Eloelo’s Stand for Singles In an era where Valentine’s Day narratives predominantly celebrate couples, Eloelo, a pioneering live social media platform, is reshaping the discourse with its audacious #KunwaraDiwas campaign. In partnership with Abhishek Malhan, known as Fukra Insaan and a prominent figure from Big Boss, Eloelo launched a national petition to rename Valentine’s Day, championing the cause of singles across the nation.
The Genesis of #KunwaraDiwas Saurabh Pandey, the visionary Founder & CEO of Eloelo, articulated the sentiment behind the campaign, noting the widespread discontent among singles during Valentine’s Day. “The new age Indian’s digital outcry for recognition amidst the Valentine’s Day clamor has been loud and clear. Eloelo’s initiative to rename Valentine’s Day to #KunwaraDiwas is a stand for inclusivity, ensuring singles feel celebrated and not sidelined,” Pandey explained.
Abhishek Malhan
The Voice of Singles Abhishek Malhan, with his unique blend of humor and advocacy, has become the face of the #KunwaraDiwas campaign. Through his engagement on platforms like X (formerly Twitter), and promotional activities in Delhi-University colleges, Malhan’s message is a beacon of support for singles. “Valentine’s Day should embrace love in all its forms, including the laughter and light-heartedness of being single,” stated Malhan, echoing the campaign’s ethos.
Eloelo: A Digital Sanctuary for the New Age Indian Established in 2020, Eloelo has quickly ascended to the top of India’s entertainment apps, offering a digital haven for young Indians. With its innovative integration of live audio and video chatrooms, interactive games, and shows, Eloelo fosters a vibrant community for over 40 million users and 400,000 creators. The platform’s commitment to creating digital spaces that reflect the diverse experiences of its users is evident in its programming and campaigns.
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From Love House to #KunwaraDiwas
Celebrating Every Shade of Love Eloelo’s previous Valentine’s Day initiative, the Love House reality show, set new benchmarks in digital entertainment with a record-breaking live stream. This year’s #KunwaraDiwas campaign builds on the platform’s legacy of inclusive celebration, advocating for the rights and recognition of singles in the festivities of love.
Eloelo’s #KunwaraDiwas campaign is more than a call to rename a holiday; it’s a movement towards a more inclusive celebration of love. By partnering with cultural influencers like Abhishek Malhan and engaging directly with the youth, Eloelo is not only challenging societal norms but also redefining the digital landscape of social connection and community building.
