A Story That Resonates

Set in late 1980s Singapore, “Wonderland” tells the heartfelt story of single father Loke (Mark Lee) who dreams of fulfilling his daughter Eileen’s (Xenia Tan) aspiration to study overseas. Struggling with illiteracy, Loke seeks help from his neighbor Tan (Peter Yu) to communicate with his daughter abroad. This poignant narrative explores themes of sacrifice, hope, and the unpredictable nature of life, capturing a bygone era in Singapore and highlighting the power of friendship.

Everyone Can Dream

The film’s themes align seamlessly with Singlife’s multi-year brand campaign, emphasizing that everyone has a dream, regardless of its grandeur. Singlife believes that with proper planning and time, financial freedom dreams are attainable, positioning itself as a trusted financial partner to help Singaporeans achieve a better way to financial freedom.

Commitment to Our Community

This sponsorship follows Singlife’s recent support for Singapore-born national shuttlers Terry Hee and Jessica Tan, reinforcing its dedication to nurturing local talent. “Wonderland” is more than just a film; it is a testament to local creativity and a vehicle for fostering a deeper appreciation of shared humanity. Although the film is set in Singapore and the United States with Hokkien dialogue, its universal themes resonate widely.

Debra Soon, Singlife’s Group Head of Brand, Communications, Marketing, and Experience, remarked, “Through our sponsorship, we aim to bring this powerful story to a wider audience, shedding light on the challenges, including financial dilemmas, faced by the everyday Singaporean. It sends the message that everyone can have a dream and you do not have to go through the difficulties of achieving that dream alone. Wonderland is not just a film; it is a reminder of the enduring parental love and the importance of holding onto hope even in the face of adversity.”

孙舒珊, Singlife品牌，通讯, 市场营销与体验集团主管, added, “我们希望通过这次的赞助将这部屡获殊荣的本地创作带给更多国人。这一部电影围绕着追逐梦想的主题。人因梦想而伟大。Singlife也坚信每个人都有追逐梦想的权利。我们致力成为国人追逐梦想的良伴，让他们在路上不感到彷徨孤单。《乐园》不仅仅是一部电影，它更像一面镜子，映照出我们新加坡人坚韧不拔的精神，以及即使面对困难也心怀希望的信念。”

Set to premiere in cinemas this August, Singlife invites everyone to support this remarkable film and the talented individuals behind it. For more information about “Wonderland” and its release, please visit Wonderland’s Instagram.

About Singlife

Singlife is a premier homegrown financial services company dedicated to providing consumers with a pathway to financial freedom. Leveraging innovative, technology-driven solutions, Singlife offers a broad array of products and services that empower individuals to manage their financial well-being at every stage of life.

Our offerings include a comprehensive suite of insurance plans, employee benefits, and strategic partnerships with financial adviser channels and bancassurance. Through our GROW with Singlife platform, we provide tailored investment and advisory solutions. Additionally, the Singlife Account, a mobile-first insurance savings plan, ensures seamless access to financial security.

As the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs, and Public Officers Group Insurance Scheme, Singlife underscores its commitment to serving the community. We are proud signatories of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, reflecting our dedication to sustainability.

The merger of Aviva Singapore and Singlife in September 2020, valued at S$3.2 billion, marked the creation of one of the largest homegrown financial services companies in Singapore. This was the largest insurance deal in Singapore at the time. In March 2024, Singlife was acquired by Sumitomo Life, one of Japan’s leading life insurers, in a transaction valued at S$4.6 billion, making it one of the largest insurance deals in Southeast Asia.

The post Singlife Sponsors Award-Winning Film “Wonderland,” Celebrating Local Talent and Dreams appeared first on Marketing In Asia.

LifeWear that Brings Us Together

In honour of Singapore’s 59th birthday, UNIQLO spotlights four Singaporeans, showcasing how their favourite LifeWear pieces enhance their daily lives. National athlete Quah Zheng Wen prefers the Ultra Stretch DRY-EX Shorts, while Cross Ratio Artiste Tay Kewei favours the American Sleeve Cropped Bra Sleeveless Top, Premium Linen Long Sleeve Shirt, and Wide Straight Jeans. Content creator Anda enjoys the Halter Neck Bra Top and Wide Straight Jeans, and Royce Lee, host and founder of Mom’s Hug, opts for the AIRism Cotton Oversized Crew Neck T-shirt and Geared Shorts.

Whether exploring the sunny island or relaxing at home this National Day, UNIQLO offers something special for everyone. From the cool and comfortable SG Uniform to SG Favourite LifeWear pieces, Singaporeans can enjoy limited offers on festive-coloured items such as the AIRism Cotton T-shirt, Halter Neck Bra Sleeveless Top, and Men’s Ultra Stretch DRY-EX Shorts.

Get in the Singapore Spirit with Exciting In-Store Activities (July 26 – August 11)

SG-Exclusive Tote Bag

From July 26 to August 1, UNIQLO APP members who spend a minimum of $59 in a single receipt at any UNIQLO store will receive an exclusive tote bag inspired by the nostalgic Merlion plastic bag. This offer is available in all stores and online, excluding Changi Airport Terminal 1 store. Limited to one redemption per APP member, while stocks last.

UNIQLO SG Fun Pack

At the Orchard Central Global Flagship Store from July 26 to August 1, APP members who spend a minimum of $59 in a single receipt will receive an upsized SG Tote Bag with assorted snacks, goodies, and vouchers from SG Brand partners such as The Golden Duck Co. and FOSSA Chocolate. This exclusive offer is limited to one redemption per APP member, while stocks last.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

UNIQLO SG Game Show

UNIQLO fans can test their knowledge of Singapore and SG’s LifeWear Favourites in a fun game show hosted by content creator Fauzi Aziz. Participants can stand to win snacks, merchandise, and LifeWear bundle sets worth up to $350. This event will take place from August 2-4 and August 9-11, from 2-5 PM, at the Orchard Central Global Flagship Store, Level 1. Limited to the first 100 customers per day.

SG Brands UTme!

Celebrating Singaporeans’ love for food, UNIQLO collaborates with local brands FOSSA Chocolate, Birds of Paradise, and The Golden Duck Co. to launch a collection of UTme! designs. Customers who purchase a Singapore-brand UTme! design from July 26 at Orchard Central Global Flagship and Jewel Changi Airport can redeem a novelty item from the corresponding brand, while stocks last.

The post UNIQLO Celebrates Singapore’s 59th Birthday with Exclusive LifeWear Collection and Exciting In-Store Activities appeared first on Marketing In Asia.

CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

The post CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference appeared first on Marketing In Asia.

Banquet 18, a premier luxury food service, operating under the umbrella of Flavours Culinary Solutions, Bangalore has positioned itself as a bespoke catering service for luxury weddings, premium social events, and niche corporate gatherings. 

Banquet 18 has managed to carve a niche for itself in the luxury catering industry. They stand out for its unwavering commitment to customer satisfaction and its unique approach to food styling and culinary innovation. The brand’s spirit is encapsulated in its belief that “Food is an expression of love,” a philosophy that drives every aspect of its service. From intricately designed menus to personalized culinary creations, Banquet 18 ensures that each event is luxurious and unforgettable.

“Our goal with Banquet 18 is to create dining experiences that not only satisfy but also delight and inspire,” said Tanya Quadros, the founder of Banquet 18. “We are dedicated to bringing the best of global and Indian cuisines together, crafted with the finest ingredients and presented with unparalleled elegance.” Banquet 18 has been bringing families together through food, celebrating the union of diverse cultures with personalized and exquisite catering solutions.

Also Read: OpenText Unveils Cutting-Edge AI and Cloud Innovations with Cloud Editions (CE) 24.3

Banquet 18 incorporates a wide array of services, including customized food styling, tailor-made recipes, and collaboration with top industry experts to deliver integrative culinary experiences. The brand has already made a significant impact, catering to high-profile weddings, exclusive social events, and prestigious corporate functions.  

They also specialize in curating bespoke menus that reflect the unique tastes and traditions of each wedding. By blending authenticity with innovation, they create food memories that become cherished stories. The brand’s meticulous attention to detail, from sourcing the finest ingredients to offering tasting sessions, ensures that every dish is a masterpiece.

About Banquet 18

 It is a premier bespoke wedding catering venture based in Bengaluru, dedicated to crafting extraordinary dining experiences for guests. Their meticulously esigned menus offer a unique blend of multicultural and traditional cuisines, catering to diverse palates with personalized service and attention to detail. Banquet 18 delivers superior culinary delights, ensuring each event is a memorable celebration of fine dining at competitive prices.

The post Banquet 18™ taking Luxury Catering to New Heights with their “Food is an Expression of Love” Ideology appeared first on Marketing In Asia.

A Picture is Worth a Thousand Words

The importance of authenticity in online dating cannot be overstated. According to a recent survey, 85% of singles believe that their dating app profiles are crucial in representing their true selves. However, 52% find it challenging to choose the right profile image, and 68% expressed interest in an AI feature to assist with photo selection.

This new feature is especially beneficial for men, as most single women prefer profiles with at least four images that genuinely reflect the individual’s personality. Men who include more than one face photo in their profiles see a 71% increase in their likelihood of matching with women. Photo Selector offers a digital companion that curates a diverse selection of photos from users’ camera rolls, optimized to help them find a match.

Focus on Real Connections

Singles aged 18-24 spend an average of 33 minutes selecting the right profile photo. Photo Selector alleviates this burden, allowing users to focus more on making genuine connections rather than spending excessive time on photo selection. This AI innovation promises to inject more spontaneity into the online dating experience.

The advent of smartphones and handheld cameras has introduced the paradox of choice amidst a plethora of options. AI technology is addressing this challenge, providing users with the tools they need to make quicker, more effective decisions.

“We’re proud to be the first dating app to roll out an AI tool that can make the profile-building experience significantly easier—an area we know is one of the hardest parts of dating,” said Faye Iosotaluno, CEO of Tinder. “As the category leader, we’re pushing ourselves to define the industry’s best use cases for meaningful consumer AI integrations. Our commitment to our users is clear and equally applies to our view of AI: at Tinder, we develop innovative technologies to create a safer space for people to make authentic connections.”

