Lay’s has recently launched an engaging and humorous advertising campaign, “Isey Kehte Hain Pyaar,” starring the charismatic Ranbir Kapoor and his mother, Neetu Kapoor. This campaign humorously explores the dynamics of family relationships when faced with the tempting taste of Lay’s chips.
A Snack Showdown: Love vs. Lay’s
The campaign’s heart lies in the playful tug-of-war between familial love and the allure of Lay’s. It showcases a light-hearted battle where even the strongest family bonds are humorously tested by the temptation of a Lay’s chip bag.
The Debut Film: A Playful Family Duel
In the first film of this series, we see Ranbir Kapoor in the role of a doting son, helping his mother with daily tasks. The plot takes a comedic turn when Neetu Kapoor discovers her Lay’s chips are missing, leading to a playful confrontation with Ranbir, who reveals the hidden snack with a mischievous grin.
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Excitement and Anticipation: The Campaign’s Promise
Saumya Rathor, Category Lead at PepsiCo India, shares her excitement about the campaign. She highlights how the universal love for Lay’s can challenge even the strongest of bonds, promising a series filled with suspense, laughter, and twists.
Ranbir Kapoor: Joy in Collaboration
Ranbir Kapoor shares his enthusiasm about working with Lay’s and his mother, noting the campaign’s reflection of their real-life fun and the universal appeal of Lay’s chips.
Neetu Kapoor: A Playful Competitive Spirit
Neetu Kapoor remarks on the enjoyable experience of the campaign, hinting at more surprises and playful interactions in the upcoming series. This campaign is a collaborative effort between Leo Burnett, PepsiCo India, and Director Vivek Kakkad. It promises a 360-degree approach, ensuring a widespread presence across digital, television, print, and social media platforms.
