Caprese, the distinguished handbag brand, is rekindling the art of romantic gestures with its innovative #YourLoveNote College Campaign. Launched nationwide on 6th February 2024, this campaign is a tribute to the timeless tradition of love notes, transforming academic campuses into epicenters of affection and festivity as Valentine’s Day approaches.
Caprese’s initiative goes beyond mere celebration, incorporating a contest that runs until the 14th of February 2024. Participants are invited to direct message (DM) their purchase receipts (with a minimum spend of Rs. 4000/-) for a chance to win an all-expenses-paid date night, generously sponsored by Caprese Bags. This contest not only celebrates love but also encourages the expression of affection in the most elegant manner.
The campaign’s highlight was a captivating takeover at St. Xavier’s College during their Business Conference event, where Caprese introduced an interactive love pin board. Positioned strategically within the campus, this pin board became a canvas for students to pin their love notes, fostering an environment of openness and emotional expression.
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“Caprese engages with college students through insightful interviews, capturing their unique perspectives on love, style, and the excitement surrounding Valentine’s Day,” the brand shares. These interactions, along with the dynamic activities around the love pin board, were shared across Caprese’s social media platforms, extending the celebration’s warmth and inclusivity beyond the college premises.
The #YourLoveNote Campaign is not just a promotional strategy but a heartfelt effort by Caprese to blend tradition with contemporary fashion. It underscores the brand’s commitment to celebrating love in its most genuine form, encouraging young individuals to articulate their feelings creatively and stylishly. Snippets of the vibrant love pin board activities and rapid fire are shared on Caprese’s social media, fostering a sense of community and celebration beyond the campus walls.
YouTube link to the campaign: https://youtu.be/C5CansAB0e0
About Caprese
Inspired by a pristine little island off the Italian shores, Caprese’s world of fashion truly reflects the design language of its muse: the Isle of Capri. A country that has, for centuries, been synonymous with the future of women’s fashion, echoing an unblemished and free spirit. An avant-garde range of handbags and accessories that has innovative designs, functionality, and elegant style for today’s women who reflect tomorrow. Its portfolio comprises more than 2500 units in different SKUs, the major ones being tote bags, shoulder bags, crossbody bags, backpacks, clutches, satchels, and wrist wallets. It has over 119 retail stores in India and is available on its website and various e-commerce platforms like Myntra, Amazon, Ajio, Nykaa, and Flipkart to mention a few.