Also Read: ICON and Xenai Digital Join Forces for Revolutionary Digital Transformation Solutions

Effortless Photo Selection

Using Photo Selector is simple. Users snap a selfie for facial recognition, grant access to their camera roll, and let Tinder’s AI technology curate a selection of images for review. Users then decide which pictures to add to their profiles. While Photo Selector simplifies the process of selecting profile photos, there are still effective ways to present oneself for a great first impression.

Capturing the Ideal Images

Tinder Resident Dating Expert Devyn Simone offers tips on choosing profile photos that truly reflect your personality:

1. Find Your Light: Opt for well-lit photos, with natural light being your best friend. Seek out shaded spots on sunny days and snap a few variations for a variety of options.
2. Avoid Confusion: Keep group photos to a minimum. People are here to meet you, not your entire friend group. Choose bright, fun solo photos.
3. Clean That Lens: Ensure your camera lens is clean to avoid blurry photos. A quick wipe with a microfiber cloth makes a significant difference.
4. Have Fun: Show off different sides of your personality with various photos: headshots, action shots, social shots, and candid shots.
5. Mix It Up: Regularly update your profile with new photos to keep it current and exciting.

Photo Selector will be available in the U.S. starting in July, with international markets to follow later this summer.

The post Tinder Unveils AI-Powered ‘Photo Selector’ to Simplify Profile Picture Selection appeared first on Marketing In Asia.

The expanded delivery range now covers a wider area, including popular neighborhoods such as Sentul, Bangsar, Old Klang Road, Mont Kiara, Bukit Damansara, and Ampang Jaya. Customers can also opt for the convenience of picking up their orders directly from the restaurant via the foodpanda platform.

Shake Shack’s arrival in Malaysia has been nothing short of sensational. Since opening at The Exchange TRX on April 10, 2024, the international fast-casual restaurant chain has captured the hearts and taste buds of Kuala Lumpur’s food enthusiasts. Known for their iconic burgers, crispy fries, and delectable milkshakes, Shake Shack has quickly become the talk of the town.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

From its humble beginnings as a hot dog cart in New York City’s Madison Square Park, featuring the beloved Flat-Top Sausage, Shake Shack has expanded into a gourmet fast-casual sensation with over 377 locations worldwide. Now, Shake Shack brings its culinary magic to Malaysia with a menu carefully crafted to suit local tastes. In addition to the legendary ShackBurger, the menu includes exclusive local delights such as the Bunga Raya Shake and the SmokeShack, made with Streaky Beef for a Muslim-friendly option.

Vegetarians are not left out, as Shake Shack offers delicious meatless choices, ensuring that every Malaysian can enjoy their mouthwatering meals.

This partnership underscores foodpanda’s commitment to providing convenient and efficient ways for customers to enjoy high-quality meals at affordable prices. Don’t miss out on this exciting culinary journey. Check out the full menu and place an order here.

The post Enjoy Free Delivery on Shake Shack Orders via foodpanda Until August 2024 appeared first on Marketing In Asia.

Months of meticulous planning, brainstorming, and trialling have culminated in the introduction of the Lunch Global Bowls and Environmentally Conscious Menu. These offerings aim to invigorate and inspire, ensuring every attendee is satisfied and ready to engage.

Inspired by the natural beauty of the Gold Coast, GCCEC’s kitchen and marketing teams collaborated on a captivating food video to celebrate 20 years of culinary excellence in this stunning destination. This video showcases the culinary team’s prowess in creating bespoke dishes inspired by the Gold Coast’s vibrant surroundings.

“The launch of our new menus and food reel marks an exciting chapter for GCCEC,” said Garry Kindred, Executive Chef at GCCEC. “We are committed to offering innovative and sustainable culinary options that not only delight the taste buds but also support our environmental goals.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Key Menu Highlights

Global Bowls Offering

GCCEC introduces the Global Bowls, a diverse selection of internationally inspired dishes catering to various palates and dietary preferences. These bowls provide a culturally inclusive culinary experience for event planners and delegates.

Environmentally Conscious Menu

This newly curated menu features the most sustainable dishes from GCCEC’s offerings, showcasing the team’s commitment to green practices and providing delicious options that are kind to the planet.

About Gold Coast Convention and Exhibition Centre (GCCEC)

GCCEC, Australia’s largest regional convention centre, has been offering state-of-the-art facilities and exceptional service for the past 20 years. Located in the heart of the Gold Coast, it provides a versatile space for conferences, exhibitions, and events, paired with world-class catering and hospitality. The dedicated team at GCCEC ensures every event is extraordinary.

The post GCCEC Unveils Eco-Friendly and Global Culinary Delights appeared first on Marketing In Asia.

David Kennedy, WiredCo. Partner, highlighted the motivation behind the move: “The more diverse our business becomes – not just in ethnicity, but also intergenerational working, beliefs, and ability – the more obvious it has become that the fixed traditional public holiday approach was no longer right.”

The initiative comes as a response to the growing demand for holiday flexibility, underscored by a recent Perkbox Australia study revealing that 58% of respondents prefer customizable public holidays. Angela Hampton, WiredCo. Founder & Managing Director, elaborated, “For us, it wasn’t just about finding a solution to Australia Day. We also had to think about people who don’t celebrate Christmas and Easter for religious reasons, and those who don’t celebrate The King’s birthday because they don’t place value in a monarchy.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

The WiredCo. team unanimously supported the initiative, as Michelle Hampton, WiredCo. Partner, noted: “When we consulted our team, we discovered they were 100% in favour of ‘Public Holidays Just Got Personal’ because it showed trust, cultural-connectiveness, and helped them create a personal working style that was respectful and effective for them.”

However, implementing this initiative came with its challenges. Nikki Cranley, WiredCo. CFO, explained, “We’re an independent business, so any change presents a host of questions. We had to think about how to track these days, how best they accrue, how the team takes them, and how they communicate that flexibility with their teammates and clients.”

WiredWellness aims to support staff in their mental and physical wellness while providing job flexibility. Angela Hampton emphasized, “WiredWellness wasn’t a response to the pandemic lockdown working environment, it started long before that. We wanted to give our team space to decompress, so we created our monthly ReWired events. Then we gave our people access to a counselor to help them manage their mental wellbeing, so we made access to that unlimited.”

WiredCo. has a track record of pioneering employee-friendly policies, including remote working and ‘Pet-ernity’ leave. David Kennedy proudly stated, “We’re proud to say that WiredWellness has helped us achieve 95% team happiness, 97% job satisfaction, and stabilized retention at 81%. And we firmly believe it’s helped us commercially, with the business almost quadrupling in three years.”

As one of Australia’s fastest-growing independent creative brandformance businesses, WiredCo. is home to iconic brands like Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed. Their people-first culture continues to drive their success and innovation in the industry.

Check out WiredCo.: Website, LinkedIn, Instagram, and Facebook.

The post WiredCo. Pioneers Culturally Flexible Public Holidays with ‘Public Holidays Just Got Personal’ Initiative appeared first on Marketing In Asia.

The campaign features four striking prints, each portraying a celebrated footballer whose iconic jersey is seamlessly blended with the fur texture of an endangered species linked to their nickname. The Ethiopian ibex symbolizes the Argentine national team’s top star, known as the G.O.A.T., with only 500 individuals left in the wild. The Bengal tiger represents Colombia’s historic top scorer, highlighting the species’ current presence in just 5% of its historical range. The panther is associated with Costa Rica’s legendary goalkeeper, with an estimated population of 14,000 to 16,000. Lastly, the arctic fox represents the Italian-Peruvian forward of the Peruvian national team, with only about 450 individuals remaining in Norway, Sweden, and Finland as of 2022. This visual artistry not only underscores the connection between athletes and animals but also amplifies the urgency of protecting these species before it’s too late.

Alejandra María Muñoz Rivera, Executive Director at Fundación Con Vida, expresses, “‘Retiring Species’ is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honor to collaborate with Findasense on an initiative that has the power to generate such a significant impact.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Esteban Pineda, CEO of Findasense Americas, adds, “Our mission has always been to create brand experiences that transcend and generate positive change. With ‘Retiring Species’, we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife.”

“Retiring Species” is crafted to captivate public attention, fostering an emotional and visual connection that resonates deeply with audiences. Through this campaign, Findasense and Fundación Con Vida aspire not only to inspire immediate action but also to leave a lasting legacy in the conservation of endangered species.

About Findasense

Findasense, a Teleperformance Group company, specializes in 360-degree creative solutions for Brand Experience. They excel in designing and executing high-impact marketing and communication strategies based on deep consumer insights. Serving clients like Grupo Bimbo, Coca-Cola, Liberty, and more, Findasense operates across 30+ markets globally, with offices in Europe, North America, Andean, Central America, and South America regions.

About Fundación Con Vida

Fundación Con Vida is a dedicated environmental and social organization focused on biodiversity management and sustainability since 1997. They are committed to generating social value through the sustainable use of natural resources, emphasizing life as the highest societal value.

The post “Retiring Species” Campaign by Findasense and Fundación Con Vida: Merging Soccer and Wildlife Conservation appeared first on Marketing In Asia.

One of the standout features is the new Seoulite print, capturing the city’s electric energy, alongside the Olive colorway, inspired by Seoul’s mountainous landscape. The collection also introduces the 19 Degree Frame travel collection and the premium Turin collection, along with updates to the iconic Voyageur, 19 Degree Aluminum, and TUMI Sport collections.

New Additions to Iconic Collections

The 19 Degree Frame collection expands TUMI’s travel offerings, featuring integrated frame opening/closure latches, retractable handles, and signature smooth, quiet wheels. The interiors are equipped with tie-down straps and mesh zip pockets, providing optimal organization. Available in Black Texture and Pearl Grey Texture, this collection caters to diverse travel needs with sizes ranging from carry-on to extended packing cases.

The all-new premium Turin collection pushes the boundaries of performance luxury. Crafted from Italian leather with elevated metal accents, Turin offers sleek silhouettes designed for the dynamic lifestyle. The collection includes backpacks, briefcases, slings, totes, and small leather goods, all in a sophisticated black colorway.

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

Relaunched Voyageur Collection

TUMI’s iconic Voyageur collection is relaunched in luxurious, smooth leather, featuring the TUMI “T” logo and meticulous craftsmanship with elevated hardware details. This collection includes backpacks, totes, shoulder bags, and crossbodies, with the addition of an all-new train case. Color options include classic black with light gold or gunmetal hardware and the dynamic seasonal Pewter Metallic with gunmetal hardware.

