reaching $111.4 billion in 2024. This growth is driven by genres like RPG, Match, Party, and Casino, with the US leading the charge in spending growth.

4. The Rise of Generative AI in Apps: Generative AI (GenAI) apps have seen a 9x increase in downloads in 2023. Data.ai predicts that 2024 will witness 2.3 billion app downloads featuring GenAI functionality, sparking a wave of innovation in areas like Video Editing and Selfie & Beauty Editor products.

5. In-App Purchases: The New Revenue Frontier in Social Media Moving away from traditional ad-based models, social media platforms are increasingly turning to in-app purchases as a revenue source. TikTok pioneered this trend with its “tip” feature for content creators, followed by YouTube and Instagram. This shift is expected to result in a 152% increase in consumer spend for social media apps in 2024.

About data.ai

data.ai stands at the forefront of digital market insights, leveraging applied AI to illuminate the digital landscape. Their mission is to unlock unique customer and market insights, offering competitive advantages across all digital channels worldwide.

As the digital world continues to evolve at a breakneck pace, data.ai’s predictions offer invaluable insights for businesses and consumers alike. Stay tuned to Marketing In Asia for the latest updates and in-depth analyses of these emerging trends.

Contact: data.aiSG@hoffman.com

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1.The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertisingrevenues (NAR) will reach $853 billion this year, +5.5% above the 2022 level, and will grow by +7.2% in2024.

2.Advertising spending accelerated by +6.3% yoy in the second half of 2023 following a weaker first half(+4.7%) to average +5.5 growth full year.

3.Traditional media owners from the TV, Audio, Publishing and OOH industries, are typically vulnerable duringthis slow, uncertain macro-economic climate, causing 2023 TMO ad revenues to shrink by -4% to $266bn.

4.TV advertising revenues are shrinking by -6% this year to $158bn while Publishing ad sales drop -5%, AudioMedia drops -2%, and Out-of-Home keeps growing +7% to reach $32bn (back to pre-COVID market size).

5.Digital Pure-Play media owners (DPP) ad revenue, on the other end, grew by +9.4% to $587bn (69% of totalad sales). DPP ad sales are driven by organic growth factors incl. the rise of ecommerce, retail media.

6.Keyword Search remains the most popular ad format, approaching the $300bn milestone this year (+9% to$298 billion). Social Media owners (e.g., Meta, Tiktok) re-accelerate (+15% to $182bn), while short-formpure-play video platforms (e.g., Youtube, Twitch) grow by +9% to $70bn.

Also Read: Maine Leads in Fatal Crashes Involving Fixed Objects, New Study Reveals

7.The fastest-growing market this year is once again India (+12% to $14bn) while China recovers from zeroCOVID (+9.8%) while Northern European markets slow down: UK +3.9%, Germany +2.5%.

8.The Asia Pacific advertising economy grew by +8.2% this year, higher than the global average of +5.5. Growththis year is powered by India, Pakistan, and China, which will all grow by more than +10% in 2023.

9.Digital advertising revenues are the driver of growth in APAC. Search advertising revenues increased by+9.9% in 2023 and represented 48% of total digital advertising revenues.

10.Automotive, Travel, and Pharma will be among the fastest-growing ad spending verticals next year.CPG/FMCG brands will benefit from lower inflation, retail media opportunities and sports events. On theother hand, Entertainment marketing may suffer from the lower-than-usual volume of US shows and moviesbeing released.

Vincent Létang, EVP, Global Market Research at MAGNA and author of the report, said:

“As expected by MAGNA back in June, advertising spending re-accelerated in the second half of 2023 after four slow quarters from mid-22 to mid-23. The recovery is driven by easier year-over-year comps and stabilizing economic conditions (inflation slowdown), and these improvements mostly benefit pure-play digital advertising formats. Search formats are driven by retail media; Social and Video formats recover to double-digit growth thanks a better monetization of the fast-growing short vertical video impressions. Meanwhile traditional media owners’ ad revenues – including their digital ad sales – are down by -4% this year (TV -6%). The cyclical events of 2024 (sports, elections) will make reach media and contextual advertising attractive again and stabilize TMO ad revenues: overall +2%, TV +3%.”

APAC AD FORECAST: +8.2% IN 2023

DIGITAL FORMATS DRIVE APAC IN 2023

APAC’s Remarkable Growth in Advertising Economy

The Asia Pacific region has demonstrated a remarkable growth trajectory in the advertising sector, surpassing global averages significantly. According to MAGNA’s latest Advertising Forecast for December 2023, APAC’s advertising economy grew by 8.2% this year, eclipsing the global average growth rate of 5.5%. This impressive performance is an uptick from the previously projected growth rate of 7.1% for the region in 2023.

Linear vs Digital: A Shift in Advertising Revenues

In the APAC region, there’s a notable shift in the composition of advertising revenues. Linear advertising revenues, encompassing traditional media formats, have seen a slight decrease of 0.4%, totaling $74 billion. This accounts for 26% of the total advertising budgets in APAC. On the other hand, digital advertising revenues have witnessed a robust growth of 11.6%, now representing a dominant 74% of the total advertising budgets.

Television and OOH: The Linear Landscape

Television advertising revenues in APAC, combining both linear and digital formats, are experiencing a decline of 1.9% year-over-year. However, Out-of-Home (OOH) advertising stands as the sole linear format in APAC witnessing growth, with an 8% increase in 2023, indicating a resilient demand for outdoor advertising spaces.

Digital Advertising: The Engine of Growth

The driver behind APAC’s advertising revenue growth is predominantly digital advertising. Search advertising, in particular, remains the largest portion of digital revenues, amounting to $100 billion. This segment saw a 9.9% increase in 2023, making up 48% of the total digital advertising revenues in the region. The surge in search advertising is largely driven by retail media platforms, especially in China’s robust digital marketplace.