Expansion into Sports Gear

TUMI continues its expansion into the world of sports with new offerings for racquet sports and cycling enthusiasts. The racquet sports range includes a Pickleball Bag, Tennis Racquet Bag, and Tennis Backpack, each with magnetic shoulder straps for versatile wear. For cyclists, TUMI introduces durable styles made from water-resistant materials with reflective accents, including the Tour Biking Backpack, Alliance Biking Backpack, Peyton Sling, and Signal Sling. Additionally, the spacious Yoga Sling is designed to hold a 26-inch mat and accessories.

Shop the Collection

The new Fall collections are available at TUMI stores and TUMI.sg worldwide. Follow @TUMITravel to explore how TUMI merges design and performance in its products.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI empowers journeys as a lifelong partner to movers and makers in pursuit of their passions. Discover more at TUMI.com and follow TUMI on Instagram, TikTok, Facebook, and YouTube.

The post TUMI Unveils Fall 2024 Collection: Innovation Meets Tradition in New Travel and Lifestyle Offerings appeared first on Marketing In Asia.

In the captivating feature film, Roger’s journey includes driving his daughter to a remote campsite, picking up his wife from the city for a date, and visiting his parents living in a distant town. His curious neighbor asks, “What’s your secret?” Roger confidently replies, “Shell FuelSave 95,” with a knowing wink.

The film’s score, reminiscent of adventure classics like Indiana Jones, coupled with Shell’s distinctive sonic branding, enhances the adventurous spirit of the campaign. Created by GrowthOps Asia, Shell’s lead creative agency, the campaign encompasses a 54-second feature film and various versions broadcast nationwide on TV, cinema, outdoor media, radio, social media, and digital platforms.

“Last year, we introduced our New + Improved Shell FuelSave 95, which delivers better fuel economy by up to 15KM longer per tank*,” said Seow Lee Ming, GM of Shell Mobility Malaysia. “This new campaign aims to go beyond our product benefits and connect with Malaysians by showcasing how Shell FuelSave 95 is part of their daily lives.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

As the campaign unfolds, consumers will dive deeper into this cinematic universe, learning more about the characters and the benefits of Shell FuelSave 95. Backed by over five years of research from more than 120 Shell Fuels Scientists globally, the 15KM fuel economy benefit extends to both cars and motorcycles*.

“Our inspiration came from the idea that ‘every day can be an adventure,’ or ‘sebagai pekerja, kita hari hari jadi pengembara,’” said Adzam Bahrin, Regional Creative Director at GrowthOps. “We wanted to create a campaign that resonates with Malaysians and celebrates this idea.”

Running from July 1 until 2025, the campaign also offers Malaysians a chance to instantly redeem one of 4 million prizes when they spend over RM50 at the pump with Shell FuelSave 95 or Shell V-Power 97, or over RM12 at Shell Select (excluding tobacco and car care products) between July 1 and September 30.

About Shell

We are a global group of energy and petrochemicals companies with an average of 86,000 employees in more than 70 countries. We use advanced technologies and take an innovative approach to help build a sustainable energy future.

About GrowthOps Asia

GrowthOps Asia is a marketing transformation agency known for delivering unforgettable digital experiences. Across Asia, we’ve been growing brands, businesses and bottom lines for over 15 years. We are trusted by enterprises and high-growth innovators alike for our deep domain experience, delivering on multi-year projects for regional Financial Services, Telecommunications, Transportation, eCommerce, Energy and more.

The post Shell and GrowthOps Asia Launch “Kembara Lebih Jauh” Campaign Featuring Remy Ishak appeared first on Marketing In Asia.

This event, in honor of World Mental Health Day by the World Health Organization, aims to promote a healthy mind for a healthy life by encouraging participants to engage in 16 consecutive hours of face-to-face interactions without the use of mobile devices or screen time. The Offline 16 event promises a series of exciting activities, including fitness challenges, a games zone, a reading alcove, a therapy sanctuary, health checks, yoga sessions, and much more. Notably, the event will feature stand-up comedy by popular comedian Douglas Lim and a badminton session with Malaysia’s champion and VitaHealth’s ambassador Pearly Tan.

Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia and Singapore), shared, “As a global nutrition provider for more than 70 years, our Group firmly believes that the true quality of life stems from a harmonious balance between physical health and mental wellness. Inspired by these insights, we initiated Offline 16, an empowering event that will raise awareness of the importance of unplugging from digital devices. Coinciding with the 77th anniversary of VitaHealth, this ESG endeavor reinforces our commitment to holistic well-being.”

Also Read: Multipl Secures $1.5M Funding to Revolutionize Personal Finance with ‘Spendvesting’

By partnering with Tropicana, this joint effort is set to offer sensory, personalized, and impactful experiences that allow participants to unplug, unwind, and recharge. Dr. Beh added, “We are happy to share that Offline 16 is setting a new record in the Malaysia Book of Records as the most accumulated offline hours in a day.”

Ong Chou Wen, Chief Executive Officer of Tropicana, stated, “Since 1979, creating a safe, sustainable, and thriving community has been at the heart of everything we do. We respect the well-being of our people and believe mental health should be valued, promoted, and protected. Aligned with our mantra to Redefine the Art of Living, we believe it is a universal human right to have a healthy mind. We are thankful to the VitaHealth team and the participating partners for joining us on this meaningful ESG journey.”

Danny Hoh, General Manager of Marketing and Customer Growth at Watsons Malaysia, also expressed support, saying, “We are proud to be one of the participating partners as we find Offline 16 offers a truly unique experience to its participants. By encouraging everyone to participate, we can make a positive impact together.”

Other esteemed partners include The Malaysia Book of Records, Malaysian Mental Health Association (MMHA), Watsons, Tropicana Golf & Country Resort, Tunku Abdul Rahman University of Management and Technology (TARUMT), Celebrity Fitness, Yonex, Ogawa, Tai Thong Moon Cakes, Thai Odyssey, Big Bad Wolf Books, Purity Sanctuary, Dr. Stretch, Lululemon, Kafen, Urban Solution Visioncare, Sunrise, and Ecobasis.

UNPLUG TO CHARGE UP AT OFFLINE 16

Participants are invited to step into a world of engaging activities designed to immerse them in both relaxed and fun experiences, without the distraction of mobile devices or screen time. Over the course of 16 hours, participants can enjoy arcade games, board games, fitness activities, yoga, sound baths, art therapy, reading, massages, stand-up comedy, and live band performances. This initiative promotes the ideology of “disconnect to reconnect,” fostering meaningful connections and pure enjoyment.

For more information, visit www.vitahealth.com.my/offline16 or email enquiries@vitahealth.com.my.

The post VitaHealth and Tropicana Host Malaysia’s Longest Offline Event Promoting Mental Wellness appeared first on Marketing In Asia.

The study highlights that one in three Malaysians have never used AI at work, while another 10 percent have only used AI tools once. This disparity is especially pronounced among different generations. Notably, 42 percent of Gen Xers and 73 percent of Baby Boomers have never used AI in their work, in stark contrast to 36 percent of Gen Zers and 24 percent of Millennials who use AI daily or frequently.

Fahad Naeem, Country Director at Randstad Malaysia, stated, “The annual employer brand research guides employers with year-on-year analysis, as well as talent attitudes and perceptions on important topics like skill development and equity. AI technology will continue to change skill needs and workforce structures, and investing in talent development will help organisations hire skilled talent and attract more people to work in Malaysia.”

Moreover, the research found that 81 percent of Malaysians are aware of the impact AI will have on their jobs. Despite nearly half of Gen Xers not having any exposure to AI at work, 71 percent believe that the technology will impact their careers, aligning closely with the 74 percent of Baby Boomers and 73 percent of Millennials who share this belief.

Encouragingly, workforce attitudes towards AI’s impact at work are largely positive, with 45 percent of respondents indicating that it will increase their job satisfaction. Those already using AI and higher-educated individuals are particularly optimistic about AI boosting their job satisfaction.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Naeem added, “The emergence of AI has been exciting, but it’s normal for employees to wonder how it will impact their careers. Early exposure to new technologies can boost their career outlook while nurturing skills development in the organisation. With AI integration, employers should step up to support their employees’ skills growth due to the rapid and extensive progress in AI.”

In addition to AI insights, the study also shed light on the priorities and concerns of Malaysian job seekers. Attractive salaries and benefits emerged as the top priority, with 35 percent of respondents indicating that their employers did not provide any financial support amid rising costs and inflation. Furthermore, 48 percent of job switchers cited poor work-life balance as the primary reason for leaving their jobs, followed by low salaries and rising living costs.

Naeem commented, “The cost of living has increased significantly over the past two years, which has resulted in many Malaysians seeking higher-paying jobs. This is not surprising given that living expenses have caught up with salaries. Employees who are stressed about their personal finances are also more likely to lose focus at work. At the same time, some in-demand talent are hesitant to switch jobs due to the global economic climate. It is hence critical for organisations looking to recruit talent to understand not just how much candidates expect, but also new market salary averages offered by their competitors.”

When asked about their employers’ support in managing the rising cost of living, 35 percent of respondents reported receiving no financial assistance, while 34 percent said their pay raise helped cover some costs, and only 10 percent received one-time financial support from their employers.

For more detailed insights, visit Randstad Malaysia’s official website.

The post Malaysian Workforce Divided on AI Adoption: Insights from Randstad Malaysia’s 9th Employer Brand Research appeared first on Marketing In Asia.

Most Common Remote Jobs

Most of the jobs can be done remotely. Some such popular remote job roles include:

•  Virtual Assistants: Their tasks include scheduling, email, and data entry.
•  Software Developers: They develop and maintain software.
•  Content Writers: These people write articles, blogs, and various website content.
•  Graphic Designer: Produce visual content such as designing logos, banners, and social media posts.
•  Customer Support Representatives: They reach out to customers for their questions and provide solutions to their problems.
• Digital Marketers – They monitor social media presence and online marketing campaigns.

Where to Look for Remote Workers

There are myriad sources to discover and source remote workers. Here are a few significant ones:

• Online Job Boards: There’s Indeed, Glassdoor, and FlexJobs where job listings for remote workers can be found.
• Freelance Sites – There will be Upwork. Fiverr, and Freelancer where freelancers wait to get connected with you for many tasks at hand.
• Social Media. One of the best places to be connected to the world and find remote workers is from LinkedIn, Twitter, and Facebook groups.
• Remote Job Boards: Sites like Remote.co, We Work Remotely, and Remote OK are exclusively for remote job postings.

How to Hire a Remote Worker

• Write a Job Description

Before anything, write a job description. A job description must consist of the job title, role, skills, and desired qualifications of an ideal candidate. Describe that this will be a remote work role and if there are any restraints on work hours or time zones. You want to make it clear what you are looking for to bring in the correct type of candidate for this position.

• Scan through the Resumes and SHORTLIST THE BEST

When you receive applications, thoroughly scan through the resumes. Look for relevant experience, skills, and qualifications. Take note of their remote work experience if there is any and how independently they could work. Choose the best candidates according to how much their qualification matches your job description.

• Give an Appointment for a VIRTUAL CALL INTERVIEW

Invite the shortlisted ones for a virtual interview through, say, Zoom or Skype. Have questions about experience, skills required, and work style checked. Test their communication skills, the possibility of working virtually, or if they have worked virtually in the past. How they did do it and what were the tools they utilized in preparing schedules and allot tasks?

• Evaluate the Competence of the Employee

Bring out the candidate’s capabilities during the interview. Ask about past projects and how they overcame challenges. You may even present them with a small task to test them, which would allow you to understand their skill set and test them under pressure.

• Discuss Expectations on Communication

Communication is king when people work remotely. Discuss how you plan to be in touch with the remote worker. Lay out expectations for response times, the timing of meetings, and which tools you will use to keep in touch, such as email, Slack, or Microsoft Teams. Outline expectations for regular updates and the importance of clearly communicating problems or progress.

• Set Expectations Around Management

Explain how you will handle and evaluate their performance. Inform them about project deadlines, reporting structure, and any tools or software they need to use. Be sure that they understand how their performance will be measured and what they have to achieve.

• Check References

Request references from the candidate, then contact those references to confirm that the candidate has indeed had prior relevant work experience and that they have performed well. Confirm their reliability, work effort, and ability to meet deadlines. This will help you make a sure bet in hiring.

• Make a Contract

Write down a contract that outlines your job, pay, and other important terms. Be sure to have the agreement signed only after both parties agree with the stipulations. Explain hours to be worked, deliveries to be made, hours pay is received, and if there are any further terms regarding confidentiality. A good contract makes you and the remote worker secured.

Also Read: Brittany Crowley Joins UM Sydney as New Head of Investment

Once the contractor has accepted the contract, the customer must issue a Letter of Intent to hire. In the letter, spell out the job title, start date, amount of salary, and other details. This is a formal offer of employment that indicates the agreement terms discussed.

• Notify Compliance and Payroll

Comply with local labor laws and tax regulations by setting up payroll to ensure the remittance is paid on time and properly to the remote worker. If need be, consult a legal expert or an HR manager to confirm you are following all the legalities.

• Onboard Your New Candidate

Onboard your new remote worker- provide them with all the necessary tools and access to systems, train them on whatever they may need. Get them inducted into the team and help them get started smoothly. Make them understand the company culture, goals, and their role in the team.

FAQ

1. Why should I hire remote workers?

It will save office space and cut down overheads. It will also provide access to a global talent pool and has the potential to increase productivity.

2. Ensuring Productivity of Remote Workers?

Setting clear goals with expectations, and running project management tools, is the most essential thing in monitoring progress and making room for regular check-ins and communication.

3. What are the tools for remote work?

Common tools will be video conferencing software like Zoom or Skype, communication tools like Slack or Microsoft Teams, project management tools like Trello or Asana, and time tracking software like Toggl or Clockify.

4. How do I manage different time zones?

Flexibility in meeting times and the use of time scheduling tools like World Time Buddy can help. State expectations of availability and times of response.

5. How am I supposed to keep the team coherent with remote workers?

Encourage frequent communication among team members through regular team meetings and online social gatherings. Utilize collaboration tools to maintain connectivity among the team players, including a positive team culture.

You can hire skilled employees from literally any corner of the planet. The following steps will help you to effectively hire and manage remote workers. You must have proper job descriptions in place, have clear expectations, and use the right type of tools for managing the remote team. However, through proper planning and execution, the remote workers could turn out to be enormous assets of the business.

It guided you on how to hire remote workers effectively and how to hire a virtual assistant. Start your search today and enjoy the benefits of remote workforce workers.

The post How to Hire a Remote Worker: A Brief Guide appeared first on Marketing In Asia.

The agency is tapping into the iconic and well-loved fortune cat to educate debit cardholders in Singapore’s heartlands on a more convenient payment option at partner merchants nationwide: tapping ATM or debit cards to pay with NETS.

According to a recent Global Data report, Singapore’s cards and payments market size was estimated to be worth US$107.3 billion in 2023, with cards emerging as the preferred electronic payment method. In recent years, contactless card payments have also gained widespread traction. While NETS has seen an increase in the latter payment option, some consumers still default to the traditional slot and pin method. The campaign is leveraging the soaring popularity of contactless card payments combined with the omnipresence of fortune cats to build and maintain links with NETS.

The social-first campaign is centred around a series of catchy 15-second videos set in popular NETS merchant categories, including neighbourhood eateries, hair salons, and grocery stores. Mimicking the fortune cat’s iconic wave, the videos follow the adventures of NETS Tappy Cat, tapping with an ATM or debit card to get what it wants faster and easier.

As part of the campaign activation, over 10,000 NETS Tappy Cats and point-of-sale collateral will be distributed to selected partner merchants. Starting 11 July, the campaign will also extend to digital ads and out-of-home digital placements.

Vinod Savio, Chief Creative Officer at DDB Group Singapore, explains, “The best ideas tap into cultural observations, transforming familiar stories and experiences into something new and captivating. When the team decided to transform fortune cats into NETS Tappy Cats, we knew we had struck on an idea that had the power to move people.”

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Pamela Tan, Group Chief Marketing Officer at NETS, added, “With this campaign, DDB managed to leverage culture to create a connection with merchants and customers. The campaign offers a refreshing approach to get everyone to sit up and pay attention to how easy it is to pay contactless and securely with NETS. We’ll never look at fortune cats the same way again!”

Founded in 1985, NETS operates a wide variety of electronic payment solutions for both consumers and businesses in Singapore. By providing innovative and diverse digital payment solutions, NETS is committed to accelerating the adoption of digital payments among Singaporeans.

The post DDB Utilizes Fortune Cats to Position NETS as Singapore’s Preferred Payment Partner appeared first on Marketing In Asia.

Creating Shared Memories Through Sports

The survey highlights that among those who engage in this activity, 62% genuinely enjoy watching sports together, while the rest participate to spend quality time with their partners. This practice of watching sports together fosters shared memories and experiences, which can lead to a deeper emotional connection and stronger relationships.

The Ideal Date: Watching Sports

For many Singaporeans, watching sports is not just entertainment but an ideal date activity. The survey found that 73% of participants see it as an opportunity to learn about their partner’s interests and passions. Additionally, 66% believe it helps them understand their partner’s personality, and 52% consider it an effective icebreaker. These findings underscore the role of sports in facilitating meaningful conversations and connections during dates.

Sports as a Relationship Criterion

Despite the passion for sports, only 10% of Singaporeans consider it a dealbreaker if their partner does not share this interest. However, 16% actively seek partners who share their enthusiasm for sports, viewing it as crucial for a compatible relationship. Interestingly, this preference is more pronounced among Gen Zs (18%) compared to Millennials (14%). Moreover, men are twice as likely as women to insist on a partner who enjoys watching sports together.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

Leveraging Bumble’s Interest Badges

Bumble’s interest badges, including over 40 sports-related ones, provide an easy way for users to start conversations and find compatible partners. The app’s internal data shows that Olympic sports such as running, football, basketball, badminton, cycling, bouldering, and swimming are among the top interests for Singaporean singles.

Lucille McCart, APAC Communications Director at Bumble, commented, “With a new wave of women tennis stars, a constant stream of sports documentaries, and the most significant global competition coming up at the end of this month, sports is set to take a front seat in dating. Sports is a clear passion point among Singaporeans, and we see our community starting to use the upcoming games as a topic to bond over and make connections and get to know each other. Mutual interests are really important in a relationship, so if you are looking out for a new connection this sporting season, add your favourite sports interest badges – be it soccer, running, or swimming – onto your Bumble profile, and find matches that align with your interests!”

About Bumble

Founded by Whitney Wolfe Herd in 2014, Bumble is a pioneering women-first dating and social networking app. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Built on the principles of equitable relationships, Bumble emphasizes the importance of kindness, respect, and equality in fostering healthy and happy lives.

Bumble’s platform encourages accountability and aims to create a safe, welcoming environment free from hate, aggression, and bullying. The app is designed to empower users and ensure positive interactions. Bumble is available for free download on the Apple App Store, Google Play Store, and the web.

The post How Sports Bring Singaporean Couples Closer: A New Bumble Survey Reveals appeared first on Marketing In Asia.

I.M.A’s comprehensive remit includes strategy, creative development, website experience, social media, signage, and sales tools. Notably, the agency will lead a brand refresh, steered by Creative Director Andrew Bex, to modernize Royal Wolf’s visual identity and tone of voice.

Jake Cush, Group Account Director at I.M.A, expressed the team’s enthusiasm: “We are thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans. Alongside a brand refresh, we are kicking off a website redevelopment project to create a leading online experience for the B2B hire category, focused on generating leads.”

Cush further highlighted the complexity of the stakeholder set they aim to address, which includes large manufacturers, construction companies, small businesses, DIY enthusiasts, major events, and the mining sector. “I.M.A’s deep expertise across all of these sectors will help us redefine the brand’s go-to-market approach, enabling it to drive significant engagement for Royal Wolf,” he added.

Also Read: Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually

David Humphreys, GM Marketing at Royal Wolf, lauded I.M.A’s proven track record in the B2B, technical, and industrial sectors. “We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast-paced market, underscoring our position as the leading provider of container solutions while highlighting our diverse product range and services to our customers,” said Humphreys.

The first campaign, leveraging Royal Wolf’s sponsorship of the New Zealand Highlanders to enhance visibility and engagement, is slated to launch in Q3 2024.

This significant win adds to I.M.A’s recent business successes, including securing ELGAS, RFI Technology Solutions, and DHI Seaport as new clients.