Social Media’s Strong Performance

Social media advertising revenues have strengthened considerably in 2023, growing by 16% to reach $68 billion. This growth, constituting 32% of total APAC advertising revenues, is primarily fueled by the extensive use of mobile devices across APAC markets, with many consumers relying solely on smartphones for internet access.

The Future Outlook: Digital Continues to Ascend

Looking ahead to 2024, total advertising revenues in APAC are expected to increase by 6.3%, reaching $304 billion. This growth will be a mix of a slight increase in linear advertising revenues and a more substantial rise in digital advertising revenues. The forecast indicates that by 2028, digital advertising revenues will represent 81% of total budgets in APAC, a significant increase from 74% in 2023.

Leigh Terry’s Insight on APAC’s Growth

Leigh Terry, CEO of Mediabrands APAC, provided valuable insights into the region’s advertising economy: “The Asia Pacific advertising economy grew by 8.2% this year, higher than the global average on 5.5%, and powered by growth markets like India (+12%) Pakistan (+11%) and China (10 %).”

Conclusion: APAC’s Dominance in the Global Advertising Market

MAGNA’s Advertising Forecast for December 2023 paints a clear picture of APAC’s dominance in the global advertising market, driven by the exponential growth of digital formats. This trend signifies a pivotal shift in advertising strategies and highlights the increasing importance of digital platforms in reaching consumers effectively.

For more information on APAC markets such as China, Australia, Japan, India, South Korea, Indonesia, Thailand, Hong Kong, Malaysia, Taiwan, Philippines, Singapore, New Zealand, Vietnam, please contact Naomi Michael at naomi.michael@mbww.com.

Also Read: Bewakoof Teams Up with Rashmika Mandanna for Women’s Fashion Line

About The Research

The MAGNA market research is media centric. It estimates net media owners advertising revenues based on an analysis of financial reports and data from local trade organizations; other ad market studies are based on tracking ad insertions or consolidating agency billings. The MAGNA approach provides the most accurate and comprehensive picture of the market as it captures total net media owners’ ad revenues coming from national consumer brands’ spending as well as small, local, “direct” advertisers. Forecasts are based on economic outlook and market shares dynamic. The full Ad Forecast report (80 pages) and dataset contains more granular media breakdowns and forecasts to 2027, for 70 markets.

About Magna

MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver an actionable marketplace advantage for our clients and subscribers.

We are a team of experts driven by results, integrity, and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity, and enablement. For more information, please visit our website: https://magnaglobal.com/and follow us on LinkedIn.

MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 50 reports per year on audience trends, media spend and market demand as well as ad effectiveness.

To access full reports and databases or to learn more about our market research services, contact forecasting@magnaglobal.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

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The study, spanning from 2017 to 2021, reveals that out of 485 fatal crashes in Maine, a staggering 64.3% (312) involved a fixed object. Trees, alarmingly, were the most common fixed object in these deadly incidents, accounting for 145 cases.

Rhode Island follows closely, with 63.78% of its 223 fatal crashes involving a fixed object. Here, curbs proved to be the deadliest, responsible for 31 of the total collisions.

Vermont ranks third, where 63.76% of its 196 fatal crashes involved a fixed object. Guardrails, after trees, were identified as the most lethal fixed object in the state, involved in 20 of the fatal crashes.

Virginia also shows concerning statistics, with 1,776 out of 2,837 fatal crashes (62.6%) involving a fixed object. In these incidents, standing trees were the leading cause, accounting for 559 fatal crashes – the highest rate involving trees among the states analyzed.

New Hampshire rounds out the top five, with 62.5% of its 368 fatal crashes involving a fixed object. Guardrails, following trees, were the second most deadly fixed object, contributing to 35 of the fatal crashes in the state.

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This study underscores the critical need for heightened awareness and caution among drivers, especially around known obstacles that can lead to severe collisions. The data not only highlights the risks posed by fixed objects like trees, curbs, and guardrails but also serves as a stark reminder of the importance of road safety measures.

As the analysis reveals, the danger of crashing into fixed objects is a significant concern in several U.S. states. It calls for concerted efforts from both authorities and drivers to mitigate these risks and enhance safety on the roads.

The ten states with the highest percentage of crashes involving fixed objects  

On the other end of the scale, New Mexico is the state where people are least likely to crash into a fixed object, with 27.4% of all deadly car crashes involving a fixed object – the lowest rate in the US.  

Alaska is the next state with the fewest fatal incidents involving a fixed object, with 31.5% of all deadly crashes involving a fixed object.  

North Dakota is the third least-affected state, with 33% of all fatal collisions involving a fixed object. 

Out of the 116,469 nationwide fatal crashes between 2017-2021, 55,274 of them involved a fixed object – equating to almost half (47%). Standing trees are the deadliest fixed objects to crash into, accounting for 12,472 of all fatal crashes.  

The second deadliest fixed object involved in nationwide fatal collisions was reported to be curbs, accounting for 6,422 of the total fatal crashes. Curb crashes can result from poor visibility at intersections, damaging the structure of the vehicle frame.  

Speaking on the findings, a Anidjar & Levine spokesperson said: “It’s essential to recognise the states that have the highest fatality rates in motor vehicle crashes and, more specifically, fatal collisions which involve fixed objects, to identify areas which may require legislation to improve visibility or cautionary signs.   

“However, while the data highlights specific problem areas, it’s key that drivers in all states – not just those in the ranking – drive carefully and stay particularly wary around fixed objects, such as trees, curbs and utility poles. This is especially important when driving in busy periods or environments, like rush hour or in a packed parking lot.”  

If you use these insights, please link credit to https://www.anidjarlevine.com/, as they are responsible for the analysis. 

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