About Royal Wolf

Royal Wolf – owned by the worlds’ largest hire company, United Rentals – is Australia and New Zealand’s largest container hire business. With over 28 years of experience and 40+ company branch locations throughout Australia and New Zealand. Royal Wolf is the market leader and Industry specialist in the design and hire of new and modified shipping containers.

Royal Wolf is a business that rents out ‘space’. Whether its 20- or 40-foot containers for storage of goods, providing shipping containers for Taylor Swift to get her gear all around Australia for her tour, creating custom modifications for use at sports and music venues or self-storage for small business and consumers… you can do anything in a Royal Wolf.

The post I.M.A Appointed Brand Marketing Agency of Record for Royal Wolf in Australia and New Zealand appeared first on Marketing In Asia.

New product Huda Ice Twist is a low-bitterness, easy-to-drink beer with a hint of Central Vietnam lime that transports consumers to sunny Central Vietnam summer beach parties, whose super smooth flavor will reignite the party mood and keep the fun going for Vietnamese Gen Z who aim to enjoy their lives to the fullest with their friends.

Drawing inspiration from the brand’s logo of a wave, the Huda “Wave of Fun” is a unique creative device that demonstrates the continuation of fun — just like a Central Vietnam beach wave, it sweeps people up towards the ‘next epic party just as one is winding down’, leading youths to exciting and memorable experiences.

In a campaign running until the end of this month, the “Wave of Fun” is dramatized via a new video launched across national television, social media channels and LED screens across provinces. Digital activations have also been launched, leveraging AI to create an immersive experience for consumers, while nationwide on-ground events have reached 114,000 participants. An ‘Under the Cap’ (UTC) promotion aligned to the theme has successfully triggered trials with 178% volume growth, while the campaign video has earned more than 1 million views on YouTube.

Dang Dinh Chinh, Brand Director, Core Beer, Carlsberg Vietnam, said, “Brewed and bottled in Central Vietnam, Huda has been an iconic beer brand enjoyed by many generations of Vietnamese people. For more than 30 years, we’ve stayed true to the spirit of central Vietnam. With our latest offering, Huda Ice Twist, we wanted to uphold and refresh this legacy and we believe this will become the choice for young people’s fun times thanks to its youthful vibe, smooth, easy-to-drink taste and highly evocative brand proposition built around keeping the fun going .”

Huda Ice Twist was also launched at the Hue Festival 2024 in central Vietnam from June 7-12, where 20,000 people gathered to take part in exciting team games and sports activities before extending the fun into a music night. Visitors played games on the eye-catching “Giant Wave of Fun” centerpiece that brought a youthful and vibrant energy. Top-notch musical guests Tang Duy Tan, HIEUTHUHAI, Double2T, DJ Oxy, MC Hoang Rapper, and Nhiet Huyet Band entertained people with endless fun, and spectators “lit up” together to create a giant wave of joy in the signature blue color of Huda Ice Twist.

Saby Mishra, CEO, MullenLowe Mishra, said, “For us, Huda Ice Twist was more than just a beer campaign. It marks the birth of a new beer brand in Vietnam by carefully leveraging the legacy of an icon, crafting a compelling new proposition based on real insight and building a distinctive brand code that’s caught the attention of younger cohorts in Vietnam. It is great to see ‘Wave of Fun’ roll out after months of meticulous work by our teams in partnership with the Huda brand team at Carlsberg Vietnam. We are proud to be playing a part in expanding this iconic local beer franchise in Vietnam.”

The post Iconic Vietnamese Beer Brand Huda Launches Refreshing New Huda Ice Twist, Inviting Young People To Join An Endless “Wave Of Fun” appeared first on Marketing In Asia.

The SBIA, comprising major international brewers like Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, champions the growth of the beer industry, underscoring its contribution to social and economic progress in Singapore.

To gauge the industry’s impact, the SBIA conducted a comprehensive survey involving 600 Singaporean citizens and permanent residents, complemented by focused group discussions. Additionally, in-depth interviews with expatriates, tourists, F&B operators, and retailers were conducted to provide a holistic view of the industry’s influence on various sectors.

Prepared by Aroca Consulting Group, the whitepaper reveals that the beer industry stimulates additional economic activity, indirectly supporting sectors such as Food and Beverage (F&B), hospitality, and tourism. These industries collectively enhance Singapore’s GDP by SGD 13 billion, sustaining over 265,000 jobs in the local workforce.

Beer: A Catalyst for F&B and Tourism

Food and beverages, including beer, play a pivotal role in shaping cultural experiences, driving the growth of Singapore’s gastronomic scene. In 2022, beer sales reached a staggering 134 million litres, with projections to hit 140 million litres by 2025. Beer’s integral role in Singapore’s culinary culture is undeniable, fostering a vibrant tourism landscape.

However, the F&B industry faces challenges with rising living costs and increasing taxes potentially impacting consumption habits. Interviews with tourists highlighted concerns over high prices of food and beverages, particularly alcohol, which may dampen demand if prices continue to rise.

Also Read: Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE

According to the public perception survey, 77% of respondents believe that a thriving F&B sector is crucial for attracting tourists and sustaining a robust local economy. Concurrently, 74% of respondents perceive alcohol as somewhat expensive in Singapore. The COVID-19 pandemic has shifted consumption habits, with 51% reporting increased home drinking, partly due to pandemic-induced habits and the rising cost of dining out.

Shaping Social Dynamics in Singapore

Globally, brewers have enriched local communities by offering quality products and fostering social and cultural experiences. The public perception survey indicates that beer remains Singapore’s most popular alcoholic beverage, with 75% of respondents naming it their favorite drink.

Beer’s unique ability to connect people from diverse backgrounds has made it a cornerstone of Singapore’s local culture, enjoyed at various venues and major events like Beerfest Asia, Oktoberfest, and the Singapore Grand Prix. Its lower alcohol content and widely available zero-alcohol options promote responsible consumption and social interaction.

Reinoud Ottervanger, Chairperson of the SBIA, remarked, “Beer is more than just a beverage; it’s no wonder it stands as the most beloved alcoholic drink. Beyond the excellent brew, beer has the remarkable power to bring people together, spark conversations, and create unforgettable moments. I am proud to be part of an industry that represents the spirit of togetherness, fostering economic growth, social harmony, and environmental stewardship. We will continue to raise the bar for what a responsible and sustainable industry can achieve.”

As the Singapore beer industry continues to thrive, its contributions to economic growth, social cohesion, and environmental responsibility remain undeniable, positioning it as a vital component of the nation’s vibrant landscape.

About Singapore Beer Industry Association (SBIA)

The Singapore Beer Industry Association (SBIA) is a non-profit organization founded in 2018 to advocate for and represent the interests of Singapore’s beer industry. The association includes prominent beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev. SBIA serves as a platform for policy advocacy, focusing on the beer industry and related issues.

SBIA is dedicated to fostering a thriving ecosystem within the food and beverage, hospitality, and retail trade sectors in Singapore. It actively works towards reducing alcohol misuse and promoting a responsible drinking culture through an inclusive and collaborative approach with the government and key industry stakeholders.

The post Singapore’s Beer Industry Fuels Economy with SGD 1.5 Billion Contribution Annually appeared first on Marketing In Asia.

Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

The post Princess Diana’s Iconic Elegance Shines at Record-Breaking Auction by Julien’s Auctions appeared first on Marketing In Asia.

RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.

Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience tuning in via livestream, the event was a resounding success.

Also Read: It’s Friday Launches Full-Service Media Division, Appoints Michelle Miroforidis to Lead Connections Strategy

The evening kicked off with RIIZE interacting directly with their fans, reading heartfelt messages, and participating in a fun ‘TMI QUIZ’ about their fellow members. The livestreamed segment featured a special DJ set by RIIZE’s own WONBIN, followed by a fan mission to choose photo props for each member, culminating in memorable photo sessions.

Jungjoo Park, Spotify’s Head of Music, South Korea, expressed, “Spotify is committed to supporting diverse Korean music genres and artists through programs like RADAR, connecting them with listeners worldwide. This event is a testament to our dedication, and we will continue to create special moments to showcase Korean artists to both their fans and new listeners.”

About Spotify Technology S.A.

Spotify revolutionized music listening when it launched in 2008. Users can discover, manage, and share over 100 million tracks and 6 million podcast titles for free or upgrade to Spotify Premium for exclusive features, including improved sound quality and ad-free listening. Today, Spotify boasts 615 million users, including 239 million subscribers, across over 180 markets.

The post Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE appeared first on Marketing In Asia.

In the Asia-Pacific (APAC) region, Malaysia ranks 12th in skill proficiency, and in Southeast Asia, it holds the fourth position, following Thailand, Cambodia, and the Philippines. These advancements are supported by initiatives such as the National AI Roadmap 2021-2025 and the AI Talent Roadmap 2024-2033, which aim to bolster Malaysia’s AI ecosystem through robust training and research collaborations.

Generative AI Courses in Demand

Malaysian learners are particularly drawn to key GenAI courses, including “Introduction to Generative AI” by Google Cloud, “Google AI Essentials,” and “Generative AI for Everyone” by DeepLearning.AI. This trend signifies their dedication to staying abreast of technological advancements, thus enhancing the nation’s digital competitiveness on a global scale.

Generational Adoption of GenAI

The adoption of GenAI in Malaysia spans across generations, with millennials leading at 48%, followed by GenXers at 32% and GenZ at 16%. This trend highlights a significant push from middle to senior management towards reskilling, with notable enrollments from directors (25%), managerial leaders (22%), senior individual contributors (20%), junior individual contributors (18%), executive management (6%), and interns (5%).

“The soaring demand for GenAI courses by Malaysian learners on Coursera underscores their resilience and forward-thinking spirit needed to thrive in a world driven by rapid technological shifts,” said Raghav Gupta, Managing Director, Asia Pacific, Coursera. “As the GenAI revolution unfolds, it is impacting the ever-changing job landscape, emphasizing the need to invest in human capital. Malaysia showcases a robust synergy between industry, academia, and government to nurture the high-demand digital and human skills required to build a competitive and equitable workforce.”

Rising Demand for Micro-Credentials

The report also notes a 97% YoY increase in enrollments for Professional Certificates among Malaysian learners. This trend indicates a growing reliance on online micro-credentials to secure new jobs and advance careers. Popular entry-level professional certificates include “Google Data Analytics,” “Google Project Management,” and “Google Marketing & E-commerce.”

Also Read: Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant

Diverse Learning Community

Malaysia’s learning community on Coursera is notably diverse and inclusive, with women constituting 46% of the total learner population. In STEM disciplines, women account for 34% of learners. However, in GenAI-related courses, men represent 71% of learners, while women account for 29%.

Coursera supports the skills development of 782,000 learners in Malaysia, who have collectively enrolled in over 1.7 million courses as of March 2024. Popular courses available in Simplified Chinese include “Generative AI for Everyone” from DeepLearning.AI, “Programming for Everybody” from the University of Michigan, and “What is Data Science?” from IBM.

Global Insights

Globally, AI literacy has emerged as a crucial skill in the wake of ChatGPT, with GenAI course enrollments on Coursera increasing by 1,060% over the past year. Learners are turning to industry micro-credentials to prepare for in-demand digital jobs, with a significant push towards retraining and upskilling by 2027. To download the 2024 Coursera Global Skills Report, visit Coursera Global Skills Report.

About Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 148 million registered learners as of June 12, 2024. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.

The post Malaysia Embraces Generative AI: Coursera Reports 806% Surge in Enrollments appeared first on Marketing In Asia.

This year, Amazon Singapore is upping the ante with the “Prime Day on the Go” roving truck, allowing members of the public to experience the excitement first-hand from July 12 to 14, and on July 16 at Bugis+. Simply show your Amazon.sg app to participate and enjoy interactive games, activities, and a sneak peek at the hottest deals. Local artist Ee Shaun will also be present on July 13 and 14 from 6 pm to 8 pm at Bugis+ to customize items at a live artist booth.

Prime Day Event Schedule

• 12-14 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Participate in activities to redeem a free slice of cake and exclusive merchandise featuring artwork by Ee Shaun. Live artist activity available from 6-8 pm on 13 & 14 July only.
• 16 July, 4 pm to 9 pm (last entry at 8:30 pm): Bugis+, Level 1, Outdoor event space, Outside MEOW BBQ
  • Scan QR codes in the truck to start shopping on Amazon.sg/primeday and redeem a free ice cream!* (*While stocks last)

Unmissable Prime Day Deals

Toys, Books & Baby:

• Up to 70% off selected books for all ages
• Up to 50% off children’s books
• Up to 50% off selected toy brands including LEGO, Transformers, Play-Doh, Hot Wheels, and Paw Patrol
• Up to 40% off baby toys from Leapfrog and Skiphop
• Up to 40% off baby products from Ride Safer, Cybex, Joovy, and Lovevery
• Up to 40% off toys from Ravensburger, Funko, Playmobil, and LOL Surprise
• Up to 30% off nursing and feeding essentials from Spectra and Haenim

PC & Electronics:

• Up to 60% off selected laptops from Lenovo, MSI, and LG
• Up to 50% off headphones and earbuds from Bose, Sennheiser, Sony, and Jabra
• Up to 45% off Sennheiser products, plus an additional $5 off with a $200 minimum spend
• Up to 40% off TVs, soundbars, and speakers from LG, Sonos, JBL, and Marshall
• Up to 40% off selected items from Fitbit and Google
• Up to 40% off mobile phones from Google, Samsung, Apple, and OPPO
• Up to 30% off smartwatches and activity trackers from Garmin, Google, and Fitbit
• Up to 30% off LG products, plus an additional $25 off with a $200 minimum spend
• Up to 30% off Nintendo and PlayStation games

Also Read: Sumiati Hashim Elevated to Managing Director of PHD Singapore

Home & Kitchen:

• Up to 50% off home products such as vacuums, irons, and humidifiers
• Up to 50% off kitchen products such as coffee machines, cookware, cookers, and fryers
• Up to 50% off items from popular home and kitchen brands including Owala, Oxo, and Lodge
• Up to 30% off products from SharkNinja, Tefal, Philips, and Muji
• Up to 45% off selected products from Cricut

Support Small and Medium-Sized Businesses:

• Up to 60% off selected bedsheets and covers from Epitex
• Up to 45% off Sk hynix solid state drives
• Up to 45% off Braun & Oral B
• Up to 40% off UGREEN chargers and USB hubs
• Up to 40% off massagers and weighing scales from Renpho
• Up to 40% off phone cases and accessories from Spigen
• Up to 30% off PicassoTiles Magnet Building Tiles

Selections from Amazon Fresh & Fast:

• Up to 30% off grocery staples from brands like San Pellegrino, Acqua Panna, and Frenz
• Up to 30% off snacks from KIND’s, Remedy, and more
• Up to 30% off fresh seafood from Serve by Hai Sia
• Up to 30% off items from brands like Colgate, Softlan, and Ajax
• Up to 30% off beers from Asahi, Peroni Pure Blonde Low Carb

Additional Prime Day Perks

Promotions:

• Bank Promotions:
  • DBS cardholders can get S$12 off S$150 or S$18 off S$200 on Amazon.sg and S$10 off S$170 on Amazon Fresh.
  • HSBC cardholders can get S$8 off S$120 on Amazon.sg and S$8 off S$150 on Amazon Fresh.
  • Citibank MasterCard cardholders can get S$15 off S$150 or more on Amazon.sg.
• Buy Now, Pay Later:
  • Get S$15 off S$200 minimum spend with PayLater by Grab.
  • Get S$12 off S$150 minimum spend with Atome.
• PayNow Promotion:
  • Get 2% off your purchase, capped at S$50 with no minimum spend from 25 June till 21 July.

Amazon Fresh:

• Get 20% off your first order with a minimum spend of S$40.
• Existing Prime members can enjoy S$18 off with a minimum spend of S$150, and S$25 off with a minimum spend of S$200.

Watsons on Amazon.sg:

• New Prime customers can enjoy S$10 off their first order with a minimum spend of S$60.
• Existing Watsons customers can enjoy S$12 off with a minimum spend of S$100.

Little Farms on Amazon.sg:

• New Prime customers can enjoy S$15 off their first order with a minimum spend of S$80.
• Existing Little Farms customers can enjoy S$15 off with a minimum spend of S$100.

Prepare for Prime Day

Not a Prime member yet? This is the best time to join Prime! Sign up ahead of the event to enjoy exclusive deals and benefits, including fast, free shipping on eligible products. Start a 30-day free trial at amazon.sg/prime. Terms and conditions apply.

Set up deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts.

New “For You” Feature: Customers logged into their Amazon.sg account can see recommended deals based on shopping history, wishlist, and more.

Convenient Delivery and Return Options: Prime members enjoy fast and free shipping on millions of eligible items. Need to return an item from the US or Japan? Experience hassle-free returns, including pick-up from your address or drop-off center.

Shop for Good this Prime Day: Support local non-profit organizations through the Amazon x Shop for Good Wishlist. Purchase items from the wishlist to support their causes.

Shop Deals from Small and Medium-Sized Businesses: Prime Day provides SMEs with the opportunity to promote their products to over 200 million Prime members worldwide. Visit Amazon.sg/smallbusinesses to start shopping from small business sellers and visit Amazon.sg/primeday for the latest Prime Day news.

The post Amazon Singapore’s Prime Day Returns: Unbelievable Deals and Exciting Events from July 16-21 appeared first on Marketing In Asia.

We need to rethink the agency new business model

Creative and media agencies across UK and EMEA have not only grappled with sluggish growth in billings but have also faced increasing pressures from clients to deliver more for less. We’re constantly hearing agencies are looking to consolidate systems, streamline processes and find efficiencies.

Clients have been leveraging their bargaining power to demand additional services and resources without commensurate increases in fees. This trend has forced agencies to reassess their value propositions and adapt their business models to remain competitive in an increasingly demanding market.

Gone are the days of relying solely on pitches and presentations to win over clients. The game has changed, and the old pitch playbook just won’t cut it anymore. It’s time to embrace innovation, creativity, and unconventional strategies if agencies want to survive. The agency new business model needs a radical overhaul, or else it’s destined to be left behind in the dust of more agile and adaptable competitors.

What agencies can do to take back control

1. Billing for Pitches and Cost Recovery:

The question of whether to bill clients for pitches is a contentious issue in our industry. While some agencies choose to absorb the costs as part of their business development expenses, others opt to invoice clients for the time and resources invested in the pitching process.

This may be a controversial opinion, but I think well-established agencies with strong reputations and proven track records should undoubtedly charge for pitching. Their industry credibility justifies this practice, ensuring they recover costs and reinforce their value. On the flip side, newer agencies need to earn their stripes and make their mark. For them, not charging for pitches can be a strategic move, allowing them to build relationships, showcase their capabilities, and gradually gain the reputation needed to command pitch fees in the future.

For agencies considering billing clients for pitches, transparency is key. Clear communication regarding the billing, should be established upfront, outlining the scope of work, associated costs, and the potential outcomes. Additionally, agencies should strive to demonstrate the value proposition during the pitch process, thereby justifying the investment for the client.

2. Find Your Niche

Agencies must carve out a niche and specialise if they’re to stand out from the crowd. Agencies that focus predominantly on sectors or industries, like automotive or finance, become more efficient and effective by deeply understanding their clients’ unique needs and audience behaviors. Take brand experience agency Uniplan, for example, which works predominantly with brands in the automotive sector with the likes of Audi, BMW, Hyundai, Porsche, Mercedez-Benz on its client roster. By capturing industry insights and tailoring them across its wide range of auto clients, Uniplan has gained a strong foothold and stands out against other agencies. Specialisation not only gives agencies a competitive edge but also makes them more appealing to new business prospects, showcasing their expertise and ability to deliver targeted solutions.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

3. Automate to Operate

Agencies can significantly reduce the costs associated with pitching for new business by leveraging AI and modern project management tools to streamline processes and enhance efficiency.

• AI-powered tools like HubSpot CRM and Zoho CRM automate essential tasks such as data analysis, client research, and personalised outreach. This automation reduces the need for extensive manual work, allowing agency staff to focus more on developing strategic and creative pitches rather than getting bogged down by administrative tasks.
• Chorus.ai provides insights calls, helping agencies refine their pitching strategies based on data-driven feedback. This can lead to higher success rates with fewer resources spent on trial-and-error approaches.
• For web project delivery, Blutui offers a comprehensive platform that addresses inefficiencies associated with traditional outsourcing, in-house full-stack teams, and fragmented tech stacks. Blutui enables front-end developers to manage entire projects, cutting down on the need for multiple specialists and reducing long-term management costs.

By adopting these technologies, agencies can streamline their operations, reduce overheads, and make their pitching processes more cost-effective. This strategic use of AI and project management tools can transform the way agencies approach new business development, ensuring that every pitch is more efficient and impactful.

4. Reconsidering your commercial model

Traditional agencies will tend to follow the more orthodox commercial model of purely a “T&M” approach, and whilst this comes with certain advantages such as flexibility (adjustments along the project life cycle), transparency of hours worked and costs incurred and easy to initiate and negotiate the commercial contract terms. It’s crucial for agencies to reconsider their commercial models to stay competitive and improve new business and pitching practices.

• Output-Based Models: These focus on delivering specific outcomes or milestones, tying compensation directly to the achievement of predefined goals. This can provide clearer expectations and stronger incentives for performance.

• Value-Based Pricing: In some cases, pricing can be structured based on the perceived value of the solution rather than the inputs (time and materials) required to produce it.

• Incentive Models – Reducing your fee proposal into an incentive pool also allows the agency the right to earn more based on agreed specified outcomes and allows both partners to enjoy joint success. During the new business and pitching process, this can be presented as a win-win scenario, emphasizing the agency’s confidence in delivering successful results and its commitment to client satisfaction. This approach also sees the relationship dynamic shift away from a supplier/ vendor relationship to a partnership.

One thing is for sure, the industry needs to see changes and agencies need to take back control of the process, or risk being caught in a cycle of escalating costs and diminishing returns in new business pitching.

About Tangram

Tangram has decades of experience providing consulting and tech solutions to improve agency processes and finance management and works closely with independents and large networks providing consulting and tech solutions to help improve agency processes and finance management.

The post Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant appeared first on Marketing In Asia.

The Meal For One feature is currently available in seven markets, including Singapore, Malaysia, Hong Kong, Bangladesh, the Philippines, Cambodia, and Myanmar. Nearly 20,000 restaurants are participating, offering a variety of Meal For One menu options. foodpanda plans to expand this feature across the region in the upcoming months.

“More people in Asia are moving to urban areas and living alone for work. Meal For One is perfect for these solo diners, allowing them to order exactly what they need, without a minimum delivery order value,” stated Luc Andreani, Chief Operating Officer of foodpanda. “It also caters to their busy lifestyles via curated and affordable set menus, reducing choice overload often experienced when browsing on food delivery apps.”

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Single-person households saw a 31% global increase from 2010 to 2019, making it the fastest-growing household type. Nearly half of this growth occurred in the Asia-Pacific region, and the trend is projected to continue until 2040. This surge in single-person households has driven the demand for more value-for-money food delivery options. Customers placing Meal For One orders can expect to save at least 10% compared to regular meal prices, thanks to lower delivery fees and no minimum spending requirement.

The Meal For One menu can be easily accessed through a dedicated category on the app homepage, ensuring a seamless and quick ordering process. Customers can also customize their drinks and sides with simple add-ons, reducing the decision-making burden and enhancing convenience.

About foodpanda

foodpanda is a leading delivery platform in Asia, dedicated to offering consumers a broad array of food, groceries, and more, swiftly and conveniently. Leveraging technology and operational excellence, foodpanda is at the forefront of the quick-commerce (q-commerce) movement across the region, with a network of retail partners and pandamart cloud stores providing on-demand options beyond millions of food delivery choices. foodpanda operates in over 400 cities across 11 markets in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry.

The post foodpanda Launches ‘Meal For One’ to Cater to Solo Diners in APAC appeared first on Marketing In Asia.

Founded in 2016, PPURPOSE has built a reputation for delivering culturally impactful programming and advocacy. Notable clients include Netflix, Hugo Boss, Zespri, Asian Civilisations Museum, and the National Arts Council. Recently, the agency co-presented the preview of New Bahru, a lifestyle and creative destination by The Lo & Behold Group, drawing

PPURPOSE’s Brand Refresh to Better Embody the Agency’s Spirit

PPURPOSE’s rebrand is not just about expanding services but also about aligning its visual identity with its ethos of creating positive change and cultural impact. The agency’s refreshed look includes a new color palette and an updated website that reflects the dynamism of their work and constant motion. Their new logo symbolizes perpetual movement, capturing the essence of their innovative approach to PR and communications.

Exploring New IP Projects with Deeply Curious Co.

In this next chapter of growth, PPURPOSE will be exploring more IP projects through its IP and community outreach arm, Deeply Curious Co. The focus will remain on driving positive change through wellbeing-related content, experiences, and investments. This strategic direction aims to create lasting cultural impacts and foster communities built around meaningful experiences.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Recent Projects and Achievements

PPURPOSE has demonstrated its capability through several impactful projects:

• Sneak Peek of New Bahru: Partnering with The Lo & Behold Group, PPURPOSE co-presented an event showcasing New Bahru, a major lifestyle project. The event featured communal artworks, live performances, and design-centric partnerships, drawing over 12,000 attendees.
• Rasa Gombak Day Out: In collaboration with Enterprise Singapore, PPURPOSE conceptualized a pop-up marketplace celebrating Bukit Gombak as a modern heritage heartland hub. The success of this event led to securing another Heartland Rejuvenation project in a new precinct.
• We See You Care: This campaign with the Agency for Integrated Care highlighted the realities of caregiving through personal stories from KOLs. The campaign reached over 4.5 million people and won Gold at the PR Asia Awards 2024.
• The Arts Plan: PPURPOSE partnered with the National Arts Council to drive engagement for The Arts Plan. This included a multi-act experience for the arts community and a travelling showcase for the public, which successfully engaged large crowds.

With its rebrand and expanded capabilities, PPURPOSE is poised to set new standards in PR and communications, creating culturally impactful experiences that resonate globally. The agency’s commitment to creativity, advocacy, and meaningful engagement continues to drive its success and growth in the industry.

The post PPURPOSE Rebrands and Expands PR Capabilities, Wins Major Creative Pitches appeared first on Marketing In Asia.

Shopify Inc.’s Southeast Asia Retail Report 2024 states that Southeast Asian retailers are placing big bets on social media as 68% plan to increase investment in social commerce over the next 12 months. This dovetails with the finding that social media is now the biggest driver of brand and product discovery in Southeast Asia, with more than 4 in 5 consumers (82%) discovering new products through social media.

Social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024. In line with this, 39% of retailers surveyed for Shopify’s report said social media engagement is one of the most crucial metrics for determining the ROI of commerce infrastructure, ranking just behind profit margin (44%).

“Given the economic climate, customers have become more discerning and selective with how they spend their money,” notes Eugene Chua, Executive Head of Global E-Commerce and Sales at Secretlab, a Shopify client, in the report. “Social media continues to play a big role as a platform of discovery and in influencing customer’s decisions.”

Consumers are searching for value in current economic climate

The current economic climate has greatly impacted purchasing behaviour. Inflation and the rising cost of living have led the majority of Southeast Asian consumers (83%) to cut back on non-essential expenses, with over half seeking the best value when they shop. When it comes to making a purchase, price is the top factor for shoppers in Southeast Asia. Nearly all consumers surveyed (96%) said that they would stay loyal to a brand if it offered them an incentive, with consistently low prices or promotions being a top draw for 70%. In line with this, contextual real-time pricing (71%) is the number one area in which retailers plan to increase their technology spending so that they can drive conversions while maintaining favourable margins.

Although price is a key factor in driving loyalty and churn, competing solely on price is not sustainable, leaving retailers to compete on other forms of value, such as customer experience. This shows that to attract and retain customers, understanding their demands is crucial.

Specifically in Singapore, the top three must-have considerations for online shopping are free shipping, (71%), accessibility of payment with debit and credit cards (55%), and free returns (51%).

On the other hand, the top three priorities when shopping in-store are knowledgeable staff (56%), stock availability (55%), and attentive service (36%).

Unique challenges facing retailers

When it comes to where Southeast Asians like to shop, over half (52%) of the people surveyed said they prefer shopping online.

Business websites, also referred to as brand.com sites, are important to shopping journeys in the region. 81% of Southeast Asian shoppers agree that a company with a brand website is more trustworthy and credible, compared to those without one. This trust factor is especially important to shoppers when making large purchases – two in five (42%) of SEA consumers prefer making large purchases on a company’s website instead of its online marketplace store.

Though online channels are the stand-out preference for Southeast Asian shoppers, physical stores remain an important channel. Over a quarter (28%) said they enjoy in-store shopping as much as online shopping, and another 19% prefer in-store shopping. This highlights the importance of creating omnichannel shopping experiences. To succeed in omnichannel, a unified commerce platform that provides a holistic view of customer engagement, inventory, and fulfilment across channels is key. Testament to this, more than 3 in 5 retailers (66%) surveyed said they will increase tech investment in a unified commerce platform.

Chief Technology Officer: the new powerhouse for retail

Currently, 85% of retailers face operations-related challenges, with efficiency issues stemming from manual processes and complex business systems. Almost all retailers surveyed (99%) believe that technology will remedy these struggles and are planning to invest about 20% of their total revenue into innovation initiatives in the next year. Topping the list of increased tech investments: contextual real-time pricing (71%), social commerce (68%), business intelligence (67%), unified commerce platform (66%, and composable stacks (65%). Given that technology is set to reshape the retail landscape, an overwhelming majority (93%) of retailers believe that the Chief Technology Officer will contribute to the evolution and/or revenue growth of the business.

As technology-driven innovation becomes a central focus, operational, platform servicing, and support costs emerge as key considerations. Retailers are increasingly selective about their technology infrastructure, favouring solutions that offer a lower total cost of ownership while ensuring performance and stability. Shopify has been proven to help businesses reduce costs and increase revenue, according to data and research conducted by a leading consulting firm. Compared to competitors, Shopify delivers 33% better total cost of ownership, 23% better platform costs, and 19% better operation and maintenance costs compared to competitors.

“In this current economic climate, the imperative for both shoppers and retailers to achieve more with less has never been greater. Retailers are turning to advanced technology solutions to not only meet evolving customer demands but also to fortify their long-term resilience. Unified commerce is set to be a key growth catalyst, enabling retailers to harness comprehensive data and insights across their customers, inventory, and operations to make informed and strategic decisions. With technology being the linchpin to the future of retail, Shopify is the partner of choice for retailers across Southeast Asia, from large enterprises to small businesses, with solutions that are purpose-built to cater to their unique needs,” shares Shaun Broughton, Managing Director, APAC and Japan, Shopify.

Download the full Southeast Asia Retail Report 2024 by Shopify here.

Research Methodology

Shopify commissioned YouGov to conduct research with consumers and businesses to uncover hundreds of insights into consumer behaviours and retailer tactics in Indonesia, Malaysia, the Philippines, and Singapore.

The retailer survey was conducted online between 28 March and 5 April 2024. The total sample size was 269 senior business decision-makers in retail businesses with 50+ employees and a local headquarters in Southeast Asia.

The consumer survey was conducted between 5 April and 10 April 2024. The consumer survey was conducted between 5 April and 10 April 2024. The consumer sample comprised a nationally representative sample of residents of Indonesia, Malaysia, the Philippines and Singapore aged 18 years and older. Following the completion of the survey, the consumer survey data was weighted by age, gender, region (all markets except Singapore), race (Singapore and Malaysia only), and socioeconomic status (Indonesia only) to reflect the latest population estimates for each market.

Additionally, interviews were conducted with retailers using Shopify and ecosystem partners to provide qualitative context and real-world insights into the market shifts retailers are dealing with and how they are adapting to change.

The post Southeast Asia’s Retailers Bet Big On Social Commerce Despite Economic Climate appeared first on Marketing In Asia.

Authored by Jelou Galang, the report, titled ‘Why are Chinese shoppers progressing to homegrown fast fashion?’, features insights from Xiaojing Huang, a renowned design trend expert and strategy director of YANG DESIGN, and Ambra Schillirò, the co-founder of China Fashion Group. The report highlights the increasing allure of homegrown brands among Chinese consumers.

In May 2024, the season finale of Saturday Night Live humorously spotlighted the controversies surrounding Chinese fast fashion through a satirical ad featuring ‘Xiemu,’ a playful nod to Shein and Temu. The e-commerce fashion market in China is expected to reach $236.8 billion by the end of 2024, with women’s apparel leading the charge at $328.4 billion.

Shein dominated search rankings as the most Googled global fashion brand in 2022, surpassing industry giants like Nike and Zara. International brands like H&M and Zara are struggling to compete with local powerhouses on platforms such as Alibaba’s Tmall and Taobao. The rise of brands like Metersbonwe, Peacebird, and Youngor has led to strategic exits from global players, including Urban Outfitters and Old Navy, with Gap selling its China operations to focus on untapped potential elsewhere.

Cultural and geopolitical dynamics significantly influence consumer preferences. Boycotts and market exclusions following brand stances on Xinjiang cotton have underscored China’s importance as the world’s second-largest e-commerce market, with an online shopping population nearing 915 million as of December 2023. A strong preference for domestic brands has emerged, driven by the ‘guochao’ movement, which reflects national pride and cultural revival.

Ambra Schillirò notes, “The rise of guochao goes beyond fashion; it signifies a broader embrace of national identity and cultural revival, influencing consumer choices across sectors.” This cultural confidence is evident in the popularity of the New Chinese Style, blending traditional elements with contemporary designs, appealing to younger generations seeking both individuality and cultural pride.

Also Read: Knight Frank Malaysia Expands Its Footprint to East Malaysia with New Miri Office

Xiaojing Huang explains, “From Hanfu to modern interpretations of Chinese aesthetics, there’s a growing demand for products that reflect cultural heritage in everyday wear.” This shift democratizes cultural expression, resonating with Gen Z’s desire for authenticity and sustainability.

Affordability, quality, and cultural relevance drive consumer preferences towards local brands. Huang emphasizes the appeal of “lower price substitutes” offered by Chinese fast fashion, coupled with agile production cycles that respond swiftly to market trends. This strategy has enabled local brands to outpace international competitors through digital platforms like Douyin and Xiaohongshu, where influencers have significant sway.

Schillirò underscores the importance of digital engagement and community-building in China’s retail landscape. “Influencers and key opinion consumers (KOCs) play a crucial role in shaping consumer perceptions and driving sales,” she notes, highlighting Xiaohongshu’s thriving ecosystem where user-generated content and authentic reviews drive purchasing decisions.

Nick Morris, Managing Director of Canvas8, advises, “Brands navigating China’s fast fashion landscape must embrace cultural sensitivity, transparency, and immersive digital experiences to foster lasting connections with consumers.” Understanding these dynamics is crucial for brands aiming to thrive in this dynamic market.

For more detailed insights, the report ‘Why are Chinese shoppers progressing to homegrown fast fashion?’ is available for download for a limited 2-week period.

The post Chinese Fast Fashion Brands Surge Amid Global Scrutiny, Projected to Reach $1.4 Billion by 2028 appeared first on Marketing In Asia.

“The second installment of our 2024 Customer Experience Imperatives focuses on the priorities and actions of CX business leaders in the APAC region, shaped by the evolving expectations of consumers,” stated Chris Webb, Chief Operating Officer of Merkle APAC. “APAC is at the forefront in many aspects of customer experience, showcasing innovative approaches and significant advancements. Brands in this region that are adapting their CX strategies are already seeing remarkable revenue growth, highlighting the immense potential in our markets.”

Key Findings for APAC

1. Codified CX Strategies and Customer-First Cultures: APAC CX leaders prioritize customer needs, embedding them deeply into their operations.
2. Focus on Customer Feedback: Investments by APAC CX leaders are more directed towards understanding customer feedback rather than competitor activity.
3. Integration of Technology: Successful CX organizations in APAC leverage well-integrated technology to streamline operations and enhance customer interactions, essential for seamless CX transformations.
4. Rapid Adoption of AI-Driven Solutions: APAC CX leaders implement AI-driven CX solutions at a notably faster pace compared to other regions.

Also Read: Westcon-Comstor appoints Ang Wee Lee as Singapore’s Country Manager

The report highlights that APAC brands are reaping considerable rewards from these strategies. Data reveals that 65% of APAC CX leaders who prioritize customer-centricity have witnessed up to a 15% surge in customer retention and loyalty. Furthermore, 20% of these leaders have experienced even greater improvements. APAC CX adopters also enjoy significant benefits, with 56% seeing up to a 15% rise in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.

“While APAC CX leaders are at the top in terms of CX leadership and principles, our findings also shed light on some areas for improvement. There is much to be done by APAC brands in the adoption of integrated technologies, and to amply prepare for a cookieless future,” Webb added. “The need for greater collaboration among APAC CX leaders as well as cooperation and coordination among departments and stakeholders in the utilization of integrated technologies is imperative for enabling CX excellence in the APAC region.”

Merkle’s 2024 CX Imperatives report is a comprehensive, forward-looking publication backed by extensive research involving both global consumers and CX practitioners. Conducted in late 2023, the survey included 2,100 consumers and 820 business leaders across 18 countries.

For detailed insights, download the full report here.

About Merkle

Merkle, a dentsu company, has been at the forefront of digital business transformation for over 35 years. As the only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers end-to-end experiences that drive growth, engagement, and loyalty. Recognized as a leader by top industry analysts, Merkle operates with over 16,000 employees across more than 30 countries. For more information, visit Merkle.

The post APAC Brands Leading the Charge in Customer Experience Excellence: Merkle’s Latest Report Unveiled appeared first on Marketing In Asia.

In a series of captivating video spots, the campaign reimagines classic romantic comedy scenarios through the lens of contemporary dating. These videos depict singles meeting in iconic rom-com settings, with dialogue inspired by actual first messages from couples who connected on the app. This creative approach underscores how everyday meet-cutes are happening on Tinder.

As we navigate a post-pandemic world, there’s a growing desire for authentic and meaningful connections. The younger generation, having grown up in virtual spaces, now feels a nostalgic pull towards the in-real-life meet-cutes depicted in classic sitcoms and movies. However, while these scenarios are cherished, they can appear somewhat awkward to today’s daters.

Stephanie Danzi, SVP of Marketing at Tinder, articulates, “Daters today are nostalgic for the meet-cutes they’ve seen in old rom-coms. But the reality is that the rom-com meet-cute is the exception, not the rule. Tinder is where modern-day meet-cutes happen — just ask the millions of couples who have met on Tinder. A new relationship starts every three seconds, thanks to Tinder. This campaign celebrates those millions of relationships, and we were honored to build creative inspired by real first messages from real Tinder couples.”

Also Read: Insights from Matt Tindale, Head of Enterprise, APAC at LinkedIn Marketing Solutions

The campaign features popular actors Lana Condor (from “To All The Boys I’ve Loved Before”) and Evan Mock (from “Gossip Girl”), who portray the relatable dating experiences of today’s young singles. By incorporating real couples’ first messages, the campaign emphasizes the modern meet-cute as a digital-first experience, brimming with the excitement, awkwardness, and sparks of any initial interaction.

Campaign Highlights

• “Rescue”: Inspired by real Tinder messages between Samantha and John, this spot features Lana Condor and Evan Mock in a classic library scene. Samantha slips from a ladder while reaching for a book, and John catches her just in time, mirroring their real-life Tinder interaction.
• “Rain”: Based on messages between Kate and Lain, this video shows the couple meeting in a field of flowers during a rainstorm, with a playful exchange about astrological birth charts.
• “Taxi”: Danielle and Matthew’s initial Tinder chat is reimagined with them bumping into each other while hailing a taxi. Matthew’s cheesy pickup line and accidental “double send” are humorously depicted.

These new “It Starts With a Swipe” video spots are set to run globally across digital and streaming platforms starting July 8. Additionally, Tinder is reviving its popular Single Summer Series in cities like New York, Los Angeles, Miami, Austin, and Nashville.

Melissa Hobley, Chief Marketing Officer at Tinder, explains, “Only 8% of offline daters say it’s easy for them to find a date IRL, and so many missed out on opportunities to connect in the midst of the pandemic. At Tinder, we want to empower our users to find meaningful connections that carry into IRL.”

Tinder users in participating markets will receive in-app notifications inviting them to Single Summer Series events throughout the summer. The campaign will also roll out across APAC markets, including Thailand, Vietnam, and Korea.

For more details, visit tinderlove.com.

The post Tinder’s New Campaign Showcases Modern-Day Rom-Com Meet-Cutes appeared first on Marketing In Asia.